The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 2 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
2 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 170 180 181
Rank change year-on-year
+10 +1
Permanent jobs citing Google Analytics 7 13 14
As % of all permanent IT jobs located in the East Midlands 0.22% 0.35% 0.36%
As % of the Cloud Services category 2.12% 5.88% 8.33%
Number of salaries quoted 7 8 13
Median salary £30,000 £37,389 £38,000
Median salary % change year-on-year
-19.76% -1.60%
UK excluding London median salary £33,500 £30,000 £30,500
% change year-on-year
+11.66% -1.63%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the East Midlands region.

Cloud Services Category
East Midlands
Permanent IT job ads with a match in the
Cloud Services category
330 221 168
As % of all permanent IT jobs located in the East Midlands 10.41% 5.95% 4.34%
Number of salaries quoted 269 193 134
Median salary £40,000 £45,000 £38,000
Median salary % change year-on-year
-11.11% +18.42%
90% offered a salary of more than £27,750 £24,800 £27,500
10% offered a salary of more than £55,000 £50,000 £57,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in the East Midlands

The demand trend of job ads across the East Midlands region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the East Midlands region.

Google Analytics Salary Trend in the East Midlands

Google Analytics
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Google Analytics across the East Midlands region over the 3 months to 2 May 2016.

Google Analytics Salary Histogram in the East Midlands

Google Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 2 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +13 3 £32,500 +0.69%
Northamptonshire +8 1 £35,000 -33.33%
Nottinghamshire +5 1 £28,000 +24.44%
Lincolnshire +3 1 £21,000 -10.63%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 2 May 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Google Analytics.

1 8 (100.00%) Google
1 8 (100.00%) Analytics
2 6 (75.00%) Marketing
3 3 (37.50%) SEO
3 3 (37.50%) Coremetrics
3 3 (37.50%) Pay per click
3 3 (37.50%) Digital Marketing
3 3 (37.50%) Email Marketing
4 2 (25.00%) Analytical Skills
4 2 (25.00%) Algorithms
4 2 (25.00%) AdWords
4 2 (25.00%) Internet
4 2 (25.00%) Project Management
4 2 (25.00%) E-Commerce
4 2 (25.00%) SQL
4 2 (25.00%) Adobe
5 1 (12.50%) SPSS
5 1 (12.50%) CSS
5 1 (12.50%) MS Access
5 1 (12.50%) Data Modelling
5 1 (12.50%) SAS
5 1 (12.50%) Business Intelligence
5 1 (12.50%) Microsoft
5 1 (12.50%) Finance
5 1 (12.50%) Manufacturing
5 1 (12.50%) Advertising
5 1 (12.50%) Stakeholder Management
5 1 (12.50%) Competitor Analysis
5 1 (12.50%) Web Analytics
5 1 (12.50%) Omniture

Google Analytics
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) Apache Solr
1 1 (12.50%) Joomla!
1 1 (12.50%) SAS
1 1 (12.50%) WordPress
Applications
1 1 (12.50%) SPSS
Business Applications
1 1 (12.50%) Magento
Cloud Services
1 2 (25.00%) AdWords
Communications & Networking
1 2 (25.00%) Internet
Database & Business Intelligence
1 1 (12.50%) MS Access
1 1 (12.50%) QlikView
General
1 6 (75.00%) Marketing
2 1 (12.50%) Advertising
2 1 (12.50%) Finance
2 1 (12.50%) Manufacturing
Job Titles
1 6 (75.00%) Analyst
2 2 (25.00%) Digital Analyst
2 2 (25.00%) Digital Marketing Analyst
2 2 (25.00%) Marketing Analyst
2 2 (25.00%) Web Analyst
3 1 (12.50%) Coordinator
3 1 (12.50%) Digital Marketing Manager
3 1 (12.50%) E-Commerce Analyst
3 1 (12.50%) Insight Analyst
3 1 (12.50%) Junior
3 1 (12.50%) Junior Analyst
3 1 (12.50%) Junior Web Analyst
3 1 (12.50%) Marketing Manager
3 1 (12.50%) SEO Analyst
3 1 (12.50%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 1 (12.50%) CSS
1 1 (12.50%) HTML
Miscellaneous
1 2 (25.00%) Algorithms
1 2 (25.00%) Analytical Skills
2 1 (12.50%) Social Media
2 1 (12.50%) Visualisation
Processes & Methodologies
1 8 (100.00%) Analytics
2 3 (37.50%) Digital Marketing
2 3 (37.50%) Email Marketing
2 3 (37.50%) Pay per click
2 3 (37.50%) SEO
3 2 (25.00%) E-Commerce
3 2 (25.00%) Project Management
4 1 (12.50%) Business Intelligence
4 1 (12.50%) Competitor Analysis
4 1 (12.50%) Data Modelling
4 1 (12.50%) Data Visualisation
4 1 (12.50%) Infographics
4 1 (12.50%) Internet Marketing
4 1 (12.50%) Link Building
4 1 (12.50%) Performance Analysis
4 1 (12.50%) Performance Optimisation
4 1 (12.50%) Stakeholder Management
4 1 (12.50%) Statistical Analysis
4 1 (12.50%) Web Analytics
4 1 (12.50%) Website Architecture
Programming Languages
1 2 (25.00%) SQL
Quality Assurance & Compliance
1 1 (12.50%) QA
Vendors
1 8 (100.00%) Google
2 3 (37.50%) Coremetrics
3 2 (25.00%) Adobe
4 1 (12.50%) Endeca
4 1 (12.50%) Microsoft
4 1 (12.50%) Omniture
4 1 (12.50%) Optimizely
4 1 (12.50%) Sitecore
4 1 (12.50%) Tableau