The table below looks at the statistics for SEO skills in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 27 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
UK / Scotland
Rank 103 111 120
Rank change year-on-year
+8 +9
Contract jobs citing SEO 4 15 3
As % of all contract IT jobs located in Scotland 0.23% 0.59% 0.11%
As % of the Processes & Methodologies category 0.27% 0.72% 0.14%
Number of daily rates quoted 2 9 1
Median daily rate £198 £175 £188
Median daily rate % change year-on-year
+13.15% -6.66%
UK excluding London median daily rate £350 £333 £281
% change year-on-year
+5.26% +18.22%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £27.00 - £19.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Contract IT job ads with a match in the
Processes & Methodologies category
1474 2095 2218
As % of all contract IT jobs located in Scotland 84.13% 82.87% 81.16%
Number of daily rates quoted 880 1130 1253
Median daily rate £388 £388 £400
Median daily rate % change year-on-year
- -3.12%
90% offered a daily rate of more than £260 £265 £275
10% offered a daily rate of more than £500 £550 £500
UK excluding London median daily rate £408 £400 £399
% change year-on-year
+1.87% +0.29%
Number of hourly rates quoted 26 26 41
Median hourly rate £45.00 £40.75 £23.50
Median hourly rate % change year-on-year
+10.42% +73.40%
90% offered a hourly rate of more than £14.50 £17.70 £12.10
10% offered a hourly rate of more than £66.00 £50.00 £49.00
UK excluding London median hourly rate £36.00 £40.00 £29.00
% change year-on-year
-10.00% +37.93%

SEO
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Scotland region.

SEO Daily Rate Trend in Scotland

SEO
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Scotland region over the 3 months to 27 February 2017.

SEO Daily Rate Histogram in Scotland

SEO
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Scotland region.

SEO Hourly Rate Trend in Scotland

SEO
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Scotland region over the 3 months to 27 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow -6 3 £121 -30.83% 1
Edinburgh +18 1 £275 -
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 27 February 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for SEO.

1 6 (75.00%) CMS
2 3 (37.50%) Content Management
2 3 (37.50%) Ajax
2 3 (37.50%) Joomla!
2 3 (37.50%) HTML
2 3 (37.50%) JavaScript
2 3 (37.50%) CSS
2 3 (37.50%) jQuery
3 2 (25.00%) Data Visualisation
3 2 (25.00%) Disclosure Scotland
3 2 (25.00%) Umbraco
3 2 (25.00%) Google Analytics
3 2 (25.00%) SPARQL
3 2 (25.00%) Visualisation
3 2 (25.00%) Linked Data
3 2 (25.00%) Analytics
3 2 (25.00%) Twitter Bootstrap
3 2 (25.00%) User Experience
3 2 (25.00%) MVC
3 2 (25.00%) .NET
3 2 (25.00%) RDF
3 2 (25.00%) XML
3 2 (25.00%) .NET Framework
3 2 (25.00%) WCAG
3 2 (25.00%) Google
3 2 (25.00%) Web 2.0
3 2 (25.00%) Visual Studio
3 2 (25.00%) Agile Software Development
4 1 (12.50%) Web Analytics
4 1 (12.50%) Omniture

SEO
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (75.00%) CMS
2 3 (37.50%) Joomla!
3 2 (25.00%) Umbraco
4 1 (12.50%) Drupal
Cloud Services
1 2 (25.00%) Google Analytics
2 1 (12.50%) Adobe Creative Cloud
Development Applications
1 2 (25.00%) Visual Studio
2 1 (12.50%) Axure RP
General
1 1 (12.50%) Marketing
1 1 (12.50%) Publishing
Job Titles
1 3 (37.50%) Consultant
1 3 (37.50%) Joomla! Consultant
1 3 (37.50%) Web Consultant
2 2 (25.00%) Analyst
2 2 (25.00%) Data Analyst
3 1 (12.50%) Content Designer
3 1 (12.50%) Designer
3 1 (12.50%) Developer
3 1 (12.50%) Front End Developer (Client-Side Developer)
3 1 (12.50%) Front End Web Developer (Client-Side Developer)
3 1 (12.50%) Web Content Designer
3 1 (12.50%) Web Designer
3 1 (12.50%) Web Developer
Libraries, Frameworks & Software Standards
1 3 (37.50%) Ajax
1 3 (37.50%) CSS
1 3 (37.50%) HTML
1 3 (37.50%) jQuery
2 2 (25.00%) .NET
2 2 (25.00%) .NET Framework
2 2 (25.00%) Twitter Bootstrap
2 2 (25.00%) XML
3 1 (12.50%) J2EE
Miscellaneous
1 2 (25.00%) Linked Data
1 2 (25.00%) User Experience
1 2 (25.00%) Web 2.0
2 1 (12.50%) Social Media
Processes & Methodologies
1 3 (37.50%) Content Management
2 2 (25.00%) Agile Software Development
2 2 (25.00%) Analytics
2 2 (25.00%) Data Visualisation
2 2 (25.00%) MVC
2 2 (25.00%) RDF
2 2 (25.00%) Visualisation
3 1 (12.50%) Copywriting
3 1 (12.50%) Cross-Browser Development
3 1 (12.50%) Digital Marketing
3 1 (12.50%) Rapid Prototyping
3 1 (12.50%) Social Media Management
3 1 (12.50%) Software Delivery
3 1 (12.50%) Statistics
3 1 (12.50%) Web Analytics
3 1 (12.50%) Web Application Development
3 1 (12.50%) Web Development
Programming Languages
1 3 (37.50%) JavaScript
2 2 (25.00%) SPARQL
3 1 (12.50%) Java
3 1 (12.50%) PHP
3 1 (12.50%) Python
Quality Assurance & Compliance
1 2 (25.00%) Disclosure Scotland
1 2 (25.00%) WCAG
Vendors
1 2 (25.00%) Google
2 1 (12.50%) Adobe
2 1 (12.50%) Microsoft
2 1 (12.50%) Omniture
2 1 (12.50%) Sitecore