The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Edinburgh region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 24 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jan 2017
Same period 2016 Same period 2015
Social Media
Scotland / Edinburgh
Rank 69 86 80
Rank change year-on-year
+17 -6
Contract jobs citing Social Media 2 5 5
As % of all contract IT jobs located in Edinburgh 0.24% 0.36% 0.38%
As % of the Miscellaneous category 0.81% 1.30% 1.47%
Number of daily rates quoted 1 4 0
Median daily rate £500 £388 -
Median daily rate % change year-on-year
+29.03% -
UK excluding London median daily rate £375 £325 £388
% change year-on-year
+15.38% -16.18%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £22.45 £15.00 £12.00
% change year-on-year
+49.66% +25.00%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Edinburgh region.

Miscellaneous Category
Edinburgh
Contract IT job ads with a match in the
Miscellaneous category
246 386 340
As % of all contract IT jobs located in Edinburgh 29.46% 28.13% 25.78%
Number of daily rates quoted 132 175 171
Median daily rate £403 £400 £400
Median daily rate % change year-on-year
+0.62% -
90% offered a daily rate of more than £186 £263 £265
10% offered a daily rate of more than £550 £576 £500
UK excluding London median daily rate £388 £375 £365
% change year-on-year
+3.33% +2.73%
Number of hourly rates quoted 8 5 4
Median hourly rate £52.00 £41.50 £22.25
Median hourly rate % change year-on-year
+25.30% +86.51%
90% offered a hourly rate of more than £16.55 £19.02 £15.77
10% offered a hourly rate of more than £52.17 £53.20 £46.95
UK excluding London median hourly rate £18.50 £21.50 £17.50
% change year-on-year
-13.95% +22.85%

Social Media
Jobs Demand Trend in Edinburgh

The demand trend of contract jobs across the Edinburgh region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Edinburgh

Social Media
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Edinburgh region.

Social Media Daily Rate Trend in Edinburgh

Social Media
Top 30 Related IT Skills in Edinburgh

For the 6 months to 24 January 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Social Media.

1 4 (50.00%) Mobile App
2 3 (37.50%) Android SDK
2 3 (37.50%) Android Development
2 3 (37.50%) Natural Language Processing
2 3 (37.50%) Machine Learning
2 3 (37.50%) Python
2 3 (37.50%) Agile Software Development
2 3 (37.50%) Java
2 3 (37.50%) Unix
2 3 (37.50%) Android
3 2 (25.00%) HTML5
3 2 (25.00%) MongoDB
3 2 (25.00%) Git (software)
3 2 (25.00%) CouchDB
3 2 (25.00%) HTML
3 2 (25.00%) Web Services
3 2 (25.00%) JavaScript
3 2 (25.00%) TDD
3 2 (25.00%) Banking
3 2 (25.00%) Software Engineering
3 2 (25.00%) Project Management
3 2 (25.00%) Scrum
3 2 (25.00%) Twitter
3 2 (25.00%) Big Data
3 2 (25.00%) RabbitMQ
3 2 (25.00%) Redis
3 2 (25.00%) Riak
3 2 (25.00%) User Experience
3 2 (25.00%) Fintech
4 1 (12.50%) Infographics

Social Media
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) Confluence
Database & Business Intelligence
1 2 (25.00%) Big Data
1 2 (25.00%) CouchDB
1 2 (25.00%) MongoDB
1 2 (25.00%) Redis
1 2 (25.00%) Riak
Development Applications
1 2 (25.00%) Git (software)
2 1 (12.50%) Android Studio
2 1 (12.50%) Bitbucket
2 1 (12.50%) Jenkins
2 1 (12.50%) JIRA
2 1 (12.50%) Xcode
General
1 2 (25.00%) Banking
Job Titles
1 7 (87.50%) Developer
2 3 (37.50%) Android Developer
2 3 (37.50%) Python Developer
3 2 (25.00%) Digital Developer
4 1 (12.50%) Designer
4 1 (12.50%) Digital Designer
4 1 (12.50%) iOS Developer
4 1 (12.50%) Social Media Developer
Libraries, Frameworks & Software Standards
1 3 (37.50%) Android SDK
1 3 (37.50%) Natural Language Processing
2 2 (25.00%) HTML
2 2 (25.00%) HTML5
2 2 (25.00%) RabbitMQ
2 2 (25.00%) Web Services
3 1 (12.50%) Ajax
3 1 (12.50%) CSS
3 1 (12.50%) CSS3
3 1 (12.50%) Django
3 1 (12.50%) Flask
3 1 (12.50%) iOS SDK
3 1 (12.50%) jQuery
3 1 (12.50%) JSON
3 1 (12.50%) REST
3 1 (12.50%) SOAP
Miscellaneous
1 4 (50.00%) Mobile App
2 2 (25.00%) Fintech
2 2 (25.00%) User Experience
3 1 (12.50%) Animation
3 1 (12.50%) Statistics
Operating Systems
1 3 (37.50%) Android
1 3 (37.50%) Unix
2 1 (12.50%) Apple iOS
Processes & Methodologies
1 3 (37.50%) Agile Software Development
1 3 (37.50%) Android Development
1 3 (37.50%) Machine Learning
2 2 (25.00%) Project Management
2 2 (25.00%) Scrum
2 2 (25.00%) Software Engineering
2 2 (25.00%) TDD
3 1 (12.50%) Infographics
3 1 (12.50%) iOS Development
3 1 (12.50%) OO
Programming Languages
1 3 (37.50%) Java
1 3 (37.50%) Python
2 2 (25.00%) JavaScript
3 1 (12.50%) Apple Swift
3 1 (12.50%) PHP
Vendors
1 2 (25.00%) Twitter