The first table below looks at the demand for Customer Segmentation skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Customer Segmentation over the 3 months to 24 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Jul 2014
Same period 2013 Same period 2012
Customer Segmentation
Rank 568 554 563
Rank change year-on-year
-14 +9
Contract jobs citing Customer Segmentation 22 16 21
As % of all contract IT jobs located in the UK 0.040% 0.031% 0.036%
As % of the Processes & Methodologies category 0.054% 0.043% 0.052%
Number of daily rates quoted 13 8 20
Average daily rate
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£465 £463 £425
Average daily rate % change year-on-year
+0.54% +8.82%
90% offered a daily rate of more than £338 £336 £338
10% offered a daily rate of more than £498 £523 £450
UK excluding London average daily rate £433 - £400
Number of hourly rates quoted 1 0 0
Average hourly rate £15.00 - -
UK excluding London average hourly rate £15.00 - -
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40540 37166 40747
As % of all contract IT jobs located in the UK 74.11% 72.91% 70.43%
Number of daily rates quoted 25134 22527 23434
Average daily rate £400 £403 £400
Average daily rate % change year-on-year
-0.62% +0.62%
90% offered a daily rate of more than £275 £270 £268
10% offered a daily rate of more than £555 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1157 1072 1446
Average hourly rate £25.00 £30.00 £30.56
Average hourly rate % change year-on-year
-16.66% -1.83%
90% offered a hourly rate of more than £12.50 £12.50 £13.42
10% offered a hourly rate of more than £47.50 £48.00 £46.90
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%

Customer Segmentation
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Customer Segmentation within the UK as a proportion of the total demand within the Processes & Methodologies category.

Customer Segmentation Jobs Demand Trend in the UK

Customer Segmentation
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Segmentation within the UK.

Customer Segmentation Daily Rate Trend in the UK

Customer Segmentation
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Customer Segmentation within the UK over the 3 months to 24 July 2014.

Customer Segmentation Daily Rate Histogram in the UK

Customer Segmentation
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Customer Segmentation within the UK.

Customer Segmentation Hourly Rate Trend in the UK

Customer Segmentation
Top 21 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Customer Segmentation within the UK over the 3 months to 24 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -11 21 £465 +0.54% 7
London +11 15 £466 +0.75% 5
City of London +26 4 £500 +2.56% 2
South East -14 4 £465 -
Buckinghamshire -10 1 £363 -
West Midlands - 1 - -
Lancashire - - - - 1
South Yorkshire - - - -
Surrey - - - -
Yorkshire - - - -
North West - - - - 1
Birmingham - - - -
Blackpool - - - - 1
Brentford - - - -
Manchester - - - -
Milton Keynes - - - -
Sheffield - - - -
Twickenham - - - -
Uxbridge - - - -
Weybridge - - - -
Worcester Park - - - -

Customer Segmentation
Top 30 Related IT Skills

For the 6 months to 24 July 2014, IT contractor jobs within the UK citing Customer Segmentation also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Segmentation.

1 20 (55.56%) Analytics
2 19 (52.78%) Marketing
3 14 (38.89%) SAS
4 11 (30.56%) Finance
4 11 (30.56%) Data Analysis
5 10 (27.78%) Business Intelligence
6 9 (25.00%) SQL
7 8 (22.22%) SPSS
7 8 (22.22%) Billing
7 8 (22.22%) Retail
7 8 (22.22%) Statistical Analysis
8 7 (19.44%) Data Mining
9 6 (16.67%) B2B
9 6 (16.67%) Advertising
9 6 (16.67%) Project Management
9 6 (16.67%) Statistics
9 6 (16.67%) Digital Marketing
9 6 (16.67%) Market Research
10 5 (13.89%) Customer Insight
10 5 (13.89%) Predictive Modelling
10 5 (13.89%) Usability Testing
10 5 (13.89%) Multivariate Testing
10 5 (13.89%) Campaign Management
10 5 (13.89%) SAP
10 5 (13.89%) CRM
11 4 (11.11%) Wi-Fi
11 4 (11.11%) Migration
11 4 (11.11%) Banking
11 4 (11.11%) Strategic Planning
11 4 (11.11%) Degree

Customer Segmentation
Top Related IT Skills by Category

For the 6 months to 24 July 2014, IT contractor jobs within the UK citing Customer Segmentation also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Segmentation. Up to 20 skills are shown per category.

