The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 177 155 166
Rank change year-on-year
-22 +11
Permanent jobs citing Google Analytics 1 10 11
As % of all permanent IT jobs located in the East Midlands 0.027% 0.31% 0.33%
As % of the Business Applications category 0.38% 3.11% 3.48%
Number of salaries quoted 1 7 11
Average salary £28,000 £27,500 £40,000
Average salary % change year-on-year
+1.81% -31.25%
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the East Midlands region.

Business Applications Category
East Midlands
Permanent IT job ads with a match in the
Business Applications category
265 322 316
As % of all permanent IT jobs located in the East Midlands 7.25% 9.94% 9.42%
Number of salaries quoted 226 289 271
Average salary £50,000 £45,000 £47,500
Average salary % change year-on-year
+11.11% -5.26%
90% offered a salary of more than £30,150 £30,000 £32,500
10% offered a salary of more than £60,000 £62,500 £60,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the East Midlands region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the East Midlands region.

Google Analytics Salary Trend in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire -3 1 £28,000 +1.81%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 23 September 2014, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 10 (100.00%) Google
1 10 (100.00%) Analytics
2 7 (70.00%) Retail
2 7 (70.00%) E-Commerce
3 6 (60.00%) SEO
3 6 (60.00%) Marketing
4 5 (50.00%) Pay per click
5 4 (40.00%) SQL
5 4 (40.00%) Analytical Skills
5 4 (40.00%) Email Marketing
6 2 (20.00%) User Experience
6 2 (20.00%) Social Media
6 2 (20.00%) HTML
6 2 (20.00%) CRM
7 1 (10.00%) C#
7 1 (10.00%) JavaScript
7 1 (10.00%) Microsoft
7 1 (10.00%) .NET
7 1 (10.00%) SQL Server
7 1 (10.00%) Photoshop
7 1 (10.00%) MS Office
7 1 (10.00%) ASP.NET
7 1 (10.00%) CSS
7 1 (10.00%) Windows
7 1 (10.00%) OO
7 1 (10.00%) Drupal
7 1 (10.00%) Advertising
7 1 (10.00%) Content Management
7 1 (10.00%) Logistics
7 1 (10.00%) Web Analytics

Google Analytics
Top Related IT Skills in the East Midlands by Category

For the 6 months to 23 September 2014, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (10.00%) Drupal
Applications
1 1 (10.00%) Photoshop
1 1 (10.00%) MS Office
Database & Business Intelligence
1 1 (10.00%) SQL Server
1 1 (10.00%) SQL Server 2008
General
1 7 (70.00%) Retail
2 6 (60.00%) Marketing
3 1 (10.00%) Advertising
Job Titles
1 5 (50.00%) Analyst
2 4 (40.00%) PPC Specialist
2 4 (40.00%) PPC Manager
2 4 (40.00%) PPC Analyst
2 4 (40.00%) PPC Executive
3 2 (20.00%) User Experience Architect
3 2 (20.00%) Architect
4 1 (10.00%) Developer
4 1 (10.00%) Web Developer
4 1 (10.00%) Applications Support
4 1 (10.00%) 2nd Line Support
4 1 (10.00%) E-Commerce Manager
4 1 (10.00%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 2 (20.00%) HTML
2 1 (10.00%) .NET
2 1 (10.00%) ASP.NET
2 1 (10.00%) CSS
2 1 (10.00%) jQuery
2 1 (10.00%) Google Maps API
Miscellaneous
1 4 (40.00%) Analytical Skills
2 2 (20.00%) Social Media
2 2 (20.00%) User Experience
Operating Systems
1 1 (10.00%) Windows
Processes & Methodologies
1 10 (100.00%) Analytics
2 7 (70.00%) E-Commerce
3 6 (60.00%) SEO
4 5 (50.00%) Pay per click
5 4 (40.00%) Email Marketing
6 2 (20.00%) CRM
7 1 (10.00%) OO
7 1 (10.00%) Customer Engagement
7 1 (10.00%) Online Marketing
7 1 (10.00%) Content Management
7 1 (10.00%) Logistics
7 1 (10.00%) Web Analytics
Programming Languages
1 4 (40.00%) SQL
2 1 (10.00%) C#
2 1 (10.00%) JavaScript
Vendors
1 10 (100.00%) Google
2 1 (10.00%) Facebook
2 1 (10.00%) Twitter
2 1 (10.00%) Microsoft
Northampton, Northamptonshire
TheSmartList
Salary: £20-35k dependent on experience
Posted: 4 days ago
Kettering, Northamptonshire
TheSmartList
Salary: £25-35k dependent on experience
Posted: 12 days ago
Northampton, Northamptonshire
TheSmartList
Salary: £20-35k dependent on experience
Posted: 12 days ago
Skegness
Hays IT - Uk Posting account
Salary: £14000.00 - £20000.00 per annum
Posted: 17 days ago
Holloway, Derbyshire
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 20 days ago