The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the City of London region.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 248 239 248
Rank change year-on-year
-9 +9
Permanent jobs citing Google Analytics 90 88 81
As % of all permanent IT jobs located in the City of London 0.73% 0.74% 0.63%
As % of the Business Applications category 10.04% 11.53% 8.07%
Number of salaries quoted 52 58 79
Average salary £40,000 £40,000 £45,000
Average salary % change year-on-year
- -11.11%
90% offered a salary of more than £30,000 £27,500 £30,500
10% offered a salary of more than £50,000 £55,000 £60,000
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
Business Applications Category
City of London
Permanent IT job ads with a match in the
Business Applications category
896 763 1004
As % of all permanent IT jobs located in the City of London 7.30% 6.40% 7.77%
Number of salaries quoted 725 661 910
Average salary £60,000 £60,000 £58,500
Average salary % change year-on-year
- +2.56%
90% offered a salary of more than £40,000 £40,000 £40,000
10% offered a salary of more than £82,500 £77,500 £77,500
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -
Google Analytics
London

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the City of London region.

Google Analytics Salary Trend in the City of London

Google Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Google Analytics across the City of London region over the 3 months to 1 August 2014.

Google Analytics Salary Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 1 August 2014, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 145 (100.00%) Google
1 145 (100.00%) Analytics
2 103 (71.03%) Marketing
3 50 (34.48%) HTML
4 48 (33.10%) Advertising
5 40 (27.59%) Web Analytics
6 39 (26.90%) E-Commerce
7 37 (25.52%) SEO
8 34 (23.45%) Digital Marketing
9 33 (22.76%) CSS
10 30 (20.69%) Pay per click
11 29 (20.00%) WebTrends
12 28 (19.31%) JavaScript
12 28 (19.31%) Social Media
13 25 (17.24%) SQL
13 25 (17.24%) Omniture
14 24 (16.55%) Retail
15 21 (14.48%) Finance
16 20 (13.79%) Degree
17 18 (12.41%) Email Marketing
17 18 (12.41%) Twitter
18 17 (11.72%) Photoshop
19 16 (11.03%) MySQL
19 16 (11.03%) CRM
19 16 (11.03%) Adobe
19 16 (11.03%) jQuery
20 15 (10.34%) Online Marketing
21 14 (9.66%) Display Advertising
22 12 (8.28%) Microsoft
22 12 (8.28%) MS Office

