The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 4 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 May 2015
Same period 2014 Same period 2013
Google Analytics
Rank 224 275 262
Rank change year-on-year
+51 -13
Permanent jobs citing Google Analytics 79 55 67
As % of all permanent IT jobs located in the City of London 0.76% 0.44% 0.56%
As % of the Cloud Services category 10.60% 8.16% 13.93%
Number of salaries quoted 59 36 46
Average salary £40,000 £42,500 £40,000
Average salary % change year-on-year
-5.88% +6.25%
90% offered a salary of more than £20,500 £34,000 £28,500
10% offered a salary of more than £62,500 £61,250 £75,000
UK excluding London average salary £30,000 £30,000 £30,000
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the City of London region.

Cloud Services Category
City of London
Permanent IT job ads with a match in the
Cloud Services category
745 674 481
As % of all permanent IT jobs located in the City of London 7.14% 5.37% 4.05%
Number of salaries quoted 640 567 408
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £36,000 £34,500 £35,000
10% offered a salary of more than £75,000 £70,000 £77,500
UK excluding London average salary £45,000 £43,500 £45,000
% change year-on-year
+3.44% -3.33%

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the City of London region.

Google Analytics Salary Trend in the City of London

Google Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Google Analytics across the City of London region over the 3 months to 4 May 2015.

Google Analytics Salary Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 4 May 2015, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 154 (100.00%) Google
1 154 (100.00%) Analytics
2 94 (61.04%) Marketing
3 61 (39.61%) SEO
4 57 (37.01%) Analytical Skills
5 46 (29.87%) Social Media
6 44 (28.57%) HTML
7 41 (26.62%) Omniture
8 39 (25.32%) Web Analytics
9 35 (22.73%) Pay per click
10 34 (22.08%) E-Commerce
11 32 (20.78%) Digital Marketing
12 31 (20.13%) Advertising
13 29 (18.83%) Finance
13 29 (18.83%) SQL
14 25 (16.23%) JavaScript
14 25 (16.23%) Adobe
15 24 (15.58%) Online Marketing
16 23 (14.94%) CSS
16 23 (14.94%) Coremetrics
16 23 (14.94%) Degree
17 22 (14.29%) Microsoft
17 22 (14.29%) WordPress
18 19 (12.34%) MS Excel
19 18 (11.69%) Mathematics
20 17 (11.04%) CRM
20 17 (11.04%) Business Intelligence
20 17 (11.04%) WebTrends
21 16 (10.39%) Retail
21 16 (10.39%) Data Analysis

