The first table below looks at the prevalence of the term Social Media in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 19 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the Scotland region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Jun 2013
Same period 2012 Same period 2011
Social Media
Rank 106 108 110
Rank change year-on-year
+2 +2
Contract jobs citing Social Media 13 1 2
As % of all contract IT jobs located in Scotland 0.519% 0.037% 0.070%
As % of the Miscellaneous category 2.230% 0.211% 0.521%
Number of daily rates quoted 9 1 1
Average daily rate £225 £160 £150
Average daily rate % change year-on-year
+40.62% +6.66%
UK excluding London average daily rate £231 £275 £310
% change year-on-year
-15.90% -11.29%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £27.50 £32.20 £14.50
% change year-on-year
-14.59% +122.06%
All of the Miscellaneous Category
Scotland
Contract IT job ads with a match in the
Miscellaneous category
583 474 384
As % of all contract IT jobs located in Scotland 23.28% 17.63% 13.48%
Number of daily rates quoted 272 203 162
Average daily rate £375 £350 £350
Average daily rate % change year-on-year
+7.14% -
90% offered a daily rate of more than £225 £224 £215
10% offered a daily rate of more than £500 £450 £500
UK excluding London average daily rate £350 £345 £328
% change year-on-year
+1.44% +5.34%
Number of hourly rates quoted 24 42 21
Average hourly rate £15.14 £26.00 £30.00
Average hourly rate % change year-on-year
-41.78% -13.33%
90% offered a hourly rate of more than £12.27 £12.00 £13.20
10% offered a hourly rate of more than £26.20 £32.50 £173.00
UK excluding London average hourly rate £21.63 £22.50 £25.00
% change year-on-year
-3.88% -10.00%
Social Media
UK

Social Media
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Scotland region as a proportion of the total demand within the Miscellaneous category.

Scotland Social Media Jobs Demand Trend

Social Media
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Scotland region.

Scotland Social Media Daily Rate Trend

Social Media
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Scotland region over the 3 months to 19 June 2013.

Scotland Social Media Daily Rate Histogram

Social Media
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Scotland region.

Scotland Social Media Hourly Rate Trend

Social Media
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the Scotland region over the 3 months to 19 June 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Edinburgh +7 6 £175 +9.37% 3
Glasgow - 6 £225 - 1
Social Media
UK

Social Media
Top 30 Related IT Skills

For the 6 months to 19 June 2013, IT contractor jobs across the Scotland region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 7 (46.67%) Drupal
2 6 (40.00%) CMS
3 5 (33.33%) Marketing
3 5 (33.33%) CSS
4 4 (26.67%) HTML
4 4 (26.67%) JavaScript
4 4 (26.67%) SEO
4 4 (26.67%) Copywriting
4 4 (26.67%) Umbraco
4 4 (26.67%) Analytics
5 3 (20.00%) Open Source
5 3 (20.00%) Photoshop
5 3 (20.00%) PHP
6 2 (13.33%) Pay per click
6 2 (13.33%) Advertising
6 2 (13.33%) Joomla!
6 2 (13.33%) Web Development
6 2 (13.33%) Degree
6 2 (13.33%) Retail
6 2 (13.33%) Content Management
6 2 (13.33%) Web Analytics
6 2 (13.33%) Google
6 2 (13.33%) HTML5
6 2 (13.33%) Google Analytics
6 2 (13.33%) Time Management
7 1 (6.667%) Web Accessibility
7 1 (6.667%) Blog
7 1 (6.667%) Digital Marketing
7 1 (6.667%) Online Marketing
7 1 (6.667%) Digital Media

Social Media
Top Related IT Skills by Category

For the 6 months to 19 June 2013, IT contractor jobs across the Scotland region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Development
1 5 (33.33%) CSS
2 4 (26.67%) HTML
3 2 (13.33%) HTML5
4 1 (6.667%) XML
4 1 (6.667%) XHTML
Application Platforms
1 7 (46.67%) Drupal
2 6 (40.00%) CMS
3 4 (26.67%) Umbraco
4 2 (13.33%) Joomla!
Applications
1 3 (20.00%) Photoshop
2 1 (6.667%) PaintShop Pro
Business Applications
1 2 (13.33%) Google Analytics
Communications & Networking
1 1 (6.667%) SMS
1 1 (6.667%) Intranet
1 1 (6.667%) Extranet
Database & Business Intelligence
1 1 (6.667%) MySQL
Development Applications
1 1 (6.667%) Dreamweaver
General
1 5 (33.33%) Marketing
2 2 (13.33%) Advertising
2 2 (13.33%) Retail
3 1 (6.667%) Finance
3 1 (6.667%) Telecoms
Job Titles
1 3 (20.00%) Web Manager
1 3 (20.00%) Developer
2 2 (13.33%) PHP Developer
2 2 (13.33%) Designer
2 2 (13.33%) User Experience Designer
3 1 (6.667%) Web Tester
3 1 (6.667%) SEO Specialist
3 1 (6.667%) Web Developer
3 1 (6.667%) Administrator
3 1 (6.667%) Tester
Miscellaneous
1 4 (26.67%) Copywriting
2 3 (20.00%) Open Source
3 1 (6.667%) Blog
3 1 (6.667%) Digital Media
3 1 (6.667%) Statistics
Processes & Methodologies
1 4 (26.67%) SEO
1 4 (26.67%) Analytics
2 2 (13.33%) Pay per click
2 2 (13.33%) Web Development
2 2 (13.33%) Content Management
2 2 (13.33%) Web Analytics
2 2 (13.33%) Time Management
3 1 (6.667%) Web Accessibility
3 1 (6.667%) Digital Marketing
3 1 (6.667%) Online Marketing
Programming Languages
1 4 (26.67%) JavaScript
2 3 (20.00%) PHP
3 1 (6.667%) C
Qualifications
1 2 (13.33%) Degree
Quality Assurance & Compliance
1 1 (6.667%) WCAG
Vendors
1 2 (13.33%) Google
2 1 (6.667%) Adobe
Glasgow, Scotland
Our client has an urgent appointment for an SEO Specialist to join their busy Digital Marketing team. This is a new position to aid in their web presence,...
Hays Specialist Recruitment Ltd
Rate: £200.00 - £240.00 per day
Posted: 4 June 2013
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