The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 4 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 61 56 56
Rank change year-on-year
-5 0
Contract jobs citing Marketing 6 6 16
As % of all contract IT jobs located in Glasgow 0.75% 0.96% 1.91%
As % of the General category 1.89% 2.40% 4.46%
Number of daily rates quoted 4 4 12
Average daily rate
Keep up to 90%
of your Daily Rate
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£338 £383 £388
Average daily rate % change year-on-year
-11.76% -1.29%
90% offered a daily rate of more than £238 £288 £375
10% offered a daily rate of more than £350 £432 £448
UK excluding London average daily rate £375 £375 £325
% change year-on-year
- +15.38%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £18.00 £15.50 £23.50
% change year-on-year
+16.12% -34.04%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Glasgow region.

General Category
Glasgow
Contract IT job ads with a match in the
General category
318 250 359
As % of all contract IT jobs located in Glasgow 39.75% 39.94% 42.84%
Number of daily rates quoted 190 123 222
Average daily rate £400 £350 £350
Average daily rate % change year-on-year
+14.28% -
90% offered a daily rate of more than £300 £250 £300
10% offered a daily rate of more than £475 £450 £478
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 2 0 4
Average hourly rate £68.00 - £9.50
UK excluding London average hourly rate £25.00 £23.86 £25.75
% change year-on-year
+4.79% -7.35%

Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Glasgow region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Glasgow region.

Marketing Daily Rate Trend in Glasgow

Marketing
Daily Rate Histogram in Glasgow

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Glasgow region over the 3 months to 4 March 2015.

Marketing Daily Rate Histogram in Glasgow

Marketing
Hourly Rate Trend in Glasgow

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Glasgow region.

Marketing Hourly Rate Trend in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 4 March 2015, IT contractor jobs across the Glasgow region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 5 (50.00%) Project Management
1 5 (50.00%) Finance
2 4 (40.00%) SC Cleared
2 4 (40.00%) Security Cleared
2 4 (40.00%) Analytical Skills
3 3 (30.00%) CMS
3 3 (30.00%) Management Information System
3 3 (30.00%) PRINCE2
4 2 (20.00%) E-Commerce
4 2 (20.00%) Borland
4 2 (20.00%) PRINCE
4 2 (20.00%) HP
4 2 (20.00%) ITIL
4 2 (20.00%) Configuration Management
4 2 (20.00%) Serena
4 2 (20.00%) Capacity Planning
4 2 (20.00%) Project Planning
4 2 (20.00%) Digital Marketing
4 2 (20.00%) Time Management
4 2 (20.00%) Agile Software Development
4 2 (20.00%) Asset Management
4 2 (20.00%) Content Management
4 2 (20.00%) WMI
4 2 (20.00%) Economics
4 2 (20.00%) StarTeam
4 2 (20.00%) ITIL V2
4 2 (20.00%) Change Control
4 2 (20.00%) Analytics
4 2 (20.00%) HP UCMDB
5 1 (10.00%) Mobile App

Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 4 March 2015, IT contractor jobs across the Glasgow region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (30.00%) CMS
2 1 (10.00%) WordPress
2 1 (10.00%) Sitecore CMS
2 1 (10.00%) SAS
Business Applications
1 1 (10.00%) Google Analytics
1 1 (10.00%) WebTrends
Communications & Networking
1 1 (10.00%) WAN
Database & Business Intelligence
1 1 (10.00%) Relational Database
1 1 (10.00%) SQL Server Reporting Services
Development Applications
1 2 (20.00%) StarTeam
General
1 5 (50.00%) Finance
2 1 (10.00%) Retail
Job Titles
1 5 (50.00%) Analyst
2 2 (20.00%) Configuration Analyst
3 1 (10.00%) Junior PHP Developer
3 1 (10.00%) Data Analyst
3 1 (10.00%) Project Analyst
3 1 (10.00%) Junior Developer
3 1 (10.00%) PHP Developer
3 1 (10.00%) Project Manager
3 1 (10.00%) Business Analyst
3 1 (10.00%) Junior
3 1 (10.00%) Developer
3 1 (10.00%) Project Planner
Libraries, Frameworks & Software Standards
1 1 (10.00%) CSS3
1 1 (10.00%) jQuery
1 1 (10.00%) HTML5
1 1 (10.00%) HTML
1 1 (10.00%) CSS
Miscellaneous
1 4 (40.00%) Analytical Skills
2 3 (30.00%) Management Information System
3 2 (20.00%) Economics
4 1 (10.00%) Mobile App
4 1 (10.00%) User Experience
4 1 (10.00%) Derivative
4 1 (10.00%) Data Extraction
4 1 (10.00%) Social Media
Processes & Methodologies
1 5 (50.00%) Project Management
2 3 (30.00%) PRINCE2
3 2 (20.00%) E-Commerce
3 2 (20.00%) PRINCE
3 2 (20.00%) ITIL
3 2 (20.00%) Configuration Management
3 2 (20.00%) Capacity Planning
3 2 (20.00%) Project Planning
3 2 (20.00%) Digital Marketing
3 2 (20.00%) Time Management
3 2 (20.00%) Agile Software Development
3 2 (20.00%) Asset Management
3 2 (20.00%) Content Management
3 2 (20.00%) ITIL V2
3 2 (20.00%) Change Control
3 2 (20.00%) Analytics
4 1 (10.00%) Campaign Management
4 1 (10.00%) Campaign Analysis
4 1 (10.00%) Business Continuity Planning
4 1 (10.00%) Demand Forecasting
Programming Languages
1 1 (10.00%) JavaScript
1 1 (10.00%) PHP
1 1 (10.00%) SQL
Qualifications
1 4 (40.00%) SC Cleared
1 4 (40.00%) Security Cleared
2 1 (10.00%) CRISC
2 1 (10.00%) Degree
2 1 (10.00%) CISA
2 1 (10.00%) CISM
2 1 (10.00%) CISSP
Quality Assurance & Compliance
1 1 (10.00%) ISO/IEC 27001
1 1 (10.00%) COBIT
1 1 (10.00%) Sarbanes-Oxley
Systems Management
1 2 (20.00%) WMI
1 2 (20.00%) HP UCMDB
Vendors
1 2 (20.00%) Borland
1 2 (20.00%) HP
1 2 (20.00%) Serena
2 1 (10.00%) Omniture
2 1 (10.00%) Google
2 1 (10.00%) Sitecore
2 1 (10.00%) Business Objects