The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 20 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
20 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
London / City of London
Rank 210 226 245
Rank change year-on-year
+16 +19
Permanent jobs citing Google Analytics 18 25 72
As % of all permanent IT jobs located in the City of London 0.36% 0.39% 0.70%
As % of the Cloud Services category 2.83% 3.68% 9.82%
Number of salaries quoted 12 24 51
Median salary £40,500 £45,000 £43,180
Median salary % change year-on-year
-10.00% +4.21%
90% offered a salary of more than £32,500 £30,450 £30,000
10% offered a salary of more than £42,500 £57,750 £62,500
UK excluding London median salary £36,000 £35,000 £32,500
% change year-on-year
+2.85% +7.69%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the City of London region.

Cloud Services Category
City of London
Permanent IT job ads with a match in the
Cloud Services category
635 680 733
As % of all permanent IT jobs located in the City of London 12.65% 10.52% 7.16%
Number of salaries quoted 586 636 649
Median salary £62,500 £57,500 £57,500
Median salary % change year-on-year
+8.69% -
90% offered a salary of more than £38,000 £37,500 £35,000
10% offered a salary of more than £90,000 £77,500 £87,500
UK excluding London median salary £47,500 £45,000 £45,000
% change year-on-year
+5.55% -

Google Analytics
Jobs Demand Trend in the City of London

The demand trend of job ads across the City of London region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the City of London region.

Google Analytics Salary Trend in the City of London

Google Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Google Analytics across the City of London region over the 3 months to 20 January 2017.

Google Analytics Salary Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 20 January 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Google Analytics.

1 34 (100.00%) Google
1 34 (100.00%) Analytics
2 12 (35.29%) Social Media
3 10 (29.41%) Web Analytics
3 10 (29.41%) Adobe
3 10 (29.41%) Adobe Analytics
4 9 (26.47%) AdWords
4 9 (26.47%) SEO
4 9 (26.47%) SQL
4 9 (26.47%) Business Intelligence
4 9 (26.47%) Marketing
5 7 (20.59%) Degree
5 7 (20.59%) Tableau
6 6 (17.65%) Digital Marketing
6 6 (17.65%) Analytical Skills
6 6 (17.65%) ETL
7 5 (14.71%) Python
7 5 (14.71%) Data Modelling
7 5 (14.71%) VBA
7 5 (14.71%) HTML
7 5 (14.71%) Java
7 5 (14.71%) MATLAB
7 5 (14.71%) Coremetrics
7 5 (14.71%) Data Analysis
7 5 (14.71%) User Experience
7 5 (14.71%) Digital Analytics
7 5 (14.71%) Power BI
7 5 (14.71%) R
7 5 (14.71%) Twitter
7 5 (14.71%) Mixpanel

Google Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (8.82%) CMS
2 1 (2.94%) SAS
2 1 (2.94%) Umbraco
2 1 (2.94%) WordPress
Applications
1 2 (5.88%) MS Excel
1 2 (5.88%) SPSS
Business Applications
1 2 (5.88%) WebTrends
2 1 (2.94%) Adobe Campaign
Cloud Services
1 10 (29.41%) Adobe Analytics
2 9 (26.47%) AdWords
3 3 (8.82%) Google Tag Manager
4 1 (2.94%) AdSense
Communications & Networking
1 4 (11.76%) Internet
2 1 (2.94%) VoIP
Database & Business Intelligence
1 5 (14.71%) Mixpanel
1 5 (14.71%) Power BI
2 1 (2.94%) Big Data
2 1 (2.94%) BusinessObjects
2 1 (2.94%) Data Warehouse
2 1 (2.94%) QlikView
2 1 (2.94%) Relational Database
2 1 (2.94%) SQL Server
2 1 (2.94%) SQL Server Analysis Services
2 1 (2.94%) SQL Server Integration Services
2 1 (2.94%) SQL Server Reporting Services
Development Applications
1 2 (5.88%) Visual Website Optimizer
2 1 (2.94%) Git (software)
General
1 9 (26.47%) Marketing
2 4 (11.76%) Advertising
2 4 (11.76%) Finance
3 1 (2.94%) Banking
3 1 (2.94%) Electronics
3 1 (2.94%) Games
3 1 (2.94%) Legal
3 1 (2.94%) Publishing
Job Titles
1 22 (64.71%) Analyst
2 11 (32.35%) Data Analyst
3 6 (17.65%) Digital Analyst
4 4 (11.76%) Business Intelligence Analyst
4 4 (11.76%) Data Insight Analyst
4 4 (11.76%) Insight Analyst
4 4 (11.76%) Insight Data Analyst
4 4 (11.76%) Junior
4 4 (11.76%) Junior Analyst
4 4 (11.76%) Junior Data Analyst
4 4 (11.76%) Social Media Specialist
4 4 (11.76%) Web Analyst
5 3 (8.82%) Developer
5 3 (8.82%) Google Analytics Analyst
5 3 (8.82%) Marketing Manager
6 2 (5.88%) Digital Marketing Manager
6 2 (5.88%) Google Analytics Web Analyst
6 2 (5.88%) Web Analytics Analyst
7 1 (2.94%) Front End Developer (Client-Side Developer)
7 1 (2.94%) SEO Manager
Libraries, Frameworks & Software Standards
1 5 (14.71%) HTML
2 4 (11.76%) CSS
3 2 (5.88%) Backbone.js
4 1 (2.94%) .NET
4 1 (2.94%) AngularJS
4 1 (2.94%) ASP.NET
4 1 (2.94%) ASP.NET MVC
4 1 (2.94%) CSS3
4 1 (2.94%) Ember.js
4 1 (2.94%) HTML5
4 1 (2.94%) jQuery
4 1 (2.94%) React
4 1 (2.94%) Ruby on Rails
Miscellaneous
1 12 (35.29%) Social Media
2 6 (17.65%) Analytical Skills
3 5 (14.71%) User Experience
4 4 (11.76%) Blog
4 4 (11.76%) Data Extraction
4 4 (11.76%) Visualisation
5 2 (5.88%) Blockchain
5 2 (5.88%) Fintech
6 1 (2.94%) Algorithms
6 1 (2.94%) Computer Science
6 1 (2.94%) Mathematics
6 1 (2.94%) Mobile App
6 1 (2.94%) Physics
6 1 (2.94%) Statistics
Operating Systems
1 1 (2.94%) Android
1 1 (2.94%) Apple iOS
Processes & Methodologies
1 34 (100.00%) Analytics
2 10 (29.41%) Web Analytics
3 9 (26.47%) Business Intelligence
3 9 (26.47%) SEO
4 6 (17.65%) Digital Marketing
4 6 (17.65%) ETL
5 5 (14.71%) Actionable Insight
5 5 (14.71%) Data Analysis
5 5 (14.71%) Data Modelling
5 5 (14.71%) Digital Analytics
6 4 (11.76%) Data Visualisation
6 4 (11.76%) E-Commerce
6 4 (11.76%) Social Media Monitoring
7 3 (8.82%) Marketing Strategy
8 2 (5.88%) Data Analytics
8 2 (5.88%) Link Building
8 2 (5.88%) Mobile Marketing
8 2 (5.88%) Responsive Web Design
8 2 (5.88%) Tag Management
8 2 (5.88%) Web Marketing
Programming Languages
1 9 (26.47%) SQL
2 5 (14.71%) Java
2 5 (14.71%) MATLAB
2 5 (14.71%) Python
2 5 (14.71%) R
2 5 (14.71%) VBA
3 2 (5.88%) JavaScript
4 1 (2.94%) C#
4 1 (2.94%) Ruby
Qualifications
1 7 (20.59%) Degree
Vendors
1 34 (100.00%) Google
2 10 (29.41%) Adobe
3 7 (20.59%) Tableau
4 5 (14.71%) Coremetrics
4 5 (14.71%) Twitter
5 4 (11.76%) Crimson Hexagon
5 4 (11.76%) IBM
6 3 (8.82%) Facebook
6 3 (8.82%) Maxymiser
7 2 (5.88%) DoubleClick
8 1 (2.94%) Microsoft
8 1 (2.94%) Optimizely
8 1 (2.94%) Sitecore
8 1 (2.94%) Tealium
City, London
Yoh
Salary: £25000.00 - £30000.00 per annum
Posted: 4 hours ago
City, London
Intelletec
Salary: From £60,000 to £100,000 per annum
Posted: 11 hours ago
City of London
Vivid Resourcing
Salary: £40000 - £45000 per annum
Posted: Yesterday
City, London
Explore Recruitment Solutions
Salary: £23000 - £27000 per annum
Posted: 3 days ago
City, London
Schroders plc
Posted: Yesterday
City, London
Harris Global
Salary: From £50,000 to £65,000 per annum
Posted: 2 days ago
City, London
Itecco
Salary: £35000 per annum + Fantastic Benefits
Posted: 3 days ago
City, London
Schroders plc
Salary: Unspecified
Posted: 9 days ago
City, London
Premier Media
Posted: 17 days ago