The table below looks at the statistics for Customer Segmentation skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Customer Segmentation over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Customer Segmentation
Rank 566 549 501
Rank change year-on-year
-17 -48
Contract jobs citing Customer Segmentation 24 14 45
As % of all contract IT jobs located in England 0.045% 0.029% 0.090%
As % of the Processes & Methodologies category 0.061% 0.039% 0.12%
Number of daily rates quoted 19 8 30
Average daily rate
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£500 £440 £425
Average daily rate % change year-on-year
+13.63% +3.52%
90% offered a daily rate of more than £398 £392 £219
10% offered a daily rate of more than £700 £483 £450
UK excluding London average daily rate £388 £440 £400
% change year-on-year
-11.93% +10.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Customer Segmentation
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
39381 35768 36229
As % of all contract IT jobs located in England 73.87% 74.65% 72.49%
Number of daily rates quoted 25694 22646 21510
Average daily rate £423 £405 £400
Average daily rate % change year-on-year
+4.32% +1.25%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £600 £575 £580
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 1118 1037 1346
Average hourly rate £24.00 £27.50 £28.00
Average hourly rate % change year-on-year
-12.72% -1.78%
90% offered a hourly rate of more than £12.00 £12.75 £12.50
10% offered a hourly rate of more than £47.50 £45.00 £46.00
UK excluding London average hourly rate £25.38 £29.00 £26.90
% change year-on-year
-12.50% +7.80%

Customer Segmentation
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Customer Segmentation across the England region as a proportion of the total demand within the Processes & Methodologies category.

Customer Segmentation Jobs Demand Trend in England

Customer Segmentation
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Segmentation across the England region.

Customer Segmentation Daily Rate Trend in England

Customer Segmentation
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Customer Segmentation across the England region over the 3 months to 24 October 2014.

Customer Segmentation Daily Rate Histogram in England

Customer Segmentation
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Customer Segmentation across the England region.

Customer Segmentation Hourly Rate Trend in England

Customer Segmentation
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Customer Segmentation within the England region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +9 19 £500 +17.64% 4
West Midlands - 5 £388 - 6
East of England - - - -
North West - - - - 1
South East - - - -
Customer Segmentation
UK

Customer Segmentation
Top 30 Related IT Skills in England

For the 6 months to 24 October 2014, IT contractor jobs across the England region citing Customer Segmentation also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Segmentation.

1 22 (48.89%) Marketing
1 22 (48.89%) Analytics
2 20 (44.44%) Analytical Skills
2 20 (44.44%) SQL
3 19 (42.22%) Finance
4 17 (37.78%) SAS
5 16 (35.56%) CRM
6 14 (31.11%) Statistical Analysis
7 12 (26.67%) Retail
7 12 (26.67%) Business Intelligence
8 9 (20.00%) Data Warehouse
8 9 (20.00%) Data Modelling
8 9 (20.00%) Data Analysis
9 8 (17.78%) SPSS
10 7 (15.56%) Customer Analysis
10 7 (15.56%) Customer Insight
11 6 (13.33%) Digital Marketing
11 6 (13.33%) Python
11 6 (13.33%) Data Mining
11 6 (13.33%) Multimedia
12 5 (11.11%) SAP
13 4 (8.89%) Wi-Fi
13 4 (8.89%) Advertising
13 4 (8.89%) Project Management
13 4 (8.89%) Strategic Planning
13 4 (8.89%) Statistics
13 4 (8.89%) Direct Marketing
13 4 (8.89%) R
14 3 (6.67%) Online Marketing
14 3 (6.67%) Market Research

Customer Segmentation
Top Related IT Skills in England by Category

For the 6 months to 24 October 2014, IT contractor jobs across the England region citing Customer Segmentation also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Segmentation. Up to 20 skills are shown per category.

