The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 242 260 249
Rank change year-on-year
+18 -11
Permanent jobs citing Google Analytics 89 67 81
As % of all permanent IT jobs located in the City of London 0.75% 0.55% 0.62%
As % of the Business Applications category 10.18% 8.69% 8.26%
Number of salaries quoted 43 50 79
Average salary £40,000 £45,000 £45,000
Average salary % change year-on-year
-11.11% -
90% offered a salary of more than £28,400 £27,500 £32,000
10% offered a salary of more than £50,000 £55,250 £60,000
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the City of London region.

Business Applications Category
City of London
Permanent IT job ads with a match in the
Business Applications category
874 771 981
As % of all permanent IT jobs located in the City of London 7.34% 6.36% 7.51%
Number of salaries quoted 701 688 901
Average salary £60,000 £60,000 £58,500
Average salary % change year-on-year
- +2.56%
90% offered a salary of more than £40,000 £40,000 £40,000
10% offered a salary of more than £80,000 £77,500 £80,000
UK excluding London average salary £50,000 £47,500 £48,000
% change year-on-year
+5.26% -1.04%

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the City of London region.

Google Analytics Salary Trend in the City of London

Google Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Google Analytics across the City of London region over the 3 months to 20 August 2014.

Google Analytics Salary Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 20 August 2014, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 152 (100.00%) Google
1 152 (100.00%) Analytics
2 111 (73.03%) Marketing
3 56 (36.84%) HTML
4 49 (32.24%) Advertising
5 44 (28.95%) Web Analytics
6 40 (26.32%) E-Commerce
7 38 (25.00%) Digital Marketing
8 35 (23.03%) CSS
9 32 (21.05%) SEO
10 31 (20.39%) WebTrends
11 29 (19.08%) JavaScript
11 29 (19.08%) SQL
12 28 (18.42%) Social Media
13 27 (17.76%) Pay per click
14 26 (17.11%) Retail
15 25 (16.45%) Omniture
16 23 (15.13%) Degree
17 22 (14.47%) Email Marketing
18 21 (13.82%) Finance
19 20 (13.16%) Adobe
20 19 (12.50%) CRM
21 18 (11.84%) Photoshop
21 18 (11.84%) Twitter
22 17 (11.18%) MySQL
23 16 (10.53%) jQuery
24 15 (9.87%) MS Office
25 14 (9.21%) Microsoft
25 14 (9.21%) MS PowerPoint
25 14 (9.21%) Display Advertising

