The table below looks at the statistics for Customer Segmentation skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Customer Segmentation over the 3 months to 20 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
20 Oct 2014
Same period 2013 Same period 2012
Customer Segmentation
Rank 606 567 528
Rank change year-on-year
-39 -39
Contract jobs citing Customer Segmentation 23 14 51
As % of all contract IT jobs located in the UK 0.039% 0.027% 0.091%
As % of the Processes & Methodologies category 0.054% 0.036% 0.13%
Number of daily rates quoted 18 7 36
Average daily rate
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£500 £440 £413
Average daily rate % change year-on-year
+13.63% +6.66%
90% offered a daily rate of more than £396 £386 £269
10% offered a daily rate of more than £700 £485 £450
UK excluding London average daily rate £388 £440 £400
% change year-on-year
-11.93% +10.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42929 39035 40382
As % of all contract IT jobs located in the UK 73.67% 74.11% 72.10%
Number of daily rates quoted 27471 24251 23495
Average daily rate £413 £400 £400
Average daily rate % change year-on-year
+3.12% -
90% offered a daily rate of more than £275 £270 £270
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £363 £368
% change year-on-year
+3.44% -1.36%
Number of hourly rates quoted 1195 1145 1515
Average hourly rate £24.00 £27.15 £30.00
Average hourly rate % change year-on-year
-11.60% -9.50%
90% offered a hourly rate of more than £12.00 £12.50 £12.54
10% offered a hourly rate of more than £50.00 £45.00 £46.00
UK excluding London average hourly rate £25.00 £29.00 £27.50
% change year-on-year
-13.79% +5.45%

Customer Segmentation
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Customer Segmentation within the UK as a proportion of the total demand within the Processes & Methodologies category.

Customer Segmentation Jobs Demand Trend in the UK

Customer Segmentation
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Segmentation within the UK.

Customer Segmentation Daily Rate Trend in the UK

Customer Segmentation
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Customer Segmentation within the UK over the 3 months to 20 October 2014.

Customer Segmentation Daily Rate Histogram in the UK

Customer Segmentation
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Customer Segmentation within the UK.

Customer Segmentation Hourly Rate Trend in the UK

Customer Segmentation
Top 12 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Customer Segmentation within the UK over the 3 months to 20 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -19 23 £500 +13.63% 5
London +28 18 £500 +17.64% 2
Slough - - - -
Uxbridge - - - -
Bedfordshire - - - -
Berkshire - - - -
Cheshire - - - -
Lancashire - - - -
North West - - - -
South East - - - -
East of England - - - - 1
Blackpool - - - -

Customer Segmentation
Top 30 Related IT Skills

For the 6 months to 20 October 2014, IT contractor jobs within the UK citing Customer Segmentation also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Segmentation.

1 22 (48.89%) Marketing
1 22 (48.89%) Analytics
2 20 (44.44%) Analytical Skills
2 20 (44.44%) Finance
2 20 (44.44%) SQL
3 17 (37.78%) SAS
4 16 (35.56%) CRM
5 14 (31.11%) Statistical Analysis
6 12 (26.67%) Retail
6 12 (26.67%) Business Intelligence
7 9 (20.00%) Data Warehouse
7 9 (20.00%) Data Modelling
7 9 (20.00%) Data Analysis
8 8 (17.78%) SPSS
9 7 (15.56%) Customer Analysis
10 6 (13.33%) Customer Insight
10 6 (13.33%) Digital Marketing
10 6 (13.33%) Data Mining
10 6 (13.33%) SAP
10 6 (13.33%) Python
11 5 (11.11%) Multimedia
12 4 (8.89%) Billing
12 4 (8.89%) Strategic Planning
12 4 (8.89%) Statistics
12 4 (8.89%) Direct Marketing
12 4 (8.89%) Migration
12 4 (8.89%) Advertising
12 4 (8.89%) Wi-Fi
12 4 (8.89%) Project Management
12 4 (8.89%) Integration Testing

Customer Segmentation
Top Related IT Skills by Category

For the 6 months to 20 October 2014, IT contractor jobs within the UK citing Customer Segmentation also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Segmentation. Up to 20 skills are shown per category.

