The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 17 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 99 97 89
Rank change year-on-year
-2 -8
Permanent jobs citing SEO 9 12 6
As % of all permanent IT jobs located in Edinburgh 0.62% 0.82% 0.50%
As % of the Processes & Methodologies category 0.72% 0.99% 0.61%
Number of salaries quoted 6 1 2
Average salary £31,000 £23,500 £33,750
Average salary % change year-on-year
+31.91% -30.37%
90% offered a salary of more than £28,500 £23,500 £32,750
10% offered a salary of more than £32,750 £23,500 £34,750
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1248 1214 984
As % of all permanent IT jobs located in Edinburgh 86.61% 82.53% 81.93%
Number of salaries quoted 830 797 634
Average salary £43,000 £42,500 £42,500
Average salary % change year-on-year
+1.17% -
90% offered a salary of more than £30,700 £32,420 £28,500
10% offered a salary of more than £61,500 £60,000 £67,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 17 December 2014, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 17 (85.00%) Social Media
2 15 (75.00%) HTML
3 14 (70.00%) CSS
3 14 (70.00%) jQuery
3 14 (70.00%) HTML5
3 14 (70.00%) CSS3
4 12 (60.00%) JavaScript
4 12 (60.00%) Marketing
5 10 (50.00%) User Experience
6 7 (35.00%) Mobile App
7 6 (30.00%) PHP
7 6 (30.00%) Advertising
7 6 (30.00%) CMS
8 5 (25.00%) MySQL
8 5 (25.00%) Photoshop
8 5 (25.00%) Web Development
8 5 (25.00%) Drupal
8 5 (25.00%) PHP5
8 5 (25.00%) Magento
8 5 (25.00%) Open Source
8 5 (25.00%) Responsive Web Design
8 5 (25.00%) Web Application Development
9 4 (20.00%) Analytics
9 4 (20.00%) Mentoring
10 2 (10.00%) MVC
10 2 (10.00%) Web Design
10 2 (10.00%) Analytical Skills
11 1 (5.00%) C#
11 1 (5.00%) SQL
11 1 (5.00%) .NET

SEO
Top Related IT Skills in Edinburgh by Category

For the 6 months to 17 December 2014, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (30.00%) CMS
2 5 (25.00%) Drupal
3 1 (5.00%) SharePoint
Applications
1 5 (25.00%) Photoshop
2 1 (5.00%) MS Office
Business Applications
1 5 (25.00%) Magento
Cloud Services
1 1 (5.00%) Trello
Communications & Networking
1 1 (5.00%) SSL
Database & Business Intelligence
1 5 (25.00%) MySQL
2 1 (5.00%) Data Mining
Development Applications
1 1 (5.00%) Git (software)
General
1 12 (60.00%) Marketing
2 6 (30.00%) Advertising
3 1 (5.00%) Finance
Job Titles
1 9 (45.00%) Designer
1 9 (45.00%) Digital Designer
2 7 (35.00%) Developer
3 6 (30.00%) PHP Developer
4 4 (20.00%) Senior Designer
4 4 (20.00%) Senior Digital Designer
5 2 (10.00%) Team Leader
6 1 (5.00%) Analyst
6 1 (5.00%) Web Developer
6 1 (5.00%) Solutions Architect
6 1 (5.00%) Architect
6 1 (5.00%) Data Analyst
6 1 (5.00%) Front-End Developer
6 1 (5.00%) Front-End Web Developer
Libraries, Frameworks & Software Standards
1 15 (75.00%) HTML
2 14 (70.00%) CSS
2 14 (70.00%) CSS3
2 14 (70.00%) jQuery
2 14 (70.00%) HTML5
3 1 (5.00%) LAMP
3 1 (5.00%) ASP.NET
3 1 (5.00%) .NET
3 1 (5.00%) WSDL
3 1 (5.00%) SAML
3 1 (5.00%) REST
3 1 (5.00%) ASP.NET MVC
Miscellaneous
1 17 (85.00%) Social Media
2 10 (50.00%) User Experience
3 7 (35.00%) Mobile App
4 5 (25.00%) Open Source
5 2 (10.00%) Analytical Skills
6 1 (5.00%) Digital Media
6 1 (5.00%) New Media
Processes & Methodologies
1 5 (25.00%) Responsive Web Design
1 5 (25.00%) Web Application Development
1 5 (25.00%) Web Development
2 4 (20.00%) Analytics
2 4 (20.00%) Mentoring
3 2 (10.00%) Web Design
3 2 (10.00%) MVC
4 1 (5.00%) Agile Software Development
4 1 (5.00%) Asset Management
4 1 (5.00%) Content Management
4 1 (5.00%) Data Analysis
4 1 (5.00%) Business Analysis
4 1 (5.00%) Web Analytics
4 1 (5.00%) Pay per click
4 1 (5.00%) OO
4 1 (5.00%) E-Commerce
4 1 (5.00%) Project Management
4 1 (5.00%) Digital Marketing
4 1 (5.00%) Time Management
4 1 (5.00%) Mobile Application Development
Programming Languages
1 12 (60.00%) JavaScript
2 6 (30.00%) PHP
3 5 (25.00%) PHP5
4 1 (5.00%) SQL
4 1 (5.00%) C#
Qualifications
1 1 (5.00%) Degree
Vendors
1 1 (5.00%) Microsoft
1 1 (5.00%) HP
1 1 (5.00%) ExactTarget
Edinburgh
DP Connect
Salary: £40000 - £45000 per annum + Pension, Benefits, Bonus
Posted: Yesterday