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 20 August 2014, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 8 (5.26%) WordPress
2 7 (4.61%) nginx
2 7 (4.61%) CMS
3 6 (3.95%) Apache
3 6 (3.95%) Drupal
4 5 (3.29%) PrestaShop
5 4 (2.63%) SharePoint
6 1 (0.66%) ColdFusion
6 1 (0.66%) Tomcat
6 1 (0.66%) MQSeries
6 1 (0.66%) WebSphere
6 1 (0.66%) SugarCRM
6 1 (0.66%) Joomla!
6 1 (0.66%) IIS
6 1 (0.66%) Umbraco
6 1 (0.66%) phpBB
Applications
1 18 (11.84%) Photoshop
2 15 (9.87%) MS Office
3 14 (9.21%) MS PowerPoint
4 10 (6.58%) MS Excel
5 4 (2.63%) Adobe Illustrator
6 2 (1.32%) InDesign
7 1 (0.66%) FastStats
7 1 (0.66%) OmniGraffle
7 1 (0.66%) SPSS
Business Applications
1 31 (20.39%) WebTrends
2 9 (5.92%) SiteCatalyst
3 1 (0.66%) Oracle CRM
3 1 (0.66%) Dynamics CRM
3 1 (0.66%) Magento
Cloud Services
1 8 (5.26%) SaaS
2 7 (4.61%) GitHub
3 2 (1.32%) MailChimp
4 1 (0.66%) Pure360
Communications & Networking
1 4 (2.63%) Intranet
2 1 (0.66%) Internet
2 1 (0.66%) Firewall
2 1 (0.66%) Broadband
2 1 (0.66%) DNS
Database & Business Intelligence
1 17 (11.18%) MySQL
2 10 (6.58%) Big Data
3 7 (4.61%) Redis
4 5 (3.29%) SQL Server
4 5 (3.29%) SQL Server Integration Services
4 5 (3.29%) QlikView
5 4 (2.63%) SQL Server Analysis Services
5 4 (2.63%) SQL Server Reporting Services
5 4 (2.63%) Oracle Reports
5 4 (2.63%) Data Warehouse
5 4 (2.63%) Oracle Database
6 3 (1.97%) Data Mining
7 1 (0.66%) SQL Server 2005
7 1 (0.66%) Relational Database
7 1 (0.66%) SQL Server 2012
Development Applications
1 7 (4.61%) Git (software)
1 7 (4.61%) RSpec
1 7 (4.61%) Cucumber
2 3 (1.97%) Dreamweaver
3 2 (1.32%) Balsamiq Mockups
3 2 (1.32%) Axure RP
4 1 (0.66%) QuickTest Pro
4 1 (0.66%) Selenium
4 1 (0.66%) Visual Studio
General
1 111 (73.03%) Marketing
2 49 (32.24%) Advertising
3 26 (17.11%) Retail
4 21 (13.82%) Finance
5 6 (3.95%) Publishing
6 5 (3.29%) Electronics
6 5 (3.29%) German Language
7 3 (1.97%) Italian Language
7 3 (1.97%) Spanish Language
8 2 (1.32%) Portuguese Language
8 2 (1.32%) French Language
8 2 (1.32%) Back Office
8 2 (1.32%) Games
9 1 (0.66%) Banking
9 1 (0.66%) Telecoms
Job Titles
1 52 (34.21%) Analyst
2 20 (13.16%) Web Analyst
3 16 (10.53%) Developer
4 13 (8.55%) Consultant
4 13 (8.55%) Account Manager
4 13 (8.55%) PPC Specialist
4 13 (8.55%) PPC Manager
4 13 (8.55%) PPC Analyst
4 13 (8.55%) PPC Executive
5 10 (6.58%) MI Analyst
6 7 (4.61%) Marketing Manager
6 7 (4.61%) Technical Account Manager
6 7 (4.61%) Technical Manager
6 7 (4.61%) Data Analyst
6 7 (4.61%) Insight Analyst
6 7 (4.61%) Online Marketing Manager
7 6 (3.95%) Web Analytics Consultant
7 6 (3.95%) .NET Developer
7 6 (3.95%) Web Manager
7 6 (3.95%) Architect
Libraries, Frameworks & Software Standards
1 56 (36.84%) HTML
2 35 (23.03%) CSS
3 16 (10.53%) jQuery
4 11 (7.24%) XML
5 9 (5.92%) .NET
6 8 (5.26%) REST
7 7 (4.61%) HTML5
7 7 (4.61%) Haml
7 7 (4.61%) Sphinx
7 7 (4.61%) JSON
7 7 (4.61%) ASP.NET
7 7 (4.61%) Ruby on Rails
7 7 (4.61%) Sass
8 6 (3.95%) Flash
8 6 (3.95%) CSS3
9 5 (3.29%) Smarty
9 5 (3.29%) .NET Framework
9 5 (3.29%) Twitter Bootstrap
10 2 (1.32%) XHTML
10 2 (1.32%) Ajax
Miscellaneous
1 28 (18.42%) Social Media
2 10 (6.58%) Statistics
2 10 (6.58%) Copywriting
2 10 (6.58%) Blog
3 4 (2.63%) Digital Media
3 4 (2.63%) Psychology
4 3 (1.97%) Mathematics
5 2 (1.32%) Management Information System
5 2 (1.32%) Economics
5 2 (1.32%) Data Extraction
6 1 (0.66%) Visualisation
6 1 (0.66%) Mobile Banking
6 1 (0.66%) Spread Betting
6 1 (0.66%) Blackberry
6 1 (0.66%) Online Games
Operating Systems
1 7 (4.61%) Solaris
2 6 (3.95%) Linux
3 4 (2.63%) Android
4 2 (1.32%) Apple iOS
Processes & Methodologies
1 152 (100.00%) Analytics
2 44 (28.95%) Web Analytics
3 40 (26.32%) E-Commerce
4 38 (25.00%) Digital Marketing
5 32 (21.05%) SEO
6 27 (17.76%) Pay per click
7 22 (14.47%) Email Marketing
8 19 (12.50%) CRM
9 14 (9.21%) Display Advertising
9 14 (9.21%) Online Marketing
10 12 (7.89%) Data Analysis
11 10 (6.58%) Social Media Marketing
12 9 (5.92%) Process Improvement
12 9 (5.92%) Web Development
13 6 (3.95%) Direct Marketing
13 6 (3.95%) Business Intelligence
13 6 (3.95%) MVC
14 5 (3.29%) ETL
14 5 (3.29%) Software Engineering
14 5 (3.29%) Market Research
Programming Languages
1 29 (19.08%) JavaScript
1 29 (19.08%) SQL
2 12 (7.89%) PHP
3 8 (5.26%) Ruby
4 3 (1.97%) Java
5 1 (0.66%) C#
5 1 (0.66%) T-SQL
5 1 (0.66%) VB.NET
5 1 (0.66%) VBA
Qualifications
1 23 (15.13%) Degree
2 1 (0.66%) ISTQB
Quality Assurance & Compliance
1 4 (2.63%) QA
2 1 (0.66%) SLA
Systems Management
1 1 (0.66%) HP Quality Center
Vendors
1 152 (100.00%) Google
2 25 (16.45%) Omniture
3 20 (13.16%) Adobe
4 18 (11.84%) Twitter
5 14 (9.21%) Microsoft
6 12 (7.89%) Facebook
7 8 (5.26%) Hitwise
8 7 (4.61%) Coremetrics
9 6 (3.95%) Oracle
9 6 (3.95%) Tealeaf
9 6 (3.95%) ClickTale
10 4 (2.63%) Business Objects
10 4 (2.63%) MicroStrategy
11 3 (1.97%) DoubleClick
11 3 (1.97%) Yahoo!
12 2 (1.32%) Tableau
12 2 (1.32%) EXTOL
12 2 (1.32%) Salesforce.com
13 1 (0.66%) ATG
13 1 (0.66%) TOWER Software
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