The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 178 172 159
Rank change year-on-year
-6 -13
Permanent jobs citing Google Analytics 5 8 10
As % of all permanent IT jobs located in the East Midlands 0.14% 0.24% 0.32%
As % of the Business Applications category 1.77% 2.50% 3.24%
Number of salaries quoted 4 7 10
Average salary £25,500 £27,500 £35,000
Average salary % change year-on-year
-7.27% -21.42%
90% offered a salary of more than £25,000 £23,200 £27,350
10% offered a salary of more than £27,400 £36,500 £40,000
UK excluding London average salary £31,000 £30,000 £32,500
% change year-on-year
+3.33% -7.69%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the East Midlands region.

Business Applications Category
East Midlands
Permanent IT job ads with a match in the
Business Applications category
283 320 309
As % of all permanent IT jobs located in the East Midlands 7.76% 9.49% 10.02%
Number of salaries quoted 236 281 273
Average salary £50,000 £45,000 £47,500
Average salary % change year-on-year
+11.11% -5.26%
90% offered a salary of more than £35,000 £30,001 £32,500
10% offered a salary of more than £80,000 £62,500 £60,000
UK excluding London average salary £50,000 £50,000 £48,500
% change year-on-year
- +3.09%

Google Analytics
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the East Midlands region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the East Midlands region.

Google Analytics Salary Trend in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 21 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +4 5 £25,500 -7.27% 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 21 October 2014, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 9 (100.00%) Google
1 9 (100.00%) Analytics
2 7 (77.78%) E-Commerce
3 6 (66.67%) HTML
4 5 (55.56%) SEO
4 5 (55.56%) Marketing
4 5 (55.56%) Social Media
5 4 (44.44%) Online Marketing
5 4 (44.44%) CSS
5 4 (44.44%) Retail
6 3 (33.33%) Degree
6 3 (33.33%) Psychology
6 3 (33.33%) Email Marketing
6 3 (33.33%) Digital Marketing
6 3 (33.33%) B2B
6 3 (33.33%) B2C
6 3 (33.33%) Analytical Skills
7 2 (22.22%) User Experience
8 1 (11.11%) OO
8 1 (11.11%) CRM
8 1 (11.11%) Advertising
8 1 (11.11%) Microsoft
8 1 (11.11%) Mobile Commerce
8 1 (11.11%) JavaScript
8 1 (11.11%) .NET
8 1 (11.11%) SQL Server
8 1 (11.11%) Photoshop
8 1 (11.11%) ASP.NET
8 1 (11.11%) jQuery
8 1 (11.11%) Google Maps API

Google Analytics
Top Related IT Skills in the East Midlands by Category

For the 6 months to 21 October 2014, IT jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 1 (11.11%) Photoshop
1 1 (11.11%) Spreadsheet
Database & Business Intelligence
1 1 (11.11%) SQL Server
1 1 (11.11%) SQL Server 2008
General
1 5 (55.56%) Marketing
2 4 (44.44%) Retail
3 1 (11.11%) Advertising
Job Titles
1 3 (33.33%) Marketing Manager
1 3 (33.33%) Content Manager
2 2 (22.22%) User Experience Architect
2 2 (22.22%) Architect
3 1 (11.11%) Developer
3 1 (11.11%) Analyst
3 1 (11.11%) Web Developer
3 1 (11.11%) E-Commerce Manager
3 1 (11.11%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 6 (66.67%) HTML
2 4 (44.44%) CSS
3 1 (11.11%) .NET
3 1 (11.11%) ASP.NET
3 1 (11.11%) jQuery
3 1 (11.11%) Google Maps API
Miscellaneous
1 5 (55.56%) Social Media
2 3 (33.33%) Psychology
2 3 (33.33%) Analytical Skills
3 2 (22.22%) User Experience
4 1 (11.11%) Mobile App
Processes & Methodologies
1 9 (100.00%) Analytics
2 7 (77.78%) E-Commerce
3 5 (55.56%) SEO
4 4 (44.44%) Online Marketing
5 3 (33.33%) Email Marketing
5 3 (33.33%) Digital Marketing
5 3 (33.33%) B2B
5 3 (33.33%) B2C
6 1 (11.11%) OO
6 1 (11.11%) CRM
6 1 (11.11%) Mobile Commerce
6 1 (11.11%) Customer Engagement
6 1 (11.11%) Logistics
6 1 (11.11%) Web Analytics
6 1 (11.11%) Pay per click
Programming Languages
1 1 (11.11%) JavaScript
1 1 (11.11%) C#
Qualifications
1 3 (33.33%) Degree
Vendors
1 9 (100.00%) Google
2 1 (11.11%) Microsoft
2 1 (11.11%) Omniture
2 1 (11.11%) Coremetrics
2 1 (11.11%) Facebook
2 1 (11.11%) Twitter
Gainsborough, Lincolnshire
Searchability.co.uk
Salary: £40000 - £50000 per annum
Posted: 12 hours ago
Gainsborough, Lincolnshire
Searchability.co.uk
Salary: £25000 - £45000 per annum
Posted: 12 hours ago
Leicester, Leicestershire
Stafford-Sharp Associates
Salary: From £28,000 to £38,000 per annum £28-38k + Excellent Bens
Posted: 14 hours ago
Leicester
Mint Recruitment Solutions
Salary: £35000 - £40000 per annum + Bonus Scheme + Pension + More
Posted: 5 days ago
Lincolnshire
Circle Recruitment
Salary: £25000 - £30000 per annum
Posted: 6 days ago
Leicestershire
Mint Recruitment Solutions
Salary: £32000 - £36000 per annum + Excellent Bonus Scheme
Posted: 20 days ago
Nottingham, Nottinghamshire
RecruitmentRevolution.com
Posted: 20 days ago