The table below looks at the statistics for SEO skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 29 June 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jun 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 78 84 63
Rank change year-on-year
+6 -21
Contract jobs citing SEO 7 1 1
As % of all contract IT jobs located in Edinburgh 0.49% 0.077% 0.11%
As % of the Processes & Methodologies category 0.62% 0.10% 0.15%
Number of daily rates quoted 2 1 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£300 £155 -
Average daily rate % change year-on-year
+93.54% -
UK excluding London average daily rate £290 £300 £275
% change year-on-year
-3.33% +9.09%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £12.50 £40.50 £13.75
% change year-on-year
-69.13% +194.54%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Contract IT job ads with a match in the
Processes & Methodologies category
1128 998 676
As % of all contract IT jobs located in Edinburgh 78.22% 76.48% 72.92%
Number of daily rates quoted 583 600 316
Average daily rate £375 £405 £400
Average daily rate % change year-on-year
-7.40% +1.25%
90% offered a daily rate of more than £275 £270 £270
10% offered a daily rate of more than £500 £510 £530
UK excluding London average daily rate £388 £375 £365
% change year-on-year
+3.33% +2.73%
Number of hourly rates quoted 13 18 11
Average hourly rate £18.50 £25.00 £19.50
Average hourly rate % change year-on-year
-26.00% +28.20%
90% offered a hourly rate of more than £12.35 £18.00 £10.60
10% offered a hourly rate of more than £42.50 £32.00 £21.90
UK excluding London average hourly rate £30.00 £30.00 £30.50
% change year-on-year
- -1.63%

SEO
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Edinburgh region.

SEO Daily Rate Trend in Edinburgh

SEO
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Edinburgh region.

SEO Hourly Rate Trend in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 29 June 2015, IT contractor jobs across the Edinburgh region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 6 (66.67%) Marketing
2 3 (33.33%) Web Marketing
3 2 (22.22%) Digital Marketing
3 2 (22.22%) E-Commerce
3 2 (22.22%) HTML
3 2 (22.22%) CSS
3 2 (22.22%) CMS
3 2 (22.22%) Finance
4 1 (11.11%) Google
4 1 (11.11%) Publishing
4 1 (11.11%) Samba
4 1 (11.11%) VMware
4 1 (11.11%) Web Design
4 1 (11.11%) Information Security
4 1 (11.11%) Agile Software Development
4 1 (11.11%) ITIL
4 1 (11.11%) UNIX
4 1 (11.11%) Solaris
4 1 (11.11%) Linux
4 1 (11.11%) LDAP
4 1 (11.11%) SQL
4 1 (11.11%) Oracle
4 1 (11.11%) Photoshop
4 1 (11.11%) DHCP
4 1 (11.11%) Kerberos
4 1 (11.11%) NFS
4 1 (11.11%) DNS
4 1 (11.11%) SLA
4 1 (11.11%) EMC
4 1 (11.11%) OCP

SEO
Top Related IT Skills in Edinburgh by Category

For the 6 months to 29 June 2015, IT contractor jobs across the Edinburgh region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (22.22%) CMS
Applications
1 1 (11.11%) Photoshop
Cloud Services
1 1 (11.11%) Google Analytics
Communications & Networking
1 1 (11.11%) LDAP
1 1 (11.11%) DHCP
1 1 (11.11%) Kerberos
1 1 (11.11%) DNS
1 1 (11.11%) SAN
1 1 (11.11%) Intranet
Database & Business Intelligence
1 1 (11.11%) MongoDB
General
1 6 (66.67%) Marketing
2 2 (22.22%) Finance
3 1 (11.11%) Publishing
Job Titles
1 2 (22.22%) Marketing Manager
1 2 (22.22%) Marketing Assistant
2 1 (11.11%) Designer
2 1 (11.11%) SEO Specialist
2 1 (11.11%) UX Designer
2 1 (11.11%) Analyst
Libraries, Frameworks & Software Standards
1 2 (22.22%) HTML
1 2 (22.22%) CSS
Miscellaneous
1 1 (11.11%) Management Information System
1 1 (11.11%) Podcast
1 1 (11.11%) User Experience
Operating Systems
1 1 (11.11%) UNIX
1 1 (11.11%) Solaris
1 1 (11.11%) Linux
Processes & Methodologies
1 3 (33.33%) Web Marketing
2 2 (22.22%) E-Commerce
2 2 (22.22%) Digital Marketing
3 1 (11.11%) Web Accessibility
3 1 (11.11%) Brand Management
3 1 (11.11%) ITIL
3 1 (11.11%) Project Management
3 1 (11.11%) Service Management
3 1 (11.11%) Web Design
3 1 (11.11%) Information Security
3 1 (11.11%) Agile Software Development
3 1 (11.11%) Stakeholder Engagement
3 1 (11.11%) Vulnerability Management
3 1 (11.11%) Analytics
Programming Languages
1 1 (11.11%) SQL
Qualifications
1 1 (11.11%) OCP
1 1 (11.11%) Oracle Certification
1 1 (11.11%) Degree
1 1 (11.11%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 1 (11.11%) SLA
System Software
1 1 (11.11%) NFS
1 1 (11.11%) Samba
1 1 (11.11%) VMware Infrastructure
Systems Management
1 1 (11.11%) EMC NetWorker
Vendors
1 1 (11.11%) Oracle
1 1 (11.11%) EMC
1 1 (11.11%) CommVault
1 1 (11.11%) NetApp
1 1 (11.11%) Red Hat
1 1 (11.11%) VMware
1 1 (11.11%) Google
1 1 (11.11%) SolarWinds