The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Social Media
Rank 72 95 87
Rank change year-on-year
+23 -8
Permanent jobs citing Social Media 30 19 4
As % of all permanent IT jobs located in Edinburgh 2.18% 1.15% 0.36%
As % of the Miscellaneous category 6.33% 3.59% 0.97%
Number of salaries quoted 21 6 2
Average salary £40,000 £42,500 £20,500
Average salary % change year-on-year
-5.88% +107.31%
UK excluding London average salary £37,500 £37,500 £35,000
% change year-on-year
- +7.14%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Edinburgh region.

Miscellaneous Category
Edinburgh
Permanent IT job ads with a match in the
Miscellaneous category
474 529 412
As % of all permanent IT jobs located in Edinburgh 34.42% 31.89% 36.79%
Number of salaries quoted 269 321 235
Average salary £40,000 £40,000 £35,000
Average salary % change year-on-year
- +14.28%
90% offered a salary of more than £27,200 £28,500 £21,500
10% offered a salary of more than £55,000 £61,250 £55,000
UK excluding London average salary £40,000 £40,000 £38,250
% change year-on-year
- +4.57%

Social Media
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Edinburgh region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Edinburgh

Social Media
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Edinburgh region.

Social Media Salary Trend in Edinburgh

Social Media
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Social Media across the Edinburgh region over the 3 months to 17 April 2015.

Social Media Salary Histogram in Edinburgh

Social Media
Top 30 Related IT Skills in Edinburgh

For the 6 months to 17 April 2015, IT jobs across the Edinburgh region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 31 (49.21%) Agile Software Development
2 21 (33.33%) Web Application Development
3 20 (31.75%) Google
4 19 (30.16%) Ruby
5 18 (28.57%) SQL Server
6 17 (26.98%) Java
6 17 (26.98%) OO
7 16 (25.40%) C#
7 16 (25.40%) .NET
7 16 (25.40%) ASP.NET
7 16 (25.40%) Sony
7 16 (25.40%) Apple
7 16 (25.40%) TDD
7 16 (25.40%) MVC
7 16 (25.40%) BBC
7 16 (25.40%) Yahoo!
7 16 (25.40%) WCF
7 16 (25.40%) Git (software)
7 16 (25.40%) Node.js
7 16 (25.40%) Facebook
7 16 (25.40%) RESTful
7 16 (25.40%) ASP.NET MVC
7 16 (25.40%) BDD
7 16 (25.40%) NoSQL
7 16 (25.40%) ASP.NET Web API
8 15 (23.81%) JavaScript
9 14 (22.22%) CSS
9 14 (22.22%) SaaS
10 13 (20.63%) HTML
10 13 (20.63%) SharePoint

