The first table below looks at the demand for SEO skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Glasgow region.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 87 92 80
Rank change year-on-year
+5 -12
Permanent jobs citing SEO 21 6 6
As % of all permanent IT jobs located in Glasgow 1.53% 0.50% 0.67%
As % of the Processes & Methodologies category 1.85% 0.63% 0.90%
Number of salaries quoted 19 3 4
Average salary £37,500 £55,000 £31,250
Average salary % change year-on-year
-31.81% +76.00%
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1138 955 668
As % of all permanent IT jobs located in Glasgow 82.94% 79.45% 75.06%
Number of salaries quoted 701 638 445
Average salary £40,000 £42,500 £37,500
Average salary % change year-on-year
-5.88% +13.33%
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
SEO
Scotland

SEO
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Glasgow region.

SEO Salary Trend in Glasgow

SEO
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing SEO across the Glasgow region over the 3 months to 1 August 2014.

SEO Salary Histogram in Glasgow

SEO
Top 30 Related IT Skills in Glasgow

For the 6 months to 1 August 2014, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 44 (78.57%) .NET
2 43 (76.79%) SQL Server
2 43 (76.79%) ASP.NET
2 43 (76.79%) C#
2 43 (76.79%) MVC
2 43 (76.79%) Agile Software Development
2 43 (76.79%) User Experience Design
3 20 (35.71%) Software Engineering
4 11 (19.64%) Marketing
5 10 (17.86%) Social Media
6 8 (14.29%) Pay per click
7 7 (12.50%) Degree
7 7 (12.50%) E-Commerce
7 7 (12.50%) CMS
7 7 (12.50%) Project Management
8 6 (10.71%) E-business
8 6 (10.71%) EDI
8 6 (10.71%) B2B
8 6 (10.71%) Digital Marketing
8 6 (10.71%) User Acceptance Testing
9 4 (7.14%) HTML
9 4 (7.14%) JavaScript
9 4 (7.14%) CSS
9 4 (7.14%) Web Design
9 4 (7.14%) Facebook
9 4 (7.14%) Responsive Web Design
10 3 (5.36%) Twitter
10 3 (5.36%) CSS3
10 3 (5.36%) Sass
10 3 (5.36%) LESS

SEO
Top Related IT Skills in Glasgow by Category

For the 6 months to 1 August 2014, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 7 (12.50%) CMS
2 3 (5.36%) WordPress
2 3 (5.36%) Drupal
2 3 (5.36%) Joomla!
Applications
1 3 (5.36%) Photoshop
1 3 (5.36%) Fireworks
2 1 (1.79%) MS Excel
Business Applications
1 2 (3.57%) Google Analytics
Communications & Networking
1 1 (1.79%) Internet
Database & Business Intelligence
1 43 (76.79%) SQL Server
Development Applications
1 3 (5.36%) Dreamweaver
General
1 11 (19.64%) Marketing
2 1 (1.79%) Finance
2 1 (1.79%) Advertising
2 1 (1.79%) Retail
Job Titles
1 40 (71.43%) Developer
2 37 (66.07%) Programmer
3 20 (35.71%) Software Developer
3 20 (35.71%) Software Engineer
3 20 (35.71%) Software Programmer
4 17 (30.36%) Graduate Developer
4 17 (30.36%) Graduate Programmer
4 17 (30.36%) Graduate
5 7 (12.50%) Team Leader
6 6 (10.71%) Development Team Leader
6 6 (10.71%) .NET Team Leader
7 3 (5.36%) Creative Web Developer
7 3 (5.36%) Web Developer
8 1 (1.79%) PPC Manager
8 1 (1.79%) PPC Analyst
8 1 (1.79%) PPC Executive
8 1 (1.79%) Designer
8 1 (1.79%) Digital Designer
8 1 (1.79%) Web Team Leader
8 1 (1.79%) Online Marketing Manager
Libraries, Frameworks & Software Standards
1 44 (78.57%) .NET
2 43 (76.79%) ASP.NET
3 6 (10.71%) EDI
4 4 (7.14%) HTML
4 4 (7.14%) CSS
5 3 (5.36%) CSS3
5 3 (5.36%) Sass
5 3 (5.36%) LESS
5 3 (5.36%) Twitter Bootstrap
5 3 (5.36%) HTML5
5 3 (5.36%) jQuery
6 1 (1.79%) .NET Framework
Miscellaneous
1 10 (17.86%) Social Media
2 3 (5.36%) Web 2.0
3 1 (1.79%) Mobile App
Processes & Methodologies
1 43 (76.79%) MVC
1 43 (76.79%) Agile Software Development
1 43 (76.79%) User Experience Design
2 20 (35.71%) Software Engineering
3 8 (14.29%) Pay per click
4 7 (12.50%) E-Commerce
4 7 (12.50%) Project Management
5 6 (10.71%) E-business
5 6 (10.71%) B2B
5 6 (10.71%) Digital Marketing
5 6 (10.71%) User Acceptance Testing
6 4 (7.14%) Web Design
6 4 (7.14%) Responsive Web Design
7 2 (3.57%) Web Development
7 2 (3.57%) Analytics
8 1 (1.79%) Campaign Management
8 1 (1.79%) Internet Marketing
8 1 (1.79%) Display Advertising
8 1 (1.79%) Web Accessibility
8 1 (1.79%) Online Marketing
Programming Languages
1 43 (76.79%) C#
2 4 (7.14%) JavaScript
3 3 (5.36%) PHP
3 3 (5.36%) Ruby
Qualifications
1 7 (12.50%) Degree
Vendors
1 4 (7.14%) Facebook
2 3 (5.36%) Twitter
2 3 (5.36%) Adobe
3 2 (3.57%) Google
4 1 (1.79%) Yahoo!
4 1 (1.79%) IBM
4 1 (1.79%) Microsoft