The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the City of London region.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Google Analytics
Rank 234 263 300
Rank change year-on-year
+29 +37
Permanent jobs citing Google Analytics 83 63 36
As % of all permanent IT jobs located in the City of London 0.711% 0.479% 0.235%
As % of the Business Applications category 11.20% 6.885% 3.128%
Number of salaries quoted 47 63 34
Average salary £40,000 £39,500 £27,000
Average salary % change year-on-year
+1.26% +46.29%
90% offered a salary of more than £28,700 £24,200 £21,800
10% offered a salary of more than £75,000 £60,000 £46,750
UK excluding London average salary £30,000 £30,000 £30,000
All Business Applications
City of London
Permanent IT job ads with a match in the
Business Applications category
741 915 1151
As % of all permanent IT jobs located in the City of London 6.349% 6.959% 7.516%
Number of salaries quoted 638 806 1007
Average salary £55,000 £60,000 £60,000
Average salary % change year-on-year
-8.33% -
90% offered a salary of more than £36,500 £41,000 £40,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £47,500 £50,000 £50,000
% change year-on-year
-5.00% -
Google Analytics
London

Google Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Business Applications category.

City of London Google Analytics Jobs Demand Trend

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the City of London region.

City of London Google Analytics Salary Trend

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics across the City of London region over the 3 months to 17 May 2013.

City of London Google Analytics Salary Histogram

Google Analytics
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 121 (100.00%) Google
2 120 (99.17%) Analytics
3 84 (69.42%) Marketing
4 40 (33.06%) SEO
5 38 (31.40%) Web Analytics
6 37 (30.58%) Pay per click
7 28 (23.14%) Finance
8 27 (22.31%) E-Commerce
8 27 (22.31%) Omniture
9 26 (21.49%) CSS
10 22 (18.18%) HTML
10 22 (18.18%) Degree
11 21 (17.36%) MS Excel
12 20 (16.53%) Digital Marketing
13 19 (15.70%) Social Media
13 19 (15.70%) JavaScript
13 19 (15.70%) Retail
14 18 (14.88%) Facebook
15 17 (14.05%) HTML5
15 17 (14.05%) Online Marketing
16 16 (13.22%) Business Intelligence
16 16 (13.22%) Microsoft
16 16 (13.22%) WebTrends
17 15 (12.40%) Mathematics
18 13 (10.74%) jQuery
19 12 (9.917%) Yahoo!
19 12 (9.917%) Advertising
20 11 (9.091%) Project Management
20 11 (9.091%) Data Warehouse
20 11 (9.091%) B2C

