The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 5 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
5 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 90 94 101
Rank change year-on-year
+4 +7
Permanent jobs citing SEO 4 11 13
As % of all permanent IT jobs located in Edinburgh 0.37% 0.76% 0.87%
As % of the Processes & Methodologies category 0.40% 0.84% 0.97%
Number of salaries quoted 2 10 9
Median salary £55,000 £35,000 £31,000
Median salary % change year-on-year
+57.14% +12.90%
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
989 1305 1347
As % of all permanent IT jobs located in Edinburgh 91.15% 90.75% 89.68%
Number of salaries quoted 634 807 909
Median salary £47,500 £45,000 £42,500
Median salary % change year-on-year
+5.55% +5.88%
90% offered a salary of more than £34,000 £32,500 £30,000
10% offered a salary of more than £71,500 £60,000 £62,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Edinburgh

The demand trend of job ads across the Edinburgh region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 5 December 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for SEO.

1 4 (80.00%) Google
1 4 (80.00%) Marketing
1 4 (80.00%) Google Analytics
1 4 (80.00%) Analytics
2 3 (60.00%) Web Development
2 3 (60.00%) JavaScript
2 3 (60.00%) CSS
2 3 (60.00%) HTML
3 2 (40.00%) Java
3 2 (40.00%) Adobe
3 2 (40.00%) Internet
3 2 (40.00%) XML
3 2 (40.00%) OOP
3 2 (40.00%) OO
3 2 (40.00%) PHP
3 2 (40.00%) .NET
3 2 (40.00%) MySQL
3 2 (40.00%) Degree
3 2 (40.00%) Ruby on Rails
3 2 (40.00%) Agile Software Development
3 2 (40.00%) Software Engineering
3 2 (40.00%) Ruby
3 2 (40.00%) Omniture
3 2 (40.00%) Elasticsearch
3 2 (40.00%) C++
3 2 (40.00%) Customer Insight
3 2 (40.00%) Digital Marketing
3 2 (40.00%) Puppet
3 2 (40.00%) RabbitMQ
3 2 (40.00%) Analytical Skills

SEO
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (40.00%) Elasticsearch
Cloud Services
1 4 (80.00%) Google Analytics
Communications & Networking
1 2 (40.00%) Internet
2 1 (20.00%) CHAP
Database & Business Intelligence
1 2 (40.00%) MySQL
General
1 4 (80.00%) Marketing
Job Titles
1 2 (40.00%) Search Manager
1 2 (40.00%) Senior Software Engineer
1 2 (40.00%) SEO Manager
1 2 (40.00%) Software Engineer
2 1 (20.00%) Developer
2 1 (20.00%) E-Commerce Developer
2 1 (20.00%) E-Commerce Web Developer
2 1 (20.00%) Web Developer
Libraries, Frameworks & Software Standards
1 3 (60.00%) CSS
1 3 (60.00%) HTML
2 2 (40.00%) .NET
2 2 (40.00%) RabbitMQ
2 2 (40.00%) React
2 2 (40.00%) Ruby on Rails
2 2 (40.00%) XML
Miscellaneous
1 2 (40.00%) Algorithms
1 2 (40.00%) Analytical Skills
2 1 (20.00%) User Experience
Processes & Methodologies
1 4 (80.00%) Analytics
2 3 (60.00%) Web Development
3 2 (40.00%) Agile Software Development
3 2 (40.00%) Content Development
3 2 (40.00%) Customer Insight
3 2 (40.00%) Digital Marketing
3 2 (40.00%) OO
3 2 (40.00%) OOP
3 2 (40.00%) Software Engineering
4 1 (20.00%) E-Commerce
4 1 (20.00%) Mobile Commerce
Programming Languages
1 3 (60.00%) JavaScript
2 2 (40.00%) C++
2 2 (40.00%) Java
2 2 (40.00%) PHP
2 2 (40.00%) Ruby
Qualifications
1 2 (40.00%) Degree
Systems Management
1 2 (40.00%) Puppet
Vendors
1 4 (80.00%) Google
2 2 (40.00%) Adobe
2 2 (40.00%) Omniture
Edinburgh
Pearson Frank
Salary: £30000 - £35000 per annum
Posted: 5 days ago