The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 26 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
26 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
Scotland / Edinburgh
Rank 84 88 97
Rank change year-on-year
+4 +9
Permanent jobs citing SEO 6 5 6
As % of all permanent IT jobs located in Edinburgh 0.55% 0.40% 0.44%
As % of the Processes & Methodologies category 0.60% 0.44% 0.50%
Number of salaries quoted 6 5 1
Median salary £55,000 £35,000 £42,500
Median salary % change year-on-year
+57.14% -17.64%
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
998 1149 1197
As % of all permanent IT jobs located in Edinburgh 92.07% 91.41% 88.21%
Number of salaries quoted 666 778 720
Median salary £47,500 £47,500 £44,000
Median salary % change year-on-year
- +7.95%
90% offered a salary of more than £35,000 £32,500 £32,500
10% offered a salary of more than £71,500 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Edinburgh

The demand trend of job ads across the Edinburgh region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing SEO across the Edinburgh region over the 3 months to 26 February 2017.

SEO Salary Histogram in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 26 February 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for SEO.

1 7 (63.64%) User Experience
2 6 (54.55%) Degree
3 5 (45.45%) JavaScript
3 5 (45.45%) HTML
3 5 (45.45%) CSS
4 4 (36.36%) PHP
4 4 (36.36%) Finance
4 4 (36.36%) Legal
4 4 (36.36%) Agile Software Development
4 4 (36.36%) Google
4 4 (36.36%) Marketing
4 4 (36.36%) Psychology
4 4 (36.36%) Google Analytics
4 4 (36.36%) Analytics
4 4 (36.36%) Prototyping
5 3 (27.27%) Web Development
5 3 (27.27%) Java
6 2 (18.18%) MySQL
6 2 (18.18%) Photoshop
6 2 (18.18%) .NET
6 2 (18.18%) XML
6 2 (18.18%) OOP
6 2 (18.18%) OO
6 2 (18.18%) Python
6 2 (18.18%) Adobe
6 2 (18.18%) Internet
6 2 (18.18%) C++
6 2 (18.18%) Adobe Illustrator
6 2 (18.18%) Ruby on Rails
6 2 (18.18%) Software Engineering

SEO
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (18.18%) Elasticsearch
Applications
1 2 (18.18%) Adobe Illustrator
1 2 (18.18%) Photoshop
Cloud Services
1 4 (36.36%) Google Analytics
Communications & Networking
1 2 (18.18%) Internet
2 1 (9.09%) CHAP
Database & Business Intelligence
1 2 (18.18%) MySQL
General
1 4 (36.36%) Finance
1 4 (36.36%) Legal
1 4 (36.36%) Marketing
Job Titles
1 4 (36.36%) Designer
1 4 (36.36%) Senior Designer
1 4 (36.36%) Senior UX Designer
1 4 (36.36%) UX Designer
2 3 (27.27%) Developer
3 2 (18.18%) Search Manager
3 2 (18.18%) Senior Software Engineer
3 2 (18.18%) SEO Manager
3 2 (18.18%) Software Engineer
4 1 (9.09%) Digital Developer
4 1 (9.09%) E-Commerce Developer
4 1 (9.09%) E-Commerce Web Developer
4 1 (9.09%) Front End Developer (Client-Side Developer)
4 1 (9.09%) Web Developer
Libraries, Frameworks & Software Standards
1 5 (45.45%) CSS
1 5 (45.45%) HTML
2 2 (18.18%) .NET
2 2 (18.18%) Ajax
2 2 (18.18%) jQuery
2 2 (18.18%) RabbitMQ
2 2 (18.18%) React
2 2 (18.18%) Ruby on Rails
2 2 (18.18%) XML
3 1 (9.09%) J2EE
3 1 (9.09%) Node.js
Miscellaneous
1 7 (63.64%) User Experience
2 2 (18.18%) Algorithms
2 2 (18.18%) Analytical Skills
Processes & Methodologies
1 4 (36.36%) Agile Software Development
1 4 (36.36%) Analytics
1 4 (36.36%) Prototyping
1 4 (36.36%) Psychology
2 3 (27.27%) Web Development
3 2 (18.18%) Content Development
3 2 (18.18%) Cross-Browser Development
3 2 (18.18%) Customer Insight
3 2 (18.18%) Digital Marketing
3 2 (18.18%) OO
3 2 (18.18%) OOP
3 2 (18.18%) Responsive Web Design
3 2 (18.18%) Software Engineering
4 1 (9.09%) E-Commerce
4 1 (9.09%) Front End Development
4 1 (9.09%) Mobile Commerce
Programming Languages
1 5 (45.45%) JavaScript
2 4 (36.36%) PHP
3 3 (27.27%) Java
4 2 (18.18%) C++
4 2 (18.18%) Python
4 2 (18.18%) Ruby
Qualifications
1 6 (54.55%) Degree
Systems Management
1 2 (18.18%) Puppet
Vendors
1 4 (36.36%) Google
2 2 (18.18%) Adobe
2 2 (18.18%) Omniture