The table below looks at the statistics for SEO skills in IT jobs advertised for the Hampshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 130 177 168
Rank change year-on-year
+47 -9
Permanent jobs citing SEO 66 24 27
As % of all permanent IT jobs located in Hampshire 1.82% 0.60% 0.68%
As % of the Processes & Methodologies category 2.12% 0.73% 0.86%
Number of salaries quoted 37 9 21
Average salary £24,000 £45,000 £35,000
Average salary % change year-on-year
-46.66% +28.57%
90% offered a salary of more than £21,000 £26,200 £24,000
10% offered a salary of more than £36,000 £48,000 £72,500
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hampshire region.

Processes & Methodologies Category
Hampshire
Permanent IT job ads with a match in the
Processes & Methodologies category
3116 3279 3157
As % of all permanent IT jobs located in Hampshire 85.91% 82.22% 80.09%
Number of salaries quoted 2565 2611 2677
Average salary £44,000 £42,500 £42,500
Average salary % change year-on-year
+3.52% -
90% offered a salary of more than £27,500 £28,000 £27,500
10% offered a salary of more than £60,000 £65,000 £65,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Hampshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Hampshire

SEO
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Hampshire region.

SEO Salary Trend in Hampshire

SEO
Salary Histogram in Hampshire

This chart provides a salary histogram for IT jobs citing SEO across the Hampshire region over the 3 months to 28 August 2015.

SEO Salary Histogram in Hampshire

SEO
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Hampshire region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton +15 14 £21,000 -45.80%
Waterlooville -5 9 - -
Basingstoke - 4 £38,750 -
Farnborough - 1 £30,000 -
SEO
South East

SEO
Top 30 Related IT Skills in Hampshire

For the 6 months to 28 August 2015, IT jobs across the Hampshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 54 (66.67%) Marketing
2 48 (59.26%) Analytics
3 46 (56.79%) Social Media
4 44 (54.32%) Digital Marketing
5 38 (46.91%) HTML
5 38 (46.91%) Adobe
6 37 (45.68%) Pay per click
7 29 (35.80%) CSS
7 29 (35.80%) CMS
8 28 (34.57%) Content Management
9 25 (30.86%) JavaScript
10 24 (29.63%) PHP
11 22 (27.16%) Microsoft
11 22 (27.16%) HTML5
11 22 (27.16%) WordPress
12 19 (23.46%) jQuery
13 18 (22.22%) CSS3
13 18 (22.22%) Social Media Marketing
14 17 (20.99%) Google Analytics
14 17 (20.99%) Google
14 17 (20.99%) Photoshop
15 16 (19.75%) Email Marketing
16 14 (17.28%) Advertising
16 14 (17.28%) Analytical Skills
17 13 (16.05%) User Experience
17 13 (16.05%) Facebook
17 13 (16.05%) Web Analytics
17 13 (16.05%) Git (software)
18 12 (14.81%) Online Marketing
18 12 (14.81%) MySQL

