The table below looks at the statistics for Customer Segmentation skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Customer Segmentation over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Customer Segmentation
Rank 583 583 551
Rank change year-on-year
0 -32
Contract jobs citing Customer Segmentation 10 16 13
As % of all contract IT jobs located in the UK 0.018% 0.028% 0.027%
As % of the Processes & Methodologies category 0.023% 0.038% 0.036%
Number of daily rates quoted 9 8 7
Average daily rate
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£400 £451 £400
Average daily rate % change year-on-year
-11.35% +12.81%
90% offered a daily rate of more than £300 £336 £265
10% offered a daily rate of more than £465 £475 £455
UK excluding London average daily rate £403 £465 £400
% change year-on-year
-13.44% +16.25%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42607 42090 35753
As % of all contract IT jobs located in the UK 76.23% 74.66% 73.57%
Number of daily rates quoted 26554 26094 21361
Average daily rate £415 £400 £405
Average daily rate % change year-on-year
+3.75% -1.23%
90% offered a daily rate of more than £280 £275 £275
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £393 £375 £363
% change year-on-year
+4.66% +3.44%
Number of hourly rates quoted 1209 1182 1111
Average hourly rate £29.00 £27.50 £32.00
Average hourly rate % change year-on-year
+5.45% -14.06%
90% offered a hourly rate of more than £12.28 £12.31 £13.50
10% offered a hourly rate of more than £47.70 £52.50 £53.80
UK excluding London average hourly rate £31.44 £30.00 £32.00
% change year-on-year
+4.80% -6.25%

Customer Segmentation
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Customer Segmentation within the UK as a proportion of the total demand within the Processes & Methodologies category.

Customer Segmentation Jobs Demand Trend in the UK

Customer Segmentation
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Segmentation within the UK.

Customer Segmentation Daily Rate Trend in the UK

Customer Segmentation
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Customer Segmentation within the UK over the 3 months to 17 April 2015.

Customer Segmentation Daily Rate Histogram in the UK

Customer Segmentation
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Customer Segmentation within the UK.

Customer Segmentation Hourly Rate Trend in the UK

Customer Segmentation
Top 25 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Customer Segmentation within the UK over the 3 months to 17 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -10 10 £400 -11.35% 8
London +2 6 £400 - 5
City of London +21 2 £350 -12.50% 3
North West - 2 £338 - 1
South West +3 1 £430 -9.47%
South East -22 1 £525 +16.34% 1
Berkshire - 1 £525 - 1
West Yorkshire - - - -
Wiltshire - - - -
Yorkshire - - - -
South Wales - - - -
Manchester - - - - 1
Slough - - - - 1
Swindon - - - -
Bingley - - - -
Birmingham - - - -
Brentford - - - -
Bristol - - - -
Cardiff - - - -
Harrow - - - -
Leeds - - - -
Wales - - - -
West Midlands - - - -
Ealing - - - -
Wimbledon - - - -

Customer Segmentation
Top 30 Related IT Skills

For the 6 months to 17 April 2015, IT contractor jobs within the UK citing Customer Segmentation also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Segmentation.

1 11 (52.38%) Customer Insight
2 10 (47.62%) SAS
2 10 (47.62%) Finance
2 10 (47.62%) Marketing
3 7 (33.33%) Analytics
3 7 (33.33%) Analytical Skills
4 6 (28.57%) Retail
4 6 (28.57%) CRM
5 5 (23.81%) SQL
5 5 (23.81%) Propensity Modelling
6 4 (19.05%) Data Modelling
6 4 (19.05%) Banking
6 4 (19.05%) Base SAS
7 3 (14.29%) SPSS
7 3 (14.29%) Data Mining
7 3 (14.29%) Business Intelligence
7 3 (14.29%) Online Marketing
7 3 (14.29%) Statistical Modelling
8 2 (9.52%) Big Data
8 2 (9.52%) Business Analytics
8 2 (9.52%) Business Transformation
8 2 (9.52%) Performance Monitoring
8 2 (9.52%) Customer Analysis
8 2 (9.52%) B2B
8 2 (9.52%) E-Commerce
8 2 (9.52%) CHAID
8 2 (9.52%) Financial Institution
8 2 (9.52%) Telecoms
8 2 (9.52%) SEO
8 2 (9.52%) SAS Enterprise Guide

Customer Segmentation
Top Related IT Skills by Category

For the 6 months to 17 April 2015, IT contractor jobs within the UK citing Customer Segmentation also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Segmentation. Up to 20 skills are shown per category.

