The table below looks at the statistics for SEO skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 92 81 93
Rank change year-on-year
-11 +12
Permanent jobs citing SEO 10 33 2
As % of all permanent IT jobs located in Glasgow 0.81% 2.32% 0.18%
As % of the Processes & Methodologies category 0.91% 2.80% 0.24%
Number of salaries quoted 9 25 2
Average salary £37,500 £37,500 £30,000
Average salary % change year-on-year
- +25.00%
90% offered a salary of more than £34,500 £19,000 £28,000
10% offered a salary of more than £38,000 £47,500 £32,000
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1100 1178 840
As % of all permanent IT jobs located in Glasgow 88.92% 82.90% 76.71%
Number of salaries quoted 744 774 448
Average salary £45,000 £42,500 £41,500
Average salary % change year-on-year
+5.88% +2.40%
90% offered a salary of more than £33,000 £30,000 £29,000
10% offered a salary of more than £60,000 £56,000 £55,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Glasgow region.

SEO Salary Trend in Glasgow

SEO
Top 30 Related IT Skills in Glasgow

For the 6 months to 24 April 2015, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 32 (84.21%) UX Design
1 32 (84.21%) User Experience
2 17 (44.74%) Agile Software Development
3 16 (42.11%) SQL Server
4 15 (39.47%) ASP.NET
4 15 (39.47%) C#
4 15 (39.47%) .NET
4 15 (39.47%) MVC
5 8 (21.05%) Pay per click
5 8 (21.05%) Marketing
6 7 (18.42%) Degree
7 4 (10.53%) HTML
7 4 (10.53%) JavaScript
8 3 (7.89%) CSS
8 3 (7.89%) HTML5
8 3 (7.89%) Analytics
9 2 (5.26%) Google
9 2 (5.26%) OO PHP
9 2 (5.26%) CSS3
9 2 (5.26%) jQuery
9 2 (5.26%) Umbraco
9 2 (5.26%) Drupal
9 2 (5.26%) PHP
9 2 (5.26%) OO
9 2 (5.26%) CRM
10 1 (2.63%) SharePoint
10 1 (2.63%) Data Modelling
10 1 (2.63%) MySQL
10 1 (2.63%) Oracle
10 1 (2.63%) SQL

SEO
Top Related IT Skills in Glasgow by Category

For the 6 months to 24 April 2015, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (5.26%) Drupal
1 2 (5.26%) Umbraco
2 1 (2.63%) SharePoint
2 1 (2.63%) CMS
Cloud Services
1 1 (2.63%) Google Analytics
Database & Business Intelligence
1 16 (42.11%) SQL Server
2 1 (2.63%) Relational Database
2 1 (2.63%) MySQL
General
1 8 (21.05%) Marketing
Job Titles
1 18 (47.37%) Developer
2 14 (36.84%) .NET Developer
2 14 (36.84%) Agile .NET Developer
3 12 (31.58%) Project Manager
3 12 (31.58%) Digital Project Manager
4 7 (18.42%) PPC Specialist
4 7 (18.42%) PPC Executive
4 7 (18.42%) PPC Manager
4 7 (18.42%) PPC Analyst
5 6 (15.79%) Consultant
6 1 (2.63%) Senior Developer
6 1 (2.63%) Web Developer
6 1 (2.63%) Drupal Developer
6 1 (2.63%) Front-End Developer
6 1 (2.63%) Umbraco Developer
Libraries, Frameworks & Software Standards
1 15 (39.47%) .NET
1 15 (39.47%) ASP.NET
2 4 (10.53%) HTML
3 3 (7.89%) CSS
3 3 (7.89%) HTML5
4 2 (5.26%) CSS3
4 2 (5.26%) jQuery
5 1 (2.63%) ASP.NET MVC
5 1 (2.63%) Sass
5 1 (2.63%) ASP.NET Web Forms
5 1 (2.63%) Web Services
5 1 (2.63%) .NET Framework
Miscellaneous
1 32 (84.21%) User Experience
2 1 (2.63%) Blog
2 1 (2.63%) Open Source
2 1 (2.63%) Social Media
Processes & Methodologies
1 32 (84.21%) UX Design
2 17 (44.74%) Agile Software Development
3 15 (39.47%) MVC
4 8 (21.05%) Pay per click
5 3 (7.89%) Analytics
6 2 (5.26%) OO PHP
6 2 (5.26%) OO
6 2 (5.26%) CRM
7 1 (2.63%) Data Modelling
7 1 (2.63%) Technical Architecture
7 1 (2.63%) Web Development
7 1 (2.63%) Digital Marketing
7 1 (2.63%) TDD
7 1 (2.63%) Automated Testing
7 1 (2.63%) Software Engineering
Programming Languages
1 15 (39.47%) C#
2 4 (10.53%) JavaScript
3 2 (5.26%) PHP
4 1 (2.63%) SQL
4 1 (2.63%) T-SQL
Qualifications
1 7 (18.42%) Degree
Quality Assurance & Compliance
1 1 (2.63%) QA
Vendors
1 2 (5.26%) Google
2 1 (2.63%) Facebook
2 1 (2.63%) Oracle