The first table below looks at the demand for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Edinburgh region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 97 89 90
Rank change year-on-year
-8 +1
Permanent jobs citing SEO 13 1 7
As % of all permanent IT jobs located in Edinburgh 0.78% 0.091% 0.50%
As % of the Processes & Methodologies category 0.94% 0.12% 0.67%
Number of salaries quoted 3 0 6
Average salary £34,000 - £26,500
90% offered a salary of more than £28,000 - £23,250
10% offered a salary of more than £48,800 - £32,000
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1379 860 1042
As % of all permanent IT jobs located in Edinburgh 83.17% 78.32% 73.69%
Number of salaries quoted 896 490 750
Average salary £42,500 £44,250 £40,000
Average salary % change year-on-year
-3.95% +10.62%
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £60,000 £57,500 £65,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
SEO
Scotland

SEO
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing SEO across the Edinburgh region over the 3 months to 18 April 2014.

SEO Salary Histogram in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 18 April 2014, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 19 (86.36%) Social Media
2 14 (63.64%) Analytics
2 14 (63.64%) Marketing
3 12 (54.55%) HTML
4 11 (50.00%) MS Excel
5 10 (45.45%) Degree
6 5 (22.73%) Pay per click
7 3 (13.64%) Online Marketing
7 3 (13.64%) Digital Marketing
7 3 (13.64%) Google
7 3 (13.64%) Publishing
7 3 (13.64%) Stakeholder Management
7 3 (13.64%) Campaign Management
7 3 (13.64%) Social Media Monitoring
8 2 (9.09%) Twitter
8 2 (9.09%) CSS3
8 2 (9.09%) CMS
8 2 (9.09%) CSS
8 2 (9.09%) WebTrends
8 2 (9.09%) JavaScript
8 2 (9.09%) PHP
8 2 (9.09%) HTML5
8 2 (9.09%) jQuery
8 2 (9.09%) Google Analytics
8 2 (9.09%) Business Development
8 2 (9.09%) Finance
8 2 (9.09%) Advertising
8 2 (9.09%) MS PowerPoint
9 1 (4.55%) C#
9 1 (4.55%) Taxonomies

SEO
Top Related IT Skills in Edinburgh by Category

For the 6 months to 18 April 2014, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (9.09%) CMS
2 1 (4.55%) Drupal
2 1 (4.55%) WordPress
2 1 (4.55%) TeamSite
Applications
1 11 (50.00%) MS Excel
2 2 (9.09%) MS PowerPoint
Business Applications
1 2 (9.09%) WebTrends
1 2 (9.09%) Google Analytics
2 1 (4.55%) SiteCatalyst
Database & Business Intelligence
1 1 (4.55%) SQL Server 2008
1 1 (4.55%) MySQL
1 1 (4.55%) SQL Server
1 1 (4.55%) Data Warehouse
1 1 (4.55%) Relational Database
Development Applications
1 1 (4.55%) PhoneGap
General
1 14 (63.64%) Marketing
2 3 (13.64%) Publishing
3 2 (9.09%) Finance
3 2 (9.09%) Advertising
4 1 (4.55%) Electronics
Job Titles
1 9 (40.91%) Engagement Manager
2 3 (13.64%) SEO Specialist
2 3 (13.64%) Developer
2 3 (13.64%) Technical Specialist
3 2 (9.09%) PPC Executive
3 2 (9.09%) PPC Manager
3 2 (9.09%) PPC Analyst
3 2 (9.09%) Search Manager
3 2 (9.09%) PPC Specialist
3 2 (9.09%) Account Director
4 1 (4.55%) Front-End Developer
4 1 (4.55%) Front-End Web Developer
4 1 (4.55%) Architect
4 1 (4.55%) Data Analyst
4 1 (4.55%) .NET Developer
4 1 (4.55%) PHP Developer
4 1 (4.55%) Analyst
4 1 (4.55%) Web Developer
4 1 (4.55%) Account Manager
4 1 (4.55%) Information Architect
Libraries, Frameworks & Software Standards
1 12 (54.55%) HTML
2 2 (9.09%) CSS3
2 2 (9.09%) CSS
2 2 (9.09%) HTML5
2 2 (9.09%) jQuery
3 1 (4.55%) Google Maps API
3 1 (4.55%) .NET
3 1 (4.55%) ASP.NET
3 1 (4.55%) XML
Miscellaneous
1 19 (86.36%) Social Media
2 1 (4.55%) Taxonomies
2 1 (4.55%) Ontologies
2 1 (4.55%) Computer Science
2 1 (4.55%) Data Integration
2 1 (4.55%) Learning Management System
2 1 (4.55%) Open Source
2 1 (4.55%) Management Information System
2 1 (4.55%) Mobile App
Processes & Methodologies
1 14 (63.64%) Analytics
2 5 (22.73%) Pay per click
3 3 (13.64%) Online Marketing
3 3 (13.64%) Digital Marketing
3 3 (13.64%) Stakeholder Management
3 3 (13.64%) Campaign Management
3 3 (13.64%) Social Media Monitoring
4 2 (9.09%) Business Development
5 1 (4.55%) Information Architecture
5 1 (4.55%) Web Marketing
5 1 (4.55%) Project Management
5 1 (4.55%) E-Commerce
5 1 (4.55%) DNA
5 1 (4.55%) Data Modelling
5 1 (4.55%) Web Design
5 1 (4.55%) Content Management
5 1 (4.55%) Information Management
5 1 (4.55%) Data Analysis
5 1 (4.55%) Web Analytics
5 1 (4.55%) MVC
Programming Languages
1 2 (9.09%) JavaScript
1 2 (9.09%) PHP
2 1 (4.55%) C#
2 1 (4.55%) SQL
Qualifications
1 10 (45.45%) Degree
Vendors
1 3 (13.64%) Google
2 2 (9.09%) Twitter
3 1 (4.55%) Ektron
3 1 (4.55%) Microsoft
3 1 (4.55%) Facebook