The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 168 182 170
Rank change year-on-year
+14 -12
Permanent jobs citing Google Analytics 11 1 10
As % of all permanent IT jobs located in the East Midlands 0.35% 0.029% 0.27%
As % of the Cloud Services category 3.03% 0.39% 5.05%
Number of salaries quoted 11 1 8
Median salary £36,000 £30,000 £25,000
Median salary % change year-on-year
+20.00% +20.00%
UK excluding London median salary £37,000 £35,000 £31,250
% change year-on-year
+5.71% +12.00%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the East Midlands region.

Cloud Services Category
East Midlands
Permanent IT job ads with a match in the
Cloud Services category
363 258 198
As % of all permanent IT jobs located in the East Midlands 11.42% 7.39% 5.44%
Number of salaries quoted 286 192 157
Median salary £42,500 £45,000 £35,000
Median salary % change year-on-year
-5.55% +28.57%
90% offered a salary of more than £29,500 £27,250 £25,000
10% offered a salary of more than £65,000 £60,000 £70,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in the East Midlands

The demand trend of job ads across the East Midlands region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the East Midlands region.

Google Analytics Salary Trend in the East Midlands

Google Analytics
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the East Midlands region over the 3 months to 10 December 2016.

Google Analytics Salary Histogram in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 10 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire - 8 £42,500 - 1
Northamptonshire - 2 £23,000 - 2
Leicestershire -4 1 £27,500 -8.33% 3
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 10 December 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Google Analytics.

1 27 (100.00%) Google
1 27 (100.00%) Analytics
2 18 (66.67%) Marketing
3 14 (51.85%) CMS
3 14 (51.85%) Digital Marketing
4 12 (44.44%) SEO
5 11 (40.74%) Pay per click
6 9 (33.33%) MVC
6 9 (33.33%) .NET Framework
6 9 (33.33%) WinForms
6 9 (33.33%) Agile Software Development
6 9 (33.33%) C#
6 9 (33.33%) HTML
6 9 (33.33%) VB.NET
6 9 (33.33%) .NET
6 9 (33.33%) JavaScript
6 9 (33.33%) SQL
6 9 (33.33%) IIS
6 9 (33.33%) ASP.NET
6 9 (33.33%) Web Services
6 9 (33.33%) Windows
6 9 (33.33%) SLA
6 9 (33.33%) Microsoft
6 9 (33.33%) SharePoint
6 9 (33.33%) E-Commerce
7 8 (29.63%) Competitor Analysis
7 8 (29.63%) Umbraco
7 8 (29.63%) Sitecore CMS
7 8 (29.63%) Sitecore
7 8 (29.63%) ASP.NET Web Forms

Google Analytics
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (51.85%) CMS
2 9 (33.33%) IIS
2 9 (33.33%) SharePoint
3 8 (29.63%) Sitecore CMS
3 8 (29.63%) Umbraco
4 5 (18.52%) Joomla!
4 5 (18.52%) WordPress
5 1 (3.70%) SharePoint 2010
5 1 (3.70%) SharePoint 2013
5 1 (3.70%) SharePoint Server
Applications
1 3 (11.11%) InDesign
2 1 (3.70%) MS Excel
2 1 (3.70%) Photoshop
2 1 (3.70%) Spreadsheet
Business Applications
1 5 (18.52%) Magento
2 2 (7.41%) WebTrends
Cloud Services
1 8 (29.63%) AdWords
2 2 (7.41%) Adobe Analytics
Communications & Networking
1 3 (11.11%) Internet
2 1 (3.70%) DAB
Database & Business Intelligence
1 2 (7.41%) Big Data
2 1 (3.70%) SQL Server
Development Applications
1 5 (18.52%) Visual Website Optimizer
General
1 18 (66.67%) Marketing
2 6 (22.22%) Advertising
Job Titles
1 9 (33.33%) Analyst
1 9 (33.33%) Developer
2 5 (18.52%) .NET Developer
2 5 (18.52%) Web Analyst
3 4 (14.81%) .NET Analyst Programmer
3 4 (14.81%) .NET Programmer
3 4 (14.81%) Analyst Developer
3 4 (14.81%) Analyst Programmer
3 4 (14.81%) Applications Developer
3 4 (14.81%) Applications Support
3 4 (14.81%) ASP.NET MVC Developer
3 4 (14.81%) C# .NET Developer
3 4 (14.81%) C# Developer
3 4 (14.81%) C# Programmer
3 4 (14.81%) Developer Analyst
3 4 (14.81%) Programmer
3 4 (14.81%) SQL Analyst
3 4 (14.81%) SQL Developer
3 4 (14.81%) SQL Programmer
4 3 (11.11%) Google Analytics Web Analyst
Libraries, Frameworks & Software Standards
1 9 (33.33%) .NET
1 9 (33.33%) .NET Framework
1 9 (33.33%) ASP.NET
1 9 (33.33%) HTML
1 9 (33.33%) Web Services
1 9 (33.33%) WinForms
2 8 (29.63%) ASP.NET Web Forms
3 6 (22.22%) CSS
4 1 (3.70%) Ajax
4 1 (3.70%) AngularJS
4 1 (3.70%) ASP.NET MVC
4 1 (3.70%) Boost C++ Libraries
4 1 (3.70%) Entity Framework
4 1 (3.70%) jQuery
4 1 (3.70%) JSON
4 1 (3.70%) WCF
4 1 (3.70%) WPF
Miscellaneous
1 8 (29.63%) Algorithms
2 5 (18.52%) Social Media
3 3 (11.11%) Analytical Skills
3 3 (11.11%) Copywriting
4 2 (7.41%) Visualisation
5 1 (3.70%) User Experience
Operating Systems
1 9 (33.33%) Windows
Processes & Methodologies
1 27 (100.00%) Analytics
2 14 (51.85%) Digital Marketing
3 12 (44.44%) SEO
4 11 (40.74%) Pay per click
5 9 (33.33%) Agile Software Development
5 9 (33.33%) E-Commerce
5 9 (33.33%) MVC
6 8 (29.63%) Competitor Analysis
7 6 (22.22%) Web Analytics
8 5 (18.52%) Actionable Insight
8 5 (18.52%) Link Building
8 5 (18.52%) Project Management
8 5 (18.52%) Social Media Management
8 5 (18.52%) Website Architecture
9 4 (14.81%) Email Marketing
10 3 (11.11%) Business Development
10 3 (11.11%) Data Analytics
10 3 (11.11%) Funnel Analysis
11 2 (7.41%) Business Intelligence
11 2 (7.41%) Data Visualisation
Programming Languages
1 9 (33.33%) C#
1 9 (33.33%) JavaScript
1 9 (33.33%) SQL
1 9 (33.33%) VB.NET
2 1 (3.70%) C++
2 1 (3.70%) Java
2 1 (3.70%) VB
Quality Assurance & Compliance
1 9 (33.33%) SLA
2 4 (14.81%) QA
Vendors
1 27 (100.00%) Google
2 9 (33.33%) Microsoft
3 8 (29.63%) Sitecore
4 5 (18.52%) Adobe
5 4 (14.81%) Optimizely
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