The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 159 169 156
Rank change year-on-year
+10 -13
Permanent jobs citing Google Analytics 13 22 10
As % of all permanent IT jobs located in the East Midlands 0.38% 0.61% 0.33%
As % of the Business Applications category 4.92% 6.57% 3.95%
Number of salaries quoted 11 18 10
Average salary £26,000 £33,750 £30,000
Average salary % change year-on-year
-22.96% +12.50%
90% offered a salary of more than £25,000 £28,000 £24,500
10% offered a salary of more than £40,000 £38,600 £35,000
UK excluding London average salary £31,750 £32,500 £35,000
% change year-on-year
-2.30% -7.14%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the East Midlands region.

Business Applications Category
East Midlands
Permanent IT job ads with a match in the
Business Applications category
264 335 253
As % of all permanent IT jobs located in the East Midlands 7.70% 9.34% 8.31%
Number of salaries quoted 222 269 193
Average salary £62,500 £47,500 £45,000
Average salary % change year-on-year
+31.57% +5.55%
90% offered a salary of more than £36,000 £36,000 £27,000
10% offered a salary of more than £82,500 £60,000 £65,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the East Midlands region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the East Midlands region.

Google Analytics Salary Trend in the East Midlands

Google Analytics
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the East Midlands region over the 3 months to 24 December 2014.

Google Analytics Salary Histogram in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +15 10 £25,000 -16.66% 2
Northamptonshire -16 3 £40,000 +6.66%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 24 December 2014, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 14 (100.00%) Google
1 14 (100.00%) Analytics
2 10 (71.43%) Marketing
3 8 (57.14%) HTML
3 8 (57.14%) E-Commerce
3 8 (57.14%) Analytical Skills
4 7 (50.00%) CSS
4 7 (50.00%) Digital Marketing
5 6 (42.86%) Social Media
6 5 (35.71%) B2B
6 5 (35.71%) B2C
6 5 (35.71%) SEO
6 5 (35.71%) Web Analytics
6 5 (35.71%) Degree
6 5 (35.71%) Psychology
6 5 (35.71%) Email Marketing
6 5 (35.71%) Online Marketing
7 4 (28.57%) Omniture
8 3 (21.43%) WebTrends
8 3 (21.43%) Mobile Commerce
8 3 (21.43%) Finance
8 3 (21.43%) Banking
8 3 (21.43%) Retail
8 3 (21.43%) Content Management
8 3 (21.43%) SiteCatalyst
8 3 (21.43%) Mobile App
8 3 (21.43%) Customer Analytics
9 2 (14.29%) SQL
9 2 (14.29%) SAS
9 2 (14.29%) Competitor Analysis

Google Analytics
Top Related IT Skills in the East Midlands by Category

For the 6 months to 24 December 2014, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (14.29%) SAS
Applications
1 1 (7.14%) Spreadsheet
Business Applications
1 3 (21.43%) WebTrends
1 3 (21.43%) SiteCatalyst
General
1 10 (71.43%) Marketing
2 3 (21.43%) Finance
2 3 (21.43%) Banking
2 3 (21.43%) Retail
Job Titles
1 6 (42.86%) Analyst
2 5 (35.71%) Marketing Manager
2 5 (35.71%) Content Manager
3 3 (21.43%) Web Analyst
4 2 (14.29%) PPC Manager
4 2 (14.29%) PPC Analyst
4 2 (14.29%) PPC Executive
4 2 (14.29%) PPC Specialist
5 1 (7.14%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 8 (57.14%) HTML
2 7 (50.00%) CSS
Miscellaneous
1 8 (57.14%) Analytical Skills
2 6 (42.86%) Social Media
3 5 (35.71%) Psychology
4 3 (21.43%) Mobile App
Processes & Methodologies
1 14 (100.00%) Analytics
2 8 (57.14%) E-Commerce
3 7 (50.00%) Digital Marketing
4 5 (35.71%) Web Analytics
4 5 (35.71%) Email Marketing
4 5 (35.71%) Online Marketing
4 5 (35.71%) B2B
4 5 (35.71%) B2C
4 5 (35.71%) SEO
5 3 (21.43%) Content Management
5 3 (21.43%) Mobile Commerce
5 3 (21.43%) Customer Analytics
6 2 (14.29%) Performance Monitoring
6 2 (14.29%) Pay per click
6 2 (14.29%) Time Management
6 2 (14.29%) Competitor Analysis
7 1 (7.14%) CRM
7 1 (7.14%) Logistics
Programming Languages
1 2 (14.29%) SQL
Qualifications
1 5 (35.71%) Degree
Vendors
1 14 (100.00%) Google
2 4 (28.57%) Omniture
3 1 (7.14%) Coremetrics
Nottingham, Nottinghamshire
Senitor Associates
Salary: £27000 - £34000 per annum + benefits, equity
Posted: 2 days ago
Melton Mowbray, Leicestershire
Uniting Ambition
Salary: £30k - 40k per year
Posted: 2 days ago
Nottingham, Nottinghamshire
ASG International
Salary: From £35,000 to £40,000 per annum
Posted: 6 days ago