The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Dorset region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
Marketing
Rank 28 27 26
Rank change year-on-year
-1 -1
Contract jobs citing Marketing 4 4 2
As % of all contract IT jobs located in Dorset 1.64% 1.65% 1.08%
As % of the General category 4.00% 4.44% 2.22%
Number of daily rates quoted 3 2 2
Average daily rate
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£400 £250 £275
Average daily rate % change year-on-year
+60.00% -9.09%
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £33.32 £22.25 £21.50
% change year-on-year
+49.75% +3.48%
Marketing
South West

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Dorset region.

General Category
Dorset
Contract IT job ads with a match in the
General category
100 90 90
As % of all contract IT jobs located in Dorset 40.98% 37.19% 48.39%
Number of daily rates quoted 36 41 54
Average daily rate £400 £375 £393
Average daily rate % change year-on-year
+6.66% -4.45%
90% offered a daily rate of more than £175 £250 £275
10% offered a daily rate of more than £545 £490 £500
UK excluding London average daily rate £400 £390 £385
% change year-on-year
+2.56% +1.29%
Number of hourly rates quoted 16 7 1
Average hourly rate £42.46 £41.23 £13.76
Average hourly rate % change year-on-year
+2.98% +199.74%
UK excluding London average hourly rate £27.50 £24.00 £22.22
% change year-on-year
+14.58% +8.03%

Marketing
Jobs Demand Trend in Dorset

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Dorset region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Dorset

Marketing
Daily Rate Trend in Dorset

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Dorset region.

Marketing Daily Rate Trend in Dorset

Marketing
Hourly Rate Trend in Dorset

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Dorset region.

Marketing Hourly Rate Trend in Dorset

Marketing
Contract Job Locations in Dorset

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Dorset region over the 3 months to 4 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -2 2 £360 +60.00% 6
Marketing
South West

Marketing
Top 15 Related IT Skills in Dorset

For the 6 months to 4 September 2015, IT contractor jobs across the Dorset region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 4 (57.14%) Process Management
2 3 (42.86%) Analytical Skills
3 2 (28.57%) Digital Marketing
3 2 (28.57%) Continuous Improvement
3 2 (28.57%) Digital Media
3 2 (28.57%) Agile Software Development
4 1 (14.29%) Retail
4 1 (14.29%) MS Visio
4 1 (14.29%) ISEB
4 1 (14.29%) TIBCO
4 1 (14.29%) Technical Analysis
4 1 (14.29%) Business Analysis
4 1 (14.29%) Degree
4 1 (14.29%) User Acceptance Testing
4 1 (14.29%) Stakeholder Engagement

Marketing
Top Related IT Skills in Dorset by Category

For the 6 months to 4 September 2015, IT contractor jobs across the Dorset region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Applications
1 1 (14.29%) MS Visio
General
1 1 (14.29%) Retail
Job Titles
1 4 (57.14%) Business Analyst
1 4 (57.14%) Analyst
2 2 (28.57%) Technical Analyst
2 2 (28.57%) Technical Business Analyst
2 2 (28.57%) Continuous Improvement Manager
3 1 (14.29%) Business Process Analyst
3 1 (14.29%) Process Analyst
3 1 (14.29%) Programme Manager
Miscellaneous
1 3 (42.86%) Analytical Skills
2 2 (28.57%) Digital Media
Processes & Methodologies
1 4 (57.14%) Process Management
2 2 (28.57%) Agile Software Development
2 2 (28.57%) Digital Marketing
2 2 (28.57%) Continuous Improvement
3 1 (14.29%) Technical Analysis
3 1 (14.29%) User Acceptance Testing
3 1 (14.29%) Stakeholder Engagement
3 1 (14.29%) Business Analysis
Qualifications
1 1 (14.29%) ISEB
1 1 (14.29%) Degree
Vendors
1 1 (14.29%) TIBCO