The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 24 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Jun 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 238 229 284
Rank change year-on-year
-9 +55
Permanent jobs citing Google Analytics 19 90 83
As % of all permanent IT jobs located in the City of London 0.30% 0.87% 0.63%
As % of the Cloud Services category 2.36% 11.54% 9.44%
Number of salaries quoted 17 67 62
Median salary £55,000 £40,000 £42,000
Median salary % change year-on-year
+37.50% -4.76%
90% offered a salary of more than £46,500 £25,500 £33,550
10% offered a salary of more than £81,000 £58,500 £59,750
UK excluding London median salary £32,500 £33,000 £30,000
% change year-on-year
-1.51% +10.00%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the City of London region.

Cloud Services Category
City of London
Permanent IT job ads with a match in the
Cloud Services category
806 780 879
As % of all permanent IT jobs located in the City of London 12.69% 7.51% 6.66%
Number of salaries quoted 713 672 728
Median salary £62,500 £55,000 £52,500
Median salary % change year-on-year
+13.63% +4.76%
90% offered a salary of more than £37,500 £35,000 £34,000
10% offered a salary of more than £85,000 £75,000 £75,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in the City of London

The demand trend of job ads across the City of London region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the City of London region.

Google Analytics Salary Trend in the City of London

Google Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Google Analytics across the City of London region over the 3 months to 24 June 2016.

Google Analytics Salary Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 24 June 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Google Analytics.

1 50 (100.00%) Google
1 50 (100.00%) Analytics
2 29 (58.00%) Marketing
3 20 (40.00%) Web Analytics
4 18 (36.00%) JavaScript
5 16 (32.00%) Analytical Skills
6 15 (30.00%) Tableau
7 14 (28.00%) Degree
7 14 (28.00%) QlikView
8 13 (26.00%) Omniture
8 13 (26.00%) HTML
8 13 (26.00%) SQL
8 13 (26.00%) Social Media
8 13 (26.00%) Visualisation
9 12 (24.00%) User Experience
9 12 (24.00%) Adobe
10 11 (22.00%) HTML5
10 11 (22.00%) Facebook
11 10 (20.00%) Data Visualisation
11 10 (20.00%) Open Source
11 10 (20.00%) Qlik Sense
11 10 (20.00%) SAS
12 9 (18.00%) B2B
12 9 (18.00%) ETL
12 9 (18.00%) Advertising
12 9 (18.00%) Agile Software Development
12 9 (18.00%) R
12 9 (18.00%) Twitter
13 8 (16.00%) Jaspersoft
13 8 (16.00%) Alteryx

