The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 22 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / East Midlands
Rank 139 167 159
Rank change year-on-year
+28 -8
Permanent jobs citing Google Analytics 18 4 15
As % of all permanent IT jobs located in the East Midlands 0.63% 0.12% 0.48%
As % of the Cloud Services category 5.41% 1.11% 8.67%
Number of salaries quoted 9 4 10
Median salary £27,500 £27,500 £28,000
Median salary % change year-on-year
- -1.78%
90% offered a salary of more than £18,700 £22,950 £24,750
10% offered a salary of more than £60,000 £36,250 £41,000
UK excluding London median salary £35,000 £33,750 £30,000
% change year-on-year
+3.70% +12.50%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the East Midlands region.

Cloud Services Category
East Midlands
Permanent IT job ads with a match in the
Cloud Services category
333 359 173
As % of all permanent IT jobs located in the East Midlands 11.66% 11.21% 5.53%
Number of salaries quoted 266 241 139
Median salary £42,500 £43,500 £42,500
Median salary % change year-on-year
-2.29% +2.35%
90% offered a salary of more than £22,650 £28,500 £27,500
10% offered a salary of more than £65,000 £55,000 £67,500
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in the East Midlands

The demand trend of job ads across the East Midlands region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the East Midlands region.

Google Analytics Salary Trend in the East Midlands

Google Analytics
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the East Midlands region over the 3 months to 22 February 2017.

Google Analytics Salary Histogram in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 22 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire - 7 £27,500 -
Leicestershire +4 6 - - 2
Derbyshire - 3 £60,000 - 1
Northamptonshire - 2 £17,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 22 February 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Google Analytics.

1 33 (100.00%) Google
1 33 (100.00%) Analytics
2 25 (75.76%) Marketing
3 15 (45.45%) Microsoft
4 14 (42.42%) JavaScript
5 13 (39.39%) CMS
6 11 (33.33%) Digital Marketing
7 10 (30.30%) HTML
7 10 (30.30%) SEO
8 9 (27.27%) Web Analytics
8 9 (27.27%) E-Commerce
9 8 (24.24%) C#
9 8 (24.24%) IIS
9 8 (24.24%) SQL
9 8 (24.24%) VB.NET
9 8 (24.24%) .NET
9 8 (24.24%) ASP.NET
9 8 (24.24%) Web Services
9 8 (24.24%) Windows
9 8 (24.24%) SharePoint
9 8 (24.24%) SLA
9 8 (24.24%) MVC
9 8 (24.24%) WinForms
9 8 (24.24%) Agile Software Development
9 8 (24.24%) .NET Framework
9 8 (24.24%) Degree
9 8 (24.24%) Umbraco
9 8 (24.24%) Sitecore CMS
9 8 (24.24%) Sitecore
9 8 (24.24%) ASP.NET Web Forms

Google Analytics
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (39.39%) CMS
2 8 (24.24%) IIS
2 8 (24.24%) SharePoint
2 8 (24.24%) Sitecore CMS
2 8 (24.24%) Umbraco
3 4 (12.12%) WordPress
4 1 (3.03%) Joomla!
Applications
1 6 (18.18%) MS Excel
2 3 (9.09%) InDesign
2 3 (9.09%) MS Office
2 3 (9.09%) Photoshop
3 1 (3.03%) Spreadsheet
Business Applications
1 2 (6.06%) WebTrends
2 1 (3.03%) Magento
Cloud Services
1 4 (12.12%) AdWords
2 2 (6.06%) Adobe Analytics
Communications & Networking
1 6 (18.18%) Internet
2 1 (3.03%) DAB
Database & Business Intelligence
1 2 (6.06%) Big Data
Development Applications
1 1 (3.03%) Visual Website Optimizer
General
1 25 (75.76%) Marketing
2 3 (9.09%) Publishing
3 2 (6.06%) Advertising
3 2 (6.06%) Retail
Job Titles
1 11 (33.33%) Developer
2 9 (27.27%) Analyst
3 5 (15.15%) Web Analyst
4 4 (12.12%) .NET Analyst Programmer
4 4 (12.12%) .NET Developer
4 4 (12.12%) .NET Programmer
4 4 (12.12%) Analyst Developer
4 4 (12.12%) Analyst Programmer
4 4 (12.12%) Applications Developer
4 4 (12.12%) Applications Support
4 4 (12.12%) ASP.NET MVC Developer
4 4 (12.12%) C# .NET Developer
4 4 (12.12%) C# Developer
4 4 (12.12%) C# Programmer
4 4 (12.12%) Developer Analyst
4 4 (12.12%) Programmer
4 4 (12.12%) SEO Manager
4 4 (12.12%) SQL Analyst
4 4 (12.12%) SQL Developer
4 4 (12.12%) SQL Programmer
Libraries, Frameworks & Software Standards
1 10 (30.30%) HTML
2 8 (24.24%) .NET
2 8 (24.24%) .NET Framework
2 8 (24.24%) ASP.NET
2 8 (24.24%) ASP.NET Web Forms
2 8 (24.24%) Web Services
2 8 (24.24%) WinForms
3 7 (21.21%) CSS
4 3 (9.09%) LAMP
4 3 (9.09%) XML
Miscellaneous
1 7 (21.21%) Social Media
2 6 (18.18%) Algorithms
3 4 (12.12%) User Experience
4 3 (9.09%) Analytical Skills
5 2 (6.06%) Video on Demand
Operating Systems
1 8 (24.24%) Windows
Processes & Methodologies
1 33 (100.00%) Analytics
2 11 (33.33%) Digital Marketing
3 10 (30.30%) SEO
4 9 (27.27%) E-Commerce
4 9 (27.27%) Web Analytics
5 8 (24.24%) Agile Software Development
5 8 (24.24%) MVC
6 7 (21.21%) A/B Testing
6 7 (21.21%) Actionable Insight
7 6 (18.18%) Pay per click
8 5 (15.15%) Business Development
9 4 (12.12%) Web Development
10 3 (9.09%) Business Analysis
10 3 (9.09%) Data Analytics
10 3 (9.09%) Multivariate Testing
10 3 (9.09%) Online Marketing
10 3 (9.09%) Personalization
10 3 (9.09%) Web Design
11 2 (6.06%) Data Visualisation
11 2 (6.06%) Visualisation
Programming Languages
1 14 (42.42%) JavaScript
2 8 (24.24%) C#
2 8 (24.24%) SQL
2 8 (24.24%) VB.NET
3 3 (9.09%) Python
Qualifications
1 8 (24.24%) Degree
Quality Assurance & Compliance
1 8 (24.24%) SLA
2 1 (3.03%) QA
Vendors
1 33 (100.00%) Google
2 15 (45.45%) Microsoft
3 8 (24.24%) Sitecore
4 5 (15.15%) Adobe
5 3 (9.09%) Monetate
5 3 (9.09%) Tealeaf
6 2 (6.06%) DoubleClick
7 1 (3.03%) Optimizely
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