The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 83 109 -
Rank change year-on-year
+26 -
Permanent jobs citing SEO 12 5 0
As % of all permanent IT jobs located in Edinburgh 0.92% 0.32% -
As % of the Processes & Methodologies category 1.07% 0.37% -
Number of salaries quoted 9 1 0
Average salary £32,500 £26,500 -
Average salary % change year-on-year
+22.64% -
UK excluding London average salary £30,000 £32,000 £30,000
% change year-on-year
-6.25% +6.66%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1122 1348 876
As % of all permanent IT jobs located in Edinburgh 86.24% 85.70% 80.51%
Number of salaries quoted 669 874 517
Average salary £45,000 £43,000 £42,500
Average salary % change year-on-year
+4.65% +1.17%
90% offered a salary of more than £32,500 £30,000 £29,000
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

SEO
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing SEO across the Edinburgh region over the 3 months to 22 May 2015.

SEO Salary Histogram in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 22 May 2015, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 14 (77.78%) Marketing
2 8 (44.44%) Digital Marketing
2 8 (44.44%) Social Media
2 8 (44.44%) HTML
2 8 (44.44%) CRM
2 8 (44.44%) Finance
3 6 (33.33%) Pay per click
3 6 (33.33%) CSS
3 6 (33.33%) Analytics
4 5 (27.78%) JavaScript
4 5 (27.78%) Internet
4 5 (27.78%) CMS
4 5 (27.78%) Internet Marketing
5 4 (22.22%) Responsive Web Design
5 4 (22.22%) PHP
6 3 (16.67%) TeamSite
6 3 (16.67%) Google
6 3 (16.67%) Agile Software Development
6 3 (16.67%) CSS3
6 3 (16.67%) jQuery
7 2 (11.11%) QA
7 2 (11.11%) Google Analytics
7 2 (11.11%) Drupal
7 2 (11.11%) PHP5
7 2 (11.11%) Retail
7 2 (11.11%) Content Management
7 2 (11.11%) Games
7 2 (11.11%) Advertising
7 2 (11.11%) Publishing
7 2 (11.11%) MVC

SEO
Top Related IT Skills in Edinburgh by Category

For the 6 months to 22 May 2015, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (27.78%) CMS
2 2 (11.11%) Drupal
3 1 (5.56%) Apache
3 1 (5.56%) Tomcat
3 1 (5.56%) Umbraco
3 1 (5.56%) WordPress
3 1 (5.56%) Joomla!
Business Applications
1 1 (5.56%) Magento
Cloud Services
1 2 (11.11%) Google Analytics
Communications & Networking
1 5 (27.78%) Internet
Database & Business Intelligence
1 2 (11.11%) MySQL
2 1 (5.56%) Big Data
Development Applications
1 1 (5.56%) Selenium
General
1 14 (77.78%) Marketing
2 8 (44.44%) Finance
3 2 (11.11%) Retail
3 2 (11.11%) Games
3 2 (11.11%) Advertising
3 2 (11.11%) Publishing
Job Titles
1 4 (22.22%) Website Manager
2 3 (16.67%) Developer
2 3 (16.67%) Consultant
2 3 (16.67%) SEO Manager
2 3 (16.67%) Content Manager
2 3 (16.67%) SEO Consultant
3 2 (11.11%) Technical Manager
3 2 (11.11%) Technical Consultant
4 1 (5.56%) Account Manager
4 1 (5.56%) Web Developer
4 1 (5.56%) PHP Developer
4 1 (5.56%) Relationships Manager
4 1 (5.56%) Front-End Developer
4 1 (5.56%) PPC Executive
4 1 (5.56%) Data Conversion Specialist
4 1 (5.56%) PPC Manager
4 1 (5.56%) PPC Analyst
4 1 (5.56%) Digital Marketing Executive
4 1 (5.56%) Marketing Executive
4 1 (5.56%) PPC Specialist
Libraries, Frameworks & Software Standards
1 8 (44.44%) HTML
2 6 (33.33%) CSS
3 3 (16.67%) CSS3
3 3 (16.67%) jQuery
4 2 (11.11%) HTML5
5 1 (5.56%) Ajax
5 1 (5.56%) Ext JS
Miscellaneous
1 8 (44.44%) Social Media
2 2 (11.11%) User Experience
3 1 (5.56%) Mobile App
3 1 (5.56%) Open Source
3 1 (5.56%) Data Conversion
Operating Systems
1 1 (5.56%) UNIX
Processes & Methodologies
1 8 (44.44%) Digital Marketing
1 8 (44.44%) CRM
2 6 (33.33%) Pay per click
2 6 (33.33%) Analytics
3 5 (27.78%) Internet Marketing
4 4 (22.22%) Responsive Web Design
5 3 (16.67%) Agile Software Development
6 2 (11.11%) Content Management
6 2 (11.11%) MVC
7 1 (5.56%) Mobile Development
7 1 (5.56%) Performance Analysis
7 1 (5.56%) Coaching
7 1 (5.56%) Marketing Intelligence
7 1 (5.56%) Migration
7 1 (5.56%) Stakeholder Management
7 1 (5.56%) Scrum
7 1 (5.56%) Automated Testing
7 1 (5.56%) Web Analytics
7 1 (5.56%) Online Marketing
7 1 (5.56%) Website Architecture
Programming Languages
1 5 (27.78%) JavaScript
2 4 (22.22%) PHP
3 2 (11.11%) PHP5
4 1 (5.56%) Java
Qualifications
1 1 (5.56%) Degree
Quality Assurance & Compliance
1 2 (11.11%) QA
Systems Management
1 3 (16.67%) TeamSite
Vendors
1 3 (16.67%) Google
2 1 (5.56%) Twitter
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Posted: Yesterday
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Harvey Nash plc
Salary: £30000 - £37000 per annum
Posted: 4 days ago
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