The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the City of London region.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 248 236 256
Rank change year-on-year
-12 +20
Permanent jobs citing Google Analytics 85 91 74
As % of all permanent IT jobs located in the City of London 0.69% 0.76% 0.57%
As % of the Business Applications category 9.39% 11.99% 7.30%
Number of salaries quoted 51 58 72
Average salary £40,000 £40,000 £45,000
Average salary % change year-on-year
- -11.11%
90% offered a salary of more than £30,000 £27,500 £30,500
10% offered a salary of more than £50,000 £55,000 £60,000
UK excluding London average salary £31,500 £30,000 £31,500
% change year-on-year
+5.00% -4.76%
Business Applications Category
City of London
Permanent IT job ads with a match in the
Business Applications category
905 759 1014
As % of all permanent IT jobs located in the City of London 7.36% 6.32% 7.78%
Number of salaries quoted 744 654 919
Average salary £60,000 £60,000 £60,000
90% offered a salary of more than £40,000 £40,000 £40,000
10% offered a salary of more than £82,500 £80,000 £80,000
UK excluding London average salary £50,000 £47,500 £48,500
% change year-on-year
+5.26% -2.06%
Google Analytics
London

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the City of London region.

Google Analytics Salary Trend in the City of London

Google Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Google Analytics across the City of London region over the 3 months to 23 July 2014.

Google Analytics Salary Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 23 July 2014, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 145 (100.00%) Google
1 145 (100.00%) Analytics
2 102 (70.34%) Marketing
3 50 (34.48%) HTML
4 47 (32.41%) Advertising
5 41 (28.28%) SEO
5 41 (28.28%) E-Commerce
6 40 (27.59%) Web Analytics
7 35 (24.14%) CSS
8 34 (23.45%) Digital Marketing
9 30 (20.69%) JavaScript
9 30 (20.69%) Pay per click
10 28 (19.31%) Social Media
11 25 (17.24%) Retail
11 25 (17.24%) WebTrends
12 23 (15.86%) Omniture
13 22 (15.17%) SQL
14 20 (13.79%) Photoshop
14 20 (13.79%) Finance
15 19 (13.10%) Online Marketing
16 18 (12.41%) jQuery
16 18 (12.41%) Twitter
17 17 (11.72%) Degree
18 16 (11.03%) Email Marketing
18 16 (11.03%) MySQL
19 14 (9.66%) Display Advertising
19 14 (9.66%) Adobe
19 14 (9.66%) CRM
20 13 (8.97%) XML
20 13 (8.97%) Microsoft