Application Platforms
1 10 (47.62%) SAS
2 1 (4.76%) Apache Spark
Applications
1 3 (14.29%) SPSS
2 1 (4.76%) MS Excel
2 1 (4.76%) MS Visio
Business Applications
1 1 (4.76%) Cognos Business Intelligence
Cloud Services
1 1 (4.76%) Amazon EC2
1 1 (4.76%) Amazon AWS
1 1 (4.76%) Amazon EMR
Communications & Networking
1 1 (4.76%) Ethernet
1 1 (4.76%) MPLS
Database & Business Intelligence
1 4 (19.05%) Base SAS
2 3 (14.29%) Data Mining
3 2 (9.52%) SAS Enterprise Guide
3 2 (9.52%) Big Data
4 1 (4.76%) Amazon Redshift
4 1 (4.76%) QlikView
4 1 (4.76%) Data Warehouse
General
1 10 (47.62%) Finance
1 10 (47.62%) Marketing
2 6 (28.57%) Retail
3 4 (19.05%) Banking
4 2 (9.52%) Retail Banking
4 2 (9.52%) Financial Institution
4 2 (9.52%) Telecoms
5 1 (4.76%) Advertising
5 1 (4.76%) Games
5 1 (4.76%) Multimedia
5 1 (4.76%) Japanese Language
Job Titles
1 10 (47.62%) Analyst
2 6 (28.57%) Insight Analyst
3 4 (19.05%) Data Analyst
3 4 (19.05%) Business Analyst
4 3 (14.29%) Insight Data Analyst
5 2 (9.52%) Developer
5 2 (9.52%) SAS Developer
5 2 (9.52%) Customer Insight Analyst
5 2 (9.52%) Customer Analyst
6 1 (4.76%) CRM Manager
6 1 (4.76%) SAS Data Analyst
6 1 (4.76%) Business Data Analyst
6 1 (4.76%) SAS BI Analyst
6 1 (4.76%) SAS Insight Analyst
6 1 (4.76%) Data Scientist
6 1 (4.76%) Product Manager
6 1 (4.76%) Senior Data Analyst
6 1 (4.76%) SAS Analyst
6 1 (4.76%) Marketing Manager
6 1 (4.76%) Senior Analyst
Libraries, Frameworks & Software Standards
1 1 (4.76%) Web Services
Miscellaneous
1 7 (33.33%) Analytical Skills
2 2 (9.52%) Statistics
2 2 (9.52%) Mathematics
2 2 (9.52%) Credit Risk
3 1 (4.76%) Visualisation
3 1 (4.76%) Video on Demand
3 1 (4.76%) Digital Media
3 1 (4.76%) New Media
3 1 (4.76%) Xbox
3 1 (4.76%) Copywriting
3 1 (4.76%) Economics
Operating Systems
1 1 (4.76%) Linux
Processes & Methodologies
1 11 (52.38%) Customer Insight
2 7 (33.33%) Analytics
3 6 (28.57%) CRM
4 5 (23.81%) Propensity Modelling
5 4 (19.05%) Data Modelling
6 3 (14.29%) Business Intelligence
6 3 (14.29%) Statistical Modelling
6 3 (14.29%) Online Marketing
7 2 (9.52%) Web Analytics
7 2 (9.52%) Statistical Analysis
7 2 (9.52%) Customer Analysis
7 2 (9.52%) Business Analytics
7 2 (9.52%) Business Transformation
7 2 (9.52%) B2B
7 2 (9.52%) E-Commerce
7 2 (9.52%) CHAID
7 2 (9.52%) SEO
7 2 (9.52%) Logistic Regression
7 2 (9.52%) Performance Monitoring
8 1 (4.76%) Anomaly Detection
Programming Languages
1 5 (23.81%) SQL
2 2 (9.52%) SAS Macro
3 1 (4.76%) Scala
3 1 (4.76%) R
3 1 (4.76%) Golang
3 1 (4.76%) VBA
3 1 (4.76%) Python
3 1 (4.76%) Java
Qualifications
1 1 (4.76%) PhD
1 1 (4.76%) Degree
Vendors
1 1 (4.76%) Cognos
1 1 (4.76%) IBM
1 1 (4.76%) MicroStrategy
1 1 (4.76%) Netezza
1 1 (4.76%) Tableau
1 1 (4.76%) Facebook
1 1 (4.76%) Twitter
1 1 (4.76%) Vertica