The table below looks at the statistics for SEO skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 85 90 73
Rank change year-on-year
+5 -17
Permanent jobs citing SEO 19 8 9
As % of all permanent IT jobs located in Glasgow 1.49% 0.73% 0.99%
As % of the Processes & Methodologies category 1.73% 0.87% 1.31%
Number of salaries quoted 18 8 8
Average salary £35,000 £32,500 £34,750
Average salary % change year-on-year
+7.69% -6.47%
UK excluding London average salary £30,000 £30,000 £30,000
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1098 920 686
As % of all permanent IT jobs located in Glasgow 86.12% 84.10% 75.72%
Number of salaries quoted 633 576 441
Average salary £40,500 £42,500 £39,500
Average salary % change year-on-year
-4.70% +7.59%
90% offered a salary of more than £30,000 £31,500 £29,000
10% offered a salary of more than £61,500 £55,000 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Glasgow region.

SEO Salary Trend in Glasgow

SEO
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing SEO across the Glasgow region over the 3 months to 1 October 2014.

SEO Salary Histogram in Glasgow

SEO
Top 30 Related IT Skills in Glasgow

For the 6 months to 1 October 2014, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 49 (98.00%) User Experience
2 45 (90.00%) UX Design
3 41 (82.00%) Agile Software Development
4 40 (80.00%) MVC
4 40 (80.00%) C#
4 40 (80.00%) .NET
4 40 (80.00%) SQL Server
4 40 (80.00%) ASP.NET
5 21 (42.00%) Software Engineering
6 3 (6.00%) Responsive Web Design
6 3 (6.00%) Facebook
6 3 (6.00%) Marketing
6 3 (6.00%) CSS
6 3 (6.00%) HTML
6 3 (6.00%) JavaScript
6 3 (6.00%) Web Design
7 2 (4.00%) PHP
7 2 (4.00%) Photoshop
7 2 (4.00%) Dreamweaver
7 2 (4.00%) Adobe
7 2 (4.00%) Fireworks
7 2 (4.00%) Web Development
7 2 (4.00%) Ruby
7 2 (4.00%) Web 2.0
7 2 (4.00%) Drupal
7 2 (4.00%) Joomla!
7 2 (4.00%) jQuery
7 2 (4.00%) Twitter
7 2 (4.00%) CSS3
7 2 (4.00%) HTML5

SEO
Top Related IT Skills in Glasgow by Category

For the 6 months to 1 October 2014, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.00%) Drupal
1 2 (4.00%) Joomla!
1 2 (4.00%) WordPress
Applications
1 2 (4.00%) Photoshop
1 2 (4.00%) Fireworks
Business Applications
1 1 (2.00%) Google Analytics
Communications & Networking
1 1 (2.00%) Internet
Database & Business Intelligence
1 40 (80.00%) SQL Server
Development Applications
1 2 (4.00%) Dreamweaver
General
1 3 (6.00%) Marketing
2 1 (2.00%) Finance
2 1 (2.00%) Advertising
Job Titles
1 41 (82.00%) Developer
2 34 (68.00%) Programmer
3 21 (42.00%) Software Engineer
3 21 (42.00%) Software Developer
3 21 (42.00%) Software Programmer
4 13 (26.00%) Graduate Programmer
4 13 (26.00%) Graduate
4 13 (26.00%) Graduate Developer
5 5 (10.00%) .NET Developer
5 5 (10.00%) Project Manager
5 5 (10.00%) Agile .NET Developer
5 5 (10.00%) Digital Project Manager
6 2 (4.00%) Team Leader
6 2 (4.00%) Web Developer
6 2 (4.00%) Creative Web Developer
7 1 (2.00%) PPC Executive
7 1 (2.00%) Digital Designer
7 1 (2.00%) Designer
7 1 (2.00%) PPC Manager
7 1 (2.00%) PPC Analyst
Libraries, Frameworks & Software Standards
1 40 (80.00%) .NET
1 40 (80.00%) ASP.NET
2 3 (6.00%) CSS
2 3 (6.00%) HTML
3 2 (4.00%) jQuery
3 2 (4.00%) CSS3
3 2 (4.00%) HTML5
3 2 (4.00%) Sass
3 2 (4.00%) LESS
3 2 (4.00%) Twitter Bootstrap
Miscellaneous
1 49 (98.00%) User Experience
2 2 (4.00%) Web 2.0
2 2 (4.00%) Social Media
3 1 (2.00%) Mobile App
Processes & Methodologies
1 45 (90.00%) UX Design
2 41 (82.00%) Agile Software Development
3 40 (80.00%) MVC
4 21 (42.00%) Software Engineering
5 3 (6.00%) Responsive Web Design
5 3 (6.00%) Web Design
6 2 (4.00%) Web Development
7 1 (2.00%) Campaign Management
7 1 (2.00%) Analytics
7 1 (2.00%) Web Accessibility
7 1 (2.00%) Online Marketing
7 1 (2.00%) Internet Marketing
7 1 (2.00%) Display Advertising
7 1 (2.00%) Pay per click
7 1 (2.00%) Project Management
7 1 (2.00%) Scrum
7 1 (2.00%) Content Management
Programming Languages
1 40 (80.00%) C#
2 3 (6.00%) JavaScript
3 2 (4.00%) PHP
3 2 (4.00%) Ruby
Qualifications
1 1 (2.00%) Degree
Vendors
1 3 (6.00%) Facebook
2 2 (4.00%) Adobe
2 2 (4.00%) Twitter
3 1 (2.00%) Yahoo!
3 1 (2.00%) Google
3 1 (2.00%) IBM