The table below looks at the statistics for SEO skills in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 24 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 86 107 88
Rank change year-on-year
+21 -19
Permanent jobs citing SEO 7 1 22
As % of all permanent IT jobs located in Glasgow 0.68% 0.077% 1.68%
As % of the Processes & Methodologies category 0.75% 0.084% 1.85%
Number of salaries quoted 7 1 21
Median salary £28,500 £37,500 £35,000
Median salary % change year-on-year
-24.00% +7.14%
90% offered a salary of more than £26,900 £37,500 £19,000
10% offered a salary of more than £49,500 £37,500 £40,000
UK excluding London median salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
SEO
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Permanent IT job ads with a match in the
Processes & Methodologies category
929 1192 1189
As % of all permanent IT jobs located in Glasgow 90.63% 91.69% 90.63%
Number of salaries quoted 491 765 689
Median salary £42,500 £45,000 £40,000
Median salary % change year-on-year
-5.55% +12.50%
90% offered a salary of more than £30,000 £32,500 £30,000
10% offered a salary of more than £56,000 £57,500 £62,550
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Glasgow

SEO
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Glasgow region.

SEO Salary Trend in Glasgow

SEO
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing SEO across the Glasgow region over the 3 months to 24 September 2016.

SEO Salary Histogram in Glasgow

SEO
Top 30 Related IT Skills in Glasgow

For the 6 months to 24 September 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for SEO.

1 7 (58.33%) Pay per click
2 6 (50.00%) HTML
2 6 (50.00%) CSS
3 5 (41.67%) JavaScript
3 5 (41.67%) Web Design
3 5 (41.67%) Marketing
3 5 (41.67%) Web Development
3 5 (41.67%) Digital Marketing
3 5 (41.67%) jQuery
3 5 (41.67%) HTML5
3 5 (41.67%) Social Media
3 5 (41.67%) CSS3
3 5 (41.67%) Front End Development
4 4 (33.33%) nopCommerce
4 4 (33.33%) Secure Coding
4 4 (33.33%) Analytics
4 4 (33.33%) Entity Framework
4 4 (33.33%) ASP.NET MVC
4 4 (33.33%) Umbraco
4 4 (33.33%) .NET Framework
4 4 (33.33%) Degree
4 4 (33.33%) Software Engineering
4 4 (33.33%) Ajax
4 4 (33.33%) Computer Science
4 4 (33.33%) MVC
4 4 (33.33%) SQL
4 4 (33.33%) .NET
4 4 (33.33%) Web Services
4 4 (33.33%) C#
4 4 (33.33%) ASP.NET

SEO
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (33.33%) Umbraco
2 1 (8.33%) CMS
2 1 (8.33%) WordPress
Applications
1 1 (8.33%) Photoshop
Business Applications
1 4 (33.33%) nopCommerce
Cloud Services
1 2 (16.67%) Google Analytics
2 1 (8.33%) AdWords
Communications & Networking
1 1 (8.33%) Internet
Database & Business Intelligence
1 1 (8.33%) MySQL
General
1 5 (41.67%) Marketing
2 2 (16.67%) Banking
3 1 (8.33%) Finance
Job Titles
1 5 (41.67%) Developer
2 3 (25.00%) .NET Developer
2 3 (25.00%) E-Commerce Developer
2 3 (25.00%) Junior
2 3 (25.00%) Junior Developer
3 2 (16.67%) Development Manager
3 2 (16.67%) Digital Project Manager
3 2 (16.67%) Junior .NET Developer
3 2 (16.67%) Project Manager
4 1 (8.33%) Analyst
4 1 (8.33%) Consultant
4 1 (8.33%) Designer
4 1 (8.33%) Front End Developer (Client-Side Developer)
4 1 (8.33%) Marketing Manager
4 1 (8.33%) PPC Specialist
4 1 (8.33%) SEO Analyst
4 1 (8.33%) SEO Consultant
4 1 (8.33%) SEO Specialist
4 1 (8.33%) Web Analyst
4 1 (8.33%) Web Consultant
Libraries, Frameworks & Software Standards
1 6 (50.00%) CSS
1 6 (50.00%) HTML
2 5 (41.67%) CSS3
2 5 (41.67%) HTML5
2 5 (41.67%) jQuery
3 4 (33.33%) .NET
3 4 (33.33%) .NET Framework
3 4 (33.33%) Ajax
3 4 (33.33%) ASP.NET
3 4 (33.33%) ASP.NET MVC
3 4 (33.33%) Entity Framework
3 4 (33.33%) Web Services
Miscellaneous
1 5 (41.67%) Social Media
2 4 (33.33%) Computer Science
3 3 (25.00%) Analytical Skills
3 3 (25.00%) User Experience
4 1 (8.33%) Blog
4 1 (8.33%) Copywriting
4 1 (8.33%) Enterprise Software
4 1 (8.33%) Smartphone
Processes & Methodologies
1 7 (58.33%) Pay per click
2 5 (41.67%) Digital Marketing
2 5 (41.67%) Front End Development
2 5 (41.67%) Web Design
2 5 (41.67%) Web Development
3 4 (33.33%) Analytics
3 4 (33.33%) E-Commerce
3 4 (33.33%) MVC
3 4 (33.33%) Secure Coding
3 4 (33.33%) Software Engineering
4 3 (25.00%) Email Marketing
5 2 (16.67%) Campaign Analysis
5 2 (16.67%) Line Management
5 2 (16.67%) Project Management
5 2 (16.67%) Web Analytics
6 1 (8.33%) Content Management
6 1 (8.33%) Data Management
6 1 (8.33%) Information Architecture
6 1 (8.33%) Marketing Strategy
6 1 (8.33%) Performance Management
Programming Languages
1 5 (41.67%) JavaScript
2 4 (33.33%) C#
2 4 (33.33%) SQL
3 2 (16.67%) Java
4 1 (8.33%) PHP
Qualifications
1 4 (33.33%) Degree
Vendors
1 3 (25.00%) Google