The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Marketing
Rank 57 63 66
Rank change year-on-year
+6 +3
Contract jobs citing Marketing 8 8 5
As % of all contract IT jobs located in Glasgow 0.93% 0.99% 0.64%
As % of the General category 1.94% 2.33% 1.47%
Number of daily rates quoted 6 1 0
Average daily rate
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of your Daily Rate
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£400 £500 -
Average daily rate % change year-on-year
-20.00% -
UK excluding London average daily rate £360 £350 £363
% change year-on-year
+2.85% -3.44%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £22.00 £22.50 £27.50
% change year-on-year
-2.22% -18.18%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Glasgow region.

General Category
Glasgow
Contract IT job ads with a match in the
General category
412 343 339
As % of all contract IT jobs located in Glasgow 47.80% 42.50% 43.18%
Number of daily rates quoted 207 152 172
Average daily rate £375 £375 £375
90% offered a daily rate of more than £300 £275 £233
10% offered a daily rate of more than £450 £450 £500
UK excluding London average daily rate £400 £384 £388
% change year-on-year
+4.16% -0.90%
Number of hourly rates quoted 7 0 9
Average hourly rate £27.00 - £12.50
90% offered a hourly rate of more than £12.35 - £9.25
10% offered a hourly rate of more than £65.00 - £17.10
UK excluding London average hourly rate £22.50 £22.50 £22.50

Marketing
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Glasgow region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Glasgow

Marketing
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Glasgow region.

Marketing Daily Rate Trend in Glasgow

Marketing
Daily Rate Histogram in Glasgow

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Glasgow region over the 3 months to 29 July 2015.

Marketing Daily Rate Histogram in Glasgow

Marketing
Hourly Rate Trend in Glasgow

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Glasgow region.

Marketing Hourly Rate Trend in Glasgow

Marketing
Top 30 Related IT Skills in Glasgow

For the 6 months to 29 July 2015, IT contractor jobs across the Glasgow region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 12 (66.67%) Degree
2 10 (55.56%) Finance
2 10 (55.56%) Asset Management
2 10 (55.56%) Analytical Skills
3 8 (44.44%) SharePoint
3 8 (44.44%) Copywriting
4 6 (33.33%) Wiki
4 6 (33.33%) Publishing
5 5 (27.78%) Time Management
5 5 (27.78%) User Experience
6 4 (22.22%) SEO
6 4 (22.22%) Analytics
6 4 (22.22%) Project Management
6 4 (22.22%) Content Management
6 4 (22.22%) CMS
6 4 (22.22%) Adobe
7 3 (16.67%) PRINCE2
7 3 (16.67%) Social Media
7 3 (16.67%) Adobe Experience Manager
7 3 (16.67%) Google Analytics
7 3 (16.67%) Digital Marketing
7 3 (16.67%) Google
8 2 (11.11%) WMI
8 2 (11.11%) StarTeam
8 2 (11.11%) SC Cleared
8 2 (11.11%) Security Cleared
8 2 (11.11%) HP UCMDB
8 2 (11.11%) Capacity Planning
8 2 (11.11%) HTML5
8 2 (11.11%) ITIL V2

Marketing
Top Related IT Skills in Glasgow by Category

For the 6 months to 29 July 2015, IT contractor jobs across the Glasgow region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (44.44%) SharePoint
2 4 (22.22%) CMS
3 3 (16.67%) Adobe Experience Manager
4 1 (5.56%) WordPress
4 1 (5.56%) Sitecore CMS
4 1 (5.56%) Node.js
Applications
1 1 (5.56%) MS Excel
Business Applications
1 1 (5.56%) Magento
Cloud Services
1 3 (16.67%) Google Analytics
Communications & Networking
1 1 (5.56%) DNS
Database & Business Intelligence
1 1 (5.56%) Data Warehouse
Development Applications
1 2 (11.11%) StarTeam
2 1 (5.56%) ClearCase
General
1 10 (55.56%) Finance
2 6 (33.33%) Publishing
3 1 (5.56%) Retail
Job Titles
1 3 (16.67%) Developer
1 3 (16.67%) Technical Writer
1 3 (16.67%) Content Editor
2 2 (11.11%) Configuration Analyst
2 2 (11.11%) Analyst
2 2 (11.11%) Project Manager
3 1 (5.56%) Web Developer
3 1 (5.56%) UI Developer
3 1 (5.56%) Front-End Developer
3 1 (5.56%) UI Programmer
3 1 (5.56%) Magento Developer
Libraries, Frameworks & Software Standards
1 2 (11.11%) HTML
1 2 (11.11%) CSS
1 2 (11.11%) HTML5
1 2 (11.11%) CSS3
2 1 (5.56%) Sass
2 1 (5.56%) Ajax
2 1 (5.56%) jQuery
Miscellaneous
1 10 (55.56%) Analytical Skills
2 8 (44.44%) Copywriting
3 6 (33.33%) Wiki
4 5 (27.78%) User Experience
5 3 (16.67%) Social Media
6 2 (11.11%) Management Information System
6 2 (11.11%) Data Centre
Processes & Methodologies
1 10 (55.56%) Asset Management
2 5 (27.78%) Time Management
3 4 (22.22%) Content Management
3 4 (22.22%) Project Management
3 4 (22.22%) SEO
3 4 (22.22%) Analytics
4 3 (16.67%) Digital Marketing
4 3 (16.67%) PRINCE2
5 2 (11.11%) CRM
5 2 (11.11%) E-Commerce
5 2 (11.11%) PRINCE
5 2 (11.11%) Configuration Management
5 2 (11.11%) ITIL
5 2 (11.11%) Agile Software Development
5 2 (11.11%) Capacity Planning
5 2 (11.11%) ITIL V2
6 1 (5.56%) Continuous Improvement
6 1 (5.56%) Web Accessibility
6 1 (5.56%) Web Development
6 1 (5.56%) Migration
Programming Languages
1 2 (11.11%) JavaScript
2 1 (5.56%) PHP
Qualifications
1 12 (66.67%) Degree
2 2 (11.11%) SC Cleared
2 2 (11.11%) Security Cleared
Systems Management
1 2 (11.11%) WMI
1 2 (11.11%) HP UCMDB
Vendors
1 4 (22.22%) Adobe
2 3 (16.67%) Google
3 2 (11.11%) Serena
3 2 (11.11%) HP
3 2 (11.11%) Borland
4 1 (5.56%) Remedy
4 1 (5.56%) Microsoft
4 1 (5.56%) Sitecore