Search Engine Optimisation (SEO)
UK > Scotland
The following table provides summary statistics for contract job vacancies advertised in Scotland with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 28 April 2024 with a comparison to the same period in the previous 2 years.
| 6 months to 28 Apr 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 127 | 163 | 165 |
| Rank change year-on-year | +36 | +2 | -14 |
| Contract jobs citing SEO | 4 | 2 | 6 |
| As % of all contract jobs advertised in Scotland | 0.18% | 0.070% | 0.17% |
| As % of the Processes & Methodologies category | 0.20% | 0.076% | 0.18% |
| Number of daily rates quoted | 3 | 2 | 3 |
| 10th Percentile | £192 | £275 | £221 |
| 25th Percentile | £237 | £313 | £234 |
| Median daily rate (50th Percentile) | £325 | £376 | £263 |
| Median % change year-on-year | -13.45% | +43.05% | +54.41% |
| 75th Percentile | £381 | £438 | £278 |
| 90th Percentile | £408 | £476 | £284 |
| UK median daily rate | £400 | £369 | £450 |
| % change year-on-year | +8.40% | -18.00% | +12.50% |
| Number of hourly rates quoted | 0 | 0 | 1 |
| 10th Percentile | - | - | - |
| 25th Percentile | - | - | £25.50 |
| Median hourly rate | - | - | £26.00 |
| 75th Percentile | - | - | £26.50 |
| 90th Percentile | - | - | - |
| UK median hourly rate | £27.50 | £25.00 | £26.27 |
| % change year-on-year | +10.00% | -4.83% | +16.76% |
All Process and Methodology Skills
Scotland
SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for process or methodology skills.
| Contract vacancies with a requirement for process or methodology skills | 1,956 | 2,648 | 3,265 |
| As % of all contract IT jobs advertised in Scotland | 88.63% | 92.62% | 92.83% |
| Number of daily rates quoted | 1,192 | 1,905 | 2,309 |
| 10th Percentile | £230 | £263 | £244 |
| 25th Percentile | £400 | £408 | £394 |
| Median daily rate (50th Percentile) | £475 | £475 | £470 |
| Median % change year-on-year | - | +1.06% | +10.59% |
| 75th Percentile | £588 | £556 | £550 |
| 90th Percentile | £675 | £650 | £625 |
| UK median daily rate | £525 | £550 | £525 |
| % change year-on-year | -4.55% | +4.76% | +8.25% |
| Number of hourly rates quoted | 94 | 54 | 48 |
| 10th Percentile | £12.36 | £10.63 | £14.89 |
| 25th Percentile | £16.00 | £11.51 | £17.50 |
| Median hourly rate | £19.34 | £17.72 | £36.50 |
| Median % change year-on-year | +9.11% | -51.45% | -10.99% |
| 75th Percentile | £40.94 | £53.75 | £48.95 |
| 90th Percentile | £60.75 | £66.09 | £55.75 |
| UK median hourly rate | £35.00 | £37.30 | £25.00 |
| % change year-on-year | -6.17% | +49.20% | - |
SEO
Job Vacancy Trend in Scotland
Job postings citing SEO as a proportion of all IT jobs advertised in Scotland.
SEO
Contractor Daily Rate Trend in Scotland
3-month moving average daily rate quoted in jobs citing SEO in Scotland.
SEO
Daily Rate Histogram in Scotland
Daily rate distribution for jobs citing SEO in Scotland over the 6 months to 28 April 2024.
SEO
Contractor Hourly Rate Trend in Scotland
3-month moving average hourly rates quoted in jobs citing SEO in Scotland.
SEO
Contract Job Locations in Scotland
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Scotland region over the 6 months to 28 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Edinburgh | +40 | 2 | £243 | -2.65% | 5 |
| Glasgow | - | 2 | £425 | - | 3 |
| SEO UK |
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SEO
Co-occurring Skills and Capabilities in Scotland by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: