The table below looks at the statistics for SEO skills in IT jobs advertised for the Hampshire region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
South East / Hampshire
Rank 109 152 170
Rank change year-on-year
+43 +18
Permanent jobs citing SEO 58 25 22
As % of all permanent IT jobs located in Hampshire 1.95% 0.77% 0.59%
As % of the Processes & Methodologies category 2.29% 0.89% 0.70%
Number of salaries quoted 1 20 17
Median salary £50,000 £42,500 £30,000
Median salary % change year-on-year
+17.64% +41.66%
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hampshire region.

Processes & Methodologies Category
Hampshire
Permanent IT job ads with a match in the
Processes & Methodologies category
2537 2805 3129
As % of all permanent IT jobs located in Hampshire 85.39% 86.12% 84.32%
Number of salaries quoted 2101 2469 2686
Median salary £45,000 £45,000 £42,500
Median salary % change year-on-year
- +5.88%
90% offered a salary of more than £30,000 £30,000 £29,000
10% offered a salary of more than £60,000 £62,500 £62,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Hampshire

The demand trend of job ads across the Hampshire region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Hampshire

SEO
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Hampshire region.

SEO Salary Trend in Hampshire

SEO
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Hampshire region over the 3 months to 18 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton +51 53 - -
Waterlooville - 4 - -
SEO
South East

SEO
Top 30 Related IT Skills in Hampshire

For the 6 months to 18 January 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for SEO.

1 62 (84.93%) Marketing
2 57 (78.08%) Digital Marketing
3 55 (75.34%) Pay per click
4 53 (72.60%) E-Commerce
5 51 (69.86%) Social Media
6 47 (64.38%) Analytics
7 40 (54.79%) Advertising
8 38 (52.05%) Google
9 37 (50.68%) Email Marketing
10 35 (47.95%) Google Analytics
11 34 (46.58%) Display Advertising
12 24 (32.88%) User Experience
13 23 (31.51%) Web Analytics
13 23 (31.51%) Adobe
14 22 (30.14%) Digital Analytics
15 21 (28.77%) Digital Media
16 16 (21.92%) HTML
17 15 (20.55%) Web Development
18 13 (17.81%) CSS
19 12 (16.44%) PHP
19 12 (16.44%) Creative Problem-Solving
20 11 (15.07%) CMS
20 11 (15.07%) Degree
21 10 (13.70%) Data Analysis
21 10 (13.70%) JavaScript
21 10 (13.70%) Actionable Insight
21 10 (13.70%) Monetate
21 10 (13.70%) HTML5
21 10 (13.70%) Continuous Improvement
21 10 (13.70%) Online Marketing

SEO
Top Related IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (15.07%) CMS
2 7 (9.59%) WordPress
3 3 (4.11%) Joomla!
Applications
1 4 (5.48%) Adobe Creative Suite
2 2 (2.74%) MS Excel
2 2 (2.74%) MS Office
2 2 (2.74%) Photoshop
Cloud Services
1 35 (47.95%) Google Analytics
2 10 (13.70%) AdWords
3 9 (12.33%) Adobe Analytics
4 3 (4.11%) MailChimp
5 1 (1.37%) Microsoft Azure
Database & Business Intelligence
1 1 (1.37%) SQL Server
Development Applications
1 9 (12.33%) Git (software)
2 5 (6.85%) Bower
2 5 (6.85%) gulp
2 5 (6.85%) Yeoman
3 2 (2.74%) Dreamweaver
General
1 62 (84.93%) Marketing
2 40 (54.79%) Advertising
3 5 (6.85%) Retail
4 4 (5.48%) Automotive
5 1 (1.37%) Finance
Job Titles
1 23 (31.51%) Developer
2 17 (23.29%) Web Developer
3 12 (16.44%) Senior Developer
3 12 (16.44%) Senior Web Developer
4 10 (13.70%) Conversion Manager
4 10 (13.70%) Marketing Executive
4 10 (13.70%) PPC Executive
4 10 (13.70%) Search Marketing Executive
4 10 (13.70%) Senior Marketing Executive
5 9 (12.33%) Marketing Manager
5 9 (12.33%) Online Trading Manager
6 8 (10.96%) Digital Marketing Manager
6 8 (10.96%) Senior Digital Marketing Manager
6 8 (10.96%) Senior Manager
6 8 (10.96%) Senior Marketing Manager
7 5 (6.85%) Content Manager
7 5 (6.85%) Front End Developer (Client-Side Developer)
8 4 (5.48%) Designer
8 4 (5.48%) Web Designer
9 3 (4.11%) Digital Content Manager
Libraries, Frameworks & Software Standards
1 16 (21.92%) HTML
2 13 (17.81%) CSS
3 10 (13.70%) HTML5
4 9 (12.33%) CSS3
4 9 (12.33%) jQuery
5 5 (6.85%) AngularJS
5 5 (6.85%) Sass
5 5 (6.85%) Semantic HTML
6 1 (1.37%) .NET
6 1 (1.37%) ASP.NET
6 1 (1.37%) XML
Miscellaneous
1 51 (69.86%) Social Media
2 24 (32.88%) User Experience
3 21 (28.77%) Digital Media
4 4 (5.48%) Graphic Design
5 2 (2.74%) Copywriting
6 1 (1.37%) Analytical Skills
6 1 (1.37%) Blog
6 1 (1.37%) Virtual Team
Processes & Methodologies
1 57 (78.08%) Digital Marketing
2 55 (75.34%) Pay per click
3 53 (72.60%) E-Commerce
4 47 (64.38%) Analytics
5 37 (50.68%) Email Marketing
6 34 (46.58%) Display Advertising
7 23 (31.51%) Web Analytics
8 22 (30.14%) Digital Analytics
9 15 (20.55%) Web Development
10 12 (16.44%) Creative Problem-Solving
11 10 (13.70%) Actionable Insight
11 10 (13.70%) Continuous Improvement
11 10 (13.70%) Data Analysis
11 10 (13.70%) Online Marketing
12 9 (12.33%) Affiliate Network
13 8 (10.96%) Planning and Forecasting
13 8 (10.96%) Strategic Planning
14 5 (6.85%) Data Protection
14 5 (6.85%) Graceful Degradation
14 5 (6.85%) Progressive Enhancement
Programming Languages
1 12 (16.44%) PHP
2 10 (13.70%) JavaScript
3 1 (1.37%) C#
3 1 (1.37%) Java
3 1 (1.37%) SQL
Qualifications
1 11 (15.07%) Degree
Vendors
1 38 (52.05%) Google
2 23 (31.51%) Adobe
3 10 (13.70%) Monetate
3 10 (13.70%) Optimizely
4 3 (4.11%) Facebook
4 3 (4.11%) Twitter
5 1 (1.37%) Microsoft
Basingstoke, Hampshire
Opus Recruitment Solutions Ltd
Salary: £35000 - £50000 per annum
Posted: 10 hours ago
Fleet, Hampshire
ISL
Salary: £25000 - £35000 per annum
Posted: 6 days ago
Farnborough
greywood
Salary: £20000 - £25000 per annum + Benefits
Posted: 14 days ago