The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Dorset region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Marketing
Rank 49 23 14
Rank change year-on-year
-26 -9
Permanent jobs citing Marketing 42 47 49
As % of all permanent IT jobs located in Dorset 5.36% 9.09% 10.17%
As % of the General category 18.75% 21.66% 24.50%
Number of salaries quoted 39 43 45
Average salary £37,500 £36,000 £32,500
Average salary % change year-on-year
+4.16% +10.76%
90% offered a salary of more than £24,800 £25,500 £25,300
10% offered a salary of more than £43,000 £45,000 £42,500
UK excluding London average salary £37,500 £37,900 £35,000
% change year-on-year
-1.05% +8.28%
Marketing
South West

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Dorset region.

General Category
Dorset
Permanent IT job ads with a match in the
General category
224 217 200
As % of all permanent IT jobs located in Dorset 28.57% 41.97% 41.49%
Number of salaries quoted 175 172 169
Average salary £50,000 £45,000 £33,000
Average salary % change year-on-year
+11.11% +36.36%
90% offered a salary of more than £27,500 £25,500 £23,100
10% offered a salary of more than £75,000 £49,000 £67,500
UK excluding London average salary £45,000 £43,000 £41,500
% change year-on-year
+4.65% +3.61%

Marketing
Jobs Demand Trend in Dorset

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Dorset region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Dorset

Marketing
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Dorset region.

Marketing Salary Trend in Dorset

Marketing
Salary Histogram in Dorset

This chart provides a salary histogram for IT jobs citing Marketing across the Dorset region over the 3 months to 27 February 2015.

Marketing Salary Histogram in Dorset

Marketing
Job Locations in Dorset

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the Dorset region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -33 22 £37,500 +4.16% 7
Poole -18 17 £32,000 +16.36% 3
Marketing
South West

Marketing
Top 30 Related IT Skills in Dorset

For the 6 months to 27 February 2015, IT jobs across the Dorset region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 44 (59.46%) CSS
2 41 (55.41%) HTML
3 35 (47.30%) JavaScript
4 28 (37.84%) MVC
4 28 (37.84%) jQuery
5 25 (33.78%) SEO
6 24 (32.43%) .NET
7 19 (25.68%) C#
7 19 (25.68%) Digital Marketing
8 18 (24.32%) E-Commerce
9 17 (22.97%) SQL
9 17 (22.97%) SQL Server
9 17 (22.97%) Web Development
9 17 (22.97%) AngularJS
9 17 (22.97%) Analytics
10 16 (21.62%) WordPress
11 15 (20.27%) Google Analytics
11 15 (20.27%) ASP.NET
11 15 (20.27%) Software Engineering
11 15 (20.27%) Google
12 14 (18.92%) PHP
12 14 (18.92%) Microsoft
12 14 (18.92%) Project Management
13 13 (17.57%) MySQL
13 13 (17.57%) OO
14 11 (14.86%) T-SQL
14 11 (14.86%) Drupal
14 11 (14.86%) ASP.NET Web Forms
15 10 (13.51%) Facebook
15 10 (13.51%) Twitter

