The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Edinburgh region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 May 2016
Same period 2015 Same period 2014
Social Media
Rank 92 83 -
Rank change year-on-year
-9 -
Contract jobs citing Social Media 4 4 0
As % of all contract IT jobs located in Edinburgh 0.27% 0.27% -
As % of the Miscellaneous category 0.82% 1.15% -
Number of daily rates quoted 4 4 0
Median daily rate £418 £183 -
Median daily rate % change year-on-year
+128.76% -
UK excluding London median daily rate £375 £360 £275
% change year-on-year
+4.16% +30.90%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.00 £12.50 £15.25
% change year-on-year
+52.00% -18.03%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Edinburgh region.

Miscellaneous Category
Edinburgh
Contract IT job ads with a match in the
Miscellaneous category
487 349 297
As % of all contract IT jobs located in Edinburgh 32.32% 23.86% 23.74%
Number of daily rates quoted 257 199 156
Median daily rate £425 £375 £375
Median daily rate % change year-on-year
+13.33% -
90% offered a daily rate of more than £290 £202 £225
10% offered a daily rate of more than £525 £500 £500
UK excluding London median daily rate £388 £375 £350
% change year-on-year
+3.33% +7.14%
Number of hourly rates quoted 5 14 9
Median hourly rate £22.00 £39.00 £25.00
Median hourly rate % change year-on-year
-43.58% +56.00%
UK excluding London median hourly rate £22.50 £18.90 £20.50
% change year-on-year
+19.04% -7.80%

Social Media
Jobs Demand Trend in Edinburgh

The demand trend of contract jobs across the Edinburgh region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Edinburgh

Social Media
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Edinburgh region.

Social Media Daily Rate Trend in Edinburgh

Social Media
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Edinburgh region over the 3 months to 5 May 2016.

Social Media Daily Rate Histogram in Edinburgh

Social Media
Top 18 Related IT Skills in Edinburgh

For the 6 months to 5 May 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Social Media.

1 7 (70.00%) Agile Software Development
2 5 (50.00%) Finance
3 4 (40.00%) Banking
3 4 (40.00%) Waterfall
4 2 (20.00%) ISEB
4 2 (20.00%) Marketing
4 2 (20.00%) Stakeholder Management
4 2 (20.00%) Scrum
4 2 (20.00%) Target Operating Model
5 1 (10.00%) Disclosure Scotland
5 1 (10.00%) WebEx
5 1 (10.00%) Facebook
5 1 (10.00%) Twitter
5 1 (10.00%) Programme Management
5 1 (10.00%) Video Conferencing
5 1 (10.00%) Project Management
5 1 (10.00%) SMS
5 1 (10.00%) Service Delivery

Social Media
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Communications & Networking
1 1 (10.00%) SMS
1 1 (10.00%) WebEx
General
1 5 (50.00%) Finance
2 4 (40.00%) Banking
3 2 (20.00%) Marketing
Job Titles
1 4 (40.00%) Analyst
1 4 (40.00%) Business Analyst
2 3 (30.00%) Project Manager
3 2 (20.00%) Agile Business Analyst
3 2 (20.00%) Banking Analyst
3 2 (20.00%) Banking Business Analyst
3 2 (20.00%) Digital Analyst
3 2 (20.00%) Digital Business Analyst
3 2 (20.00%) Onboarding Manager
3 2 (20.00%) Onboarding Project Manager
3 2 (20.00%) Social Media Analyst
3 2 (20.00%) Social Media Business Analyst
4 1 (10.00%) Consultant
4 1 (10.00%) Digital Project Manager
4 1 (10.00%) Senior Digital Project Manager
4 1 (10.00%) Senior Manager
4 1 (10.00%) Senior Project Manager
4 1 (10.00%) Social Media Manager
Miscellaneous
1 1 (10.00%) Video Conferencing
Processes & Methodologies
1 7 (70.00%) Agile Software Development
2 4 (40.00%) Waterfall
3 2 (20.00%) Scrum
3 2 (20.00%) Stakeholder Management
3 2 (20.00%) Target Operating Model
4 1 (10.00%) Programme Management
4 1 (10.00%) Project Management
4 1 (10.00%) Service Delivery
Qualifications
1 2 (20.00%) ISEB
Quality Assurance & Compliance
1 1 (10.00%) Disclosure Scotland
Vendors
1 1 (10.00%) Facebook
1 1 (10.00%) Twitter