The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 21 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
21 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
London / City of London
Rank 203 234 249
Rank change year-on-year
+31 +15
Permanent jobs citing Google Analytics 21 21 75
As % of all permanent IT jobs located in the City of London 0.42% 0.31% 0.73%
As % of the Cloud Services category 3.03% 2.75% 9.34%
Number of salaries quoted 13 21 55
Median salary £42,500 £50,000 £39,000
Median salary % change year-on-year
-15.00% +28.20%
UK excluding London median salary £35,000 £33,750 £30,000
% change year-on-year
+3.70% +12.50%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the City of London region.

Cloud Services Category
City of London
Permanent IT job ads with a match in the
Cloud Services category
693 763 803
As % of all permanent IT jobs located in the City of London 13.88% 11.26% 7.84%
Number of salaries quoted 636 677 696
Median salary £62,500 £60,000 £58,000
Median salary % change year-on-year
+4.16% +3.44%
90% offered a salary of more than £37,500 £40,000 £35,000
10% offered a salary of more than £90,000 £77,500 £85,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in the City of London

The demand trend of job ads across the City of London region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the City of London region.

Google Analytics Salary Trend in the City of London

Google Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Google Analytics across the City of London region over the 3 months to 21 February 2017.

Google Analytics Salary Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 21 February 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Google Analytics.

1 38 (100.00%) Google
1 38 (100.00%) Analytics
2 14 (36.84%) Social Media
3 13 (34.21%) SEO
3 13 (34.21%) Marketing
3 13 (34.21%) Web Analytics
4 12 (31.58%) Adobe
5 11 (28.95%) SQL
5 11 (28.95%) Adobe Analytics
6 10 (26.32%) Business Intelligence
6 10 (26.32%) AdWords
7 9 (23.68%) Tableau
8 8 (21.05%) Analytical Skills
8 8 (21.05%) Degree
9 7 (18.42%) Digital Marketing
10 6 (15.79%) R
10 6 (15.79%) Coremetrics
10 6 (15.79%) VBA
10 6 (15.79%) E-Commerce
10 6 (15.79%) Mixpanel
11 5 (13.16%) User Experience
11 5 (13.16%) Digital Analytics
11 5 (13.16%) Actionable Insight
11 5 (13.16%) Data Modelling
11 5 (13.16%) ETL
11 5 (13.16%) Java
11 5 (13.16%) Python
11 5 (13.16%) IBM
11 5 (13.16%) MATLAB
11 5 (13.16%) Advertising

