The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Marketing
Rank 54 77 49
Rank change year-on-year
+23 -28
Contract jobs citing Marketing 30 9 13
As % of all contract IT jobs located in Edinburgh 2.03% 0.71% 1.35%
As % of the General category 2.99% 1.51% 2.50%
Number of daily rates quoted 15 4 8
Average daily rate
Keep up to 90%
of your Daily Rate
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£300 £350 £375
Average daily rate % change year-on-year
-14.28% -6.66%
90% offered a daily rate of more than £267 £214 £148
10% offered a daily rate of more than £450 £420 £500
UK excluding London average daily rate £350 £350 £363
% change year-on-year
- -3.44%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £20.00 £22.00 £27.50
% change year-on-year
-9.09% -20.00%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Edinburgh region.

General Category
Edinburgh
Contract IT job ads with a match in the
General category
1002 598 520
As % of all contract IT jobs located in Edinburgh 67.79% 46.94% 54.00%
Number of daily rates quoted 512 312 247
Average daily rate £380 £413 £413
Average daily rate % change year-on-year
-7.87% -
90% offered a daily rate of more than £288 £275 £270
10% offered a daily rate of more than £500 £550 £510
UK excluding London average daily rate £400 £375 £380
% change year-on-year
+6.66% -1.31%
Number of hourly rates quoted 5 11 15
Average hourly rate £10.30 £10.50 £10.75
Average hourly rate % change year-on-year
-1.90% -2.32%
90% offered a hourly rate of more than £9.50 £10.50 £8.69
10% offered a hourly rate of more than £17.68 £11.00 £21.10
UK excluding London average hourly rate £22.50 £22.75 £23.21
% change year-on-year
-1.09% -1.98%

Marketing
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Edinburgh region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Edinburgh

Marketing
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Edinburgh region.

Marketing Daily Rate Trend in Edinburgh

Marketing
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Edinburgh region over the 3 months to 3 July 2015.

Marketing Daily Rate Histogram in Edinburgh

Marketing
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Edinburgh region.

Marketing Hourly Rate Trend in Edinburgh

Marketing
Top 30 Related IT Skills in Edinburgh

For the 6 months to 3 July 2015, IT contractor jobs across the Edinburgh region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 18 (47.37%) Banking
2 16 (42.11%) Finance
3 14 (36.84%) SQL
4 12 (31.58%) Digital Marketing
4 12 (31.58%) Analytics
5 11 (28.95%) Retail
5 11 (28.95%) Teradata
6 8 (21.05%) Risk Management
7 7 (18.42%) CMS
7 7 (18.42%) VBA
7 7 (18.42%) SAS
7 7 (18.42%) Credit Risk
7 7 (18.42%) Portfolio Management
7 7 (18.42%) Risk Analytics
8 6 (15.79%) User Acceptance Testing
8 6 (15.79%) HTML
8 6 (15.79%) Project Management
8 6 (15.79%) SEO
9 5 (13.16%) JavaScript
9 5 (13.16%) CSS
9 5 (13.16%) Data Warehouse
9 5 (13.16%) E-Commerce
9 5 (13.16%) ISEB
9 5 (13.16%) Web Development
9 5 (13.16%) Analytical Skills
9 5 (13.16%) System Integration Testing
9 5 (13.16%) Stakeholder Engagement
9 5 (13.16%) Functional Testing
10 4 (10.53%) Data Analytics
10 4 (10.53%) Data Integration

