The table below looks at the statistics for SEO skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 64 101 80
Rank change year-on-year
+37 -21
Permanent jobs citing SEO 28 2 4
As % of all permanent IT jobs located in Glasgow 2.54% 0.17% 0.43%
As % of the Processes & Methodologies category 2.90% 0.20% 0.56%
Number of salaries quoted 28 0 4
Average salary £35,000 - £27,500
90% offered a salary of more than £32,500 - £19,650
10% offered a salary of more than £37,500 - £35,000
UK excluding London average salary £32,500 £32,500 £31,500
% change year-on-year
- +3.17%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
967 983 714
As % of all permanent IT jobs located in Glasgow 87.83% 81.78% 77.19%
Number of salaries quoted 633 605 453
Average salary £42,000 £42,500 £40,000
Average salary % change year-on-year
-1.17% +6.25%
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £64,000 £60,000 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Glasgow region.

SEO Salary Trend in Glasgow

SEO
Top 30 Related IT Skills in Glasgow

For the 6 months to 29 January 2015, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 46 (93.88%) UX Design
1 46 (93.88%) User Experience
2 28 (57.14%) Agile Software Development
3 27 (55.10%) MVC
3 27 (55.10%) ASP.NET
3 27 (55.10%) C#
3 27 (55.10%) .NET
3 27 (55.10%) SQL Server
4 7 (14.29%) Pay per click
4 7 (14.29%) Marketing
5 6 (12.24%) Degree
5 6 (12.24%) Software Engineering
6 2 (4.08%) CSS
6 2 (4.08%) HTML
6 2 (4.08%) JavaScript
6 2 (4.08%) CMS
7 1 (2.04%) TDD
7 1 (2.04%) Automated Testing
7 1 (2.04%) Drupal
7 1 (2.04%) jQuery
7 1 (2.04%) Umbraco
7 1 (2.04%) Web Development
7 1 (2.04%) .NET Framework
7 1 (2.04%) PHP
7 1 (2.04%) SQL
7 1 (2.04%) T-SQL
7 1 (2.04%) MS Project
7 1 (2.04%) MS Office
7 1 (2.04%) OO
7 1 (2.04%) E-Commerce

SEO
Top Related IT Skills in Glasgow by Category

For the 6 months to 29 January 2015, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.08%) CMS
2 1 (2.04%) Drupal
2 1 (2.04%) Umbraco
Applications
1 1 (2.04%) MS Project
1 1 (2.04%) MS Office
Database & Business Intelligence
1 27 (55.10%) SQL Server
2 1 (2.04%) Relational Database
General
1 7 (14.29%) Marketing
Job Titles
1 28 (57.14%) Developer
2 21 (42.86%) .NET Developer
2 21 (42.86%) Agile .NET Developer
3 14 (28.57%) Digital Project Manager
3 14 (28.57%) Project Manager
4 6 (12.24%) PPC Specialist
4 6 (12.24%) Consultant
4 6 (12.24%) PPC Manager
4 6 (12.24%) PPC Analyst
4 6 (12.24%) PPC Executive
5 5 (10.20%) Programmer
5 5 (10.20%) Software Developer
5 5 (10.20%) Software Programmer
5 5 (10.20%) Software Engineer
6 1 (2.04%) Digital Producer
6 1 (2.04%) Web Developer
6 1 (2.04%) Umbraco Developer
6 1 (2.04%) Drupal Developer
Libraries, Frameworks & Software Standards
1 27 (55.10%) ASP.NET
1 27 (55.10%) .NET
2 2 (4.08%) CSS
2 2 (4.08%) HTML
3 1 (2.04%) jQuery
3 1 (2.04%) .NET Framework
3 1 (2.04%) ASP.NET Web Forms
3 1 (2.04%) CSS3
3 1 (2.04%) ASP.NET MVC
3 1 (2.04%) HTML5
Miscellaneous
1 46 (93.88%) User Experience
2 1 (2.04%) Social Media
Processes & Methodologies
1 46 (93.88%) UX Design
2 28 (57.14%) Agile Software Development
3 27 (55.10%) MVC
4 7 (14.29%) Pay per click
5 6 (12.24%) Software Engineering
6 1 (2.04%) TDD
6 1 (2.04%) Automated Testing
6 1 (2.04%) Web Development
6 1 (2.04%) OO
6 1 (2.04%) E-Commerce
6 1 (2.04%) Analytics
6 1 (2.04%) OO PHP
6 1 (2.04%) Online Marketing
Programming Languages
1 27 (55.10%) C#
2 2 (4.08%) JavaScript
3 1 (2.04%) PHP
3 1 (2.04%) SQL
3 1 (2.04%) T-SQL
Qualifications
1 6 (12.24%) Degree