The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Edinburgh region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 67 88 -
Rank change year-on-year
+21 -
Contract jobs citing Google Analytics 4 3 0
As % of all contract IT jobs located in Edinburgh 0.44% 0.20% -
As % of the Cloud Services category 7.69% 4.76% -
Number of daily rates quoted 0 1 0
Median daily rate - £275 -
UK excluding London median daily rate £385 £250 £300
% change year-on-year
+54.00% -16.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.00 £14.50 £40.00
% change year-on-year
+31.03% -63.75%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Edinburgh region.

Cloud Services Category
Edinburgh
Contract IT job ads with a match in the
Cloud Services category
52 63 33
As % of all contract IT jobs located in Edinburgh 5.70% 4.18% 2.29%
Number of daily rates quoted 30 34 17
Median daily rate £413 £300 £393
Median daily rate % change year-on-year
+37.50% -23.56%
90% offered a daily rate of more than £350 £272 £310
10% offered a daily rate of more than £500 £433 £438
UK excluding London median daily rate £440 £400 £420
% change year-on-year
+10.00% -4.76%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.25 £27.50 £18.00
% change year-on-year
-40.90% +52.77%

Google Analytics
Jobs Demand Trend in Edinburgh

The demand trend of contract jobs across the Edinburgh region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Edinburgh region.

Google Analytics Daily Rate Trend in Edinburgh

Google Analytics
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Edinburgh region.

Google Analytics Hourly Rate Trend in Edinburgh

Google Analytics
Top 8 Related IT Skills in Edinburgh

For the 6 months to 7 December 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Google Analytics.

1 4 (100.00%) Service Delivery
1 4 (100.00%) Google
1 4 (100.00%) Analytics
1 4 (100.00%) Digital Analytics
2 3 (75.00%) Disclosure Scotland
2 3 (75.00%) Google Tag Manager
3 1 (25.00%) Actionable Insight
3 1 (25.00%) Data Management

Google Analytics
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (75.00%) Google Tag Manager
Job Titles
1 4 (100.00%) Analyst
2 3 (75.00%) Performance Analyst
3 2 (50.00%) Digital Analyst
3 2 (50.00%) Digital Analytics Analyst
4 1 (25.00%) Analytics Consultant
4 1 (25.00%) Analytics Manager
4 1 (25.00%) Consultant
4 1 (25.00%) Digital Analytics Consultant
4 1 (25.00%) Digital Analytics Manager
4 1 (25.00%) Google Analytics Analyst
4 1 (25.00%) Google Analytics Manager
4 1 (25.00%) Performance Consultant
Processes & Methodologies
1 4 (100.00%) Analytics
1 4 (100.00%) Digital Analytics
1 4 (100.00%) Service Delivery
2 1 (25.00%) Actionable Insight
2 1 (25.00%) Data Management
Quality Assurance & Compliance
1 3 (75.00%) Disclosure Scotland
Vendors
1 4 (100.00%) Google