The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Social Media
Rank 83 82 87
Rank change year-on-year
-1 +5
Permanent jobs citing Social Media 21 12 1
As % of all permanent IT jobs located in Edinburgh 1.40% 1.00% 0.085%
As % of the Miscellaneous category 4.32% 3.38% 0.34%
Number of salaries quoted 19 5 1
Average salary £40,000 £42,500 £75,000
Average salary % change year-on-year
-5.88% -43.33%
UK excluding London average salary £39,000 £32,500 £34,000
% change year-on-year
+20.00% -4.41%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Edinburgh region.

Miscellaneous Category
Edinburgh
Permanent IT job ads with a match in the
Miscellaneous category
486 355 298
As % of all permanent IT jobs located in Edinburgh 32.46% 29.61% 25.38%
Number of salaries quoted 318 226 214
Average salary £41,500 £42,500 £40,000
Average salary % change year-on-year
-2.35% +6.25%
90% offered a salary of more than £30,000 £30,000 £24,000
10% offered a salary of more than £55,000 £75,000 £60,000
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

Social Media
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Edinburgh region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Edinburgh

Social Media
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Edinburgh region.

Social Media Salary Trend in Edinburgh

Social Media
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Social Media across the Edinburgh region over the 3 months to 29 August 2014.

Social Media Salary Histogram in Edinburgh

Social Media
Top 30 Related IT Skills in Edinburgh

For the 6 months to 29 August 2014, IT jobs across the Edinburgh region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 15 (44.12%) .NET
2 14 (41.18%) SQL Server
2 14 (41.18%) MVC
3 13 (38.24%) ASP.NET
3 13 (38.24%) Google
3 13 (38.24%) ASP.NET MVC
3 13 (38.24%) Facebook
4 12 (35.29%) Git (software)
4 12 (35.29%) OO
4 12 (35.29%) TDD
5 11 (32.35%) Marketing
6 9 (26.47%) Ruby
6 9 (26.47%) RESTful
6 9 (26.47%) WCF
6 9 (26.47%) Yahoo!
6 9 (26.47%) Web Application Development
6 9 (26.47%) BDD
6 9 (26.47%) NoSQL
6 9 (26.47%) Node.js
6 9 (26.47%) ASP.NET Web API
6 9 (26.47%) Sony
6 9 (26.47%) BBC
6 9 (26.47%) C#
6 9 (26.47%) Apple
7 8 (23.53%) JavaScript
8 7 (20.59%) HTML
9 6 (17.65%) SEO
10 5 (14.71%) Oracle
10 5 (14.71%) Web Design
10 5 (14.71%) CSS

Social Media
Top Related IT Skills in Edinburgh by Category

For the 6 months to 29 August 2014, IT jobs across the Edinburgh region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 9 (26.47%) Node.js
2 4 (11.76%) CMS
3 3 (8.82%) Drupal
3 3 (8.82%) Apache
4 2 (5.88%) SharePoint
Applications
1 5 (14.71%) MS Excel
2 4 (11.76%) MS Office
3 2 (5.88%) Photoshop
3 2 (5.88%) Adobe Illustrator
3 2 (5.88%) InDesign
3 2 (5.88%) MS PowerPoint
Business Applications
1 1 (2.94%) SAP CRM
1 1 (2.94%) Google Analytics
Communications & Networking
1 1 (2.94%) SSL
Database & Business Intelligence
1 14 (41.18%) SQL Server
2 9 (26.47%) NoSQL
3 3 (8.82%) MySQL
4 2 (5.88%) SQL Server 2012
Development Applications
1 12 (35.29%) Git (software)
2 3 (8.82%) Mercurial
General
1 11 (32.35%) Marketing
2 3 (8.82%) Advertising
2 3 (8.82%) Retail
3 2 (5.88%) Multimedia
3 2 (5.88%) Banking
3 2 (5.88%) Finance
Job Titles
1 14 (41.18%) Developer
2 9 (26.47%) .NET Developer
3 4 (11.76%) Designer
4 3 (8.82%) PHP Developer
4 3 (8.82%) Technical Leader
5 2 (5.88%) IT Audit Manager
5 2 (5.88%) Team Leader
5 2 (5.88%) Applications Developer
5 2 (5.88%) Web Developer
5 2 (5.88%) Consultant
5 2 (5.88%) Audit Manager
5 2 (5.88%) Web Applications Developer
5 2 (5.88%) Graphic Designer
5 2 (5.88%) Senior Designer
5 2 (5.88%) Digital Designer
5 2 (5.88%) Senior Digital Designer
6 1 (2.94%) Test Leader
6 1 (2.94%) Solutions Architect
6 1 (2.94%) Architect
6 1 (2.94%) Project Manager
Libraries, Frameworks & Software Standards
1 15 (44.12%) .NET
2 13 (38.24%) ASP.NET
2 13 (38.24%) ASP.NET MVC
3 9 (26.47%) RESTful
3 9 (26.47%) ASP.NET Web API
3 9 (26.47%) WCF
4 7 (20.59%) HTML
5 5 (14.71%) CSS3
5 5 (14.71%) CSS
5 5 (14.71%) HTML5
6 3 (8.82%) HTML5 Boilerplate
6 3 (8.82%) Web Services
6 3 (8.82%) XML
6 3 (8.82%) Symfony
6 3 (8.82%) CodeIgniter
6 3 (8.82%) Modernizr
6 3 (8.82%) Open Graph
6 3 (8.82%) Sass
6 3 (8.82%) AngularJS
6 3 (8.82%) Google Maps API
Miscellaneous
1 9 (26.47%) BBC
2 2 (5.88%) Photography
2 2 (5.88%) Mobile App
3 1 (2.94%) Digital Media
Operating Systems
1 3 (8.82%) Linux
Processes & Methodologies
1 14 (41.18%) MVC
2 12 (35.29%) OO
2 12 (35.29%) TDD
3 9 (26.47%) BDD
3 9 (26.47%) Web Application Development
4 6 (17.65%) SEO
5 5 (14.71%) Web Design
5 5 (14.71%) Analytics
6 4 (11.76%) Online Marketing
6 4 (11.76%) Business Development
6 4 (11.76%) Time Management
6 4 (11.76%) E-Commerce
7 3 (8.82%) OOP
7 3 (8.82%) ITSM
7 3 (8.82%) Agile Software Development
7 3 (8.82%) Stakeholder Management
7 3 (8.82%) Data Entry
7 3 (8.82%) Responsive Web Design
8 2 (5.88%) Continuous Improvement
8 2 (5.88%) Data Governance
Programming Languages
1 9 (26.47%) C#
1 9 (26.47%) Ruby
2 8 (23.53%) JavaScript
3 3 (8.82%) PHP
Qualifications
1 4 (11.76%) Degree
Quality Assurance & Compliance
1 1 (2.94%) QA
Vendors
1 13 (38.24%) Google
1 13 (38.24%) Facebook
2 9 (26.47%) Apple
2 9 (26.47%) Sony
2 9 (26.47%) Yahoo!
3 5 (14.71%) Oracle
4 4 (11.76%) Twitter
5 3 (8.82%) Microsoft
5 3 (8.82%) Zend
6 2 (5.88%) Adobe
7 1 (2.94%) HP
7 1 (2.94%) SAP
7 1 (2.94%) ExactTarget
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