The first table below looks at the prevalence of the term Social Media in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the Edinburgh region.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Social Media
Rank 89 80 87
Rank change year-on-year
-9 +7
Permanent jobs citing Social Media 3 13 14
As % of all permanent IT jobs located in Edinburgh 0.284% 0.970% 0.908%
As % of the Miscellaneous category 0.958% 3.342% 3.153%
Number of salaries quoted 1 9 12
Average salary £20,500 £29,000 £40,000
Average salary % change year-on-year
-29.31% -27.50%
UK excluding London average salary £34,000 £35,000 £30,500
% change year-on-year
-2.85% +14.75%
All of the Miscellaneous Category
Edinburgh
Permanent IT job ads with a match in the
Miscellaneous category
313 389 444
As % of all permanent IT jobs located in Edinburgh 29.61% 29.03% 28.79%
Number of salaries quoted 188 290 299
Average salary £40,000 £36,000 £37,500
Average salary % change year-on-year
+11.11% -4.00%
90% offered a salary of more than £26,000 £24,400 £28,000
10% offered a salary of more than £70,000 £50,000 £55,000
UK excluding London average salary £38,815 £40,000 £37,500
% change year-on-year
-2.96% +6.66%
Social Media
Scotland

Social Media
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Edinburgh region as a proportion of the total demand within the Miscellaneous category.

Edinburgh Social Media Jobs Demand Trend

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Edinburgh region.

Edinburgh Social Media Salary Trend

Social Media
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT jobs across the Edinburgh region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 4 (66.67%) Microsoft
2 3 (50.00%) Finance
2 3 (50.00%) Project Planning
2 3 (50.00%) Degree
3 2 (33.33%) Graphic Design
3 2 (33.33%) Web 2.0
3 2 (33.33%) Flash
3 2 (33.33%) XHTML
3 2 (33.33%) Data Security
3 2 (33.33%) Intranet
3 2 (33.33%) HTML
3 2 (33.33%) JavaScript
3 2 (33.33%) Photoshop
3 2 (33.33%) MS Office
3 2 (33.33%) CSS
3 2 (33.33%) Web Design
3 2 (33.33%) Multimedia
3 2 (33.33%) Content Management
3 2 (33.33%) jQuery
3 2 (33.33%) EPiServer
4 1 (16.67%) User Experience Design
4 1 (16.67%) Stakeholder Engagement
4 1 (16.67%) Investment Banking
4 1 (16.67%) Knowledge Management
4 1 (16.67%) Banking
4 1 (16.67%) PRINCE2
4 1 (16.67%) Project Management
4 1 (16.67%) Workflow
4 1 (16.67%) SLA
4 1 (16.67%) Advertising

Social Media
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT jobs across the Edinburgh region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Development
1 2 (33.33%) HTML
1 2 (33.33%) CSS
1 2 (33.33%) Flash
1 2 (33.33%) XHTML
1 2 (33.33%) jQuery
Applications
1 2 (33.33%) Photoshop
1 2 (33.33%) MS Office
Communications & Networking
1 2 (33.33%) Intranet
General
1 3 (50.00%) Finance
2 2 (33.33%) Multimedia
3 1 (16.67%) Investment Banking
3 1 (16.67%) Marketing
3 1 (16.67%) Advertising
3 1 (16.67%) Banking
Job Titles
1 2 (33.33%) Consultant
1 2 (33.33%) Technical Consultant
1 2 (33.33%) Technical Specialist
2 1 (16.67%) IT Services Manager
2 1 (16.67%) Web Manager
2 1 (16.67%) Web Content Manager
2 1 (16.67%) Digital Project Manager
2 1 (16.67%) Designer
2 1 (16.67%) Content Manager
2 1 (16.67%) Online Content Manager
2 1 (16.67%) Service Manager
2 1 (16.67%) Web Designer
2 1 (16.67%) Project Manager
2 1 (16.67%) Developer
2 1 (16.67%) Analyst
2 1 (16.67%) Web Developer
Miscellaneous
1 2 (33.33%) Web 2.0
1 2 (33.33%) Graphic Design
Processes & Methodologies
1 3 (50.00%) Project Planning
2 2 (33.33%) Data Security
2 2 (33.33%) Web Design
2 2 (33.33%) Content Management
3 1 (16.67%) Knowledge Management
3 1 (16.67%) Workflow
3 1 (16.67%) Stakeholder Management
3 1 (16.67%) PRINCE2
3 1 (16.67%) Project Management
3 1 (16.67%) Resource Management
3 1 (16.67%) Digital Marketing
3 1 (16.67%) User Experience Design
3 1 (16.67%) Stakeholder Engagement
Programming Languages
1 2 (33.33%) JavaScript
Qualifications
1 3 (50.00%) Degree
Quality Assurance & Compliance
1 1 (16.67%) SLA
Vendors
1 4 (66.67%) Microsoft
2 2 (33.33%) EPiServer
Edinburgh, Scotland, Lothian
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Salary: £0 - £30,000 per year
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Salary: £0 - £60,000 per year
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