Application Platforms
1 14 (38.89%) SAS
Applications
1 8 (22.22%) SPSS
2 2 (5.56%) MS PowerPoint
Business Applications
1 4 (11.11%) SAP IS-U
2 2 (5.56%) SAP FI
2 2 (5.56%) SAP FI-CA
3 1 (2.78%) Google Analytics
3 1 (2.78%) SAP CRM
Communications & Networking
1 4 (11.11%) Wi-Fi
2 1 (2.78%) Intranet
2 1 (2.78%) Internet
Database & Business Intelligence
1 7 (19.44%) Data Mining
2 3 (8.33%) Base SAS
3 2 (5.56%) Data Warehouse
4 1 (2.78%) Big Data
4 1 (2.78%) Oracle BI EE
4 1 (2.78%) Amazon Redshift
4 1 (2.78%) SAP BI
General
1 19 (52.78%) Marketing
2 11 (30.56%) Finance
3 8 (22.22%) Billing
3 8 (22.22%) Retail
4 6 (16.67%) Advertising
5 4 (11.11%) Banking
6 3 (8.33%) Multimedia
6 3 (8.33%) Publishing
7 2 (5.56%) Automotive
7 2 (5.56%) Retail Banking
8 1 (2.78%) Financial Institution
8 1 (2.78%) Back Office
8 1 (2.78%) Telecoms
Job Titles
1 13 (36.11%) Analyst
2 5 (13.89%) Data Analyst
3 4 (11.11%) Architect
3 4 (11.11%) Consultant
3 4 (11.11%) Solutions Architect
3 4 (11.11%) SAP Consultant
3 4 (11.11%) Business Architect
3 4 (11.11%) Business Solution Architect
4 3 (8.33%) SAP ISU Consultant
4 3 (8.33%) SAP FI Consultant
4 3 (8.33%) SAS Analyst
5 2 (5.56%) Senior Analyst
5 2 (5.56%) Data Modeller
5 2 (5.56%) Product Manager
5 2 (5.56%) Data Manager
5 2 (5.56%) Senior SAS Analyst
5 2 (5.56%) MI Analyst
5 2 (5.56%) User Experience Manager
5 2 (5.56%) SPSS Analyst
5 2 (5.56%) Data Analytics Manager
Miscellaneous
1 6 (16.67%) Statistics
2 4 (11.11%) Data Conversion
3 2 (5.56%) Management Information System
3 2 (5.56%) Mathematics
3 2 (5.56%) FMCG
4 1 (2.78%) Digital Media
4 1 (2.78%) Visualisation
4 1 (2.78%) Mobile Banking
4 1 (2.78%) Credit Risk
4 1 (2.78%) Economics
Processes & Methodologies
1 20 (55.56%) Analytics
2 11 (30.56%) Data Analysis
3 10 (27.78%) Business Intelligence
4 8 (22.22%) Statistical Analysis
5 6 (16.67%) B2B
5 6 (16.67%) Project Management
5 6 (16.67%) Digital Marketing
5 6 (16.67%) Market Research
6 5 (13.89%) Customer Insight
6 5 (13.89%) Predictive Modelling
6 5 (13.89%) Usability Testing
6 5 (13.89%) Multivariate Testing
6 5 (13.89%) Campaign Management
6 5 (13.89%) CRM
7 4 (11.11%) Migration
7 4 (11.11%) Strategic Planning
7 4 (11.11%) Campaign Analysis
7 4 (11.11%) Integration Testing
7 4 (11.11%) Cash Management
8 3 (8.33%) Customer Analytics
Programming Languages
1 9 (25.00%) SQL
2 3 (8.33%) Python
3 2 (5.56%) R
4 1 (2.78%) PHP
Qualifications
1 4 (11.11%) Degree
Vendors
1 5 (13.89%) SAP
2 2 (5.56%) Mapinfo
3 1 (2.78%) Tableau
3 1 (2.78%) Omniture
3 1 (2.78%) DoubleClick
3 1 (2.78%) Google
3 1 (2.78%) Alterian