The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 61 60 61
Rank change year-on-year
-1 +1
Contract jobs citing Marketing 6 5 12
As % of all contract IT jobs located in Glasgow 0.70% 0.81% 1.42%
As % of the General category 1.57% 2.09% 3.17%
Number of daily rates quoted 5 4 9
Average daily rate
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£325 £383 £388
Average daily rate % change year-on-year
-15.03% -1.29%
90% offered a daily rate of more than £230 £288 £243
10% offered a daily rate of more than £350 £432 £480
UK excluding London average daily rate £360 £375 £325
% change year-on-year
-4.00% +15.38%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.25 £21.00 £17.33
% change year-on-year
-22.61% +21.21%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Glasgow region.

General Category
Glasgow
Contract IT job ads with a match in the
General category
381 239 378
As % of all contract IT jobs located in Glasgow 44.72% 38.86% 44.84%
Number of daily rates quoted 216 115 227
Average daily rate £425 £363 £350
Average daily rate % change year-on-year
+17.24% +3.57%
90% offered a daily rate of more than £269 £250 £265
10% offered a daily rate of more than £500 £450 £478
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 7 0 4
Average hourly rate £32.50 - £15.00
90% offered a hourly rate of more than £20.69 - £9.70
10% offered a hourly rate of more than £68.00 - £45.00
UK excluding London average hourly rate £24.00 £22.50 £27.50
% change year-on-year
+6.66% -18.18%

Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Glasgow region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Glasgow region.

Marketing Daily Rate Trend in Glasgow

Marketing
Daily Rate Histogram in Glasgow

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Glasgow region over the 3 months to 27 March 2015.

Marketing Daily Rate Histogram in Glasgow

Marketing
Hourly Rate Trend in Glasgow

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Glasgow region.

Marketing Hourly Rate Trend in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 27 March 2015, IT contractor jobs across the Glasgow region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 4 (50.00%) Project Management
2 3 (37.50%) Finance
2 3 (37.50%) CMS
2 3 (37.50%) PRINCE2
2 3 (37.50%) Time Management
2 3 (37.50%) SC Cleared
2 3 (37.50%) Security Cleared
2 3 (37.50%) Analytical Skills
3 2 (25.00%) User Experience
3 2 (25.00%) Capacity Planning
3 2 (25.00%) Analytics
3 2 (25.00%) HP UCMDB
3 2 (25.00%) Social Media
3 2 (25.00%) ITIL V2
3 2 (25.00%) Google Analytics
3 2 (25.00%) StarTeam
3 2 (25.00%) Degree
3 2 (25.00%) Content Management
3 2 (25.00%) Google
3 2 (25.00%) WMI
3 2 (25.00%) HP
3 2 (25.00%) Borland
3 2 (25.00%) PRINCE
3 2 (25.00%) Serena
3 2 (25.00%) Management Information System
3 2 (25.00%) SEO
3 2 (25.00%) ITIL
3 2 (25.00%) Configuration Management
3 2 (25.00%) Asset Management
4 1 (12.50%) Data Management

Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 27 March 2015, IT contractor jobs across the Glasgow region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (37.50%) CMS
2 1 (12.50%) WordPress
2 1 (12.50%) Sitecore CMS
2 1 (12.50%) Adobe CQ
2 1 (12.50%) SAS
Business Applications
1 2 (25.00%) Google Analytics
2 1 (12.50%) WebTrends
Database & Business Intelligence
1 1 (12.50%) SQL Server Reporting Services
1 1 (12.50%) Relational Database
Development Applications
1 2 (25.00%) StarTeam
General
1 3 (37.50%) Finance
2 1 (12.50%) Retail
Job Titles
1 4 (50.00%) Analyst
2 2 (25.00%) Configuration Analyst
3 1 (12.50%) Content Editor
3 1 (12.50%) Junior PHP Developer
3 1 (12.50%) Project Manager
3 1 (12.50%) Junior
3 1 (12.50%) Developer
3 1 (12.50%) Data Analyst
3 1 (12.50%) Project Analyst
3 1 (12.50%) Junior Developer
3 1 (12.50%) PHP Developer
Libraries, Frameworks & Software Standards
1 1 (12.50%) HTML
1 1 (12.50%) CSS
1 1 (12.50%) jQuery
1 1 (12.50%) HTML5
1 1 (12.50%) CSS3
Miscellaneous
1 3 (37.50%) Analytical Skills
2 2 (25.00%) Management Information System
2 2 (25.00%) Social Media
2 2 (25.00%) User Experience
3 1 (12.50%) Economics
3 1 (12.50%) Data Extraction
Processes & Methodologies
1 4 (50.00%) Project Management
2 3 (37.50%) PRINCE2
2 3 (37.50%) Time Management
3 2 (25.00%) Asset Management
3 2 (25.00%) Content Management
3 2 (25.00%) PRINCE
3 2 (25.00%) Configuration Management
3 2 (25.00%) SEO
3 2 (25.00%) ITIL V2
3 2 (25.00%) Capacity Planning
3 2 (25.00%) Analytics
3 2 (25.00%) ITIL
4 1 (12.50%) Campaign Management
4 1 (12.50%) Campaign Analysis
4 1 (12.50%) Web Marketing
4 1 (12.50%) Continuous Improvement
4 1 (12.50%) Change Control
4 1 (12.50%) Customer Insight
4 1 (12.50%) Web Design
4 1 (12.50%) Agile Software Development
Programming Languages
1 1 (12.50%) JavaScript
1 1 (12.50%) PHP
1 1 (12.50%) SQL
Qualifications
1 3 (37.50%) SC Cleared
1 3 (37.50%) Security Cleared
2 2 (25.00%) Degree
Systems Management
1 2 (25.00%) WMI
1 2 (25.00%) HP UCMDB
Vendors
1 2 (25.00%) HP
1 2 (25.00%) Borland
1 2 (25.00%) Serena
1 2 (25.00%) Google
2 1 (12.50%) Sitecore
2 1 (12.50%) Business Objects
2 1 (12.50%) Adobe
2 1 (12.50%) Omniture