The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 20 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
20 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / East Midlands
Rank 152 - 166
Rank change year-on-year
- 0
Permanent jobs citing Google Analytics 10 0 12
As % of all permanent IT jobs located in the East Midlands 0.34% - 0.37%
As % of the Cloud Services category 2.95% - 6.74%
Number of salaries quoted 8 0 11
Median salary £27,500 - £27,500
90% offered a salary of more than £21,350 - £25,000
10% offered a salary of more than £37,250 - £40,000
UK excluding London median salary £36,000 £35,000 £32,500
% change year-on-year
+2.85% +7.69%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the East Midlands region.

Cloud Services Category
East Midlands
Permanent IT job ads with a match in the
Cloud Services category
339 281 178
As % of all permanent IT jobs located in the East Midlands 11.59% 8.83% 5.53%
Number of salaries quoted 289 189 143
Median salary £42,500 £45,000 £39,250
Median salary % change year-on-year
-5.55% +14.64%
90% offered a salary of more than £27,500 £30,000 £27,500
10% offered a salary of more than £65,000 £55,000 £81,500
UK excluding London median salary £47,500 £45,000 £45,000
% change year-on-year
+5.55% -

Google Analytics
Jobs Demand Trend in the East Midlands

The demand trend of job ads across the East Midlands region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the East Midlands region.

Google Analytics Salary Trend in the East Midlands

Google Analytics
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the East Midlands region over the 3 months to 20 January 2017.

Google Analytics Salary Histogram in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 20 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire - 5 £27,500 - 2
Northamptonshire - 3 £20,250 - 1
Derbyshire - 1 £60,000 - 1
Leicestershire - 1 £27,500 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 20 January 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Google Analytics.

1 27 (100.00%) Google
1 27 (100.00%) Analytics
2 19 (70.37%) Marketing
3 14 (51.85%) SEO
4 12 (44.44%) Digital Marketing
5 11 (40.74%) CMS
6 10 (37.04%) Microsoft
7 9 (33.33%) JavaScript
8 8 (29.63%) SharePoint
8 8 (29.63%) SLA
8 8 (29.63%) SQL
8 8 (29.63%) VB.NET
8 8 (29.63%) .NET
8 8 (29.63%) C#
8 8 (29.63%) IIS
8 8 (29.63%) ASP.NET
8 8 (29.63%) Web Services
8 8 (29.63%) Windows
8 8 (29.63%) .NET Framework
8 8 (29.63%) WinForms
8 8 (29.63%) MVC
8 8 (29.63%) Agile Software Development
8 8 (29.63%) ASP.NET Web Forms
8 8 (29.63%) Umbraco
8 8 (29.63%) Sitecore CMS
8 8 (29.63%) Sitecore
9 7 (25.93%) Social Media
9 7 (25.93%) Algorithms
9 7 (25.93%) Pay per click
10 6 (22.22%) Web Analytics

Google Analytics
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (40.74%) CMS
2 8 (29.63%) IIS
2 8 (29.63%) SharePoint
2 8 (29.63%) Sitecore CMS
2 8 (29.63%) Umbraco
3 3 (11.11%) WordPress
4 2 (7.41%) Joomla!
Applications
1 3 (11.11%) InDesign
2 1 (3.70%) MS Excel
2 1 (3.70%) Photoshop
2 1 (3.70%) Spreadsheet
Business Applications
1 2 (7.41%) Magento
1 2 (7.41%) WebTrends
Cloud Services
1 5 (18.52%) AdWords
2 2 (7.41%) Adobe Analytics
Communications & Networking
1 4 (14.81%) Internet
2 1 (3.70%) DAB
Database & Business Intelligence
1 2 (7.41%) Big Data
Development Applications
1 2 (7.41%) Visual Website Optimizer
General
1 19 (70.37%) Marketing
2 3 (11.11%) Advertising
3 1 (3.70%) Retail
Job Titles
1 9 (33.33%) Analyst
1 9 (33.33%) Developer
2 5 (18.52%) SEO Manager
2 5 (18.52%) Web Analyst
3 4 (14.81%) .NET Analyst Programmer
3 4 (14.81%) .NET Developer
3 4 (14.81%) .NET Programmer
3 4 (14.81%) Analyst Developer
3 4 (14.81%) Analyst Programmer
3 4 (14.81%) Applications Developer
3 4 (14.81%) Applications Support
3 4 (14.81%) ASP.NET MVC Developer
3 4 (14.81%) C# .NET Developer
3 4 (14.81%) C# Developer
3 4 (14.81%) C# Programmer
3 4 (14.81%) Developer Analyst
3 4 (14.81%) Programmer
3 4 (14.81%) SQL Analyst
3 4 (14.81%) SQL Developer
3 4 (14.81%) SQL Programmer
Libraries, Frameworks & Software Standards
1 8 (29.63%) .NET
1 8 (29.63%) .NET Framework
1 8 (29.63%) ASP.NET
1 8 (29.63%) ASP.NET Web Forms
1 8 (29.63%) Web Services
1 8 (29.63%) WinForms
2 6 (22.22%) HTML
3 3 (11.11%) CSS
4 1 (3.70%) LAMP
Miscellaneous
1 7 (25.93%) Algorithms
1 7 (25.93%) Social Media
2 4 (14.81%) Analytical Skills
3 2 (7.41%) Visualisation
4 1 (3.70%) User Experience
4 1 (3.70%) Video on Demand
Operating Systems
1 8 (29.63%) Windows
Processes & Methodologies
1 27 (100.00%) Analytics
2 14 (51.85%) SEO
3 12 (44.44%) Digital Marketing
4 8 (29.63%) Agile Software Development
4 8 (29.63%) MVC
5 7 (25.93%) Pay per click
6 6 (22.22%) E-Commerce
6 6 (22.22%) Web Analytics
7 5 (18.52%) Business Development
8 3 (11.11%) Data Analytics
8 3 (11.11%) Funnel Analysis
9 2 (7.41%) Actionable Insight
9 2 (7.41%) Business Intelligence
9 2 (7.41%) Competitor Analysis
9 2 (7.41%) Data Visualisation
9 2 (7.41%) Email Marketing
9 2 (7.41%) Link Building
9 2 (7.41%) Social Media Management
9 2 (7.41%) Web Development
9 2 (7.41%) Website Architecture
Programming Languages
1 9 (33.33%) JavaScript
2 8 (29.63%) C#
2 8 (29.63%) SQL
2 8 (29.63%) VB.NET
3 1 (3.70%) Python
Qualifications
1 4 (14.81%) Degree
Quality Assurance & Compliance
1 8 (29.63%) SLA
2 2 (7.41%) QA
Vendors
1 27 (100.00%) Google
2 10 (37.04%) Microsoft
3 8 (29.63%) Sitecore
4 5 (18.52%) Adobe
5 2 (7.41%) Optimizely
6 1 (3.70%) DoubleClick
Derby, Derbyshire
SQ Computer Personnel
Posted: 22 hours ago
Nottingham, Nottinghamshire
Searchability
Salary: £25000 - £30000 per annum
Posted: 2 days ago
Northamptonshire
Greywood Associates Limited
Salary: £15000 - £25000 per annum + Benefits
Posted: 2 days ago
Ollerton, Nottinghamshire
Center Parcs
Salary: Highly Competitive
Posted: 3 days ago
Leicester, Leicestershire
Stafford-Sharp Associates
Salary: £35000.00 - £50000.00 per annum + Bens + bonus
Posted: 4 days ago