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 1 August 2014, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 9 (6.21%) WordPress
1 9 (6.21%) CMS
2 7 (4.83%) Drupal
2 7 (4.83%) nginx
3 6 (4.14%) Apache
3 6 (4.14%) SharePoint
4 5 (3.45%) PrestaShop
5 1 (0.69%) SharePoint 2013
5 1 (0.69%) SharePoint 2010
5 1 (0.69%) Umbraco
5 1 (0.69%) IIS
5 1 (0.69%) MQSeries
5 1 (0.69%) Tomcat
5 1 (0.69%) ColdFusion
5 1 (0.69%) WebSphere
Applications
1 17 (11.72%) Photoshop
2 12 (8.28%) MS Office
2 12 (8.28%) MS PowerPoint
3 8 (5.52%) MS Excel
4 5 (3.45%) Adobe Illustrator
5 2 (1.38%) InDesign
6 1 (0.69%) OmniGraffle
6 1 (0.69%) SPSS
Business Applications
1 29 (20.00%) WebTrends
2 8 (5.52%) SiteCatalyst
3 2 (1.38%) Magento
4 1 (0.69%) Oracle CRM
Cloud Services
1 7 (4.83%) GitHub
1 7 (4.83%) SaaS
2 2 (1.38%) Pure360
3 1 (0.69%) MailChimp
Communications & Networking
1 6 (4.14%) Intranet
2 3 (2.07%) Broadband
3 1 (0.69%) DNS
3 1 (0.69%) Internet
3 1 (0.69%) Extranet
3 1 (0.69%) Firewall
Database & Business Intelligence
1 16 (11.03%) MySQL
2 7 (4.83%) Redis
2 7 (4.83%) Big Data
3 6 (4.14%) SQL Server Integration Services
3 6 (4.14%) SQL Server
4 4 (2.76%) SQL Server Reporting Services
4 4 (2.76%) Data Warehouse
4 4 (2.76%) Oracle Reports
4 4 (2.76%) QlikView
4 4 (2.76%) SQL Server Analysis Services
4 4 (2.76%) Oracle Database
5 2 (1.38%) SQL Server 2005
5 2 (1.38%) Data Mining
5 2 (1.38%) SQL Server 2012
6 1 (0.69%) MS Access
Development Applications
1 7 (4.83%) Cucumber
1 7 (4.83%) Git (software)
1 7 (4.83%) RSpec
2 5 (3.45%) Dreamweaver
3 2 (1.38%) Visual Studio
3 2 (1.38%) Balsamiq Mockups
3 2 (1.38%) Axure RP
4 1 (0.69%) Selenium
4 1 (0.69%) QuickTest Pro
General
1 103 (71.03%) Marketing
2 48 (33.10%) Advertising
3 24 (16.55%) Retail
4 21 (14.48%) Finance
5 5 (3.45%) Publishing
6 3 (2.07%) German Language
6 3 (2.07%) Italian Language
6 3 (2.07%) Spanish Language
6 3 (2.07%) Games
7 2 (1.38%) Electronics
7 2 (1.38%) Portuguese Language
8 1 (0.69%) Telecoms
8 1 (0.69%) Banking
Job Titles
1 50 (34.48%) Analyst
2 18 (12.41%) Web Analyst
3 15 (10.34%) Developer
4 14 (9.66%) PPC Specialist
4 14 (9.66%) PPC Executive
4 14 (9.66%) PPC Manager
4 14 (9.66%) PPC Analyst
5 13 (8.97%) Consultant
6 12 (8.28%) Account Manager
7 10 (6.90%) MI Analyst
8 8 (5.52%) Marketing Manager
9 7 (4.83%) Online Marketing Manager
9 7 (4.83%) Web Manager
9 7 (4.83%) Data Analyst
10 6 (4.14%) .NET Developer
10 6 (4.14%) Technical Account Manager
10 6 (4.14%) Technical Manager
10 6 (4.14%) Architect
10 6 (4.14%) Web Analytics Consultant
10 6 (4.14%) Insight Analyst
Libraries, Frameworks & Software Standards
1 50 (34.48%) HTML
2 33 (22.76%) CSS
3 16 (11.03%) jQuery
4 11 (7.59%) XML
5 10 (6.90%) .NET
6 7 (4.83%) Sass
6 7 (4.83%) REST
6 7 (4.83%) Sphinx
6 7 (4.83%) Haml
6 7 (4.83%) JSON
6 7 (4.83%) Ruby on Rails
7 6 (4.14%) ASP.NET
7 6 (4.14%) HTML5
7 6 (4.14%) CSS3
8 5 (3.45%) Twitter Bootstrap
8 5 (3.45%) Smarty
8 5 (3.45%) .NET Framework
9 4 (2.76%) XHTML
10 3 (2.07%) Flash
10 3 (2.07%) Ajax
Miscellaneous
1 28 (19.31%) Social Media
2 11 (7.59%) Blog
3 9 (6.21%) Copywriting
3 9 (6.21%) Statistics
4 4 (2.76%) Management Information System
4 4 (2.76%) Digital Media
5 2 (1.38%) Mathematics
5 2 (1.38%) Psychology
5 2 (1.38%) Spread Betting
6 1 (0.69%) Mobile Banking
6 1 (0.69%) Online Games
6 1 (0.69%) Visualisation
6 1 (0.69%) Photography
6 1 (0.69%) Blackberry
6 1 (0.69%) Economics
Operating Systems
1 7 (4.83%) Solaris
2 6 (4.14%) Linux
3 3 (2.07%) Android
4 1 (0.69%) Apple iOS
Processes & Methodologies
1 145 (100.00%) Analytics
2 40 (27.59%) Web Analytics
3 39 (26.90%) E-Commerce
4 37 (25.52%) SEO
5 34 (23.45%) Digital Marketing
6 30 (20.69%) Pay per click
7 18 (12.41%) Email Marketing
8 16 (11.03%) CRM
9 15 (10.34%) Online Marketing
10 14 (9.66%) Display Advertising
11 12 (8.28%) Data Analysis
12 11 (7.59%) Social Media Marketing
13 9 (6.21%) Process Improvement
14 8 (5.52%) Web Development
15 7 (4.83%) Business Intelligence
16 6 (4.14%) MVC
16 6 (4.14%) Content Management
16 6 (4.14%) ETL
16 6 (4.14%) Project Management
17 5 (3.45%) Market Research
Programming Languages
1 28 (19.31%) JavaScript
2 25 (17.24%) SQL
3 11 (7.59%) PHP
4 8 (5.52%) Ruby
5 4 (2.76%) Java
6 2 (1.38%) T-SQL
6 2 (1.38%) VB.NET
7 1 (0.69%) C#
Qualifications
1 20 (13.79%) Degree
2 1 (0.69%) ISTQB
Quality Assurance & Compliance
1 2 (1.38%) QA
2 1 (0.69%) SLA
Systems Management
1 1 (0.69%) HP Quality Center
Vendors
1 145 (100.00%) Google
2 25 (17.24%) Omniture
3 18 (12.41%) Twitter
4 16 (11.03%) Adobe
5 12 (8.28%) Microsoft
5 12 (8.28%) Facebook
6 10 (6.90%) Hitwise
7 7 (4.83%) Coremetrics
8 5 (3.45%) Oracle
9 4 (2.76%) MicroStrategy
9 4 (2.76%) Business Objects
9 4 (2.76%) Tealeaf
9 4 (2.76%) ClickTale
10 3 (2.07%) DoubleClick
10 3 (2.07%) Yahoo!
11 2 (1.38%) Ektron
11 2 (1.38%) Tableau
12 1 (0.69%) SendGrid
12 1 (0.69%) Eloqua
12 1 (0.69%) Brightcove
City of London
Interquest - IQ ESM
Salary: £26000 - £30000 per annum
Posted: 4 days ago
City Of Westminster, London
Hawes and Curtis
Salary: up to £45,000
Posted: 7 days ago
City of London
Interquest - IQ ESM
Salary: £30000 - £37500 per annum + Bonus and Bens
Posted: 7 days ago
City, London
Uniting Ambition
Posted: 7 days ago
City, London
Propel London Ltd
Posted: 11 days ago