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 23 July 2014, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 12 (8.28%) CMS
2 10 (6.90%) WordPress
3 9 (6.21%) Drupal
4 8 (5.52%) SharePoint
5 7 (4.83%) nginx
6 6 (4.14%) Apache
7 5 (3.45%) PrestaShop
8 3 (2.07%) SharePoint 2010
8 3 (2.07%) SharePoint 2013
9 1 (0.69%) IIS
9 1 (0.69%) Tomcat
9 1 (0.69%) MQSeries
9 1 (0.69%) ColdFusion
9 1 (0.69%) Umbraco
9 1 (0.69%) WebSphere
Applications
1 20 (13.79%) Photoshop
2 12 (8.28%) MS Office
3 11 (7.59%) MS PowerPoint
4 9 (6.21%) MS Excel
5 5 (3.45%) Adobe Illustrator
6 2 (1.38%) InDesign
7 1 (0.69%) OmniGraffle
7 1 (0.69%) SPSS
Business Applications
1 25 (17.24%) WebTrends
2 7 (4.83%) SiteCatalyst
3 4 (2.76%) Magento
4 1 (0.69%) Oracle CRM
Cloud Services
1 7 (4.83%) SaaS
1 7 (4.83%) GitHub
2 2 (1.38%) MailChimp
2 2 (1.38%) Pure360
Communications & Networking
1 8 (5.52%) Intranet
2 3 (2.07%) Broadband
3 1 (0.69%) DNS
3 1 (0.69%) Internet
3 1 (0.69%) Extranet
3 1 (0.69%) Firewall
Database & Business Intelligence
1 16 (11.03%) MySQL
2 7 (4.83%) Redis
3 6 (4.14%) SQL Server Integration Services
3 6 (4.14%) SQL Server
4 5 (3.45%) Big Data
5 4 (2.76%) QlikView
5 4 (2.76%) SQL Server Analysis Services
5 4 (2.76%) Oracle Database
5 4 (2.76%) Oracle Reports
5 4 (2.76%) Data Warehouse
5 4 (2.76%) SQL Server Reporting Services
6 2 (1.38%) SQL Server 2005
6 2 (1.38%) MS Access
6 2 (1.38%) SQL Server 2012
7 1 (0.69%) Data Mining
Development Applications
1 7 (4.83%) Git (software)
1 7 (4.83%) RSpec
1 7 (4.83%) Dreamweaver
1 7 (4.83%) Cucumber
2 2 (1.38%) Visual Studio
2 2 (1.38%) Balsamiq Mockups
2 2 (1.38%) Axure RP
3 1 (0.69%) QuickTest Pro
3 1 (0.69%) Selenium
General
1 102 (70.34%) Marketing
2 47 (32.41%) Advertising
3 25 (17.24%) Retail
4 20 (13.79%) Finance
5 5 (3.45%) Publishing
6 3 (2.07%) Games
6 3 (2.07%) German Language
6 3 (2.07%) Italian Language
6 3 (2.07%) Spanish Language
7 2 (1.38%) Portuguese Language
8 1 (0.69%) Banking
8 1 (0.69%) Telecoms
Job Titles
1 48 (33.10%) Analyst
2 15 (10.34%) Developer
2 15 (10.34%) PPC Specialist
2 15 (10.34%) PPC Manager
2 15 (10.34%) PPC Analyst
2 15 (10.34%) PPC Executive
3 14 (9.66%) Web Analyst
4 13 (8.97%) Consultant
4 13 (8.97%) Account Manager
5 10 (6.90%) MI Analyst
6 9 (6.21%) Web Manager
6 9 (6.21%) Data Analyst
7 8 (5.52%) Marketing Analyst
8 7 (4.83%) Marketing Data Analyst
8 7 (4.83%) Marketing Manager
9 6 (4.14%) Online Marketing Manager
9 6 (4.14%) .NET Developer
9 6 (4.14%) Technical Account Manager
9 6 (4.14%) Technical Manager
9 6 (4.14%) Architect
Libraries, Frameworks & Software Standards
1 50 (34.48%) HTML
2 35 (24.14%) CSS
3 18 (12.41%) jQuery
4 13 (8.97%) XML
5 12 (8.28%) .NET
6 7 (4.83%) Ruby on Rails
6 7 (4.83%) JSON
6 7 (4.83%) Haml
6 7 (4.83%) Sphinx
6 7 (4.83%) REST
6 7 (4.83%) Sass
7 6 (4.14%) HTML5
7 6 (4.14%) CSS3
7 6 (4.14%) ASP.NET
7 6 (4.14%) XHTML
8 5 (3.45%) .NET Framework
8 5 (3.45%) Twitter Bootstrap
8 5 (3.45%) Smarty
9 4 (2.76%) XSLT
10 3 (2.07%) Ajax
Miscellaneous
1 28 (19.31%) Social Media
2 12 (8.28%) Blog
3 9 (6.21%) Statistics
4 8 (5.52%) Copywriting
5 7 (4.83%) Management Information System
6 4 (2.76%) Digital Media
7 2 (1.38%) Photography
7 2 (1.38%) Spread Betting
8 1 (0.69%) Mathematics
8 1 (0.69%) Blackberry
8 1 (0.69%) Online Games
8 1 (0.69%) Visualisation
8 1 (0.69%) Mobile Banking
Operating Systems
1 7 (4.83%) Solaris
2 6 (4.14%) Linux
3 3 (2.07%) Android
4 1 (0.69%) Apple iOS
Processes & Methodologies
1 145 (100.00%) Analytics
2 41 (28.28%) E-Commerce
2 41 (28.28%) SEO
3 40 (27.59%) Web Analytics
4 34 (23.45%) Digital Marketing
5 30 (20.69%) Pay per click
6 19 (13.10%) Online Marketing
7 16 (11.03%) Email Marketing
8 14 (9.66%) Display Advertising
8 14 (9.66%) CRM
9 11 (7.59%) Social Media Marketing
10 10 (6.90%) Web Development
10 10 (6.90%) Data Analysis
11 9 (6.21%) Project Management
11 9 (6.21%) Process Improvement
12 8 (5.52%) Content Management
13 7 (4.83%) Business Intelligence
14 6 (4.14%) MVC
14 6 (4.14%) ETL
15 5 (3.45%) Software Engineering
Programming Languages
1 30 (20.69%) JavaScript
2 22 (15.17%) SQL
3 11 (7.59%) PHP
4 8 (5.52%) Ruby
5 4 (2.76%) Java
6 2 (1.38%) T-SQL
6 2 (1.38%) VB.NET
7 1 (0.69%) C#
Qualifications
1 17 (11.72%) Degree
2 1 (0.69%) ISTQB
Quality Assurance & Compliance
1 1 (0.69%) SLA
Systems Management
1 1 (0.69%) HP Quality Center
Vendors
1 145 (100.00%) Google
2 23 (15.86%) Omniture
3 18 (12.41%) Twitter
4 14 (9.66%) Adobe
5 13 (8.97%) Microsoft
5 13 (8.97%) Hitwise
6 12 (8.28%) Facebook
7 10 (6.90%) Coremetrics
8 5 (3.45%) Oracle
9 4 (2.76%) Business Objects
9 4 (2.76%) MicroStrategy
9 4 (2.76%) Yahoo!
10 3 (2.07%) ClickTale
10 3 (2.07%) Tealeaf
10 3 (2.07%) DoubleClick
11 2 (1.38%) Ektron
11 2 (1.38%) Tableau
12 1 (0.69%) Eloqua
12 1 (0.69%) Brightcove
12 1 (0.69%) SendGrid
City, London
Propel London Ltd
Posted: 2 days ago
City, London
SEC Recruitment Limited
Salary: £28000 - £36000 per annum + bonus + benefits
Posted: 6 days ago
City of London
NuEPC Recruitment
Salary: £40000.00 - £45000.00 per annum
Posted: 20 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £30000 - £40000 per annum
Posted: 22 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £38000 - £45000 per annum + excellent benefits
Posted: 22 days ago