The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Glasgow region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 24 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jan 2017
Same period 2016 Same period 2015
Marketing
Scotland / Glasgow
Rank 46 55 60
Rank change year-on-year
+9 +5
Contract jobs citing Marketing 2 5 3
As % of all contract IT jobs located in Glasgow 0.40% 0.75% 0.41%
As % of the General category 1.31% 1.91% 1.01%
Number of daily rates quoted 2 0 2
Median daily rate £231 - £213
90% offered a daily rate of more than £143 - £203
10% offered a daily rate of more than £318 - £223
UK excluding London median daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £20.00 £20.25
% change year-on-year
+7.50% -1.23%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Glasgow region.

General Category
Glasgow
Contract IT job ads with a match in the
General category
153 262 297
As % of all contract IT jobs located in Glasgow 30.91% 39.40% 40.46%
Number of daily rates quoted 64 130 155
Median daily rate £375 £350 £388
Median daily rate % change year-on-year
+7.14% -9.67%
90% offered a daily rate of more than £200 £130 £288
10% offered a daily rate of more than £425 £475 £475
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 4 2 1
Median hourly rate £38.00 £33.71 £16.00
Median hourly rate % change year-on-year
+12.72% +110.68%
UK excluding London median hourly rate £26.50 £35.00 £27.17
% change year-on-year
-24.28% +28.84%

Marketing
Jobs Demand Trend in Glasgow

The demand trend of contract jobs across the Glasgow region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Glasgow region.

Marketing Daily Rate Trend in Glasgow

Marketing
Daily Rate Histogram in Glasgow

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Glasgow region over the 3 months to 24 January 2017.

Marketing Daily Rate Histogram in Glasgow

Marketing
Hourly Rate Trend in Glasgow

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Glasgow region.

Marketing Hourly Rate Trend in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 24 January 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Glasgow region with a requirement for Marketing.

1 3 (37.50%) Stakeholder Management
2 2 (25.00%) Telecoms
2 2 (25.00%) 2G
2 2 (25.00%) Finance
2 2 (25.00%) Statistics
2 2 (25.00%) MS Excel
2 2 (25.00%) Microsoft
2 2 (25.00%) 3G
2 2 (25.00%) Project Management
2 2 (25.00%) Copywriting
2 2 (25.00%) Digital Marketing
2 2 (25.00%) 4G
2 2 (25.00%) Network Optimisation
2 2 (25.00%) Network Architecture
3 1 (12.50%) Social Media
3 1 (12.50%) Trend Analysis
3 1 (12.50%) Internal Audit
3 1 (12.50%) Social Media Management
3 1 (12.50%) CRISC
3 1 (12.50%) Agile Project Management
3 1 (12.50%) Analytics
3 1 (12.50%) Data Transformation
3 1 (12.50%) Analytical Skills
3 1 (12.50%) Dashboard Development
3 1 (12.50%) Threat Management
3 1 (12.50%) Power BI
3 1 (12.50%) SQL Server Analysis Services
3 1 (12.50%) CGEIT
3 1 (12.50%) Google Analytics
3 1 (12.50%) Drupal

Marketing
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) CMS
1 1 (12.50%) Drupal
Applications
1 2 (25.00%) MS Excel
2 1 (12.50%) MS Office
Cloud Services
1 1 (12.50%) Google Analytics
Communications & Networking
1 2 (25.00%) 2G
1 2 (25.00%) 3G
1 2 (25.00%) 4G
Database & Business Intelligence
1 1 (12.50%) Data Warehouse
1 1 (12.50%) Power BI
1 1 (12.50%) SQL Server
1 1 (12.50%) SQL Server Analysis Services
1 1 (12.50%) SQL Server Integration Services
1 1 (12.50%) SQL Server Reporting Services
General
1 2 (25.00%) Finance
1 2 (25.00%) Telecoms
Job Titles
1 2 (25.00%) Project Manager
1 2 (25.00%) Radio Planner
2 1 (12.50%) Analyst
2 1 (12.50%) Business Intelligence Developer
2 1 (12.50%) Developer
2 1 (12.50%) Digital Project Manager
2 1 (12.50%) Email Executive
2 1 (12.50%) Email Marketing Executive
2 1 (12.50%) ETL Developer
2 1 (12.50%) Excel Developer
2 1 (12.50%) Marketing Executive
2 1 (12.50%) Microsoft BI Developer
2 1 (12.50%) PMO Analyst
2 1 (12.50%) Risk Analyst
2 1 (12.50%) SQL BI Developer
2 1 (12.50%) SQL Developer
Libraries, Frameworks & Software Standards
1 1 (12.50%) CSS
1 1 (12.50%) HTML
1 1 (12.50%) MDX
Miscellaneous
1 2 (25.00%) Copywriting
1 2 (25.00%) Statistics
2 1 (12.50%) Analytical Skills
2 1 (12.50%) Derivative
2 1 (12.50%) Management Information System
2 1 (12.50%) Social Media
Processes & Methodologies
1 3 (37.50%) Stakeholder Management
2 2 (25.00%) Digital Marketing
2 2 (25.00%) Network Architecture
2 2 (25.00%) Network Optimisation
2 2 (25.00%) Project Management
3 1 (12.50%) Agile Project Management
3 1 (12.50%) Analytics
3 1 (12.50%) B2B
3 1 (12.50%) B2C
3 1 (12.50%) Business Intelligence
3 1 (12.50%) Dashboard Development
3 1 (12.50%) Data Transformation
3 1 (12.50%) ETL
3 1 (12.50%) Information Security
3 1 (12.50%) Internal Audit
3 1 (12.50%) Risk Assessment
3 1 (12.50%) SEO
3 1 (12.50%) Social Media Management
3 1 (12.50%) Threat Management
3 1 (12.50%) Trend Analysis
Programming Languages
1 1 (12.50%) JavaScript
1 1 (12.50%) SQL
Qualifications
1 1 (12.50%) CGEIT
1 1 (12.50%) CISA
1 1 (12.50%) CISM
1 1 (12.50%) CRISC
Quality Assurance & Compliance
1 1 (12.50%) COBIT
1 1 (12.50%) ISO/IEC 27001
1 1 (12.50%) Sarbanes-Oxley
Vendors
1 2 (25.00%) Microsoft
2 1 (12.50%) Google