The table below looks at the statistics for SEO skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 70 73 -
Rank change year-on-year
+3 -
Contract jobs citing SEO 6 1 0
As % of all contract IT jobs located in Edinburgh 0.50% 0.089% -
As % of the Processes & Methodologies category 0.67% 0.12% -
Number of daily rates quoted 4 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£240 - -
UK excluding London average daily rate £275 £325 £320
% change year-on-year
-15.38% +1.56%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £27.50 £37.50 £18.00
% change year-on-year
-26.66% +108.33%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Contract IT job ads with a match in the
Processes & Methodologies category
897 810 719
As % of all contract IT jobs located in Edinburgh 74.44% 71.87% 67.89%
Number of daily rates quoted 521 385 349
Average daily rate £400 £380 £350
Average daily rate % change year-on-year
+5.26% +8.57%
90% offered a daily rate of more than £270 £280 £235
10% offered a daily rate of more than £525 £525 £500
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 10 12 20
Average hourly rate £15.77 £18.50 £17.50
Average hourly rate % change year-on-year
-14.75% +5.71%
90% offered a hourly rate of more than £12.00 £5.00 £12.42
10% offered a hourly rate of more than £31.25 £34.75 £40.00
UK excluding London average hourly rate £26.25 £30.00 £30.00
% change year-on-year
-12.50% -

SEO
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Edinburgh region.

SEO Daily Rate Trend in Edinburgh

SEO
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Edinburgh region over the 3 months to 19 September 2014.

SEO Daily Rate Histogram in Edinburgh

SEO
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Edinburgh region.

SEO Hourly Rate Trend in Edinburgh

SEO
Top 20 Related IT Skills in Edinburgh

For the 6 months to 19 September 2014, IT contractor jobs across the Edinburgh region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 6 (85.71%) Marketing
2 4 (57.14%) Pay per click
2 4 (57.14%) Analytics
2 4 (57.14%) Analytical Skills
2 4 (57.14%) People Management
3 3 (42.86%) MS PowerPoint
3 3 (42.86%) Social Media
3 3 (42.86%) Facebook
3 3 (42.86%) Twitter
3 3 (42.86%) Blog
3 3 (42.86%) RSS
3 3 (42.86%) Legal
3 3 (42.86%) Publishing
3 3 (42.86%) Streaming Video
4 2 (28.57%) Agile Software Development
4 2 (28.57%) Advertising
4 2 (28.57%) DNA
4 2 (28.57%) Email Marketing
4 2 (28.57%) Digital Marketing
4 2 (28.57%) Mobile App

SEO
Top Related IT Skills in Edinburgh by Category

For the 6 months to 19 September 2014, IT contractor jobs across the Edinburgh region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Applications
1 3 (42.86%) MS PowerPoint
General
1 6 (85.71%) Marketing
2 3 (42.86%) Legal
2 3 (42.86%) Publishing
3 2 (28.57%) Advertising
Job Titles
1 3 (42.86%) Communications Manager
2 2 (28.57%) Consultant
3 1 (14.29%) Digital Marketing Consultant
3 1 (14.29%) Marketing Consultant
Libraries, Frameworks & Software Standards
1 3 (42.86%) RSS
Miscellaneous
1 4 (57.14%) Analytical Skills
2 3 (42.86%) Social Media
2 3 (42.86%) Blog
2 3 (42.86%) Streaming Video
3 2 (28.57%) Mobile App
Processes & Methodologies
1 4 (57.14%) Pay per click
1 4 (57.14%) Analytics
1 4 (57.14%) People Management
2 2 (28.57%) Agile Software Development
2 2 (28.57%) DNA
2 2 (28.57%) Email Marketing
2 2 (28.57%) Digital Marketing
Vendors
1 3 (42.86%) Facebook
1 3 (42.86%) Twitter