The table below looks at the statistics for SEO skills in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 25 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 107 98 70
Rank change year-on-year
-9 -28
Permanent jobs citing SEO 5 4 38
As % of all permanent IT jobs located in Glasgow 0.40% 0.34% 2.87%
As % of the Processes & Methodologies category 0.43% 0.38% 3.25%
Number of salaries quoted 5 3 31
Median salary £35,000 £37,500 £37,500
Median salary % change year-on-year
-6.66% -
90% offered a salary of more than £32,900 £35,500 £19,000
10% offered a salary of more than £44,000 £39,500 £47,500
UK excluding London median salary £32,500 £30,000 £32,000
% change year-on-year
+8.33% -6.25%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
1154 1059 1169
As % of all permanent IT jobs located in Glasgow 92.17% 90.67% 88.23%
Number of salaries quoted 655 699 762
Median salary £45,000 £43,913 £42,500
Median salary % change year-on-year
+2.47% +3.32%
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £61,500 £57,500 £61,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Glasgow region.

SEO Salary Trend in Glasgow

SEO
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing SEO across the Glasgow region over the 3 months to 25 May 2016.

SEO Salary Histogram in Glasgow

SEO
Top 30 Related IT Skills in Glasgow

For the 6 months to 25 May 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for SEO.

1 7 (77.78%) Pay per click
1 7 (77.78%) Marketing
1 7 (77.78%) Digital Marketing
2 6 (66.67%) Analytics
3 5 (55.56%) Banking
3 5 (55.56%) Google
4 4 (44.44%) Google Analytics
4 4 (44.44%) Social Media
5 3 (33.33%) AdWords
5 3 (33.33%) Campaign Analysis
5 3 (33.33%) Email Marketing
6 2 (22.22%) Migration
6 2 (22.22%) SQL
6 2 (22.22%) SharePoint
6 2 (22.22%) Business Intelligence
6 2 (22.22%) NHS
6 2 (22.22%) LIMS
6 2 (22.22%) e-Health
6 2 (22.22%) PACS
6 2 (22.22%) HL7
6 2 (22.22%) Data Migration
6 2 (22.22%) Informatics
6 2 (22.22%) User Experience
6 2 (22.22%) Analytical Skills
6 2 (22.22%) Electronic Patient Records
6 2 (22.22%) Health Informatics
7 1 (11.11%) Marketing Strategy
7 1 (11.11%) Line Management
7 1 (11.11%) Copywriting
7 1 (11.11%) Blog

SEO
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (22.22%) SharePoint
2 1 (11.11%) CMS
Cloud Services
1 4 (44.44%) Google Analytics
2 3 (33.33%) AdWords
Database & Business Intelligence
1 2 (22.22%) Electronic Patient Records
General
1 7 (77.78%) Marketing
2 5 (55.56%) Banking
Job Titles
1 3 (33.33%) Consultant
2 2 (22.22%) Healthcare Consultant
2 2 (22.22%) Implementation Consultant
3 1 (11.11%) Analyst
3 1 (11.11%) Digital Analyst
3 1 (11.11%) Digital Marketer
3 1 (11.11%) Digital Project Manager
3 1 (11.11%) Email Marketing Manager
3 1 (11.11%) Marketing Director
3 1 (11.11%) Marketing Manager
3 1 (11.11%) PPC Specialist
3 1 (11.11%) Project Manager
3 1 (11.11%) SEO Analyst
3 1 (11.11%) SEO Consultant
3 1 (11.11%) SEO Expert
3 1 (11.11%) SEO Specialist
3 1 (11.11%) Web Analyst
3 1 (11.11%) Web Consultant
3 1 (11.11%) Web Content Manager
3 1 (11.11%) Web Manager
Libraries, Frameworks & Software Standards
1 1 (11.11%) CSS
1 1 (11.11%) HTML
Miscellaneous
1 4 (44.44%) Social Media
2 2 (22.22%) Analytical Skills
2 2 (22.22%) e-Health
2 2 (22.22%) Health Informatics
2 2 (22.22%) Informatics
2 2 (22.22%) LIMS
2 2 (22.22%) NHS
2 2 (22.22%) PACS
2 2 (22.22%) User Experience
3 1 (11.11%) Blog
3 1 (11.11%) Copywriting
Processes & Methodologies
1 7 (77.78%) Digital Marketing
1 7 (77.78%) Pay per click
2 6 (66.67%) Analytics
3 3 (33.33%) Campaign Analysis
3 3 (33.33%) Email Marketing
4 2 (22.22%) Business Intelligence
4 2 (22.22%) Data Migration
4 2 (22.22%) Migration
5 1 (11.11%) Competitor Analysis
5 1 (11.11%) CRM
5 1 (11.11%) Line Management
5 1 (11.11%) Marketing Strategy
5 1 (11.11%) Online Marketing
5 1 (11.11%) Project Management
Programming Languages
1 2 (22.22%) SQL
Quality Assurance & Compliance
1 2 (22.22%) HL7
Vendors
1 5 (55.56%) Google