The table below looks at the statistics for SEO skills in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 7 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
7 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 69 - 73
Rank change year-on-year
- 0
Contract jobs citing SEO 4 0 4
As % of all contract IT jobs located in Glasgow 0.45% - 0.43%
As % of the Processes & Methodologies category 0.54% - 0.58%
Number of daily rates quoted 4 0 4
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£245 - £226
90% offered a daily rate of more than £231 - £220
10% offered a daily rate of more than £266 - £249
UK excluding London average daily rate £259 £328 £260
% change year-on-year
-21.06% +25.96%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £14.00 £43.25 £13.50
% change year-on-year
-67.63% +220.37%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Contract IT job ads with a match in the
Processes & Methodologies category
735 541 695
As % of all contract IT jobs located in Glasgow 82.12% 75.03% 74.09%
Number of daily rates quoted 396 300 378
Average daily rate £375 £350 £338
Average daily rate % change year-on-year
+7.14% +3.70%
90% offered a daily rate of more than £250 £275 £255
10% offered a daily rate of more than £500 £425 £475
UK excluding London average daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 28 3 6
Average hourly rate £27.50 £18.00 £10.00
Average hourly rate % change year-on-year
+52.77% +80.00%
90% offered a hourly rate of more than £12.10 £14.10 £9.25
10% offered a hourly rate of more than £68.00 £30.00 £45.00
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

SEO
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Glasgow region.

SEO Daily Rate Trend in Glasgow

SEO
Top 18 Related IT Skills in Glasgow

For the 6 months to 7 May 2015, IT contractor jobs across the Glasgow region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 5 (100.00%) CMS
1 5 (100.00%) Content Management
1 5 (100.00%) Google
1 5 (100.00%) Google Analytics
1 5 (100.00%) Social Media
1 5 (100.00%) Analytics
2 4 (80.00%) User Experience
2 4 (80.00%) Marketing
2 4 (80.00%) Degree
2 4 (80.00%) Adobe
2 4 (80.00%) Adobe Experience Manager
3 3 (60.00%) Time Management
4 1 (20.00%) Online Marketing
4 1 (20.00%) Continuous Improvement
4 1 (20.00%) WebTrends
4 1 (20.00%) Retail
4 1 (20.00%) Pay per click
4 1 (20.00%) Omniture

SEO
Top Related IT Skills in Glasgow by Category

For the 6 months to 7 May 2015, IT contractor jobs across the Glasgow region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (100.00%) CMS
2 4 (80.00%) Adobe Experience Manager
Business Applications
1 1 (20.00%) WebTrends
Cloud Services
1 5 (100.00%) Google Analytics
General
1 4 (80.00%) Marketing
2 1 (20.00%) Retail
Job Titles
1 4 (80.00%) Content Editor
Miscellaneous
1 5 (100.00%) Social Media
2 4 (80.00%) User Experience
Processes & Methodologies
1 5 (100.00%) Content Management
1 5 (100.00%) Analytics
2 3 (60.00%) Time Management
3 1 (20.00%) Online Marketing
3 1 (20.00%) Continuous Improvement
3 1 (20.00%) Pay per click
Qualifications
1 4 (80.00%) Degree
Vendors
1 5 (100.00%) Google
2 4 (80.00%) Adobe
3 1 (20.00%) Omniture