The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Edinburgh region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Social Media
Rank 65 87 76
Rank change year-on-year
+22 -11
Contract jobs citing Social Media 6 4 10
As % of all contract IT jobs located in Edinburgh 0.66% 0.27% 0.69%
As % of the Miscellaneous category 2.29% 0.87% 2.85%
Number of daily rates quoted 3 3 1
Median daily rate £475 £400 £400
Median daily rate % change year-on-year
+18.75% -
UK excluding London median daily rate £413 £400 £350
% change year-on-year
+3.12% +14.28%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £32.23 £15.00 £17.50
% change year-on-year
+114.83% -14.28%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Edinburgh region.

Miscellaneous Category
Edinburgh
Contract IT job ads with a match in the
Miscellaneous category
262 461 351
As % of all contract IT jobs located in Edinburgh 28.70% 30.61% 24.32%
Number of daily rates quoted 143 209 172
Median daily rate £400 £400 £400
90% offered a daily rate of more than £238 £225 £275
10% offered a daily rate of more than £538 £525 £500
UK excluding London median daily rate £380 £385 £363
% change year-on-year
-1.29% +6.20%
Number of hourly rates quoted 10 7 6
Median hourly rate £52.00 £19.02 £11.50
Median hourly rate % change year-on-year
+173.39% +65.39%
UK excluding London median hourly rate £18.91 £20.00 £16.72
% change year-on-year
-5.46% +19.61%

Social Media
Jobs Demand Trend in Edinburgh

The demand trend of contract jobs across the Edinburgh region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Edinburgh

Social Media
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Edinburgh region.

Social Media Daily Rate Trend in Edinburgh

Social Media
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Edinburgh region over the 3 months to 7 December 2016.

Social Media Daily Rate Histogram in Edinburgh

Social Media
Top 30 Related IT Skills in Edinburgh

For the 6 months to 7 December 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Social Media.

1 3 (33.33%) Agile Software Development
1 3 (33.33%) Java
1 3 (33.33%) Python
1 3 (33.33%) Unix
1 3 (33.33%) Natural Language Processing
1 3 (33.33%) Machine Learning
1 3 (33.33%) Mobile App
2 2 (22.22%) Fintech
2 2 (22.22%) Twitter
2 2 (22.22%) Redis
2 2 (22.22%) Riak
2 2 (22.22%) Big Data
2 2 (22.22%) Android SDK
2 2 (22.22%) Android Development
2 2 (22.22%) MongoDB
2 2 (22.22%) RabbitMQ
2 2 (22.22%) CouchDB
2 2 (22.22%) Android
2 2 (22.22%) Git (software)
2 2 (22.22%) HTML
2 2 (22.22%) Project Management
2 2 (22.22%) JavaScript
2 2 (22.22%) CSS
2 2 (22.22%) TDD
2 2 (22.22%) Banking
2 2 (22.22%) Finance
2 2 (22.22%) Scrum
2 2 (22.22%) Software Engineering
2 2 (22.22%) Marketing
3 1 (11.11%) JSON

Social Media
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (11.11%) Apache
1 1 (11.11%) CMS
1 1 (11.11%) Tomcat
Database & Business Intelligence
1 2 (22.22%) Big Data
1 2 (22.22%) CouchDB
1 2 (22.22%) MongoDB
1 2 (22.22%) Redis
1 2 (22.22%) Riak
Development Applications
1 2 (22.22%) Git (software)
2 1 (11.11%) Checkstyle
2 1 (11.11%) Eclipse
2 1 (11.11%) FindBugs
2 1 (11.11%) ReSharper
2 1 (11.11%) Team Foundation Server
2 1 (11.11%) Visual Studio
General
1 2 (22.22%) Banking
1 2 (22.22%) Finance
1 2 (22.22%) Marketing
Job Titles
1 6 (66.67%) Developer
2 3 (33.33%) Python Developer
3 2 (22.22%) Android Developer
3 2 (22.22%) Digital Developer
4 1 (11.11%) CMS Developer
4 1 (11.11%) Copywriter
4 1 (11.11%) Designer
4 1 (11.11%) Digital Copywriter
4 1 (11.11%) Digital Designer
4 1 (11.11%) Marketing Manager
4 1 (11.11%) Social Media Developer
4 1 (11.11%) Social Media Manager
Libraries, Frameworks & Software Standards
1 3 (33.33%) Natural Language Processing
2 2 (22.22%) Android SDK
2 2 (22.22%) CSS
2 2 (22.22%) HTML
2 2 (22.22%) RabbitMQ
3 1 (11.11%) .NET
3 1 (11.11%) CSS3
3 1 (11.11%) Django
3 1 (11.11%) Flask
3 1 (11.11%) HTML5
3 1 (11.11%) JAX-WS
3 1 (11.11%) jQuery
3 1 (11.11%) JSON
3 1 (11.11%) LESS
3 1 (11.11%) Twitter Bootstrap
3 1 (11.11%) Web Services
3 1 (11.11%) XML
3 1 (11.11%) XSLT
Miscellaneous
1 3 (33.33%) Mobile App
2 2 (22.22%) Fintech
3 1 (11.11%) Analytical Skills
3 1 (11.11%) Statistics
Operating Systems
1 3 (33.33%) Unix
2 2 (22.22%) Android
Processes & Methodologies
1 3 (33.33%) Agile Software Development
1 3 (33.33%) Machine Learning
2 2 (22.22%) Android Development
2 2 (22.22%) Project Management
2 2 (22.22%) Scrum
2 2 (22.22%) Software Engineering
2 2 (22.22%) TDD
3 1 (11.11%) Analytics
3 1 (11.11%) Code Coverage
3 1 (11.11%) Content Management
3 1 (11.11%) Digital Marketing
3 1 (11.11%) Front End Development
3 1 (11.11%) Infographics
3 1 (11.11%) Responsive Web Design
3 1 (11.11%) SDLC
3 1 (11.11%) Secure Coding
3 1 (11.11%) Social Media Marketing
3 1 (11.11%) System Testing
3 1 (11.11%) Unit Testing
3 1 (11.11%) Web Analytics
Programming Languages
1 3 (33.33%) Java
1 3 (33.33%) Python
2 2 (22.22%) JavaScript
Systems Management
1 1 (11.11%) HP Fortify
1 1 (11.11%) TeamSite
Vendors
1 2 (22.22%) Twitter
2 1 (11.11%) HP
2 1 (11.11%) Microsoft