The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Google Analytics
Rank 241 251 279
Rank change year-on-year
+10 +28
Permanent jobs citing Google Analytics 67 57 35
As % of all permanent IT jobs located in the City of London 0.66% 0.55% 0.33%
As % of the Business Applications category 8.30% 7.31% 5.00%
Number of salaries quoted 55 30 33
Average salary £42,500 £48,250 £43,500
Average salary % change year-on-year
-11.91% +10.91%
90% offered a salary of more than £27,000 £36,500 £28,000
10% offered a salary of more than £62,500 £75,000 £75,000
UK excluding London average salary £30,000 £33,500 £32,500
% change year-on-year
-10.44% +3.07%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the City of London region.

Business Applications Category
City of London
Permanent IT job ads with a match in the
Business Applications category
807 780 700
As % of all permanent IT jobs located in the City of London 7.91% 7.49% 6.65%
Number of salaries quoted 710 635 629
Average salary £57,500 £61,500 £55,000
Average salary % change year-on-year
-6.50% +11.81%
90% offered a salary of more than £41,500 £37,869 £37,000
10% offered a salary of more than £77,500 £75,000 £80,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the City of London region.

Google Analytics Salary Trend in the City of London

Google Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Google Analytics across the City of London region over the 3 months to 5 March 2015.

Google Analytics Salary Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 5 March 2015, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 136 (100.00%) Google
1 136 (100.00%) Analytics
2 78 (57.35%) Marketing
3 52 (38.24%) Analytical Skills
4 47 (34.56%) SEO
5 40 (29.41%) Omniture
6 39 (28.68%) Web Analytics
7 38 (27.94%) HTML
8 37 (27.21%) Social Media
9 34 (25.00%) E-Commerce
9 34 (25.00%) Advertising
10 32 (23.53%) Digital Marketing
11 29 (21.32%) Pay per click
12 26 (19.12%) WebTrends
13 23 (16.91%) MS PowerPoint
13 23 (16.91%) Data Analysis
14 22 (16.18%) JavaScript
15 21 (15.44%) SQL
15 21 (15.44%) MS Excel
15 21 (15.44%) Finance
16 19 (13.97%) CRM
16 19 (13.97%) CSS
16 19 (13.97%) Microsoft
17 17 (12.50%) Mathematics
18 16 (11.76%) Online Marketing
19 15 (11.03%) Degree
20 14 (10.29%) Business Intelligence
21 13 (9.56%) Coremetrics
21 13 (9.56%) DoubleClick
21 13 (9.56%) Blog

