The table below looks at the statistics for SEO skills in IT jobs advertised for the Hampshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 167 150 136
Rank change year-on-year
-17 -14
Permanent jobs citing SEO 21 28 56
As % of all permanent IT jobs located in Hampshire 0.55% 0.79% 1.34%
As % of the Processes & Methodologies category 0.69% 0.98% 1.76%
Number of salaries quoted 14 27 42
Average salary £30,000 £30,000 £27,500
Average salary % change year-on-year
- +9.09%
UK excluding London average salary £32,500 £33,000 £31,500
% change year-on-year
-1.51% +4.76%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hampshire region.

Processes & Methodologies Category
Hampshire
Permanent IT job ads with a match in the
Processes & Methodologies category
3063 2865 3179
As % of all permanent IT jobs located in Hampshire 79.62% 80.84% 76.07%
Number of salaries quoted 2629 2338 2571
Average salary £42,500 £42,000 £40,000
Average salary % change year-on-year
+1.19% +5.00%
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £67,500 £55,000 £58,400
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Hampshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Hampshire

SEO
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Hampshire region.

SEO Salary Trend in Hampshire

SEO
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Hampshire region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton -12 10 £27,500 -
Andover - 5 £30,000 -
Portsmouth - 2 £30,000 -
Farnborough +3 1 - -
Basingstoke -3 1 £27,500 -24.13%
SEO
South East

SEO
Top 30 Related IT Skills in Hampshire

For the 6 months to 27 February 2015, IT jobs across the Hampshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 29 (60.42%) Marketing
2 23 (47.92%) HTML
3 22 (45.83%) jQuery
4 21 (43.75%) Photoshop
5 20 (41.67%) PHP
6 18 (37.50%) JavaScript
6 18 (37.50%) CSS
7 16 (33.33%) Pay per click
8 15 (31.25%) MySQL
8 15 (31.25%) Adobe Illustrator
9 14 (29.17%) Adobe
9 14 (29.17%) E-Commerce
10 13 (27.08%) Google
10 13 (27.08%) Git (software)
10 13 (27.08%) HTML5
10 13 (27.08%) CSS3
11 12 (25.00%) Digital Marketing
12 11 (22.92%) OOP
12 11 (22.92%) Retail
13 10 (20.83%) MVC
13 10 (20.83%) Agile Software Development
13 10 (20.83%) W3C
13 10 (20.83%) Fireworks
13 10 (20.83%) PHP5
13 10 (20.83%) Graphic Design
13 10 (20.83%) Responsive Web Design
13 10 (20.83%) Online Marketing
13 10 (20.83%) Analytics
14 9 (18.75%) Web Development
14 9 (18.75%) WordPress

SEO
Top Related IT Skills in Hampshire by Category

For the 6 months to 27 February 2015, IT jobs across the Hampshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 9 (18.75%) WordPress
2 5 (10.42%) CMS
3 3 (6.25%) Umbraco
4 1 (2.08%) SharePoint
4 1 (2.08%) Drupal
4 1 (2.08%) Sitecore CMS
4 1 (2.08%) Kentico
Applications
1 21 (43.75%) Photoshop
2 15 (31.25%) Adobe Illustrator
3 10 (20.83%) Fireworks
4 2 (4.17%) Adobe Creative Suite
5 1 (2.08%) MS Office
5 1 (2.08%) MS Excel
Business Applications
1 8 (16.67%) Google Analytics
2 5 (10.42%) Magento
3 2 (4.17%) WebTrends
4 1 (2.08%) Dynamics AX
4 1 (2.08%) Radian6
Communications & Networking
1 1 (2.08%) TCP/IP
1 1 (2.08%) Intranet
1 1 (2.08%) Internet
Database & Business Intelligence
1 15 (31.25%) MySQL
2 1 (2.08%) BusinessObjects
2 1 (2.08%) QlikView
Development Applications
1 13 (27.08%) Git (software)
2 3 (6.25%) Subversion
3 2 (4.17%) Dreamweaver
General
1 29 (60.42%) Marketing
2 11 (22.92%) Retail
3 8 (16.67%) Advertising
4 1 (2.08%) Finance
Job Titles
1 22 (45.83%) Developer
2 21 (43.75%) Web Developer
3 11 (22.92%) PHP Developer
4 10 (20.83%) PHP Web Developer
5 5 (10.42%) Delivery Manager
5 5 (10.42%) Marketing Manager
5 5 (10.42%) PPC Specialist
5 5 (10.42%) Marketing Campaign Manager
5 5 (10.42%) Campaign Manager
5 5 (10.42%) PPC Manager
5 5 (10.42%) PPC Analyst
5 5 (10.42%) Campaign Delivery Manager
5 5 (10.42%) PPC Executive
6 3 (6.25%) Account Director
6 3 (6.25%) Web Manager
6 3 (6.25%) SEO Executive
7 2 (4.17%) Sales Executive
7 2 (4.17%) Senior Developer
7 2 (4.17%) Senior Web Developer
7 2 (4.17%) Marketing Executive
Libraries, Frameworks & Software Standards
1 23 (47.92%) HTML
2 22 (45.83%) jQuery
3 18 (37.50%) CSS
4 13 (27.08%) HTML5
4 13 (27.08%) CSS3
5 3 (6.25%) .NET
5 3 (6.25%) ASP.NET
6 1 (2.08%) Razor View Engine
6 1 (2.08%) XML
6 1 (2.08%) XHTML
6 1 (2.08%) LAMP
6 1 (2.08%) Symfony
Miscellaneous
1 10 (20.83%) W3C
1 10 (20.83%) Graphic Design
2 5 (10.42%) BBC
3 4 (8.33%) Social Media
3 4 (8.33%) User Experience
3 4 (8.33%) Analytical Skills
4 2 (4.17%) Management Information System
5 1 (2.08%) Statistics
Operating Systems
1 1 (2.08%) Windows
1 1 (2.08%) Windows Server 2008
1 1 (2.08%) Windows Server 2012
Processes & Methodologies
1 16 (33.33%) Pay per click
2 14 (29.17%) E-Commerce
3 12 (25.00%) Digital Marketing
4 11 (22.92%) OOP
5 10 (20.83%) MVC
5 10 (20.83%) Agile Software Development
5 10 (20.83%) Online Marketing
5 10 (20.83%) Responsive Web Design
5 10 (20.83%) Analytics
6 9 (18.75%) Web Development
7 6 (12.50%) Email Marketing
8 5 (10.42%) Time Management
8 5 (10.42%) Campaign Management
8 5 (10.42%) Project Management
9 3 (6.25%) Web Design
9 3 (6.25%) Marketing Strategy
9 3 (6.25%) Mentoring
10 2 (4.17%) Web Analytics
10 2 (4.17%) Business Development
10 2 (4.17%) Search Engine Marketing
Programming Languages
1 20 (41.67%) PHP
2 18 (37.50%) JavaScript
3 10 (20.83%) PHP5
4 2 (4.17%) C
5 1 (2.08%) C#
5 1 (2.08%) SQL
Qualifications
1 1 (2.08%) Degree
System Software
1 1 (2.08%) Active Directory
Systems Management
1 1 (2.08%) cPanel
Vendors
1 14 (29.17%) Adobe
2 13 (27.08%) Google
3 2 (4.17%) Microsoft
4 1 (2.08%) Sitecore
4 1 (2.08%) Ektron
4 1 (2.08%) Omniture
4 1 (2.08%) Business Objects
4 1 (2.08%) SAP