The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 22 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 248 265 281
Rank change year-on-year
+17 +16
Permanent jobs citing Google Analytics 72 70 41
As % of all permanent IT jobs located in the City of London 0.66% 0.60% 0.35%
As % of the Business Applications category 8.33% 9.33% 5.66%
Number of salaries quoted 52 46 41
Average salary £43,180 £47,500 £47,500
Average salary % change year-on-year
-9.09% -
90% offered a salary of more than £32,500 £40,000 £30,000
10% offered a salary of more than £62,500 £75,000 £60,000
UK excluding London average salary £32,500 £32,500 £35,000
% change year-on-year
- -7.14%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the City of London region.

Business Applications Category
City of London
Permanent IT job ads with a match in the
Business Applications category
864 750 725
As % of all permanent IT jobs located in the City of London 7.97% 6.40% 6.27%
Number of salaries quoted 770 627 660
Average salary £57,500 £62,500 £55,000
Average salary % change year-on-year
-8.00% +13.63%
90% offered a salary of more than £42,500 £40,000 £40,100
10% offered a salary of more than £76,550 £72,500 £85,000
UK excluding London average salary £50,000 £50,000 £47,750
% change year-on-year
- +4.71%

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the City of London region.

Google Analytics Salary Trend in the City of London

Google Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Google Analytics across the City of London region over the 3 months to 22 December 2014.

Google Analytics Salary Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 22 December 2014, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 150 (100.00%) Google
1 150 (100.00%) Analytics
2 100 (66.67%) Marketing
3 80 (53.33%) Analytical Skills
4 51 (34.00%) Advertising
5 47 (31.33%) Omniture
6 45 (30.00%) Web Analytics
7 41 (27.33%) HTML
7 41 (27.33%) E-Commerce
8 39 (26.00%) WebTrends
8 39 (26.00%) Digital Marketing
9 37 (24.67%) Social Media
9 37 (24.67%) SEO
10 27 (18.00%) Degree
11 26 (17.33%) CRM
11 26 (17.33%) Online Marketing
12 25 (16.67%) Pay per click
12 25 (16.67%) MS PowerPoint
12 25 (16.67%) Data Analysis
13 22 (14.67%) SQL
14 21 (14.00%) Microsoft
15 20 (13.33%) User Experience
15 20 (13.33%) Twitter
16 19 (12.67%) MS Excel
16 19 (12.67%) JavaScript
17 18 (12.00%) Email Marketing
18 17 (11.33%) Finance
18 17 (11.33%) Retail
19 16 (10.67%) CSS
20 15 (10.00%) MS Office

