The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 70 72 62
Rank change year-on-year
+2 -10
Contract jobs citing Marketing 17 8 14
As % of all contract IT jobs located in Edinburgh 1.21% 0.61% 1.16%
As % of the General category 2.20% 1.08% 2.46%
Number of daily rates quoted 11 4 9
Average daily rate £450 £400 £420
Average daily rate % change year-on-year
+12.50% -4.76%
90% offered a daily rate of more than £400 £236 £200
10% offered a daily rate of more than £525 £660 £500
UK excluding London average daily rate £363 £365 £350
% change year-on-year
-0.68% +4.28%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 £17.13 £16.50
% change year-on-year
+10.94% +3.78%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Edinburgh region.

General Category
Edinburgh
Contract IT job ads with a match in the
General category
771 742 570
As % of all contract IT jobs located in Edinburgh 54.72% 56.55% 47.03%
Number of daily rates quoted 348 381 267
Average daily rate £425 £400 £400
Average daily rate % change year-on-year
+6.25% -
90% offered a daily rate of more than £280 £300 £300
10% offered a daily rate of more than £600 £550 £525
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 2 5 8
Average hourly rate £11.00 £11.00 £17.00
Average hourly rate % change year-on-year
- -35.29%
UK excluding London average hourly rate £32.00 £26.00 £21.50
% change year-on-year
+23.07% +20.93%

Marketing
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Edinburgh region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Edinburgh

Marketing
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Edinburgh region.

Marketing Daily Rate Trend in Edinburgh

Marketing
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Edinburgh region over the 3 months to 13 February 2016.

Marketing Daily Rate Histogram in Edinburgh

Marketing
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Edinburgh region.

Marketing Hourly Rate Trend in Edinburgh

Marketing
Top 30 Related IT Skills in Edinburgh

For the 6 months to 13 February 2016, IT contractor jobs across the Edinburgh region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 11 (37.93%) Finance
2 8 (27.59%) SEO
3 7 (24.14%) Banking
3 7 (24.14%) Web Marketing
4 5 (17.24%) Project Management
4 5 (17.24%) Migration
5 4 (13.79%) Microsoft
5 4 (13.79%) CRM
5 4 (13.79%) SAS
5 4 (13.79%) Analytics
5 4 (13.79%) Digital Marketing
5 4 (13.79%) User Acceptance Testing
5 4 (13.79%) Data Migration
6 3 (10.34%) Git (software)
6 3 (10.34%) Agile Software Development
6 3 (10.34%) Google
6 3 (10.34%) Social Media
6 3 (10.34%) Business Intelligence
6 3 (10.34%) SharePoint
6 3 (10.34%) SQL
6 3 (10.34%) MS Office
6 3 (10.34%) Risk Assessment
7 2 (6.90%) SQL Server Reporting Services
7 2 (6.90%) Retail
7 2 (6.90%) Management Information System
7 2 (6.90%) Risk Management
7 2 (6.90%) MS Excel
7 2 (6.90%) Advertising
7 2 (6.90%) Teradata
7 2 (6.90%) Stakeholder Management

