The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 25 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 85 86 111
Rank change year-on-year
+1 +25
Permanent jobs citing SEO 8 12 5
As % of all permanent IT jobs located in Edinburgh 0.65% 0.92% 0.32%
As % of the Processes & Methodologies category 0.71% 1.04% 0.36%
Number of salaries quoted 5 9 1
Median salary £38,750 £32,500 £26,500
Median salary % change year-on-year
+19.23% +22.64%
UK excluding London median salary £32,500 £30,000 £32,000
% change year-on-year
+8.33% -6.25%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1123 1154 1384
As % of all permanent IT jobs located in Edinburgh 90.93% 88.70% 87.98%
Number of salaries quoted 680 693 899
Median salary £47,500 £45,000 £43,000
Median salary % change year-on-year
+5.55% +4.65%
90% offered a salary of more than £30,000 £32,500 £30,000
10% offered a salary of more than £70,000 £60,000 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Edinburgh

The demand trend of job ads across the Edinburgh region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing SEO across the Edinburgh region over the 3 months to 25 May 2016.

SEO Salary Histogram in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 25 May 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for SEO.

1 10 (76.92%) Marketing
2 7 (53.85%) HTML
2 7 (53.85%) Digital Marketing
3 6 (46.15%) Analytics
3 6 (46.15%) Banking
4 4 (30.77%) Google
4 4 (30.77%) CSS
4 4 (30.77%) CMS
4 4 (30.77%) Google Analytics
4 4 (30.77%) Pay per click
5 3 (23.08%) User Experience
5 3 (23.08%) Analytical Skills
5 3 (23.08%) TeamSite
5 3 (23.08%) JavaScript
5 3 (23.08%) Web Development
5 3 (23.08%) Agile Software Development
6 2 (15.38%) Retail
6 2 (15.38%) Content Management
6 2 (15.38%) PHP
6 2 (15.38%) VBA
6 2 (15.38%) OOP
6 2 (15.38%) OO
6 2 (15.38%) Project Management
6 2 (15.38%) Relational Database
6 2 (15.38%) Web Analytics
6 2 (15.38%) User Stories
6 2 (15.38%) Retail Banking
6 2 (15.38%) Tag Management
6 2 (15.38%) Web Application Development
7 1 (7.69%) Sitecore CMS

SEO
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (30.77%) CMS
2 1 (7.69%) Sitecore CMS
Cloud Services
1 4 (30.77%) Google Analytics
Database & Business Intelligence
1 2 (15.38%) Relational Database
General
1 10 (76.92%) Marketing
2 6 (46.15%) Banking
3 2 (15.38%) Retail
3 2 (15.38%) Retail Banking
4 1 (7.69%) Finance
Job Titles
1 4 (30.77%) Analyst
2 2 (15.38%) Banking Analyst
2 2 (15.38%) Developer
2 2 (15.38%) Digital Analyst
2 2 (15.38%) Digital Marketing Analyst
2 2 (15.38%) Marketing Analyst
2 2 (15.38%) PHP Developer
2 2 (15.38%) SEO Executive
2 2 (15.38%) Web Analyst
2 2 (15.38%) Web Content Analyst
3 1 (7.69%) Architect
3 1 (7.69%) Digital Architect
3 1 (7.69%) Digital Solutions Architect
3 1 (7.69%) Marketing Specialist
3 1 (7.69%) PPC Specialist
3 1 (7.69%) Product Manager
3 1 (7.69%) Product Owner
3 1 (7.69%) SEO Specialist
3 1 (7.69%) Solutions Architect
3 1 (7.69%) Web Manager
Libraries, Frameworks & Software Standards
1 7 (53.85%) HTML
2 4 (30.77%) CSS
Miscellaneous
1 3 (23.08%) Analytical Skills
1 3 (23.08%) User Experience
Processes & Methodologies
1 7 (53.85%) Digital Marketing
2 6 (46.15%) Analytics
3 4 (30.77%) Pay per click
4 3 (23.08%) Agile Software Development
4 3 (23.08%) Web Development
5 2 (15.38%) Content Management
5 2 (15.38%) OO
5 2 (15.38%) OOP
5 2 (15.38%) Project Management
5 2 (15.38%) Tag Management
5 2 (15.38%) User Stories
5 2 (15.38%) Web Analytics
5 2 (15.38%) Web Application Development
6 1 (7.69%) Competitor Analysis
6 1 (7.69%) CRM
6 1 (7.69%) Data Analysis
6 1 (7.69%) Online Marketing
6 1 (7.69%) Scrum
6 1 (7.69%) Stakeholder Management
6 1 (7.69%) Web Design
Programming Languages
1 3 (23.08%) JavaScript
2 2 (15.38%) PHP
2 2 (15.38%) VBA
Systems Management
1 3 (23.08%) TeamSite
Vendors
1 4 (30.77%) Google
2 1 (7.69%) Sitecore