The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the East Midlands region.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 171 161 172
Rank change year-on-year
-10 +11
Permanent jobs citing Google Analytics 4 6 6
As % of all permanent IT jobs located in the East Midlands 0.11% 0.19% 0.18%
As % of the Business Applications category 1.20% 2.18% 1.92%
Number of salaries quoted 2 3 6
Average salary £34,000 £36,000 £40,000
Average salary % change year-on-year
-5.55% -10.00%
UK excluding London average salary £31,500 £30,000 £31,500
% change year-on-year
+5.00% -4.76%
Business Applications Category
East Midlands
Permanent IT job ads with a match in the
Business Applications category
334 275 313
As % of all permanent IT jobs located in the East Midlands 8.92% 8.60% 9.19%
Number of salaries quoted 270 244 239
Average salary £51,000 £45,000 £47,500
Average salary % change year-on-year
+13.33% -5.26%
90% offered a salary of more than £33,000 £30,000 £32,500
10% offered a salary of more than £70,000 £62,500 £56,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -
Google Analytics
England

Google Analytics
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the East Midlands region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the East Midlands region.

Google Analytics Salary Trend in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire -12 2 £34,000 -5.55% 1
Lincolnshire - 2 - - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 25 July 2014, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 18 (100.00%) Google
1 18 (100.00%) Analytics
2 15 (83.33%) E-Commerce
3 9 (50.00%) Internet
4 8 (44.44%) Time Management
5 7 (38.89%) Retail
6 6 (33.33%) SEO
6 6 (33.33%) Marketing
7 5 (27.78%) Pay per click
8 4 (22.22%) Email Marketing
8 4 (22.22%) SQL
9 3 (16.67%) HTML
10 2 (11.11%) JavaScript
10 2 (11.11%) CSS
10 2 (11.11%) Photoshop
10 2 (11.11%) jQuery
10 2 (11.11%) Online Marketing
11 1 (5.56%) Social Media
11 1 (5.56%) MailChimp
11 1 (5.56%) Customer Engagement
11 1 (5.56%) WordPress
11 1 (5.56%) SQL Server 2008
11 1 (5.56%) Facebook
11 1 (5.56%) Twitter
11 1 (5.56%) Google Maps API
11 1 (5.56%) Drupal
11 1 (5.56%) Advertising
11 1 (5.56%) Content Management
11 1 (5.56%) Web Analytics
11 1 (5.56%) MS Office

Google Analytics
Top Related IT Skills in the East Midlands by Category

For the 6 months to 25 July 2014, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (5.56%) Drupal
1 1 (5.56%) WordPress
Applications
1 2 (11.11%) Photoshop
2 1 (5.56%) MS Office
Cloud Services
1 1 (5.56%) MailChimp
Communications & Networking
1 9 (50.00%) Internet
Database & Business Intelligence
1 1 (5.56%) SQL Server
1 1 (5.56%) SQL Server 2008
General
1 7 (38.89%) Retail
2 6 (33.33%) Marketing
3 1 (5.56%) Advertising
Job Titles
1 10 (55.56%) Architect
2 6 (33.33%) User Experience Architect
3 4 (22.22%) PPC Manager
3 4 (22.22%) PPC Analyst
3 4 (22.22%) PPC Executive
3 4 (22.22%) PPC Specialist
3 4 (22.22%) User Experience Designer
3 4 (22.22%) Designer
3 4 (22.22%) Analyst
4 2 (11.11%) Developer
5 1 (5.56%) Web Developer
5 1 (5.56%) Applications Support
5 1 (5.56%) 2nd Line Support
5 1 (5.56%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 3 (16.67%) HTML
2 2 (11.11%) CSS
2 2 (11.11%) jQuery
3 1 (5.56%) Google Maps API
3 1 (5.56%) .NET
3 1 (5.56%) ASP.NET
Miscellaneous
1 1 (5.56%) Social Media
Operating Systems
1 1 (5.56%) Windows
Processes & Methodologies
1 18 (100.00%) Analytics
2 15 (83.33%) E-Commerce
3 8 (44.44%) Time Management
4 6 (33.33%) SEO
5 5 (27.78%) Pay per click
6 4 (22.22%) Email Marketing
7 2 (11.11%) Online Marketing
8 1 (5.56%) Customer Engagement
8 1 (5.56%) OO
8 1 (5.56%) CRM
8 1 (5.56%) Content Management
8 1 (5.56%) Web Analytics
Programming Languages
1 4 (22.22%) SQL
2 2 (11.11%) JavaScript
3 1 (5.56%) PHP
3 1 (5.56%) C#
Vendors
1 18 (100.00%) Google
2 1 (5.56%) Facebook
2 1 (5.56%) Twitter
2 1 (5.56%) Microsoft
2 1 (5.56%) Adobe
Nottingham, Nottinghamshire
Oscar Associates (UK) Ltd
Salary: £25000 - £32000 per annum
Posted: 7 hours ago
Nottingham, Nottinghamshire
Oscar Associates (UK) Ltd
Salary: £30000 - £40000 per annum + UNCAPPED COMMISSION OTE
Posted: 3 days ago
Nottingham, Nottinghamshire
Oscar Associates (UK) Ltd
Salary: £15000 - £17000 per annum
Posted: 3 days ago
Nottingham, Nottinghamshire
Oscar Associates (UK) Ltd
Salary: £18000 - £20000 per annum
Posted: 3 days ago
Lincoln
Hays IT - Uk Posting account
Salary: £18000.00 - £20000.00 per annum
Posted: 8 days ago
Leicester
Applause IT Innovation
Salary: £30000 - £38000 per annum + bens
Posted: 11 days ago