The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 95 96 93
Rank change year-on-year
+1 -3
Permanent jobs citing SEO 5 9 9
As % of all permanent IT jobs located in Edinburgh 0.39% 0.66% 0.65%
As % of the Processes & Methodologies category 0.43% 0.75% 0.76%
Number of salaries quoted 5 5 0
Average salary £36,000 £31,000 -
Average salary % change year-on-year
+16.12% -
UK excluding London average salary £35,000 £32,500 £32,500
% change year-on-year
+7.69% -
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1151 1194 1186
As % of all permanent IT jobs located in Edinburgh 90.35% 87.03% 85.94%
Number of salaries quoted 767 762 777
Average salary £47,500 £44,000 £42,500
Average salary % change year-on-year
+7.95% +3.52%
90% offered a salary of more than £35,000 £32,500 £30,000
10% offered a salary of more than £65,000 £67,500 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 8 February 2016, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 15 (68.18%) Marketing
2 12 (54.55%) HTML
2 12 (54.55%) CSS
3 11 (50.00%) Analytics
4 10 (45.45%) User Experience
5 8 (36.36%) Digital Marketing
6 7 (31.82%) Google Analytics
6 7 (31.82%) Google
7 6 (27.27%) HTML5
7 6 (27.27%) Degree
7 6 (27.27%) Graphic Design
7 6 (27.27%) Finance
8 5 (22.73%) JavaScript
8 5 (22.73%) Retail
9 4 (18.18%) Agile Software Development
9 4 (18.18%) Photography
9 4 (18.18%) jQuery
9 4 (18.18%) E-Commerce
9 4 (18.18%) Business Intelligence
9 4 (18.18%) OO
9 4 (18.18%) Web Design
9 4 (18.18%) CSS3
9 4 (18.18%) Information Architecture
9 4 (18.18%) Customer Insight
9 4 (18.18%) Data Quality
10 3 (13.64%) Online Marketing
10 3 (13.64%) Analytical Skills
10 3 (13.64%) NoSQL
10 3 (13.64%) Adobe Creative Cloud
10 3 (13.64%) Advertising

SEO
Top Related IT Skills in Edinburgh by Category

For the 6 months to 8 February 2016, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (13.64%) WordPress
2 2 (9.09%) CMS
Business Applications
1 3 (13.64%) Magento
Cloud Services
1 7 (31.82%) Google Analytics
2 3 (13.64%) Adobe Creative Cloud
Database & Business Intelligence
1 3 (13.64%) NoSQL
2 2 (9.09%) Relational Database
General
1 15 (68.18%) Marketing
2 6 (27.27%) Finance
3 5 (22.73%) Retail
4 3 (13.64%) Advertising
4 3 (13.64%) Publishing
5 1 (4.55%) Banking
5 1 (4.55%) Brand Awareness
Job Titles
1 7 (31.82%) Designer
1 7 (31.82%) Digital Designer
2 5 (22.73%) Developer
3 2 (9.09%) .NET Developer
3 2 (9.09%) .NET Software Developer
3 2 (9.09%) Account Manager
3 2 (9.09%) PHP Developer
3 2 (9.09%) SEO Account Manager
3 2 (9.09%) SEO Manager
3 2 (9.09%) SEO Specialist
3 2 (9.09%) Software Developer
4 1 (4.55%) Analyst
4 1 (4.55%) Product Manager
4 1 (4.55%) Product Owner
4 1 (4.55%) Senior Designer
4 1 (4.55%) Senior Digital Designer
4 1 (4.55%) SEO Analyst
4 1 (4.55%) SEO Executive
4 1 (4.55%) Web Developer
4 1 (4.55%) Web Manager
Libraries, Frameworks & Software Standards
1 12 (54.55%) CSS
1 12 (54.55%) HTML
2 6 (27.27%) HTML5
3 4 (18.18%) CSS3
3 4 (18.18%) jQuery
4 2 (9.09%) .NET
4 2 (9.09%) ASP.NET
4 2 (9.09%) ASP.NET MVC
4 2 (9.09%) RESTful
4 2 (9.09%) Web Services
Miscellaneous
1 10 (45.45%) User Experience
2 6 (27.27%) Graphic Design
3 4 (18.18%) Photography
4 3 (13.64%) Analytical Skills
5 2 (9.09%) Social Media
6 1 (4.55%) Computer Science
6 1 (4.55%) Copywriting
6 1 (4.55%) Digital Media
6 1 (4.55%) Mathematics
Processes & Methodologies
1 11 (50.00%) Analytics
2 8 (36.36%) Digital Marketing
3 4 (18.18%) Agile Software Development
3 4 (18.18%) Business Intelligence
3 4 (18.18%) Customer Insight
3 4 (18.18%) E-Commerce
3 4 (18.18%) Information Architecture
3 4 (18.18%) OO
3 4 (18.18%) Web Design
4 3 (13.64%) Business Development
4 3 (13.64%) Online Marketing
4 3 (13.64%) Pay per click
4 3 (13.64%) Web Analytics
5 2 (9.09%) CRM
5 2 (9.09%) MVC
5 2 (9.09%) OOP
5 2 (9.09%) Web Application Development
5 2 (9.09%) Web Development
6 1 (4.55%) Marketing Strategy
6 1 (4.55%) Responsive Web Design
Programming Languages
1 5 (22.73%) JavaScript
2 3 (13.64%) PHP
3 2 (9.09%) C#
4 1 (4.55%) CFML
4 1 (4.55%) SQL
Qualifications
1 6 (27.27%) Degree
Quality Assurance & Compliance
1 4 (18.18%) Data Quality
Systems Management
1 1 (4.55%) TeamSite
Vendors
1 7 (31.82%) Google
2 3 (13.64%) Adobe