The table below looks at the statistics for Customer Segmentation skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Customer Segmentation over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Customer Segmentation
Rank 567 532 526
Rank change year-on-year
-35 -6
Contract jobs citing Customer Segmentation 11 25 9
As % of all contract IT jobs located in the UK 0.022% 0.051% 0.020%
As % of the Processes & Methodologies category 0.029% 0.069% 0.028%
Number of daily rates quoted 8 12 7
Average daily rate
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£400 £400 £200
Average daily rate % change year-on-year
- +100.00%
UK excluding London average daily rate £400 £350 £200
% change year-on-year
+14.28% +75.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
38160 36205 32086
As % of all contract IT jobs located in the UK 75.24% 74.33% 71.88%
Number of daily rates quoted 24546 22063 19027
Average daily rate £420 £400 £400
Average daily rate % change year-on-year
+5.00% -
90% offered a daily rate of more than £285 £273 £273
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £395 £375 £363
% change year-on-year
+5.40% +3.44%
Number of hourly rates quoted 993 1129 1306
Average hourly rate £25.00 £27.00 £30.00
Average hourly rate % change year-on-year
-7.40% -10.00%
90% offered a hourly rate of more than £12.00 £12.50 £12.00
10% offered a hourly rate of more than £47.50 £45.00 £45.00
UK excluding London average hourly rate £25.50 £27.50 £31.50
% change year-on-year
-7.27% -12.69%

Customer Segmentation
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Customer Segmentation within the UK as a proportion of the total demand within the Processes & Methodologies category.

Customer Segmentation Jobs Demand Trend in the UK

Customer Segmentation
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Segmentation within the UK.

Customer Segmentation Daily Rate Trend in the UK

Customer Segmentation
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Customer Segmentation within the UK over the 3 months to 23 January 2015.

Customer Segmentation Daily Rate Histogram in the UK

Customer Segmentation
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Customer Segmentation within the UK.

Customer Segmentation Hourly Rate Trend in the UK

Customer Segmentation
Top 20 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Customer Segmentation within the UK over the 3 months to 23 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -38 11 £400 - 8
West Yorkshire - 4 £400 - 3
Yorkshire - 4 £400 - 3
West Midlands +1 2 - -
North West - 2 £363 -
London -13 1 £500 +25.00% 3
South East -27 1 - - 1
South West - 1 £430 - 1
Leeds - 1 £400 - 2
Cheshire - 1 £300 -
East Sussex - - - -
Hertfordshire - - - -
Warwickshire - - - -
Solihull - - - -
Walsall - - - -
Berkshire - - - -
Bexhill-On-Sea - - - -
Bingley - - - - 1
East of England - - - -
Wimbledon - - - -

Customer Segmentation
Top 30 Related IT Skills

For the 6 months to 23 January 2015, IT contractor jobs within the UK citing Customer Segmentation also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Segmentation.

1 17 (50.00%) Finance
2 16 (47.06%) CRM
3 15 (44.12%) Marketing
4 14 (41.18%) SQL
4 14 (41.18%) Analytics
5 12 (35.29%) Analytical Skills
5 12 (35.29%) SAS
6 9 (26.47%) Retail
7 8 (23.53%) Data Modelling
7 8 (23.53%) Customer Insight
8 7 (20.59%) Data Warehouse
8 7 (20.59%) Statistical Analysis
9 6 (17.65%) Customer Analysis
10 5 (14.71%) Business Intelligence
10 5 (14.71%) SPSS
10 5 (14.71%) Online Marketing
11 4 (11.76%) Performance Monitoring
11 4 (11.76%) E-Commerce
11 4 (11.76%) SEO
11 4 (11.76%) Web Analytics
12 3 (8.82%) Project Planning
12 3 (8.82%) Direct Marketing
12 3 (8.82%) Customer Engagement
12 3 (8.82%) Digital Marketing
12 3 (8.82%) Games
12 3 (8.82%) Multimedia
12 3 (8.82%) Python
12 3 (8.82%) Mentoring
13 2 (5.88%) Business Transformation
13 2 (5.88%) Propensity Modelling

Customer Segmentation
Top Related IT Skills by Category

For the 6 months to 23 January 2015, IT contractor jobs within the UK citing Customer Segmentation also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Segmentation. Up to 20 skills are shown per category.

Application Platforms
1 12 (35.29%) SAS
Applications
1 5 (14.71%) SPSS
Business Applications
1 1 (2.94%) Google Analytics
1 1 (2.94%) SAP CRM
1 1 (2.94%) WebTrends
Database & Business Intelligence
1 7 (20.59%) Data Warehouse
2 1 (2.94%) Big Data
2 1 (2.94%) Base SAS
2 1 (2.94%) SQL Server
General
1 17 (50.00%) Finance
2 15 (44.12%) Marketing
3 9 (26.47%) Retail
4 3 (8.82%) Games
4 3 (8.82%) Multimedia
5 2 (5.88%) Advertising
6 1 (2.94%) Retail Banking
6 1 (2.94%) Financial Institution
6 1 (2.94%) Banking
Job Titles
1 20 (58.82%) Analyst
2 9 (26.47%) Data Analyst
3 5 (14.71%) Senior Analyst
4 4 (11.76%) Senior Data Analyst
4 4 (11.76%) CRM Consultant
4 4 (11.76%) Consultant
4 4 (11.76%) Insight Analyst
5 3 (8.82%) Business Analyst
5 3 (8.82%) SQL Data Analyst
6 2 (5.88%) Senior Insight Analyst
6 2 (5.88%) Customer Analyst
7 1 (2.94%) CRM Manager
7 1 (2.94%) Customer Insight Analyst
7 1 (2.94%) Marketing Manager
7 1 (2.94%) MI Analyst
7 1 (2.94%) CRM Analyst
Miscellaneous
1 12 (35.29%) Analytical Skills
2 2 (5.88%) Online Games
3 1 (2.94%) Mathematics
3 1 (2.94%) Copywriting
3 1 (2.94%) Credit Risk
3 1 (2.94%) Digital Media
3 1 (2.94%) New Media
3 1 (2.94%) Data Extraction
3 1 (2.94%) Economics
3 1 (2.94%) Video on Demand
Processes & Methodologies
1 16 (47.06%) CRM
2 14 (41.18%) Analytics
3 8 (23.53%) Data Modelling
3 8 (23.53%) Customer Insight
4 7 (20.59%) Statistical Analysis
5 6 (17.65%) Customer Analysis
6 5 (14.71%) Business Intelligence
6 5 (14.71%) Online Marketing
7 4 (11.76%) Performance Monitoring
7 4 (11.76%) E-Commerce
7 4 (11.76%) SEO
7 4 (11.76%) Web Analytics
8 3 (8.82%) Project Planning
8 3 (8.82%) Direct Marketing
8 3 (8.82%) Customer Engagement
8 3 (8.82%) Digital Marketing
8 3 (8.82%) Mentoring
9 2 (5.88%) Business Transformation
9 2 (5.88%) Propensity Modelling
9 2 (5.88%) Project Management
Programming Languages
1 14 (41.18%) SQL
2 3 (8.82%) Python
3 2 (5.88%) R
4 1 (2.94%) SAS Macro
4 1 (2.94%) VBA
Qualifications
1 1 (2.94%) Degree
Vendors
1 1 (2.94%) Google
1 1 (2.94%) Facebook
1 1 (2.94%) Twitter
1 1 (2.94%) Oracle
1 1 (2.94%) SAP
1 1 (2.94%) Adobe
1 1 (2.94%) MicroStrategy
1 1 (2.94%) Neolane