The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Edinburgh region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 27 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Aug 2016
Same period 2015 Same period 2014
Marketing
Rank 74 68 67
Rank change year-on-year
-6 -1
Contract jobs citing Marketing 12 24 17
As % of all contract IT jobs located in Edinburgh 1.03% 1.43% 1.40%
As % of the General category 1.96% 2.11% 2.96%
Number of daily rates quoted 11 6 11
Median daily rate £353 £263 £450
Median daily rate % change year-on-year
+34.47% -41.66%
90% offered a daily rate of more than £130 £175 £293
10% offered a daily rate of more than £475 £320 £550
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £17.50 £32.65 £22.00
% change year-on-year
-46.40% +48.40%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Edinburgh region.

General Category
Edinburgh
Contract IT job ads with a match in the
General category
612 1135 575
As % of all contract IT jobs located in Edinburgh 52.44% 67.84% 47.33%
Number of daily rates quoted 349 571 293
Median daily rate £425 £400 £425
Median daily rate % change year-on-year
+6.25% -5.88%
90% offered a daily rate of more than £325 £290 £320
10% offered a daily rate of more than £500 £525 £600
UK excluding London median daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 1 8 6
Median hourly rate £25.00 £20.50 £10.50
Median hourly rate % change year-on-year
+21.95% +95.23%
UK excluding London median hourly rate £20.00 £24.00 £23.00
% change year-on-year
-16.66% +4.34%

Marketing
Jobs Demand Trend in Edinburgh

The demand trend of contract jobs across the Edinburgh region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Edinburgh

Marketing
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Edinburgh region.

Marketing Daily Rate Trend in Edinburgh

Marketing
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Edinburgh region over the 3 months to 27 August 2016.

Marketing Daily Rate Histogram in Edinburgh

Marketing
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Edinburgh region.

Marketing Hourly Rate Trend in Edinburgh

Marketing
Top 30 Related IT Skills in Edinburgh

For the 6 months to 27 August 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Marketing.

1 11 (52.38%) Finance
2 7 (33.33%) Analytics
3 5 (23.81%) SQL
3 5 (23.81%) Banking
3 5 (23.81%) Coaching
3 5 (23.81%) Analytical Skills
4 4 (19.05%) Risk Analytics
4 4 (19.05%) Database Marketing
4 4 (19.05%) Teradata
4 4 (19.05%) HTML
4 4 (19.05%) CSS
4 4 (19.05%) CRM
4 4 (19.05%) SAS
5 3 (14.29%) Risk Management
5 3 (14.29%) Stakeholder Engagement
5 3 (14.29%) Unit Testing
6 2 (9.52%) Social Media
6 2 (9.52%) Cost-Benefit Analysis
6 2 (9.52%) Web Analytics
6 2 (9.52%) Resource Management
6 2 (9.52%) Informatics
6 2 (9.52%) Health Informatics
6 2 (9.52%) Data Analytics
6 2 (9.52%) User Experience
6 2 (9.52%) ACF2
6 2 (9.52%) Software Delivery
6 2 (9.52%) Wireframes
6 2 (9.52%) zSecure
6 2 (9.52%) Data Analysis
6 2 (9.52%) Service Management

