The table below looks at the statistics for Customer Segmentation skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Customer Segmentation over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Customer Segmentation
Rank 549 514 509
Rank change year-on-year
-35 -5
Contract jobs citing Customer Segmentation 8 25 6
As % of all contract IT jobs located in England 0.017% 0.057% 0.015%
As % of the Processes & Methodologies category 0.023% 0.076% 0.020%
Number of daily rates quoted 7 12 4
Average daily rate
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£400 £400 £388
Average daily rate % change year-on-year
- +3.22%
90% offered a daily rate of more than £390 £328 £291
10% offered a daily rate of more than £426 £450 £425
UK excluding London average daily rate £400 £350 £200
% change year-on-year
+14.28% +75.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Customer Segmentation
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
35083 32902 29513
As % of all contract IT jobs located in England 75.54% 74.81% 72.87%
Number of daily rates quoted 22853 20351 17832
Average daily rate £425 £405 £400
Average daily rate % change year-on-year
+4.93% +1.25%
90% offered a daily rate of more than £288 £275 £275
10% offered a daily rate of more than £578 £575 £575
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 935 1039 1211
Average hourly rate £25.00 £27.25 £30.50
Average hourly rate % change year-on-year
-8.25% -10.65%
90% offered a hourly rate of more than £12.00 £12.00 £12.00
10% offered a hourly rate of more than £46.50 £47.50 £45.00
UK excluding London average hourly rate £26.00 £27.50 £31.32
% change year-on-year
-5.45% -12.19%

Customer Segmentation
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Customer Segmentation across the England region as a proportion of the total demand within the Processes & Methodologies category.

Customer Segmentation Jobs Demand Trend in England

Customer Segmentation
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Segmentation across the England region.

Customer Segmentation Daily Rate Trend in England

Customer Segmentation
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Customer Segmentation across the England region.

Customer Segmentation Hourly Rate Trend in England

Customer Segmentation
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Customer Segmentation within the England region over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Yorkshire - 4 £400 - 3
North West - 2 £363 -
South East -7 1 - -
South West - 1 £430 -
West Midlands - - - -
East of England - - - -
London - - - - 4
Customer Segmentation
UK

Customer Segmentation
Top 30 Related IT Skills in England

For the 6 months to 30 January 2015, IT contractor jobs across the England region citing Customer Segmentation also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Segmentation.

1 17 (51.52%) Finance
2 15 (45.45%) CRM
3 14 (42.42%) SQL
3 14 (42.42%) Marketing
3 14 (42.42%) Analytics
4 12 (36.36%) SAS
5 11 (33.33%) Analytical Skills
6 9 (27.27%) Retail
7 8 (24.24%) Data Modelling
7 8 (24.24%) Customer Insight
8 7 (21.21%) Data Warehouse
8 7 (21.21%) Statistical Analysis
9 6 (18.18%) Customer Analysis
10 5 (15.15%) Online Marketing
10 5 (15.15%) Business Intelligence
10 5 (15.15%) SPSS
11 4 (12.12%) SEO
11 4 (12.12%) E-Commerce
11 4 (12.12%) Web Analytics
11 4 (12.12%) Performance Monitoring
12 3 (9.09%) Mentoring
12 3 (9.09%) Project Planning
12 3 (9.09%) Direct Marketing
12 3 (9.09%) Customer Engagement
12 3 (9.09%) Digital Marketing
12 3 (9.09%) Python
12 3 (9.09%) Multimedia
12 3 (9.09%) Games
13 2 (6.06%) Advertising
13 2 (6.06%) Project Management

Customer Segmentation
Top Related IT Skills in England by Category

For the 6 months to 30 January 2015, IT contractor jobs across the England region citing Customer Segmentation also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Segmentation. Up to 20 skills are shown per category.

Application Platforms
1 12 (36.36%) SAS
Applications
1 5 (15.15%) SPSS
Business Applications
1 1 (3.03%) Google Analytics
1 1 (3.03%) WebTrends
Database & Business Intelligence
1 7 (21.21%) Data Warehouse
2 1 (3.03%) Big Data
2 1 (3.03%) Base SAS
2 1 (3.03%) SQL Server
General
1 17 (51.52%) Finance
2 14 (42.42%) Marketing
3 9 (27.27%) Retail
4 3 (9.09%) Multimedia
4 3 (9.09%) Games
5 2 (6.06%) Advertising
6 1 (3.03%) Retail Banking
6 1 (3.03%) Financial Institution
6 1 (3.03%) Banking
Job Titles
1 19 (57.58%) Analyst
2 9 (27.27%) Data Analyst
3 5 (15.15%) Senior Analyst
4 4 (12.12%) Consultant
4 4 (12.12%) Senior Data Analyst
4 4 (12.12%) CRM Consultant
4 4 (12.12%) Insight Analyst
5 3 (9.09%) SQL Data Analyst
5 3 (9.09%) Business Analyst
6 2 (6.06%) Senior Insight Analyst
6 2 (6.06%) Customer Analyst
7 1 (3.03%) CRM Manager
7 1 (3.03%) Customer Insight Analyst
7 1 (3.03%) Marketing Manager
7 1 (3.03%) MI Analyst
Miscellaneous
1 11 (33.33%) Analytical Skills
2 2 (6.06%) Online Games
3 1 (3.03%) Mathematics
3 1 (3.03%) Copywriting
3 1 (3.03%) Credit Risk
3 1 (3.03%) Digital Media
3 1 (3.03%) New Media
3 1 (3.03%) Data Extraction
3 1 (3.03%) Video on Demand
3 1 (3.03%) Economics
Processes & Methodologies
1 15 (45.45%) CRM
2 14 (42.42%) Analytics
3 8 (24.24%) Data Modelling
3 8 (24.24%) Customer Insight
4 7 (21.21%) Statistical Analysis
5 6 (18.18%) Customer Analysis
6 5 (15.15%) Online Marketing
6 5 (15.15%) Business Intelligence
7 4 (12.12%) SEO
7 4 (12.12%) E-Commerce
7 4 (12.12%) Web Analytics
7 4 (12.12%) Performance Monitoring
8 3 (9.09%) Mentoring
8 3 (9.09%) Project Planning
8 3 (9.09%) Direct Marketing
8 3 (9.09%) Customer Engagement
8 3 (9.09%) Digital Marketing
9 2 (6.06%) Project Management
9 2 (6.06%) ETL
9 2 (6.06%) Data Mapping
Programming Languages
1 14 (42.42%) SQL
2 3 (9.09%) Python
3 2 (6.06%) R
4 1 (3.03%) SAS Macro
4 1 (3.03%) VBA
Qualifications
1 1 (3.03%) Degree
Vendors
1 1 (3.03%) Neolane
1 1 (3.03%) Google
1 1 (3.03%) Facebook
1 1 (3.03%) Twitter
1 1 (3.03%) Oracle
1 1 (3.03%) Adobe
1 1 (3.03%) MicroStrategy