The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 98 87 84
Rank change year-on-year
-11 -3
Permanent jobs citing SEO 13 11 4
As % of all permanent IT jobs located in Edinburgh 0.87% 0.77% 0.33%
As % of the Processes & Methodologies category 1.02% 0.95% 0.42%
Number of salaries quoted 9 4 2
Average salary £32,500 £29,875 £32,500
Average salary % change year-on-year
+8.78% -8.07%
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1279 1164 963
As % of all permanent IT jobs located in Edinburgh 85.27% 81.80% 80.59%
Number of salaries quoted 853 740 666
Average salary £42,500 £45,000 £42,500
Average salary % change year-on-year
-5.55% +5.88%
90% offered a salary of more than £30,000 £31,500 £30,000
10% offered a salary of more than £60,000 £60,000 £60,450
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 24 October 2014, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 12 (70.59%) HTML
1 12 (70.59%) Marketing
1 12 (70.59%) Social Media
2 11 (64.71%) CSS
3 10 (58.82%) jQuery
3 10 (58.82%) CSS3
3 10 (58.82%) HTML5
3 10 (58.82%) User Experience
4 9 (52.94%) JavaScript
5 6 (35.29%) Advertising
6 5 (29.41%) Photoshop
6 5 (29.41%) Responsive Web Design
6 5 (29.41%) Analytics
7 4 (23.53%) Mentoring
8 3 (17.65%) PHP
9 2 (11.76%) CMS
9 2 (11.76%) Project Management
9 2 (11.76%) Drupal
9 2 (11.76%) Mobile App
9 2 (11.76%) MVC
9 2 (11.76%) Finance
9 2 (11.76%) Web Design
9 2 (11.76%) Analytical Skills
10 1 (5.88%) PhoneGap
10 1 (5.88%) Web Development
10 1 (5.88%) Degree
10 1 (5.88%) Google Analytics
10 1 (5.88%) Git (software)
10 1 (5.88%) Ektron
10 1 (5.88%) Google Maps API

SEO
Top Related IT Skills in Edinburgh by Category

For the 6 months to 24 October 2014, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (11.76%) CMS
1 2 (11.76%) Drupal
2 1 (5.88%) WordPress
2 1 (5.88%) SharePoint
2 1 (5.88%) TeamSite
Applications
1 5 (29.41%) Photoshop
2 1 (5.88%) MS Office
Business Applications
1 1 (5.88%) WebTrends
1 1 (5.88%) Google Analytics
Cloud Services
1 1 (5.88%) Trello
Communications & Networking
1 1 (5.88%) SSL
Database & Business Intelligence
1 1 (5.88%) Data Mining
Development Applications
1 1 (5.88%) Git (software)
General
1 12 (70.59%) Marketing
2 6 (35.29%) Advertising
3 2 (11.76%) Finance
Job Titles
1 9 (52.94%) Designer
1 9 (52.94%) Digital Designer
2 4 (23.53%) Senior Digital Designer
2 4 (23.53%) Senior Designer
3 3 (17.65%) Developer
4 2 (11.76%) Web Developer
4 2 (11.76%) Front-End Developer
4 2 (11.76%) Front-End Web Developer
4 2 (11.76%) Team Leader
5 1 (5.88%) PHP Developer
5 1 (5.88%) Development Project Manager
5 1 (5.88%) Web Project Manager
5 1 (5.88%) Web Development Manager
5 1 (5.88%) Web Manager
5 1 (5.88%) Solutions Architect
5 1 (5.88%) Development Manager
5 1 (5.88%) Data Analyst
5 1 (5.88%) Analyst
5 1 (5.88%) Architect
5 1 (5.88%) Project Manager
Libraries, Frameworks & Software Standards
1 12 (70.59%) HTML
2 11 (64.71%) CSS
3 10 (58.82%) jQuery
3 10 (58.82%) HTML5
3 10 (58.82%) CSS3
4 1 (5.88%) PhoneGap
4 1 (5.88%) REST
4 1 (5.88%) Google Maps API
4 1 (5.88%) ASP.NET MVC
4 1 (5.88%) .NET
4 1 (5.88%) ASP.NET
4 1 (5.88%) XHTML
4 1 (5.88%) WSDL
4 1 (5.88%) SAML
4 1 (5.88%) LAMP
Miscellaneous
1 12 (70.59%) Social Media
2 10 (58.82%) User Experience
3 2 (11.76%) Analytical Skills
3 2 (11.76%) Mobile App
4 1 (5.88%) Digital Media
Processes & Methodologies
1 5 (29.41%) Responsive Web Design
1 5 (29.41%) Analytics
2 4 (23.53%) Mentoring
3 2 (11.76%) Project Management
3 2 (11.76%) MVC
3 2 (11.76%) Web Design
4 1 (5.88%) Asset Management
4 1 (5.88%) Content Management
4 1 (5.88%) Data Analysis
4 1 (5.88%) Business Analysis
4 1 (5.88%) Web Analytics
4 1 (5.88%) Pay per click
4 1 (5.88%) Web Development
4 1 (5.88%) Digital Marketing
4 1 (5.88%) Time Management
4 1 (5.88%) Scrum
4 1 (5.88%) PRINCE2
4 1 (5.88%) E-Commerce
4 1 (5.88%) PRINCE
4 1 (5.88%) Mobile Application Development
Programming Languages
1 9 (52.94%) JavaScript
2 3 (17.65%) PHP
3 1 (5.88%) SQL
3 1 (5.88%) C#
Qualifications
1 1 (5.88%) Degree
Vendors
1 1 (5.88%) Microsoft
1 1 (5.88%) HP
1 1 (5.88%) Google
1 1 (5.88%) Ektron
1 1 (5.88%) Facebook
1 1 (5.88%) Twitter
1 1 (5.88%) ExactTarget