The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Google Analytics
Rank 223 241 264
Rank change year-on-year
+18 +23
Permanent jobs citing Google Analytics 80 87 60
As % of all permanent IT jobs located in the City of London 0.83% 0.74% 0.51%
As % of the Cloud Services category 9.95% 12.54% 13.64%
Number of salaries quoted 67 37 43
Average salary £42,500 £40,000 £45,000
Average salary % change year-on-year
+6.25% -11.11%
90% offered a salary of more than £27,500 £29,200 £27,500
10% offered a salary of more than £60,000 £50,000 £55,000
UK excluding London average salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the City of London region.

Cloud Services Category
City of London
Permanent IT job ads with a match in the
Cloud Services category
804 694 440
As % of all permanent IT jobs located in the City of London 8.31% 5.92% 3.72%
Number of salaries quoted 673 556 390
Average salary £57,500 £55,000 £50,000
Average salary % change year-on-year
+4.54% +10.00%
90% offered a salary of more than £32,750 £35,000 £32,500
10% offered a salary of more than £80,000 £80,000 £70,000
UK excluding London average salary £45,000 £45,000 £44,500
% change year-on-year
- +1.12%

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the City of London region.

Google Analytics Salary Trend in the City of London

Google Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Google Analytics across the City of London region over the 3 months to 28 August 2015.

Google Analytics Salary Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 28 August 2015, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 177 (100.00%) Analytics
2 176 (99.44%) Google
3 129 (72.88%) Marketing
4 67 (37.85%) Analytical Skills
5 63 (35.59%) SEO
6 55 (31.07%) HTML
7 51 (28.81%) Web Analytics
8 48 (27.12%) E-Commerce
8 48 (27.12%) Social Media
9 46 (25.99%) Digital Marketing
10 42 (23.73%) Degree
11 40 (22.60%) SQL
12 38 (21.47%) Pay per click
13 36 (20.34%) Adobe
14 35 (19.77%) CSS
15 34 (19.21%) JavaScript
16 31 (17.51%) Retail
17 30 (16.95%) Omniture
18 29 (16.38%) User Experience
19 28 (15.82%) Finance
19 28 (15.82%) CMS
19 28 (15.82%) Agile Software Development
20 26 (14.69%) Content Management
20 26 (14.69%) Adobe Analytics
21 25 (14.12%) Web Development
21 25 (14.12%) Advertising
21 25 (14.12%) CRM
22 24 (13.56%) Microsoft
22 24 (13.56%) Tableau
23 23 (12.99%) WordPress

