The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Edinburgh region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 30 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Jun 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 94 85 -
Rank change year-on-year
-9 -
Contract jobs citing Google Analytics 1 3 0
As % of all contract IT jobs located in Edinburgh 0.074% 0.21% -
As % of the Cloud Services category 1.82% 9.09% -
Number of daily rates quoted 0 3 0
Median daily rate - £363 -
UK excluding London median daily rate £300 £350 £300
% change year-on-year
-14.28% +16.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £10.00 £11.00
% change year-on-year
+96.10% -9.09%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Edinburgh region.

Cloud Services Category
Edinburgh
Contract IT job ads with a match in the
Cloud Services category
55 33 29
As % of all contract IT jobs located in Edinburgh 4.06% 2.29% 2.22%
Number of daily rates quoted 27 18 11
Median daily rate £388 £400 £418
Median daily rate % change year-on-year
-3.12% -4.19%
90% offered a daily rate of more than £295 £335 £405
10% offered a daily rate of more than £450 £413 £458
UK excluding London median daily rate £450 £388 £388
% change year-on-year
+16.12% -
Number of hourly rates quoted 0 0 2
Median hourly rate - - £32.00
UK excluding London median hourly rate £15.79 £25.00 £15.00
% change year-on-year
-36.86% +66.66%

Google Analytics
Jobs Demand Trend in Edinburgh

The demand trend of contract jobs across the Edinburgh region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Edinburgh region.

Google Analytics Daily Rate Trend in Edinburgh

Google Analytics
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Edinburgh region.

Google Analytics Hourly Rate Trend in Edinburgh

Google Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 30 June 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Google Analytics.

1 4 (100.00%) Google
1 4 (100.00%) Analytics
2 2 (50.00%) Kalman Filter
2 2 (50.00%) Disclosure Scotland
2 2 (50.00%) Tag Management
3 1 (25.00%) Digital Analytics
3 1 (25.00%) Content Development
3 1 (25.00%) Digital Content Management
3 1 (25.00%) Social Media Monitoring
3 1 (25.00%) Project Planning
3 1 (25.00%) MS Project Server
3 1 (25.00%) Information Architecture
3 1 (25.00%) Social Media
3 1 (25.00%) Skype for Business
3 1 (25.00%) Continuous Improvement
3 1 (25.00%) MS Project
3 1 (25.00%) MS Office
3 1 (25.00%) MS Excel
3 1 (25.00%) SharePoint
3 1 (25.00%) Microsoft
3 1 (25.00%) NHS
3 1 (25.00%) Management Information System
3 1 (25.00%) SEO
3 1 (25.00%) Finance
3 1 (25.00%) CMS
3 1 (25.00%) Agile Software Development
3 1 (25.00%) Banking
3 1 (25.00%) Multimedia
3 1 (25.00%) Content Management
3 1 (25.00%) Web Analytics

Google Analytics
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) CMS
1 1 (25.00%) MS Project Server
1 1 (25.00%) SharePoint
1 1 (25.00%) Skype for Business
Applications
1 1 (25.00%) MS Excel
1 1 (25.00%) MS Office
1 1 (25.00%) MS PowerPoint
1 1 (25.00%) MS Project
General
1 1 (25.00%) Banking
1 1 (25.00%) Finance
1 1 (25.00%) Multimedia
Job Titles
1 2 (50.00%) Analytics Manager
1 2 (50.00%) Insight Manager
2 1 (25.00%) Search Manager
2 1 (25.00%) Social Media Manager
Miscellaneous
1 1 (25.00%) Management Information System
1 1 (25.00%) NHS
1 1 (25.00%) Social Media
Processes & Methodologies
1 4 (100.00%) Analytics
2 2 (50.00%) Kalman Filter
2 2 (50.00%) Tag Management
3 1 (25.00%) Agile Software Development
3 1 (25.00%) Content Development
3 1 (25.00%) Content Management
3 1 (25.00%) Continuous Improvement
3 1 (25.00%) Digital Analytics
3 1 (25.00%) Digital Content Management
3 1 (25.00%) Information Architecture
3 1 (25.00%) Project Planning
3 1 (25.00%) SEO
3 1 (25.00%) Social Media Monitoring
3 1 (25.00%) Web Analytics
Quality Assurance & Compliance
1 2 (50.00%) Disclosure Scotland
Vendors
1 4 (100.00%) Google
2 1 (25.00%) Microsoft