The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 May 2016
Same period 2015 Same period 2014
Social Media
Rank 145 124 127
Rank change year-on-year
-21 +3
Contract jobs citing Social Media 5 8 4
As % of all contract IT jobs located in Scotland 0.17% 0.27% 0.15%
As % of the Miscellaneous category 0.50% 0.98% 0.57%
Number of daily rates quoted 5 8 4
Median daily rate £385 £208 £135
Median daily rate % change year-on-year
+85.54% +53.70%
90% offered a daily rate of more than £362 £169 £125
10% offered a daily rate of more than £480 £254 £163
UK excluding London median daily rate £375 £360 £275
% change year-on-year
+4.16% +30.90%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.00 £12.50 £15.25
% change year-on-year
+52.00% -18.03%
Social Media
UK

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Scotland region.

Miscellaneous Category
Scotland
Contract IT job ads with a match in the
Miscellaneous category
1007 815 698
As % of all contract IT jobs located in Scotland 33.74% 27.05% 26.44%
Number of daily rates quoted 557 399 364
Median daily rate £375 £375 £368
Median daily rate % change year-on-year
- +2.04%
90% offered a daily rate of more than £230 £200 £225
10% offered a daily rate of more than £500 £475 £470
UK excluding London median daily rate £388 £375 £350
% change year-on-year
+3.33% +7.14%
Number of hourly rates quoted 33 46 16
Median hourly rate £40.00 £30.25 £25.00
Median hourly rate % change year-on-year
+32.23% +21.00%
UK excluding London median hourly rate £22.50 £18.90 £20.50
% change year-on-year
+19.04% -7.80%

Social Media
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Scotland

Social Media
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Scotland region.

Social Media Daily Rate Trend in Scotland

Social Media
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Scotland region over the 3 months to 5 May 2016.

Social Media Daily Rate Histogram in Scotland

Social Media
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Scotland region.

Social Media Hourly Rate Trend in Scotland

Social Media
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Scotland region over the 3 months to 5 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -9 4 £418 +128.76%
Stirling - 1 £350 -
Social Media
UK

Social Media
Top 30 Related IT Skills in Scotland

For the 6 months to 5 May 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Social Media.

1 7 (50.00%) Agile Software Development
2 6 (42.86%) Finance
3 4 (28.57%) Banking
3 4 (28.57%) Marketing
3 4 (28.57%) Waterfall
4 3 (21.43%) SEO
5 2 (14.29%) Adobe
5 2 (14.29%) ISEB
5 2 (14.29%) Service Delivery
5 2 (14.29%) Stakeholder Management
5 2 (14.29%) CMS
5 2 (14.29%) Scrum
5 2 (14.29%) Content Management
5 2 (14.29%) Time Management
5 2 (14.29%) Adobe Experience Manager
5 2 (14.29%) Analytics
5 2 (14.29%) User Experience
5 2 (14.29%) Target Operating Model
6 1 (7.14%) Disclosure Scotland
6 1 (7.14%) WebEx
6 1 (7.14%) Coaching
6 1 (7.14%) Demand Management
6 1 (7.14%) Facebook
6 1 (7.14%) Twitter
6 1 (7.14%) Pay per click
6 1 (7.14%) Video Conferencing
6 1 (7.14%) Google
6 1 (7.14%) Web Development
6 1 (7.14%) Degree
6 1 (7.14%) Google Analytics

Social Media
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (14.29%) Adobe Experience Manager
1 2 (14.29%) CMS
Cloud Services
1 1 (7.14%) Google Analytics
Communications & Networking
1 1 (7.14%) SMS
1 1 (7.14%) WebEx
General
1 6 (42.86%) Finance
2 4 (28.57%) Banking
2 4 (28.57%) Marketing
3 1 (7.14%) Law
Job Titles
1 5 (35.71%) Analyst
2 4 (28.57%) Business Analyst
3 3 (21.43%) Project Manager
4 2 (14.29%) Agile Business Analyst
4 2 (14.29%) Banking Analyst
4 2 (14.29%) Banking Business Analyst
4 2 (14.29%) Content Editor
4 2 (14.29%) Digital Analyst
4 2 (14.29%) Digital Business Analyst
4 2 (14.29%) Onboarding Manager
4 2 (14.29%) Onboarding Project Manager
4 2 (14.29%) Social Media Analyst
4 2 (14.29%) Social Media Business Analyst
4 2 (14.29%) Social Media Manager
5 1 (7.14%) Consultant
5 1 (7.14%) Digital Marketing Manager
5 1 (7.14%) Digital Project Manager
5 1 (7.14%) PPC Manager
5 1 (7.14%) Senior Digital Project Manager
5 1 (7.14%) SEO Manager
Miscellaneous
1 2 (14.29%) User Experience
2 1 (7.14%) Video Conferencing
Processes & Methodologies
1 7 (50.00%) Agile Software Development
2 4 (28.57%) Waterfall
3 3 (21.43%) SEO
4 2 (14.29%) Analytics
4 2 (14.29%) Content Management
4 2 (14.29%) Scrum
4 2 (14.29%) Service Delivery
4 2 (14.29%) Stakeholder Management
4 2 (14.29%) Target Operating Model
4 2 (14.29%) Time Management
5 1 (7.14%) Change Management
5 1 (7.14%) Coaching
5 1 (7.14%) Demand Management
5 1 (7.14%) Digital Marketing
5 1 (7.14%) Pay per click
5 1 (7.14%) Programme Management
5 1 (7.14%) Project Management
5 1 (7.14%) Web Development
Qualifications
1 2 (14.29%) ISEB
2 1 (7.14%) Degree
Quality Assurance & Compliance
1 1 (7.14%) Disclosure Scotland
Vendors
1 2 (14.29%) Adobe
2 1 (7.14%) Facebook
2 1 (7.14%) Google
2 1 (7.14%) Twitter