The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Social Media
Rank 71 70 -
Rank change year-on-year
-1 -
Contract jobs citing Social Media 5 4 0
As % of all contract IT jobs located in Edinburgh 0.41% 0.35% -
As % of the Miscellaneous category 1.77% 1.48% -
Number of daily rates quoted 3 3 0
Average daily rate
Keep up to 90%
of your Daily Rate
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£155 £145 -
Average daily rate % change year-on-year
+6.89% -
UK excluding London average daily rate £290 £330 £300
% change year-on-year
-12.12% +10.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £17.50 £17.69 £25.00
% change year-on-year
-1.07% -29.24%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Edinburgh region.

Miscellaneous Category
Edinburgh
Contract IT job ads with a match in the
Miscellaneous category
282 271 252
As % of all contract IT jobs located in Edinburgh 23.40% 24.05% 23.80%
Number of daily rates quoted 160 125 97
Average daily rate £380 £375 £375
Average daily rate % change year-on-year
+1.33% -
90% offered a daily rate of more than £155 £200 £233
10% offered a daily rate of more than £600 £500 £550
UK excluding London average daily rate £350 £350 £345
% change year-on-year
- +1.44%
Number of hourly rates quoted 9 9 12
Average hourly rate £14.39 £17.00 £14.25
Average hourly rate % change year-on-year
-15.38% +19.29%
90% offered a hourly rate of more than £11.10 £12.50 £9.20
10% offered a hourly rate of more than £41.75 £29.15 £40.00
UK excluding London average hourly rate £18.90 £17.50 £26.00
% change year-on-year
+8.00% -32.69%

Social Media
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Edinburgh region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Edinburgh

Social Media
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Edinburgh region.

Social Media Daily Rate Trend in Edinburgh

Social Media
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Edinburgh region over the 3 months to 19 September 2014.

Social Media Daily Rate Histogram in Edinburgh

Social Media
Top 20 Related IT Skills in Edinburgh

For the 6 months to 19 September 2014, IT contractor jobs across the Edinburgh region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 4 (66.67%) Facebook
2 3 (50.00%) Twitter
2 3 (50.00%) Marketing
2 3 (50.00%) Blog
2 3 (50.00%) RSS
2 3 (50.00%) SEO
2 3 (50.00%) Legal
2 3 (50.00%) Publishing
2 3 (50.00%) Streaming Video
2 3 (50.00%) MS PowerPoint
3 2 (33.33%) ISTQB
3 2 (33.33%) Automated Testing
3 2 (33.33%) Test Scripting
3 2 (33.33%) QA
4 1 (16.67%) Digital Media
4 1 (16.67%) Stakeholder Management
4 1 (16.67%) Finance
4 1 (16.67%) Online Banking
4 1 (16.67%) Banking
4 1 (16.67%) Retail

Social Media
Top Related IT Skills in Edinburgh by Category

For the 6 months to 19 September 2014, IT contractor jobs across the Edinburgh region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Applications
1 3 (50.00%) MS PowerPoint
General
1 3 (50.00%) Marketing
1 3 (50.00%) Legal
1 3 (50.00%) Publishing
2 1 (16.67%) Finance
2 1 (16.67%) Banking
2 1 (16.67%) Retail
Job Titles
1 3 (50.00%) Communications Manager
2 2 (33.33%) QA Tester
2 2 (33.33%) Tester
2 2 (33.33%) Web Tester
3 1 (16.67%) Senior Manager
3 1 (16.67%) Project Manager
3 1 (16.67%) Senior Project Manager
Libraries, Frameworks & Software Standards
1 3 (50.00%) RSS
Miscellaneous
1 3 (50.00%) Blog
1 3 (50.00%) Streaming Video
2 1 (16.67%) Digital Media
2 1 (16.67%) Online Banking
Processes & Methodologies
1 3 (50.00%) SEO
2 2 (33.33%) Automated Testing
2 2 (33.33%) Test Scripting
3 1 (16.67%) Stakeholder Management
Qualifications
1 2 (33.33%) ISTQB
Quality Assurance & Compliance
1 2 (33.33%) QA
Vendors
1 4 (66.67%) Facebook
2 3 (50.00%) Twitter