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 5 March 2015, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 8 (5.88%) CMS
1 8 (5.88%) WordPress
2 6 (4.41%) SAS
3 2 (1.47%) SharePoint
3 2 (1.47%) SharePoint 2010
3 2 (1.47%) Lync
4 1 (0.74%) Apache Spark
Applications
1 23 (16.91%) MS PowerPoint
2 21 (15.44%) MS Excel
3 11 (8.09%) SPSS
4 7 (5.15%) Photoshop
5 6 (4.41%) MS Office
6 5 (3.68%) PowerPivot
7 4 (2.94%) Adobe After Effects
8 3 (2.21%) Adobe Illustrator
Business Applications
1 26 (19.12%) WebTrends
2 10 (7.35%) Radian6
3 7 (5.15%) SiteCatalyst
4 3 (2.21%) Bond Adapt
5 2 (1.47%) Magento
5 2 (1.47%) Optimost
5 2 (1.47%) Dynamics CRM
5 2 (1.47%) Tridion
Cloud Services
1 4 (2.94%) SaaS
2 3 (2.21%) Microsoft Azure
3 2 (1.47%) Office 365
Communications & Networking
1 1 (0.74%) HTTP
Database & Business Intelligence
1 8 (5.88%) SQL Server
2 5 (3.68%) SQL Server Integration Services
2 5 (3.68%) Big Data
2 5 (3.68%) Relational Database
2 5 (3.68%) MySQL
3 4 (2.94%) Amazon Redshift
4 3 (2.21%) MongoDB
4 3 (2.21%) QlikView
5 2 (1.47%) SQL Server Analysis Services
5 2 (1.47%) SQL Server 2008
5 2 (1.47%) Data Mining
5 2 (1.47%) NoSQL
5 2 (1.47%) SQL Server 2012
6 1 (0.74%) RDBMS
6 1 (0.74%) Oracle Reports
6 1 (0.74%) Data Warehouse
6 1 (0.74%) Hadoop
Development Applications
1 6 (4.41%) Dreamweaver
2 1 (0.74%) Subversion
2 1 (0.74%) TeamCity
2 1 (0.74%) Psake
General
1 78 (57.35%) Marketing
2 34 (25.00%) Advertising
3 21 (15.44%) Finance
4 12 (8.82%) Retail
4 12 (8.82%) Publishing
5 5 (3.68%) French Language
5 5 (3.68%) Italian Language
5 5 (3.68%) Spanish Language
6 4 (2.94%) Games
7 1 (0.74%) Banking
7 1 (0.74%) Electronics
Job Titles
1 46 (33.82%) Analyst
2 24 (17.65%) Web Analyst
3 11 (8.09%) Data Analyst
3 11 (8.09%) Account Manager
4 9 (6.62%) PPC Specialist
4 9 (6.62%) PPC Manager
4 9 (6.62%) PPC Analyst
4 9 (6.62%) PPC Executive
5 8 (5.88%) CRM Manager
6 7 (5.15%) Insight Analyst
6 7 (5.15%) Senior Manager
7 6 (4.41%) Developer
7 6 (4.41%) Senior Analyst
7 6 (4.41%) Coordinator
7 6 (4.41%) SEO Analyst
7 6 (4.41%) Web Manager
8 5 (3.68%) Senior Account Manager
8 5 (3.68%) Senior Data Analyst
8 5 (3.68%) SEO Account Manager
8 5 (3.68%) Account Executive
Libraries, Frameworks & Software Standards
1 38 (27.94%) HTML
2 19 (13.97%) CSS
3 10 (7.35%) jQuery
4 6 (4.41%) XML
5 5 (3.68%) Flash
5 5 (3.68%) HTML5
6 4 (2.94%) LAMP
7 3 (2.21%) COM
8 2 (1.47%) .NET
8 2 (1.47%) ASP.NET
8 2 (1.47%) WinForms
9 1 (0.74%) Grails
9 1 (0.74%) CSS3
9 1 (0.74%) Sass
9 1 (0.74%) LESS
9 1 (0.74%) Underscore.js
9 1 (0.74%) AngularJS
Miscellaneous
1 52 (38.24%) Analytical Skills
2 37 (27.21%) Social Media
3 17 (12.50%) Mathematics
4 13 (9.56%) Blog
5 10 (7.35%) New Media
5 10 (7.35%) User Experience
6 7 (5.15%) Digital Media
7 5 (3.68%) Visualisation
7 5 (3.68%) Mobile App
7 5 (3.68%) Copywriting
8 4 (2.94%) Statistics
9 3 (2.21%) Graphic Design
9 3 (2.21%) Computer Science
10 2 (1.47%) GIS
10 2 (1.47%) Economics
10 2 (1.47%) Enterprise Software
11 1 (0.74%) Mobile Banking
11 1 (0.74%) W3C
11 1 (0.74%) Algorithms
Operating Systems
1 2 (1.47%) Windows
Processes & Methodologies
1 136 (100.00%) Analytics
2 47 (34.56%) SEO
3 39 (28.68%) Web Analytics
4 34 (25.00%) E-Commerce
5 32 (23.53%) Digital Marketing
6 29 (21.32%) Pay per click
7 23 (16.91%) Data Analysis
8 19 (13.97%) CRM
9 16 (11.76%) Online Marketing
10 14 (10.29%) Business Intelligence
11 11 (8.09%) Project Management
12 10 (7.35%) Agile Software Development
12 10 (7.35%) Social Media Monitoring
13 8 (5.88%) Mobile Marketing
13 8 (5.88%) Econometrics
14 7 (5.15%) Data Management
15 6 (4.41%) Email Marketing
15 6 (4.41%) ETL
15 6 (4.41%) Market Research
15 6 (4.41%) Marketing Strategy
Programming Languages
1 22 (16.18%) JavaScript
2 21 (15.44%) SQL
3 7 (5.15%) R
4 6 (4.41%) VBA
5 5 (3.68%) Java
6 4 (2.94%) PHP
6 4 (2.94%) ActionScript
6 4 (2.94%) ActionScript 3.0
6 4 (2.94%) ActionScript 2.0
7 3 (2.21%) PowerShell
8 2 (1.47%) C
8 2 (1.47%) C#
9 1 (0.74%) Perl
9 1 (0.74%) Scala
9 1 (0.74%) Python
9 1 (0.74%) Groovy
Qualifications
1 15 (11.03%) Degree
2 4 (2.94%) VCP4
3 2 (1.47%) MBA
4 1 (0.74%) APMP
Quality Assurance & Compliance
1 6 (4.41%) GCP
2 2 (1.47%) QA
3 1 (0.74%) PMBOK
Vendors
1 136 (100.00%) Google
2 40 (29.41%) Omniture
3 19 (13.97%) Microsoft
4 13 (9.56%) DoubleClick
4 13 (9.56%) Coremetrics
5 12 (8.82%) Adobe
6 11 (8.09%) Twitter
7 9 (6.62%) Tealeaf
8 8 (5.88%) Sysomos
9 7 (5.15%) Demandware
9 7 (5.15%) ClickTale
10 6 (4.41%) Facebook
10 6 (4.41%) Birst
11 5 (3.68%) Tableau
11 5 (3.68%) Salesforce.com
12 4 (2.94%) Oracle
12 4 (2.94%) Hitwise
13 3 (2.21%) comScore
13 3 (2.21%) Cisco
13 3 (2.21%) Mitel
City, London
Propel London Ltd
Posted: Yesterday
City, London
Salt
Salary: £60000 - £75000 per annum + bonus & benefits
Posted: Yesterday
City, London
Opus Recruitment Solutions Ltd
Salary: £35000 - £45000 per annum, Benefits Benefits
Posted: 3 days ago
City, London
Understanding Recruitment
Salary: £32000 - £38000 per annum + Execllent Benefits
Posted: 3 days ago
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Resource Management
Posted: 6 days ago
City of London
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Salary: £45000 - £55000 per annum + competitive
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Posted: 9 days ago
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Salary: £150.00 per week
Posted: 10 days ago