Application Platforms
1 17 (37.78%) SAS
Applications
1 8 (17.78%) SPSS
Business Applications
1 4 (8.89%) SAP IS-U
2 2 (4.44%) SAP FI
2 2 (4.44%) SAP CRM
2 2 (4.44%) Google Analytics
2 2 (4.44%) SAP FI-CA
3 1 (2.22%) WebTrends
Communications & Networking
1 4 (8.89%) Wi-Fi
2 1 (2.22%) Intranet
2 1 (2.22%) Internet
Database & Business Intelligence
1 9 (20.00%) Data Warehouse
2 6 (13.33%) Data Mining
3 1 (2.22%) SAP BI
3 1 (2.22%) Oracle BI EE
3 1 (2.22%) Big Data
3 1 (2.22%) Amazon Redshift
3 1 (2.22%) SQL Server
General
1 22 (48.89%) Marketing
2 20 (44.44%) Finance
3 12 (26.67%) Retail
4 5 (11.11%) Multimedia
5 4 (8.89%) Billing
5 4 (8.89%) Advertising
6 3 (6.67%) Publishing
6 3 (6.67%) Games
6 3 (6.67%) Banking
7 2 (4.44%) Retail Banking
8 1 (2.22%) Back Office
8 1 (2.22%) Telecoms
Job Titles
1 25 (55.56%) Analyst
2 13 (28.89%) Data Analyst
3 8 (17.78%) Consultant
4 5 (11.11%) Senior Analyst
5 4 (8.89%) SAP Consultant
5 4 (8.89%) Senior Data Analyst
5 4 (8.89%) CRM Consultant
6 3 (6.67%) MI Analyst
6 3 (6.67%) SAP ISU Consultant
6 3 (6.67%) SAP FI Consultant
7 2 (4.44%) Product Manager
7 2 (4.44%) Customer Analyst
7 2 (4.44%) CRM Analyst
7 2 (4.44%) Insight Analyst
7 2 (4.44%) Senior Insight Analyst
8 1 (2.22%) SPSS Analyst
8 1 (2.22%) User Experience Manager
8 1 (2.22%) Head of Business Intelligence
8 1 (2.22%) Research Analyst
8 1 (2.22%) Data Modeller
Miscellaneous
1 20 (44.44%) Analytical Skills
2 4 (8.89%) Statistics
2 4 (8.89%) Data Conversion
3 3 (6.67%) User Experience
4 2 (4.44%) Online Games
4 2 (4.44%) Management Information System
5 1 (2.22%) Economics
5 1 (2.22%) Credit Risk
5 1 (2.22%) Data Extraction
5 1 (2.22%) FMCG
5 1 (2.22%) Visualisation
5 1 (2.22%) Digital Media
5 1 (2.22%) Mobile Banking
Processes & Methodologies
1 22 (48.89%) Analytics
2 16 (35.56%) CRM
3 14 (31.11%) Statistical Analysis
4 12 (26.67%) Business Intelligence
5 9 (20.00%) Data Modelling
5 9 (20.00%) Data Analysis
6 7 (15.56%) Customer Analysis
7 6 (13.33%) Digital Marketing
7 6 (13.33%) Customer Insight
8 4 (8.89%) Integration Testing
8 4 (8.89%) Strategic Planning
8 4 (8.89%) Direct Marketing
8 4 (8.89%) Project Management
8 4 (8.89%) Migration
9 3 (6.67%) Market Research
9 3 (6.67%) Online Marketing
9 3 (6.67%) Campaign Management
10 2 (4.44%) Campaign Analysis
10 2 (4.44%) Customer Analytics
10 2 (4.44%) Predictive Modelling
Programming Languages
1 20 (44.44%) SQL
2 6 (13.33%) Python
3 4 (8.89%) R
4 1 (2.22%) PHP
Qualifications
1 2 (4.44%) Degree
Vendors
1 6 (13.33%) SAP
2 2 (4.44%) Google
3 1 (2.22%) Tableau
3 1 (2.22%) Neolane
3 1 (2.22%) Oracle
3 1 (2.22%) Adobe
3 1 (2.22%) MicroStrategy
3 1 (2.22%) Omniture
3 1 (2.22%) DoubleClick