The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Social Media
Rank 79 81 52
Rank change year-on-year
+2 -29
Contract jobs citing Social Media 4 1 5
As % of all contract IT jobs located in Edinburgh 0.28% 0.084% 0.61%
As % of the Miscellaneous category 1.31% 0.35% 2.58%
Number of daily rates quoted 4 1 3
Average daily rate
Keep up to 90%
of your Daily Rate
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£183 £155 £175
Average daily rate % change year-on-year
+17.74% -11.42%
90% offered a daily rate of more than £161 £155 £155
10% offered a daily rate of more than £190 £155 £255
UK excluding London average daily rate £355 £273 £230
% change year-on-year
+30.27% +18.47%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £14.25 £21.50 £27.50
% change year-on-year
-33.72% -21.81%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Edinburgh region.

Miscellaneous Category
Edinburgh
Contract IT job ads with a match in the
Miscellaneous category
305 284 194
As % of all contract IT jobs located in Edinburgh 21.46% 23.79% 23.49%
Number of daily rates quoted 190 173 81
Average daily rate £350 £375 £375
Average daily rate % change year-on-year
-6.66% -
90% offered a daily rate of more than £194 £233 £206
10% offered a daily rate of more than £475 £502 £500
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 8 12 3
Average hourly rate £40.00 £25.00 £12.42
Average hourly rate % change year-on-year
+60.00% +101.28%
UK excluding London average hourly rate £19.00 £22.50 £21.83
% change year-on-year
-15.55% +3.06%

Social Media
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Edinburgh region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Edinburgh

Social Media
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Edinburgh region.

Social Media Daily Rate Trend in Edinburgh

Social Media
Top 21 Related IT Skills in Edinburgh

For the 6 months to 22 May 2015, IT contractor jobs across the Edinburgh region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 3 (75.00%) HTML
1 3 (75.00%) JavaScript
1 3 (75.00%) CSS
1 3 (75.00%) Adobe
1 3 (75.00%) Ajax
1 3 (75.00%) Web Development
1 3 (75.00%) jQuery
1 3 (75.00%) WordPress
2 1 (25.00%) Windows 7
2 1 (25.00%) Lync
2 1 (25.00%) Windows 8
2 1 (25.00%) BitLocker
2 1 (25.00%) Android
2 1 (25.00%) Cisco IOS
2 1 (25.00%) Wireless
2 1 (25.00%) Windows
2 1 (25.00%) SharePoint
2 1 (25.00%) VPN
2 1 (25.00%) Cisco
2 1 (25.00%) MS Project
2 1 (25.00%) MS Office

Social Media
Top Related IT Skills in Edinburgh by Category

For the 6 months to 22 May 2015, IT contractor jobs across the Edinburgh region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 3 (75.00%) WordPress
2 1 (25.00%) Lync
2 1 (25.00%) SharePoint
Applications
1 1 (25.00%) MS Project
1 1 (25.00%) MS Office
Communications & Networking
1 1 (25.00%) Cisco IOS
1 1 (25.00%) Wireless
1 1 (25.00%) VPN
Job Titles
1 3 (75.00%) Developer
1 3 (75.00%) Front-End Developer
2 1 (25.00%) Analyst
2 1 (25.00%) Support Analyst
Libraries, Frameworks & Software Standards
1 3 (75.00%) HTML
1 3 (75.00%) CSS
1 3 (75.00%) Ajax
1 3 (75.00%) jQuery
Operating Systems
1 1 (25.00%) Windows 7
1 1 (25.00%) Windows 8
1 1 (25.00%) Android
1 1 (25.00%) Windows
Processes & Methodologies
1 3 (75.00%) Web Development
Programming Languages
1 3 (75.00%) JavaScript
System Software
1 1 (25.00%) BitLocker
Vendors
1 3 (75.00%) Adobe
2 1 (25.00%) Cisco