The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 240 239 265
Rank change year-on-year
-1 +26
Permanent jobs citing Google Analytics 21 79 56
As % of all permanent IT jobs located in the City of London 0.31% 0.77% 0.55%
As % of the Cloud Services category 2.87% 10.72% 10.53%
Number of salaries quoted 21 58 35
Average salary £45,000 £42,840 £48,000
Average salary % change year-on-year
+5.04% -10.75%
90% offered a salary of more than £25,000 £27,000 £40,000
10% offered a salary of more than £57,500 £62,500 £75,000
UK excluding London average salary £35,000 £30,250 £33,000
% change year-on-year
+15.70% -8.33%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the City of London region.

Cloud Services Category
City of London
Permanent IT job ads with a match in the
Cloud Services category
731 737 532
As % of all permanent IT jobs located in the City of London 10.92% 7.23% 5.18%
Number of salaries quoted 674 652 445
Average salary £57,500 £57,500 £52,500
Average salary % change year-on-year
- +9.52%
90% offered a salary of more than £37,500 £35,000 £35,000
10% offered a salary of more than £85,000 £75,000 £77,500
UK excluding London average salary £45,000 £45,000 £44,000
% change year-on-year
- +2.27%

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the City of London region.

Google Analytics Salary Trend in the City of London

Google Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Google Analytics across the City of London region over the 3 months to 5 February 2016.

Google Analytics Salary Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 5 February 2016, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 94 (100.00%) Analytics
2 92 (97.87%) Google
3 46 (48.94%) Marketing
4 45 (47.87%) Analytical Skills
5 32 (34.04%) SEO
6 28 (29.79%) HTML
7 26 (27.66%) Social Media
8 25 (26.60%) JavaScript
9 24 (25.53%) Adobe
9 24 (25.53%) Web Analytics
9 24 (25.53%) Degree
9 24 (25.53%) R
9 24 (25.53%) User Experience
10 21 (22.34%) E-Commerce
11 20 (21.28%) SAS
11 20 (21.28%) Agile Software Development
12 19 (20.21%) Big Data
13 16 (17.02%) Facebook
13 16 (17.02%) Twitter
13 16 (17.02%) Retail
13 16 (17.02%) Business Intelligence
14 15 (15.96%) SQL
15 14 (14.89%) MS Excel
15 14 (14.89%) Microsoft
15 14 (14.89%) Data Analysis
15 14 (14.89%) Tableau
15 14 (14.89%) Hadoop
16 13 (13.83%) Data Analytics
16 13 (13.83%) Omniture
16 13 (13.83%) Statistics