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 22 December 2014, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (3.33%) CMS
1 5 (3.33%) nginx
2 4 (2.67%) SAS
3 3 (2.00%) WordPress
4 2 (1.33%) SharePoint
4 2 (1.33%) SharePoint 2010
4 2 (1.33%) Lync
5 1 (0.67%) phpBB
5 1 (0.67%) Apache Spark
5 1 (0.67%) SugarCRM
5 1 (0.67%) Joomla!
Applications
1 25 (16.67%) MS PowerPoint
2 19 (12.67%) MS Excel
3 15 (10.00%) MS Office
4 9 (6.00%) Photoshop
5 6 (4.00%) SPSS
6 3 (2.00%) Adobe Illustrator
6 3 (2.00%) PowerPivot
7 1 (0.67%) FastStats
Business Applications
1 39 (26.00%) WebTrends
2 12 (8.00%) Radian6
3 8 (5.33%) SiteCatalyst
4 3 (2.00%) Dynamics CRM
5 2 (1.33%) Optimost
5 2 (1.33%) Tridion
Cloud Services
1 6 (4.00%) SaaS
2 5 (3.33%) GitHub
3 2 (1.33%) Office 365
3 2 (1.33%) Microsoft Azure
4 1 (0.67%) MailChimp
Communications & Networking
1 1 (0.67%) HTTP
1 1 (0.67%) Intranet
Database & Business Intelligence
1 9 (6.00%) MySQL
2 7 (4.67%) Big Data
3 5 (3.33%) Redis
3 5 (3.33%) SQL Server
4 4 (2.67%) SQL Server Integration Services
4 4 (2.67%) Relational Database
4 4 (2.67%) Data Mining
5 2 (1.33%) SQL Server 2012
5 2 (1.33%) QlikView
5 2 (1.33%) SQL Server Analysis Services
5 2 (1.33%) SQL Server 2008
6 1 (0.67%) Hadoop
6 1 (0.67%) NoSQL
6 1 (0.67%) Oracle Reports
6 1 (0.67%) Data Warehouse
6 1 (0.67%) RDBMS
6 1 (0.67%) Amazon Redshift
Development Applications
1 6 (4.00%) Dreamweaver
2 5 (3.33%) Git (software)
2 5 (3.33%) RSpec
2 5 (3.33%) Cucumber
3 1 (0.67%) Subversion
General
1 100 (66.67%) Marketing
2 51 (34.00%) Advertising
3 17 (11.33%) Finance
3 17 (11.33%) Retail
4 12 (8.00%) Publishing
5 8 (5.33%) Electronics
6 7 (4.67%) French Language
7 5 (3.33%) Italian Language
7 5 (3.33%) Spanish Language
8 2 (1.33%) German Language
8 2 (1.33%) Back Office
9 1 (0.67%) Telecoms
Job Titles
1 45 (30.00%) Analyst
2 23 (15.33%) Web Analyst
3 15 (10.00%) CRM Manager
4 14 (9.33%) Data Analyst
5 13 (8.67%) Account Manager
6 11 (7.33%) PPC Specialist
6 11 (7.33%) PPC Manager
6 11 (7.33%) PPC Analyst
6 11 (7.33%) PPC Executive
7 9 (6.00%) Senior Analyst
8 8 (5.33%) Developer
9 7 (4.67%) Senior Web Analyst
9 7 (4.67%) Marketing Manager
10 6 (4.00%) Online Marketing Manager
10 6 (4.00%) Senior Manager
11 5 (3.33%) Senior Data Analyst
11 5 (3.33%) Account Executive
11 5 (3.33%) Senior Account Executive
11 5 (3.33%) Senior Account Manager
11 5 (3.33%) Insight Analyst
Libraries, Frameworks & Software Standards
1 41 (27.33%) HTML
2 16 (10.67%) CSS
3 12 (8.00%) jQuery
4 11 (7.33%) XML
5 8 (5.33%) Flash
6 6 (4.00%) REST
6 6 (4.00%) Sass
7 5 (3.33%) Haml
7 5 (3.33%) Sphinx
7 5 (3.33%) Ruby on Rails
7 5 (3.33%) JSON
8 4 (2.67%) LAMP
9 3 (2.00%) .NET
9 3 (2.00%) ASP.NET
9 3 (2.00%) COM
10 2 (1.33%) WinForms
10 2 (1.33%) HTML5
11 1 (0.67%) Underscore.js
11 1 (0.67%) AngularJS
11 1 (0.67%) Durandal
Miscellaneous
1 80 (53.33%) Analytical Skills
2 37 (24.67%) Social Media
3 20 (13.33%) User Experience
4 13 (8.67%) Blog
4 13 (8.67%) Mathematics
5 11 (7.33%) Copywriting
6 8 (5.33%) New Media
7 7 (4.67%) Statistics
8 6 (4.00%) Digital Media
9 5 (3.33%) Mobile App
10 4 (2.67%) Psychology
11 3 (2.00%) Economics
11 3 (2.00%) Graphic Design
11 3 (2.00%) Data Extraction
12 2 (1.33%) Visualisation
12 2 (1.33%) Enterprise Software
12 2 (1.33%) GIS
12 2 (1.33%) Performance Metrics
13 1 (0.67%) W3C
13 1 (0.67%) Algorithms
Operating Systems
1 5 (3.33%) Solaris
2 2 (1.33%) Android
2 2 (1.33%) Apple iOS
2 2 (1.33%) Windows
Processes & Methodologies
1 150 (100.00%) Analytics
2 45 (30.00%) Web Analytics
3 41 (27.33%) E-Commerce
4 39 (26.00%) Digital Marketing
5 37 (24.67%) SEO
6 26 (17.33%) CRM
6 26 (17.33%) Online Marketing
7 25 (16.67%) Pay per click
7 25 (16.67%) Data Analysis
8 18 (12.00%) Email Marketing
9 11 (7.33%) Display Advertising
9 11 (7.33%) Market Research
10 10 (6.67%) Customer Analysis
10 10 (6.67%) Direct Marketing
11 9 (6.00%) Project Management
12 8 (5.33%) Business Intelligence
12 8 (5.33%) Social Media Monitoring
13 7 (4.67%) Mobile Marketing
13 7 (4.67%) Marketing Strategy
13 7 (4.67%) Web Development
Programming Languages
1 22 (14.67%) SQL
2 19 (12.67%) JavaScript
3 5 (3.33%) VBA
3 5 (3.33%) Ruby
3 5 (3.33%) R
4 4 (2.67%) PHP
5 2 (1.33%) PowerShell
5 2 (1.33%) C
5 2 (1.33%) C#
6 1 (0.67%) Java
6 1 (0.67%) Perl
6 1 (0.67%) Scala
6 1 (0.67%) Python
Qualifications
1 27 (18.00%) Degree
2 2 (1.33%) MBA
3 1 (0.67%) APMP
Quality Assurance & Compliance
1 6 (4.00%) GCP
1 6 (4.00%) QA
Systems Management
1 1 (0.67%) cPanel
Vendors
1 150 (100.00%) Google
2 47 (31.33%) Omniture
3 21 (14.00%) Microsoft
4 20 (13.33%) Twitter
5 15 (10.00%) Tealeaf
6 14 (9.33%) Coremetrics
7 13 (8.67%) ClickTale
8 12 (8.00%) DoubleClick
9 11 (7.33%) Adobe
9 11 (7.33%) Facebook
10 10 (6.67%) Hitwise
11 7 (4.67%) Sysomos
12 6 (4.00%) Demandware
12 6 (4.00%) Salesforce.com
13 4 (2.67%) Birst
14 3 (2.00%) EXTOL
14 3 (2.00%) Unica
15 2 (1.33%) Oracle
15 2 (1.33%) TOWER Software
15 2 (1.33%) Open Text
City, London
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum
Posted: 2 days ago
City, London
Experis Ltd
Salary: £40000.00 - £46359.00 per annum + benefits
Posted: 4 days ago
City, London
Verticality Ltd
Salary: £25000 - £29000 per annum
Posted: 5 days ago
City, London
Intapeople
Salary: £55000 - £70000 per annum
Posted: 6 days ago
City of London
Progressive Recruitment
Salary: £29000 - £33000 per annum + competitive
Posted: 11 days ago
City of London
Progressive Recruitment
Salary: £29000 - £33000 per annum + competitive
Posted: 11 days ago
City of London
Progressive Recruitment
Salary: £29000 - £33000 per annum + competitive
Posted: 11 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £30000 - £40000 per annum + excellent benefits
Posted: 12 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £45000 - £55000 per annum
Posted: 12 days ago
City, London
Randstad Digital
Posted: 19 days ago
City, London
Propel London Ltd
Posted: 25 days ago