The table below looks at the statistics for SEO skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 78 88 73
Rank change year-on-year
+10 -15
Permanent jobs citing SEO 22 11 9
As % of all permanent IT jobs located in Glasgow 1.66% 1.00% 0.97%
As % of the Processes & Methodologies category 1.93% 1.18% 1.27%
Number of salaries quoted 21 9 8
Average salary £35,000 £35,000 £34,750
Average salary % change year-on-year
- +0.71%
90% offered a salary of more than £19,000 £25,000 £30,950
10% offered a salary of more than £40,000 £55,000 £38,600
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1140 930 708
As % of all permanent IT jobs located in Glasgow 86.10% 84.16% 76.46%
Number of salaries quoted 651 606 445
Average salary £40,000 £42,500 £39,000
Average salary % change year-on-year
-5.88% +8.97%
90% offered a salary of more than £30,000 £31,500 £29,000
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Glasgow region.

SEO Salary Trend in Glasgow

SEO
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing SEO across the Glasgow region over the 3 months to 19 September 2014.

SEO Salary Histogram in Glasgow

SEO
Top 30 Related IT Skills in Glasgow

For the 6 months to 19 September 2014, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 52 (98.11%) User Experience
2 47 (88.68%) User Experience Design
3 43 (81.13%) Agile Software Development
4 42 (79.25%) MVC
4 42 (79.25%) C#
4 42 (79.25%) .NET
4 42 (79.25%) SQL Server
4 42 (79.25%) ASP.NET
5 22 (41.51%) Software Engineering
6 4 (7.55%) Marketing
6 4 (7.55%) CSS
6 4 (7.55%) HTML
6 4 (7.55%) JavaScript
6 4 (7.55%) Web Design
6 4 (7.55%) Facebook
6 4 (7.55%) Responsive Web Design
7 3 (5.66%) Twitter
7 3 (5.66%) Sass
7 3 (5.66%) LESS
7 3 (5.66%) Twitter Bootstrap
7 3 (5.66%) PHP
7 3 (5.66%) Photoshop
7 3 (5.66%) Dreamweaver
7 3 (5.66%) Adobe
7 3 (5.66%) Fireworks
7 3 (5.66%) Ruby
7 3 (5.66%) Joomla!
7 3 (5.66%) Web 2.0
7 3 (5.66%) Drupal
7 3 (5.66%) CSS3

SEO
Top Related IT Skills in Glasgow by Category

For the 6 months to 19 September 2014, IT jobs across the Glasgow region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (5.66%) Joomla!
1 3 (5.66%) Drupal
1 3 (5.66%) WordPress
Applications
1 3 (5.66%) Photoshop
1 3 (5.66%) Fireworks
Business Applications
1 1 (1.89%) Google Analytics
Communications & Networking
1 1 (1.89%) Internet
Database & Business Intelligence
1 42 (79.25%) SQL Server
Development Applications
1 3 (5.66%) Dreamweaver
General
1 4 (7.55%) Marketing
2 1 (1.89%) Finance
2 1 (1.89%) Advertising
Job Titles
1 43 (81.13%) Developer
2 36 (67.92%) Programmer
3 22 (41.51%) Software Developer
3 22 (41.51%) Software Engineer
3 22 (41.51%) Software Programmer
4 14 (26.42%) Graduate Programmer
4 14 (26.42%) Graduate
4 14 (26.42%) Graduate Developer
5 5 (9.43%) Project Manager
5 5 (9.43%) Digital Project Manager
6 4 (7.55%) Agile .NET Developer
6 4 (7.55%) .NET Developer
7 3 (5.66%) Team Leader
7 3 (5.66%) Web Developer
7 3 (5.66%) Creative Web Developer
8 2 (3.77%) .NET Team Leader
8 2 (3.77%) Development Team Leader
9 1 (1.89%) Web Team Leader
9 1 (1.89%) Online Marketing Manager
9 1 (1.89%) PPC Specialist
Libraries, Frameworks & Software Standards
1 42 (79.25%) .NET
1 42 (79.25%) ASP.NET
2 4 (7.55%) CSS
2 4 (7.55%) HTML
3 3 (5.66%) jQuery
3 3 (5.66%) HTML5
3 3 (5.66%) CSS3
3 3 (5.66%) Sass
3 3 (5.66%) LESS
3 3 (5.66%) Twitter Bootstrap
Miscellaneous
1 52 (98.11%) User Experience
2 3 (5.66%) Web 2.0
2 3 (5.66%) Social Media
3 1 (1.89%) Mobile App
Processes & Methodologies
1 47 (88.68%) User Experience Design
2 43 (81.13%) Agile Software Development
3 42 (79.25%) MVC
4 22 (41.51%) Software Engineering
5 4 (7.55%) Web Design
5 4 (7.55%) Responsive Web Design
6 2 (3.77%) Web Development
7 1 (1.89%) Internet Marketing
7 1 (1.89%) Display Advertising
7 1 (1.89%) Web Accessibility
7 1 (1.89%) Online Marketing
7 1 (1.89%) Analytics
7 1 (1.89%) Campaign Management
7 1 (1.89%) Project Management
7 1 (1.89%) Scrum
7 1 (1.89%) Pay per click
7 1 (1.89%) Content Management
Programming Languages
1 42 (79.25%) C#
2 4 (7.55%) JavaScript
3 3 (5.66%) PHP
3 3 (5.66%) Ruby
Qualifications
1 1 (1.89%) Degree
Vendors
1 4 (7.55%) Facebook
2 3 (5.66%) Twitter
2 3 (5.66%) Adobe
3 1 (1.89%) Yahoo!
3 1 (1.89%) Google
3 1 (1.89%) IBM