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 4 May 2015, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 22 (14.29%) WordPress
2 15 (9.74%) SAS
3 14 (9.09%) CMS
4 1 (0.65%) Adobe Experience Manager
4 1 (0.65%) Joomla!
4 1 (0.65%) WebSphere
4 1 (0.65%) SharePoint Server
4 1 (0.65%) SharePoint
4 1 (0.65%) Apache Spark
Applications
1 19 (12.34%) MS Excel
2 12 (7.79%) MS PowerPoint
2 12 (7.79%) SPSS
3 10 (6.49%) MS Office
4 7 (4.55%) Photoshop
5 5 (3.25%) PowerPivot
6 4 (2.60%) Adobe After Effects
7 3 (1.95%) Adobe Illustrator
7 3 (1.95%) Fireworks
7 3 (1.95%) Adobe Creative Suite
Business Applications
1 17 (11.04%) WebTrends
2 9 (5.84%) Magento
3 5 (3.25%) Radian6
4 3 (1.95%) Bond Adapt
5 2 (1.30%) Optimost
5 2 (1.30%) Unica
Cloud Services
1 16 (10.39%) Adobe Analytics
2 4 (2.60%) SaaS
3 3 (1.95%) Amazon AWS
3 3 (1.95%) Silverpop
4 2 (1.30%) Microsoft Azure
4 2 (1.30%) Basecamp
5 1 (0.65%) Amazon CloudWatch
Communications & Networking
1 3 (1.95%) FTP
2 1 (0.65%) HTTP
Database & Business Intelligence
1 10 (6.49%) Big Data
2 9 (5.84%) SQL Server
3 8 (5.19%) MySQL
4 7 (4.55%) SQL Server Integration Services
5 6 (3.90%) Data Mining
5 6 (3.90%) QlikView
6 5 (3.25%) Relational Database
6 5 (3.25%) Amazon Redshift
6 5 (3.25%) SQL Server Analysis Services
6 5 (3.25%) Hadoop
7 4 (2.60%) MongoDB
7 4 (2.60%) NoSQL
8 2 (1.30%) SQL Server 2008
8 2 (1.30%) SQL Server 2012
9 1 (0.65%) Data Warehouse
Development Applications
1 8 (5.19%) Dreamweaver
2 2 (1.30%) TeamCity
3 1 (0.65%) Psake
3 1 (0.65%) JIRA
3 1 (0.65%) Subversion
General
1 94 (61.04%) Marketing
2 31 (20.13%) Advertising
3 29 (18.83%) Finance
4 16 (10.39%) Retail
5 11 (7.14%) Publishing
6 4 (2.60%) Games
7 2 (1.30%) Banking
7 2 (1.30%) French Language
8 1 (0.65%) German Language
8 1 (0.65%) Italian Language
8 1 (0.65%) Legal
8 1 (0.65%) Financial Institution
Job Titles
1 61 (39.61%) Analyst
2 22 (14.29%) Web Analyst
3 17 (11.04%) Developer
4 15 (9.74%) Insight Analyst
5 12 (7.79%) Data Analyst
6 10 (6.49%) SEO Analyst
7 9 (5.84%) Junior
8 8 (5.19%) Account Manager
8 8 (5.19%) Junior Developer
8 8 (5.19%) Marketing Manager
9 6 (3.90%) Web Manager
9 6 (3.90%) Senior Analyst
9 6 (3.90%) PPC Specialist
9 6 (3.90%) PPC Manager
9 6 (3.90%) PPC Analyst
9 6 (3.90%) PPC Executive
10 5 (3.25%) SEO Account Manager
10 5 (3.25%) CRM Manager
10 5 (3.25%) Designer
11 4 (2.60%) Web Developer
Libraries, Frameworks & Software Standards
1 44 (28.57%) HTML
2 23 (14.94%) CSS
3 9 (5.84%) jQuery
4 8 (5.19%) HTML5
5 4 (2.60%) Flash
5 4 (2.60%) CSS3
6 3 (1.95%) XML
7 2 (1.30%) Apache Flex
8 1 (0.65%) Sass
8 1 (0.65%) LESS
8 1 (0.65%) Underscore.js
8 1 (0.65%) AngularJS
8 1 (0.65%) WCF
8 1 (0.65%) Grails
8 1 (0.65%) ASP.NET MVC
8 1 (0.65%) LAMP
8 1 (0.65%) ASP.NET
8 1 (0.65%) .NET
8 1 (0.65%) J2EE
Miscellaneous
1 57 (37.01%) Analytical Skills
2 46 (29.87%) Social Media
3 18 (11.69%) Mathematics
4 11 (7.14%) User Experience
5 10 (6.49%) Blog
6 9 (5.84%) Digital Media
6 9 (5.84%) New Media
6 9 (5.84%) Visualisation
6 9 (5.84%) Copywriting
7 8 (5.19%) Mobile App
8 7 (4.55%) Statistics
9 6 (3.90%) Computer Science
10 3 (1.95%) Kindle
10 3 (1.95%) iPad
11 2 (1.30%) GIS
11 2 (1.30%) Economics
12 1 (0.65%) Mobile Banking
12 1 (0.65%) Physics
12 1 (0.65%) Management Information System
12 1 (0.65%) W3C
Operating Systems
1 1 (0.65%) Linux
Processes & Methodologies
1 154 (100.00%) Analytics
2 61 (39.61%) SEO
3 39 (25.32%) Web Analytics
4 35 (22.73%) Pay per click
5 34 (22.08%) E-Commerce
6 32 (20.78%) Digital Marketing
7 24 (15.58%) Online Marketing
8 17 (11.04%) CRM
8 17 (11.04%) Business Intelligence
9 16 (10.39%) Data Analysis
10 13 (8.44%) Agile Software Development
11 12 (7.79%) Web Development
12 10 (6.49%) Multivariate Testing
13 9 (5.84%) Social Media Monitoring
13 9 (5.84%) Project Management
14 8 (5.19%) Econometrics
14 8 (5.19%) Marketing Strategy
14 8 (5.19%) Social Media Marketing
14 8 (5.19%) Mobile Marketing
15 7 (4.55%) Time Management
Programming Languages
1 29 (18.83%) SQL
2 25 (16.23%) JavaScript
3 14 (9.09%) PHP
4 7 (4.55%) R
5 6 (3.90%) Java
5 6 (3.90%) VBA
6 4 (2.60%) ActionScript
6 4 (2.60%) ActionScript 3.0
6 4 (2.60%) ActionScript 2.0
7 2 (1.30%) C#
7 2 (1.30%) Python
7 2 (1.30%) PowerShell
8 1 (0.65%) Groovy
8 1 (0.65%) Scala
8 1 (0.65%) Ruby
Qualifications
1 23 (14.94%) Degree
Quality Assurance & Compliance
1 3 (1.95%) ISO 9001
2 2 (1.30%) QA
3 1 (0.65%) GCP
Systems Management
1 1 (0.65%) Puppet
Vendors
1 154 (100.00%) Google
2 41 (26.62%) Omniture
3 25 (16.23%) Adobe
4 23 (14.94%) Coremetrics
5 22 (14.29%) Microsoft
6 15 (9.74%) Tableau
7 9 (5.84%) IBM
8 6 (3.90%) Birst
9 5 (3.25%) Tealeaf
9 5 (3.25%) Salesforce.com
10 4 (2.60%) Oracle
10 4 (2.60%) DoubleClick
10 4 (2.60%) comScore
11 3 (1.95%) ClickTale
11 3 (1.95%) Demandware
11 3 (1.95%) Facebook
11 3 (1.95%) Twitter
11 3 (1.95%) Ektron
11 3 (1.95%) Mitel
11 3 (1.95%) Cisco
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Salary: From £25,000 to £32,000 per annum Plus Benefits
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