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 28 August 2015, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 28 (15.82%) CMS
2 23 (12.99%) WordPress
3 14 (7.91%) SAS
4 11 (6.21%) SharePoint
5 4 (2.26%) WorkSite
6 3 (1.69%) SharePoint Server
6 3 (1.69%) WebSphere
6 3 (1.69%) Joomla!
6 3 (1.69%) Adobe Experience Manager
6 3 (1.69%) Apache Spark
7 1 (0.56%) Drupal
Applications
1 20 (11.30%) MS Excel
2 14 (7.91%) MS Office
3 13 (7.34%) Photoshop
3 13 (7.34%) MS PowerPoint
4 7 (3.95%) Adobe Illustrator
5 4 (2.26%) InDesign
5 4 (2.26%) Adobe After Effects
5 4 (2.26%) MS Visio
5 4 (2.26%) Adobe Creative Suite
6 3 (1.69%) FastStats
6 3 (1.69%) SPSS
6 3 (1.69%) Fireworks
Business Applications
1 17 (9.60%) WebTrends
2 11 (6.21%) Magento
3 4 (2.26%) Dynamics CRM
4 2 (1.13%) Tridion
4 2 (1.13%) Adobe Campaign
5 1 (0.56%) SAP Oil and Gas
Cloud Services
1 26 (14.69%) Adobe Analytics
2 8 (4.52%) Amazon AWS
3 6 (3.39%) Basecamp
4 5 (2.82%) Microsoft Azure
5 4 (2.26%) SaaS
6 3 (1.69%) Cloud Computing
7 2 (1.13%) Amazon EMR
7 2 (1.13%) MailChimp
7 2 (1.13%) Google Cloud Platform
Communications & Networking
1 5 (2.82%) HTTP
2 3 (1.69%) FTP
3 2 (1.13%) Internet
4 1 (0.56%) DNS
4 1 (0.56%) SSL
4 1 (0.56%) Intranet
Database & Business Intelligence
1 10 (5.65%) Big Data
2 8 (4.52%) SQL Server
3 7 (3.95%) QlikView
3 7 (3.95%) Hadoop
4 6 (3.39%) Relational Database
5 5 (2.82%) Data Mining
5 5 (2.82%) MySQL
5 5 (2.82%) SQL Server Integration Services
6 4 (2.26%) IDOL
6 4 (2.26%) Amazon Redshift
7 3 (1.69%) NoSQL
7 3 (1.69%) SQL Server Analysis Services
8 2 (1.13%) Redis
8 2 (1.13%) MongoDB
8 2 (1.13%) PostgreSQL
8 2 (1.13%) SQL Server 2005
8 2 (1.13%) Data Warehouse
8 2 (1.13%) BigQuery
8 2 (1.13%) HDInsight
8 2 (1.13%) SQL Server 2012
Development Applications
1 7 (3.95%) Dreamweaver
1 7 (3.95%) JIRA
2 3 (1.69%) Git (software)
3 2 (1.13%) SQL Server Management Studio (SSMS)
4 1 (0.56%) Eclipse
4 1 (0.56%) Bitbucket
4 1 (0.56%) TeamCity
4 1 (0.56%) Subversion
General
1 129 (72.88%) Marketing
2 31 (17.51%) Retail
3 28 (15.82%) Finance
4 25 (14.12%) Advertising
5 10 (5.65%) French Language
6 6 (3.39%) Banking
6 6 (3.39%) Automotive
7 5 (2.82%) Publishing
7 5 (2.82%) German Language
7 5 (2.82%) Italian Language
8 4 (2.26%) Games
9 2 (1.13%) Legal
9 2 (1.13%) Telecoms
10 1 (0.56%) Manufacturing
10 1 (0.56%) Financial Institution
10 1 (0.56%) Electronics
Job Titles
1 54 (30.51%) Analyst
2 29 (16.38%) Developer
3 12 (6.78%) Insight Analyst
4 11 (6.21%) Data Analyst
4 11 (6.21%) Web Analyst
5 9 (5.08%) Marketing Manager
5 9 (5.08%) Account Manager
5 9 (5.08%) Web Developer
5 9 (5.08%) Digital Account Manager
6 8 (4.52%) PPC Specialist
6 8 (4.52%) PPC Manager
6 8 (4.52%) PPC Analyst
6 8 (4.52%) PPC Executive
6 8 (4.52%) Front-End Developer
7 7 (3.95%) Marketing Executive
7 7 (3.95%) Digital Marketing Executive
7 7 (3.95%) SEO Specialist
7 7 (3.95%) Product Manager
8 6 (3.39%) Junior Developer
8 6 (3.39%) Junior
Libraries, Frameworks & Software Standards
1 55 (31.07%) HTML
2 35 (19.77%) CSS
3 12 (6.78%) HTML5