Marketing
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (19.05%) SAS
2 1 (4.76%) Apache
2 1 (4.76%) CMS
2 1 (4.76%) Drupal
2 1 (4.76%) SharePoint
2 1 (4.76%) Tomcat
Applications
1 1 (4.76%) Adobe Illustrator
1 1 (4.76%) Fireworks
1 1 (4.76%) MS Visio
1 1 (4.76%) Photoshop
Business Applications
1 1 (4.76%) Radian6
1 1 (4.76%) thinkFolio
1 1 (4.76%) WebTrends
Cloud Services
1 1 (4.76%) Adobe Analytics
Database & Business Intelligence
1 1 (4.76%) MySQL
Development Applications
1 1 (4.76%) Checkstyle
1 1 (4.76%) Dreamweaver
1 1 (4.76%) Eclipse
1 1 (4.76%) FindBugs
1 1 (4.76%) JIRA
1 1 (4.76%) ReSharper
1 1 (4.76%) Team Foundation Server
1 1 (4.76%) Visual Studio
General
1 11 (52.38%) Finance
2 5 (23.81%) Banking
3 1 (4.76%) Legal
3 1 (4.76%) Multimedia
3 1 (4.76%) Telecoms
Job Titles
1 6 (28.57%) Project Manager
2 4 (19.05%) Analytics Manager
3 3 (14.29%) Analyst
3 3 (14.29%) Consultant
3 3 (14.29%) Marketing Manager
3 3 (14.29%) Web Manager
3 3 (14.29%) Web Project Manager
4 2 (9.52%) Data Analytics Manager
4 2 (9.52%) Data Manager
4 2 (9.52%) Designer
4 2 (9.52%) Developer
4 2 (9.52%) Marketing Project Manager
4 2 (9.52%) Security Consultant
4 2 (9.52%) Web Marketing Manager
4 2 (9.52%) Website Marketing Manager
5 1 (4.76%) Business Analyst
5 1 (4.76%) Content Manager
5 1 (4.76%) Interaction Designer
5 1 (4.76%) Programme Manager
5 1 (4.76%) Web Analytics Consultant
Libraries, Frameworks & Software Standards
1 4 (19.05%) CSS
1 4 (19.05%) HTML
2 2 (9.52%) Web Services
3 1 (4.76%) .NET
3 1 (4.76%) Ajax
3 1 (4.76%) Apache Flex
3 1 (4.76%) DHTML
3 1 (4.76%) Flash
3 1 (4.76%) JAX-WS
3 1 (4.76%) jQuery
3 1 (4.76%) JSON
3 1 (4.76%) LESS
3 1 (4.76%) Twitter Bootstrap
3 1 (4.76%) XML
3 1 (4.76%) XSLT
3 1 (4.76%) Yii
Miscellaneous
1 5 (23.81%) Analytical Skills
2 2 (9.52%) Health Informatics
2 2 (9.52%) Informatics
2 2 (9.52%) Mainframe
2 2 (9.52%) Management Information System
2 2 (9.52%) Social Media
2 2 (9.52%) User Experience
3 1 (4.76%) Interactive TV
3 1 (4.76%) Mobile App
3 1 (4.76%) Virtual Team
Operating Systems
1 2 (9.52%) zOS
Processes & Methodologies
1 7 (33.33%) Analytics
2 5 (23.81%) Coaching
3 4 (19.05%) CRM
3 4 (19.05%) Database Marketing
3 4 (19.05%) Risk Analytics
4 3 (14.29%) Risk Management
4 3 (14.29%) Stakeholder Engagement
4 3 (14.29%) Unit Testing
5 2 (9.52%) Change Management
5 2 (9.52%) Cost-Benefit Analysis
5 2 (9.52%) Data Analysis
5 2 (9.52%) Data Analytics
5 2 (9.52%) Resource Management
5 2 (9.52%) Service Management
5 2 (9.52%) Software Delivery
5 2 (9.52%) Stakeholder Management
5 2 (9.52%) Validation
5 2 (9.52%) Web Analytics
5 2 (9.52%) Wireframes
6 1 (4.76%) Prototyping
Programming Languages
1 5 (23.81%) SQL
2 2 (9.52%) JavaScript
3 1 (4.76%) Java
3 1 (4.76%) PHP
3 1 (4.76%) PL/SQL
Quality Assurance & Compliance
1 1 (4.76%) Actionable Recommendations
System Software
1 2 (9.52%) ACF2
Systems Management
1 2 (9.52%) zSecure
2 1 (4.76%) HP Fortify
2 1 (4.76%) TeamSite
Vendors
1 4 (19.05%) Teradata
2 2 (9.52%) CA
3 1 (4.76%) Adobe
3 1 (4.76%) Charles River
3 1 (4.76%) Coremetrics
3 1 (4.76%) HP
3 1 (4.76%) Microsoft