Social Media
Top Related IT Skills in Edinburgh by Category

For the 6 months to 17 April 2015, IT jobs across the Edinburgh region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 16 (25.40%) Node.js
2 13 (20.63%) SharePoint
3 7 (11.11%) CMS
3 7 (11.11%) Drupal
4 4 (6.35%) Apache Solr
4 4 (6.35%) JBoss
4 4 (6.35%) Apache
5 3 (4.76%) Liferay
6 2 (3.17%) Tomcat
6 2 (3.17%) SAS
Applications
1 9 (14.29%) MS Excel
2 3 (4.76%) Photoshop
2 3 (4.76%) MS Office
3 2 (3.17%) SPSS
4 1 (1.59%) Adobe Illustrator
Business Applications
1 7 (11.11%) Magento
2 2 (3.17%) Oracle EBS
Cloud Services
1 14 (22.22%) SaaS
2 3 (4.76%) Office 365
Database & Business Intelligence
1 18 (28.57%) SQL Server
2 16 (25.40%) NoSQL
3 7 (11.11%) MySQL
4 2 (3.17%) SAP HANA
4 2 (3.17%) Big Data
4 2 (3.17%) DB2
4 2 (3.17%) OLAP
4 2 (3.17%) Data Warehouse
4 2 (3.17%) SAP BW
4 2 (3.17%) SQL Server Reporting Services
4 2 (3.17%) SQL Server Integration Services
4 2 (3.17%) Oracle OLAP
4 2 (3.17%) SQL Server Analysis Services
Development Applications
1 16 (25.40%) Git (software)
2 3 (4.76%) Eclipse
3 2 (3.17%) ERwin
3 2 (3.17%) Team Foundation Server
4 1 (1.59%) Bugzilla
4 1 (1.59%) JIRA
General
1 12 (19.05%) Marketing
2 6 (9.52%) Finance
3 3 (4.76%) Advertising
4 2 (3.17%) Banking
5 1 (1.59%) Retail
Job Titles
1 30 (47.62%) Developer
2 16 (25.40%) .NET Developer
3 7 (11.11%) PHP Developer
4 6 (9.52%) Architect
4 6 (9.52%) Consultant
5 5 (7.94%) IT Consultant
5 5 (7.94%) Software Developer
6 4 (6.35%) Web Architect
6 4 (6.35%) Digital Architect
6 4 (6.35%) Digital Solutions Architect
6 4 (6.35%) Solutions Architect
7 3 (4.76%) Support Engineer
7 3 (4.76%) Java Developer
8 2 (3.17%) PHP Web Developer
8 2 (3.17%) IT Support
8 2 (3.17%) Designer
8 2 (3.17%) Digital Designer
8 2 (3.17%) Senior Manager
8 2 (3.17%) Support Consultant
8 2 (3.17%) Web Developer
Libraries, Frameworks & Software Standards
1 16 (25.40%) .NET
1 16 (25.40%) ASP.NET
1 16 (25.40%) WCF
1 16 (25.40%) RESTful
1 16 (25.40%) ASP.NET MVC
1 16 (25.40%) ASP.NET Web API
2 14 (22.22%) CSS
3 13 (20.63%) HTML
4 11 (17.46%) jQuery
5 10 (15.87%) HTML5
6 7 (11.11%) CSS3
7 4 (6.35%) GWT
7 4 (6.35%) Spring
Miscellaneous
1 16 (25.40%) BBC
2 7 (11.11%) Open Source
3 6 (9.52%) Mobile App
3 6 (9.52%) User Experience
4 2 (3.17%) Analytical Skills
4 2 (3.17%) Reference Data
4 2 (3.17%) Mobile Computing
5 1 (1.59%) New Media
5 1 (1.59%) Statistics
5 1 (1.59%) Client/Server
5 1 (1.59%) EPoS
5 1 (1.59%) Management Information System
Operating Systems
1 7 (11.11%) Android
1 7 (11.11%) Apple iOS
2 6 (9.52%) Linux
3 3 (4.76%) Red Hat Enterprise Linux
3 3 (4.76%) Windows
4 1 (1.59%) Windows XP
Processes & Methodologies
1 31 (49.21%) Agile Software Development
2 21 (33.33%) Web Application Development
3 17 (26.98%) OO
4 16 (25.40%) TDD
4 16 (25.40%) MVC
4 16 (25.40%) BDD
5 10 (15.87%) Analytics
5 10 (15.87%) SEO
6 7 (11.11%) Web Development
6 7 (11.11%) Android Development
6 7 (11.11%) iOS Development
7 6 (9.52%) Responsive Web Design
8 5 (7.94%) Web Design
9 4 (6.35%) Zachman Framework
9 4 (6.35%) TOGAF
9 4 (6.35%) Web Analytics
9 4 (6.35%) Business Development
9 4 (6.35%) Digital Marketing
9 4 (6.35%) Continuous Integration
9 4 (6.35%) CRM
Programming Languages
1 19 (30.16%) Ruby
2 17 (26.98%) Java
3 16 (25.40%) C#
4 15 (23.81%) JavaScript
5 7 (11.11%) PHP
6 5 (7.94%) PHP5
7 3 (4.76%) Python
8 2 (3.17%) SQL
9 1 (1.59%) Perl
Qualifications
1 7 (11.11%) Degree
2 1 (1.59%) HND
2 1 (1.59%) ISEB
2 1 (1.59%) PRINCE2 Certification
2 1 (1.59%) ISTQB
Quality Assurance & Compliance
1 3 (4.76%) QA
System Software
1 1 (1.59%) Active Directory
Systems Management
1 2 (3.17%) Puppet
1 2 (3.17%) Opscode Chef
Vendors
1 20 (31.75%) Google
2 16 (25.40%) Facebook
2 16 (25.40%) Yahoo!
2 16 (25.40%) Apple
2 16 (25.40%) Sony
3 6 (9.52%) Microsoft
4 3 (4.76%) Red Hat
5 2 (3.17%) Informatica
5 2 (3.17%) Teradata
5 2 (3.17%) Oracle
5 2 (3.17%) Sybase
5 2 (3.17%) SAP
5 2 (3.17%) Cognos
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