The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 160 173 168
Rank change year-on-year
+13 -5
Permanent jobs citing Google Analytics 16 7 3
As % of all permanent IT jobs located in the East Midlands 0.43% 0.19% 0.095%
As % of the Cloud Services category 7.05% 5.04% 2.38%
Number of salaries quoted 10 4 3
Average salary £36,250 £32,000 £36,000
Average salary % change year-on-year
+13.28% -11.11%
90% offered a salary of more than £27,500 £30,000 £23,200
10% offered a salary of more than £52,750 £34,000 £46,400
UK excluding London average salary £34,066 £30,500 £30,000
% change year-on-year
+11.69% +1.66%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the East Midlands region.

Cloud Services Category
East Midlands
Permanent IT job ads with a match in the
Cloud Services category
227 139 126
As % of all permanent IT jobs located in the East Midlands 6.16% 3.75% 4.00%
Number of salaries quoted 198 101 92
Average salary £45,000 £45,000 £44,000
Average salary % change year-on-year
- +2.27%
90% offered a salary of more than £23,000 £27,500 £37,500
10% offered a salary of more than £60,000 £57,500 £54,300
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the East Midlands region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the East Midlands region.

Google Analytics Salary Trend in the East Midlands

Google Analytics
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the East Midlands region over the 3 months to 3 July 2015.

Google Analytics Salary Histogram in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +22 7 £27,500 -19.11%
Northamptonshire 0 6 £42,500 +41.66%
Nottinghamshire - 3 - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 3 July 2015, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 30 (100.00%) Google
1 30 (100.00%) Analytics
2 22 (73.33%) Marketing
3 14 (46.67%) Pay per click
4 11 (36.67%) SEO
5 10 (33.33%) HTML
6 8 (26.67%) Social Media
6 8 (26.67%) Web Analytics
7 7 (23.33%) Digital Marketing
8 6 (20.00%) Omniture
8 6 (20.00%) Microsoft
9 5 (16.67%) CSS
9 5 (16.67%) JavaScript
9 5 (16.67%) E-Commerce
9 5 (16.67%) Finance
9 5 (16.67%) WordPress
9 5 (16.67%) Email Marketing
9 5 (16.67%) Adobe Analytics
9 5 (16.67%) Analytical Skills
10 4 (13.33%) Marketing Strategy
10 4 (13.33%) Time Management
10 4 (13.33%) Competitor Analysis
10 4 (13.33%) Web Development
10 4 (13.33%) MS Excel
10 4 (13.33%) WebTrends
10 4 (13.33%) Project Management
11 3 (10.00%) SQL
11 3 (10.00%) MS Office
11 3 (10.00%) Advertising
11 3 (10.00%) Degree

Google Analytics
Top Related IT Skills in the East Midlands by Category

For the 6 months to 3 July 2015, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (16.67%) WordPress
2 2 (6.67%) SharePoint
2 2 (6.67%) CMS
3 1 (3.33%) Joomla!
3 1 (3.33%) SAS
3 1 (3.33%) Sitecore CMS
Applications
1 4 (13.33%) MS Excel
2 3 (10.00%) MS Office
Business Applications
1 4 (13.33%) WebTrends
2 1 (3.33%) Dynamics CRM
Cloud Services
1 5 (16.67%) Adobe Analytics
2 1 (3.33%) GitHub
Development Applications
1 2 (6.67%) JIRA
General
1 22 (73.33%) Marketing
2 5 (16.67%) Finance
3 3 (10.00%) Advertising
4 1 (3.33%) Publishing
4 1 (3.33%) Banking
4 1 (3.33%) Retail
Job Titles
1 12 (40.00%) Analyst
2 9 (30.00%) PPC Specialist
2 9 (30.00%) PPC Manager
2 9 (30.00%) PPC Analyst
2 9 (30.00%) PPC Executive
3 4 (13.33%) SEO Specialist
3 4 (13.33%) Web Analyst
4 2 (6.67%) Project Manager
4 2 (6.67%) E-Commerce Project Manager
4 2 (6.67%) E-Commerce Manager
5 1 (3.33%) Marketing Manager
5 1 (3.33%) Developer
5 1 (3.33%) Consultant
5 1 (3.33%) Account Manager
5 1 (3.33%) Administrator
5 1 (3.33%) Technical Manager
5 1 (3.33%) Digital Marketing Consultant
5 1 (3.33%) Digital Marketing Manager
5 1 (3.33%) Marketing Consultant
5 1 (3.33%) Marketing Executive
Libraries, Frameworks & Software Standards
1 10 (33.33%) HTML
2 5 (16.67%) CSS
3 1 (3.33%) jQuery
3 1 (3.33%) HTML5
3 1 (3.33%) CSS3
3 1 (3.33%) Sass
3 1 (3.33%) Twitter Bootstrap
Miscellaneous
1 8 (26.67%) Social Media
2 5 (16.67%) Analytical Skills
3 3 (10.00%) Statistics
4 2 (6.67%) User Experience
5 1 (3.33%) Algorithms
5 1 (3.33%) Mathematics
5 1 (3.33%) Mobile App
Processes & Methodologies
1 30 (100.00%) Analytics
2 14 (46.67%) Pay per click
3 11 (36.67%) SEO
4 8 (26.67%) Web Analytics
5 7 (23.33%) Digital Marketing
6 5 (16.67%) E-Commerce
6 5 (16.67%) Email Marketing
7 4 (13.33%) Marketing Strategy
7 4 (13.33%) Time Management
7 4 (13.33%) Project Management
7 4 (13.33%) Competitor Analysis
7 4 (13.33%) Web Development
8 3 (10.00%) Content Management
9 2 (6.67%) Scrum
9 2 (6.67%) Agile Software Development
9 2 (6.67%) Agile Project Management
10 1 (3.33%) Data Protection
10 1 (3.33%) Multivariate Testing
10 1 (3.33%) Product Management
10 1 (3.33%) Online Marketing
Programming Languages
1 5 (16.67%) JavaScript
2 3 (10.00%) SQL
Qualifications
1 3 (10.00%) Degree
Quality Assurance & Compliance
1 1 (3.33%) QA
Vendors
1 30 (100.00%) Google
2 6 (20.00%) Microsoft
2 6 (20.00%) Omniture
3 3 (10.00%) Coremetrics
3 3 (10.00%) Facebook
4 2 (6.67%) Twitter
4 2 (6.67%) Adobe
5 1 (3.33%) Yahoo!
5 1 (3.33%) Sitecore
5 1 (3.33%) ClickTale
5 1 (3.33%) Hitwise
5 1 (3.33%) Tableau
5 1 (3.33%) IBM