The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 156 173 162
Rank change year-on-year
+17 -11
Permanent jobs citing Google Analytics 17 4 6
As % of all permanent IT jobs located in the East Midlands 0.47% 0.11% 0.19%
As % of the Cloud Services category 7.17% 3.08% 5.36%
Number of salaries quoted 10 2 3
Average salary £27,500 £34,000 £36,000
Average salary % change year-on-year
-19.11% -5.55%
90% offered a salary of more than £22,500 £34,000 £23,200
10% offered a salary of more than £43,750 £34,000 £46,400
UK excluding London average salary £32,500 £31,500 £30,000
% change year-on-year
+3.17% +5.00%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the East Midlands region.

Cloud Services Category
East Midlands
Permanent IT job ads with a match in the
Cloud Services category
237 130 112
As % of all permanent IT jobs located in the East Midlands 6.51% 3.47% 3.50%
Number of salaries quoted 195 100 87
Average salary £40,500 £45,000 £44,000
Average salary % change year-on-year
-10.00% +2.27%
90% offered a salary of more than £22,500 £30,000 £32,500
10% offered a salary of more than £57,500 £57,500 £55,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the East Midlands region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the East Midlands region.

Google Analytics Salary Trend in the East Midlands

Google Analytics
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the East Midlands region over the 3 months to 29 July 2015.

Google Analytics Salary Histogram in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 29 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +19 8 £27,500 -19.11%
Nottinghamshire - 5 £22,500 - 1
Northamptonshire - 4 £42,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 29 July 2015, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 30 (100.00%) Google
1 30 (100.00%) Analytics
2 22 (73.33%) Marketing
3 13 (43.33%) Pay per click
4 11 (36.67%) SEO
5 10 (33.33%) HTML
6 8 (26.67%) Microsoft
6 8 (26.67%) Social Media
7 7 (23.33%) Analytical Skills
7 7 (23.33%) Web Analytics
8 6 (20.00%) Omniture
9 5 (16.67%) Email Marketing
9 5 (16.67%) Digital Marketing
9 5 (16.67%) JavaScript
9 5 (16.67%) Finance
9 5 (16.67%) Adobe Analytics
10 4 (13.33%) Marketing Strategy
10 4 (13.33%) SharePoint
10 4 (13.33%) E-Commerce
10 4 (13.33%) CSS
10 4 (13.33%) MS Excel
10 4 (13.33%) WebTrends
10 4 (13.33%) WordPress
10 4 (13.33%) Web Development
11 3 (10.00%) Degree
11 3 (10.00%) QA
11 3 (10.00%) Competitor Analysis
11 3 (10.00%) Statistics
11 3 (10.00%) Coremetrics
11 3 (10.00%) Time Management

Google Analytics
Top Related IT Skills in the East Midlands by Category

For the 6 months to 29 July 2015, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (13.33%) SharePoint
1 4 (13.33%) WordPress
2 2 (6.67%) CMS
3 1 (3.33%) Sitecore CMS
3 1 (3.33%) SAS
Applications
1 4 (13.33%) MS Excel
2 3 (10.00%) MS Office
Business Applications
1 4 (13.33%) WebTrends
2 1 (3.33%) Dynamics CRM
Cloud Services
1 5 (16.67%) Adobe Analytics
2 1 (3.33%) GitHub
Development Applications
1 2 (6.67%) JIRA
General
1 22 (73.33%) Marketing
2 5 (16.67%) Finance
3 3 (10.00%) Advertising
4 1 (3.33%) Publishing
4 1 (3.33%) Banking
Job Titles
1 11 (36.67%) Analyst
2 8 (26.67%) PPC Specialist
2 8 (26.67%) PPC Manager
2 8 (26.67%) PPC Analyst
2 8 (26.67%) PPC Executive
3 4 (13.33%) Web Analyst
3 4 (13.33%) SEO Specialist
4 2 (6.67%) SEO Manager
4 2 (6.67%) Project Manager
4 2 (6.67%) Administrator
4 2 (6.67%) Technical Manager
4 2 (6.67%) E-Commerce Project Manager
4 2 (6.67%) E-Commerce Manager
5 1 (3.33%) Marketing Manager
5 1 (3.33%) Developer
5 1 (3.33%) Consultant
5 1 (3.33%) Account Manager
5 1 (3.33%) Front-End Developer
5 1 (3.33%) Agile Project Manager
5 1 (3.33%) Content Manager
Libraries, Frameworks & Software Standards
1 10 (33.33%) HTML
2 4 (13.33%) CSS
3 1 (3.33%) jQuery
3 1 (3.33%) HTML5
3 1 (3.33%) CSS3
3 1 (3.33%) Sass
3 1 (3.33%) Twitter Bootstrap
Miscellaneous
1 8 (26.67%) Social Media
2 7 (23.33%) Analytical Skills
3 3 (10.00%) Statistics
4 2 (6.67%) User Experience
4 2 (6.67%) Algorithms
5 1 (3.33%) Mathematics
Processes & Methodologies
1 30 (100.00%) Analytics
2 13 (43.33%) Pay per click
3 11 (36.67%) SEO
4 7 (23.33%) Web Analytics
5 5 (16.67%) Email Marketing
5 5 (16.67%) Digital Marketing
6 4 (13.33%) Web Development
6 4 (13.33%) E-Commerce
6 4 (13.33%) Marketing Strategy
7 3 (10.00%) Time Management
7 3 (10.00%) Project Management
7 3 (10.00%) Content Management
7 3 (10.00%) Competitor Analysis
8 2 (6.67%) Business Development
8 2 (6.67%) Scrum
8 2 (6.67%) Agile Software Development
8 2 (6.67%) Agile Project Management
9 1 (3.33%) Data Protection
9 1 (3.33%) Multivariate Testing
9 1 (3.33%) Product Management
Programming Languages
1 5 (16.67%) JavaScript
2 3 (10.00%) SQL
Qualifications
1 3 (10.00%) Degree
Quality Assurance & Compliance
1 3 (10.00%) QA
Vendors
1 30 (100.00%) Google
2 8 (26.67%) Microsoft
3 6 (20.00%) Omniture
4 3 (10.00%) Coremetrics
4 3 (10.00%) Facebook
5 2 (6.67%) Twitter
5 2 (6.67%) Adobe
6 1 (3.33%) Yahoo!
6 1 (3.33%) Sitecore
6 1 (3.33%) ClickTale
6 1 (3.33%) Hitwise
6 1 (3.33%) Tableau
6 1 (3.33%) IBM
Nottingham, Nottinghamshire
Greywood Associates Limited
Salary: £25000 - £30000 per annum + Bonus + Benefits
Posted: Yesterday