The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Glasgow region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Marketing
Rank 66 60 55
Rank change year-on-year
-6 -5
Contract jobs citing Marketing 10 2 9
As % of all contract IT jobs located in Glasgow 1.072% 0.254% 1.297%
As % of the General category 2.494% 0.451% 2.703%
Number of daily rates quoted 8 0 6
Average daily rate £233 - £343
90% offered a daily rate of more than £207 - £225
10% offered a daily rate of more than £440 - £500
UK excluding London average daily rate £350 £338 £341
% change year-on-year
+3.70% -1.09%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 £17.50 £17.00
% change year-on-year
+8.57% +2.94%
All of the General Category
Glasgow
Contract IT job ads with a match in the
General category
401 443 333
As % of all contract IT jobs located in Glasgow 42.98% 56.29% 47.98%
Number of daily rates quoted 224 222 192
Average daily rate £350 £338 £363
Average daily rate % change year-on-year
+3.70% -6.89%
90% offered a daily rate of more than £265 £225 £250
10% offered a daily rate of more than £500 £450 £475
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 8 7 1
Average hourly rate £14.50 £9.50 £19.00
Average hourly rate % change year-on-year
+52.63% -50.00%
UK excluding London average hourly rate £25.50 £25.00 £26.00
% change year-on-year
+2.00% -3.84%
Marketing
Scotland

Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Glasgow region as a proportion of the total demand within the General category.

Glasgow Marketing Jobs Demand Trend

Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Glasgow region.

Glasgow Marketing Daily Rate Trend

Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Glasgow region over the 3 months to 24 May 2013.

Glasgow Marketing Daily Rate Histogram

Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Glasgow region.

Glasgow Marketing Hourly Rate Trend

Marketing
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs across the Glasgow region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 13 (52.00%) Digital Marketing
2 12 (48.00%) Customer Insight
2 12 (48.00%) E-Commerce
3 6 (24.00%) Analytics
4 4 (16.00%) Banking
4 4 (16.00%) Cisco
5 3 (12.00%) Business Intelligence
5 3 (12.00%) Project Management
5 3 (12.00%) Cognos
5 3 (12.00%) HTML
5 3 (12.00%) JavaScript
5 3 (12.00%) SQL Server
5 3 (12.00%) CSS
5 3 (12.00%) Content Management
5 3 (12.00%) SQL Server Integration Services
5 3 (12.00%) Copywriting
5 3 (12.00%) SEO
5 3 (12.00%) CMS
5 3 (12.00%) Drupal
5 3 (12.00%) Social Media
5 3 (12.00%) Umbraco
6 2 (8.000%) PCI DSS
6 2 (8.000%) Cisco ASA
6 2 (8.000%) FortiGate
6 2 (8.000%) HSRP
6 2 (8.000%) Firewall
6 2 (8.000%) Management Information System
6 2 (8.000%) Wireless
6 2 (8.000%) SonicWALL
6 2 (8.000%) Google Analytics

Marketing
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs across the Glasgow region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Development
1 3 (12.00%) HTML
1 3 (12.00%) CSS
2 1 (4.000%) SOAP
2 1 (4.000%) Web Services
2 1 (4.000%) XML
2 1 (4.000%) Ajax
2 1 (4.000%) LAMP
2 1 (4.000%) jQuery
Application Platforms
1 3 (12.00%) CMS
1 3 (12.00%) Drupal
1 3 (12.00%) Umbraco
2 1 (4.000%) ColdFusion
Business Applications
1 2 (8.000%) Google Analytics
Communications & Networking
1 2 (8.000%) Cisco ASA
1 2 (8.000%) HSRP
1 2 (8.000%) Firewall
1 2 (8.000%) Wireless
1 2 (8.000%) ADSL
1 2 (8.000%) Broadband
1 2 (8.000%) LAN
1 2 (8.000%) WLAN
1 2 (8.000%) WAN
1 2 (8.000%) VPN
1 2 (8.000%) BGP
1 2 (8.000%) EIGRP
1 2 (8.000%) MPLS
2 1 (4.000%) NAS
Database & Business Intelligence
1 3 (12.00%) SQL Server
1 3 (12.00%) SQL Server Integration Services
2 2 (8.000%) Data Warehouse
3 1 (4.000%) MySQL
General
1 4 (16.00%) Banking
2 2 (8.000%) Retail Banking
2 2 (8.000%) Retail
Job Titles
1 8 (32.00%) Analyst
1 8 (32.00%) Business Analyst
2 5 (20.00%) Project Manager
3 3 (12.00%) Communications Manager
3 3 (12.00%) Developer
4 2 (8.000%) Designer
4 2 (8.000%) SEO Specialist
4 2 (8.000%) Digital Designer
4 2 (8.000%) Technical Manager
4 2 (8.000%) Consultant
4 2 (8.000%) Technical Project Manager
5 1 (4.000%) Linux Engineer
5 1 (4.000%) Storage Consultant
5 1 (4.000%) Business Consultant
5 1 (4.000%) Project Analyst
5 1 (4.000%) ColdFusion Developer
5 1 (4.000%) PHP Developer
5 1 (4.000%) Disaster Recovery Consultant
5 1 (4.000%) Business Continuity Consultant
Miscellaneous
1 3 (12.00%) Copywriting
1 3 (12.00%) Social Media
2 2 (8.000%) Management Information System
2 2 (8.000%) EPoS
2 2 (8.000%) EMV
2 2 (8.000%) Smartcard
3 1 (4.000%) Symmetrix
3 1 (4.000%) Mobile App
3 1 (4.000%) Celerra
3 1 (4.000%) Symmetrix DMX
Operating Systems
1 2 (8.000%) Linux
2 1 (4.000%) Windows
2 1 (4.000%) Windows Phone
2 1 (4.000%) Apple iOS
2 1 (4.000%) Android
2 1 (4.000%) Red Hat Enterprise Linux
Processes & Methodologies
1 13 (52.00%) Digital Marketing
2 12 (48.00%) Customer Insight
2 12 (48.00%) E-Commerce
3 6 (24.00%) Analytics
4 3 (12.00%) Business Intelligence
4 3 (12.00%) Project Management
4 3 (12.00%) Content Management
4 3 (12.00%) SEO
5 2 (8.000%) Web Analytics
5 2 (8.000%) Pay per click
5 2 (8.000%) Service Delivery
6 1 (4.000%) BCP
6 1 (4.000%) Disaster Recovery
6 1 (4.000%) OO
6 1 (4.000%) Information Management
6 1 (4.000%) Business Analysis
6 1 (4.000%) Web Development
6 1 (4.000%) Validation
6 1 (4.000%) Business Continuity
6 1 (4.000%) Mobile Application Development
Programming Languages
1 3 (12.00%) JavaScript
2 1 (4.000%) PHP
2 1 (4.000%) Bash shell
Qualifications
1 1 (4.000%) CCNA
1 1 (4.000%) Cisco Certification
1 1 (4.000%) Degree
Quality Assurance & Compliance
1 2 (8.000%) PCI DSS
Systems Management
1 2 (8.000%) FortiGate
2 1 (4.000%) NetBackup
Vendors
1 4 (16.00%) Cisco
2 3 (12.00%) Cognos
3 2 (8.000%) SonicWALL
3 2 (8.000%) Google
4 1 (4.000%) EMC
4 1 (4.000%) Red Hat