The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 6 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
6 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 93 93 104
Rank change year-on-year
0 +11
Permanent jobs citing SEO 5 11 12
As % of all permanent IT jobs located in Edinburgh 0.39% 0.81% 0.73%
As % of the Processes & Methodologies category 0.43% 0.91% 0.84%
Number of salaries quoted 2 7 3
Median salary £44,250 £32,500 £34,000
Median salary % change year-on-year
+36.15% -4.41%
90% offered a salary of more than £35,650 £27,500 £28,000
10% offered a salary of more than £52,850 £41,000 £48,800
UK excluding London median salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1167 1203 1435
As % of all permanent IT jobs located in Edinburgh 90.12% 88.13% 87.50%
Number of salaries quoted 740 719 930
Median salary £47,500 £45,000 £42,500
Median salary % change year-on-year
+5.55% +5.88%
90% offered a salary of more than £32,000 £32,500 £29,500
10% offered a salary of more than £67,500 £60,000 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Edinburgh

The demand trend of job ads across the Edinburgh region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing SEO across the Edinburgh region over the 3 months to 6 May 2016.

SEO Salary Histogram in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 6 May 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for SEO.

1 9 (81.82%) Marketing
2 6 (54.55%) HTML
2 6 (54.55%) Digital Marketing
3 5 (45.45%) User Experience
4 4 (36.36%) Analytics
4 4 (36.36%) JavaScript
5 3 (27.27%) CSS
5 3 (27.27%) Web Design
5 3 (27.27%) Pay per click
5 3 (27.27%) Google Analytics
5 3 (27.27%) Google
6 2 (18.18%) CMS
6 2 (18.18%) Banking
6 2 (18.18%) Web Analytics
6 2 (18.18%) Web Development
6 2 (18.18%) OOP
6 2 (18.18%) OO
6 2 (18.18%) PHP
6 2 (18.18%) VBA
6 2 (18.18%) Relational Database
6 2 (18.18%) CSS3
6 2 (18.18%) jQuery
6 2 (18.18%) Online Marketing
6 2 (18.18%) HTML5
6 2 (18.18%) Analytical Skills
6 2 (18.18%) Tag Management
6 2 (18.18%) Web Application Development
7 1 (9.09%) Typography
7 1 (9.09%) Social Media
7 1 (9.09%) Time Management

SEO
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (18.18%) CMS
2 1 (9.09%) Sitecore CMS
2 1 (9.09%) WordPress
Business Applications
1 1 (9.09%) Magento
Cloud Services
1 3 (27.27%) Google Analytics
Database & Business Intelligence
1 2 (18.18%) Relational Database
General
1 9 (81.82%) Marketing
2 2 (18.18%) Banking
3 1 (9.09%) Finance
3 1 (9.09%) Retail
Job Titles
1 2 (18.18%) Analyst
1 2 (18.18%) Designer
1 2 (18.18%) Developer
1 2 (18.18%) Digital Analyst
1 2 (18.18%) Digital Designer
1 2 (18.18%) Digital Marketing Analyst
1 2 (18.18%) Marketing Analyst
1 2 (18.18%) PHP Developer
1 2 (18.18%) SEO Executive
2 1 (9.09%) Architect
2 1 (9.09%) Digital Architect
2 1 (9.09%) Digital Solutions Architect
2 1 (9.09%) Product Manager
2 1 (9.09%) Product Owner
2 1 (9.09%) Senior Designer
2 1 (9.09%) Senior Digital Designer
2 1 (9.09%) Solutions Architect
2 1 (9.09%) Web Manager
Libraries, Frameworks & Software Standards
1 6 (54.55%) HTML
2 3 (27.27%) CSS
3 2 (18.18%) CSS3
3 2 (18.18%) HTML5
3 2 (18.18%) jQuery
Miscellaneous
1 5 (45.45%) User Experience
2 2 (18.18%) Analytical Skills
3 1 (9.09%) Graphic Design
3 1 (9.09%) Social Media
Processes & Methodologies
1 6 (54.55%) Digital Marketing
2 4 (36.36%) Analytics
3 3 (27.27%) Pay per click
3 3 (27.27%) Web Design
4 2 (18.18%) Online Marketing
4 2 (18.18%) OO
4 2 (18.18%) OOP
4 2 (18.18%) Tag Management
4 2 (18.18%) Web Analytics
4 2 (18.18%) Web Application Development
4 2 (18.18%) Web Development
5 1 (9.09%) Agile Software Development
5 1 (9.09%) CRM
5 1 (9.09%) Data Analysis
5 1 (9.09%) Project Management
5 1 (9.09%) Responsive Web Design
5 1 (9.09%) Scrum
5 1 (9.09%) Stakeholder Management
5 1 (9.09%) Time Management
5 1 (9.09%) Typography
Programming Languages
1 4 (36.36%) JavaScript
2 2 (18.18%) PHP
2 2 (18.18%) VBA
Qualifications
1 1 (9.09%) Degree
Systems Management
1 1 (9.09%) TeamSite
Vendors
1 3 (27.27%) Google
2 1 (9.09%) Sitecore