The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 28 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Apr 2015
Same period 2014 Same period 2013
Social Media
Rank 121 119 106
Rank change year-on-year
-2 -13
Contract jobs citing Social Media 7 4 8
As % of all contract IT jobs located in Scotland 0.23% 0.15% 0.34%
As % of the Miscellaneous category 0.96% 0.59% 1.20%
Number of daily rates quoted 7 4 7
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£225 £135 £225
Average daily rate % change year-on-year
+66.66% -40.00%
90% offered a daily rate of more than £176 £125 £192
10% offered a daily rate of more than £257 £163 £250
UK excluding London average daily rate £350 £275 £230
% change year-on-year
+27.27% +19.56%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £12.50 £15.25 £17.00
% change year-on-year
-18.03% -10.29%
Social Media
UK

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Scotland region.

Miscellaneous Category
Scotland
Contract IT job ads with a match in the
Miscellaneous category
726 679 667
As % of all contract IT jobs located in Scotland 24.36% 25.54% 28.23%
Number of daily rates quoted 394 356 313
Average daily rate £375 £375 £363
Average daily rate % change year-on-year
- +3.44%
90% offered a daily rate of more than £210 £238 £250
10% offered a daily rate of more than £475 £475 £500
UK excluding London average daily rate £375 £350 £345
% change year-on-year
+7.14% +1.44%
Number of hourly rates quoted 40 15 21
Average hourly rate £30.75 £25.00 £14.00
Average hourly rate % change year-on-year
+23.00% +78.57%
90% offered a hourly rate of more than £12.10 £13.00 £10.42
10% offered a hourly rate of more than £56.30 £25.00 £36.00
UK excluding London average hourly rate £19.00 £22.00 £21.25
% change year-on-year
-13.63% +3.52%

Social Media
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Scotland region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Scotland

Social Media
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Scotland region.

Social Media Daily Rate Trend in Scotland

Social Media
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Scotland region.

Social Media Hourly Rate Trend in Scotland

Social Media
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the Scotland region over the 3 months to 28 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow -7 4 £245 +81.48% 1
Edinburgh - 3 £190 - 1
Social Media
UK

Social Media
Top 30 Related IT Skills in Scotland

For the 6 months to 28 April 2015, IT contractor jobs across the Scotland region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 9 (56.25%) Analytics
2 7 (43.75%) Adobe
3 6 (37.50%) Content Management
4 5 (31.25%) CMS
4 5 (31.25%) Google
4 5 (31.25%) Google Analytics
4 5 (31.25%) SEO
5 4 (25.00%) SOA
5 4 (25.00%) HTML
5 4 (25.00%) Java
5 4 (25.00%) JavaScript
5 4 (25.00%) Marketing
5 4 (25.00%) Degree
5 4 (25.00%) Adobe Experience Manager
5 4 (25.00%) User Experience
6 3 (18.75%) Microsoft
6 3 (18.75%) Web Development
6 3 (18.75%) WordPress
6 3 (18.75%) jQuery
6 3 (18.75%) Continuous Integration
6 3 (18.75%) Time Management
6 3 (18.75%) Agile Software Development
6 3 (18.75%) Zachman Framework
6 3 (18.75%) TOGAF
6 3 (18.75%) Ajax
6 3 (18.75%) Web Analytics
6 3 (18.75%) CSS
6 3 (18.75%) MS Excel
6 3 (18.75%) SharePoint
6 3 (18.75%) EAI

Social Media
Top Related IT Skills in Scotland by Category

For the 6 months to 28 April 2015, IT contractor jobs across the Scotland region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 5 (31.25%) CMS
2 4 (25.00%) Adobe Experience Manager
3 3 (18.75%) WordPress
3 3 (18.75%) SharePoint
4 1 (6.25%) SAS
Applications
1 3 (18.75%) MS Excel
2 1 (6.25%) SPSS
Business Applications
1 1 (6.25%) WebTrends
Cloud Services
1 5 (31.25%) Google Analytics
Communications & Networking
1 1 (6.25%) HTTP
Database & Business Intelligence
1 1 (6.25%) SQL Server
1 1 (6.25%) DB2
1 1 (6.25%) OLAP
1 1 (6.25%) Data Warehouse
1 1 (6.25%) Oracle OLAP
1 1 (6.25%) NoSQL
1 1 (6.25%) Big Data
Development Applications
1 1 (6.25%) JUnit
1 1 (6.25%) QuickTest Pro
1 1 (6.25%) JMeter
1 1 (6.25%) Selenium
1 1 (6.25%) Cucumber
1 1 (6.25%) SoapUI
General
1 4 (25.00%) Marketing
2 2 (12.50%) Banking
3 1 (6.25%) Retail
3 1 (6.25%) Finance
3 1 (6.25%) Publishing
Job Titles
1 5 (31.25%) Content Editor
2 4 (25.00%) Architect
2 4 (25.00%) Developer
3 3 (18.75%) Solutions Architect
3 3 (18.75%) Front-End Developer
3 3 (18.75%) Web Architect
3 3 (18.75%) Digital Architect
3 3 (18.75%) Digital Solutions Architect
4 2 (12.50%) Communications Officer
5 1 (6.25%) Enterprise Data Architect
5 1 (6.25%) Java Developer
5 1 (6.25%) Enterprise Architect
5 1 (6.25%) Data Architect
Libraries, Frameworks & Software Standards
1 4 (25.00%) HTML
2 3 (18.75%) CSS
2 3 (18.75%) Ajax
2 3 (18.75%) jQuery
3 1 (6.25%) HTML5
3 1 (6.25%) REST
3 1 (6.25%) AngularJS
3 1 (6.25%) SOAP
3 1 (6.25%) XML
3 1 (6.25%) JMS
3 1 (6.25%) Spring
Miscellaneous
1 4 (25.00%) User Experience
2 1 (6.25%) Analytical Skills
2 1 (6.25%) Foreign Exchange (FX)
2 1 (6.25%) Statistics
2 1 (6.25%) Taxonomies
2 1 (6.25%) Copywriting
2 1 (6.25%) Reference Data
Processes & Methodologies
1 9 (56.25%) Analytics
2 6 (37.50%) Content Management
3 5 (31.25%) SEO
4 4 (25.00%) SOA
5 3 (18.75%) EAI
5 3 (18.75%) Web Analytics
5 3 (18.75%) Agile Software Development
5 3 (18.75%) Zachman Framework
5 3 (18.75%) TOGAF
5 3 (18.75%) Web Development
5 3 (18.75%) Continuous Integration
5 3 (18.75%) Time Management
6 1 (6.25%) Performance Management
6 1 (6.25%) Data Architecture
6 1 (6.25%) Online Marketing
6 1 (6.25%) Information Architecture
6 1 (6.25%) Continuous Improvement
6 1 (6.25%) Master Data Management
6 1 (6.25%) CRM
6 1 (6.25%) Data Management
Programming Languages
1 4 (25.00%) Java
1 4 (25.00%) JavaScript
2 1 (6.25%) Clojure
2 1 (6.25%) ClojureScript
Qualifications
1 4 (25.00%) Degree
Quality Assurance & Compliance
1 1 (6.25%) QA
Systems Management
1 1 (6.25%) CA LISA
Vendors
1 7 (43.75%) Adobe
2 5 (31.25%) Google
3 3 (18.75%) Microsoft
4 1 (6.25%) Oracle
4 1 (6.25%) Sybase
4 1 (6.25%) Cognos
4 1 (6.25%) CA
4 1 (6.25%) Informatica
4 1 (6.25%) Teradata
4 1 (6.25%) Omniture