The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Edinburgh region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 23 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Jul 2016
Same period 2015 Same period 2014
Marketing
Rank 83 59 72
Rank change year-on-year
-24 +13
Contract jobs citing Marketing 12 33 17
As % of all contract IT jobs located in Edinburgh 0.94% 2.10% 1.35%
As % of the General category 1.69% 3.09% 2.82%
Number of daily rates quoted 10 13 8
Median daily rate £388 £300 £325
Median daily rate % change year-on-year
+29.16% -7.69%
90% offered a daily rate of more than £130 £290 £251
10% offered a daily rate of more than £478 £450 £510
UK excluding London median daily rate £375 £351 £350
% change year-on-year
+6.83% +0.28%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £17.50 £22.00 £22.50
% change year-on-year
-20.45% -2.22%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Edinburgh region.

General Category
Edinburgh
Contract IT job ads with a match in the
General category
710 1069 602
As % of all contract IT jobs located in Edinburgh 55.47% 67.96% 47.74%
Number of daily rates quoted 370 523 309
Median daily rate £425 £380 £415
Median daily rate % change year-on-year
+11.84% -8.43%
90% offered a daily rate of more than £300 £290 £288
10% offered a daily rate of more than £500 £500 £575
UK excluding London median daily rate £400 £395 £380
% change year-on-year
+1.26% +3.94%
Number of hourly rates quoted 0 5 9
Median hourly rate - £10.30 £10.50
Median hourly rate % change year-on-year
- -1.90%
UK excluding London median hourly rate £22.50 £22.50 £22.50

Marketing
Jobs Demand Trend in Edinburgh

The demand trend of contract jobs across the Edinburgh region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Edinburgh

Marketing
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Edinburgh region.

Marketing Daily Rate Trend in Edinburgh

Marketing
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Edinburgh region over the 3 months to 23 July 2016.

Marketing Daily Rate Histogram in Edinburgh

Marketing
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Edinburgh region.

Marketing Hourly Rate Trend in Edinburgh

Marketing
Top 30 Related IT Skills in Edinburgh

For the 6 months to 23 July 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Marketing.

1 12 (52.17%) Finance
2 6 (26.09%) Analytics
3 5 (21.74%) Analytical Skills
3 5 (21.74%) Banking
3 5 (21.74%) SQL
4 4 (17.39%) SAS
4 4 (17.39%) CRM
4 4 (17.39%) Teradata
4 4 (17.39%) Coaching
4 4 (17.39%) Risk Analytics
4 4 (17.39%) Database Marketing
5 3 (13.04%) Unit Testing
5 3 (13.04%) Stakeholder Engagement
5 3 (13.04%) Stakeholder Management
5 3 (13.04%) Management Information System
5 3 (13.04%) Risk Management
5 3 (13.04%) CSS
5 3 (13.04%) HTML
6 2 (8.70%) Web Services
6 2 (8.70%) Python
6 2 (8.70%) Data Warehouse
6 2 (8.70%) RDBMS
6 2 (8.70%) Business Intelligence
6 2 (8.70%) CA
6 2 (8.70%) zOS
6 2 (8.70%) Service Management
6 2 (8.70%) Change Management
6 2 (8.70%) Mainframe
6 2 (8.70%) Content Management
6 2 (8.70%) Data Analysis

