The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 88 108 93
Rank change year-on-year
+20 -15
Permanent jobs citing SEO 16 3 2
As % of all permanent IT jobs located in Edinburgh 1.11% 0.19% 0.17%
As % of the Processes & Methodologies category 1.26% 0.22% 0.20%
Number of salaries quoted 12 1 2
Average salary £31,750 £31,500 £41,250
Average salary % change year-on-year
+0.79% -23.63%
90% offered a salary of more than £27,500 £31,500 £36,250
10% offered a salary of more than £37,500 £31,500 £46,250
UK excluding London average salary £32,500 £31,000 £30,000
% change year-on-year
+4.83% +3.33%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1268 1345 982
As % of all permanent IT jobs located in Edinburgh 87.69% 86.55% 84.58%
Number of salaries quoted 797 870 592
Average salary £45,000 £44,000 £42,500
Average salary % change year-on-year
+2.27% +3.52%
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £61,500 £57,500 £60,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

SEO
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing SEO across the Edinburgh region over the 3 months to 3 July 2015.

SEO Salary Histogram in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 3 July 2015, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 16 (76.19%) Marketing
2 10 (47.62%) HTML
3 9 (42.86%) CRM
3 9 (42.86%) Digital Marketing
3 9 (42.86%) Social Media
4 8 (38.10%) CSS
5 6 (28.57%) JavaScript
5 6 (28.57%) Finance
5 6 (28.57%) CMS
5 6 (28.57%) Pay per click
6 5 (23.81%) Responsive Web Design
7 4 (19.05%) CSS3
7 4 (19.05%) Analytics
7 4 (19.05%) User Experience
7 4 (19.05%) Degree
7 4 (19.05%) Internet Marketing
7 4 (19.05%) jQuery
7 4 (19.05%) Agile Software Development
7 4 (19.05%) PHP
7 4 (19.05%) TeamSite
7 4 (19.05%) Internet
8 3 (14.29%) HTML5
8 3 (14.29%) Target Operating Model
9 2 (9.52%) Analytical Skills
9 2 (9.52%) PHP5
9 2 (9.52%) Drupal
9 2 (9.52%) QA
9 2 (9.52%) Google
9 2 (9.52%) Content Management
9 2 (9.52%) MVC

SEO
Top Related IT Skills in Edinburgh by Category

For the 6 months to 3 July 2015, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (28.57%) CMS
2 2 (9.52%) Drupal
3 1 (4.76%) Umbraco
3 1 (4.76%) WordPress
3 1 (4.76%) Joomla!
3 1 (4.76%) Apache
3 1 (4.76%) Tomcat
Business Applications
1 1 (4.76%) Magento
Cloud Services
1 1 (4.76%) Google Analytics
Communications & Networking
1 4 (19.05%) Internet
Database & Business Intelligence
1 2 (9.52%) MySQL
2 1 (4.76%) Big Data
Development Applications
1 1 (4.76%) Selenium
General
1 16 (76.19%) Marketing
2 6 (28.57%) Finance
3 2 (9.52%) Advertising
3 2 (9.52%) Publishing
4 1 (4.76%) Games
4 1 (4.76%) Retail
Job Titles
1 4 (19.05%) Website Manager
1 4 (19.05%) SEO Manager
2 3 (14.29%) Technical Manager
2 3 (14.29%) Developer
2 3 (14.29%) Analyst
2 3 (14.29%) Content Manager
3 2 (9.52%) Technical Consultant
3 2 (9.52%) Consultant
3 2 (9.52%) SEO Specialist
3 2 (9.52%) SEO Analyst
3 2 (9.52%) SEO Consultant
4 1 (4.76%) PPC Specialist
4 1 (4.76%) Marketing Executive
4 1 (4.76%) Front-End Developer
4 1 (4.76%) Designer
4 1 (4.76%) Senior Designer
4 1 (4.76%) Account Manager
4 1 (4.76%) Web Developer
4 1 (4.76%) Relationships Manager
4 1 (4.76%) PHP Developer
Libraries, Frameworks & Software Standards
1 10 (47.62%) HTML
2 8 (38.10%) CSS
3 4 (19.05%) jQuery
3 4 (19.05%) CSS3
4 3 (14.29%) HTML5
5 1 (4.76%) Ext JS
5 1 (4.76%) Ajax
Miscellaneous
1 9 (42.86%) Social Media
2 4 (19.05%) User Experience
3 2 (9.52%) Analytical Skills
4 1 (4.76%) Mobile App
4 1 (4.76%) Data Conversion
Operating Systems
1 1 (4.76%) UNIX
Processes & Methodologies
1 9 (42.86%) CRM
1 9 (42.86%) Digital Marketing
2 6 (28.57%) Pay per click
3 5 (23.81%) Responsive Web Design
4 4 (19.05%) Analytics
4 4 (19.05%) Agile Software Development
4 4 (19.05%) Internet Marketing
5 3 (14.29%) Target Operating Model
6 2 (9.52%) Content Management
6 2 (9.52%) MVC
7 1 (4.76%) Migration
7 1 (4.76%) Stakeholder Management
7 1 (4.76%) Scrum
7 1 (4.76%) Web Design
7 1 (4.76%) Automated Testing
7 1 (4.76%) Marketing Intelligence
7 1 (4.76%) User Stories
7 1 (4.76%) Performance Analysis
7 1 (4.76%) Coaching
7 1 (4.76%) Mobile Development
Programming Languages
1 6 (28.57%) JavaScript
2 4 (19.05%) PHP
3 2 (9.52%) PHP5
4 1 (4.76%) Java
Qualifications
1 4 (19.05%) Degree
Quality Assurance & Compliance
1 2 (9.52%) QA
Systems Management
1 4 (19.05%) TeamSite
Vendors
1 2 (9.52%) Google
2 1 (4.76%) Twitter
Edinburgh, Midlothian
Verticality Ltd
Salary: £25000 - £32000 per annum
Posted: 5 days ago