The table below looks at the statistics for SEO skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 2 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 105 80 89
Rank change year-on-year
-25 +9
Permanent jobs citing SEO 2 31 4
As % of all permanent IT jobs located in Glasgow 0.16% 2.34% 0.33%
As % of the Processes & Methodologies category 0.18% 2.70% 0.42%
Number of salaries quoted 2 29 1
Average salary £38,750 £37,500 £55,000
Average salary % change year-on-year
+3.33% -31.81%
UK excluding London average salary £32,500 £31,000 £30,000
% change year-on-year
+4.83% +3.33%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1113 1148 961
As % of all permanent IT jobs located in Glasgow 89.04% 86.84% 78.38%
Number of salaries quoted 700 727 657
Average salary £42,500 £40,000 £42,500
Average salary % change year-on-year
+6.25% -5.88%
90% offered a salary of more than £33,500 £30,000 £30,000
10% offered a salary of more than £62,463 £55,000 £60,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

SEO
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Glasgow region.

SEO Salary Trend in Glasgow

SEO
Top 30 Related IT Skills in Glasgow

For the 6 months to 2 July 2015, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 16 (76.19%) UX Design
1 16 (76.19%) User Experience
2 8 (38.10%) Agile Software Development
3 7 (33.33%) SQL Server
4 6 (28.57%) ASP.NET
4 6 (28.57%) C#
4 6 (28.57%) .NET
4 6 (28.57%) MVC
5 5 (23.81%) Pay per click
5 5 (23.81%) Marketing
6 3 (14.29%) Google
6 3 (14.29%) Degree
6 3 (14.29%) Analytics
7 2 (9.52%) HTML5
7 2 (9.52%) Social Media
7 2 (9.52%) Google Analytics
7 2 (9.52%) Digital Marketing
7 2 (9.52%) CRM
7 2 (9.52%) HTML
7 2 (9.52%) JavaScript
8 1 (4.76%) PHP
8 1 (4.76%) CSS
8 1 (4.76%) Web Services
8 1 (4.76%) OO
8 1 (4.76%) SharePoint
8 1 (4.76%) Data Modelling
8 1 (4.76%) MySQL
8 1 (4.76%) Oracle
8 1 (4.76%) jQuery
8 1 (4.76%) Umbraco

SEO
Top Related IT Skills in Glasgow by Category

For the 6 months to 2 July 2015, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (4.76%) SharePoint
1 1 (4.76%) Drupal
1 1 (4.76%) Umbraco
Cloud Services
1 2 (9.52%) Google Analytics
Database & Business Intelligence
1 7 (33.33%) SQL Server
2 1 (4.76%) MySQL
General
1 5 (23.81%) Marketing
2 1 (4.76%) Advertising
Job Titles
1 8 (38.10%) Project Manager
1 8 (38.10%) Developer
1 8 (38.10%) Digital Project Manager
2 6 (28.57%) Agile .NET Developer
2 6 (28.57%) .NET Developer
3 3 (14.29%) PPC Specialist
3 3 (14.29%) PPC Manager
3 3 (14.29%) PPC Analyst
3 3 (14.29%) PPC Executive
4 2 (9.52%) Consultant
5 1 (4.76%) Senior Developer
5 1 (4.76%) Digital Marketing Manager
5 1 (4.76%) Marketing Manager
5 1 (4.76%) Front-End Developer
Libraries, Frameworks & Software Standards
1 6 (28.57%) .NET
1 6 (28.57%) ASP.NET
2 2 (9.52%) HTML5
2 2 (9.52%) HTML
3 1 (4.76%) CSS3
3 1 (4.76%) Sass
3 1 (4.76%) CSS
3 1 (4.76%) Web Services
3 1 (4.76%) jQuery
Miscellaneous
1 16 (76.19%) User Experience
2 2 (9.52%) Social Media
3 1 (4.76%) Blog
Processes & Methodologies
1 16 (76.19%) UX Design
2 8 (38.10%) Agile Software Development
3 6 (28.57%) MVC
4 5 (23.81%) Pay per click
5 3 (14.29%) Analytics
6 2 (9.52%) Digital Marketing
6 2 (9.52%) CRM
7 1 (4.76%) Data Modelling
7 1 (4.76%) OO
7 1 (4.76%) Technical Architecture
7 1 (4.76%) Email Marketing
7 1 (4.76%) OO PHP
7 1 (4.76%) Open Source
7 1 (4.76%) Marketing Strategy
Programming Languages
1 6 (28.57%) C#
2 2 (9.52%) JavaScript
3 1 (4.76%) PHP
Qualifications
1 3 (14.29%) Degree
Quality Assurance & Compliance
1 1 (4.76%) QA
Vendors
1 3 (14.29%) Google
2 1 (4.76%) Facebook
2 1 (4.76%) Oracle