The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 238 276 262
Rank change year-on-year
+38 -14
Permanent jobs citing Google Analytics 82 50 75
As % of all permanent IT jobs located in the City of London 0.71% 0.42% 0.60%
As % of the Business Applications category 9.08% 6.31% 8.45%
Number of salaries quoted 25 33 75
Average salary £37,500 £47,500 £43,000
Average salary % change year-on-year
-21.05% +10.46%
90% offered a salary of more than £27,700 £28,500 £29,500
10% offered a salary of more than £55,000 £55,000 £55,000
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the City of London region.

Business Applications Category
City of London
Permanent IT job ads with a match in the
Business Applications category
903 793 888
As % of all permanent IT jobs located in the City of London 7.84% 6.71% 7.05%
Number of salaries quoted 731 698 817
Average salary £60,000 £62,500 £58,500
Average salary % change year-on-year
-4.00% +6.83%
90% offered a salary of more than £45,000 £40,000 £40,000
10% offered a salary of more than £75,000 £80,000 £85,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the City of London region.

Google Analytics Salary Trend in the City of London

Google Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Google Analytics across the City of London region over the 3 months to 19 September 2014.

Google Analytics Salary Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 19 September 2014, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 164 (100.00%) Google
1 164 (100.00%) Analytics
2 122 (74.39%) Marketing
3 83 (50.61%) Analytical Skills
4 60 (36.59%) HTML
5 52 (31.71%) Advertising
6 50 (30.49%) Web Analytics
7 45 (27.44%) E-Commerce
8 42 (25.61%) Digital Marketing
9 34 (20.73%) JavaScript
9 34 (20.73%) SQL
10 33 (20.12%) CSS
10 33 (20.12%) WebTrends
11 31 (18.90%) SEO
12 29 (17.68%) Social Media
13 27 (16.46%) Pay per click
13 27 (16.46%) Retail
14 25 (15.24%) Email Marketing
14 25 (15.24%) User Experience
15 24 (14.63%) Omniture
15 24 (14.63%) Degree
15 24 (14.63%) CRM
16 23 (14.02%) Finance
17 21 (12.80%) Microsoft
17 21 (12.80%) Adobe
17 21 (12.80%) Photoshop
17 21 (12.80%) Twitter
18 20 (12.20%) Online Marketing
18 20 (12.20%) MS Office
19 18 (10.98%) Data Analysis

