The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 98 87 86
Rank change year-on-year
-11 -1
Permanent jobs citing SEO 6 7 2
As % of all permanent IT jobs located in Edinburgh 0.40% 0.58% 0.17%
As % of the Processes & Methodologies category 0.49% 0.69% 0.21%
Number of salaries quoted 4 5 1
Average salary £32,750 £32,500 £28,000
Average salary % change year-on-year
+0.76% +16.07%
UK excluding London average salary £30,000 £31,500 £31,500
% change year-on-year
-4.76% -
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1220 1018 933
As % of all permanent IT jobs located in Edinburgh 81.50% 84.90% 79.47%
Number of salaries quoted 815 630 672
Average salary £42,000 £46,500 £42,500
Average salary % change year-on-year
-9.67% +9.41%
90% offered a salary of more than £30,000 £30,000 £28,500
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 29 August 2014, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 7 (70.00%) JavaScript
2 6 (60.00%) Marketing
2 6 (60.00%) Social Media
3 5 (50.00%) Analytics
3 5 (50.00%) HTML
4 4 (40.00%) CSS
5 3 (30.00%) jQuery
5 3 (30.00%) CSS3
5 3 (30.00%) HTML5
6 2 (20.00%) Google Analytics
6 2 (20.00%) Drupal
6 2 (20.00%) Google
6 2 (20.00%) Advertising
6 2 (20.00%) CMS
6 2 (20.00%) Web Design
6 2 (20.00%) Pay per click
6 2 (20.00%) PHP
6 2 (20.00%) WebTrends
7 1 (10.00%) Asset Management
7 1 (10.00%) Content Management
7 1 (10.00%) Data Analysis
7 1 (10.00%) Business Analysis
7 1 (10.00%) Web Analytics
7 1 (10.00%) MVC
7 1 (10.00%) Finance
7 1 (10.00%) C#
7 1 (10.00%) Project Management
7 1 (10.00%) .NET
7 1 (10.00%) MS Office
7 1 (10.00%) ASP.NET

SEO
Top Related IT Skills in Edinburgh by Category

For the 6 months to 29 August 2014, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (20.00%) CMS
1 2 (20.00%) Drupal
2 1 (10.00%) WordPress
2 1 (10.00%) SharePoint
2 1 (10.00%) TeamSite
Applications
1 1 (10.00%) MS Office
Business Applications
1 2 (20.00%) WebTrends
1 2 (20.00%) Google Analytics
2 1 (10.00%) SiteCatalyst
Communications & Networking
1 1 (10.00%) SSL
General
1 6 (60.00%) Marketing
2 2 (20.00%) Advertising
3 1 (10.00%) Finance
Job Titles
1 2 (20.00%) Developer
1 2 (20.00%) Web Developer
1 2 (20.00%) Team Leader
1 2 (20.00%) Front-End Developer
1 2 (20.00%) Front-End Web Developer
1 2 (20.00%) Designer
1 2 (20.00%) Senior Designer
1 2 (20.00%) Digital Designer
1 2 (20.00%) Senior Digital Designer
2 1 (10.00%) Development Project Manager
2 1 (10.00%) Web Project Manager
2 1 (10.00%) Web Development Manager
2 1 (10.00%) Web Manager
2 1 (10.00%) Account Manager
2 1 (10.00%) Solutions Architect
2 1 (10.00%) Development Manager
2 1 (10.00%) Data Analyst
2 1 (10.00%) Analyst
2 1 (10.00%) Architect
2 1 (10.00%) Project Manager
Libraries, Frameworks & Software Standards
1 5 (50.00%) HTML
2 4 (40.00%) CSS
3 3 (30.00%) jQuery
3 3 (30.00%) HTML5
3 3 (30.00%) CSS3
4 1 (10.00%) PhoneGap
4 1 (10.00%) REST
4 1 (10.00%) Google Maps API
4 1 (10.00%) ASP.NET MVC
4 1 (10.00%) .NET
4 1 (10.00%) ASP.NET
4 1 (10.00%) XHTML
4 1 (10.00%) WSDL
4 1 (10.00%) SAML
Miscellaneous
1 6 (60.00%) Social Media
2 1 (10.00%) Digital Media
2 1 (10.00%) Mobile App
Processes & Methodologies
1 5 (50.00%) Analytics
2 2 (20.00%) Pay per click
2 2 (20.00%) Web Design
3 1 (10.00%) Asset Management
3 1 (10.00%) Content Management
3 1 (10.00%) Data Analysis
3 1 (10.00%) Business Analysis
3 1 (10.00%) Web Analytics
3 1 (10.00%) PRINCE2
3 1 (10.00%) E-Commerce
3 1 (10.00%) PRINCE
3 1 (10.00%) Project Management
3 1 (10.00%) MVC
3 1 (10.00%) Scrum
3 1 (10.00%) Web Development
3 1 (10.00%) Digital Marketing
3 1 (10.00%) Time Management
3 1 (10.00%) Online Marketing
3 1 (10.00%) Mobile Application Development
Programming Languages
1 7 (70.00%) JavaScript
2 2 (20.00%) PHP
3 1 (10.00%) C#
Qualifications
1 1 (10.00%) Degree
Vendors
1 2 (20.00%) Google
2 1 (10.00%) Ektron
2 1 (10.00%) Facebook
2 1 (10.00%) Twitter
2 1 (10.00%) ExactTarget
2 1 (10.00%) Microsoft
2 1 (10.00%) HP
Edinburgh, Midlothian
HAYS INFORMATION TECHNOLOGY
Salary: £27000.00 - £30000.00 per annum
Posted: Yesterday
Edinburgh, Midlothian
Circle Recruitment
Salary: £30000 - £40000 per annum + Benefits
Posted: 2 days ago