The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Social Media
Rank 87 77 71
Rank change year-on-year
-10 -6
Contract jobs citing Social Media 6 2 3
As % of all contract IT jobs located in Edinburgh 0.42% 0.15% 0.25%
As % of the Miscellaneous category 1.52% 0.58% 1.12%
Number of daily rates quoted 4 0 1
Average daily rate £388 - £200
UK excluding London average daily rate £325 £350 £375
% change year-on-year
-7.14% -6.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 £11.50 £10.93
% change year-on-year
+30.43% +5.26%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Edinburgh region.

Miscellaneous Category
Edinburgh
Contract IT job ads with a match in the
Miscellaneous category
394 342 268
As % of all contract IT jobs located in Edinburgh 27.77% 25.17% 22.60%
Number of daily rates quoted 173 191 126
Average daily rate £400 £400 £390
Average daily rate % change year-on-year
- +2.56%
90% offered a daily rate of more than £280 £260 £233
10% offered a daily rate of more than £600 £500 £500
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 5 3 3
Average hourly rate £41.50 £16.00 £14.37
Average hourly rate % change year-on-year
+159.37% +11.34%
UK excluding London average hourly rate £23.75 £17.50 £17.50
% change year-on-year
+35.71% -

Social Media
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Edinburgh region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Edinburgh

Social Media
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Edinburgh region.

Social Media Daily Rate Trend in Edinburgh

Social Media
Top 30 Related IT Skills in Edinburgh

For the 6 months to 11 February 2016, IT contractor jobs across the Edinburgh region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 5 (71.43%) Agile Software Development
2 4 (57.14%) Banking
2 4 (57.14%) Waterfall
3 3 (42.86%) Marketing
4 2 (28.57%) Finance
4 2 (28.57%) ISEB
4 2 (28.57%) Target Operating Model
5 1 (14.29%) Brand Awareness
5 1 (14.29%) Information Architecture
5 1 (14.29%) HTML5
5 1 (14.29%) CSS3
5 1 (14.29%) Digital Media
5 1 (14.29%) Facebook
5 1 (14.29%) Twitter
5 1 (14.29%) Sass
5 1 (14.29%) Semantic HTML
5 1 (14.29%) Analytics
5 1 (14.29%) HTML
5 1 (14.29%) CSS
5 1 (14.29%) B2C
5 1 (14.29%) Advertising
5 1 (14.29%) SEO
5 1 (14.29%) Google
5 1 (14.29%) Retail
5 1 (14.29%) Direct Marketing
5 1 (14.29%) Blog
5 1 (14.29%) Google Analytics
5 1 (14.29%) Time Management
5 1 (14.29%) Git (software)
5 1 (14.29%) Online Marketing

Social Media
Top Related IT Skills in Edinburgh by Category

For the 6 months to 11 February 2016, IT contractor jobs across the Edinburgh region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Cloud Services
1 1 (14.29%) Google Analytics
Development Applications
1 1 (14.29%) Git (software)
General
1 4 (57.14%) Banking
2 3 (42.86%) Marketing
3 2 (28.57%) Finance
4 1 (14.29%) Advertising
4 1 (14.29%) Brand Awareness
4 1 (14.29%) Retail
Job Titles
1 4 (57.14%) Analyst
1 4 (57.14%) Business Analyst
2 2 (28.57%) Agile Business Analyst
2 2 (28.57%) Banking Analyst
2 2 (28.57%) Banking Business Analyst
2 2 (28.57%) Digital Analyst
2 2 (28.57%) Digital Business Analyst
2 2 (28.57%) Onboarding Manager
2 2 (28.57%) Onboarding Project Manager
2 2 (28.57%) Project Manager
2 2 (28.57%) Social Media Analyst
2 2 (28.57%) Social Media Business Analyst
3 1 (14.29%) Social Media Manager
Libraries, Frameworks & Software Standards
1 1 (14.29%) CSS
1 1 (14.29%) CSS3
1 1 (14.29%) HTML
1 1 (14.29%) HTML5
1 1 (14.29%) Sass
1 1 (14.29%) Semantic HTML
Miscellaneous
1 1 (14.29%) Blog
1 1 (14.29%) Digital Media
Processes & Methodologies
1 5 (71.43%) Agile Software Development
2 4 (57.14%) Waterfall
3 2 (28.57%) Target Operating Model
4 1 (14.29%) Analytics
4 1 (14.29%) B2C
4 1 (14.29%) Direct Marketing
4 1 (14.29%) Information Architecture
4 1 (14.29%) Online Marketing
4 1 (14.29%) SEO
4 1 (14.29%) Time Management
Qualifications
1 2 (28.57%) ISEB
Vendors
1 1 (14.29%) Facebook
1 1 (14.29%) Google
1 1 (14.29%) Twitter