The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 30 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Oct 2014
Same period 2013 Same period 2012
Social Media
Rank 106 121 97
Rank change year-on-year
+15 -24
Contract jobs citing Social Media 20 6 13
As % of all contract IT jobs located in Scotland 0.72% 0.24% 0.53%
As % of the Miscellaneous category 2.86% 0.96% 2.23%
Number of daily rates quoted 6 3 6
Average daily rate
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£209 £170 £170
Average daily rate % change year-on-year
+22.64% -
90% offered a daily rate of more than £155 £150 £113
10% offered a daily rate of more than £408 £338 £285
UK excluding London average daily rate £300 £362 £300
% change year-on-year
-17.08% +20.60%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £17.50 £15.00 £32.50
% change year-on-year
+16.66% -53.84%
Social Media
UK

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Scotland region.

Miscellaneous Category
Scotland
Contract IT job ads with a match in the
Miscellaneous category
700 624 582
As % of all contract IT jobs located in Scotland 25.09% 25.13% 23.89%
Number of daily rates quoted 378 286 247
Average daily rate £350 £370 £320
Average daily rate % change year-on-year
-5.40% +15.62%
90% offered a daily rate of more than £183 £225 £145
10% offered a daily rate of more than £500 £496 £451
UK excluding London average daily rate £355 £350 £350
% change year-on-year
+1.42% -
Number of hourly rates quoted 18 27 37
Average hourly rate £12.21 £15.25 £17.50
Average hourly rate % change year-on-year
-19.93% -12.85%
90% offered a hourly rate of more than £10.15 £9.51 £10.40
10% offered a hourly rate of more than £44.25 £22.00 £40.00
UK excluding London average hourly rate £17.00 £18.00 £21.00
% change year-on-year
-5.55% -14.28%

Social Media
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Scotland region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Scotland

Social Media
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Scotland region.

Social Media Daily Rate Trend in Scotland

Social Media
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Scotland region over the 3 months to 30 October 2014.

Social Media Daily Rate Histogram in Scotland

Social Media
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Scotland region.

Social Media Hourly Rate Trend in Scotland

Social Media
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the Scotland region over the 3 months to 30 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +2 10 £155 -1.58% 5
Glasgow +5 8 £209 -45.20% 1
Stirling - 1 - -
Aberdeen - - - -
Social Media
UK

Social Media
Top 30 Related IT Skills in Scotland

For the 6 months to 30 October 2014, IT contractor jobs across the Scotland region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 7 (29.17%) Marketing
2 6 (25.00%) Agile Software Development
3 5 (20.83%) Banking
3 5 (20.83%) SEO
3 5 (20.83%) Finance
3 5 (20.83%) HTML
3 5 (20.83%) Analytics
4 4 (16.67%) Facebook
4 4 (16.67%) Competitor Analysis
4 4 (16.67%) JavaScript
4 4 (16.67%) Oracle
4 4 (16.67%) Publishing
4 4 (16.67%) Games
5 3 (12.50%) Streaming Video
5 3 (12.50%) Teradata
5 3 (12.50%) Retail
5 3 (12.50%) Data Management
5 3 (12.50%) Information Management
5 3 (12.50%) Automated Testing
5 3 (12.50%) Business Intelligence
5 3 (12.50%) Data Security
5 3 (12.50%) Migration
5 3 (12.50%) Legal
5 3 (12.50%) Informatica
5 3 (12.50%) Foreign Exchange (FX)
5 3 (12.50%) SPSS
5 3 (12.50%) Data Warehouse
5 3 (12.50%) Data Modelling
5 3 (12.50%) ETL
5 3 (12.50%) SAS

