The table below looks at the statistics for SEO skills in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 2 June 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Jun 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 123 120 114
Rank change year-on-year
-3 -6
Contract jobs citing SEO 8 1 6
As % of all contract IT jobs located in Scotland 0.28% 0.039% 0.25%
As % of the Processes & Methodologies category 0.36% 0.052% 0.34%
Number of daily rates quoted 6 1 4
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£260 £155 £226
Average daily rate % change year-on-year
+67.74% -31.49%
90% offered a daily rate of more than £235 £155 £220
10% offered a daily rate of more than £300 £155 £315
UK excluding London average daily rate £250 £328 £253
% change year-on-year
-23.66% +29.70%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £12.50 £40.50 £13.75
% change year-on-year
-69.13% +194.54%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Contract IT job ads with a match in the
Processes & Methodologies category
2210 1917 1753
As % of all contract IT jobs located in Scotland 76.98% 75.35% 72.80%
Number of daily rates quoted 1174 1076 912
Average daily rate £375 £375 £375
90% offered a daily rate of more than £260 £250 £260
10% offered a daily rate of more than £490 £500 £500
UK excluding London average daily rate £388 £375 £365
% change year-on-year
+3.33% +2.73%
Number of hourly rates quoted 60 37 27
Average hourly rate £31.00 £25.00 £20.00
Average hourly rate % change year-on-year
+24.00% +25.00%
90% offered a hourly rate of more than £14.00 £17.00 £9.25
10% offered a hourly rate of more than £40.00 £38.50 £44.00
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Scotland region.

SEO Daily Rate Trend in Scotland

SEO
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Scotland region.

SEO Hourly Rate Trend in Scotland

SEO
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Scotland region over the 3 months to 2 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +4 4 £300 +93.54% 2
Glasgow - 4 £245 -
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 2 June 2015, IT contractor jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 7 (58.33%) CMS
1 7 (58.33%) Marketing
1 7 (58.33%) Google
1 7 (58.33%) Google Analytics
1 7 (58.33%) Analytics
2 5 (41.67%) User Experience
2 5 (41.67%) Social Media
2 5 (41.67%) Degree
2 5 (41.67%) Content Management
3 4 (33.33%) Adobe
3 4 (33.33%) Adobe Experience Manager
4 3 (25.00%) Time Management
4 3 (25.00%) HTML
4 3 (25.00%) CSS
5 2 (16.67%) Finance
5 2 (16.67%) E-Commerce
5 2 (16.67%) Digital Marketing
6 1 (8.33%) Online Marketing
6 1 (8.33%) Stakeholder Engagement
6 1 (8.33%) MongoDB
6 1 (8.33%) Continuous Improvement
6 1 (8.33%) Vulnerability Management
6 1 (8.33%) Pay per click
6 1 (8.33%) VMware Infrastructure
6 1 (8.33%) Web Accessibility
6 1 (8.33%) Brand Management
6 1 (8.33%) SolarWinds
6 1 (8.33%) ITIL Foundation Certificate
6 1 (8.33%) DHCP
6 1 (8.33%) Kerberos

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 2 June 2015, IT contractor jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 7 (58.33%) CMS
2 4 (33.33%) Adobe Experience Manager
Applications
1 1 (8.33%) Photoshop
Business Applications
1 1 (8.33%) WebTrends
Cloud Services
1 7 (58.33%) Google Analytics
Communications & Networking
1 1 (8.33%) DHCP
1 1 (8.33%) Kerberos
1 1 (8.33%) DNS
1 1 (8.33%) LDAP
1 1 (8.33%) SAN
1 1 (8.33%) Intranet
Database & Business Intelligence
1 1 (8.33%) MongoDB
General
1 7 (58.33%) Marketing
2 2 (16.67%) Finance
3 1 (8.33%) Retail
3 1 (8.33%) Publishing
Job Titles
1 4 (33.33%) Content Editor
2 2 (16.67%) SEO Specialist
2 2 (16.67%) Marketing Manager
2 2 (16.67%) Marketing Assistant
3 1 (8.33%) Designer
3 1 (8.33%) UX Designer
3 1 (8.33%) Analyst
Libraries, Frameworks & Software Standards
1 3 (25.00%) HTML
1 3 (25.00%) CSS
Miscellaneous
1 5 (41.67%) User Experience
1 5 (41.67%) Social Media
2 1 (8.33%) Podcast
2 1 (8.33%) Management Information System
Operating Systems
1 1 (8.33%) UNIX
1 1 (8.33%) Solaris
1 1 (8.33%) Linux
Processes & Methodologies
1 7 (58.33%) Analytics
2 5 (41.67%) Content Management
3 3 (25.00%) Time Management
4 2 (16.67%) E-Commerce
4 2 (16.67%) Digital Marketing
5 1 (8.33%) Online Marketing
5 1 (8.33%) Stakeholder Engagement
5 1 (8.33%) Continuous Improvement
5 1 (8.33%) Vulnerability Management
5 1 (8.33%) Pay per click
5 1 (8.33%) Web Accessibility
5 1 (8.33%) Brand Management
5 1 (8.33%) Web Design
5 1 (8.33%) Information Security
5 1 (8.33%) Agile Software Development
5 1 (8.33%) ITIL
5 1 (8.33%) Project Management
5 1 (8.33%) Service Management
Programming Languages
1 1 (8.33%) SQL
Qualifications
1 5 (41.67%) Degree
2 1 (8.33%) ITIL Foundation Certificate
2 1 (8.33%) OCP
2 1 (8.33%) Oracle Certification
Quality Assurance & Compliance
1 1 (8.33%) SLA
System Software
1 1 (8.33%) VMware Infrastructure
1 1 (8.33%) NFS
1 1 (8.33%) Samba
Systems Management
1 1 (8.33%) EMC NetWorker
Vendors
1 7 (58.33%) Google
2 4 (33.33%) Adobe
3 1 (8.33%) SolarWinds
3 1 (8.33%) VMware
3 1 (8.33%) Omniture
3 1 (8.33%) Oracle
3 1 (8.33%) EMC
3 1 (8.33%) CommVault
3 1 (8.33%) NetApp
3 1 (8.33%) Red Hat