The first table below looks at the demand for SEO skills in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Scotland region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 127 107 -
Rank change year-on-year
-20 -
Contract jobs citing SEO 5 4 0
As % of all contract IT jobs located in Scotland 0.18% 0.16% -
As % of the Processes & Methodologies category 0.24% 0.23% -
Number of daily rates quoted 3 1 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £350 -
Average daily rate % change year-on-year
-7.14% -
UK excluding London average daily rate £300 £295 £300
% change year-on-year
+1.69% -1.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £40.50 £22.50 £17.25
% change year-on-year
+80.00% +30.43%
Processes & Methodologies Category
Scotland
Contract IT job ads with a match in the
Processes & Methodologies category
2081 1750 1721
As % of all contract IT jobs located in Scotland 75.48% 70.99% 65.44%
Number of daily rates quoted 1091 878 822
Average daily rate £375 £375 £350
Average daily rate % change year-on-year
- +7.14%
90% offered a daily rate of more than £250 £260 £250
10% offered a daily rate of more than £500 £500 £475
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 34 40 61
Average hourly rate £21.00 £19.50 £17.38
Average hourly rate % change year-on-year
+7.69% +12.23%
90% offered a hourly rate of more than £11.43 £9.25 £9.50
10% offered a hourly rate of more than £165.00 £34.20 £40.70
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
SEO
UK

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Scotland region.

SEO Daily Rate Trend in Scotland

SEO
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Scotland region over the 3 months to 28 July 2014.

SEO Daily Rate Histogram in Scotland

SEO
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Scotland region.

SEO Hourly Rate Trend in Scotland

SEO
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Scotland region over the 3 months to 28 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -17 5 £325 -
Falkirk - - - -
Glasgow - - - - 1
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 28 July 2014, IT contractor jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 4 (66.67%) Pay per click
1 4 (66.67%) Marketing
1 4 (66.67%) Analytics
2 2 (33.33%) Mobile App
2 2 (33.33%) Agile Software Development
2 2 (33.33%) Twitter
2 2 (33.33%) Email Marketing
2 2 (33.33%) Digital Marketing
2 2 (33.33%) Advertising
2 2 (33.33%) DNA
3 1 (16.67%) Legal
3 1 (16.67%) HTML
3 1 (16.67%) PHP
3 1 (16.67%) MySQL
3 1 (16.67%) CSS
3 1 (16.67%) RSS
3 1 (16.67%) Publishing
3 1 (16.67%) Streaming Video
3 1 (16.67%) Blog
3 1 (16.67%) Symfony
3 1 (16.67%) CodeIgniter
3 1 (16.67%) CakePHP
3 1 (16.67%) Drupal
3 1 (16.67%) WordPress
3 1 (16.67%) HTML5
3 1 (16.67%) Social Media
3 1 (16.67%) MongoDB
3 1 (16.67%) Facebook
3 1 (16.67%) Responsive Web Design
3 1 (16.67%) MS PowerPoint

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 28 July 2014, IT contractor jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (16.67%) Drupal
1 1 (16.67%) WordPress
Applications
1 1 (16.67%) MS PowerPoint
Database & Business Intelligence
1 1 (16.67%) MySQL
1 1 (16.67%) MongoDB
General
1 4 (66.67%) Marketing
2 2 (33.33%) Advertising
3 1 (16.67%) Publishing
3 1 (16.67%) Legal
Job Titles
1 2 (33.33%) Consultant
2 1 (16.67%) Communications Manager
2 1 (16.67%) Digital Marketing Consultant
2 1 (16.67%) Marketing Consultant
2 1 (16.67%) WordPress Developer
2 1 (16.67%) Developer
Libraries, Frameworks & Software Standards
1 1 (16.67%) HTML
1 1 (16.67%) CSS
1 1 (16.67%) RSS
1 1 (16.67%) Symfony
1 1 (16.67%) CodeIgniter
1 1 (16.67%) CakePHP
1 1 (16.67%) HTML5
1 1 (16.67%) Twitter Bootstrap
Miscellaneous
1 2 (33.33%) Mobile App
2 1 (16.67%) Streaming Video
2 1 (16.67%) Blog
2 1 (16.67%) Social Media
Processes & Methodologies
1 4 (66.67%) Pay per click
1 4 (66.67%) Analytics
2 2 (33.33%) DNA
2 2 (33.33%) Agile Software Development
2 2 (33.33%) Email Marketing
2 2 (33.33%) Digital Marketing
3 1 (16.67%) Responsive Web Design
Programming Languages
1 1 (16.67%) PHP
Vendors
1 2 (33.33%) Twitter
2 1 (16.67%) Facebook