The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 92 102 91
Rank change year-on-year
+10 -11
Permanent jobs citing SEO 17 7 9
As % of all permanent IT jobs located in Edinburgh 1.09% 0.47% 0.74%
As % of the Processes & Methodologies category 1.23% 0.55% 0.86%
Number of salaries quoted 9 5 7
Average salary £28,500 £33,000 £32,500
Average salary % change year-on-year
-13.63% +1.53%
90% offered a salary of more than £28,000 £32,500 £29,900
10% offered a salary of more than £38,500 £35,000 £40,000
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1383 1265 1047
As % of all permanent IT jobs located in Edinburgh 88.54% 84.33% 86.17%
Number of salaries quoted 879 844 652
Average salary £45,000 £42,000 £45,000
Average salary % change year-on-year
+7.14% -6.66%
90% offered a salary of more than £32,000 £30,000 £30,000
10% offered a salary of more than £65,000 £60,000 £60,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing SEO across the Edinburgh region over the 3 months to 3 September 2015.

SEO Salary Histogram in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 3 September 2015, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 21 (72.41%) Marketing
2 14 (48.28%) HTML
3 11 (37.93%) CSS
4 10 (34.48%) Digital Marketing
5 9 (31.03%) Finance
6 8 (27.59%) Social Media
7 7 (24.14%) Analytics
7 7 (24.14%) CRM
7 7 (24.14%) JavaScript
8 6 (20.69%) PHP
8 6 (20.69%) Degree
8 6 (20.69%) User Experience
9 5 (17.24%) Analytical Skills
9 5 (17.24%) CMS
9 5 (17.24%) Agile Software Development
9 5 (17.24%) Retail
9 5 (17.24%) Pay per click
9 5 (17.24%) TeamSite
10 4 (13.79%) Advertising
10 4 (13.79%) E-Commerce
10 4 (13.79%) Business Intelligence
10 4 (13.79%) Photography
10 4 (13.79%) Responsive Web Design
10 4 (13.79%) Customer Insight
11 3 (10.34%) CSS3
11 3 (10.34%) Target Operating Model
11 3 (10.34%) Internet Marketing
11 3 (10.34%) jQuery
11 3 (10.34%) Information Architecture
11 3 (10.34%) Content Management

SEO
Top Related IT Skills in Edinburgh by Category

For the 6 months to 3 September 2015, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (17.24%) CMS
2 2 (6.90%) Drupal
3 1 (3.45%) Umbraco
3 1 (3.45%) WordPress
3 1 (3.45%) Joomla!
Business Applications
1 1 (3.45%) Magento
Cloud Services
1 1 (3.45%) Google Analytics
Communications & Networking
1 3 (10.34%) Internet
Database & Business Intelligence
1 2 (6.90%) MySQL
1 2 (6.90%) Big Data
2 1 (3.45%) NoSQL
General
1 21 (72.41%) Marketing
2 9 (31.03%) Finance
3 5 (17.24%) Retail
4 4 (13.79%) Advertising
5 3 (10.34%) Publishing
6 1 (3.45%) Banking
6 1 (3.45%) Retail Banking
Job Titles
1 8 (27.59%) Analyst
2 4 (13.79%) Website Manager
2 4 (13.79%) SEO Specialist
2 4 (13.79%) SEO Analyst
2 4 (13.79%) SEO Manager
2 4 (13.79%) Insight Analyst
3 3 (10.34%) Designer
3 3 (10.34%) Content Manager
3 3 (10.34%) Digital Designer
3 3 (10.34%) Technical Manager
3 3 (10.34%) Developer
4 2 (6.90%) Data Insight Analyst
4 2 (6.90%) Data Analyst
4 2 (6.90%) Web Developer
4 2 (6.90%) Data Conversion Specialist
5 1 (3.45%) Digital Marketing Executive
5 1 (3.45%) Senior Digital Designer
5 1 (3.45%) Senior Designer
5 1 (3.45%) PHP Developer
5 1 (3.45%) Relationships Manager
Libraries, Frameworks & Software Standards
1 14 (48.28%) HTML
2 11 (37.93%) CSS
3 3 (10.34%) jQuery
3 3 (10.34%) CSS3
4 2 (6.90%) HTML5
Miscellaneous
1 8 (27.59%) Social Media
2 6 (20.69%) User Experience
3 5 (17.24%) Analytical Skills
4 4 (13.79%) Photography
5 2 (6.90%) Data Conversion
5 2 (6.90%) Graphic Design
6 1 (3.45%) Mobile App
Processes & Methodologies
1 10 (34.48%) Digital Marketing
2 7 (24.14%) CRM
2 7 (24.14%) Analytics
3 5 (17.24%) Agile Software Development
3 5 (17.24%) Pay per click
4 4 (13.79%) E-Commerce
4 4 (13.79%) Business Intelligence
4 4 (13.79%) Responsive Web Design
4 4 (13.79%) Customer Insight
5 3 (10.34%) Information Architecture
5 3 (10.34%) Internet Marketing
5 3 (10.34%) Target Operating Model
5 3 (10.34%) Content Management
6 2 (6.90%) Marketing Intelligence
6 2 (6.90%) MVC
6 2 (6.90%) Web Development
6 2 (6.90%) Business Development
6 2 (6.90%) User Stories
7 1 (3.45%) Website Architecture
7 1 (3.45%) Stakeholder Management
Programming Languages
1 7 (24.14%) JavaScript
2 6 (20.69%) PHP
3 2 (6.90%) PHP5
4 1 (3.45%) SQL
4 1 (3.45%) CFML
Qualifications
1 6 (20.69%) Degree
Systems Management
1 5 (17.24%) TeamSite
Vendors
1 2 (6.90%) Adobe
2 1 (3.45%) Google
2 1 (3.45%) Twitter
Edinburgh, Midlothian
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Salary: £very competitive
Posted: 19 hours ago
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Salary: £30000 - £35000 per annum
Posted: Yesterday
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