The table below looks at the statistics for SEO skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 82 78 75
Rank change year-on-year
-4 -3
Contract jobs citing SEO 5 2 1
As % of all contract IT jobs located in Edinburgh 0.35% 0.15% 0.083%
As % of the Processes & Methodologies category 0.44% 0.19% 0.11%
Number of daily rates quoted 0 1 1
Average daily rate - £188 £200
Average daily rate % change year-on-year
- -6.25%
UK excluding London average daily rate £350 £288 £325
% change year-on-year
+21.73% -11.53%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £22.00 £48.75
% change year-on-year
- -54.87%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Contract IT job ads with a match in the
Processes & Methodologies category
1148 1040 881
As % of all contract IT jobs located in Edinburgh 81.48% 79.27% 72.69%
Number of daily rates quoted 601 577 449
Average daily rate £400 £400 £375
Average daily rate % change year-on-year
- +6.66%
90% offered a daily rate of more than £280 £289 £250
10% offered a daily rate of more than £550 £525 £500
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 5 9 7
Average hourly rate £19.02 £28.50 £180.00
Average hourly rate % change year-on-year
-33.26% -84.16%
UK excluding London average hourly rate £40.00 £27.79 £27.50
% change year-on-year
+43.93% +1.05%

SEO
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Edinburgh region.

SEO Daily Rate Trend in Edinburgh

SEO
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Edinburgh region.

SEO Hourly Rate Trend in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 13 February 2016, IT contractor jobs across the Edinburgh region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 8 (72.73%) Marketing
2 7 (63.64%) Web Marketing
3 3 (27.27%) HTML5
3 3 (27.27%) CSS3
3 3 (27.27%) HTML
3 3 (27.27%) CSS
3 3 (27.27%) User Experience
4 2 (18.18%) Analytics
4 2 (18.18%) JavaScript
4 2 (18.18%) Agile Software Development
5 1 (9.09%) Online Marketing
5 1 (9.09%) Open Source
5 1 (9.09%) Information Architecture
5 1 (9.09%) Social Media
5 1 (9.09%) BDD
5 1 (9.09%) Continuous Improvement
5 1 (9.09%) Digital Media
5 1 (9.09%) Facebook
5 1 (9.09%) Twitter
5 1 (9.09%) Agile Project Management
5 1 (9.09%) Sass
5 1 (9.09%) Semantic HTML
5 1 (9.09%) Retail
5 1 (9.09%) Content Management
5 1 (9.09%) Google
5 1 (9.09%) Web Development
5 1 (9.09%) Direct Marketing
5 1 (9.09%) Blog
5 1 (9.09%) Google Analytics
5 1 (9.09%) Continuous Integration

SEO
Top Related IT Skills in Edinburgh by Category

For the 6 months to 13 February 2016, IT contractor jobs across the Edinburgh region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (9.09%) CMS
Cloud Services
1 1 (9.09%) Google Analytics
Development Applications
1 1 (9.09%) Git (software)
General
1 8 (72.73%) Marketing
2 1 (9.09%) Advertising
2 1 (9.09%) Brand Awareness
2 1 (9.09%) Publishing
2 1 (9.09%) Retail
Job Titles
1 2 (18.18%) Designer
1 2 (18.18%) Developer
1 2 (18.18%) Front End Developer (Client-Side Developer)
2 1 (9.09%) Head of Digital
Libraries, Frameworks & Software Standards
1 3 (27.27%) CSS
1 3 (27.27%) CSS3
1 3 (27.27%) HTML
1 3 (27.27%) HTML5
2 1 (9.09%) Sass
2 1 (9.09%) Semantic HTML
Miscellaneous
1 3 (27.27%) User Experience
2 1 (9.09%) Blog
2 1 (9.09%) Digital Media
2 1 (9.09%) Social Media
Processes & Methodologies
1 7 (63.64%) Web Marketing
2 2 (18.18%) Agile Software Development
2 2 (18.18%) Analytics
3 1 (9.09%) Agile Project Management
3 1 (9.09%) B2C
3 1 (9.09%) BDD
3 1 (9.09%) Content Management
3 1 (9.09%) Continuous Improvement
3 1 (9.09%) Continuous Integration
3 1 (9.09%) Direct Marketing
3 1 (9.09%) Information Architecture
3 1 (9.09%) Online Marketing
3 1 (9.09%) Open Source
3 1 (9.09%) Project Management
3 1 (9.09%) Service Delivery
3 1 (9.09%) Time Management
3 1 (9.09%) User Stories
3 1 (9.09%) Web Development
Programming Languages
1 2 (18.18%) JavaScript
Quality Assurance & Compliance
1 1 (9.09%) Disclosure Scotland
Vendors
1 1 (9.09%) Facebook
1 1 (9.09%) Google
1 1 (9.09%) Twitter