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 19 September 2014, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 9 (5.49%) CMS
2 8 (4.88%) WordPress
3 7 (4.27%) nginx
4 6 (3.66%) SharePoint
4 6 (3.66%) Drupal
5 5 (3.05%) Apache
5 5 (3.05%) PrestaShop
6 2 (1.22%) SharePoint 2010
6 2 (1.22%) Lync
7 1 (0.61%) phpBB
7 1 (0.61%) ColdFusion
7 1 (0.61%) SugarCRM
7 1 (0.61%) Joomla!
7 1 (0.61%) Umbraco
Applications
1 21 (12.80%) Photoshop
2 20 (12.20%) MS Office
3 14 (8.54%) MS PowerPoint
4 9 (5.49%) MS Excel
5 7 (4.27%) Adobe Illustrator
6 2 (1.22%) InDesign
7 1 (0.61%) FastStats
7 1 (0.61%) OmniGraffle
7 1 (0.61%) SPSS
Business Applications
1 33 (20.12%) WebTrends
2 8 (4.88%) SiteCatalyst
3 3 (1.83%) Dynamics CRM
4 2 (1.22%) Tridion
5 1 (0.61%) Magento
5 1 (0.61%) Oracle CRM
Cloud Services
1 9 (5.49%) SaaS
2 7 (4.27%) GitHub
3 2 (1.22%) Office 365
3 2 (1.22%) Microsoft Azure
4 1 (0.61%) MailChimp
4 1 (0.61%) Pure360
Communications & Networking
1 4 (2.44%) Intranet
2 1 (0.61%) Internet
2 1 (0.61%) HTTP
2 1 (0.61%) DNS
Database & Business Intelligence
1 17 (10.37%) MySQL
2 11 (6.71%) Big Data
3 8 (4.88%) SQL Server
4 7 (4.27%) Redis
5 6 (3.66%) SQL Server Integration Services
5 6 (3.66%) QlikView
6 5 (3.05%) Oracle Reports
7 4 (2.44%) Data Warehouse
7 4 (2.44%) SQL Server Analysis Services
7 4 (2.44%) SQL Server Reporting Services
7 4 (2.44%) Oracle Database
8 3 (1.83%) Relational Database
8 3 (1.83%) Data Mining
9 1 (0.61%) RDBMS
9 1 (0.61%) SQL Server 2005
9 1 (0.61%) SQL Server 2012
Development Applications
1 7 (4.27%) Git (software)
1 7 (4.27%) RSpec
1 7 (4.27%) Cucumber
2 3 (1.83%) Dreamweaver
3 2 (1.22%) Balsamiq Mockups
3 2 (1.22%) Axure RP
4 1 (0.61%) Visual Studio
General
1 122 (74.39%) Marketing
2 52 (31.71%) Advertising
3 27 (16.46%) Retail
4 23 (14.02%) Finance
5 8 (4.88%) Electronics
6 5 (3.05%) Publishing
6 5 (3.05%) German Language
7 3 (1.83%) Italian Language
7 3 (1.83%) Spanish Language
8 2 (1.22%) French Language
8 2 (1.22%) Back Office
9 1 (0.61%) Telecoms
9 1 (0.61%) Games
9 1 (0.61%) Portuguese Language
Job Titles
1 56 (34.15%) Analyst
2 24 (14.63%) Web Analyst
3 14 (8.54%) PPC Specialist
3 14 (8.54%) PPC Manager
3 14 (8.54%) PPC Analyst
3 14 (8.54%) PPC Executive
3 14 (8.54%) Consultant
4 13 (7.93%) Account Manager
4 13 (7.93%) Developer
5 10 (6.10%) MI Analyst
6 8 (4.88%) CRM Manager
6 8 (4.88%) Insight Analyst
6 8 (4.88%) Marketing Manager
7 7 (4.27%) Technical Account Manager
7 7 (4.27%) Technical Manager
7 7 (4.27%) Data Analyst
7 7 (4.27%) Architect
7 7 (4.27%) Online Marketing Manager
8 6 (3.66%) Web Manager
8 6 (3.66%) Web Analytics Consultant
Libraries, Frameworks & Software Standards
1 60 (36.59%) HTML
2 33 (20.12%) CSS
3 16 (9.76%) jQuery
4 14 (8.54%) XML
5 8 (4.88%) Flash
5 8 (4.88%) .NET
5 8 (4.88%) REST
6 7 (4.27%) Haml
6 7 (4.27%) Sphinx
6 7 (4.27%) Sass
6 7 (4.27%) JSON
6 7 (4.27%) Ruby on Rails
7 6 (3.66%) ASP.NET
8 5 (3.05%) Smarty
9 4 (2.44%) HTML5
10 3 (1.83%) .NET Framework
10 3 (1.83%) LAMP
10 3 (1.83%) COM
10 3 (1.83%) Twitter Bootstrap
10 3 (1.83%) CSS3
Miscellaneous
1 83 (50.61%) Analytical Skills
2 29 (17.68%) Social Media
3 25 (15.24%) User Experience
4 12 (7.32%) Blog
5 10 (6.10%) Statistics
5 10 (6.10%) Copywriting
6 4 (2.44%) Digital Media
6 4 (2.44%) Psychology
7 3 (1.83%) Economics
7 3 (1.83%) Graphic Design
7 3 (1.83%) Mathematics
7 3 (1.83%) Data Extraction
8 2 (1.22%) Enterprise Software
8 2 (1.22%) Management Information System
9 1 (0.61%) Blackberry
9 1 (0.61%) Online Games
9 1 (0.61%) Visualisation
Operating Systems
1 7 (4.27%) Solaris
2 5 (3.05%) Linux
2 5 (3.05%) Android
3 3 (1.83%) Apple iOS
4 2 (1.22%) Windows
Processes & Methodologies
1 164 (100.00%) Analytics
2 50 (30.49%) Web Analytics
3 45 (27.44%) E-Commerce
4 42 (25.61%) Digital Marketing
5 31 (18.90%) SEO
6 27 (16.46%) Pay per click
7 25 (15.24%) Email Marketing
8 24 (14.63%) CRM
9 20 (12.20%) Online Marketing
10 18 (10.98%) Data Analysis
11 14 (8.54%) Display Advertising
12 13 (7.93%) Web Development
13 10 (6.10%) Direct Marketing
13 10 (6.10%) Social Media Marketing
14 9 (5.49%) Process Improvement
15 8 (4.88%) Market Research
16 7 (4.27%) Customer Analysis
17 6 (3.66%) ETL
17 6 (3.66%) Business Intelligence
18 5 (3.05%) Project Management
Programming Languages
1 34 (20.73%) JavaScript
1 34 (20.73%) SQL
2 12 (7.32%) PHP
3 8 (4.88%) Ruby
4 2 (1.22%) PowerShell
4 2 (1.22%) VBA
4 2 (1.22%) C#
4 2 (1.22%) Java
5 1 (0.61%) Perl
5 1 (0.61%) Python
5 1 (0.61%) T-SQL
5 1 (0.61%) VB.NET
Qualifications
1 24 (14.63%) Degree
2 1 (0.61%) APMP
Quality Assurance & Compliance
1 5 (3.05%) QA
Vendors
1 164 (100.00%) Google
2 24 (14.63%) Omniture
3 21 (12.80%) Microsoft
3 21 (12.80%) Adobe
3 21 (12.80%) Twitter
4 15 (9.15%) Facebook
5 10 (6.10%) ClickTale
5 10 (6.10%) Tealeaf
6 9 (5.49%) Coremetrics
7 8 (4.88%) Hitwise
8 7 (4.27%) Oracle
9 4 (2.44%) Business Objects
9 4 (2.44%) MicroStrategy
10 3 (1.83%) DoubleClick
10 3 (1.83%) EXTOL
11 2 (1.22%) Open Text
11 2 (1.22%) Yahoo!
11 2 (1.22%) Salesforce.com
11 2 (1.22%) Tableau
12 1 (0.61%) Eloqua
City, London
Experis Ltd
Salary: £30000.00 - £34680.00 per annum + benefits
Posted: 6 hours ago
City, London
Oscar Associates (UK) Ltd
Posted: 13 hours ago
City, London
Oscar Associates (UK) Ltd
Salary: £24000 - £38000 per annum
Posted: 15 hours ago