The table below looks at the statistics for SEO skills in IT jobs advertised for the Edinburgh region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 87 88 101
Rank change year-on-year
+1 +13
Permanent jobs citing SEO 3 16 11
As % of all permanent IT jobs located in Edinburgh 0.26% 1.00% 0.73%
As % of the Processes & Methodologies category 0.29% 1.10% 0.84%
Number of salaries quoted 0 8 8
Median salary - £30,750 £32,750
Median salary % change year-on-year
- -6.10%
UK excluding London median salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1035 1448 1314
As % of all permanent IT jobs located in Edinburgh 91.35% 90.44% 87.14%
Number of salaries quoted 738 902 890
Median salary £47,500 £44,000 £41,500
Median salary % change year-on-year
+7.95% +6.02%
90% offered a salary of more than £32,500 £32,000 £30,000
10% offered a salary of more than £72,500 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Edinburgh

The demand trend of job ads across the Edinburgh region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Edinburgh region.

SEO Salary Trend in Edinburgh

SEO
Top 30 Related IT Skills in Edinburgh

For the 6 months to 29 September 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for SEO.

1 7 (77.78%) Marketing
2 6 (66.67%) Digital Marketing
2 6 (66.67%) HTML
2 6 (66.67%) Analytics
3 5 (55.56%) Google
3 5 (55.56%) Google Analytics
4 4 (44.44%) Analytical Skills
4 4 (44.44%) JavaScript
4 4 (44.44%) CSS
4 4 (44.44%) Banking
5 3 (33.33%) Pay per click
5 3 (33.33%) Web Development
6 2 (22.22%) Degree
6 2 (22.22%) Retail Banking
6 2 (22.22%) Customer Insight
6 2 (22.22%) Algorithms
6 2 (22.22%) Retail
6 2 (22.22%) Content Management
6 2 (22.22%) Web Analytics
6 2 (22.22%) Omniture
6 2 (22.22%) CMS
6 2 (22.22%) Agile Software Development
6 2 (22.22%) XML
6 2 (22.22%) VBA
6 2 (22.22%) Adobe
6 2 (22.22%) TeamSite
6 2 (22.22%) Internet
6 2 (22.22%) User Stories
6 2 (22.22%) Content Development
6 2 (22.22%) Analytics IQ

SEO
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (22.22%) CMS
Cloud Services
1 5 (55.56%) Google Analytics
Communications & Networking
1 2 (22.22%) Internet
2 1 (11.11%) CHAP
General
1 7 (77.78%) Marketing
2 4 (44.44%) Banking
3 2 (22.22%) Retail
3 2 (22.22%) Retail Banking
Job Titles
1 4 (44.44%) Analyst
2 2 (22.22%) Banking Analyst
2 2 (22.22%) Digital Analyst
2 2 (22.22%) Digital Marketing Analyst
2 2 (22.22%) Marketing Analyst
2 2 (22.22%) Search Manager
2 2 (22.22%) SEO Manager
2 2 (22.22%) Web Analyst
2 2 (22.22%) Web Content Analyst
3 1 (11.11%) Developer
3 1 (11.11%) E-Commerce Developer
3 1 (11.11%) E-Commerce Web Developer
3 1 (11.11%) Marketing Specialist
3 1 (11.11%) PPC Specialist
3 1 (11.11%) SEO Specialist
3 1 (11.11%) Web Developer
Libraries, Frameworks & Software Standards
1 6 (66.67%) HTML
2 4 (44.44%) CSS
3 2 (22.22%) XML
Miscellaneous
1 4 (44.44%) Analytical Skills
2 2 (22.22%) Algorithms
3 1 (11.11%) User Experience
Processes & Methodologies
1 6 (66.67%) Analytics
1 6 (66.67%) Digital Marketing
2 3 (33.33%) Pay per click
2 3 (33.33%) Web Development
3 2 (22.22%) Agile Software Development
3 2 (22.22%) Content Development
3 2 (22.22%) Content Management
3 2 (22.22%) Customer Insight
3 2 (22.22%) Tag Management
3 2 (22.22%) User Stories
3 2 (22.22%) Web Analytics
4 1 (11.11%) E-Commerce
4 1 (11.11%) Mobile Commerce
4 1 (11.11%) Project Management
Programming Languages
1 4 (44.44%) JavaScript
2 2 (22.22%) VBA
Qualifications
1 2 (22.22%) Analytics IQ
1 2 (22.22%) Degree
Systems Management
1 2 (22.22%) TeamSite
Vendors
1 5 (55.56%) Google
2 2 (22.22%) Adobe
2 2 (22.22%) Omniture