Marketing
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (17.39%) SAS
2 2 (8.70%) CMS
3 1 (4.35%) Apache
3 1 (4.35%) Drupal
3 1 (4.35%) SharePoint
3 1 (4.35%) Tomcat
Applications
1 1 (4.35%) Adobe Illustrator
1 1 (4.35%) Fireworks
1 1 (4.35%) MS Visio
1 1 (4.35%) Photoshop
Business Applications
1 1 (4.35%) Radian6
1 1 (4.35%) thinkFolio
1 1 (4.35%) WebTrends
Cloud Services
1 1 (4.35%) Adobe Analytics
Communications & Networking
1 1 (4.35%) Internet
Database & Business Intelligence
1 2 (8.70%) Data Warehouse
1 2 (8.70%) PostgreSQL
1 2 (8.70%) RDBMS
1 2 (8.70%) Relational Database
2 1 (4.35%) MySQL
Development Applications
1 2 (8.70%) Git (software)
2 1 (4.35%) Checkstyle
2 1 (4.35%) Dreamweaver
2 1 (4.35%) Eclipse
2 1 (4.35%) FindBugs
2 1 (4.35%) ReSharper
2 1 (4.35%) Team Foundation Server
2 1 (4.35%) Visual Studio
General
1 12 (52.17%) Finance
2 5 (21.74%) Banking
3 1 (4.35%) Legal
3 1 (4.35%) Multimedia
3 1 (4.35%) Telecoms
Job Titles
1 5 (21.74%) Analyst
1 5 (21.74%) Project Manager
2 4 (17.39%) Analytics Manager
2 4 (17.39%) Web Manager
3 3 (13.04%) Consultant
3 3 (13.04%) Marketing Manager
3 3 (13.04%) Web Project Manager
4 2 (8.70%) Administrator
4 2 (8.70%) Content Manager
4 2 (8.70%) Data Analytics Manager
4 2 (8.70%) Data Manager
4 2 (8.70%) Database Analyst
4 2 (8.70%) DBA
4 2 (8.70%) Designer
4 2 (8.70%) Developer
4 2 (8.70%) Marketing Project Manager
4 2 (8.70%) Security Consultant
4 2 (8.70%) Web Marketing Manager
4 2 (8.70%) Website Marketing Manager
5 1 (4.35%) Social Media Manager
Libraries, Frameworks & Software Standards
1 3 (13.04%) CSS
1 3 (13.04%) HTML
2 2 (8.70%) Web Services
3 1 (4.35%) .NET
3 1 (4.35%) Ajax
3 1 (4.35%) Apache Flex
3 1 (4.35%) DHTML
3 1 (4.35%) Flash
3 1 (4.35%) JAX-WS
3 1 (4.35%) jQuery
3 1 (4.35%) JSON
3 1 (4.35%) LESS
3 1 (4.35%) Twitter Bootstrap
3 1 (4.35%) XML
3 1 (4.35%) XSLT
3 1 (4.35%) Yii
Miscellaneous
1 5 (21.74%) Analytical Skills
2 3 (13.04%) Management Information System
3 2 (8.70%) Health Informatics
3 2 (8.70%) Informatics
3 2 (8.70%) Mainframe
3 2 (8.70%) Social Media
3 2 (8.70%) User Experience
4 1 (4.35%) Interactive TV
4 1 (4.35%) Mobile App
4 1 (4.35%) Virtual Team
Operating Systems
1 2 (8.70%) zOS
Processes & Methodologies
1 6 (26.09%) Analytics
2 4 (17.39%) Coaching
2 4 (17.39%) CRM
2 4 (17.39%) Database Marketing
2 4 (17.39%) Risk Analytics
3 3 (13.04%) Risk Management
3 3 (13.04%) Stakeholder Engagement
3 3 (13.04%) Stakeholder Management
3 3 (13.04%) Unit Testing
4 2 (8.70%) Business Intelligence
4 2 (8.70%) Content Management
4 2 (8.70%) Cost-Benefit Analysis
4 2 (8.70%) Data Analysis
4 2 (8.70%) Data Analytics
4 2 (8.70%) Open Source
4 2 (8.70%) Resource Management
4 2 (8.70%) Service Management
4 2 (8.70%) Software Delivery
4 2 (8.70%) Validation
4 2 (8.70%) Web Analytics
Programming Languages
1 5 (21.74%) SQL
2 2 (8.70%) Bash Shell
2 2 (8.70%) Python
3 1 (4.35%) Java
3 1 (4.35%) JavaScript
3 1 (4.35%) PHP
3 1 (4.35%) PL/SQL
Quality Assurance & Compliance
1 1 (4.35%) Actionable Recommendations
System Software
1 2 (8.70%) ACF2
Systems Management
1 2 (8.70%) zSecure
2 1 (4.35%) HP Fortify
2 1 (4.35%) TeamSite
Vendors
1 4 (17.39%) Teradata
2 2 (8.70%) CA
3 1 (4.35%) Adobe
3 1 (4.35%) Charles River
3 1 (4.35%) Coremetrics
3 1 (4.35%) HP
3 1 (4.35%) Microsoft