The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 22 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Jan 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
Scotland / Edinburgh
Rank 86 91 97
Rank change year-on-year
+5 +6
Permanent jobs citing SEO 2 9 10
As % of all permanent IT jobs located in Edinburgh 0.19% 0.71% 0.74%
As % of the Processes & Methodologies category 0.21% 0.77% 0.84%
Number of salaries quoted 2 9 6
Median salary £45,000 £35,000 £31,000
Median salary % change year-on-year
+28.57% +12.90%
90% offered a salary of more than £37,000 £30,900 £28,500
10% offered a salary of more than £53,000 £36,300 £37,750
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
968 1167 1193
As % of all permanent IT jobs located in Edinburgh 91.32% 91.67% 88.17%
Number of salaries quoted 612 792 789
Median salary £47,500 £47,500 £44,000
Median salary % change year-on-year
- +7.95%
90% offered a salary of more than £35,000 £33,800 £32,500
10% offered a salary of more than £67,500 £61,500 £64,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Edinburgh

The demand trend of job ads across the Edinburgh region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing SEO across the Edinburgh region over the 3 months to 22 January 2017.

SEO Salary Histogram in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 22 January 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for SEO.

1 4 (57.14%) JavaScript
1 4 (57.14%) HTML
1 4 (57.14%) CSS
1 4 (57.14%) Google
1 4 (57.14%) Marketing
1 4 (57.14%) Google Analytics
1 4 (57.14%) Analytics
2 3 (42.86%) User Experience
2 3 (42.86%) Web Development
2 3 (42.86%) Degree
2 3 (42.86%) Agile Software Development
2 3 (42.86%) Java
2 3 (42.86%) PHP
3 2 (28.57%) .NET
3 2 (28.57%) MySQL
3 2 (28.57%) XML
3 2 (28.57%) OOP
3 2 (28.57%) OO
3 2 (28.57%) Adobe
3 2 (28.57%) Internet
3 2 (28.57%) Software Engineering
3 2 (28.57%) Ruby
3 2 (28.57%) Ruby on Rails
3 2 (28.57%) C++
3 2 (28.57%) Analytical Skills
3 2 (28.57%) Algorithms
3 2 (28.57%) React
3 2 (28.57%) Digital Marketing
3 2 (28.57%) Omniture
3 2 (28.57%) Customer Insight

SEO
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (28.57%) Elasticsearch
Applications
1 1 (14.29%) Adobe Illustrator
1 1 (14.29%) Photoshop
Cloud Services
1 4 (57.14%) Google Analytics
Communications & Networking
1 2 (28.57%) Internet
2 1 (14.29%) CHAP
Database & Business Intelligence
1 2 (28.57%) MySQL
General
1 4 (57.14%) Marketing
2 1 (14.29%) Finance
2 1 (14.29%) Legal
Job Titles
1 2 (28.57%) Developer
1 2 (28.57%) Search Manager
1 2 (28.57%) Senior Software Engineer
1 2 (28.57%) SEO Manager
1 2 (28.57%) Software Engineer
2 1 (14.29%) Designer
2 1 (14.29%) E-Commerce Developer
2 1 (14.29%) E-Commerce Web Developer
2 1 (14.29%) Front End Developer (Client-Side Developer)
2 1 (14.29%) Senior Designer
2 1 (14.29%) Senior UX Designer
2 1 (14.29%) UX Designer
2 1 (14.29%) Web Developer
Libraries, Frameworks & Software Standards
1 4 (57.14%) CSS
1 4 (57.14%) HTML
2 2 (28.57%) .NET
2 2 (28.57%) RabbitMQ
2 2 (28.57%) React
2 2 (28.57%) Ruby on Rails
2 2 (28.57%) XML
3 1 (14.29%) Ajax
3 1 (14.29%) J2EE
3 1 (14.29%) jQuery
Miscellaneous
1 3 (42.86%) User Experience
2 2 (28.57%) Algorithms
2 2 (28.57%) Analytical Skills
3 1 (14.29%) Psychology
Processes & Methodologies
1 4 (57.14%) Analytics
2 3 (42.86%) Agile Software Development
2 3 (42.86%) Web Development
3 2 (28.57%) Content Development
3 2 (28.57%) Customer Insight
3 2 (28.57%) Digital Marketing
3 2 (28.57%) OO
3 2 (28.57%) OOP
3 2 (28.57%) Software Engineering
4 1 (14.29%) Cross-Browser Development
4 1 (14.29%) E-Commerce
4 1 (14.29%) Front End Development
4 1 (14.29%) Mobile Commerce
4 1 (14.29%) Prototyping
4 1 (14.29%) Responsive Web Design
Programming Languages
1 4 (57.14%) JavaScript
2 3 (42.86%) Java
2 3 (42.86%) PHP
3 2 (28.57%) C++
3 2 (28.57%) Ruby
4 1 (14.29%) Python
Qualifications
1 3 (42.86%) Degree
Systems Management
1 2 (28.57%) Puppet
Vendors
1 4 (57.14%) Google
2 2 (28.57%) Adobe
2 2 (28.57%) Omniture