SEO
Top Related IT Skills in Hampshire by Category

For the 6 months to 28 August 2015, IT jobs across the Hampshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 29 (35.80%) CMS
2 22 (27.16%) WordPress
3 2 (2.47%) Node.js
3 2 (2.47%) Joomla!
3 2 (2.47%) Drupal
4 1 (1.23%) IIS
4 1 (1.23%) Apache
4 1 (1.23%) Sitecore CMS
4 1 (1.23%) ExpressionEngine
Applications
1 17 (20.99%) Photoshop
2 9 (11.11%) Fireworks
2 9 (11.11%) Adobe Creative Suite
3 8 (9.88%) Adobe Illustrator
4 2 (2.47%) MS Excel
5 1 (1.23%) MS PowerPoint
Business Applications
1 8 (9.88%) Magento
Cloud Services
1 17 (20.99%) Google Analytics
Communications & Networking
1 7 (8.64%) SMS
2 6 (7.41%) DNS
3 4 (4.94%) SSL
3 4 (4.94%) SSH
4 1 (1.23%) Internet
4 1 (1.23%) HTTP
Database & Business Intelligence
1 12 (14.81%) MySQL
2 2 (2.47%) SQL Server
3 1 (1.23%) Relational Database
Development Applications
1 13 (16.05%) Git (software)
2 5 (6.17%) Subversion
3 2 (2.47%) Team Foundation Server
3 2 (2.47%) gulp
4 1 (1.23%) Visual Studio
4 1 (1.23%) NetBeans
General
1 54 (66.67%) Marketing
2 14 (17.28%) Advertising
3 10 (12.35%) Retail
4 9 (11.11%) Automotive
5 6 (7.41%) Multimedia
6 3 (3.70%) Finance
7 2 (2.47%) Telecoms
7 2 (2.47%) Publishing
7 2 (2.47%) Banking
8 1 (1.23%) Games
Job Titles
1 27 (33.33%) Marketing Executive
2 26 (32.10%) Developer
3 21 (25.93%) Digital Marketing Executive
4 17 (20.99%) Web Developer
5 16 (19.75%) Marketing Manager
6 15 (18.52%) Designer
7 11 (13.58%) Content Manager
7 11 (13.58%) Web Designer
8 10 (12.35%) SEO Executive
9 5 (6.17%) PHP Developer
10 4 (4.94%) UX Designer
11 3 (3.70%) Copywriter
11 3 (3.70%) Front-End Developer
12 2 (2.47%) Senior Developer
13 1 (1.23%) Senior Web Developer
13 1 (1.23%) Consultant
13 1 (1.23%) Coordinator
13 1 (1.23%) Software Developer
13 1 (1.23%) PPC Specialist
13 1 (1.23%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 38 (46.91%) HTML
2 29 (35.80%) CSS
3 22 (27.16%) HTML5
4 19 (23.46%) jQuery
5 18 (22.22%) CSS3
6 7 (8.64%) XHTML
7 5 (6.17%) .NET
8 4 (4.94%) Web Services
8 4 (4.94%) RESTful
9 3 (3.70%) Sass
9 3 (3.70%) Twitter Bootstrap
10 2 (2.47%) Razor View Engine
10 2 (2.47%) CodeIgniter
10 2 (2.47%) KnockoutJS
10 2 (2.47%) ASP.NET
10 2 (2.47%) LAMP
10 2 (2.47%) Ajax
10 2 (2.47%) .NET Framework
10 2 (2.47%) JSON
11 1 (1.23%) WCF
Miscellaneous
1 46 (56.79%) Social Media
2 14 (17.28%) Analytical Skills
3 13 (16.05%) User Experience
4 11 (13.58%) Graphic Design
5 7 (8.64%) Blog
5 7 (8.64%) W3C
6 3 (3.70%) Social Network
7 2 (2.47%) Algorithms
8 1 (1.23%) Inversion of Control
8 1 (1.23%) Copywriting
8 1 (1.23%) Digital Media
8 1 (1.23%) Mobile App
Operating Systems
1 7 (8.64%) Linux
2 2 (2.47%) CentOS
2 2 (2.47%) Windows
3 1 (1.23%) UNIX
Processes & Methodologies
1 48 (59.26%) Analytics
2 44 (54.32%) Digital Marketing
3 37 (45.68%) Pay per click
4 28 (34.57%) Content Management
5 18 (22.22%) Social Media Marketing
6 16 (19.75%) Email Marketing
7 13 (16.05%) Web Analytics
8 12 (14.81%) Responsive Web Design
8 12 (14.81%) Online Marketing
9 10 (12.35%) Campaign Management
10 8 (9.88%) Mobile Marketing
10 8 (9.88%) Usability Testing
10 8 (9.88%) Search Engine Marketing
10 8 (9.88%) Information Architecture
10 8 (9.88%) Agile Software Development
11 7 (8.64%) OOP
12 6 (7.41%) OO
13 5 (6.17%) Marketing Management
13 5 (6.17%) Brand Management
14 4 (4.94%) Time Management
Programming Languages
1 25 (30.86%) JavaScript
2 24 (29.63%) PHP
3 8 (9.88%) SQL
4 4 (4.94%) C#
5 2 (2.47%) VB.NET
6 1 (1.23%) Python
6 1 (1.23%) Ruby
6 1 (1.23%) PHP5
Qualifications
1 8 (9.88%) Degree
Quality Assurance & Compliance
1 1 (1.23%) WCAG
Systems Management
1 6 (7.41%) Systems Management Server (SMS)
2 2 (2.47%) cPanel
Vendors
1 38 (46.91%) Adobe
2 22 (27.16%) Microsoft
3 17 (20.99%) Google
4 13 (16.05%) Facebook
5 11 (13.58%) Twitter
6 1 (1.23%) Zend
6 1 (1.23%) Sitecore
Fareham, Hampshire
Deanslist Limited
Salary: From £20,000 to £25,000 per annum + Bonus + Benefits
Posted: 6 hours ago
Fleet, Hampshire
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum
Posted: 3 days ago
Fleet, Hampshire
Step Ahead Recruitment
Salary: £22k - 25k per year
Posted: 4 days ago