The table below looks at the statistics for SEO skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 2 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 74 99 83
Rank change year-on-year
+25 -16
Permanent jobs citing SEO 26 8 1
As % of all permanent IT jobs located in Glasgow 2.24% 0.60% 0.11%
As % of the Processes & Methodologies category 2.54% 0.73% 0.14%
Number of salaries quoted 26 2 1
Average salary £35,000 £47,500 £32,500
Average salary % change year-on-year
-26.31% +46.15%
UK excluding London average salary £32,500 £33,000 £31,500
% change year-on-year
-1.51% +4.76%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1024 1090 704
As % of all permanent IT jobs located in Glasgow 88.12% 81.83% 77.88%
Number of salaries quoted 681 703 388
Average salary £44,000 £45,000 £41,000
Average salary % change year-on-year
-2.22% +9.75%
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Glasgow region.

SEO Salary Trend in Glasgow

SEO
Top 30 Related IT Skills in Glasgow

For the 6 months to 2 March 2015, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 43 (91.49%) UX Design
1 43 (91.49%) User Experience
2 26 (55.32%) Agile Software Development
3 24 (51.06%) MVC
3 24 (51.06%) ASP.NET
3 24 (51.06%) C#
3 24 (51.06%) .NET
3 24 (51.06%) SQL Server
4 7 (14.89%) Pay per click
4 7 (14.89%) Marketing
5 6 (12.77%) Degree
6 3 (6.38%) CSS
6 3 (6.38%) HTML
6 3 (6.38%) JavaScript
7 2 (4.26%) CMS
7 2 (4.26%) Software Engineering
7 2 (4.26%) CSS3
7 2 (4.26%) jQuery
7 2 (4.26%) VCP4
7 2 (4.26%) HTML5
8 1 (2.13%) Social Media
8 1 (2.13%) ASP.NET MVC
8 1 (2.13%) Online Marketing
8 1 (2.13%) Umbraco
8 1 (2.13%) Sass
8 1 (2.13%) Analytics
8 1 (2.13%) Relational Database
8 1 (2.13%) ASP.NET Web Forms
8 1 (2.13%) OO PHP
8 1 (2.13%) TDD

SEO
Top Related IT Skills in Glasgow by Category

For the 6 months to 2 March 2015, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.26%) CMS
2 1 (2.13%) Drupal
2 1 (2.13%) Umbraco
Applications
1 1 (2.13%) MS Project
1 1 (2.13%) MS Office
Database & Business Intelligence
1 24 (51.06%) SQL Server
2 1 (2.13%) Relational Database
General
1 7 (14.89%) Marketing
Job Titles
1 26 (55.32%) Developer
2 22 (46.81%) .NET Developer
2 22 (46.81%) Agile .NET Developer
3 14 (29.79%) Digital Project Manager
3 14 (29.79%) Project Manager
4 6 (12.77%) PPC Specialist
4 6 (12.77%) Consultant
4 6 (12.77%) PPC Manager
4 6 (12.77%) PPC Analyst
4 6 (12.77%) PPC Executive
5 1 (2.13%) Software Developer
5 1 (2.13%) Umbraco Developer
5 1 (2.13%) Programmer
5 1 (2.13%) Drupal Developer
5 1 (2.13%) Front-End Developer
5 1 (2.13%) Software Programmer
5 1 (2.13%) Digital Producer
5 1 (2.13%) Software Engineer
5 1 (2.13%) Web Developer
Libraries, Frameworks & Software Standards
1 24 (51.06%) .NET
1 24 (51.06%) ASP.NET
2 3 (6.38%) CSS
2 3 (6.38%) HTML
3 2 (4.26%) jQuery
3 2 (4.26%) HTML5
3 2 (4.26%) CSS3
4 1 (2.13%) Sass
4 1 (2.13%) ASP.NET Web Forms
4 1 (2.13%) .NET Framework
4 1 (2.13%) ASP.NET MVC
Miscellaneous
1 43 (91.49%) User Experience
2 1 (2.13%) Social Media
Processes & Methodologies
1 43 (91.49%) UX Design
2 26 (55.32%) Agile Software Development
3 24 (51.06%) MVC
4 7 (14.89%) Pay per click
5 2 (4.26%) Software Engineering
6 1 (2.13%) Web Development
6 1 (2.13%) TDD
6 1 (2.13%) Automated Testing
6 1 (2.13%) OO
6 1 (2.13%) E-Commerce
6 1 (2.13%) Online Marketing
6 1 (2.13%) Analytics
6 1 (2.13%) OO PHP
Programming Languages
1 24 (51.06%) C#
2 3 (6.38%) JavaScript
3 1 (2.13%) PHP
3 1 (2.13%) SQL
3 1 (2.13%) T-SQL
Qualifications
1 6 (12.77%) Degree
2 2 (4.26%) VCP4