The table below looks at the statistics for SEO skills in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 26 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 Aug 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 93 109 98
Rank change year-on-year
+16 -11
Permanent jobs citing SEO 5 1 21
As % of all permanent IT jobs located in Glasgow 0.43% 0.079% 1.48%
As % of the Processes & Methodologies category 0.47% 0.086% 1.63%
Number of salaries quoted 5 1 20
Median salary £28,500 £37,500 £36,250
Median salary % change year-on-year
-24.00% +3.44%
UK excluding London median salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1057 1160 1289
As % of all permanent IT jobs located in Glasgow 91.44% 91.48% 90.84%
Number of salaries quoted 525 730 780
Median salary £42,500 £45,000 £40,000
Median salary % change year-on-year
-5.55% +12.50%
90% offered a salary of more than £30,000 £34,000 £30,000
10% offered a salary of more than £60,000 £57,500 £63,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Glasgow region.

SEO Salary Trend in Glasgow

SEO
Top 30 Related IT Skills in Glasgow

For the 6 months to 26 August 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for SEO.

1 6 (54.55%) HTML
1 6 (54.55%) CSS
1 6 (54.55%) Pay per click
1 6 (54.55%) Marketing
1 6 (54.55%) Digital Marketing
2 5 (45.45%) jQuery
2 5 (45.45%) HTML5
2 5 (45.45%) CSS3
2 5 (45.45%) Front End Development
2 5 (45.45%) Web Development
2 5 (45.45%) Web Design
2 5 (45.45%) JavaScript
3 4 (36.36%) C#
3 4 (36.36%) ASP.NET
3 4 (36.36%) SQL
3 4 (36.36%) .NET
3 4 (36.36%) MVC
3 4 (36.36%) Web Services
3 4 (36.36%) E-Commerce
3 4 (36.36%) .NET Framework
3 4 (36.36%) Degree
3 4 (36.36%) Secure Coding
3 4 (36.36%) nopCommerce
3 4 (36.36%) ASP.NET MVC
3 4 (36.36%) Entity Framework
3 4 (36.36%) Umbraco
3 4 (36.36%) Software Engineering
3 4 (36.36%) Ajax
3 4 (36.36%) Computer Science
4 3 (27.27%) Email Marketing

SEO
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (36.36%) Umbraco
2 2 (18.18%) CMS
3 1 (9.09%) WordPress
Applications
1 1 (9.09%) Photoshop
Business Applications
1 4 (36.36%) nopCommerce
Cloud Services
1 2 (18.18%) Google Analytics
2 1 (9.09%) AdWords
Database & Business Intelligence
1 1 (9.09%) MySQL
General
1 6 (54.55%) Marketing
2 3 (27.27%) Banking
Job Titles
1 5 (45.45%) Developer
2 3 (27.27%) .NET Developer
2 3 (27.27%) E-Commerce Developer
2 3 (27.27%) Junior
2 3 (27.27%) Junior Developer
3 2 (18.18%) Digital Project Manager
3 2 (18.18%) Junior .NET Developer
3 2 (18.18%) Project Manager
4 1 (9.09%) Analyst
4 1 (9.09%) Content Manager
4 1 (9.09%) Designer
4 1 (9.09%) Digital Marketer
4 1 (9.09%) Email Marketing Manager
4 1 (9.09%) Front End Developer (Client-Side Developer)
4 1 (9.09%) PPC Specialist
4 1 (9.09%) SEO Analyst
4 1 (9.09%) SEO Consultant
4 1 (9.09%) SEO Specialist
4 1 (9.09%) Web Consultant
4 1 (9.09%) Web Content Manager
Libraries, Frameworks & Software Standards
1 6 (54.55%) CSS
1 6 (54.55%) HTML
2 5 (45.45%) CSS3
2 5 (45.45%) HTML5
2 5 (45.45%) jQuery
3 4 (36.36%) .NET
3 4 (36.36%) .NET Framework
3 4 (36.36%) Ajax
3 4 (36.36%) ASP.NET
3 4 (36.36%) ASP.NET MVC
3 4 (36.36%) Entity Framework
3 4 (36.36%) Web Services
Miscellaneous
1 4 (36.36%) Computer Science
2 3 (27.27%) Social Media
2 3 (27.27%) User Experience
3 2 (18.18%) Analytical Skills
4 1 (9.09%) Blog
4 1 (9.09%) Copywriting
Processes & Methodologies
1 6 (54.55%) Digital Marketing
1 6 (54.55%) Pay per click
2 5 (45.45%) Front End Development
2 5 (45.45%) Web Design
2 5 (45.45%) Web Development
3 4 (36.36%) E-Commerce
3 4 (36.36%) MVC
3 4 (36.36%) Secure Coding
3 4 (36.36%) Software Engineering
4 3 (27.27%) Email Marketing
5 2 (18.18%) Analytics
5 2 (18.18%) Campaign Analysis
5 2 (18.18%) Line Management
5 2 (18.18%) Project Management
6 1 (9.09%) CRM
6 1 (9.09%) Marketing Strategy
6 1 (9.09%) Responsive Web Design
Programming Languages
1 5 (45.45%) JavaScript
2 4 (36.36%) C#
2 4 (36.36%) SQL
3 1 (9.09%) PHP
Qualifications
1 4 (36.36%) Degree
Vendors
1 3 (27.27%) Google