The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 26 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 Jan 2015
Same period 2014 Same period 2013
Google Analytics
Rank 239 250 276
Rank change year-on-year
+11 +26
Permanent jobs citing Google Analytics 70 56 32
As % of all permanent IT jobs located in the City of London 0.68% 0.53% 0.29%
As % of the Business Applications category 9.20% 8.42% 4.49%
Number of salaries quoted 54 36 30
Average salary £43,180 £47,750 £42,000
Average salary % change year-on-year
-9.57% +13.69%
90% offered a salary of more than £27,900 £40,000 £28,290
10% offered a salary of more than £62,500 £75,000 £60,000
UK excluding London average salary £31,750 £32,500 £34,500
% change year-on-year
-2.30% -5.79%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the City of London region.

Business Applications Category
City of London
Permanent IT job ads with a match in the
Business Applications category
761 665 713
As % of all permanent IT jobs located in the City of London 7.43% 6.33% 6.48%
Number of salaries quoted 674 545 638
Average salary £57,500 £62,500 £55,000
Average salary % change year-on-year
-8.00% +13.63%
90% offered a salary of more than £40,000 £40,000 £40,000
10% offered a salary of more than £75,000 £75,000 £85,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the City of London region.

Google Analytics Salary Trend in the City of London

Google Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Google Analytics across the City of London region over the 3 months to 26 January 2015.

Google Analytics Salary Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 26 January 2015, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 147 (100.00%) Google
1 147 (100.00%) Analytics
2 96 (65.31%) Marketing
3 74 (50.34%) Analytical Skills
4 45 (30.61%) E-Commerce
5 44 (29.93%) HTML
6 43 (29.25%) Web Analytics
7 42 (28.57%) Advertising
8 39 (26.53%) SEO
8 39 (26.53%) Omniture
9 37 (25.17%) Social Media
9 37 (25.17%) Digital Marketing
10 29 (19.73%) WebTrends
11 25 (17.01%) MS PowerPoint
11 25 (17.01%) Online Marketing
12 24 (16.33%) SQL
13 23 (15.65%) Pay per click
14 22 (14.97%) CRM
15 21 (14.29%) MS Excel
15 21 (14.29%) JavaScript
15 21 (14.29%) Degree
15 21 (14.29%) Data Analysis
15 21 (14.29%) Finance
16 20 (13.61%) CSS
16 20 (13.61%) Microsoft
17 19 (12.93%) Retail
18 17 (11.56%) Email Marketing
19 16 (10.88%) User Experience
20 15 (10.20%) Blog
21 14 (9.52%) Mathematics

