The table below looks at the statistics for SEO skills in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 119 120 110
Rank change year-on-year
+1 -10
Contract jobs citing SEO 12 3 4
As % of all contract IT jobs located in Scotland 0.47% 0.11% 0.18%
As % of the Processes & Methodologies category 0.59% 0.14% 0.24%
Number of daily rates quoted 6 1 1
Average daily rate £175 £188 £200
Average daily rate % change year-on-year
-6.66% -6.25%
UK excluding London average daily rate £355 £300 £325
% change year-on-year
+18.33% -7.69%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £85.00
UK excluding London average hourly rate £30.00 £30.00 £48.75
% change year-on-year
- -38.46%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Contract IT job ads with a match in the
Processes & Methodologies category
2031 2098 1682
As % of all contract IT jobs located in Scotland 79.71% 79.32% 74.13%
Number of daily rates quoted 1091 1198 834
Average daily rate £380 £396 £375
Average daily rate % change year-on-year
-4.04% +5.60%
90% offered a daily rate of more than £265 £285 £250
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 23 23 31
Average hourly rate £33.71 £27.50 £29.17
Average hourly rate % change year-on-year
+22.58% -5.72%
90% offered a hourly rate of more than £16.50 £15.77 £11.60
10% offered a hourly rate of more than £44.60 £47.50 £41.90
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Scotland region.

SEO Daily Rate Trend in Scotland

SEO
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Scotland region.

SEO Hourly Rate Trend in Scotland

SEO
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Scotland region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +15 7 £175 - 1
Edinburgh -11 5 - -
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 5 February 2016, IT contractor jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 11 (55.00%) Analytics
1 11 (55.00%) User Experience
2 8 (40.00%) Marketing
3 7 (35.00%) Google
3 7 (35.00%) Google Analytics
3 7 (35.00%) Web Marketing
4 6 (30.00%) Web Development
5 5 (25.00%) HTML
5 5 (25.00%) CSS
5 5 (25.00%) Copywriting
6 4 (20.00%) Agile Software Development
7 3 (15.00%) CMS
7 3 (15.00%) Project Management
7 3 (15.00%) Degree
7 3 (15.00%) Content Management
7 3 (15.00%) HTML5
7 3 (15.00%) Social Media
7 3 (15.00%) CSS3
7 3 (15.00%) Time Management
8 2 (10.00%) Adobe Experience Manager
8 2 (10.00%) Relational Database
8 2 (10.00%) Coaching
8 2 (10.00%) Software Engineering
8 2 (10.00%) Technical Architecture
8 2 (10.00%) Drupal
8 2 (10.00%) Web Accessibility
8 2 (10.00%) Adobe
8 2 (10.00%) W3C
8 2 (10.00%) JavaScript
8 2 (10.00%) Scrum

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (15.00%) CMS
2 2 (10.00%) Adobe Experience Manager
2 2 (10.00%) Drupal
Cloud Services
1 7 (35.00%) Google Analytics
Database & Business Intelligence
1 2 (10.00%) Relational Database
Development Applications
1 1 (5.00%) Git (software)
General
1 8 (40.00%) Marketing
2 1 (5.00%) Advertising
2 1 (5.00%) Brand Awareness
2 1 (5.00%) Publishing
2 1 (5.00%) Retail
Job Titles
1 7 (35.00%) Content Editor
2 6 (30.00%) Analyst
3 2 (10.00%) Agile Project Manager
3 2 (10.00%) Designer
3 2 (10.00%) Developer
3 2 (10.00%) Front End Developer (Client-Side Developer)
3 2 (10.00%) Project Manager
4 1 (5.00%) Head of Digital
Libraries, Frameworks & Software Standards
1 5 (25.00%) CSS
1 5 (25.00%) HTML
2 3 (15.00%) CSS3
2 3 (15.00%) HTML5
3 1 (5.00%) Sass
3 1 (5.00%) Semantic HTML
Miscellaneous
1 11 (55.00%) User Experience
2 5 (25.00%) Copywriting
3 3 (15.00%) Social Media
4 2 (10.00%) W3C
5 1 (5.00%) Blog
5 1 (5.00%) Digital Media
Processes & Methodologies
1 11 (55.00%) Analytics
2 7 (35.00%) Web Marketing
3 6 (30.00%) Web Development
4 4 (20.00%) Agile Software Development
5 3 (15.00%) Content Management
5 3 (15.00%) Project Management
5 3 (15.00%) Time Management
6 2 (10.00%) Coaching
6 2 (10.00%) Risk Management
6 2 (10.00%) Scrum
6 2 (10.00%) Software Engineering
6 2 (10.00%) Technical Architecture
6 2 (10.00%) Web Accessibility
7 1 (5.00%) Agile Project Management
7 1 (5.00%) BDD
7 1 (5.00%) Continuous Improvement
7 1 (5.00%) Information Architecture
7 1 (5.00%) Online Marketing
7 1 (5.00%) Open Source
7 1 (5.00%) User Stories
Programming Languages
1 2 (10.00%) JavaScript
Qualifications
1 3 (15.00%) Degree
Quality Assurance & Compliance
1 1 (5.00%) Disclosure Scotland
Vendors
1 7 (35.00%) Google
2 2 (10.00%) Adobe
3 1 (5.00%) Facebook
3 1 (5.00%) Twitter