The table below looks at the statistics for SEO skills in IT contracts advertised for the Glasgow region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 23 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 61 65 -
Rank change year-on-year
+4 -
Contract jobs citing SEO 1 3 0
As % of all contract IT jobs located in Glasgow 0.15% 0.34% -
As % of the Processes & Methodologies category 0.19% 0.42% -
Number of daily rates quoted 0 1 0
Median daily rate - £165 -
UK excluding London median daily rate £344 £315 £300
% change year-on-year
+9.12% +5.00%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £32.00 £40.50
% change year-on-year
-38.71% -20.98%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Contract IT job ads with a match in the
Processes & Methodologies category
515 717 640
As % of all contract IT jobs located in Glasgow 79.48% 82.32% 81.12%
Number of daily rates quoted 324 356 291
Median daily rate £350 £350 £350
90% offered a daily rate of more than £247 £260 £243
10% offered a daily rate of more than £464 £450 £447
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 4 22 7
Median hourly rate £15.25 £39.00 £18.00
Median hourly rate % change year-on-year
-60.89% +116.66%
90% offered a hourly rate of more than £14.00 £15.40 £14.00
10% offered a hourly rate of more than £43.00 £58.00 £30.00
UK excluding London median hourly rate £28.50 £30.00 £27.50
% change year-on-year
-5.00% +9.09%

SEO
Jobs Demand Trend in Glasgow

The demand trend of contract jobs across the Glasgow region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Glasgow region.

SEO Daily Rate Trend in Glasgow

SEO
Top 26 Related IT Skills in Glasgow

For the 6 months to 23 July 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Glasgow region with a requirement for SEO.

1 7 (77.78%) Analytics
2 5 (55.56%) Google
2 5 (55.56%) Web Development
2 5 (55.56%) User Experience
2 5 (55.56%) Google Analytics
3 4 (44.44%) Copywriting
4 3 (33.33%) Agile Software Development
5 2 (22.22%) Adobe Experience Manager
6 1 (11.11%) Sass
6 1 (11.11%) Front End Development
6 1 (11.11%) Drupal
6 1 (11.11%) Umbraco
6 1 (11.11%) Time Management
6 1 (11.11%) Open Source
6 1 (11.11%) HTML5
6 1 (11.11%) Social Media
6 1 (11.11%) Content Management
6 1 (11.11%) CMS
6 1 (11.11%) HTML
6 1 (11.11%) JavaScript
6 1 (11.11%) PHP
6 1 (11.11%) CSS
6 1 (11.11%) OO
6 1 (11.11%) SharePoint
6 1 (11.11%) OOD
6 1 (11.11%) Adobe

SEO
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (22.22%) Adobe Experience Manager
2 1 (11.11%) CMS
2 1 (11.11%) Drupal
2 1 (11.11%) SharePoint
2 1 (11.11%) Umbraco
Cloud Services
1 5 (55.56%) Google Analytics
Job Titles
1 6 (66.67%) Analyst
2 5 (55.56%) Content Editor
3 2 (22.22%) Copywriter
3 2 (22.22%) Online Copywriter
4 1 (11.11%) Developer
4 1 (11.11%) Digital Copywriter
4 1 (11.11%) Front End Developer (Client-Side Developer)
4 1 (11.11%) IT Analyst
Libraries, Frameworks & Software Standards
1 1 (11.11%) CSS
1 1 (11.11%) HTML
1 1 (11.11%) HTML5
1 1 (11.11%) Sass
Miscellaneous
1 5 (55.56%) User Experience
2 4 (44.44%) Copywriting
3 1 (11.11%) Social Media
Processes & Methodologies
1 7 (77.78%) Analytics
2 5 (55.56%) Web Development
3 3 (33.33%) Agile Software Development
4 1 (11.11%) Content Management
4 1 (11.11%) Front End Development
4 1 (11.11%) OO
4 1 (11.11%) OOD
4 1 (11.11%) Open Source
4 1 (11.11%) Time Management
Programming Languages
1 1 (11.11%) JavaScript
1 1 (11.11%) PHP
Vendors
1 5 (55.56%) Google
2 1 (11.11%) Adobe