The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Marketing
Rank 59 64 64
Rank change year-on-year
+5 0
Contract jobs citing Marketing 10 2 9
As % of all contract IT jobs located in Glasgow 1.13% 0.29% 0.96%
As % of the General category 2.33% 0.76% 2.13%
Number of daily rates quoted 7 1 9
Average daily rate
Keep up to 90%
of your Daily Rate
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£275 £250 £233
Average daily rate % change year-on-year
+10.00% +7.52%
90% offered a daily rate of more than £237 £250 £211
10% offered a daily rate of more than £350 £250 £455
UK excluding London average daily rate £350 £350 £330
% change year-on-year
- +6.06%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 £21.50 £17.33
% change year-on-year
-25.58% +24.09%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Glasgow region.

General Category
Glasgow
Contract IT job ads with a match in the
General category
429 264 422
As % of all contract IT jobs located in Glasgow 48.37% 38.10% 45.23%
Number of daily rates quoted 239 128 248
Average daily rate £400 £350 £350
Average daily rate % change year-on-year
+14.28% -
90% offered a daily rate of more than £260 £270 £273
10% offered a daily rate of more than £475 £425 £500
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 10 2 6
Average hourly rate £32.25 £9.50 £14.50
Average hourly rate % change year-on-year
+239.47% -34.48%
90% offered a hourly rate of more than £13.00 £9.10 £9.85
10% offered a hourly rate of more than £80.00 £9.90 £45.00
UK excluding London average hourly rate £24.00 £25.00 £26.50
% change year-on-year
-4.00% -5.66%

Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Glasgow region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Glasgow region.

Marketing Daily Rate Trend in Glasgow

Marketing
Daily Rate Histogram in Glasgow

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Glasgow region over the 3 months to 24 April 2015.

Marketing Daily Rate Histogram in Glasgow

Marketing
Hourly Rate Trend in Glasgow

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Glasgow region.

Marketing Hourly Rate Trend in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 24 April 2015, IT contractor jobs across the Glasgow region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 5 (38.46%) Project Management
1 5 (38.46%) CMS
1 5 (38.46%) Content Management
1 5 (38.46%) Degree
1 5 (38.46%) Time Management
1 5 (38.46%) Analytics
1 5 (38.46%) User Experience
2 4 (30.77%) Analytical Skills
2 4 (30.77%) Social Media
2 4 (30.77%) Google Analytics
2 4 (30.77%) Google
2 4 (30.77%) SEO
2 4 (30.77%) Finance
3 3 (23.08%) PRINCE2
3 3 (23.08%) Adobe
3 3 (23.08%) Asset Management
3 3 (23.08%) SC Cleared
3 3 (23.08%) Security Cleared
3 3 (23.08%) Adobe Experience Manager
4 2 (15.38%) ITIL V2
4 2 (15.38%) CSS3
4 2 (15.38%) Continuous Improvement
4 2 (15.38%) HTML5
4 2 (15.38%) HP UCMDB
4 2 (15.38%) Digital Marketing
4 2 (15.38%) StarTeam
4 2 (15.38%) Capacity Planning
4 2 (15.38%) Agile Software Development
4 2 (15.38%) Retail
4 2 (15.38%) WMI

Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 24 April 2015, IT contractor jobs across the Glasgow region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (38.46%) CMS
2 3 (23.08%) Adobe Experience Manager
3 1 (7.69%) SAS
3 1 (7.69%) SharePoint
3 1 (7.69%) WordPress
3 1 (7.69%) Sitecore CMS
3 1 (7.69%) Node.js
Applications
1 1 (7.69%) MS Excel
Business Applications
1 1 (7.69%) WebTrends
1 1 (7.69%) Magento
Cloud Services
1 4 (30.77%) Google Analytics
Database & Business Intelligence
1 1 (7.69%) SQL Server Reporting Services
1 1 (7.69%) Relational Database
Development Applications
1 2 (15.38%) StarTeam
General
1 4 (30.77%) Finance
2 2 (15.38%) Retail
3 1 (7.69%) Publishing
Job Titles
1 4 (30.77%) Analyst
2 3 (23.08%) Content Editor
3 2 (15.38%) Configuration Analyst
3 2 (15.38%) Project Manager
3 2 (15.38%) Developer
4 1 (7.69%) Data Analyst
4 1 (7.69%) Project Analyst
4 1 (7.69%) Junior Developer
4 1 (7.69%) Technical Writer
4 1 (7.69%) PHP Developer
4 1 (7.69%) Junior
4 1 (7.69%) Junior PHP Developer
4 1 (7.69%) UI Developer
4 1 (7.69%) Front-End Developer
4 1 (7.69%) Magento Developer
4 1 (7.69%) UI Programmer
Libraries, Frameworks & Software Standards
1 2 (15.38%) CSS3
1 2 (15.38%) HTML5
1 2 (15.38%) CSS
1 2 (15.38%) HTML
2 1 (7.69%) Ajax
2 1 (7.69%) jQuery
2 1 (7.69%) Sass
Miscellaneous
1 5 (38.46%) User Experience
2 4 (30.77%) Analytical Skills
2 4 (30.77%) Social Media
3 2 (15.38%) Management Information System
4 1 (7.69%) Copywriting
4 1 (7.69%) Wiki
4 1 (7.69%) Economics
4 1 (7.69%) Data Extraction
Processes & Methodologies
1 5 (38.46%) Project Management
1 5 (38.46%) Content Management
1 5 (38.46%) Time Management
1 5 (38.46%) Analytics
2 4 (30.77%) SEO
3 3 (23.08%) PRINCE2
3 3 (23.08%) Asset Management
4 2 (15.38%) ITIL V2
4 2 (15.38%) Continuous Improvement
4 2 (15.38%) Digital Marketing
4 2 (15.38%) Capacity Planning
4 2 (15.38%) Agile Software Development
4 2 (15.38%) PRINCE
4 2 (15.38%) CRM
4 2 (15.38%) E-Commerce
4 2 (15.38%) ITIL
4 2 (15.38%) Configuration Management
5 1 (7.69%) Web Design
5 1 (7.69%) Pay per click
5 1 (7.69%) Data Management
Programming Languages
1 2 (15.38%) JavaScript
2 1 (7.69%) PHP
2 1 (7.69%) SQL
Qualifications
1 5 (38.46%) Degree
2 3 (23.08%) SC Cleared
2 3 (23.08%) Security Cleared
Systems Management
1 2 (15.38%) HP UCMDB
1 2 (15.38%) WMI
Vendors
1 4 (30.77%) Google
2 3 (23.08%) Adobe
3 2 (15.38%) HP
3 2 (15.38%) Borland
3 2 (15.38%) Serena
4 1 (7.69%) Business Objects
4 1 (7.69%) Microsoft
4 1 (7.69%) Omniture
4 1 (7.69%) Sitecore