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 5 February 2016, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 20 (21.28%) SAS
2 12 (12.77%) Apache Spark
3 8 (8.51%) CMS
4 3 (3.19%) SharePoint
5 2 (2.13%) Sitecore CMS
5 2 (2.13%) WordPress
6 1 (1.06%) Umbraco
Applications
1 14 (14.89%) MS Excel
2 8 (8.51%) MS PowerPoint
3 4 (4.26%) SPSS
4 3 (3.19%) MS Office
5 2 (2.13%) Photoshop
5 2 (2.13%) Spreadsheet
6 1 (1.06%) Adobe Creative Suite
6 1 (1.06%) Adobe Illustrator
Business Applications
1 3 (3.19%) WebTrends
2 1 (1.06%) FastStats
2 1 (1.06%) Magento
Cloud Services
1 12 (12.77%) Amazon AWS
2 10 (10.64%) Adobe Analytics
3 9 (9.57%) Amazon Kinesis
3 9 (9.57%) Google Cloud Platform
4 3 (3.19%) Cloud Computing
4 3 (3.19%) Google Tag Manager
4 3 (3.19%) Office 365
5 2 (2.13%) SaaS
6 1 (1.06%) AdWords
6 1 (1.06%) Microsoft Azure
Communications & Networking
1 10 (10.64%) Internet
2 3 (3.19%) HTTP
3 1 (1.06%) Intranet
Database & Business Intelligence
1 19 (20.21%) Big Data
2 14 (14.89%) Hadoop
3 11 (11.70%) Lumira
3 11 (11.70%) Pentaho
3 11 (11.70%) Qlik Sense
3 11 (11.70%) QlikView
3 11 (11.70%) Spotfire
4 9 (9.57%) Amazon Redshift
4 9 (9.57%) BigQuery
5 4 (4.26%) Data Warehouse
5 4 (4.26%) NoSQL
6 3 (3.19%) Data Mining
7 2 (2.13%) BusinessObjects
8 1 (1.06%) GIS
8 1 (1.06%) MongoDB
Development Applications
1 9 (9.57%) Talend Open Studio
2 1 (1.06%) Dreamweaver
General
1 46 (48.94%) Marketing
2 16 (17.02%) Retail
3 9 (9.57%) Finance
4 8 (8.51%) Publishing
5 4 (4.26%) Advertising
5 4 (4.26%) French Language
5 4 (4.26%) Games
6 3 (3.19%) German Language
6 3 (3.19%) Italian Language
6 3 (3.19%) Telecoms
7 2 (2.13%) Legal
8 1 (1.06%) Automotive
8 1 (1.06%) Banking
8 1 (1.06%) Financial Institution
8 1 (1.06%) Music Industry
Job Titles
1 37 (39.36%) Analyst
2 16 (17.02%) Web Analyst
3 10 (10.64%) Data Analyst
4 9 (9.57%) Consultant
4 9 (9.57%) Visual Analytics Consultant
5 7 (7.45%) Insight Analyst
5 7 (7.45%) Product Manager
5 7 (7.45%) SEO Manager
5 7 (7.45%) Web Analytics Analyst
6 6 (6.38%) Developer
6 6 (6.38%) Front End Developer (Client-Side Developer)
7 5 (5.32%) Engagement Manager
7 5 (5.32%) Senior Manager
8 4 (4.26%) HTML Developer
8 4 (4.26%) JavaScript Developer
8 4 (4.26%) Marketing Analyst
8 4 (4.26%) Marketing Manager
8 4 (4.26%) Senior Developer
8 4 (4.26%) Senior Front End Developer (Client-Side Developer)
8 4 (4.26%) Web Manager
Libraries, Frameworks & Software Standards
1 28 (29.79%) HTML
2 13 (13.83%) CSS
3 11 (11.70%) D3.js
3 11 (11.70%) HTML5
4 9 (9.57%) Web Services
5 4 (4.26%) AngularJS
5 4 (4.26%) DOM
5 4 (4.26%) jQuery
5 4 (4.26%) JSON
5 4 (4.26%) Smarty
5 4 (4.26%) Twitter Bootstrap
6 1 (1.06%) .NET
6 1 (1.06%) Sass
Miscellaneous
1 45 (47.87%) Analytical Skills
2 26 (27.66%) Social Media
3 24 (25.53%) User Experience
4 13 (13.83%) Statistics
5 11 (11.70%) Mathematics
6 10 (10.64%) Computer Science
7 7 (7.45%) Internet of Things
7 7 (7.45%) Telematics
8 6 (6.38%) Management Information System
8 6 (6.38%) Physics
8 6 (6.38%) Visualisation
9 4 (4.26%) Copywriting
9 4 (4.26%) Social Network
10 3 (3.19%) Mobile App
10 3 (3.19%) Semantic Web
11 2 (2.13%) Digital Media
11 2 (2.13%) Online Games
12 1 (1.06%) Blog
12 1 (1.06%) Data Extraction
12 1 (1.06%) FMCG
Operating Systems
1 3 (3.19%) Mac OS
1 3 (3.19%) Windows
2 1 (1.06%) Android
Processes & Methodologies
1 94 (100.00%) Analytics
2 32 (34.04%) SEO
3 24 (25.53%) Web Analytics
4 21 (22.34%) E-Commerce
5 20 (21.28%) Agile Software Development
6 16 (17.02%) Business Intelligence
7 14 (14.89%) Data Analysis
8 13 (13.83%) Data Analytics
9 12 (12.77%) CRM
10 11 (11.70%) Open Source
10 11 (11.70%) Visual Analytics
10 11 (11.70%) Web Development
11 10 (10.64%) ETL
12 8 (8.51%) Digital Marketing
12 8 (8.51%) Pay per click
13 6 (6.38%) Content Management
13 6 (6.38%) Front End Development
14 5 (5.32%) Mentoring
14 5 (5.32%) Project Management
15 4 (4.26%) Performance Tuning
Programming Languages
1 25 (26.60%) JavaScript
2 24 (25.53%) R
3 15 (15.96%) SQL
4 9 (9.57%) Python
5 8 (8.51%) PHP
6 3 (3.19%) Bash Shell
7 2 (2.13%) MATLAB
Qualifications
1 24 (25.53%) Degree
2 3 (3.19%) Postgraduate
3 1 (1.06%) MBA
3 1 (1.06%) SC Cleared
3 1 (1.06%) Security Cleared
Quality Assurance & Compliance
1 1 (1.06%) Data Quality
1 1 (1.06%) QA
Vendors
1 92 (97.87%) Google
2 24 (25.53%) Adobe
3 16 (17.02%) Facebook
3 16 (17.02%) Twitter
4 14 (14.89%) Microsoft
4 14 (14.89%) Tableau
5 13 (13.83%) Omniture
6 12 (12.77%) Apple
7 11 (11.70%) Alteryx
7 11 (11.70%) Birst
7 11 (11.70%) Jaspersoft
7 11 (11.70%) SAP
7 11 (11.70%) TIBCO
8 10 (10.64%) Cloudera
9 9 (9.57%) Coremetrics
9 9 (9.57%) Talend
9 9 (9.57%) Trillium
10 6 (6.38%) Salesforce.com
11 5 (5.32%) Maxymiser
12 3 (3.19%) Cognos
City, London
First Point
Salary: £40000.00 - £50000.00 per annum
Posted: 2 days ago
City, London
Searchability
Salary: £60000 per annum
Posted: 5 days ago
City, London
Oliver James Associates
Salary: £45000 - £55000 per annum + benefits package
Posted: 5 days ago
City, London
ANSON MCCADE
Salary: £40000 - £80,000 (Depending on Experience)
Posted: 5 days ago
City, London
Career Moves
Salary: From £23,000 to £27,000 per annum
Posted: 5 days ago
City, London
ANSON MCCADE
Salary: £45,000 - £70,000
Posted: 6 days ago
City of London
Ortolan Group
Salary: £40000 - £50000 per annum + Negotiable
Posted: 13 days ago
City of London
Modis International Ltd
Salary: £28000 - £30000 per annum
Posted: 18 days ago
City of London
Nigel Frank International Ltd
Salary: £30 per annum
Posted: 19 days ago
City of London
Hays London City Cheapside
Salary: £18000.00 - £30000.00 per annum
Posted: 23 days ago
City of London
Hays London City Cheapside
Salary: £20000.00 - £28000.00 per annum
Posted: 26 days ago