The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Edinburgh region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Marketing
Rank 67 43 48
Rank change year-on-year
-24 +5
Contract jobs citing Marketing 11 11 21
As % of all contract IT jobs located in Edinburgh 0.86% 1.47% 1.76%
As % of the General category 1.90% 3.23% 2.51%
Number of daily rates quoted 6 1 13
Average daily rate £450 £488 £425
Average daily rate % change year-on-year
-7.69% +14.70%
90% offered a daily rate of more than £340 £488 £178
10% offered a daily rate of more than £505 £488 £512
UK excluding London average daily rate £351 £330 £340
% change year-on-year
+6.21% -2.94%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £21.50 £17.33 £17.00
% change year-on-year
+24.09% +1.91%
General Category
Edinburgh
Contract IT job ads with a match in the
General category
579 341 838
As % of all contract IT jobs located in Edinburgh 45.02% 45.65% 70.13%
Number of daily rates quoted 293 137 427
Average daily rate £403 £400 £375
Average daily rate % change year-on-year
+0.62% +6.66%
90% offered a daily rate of more than £280 £269 £259
10% offered a daily rate of more than £535 £510 £500
UK excluding London average daily rate £380 £375 £375
% change year-on-year
+1.33% -
Number of hourly rates quoted 10 2 19
Average hourly rate £11.00 £9.00 £18.50
Average hourly rate % change year-on-year
+22.22% -51.35%
90% offered a hourly rate of more than £10.50 £9.00 £11.40
10% offered a hourly rate of more than £25.00 £10.50 £33.80
UK excluding London average hourly rate £25.00 £26.50 £25.00
% change year-on-year
-5.66% +6.00%
Marketing
Scotland

Marketing
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Edinburgh region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Edinburgh

Marketing
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Edinburgh region.

Marketing Daily Rate Trend in Edinburgh

Marketing
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Edinburgh region over the 3 months to 17 April 2014.

Marketing Daily Rate Histogram in Edinburgh

Marketing
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Edinburgh region.

Marketing Hourly Rate Trend in Edinburgh

Marketing
Top 30 Related IT Skills in Edinburgh

For the 6 months to 17 April 2014, IT contractor jobs across the Edinburgh region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 13 (61.90%) Finance
2 8 (38.10%) Project Management
3 5 (23.81%) HTML
3 5 (23.81%) Banking
3 5 (23.81%) Investment Management
4 4 (19.05%) Digital Marketing
4 4 (19.05%) SQL
5 3 (14.29%) VB
5 3 (14.29%) Java
5 3 (14.29%) JavaScript
5 3 (14.29%) Management Information System
5 3 (14.29%) Stakeholder Management
6 2 (9.52%) CMS
6 2 (9.52%) SUSE
6 2 (9.52%) VMware
6 2 (9.52%) Back Office
6 2 (9.52%) Publishing
6 2 (9.52%) Change Management
6 2 (9.52%) Workflow
6 2 (9.52%) Multimedia
6 2 (9.52%) Content Management
6 2 (9.52%) Business Analysis
6 2 (9.52%) CSS
6 2 (9.52%) HP
6 2 (9.52%) TeamSite
6 2 (9.52%) SAN
6 2 (9.52%) Red Hat
6 2 (9.52%) Tivoli Storage Manager
6 2 (9.52%) Perl
6 2 (9.52%) UNIX

Marketing
Top Related IT Skills in Edinburgh by Category

For the 6 months to 17 April 2014, IT contractor jobs across the Edinburgh region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (9.52%) SAS
1 2 (9.52%) TeamSite
1 2 (9.52%) CMS
2 1 (4.76%) Adobe CQ
2 1 (4.76%) SharePoint
Communications & Networking
1 2 (9.52%) SAN
Database & Business Intelligence
1 1 (4.76%) SQL Server
General
1 13 (61.90%) Finance
2 5 (23.81%) Banking
3 2 (9.52%) Multimedia
3 2 (9.52%) Publishing
3 2 (9.52%) Back Office
4 1 (4.76%) Local Government
4 1 (4.76%) Private Banking
Job Titles
1 5 (23.81%) Project Manager
2 3 (14.29%) Business Analyst
2 3 (14.29%) Marketing Manager
2 3 (14.29%) Developer
2 3 (14.29%) Analyst
3 2 (9.52%) SAS Developer
3 2 (9.52%) Junior Business Analyst
3 2 (9.52%) Linux Engineer
3 2 (9.52%) Junior Analyst
3 2 (9.52%) Digital Marketing Manager
3 2 (9.52%) AIX Engineer
3 2 (9.52%) Junior
4 1 (4.76%) Digital Marketing Executive
4 1 (4.76%) Change Project Manager
4 1 (4.76%) Campaign Executive
4 1 (4.76%) Marketing Executive
4 1 (4.76%) Digital Project Manager
4 1 (4.76%) Marketing Project Manager
4 1 (4.76%) Sales Manager
4 1 (4.76%) Programme Manager
Libraries, Frameworks & Software Standards
1 5 (23.81%) HTML
2 2 (9.52%) CSS
3 1 (4.76%) .NET
3 1 (4.76%) ATL
Miscellaneous
1 3 (14.29%) Management Information System
2 1 (4.76%) FMCG
2 1 (4.76%) Social Media
Operating Systems
1 2 (9.52%) UNIX
1 2 (9.52%) Windows
1 2 (9.52%) AIX
1 2 (9.52%) Linux
1 2 (9.52%) SUSE
1 2 (9.52%) Red Hat Enterprise Linux
1 2 (9.52%) Windows Server 2012
Processes & Methodologies
1 8 (38.10%) Project Management
2 5 (23.81%) Investment Management
3 4 (19.05%) Digital Marketing
4 3 (14.29%) Stakeholder Management
5 2 (9.52%) Change Management
5 2 (9.52%) Content Management
5 2 (9.52%) Business Analysis
5 2 (9.52%) E-Commerce
5 2 (9.52%) Workflow
5 2 (9.52%) Fund Management
6 1 (4.76%) PRINCE2
6 1 (4.76%) Web Development
6 1 (4.76%) Business Development
6 1 (4.76%) Direct Marketing
6 1 (4.76%) Risk Management
6 1 (4.76%) SEO
6 1 (4.76%) Web Design
6 1 (4.76%) Agile Software Development
6 1 (4.76%) Asset Management
6 1 (4.76%) Online Marketing
Programming Languages
1 4 (19.05%) SQL
2 3 (14.29%) VB
2 3 (14.29%) Java
2 3 (14.29%) JavaScript
3 2 (9.52%) Perl
3 2 (9.52%) Korn
3 2 (9.52%) SAS Macro
3 2 (9.52%) C-shell
Qualifications
1 1 (4.76%) ISEB
System Software
1 2 (9.52%) VMware Infrastructure
1 2 (9.52%) Hyper-V
1 2 (9.52%) VMware ESXi
Systems Management
1 2 (9.52%) Tivoli Storage Manager
1 2 (9.52%) SCOM
1 2 (9.52%) nmon
Vendors
1 2 (9.52%) IBM
1 2 (9.52%) HP
1 2 (9.52%) Red Hat
1 2 (9.52%) VMware
2 1 (4.76%) Adobe