Google Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (7.89%) CMS
2 1 (2.63%) Confluence
2 1 (2.63%) Drupal
2 1 (2.63%) Joomla!
2 1 (2.63%) Magnolia
2 1 (2.63%) Marvel
2 1 (2.63%) SAS
2 1 (2.63%) Sitecore CMS
Applications
1 2 (5.26%) MS Excel
2 1 (2.63%) Adobe Creative Suite
2 1 (2.63%) SPSS
Business Applications
1 2 (5.26%) WebTrends
2 1 (2.63%) Magento
Cloud Services
1 11 (28.95%) Adobe Analytics
2 10 (26.32%) AdWords
3 2 (5.26%) AdSense
3 2 (5.26%) Google Tag Manager
4 1 (2.63%) SaaS
Communications & Networking
1 4 (10.53%) Internet
2 1 (2.63%) VoIP
Database & Business Intelligence
1 6 (15.79%) Mixpanel
2 5 (13.16%) Power BI
3 3 (7.89%) Big Data
4 2 (5.26%) Blockchain
5 1 (2.63%) BusinessObjects
5 1 (2.63%) Data Warehouse
5 1 (2.63%) QlikView
5 1 (2.63%) Relational Database
5 1 (2.63%) SQL Server Analysis Services
5 1 (2.63%) SQL Server Integration Services
5 1 (2.63%) SQL Server Reporting Services
Development Applications
1 2 (5.26%) JIRA
2 1 (2.63%) Axure RP
2 1 (2.63%) Cucumber
2 1 (2.63%) Git (software)
2 1 (2.63%) Visual Website Optimizer
General
1 13 (34.21%) Marketing
2 5 (13.16%) Advertising
3 4 (10.53%) Finance
4 2 (5.26%) Games
5 1 (2.63%) Banking
5 1 (2.63%) Electronics
5 1 (2.63%) Publishing
Job Titles
1 22 (57.89%) Analyst
2 11 (28.95%) Data Analyst
3 6 (15.79%) Digital Analyst
3 6 (15.79%) Insight Analyst
4 5 (13.16%) Business Intelligence Analyst
4 5 (13.16%) Data Insight Analyst
4 5 (13.16%) Insight Data Analyst
5 4 (10.53%) Junior
5 4 (10.53%) Junior Analyst
5 4 (10.53%) Junior Data Analyst
5 4 (10.53%) Marketing Manager
5 4 (10.53%) Social Media Specialist
6 2 (5.26%) Developer
6 2 (5.26%) Digital Marketing Manager
6 2 (5.26%) Google Analytics Analyst
6 2 (5.26%) Online Marketing Manager
6 2 (5.26%) SQL Analyst
6 2 (5.26%) Web Analyst
7 1 (2.63%) Google Analytics Web Analyst
7 1 (2.63%) Mobile Marketing Manager
Libraries, Frameworks & Software Standards
1 4 (10.53%) HTML
2 3 (7.89%) CSS
3 1 (2.63%) AngularJS
3 1 (2.63%) Backbone.js
3 1 (2.63%) Ember.js
3 1 (2.63%) Gherkin
3 1 (2.63%) jQuery
3 1 (2.63%) React
Miscellaneous
1 14 (36.84%) Social Media
2 8 (21.05%) Analytical Skills
3 5 (13.16%) User Experience
4 4 (10.53%) Blog
5 2 (5.26%) Credit Risk
5 2 (5.26%) Fintech
5 2 (5.26%) Mobile App
6 1 (2.63%) Algorithms
6 1 (2.63%) Computer Science
6 1 (2.63%) Digital Media
6 1 (2.63%) Smartphone
Operating Systems
1 1 (2.63%) Android
1 1 (2.63%) Apple iOS
Processes & Methodologies
1 38 (100.00%) Analytics
2 13 (34.21%) SEO
2 13 (34.21%) Web Analytics
3 10 (26.32%) Business Intelligence
4 7 (18.42%) Digital Marketing
5 6 (15.79%) E-Commerce
6 5 (13.16%) Actionable Insight
6 5 (13.16%) Data Modelling
6 5 (13.16%) Data Visualisation
6 5 (13.16%) Digital Analytics
6 5 (13.16%) ETL
6 5 (13.16%) Visualisation
7 4 (10.53%) Campaign Management
7 4 (10.53%) Data Analysis
7 4 (10.53%) Data Extraction
7 4 (10.53%) Pay per click
7 4 (10.53%) Social Media Monitoring
8 3 (7.89%) Agile Software Development
8 3 (7.89%) B2C
8 3 (7.89%) Stakeholder Management
Programming Languages
1 11 (28.95%) SQL
2 6 (15.79%) R
2 6 (15.79%) VBA
3 5 (13.16%) Java
3 5 (13.16%) MATLAB
3 5 (13.16%) Python
4 2 (5.26%) JavaScript
Qualifications
1 8 (21.05%) Degree
Vendors
1 38 (100.00%) Google
2 12 (31.58%) Adobe
3 9 (23.68%) Tableau
4 6 (15.79%) Coremetrics
5 5 (13.16%) IBM
5 5 (13.16%) Twitter
6 4 (10.53%) Crimson Hexagon
7 3 (7.89%) DoubleClick
7 3 (7.89%) Facebook
7 3 (7.89%) Optimizely
8 2 (5.26%) Maxymiser
9 1 (2.63%) Microsoft
9 1 (2.63%) Salesforce.com
9 1 (2.63%) Sitecore
9 1 (2.63%) Tealium
City, London
Experis Ltd
Salary: £45000.00 - £47000.00 per annum
Posted: 4 days ago
City, London
Yoh
Salary: £25000.00 - £30000.00 per annum
Posted: 4 days ago
City, London
Parallel Consulting
Salary: £50000 - £60000 per annum
Posted: 4 days ago
City, London
Itecco
Salary: £35000 per annum + Fantastic Benefits
Posted: 4 days ago
City, London
Software Personnel International Ltd
Salary: From £30,000 to £35,000 per annum
Posted: 6 days ago