The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 May 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 94 85 -
Rank change year-on-year
-9 -
Contract jobs citing Google Analytics 1 1 0
As % of all contract IT jobs located in Edinburgh 0.065% 0.068% -
As % of the Cloud Services category 1.75% 1.85% -
Number of daily rates quoted 0 1 0
Average daily rate - £363 -
UK excluding London average daily rate £350 £300 £306
% change year-on-year
+16.66% -2.04%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.93 - £16.50
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Edinburgh region.

Cloud Services Category
Edinburgh
Contract IT job ads with a match in the
Cloud Services category
57 54 19
As % of all contract IT jobs located in Edinburgh 3.72% 3.67% 1.49%
Number of daily rates quoted 27 35 6
Average daily rate £406 £400 £418
Average daily rate % change year-on-year
+1.56% -4.19%
90% offered a daily rate of more than £250 £323 £375
10% offered a daily rate of more than £476 £428 £450
UK excluding London average daily rate £435 £400 £400
% change year-on-year
+8.75% -
Number of hourly rates quoted 0 0 2
Average hourly rate - - £32.00
UK excluding London average hourly rate £19.61 £25.00 £14.00
% change year-on-year
-21.56% +78.57%

Google Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Edinburgh region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Edinburgh

Google Analytics
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Edinburgh region.

Google Analytics Daily Rate Trend in Edinburgh

Google Analytics
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Edinburgh region.

Google Analytics Hourly Rate Trend in Edinburgh

Google Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 1 May 2016, IT contractor jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 3 (42.86%) Digital Content Management
2 3 (42.86%) Web Analytics
3 2 (28.57%) CMS
3 2 (28.57%) Kalman Filter
3 2 (28.57%) Tag Management
3 2 (28.57%) Continuous Improvement
3 2 (28.57%) Content Development
4 1 (14.29%) Performance Analysis
4 1 (14.29%) Project Planning
4 1 (14.29%) MS Project Server
4 1 (14.29%) Visualisation
4 1 (14.29%) Information Architecture
4 1 (14.29%) Skype for Business
4 1 (14.29%) Tableau
4 1 (14.29%) User Experience
4 1 (14.29%) Disclosure Scotland
4 1 (14.29%) Banking
4 1 (14.29%) Multimedia
4 1 (14.29%) Content Management
4 1 (14.29%) Data Analysis
4 1 (14.29%) MS PowerPoint
4 1 (14.29%) MS Project
4 1 (14.29%) MS Office
4 1 (14.29%) MS Excel
4 1 (14.29%) SharePoint
4 1 (14.29%) Microsoft
4 1 (14.29%) NHS
4 1 (14.29%) Management Information System

Google Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 1 May 2016, IT contractor jobs across the Edinburgh region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (28.57%) CMS
2 1 (14.29%) MS Project Server
2 1 (14.29%) SharePoint
2 1 (14.29%) Skype for Business
Applications
1 1 (14.29%) MS Excel
1 1 (14.29%) MS Office
1 1 (14.29%) MS PowerPoint
1 1 (14.29%) MS Project
General
1 1 (14.29%) Banking
1 1 (14.29%) Finance
1 1 (14.29%) Multimedia
Job Titles
1 3 (42.86%) Content Editor
2 2 (28.57%) Analytics Manager
2 2 (28.57%) Insight Manager
2 2 (28.57%) Web Content Editor
2 2 (28.57%) Web Editor
3 1 (14.29%) Analyst
3 1 (14.29%) Digital Analyst
3 1 (14.29%) Digital Content Editor
3 1 (14.29%) Digital Editor
3 1 (14.29%) Digital Performance Analyst
3 1 (14.29%) Performance Analyst
Miscellaneous
1 1 (14.29%) Management Information System
1 1 (14.29%) NHS
1 1 (14.29%) User Experience
1 1 (14.29%) Visualisation
Processes & Methodologies
1 7 (100.00%) Analytics
2 3 (42.86%) Digital Content Management
2 3 (42.86%) Web Analytics
3 2 (28.57%) Content Development
3 2 (28.57%) Continuous Improvement
3 2 (28.57%) Kalman Filter
3 2 (28.57%) Tag Management
4 1 (14.29%) Content Management
4 1 (14.29%) Data Analysis
4 1 (14.29%) Information Architecture
4 1 (14.29%) Performance Analysis
4 1 (14.29%) Project Planning
Quality Assurance & Compliance
1 1 (14.29%) Disclosure Scotland
Vendors
1 7 (100.00%) Google
2 1 (14.29%) Microsoft
2 1 (14.29%) Tableau