The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 30 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Jun 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 163 175 181
Rank change year-on-year
+12 +6
Permanent jobs citing Google Analytics 16 17 8
As % of all permanent IT jobs located in the East Midlands 0.48% 0.46% 0.21%
As % of the Cloud Services category 4.58% 7.08% 5.10%
Number of salaries quoted 16 11 5
Median salary £33,750 £40,000 £30,000
Median salary % change year-on-year
-15.62% +33.33%
UK excluding London median salary £32,500 £34,066 £31,500
% change year-on-year
-4.59% +8.14%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the East Midlands region.

Cloud Services Category
East Midlands
Permanent IT job ads with a match in the
Cloud Services category
349 240 157
As % of all permanent IT jobs located in the East Midlands 10.54% 6.44% 4.11%
Number of salaries quoted 312 209 112
Median salary £40,000 £45,000 £45,000
Median salary % change year-on-year
-11.11% -
90% offered a salary of more than £27,775 £24,100 £27,500
10% offered a salary of more than £62,500 £50,000 £57,500
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in the East Midlands

The demand trend of job ads across the East Midlands region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the East Midlands region.

Google Analytics Salary Trend in the East Midlands

Google Analytics
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the East Midlands region over the 3 months to 30 June 2016.

Google Analytics Salary Histogram in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 30 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northamptonshire +9 5 £32,500 -31.57%
Nottinghamshire +9 5 £37,500 -
Leicestershire -1 3 £32,500 +18.18%
Lincolnshire - 2 £22,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 30 June 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Google Analytics.

1 22 (100.00%) Google
1 22 (100.00%) Analytics
2 17 (77.27%) Marketing
3 12 (54.55%) SEO
4 11 (50.00%) Pay per click
5 10 (45.45%) Digital Marketing
6 9 (40.91%) HTML
6 9 (40.91%) CSS
7 7 (31.82%) Email Marketing
8 6 (27.27%) E-Commerce
8 6 (27.27%) Internet
8 6 (27.27%) Social Media
8 6 (27.27%) AdWords
8 6 (27.27%) Social Media Management
9 5 (22.73%) Internet Marketing
9 5 (22.73%) Competitor Analysis
9 5 (22.73%) Web Analytics
10 4 (18.18%) CMS
10 4 (18.18%) Advertising
10 4 (18.18%) Project Management
10 4 (18.18%) Adobe
10 4 (18.18%) JavaScript
10 4 (18.18%) jQuery
10 4 (18.18%) Sitecore
10 4 (18.18%) Algorithms
11 3 (13.64%) LESS
11 3 (13.64%) Data Visualisation
11 3 (13.64%) CSS3
11 3 (13.64%) Link Building
11 3 (13.64%) Facebook

Google Analytics
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (18.18%) CMS
2 3 (13.64%) Joomla!
2 3 (13.64%) WordPress
3 2 (9.09%) Sitecore CMS
4 1 (4.55%) Apache Solr
4 1 (4.55%) IIS
4 1 (4.55%) SAS
4 1 (4.55%) SharePoint
4 1 (4.55%) SharePoint 2010
4 1 (4.55%) SharePoint 2013
4 1 (4.55%) SharePoint Server
Applications
1 1 (4.55%) MS Excel
1 1 (4.55%) Photoshop
1 1 (4.55%) SPSS
Business Applications
1 3 (13.64%) Magento
Cloud Services
1 6 (27.27%) AdWords
2 1 (4.55%) Adobe Creative Cloud
2 1 (4.55%) GitHub
Communications & Networking
1 6 (27.27%) Internet
Database & Business Intelligence
1 1 (4.55%) MS Access
1 1 (4.55%) QlikView
1 1 (4.55%) SQL Server
Development Applications
1 3 (13.64%) Visual Website Optimizer
2 1 (4.55%) Grunt
General
1 17 (77.27%) Marketing
2 4 (18.18%) Advertising
3 2 (9.09%) Manufacturing
4 1 (4.55%) Finance
Job Titles
1 10 (45.45%) Analyst
2 5 (22.73%) Web Analyst
3 4 (18.18%) SEO Analyst
4 3 (13.64%) Coordinator
4 3 (13.64%) Google Analytics Analyst
4 3 (13.64%) Insight Analyst
4 3 (13.64%) Web Analytics Analyst
5 2 (9.09%) Developer
5 2 (9.09%) Digital Analyst
5 2 (9.09%) Digital Marketer
5 2 (9.09%) Digital Marketing Analyst
5 2 (9.09%) Digital Marketing Manager
5 2 (9.09%) Google Analytics Web Analyst
5 2 (9.09%) Junior
5 2 (9.09%) Marketing Analyst
5 2 (9.09%) Marketing Manager
5 2 (9.09%) PPC Analyst
5 2 (9.09%) Web Manager
6 1 (4.55%) .NET Developer
6 1 (4.55%) Junior Analyst
Libraries, Frameworks & Software Standards
1 9 (40.91%) CSS
1 9 (40.91%) HTML
2 4 (18.18%) jQuery
3 3 (13.64%) .NET
3 3 (13.64%) CSS3
3 3 (13.64%) HTML5
3 3 (13.64%) LESS
4 1 (4.55%) .NET Framework
4 1 (4.55%) Ajax
4 1 (4.55%) AngularJS
4 1 (4.55%) ASP.NET
4 1 (4.55%) ASP.NET MVC
4 1 (4.55%) Boost C++ Libraries
4 1 (4.55%) Entity Framework
4 1 (4.55%) JSON
4 1 (4.55%) Twitter Bootstrap
4 1 (4.55%) WCF
4 1 (4.55%) Web Services
4 1 (4.55%) WinForms
4 1 (4.55%) WPF
Miscellaneous
1 6 (27.27%) Social Media
2 4 (18.18%) Algorithms
3 3 (13.64%) Analytical Skills
3 3 (13.64%) Visualisation
4 2 (9.09%) Copywriting
Operating Systems
1 1 (4.55%) Windows
Processes & Methodologies
1 22 (100.00%) Analytics
2 12 (54.55%) SEO
3 11 (50.00%) Pay per click
4 10 (45.45%) Digital Marketing
5 7 (31.82%) Email Marketing
6 6 (27.27%) E-Commerce
6 6 (27.27%) Social Media Management
7 5 (22.73%) Competitor Analysis
7 5 (22.73%) Internet Marketing
7 5 (22.73%) Web Analytics
8 4 (18.18%) Project Management
9 3 (13.64%) B2C
9 3 (13.64%) Business Intelligence
9 3 (13.64%) Data Visualisation
9 3 (13.64%) Front End Development
9 3 (13.64%) Link Building
9 3 (13.64%) MVC
9 3 (13.64%) Online Marketing
9 3 (13.64%) Responsive Web Design
9 3 (13.64%) Website Architecture
Programming Languages
1 4 (18.18%) JavaScript
2 3 (13.64%) PHP
2 3 (13.64%) SQL
3 1 (4.55%) C#
3 1 (4.55%) C++
3 1 (4.55%) Java
3 1 (4.55%) VB
3 1 (4.55%) VB.NET
Quality Assurance & Compliance
1 2 (9.09%) QA
2 1 (4.55%) SLA
Vendors
1 22 (100.00%) Google
2 4 (18.18%) Adobe
2 4 (18.18%) Sitecore
3 3 (13.64%) Coremetrics
3 3 (13.64%) Facebook
3 3 (13.64%) Twitter
4 2 (9.09%) Microsoft
4 2 (9.09%) Optimizely
5 1 (4.55%) Endeca
5 1 (4.55%) Omniture
5 1 (4.55%) Tableau