The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the East Midlands region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank 174 163 148
Rank change year-on-year
-11 -15
Permanent jobs citing Google Analytics 16 5 15
As % of all permanent IT jobs located in the East Midlands 0.40% 0.16% 0.43%
As % of the Business Applications category 5.67% 1.95% 4.89%
Number of salaries quoted 15 4 10
Average salary £38,000 £30,000 £22,500
Average salary % change year-on-year
+26.66% +33.33%
UK excluding London average salary £31,750 £30,000 £30,000
% change year-on-year
+5.83% -
Business Applications Category
East Midlands
Permanent IT job ads with a match in the
Business Applications category
282 257 307
As % of all permanent IT jobs located in the East Midlands 7.12% 8.34% 8.73%
Number of salaries quoted 209 213 255
Average salary £47,500 £55,000 £42,500
Average salary % change year-on-year
-13.63% +29.41%
90% offered a salary of more than £30,000 £32,500 £25,500
10% offered a salary of more than £65,500 £63,500 £71,000
UK excluding London average salary £50,000 £47,500 £50,000
% change year-on-year
+5.26% -5.00%
Google Analytics
England

Google Analytics
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the East Midlands region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the East Midlands region.

Google Analytics Salary Trend in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Leicestershire - 11 £38,000 -
Northamptonshire -10 5 £30,000 +25.00%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 18 April 2014, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 48 (100.00%) Google
1 48 (100.00%) Analytics
2 40 (83.33%) E-Commerce
3 23 (47.92%) Internet
4 22 (45.83%) Marketing
5 20 (41.67%) Time Management
6 19 (39.58%) SEO
7 17 (35.42%) Retail
8 10 (20.83%) HTML
8 10 (20.83%) SQL
8 10 (20.83%) Email Marketing
9 9 (18.75%) Digital Marketing
9 9 (18.75%) Social Media
9 9 (18.75%) CSS
10 8 (16.67%) Pay per click
11 7 (14.58%) Online Marketing
12 6 (12.50%) Degree
12 6 (12.50%) Web Analytics
12 6 (12.50%) Project Management
13 5 (10.42%) PHP
14 4 (8.33%) Facebook
14 4 (8.33%) Twitter
14 4 (8.33%) C#
14 4 (8.33%) VB
14 4 (8.33%) .NET
14 4 (8.33%) B2B
14 4 (8.33%) B2C
14 4 (8.33%) ASP.NET
15 3 (6.25%) Spreadsheet
15 3 (6.25%) Internet Marketing

Google Analytics
Top Related IT Skills in the East Midlands by Category

For the 6 months to 18 April 2014, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.17%) Drupal
2 1 (2.08%) WordPress
2 1 (2.08%) CMS
Applications
1 3 (6.25%) Spreadsheet
2 1 (2.08%) Photoshop
2 1 (2.08%) MS Office
Cloud Services
1 1 (2.08%) MailChimp
Communications & Networking
1 23 (47.92%) Internet
General
1 22 (45.83%) Marketing
2 17 (35.42%) Retail
Job Titles
1 25 (52.08%) Architect
2 21 (43.75%) User Experience Architect
3 16 (33.33%) Analyst
4 6 (12.50%) Business Analyst
5 5 (10.42%) SEO Executive
5 5 (10.42%) PPC Specialist
5 5 (10.42%) PPC Manager
5 5 (10.42%) PPC Analyst
5 5 (10.42%) PPC Executive
6 4 (8.33%) SEO Specialist
6 4 (8.33%) Marketing Executive
6 4 (8.33%) User Experience Designer
6 4 (8.33%) Designer
6 4 (8.33%) Marketing Manager
7 3 (6.25%) Web Analyst
8 1 (2.08%) Website Manager
8 1 (2.08%) Developer
8 1 (2.08%) Applications Support
8 1 (2.08%) 2nd Line Support
Libraries, Frameworks & Software Standards
1 10 (20.83%) HTML
2 9 (18.75%) CSS
3 4 (8.33%) .NET
3 4 (8.33%) ASP.NET
4 1 (2.08%) jQuery
Miscellaneous
1 9 (18.75%) Social Media
2 1 (2.08%) RIA
Operating Systems
1 1 (2.08%) Windows
Processes & Methodologies
1 48 (100.00%) Analytics
2 40 (83.33%) E-Commerce
3 20 (41.67%) Time Management
4 19 (39.58%) SEO
5 10 (20.83%) Email Marketing
6 9 (18.75%) Digital Marketing
7 8 (16.67%) Pay per click
8 7 (14.58%) Online Marketing
9 6 (12.50%) Web Analytics
9 6 (12.50%) Project Management
10 4 (8.33%) B2B
10 4 (8.33%) B2C
11 3 (6.25%) Internet Marketing
12 1 (2.08%) Competitor Analysis
12 1 (2.08%) Web Development
12 1 (2.08%) Content Management
12 1 (2.08%) CRM
Programming Languages
1 10 (20.83%) SQL
2 5 (10.42%) PHP
3 4 (8.33%) C#
3 4 (8.33%) VB
4 1 (2.08%) JavaScript
Qualifications
1 6 (12.50%) Degree
Vendors
1 48 (100.00%) Google
2 4 (8.33%) Facebook
2 4 (8.33%) Twitter
3 1 (2.08%) Adobe
Nottingham, Nottinghamshire
Stafford-Sharp Associates
Salary: From £28,000 to £38,000 per annum
Posted: 3 days ago