The table below looks at the statistics for SEO skills in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 2 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
2 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 105 100 76
Rank change year-on-year
-5 -24
Permanent jobs citing SEO 4 8 36
As % of all permanent IT jobs located in Glasgow 0.32% 0.64% 2.50%
As % of the Processes & Methodologies category 0.35% 0.70% 2.84%
Number of salaries quoted 4 7 28
Median salary £38,750 £37,500 £37,500
Median salary % change year-on-year
+3.33% -
90% offered a salary of more than £31,850 £34,000 £19,000
10% offered a salary of more than £44,250 £38,500 £47,500
UK excluding London median salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1137 1148 1267
As % of all permanent IT jobs located in Glasgow 91.25% 91.18% 87.99%
Number of salaries quoted 673 769 833
Median salary £45,000 £45,000 £42,500
Median salary % change year-on-year
- +5.88%
90% offered a salary of more than £32,500 £33,000 £30,000
10% offered a salary of more than £61,500 £55,000 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Glasgow region.

SEO Salary Trend in Glasgow

SEO
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing SEO across the Glasgow region over the 3 months to 2 May 2016.

SEO Salary Histogram in Glasgow

SEO
Top 30 Related IT Skills in Glasgow

For the 6 months to 2 May 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for SEO.

1 8 (80.00%) Pay per click
1 8 (80.00%) Marketing
1 8 (80.00%) Analytics
2 6 (60.00%) Google Analytics
2 6 (60.00%) Digital Marketing
2 6 (60.00%) Google
3 5 (50.00%) Banking
4 4 (40.00%) Social Media
4 4 (40.00%) AdWords
5 3 (30.00%) Online Marketing
5 3 (30.00%) SQL
6 2 (20.00%) CSS
6 2 (20.00%) LIMS
6 2 (20.00%) HTML
6 2 (20.00%) SharePoint
6 2 (20.00%) Business Intelligence
6 2 (20.00%) NHS
6 2 (20.00%) e-Health
6 2 (20.00%) PACS
6 2 (20.00%) Advertising
6 2 (20.00%) Migration
6 2 (20.00%) Data Migration
6 2 (20.00%) Email Marketing
6 2 (20.00%) Informatics
6 2 (20.00%) Copywriting
6 2 (20.00%) Electronic Patient Records
6 2 (20.00%) Campaign Analysis
6 2 (20.00%) HL7
6 2 (20.00%) Health Informatics
6 2 (20.00%) User Experience

SEO
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (20.00%) SharePoint
2 1 (10.00%) CMS
Cloud Services
1 6 (60.00%) Google Analytics
2 4 (40.00%) AdWords
Communications & Networking
1 1 (10.00%) Internet
Database & Business Intelligence
1 2 (20.00%) Electronic Patient Records
General
1 8 (80.00%) Marketing
2 5 (50.00%) Banking
3 2 (20.00%) Advertising
Job Titles
1 3 (30.00%) Consultant
2 2 (20.00%) Healthcare Consultant
2 2 (20.00%) Implementation Consultant
2 2 (20.00%) Marketing Manager
3 1 (10.00%) Content Manager
3 1 (10.00%) Digital Account Manager
3 1 (10.00%) Digital Analyst
3 1 (10.00%) Digital Marketer
3 1 (10.00%) Digital Marketing Manager
3 1 (10.00%) Digital Project Manager
3 1 (10.00%) Email Marketing Manager
3 1 (10.00%) Head of Search
3 1 (10.00%) Marketing Director
3 1 (10.00%) SEO Analyst
3 1 (10.00%) SEO Consultant
3 1 (10.00%) SEO Expert
3 1 (10.00%) Web Analyst
3 1 (10.00%) Web Consultant
3 1 (10.00%) Web Content Manager
3 1 (10.00%) Web Manager
Libraries, Frameworks & Software Standards
1 2 (20.00%) CSS
1 2 (20.00%) HTML
2 1 (10.00%) .NET
Miscellaneous
1 4 (40.00%) Social Media
2 2 (20.00%) Analytical Skills
2 2 (20.00%) Copywriting
2 2 (20.00%) e-Health
2 2 (20.00%) Health Informatics
2 2 (20.00%) Informatics
2 2 (20.00%) LIMS
2 2 (20.00%) NHS
2 2 (20.00%) PACS
2 2 (20.00%) User Experience
3 1 (10.00%) Algorithms
3 1 (10.00%) Blog
Processes & Methodologies
1 8 (80.00%) Analytics
1 8 (80.00%) Pay per click
2 6 (60.00%) Digital Marketing
3 3 (30.00%) Online Marketing
4 2 (20.00%) Business Intelligence
4 2 (20.00%) Campaign Analysis
4 2 (20.00%) Data Migration
4 2 (20.00%) Email Marketing
4 2 (20.00%) Migration
5 1 (10.00%) Agile Software Development
5 1 (10.00%) Campaign Management
5 1 (10.00%) Competitor Analysis
5 1 (10.00%) CRM
5 1 (10.00%) Internet Marketing
5 1 (10.00%) Link Building
5 1 (10.00%) Marketing Strategy
5 1 (10.00%) People Management
5 1 (10.00%) Project Management
5 1 (10.00%) Search Engine Marketing
5 1 (10.00%) Web Usability
Programming Languages
1 3 (30.00%) SQL
2 1 (10.00%) PHP
Quality Assurance & Compliance
1 2 (20.00%) HL7
Vendors
1 6 (60.00%) Google
2 1 (10.00%) Omniture