Social Media
Top Related IT Skills in Scotland by Category

For the 6 months to 30 October 2014, IT contractor jobs across the Scotland region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 3 (12.50%) SAS
2 2 (8.33%) SharePoint
2 2 (8.33%) CMS
Applications
1 3 (12.50%) SPSS
1 3 (12.50%) MS Excel
1 3 (12.50%) MS PowerPoint
2 1 (4.17%) Photoshop
Business Applications
1 1 (4.17%) Oracle EBS
1 1 (4.17%) Google Analytics
Communications & Networking
1 2 (8.33%) HTTP
2 1 (4.17%) Internet
Database & Business Intelligence
1 3 (12.50%) Data Warehouse
1 3 (12.50%) SQL Server
1 3 (12.50%) DB2
1 3 (12.50%) OLAP
1 3 (12.50%) Oracle OLAP
1 3 (12.50%) Big Data
2 1 (4.17%) SQL Server Reporting Services
2 1 (4.17%) SAP BW
2 1 (4.17%) SQL Server Integration Services
2 1 (4.17%) SQL Server Analysis Services
2 1 (4.17%) SAP HANA
Development Applications
1 1 (4.17%) ERwin
1 1 (4.17%) Dreamweaver
1 1 (4.17%) JUnit
1 1 (4.17%) Selenium
1 1 (4.17%) Cucumber
General
1 7 (29.17%) Marketing
2 5 (20.83%) Banking
2 5 (20.83%) Finance
3 4 (16.67%) Publishing
3 4 (16.67%) Games
4 3 (12.50%) Retail
4 3 (12.50%) Legal
5 2 (8.33%) Telecoms
6 1 (4.17%) Advertising
Job Titles
1 4 (16.67%) Architect
1 4 (16.67%) Developer
1 4 (16.67%) Communications Manager
2 3 (12.50%) Data Architect
3 2 (8.33%) UI Programmer
3 2 (8.33%) Web Tester
3 2 (8.33%) UI Developer
3 2 (8.33%) Enterprise Data Architect
3 2 (8.33%) Project Manager
3 2 (8.33%) Tester
3 2 (8.33%) QA Tester
3 2 (8.33%) Enterprise Architect
4 1 (4.17%) Senior Project Manager
4 1 (4.17%) Java Developer
4 1 (4.17%) Solutions Architect
4 1 (4.17%) Senior Manager
4 1 (4.17%) Analyst
4 1 (4.17%) Programme Manager
4 1 (4.17%) Web Architect
4 1 (4.17%) Content Editor
Libraries, Frameworks & Software Standards
1 5 (20.83%) HTML
2 3 (12.50%) RSS
2 3 (12.50%) HTML5
3 2 (8.33%) AngularJS
3 2 (8.33%) REST
3 2 (8.33%) CSS
3 2 (8.33%) XML
4 1 (4.17%) Spring
4 1 (4.17%) XHTML
4 1 (4.17%) jQuery
Miscellaneous
1 3 (12.50%) Streaming Video
1 3 (12.50%) Foreign Exchange (FX)
1 3 (12.50%) Blog
1 3 (12.50%) Reference Data
1 3 (12.50%) Analytical Skills
2 1 (4.17%) W3C
2 1 (4.17%) Online Banking
2 1 (4.17%) Statistics
2 1 (4.17%) Copywriting
2 1 (4.17%) Taxonomies
2 1 (4.17%) Digital Media
2 1 (4.17%) User Experience
Processes & Methodologies
1 6 (25.00%) Agile Software Development
2 5 (20.83%) SEO
2 5 (20.83%) Analytics
3 4 (16.67%) Competitor Analysis
4 3 (12.50%) Data Management
4 3 (12.50%) Information Management
4 3 (12.50%) Automated Testing
4 3 (12.50%) Business Intelligence
4 3 (12.50%) Data Security
4 3 (12.50%) Migration
4 3 (12.50%) Data Modelling
4 3 (12.50%) ETL
4 3 (12.50%) CRM
4 3 (12.50%) Performance Management
4 3 (12.50%) Data Architecture
4 3 (12.50%) Information Architecture
4 3 (12.50%) Master Data Management
5 2 (8.33%) Test Scripting
5 2 (8.33%) SOA
5 2 (8.33%) Stakeholder Management
Programming Languages
1 4 (16.67%) JavaScript
2 2 (8.33%) Java
Qualifications
1 2 (8.33%) ISTQB
Quality Assurance & Compliance
1 3 (12.50%) QA
Vendors
1 4 (16.67%) Facebook
1 4 (16.67%) Oracle
2 3 (12.50%) Teradata
2 3 (12.50%) Informatica
2 3 (12.50%) Sybase
2 3 (12.50%) Cognos
2 3 (12.50%) Twitter
3 1 (4.17%) Microsoft
3 1 (4.17%) Adobe
3 1 (4.17%) SAP
3 1 (4.17%) Google
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