The table below looks at the statistics for SEO skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 109 68 107
Rank change year-on-year
-41 +39
Permanent jobs citing SEO 6 27 3
As % of all permanent IT jobs located in Glasgow 0.44% 2.49% 0.25%
As % of the Processes & Methodologies category 0.49% 2.77% 0.29%
Number of salaries quoted 6 27 1
Average salary £35,250 £35,000 £47,500
Average salary % change year-on-year
+0.71% -26.31%
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1233 974 1034
As % of all permanent IT jobs located in Glasgow 90.26% 89.85% 84.75%
Number of salaries quoted 744 638 659
Average salary £45,000 £42,500 £45,000
Average salary % change year-on-year
+5.88% -5.55%
90% offered a salary of more than £32,500 £32,500 £33,954
10% offered a salary of more than £62,500 £65,000 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Glasgow region.

SEO Salary Trend in Glasgow

SEO
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing SEO across the Glasgow region over the 3 months to 13 February 2016.

SEO Salary Histogram in Glasgow

SEO
Top 30 Related IT Skills in Glasgow

For the 6 months to 13 February 2016, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 6 (75.00%) Pay per click
1 6 (75.00%) Marketing
1 6 (75.00%) Analytics
2 5 (62.50%) Social Media
3 4 (50.00%) AdWords
3 4 (50.00%) Google
3 4 (50.00%) Google Analytics
3 4 (50.00%) Digital Marketing
4 3 (37.50%) Banking
4 3 (37.50%) SQL
4 3 (37.50%) Online Marketing
5 2 (25.00%) Health Informatics
5 2 (25.00%) Analytical Skills
5 2 (25.00%) SharePoint
5 2 (25.00%) Business Intelligence
5 2 (25.00%) NHS
5 2 (25.00%) LIMS
5 2 (25.00%) Advertising
5 2 (25.00%) Migration
5 2 (25.00%) PACS
5 2 (25.00%) e-Health
5 2 (25.00%) Informatics
5 2 (25.00%) Data Migration
5 2 (25.00%) HL7
6 1 (12.50%) Email Marketing
6 1 (12.50%) Internet Marketing
6 1 (12.50%) Web Usability
6 1 (12.50%) Copywriting
6 1 (12.50%) Search Engine Marketing
6 1 (12.50%) Competitor Analysis

SEO
Top Related IT Skills in Glasgow by Category

For the 6 months to 13 February 2016, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (25.00%) SharePoint
Cloud Services
1 4 (50.00%) AdWords
1 4 (50.00%) Google Analytics
Communications & Networking
1 1 (12.50%) Internet
General
1 6 (75.00%) Marketing
2 3 (37.50%) Banking
3 2 (25.00%) Advertising
Job Titles
1 2 (25.00%) Consultant
1 2 (25.00%) Digital Marketing Manager
1 2 (25.00%) Healthcare Consultant
1 2 (25.00%) Implementation Consultant
1 2 (25.00%) Marketing Manager
2 1 (12.50%) Account Manager
2 1 (12.50%) Digital Account Manager
2 1 (12.50%) Digital Project Manager
2 1 (12.50%) Head of Search
2 1 (12.50%) Marketing Director
2 1 (12.50%) Project Manager
2 1 (12.50%) SEO Expert
Libraries, Frameworks & Software Standards
1 1 (12.50%) .NET
1 1 (12.50%) CSS
1 1 (12.50%) HTML
Miscellaneous
1 5 (62.50%) Social Media
2 2 (25.00%) Analytical Skills
2 2 (25.00%) e-Health
2 2 (25.00%) Health Informatics
2 2 (25.00%) Informatics
2 2 (25.00%) LIMS
2 2 (25.00%) NHS
2 2 (25.00%) PACS
3 1 (12.50%) Algorithms
3 1 (12.50%) Copywriting
3 1 (12.50%) User Experience
Processes & Methodologies
1 6 (75.00%) Analytics
1 6 (75.00%) Pay per click
2 4 (50.00%) Digital Marketing
3 3 (37.50%) Online Marketing
4 2 (25.00%) Business Intelligence
4 2 (25.00%) Data Migration
4 2 (25.00%) Migration
5 1 (12.50%) Agile Software Development
5 1 (12.50%) Campaign Analysis
5 1 (12.50%) Campaign Management
5 1 (12.50%) Competitor Analysis
5 1 (12.50%) Email Marketing
5 1 (12.50%) Internet Marketing
5 1 (12.50%) Link Building
5 1 (12.50%) People Management
5 1 (12.50%) Project Management
5 1 (12.50%) Search Engine Marketing
5 1 (12.50%) Web Usability
Programming Languages
1 3 (37.50%) SQL
2 1 (12.50%) PHP
Quality Assurance & Compliance
1 2 (25.00%) HL7
Vendors
1 4 (50.00%) Google
2 1 (12.50%) Omniture