The table below looks at the statistics for Customer Segmentation skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Customer Segmentation over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Customer Segmentation
Rank 610 607 561
Rank change year-on-year
-3 -46
Contract jobs citing Customer Segmentation 14 9 25
As % of all contract IT jobs located in the UK 0.027% 0.017% 0.051%
As % of the Processes & Methodologies category 0.033% 0.022% 0.066%
Number of daily rates quoted 10 8 12
Average daily rate £363 £400 £400
Average daily rate % change year-on-year
-9.37% -
90% offered a daily rate of more than £261 £400 £328
10% offered a daily rate of more than £405 £425 £450
UK excluding London average daily rate £325 £400 £350
% change year-on-year
-18.75% +14.28%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41848 40077 37882
As % of all contract IT jobs located in the UK 81.28% 77.58% 76.54%
Number of daily rates quoted 27401 25574 22963
Average daily rate £425 £420 £400
Average daily rate % change year-on-year
+1.19% +5.00%
90% offered a daily rate of more than £300 £280 £270
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1200 1065 1153
Average hourly rate £39.34 £26.00 £27.50
Average hourly rate % change year-on-year
+51.30% -5.45%
90% offered a hourly rate of more than £13.00 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.25 £52.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Customer Segmentation
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Customer Segmentation within the UK as a proportion of the total demand within the Processes & Methodologies category.

Customer Segmentation Jobs Demand Trend in the UK

Customer Segmentation
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Segmentation within the UK.

Customer Segmentation Daily Rate Trend in the UK

Customer Segmentation
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Customer Segmentation within the UK over the 3 months to 9 February 2016.

Customer Segmentation Daily Rate Histogram in the UK

Customer Segmentation
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Customer Segmentation within the UK.

Customer Segmentation Hourly Rate Trend in the UK

Customer Segmentation
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Customer Segmentation within the UK over the 3 months to 9 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -25 14 £363 -9.37% 7
Yorkshire -9 7 £300 -25.00%
Sheffield - 7 £300 -
South Yorkshire - 7 £300 -
London +10 6 £401 +0.12% 4
East of England - 1 £375 - 1
Hertfordshire - 1 £375 -

Customer Segmentation
Top 30 Related IT Skills

For the 6 months to 9 February 2016, IT contractor jobs within the UK citing Customer Segmentation also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Segmentation.

1 12 (66.67%) Analytics
2 9 (50.00%) Data Quality
2 9 (50.00%) Finance
2 9 (50.00%) Marketing
3 7 (38.89%) Degree
3 7 (38.89%) Base SAS
3 7 (38.89%) SQL
3 7 (38.89%) MS Office
3 7 (38.89%) SAS
3 7 (38.89%) Analytical Skills
3 7 (38.89%) Anti-Money Laundering
4 5 (27.78%) Software Delivery
4 5 (27.78%) MS Excel
4 5 (27.78%) CRM
4 5 (27.78%) Agile Software Development
4 5 (27.78%) SQLBase
4 5 (27.78%) Dynamics CRM
5 4 (22.22%) Web Analytics
5 4 (22.22%) Sitecore
5 4 (22.22%) Microsoft
5 4 (22.22%) Adobe
5 4 (22.22%) Salesforce.com
6 3 (16.67%) Interwoven
6 3 (16.67%) TeamSite
6 3 (16.67%) Legal
6 3 (16.67%) HTML
6 3 (16.67%) IBM
6 3 (16.67%) COM
6 3 (16.67%) Data Modelling
6 3 (16.67%) Use Case

Customer Segmentation
Top Related IT Skills by Category

For the 6 months to 9 February 2016, IT contractor jobs within the UK citing Customer Segmentation also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Segmentation. Up to 20 skills are shown per category.

Application Platforms
1 7 (38.89%) SAS
2 1 (5.56%) CMS
2 1 (5.56%) Sitecore CMS
Applications
1 7 (38.89%) MS Office
2 5 (27.78%) MS Excel
Business Applications
1 5 (27.78%) Dynamics CRM
2 3 (16.67%) Unica
Cloud Services
1 1 (5.56%) SmartFocus
Communications & Networking
1 2 (11.11%) Internet
Database & Business Intelligence
1 7 (38.89%) Base SAS
2 5 (27.78%) SQLBase
3 1 (5.56%) Data Warehouse
3 1 (5.56%) SQL Server
3 1 (5.56%) SQL Server 2005
3 1 (5.56%) SQL Server 2008
3 1 (5.56%) SQL Server Analysis Services
3 1 (5.56%) SQL Server Integration Services
3 1 (5.56%) SQL Server Reporting Services
General
1 9 (50.00%) Finance
1 9 (50.00%) Marketing
2 3 (16.67%) Legal
3 1 (5.56%) Retail
Job Titles
1 9 (50.00%) Analyst
2 5 (27.78%) Data Analyst
3 3 (16.67%) Consultant
3 3 (16.67%) Web Editor
4 2 (11.11%) Cloud Consultant
4 2 (11.11%) Marketing Consultant
5 1 (5.56%) Business Analyst
5 1 (5.56%) Business Data Analyst
5 1 (5.56%) Content Editor
5 1 (5.56%) Developer
5 1 (5.56%) Digital Project Manager
5 1 (5.56%) Excel Analyst
5 1 (5.56%) FMCG Analyst
5 1 (5.56%) Head of Business Intelligence
5 1 (5.56%) Junior
5 1 (5.56%) Junior Data Analyst
5 1 (5.56%) Project Manager
5 1 (5.56%) Retail Business Analyst
5 1 (5.56%) Salesforce.com Consultant
5 1 (5.56%) Web Content Editor
Libraries, Frameworks & Software Standards
1 3 (16.67%) COM
1 3 (16.67%) HTML
Miscellaneous
1 7 (38.89%) Analytical Skills
2 3 (16.67%) User Experience
3 2 (11.11%) New Media
4 1 (5.56%) FMCG
4 1 (5.56%) Visualisation
Processes & Methodologies
1 12 (66.67%) Analytics
2 7 (38.89%) Anti-Money Laundering
3 5 (27.78%) Agile Software Development
3 5 (27.78%) CRM
3 5 (27.78%) Software Delivery
4 4 (22.22%) Web Analytics
5 3 (16.67%) Campaign Management
5 3 (16.67%) Data Analysis
5 3 (16.67%) Data Modelling
5 3 (16.67%) Marketing Analytics
5 3 (16.67%) Online Marketing
5 3 (16.67%) Use Case
6 2 (11.11%) Build Automation
6 2 (11.11%) Business Intelligence
7 1 (5.56%) Agile Project Management
7 1 (5.56%) Customer Engagement
7 1 (5.56%) Data Analytics
7 1 (5.56%) Data Cleansing
7 1 (5.56%) Predictive Analytics
7 1 (5.56%) Statistical Modelling
Programming Languages
1 7 (38.89%) SQL
2 1 (5.56%) VBA
Qualifications
1 7 (38.89%) Degree
Quality Assurance & Compliance
1 9 (50.00%) Data Quality
Systems Management
1 3 (16.67%) TeamSite
Vendors
1 4 (22.22%) Adobe
1 4 (22.22%) Microsoft
1 4 (22.22%) Salesforce.com
1 4 (22.22%) Sitecore
2 3 (16.67%) IBM
2 3 (16.67%) Interwoven
2 3 (16.67%) Salesforce Marketing Cloud
3 1 (5.56%) Cognos
3 1 (5.56%) Oracle