Google Analytics
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Development
1 26 (21.49%) CSS
2 22 (18.18%) HTML
3 17 (14.05%) HTML5
4 13 (10.74%) jQuery
5 6 (4.959%) Web Services
6 5 (4.132%) XML
6 5 (4.132%) .NET
7 4 (3.306%) CSS3
8 3 (2.479%) Underscore.js
8 3 (2.479%) Semantic HTML
8 3 (2.479%) MooTools
8 3 (2.479%) ASP.NET
8 3 (2.479%) REST
8 3 (2.479%) XSL
8 3 (2.479%) ISAPI
8 3 (2.479%) Ajax
9 1 (0.826%) WebSphere
9 1 (0.826%) MDX
9 1 (0.826%) JSTL
9 1 (0.826%) WCF
Application Platforms
1 9 (7.438%) CMS
2 4 (3.306%) SAS
2 4 (3.306%) ColdFusion
2 4 (3.306%) Confluence
3 3 (2.479%) Amazon AWS
4 2 (1.653%) Apache
4 2 (1.653%) Amazon EC2
4 2 (1.653%) Amazon S3
5 1 (0.826%) Google App Engine
5 1 (0.826%) WordPress
5 1 (0.826%) WebLogic
Applications
1 21 (17.36%) MS Excel
2 10 (8.264%) MS Office
3 9 (7.438%) Photoshop
4 4 (3.306%) Adobe Illustrator
5 3 (2.479%) Fireworks
6 2 (1.653%) MS PowerPoint
7 1 (0.826%) OmniGraffle
7 1 (0.826%) SPSS
Business Applications
1 16 (13.22%) WebTrends
2 7 (5.785%) SiteCatalyst
3 1 (0.826%) SAP Oil and Gas
Communications & Networking
1 10 (8.264%) Internet
2 1 (0.826%) NFC
2 1 (0.826%) HTTP
2 1 (0.826%) Intranet
Database & Business Intelligence
1 11 (9.091%) Data Warehouse
2 10 (8.264%) SQL Server
3 8 (6.612%) Data Mining
4 6 (4.959%) MySQL
5 3 (2.479%) SQLite
5 3 (2.479%) SQL Server 2008
6 2 (1.653%) Amazon RDS
7 1 (0.826%) OLAP
7 1 (0.826%) MongoDB
7 1 (0.826%) Apache Cassandra
7 1 (0.826%) NoSQL
7 1 (0.826%) SQL Server 2000
7 1 (0.826%) SQL Server 2005
Development Applications
1 7 (5.785%) Subversion
2 6 (4.959%) Hudson
2 6 (4.959%) JIRA
2 6 (4.959%) Git (software)
2 6 (4.959%) Jenkins
3 3 (2.479%) Team Foundation Server
3 3 (2.479%) Maven
3 3 (2.479%) Ant
3 3 (2.479%) JUnit
3 3 (2.479%) Eclipse
4 1 (0.826%) PhoneGap
4 1 (0.826%) Appcelerator Titanium
4 1 (0.826%) GitHub
General
1 84 (69.42%) Marketing
2 28 (23.14%) Finance
3 19 (15.70%) Retail
4 12 (9.917%) Advertising
5 5 (4.132%) Publishing
5 5 (4.132%) Banking
6 1 (0.826%) Manufacturing
6 1 (0.826%) Pharmaceutical
6 1 (0.826%) Electronics
6 1 (0.826%) Telecoms
Job Titles
1 37 (30.58%) Analyst
2 24 (19.83%) Web Analyst
3 20 (16.53%) PPC Specialist
3 20 (16.53%) PPC Manager
3 20 (16.53%) PPC Analyst
3 20 (16.53%) PPC Executive
4 14 (11.57%) Account Manager
5 13 (10.74%) Developer
6 8 (6.612%) Web Developer
6 8 (6.612%) Senior Manager
7 7 (5.785%) Product Manager
8 6 (4.959%) Strategy Manager
8 6 (4.959%) Strategy Analyst
8 6 (4.959%) SEO Manager
9 5 (4.132%) Senior Product Manager
9 5 (4.132%) Senior Web Analyst
9 5 (4.132%) Senior Analyst
10 4 (3.306%) Delivery Manager
10 4 (3.306%) Front-End Developer
11 3 (2.479%) Junior Web Developer
Miscellaneous
1 19 (15.70%) Social Media
2 15 (12.40%) Mathematics
3 9 (7.438%) Mobile App
4 8 (6.612%) Computer Science
5 7 (5.785%) Digital Media
6 6 (4.959%) Blog
6 6 (4.959%) Visualisation
7 5 (4.132%) Statistics
8 4 (3.306%) Blackberry
9 3 (2.479%) Handset
9 3 (2.479%) Economics
9 3 (2.479%) Social Network
10 2 (1.653%) W3C
10 2 (1.653%) Graphic Design
11 1 (0.826%) 3D Graphics
11 1 (0.826%) DTV
11 1 (0.826%) Management Information System
11 1 (0.826%) SaaS
11 1 (0.826%) Wiki
11 1 (0.826%) Physics
Operating Systems
1 6 (4.959%) Linux
1 6 (4.959%) Android
1 6 (4.959%) Apple iOS
2 3 (2.479%) Windows Phone
2 3 (2.479%) Windows
3 1 (0.826%) UNIX
Processes & Methodologies
1 120 (99.17%) Analytics
2 40 (33.06%) SEO
3 38 (31.40%) Web Analytics
4 37 (30.58%) Pay per click
5 27 (22.31%) E-Commerce
6 20 (16.53%) Digital Marketing
7 17 (14.05%) Online Marketing
8 16 (13.22%) Business Intelligence
9 11 (9.091%) B2C
9 11 (9.091%) Project Management
10 10 (8.264%) Data Analysis
