The first table below looks at the demand for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 20 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Edinburgh region.

Location
3 months to
20 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank - 84 87
Permanent jobs citing SEO 0 8 9
As % of all permanent IT jobs located in Edinburgh - 0.590% 0.591%
As % of the Processes & Methodologies category - 0.813% 0.747%
Number of salaries quoted 0 8 6
Average salary - £27,750 £35,000
Average salary % change year-on-year
- -20.71%
UK excluding London average salary £30,000 £31,250 £30,000
% change year-on-year
-4.00% +4.16%
All Processes & Methodologies
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
796 984 1205
As % of all permanent IT jobs located in Edinburgh 75.02% 72.57% 79.07%
Number of salaries quoted 466 691 848
Average salary £42,500 £40,000 £41,500
Average salary % change year-on-year
+6.25% -3.61%
90% offered a salary of more than £28,500 £27,500 £30,000
10% offered a salary of more than £62,000 £65,000 £62,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
Scotland

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Edinburgh SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

Edinburgh SEO Salary Trend

SEO
Top 24 Related IT Skills

For the 6 months to 20 May 2013, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 2 (100.00%) CSS
1 2 (100.00%) JavaScript
1 2 (100.00%) Analytics
2 1 (50.00%) HTML
2 1 (50.00%) PHP
2 1 (50.00%) Flash
2 1 (50.00%) XHTML
2 1 (50.00%) TeamSite
2 1 (50.00%) PRINCE
2 1 (50.00%) Internet
2 1 (50.00%) Workflow
2 1 (50.00%) Finance
2 1 (50.00%) Publishing
2 1 (50.00%) CMS
2 1 (50.00%) Banking
2 1 (50.00%) Investment Banking
2 1 (50.00%) Web Analytics
2 1 (50.00%) Google
2 1 (50.00%) Statistics
2 1 (50.00%) Marketing
2 1 (50.00%) WebSphere
2 1 (50.00%) Web Development
2 1 (50.00%) Internet Marketing
2 1 (50.00%) WebSphere Portal

SEO
Top Related IT Skills by Category

For the 6 months to 20 May 2013, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 2 (100.00%) CSS
2 1 (50.00%) Flash
2 1 (50.00%) XHTML
2 1 (50.00%) WebSphere
2 1 (50.00%) HTML
Application Platforms
1 1 (50.00%) TeamSite
1 1 (50.00%) CMS
1 1 (50.00%) WebSphere Portal
Communications & Networking
1 1 (50.00%) Internet
General
1 1 (50.00%) Finance
1 1 (50.00%) Publishing
1 1 (50.00%) Banking
1 1 (50.00%) Investment Banking
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Developer
1 1 (50.00%) Analyst
1 1 (50.00%) Consultant
1 1 (50.00%) Internet Developer
1 1 (50.00%) Technical Analyst
1 1 (50.00%) Analyst Developer
1 1 (50.00%) Marketing Analyst
1 1 (50.00%) Technical Developer
Miscellaneous
1 1 (50.00%) Statistics
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) PRINCE
2 1 (50.00%) Workflow
2 1 (50.00%) Web Analytics
2 1 (50.00%) Web Development
2 1 (50.00%) Internet Marketing
Programming Languages
1 2 (100.00%) JavaScript
2 1 (50.00%) PHP
Vendors
1 1 (50.00%) Google
Edinburgh, Scotland, Lothian
Working for this award-winning agency, they are looking to bring on a Social Media Architects to drive SEO client campaigns through the provision of external link development...
Big Wednesday
Salary: £0 - £30,000 per year
Posted: 20 April 2013