The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Edinburgh region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 25 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
Scotland / Edinburgh
Rank 73 85 80
Rank change year-on-year
+12 -5
Contract jobs citing Google Analytics 1 7 2
As % of all contract IT jobs located in Edinburgh 0.12% 0.48% 0.15%
As % of the Cloud Services category 2.08% 8.14% 5.71%
Number of daily rates quoted 1 5 1
Median daily rate £300 £170 £188
Median daily rate % change year-on-year
+76.47% -9.33%
UK excluding London median daily rate £360 £325 £300
% change year-on-year
+10.76% +8.33%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Edinburgh region.

Cloud Services Category
Edinburgh
Contract IT job ads with a match in the
Cloud Services category
48 86 35
As % of all contract IT jobs located in Edinburgh 5.73% 5.89% 2.57%
Number of daily rates quoted 29 38 18
Median daily rate £438 £406 £375
Median daily rate % change year-on-year
+7.82% +8.20%
90% offered a daily rate of more than £301 £212 £262
10% offered a daily rate of more than £500 £450 £425
UK excluding London median daily rate £425 £425 £400
% change year-on-year
- +6.25%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £17.00 £19.50 £22.50
% change year-on-year
-12.79% -13.35%

Google Analytics
Jobs Demand Trend in Edinburgh

The demand trend of contract jobs across the Edinburgh region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Edinburgh region.

Google Analytics Daily Rate Trend in Edinburgh

Google Analytics
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Edinburgh region.

Google Analytics Hourly Rate Trend in Edinburgh

Google Analytics
Top 15 Related IT Skills in Edinburgh

For the 6 months to 25 February 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Google Analytics.

1 5 (100.00%) Google
1 5 (100.00%) Analytics
2 4 (80.00%) Digital Analytics
2 4 (80.00%) Service Delivery
3 3 (60.00%) Disclosure Scotland
3 3 (60.00%) Google Tag Manager
4 1 (20.00%) Data Management
4 1 (20.00%) Human Factors
4 1 (20.00%) Balsamiq Mockups
4 1 (20.00%) Axure RP
4 1 (20.00%) Data Analysis
4 1 (20.00%) User Experience
4 1 (20.00%) Wireframes
4 1 (20.00%) Prototyping
4 1 (20.00%) Actionable Insight

Google Analytics
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (60.00%) Google Tag Manager
Development Applications
1 1 (20.00%) Axure RP
1 1 (20.00%) Balsamiq Mockups
Job Titles
1 4 (80.00%) Analyst
2 3 (60.00%) Performance Analyst
3 2 (40.00%) Consultant
3 2 (40.00%) Digital Analyst
3 2 (40.00%) Digital Analytics Analyst
4 1 (20.00%) Analytics Consultant
4 1 (20.00%) Analytics Manager
4 1 (20.00%) Digital Analytics Consultant
4 1 (20.00%) Digital Analytics Manager
4 1 (20.00%) Google Analytics Analyst
4 1 (20.00%) Google Analytics Manager
4 1 (20.00%) Performance Consultant
4 1 (20.00%) User Experience Consultant
Miscellaneous
1 1 (20.00%) User Experience
Processes & Methodologies
1 5 (100.00%) Analytics
2 4 (80.00%) Digital Analytics
2 4 (80.00%) Service Delivery
3 1 (20.00%) Actionable Insight
3 1 (20.00%) Data Analysis
3 1 (20.00%) Data Management
3 1 (20.00%) Human Factors
3 1 (20.00%) Prototyping
3 1 (20.00%) Wireframes
Quality Assurance & Compliance
1 3 (60.00%) Disclosure Scotland
Vendors
1 5 (100.00%) Google
Edinburgh, Midlothian
Sanderson
Rate: £300 - £350 per day
Posted: 5 days ago