The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Glasgow region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Marketing
Rank 64 73 52
Rank change year-on-year
+9 -21
Contract jobs citing Marketing 4 5 8
As % of all contract IT jobs located in Glasgow 0.58% 0.55% 1.03%
As % of the General category 1.54% 1.23% 1.90%
Number of daily rates quoted 3 5 6
Average daily rate £375 £425 £273
Average daily rate % change year-on-year
-11.76% +55.67%
90% offered a daily rate of more than £275 £209 £235
10% offered a daily rate of more than £387 £465 £282
UK excluding London average daily rate £350 £330 £340
% change year-on-year
+6.06% -2.94%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £22.00 £17.33 £17.00
% change year-on-year
+26.98% +1.91%
General Category
Glasgow
Contract IT job ads with a match in the
General category
260 406 420
As % of all contract IT jobs located in Glasgow 37.85% 44.86% 54.33%
Number of daily rates quoted 129 239 208
Average daily rate £355 £350 £350
Average daily rate % change year-on-year
+1.42% -
90% offered a daily rate of more than £275 £273 £225
10% offered a daily rate of more than £425 £500 £450
UK excluding London average daily rate £380 £375 £375
% change year-on-year
+1.33% -
Number of hourly rates quoted 2 6 6
Average hourly rate £9.50 £14.50 £16.00
Average hourly rate % change year-on-year
-34.48% -9.37%
90% offered a hourly rate of more than £9.10 £9.85 £9.50
10% offered a hourly rate of more than £9.90 £45.00 £61.80
UK excluding London average hourly rate £25.00 £27.00 £25.00
% change year-on-year
-7.40% +8.00%
Marketing
Scotland

Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Glasgow region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Glasgow region.

Marketing Daily Rate Trend in Glasgow

Marketing
Hourly Rate Trend in Glasgow

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Glasgow region.

Marketing Hourly Rate Trend in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 18 April 2014, IT contractor jobs across the Glasgow region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 4 (50.00%) Project Management
2 3 (37.50%) HTML
3 2 (25.00%) Photoshop
3 2 (25.00%) Banking
3 2 (25.00%) Retail
3 2 (25.00%) SMS
3 2 (25.00%) Legal
3 2 (25.00%) PCI DSS
3 2 (25.00%) Social Media
3 2 (25.00%) CMS
3 2 (25.00%) E-Commerce
4 1 (12.50%) SAS
4 1 (12.50%) Risk Assessment
4 1 (12.50%) Agile Software Development
4 1 (12.50%) TDD
4 1 (12.50%) Waterfall
4 1 (12.50%) BDD
4 1 (12.50%) Backbone.js
4 1 (12.50%) Adobe CQ
4 1 (12.50%) QUnit
4 1 (12.50%) Jasmine
4 1 (12.50%) Customer Insight
4 1 (12.50%) Sass
4 1 (12.50%) LESS
4 1 (12.50%) Ember.js
4 1 (12.50%) Semantic HTML
4 1 (12.50%) Analytics
4 1 (12.50%) Relational Database
4 1 (12.50%) Git (software)
4 1 (12.50%) Web Usability

Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 18 April 2014, IT contractor jobs across the Glasgow region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (25.00%) CMS
2 1 (12.50%) SAS
2 1 (12.50%) Adobe CQ
2 1 (12.50%) SharePoint
Applications
1 2 (25.00%) Photoshop
2 1 (12.50%) Fireworks
Cloud Services
1 1 (12.50%) SaaS
Communications & Networking
1 2 (25.00%) SMS
Database & Business Intelligence
1 1 (12.50%) Relational Database
Development Applications
1 1 (12.50%) QUnit
1 1 (12.50%) Jasmine
1 1 (12.50%) Git (software)
1 1 (12.50%) Dreamweaver
General
1 2 (25.00%) Banking
1 2 (25.00%) Retail
1 2 (25.00%) Legal
2 1 (12.50%) Advertising
2 1 (12.50%) Publishing
2 1 (12.50%) Investment Banking
2 1 (12.50%) Back Office
2 1 (12.50%) Finance
Job Titles
1 3 (37.50%) Project Manager
2 2 (25.00%) Digital Project Manager
3 1 (12.50%) Data Analyst
3 1 (12.50%) Senior Project Manager
3 1 (12.50%) Web Designer
3 1 (12.50%) Genesys Consultant
3 1 (12.50%) Designer
3 1 (12.50%) Content Manager
3 1 (12.50%) Photoshop Designer
3 1 (12.50%) Web Manager
3 1 (12.50%) Web Content Manager
3 1 (12.50%) Ruby on Rails Developer
3 1 (12.50%) Developer
3 1 (12.50%) Analyst
3 1 (12.50%) Consultant
3 1 (12.50%) Senior Manager
Libraries, Frameworks & Software Standards
1 3 (37.50%) HTML
2 1 (12.50%) Backbone.js
2 1 (12.50%) Sass
2 1 (12.50%) LESS
2 1 (12.50%) Ember.js
2 1 (12.50%) Semantic HTML
2 1 (12.50%) HTML5
2 1 (12.50%) Ruby on Rails
2 1 (12.50%) CodeIgniter
2 1 (12.50%) Django
2 1 (12.50%) jQuery
2 1 (12.50%) CSS
2 1 (12.50%) XML
Miscellaneous
1 2 (25.00%) Social Media
Processes & Methodologies
1 4 (50.00%) Project Management
2 2 (25.00%) E-Commerce
3 1 (12.50%) Risk Assessment
3 1 (12.50%) Agile Software Development
3 1 (12.50%) TDD
3 1 (12.50%) Waterfall
3 1 (12.50%) BDD
3 1 (12.50%) Customer Insight
3 1 (12.50%) Analytics
3 1 (12.50%) Web Usability
3 1 (12.50%) Web Accessibility
3 1 (12.50%) Budget Control
3 1 (12.50%) Online Marketing
3 1 (12.50%) Stakeholder Management
3 1 (12.50%) Data Management
3 1 (12.50%) Content Management
3 1 (12.50%) Data Analysis
3 1 (12.50%) Web Analytics
3 1 (12.50%) Web Development
3 1 (12.50%) Display Advertising
Programming Languages
1 1 (12.50%) Ruby
1 1 (12.50%) Java
1 1 (12.50%) JavaScript
1 1 (12.50%) SQL
Qualifications
1 1 (12.50%) Degree
Quality Assurance & Compliance
1 2 (25.00%) PCI DSS
Vendors
1 1 (12.50%) Microsoft
1 1 (12.50%) Adobe
1 1 (12.50%) Genesys
1 1 (12.50%) Oracle