The table below looks at the statistics for SEO skills in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 49 65 -
Rank change year-on-year
+16 -
Contract jobs citing SEO 7 1 0
As % of all contract IT jobs located in Glasgow 1.13% 0.13% -
As % of the Processes & Methodologies category 1.45% 0.16% -
Number of daily rates quoted 6 0 0
Average daily rate £175 - -
UK excluding London average daily rate £350 £288 £325
% change year-on-year
+21.73% -11.53%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £22.00 £48.75
% change year-on-year
- -54.87%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Contract IT job ads with a match in the
Processes & Methodologies category
483 626 472
As % of all contract IT jobs located in Glasgow 77.90% 81.62% 77.76%
Number of daily rates quoted 250 384 233
Average daily rate £338 £375 £350
Average daily rate % change year-on-year
-10.00% +7.14%
90% offered a daily rate of more than £200 £275 £238
10% offered a daily rate of more than £450 £475 £450
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 6 11 8
Average hourly rate £33.71 £17.50 £15.00
Average hourly rate % change year-on-year
+92.62% +16.66%
90% offered a hourly rate of more than £32.50 £12.10 £10.93
10% offered a hourly rate of more than £49.41 £27.50 £32.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

SEO
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Glasgow region.

SEO Daily Rate Trend in Glasgow

SEO
Top 26 Related IT Skills in Glasgow

For the 6 months to 14 February 2016, IT contractor jobs across the Glasgow region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 9 (100.00%) Analytics
2 8 (88.89%) User Experience
3 6 (66.67%) Google Analytics
3 6 (66.67%) Google
4 5 (55.56%) Copywriting
4 5 (55.56%) Web Development
5 3 (33.33%) Degree
6 2 (22.22%) Technical Architecture
6 2 (22.22%) Drupal
6 2 (22.22%) Time Management
6 2 (22.22%) Web Accessibility
6 2 (22.22%) Social Media
6 2 (22.22%) Adobe Experience Manager
6 2 (22.22%) Risk Management
6 2 (22.22%) CMS
6 2 (22.22%) Scrum
6 2 (22.22%) Agile Software Development
6 2 (22.22%) Content Management
6 2 (22.22%) Software Engineering
6 2 (22.22%) HTML
6 2 (22.22%) CSS
6 2 (22.22%) Adobe
6 2 (22.22%) W3C
6 2 (22.22%) Project Management
6 2 (22.22%) Relational Database
6 2 (22.22%) Coaching

SEO
Top Related IT Skills in Glasgow by Category

For the 6 months to 14 February 2016, IT contractor jobs across the Glasgow region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (22.22%) Adobe Experience Manager
1 2 (22.22%) CMS
1 2 (22.22%) Drupal
Cloud Services
1 6 (66.67%) Google Analytics
Database & Business Intelligence
1 2 (22.22%) Relational Database
Job Titles
1 7 (77.78%) Content Editor
2 6 (66.67%) Analyst
3 2 (22.22%) Agile Project Manager
3 2 (22.22%) Project Manager
Libraries, Frameworks & Software Standards
1 2 (22.22%) CSS
1 2 (22.22%) HTML
Miscellaneous
1 8 (88.89%) User Experience
2 5 (55.56%) Copywriting
3 2 (22.22%) Social Media
3 2 (22.22%) W3C
Processes & Methodologies
1 9 (100.00%) Analytics
2 5 (55.56%) Web Development
3 2 (22.22%) Agile Software Development
3 2 (22.22%) Coaching
3 2 (22.22%) Content Management
3 2 (22.22%) Project Management
3 2 (22.22%) Risk Management
3 2 (22.22%) Scrum
3 2 (22.22%) Software Engineering
3 2 (22.22%) Technical Architecture
3 2 (22.22%) Time Management
3 2 (22.22%) Web Accessibility
Qualifications
1 3 (33.33%) Degree
Vendors
1 6 (66.67%) Google
2 2 (22.22%) Adobe