The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 25 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Aug 2016
Same period 2015 Same period 2014
Social Media
Rank 122 136 123
Rank change year-on-year
+14 -13
Contract jobs citing Social Media 3 2 8
As % of all contract IT jobs located in Scotland 0.13% 0.061% 0.29%
As % of the Miscellaneous category 0.38% 0.21% 1.01%
Number of daily rates quoted 2 0 3
Median daily rate £388 - £350
90% offered a daily rate of more than £358 - £194
10% offered a daily rate of more than £418 - £550
UK excluding London median daily rate £300 £400 £350
% change year-on-year
-25.00% +14.28%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.00 £16.00 £12.00
% change year-on-year
+12.50% +33.33%
Social Media
UK

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Scotland region.

Miscellaneous Category
Scotland
Contract IT job ads with a match in the
Miscellaneous category
787 963 795
As % of all contract IT jobs located in Scotland 34.38% 29.50% 28.44%
Number of daily rates quoted 444 466 423
Median daily rate £350 £365 £350
Median daily rate % change year-on-year
-4.10% +4.28%
90% offered a daily rate of more than £227 £225 £225
10% offered a daily rate of more than £475 £475 £500
UK excluding London median daily rate £376 £375 £350
% change year-on-year
+0.13% +7.14%
Number of hourly rates quoted 20 37 18
Median hourly rate £40.00 £18.75 £15.77
Median hourly rate % change year-on-year
+113.33% +18.89%
90% offered a hourly rate of more than £14.48 £12.35 £11.00
10% offered a hourly rate of more than £42.00 £59.00 £52.80
UK excluding London median hourly rate £22.50 £19.29 £18.75
% change year-on-year
+16.64% +2.88%

Social Media
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Scotland

Social Media
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Scotland region.

Social Media Daily Rate Trend in Scotland

Social Media
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Scotland region.

Social Media Hourly Rate Trend in Scotland

Social Media
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Scotland region over the 3 months to 25 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh - 3 £388 - 4
Social Media
UK

Social Media
Top 30 Related IT Skills in Scotland

For the 6 months to 25 August 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Social Media.

1 6 (66.67%) Finance
2 5 (55.56%) Agile Software Development
3 3 (33.33%) Marketing
4 2 (22.22%) Stakeholder Management
4 2 (22.22%) Scrum
4 2 (22.22%) Disclosure Scotland
4 2 (22.22%) Analytics
4 2 (22.22%) SEO
4 2 (22.22%) Digital Marketing
5 1 (11.11%) jQuery
5 1 (11.11%) Unit Testing
5 1 (11.11%) JAX-WS
5 1 (11.11%) System Testing
5 1 (11.11%) Video Conferencing
5 1 (11.11%) Team Foundation Server
5 1 (11.11%) Social Media Marketing
5 1 (11.11%) FindBugs
5 1 (11.11%) Facebook
5 1 (11.11%) Twitter
5 1 (11.11%) Responsive Web Design
5 1 (11.11%) LESS
5 1 (11.11%) HTML
5 1 (11.11%) Java
5 1 (11.11%) JavaScript
5 1 (11.11%) .NET
5 1 (11.11%) Visual Studio
5 1 (11.11%) CSS
5 1 (11.11%) Web Services
5 1 (11.11%) XML
5 1 (11.11%) XSLT

Social Media
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (11.11%) Apache
1 1 (11.11%) CMS
1 1 (11.11%) Tomcat
Cloud Services
1 1 (11.11%) Google Analytics
Communications & Networking
1 1 (11.11%) SMS
1 1 (11.11%) WebEx
Development Applications
1 1 (11.11%) Checkstyle
1 1 (11.11%) Eclipse
1 1 (11.11%) FindBugs
1 1 (11.11%) ReSharper
1 1 (11.11%) Team Foundation Server
1 1 (11.11%) Visual Studio
General
1 6 (66.67%) Finance
2 3 (33.33%) Marketing
Job Titles
1 3 (33.33%) Social Media Manager
2 2 (22.22%) Marketing Manager
3 1 (11.11%) CMS Developer
3 1 (11.11%) Consultant
3 1 (11.11%) Copywriter
3 1 (11.11%) Developer
3 1 (11.11%) Digital Copywriter
3 1 (11.11%) Digital Marketing Manager
3 1 (11.11%) Digital Project Manager
3 1 (11.11%) PPC Manager
3 1 (11.11%) Project Manager
3 1 (11.11%) Search Manager
3 1 (11.11%) Senior Digital Project Manager
3 1 (11.11%) Senior Manager
3 1 (11.11%) Senior Project Manager
3 1 (11.11%) SEO Manager
Libraries, Frameworks & Software Standards
1 1 (11.11%) .NET
1 1 (11.11%) CSS
1 1 (11.11%) HTML
1 1 (11.11%) JAX-WS
1 1 (11.11%) jQuery
1 1 (11.11%) JSON
1 1 (11.11%) LESS
1 1 (11.11%) Twitter Bootstrap
1 1 (11.11%) Web Services
1 1 (11.11%) XML
1 1 (11.11%) XSLT
Miscellaneous
1 1 (11.11%) Analytical Skills
1 1 (11.11%) Mobile App
1 1 (11.11%) User Experience
1 1 (11.11%) Video Conferencing
Processes & Methodologies
1 5 (55.56%) Agile Software Development
2 2 (22.22%) Analytics
2 2 (22.22%) Digital Marketing
2 2 (22.22%) Scrum
2 2 (22.22%) SEO
2 2 (22.22%) Stakeholder Management
3 1 (11.11%) Actionable Insight
3 1 (11.11%) Content Management
3 1 (11.11%) Digital Analytics
3 1 (11.11%) Front End Development
3 1 (11.11%) Pay per click
3 1 (11.11%) Programme Management
3 1 (11.11%) Responsive Web Design
3 1 (11.11%) SDLC
3 1 (11.11%) Secure Coding
3 1 (11.11%) Social Media Marketing
3 1 (11.11%) Social Media Monitoring
3 1 (11.11%) System Testing
3 1 (11.11%) Unit Testing
3 1 (11.11%) Web Analytics
Programming Languages
1 1 (11.11%) Java
1 1 (11.11%) JavaScript
Quality Assurance & Compliance
1 2 (22.22%) Disclosure Scotland
Systems Management
1 1 (11.11%) HP Fortify
1 1 (11.11%) TeamSite
Vendors
1 1 (11.11%) Facebook
1 1 (11.11%) Google
1 1 (11.11%) HP
1 1 (11.11%) Microsoft
1 1 (11.11%) Twitter