The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 29 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 Jun 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 85 82 108
Rank change year-on-year
-3 +26
Permanent jobs citing SEO 6 15 3
As % of all permanent IT jobs located in Edinburgh 0.50% 1.06% 0.19%
As % of the Processes & Methodologies category 0.56% 1.19% 0.22%
Number of salaries quoted 4 11 1
Median salary £32,875 £31,000 £31,500
Median salary % change year-on-year
+6.04% -1.58%
UK excluding London median salary £32,500 £32,500 £31,500
% change year-on-year
- +3.17%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1081 1258 1386
As % of all permanent IT jobs located in Edinburgh 90.54% 89.22% 88.06%
Number of salaries quoted 610 774 897
Median salary £47,500 £45,000 £44,000
Median salary % change year-on-year
+5.55% +2.27%
90% offered a salary of more than £30,000 £32,500 £30,000
10% offered a salary of more than £70,000 £60,000 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Edinburgh

The demand trend of job ads across the Edinburgh region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing SEO across the Edinburgh region over the 3 months to 29 June 2016.

SEO Salary Histogram in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 29 June 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for SEO.

1 9 (75.00%) Marketing
2 6 (50.00%) Digital Marketing
2 6 (50.00%) HTML
3 5 (41.67%) Banking
3 5 (41.67%) Analytics
4 4 (33.33%) Google Analytics
4 4 (33.33%) Google
4 4 (33.33%) Pay per click
5 3 (25.00%) Web Development
5 3 (25.00%) CMS
5 3 (25.00%) JavaScript
5 3 (25.00%) CSS
5 3 (25.00%) Analytical Skills
6 2 (16.67%) User Experience
6 2 (16.67%) Tag Management
6 2 (16.67%) Web Application Development
6 2 (16.67%) User Stories
6 2 (16.67%) Relational Database
6 2 (16.67%) OOP
6 2 (16.67%) OO
6 2 (16.67%) TeamSite
6 2 (16.67%) Project Management
6 2 (16.67%) PHP
6 2 (16.67%) VBA
6 2 (16.67%) Retail
6 2 (16.67%) Content Management
6 2 (16.67%) Retail Banking
6 2 (16.67%) Web Analytics
6 2 (16.67%) Agile Software Development
7 1 (8.33%) Competitor Analysis

SEO
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (25.00%) CMS
2 1 (8.33%) Sitecore CMS
Cloud Services
1 4 (33.33%) Google Analytics
Database & Business Intelligence
1 2 (16.67%) Relational Database
General
1 9 (75.00%) Marketing
2 5 (41.67%) Banking
3 2 (16.67%) Retail
3 2 (16.67%) Retail Banking
Job Titles
1 4 (33.33%) Analyst
2 2 (16.67%) Banking Analyst
2 2 (16.67%) Developer
2 2 (16.67%) Digital Analyst
2 2 (16.67%) Digital Marketing Analyst
2 2 (16.67%) Marketing Analyst
2 2 (16.67%) PHP Developer
2 2 (16.67%) SEO Executive
2 2 (16.67%) Web Analyst
2 2 (16.67%) Web Content Analyst
3 1 (8.33%) Architect
3 1 (8.33%) Digital Architect
3 1 (8.33%) Digital Solutions Architect
3 1 (8.33%) Marketing Specialist
3 1 (8.33%) PPC Specialist
3 1 (8.33%) SEO Specialist
3 1 (8.33%) Solutions Architect
Libraries, Frameworks & Software Standards
1 6 (50.00%) HTML
2 3 (25.00%) CSS
Miscellaneous
1 3 (25.00%) Analytical Skills
2 2 (16.67%) User Experience
Processes & Methodologies
1 6 (50.00%) Digital Marketing
2 5 (41.67%) Analytics
3 4 (33.33%) Pay per click
4 3 (25.00%) Web Development
5 2 (16.67%) Agile Software Development
5 2 (16.67%) Content Management
5 2 (16.67%) OO
5 2 (16.67%) OOP
5 2 (16.67%) Project Management
5 2 (16.67%) Tag Management
5 2 (16.67%) User Stories
5 2 (16.67%) Web Analytics
5 2 (16.67%) Web Application Development
6 1 (8.33%) Competitor Analysis
6 1 (8.33%) Data Analysis
6 1 (8.33%) Online Marketing
6 1 (8.33%) Web Design
Programming Languages
1 3 (25.00%) JavaScript
2 2 (16.67%) PHP
2 2 (16.67%) VBA
Systems Management
1 2 (16.67%) TeamSite
Vendors
1 4 (33.33%) Google
2 1 (8.33%) Sitecore
Edinburgh
Recruitment Genius Ltd
Salary: £20000 - £25000 per annum
Posted: 9 days ago