The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Edinburgh region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 27 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Jul 2016
Same period 2015 Same period 2014
Social Media
Rank 90 87 86
Rank change year-on-year
-3 -1
Contract jobs citing Social Media 5 1 1
As % of all contract IT jobs located in Edinburgh 0.40% 0.063% 0.078%
As % of the Miscellaneous category 1.10% 0.25% 0.30%
Number of daily rates quoted 3 1 1
Median daily rate £380 £175 £155
Median daily rate % change year-on-year
+117.14% +12.90%
UK excluding London median daily rate £323 £363 £325
% change year-on-year
-11.03% +11.53%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £20.00 £16.00 £11.00
% change year-on-year
+25.00% +45.45%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Edinburgh region.

Miscellaneous Category
Edinburgh
Contract IT job ads with a match in the
Miscellaneous category
455 397 329
As % of all contract IT jobs located in Edinburgh 36.00% 24.91% 25.76%
Number of daily rates quoted 219 198 193
Median daily rate £425 £375 £375
Median daily rate % change year-on-year
+13.33% -
90% offered a daily rate of more than £295 £250 £240
10% offered a daily rate of more than £500 £475 £550
UK excluding London median daily rate £385 £375 £350
% change year-on-year
+2.66% +7.14%
Number of hourly rates quoted 7 7 9
Median hourly rate £31.66 £17.50 £21.00
Median hourly rate % change year-on-year
+80.90% -16.66%
90% offered a hourly rate of more than £11.03 £11.53 £11.00
10% offered a hourly rate of more than £50.00 £25.00 £26.00
UK excluding London median hourly rate £21.50 £18.00 £20.50
% change year-on-year
+19.44% -12.19%

Social Media
Jobs Demand Trend in Edinburgh

The demand trend of contract jobs across the Edinburgh region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Edinburgh

Social Media
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Edinburgh region.

Social Media Daily Rate Trend in Edinburgh

Social Media
Top 30 Related IT Skills in Edinburgh

For the 6 months to 27 July 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Social Media.

1 5 (62.50%) Finance
1 5 (62.50%) Agile Software Development
2 2 (25.00%) Stakeholder Management
2 2 (25.00%) Scrum
2 2 (25.00%) Disclosure Scotland
2 2 (25.00%) Analytics
2 2 (25.00%) Marketing
3 1 (12.50%) JSON
3 1 (12.50%) ReSharper
3 1 (12.50%) Google Analytics
3 1 (12.50%) Digital Marketing
3 1 (12.50%) jQuery
3 1 (12.50%) Unit Testing
3 1 (12.50%) JAX-WS
3 1 (12.50%) System Testing
3 1 (12.50%) Video Conferencing
3 1 (12.50%) Team Foundation Server
3 1 (12.50%) Social Media Marketing
3 1 (12.50%) FindBugs
3 1 (12.50%) Facebook
3 1 (12.50%) Twitter
3 1 (12.50%) Responsive Web Design
3 1 (12.50%) LESS
3 1 (12.50%) HTML
3 1 (12.50%) Java
3 1 (12.50%) JavaScript
3 1 (12.50%) .NET
3 1 (12.50%) Visual Studio
3 1 (12.50%) CSS
3 1 (12.50%) Web Services

Social Media
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) Apache
1 1 (12.50%) CMS
1 1 (12.50%) Tomcat
Cloud Services
1 1 (12.50%) Google Analytics
Communications & Networking
1 1 (12.50%) SMS
1 1 (12.50%) WebEx
Development Applications
1 1 (12.50%) Checkstyle
1 1 (12.50%) Eclipse
1 1 (12.50%) FindBugs
1 1 (12.50%) ReSharper
1 1 (12.50%) Team Foundation Server
1 1 (12.50%) Visual Studio
General
1 5 (62.50%) Finance
2 2 (25.00%) Marketing
Job Titles
1 2 (25.00%) Social Media Manager
2 1 (12.50%) CMS Developer
2 1 (12.50%) Consultant
2 1 (12.50%) Copywriter
2 1 (12.50%) Developer
2 1 (12.50%) Digital Copywriter
2 1 (12.50%) Digital Project Manager
2 1 (12.50%) Marketing Manager
2 1 (12.50%) Project Manager
2 1 (12.50%) Search Manager
2 1 (12.50%) Senior Digital Project Manager
2 1 (12.50%) Senior Manager
2 1 (12.50%) Senior Project Manager
Libraries, Frameworks & Software Standards
1 1 (12.50%) .NET
1 1 (12.50%) CSS
1 1 (12.50%) HTML
1 1 (12.50%) JAX-WS
1 1 (12.50%) jQuery
1 1 (12.50%) JSON
1 1 (12.50%) LESS
1 1 (12.50%) Twitter Bootstrap
1 1 (12.50%) Web Services
1 1 (12.50%) XML
1 1 (12.50%) XSLT
Miscellaneous
1 1 (12.50%) Analytical Skills
1 1 (12.50%) Mobile App
1 1 (12.50%) Video Conferencing
Processes & Methodologies
1 5 (62.50%) Agile Software Development
2 2 (25.00%) Analytics
2 2 (25.00%) Scrum
2 2 (25.00%) Stakeholder Management
3 1 (12.50%) Actionable Insight
3 1 (12.50%) Content Management
3 1 (12.50%) Digital Analytics
3 1 (12.50%) Digital Marketing
3 1 (12.50%) Front End Development
3 1 (12.50%) Programme Management
3 1 (12.50%) Responsive Web Design
3 1 (12.50%) SDLC
3 1 (12.50%) Secure Coding
3 1 (12.50%) SEO
3 1 (12.50%) Service Delivery
3 1 (12.50%) Social Media Marketing
3 1 (12.50%) Social Media Monitoring
3 1 (12.50%) System Testing
3 1 (12.50%) Unit Testing
3 1 (12.50%) Web Analytics
Programming Languages
1 1 (12.50%) Java
1 1 (12.50%) JavaScript
Quality Assurance & Compliance
1 2 (25.00%) Disclosure Scotland
Systems Management
1 1 (12.50%) HP Fortify
1 1 (12.50%) TeamSite
Vendors
1 1 (12.50%) Facebook
1 1 (12.50%) Google
1 1 (12.50%) HP
1 1 (12.50%) Microsoft
1 1 (12.50%) Twitter