The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Edinburgh region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Marketing
Rank 69 46 48
Rank change year-on-year
-23 +2
Contract jobs citing Marketing 16 18 13
As % of all contract IT jobs located in Edinburgh 1.25% 1.75% 1.28%
As % of the General category 2.70% 3.21% 1.91%
Number of daily rates quoted 9 9 4
Average daily rate
Keep up to 90%
of your Daily Rate
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£325 £330 £323
Average daily rate % change year-on-year
-1.51% +2.32%
90% offered a daily rate of more than £265 £149 £263
10% offered a daily rate of more than £490 £430 £533
UK excluding London average daily rate £350 £350 £328
% change year-on-year
- +6.87%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £16.00
UK excluding London average hourly rate £22.00 £30.00 £20.00
% change year-on-year
-26.66% +50.00%
General Category
Edinburgh
Contract IT job ads with a match in the
General category
593 561 682
As % of all contract IT jobs located in Edinburgh 46.36% 54.47% 66.99%
Number of daily rates quoted 310 250 329
Average daily rate £415 £400 £363
Average daily rate % change year-on-year
+3.75% +10.34%
90% offered a daily rate of more than £288 £275 £270
10% offered a daily rate of more than £575 £525 £500
UK excluding London average daily rate £388 £388 £375
% change year-on-year
- +3.33%
Number of hourly rates quoted 9 20 8
Average hourly rate £10.50 £10.50 £10.00
Average hourly rate % change year-on-year
- +5.00%
UK excluding London average hourly rate £22.00 £22.50 £27.50
% change year-on-year
-2.22% -18.18%
Marketing
Scotland

Marketing
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Edinburgh region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Edinburgh

Marketing
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Edinburgh region.

Marketing Daily Rate Trend in Edinburgh

Marketing
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Edinburgh region over the 3 months to 31 July 2014.

Marketing Daily Rate Histogram in Edinburgh

Marketing
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Edinburgh region.

Marketing Hourly Rate Trend in Edinburgh

Marketing
Top 30 Related IT Skills in Edinburgh

For the 6 months to 31 July 2014, IT contractor jobs across the Edinburgh region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 13 (50.00%) Finance
2 8 (30.77%) Analytics
3 7 (26.92%) Banking
3 7 (26.92%) Project Management
4 5 (19.23%) SAS
4 5 (19.23%) SQL
4 5 (19.23%) Stakeholder Management
5 4 (15.38%) Agile Software Development
5 4 (15.38%) SEO
5 4 (15.38%) Email Marketing
6 3 (11.54%) SCOM
6 3 (11.54%) Korn
6 3 (11.54%) Pay per click
6 3 (11.54%) VMware Infrastructure
6 3 (11.54%) Red Hat Enterprise Linux
6 3 (11.54%) Hyper-V
6 3 (11.54%) C-shell
6 3 (11.54%) VMware ESXi
6 3 (11.54%) Windows Server 2012
6 3 (11.54%) nmon
6 3 (11.54%) Security Management
6 3 (11.54%) Management Information System
6 3 (11.54%) SUSE
6 3 (11.54%) VMware
6 3 (11.54%) Risk Assessment
6 3 (11.54%) Information Security
6 3 (11.54%) VBA
6 3 (11.54%) UNIX
6 3 (11.54%) Windows
6 3 (11.54%) Linux

Marketing
Top Related IT Skills in Edinburgh by Category

For the 6 months to 31 July 2014, IT contractor jobs across the Edinburgh region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (19.23%) SAS
Applications
1 2 (7.69%) MS Office
1 2 (7.69%) MS Excel
2 1 (3.85%) MS PowerPoint
Communications & Networking
1 3 (11.54%) SAN
Database & Business Intelligence
1 2 (7.69%) SQL Server
1 2 (7.69%) Data Warehouse
General
1 13 (50.00%) Finance
2 7 (26.92%) Banking
3 2 (7.69%) Back Office
3 2 (7.69%) Advertising
4 1 (3.85%) Publishing
4 1 (3.85%) Legal
4 1 (3.85%) Retail
4 1 (3.85%) Retail Banking
Job Titles
1 6 (23.08%) Analyst
2 5 (19.23%) Consultant
3 3 (11.54%) Business Analyst
3 3 (11.54%) Security Consultant
3 3 (11.54%) Information Security Consultant
3 3 (11.54%) Linux Engineer
4 2 (7.69%) Junior Analyst
4 2 (7.69%) Customer Analyst
4 2 (7.69%) Project Manager
4 2 (7.69%) Data Analyst
4 2 (7.69%) Junior Business Analyst
4 2 (7.69%) SAS Developer
4 2 (7.69%) Communications Manager
4 2 (7.69%) Junior
4 2 (7.69%) Developer
5 1 (3.85%) Programme Manager
5 1 (3.85%) Senior Manager
5 1 (3.85%) Programmer
5 1 (3.85%) Senior Programme Manager
5 1 (3.85%) SAS Programmer
Libraries, Frameworks & Software Standards
1 2 (7.69%) HTML
2 1 (3.85%) RSS
Miscellaneous
1 3 (11.54%) Management Information System
2 2 (7.69%) Mobile App
3 1 (3.85%) Mainframe
3 1 (3.85%) Streaming Video
3 1 (3.85%) Statistics
3 1 (3.85%) Blog
3 1 (3.85%) Data Extraction
3 1 (3.85%) Social Media
Operating Systems
1 3 (11.54%) Linux
1 3 (11.54%) SUSE
1 3 (11.54%) Red Hat Enterprise Linux
1 3 (11.54%) Windows Server 2012
1 3 (11.54%) UNIX
1 3 (11.54%) Windows
2 1 (3.85%) AIX
Processes & Methodologies
1 8 (30.77%) Analytics
2 7 (26.92%) Project Management
3 5 (19.23%) Stakeholder Management
4 4 (15.38%) SEO
4 4 (15.38%) Agile Software Development
4 4 (15.38%) Email Marketing
5 3 (11.54%) Pay per click
5 3 (11.54%) Risk Assessment
5 3 (11.54%) Information Security
5 3 (11.54%) Security Management
6 2 (7.69%) ITIL
6 2 (7.69%) ERP
6 2 (7.69%) DNA
6 2 (7.69%) Workflow
6 2 (7.69%) Migration
6 2 (7.69%) Digital Marketing
6 2 (7.69%) Investment Management
6 2 (7.69%) Data Mapping
6 2 (7.69%) Business Analytics
6 2 (7.69%) Risk Analytics
Programming Languages
1 5 (19.23%) SQL
2 3 (11.54%) Perl
2 3 (11.54%) VBA
2 3 (11.54%) Korn
2 3 (11.54%) C-shell
3 2 (7.69%) SAS Macro
3 2 (7.69%) Java
3 2 (7.69%) VB
Qualifications
1 2 (7.69%) ITIL Foundation Certificate
2 1 (3.85%) Degree
Quality Assurance & Compliance
1 2 (7.69%) COBIT
System Software
1 3 (11.54%) VMware Infrastructure
1 3 (11.54%) Hyper-V
1 3 (11.54%) VMware ESXi
Systems Management
1 3 (11.54%) Tivoli Storage Manager
1 3 (11.54%) SCOM
1 3 (11.54%) nmon
Vendors
1 3 (11.54%) HP
1 3 (11.54%) Red Hat
1 3 (11.54%) VMware
2 2 (7.69%) Teradata
2 2 (7.69%) Microsoft
3 1 (3.85%) IBM
3 1 (3.85%) TSYS
3 1 (3.85%) Facebook
3 1 (3.85%) Twitter