The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Edinburgh region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 3 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
3 May 2016
Same period 2015 Same period 2014
Marketing
Rank 83 77 70
Rank change year-on-year
-6 -7
Contract jobs citing Marketing 11 6 13
As % of all contract IT jobs located in Edinburgh 0.73% 0.41% 1.01%
As % of the General category 1.16% 0.74% 2.25%
Number of daily rates quoted 7 3 6
Median daily rate £375 £300 £450
Median daily rate % change year-on-year
+25.00% -33.33%
90% offered a daily rate of more than £324 £261 £340
10% offered a daily rate of more than £700 £460 £505
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.50 £16.25 £21.50
% change year-on-year
+13.84% -24.41%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Edinburgh region.

General Category
Edinburgh
Contract IT job ads with a match in the
General category
949 808 579
As % of all contract IT jobs located in Edinburgh 62.56% 55.80% 45.16%
Number of daily rates quoted 498 425 290
Median daily rate £442 £400 £415
Median daily rate % change year-on-year
+10.50% -3.61%
90% offered a daily rate of more than £325 £275 £300
10% offered a daily rate of more than £550 £500 £559
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 2 10 10
Median hourly rate £31.00 £10.00 £11.00
Median hourly rate % change year-on-year
+210.00% -9.09%
90% offered a hourly rate of more than £23.80 £9.95 £10.50
10% offered a hourly rate of more than £38.20 £35.00 £25.00
UK excluding London median hourly rate £27.50 £24.50 £26.00
% change year-on-year
+12.24% -5.76%

Marketing
Jobs Demand Trend in Edinburgh

The demand trend of contract jobs across the Edinburgh region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Edinburgh

Marketing
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Edinburgh region.

Marketing Daily Rate Trend in Edinburgh

Marketing
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Edinburgh region over the 3 months to 3 May 2016.

Marketing Daily Rate Histogram in Edinburgh

Marketing
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Edinburgh region.

Marketing Hourly Rate Trend in Edinburgh

Marketing
Top 30 Related IT Skills in Edinburgh

For the 6 months to 3 May 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Marketing.

1 12 (42.86%) Finance
2 7 (25.00%) Banking
3 5 (17.86%) SEO
3 5 (17.86%) Web Marketing
4 4 (14.29%) User Acceptance Testing
4 4 (14.29%) SAS
5 3 (10.71%) Business Intelligence
5 3 (10.71%) SQL
5 3 (10.71%) Project Management
5 3 (10.71%) Management Information System
5 3 (10.71%) Stakeholder Management
5 3 (10.71%) Risk Assessment
5 3 (10.71%) Digital Marketing
5 3 (10.71%) Analytics
5 3 (10.71%) Contingency Planning
6 2 (7.14%) Target Operating Model
6 2 (7.14%) zSecure
6 2 (7.14%) User Experience
6 2 (7.14%) ACF2
6 2 (7.14%) Relational Database
6 2 (7.14%) Social Media
6 2 (7.14%) Waterfall
6 2 (7.14%) Portfolio Management
6 2 (7.14%) Health Informatics
6 2 (7.14%) Agile Software Development
6 2 (7.14%) Risk Analytics
6 2 (7.14%) Credit Risk
6 2 (7.14%) Git (software)
6 2 (7.14%) Open Source
6 2 (7.14%) Bash Shell

Marketing
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (14.29%) SAS
2 1 (3.57%) CMS
2 1 (3.57%) Drupal
Applications
1 1 (3.57%) Adobe Illustrator
1 1 (3.57%) Fireworks
1 1 (3.57%) MS Visio
1 1 (3.57%) Photoshop
Business Applications
1 1 (3.57%) Radian6
1 1 (3.57%) Salesforce.com CRM
1 1 (3.57%) WebTrends
Cloud Services
1 1 (3.57%) Adobe Analytics
Communications & Networking
1 1 (3.57%) Internet
Database & Business Intelligence
1 2 (7.14%) Data Warehouse
1 2 (7.14%) PostgreSQL
1 2 (7.14%) RDBMS
1 2 (7.14%) Relational Database
2 1 (3.57%) MySQL
2 1 (3.57%) SAS EBI
Development Applications
1 2 (7.14%) Git (software)
2 1 (3.57%) Dreamweaver
General
1 12 (42.86%) Finance
2 7 (25.00%) Banking
3 1 (3.57%) Multimedia
3 1 (3.57%) Retail
3 1 (3.57%) Retail Banking
3 1 (3.57%) Telecoms
Job Titles
1 7 (25.00%) Analyst
2 5 (17.86%) Consultant
3 4 (14.29%) Project Manager
4 3 (10.71%) Business Analyst
5 2 (7.14%) Administrator
5 2 (7.14%) Agile Business Analyst
5 2 (7.14%) Banking Analyst
5 2 (7.14%) Banking Business Analyst
5 2 (7.14%) Content Manager
5 2 (7.14%) Credit Analyst
5 2 (7.14%) Credit Risk Analyst
5 2 (7.14%) Database Analyst
5 2 (7.14%) DBA
5 2 (7.14%) Delivery Project Manager
5 2 (7.14%) Designer
5 2 (7.14%) Risk Analyst
5 2 (7.14%) SAS Analyst
5 2 (7.14%) SAS Credit Risk Analyst
5 2 (7.14%) Security Consultant
5 2 (7.14%) Social Media Analyst
Libraries, Frameworks & Software Standards
1 2 (7.14%) CSS
1 2 (7.14%) HTML
2 1 (3.57%) Ajax
2 1 (3.57%) Apache Flex
2 1 (3.57%) DHTML
2 1 (3.57%) Flash
2 1 (3.57%) Web Services
2 1 (3.57%) Yii
Miscellaneous
1 3 (10.71%) Management Information System
2 2 (7.14%) Credit Risk
2 2 (7.14%) Health Informatics
2 2 (7.14%) Informatics
2 2 (7.14%) Mainframe
2 2 (7.14%) Social Media
2 2 (7.14%) User Experience
3 1 (3.57%) Interactive TV
Operating Systems
1 2 (7.14%) zOS
Processes & Methodologies
1 5 (17.86%) SEO
1 5 (17.86%) Web Marketing
2 4 (14.29%) User Acceptance Testing
3 3 (10.71%) Analytics
3 3 (10.71%) Business Intelligence
3 3 (10.71%) Contingency Planning
3 3 (10.71%) Digital Marketing
3 3 (10.71%) Project Management
3 3 (10.71%) Risk Assessment
3 3 (10.71%) Stakeholder Management
4 2 (7.14%) Agile Software Development
4 2 (7.14%) Migration
4 2 (7.14%) Open Source
4 2 (7.14%) Portfolio Management
4 2 (7.14%) Risk Analytics
4 2 (7.14%) Risk Management
4 2 (7.14%) Service Management
4 2 (7.14%) Target Operating Model
4 2 (7.14%) Validation
4 2 (7.14%) Waterfall
Programming Languages
1 3 (10.71%) SQL
2 2 (7.14%) Bash Shell
2 2 (7.14%) Python
2 2 (7.14%) VBA
3 1 (3.57%) PHP
3 1 (3.57%) PL/SQL
Qualifications
1 2 (7.14%) ISEB
System Software
1 2 (7.14%) ACF2
Systems Management
1 2 (7.14%) zSecure
Vendors
1 2 (7.14%) CA
1 2 (7.14%) Teradata
2 1 (3.57%) Adobe
2 1 (3.57%) Coremetrics
2 1 (3.57%) IBM
2 1 (3.57%) Pega
2 1 (3.57%) Salesforce Marketing Cloud
2 1 (3.57%) Salesforce.com