The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 92 103 94
Rank change year-on-year
+11 -9
Permanent jobs citing SEO 14 4 4
As % of all permanent IT jobs located in Edinburgh 0.97% 0.27% 0.33%
As % of the Processes & Methodologies category 1.09% 0.31% 0.39%
Number of salaries quoted 12 1 4
Average salary £28,500 £31,500 £33,750
Average salary % change year-on-year
-9.52% -6.66%
90% offered a salary of more than £27,550 £31,500 £31,800
10% offered a salary of more than £37,500 £31,500 £43,750
UK excluding London average salary £32,500 £30,000 £31,250
% change year-on-year
+8.33% -4.00%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1286 1286 1031
As % of all permanent IT jobs located in Edinburgh 88.81% 85.62% 85.35%
Number of salaries quoted 822 848 648
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £32,000 £30,000 £30,000
10% offered a salary of more than £65,000 £60,000 £60,000
UK excluding London average salary £44,500 £42,500 £41,000
% change year-on-year
+4.70% +3.65%

SEO
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing SEO across the Edinburgh region over the 3 months to 28 July 2015.

SEO Salary Histogram in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 28 July 2015, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 17 (73.91%) Marketing
2 12 (52.17%) HTML
3 10 (43.48%) Digital Marketing
4 9 (39.13%) Social Media
4 9 (39.13%) CSS
5 8 (34.78%) CRM
6 7 (30.43%) JavaScript
7 6 (26.09%) CMS
7 6 (26.09%) Pay per click
7 6 (26.09%) Degree
8 5 (21.74%) Agile Software Development
8 5 (21.74%) PHP
8 5 (21.74%) TeamSite
8 5 (21.74%) Finance
8 5 (21.74%) Responsive Web Design
9 4 (17.39%) CSS3
9 4 (17.39%) Analytics
9 4 (17.39%) User Experience
9 4 (17.39%) Analytical Skills
9 4 (17.39%) jQuery
10 3 (13.04%) HTML5
10 3 (13.04%) Internet Marketing
10 3 (13.04%) Content Management
10 3 (13.04%) Advertising
10 3 (13.04%) Internet
10 3 (13.04%) Target Operating Model
11 2 (8.70%) User Stories
11 2 (8.70%) Big Data
11 2 (8.70%) Marketing Intelligence
11 2 (8.70%) MySQL

SEO
Top Related IT Skills in Edinburgh by Category

For the 6 months to 28 July 2015, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (26.09%) CMS
2 2 (8.70%) Drupal
3 1 (4.35%) WordPress
3 1 (4.35%) Joomla!
3 1 (4.35%) Umbraco
3 1 (4.35%) Apache
3 1 (4.35%) Tomcat
Business Applications
1 1 (4.35%) Magento
Communications & Networking
1 3 (13.04%) Internet
Database & Business Intelligence
1 2 (8.70%) Big Data
1 2 (8.70%) MySQL
Development Applications
1 1 (4.35%) Selenium
General
1 17 (73.91%) Marketing
2 5 (21.74%) Finance
3 3 (13.04%) Advertising
4 1 (4.35%) Publishing
4 1 (4.35%) Retail Banking
4 1 (4.35%) Banking
4 1 (4.35%) Retail
Job Titles
1 7 (30.43%) Analyst
2 4 (17.39%) Website Manager
2 4 (17.39%) SEO Specialist
2 4 (17.39%) SEO Analyst
2 4 (17.39%) SEO Manager
3 3 (13.04%) Content Manager
3 3 (13.04%) Insight Analyst
3 3 (13.04%) Technical Manager
3 3 (13.04%) Developer
4 2 (8.70%) Data Conversion Specialist
5 1 (4.35%) PPC Manager
5 1 (4.35%) PPC Analyst
5 1 (4.35%) Digital Marketing Executive
5 1 (4.35%) Digital Designer
5 1 (4.35%) Front-End Developer
5 1 (4.35%) Designer
5 1 (4.35%) Senior Designer
5 1 (4.35%) PPC Specialist
5 1 (4.35%) Marketing Executive
5 1 (4.35%) Relationships Manager
Libraries, Frameworks & Software Standards
1 12 (52.17%) HTML
2 9 (39.13%) CSS
3 4 (17.39%) CSS3
3 4 (17.39%) jQuery
4 3 (13.04%) HTML5
5 1 (4.35%) Ext JS
5 1 (4.35%) Ajax
Miscellaneous
1 9 (39.13%) Social Media
2 4 (17.39%) User Experience
2 4 (17.39%) Analytical Skills
3 2 (8.70%) Data Conversion
4 1 (4.35%) Mobile App
Operating Systems
1 1 (4.35%) UNIX
Processes & Methodologies
1 10 (43.48%) Digital Marketing
2 8 (34.78%) CRM
3 6 (26.09%) Pay per click
4 5 (21.74%) Agile Software Development
4 5 (21.74%) Responsive Web Design
5 4 (17.39%) Analytics
6 3 (13.04%) Internet Marketing
6 3 (13.04%) Content Management
6 3 (13.04%) Target Operating Model
7 2 (8.70%) User Stories
7 2 (8.70%) Marketing Intelligence
7 2 (8.70%) Web Development
7 2 (8.70%) MVC
8 1 (4.35%) Progressive Enhancement
8 1 (4.35%) Online Marketing
8 1 (4.35%) Open Source
8 1 (4.35%) Website Architecture
8 1 (4.35%) User Acceptance Testing
8 1 (4.35%) Stakeholder Management
8 1 (4.35%) Automated Testing
Programming Languages
1 7 (30.43%) JavaScript
2 5 (21.74%) PHP
3 2 (8.70%) PHP5
4 1 (4.35%) Java
Qualifications
1 6 (26.09%) Degree
Quality Assurance & Compliance
1 1 (4.35%) QA
Systems Management
1 5 (21.74%) TeamSite
Vendors
1 1 (4.35%) Twitter
Edinburgh, Midlothian
Jagger Talent
Salary: From £25,000 to £30,000 per annum Strong benefits package
Posted: 15 hours ago
Edinburgh, Midlothian
Hays Specialist Recruitment
Salary: benefits
Posted: Yesterday
Edinburgh, Midlothian
HAYS INFORMATION TECHNOLOGY
Salary: £26000.00 - £30000.00 per annum + benefits
Posted: 6 days ago