The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 1 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 May 2015
Same period 2014 Same period 2013
Marketing
Rank 73 72 48
Rank change year-on-year
-1 -24
Contract jobs citing Marketing 6 11 11
As % of all contract IT jobs located in Edinburgh 0.41% 0.87% 1.37%
As % of the General category 0.74% 1.94% 2.90%
Number of daily rates quoted 3 6 3
Average daily rate
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of your Daily Rate
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£300 £450 £500
Average daily rate % change year-on-year
-33.33% -10.00%
UK excluding London average daily rate £350 £350 £330
% change year-on-year
- +6.06%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.25 £21.50 £17.41
% change year-on-year
-24.41% +23.47%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Edinburgh region.

General Category
Edinburgh
Contract IT job ads with a match in the
General category
814 568 379
As % of all contract IT jobs located in Edinburgh 56.22% 45.15% 47.08%
Number of daily rates quoted 431 285 155
Average daily rate £396 £418 £413
Average daily rate % change year-on-year
-5.14% +1.21%
90% offered a daily rate of more than £275 £300 £263
10% offered a daily rate of more than £490 £562 £510
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 10 10 2
Average hourly rate £10.00 £11.00 £9.00
Average hourly rate % change year-on-year
-9.09% +22.22%
90% offered a hourly rate of more than £9.95 £10.50 £7.50
10% offered a hourly rate of more than £35.00 £25.00 £10.50
UK excluding London average hourly rate £24.25 £25.00 £26.00
% change year-on-year
-3.00% -3.84%

Marketing
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Edinburgh region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Edinburgh

Marketing
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Edinburgh region.

Marketing Daily Rate Trend in Edinburgh

Marketing
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Edinburgh region over the 3 months to 1 May 2015.

Marketing Daily Rate Histogram in Edinburgh

Marketing
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Edinburgh region.

Marketing Hourly Rate Trend in Edinburgh

Marketing
Top 30 Related IT Skills in Edinburgh

For the 6 months to 1 May 2015, IT contractor jobs across the Edinburgh region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 8 (57.14%) Finance
1 8 (57.14%) Digital Marketing
2 5 (35.71%) Web Development
2 5 (35.71%) CMS
3 4 (28.57%) Retail
4 3 (21.43%) Content Management
4 3 (21.43%) Banking
4 3 (21.43%) Drupal
4 3 (21.43%) Risk Management
4 3 (21.43%) HTML
4 3 (21.43%) JavaScript
4 3 (21.43%) SQL
4 3 (21.43%) CSS
4 3 (21.43%) Open Source
5 2 (14.29%) Stakeholder Engagement
5 2 (14.29%) CSS3
5 2 (14.29%) Portfolio Management
5 2 (14.29%) Risk Analytics
5 2 (14.29%) Analytics
5 2 (14.29%) HubSpot
5 2 (14.29%) Analytical Skills
5 2 (14.29%) VBA
5 2 (14.29%) E-Commerce
5 2 (14.29%) SAS
5 2 (14.29%) Business Intelligence
5 2 (14.29%) Teradata
5 2 (14.29%) Project Management
5 2 (14.29%) Credit Risk
5 2 (14.29%) Direct Marketing
6 1 (7.14%) Subversion

Marketing
Top Related IT Skills in Edinburgh by Category

For the 6 months to 1 May 2015, IT contractor jobs across the Edinburgh region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (35.71%) CMS
2 3 (21.43%) Drupal
3 2 (14.29%) SAS
Business Applications
1 1 (7.14%) SAP Oil and Gas
Database & Business Intelligence
1 1 (7.14%) SQL Server Reporting Services
1 1 (7.14%) SQL Server Integration Services
1 1 (7.14%) Data Warehouse
1 1 (7.14%) Big Data
Development Applications
1 1 (7.14%) Subversion
1 1 (7.14%) Git (software)
1 1 (7.14%) QUnit
General
1 8 (57.14%) Finance
2 4 (28.57%) Retail
3 3 (21.43%) Banking
4 1 (7.14%) Back Office
4 1 (7.14%) Electronics
4 1 (7.14%) Telecoms
4 1 (7.14%) Manufacturing
Job Titles
1 5 (35.71%) Developer
2 4 (28.57%) Analyst
3 2 (14.29%) Web Developer
3 2 (14.29%) Project Manager
3 2 (14.29%) Drupal Developer
3 2 (14.29%) Risk Analyst
4 1 (7.14%) Business Project Manager
4 1 (7.14%) Change Manager
4 1 (7.14%) Marketing Manager
4 1 (7.14%) Business Manager
4 1 (7.14%) Business Intelligence Developer
4 1 (7.14%) ERP Project Manager
4 1 (7.14%) Credit Risk Analyst
4 1 (7.14%) Business Analyst
4 1 (7.14%) Programme Manager
4 1 (7.14%) SQL Developer
4 1 (7.14%) Change Analyst
4 1 (7.14%) Credit Analyst
Libraries, Frameworks & Software Standards
1 3 (21.43%) HTML
1 3 (21.43%) CSS
2 2 (14.29%) CSS3
3 1 (7.14%) Velocity
3 1 (7.14%) jQuery
3 1 (7.14%) HTML5
Miscellaneous
1 3 (21.43%) Open Source
2 2 (14.29%) Analytical Skills
2 2 (14.29%) Credit Risk
3 1 (7.14%) Computer Science
3 1 (7.14%) DTV
Processes & Methodologies
1 8 (57.14%) Digital Marketing
2 5 (35.71%) Web Development
3 3 (21.43%) Content Management
3 3 (21.43%) Risk Management
4 2 (14.29%) Stakeholder Engagement
4 2 (14.29%) Portfolio Management
4 2 (14.29%) Risk Analytics
4 2 (14.29%) Analytics
4 2 (14.29%) E-Commerce
4 2 (14.29%) Business Intelligence
4 2 (14.29%) Project Management
4 2 (14.29%) Direct Marketing
5 1 (7.14%) Data Analysis
5 1 (7.14%) Business Analysis
5 1 (7.14%) Fund Management
5 1 (7.14%) Use Case
5 1 (7.14%) Business Development
5 1 (7.14%) User Acceptance Testing
5 1 (7.14%) Investment Management
5 1 (7.14%) Change Management
Programming Languages
1 3 (21.43%) JavaScript
1 3 (21.43%) SQL
2 2 (14.29%) VBA
3 1 (7.14%) T-SQL
Qualifications
1 1 (7.14%) Degree
1 1 (7.14%) PRINCE2 Certification
Systems Management
1 1 (7.14%) TeamSite
Vendors
1 2 (14.29%) HubSpot
1 2 (14.29%) Teradata
2 1 (7.14%) Microsoft
2 1 (7.14%) Salesforce.com
2 1 (7.14%) SAP