The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the East Midlands region.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Google Analytics
Rank 163 159 143
Rank change year-on-year
-4 -16
Permanent jobs citing Google Analytics 2 8 21
As % of all permanent IT jobs located in the East Midlands 0.065% 0.235% 0.598%
As % of the Business Applications category 0.976% 3.008% 8.015%
Number of salaries quoted 1 6 17
Average salary £36,000 £22,500 £30,000
Average salary % change year-on-year
+60.00% -25.00%
UK excluding London average salary £30,000 £30,000 £30,000
All Business Applications
East Midlands
Permanent IT job ads with a match in the
Business Applications category
205 266 262
As % of all permanent IT jobs located in the East Midlands 6.615% 7.824% 7.458%
Number of salaries quoted 168 215 216
Average salary £47,500 £45,000 £40,000
Average salary % change year-on-year
+5.55% +12.50%
90% offered a salary of more than £32,500 £30,500 £30,000
10% offered a salary of more than £60,900 £65,000 £60,000
UK excluding London average salary £47,500 £50,000 £50,000
% change year-on-year
-5.00% -
Google Analytics
England

Google Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the East Midlands region as a proportion of the total demand within the Business Applications category.

East Midlands Google Analytics Jobs Demand Trend

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the East Midlands region.

East Midlands Google Analytics Salary Trend

Google Analytics
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 22 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Leicestershire -6 1 £36,000 +12.50%
Northamptonshire - 1 - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills

For the 6 months to 22 May 2013, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 12 (100.00%) Google
1 12 (100.00%) Analytics
2 7 (58.33%) SEO
3 6 (50.00%) Marketing
3 6 (50.00%) HTML
4 5 (41.67%) Microsoft
4 5 (41.67%) Social Media
5 4 (33.33%) Online Marketing
6 3 (25.00%) SharePoint 2010
6 3 (25.00%) Degree
6 3 (25.00%) SharePoint Server
6 3 (25.00%) Sitecore CMS
6 3 (25.00%) Sitecore
6 3 (25.00%) Adobe
6 3 (25.00%) MS Excel
6 3 (25.00%) SharePoint
6 3 (25.00%) E-Commerce
6 3 (25.00%) PHP
6 3 (25.00%) SLA
6 3 (25.00%) CSS
6 3 (25.00%) CMS
7 2 (16.67%) WinForms
7 2 (16.67%) Web Development
7 2 (16.67%) .NET Framework
7 2 (16.67%) Pay per click
7 2 (16.67%) Statistics
7 2 (16.67%) Web Analytics
7 2 (16.67%) Omniture
7 2 (16.67%) Email Marketing
7 2 (16.67%) jQuery

Google Analytics
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Development
1 6 (50.00%) HTML
2 3 (25.00%) CSS
3 2 (16.67%) WinForms
3 2 (16.67%) .NET Framework
3 2 (16.67%) jQuery
3 2 (16.67%) Web Services
3 2 (16.67%) .NET
3 2 (16.67%) CSS3
3 2 (16.67%) HTML5
4 1 (8.333%) J2EE
4 1 (8.333%) Flash
Application Platforms
1 3 (25.00%) SharePoint 2010
1 3 (25.00%) SharePoint Server
1 3 (25.00%) Sitecore CMS
1 3 (25.00%) SharePoint
1 3 (25.00%) CMS
2 2 (16.67%) IIS
Applications
1 3 (25.00%) MS Excel
2 2 (16.67%) Photoshop
2 2 (16.67%) Fireworks
3 1 (8.333%) MS Office
Business Applications
1 1 (8.333%) WebTrends
Communications & Networking
1 1 (8.333%) Internet
1 1 (8.333%) HTTP
Database & Business Intelligence
1 2 (16.67%) SQL Server
Development Applications
1 2 (16.67%) Oracle Forms
1 2 (16.67%) Dreamweaver
2 1 (8.333%) LoadRunner
General
1 6 (50.00%) Marketing
2 1 (8.333%) Retail
Job Titles
1 3 (25.00%) Applications Support
2 2 (16.67%) Support Engineer
2 2 (16.67%) Web Development Manager
2 2 (16.67%) Applications Support Engineer
2 2 (16.67%) Analyst
2 2 (16.67%) Development Manager
2 2 (16.67%) Web Manager
2 2 (16.67%) Development Team Manager
3 1 (8.333%) Support Analyst Programmer
3 1 (8.333%) SEO Executive
3 1 (8.333%) SEO Manager
3 1 (8.333%) Configuration Engineer
3 1 (8.333%) Coordinator
3 1 (8.333%) Junior
3 1 (8.333%) Marketing Executive
3 1 (8.333%) Analyst Programmer
3 1 (8.333%) Programmer
3 1 (8.333%) Support Analyst
3 1 (8.333%) Applications Support Analyst
3 1 (8.333%) Performance Engineer
Miscellaneous
1 5 (41.67%) Social Media
2 2 (16.67%) Statistics
Operating Systems
1 2 (16.67%) Windows
Processes & Methodologies
1 12 (100.00%) Analytics
2 7 (58.33%) SEO
3 4 (33.33%) Online Marketing
4 3 (25.00%) E-Commerce
5 2 (16.67%) Web Development
5 2 (16.67%) Pay per click
5 2 (16.67%) Web Analytics
5 2 (16.67%) Email Marketing
5 2 (16.67%) Time Management
5 2 (16.67%) Link Building
6 1 (8.333%) OWASP
6 1 (8.333%) User Acceptance Testing
6 1 (8.333%) Performance Testing
6 1 (8.333%) Load Testing
6 1 (8.333%) Stress Testing
6 1 (8.333%) Internet Marketing
6 1 (8.333%) Digital Marketing
6 1 (8.333%) Data Analysis
Programming Languages
1 3 (25.00%) PHP
2 2 (16.67%) C#
2 2 (16.67%) JavaScript
2 2 (16.67%) SQL
2 2 (16.67%) VB.NET
3 1 (8.333%) PL/SQL
3 1 (8.333%) Java
Qualifications
1 3 (25.00%) Degree
2 1 (8.333%) ISEB
Quality Assurance & Compliance
1 3 (25.00%) SLA
Vendors
1 12 (100.00%) Google
2 5 (41.67%) Microsoft
3 3 (25.00%) Sitecore
3 3 (25.00%) Adobe
4 2 (16.67%) Omniture
4 2 (16.67%) Oracle
4 2 (16.67%) Hitwise
5 1 (8.333%) Facebook
5 1 (8.333%) Twitter
5 1 (8.333%) Coremetrics
Nottingham, Nottinghamshire
YOUR SKILLS AND EXPERIENCE: Experience of using web analytics tools such as Coremetrics, Omniture, Google. Analytics, Webtrends... A degree (or equivalent) preferably in Statistics, Mathematics, Marketing, Economics or...
Harnham
Salary: £35000 - £36000 per annum
Posted: 16 May 2013