Application Platforms
1 17 (37.78%) SAS
Applications
1 8 (17.78%) SPSS
Business Applications
1 3 (6.67%) SAP IS-U
2 2 (4.44%) SAP FI
2 2 (4.44%) SAP CRM
2 2 (4.44%) Google Analytics
2 2 (4.44%) SAP FI-CA
3 1 (2.22%) WebTrends
Communications & Networking
1 4 (8.89%) Wi-Fi
2 1 (2.22%) Intranet
2 1 (2.22%) Internet
Database & Business Intelligence
1 9 (20.00%) Data Warehouse
2 6 (13.33%) Data Mining
3 1 (2.22%) SAP BI
3 1 (2.22%) Oracle BI EE
3 1 (2.22%) Big Data
3 1 (2.22%) Amazon Redshift
3 1 (2.22%) SQL Server
General
1 22 (48.89%) Marketing
2 19 (42.22%) Finance
3 12 (26.67%) Retail
4 6 (13.33%) Multimedia
5 4 (8.89%) Advertising
6 3 (6.67%) Publishing
6 3 (6.67%) Games
6 3 (6.67%) Banking
6 3 (6.67%) Billing
7 2 (4.44%) Retail Banking
8 1 (2.22%) Back Office
8 1 (2.22%) Telecoms
Job Titles
1 25 (55.56%) Analyst
2 13 (28.89%) Data Analyst
3 7 (15.56%) Consultant
4 5 (11.11%) Senior Analyst
5 4 (8.89%) Senior Data Analyst
5 4 (8.89%) CRM Consultant
6 3 (6.67%) MI Analyst
6 3 (6.67%) SAP Consultant
7 2 (4.44%) SAP FI Consultant
7 2 (4.44%) Customer Analyst
7 2 (4.44%) SAP ISU Consultant
7 2 (4.44%) CRM Analyst
7 2 (4.44%) Insight Analyst
7 2 (4.44%) Senior Insight Analyst
7 2 (4.44%) Product Manager
8 1 (2.22%) SPSS Analyst
8 1 (2.22%) User Experience Manager
8 1 (2.22%) Head of Business Intelligence
8 1 (2.22%) Research Analyst
8 1 (2.22%) Data Modeller
Miscellaneous
1 20 (44.44%) Analytical Skills
2 4 (8.89%) Statistics
3 3 (6.67%) Data Conversion
3 3 (6.67%) User Experience
4 2 (4.44%) Online Games
4 2 (4.44%) Management Information System
5 1 (2.22%) Economics
5 1 (2.22%) Credit Risk
5 1 (2.22%) Data Extraction
5 1 (2.22%) FMCG
5 1 (2.22%) Visualisation
5 1 (2.22%) Digital Media
5 1 (2.22%) Mobile Banking
Processes & Methodologies
1 22 (48.89%) Analytics
2 16 (35.56%) CRM
3 14 (31.11%) Statistical Analysis
4 12 (26.67%) Business Intelligence
5 9 (20.00%) Data Modelling
5 9 (20.00%) Data Analysis
6 7 (15.56%) Customer Insight
6 7 (15.56%) Customer Analysis
7 6 (13.33%) Digital Marketing
8 4 (8.89%) Strategic Planning
8 4 (8.89%) Direct Marketing
8 4 (8.89%) Project Management
9 3 (6.67%) Migration
9 3 (6.67%) Project Planning
9 3 (6.67%) Integration Testing
9 3 (6.67%) Market Research
9 3 (6.67%) Customer Engagement
9 3 (6.67%) Online Marketing
9 3 (6.67%) Campaign Management
9 3 (6.67%) Mentoring
Programming Languages
1 20 (44.44%) SQL
2 6 (13.33%) Python
3 4 (8.89%) R
4 1 (2.22%) PHP
Qualifications
1 2 (4.44%) Degree
Vendors
1 5 (11.11%) SAP
2 2 (4.44%) Google
3 1 (2.22%) Tableau
3 1 (2.22%) Neolane
3 1 (2.22%) Oracle
3 1 (2.22%) Adobe
3 1 (2.22%) MicroStrategy
3 1 (2.22%) Omniture
3 1 (2.22%) DoubleClick
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