Marketing
Top Related IT Skills in Edinburgh by Category

For the 6 months to 3 July 2015, IT contractor jobs across the Edinburgh region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (18.42%) SAS
1 7 (18.42%) CMS
2 3 (7.89%) Drupal
Business Applications
1 1 (2.63%) SAP Oil and Gas
Communications & Networking
1 1 (2.63%) Intranet
Database & Business Intelligence
1 5 (13.16%) Data Warehouse
2 1 (2.63%) SQL Server Reporting Services
2 1 (2.63%) SQL Server Integration Services
2 1 (2.63%) Big Data
2 1 (2.63%) MySQL
Development Applications
1 1 (2.63%) Subversion
1 1 (2.63%) Selenium
1 1 (2.63%) Git (software)
1 1 (2.63%) QUnit
General
1 18 (47.37%) Banking
2 16 (42.11%) Finance
3 11 (28.95%) Retail
4 3 (7.89%) Retail Banking
5 1 (2.63%) Back Office
5 1 (2.63%) Electronics
5 1 (2.63%) Telecoms
5 1 (2.63%) Legal
5 1 (2.63%) Manufacturing
5 1 (2.63%) Publishing
Job Titles
1 17 (44.74%) Analyst
2 7 (18.42%) Risk Analyst
2 7 (18.42%) Developer
3 5 (13.16%) Credit Risk Analyst
3 5 (13.16%) Test Analyst
3 5 (13.16%) Business Analyst
3 5 (13.16%) Credit Analyst
4 4 (10.53%) Project Manager
5 3 (7.89%) Marketing Manager
6 2 (5.26%) Web Developer
6 2 (5.26%) Drupal Developer
6 2 (5.26%) Marketing Assistant
7 1 (2.63%) Business Project Manager
7 1 (2.63%) Senior Manager
7 1 (2.63%) Senior Business Analyst
7 1 (2.63%) Senior Analyst
7 1 (2.63%) Senior Project Manager
7 1 (2.63%) Java Developer
7 1 (2.63%) .NET Developer
7 1 (2.63%) SQL Developer
Libraries, Frameworks & Software Standards
1 6 (15.79%) HTML
2 5 (13.16%) CSS
3 3 (7.89%) HTML5
4 2 (5.26%) CSS3
4 2 (5.26%) Web Services
5 1 (2.63%) XML
5 1 (2.63%) XML Schema
5 1 (2.63%) Velocity
5 1 (2.63%) jQuery
5 1 (2.63%) SOAP
5 1 (2.63%) .NET
5 1 (2.63%) J2EE
5 1 (2.63%) REST
Miscellaneous
1 7 (18.42%) Credit Risk
2 5 (13.16%) Analytical Skills
3 4 (10.53%) Data Integration
4 2 (5.26%) Computer Science
5 1 (2.63%) DTV
5 1 (2.63%) User Experience
Operating Systems
1 1 (2.63%) Mac OS
Processes & Methodologies
1 12 (31.58%) Digital Marketing
1 12 (31.58%) Analytics
2 8 (21.05%) Risk Management
3 7 (18.42%) Portfolio Management
3 7 (18.42%) Risk Analytics
4 6 (15.79%) User Acceptance Testing
4 6 (15.79%) SEO
4 6 (15.79%) Project Management
5 5 (13.16%) E-Commerce
5 5 (13.16%) Web Development
5 5 (13.16%) Functional Testing
5 5 (13.16%) Stakeholder Engagement
5 5 (13.16%) System Integration Testing
6 4 (10.53%) Data Analytics
6 4 (10.53%) ETL
6 4 (10.53%) Agile Software Development
7 3 (7.89%) Content Management
7 3 (7.89%) Stakeholder Management
7 3 (7.89%) Open Source
7 3 (7.89%) Web Marketing
Programming Languages
1 14 (36.84%) SQL
2 7 (18.42%) VBA
3 5 (13.16%) JavaScript
4 1 (2.63%) T-SQL
4 1 (2.63%) C#
4 1 (2.63%) Java
Qualifications
1 5 (13.16%) ISEB
2 1 (2.63%) PRINCE2 Certification
2 1 (2.63%) Degree
Quality Assurance & Compliance
1 2 (5.26%) QA
Systems Management
1 2 (5.26%) TeamSite
Vendors
1 11 (28.95%) Teradata
2 4 (10.53%) Pega
2 4 (10.53%) Informatica
3 2 (5.26%) HubSpot
4 1 (2.63%) Salesforce.com
4 1 (2.63%) SAP
4 1 (2.63%) Microsoft
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