The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 90 102 89
Rank change year-on-year
+12 -13
Permanent jobs citing SEO 9 12 1
As % of all permanent IT jobs located in Edinburgh 0.65% 0.73% 0.090%
As % of the Processes & Methodologies category 0.75% 0.86% 0.11%
Number of salaries quoted 6 3 0
Average salary £33,750 £34,000 -
Average salary % change year-on-year
-0.73% -
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1195 1403 882
As % of all permanent IT jobs located in Edinburgh 86.53% 85.60% 79.32%
Number of salaries quoted 701 917 503
Average salary £45,000 £42,500 £44,500
Average salary % change year-on-year
+5.88% -4.49%
90% offered a salary of more than £32,500 £29,000 £28,500
10% offered a salary of more than £60,000 £64,000 £60,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing SEO across the Edinburgh region over the 3 months to 24 April 2015.

SEO Salary Histogram in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 24 April 2015, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 12 (60.00%) HTML
1 12 (60.00%) Marketing
2 11 (55.00%) Social Media
2 11 (55.00%) CSS
3 10 (50.00%) CMS
4 8 (40.00%) JavaScript
4 8 (40.00%) CSS3
4 8 (40.00%) jQuery
5 7 (35.00%) HTML5
5 7 (35.00%) PHP
5 7 (35.00%) Finance
6 6 (30.00%) CRM
6 6 (30.00%) MySQL
6 6 (30.00%) Mobile App
6 6 (30.00%) Open Source
6 6 (30.00%) Digital Marketing
6 6 (30.00%) PHP5
6 6 (30.00%) Drupal
7 5 (25.00%) Web Development
7 5 (25.00%) Magento
7 5 (25.00%) Responsive Web Design
7 5 (25.00%) Web Application Development
7 5 (25.00%) Analytics
8 4 (20.00%) Internet Marketing
8 4 (20.00%) Pay per click
8 4 (20.00%) Agile Software Development
8 4 (20.00%) Internet
9 3 (15.00%) Google
9 3 (15.00%) TeamSite
9 3 (15.00%) User Experience

SEO
Top Related IT Skills in Edinburgh by Category

For the 6 months to 24 April 2015, IT jobs across the Edinburgh region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 10 (50.00%) CMS
2 6 (30.00%) Drupal
3 1 (5.00%) Apache
3 1 (5.00%) Tomcat
Applications
1 1 (5.00%) Photoshop
Business Applications
1 5 (25.00%) Magento
Cloud Services
1 2 (10.00%) Google Analytics
Communications & Networking
1 4 (20.00%) Internet
Database & Business Intelligence
1 6 (30.00%) MySQL
Development Applications
1 1 (5.00%) Selenium
General
1 12 (60.00%) Marketing
2 7 (35.00%) Finance
3 2 (10.00%) Advertising
3 2 (10.00%) Publishing
3 2 (10.00%) Games
3 2 (10.00%) Retail
Job Titles
1 7 (35.00%) Developer
2 6 (30.00%) PHP Developer
3 3 (15.00%) SEO Consultant
3 3 (15.00%) Consultant
3 3 (15.00%) Website Manager
3 3 (15.00%) Content Manager
3 3 (15.00%) SEO Manager
4 2 (10.00%) Technical Consultant
4 2 (10.00%) Technical Manager
5 1 (5.00%) PPC Specialist
5 1 (5.00%) Account Manager
5 1 (5.00%) Front-End Developer
5 1 (5.00%) Designer
5 1 (5.00%) Digital Designer
5 1 (5.00%) PPC Manager
5 1 (5.00%) PPC Analyst
5 1 (5.00%) PPC Executive
Libraries, Frameworks & Software Standards
1 12 (60.00%) HTML
2 11 (55.00%) CSS
3 8 (40.00%) jQuery
3 8 (40.00%) CSS3
4 7 (35.00%) HTML5
5 1 (5.00%) Ext JS
5 1 (5.00%) Ajax
Miscellaneous
1 11 (55.00%) Social Media
2 6 (30.00%) Mobile App
2 6 (30.00%) Open Source
3 3 (15.00%) User Experience
4 1 (5.00%) New Media
Operating Systems
1 1 (5.00%) UNIX
Processes & Methodologies
1 6 (30.00%) CRM
1 6 (30.00%) Digital Marketing
2 5 (25.00%) Responsive Web Design
2 5 (25.00%) Web Application Development
2 5 (25.00%) Analytics
2 5 (25.00%) Web Development
3 4 (20.00%) Internet Marketing
3 4 (20.00%) Agile Software Development
3 4 (20.00%) Pay per click
4 1 (5.00%) OO
4 1 (5.00%) Automated Testing
4 1 (5.00%) Web Analytics
4 1 (5.00%) MVC
4 1 (5.00%) Migration
4 1 (5.00%) Stakeholder Management
4 1 (5.00%) Scrum
4 1 (5.00%) Performance Analysis
4 1 (5.00%) Coaching
4 1 (5.00%) Mobile Development
4 1 (5.00%) Time Management
Programming Languages
1 8 (40.00%) JavaScript
2 7 (35.00%) PHP
3 6 (30.00%) PHP5
4 1 (5.00%) Java
Quality Assurance & Compliance
1 2 (10.00%) QA
Systems Management
1 3 (15.00%) TeamSite
Vendors
1 3 (15.00%) Google
Edinburgh, Midlothian
Harvey Nash plc
Salary: £25000 - £35000 per annum + benefits
Posted: 6 days ago
Edinburgh, Midlothian
Harvey Nash plc
Salary: £30000 - £37000 per annum
Posted: 6 days ago