The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Google Analytics
Rank 91 - 63
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 2 0 4
As % of all contract IT jobs located in Edinburgh 0.12% - 0.36%
As % of the Cloud Services category 5.88% - 28.57%
Number of daily rates quoted 1 0 3
Average daily rate
Keep up to 90%
of your Daily Rate
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£363 - £300
UK excluding London average daily rate £363 £275 £275
% change year-on-year
+31.81% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.25 £11.00 £17.69
% change year-on-year
+75.00% -37.81%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Edinburgh region.

Cloud Services Category
Edinburgh
Contract IT job ads with a match in the
Cloud Services category
34 30 14
As % of all contract IT jobs located in Edinburgh 2.02% 2.55% 1.27%
Number of daily rates quoted 18 13 9
Average daily rate £375 £350 £388
Average daily rate % change year-on-year
+7.14% -9.67%
90% offered a daily rate of more than £330 £198 £295
10% offered a daily rate of more than £540 £466 £505
UK excluding London average daily rate £400 £388 £300
% change year-on-year
+3.22% +29.16%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £24.00 £17.00 £33.00
% change year-on-year
+41.17% -48.48%

Google Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Edinburgh region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Edinburgh region.

Google Analytics Daily Rate Trend in Edinburgh

Google Analytics
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Edinburgh region.

Google Analytics Hourly Rate Trend in Edinburgh

Google Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 28 August 2015, IT contractor jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 4 (100.00%) Microsoft
1 4 (100.00%) SQL Server Reporting Services
1 4 (100.00%) Google
1 4 (100.00%) Analytics
2 3 (75.00%) Master Data Management
2 3 (75.00%) Analytical Skills
2 3 (75.00%) Scrum
2 3 (75.00%) Agile Software Development
2 3 (75.00%) Data Management
2 3 (75.00%) SQL Server Integration Services
2 3 (75.00%) Data Integration
2 3 (75.00%) Team Foundation Server
2 3 (75.00%) Tableau
2 3 (75.00%) SQL Server 2012
2 3 (75.00%) Finance
2 3 (75.00%) Data Warehouse
2 3 (75.00%) Data Modelling
2 3 (75.00%) Business Intelligence
2 3 (75.00%) C#
2 3 (75.00%) SQL
2 3 (75.00%) SQL Server
2 3 (75.00%) Visual Studio
3 1 (25.00%) ITIL
3 1 (25.00%) MS Excel
3 1 (25.00%) CRM
3 1 (25.00%) SharePoint
3 1 (25.00%) MS Office
3 1 (25.00%) T-SQL
3 1 (25.00%) MS Visio
3 1 (25.00%) Migration

Google Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 28 August 2015, IT contractor jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) SharePoint
Applications
1 1 (25.00%) MS Office
1 1 (25.00%) MS Excel
1 1 (25.00%) MS Visio
1 1 (25.00%) MS PowerPoint
Business Applications
1 1 (25.00%) Dynamics CRM
Communications & Networking
1 1 (25.00%) WebEx
Database & Business Intelligence
1 4 (100.00%) SQL Server Reporting Services
2 3 (75.00%) SQL Server Integration Services
2 3 (75.00%) SQL Server
2 3 (75.00%) Data Warehouse
2 3 (75.00%) SQL Server 2012
3 1 (25.00%) SQL Server Analysis Services
Development Applications
1 3 (75.00%) Visual Studio
1 3 (75.00%) Team Foundation Server
General
1 3 (75.00%) Finance
Job Titles
1 3 (75.00%) Developer
1 3 (75.00%) SQL Developer
Miscellaneous
1 3 (75.00%) Data Integration
1 3 (75.00%) Analytical Skills
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) Master Data Management
2 3 (75.00%) Data Modelling
2 3 (75.00%) Business Intelligence
2 3 (75.00%) Scrum
2 3 (75.00%) Agile Software Development
2 3 (75.00%) Data Management
3 1 (25.00%) Business Analysis
3 1 (25.00%) Data Migration
3 1 (25.00%) Project Management
3 1 (25.00%) Migration
3 1 (25.00%) ITIL
3 1 (25.00%) CRM
Programming Languages
1 3 (75.00%) C#
1 3 (75.00%) SQL
2 1 (25.00%) T-SQL
Qualifications
1 1 (25.00%) Degree
Vendors
1 4 (100.00%) Microsoft
1 4 (100.00%) Google
2 3 (75.00%) Tableau