Google Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (20.00%) SAS
2 7 (14.00%) CMS
3 5 (10.00%) Apache Spark
4 2 (4.00%) Drupal
4 2 (4.00%) SharePoint
5 1 (2.00%) Confluence
Applications
1 3 (6.00%) Photoshop
1 3 (6.00%) Spreadsheet
2 2 (4.00%) MS Excel
3 1 (2.00%) MS Office
3 1 (2.00%) SPSS
Business Applications
1 2 (4.00%) Dynamics CRM
2 1 (2.00%) Oracle BPM
2 1 (2.00%) WebTrends
Cloud Services
1 5 (10.00%) Amazon AWS
1 5 (10.00%) Amazon Kinesis
1 5 (10.00%) Google Cloud Platform
2 4 (8.00%) GitHub
2 4 (8.00%) SaaS
3 3 (6.00%) Adobe Analytics
3 3 (6.00%) Google Tag Manager
4 2 (4.00%) Google Play
4 2 (4.00%) Microsoft Azure
5 1 (2.00%) AdWords
Communications & Networking
1 3 (6.00%) Internet
2 1 (2.00%) Network Security
Database & Business Intelligence
1 14 (28.00%) QlikView
2 10 (20.00%) Qlik Sense
3 8 (16.00%) Lumira
3 8 (16.00%) Pentaho
3 8 (16.00%) Spotfire
4 6 (12.00%) Big Data
5 5 (10.00%) Amazon Redshift
5 5 (10.00%) BigQuery
5 5 (10.00%) Hadoop
6 2 (4.00%) Data Warehouse
6 2 (4.00%) Mixpanel
6 2 (4.00%) MongoDB
6 2 (4.00%) MySQL
7 1 (2.00%) BusinessObjects
7 1 (2.00%) Data Mining
7 1 (2.00%) GIS
Development Applications
1 5 (10.00%) Talend Open Studio
2 2 (4.00%) Git (software)
2 2 (4.00%) Selenium
2 2 (4.00%) Visual Website Optimizer
3 1 (2.00%) Atlassian Bamboo
3 1 (2.00%) Bower
3 1 (2.00%) Grunt
3 1 (2.00%) JIRA
3 1 (2.00%) Xcode
General
1 29 (58.00%) Marketing
2 9 (18.00%) Advertising
3 7 (14.00%) Finance
4 4 (8.00%) Retail
5 3 (6.00%) Publishing
6 2 (4.00%) Law
6 2 (4.00%) Local Government
7 1 (2.00%) Legal
7 1 (2.00%) Music Industry
Job Titles
1 11 (22.00%) Analyst
2 7 (14.00%) Analytics Consultant
2 7 (14.00%) Consultant
2 7 (14.00%) Marketing Manager
3 6 (12.00%) Developer
4 5 (10.00%) Visual Analytics Consultant
5 4 (8.00%) Data Manager
5 4 (8.00%) Google Analytics Analyst
5 4 (8.00%) Junior
5 4 (8.00%) Senior Analyst
5 4 (8.00%) Senior Manager
5 4 (8.00%) Senior Marketing Manager
6 3 (6.00%) Data Analyst
6 3 (6.00%) Data Visualisation Specialist
6 3 (6.00%) Digital Analyst
6 3 (6.00%) Digital Marketing Manager
6 3 (6.00%) QlikView Consultant
6 3 (6.00%) Tableau Consultant
7 2 (4.00%) Front End Developer (Client-Side Developer)
7 2 (4.00%) User Experience Manager
Libraries, Frameworks & Software Standards
1 13 (26.00%) HTML
2 11 (22.00%) HTML5
3 8 (16.00%) D3.js
4 6 (12.00%) jQuery
5 5 (10.00%) AngularJS
5 5 (10.00%) Web Services
6 4 (8.00%) CSS
7 3 (6.00%) Node.js
7 3 (6.00%) Twitter Bootstrap
8 2 (4.00%) Google Maps API
8 2 (4.00%) RESTful
8 2 (4.00%) Sass
9 1 (2.00%) ActiveMQ
9 1 (2.00%) Ajax
9 1 (2.00%) jBPM
9 1 (2.00%) JSON
9 1 (2.00%) Smarty
9 1 (2.00%) SOAP
9 1 (2.00%) Spring
9 1 (2.00%) XML
Miscellaneous
1 16 (32.00%) Analytical Skills
2 13 (26.00%) Social Media
2 13 (26.00%) Visualisation
3 12 (24.00%) User Experience
4 5 (10.00%) Digital Media
5 4 (8.00%) Computer Science
5 4 (8.00%) Mathematics
6 3 (6.00%) Fintech
6 3 (6.00%) Physics
7 2 (4.00%) Blog
7 2 (4.00%) Internet of Things
7 2 (4.00%) Telematics
8 1 (2.00%) Data Extraction
8 1 (2.00%) Enterprise Software
8 1 (2.00%) Management Information System
8 1 (2.00%) Mobile App
8 1 (2.00%) Social Network
8 1 (2.00%) Virtual Team
Operating Systems
1 3 (6.00%) Android
1 3 (6.00%) Apple iOS
2 2 (4.00%) Windows
3 1 (2.00%) Linux
Processes & Methodologies
1 50 (100.00%) Analytics
2 20 (40.00%) Web Analytics
3 10 (20.00%) Data Visualisation
3 10 (20.00%) Open Source
4 9 (18.00%) Agile Software Development
4 9 (18.00%) B2B
4 9 (18.00%) ETL
5 8 (16.00%) Business Intelligence
5 8 (16.00%) Digital Analytics
5 8 (16.00%) Visual Analytics
6 7 (14.00%) Digital Marketing
6 7 (14.00%) SEO
7 6 (12.00%) CRM
8 5 (10.00%) Content Management
8 5 (10.00%) Data Analytics
8 5 (10.00%) Stakeholder Management
9 4 (8.00%) ETL Development
9 4 (8.00%) Front End Development
9 4 (8.00%) Pay per click
9 4 (8.00%) Tag Management
Programming Languages
1 18 (36.00%) JavaScript
2 13 (26.00%) SQL
3 9 (18.00%) R
4 6 (12.00%) Java
5 2 (4.00%) PHP
5 2 (4.00%) VBA
6 1 (2.00%) Apple Swift
6 1 (2.00%) Objective-C
6 1 (2.00%) Python
Qualifications
1 14 (28.00%) Degree
2 1 (2.00%) SC Cleared
2 1 (2.00%) Security Cleared
Quality Assurance & Compliance
1 1 (2.00%) PCI DSS
Vendors
1 50 (100.00%) Google
2 15 (30.00%) Tableau
3 13 (26.00%) Omniture
4 12 (24.00%) Adobe
5 11 (22.00%) Facebook
6 9 (18.00%) Twitter
7 8 (16.00%) Alteryx
7 8 (16.00%) Birst
7 8 (16.00%) Jaspersoft
7 8 (16.00%) SAP
7 8 (16.00%) TIBCO
8 7 (14.00%) Apple
9 5 (10.00%) Cloudera
9 5 (10.00%) Talend
9 5 (10.00%) Trillium
10 4 (8.00%) Microsoft
10 4 (8.00%) Optimizely
11 3 (6.00%) Tealium
12 2 (4.00%) MuleSoft
12 2 (4.00%) New Relic
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