The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Glasgow region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 22 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Marketing
Scotland / Glasgow
Rank 52 57 63
Rank change year-on-year
+5 +6
Contract jobs citing Marketing 3 1 3
As % of all contract IT jobs located in Glasgow 0.53% 0.16% 0.38%
As % of the General category 1.64% 0.42% 0.96%
Number of daily rates quoted 2 0 1
Median daily rate £231 - £200
UK excluding London median daily rate £400 £368 £375
% change year-on-year
+8.84% -2.00%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £19.00 £17.13
% change year-on-year
+13.15% +10.94%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Glasgow region.

General Category
Glasgow
Contract IT job ads with a match in the
General category
183 239 311
As % of all contract IT jobs located in Glasgow 32.56% 38.67% 39.37%
Number of daily rates quoted 74 117 179
Median daily rate £360 £350 £400
Median daily rate % change year-on-year
+2.85% -12.50%
90% offered a daily rate of more than £200 £172 £300
10% offered a daily rate of more than £425 £475 £475
UK excluding London median daily rate £411 £400 £400
% change year-on-year
+2.62% -
Number of hourly rates quoted 3 0 1
Median hourly rate £49.64 - £32.00
UK excluding London median hourly rate £26.50 £32.50 £22.50
% change year-on-year
-18.46% +44.44%

Marketing
Jobs Demand Trend in Glasgow

The demand trend of contract jobs across the Glasgow region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Glasgow region.

Marketing Daily Rate Trend in Glasgow

Marketing
Daily Rate Histogram in Glasgow

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Glasgow region over the 3 months to 22 February 2017.

Marketing Daily Rate Histogram in Glasgow

Marketing
Hourly Rate Trend in Glasgow

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Glasgow region.

Marketing Hourly Rate Trend in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 22 February 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Glasgow region with a requirement for Marketing.

1 3 (37.50%) Stakeholder Management
2 2 (25.00%) Statistics
2 2 (25.00%) MS Excel
2 2 (25.00%) Microsoft
2 2 (25.00%) 3G
2 2 (25.00%) Project Management
2 2 (25.00%) Telecoms
2 2 (25.00%) 2G
2 2 (25.00%) Digital Marketing
2 2 (25.00%) 4G
2 2 (25.00%) Network Optimisation
2 2 (25.00%) Network Architecture
3 1 (12.50%) Social Media
3 1 (12.50%) Trend Analysis
3 1 (12.50%) Internal Audit
3 1 (12.50%) Social Media Management
3 1 (12.50%) CRISC
3 1 (12.50%) Agile Project Management
3 1 (12.50%) Analytics
3 1 (12.50%) Data Transformation
3 1 (12.50%) User Experience
3 1 (12.50%) Analytical Skills
3 1 (12.50%) Dashboard Development
3 1 (12.50%) Threat Management
3 1 (12.50%) Front End Development
3 1 (12.50%) Power BI
3 1 (12.50%) SQL Server Analysis Services
3 1 (12.50%) Microsoft Blend
3 1 (12.50%) CGEIT
3 1 (12.50%) Finance

Marketing
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) CMS
1 1 (12.50%) Drupal
Applications
1 2 (25.00%) MS Excel
2 1 (12.50%) MS Office
2 1 (12.50%) Photoshop
Cloud Services
1 1 (12.50%) Google Analytics
Communications & Networking
1 2 (25.00%) 2G
1 2 (25.00%) 3G
1 2 (25.00%) 4G
Database & Business Intelligence
1 1 (12.50%) Data Warehouse
1 1 (12.50%) Power BI
1 1 (12.50%) SQL Server
1 1 (12.50%) SQL Server Analysis Services
1 1 (12.50%) SQL Server Integration Services
1 1 (12.50%) SQL Server Reporting Services
Development Applications
1 1 (12.50%) Microsoft Blend
General
1 2 (25.00%) Telecoms
2 1 (12.50%) Finance
Job Titles
1 2 (25.00%) Developer
1 2 (25.00%) Project Manager
1 2 (25.00%) Radio Planner
2 1 (12.50%) Analyst
2 1 (12.50%) Business Intelligence Developer
2 1 (12.50%) Digital Project Manager
2 1 (12.50%) ETL Developer
2 1 (12.50%) Excel Developer
2 1 (12.50%) Front End Developer (Client-Side Developer)
2 1 (12.50%) Microsoft BI Developer
2 1 (12.50%) PMO Analyst
2 1 (12.50%) Risk Analyst
2 1 (12.50%) SQL BI Developer
2 1 (12.50%) SQL Developer
Libraries, Frameworks & Software Standards
1 1 (12.50%) CSS
1 1 (12.50%) HTML
1 1 (12.50%) MDX
1 1 (12.50%) WPF
Miscellaneous
1 1 (12.50%) Analytical Skills
1 1 (12.50%) Derivative
1 1 (12.50%) Management Information System
1 1 (12.50%) Social Media
1 1 (12.50%) User Experience
Processes & Methodologies
1 3 (37.50%) Stakeholder Management
2 2 (25.00%) Digital Marketing
2 2 (25.00%) Network Architecture
2 2 (25.00%) Network Optimisation
2 2 (25.00%) Project Management
2 2 (25.00%) Statistics
3 1 (12.50%) Agile Project Management
3 1 (12.50%) Agile Software Development
3 1 (12.50%) Analytics
3 1 (12.50%) Business Intelligence
3 1 (12.50%) Copywriting
3 1 (12.50%) Dashboard Development
3 1 (12.50%) Data Transformation
3 1 (12.50%) ETL
3 1 (12.50%) Front End Development
3 1 (12.50%) Internal Audit
3 1 (12.50%) SEO
3 1 (12.50%) Social Media Management
3 1 (12.50%) Threat Management
3 1 (12.50%) Trend Analysis
Programming Languages
1 1 (12.50%) JavaScript
1 1 (12.50%) SQL
1 1 (12.50%) XAML
Qualifications
1 1 (12.50%) CGEIT
1 1 (12.50%) CISA
1 1 (12.50%) CISM
1 1 (12.50%) CRISC
Quality Assurance & Compliance
1 1 (12.50%) COBIT
1 1 (12.50%) ISO/IEC 27001
1 1 (12.50%) Sarbanes-Oxley
Vendors
1 2 (25.00%) Microsoft
2 1 (12.50%) Google