Marketing
Top Related IT Skills in Dorset by Category

For the 6 months to 27 February 2015, IT jobs across the Dorset region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 16 (21.62%) WordPress
2 11 (14.86%) Drupal
3 8 (10.81%) Joomla!
4 4 (5.41%) CMS
5 1 (1.35%) MS Exchange
5 1 (1.35%) Exchange Server 2010
Applications
1 9 (12.16%) Photoshop
2 6 (8.11%) MS Office
3 5 (6.76%) MS Excel
4 4 (5.41%) MS PowerPoint
5 2 (2.70%) MS Project
6 1 (1.35%) Adobe Illustrator
6 1 (1.35%) Adobe Creative Suite
Business Applications
1 15 (20.27%) Google Analytics
2 8 (10.81%) Magento
2 8 (10.81%) Zen Cart
Cloud Services
1 3 (4.05%) Microsoft Azure
2 1 (1.35%) Office 365
Communications & Networking
1 2 (2.70%) FTP
2 1 (1.35%) Internet
Database & Business Intelligence
1 17 (22.97%) SQL Server
2 13 (17.57%) MySQL
3 4 (5.41%) SQL Server 2008
4 3 (4.05%) SQL Server Reporting Services
4 3 (4.05%) SQL Server Integration Services
5 2 (2.70%) Cognos Impromptu
5 2 (2.70%) Data Warehouse
6 1 (1.35%) Big Data
Development Applications
1 5 (6.76%) Visual Studio
1 5 (6.76%) Rational DOORS
1 5 (6.76%) SQL Server Management Studio (SSMS)
2 4 (5.41%) Team Foundation Server
3 1 (1.35%) Dreamweaver
3 1 (1.35%) Subversion
3 1 (1.35%) Git (software)
General
1 8 (10.81%) Advertising
2 3 (4.05%) Automotive
3 2 (2.70%) Finance
4 1 (1.35%) Telecoms
4 1 (1.35%) Law
Job Titles
1 34 (45.95%) Developer
2 22 (29.73%) Web Developer
3 10 (13.51%) PHP Developer
3 10 (13.51%) Marketing Executive
3 10 (13.51%) Digital Marketing Executive
4 9 (12.16%) PHP Web Developer
5 8 (10.81%) Senior Developer
6 6 (8.11%) .NET Developer
6 6 (8.11%) ASP.NET Developer
6 6 (8.11%) SEO Specialist
7 5 (6.76%) OO PHP Developer
7 5 (6.76%) Requirements Engineer
7 5 (6.76%) Programmer
7 5 (6.76%) Project Manager
8 4 (5.41%) Analyst
8 4 (5.41%) Systems Analyst
8 4 (5.41%) Systems Engineer
8 4 (5.41%) ASP.NET Programmer
8 4 (5.41%) SEO Executive
8 4 (5.41%) Software Manager
Libraries, Frameworks & Software Standards
1 44 (59.46%) CSS
2 41 (55.41%) HTML
3 28 (37.84%) jQuery
4 24 (32.43%) .NET
5 17 (22.97%) AngularJS
6 15 (20.27%) ASP.NET
7 11 (14.86%) ASP.NET Web Forms
8 10 (13.51%) ASP.NET MVC
9 8 (10.81%) CakePHP
9 8 (10.81%) Laravel
9 8 (10.81%) Symfony
9 8 (10.81%) XML
10 7 (9.46%) JSON
11 6 (8.11%) .NET Framework
11 6 (8.11%) CSS3
12 5 (6.76%) ASP.NET Web API
13 4 (5.41%) .NET Compact Framework
13 4 (5.41%) Ajax
13 4 (5.41%) XHTML
14 3 (4.05%) WinForms
Miscellaneous
1 7 (9.46%) User Experience
2 6 (8.11%) Blog
2 6 (8.11%) Social Media
3 2 (2.70%) Embedded Systems
3 2 (2.70%) Mobile App
3 2 (2.70%) EMV
3 2 (2.70%) Replication
4 1 (1.35%) Statistics
4 1 (1.35%) Informatics
4 1 (1.35%) Robotics
4 1 (1.35%) Mathematics
4 1 (1.35%) Applied Mathematics
4 1 (1.35%) Digital Media
Operating Systems
1 3 (4.05%) Windows
2 2 (2.70%) Windows CE
3 1 (1.35%) Windows Server 2008
3 1 (1.35%) CentOS
3 1 (1.35%) Linux
3 1 (1.35%) UNIX
Processes & Methodologies
1 28 (37.84%) MVC
2 25 (33.78%) SEO
3 19 (25.68%) Digital Marketing
4 18 (24.32%) E-Commerce
5 17 (22.97%) Web Development
5 17 (22.97%) Analytics
6 15 (20.27%) Software Engineering
7 14 (18.92%) Project Management
8 13 (17.57%) OO
9 10 (13.51%) B2C
9 10 (13.51%) Marketing Strategy
10 8 (10.81%) Pay per click
10 8 (10.81%) Agile Software Development
10 8 (10.81%) OO PHP
11 5 (6.76%) Data Analysis
11 5 (6.76%) Requirements Management
11 5 (6.76%) Project Planning
11 5 (6.76%) Use Case
11 5 (6.76%) Online Marketing
11 5 (6.76%) Requirements Engineering
Programming Languages
1 35 (47.30%) JavaScript
2 19 (25.68%) C#
3 17 (22.97%) SQL
4 14 (18.92%) PHP
5 11 (14.86%) T-SQL
6 2 (2.70%) VBA
7 1 (1.35%) Ruby
7 1 (1.35%) PHP5
7 1 (1.35%) VB.NET
7 1 (1.35%) Java
Qualifications
1 9 (12.16%) Degree
2 2 (2.70%) PMP
2 2 (2.70%) PMI Certification
Quality Assurance & Compliance
1 2 (2.70%) ISO 9001
System Software
1 1 (1.35%) Active Directory
1 1 (1.35%) Microsoft App-V
1 1 (1.35%) Hyper-V
Systems Management
1 1 (1.35%) cPanel
Vendors
1 15 (20.27%) Google
2 14 (18.92%) Microsoft
3 10 (13.51%) Facebook
3 10 (13.51%) Twitter
4 9 (12.16%) Zend
5 3 (4.05%) Telerik
6 1 (1.35%) Adobe
6 1 (1.35%) Red Hat
6 1 (1.35%) Salesforce.com
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