The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Edinburgh region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank - 54 66
Contract jobs citing Google Analytics 0 1 3
As % of all contract IT jobs located in Edinburgh - 0.13% 0.25%
As % of the Business Applications category - 3.13% 5.08%
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate £300 £230 £275
% change year-on-year
+30.43% -16.36%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £11.02
UK excluding London average hourly rate £16.50 £13.50 £14.25
% change year-on-year
+22.22% -5.26%
Business Applications Category
Edinburgh
Contract IT job ads with a match in the
Business Applications category
90 32 59
As % of all contract IT jobs located in Edinburgh 7.01% 4.25% 4.94%
Number of daily rates quoted 52 15 31
Average daily rate £475 £425 £418
Average daily rate % change year-on-year
+11.76% +1.79%
90% offered a daily rate of more than £235 £250 £225
10% offered a daily rate of more than £593 £425 £550
UK excluding London average daily rate £400 £425 £433
% change year-on-year
-5.88% -1.73%
Number of hourly rates quoted 0 0 3
Average hourly rate - - £12.00
UK excluding London average hourly rate £33.00 £37.80 £20.00
% change year-on-year
-12.69% +89.00%
Google Analytics
Scotland

Google Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Edinburgh region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Edinburgh region.

Google Analytics Daily Rate Trend in Edinburgh

Google Analytics
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Edinburgh region.

Google Analytics Hourly Rate Trend in Edinburgh

Google Analytics
Top 2 Related IT Skills in Edinburgh

For the 6 months to 18 April 2014, IT contractor jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 1 (100.00%) Google
1 1 (100.00%) Analytics

Google Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 18 April 2014, IT contractor jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Processes & Methodologies
1 1 (100.00%) Analytics
Vendors
1 1 (100.00%) Google