The first table below looks at the demand for SEO skills in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Scotland region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 115 104 109
Rank change year-on-year
-11 +5
Contract jobs citing SEO 6 1 1
As % of all contract IT jobs located in Scotland 0.242% 0.037% 0.037%
As % of the Processes & Methodologies category 0.355% 0.058% 0.054%
Number of daily rates quoted 4 1 1
Average daily rate £226 £160 £150
Average daily rate % change year-on-year
+41.40% +6.66%
UK excluding London average daily rate £260 £295 £300
% change year-on-year
-11.86% -1.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £13.75 £16.50 £22.50
% change year-on-year
-16.66% -26.66%
All Processes & Methodologies
Scotland
Contract IT job ads with a match in the
Processes & Methodologies category
1689 1720 1840
As % of all contract IT jobs located in Scotland 68.16% 64.28% 67.18%
Number of daily rates quoted 870 873 954
Average daily rate £360 £350 £375
Average daily rate % change year-on-year
+2.85% -6.66%
90% offered a daily rate of more than £262 £225 £225
10% offered a daily rate of more than £500 £475 £500
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 27 68 49
Average hourly rate £20.50 £24.00 £29.00
Average hourly rate % change year-on-year
-14.58% -17.24%
90% offered a hourly rate of more than £9.25 £9.50 £9.50
10% offered a hourly rate of more than £44.00 £35.00 £40.00
UK excluding London average hourly rate £31.00 £25.00 £29.00
% change year-on-year
+24.00% -13.79%
SEO
UK

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Scotland SEO Jobs Demand Trend

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Scotland region.

Scotland SEO Daily Rate Trend

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Scotland region over the 3 months to 22 May 2013.

Scotland SEO Daily Rate Histogram

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Scotland region.

Scotland SEO Hourly Rate Trend

SEO
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Scotland region over the 3 months to 22 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Glasgow - 3 £220 -
Edinburgh +4 2 - -
SEO
UK

SEO
Top 30 Related IT Skills

For the 6 months to 22 May 2013, IT contractor jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 4 (50.00%) JavaScript
1 4 (50.00%) Google
1 4 (50.00%) Drupal
2 3 (37.50%) jQuery
2 3 (37.50%) Social Media
2 3 (37.50%) Analytics
2 3 (37.50%) Marketing
2 3 (37.50%) CMS
2 3 (37.50%) HTML
2 3 (37.50%) CSS
3 2 (25.00%) MySQL
3 2 (25.00%) C#
3 2 (25.00%) PHP
3 2 (25.00%) Python
3 2 (25.00%) UNIX
3 2 (25.00%) OOP
3 2 (25.00%) W3C
3 2 (25.00%) MVC
3 2 (25.00%) WAI
3 2 (25.00%) Pay per click
3 2 (25.00%) Ruby
3 2 (25.00%) PHP5
3 2 (25.00%) Twitter
3 2 (25.00%) Google Maps API
3 2 (25.00%) Umbraco
3 2 (25.00%) Copywriting
3 2 (25.00%) Zend
3 2 (25.00%) Zend Framework
3 2 (25.00%) Google Analytics
3 2 (25.00%) Information Architecture

SEO
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT contractor jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 3 (37.50%) jQuery
1 3 (37.50%) HTML
1 3 (37.50%) CSS
2 2 (25.00%) Google Maps API
2 2 (25.00%) Zend Framework
2 2 (25.00%) HTML5
3 1 (12.50%) Flash
3 1 (12.50%) XHTML
Application Platforms
1 4 (50.00%) Drupal
2 3 (37.50%) CMS
3 2 (25.00%) Umbraco
Applications
1 1 (12.50%) InDesign
Business Applications
1 2 (25.00%) Google Analytics
Database & Business Intelligence
1 2 (25.00%) MySQL
Development Applications
1 1 (12.50%) Dreamweaver
1 1 (12.50%) Visual Studio
General
1 3 (37.50%) Marketing
2 1 (12.50%) Finance
2 1 (12.50%) Retail
Job Titles
1 3 (37.50%) Developer
2 2 (25.00%) SEO Specialist
2 2 (25.00%) Drupal Developer
2 2 (25.00%) PHP Drupal Developer
3 1 (12.50%) User Experience Designer
3 1 (12.50%) Designer
3 1 (12.50%) Lead Business Analyst
3 1 (12.50%) Analyst
3 1 (12.50%) Web Developer
3 1 (12.50%) Business Analyst
Miscellaneous
1 3 (37.50%) Social Media
2 2 (25.00%) W3C
2 2 (25.00%) Copywriting
2 2 (25.00%) Cloud Computing
Operating Systems
1 2 (25.00%) UNIX
Processes & Methodologies
1 3 (37.50%) Analytics
2 2 (25.00%) OOP
2 2 (25.00%) MVC
2 2 (25.00%) Pay per click
2 2 (25.00%) Information Architecture
3 1 (12.50%) Web Accessibility
3 1 (12.50%) Digital Marketing
3 1 (12.50%) Time Management
3 1 (12.50%) Stakeholder Engagement
3 1 (12.50%) Marketing Strategy
3 1 (12.50%) Web Analytics
3 1 (12.50%) Programme Management
3 1 (12.50%) Agile Software Development
3 1 (12.50%) Content Management
3 1 (12.50%) PRINCE2
Programming Languages
1 4 (50.00%) JavaScript
2 2 (25.00%) C#
2 2 (25.00%) PHP
2 2 (25.00%) Python
2 2 (25.00%) Ruby
2 2 (25.00%) PHP5
3 1 (12.50%) ActionScript
Qualifications
1 1 (12.50%) Degree
Quality Assurance & Compliance
1 2 (25.00%) WAI
2 1 (12.50%) WCAG
Vendors
1 4 (50.00%) Google
2 2 (25.00%) Twitter
2 2 (25.00%) Zend
3 1 (12.50%) Adobe