The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 230 205 233
Rank change year-on-year
-25 +28
Permanent jobs citing Google Analytics 17 91 84
As % of all permanent IT jobs located in the City of London 0.29% 1.07% 0.74%
As % of the Cloud Services category 2.28% 11.38% 10.99%
Number of salaries quoted 16 70 28
Median salary £42,500 £38,750 £40,000
Median salary % change year-on-year
+9.67% -3.12%
90% offered a salary of more than £27,500 £27,500 £29,400
10% offered a salary of more than £67,750 £60,000 £54,500
UK excluding London median salary £32,500 £32,500 £32,500
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the City of London region.

Cloud Services Category
City of London
Permanent IT job ads with a match in the
Cloud Services category
745 800 764
As % of all permanent IT jobs located in the City of London 12.52% 9.37% 6.69%
Number of salaries quoted 689 672 607
Median salary £60,000 £57,500 £57,000
Median salary % change year-on-year
+4.34% +0.87%
90% offered a salary of more than £32,500 £31,500 £37,500
10% offered a salary of more than £82,500 £72,500 £80,000
UK excluding London median salary £47,500 £45,000 £44,250
% change year-on-year
+5.55% +1.69%

Google Analytics
Jobs Demand Trend in the City of London

The demand trend of job ads across the City of London region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the City of London region.

Google Analytics Salary Trend in the City of London

Google Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Google Analytics across the City of London region over the 3 months to 30 September 2016.

Google Analytics Salary Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 30 September 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Google Analytics.

1 34 (100.00%) Google
1 34 (100.00%) Analytics
2 20 (58.82%) Marketing
3 12 (35.29%) SQL
4 11 (32.35%) User Experience
5 10 (29.41%) Web Analytics
6 9 (26.47%) Social Media
7 8 (23.53%) SEO
7 8 (23.53%) Advertising
7 8 (23.53%) JavaScript
7 8 (23.53%) Business Intelligence
7 8 (23.53%) Analytical Skills
8 7 (20.59%) HTML
8 7 (20.59%) Agile Software Development
8 7 (20.59%) Digital Marketing
9 6 (17.65%) CMS
9 6 (17.65%) CSS
9 6 (17.65%) E-Commerce
10 5 (14.71%) ETL
10 5 (14.71%) Adobe
10 5 (14.71%) Web Development
10 5 (14.71%) HTML5
10 5 (14.71%) Visualisation
10 5 (14.71%) Google Tag Manager
10 5 (14.71%) AdWords
10 5 (14.71%) Tableau
11 4 (11.76%) Digital Media
11 4 (11.76%) Adobe Analytics
11 4 (11.76%) Facebook
11 4 (11.76%) AngularJS

Google Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (17.65%) CMS
2 2 (5.88%) Drupal
2 2 (5.88%) SAS
2 2 (5.88%) SharePoint
2 2 (5.88%) Umbraco
2 2 (5.88%) WordPress
3 1 (2.94%) Apache Spark
3 1 (2.94%) Confluence
Applications
1 2 (5.88%) MS Excel
1 2 (5.88%) Photoshop
1 2 (5.88%) SPSS
2 1 (2.94%) Spreadsheet
Business Applications
1 2 (5.88%) Dynamics CRM
2 1 (2.94%) Adobe Campaign
2 1 (2.94%) Oracle BPM
Cloud Services
1 5 (14.71%) AdWords
1 5 (14.71%) Google Tag Manager
2 4 (11.76%) Adobe Analytics
2 4 (11.76%) SaaS
3 2 (5.88%) GitHub
3 2 (5.88%) Microsoft Azure
4 1 (2.94%) Amazon AWS
4 1 (2.94%) Amazon Kinesis
4 1 (2.94%) Google Cloud Platform
Communications & Networking
1 1 (2.94%) Internet
1 1 (2.94%) Network Security
Database & Business Intelligence
1 4 (11.76%) QlikView
2 2 (5.88%) Big Data
2 2 (5.88%) Mixpanel
2 2 (5.88%) MongoDB
2 2 (5.88%) MySQL
3 1 (2.94%) Amazon Redshift
3 1 (2.94%) BigQuery
3 1 (2.94%) BusinessObjects
3 1 (2.94%) Data Warehouse
3 1 (2.94%) Hadoop
3 1 (2.94%) Lumira
3 1 (2.94%) Pentaho
3 1 (2.94%) Qlik Sense
3 1 (2.94%) Relational Database
3 1 (2.94%) SAS Visual Analytics
3 1 (2.94%) Spotfire
3 1 (2.94%) SQL Server
3 1 (2.94%) SQL Server Analysis Services
3 1 (2.94%) SQL Server Integration Services
3 1 (2.94%) SQL Server Reporting Services
Development Applications
1 4 (11.76%) Visual Website Optimizer
2 2 (5.88%) Selenium
3 1 (2.94%) Atlassian Bamboo
3 1 (2.94%) Bower
3 1 (2.94%) Grunt
3 1 (2.94%) JIRA
3 1 (2.94%) Talend Open Studio
General
1 20 (58.82%) Marketing
2 8 (23.53%) Advertising
3 4 (11.76%) Finance
4 2 (5.88%) Legal
4 2 (5.88%) Local Government
4 2 (5.88%) Retail
5 1 (2.94%) Electronics
5 1 (2.94%) Publishing
Job Titles
1 11 (32.35%) Analyst
2 5 (14.71%) Data Analyst
2 5 (14.71%) Digital Analyst
2 5 (14.71%) Marketing Manager
3 4 (11.76%) Developer
3 4 (11.76%) Web Analyst
4 3 (8.82%) Account Manager
4 3 (8.82%) Analytics Consultant
4 3 (8.82%) Consultant
4 3 (8.82%) Data Manager
4 3 (8.82%) Google Analytics Analyst
4 3 (8.82%) SEO Account Manager
4 3 (8.82%) SEO Manager
5 2 (5.88%) Google Analytics Web Analyst
5 2 (5.88%) Marketing Analytics Consultant
5 2 (5.88%) Product Manager
5 2 (5.88%) Senior Manager
5 2 (5.88%) Senior Marketing Manager
5 2 (5.88%) Senior Product Marketing Manager
5 2 (5.88%) Web Developer
Libraries, Frameworks & Software Standards
1 7 (20.59%) HTML
2 6 (17.65%) CSS
3 5 (14.71%) HTML5
4 4 (11.76%) AngularJS
4 4 (11.76%) jQuery
5 3 (8.82%) Backbone.js
5 3 (8.82%) CSS3
5 3 (8.82%) Node.js
6 2 (5.88%) Google Maps API
6 2 (5.88%) Ruby on Rails
6 2 (5.88%) Sass
6 2 (5.88%) Twitter Bootstrap
7 1 (2.94%) .NET
7 1 (2.94%) Ajax
7 1 (2.94%) ASP.NET
7 1 (2.94%) ASP.NET MVC
7 1 (2.94%) jBPM
7 1 (2.94%) SOAP
7 1 (2.94%) Web Services
7 1 (2.94%) XML
Miscellaneous
1 11 (32.35%) User Experience
2 9 (26.47%) Social Media
3 8 (23.53%) Analytical Skills
4 5 (14.71%) Visualisation
5 4 (11.76%) Digital Media
6 3 (8.82%) Fintech
7 2 (5.88%) Blockchain
7 2 (5.88%) Blog
8 1 (2.94%) Algorithms
8 1 (2.94%) Computer Science
8 1 (2.94%) Virtual Team
Operating Systems
1 1 (2.94%) Linux
Processes & Methodologies
1 34 (100.00%) Analytics
2 10 (29.41%) Web Analytics
3 8 (23.53%) Business Intelligence
3 8 (23.53%) SEO
4 7 (20.59%) Agile Software Development
4 7 (20.59%) Digital Marketing
5 6 (17.65%) E-Commerce
6 5 (14.71%) ETL
6 5 (14.71%) Web Development
7 4 (11.76%) Data Visualisation
7 4 (11.76%) Time Management
8 3 (8.82%) B2B
8 3 (8.82%) CRM
8 3 (8.82%) Digital Analytics
8 3 (8.82%) ETL Development
8 3 (8.82%) Kanban
8 3 (8.82%) Marketing Strategy
8 3 (8.82%) Open Source
8 3 (8.82%) Responsive Web Design
8 3 (8.82%) Scrum
Programming Languages
1 12 (35.29%) SQL
2 8 (23.53%) JavaScript
3 4 (11.76%) Java
4 2 (5.88%) Ruby
5 1 (2.94%) C#
5 1 (2.94%) PHP
5 1 (2.94%) R
5 1 (2.94%) VBA
Qualifications
1 1 (2.94%) Degree
Quality Assurance & Compliance
1 1 (2.94%) PCI DSS
Vendors
1 34 (100.00%) Google
2 5 (14.71%) Adobe
2 5 (14.71%) Tableau
3 4 (11.76%) Facebook
3 4 (11.76%) Omniture
4 3 (8.82%) Microsoft
4 3 (8.82%) Tealium
5 2 (5.88%) Crimson Hexagon
5 2 (5.88%) ForgeRock
5 2 (5.88%) Maxymiser
5 2 (5.88%) MuleSoft
5 2 (5.88%) New Relic
5 2 (5.88%) Optimizely
5 2 (5.88%) Twitter
6 1 (2.94%) Alteryx
6 1 (2.94%) Birst
6 1 (2.94%) Cloudera
6 1 (2.94%) Jaspersoft
6 1 (2.94%) Pardot
6 1 (2.94%) Talend
City, London
ANSON MCCADE
Salary: £50,000 - £70,000 + bonus and benefits
Posted: Yesterday
City, London
Digital Gurus
Salary: £55000 - £70000 Per Annum Benefits
Posted: 6 days ago