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 26 January 2015, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (4.08%) SAS
1 6 (4.08%) WordPress
2 5 (3.40%) CMS
3 2 (1.36%) SharePoint 2010
3 2 (1.36%) Lync
3 2 (1.36%) SharePoint
4 1 (0.68%) phpBB
4 1 (0.68%) Apache Spark
4 1 (0.68%) SugarCRM
4 1 (0.68%) Joomla!
Applications
1 25 (17.01%) MS PowerPoint
2 21 (14.29%) MS Excel
3 12 (8.16%) MS Office
4 11 (7.48%) Photoshop
5 7 (4.76%) SPSS
6 4 (2.72%) PowerPivot
7 3 (2.04%) Adobe Illustrator
7 3 (2.04%) Adobe After Effects
8 1 (0.68%) FastStats
Business Applications
1 29 (19.73%) WebTrends
2 9 (6.12%) Radian6
3 6 (4.08%) SiteCatalyst
4 3 (2.04%) Dynamics CRM
5 2 (1.36%) Optimost
5 2 (1.36%) Tridion
Cloud Services
1 5 (3.40%) SaaS
2 3 (2.04%) Microsoft Azure
3 2 (1.36%) Office 365
4 1 (0.68%) MailChimp
Communications & Networking
1 1 (0.68%) HTTP
Database & Business Intelligence
1 7 (4.76%) Big Data
2 5 (3.40%) SQL Server
2 5 (3.40%) SQL Server Integration Services
3 4 (2.72%) Data Mining
3 4 (2.72%) MySQL
3 4 (2.72%) Relational Database
4 2 (1.36%) NoSQL
4 2 (1.36%) SQL Server 2012
4 2 (1.36%) QlikView
4 2 (1.36%) SQL Server Analysis Services
4 2 (1.36%) SQL Server 2008
5 1 (0.68%) Hadoop
5 1 (0.68%) RDBMS
5 1 (0.68%) Oracle Reports
5 1 (0.68%) Data Warehouse
5 1 (0.68%) Amazon Redshift
Development Applications
1 6 (4.08%) Dreamweaver
2 1 (0.68%) Subversion
2 1 (0.68%) TeamCity
2 1 (0.68%) Psake
General
1 96 (65.31%) Marketing
2 42 (28.57%) Advertising
3 21 (14.29%) Finance
4 19 (12.93%) Retail
5 14 (9.52%) Publishing
6 8 (5.44%) Electronics
7 7 (4.76%) French Language
8 5 (3.40%) Italian Language
8 5 (3.40%) Spanish Language
9 3 (2.04%) Games
10 2 (1.36%) Back Office
10 2 (1.36%) German Language
Job Titles
1 45 (30.61%) Analyst
2 26 (17.69%) Web Analyst
3 15 (10.20%) CRM Manager
4 14 (9.52%) Data Analyst
5 12 (8.16%) Account Manager
6 9 (6.12%) PPC Specialist
6 9 (6.12%) PPC Manager
6 9 (6.12%) PPC Analyst
6 9 (6.12%) PPC Executive
7 8 (5.44%) Senior Analyst
8 7 (4.76%) Insight Analyst
9 6 (4.08%) Senior Manager
9 6 (4.08%) Senior Web Analyst
10 5 (3.40%) Senior Account Manager
10 5 (3.40%) SEO Analyst
10 5 (3.40%) Senior Data Analyst
10 5 (3.40%) Developer
10 5 (3.40%) SEO Account Manager
10 5 (3.40%) Account Executive
10 5 (3.40%) Senior Account Executive
Libraries, Frameworks & Software Standards
1 44 (29.93%) HTML
2 20 (13.61%) CSS
3 11 (7.48%) jQuery
3 11 (7.48%) Flash
4 6 (4.08%) XML
5 5 (3.40%) HTML5
6 4 (2.72%) LAMP
7 3 (2.04%) .NET
7 3 (2.04%) ASP.NET
7 3 (2.04%) COM
8 2 (1.36%) WinForms
8 2 (1.36%) AngularJS
9 1 (0.68%) Durandal
9 1 (0.68%) Grails
9 1 (0.68%) REST
9 1 (0.68%) CSS3
9 1 (0.68%) Sass
9 1 (0.68%) LESS
9 1 (0.68%) Underscore.js
9 1 (0.68%) WebCenter
Miscellaneous
1 74 (50.34%) Analytical Skills
2 37 (25.17%) Social Media
3 16 (10.88%) User Experience
4 15 (10.20%) Blog
5 14 (9.52%) Mathematics
6 10 (6.80%) New Media
7 8 (5.44%) Copywriting
8 6 (4.08%) Digital Media
9 5 (3.40%) Mobile App
10 3 (2.04%) Data Extraction
10 3 (2.04%) Graphic Design
10 3 (2.04%) Psychology
10 3 (2.04%) Economics
11 2 (1.36%) Statistics
11 2 (1.36%) GIS
11 2 (1.36%) Visualisation
11 2 (1.36%) Enterprise Software
11 2 (1.36%) Performance Metrics
12 1 (0.68%) Algorithms
12 1 (0.68%) W3C
Operating Systems
1 2 (1.36%) Windows
1 2 (1.36%) Android
1 2 (1.36%) Apple iOS
Processes & Methodologies
1 147 (100.00%) Analytics
2 45 (30.61%) E-Commerce
3 43 (29.25%) Web Analytics
4 39 (26.53%) SEO
5 37 (25.17%) Digital Marketing
6 25 (17.01%) Online Marketing
7 23 (15.65%) Pay per click
8 22 (14.97%) CRM
9 21 (14.29%) Data Analysis
10 17 (11.56%) Email Marketing
11 10 (6.80%) Direct Marketing
11 10 (6.80%) Business Intelligence
11 10 (6.80%) Social Media Monitoring
12 9 (6.12%) Market Research
12 9 (6.12%) Project Management
13 8 (5.44%) Multivariate Testing
13 8 (5.44%) Marketing Strategy
13 8 (5.44%) Mobile Marketing
14 7 (4.76%) Customer Analysis
14 7 (4.76%) Econometrics
Programming Languages
1 24 (16.33%) SQL
2 21 (14.29%) JavaScript
3 7 (4.76%) R
4 6 (4.08%) VBA
5 4 (2.72%) PHP
6 3 (2.04%) PowerShell
6 3 (2.04%) ActionScript 3.0
6 3 (2.04%) ActionScript 2.0
6 3 (2.04%) ActionScript
7 2 (1.36%) C
7 2 (1.36%) C#
7 2 (1.36%) Java
8 1 (0.68%) Perl
8 1 (0.68%) Python
8 1 (0.68%) Groovy
8 1 (0.68%) Scala
Qualifications
1 21 (14.29%) Degree
2 2 (1.36%) MBA
3 1 (0.68%) APMP
Quality Assurance & Compliance
1 6 (4.08%) GCP
2 5 (3.40%) QA
Systems Management
1 1 (0.68%) cPanel
Vendors
1 147 (100.00%) Google
2 39 (26.53%) Omniture
3 20 (13.61%) Microsoft
4 14 (9.52%) Adobe
4 14 (9.52%) Tealeaf
4 14 (9.52%) Coremetrics
5 12 (8.16%) ClickTale
5 12 (8.16%) DoubleClick
6 11 (7.48%) Twitter
7 7 (4.76%) Facebook
7 7 (4.76%) Sysomos
7 7 (4.76%) Hitwise
8 6 (4.08%) Salesforce.com
8 6 (4.08%) Demandware
9 5 (3.40%) Birst
10 3 (2.04%) Unica
10 3 (2.04%) comScore
10 3 (2.04%) EXTOL
11 2 (1.36%) Oracle
11 2 (1.36%) Tableau
City, London
Timothy James Consulting Ltd
Salary: £40000 - £45000 per annum + On application
Posted: 3 days ago
City, London
Sanderson
Salary: £30000.00 - £38000.00 per annum + Benefits
Posted: 4 days ago
City, London
Applause IT Innovation
Salary: £40000 - £60000 per annum + excellent benefits
Posted: 4 days ago
City of London
Capita - ITPS
Salary: £50000 - £60000 per annum + Bonus & Benefits
Posted: 5 days ago
City, London
Lorien Resourcing
Salary: £50000 - £55000 per annum + Bonus and Benefits
Posted: 6 days ago
City of London
Uniting Ambition
Salary: £30k - 35k per year
Posted: 10 days ago
City of London
Uniting Ambition
Salary: £30k - 35k per year
Posted: 10 days ago
City, London
Bonobo
Posted: 12 days ago
City of London
Uniting Ambition
Salary: £28k - 35k per year
Posted: 17 days ago
City, London
Propel London Ltd
Posted: 17 days ago
City, London
Bonobo
Posted: 19 days ago
City of London
Progressive Recruitment
Salary: £45000 - £55000 per annum + competitive
Posted: 21 days ago