The table below looks at the statistics for SEO skills in IT contracts advertised for the Hampshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 22 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 107 83 94
Rank change year-on-year
-24 +11
Contract jobs citing SEO 14 22 8
As % of all contract IT jobs located in Hampshire 0.64% 1.28% 0.52%
As % of the Processes & Methodologies category 0.87% 1.77% 0.72%
Number of daily rates quoted 7 18 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£275 £325 £625
Average daily rate % change year-on-year
-15.38% -48.00%
UK excluding London average daily rate £309 £323 £318
% change year-on-year
-4.26% +1.57%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £9.00
UK excluding London average hourly rate £29.25 £32.50 £16.50
% change year-on-year
-10.00% +96.96%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Hampshire region.

Processes & Methodologies Category
Hampshire
Contract IT job ads with a match in the
Processes & Methodologies category
1615 1241 1116
As % of all contract IT jobs located in Hampshire 73.91% 72.45% 72.61%
Number of daily rates quoted 904 702 562
Average daily rate £360 £363 £375
Average daily rate % change year-on-year
-0.68% -3.33%
90% offered a daily rate of more than £275 £250 £250
10% offered a daily rate of more than £488 £500 £488
UK excluding London average daily rate £388 £365 £365
% change year-on-year
+6.16% -
Number of hourly rates quoted 68 46 97
Average hourly rate £20.00 £28.00 £34.50
Average hourly rate % change year-on-year
-28.57% -18.84%
90% offered a hourly rate of more than £11.00 £12.50 £13.30
10% offered a hourly rate of more than £43.50 £45.00 £45.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

SEO
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Hampshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Hampshire

SEO
Daily Rate Trend in Hampshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Hampshire region.

SEO Daily Rate Trend in Hampshire

SEO
Daily Rate Histogram in Hampshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Hampshire region over the 3 months to 22 December 2014.

SEO Daily Rate Histogram in Hampshire

SEO
Hourly Rate Trend in Hampshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Hampshire region.

SEO Hourly Rate Trend in Hampshire

SEO
Contract Job Locations in Hampshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Hampshire region over the 3 months to 22 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton -15 5 £275 -15.38%
Basingstoke +1 2 - -
Liss - - - -
Portsmouth - - - - 1
Andover - - - - 1
SEO
South East

SEO
Top 30 Related IT Skills in Hampshire

For the 6 months to 22 December 2014, IT contractor jobs across the Hampshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 13 (65.00%) HTML
1 13 (65.00%) CSS
2 12 (60.00%) Marketing
3 10 (50.00%) HTML5
4 9 (45.00%) CMS
4 9 (45.00%) CSS3
5 8 (40.00%) Linux
6 7 (35.00%) PHP
6 7 (35.00%) TeamSite
6 7 (35.00%) Content Management
6 7 (35.00%) Responsive Web Design
7 6 (30.00%) Java
7 6 (30.00%) JavaScript
7 6 (30.00%) XML
7 6 (30.00%) MVC
7 6 (30.00%) Pay per click
7 6 (30.00%) jQuery
8 5 (25.00%) Ant
8 5 (25.00%) JUnit
8 5 (25.00%) Struts
8 5 (25.00%) Web Services
8 5 (25.00%) XSLT
8 5 (25.00%) HP
8 5 (25.00%) W3C
8 5 (25.00%) Agile Software Development
8 5 (25.00%) Spring
8 5 (25.00%) Maven
8 5 (25.00%) WCAG
8 5 (25.00%) Spring MVC
8 5 (25.00%) Selenium

SEO
Top Related IT Skills in Hampshire by Category

For the 6 months to 22 December 2014, IT contractor jobs across the Hampshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 9 (45.00%) CMS
2 7 (35.00%) TeamSite
3 3 (15.00%) Apache
4 1 (5.00%) Joomla!
4 1 (5.00%) Drupal
4 1 (5.00%) WordPress
Business Applications
1 1 (5.00%) Google Analytics
1 1 (5.00%) Radian6
Database & Business Intelligence
1 2 (10.00%) MySQL
2 1 (5.00%) SQL Server
2 1 (5.00%) SQL Server 2008
Development Applications
1 5 (25.00%) Maven
1 5 (25.00%) Selenium
1 5 (25.00%) Ant
1 5 (25.00%) JUnit
2 3 (15.00%) Subversion
2 3 (15.00%) Git (software)
2 3 (15.00%) Appcelerator Titanium
3 1 (5.00%) Visual Studio
General
1 12 (60.00%) Marketing
2 3 (15.00%) Advertising
Job Titles
1 14 (70.00%) Developer
2 9 (45.00%) Web Developer
3 5 (25.00%) Front-End Developer
4 3 (15.00%) Front-End Web Developer
4 3 (15.00%) PHP Developer
5 2 (10.00%) Account Manager
5 2 (10.00%) Digital Account Manager
6 1 (5.00%) Coordinator
6 1 (5.00%) .NET Developer
6 1 (5.00%) Web Editor
6 1 (5.00%) PHP Joomla! Developer
Libraries, Frameworks & Software Standards
1 13 (65.00%) HTML
1 13 (65.00%) CSS
2 10 (50.00%) HTML5
3 9 (45.00%) CSS3
4 6 (30.00%) jQuery
4 6 (30.00%) XML
5 5 (25.00%) XSLT
5 5 (25.00%) Struts
5 5 (25.00%) Web Services
5 5 (25.00%) REST
5 5 (25.00%) Spring
5 5 (25.00%) Spring MVC
5 5 (25.00%) Twitter Bootstrap
6 3 (15.00%) Sass
6 3 (15.00%) Semantic HTML
6 3 (15.00%) HTML5 Canvas
6 3 (15.00%) CakePHP
6 3 (15.00%) YUI
6 3 (15.00%) SVG
6 3 (15.00%) LAMP
Miscellaneous
1 5 (25.00%) W3C
2 4 (20.00%) Social Media
3 1 (5.00%) Digital Media
3 1 (5.00%) Computer Science
3 1 (5.00%) Copywriting
3 1 (5.00%) Blog
3 1 (5.00%) Social Network
Operating Systems
1 8 (40.00%) Linux
Processes & Methodologies
1 7 (35.00%) Content Management
1 7 (35.00%) Responsive Web Design
2 6 (30.00%) Pay per click
2 6 (30.00%) MVC
3 5 (25.00%) Agile Software Development
4 4 (20.00%) OO
5 3 (15.00%) E-Commerce
5 3 (15.00%) OOD
5 3 (15.00%) Automated Testing
5 3 (15.00%) Graceful Degradation
5 3 (15.00%) Digital Marketing
5 3 (15.00%) Progressive Enhancement
6 1 (5.00%) Unit Testing
6 1 (5.00%) Online Marketing
6 1 (5.00%) Analytics
6 1 (5.00%) Search Engine Marketing
Programming Languages
1 7 (35.00%) PHP
2 6 (30.00%) Java
2 6 (30.00%) JavaScript
3 3 (15.00%) PHP5
4 1 (5.00%) C#
Qualifications
1 2 (10.00%) Degree
2 1 (5.00%) HNC
2 1 (5.00%) HND
Quality Assurance & Compliance
1 5 (25.00%) WCAG
Vendors
1 5 (25.00%) HP
2 3 (15.00%) Appcelerator
2 3 (15.00%) Facebook
3 1 (5.00%) Google
3 1 (5.00%) Adobe