Marketing
Top Related IT Skills in Edinburgh by Category

For the 6 months to 13 February 2016, IT contractor jobs across the Edinburgh region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (13.79%) SAS
2 3 (10.34%) SharePoint
3 2 (6.90%) CMS
4 1 (3.45%) Node.js
Applications
1 3 (10.34%) MS Office
2 2 (6.90%) MS Excel
2 2 (6.90%) MS PowerPoint
2 2 (6.90%) MS Visio
Business Applications
1 2 (6.90%) Dynamics CRM
1 2 (6.90%) Salesforce.com CRM
Cloud Services
1 2 (6.90%) Google Analytics
Communications & Networking
1 1 (3.45%) Internet
1 1 (3.45%) WebEx
Database & Business Intelligence
1 2 (6.90%) Data Warehouse
1 2 (6.90%) SQL Server Reporting Services
2 1 (3.45%) OLAP
2 1 (3.45%) OLAP Cube
2 1 (3.45%) PostgreSQL
2 1 (3.45%) RDBMS
2 1 (3.45%) Relational Database
2 1 (3.45%) SAS EBI
2 1 (3.45%) SQL Server
2 1 (3.45%) SQL Server 2012
2 1 (3.45%) SQL Server Analysis Services
2 1 (3.45%) SQL Server Integration Services
Development Applications
1 3 (10.34%) Git (software)
2 1 (3.45%) Mercurial
2 1 (3.45%) Subversion
General
1 11 (37.93%) Finance
2 7 (24.14%) Banking
3 2 (6.90%) Advertising
3 2 (6.90%) Retail
4 1 (3.45%) Brand Awareness
4 1 (3.45%) Retail Banking
Job Titles
1 6 (20.69%) Analyst
2 5 (17.24%) Project Manager
3 3 (10.34%) Banking Analyst
3 3 (10.34%) Banking Business Analyst
3 3 (10.34%) Business Analyst
3 3 (10.34%) Consultant
4 2 (6.90%) Agile Business Analyst
4 2 (6.90%) Credit Analyst
4 2 (6.90%) Credit Risk Analyst
4 2 (6.90%) Delivery Project Manager
4 2 (6.90%) IT Project Manager
4 2 (6.90%) Risk Analyst
4 2 (6.90%) Sales Consultant
4 2 (6.90%) Salesforce.com Consultant
4 2 (6.90%) SAS Analyst
4 2 (6.90%) SAS Credit Risk Analyst
4 2 (6.90%) SAS Risk Analyst
4 2 (6.90%) Social Media Analyst
4 2 (6.90%) Social Media Business Analyst
4 2 (6.90%) Web Manager
Libraries, Frameworks & Software Standards
1 2 (6.90%) CSS
1 2 (6.90%) CSS3
1 2 (6.90%) HTML
1 2 (6.90%) HTML5
2 1 (3.45%) AngularJS
2 1 (3.45%) Google Maps API
2 1 (3.45%) jQuery
2 1 (3.45%) MDX
2 1 (3.45%) Sass
2 1 (3.45%) Semantic HTML
2 1 (3.45%) XML
Miscellaneous
1 3 (10.34%) Social Media
2 2 (6.90%) Credit Risk
2 2 (6.90%) Management Information System
3 1 (3.45%) Blog
3 1 (3.45%) Digital Media
Processes & Methodologies
1 8 (27.59%) SEO
2 7 (24.14%) Web Marketing
3 5 (17.24%) Migration
3 5 (17.24%) Project Management
4 4 (13.79%) Analytics
4 4 (13.79%) CRM
4 4 (13.79%) Data Migration
4 4 (13.79%) Digital Marketing
4 4 (13.79%) User Acceptance Testing
5 3 (10.34%) Agile Software Development
5 3 (10.34%) Business Intelligence
5 3 (10.34%) Risk Assessment
6 2 (6.90%) Business Process Mapping
6 2 (6.90%) Content Management
6 2 (6.90%) Portfolio Management
6 2 (6.90%) Risk Analytics
6 2 (6.90%) Risk Management
6 2 (6.90%) Stakeholder Management
6 2 (6.90%) Target Operating Model
6 2 (6.90%) Waterfall
Programming Languages
1 3 (10.34%) SQL
2 2 (6.90%) VBA
3 1 (3.45%) Bash Shell
3 1 (3.45%) JavaScript
3 1 (3.45%) Python
3 1 (3.45%) T-SQL
Qualifications
1 2 (6.90%) ISEB
2 1 (3.45%) Degree
Systems Management
1 1 (3.45%) TeamSite
Vendors
1 4 (13.79%) Microsoft
2 3 (10.34%) Google
3 2 (6.90%) Facebook
3 2 (6.90%) Salesforce Marketing Cloud
3 2 (6.90%) Salesforce.com
3 2 (6.90%) Teradata
3 2 (6.90%) Twitter
4 1 (3.45%) Brightcove
4 1 (3.45%) IBM
4 1 (3.45%) Pega