The table below looks at the statistics for SEO skills in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 67 - 57
Rank change year-on-year
- 0
Contract jobs citing SEO 1 0 6
As % of all contract IT jobs located in Glasgow 0.13% - 0.83%
As % of the Processes & Methodologies category 0.17% - 1.13%
Number of daily rates quoted 1 0 2
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£250 - £125
UK excluding London average daily rate £308 £325 £315
% change year-on-year
-5.38% +3.17%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £21.75 £32.50 £17.25
% change year-on-year
-33.07% +88.40%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Contract IT job ads with a match in the
Processes & Methodologies category
596 435 531
As % of all contract IT jobs located in Glasgow 78.22% 66.92% 73.55%
Number of daily rates quoted 317 229 290
Average daily rate £375 £363 £315
Average daily rate % change year-on-year
+3.44% +15.07%
90% offered a daily rate of more than £250 £250 £200
10% offered a daily rate of more than £625 £484 £425
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 13 10 8
Average hourly rate £35.00 £11.00 £16.00
Average hourly rate % change year-on-year
+218.18% -31.25%
UK excluding London average hourly rate £25.00 £29.00 £27.50
% change year-on-year
-13.79% +5.45%

SEO
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Glasgow region.

SEO Daily Rate Trend in Glasgow

SEO
Top 6 Related IT Skills in Glasgow

For the 6 months to 21 October 2014, IT contractor jobs across the Glasgow region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 1 (100.00%) CMS
1 1 (100.00%) Content Management
1 1 (100.00%) Google
1 1 (100.00%) Google Analytics
1 1 (100.00%) Social Media
1 1 (100.00%) Analytics

SEO
Top Related IT Skills in Glasgow by Category

For the 6 months to 21 October 2014, IT contractor jobs across the Glasgow region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (100.00%) CMS
Business Applications
1 1 (100.00%) Google Analytics
Job Titles
1 1 (100.00%) Analyst
Miscellaneous
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) Content Management
1 1 (100.00%) Analytics
Vendors
1 1 (100.00%) Google