10 10 (8.264%) Search Engine Marketing
10 10 (8.264%) Email Marketing
11 8 (6.612%) Marketing Strategy
11 8 (6.612%) Business Analysis
11 8 (6.612%) TDD
11 8 (6.612%) B2B
12 7 (5.785%) Scrum
12 7 (5.785%) Multivariate Testing
13 6 (4.959%) Content Management
Programming Languages
1 19 (15.70%) JavaScript
2 11 (9.091%) SQL
3 9 (7.438%) PHP
4 7 (5.785%) C
5 5 (4.132%) Java
6 4 (3.306%) Perl
7 3 (2.479%) Objective-C
7 3 (2.479%) VBA
8 2 (1.653%) Ruby
9 1 (0.826%) Bash shell
9 1 (0.826%) GLSL
9 1 (0.826%) Python
9 1 (0.826%) C#
9 1 (0.826%) T-SQL
Qualifications
1 22 (18.18%) Degree
2 2 (1.653%) MBA
Quality Assurance & Compliance
1 8 (6.612%) QA
Systems Management
1 1 (0.826%) Puppet
Vendors
1 121 (100.00%) Google
2 27 (22.31%) Omniture
3 18 (14.88%) Facebook
4 16 (13.22%) Microsoft
5 12 (9.917%) Yahoo!
6 10 (8.264%) Twitter
7 7 (5.785%) Hitwise
8 5 (4.132%) Adobe
9 3 (2.479%) Apple
9 3 (2.479%) Coremetrics
10 1 (0.826%) BroadVision
10 1 (0.826%) Appcelerator
10 1 (0.826%) Hyperion
10 1 (0.826%) MicroStrategy
10 1 (0.826%) DoubleClick
10 1 (0.826%) Vignette
10 1 (0.826%) SAP
City of London
This role, integral to company growth; the aim, to create amazing,fast prototypes, cutting edge interfaces and beautiful, elegant and responsive pages that excite our clients.
Sovereign Business Resource
Salary: £30000 - £38000 per annum + Benefits
Posted: 23 April 2013
City of London
They need someone who has been focused primarily on PPC; if PPC hasn't been the primary focus of your recent work then you will not be considered...
E-Resourcing
Salary: £35000 - £40000 per annum + Negotiable depending on experience
Posted: 16 May 2013
City of London
The Web Analyst will have: Essential Excellent knowledge of digital analytics/web analytics. SiteCatalyst, and other tools in the Adobe Marketing Cloud, Google Analytics, with both implementation and...
Annapurna HR
Salary: £55000 per annum
Posted: 30 April 2013
City, London
General IT and ideally Web, HTML, CSS, Javascript, etc) to work with household name customers to help implement their technical solutions and provide ongoing support... Conversion tracking, Google...
Understanding Recruitment
Salary: £23000 - £26000 per annum + benefits
Posted: 13 May 2013
City of London
PPC Manager / Online Marketing Manager Phenomenal opportunity for PPC Manager /Online Marketing Manager within this multi award winning, expanding E-Commerce success story. The successful PPC Manager / Online...
E-Resourcing
Salary: £38000 - £42000 per annum + bens
Posted: 11 May 2013
City of London
A leading global retail bank is seeking a Mobile Analytics Manager to be based in London. You will create strategies for acquisition and engagement growth using retargeting, segmentation...
Salt
Salary: £35000 - £45000 per annum + bonus + benefits
Posted: 18 May 2013
City of London
Web / UX Designer - £30 to £35kI am looking for a mid-weight Designer that has good design and preferably UX experience and is looking to improve their skills...
Claremont Consulting
Salary: £25000 - £30000 per annum
Posted: 1 May 2013
City of London
A frontend web developer with exposure to ColdFusion is desirable but not essential.Main Skill sets for the frontend web developer;*Excellent HTML5 & CSS3*Good understanding of web...
Streamline IT Recruitment
Salary: £28000 - £40000 per annum
Posted: 18 May 2013
City, London
Main Skill sets for the frontend web developer; *Excellent HTML5 & CSS3 *Good understanding of web standards and accessibility *Proven cross-browser development and testing experience *Strong JQuery & JavaScript...
Streamline Connections
Salary: £28000 - £40000 per annum
Posted: 17 May 2013