The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 86 77 73
Rank change year-on-year
-9 -4
Contract jobs citing Google Analytics 7 2 1
As % of all contract IT jobs located in Edinburgh 0.49% 0.15% 0.084%
As % of the Cloud Services category 8.86% 6.06% 12.50%
Number of daily rates quoted 5 1 0
Average daily rate £170 £188 -
Average daily rate % change year-on-year
-9.33% -
UK excluding London average daily rate £331 £300 £300
% change year-on-year
+10.41% -
Number of hourly rates quoted 0 0 1
Average hourly rate - - £14.02
UK excluding London average hourly rate - - £15.26
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Edinburgh region.

Cloud Services Category
Edinburgh
Contract IT job ads with a match in the
Cloud Services category
79 33 8
As % of all contract IT jobs located in Edinburgh 5.57% 2.43% 0.67%
Number of daily rates quoted 33 16 5
Average daily rate £400 £325 £380
Average daily rate % change year-on-year
+23.07% -14.36%
90% offered a daily rate of more than £200 £250 £316
10% offered a daily rate of more than £465 £425 £430
UK excluding London average daily rate £420 £400 £400
% change year-on-year
+5.00% -
Number of hourly rates quoted 0 0 1
Average hourly rate - - £14.02
UK excluding London average hourly rate £19.50 £22.50 £17.23
% change year-on-year
-13.35% +30.62%

Google Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Edinburgh region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Edinburgh region.

Google Analytics Daily Rate Trend in Edinburgh

Google Analytics
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the Edinburgh region over the 3 months to 12 February 2016.

Google Analytics Daily Rate Histogram in Edinburgh

Google Analytics
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Edinburgh region.

Google Analytics Hourly Rate Trend in Edinburgh

Google Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 12 February 2016, IT contractor jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 10 (100.00%) Google
1 10 (100.00%) Analytics
2 3 (30.00%) Digital Content Management
2 3 (30.00%) Web Analytics
2 3 (30.00%) MS PowerPoint
2 3 (30.00%) Microsoft
2 3 (30.00%) MS Office
2 3 (30.00%) MS Excel
2 3 (30.00%) SharePoint
3 2 (20.00%) MS Visio
3 2 (20.00%) CRM
3 2 (20.00%) Migration
3 2 (20.00%) CMS
3 2 (20.00%) SQL Server Reporting Services
3 2 (20.00%) Project Management
3 2 (20.00%) Business Analysis
3 2 (20.00%) Marketing
3 2 (20.00%) Dynamics CRM
3 2 (20.00%) WebEx
3 2 (20.00%) Kalman Filter
3 2 (20.00%) Tag Management
3 2 (20.00%) ITIL
3 2 (20.00%) Degree
3 2 (20.00%) Data Migration
3 2 (20.00%) Information Architecture
3 2 (20.00%) Continuous Improvement
4 1 (10.00%) Digital Media
4 1 (10.00%) Facebook
4 1 (10.00%) Twitter
4 1 (10.00%) Sass

Google Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 12 February 2016, IT contractor jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (30.00%) SharePoint
2 2 (20.00%) CMS
3 1 (10.00%) MS Project Server
3 1 (10.00%) Skype for Business
Applications
1 3 (30.00%) MS Excel
1 3 (30.00%) MS Office
1 3 (30.00%) MS PowerPoint
2 2 (20.00%) MS Visio
3 1 (10.00%) MS Project
Business Applications
1 2 (20.00%) Dynamics CRM
Communications & Networking
1 2 (20.00%) WebEx
Database & Business Intelligence
1 2 (20.00%) SQL Server Reporting Services
Development Applications
1 1 (10.00%) Git (software)
General
1 2 (20.00%) Marketing
2 1 (10.00%) Advertising
2 1 (10.00%) Banking
2 1 (10.00%) Brand Awareness
2 1 (10.00%) Finance
2 1 (10.00%) Multimedia
2 1 (10.00%) Retail
Job Titles
1 3 (30.00%) Content Editor
2 2 (20.00%) Insight Manager
2 2 (20.00%) Web Content Editor
2 2 (20.00%) Web Editor
3 1 (10.00%) Analyst
3 1 (10.00%) Digital Analyst
3 1 (10.00%) Digital Content Editor
3 1 (10.00%) Digital Editor
3 1 (10.00%) Digital Performance Analyst
3 1 (10.00%) Performance Analyst
Libraries, Frameworks & Software Standards
1 1 (10.00%) CSS
1 1 (10.00%) CSS3
1 1 (10.00%) HTML
1 1 (10.00%) HTML5
1 1 (10.00%) Sass
1 1 (10.00%) Semantic HTML
Miscellaneous
1 1 (10.00%) Blog
1 1 (10.00%) Digital Media
1 1 (10.00%) Management Information System
1 1 (10.00%) NHS
1 1 (10.00%) Social Media
1 1 (10.00%) User Experience
1 1 (10.00%) Visualisation
Processes & Methodologies
1 10 (100.00%) Analytics
2 3 (30.00%) Digital Content Management
2 3 (30.00%) Web Analytics
3 2 (20.00%) Business Analysis
3 2 (20.00%) Continuous Improvement
3 2 (20.00%) CRM
3 2 (20.00%) Data Migration
3 2 (20.00%) Information Architecture
3 2 (20.00%) ITIL
3 2 (20.00%) Kalman Filter
3 2 (20.00%) Migration
3 2 (20.00%) Project Management
3 2 (20.00%) Tag Management
4 1 (10.00%) B2C
4 1 (10.00%) Direct Marketing
4 1 (10.00%) Online Marketing
4 1 (10.00%) Performance Analysis
4 1 (10.00%) Project Planning
4 1 (10.00%) SEO
4 1 (10.00%) Time Management
Qualifications
1 2 (20.00%) Degree
Quality Assurance & Compliance
1 1 (10.00%) Disclosure Scotland
Vendors
1 10 (100.00%) Google
2 3 (30.00%) Microsoft
3 1 (10.00%) Facebook
3 1 (10.00%) Tableau
3 1 (10.00%) Twitter