The table below looks at the statistics for SEO skills in IT contracts advertised for the Edinburgh region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 25 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 92 83 82
Rank change year-on-year
-9 -1
Contract jobs citing SEO 2 5 2
As % of all contract IT jobs located in Edinburgh 0.14% 0.35% 0.17%
As % of the Processes & Methodologies category 0.17% 0.43% 0.22%
Number of daily rates quoted 1 2 1
Median daily rate £425 £300 £155
Median daily rate % change year-on-year
+41.66% +93.54%
UK excluding London median daily rate £350 £270 £330
% change year-on-year
+29.62% -18.18%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.25 £12.50 £43.25
% change year-on-year
+30.00% -71.09%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Contract IT job ads with a match in the
Processes & Methodologies category
1161 1154 905
As % of all contract IT jobs located in Edinburgh 82.28% 81.21% 75.73%
Number of daily rates quoted 664 647 552
Median daily rate £400 £375 £400
Median daily rate % change year-on-year
+6.66% -6.25%
90% offered a daily rate of more than £300 £275 £250
10% offered a daily rate of more than £550 £500 £523
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 3 16 21
Median hourly rate £20.50 £37.50 £25.00
Median hourly rate % change year-on-year
-45.33% +50.00%
90% offered a hourly rate of more than £19.95 £14.00 £18.00
10% offered a hourly rate of more than £40.00 £42.50 £32.00
UK excluding London median hourly rate £33.75 £30.50 £30.00
% change year-on-year
+10.65% +1.66%

SEO
Jobs Demand Trend in Edinburgh

The demand trend of contract jobs across the Edinburgh region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Edinburgh region.

SEO Daily Rate Trend in Edinburgh

SEO
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Edinburgh region.

SEO Hourly Rate Trend in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 25 May 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for SEO.

1 4 (57.14%) Marketing
1 4 (57.14%) Web Marketing
2 3 (42.86%) Analytics
3 2 (28.57%) CMS
3 2 (28.57%) Agile Software Development
3 2 (28.57%) Disclosure Scotland
3 2 (28.57%) Content Management
4 1 (14.29%) Web Analytics
4 1 (14.29%) Google
4 1 (14.29%) Front End Development
4 1 (14.29%) Digital Analytics
4 1 (14.29%) TDD
4 1 (14.29%) Scrum
4 1 (14.29%) Jenkins
4 1 (14.29%) Twitter Bootstrap
4 1 (14.29%) User Stories
4 1 (14.29%) Social Media Monitoring
4 1 (14.29%) User Experience
4 1 (14.29%) Social Media
4 1 (14.29%) BDD
4 1 (14.29%) Continuous Improvement
4 1 (14.29%) Responsive Web Design
4 1 (14.29%) Agile Project Management
4 1 (14.29%) Sass
4 1 (14.29%) LESS
4 1 (14.29%) AngularJS
4 1 (14.29%) Web Development
4 1 (14.29%) JSON
4 1 (14.29%) Selenium
4 1 (14.29%) Google Analytics

SEO
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (28.57%) CMS
Cloud Services
1 1 (14.29%) Google Analytics
Development Applications
1 1 (14.29%) Git (software)
1 1 (14.29%) Jenkins
1 1 (14.29%) Selenium
General
1 4 (57.14%) Marketing
2 1 (14.29%) Finance
2 1 (14.29%) Publishing
Job Titles
1 1 (14.29%) Angular Developer
1 1 (14.29%) Developer
1 1 (14.29%) Front End Developer (Client-Side Developer)
1 1 (14.29%) Head of Digital
1 1 (14.29%) HTML CSS Developer
1 1 (14.29%) HTML Developer
1 1 (14.29%) Search Manager
1 1 (14.29%) Social Media Manager
Libraries, Frameworks & Software Standards
1 1 (14.29%) AngularJS
1 1 (14.29%) CSS
1 1 (14.29%) HTML
1 1 (14.29%) jQuery
1 1 (14.29%) JSON
1 1 (14.29%) LESS
1 1 (14.29%) RESTful
1 1 (14.29%) Sass
1 1 (14.29%) Twitter Bootstrap
Miscellaneous
1 1 (14.29%) Social Media
1 1 (14.29%) User Experience
Processes & Methodologies
1 4 (57.14%) Web Marketing
2 3 (42.86%) Analytics
3 2 (28.57%) Agile Software Development
3 2 (28.57%) Content Management
4 1 (14.29%) Agile Project Management
4 1 (14.29%) BDD
4 1 (14.29%) Continuous Improvement
4 1 (14.29%) Continuous Integration
4 1 (14.29%) Front End Development
4 1 (14.29%) Open Source
4 1 (14.29%) Project Management
4 1 (14.29%) Responsive Web Design
4 1 (14.29%) Scrum
4 1 (14.29%) Service Delivery
4 1 (14.29%) SOA
4 1 (14.29%) Social Media Monitoring
4 1 (14.29%) TDD
4 1 (14.29%) User Stories
4 1 (14.29%) Web Analytics
4 1 (14.29%) Web Development
Programming Languages
1 1 (14.29%) JavaScript
Quality Assurance & Compliance
1 2 (28.57%) Disclosure Scotland
Vendors
1 1 (14.29%) Google