3 12 (6.78%) CSS3
4 11 (6.21%) Ajax
5 9 (5.08%) jQuery
6 7 (3.95%) XML
7 5 (2.82%) .NET
7 5 (2.82%) JSON
7 5 (2.82%) ASP.NET
8 4 (2.26%) Apache Flex
8 4 (2.26%) J2EE
9 3 (1.69%) DOM
9 3 (1.69%) XHTML
10 1 (0.56%) RSS
10 1 (0.56%) JMS
10 1 (0.56%) JSP
10 1 (0.56%) Web Services
10 1 (0.56%) WCF
10 1 (0.56%) JSTL
Miscellaneous
1 67 (37.85%) Analytical Skills
2 48 (27.12%) Social Media
3 29 (16.38%) User Experience
4 17 (9.60%) Computer Science
5 14 (7.91%) Mathematics
6 13 (7.34%) Mobile App
7 11 (6.21%) Digital Media
7 11 (6.21%) Statistics
8 10 (5.65%) Copywriting
9 9 (5.08%) Visualisation
10 6 (3.39%) Management Information System
11 4 (2.26%) Physics
11 4 (2.26%) iPad
11 4 (2.26%) FMCG
12 3 (1.69%) Semantic Web
12 3 (1.69%) Kindle
13 2 (1.13%) Performance Metrics
13 2 (1.13%) Blog
13 2 (1.13%) Replication
13 2 (1.13%) Clustering
Operating Systems
1 5 (2.82%) Android
1 5 (2.82%) Apple iOS
2 2 (1.13%) Linux
Processes & Methodologies
1 177 (100.00%) Analytics
2 63 (35.59%) SEO
3 51 (28.81%) Web Analytics
4 48 (27.12%) E-Commerce
5 46 (25.99%) Digital Marketing
6 38 (21.47%) Pay per click
7 28 (15.82%) Agile Software Development
8 26 (14.69%) Content Management
9 25 (14.12%) Web Development
9 25 (14.12%) CRM
10 23 (12.99%) Project Management
11 20 (11.30%) Online Marketing
12 16 (9.04%) Scrum
13 14 (7.91%) Data Analysis
14 12 (6.78%) B2C
15 11 (6.21%) Multivariate Testing
16 10 (5.65%) Responsive Web Design
16 10 (5.65%) Business Intelligence
17 9 (5.08%) B2B
18 8 (4.52%) Data Protection
Programming Languages
1 40 (22.60%) SQL
2 34 (19.21%) JavaScript
3 16 (9.04%) PHP
4 10 (5.65%) C#
5 7 (3.95%) Python
5 7 (3.95%) R
6 4 (2.26%) Lua
6 4 (2.26%) Java
7 3 (1.69%) Bash Shell
8 2 (1.13%) C
8 2 (1.13%) Ruby
8 2 (1.13%) T-SQL
9 1 (0.56%) VBA
9 1 (0.56%) Objective-C
9 1 (0.56%) PL/SQL
9 1 (0.56%) PowerShell
Qualifications
1 42 (23.73%) Degree
2 3 (1.69%) Postgraduate
Quality Assurance & Compliance
1 4 (2.26%) QA
2 3 (1.69%) ISO 9001
Systems Management
1 2 (1.13%) Puppet
2 1 (0.56%) cPanel
Vendors
1 176 (99.44%) Google
2 36 (20.34%) Adobe
3 30 (16.95%) Omniture
4 24 (13.56%) Microsoft
4 24 (13.56%) Tableau
5 15 (8.47%) Salesforce.com
6 12 (6.78%) Coremetrics
7 11 (6.21%) IBM
8 7 (3.95%) Facebook
8 7 (3.95%) Twitter
9 5 (2.82%) Maxymiser
10 4 (2.26%) hybris
10 4 (2.26%) Oracle
10 4 (2.26%) DoubleClick
10 4 (2.26%) ATG
11 3 (1.69%) Ektron
11 3 (1.69%) Rackspace
12 2 (1.13%) comScore
13 1 (0.56%) New Relic
13 1 (0.56%) Teradata
City, London
Understanding Recruitment
Salary: £32000 - £38000 per annum + Execllent Benefits
Posted: 9 hours ago
City, London
ANSON MCCADE
Salary: £40K - 60K & comprehensive bonus/benefits
Posted: 2 days ago
City, London
Trust In Soda
Salary: From £50,000 to £80,000 per annum + benefits
Posted: 2 days ago
City, London
Lorien Resourcing
Salary: £50000 - £60000 per annum + Bonus and Benefits
Posted: 4 days ago
City, London
Profile 29 Limited
Salary: From £30,000 to £35,000 per annum (~£34k/pa + £1.5/pa bonus) + bens
Posted: 4 days ago
City, London
Propel London Ltd
Posted: 11 days ago