The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 May 2015
Same period 2014 Same period 2013
Google Analytics
Rank 78 - -
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 1 0 0
As % of all contract IT jobs located in Edinburgh 0.069% - -
As % of the Cloud Services category 2.17% - -
Number of daily rates quoted 1 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
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£363 - -
UK excluding London average daily rate £300 £300 £230
% change year-on-year
- +30.43%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 £13.50
% change year-on-year
- +22.22%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Edinburgh region.

Cloud Services Category
Edinburgh
Contract IT job ads with a match in the
Cloud Services category
46 19 7
As % of all contract IT jobs located in Edinburgh 3.18% 1.51% 0.87%
Number of daily rates quoted 29 6 2
Average daily rate £400 £418 £329
Average daily rate % change year-on-year
-4.19% +26.99%
UK excluding London average daily rate £400 £400 £325
% change year-on-year
- +23.07%
Number of hourly rates quoted 0 2 0
Average hourly rate - £32.00 -
UK excluding London average hourly rate £25.00 £13.50 £16.02
% change year-on-year
+85.18% -15.70%

Google Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Edinburgh region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Edinburgh region.

Google Analytics Daily Rate Trend in Edinburgh

Google Analytics
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Edinburgh region.

Google Analytics Hourly Rate Trend in Edinburgh

Google Analytics
Top 27 Related IT Skills in Edinburgh

For the 6 months to 1 May 2015, IT contractor jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 3 (100.00%) Google
1 3 (100.00%) Analytics
2 2 (66.67%) HTML
2 2 (66.67%) CSS
2 2 (66.67%) SEO
3 1 (33.33%) SQL Server Analysis Services
3 1 (33.33%) Data Integration
3 1 (33.33%) Team Foundation Server
3 1 (33.33%) Tableau
3 1 (33.33%) SQL Server 2012
3 1 (33.33%) Finance
3 1 (33.33%) Scrum
3 1 (33.33%) Agile Software Development
3 1 (33.33%) Data Management
3 1 (33.33%) SQL Server Reporting Services
3 1 (33.33%) Data Warehouse
3 1 (33.33%) Data Modelling
3 1 (33.33%) Business Intelligence
3 1 (33.33%) Microsoft
3 1 (33.33%) SQL
3 1 (33.33%) T-SQL
3 1 (33.33%) SQL Server
3 1 (33.33%) Visual Studio
3 1 (33.33%) Master Data Management
3 1 (33.33%) Analytical Skills
3 1 (33.33%) SQL Server Integration Services
3 1 (33.33%) C#

Google Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 1 May 2015, IT contractor jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Database & Business Intelligence
1 1 (33.33%) SQL Server Analysis Services
1 1 (33.33%) SQL Server 2012
1 1 (33.33%) SQL Server Reporting Services
1 1 (33.33%) Data Warehouse
1 1 (33.33%) SQL Server
1 1 (33.33%) SQL Server Integration Services
Development Applications
1 1 (33.33%) Team Foundation Server
1 1 (33.33%) Visual Studio
General
1 1 (33.33%) Finance
Job Titles
1 2 (66.67%) SEO Specialist
2 1 (33.33%) SQL Developer
2 1 (33.33%) Developer
Libraries, Frameworks & Software Standards
1 2 (66.67%) HTML
1 2 (66.67%) CSS
Miscellaneous
1 1 (33.33%) Data Integration
1 1 (33.33%) Analytical Skills
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) SEO
3 1 (33.33%) Scrum
3 1 (33.33%) Agile Software Development
3 1 (33.33%) Data Management
3 1 (33.33%) Data Modelling
3 1 (33.33%) Business Intelligence
3 1 (33.33%) Master Data Management
Programming Languages
1 1 (33.33%) SQL
1 1 (33.33%) T-SQL
1 1 (33.33%) C#
Vendors
1 3 (100.00%) Google
2 1 (33.33%) Tableau
2 1 (33.33%) Microsoft