The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 26 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 95 92 107
Rank change year-on-year
-3 +15
Permanent jobs citing SEO 4 13 3
As % of all permanent IT jobs located in Edinburgh 0.33% 0.89% 0.20%
As % of the Processes & Methodologies category 0.37% 0.98% 0.23%
Number of salaries quoted 4 11 1
Median salary £32,875 £28,500 £31,500
Median salary % change year-on-year
+15.35% -9.52%
UK excluding London median salary £32,000 £32,500 £30,000
% change year-on-year
-1.53% +8.33%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1092 1320 1301
As % of all permanent IT jobs located in Edinburgh 90.92% 90.41% 87.20%
Number of salaries quoted 636 853 864
Median salary £46,000 £44,500 £42,500
Median salary % change year-on-year
+3.37% +4.70%
90% offered a salary of more than £31,550 £32,000 £30,000
10% offered a salary of more than £65,500 £60,000 £64,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Edinburgh

The demand trend of job ads across the Edinburgh region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing SEO across the Edinburgh region over the 3 months to 26 July 2016.

SEO Salary Histogram in Edinburgh

SEO
Top 29 Related IT Skills in Edinburgh

For the 6 months to 26 July 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for SEO.

1 8 (88.89%) Marketing
2 6 (66.67%) HTML
3 5 (55.56%) Banking
3 5 (55.56%) Digital Marketing
3 5 (55.56%) Analytics
4 4 (44.44%) Google
4 4 (44.44%) Pay per click
4 4 (44.44%) Google Analytics
5 3 (33.33%) JavaScript
5 3 (33.33%) CSS
5 3 (33.33%) CMS
5 3 (33.33%) Web Development
6 2 (22.22%) Agile Software Development
6 2 (22.22%) Retail Banking
6 2 (22.22%) User Stories
6 2 (22.22%) User Experience
6 2 (22.22%) Analytical Skills
6 2 (22.22%) Web Analytics
6 2 (22.22%) Retail
6 2 (22.22%) Content Management
6 2 (22.22%) TeamSite
6 2 (22.22%) Project Management
6 2 (22.22%) VBA
6 2 (22.22%) Tag Management
7 1 (11.11%) Data Analysis
7 1 (11.11%) Web Design
7 1 (11.11%) Sitecore CMS
7 1 (11.11%) Sitecore
7 1 (11.11%) Online Marketing

SEO
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (33.33%) CMS
2 1 (11.11%) Sitecore CMS
Cloud Services
1 4 (44.44%) Google Analytics
General
1 8 (88.89%) Marketing
2 5 (55.56%) Banking
3 2 (22.22%) Retail
3 2 (22.22%) Retail Banking
Job Titles
1 4 (44.44%) Analyst
2 2 (22.22%) Banking Analyst
2 2 (22.22%) Digital Analyst
2 2 (22.22%) Digital Marketing Analyst
2 2 (22.22%) Marketing Analyst
2 2 (22.22%) Web Analyst
2 2 (22.22%) Web Content Analyst
3 1 (11.11%) Architect
3 1 (11.11%) Digital Architect
3 1 (11.11%) Digital Solutions Architect
3 1 (11.11%) Marketing Specialist
3 1 (11.11%) PPC Specialist
3 1 (11.11%) SEO Executive
3 1 (11.11%) SEO Specialist
3 1 (11.11%) Solutions Architect
Libraries, Frameworks & Software Standards
1 6 (66.67%) HTML
2 3 (33.33%) CSS
Miscellaneous
1 2 (22.22%) Analytical Skills
1 2 (22.22%) User Experience
Processes & Methodologies
1 5 (55.56%) Analytics
1 5 (55.56%) Digital Marketing
2 4 (44.44%) Pay per click
3 3 (33.33%) Web Development
4 2 (22.22%) Agile Software Development
4 2 (22.22%) Content Management
4 2 (22.22%) Project Management
4 2 (22.22%) Tag Management
4 2 (22.22%) User Stories
4 2 (22.22%) Web Analytics
5 1 (11.11%) Data Analysis
5 1 (11.11%) Online Marketing
5 1 (11.11%) Web Design
Programming Languages
1 3 (33.33%) JavaScript
2 2 (22.22%) VBA
Systems Management
1 2 (22.22%) TeamSite
Vendors
1 4 (44.44%) Google
2 1 (11.11%) Sitecore