The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 28 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Nov 2014
Same period 2013 Same period 2012
Marketing
Rank 59 56 63
Rank change year-on-year
-3 +7
Contract jobs citing Marketing 6 4 2
As % of all contract IT jobs located in Glasgow 0.83% 0.66% 0.31%
As % of the General category 1.99% 1.65% 0.88%
Number of daily rates quoted 4 1 0
Average daily rate
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of your Daily Rate
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£375 £400 -
Average daily rate % change year-on-year
-6.25% -
UK excluding London average daily rate £375 £325 £350
% change year-on-year
+15.38% -7.14%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £22.50 £18.00 £18.28
% change year-on-year
+25.00% -1.53%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Glasgow region.

General Category
Glasgow
Contract IT job ads with a match in the
General category
302 242 227
As % of all contract IT jobs located in Glasgow 41.71% 40.13% 35.03%
Number of daily rates quoted 139 100 113
Average daily rate £400 £375 £325
Average daily rate % change year-on-year
+6.66% +15.38%
90% offered a daily rate of more than £275 £238 £226
10% offered a daily rate of more than £477 £500 £388
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 3 0 5
Average hourly rate £24.25 - £15.86
90% offered a hourly rate of more than £16.00 - £12.25
10% offered a hourly rate of more than £44.75 - £24.61
UK excluding London average hourly rate £25.00 £21.33 £25.00
% change year-on-year
+17.20% -14.68%

Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Glasgow region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Glasgow region.

Marketing Daily Rate Trend in Glasgow

Marketing
Daily Rate Histogram in Glasgow

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Glasgow region over the 3 months to 28 November 2014.

Marketing Daily Rate Histogram in Glasgow

Marketing
Hourly Rate Trend in Glasgow

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Glasgow region.

Marketing Hourly Rate Trend in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 28 November 2014, IT contractor jobs across the Glasgow region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 8 (53.33%) Agile Software Development
2 4 (26.67%) Games
2 4 (26.67%) E-Commerce
2 4 (26.67%) Mobile App
2 4 (26.67%) Social Media
2 4 (26.67%) Content Management
2 4 (26.67%) Competitor Analysis
2 4 (26.67%) Digital Marketing
3 3 (20.00%) CRM
3 3 (20.00%) Genesys
3 3 (20.00%) Finance
3 3 (20.00%) IVR
4 2 (13.33%) UML
4 2 (13.33%) Use Case
4 2 (13.33%) Waterfall
4 2 (13.33%) Analytics
4 2 (13.33%) User Stories
4 2 (13.33%) Analytical Skills
5 1 (6.67%) Sencha
5 1 (6.67%) Change Control
5 1 (6.67%) CRISC
5 1 (6.67%) Backbone.js
5 1 (6.67%) D3.js
5 1 (6.67%) Customer Insight
5 1 (6.67%) Highcharts JS
5 1 (6.67%) Underscore.js
5 1 (6.67%) AngularJS
5 1 (6.67%) Data Management
5 1 (6.67%) Campaign Management
5 1 (6.67%) Campaign Analysis

Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 28 November 2014, IT contractor jobs across the Glasgow region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (6.67%) SAS
1 1 (6.67%) CMS
Applications
1 1 (6.67%) Photoshop
Communications & Networking
1 1 (6.67%) WAN
Database & Business Intelligence
1 1 (6.67%) Relational Database
1 1 (6.67%) SQL Server Reporting Services
General
1 4 (26.67%) Games
2 3 (20.00%) Finance
Job Titles
1 5 (33.33%) Analyst
2 4 (26.67%) Business Analyst
3 3 (20.00%) Genesys Consultant
3 3 (20.00%) Consultant
4 1 (6.67%) Front-End Developer
4 1 (6.67%) Senior Front-End Developer
4 1 (6.67%) Developer
4 1 (6.67%) Project Planner
4 1 (6.67%) Senior Developer
4 1 (6.67%) Data Analyst
Libraries, Frameworks & Software Standards
1 1 (6.67%) Backbone.js
1 1 (6.67%) D3.js
1 1 (6.67%) Highcharts JS
1 1 (6.67%) Underscore.js
1 1 (6.67%) AngularJS
1 1 (6.67%) jQuery
1 1 (6.67%) Ext JS
1 1 (6.67%) HTML
1 1 (6.67%) CSS
Miscellaneous
1 4 (26.67%) Mobile App
1 4 (26.67%) Social Media
2 3 (20.00%) IVR
3 2 (13.33%) Analytical Skills
4 1 (6.67%) User Experience
4 1 (6.67%) Data Extraction
4 1 (6.67%) Derivative
4 1 (6.67%) Economics
4 1 (6.67%) Management Information System
Processes & Methodologies
1 8 (53.33%) Agile Software Development
2 4 (26.67%) E-Commerce
2 4 (26.67%) Content Management
2 4 (26.67%) Competitor Analysis
2 4 (26.67%) Digital Marketing
3 3 (20.00%) CRM
4 2 (13.33%) UML
4 2 (13.33%) Use Case
4 2 (13.33%) Waterfall
4 2 (13.33%) Analytics
4 2 (13.33%) User Stories
5 1 (6.67%) Change Control
5 1 (6.67%) Customer Insight
5 1 (6.67%) Data Management
5 1 (6.67%) Campaign Management
5 1 (6.67%) Campaign Analysis
5 1 (6.67%) Business Continuity Planning
5 1 (6.67%) Demand Forecasting
5 1 (6.67%) Incident Management
5 1 (6.67%) Project Planning
Programming Languages
1 1 (6.67%) JavaScript
1 1 (6.67%) SQL
Qualifications
1 1 (6.67%) CRISC
1 1 (6.67%) SC Cleared
1 1 (6.67%) Security Cleared
1 1 (6.67%) CISSP
1 1 (6.67%) CISA
1 1 (6.67%) CISM
Quality Assurance & Compliance
1 1 (6.67%) ISO/IEC 27001
1 1 (6.67%) COBIT
1 1 (6.67%) Sarbanes-Oxley
Vendors
1 3 (20.00%) Genesys
2 1 (6.67%) Sencha
2 1 (6.67%) Adobe
2 1 (6.67%) Business Objects