The table below looks at the statistics for SEO skills in IT jobs advertised for the Hampshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 173 138 146
Rank change year-on-year
-35 +8
Permanent jobs citing SEO 15 50 30
As % of all permanent IT jobs located in Hampshire 0.41% 1.28% 0.85%
As % of the Processes & Methodologies category 0.50% 1.64% 1.06%
Number of salaries quoted 15 45 25
Average salary £23,000 £31,500 £30,000
Average salary % change year-on-year
-26.98% +5.00%
UK excluding London average salary £30,000 £32,000 £30,000
% change year-on-year
-6.25% +6.66%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hampshire region.

Processes & Methodologies Category
Hampshire
Permanent IT job ads with a match in the
Processes & Methodologies category
3010 3052 2840
As % of all permanent IT jobs located in Hampshire 83.01% 77.86% 80.23%
Number of salaries quoted 2445 2597 2361
Average salary £44,000 £42,500 £42,500
Average salary % change year-on-year
+3.52% -
90% offered a salary of more than £29,500 £27,500 £28,000
10% offered a salary of more than £60,000 £65,000 £60,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

SEO
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Hampshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Hampshire

SEO
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Hampshire region.

SEO Salary Trend in Hampshire

SEO
Salary Histogram in Hampshire

This chart provides a salary histogram for IT jobs citing SEO across the Hampshire region over the 3 months to 22 May 2015.

SEO Salary Histogram in Hampshire

SEO
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Hampshire region over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Portsmouth +16 7 £23,000 -11.53%
Winchester -22 2 £22,750 -27.77%
Basingstoke +11 1 £42,500 +21.42%
Farnborough -13 1 £35,000 +3.70%
SEO
South East

SEO
Top 30 Related IT Skills in Hampshire

For the 6 months to 22 May 2015, IT jobs across the Hampshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 24 (66.67%) HTML
2 21 (58.33%) PHP
3 19 (52.78%) JavaScript
3 19 (52.78%) Photoshop
3 19 (52.78%) CSS
4 17 (47.22%) MySQL
4 17 (47.22%) Adobe Illustrator
5 15 (41.67%) jQuery
6 14 (38.89%) HTML5
6 14 (38.89%) Adobe
7 13 (36.11%) Fireworks
8 12 (33.33%) Marketing
8 12 (33.33%) W3C
9 10 (27.78%) OOP
9 10 (27.78%) Google
9 10 (27.78%) CMS
9 10 (27.78%) CSS3
10 9 (25.00%) Pay per click
10 9 (25.00%) E-Commerce
11 8 (22.22%) SQL
11 8 (22.22%) Web Development
11 8 (22.22%) Online Marketing
11 8 (22.22%) User Experience
12 7 (19.44%) Digital Marketing
12 7 (19.44%) Content Management
12 7 (19.44%) MVC
12 7 (19.44%) XHTML
13 6 (16.67%) Agile Software Development
13 6 (16.67%) Retail
13 6 (16.67%) PHP5

SEO
Top Related IT Skills in Hampshire by Category

For the 6 months to 22 May 2015, IT jobs across the Hampshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 10 (27.78%) CMS
2 5 (13.89%) WordPress
3 1 (2.78%) Sitecore CMS
3 1 (2.78%) Node.js
3 1 (2.78%) SharePoint
Applications
1 19 (52.78%) Photoshop
2 17 (47.22%) Adobe Illustrator
3 13 (36.11%) Fireworks
4 2 (5.56%) Adobe Creative Suite
5 1 (2.78%) MS PowerPoint
5 1 (2.78%) MS Excel
Business Applications
1 5 (13.89%) Magento
2 1 (2.78%) Dynamics AX
2 1 (2.78%) WebTrends
Cloud Services
1 5 (13.89%) Google Analytics
Communications & Networking
1 4 (11.11%) SSH
1 4 (11.11%) DNS
1 4 (11.11%) SSL
2 1 (2.78%) Intranet
2 1 (2.78%) Internet
2 1 (2.78%) HTTP
2 1 (2.78%) TCP/IP
Database & Business Intelligence
1 17 (47.22%) MySQL
2 1 (2.78%) BusinessObjects
Development Applications
1 6 (16.67%) Git (software)
2 4 (11.11%) Subversion
3 2 (5.56%) Dreamweaver
4 1 (2.78%) Team Foundation Server
4 1 (2.78%) NetBeans
4 1 (2.78%) Visual Studio
General
1 12 (33.33%) Marketing
2 6 (16.67%) Retail
3 4 (11.11%) Multimedia
4 1 (2.78%) Finance
4 1 (2.78%) Advertising
4 1 (2.78%) Games
Job Titles
1 22 (61.11%) Developer
2 17 (47.22%) Web Developer
3 9 (25.00%) PHP Developer
4 5 (13.89%) Campaign Manager
4 5 (13.89%) PPC Manager
4 5 (13.89%) PPC Analyst
4 5 (13.89%) SEO Executive
4 5 (13.89%) PPC Specialist
4 5 (13.89%) Marketing Campaign Manager
4 5 (13.89%) Campaign Delivery Manager
4 5 (13.89%) PPC Executive
4 5 (13.89%) Marketing Manager
4 5 (13.89%) Delivery Manager
4 5 (13.89%) PHP Web Developer
5 2 (5.56%) Sales Executive
5 2 (5.56%) Marketing Executive
6 1 (2.78%) Front-End Developer
6 1 (2.78%) Digital Marketing Executive
6 1 (2.78%) SEO Specialist
6 1 (2.78%) Social Media Manager
Libraries, Frameworks & Software Standards
1 24 (66.67%) HTML
2 19 (52.78%) CSS
3 15 (41.67%) jQuery
4 14 (38.89%) HTML5
5 10 (27.78%) CSS3
6 7 (19.44%) XHTML
7 2 (5.56%) .NET
8 1 (2.78%) Google Maps API
8 1 (2.78%) Symfony
8 1 (2.78%) CodeIgniter
8 1 (2.78%) Razor View Engine
8 1 (2.78%) KnockoutJS
8 1 (2.78%) Twitter Bootstrap
8 1 (2.78%) Ajax
8 1 (2.78%) LAMP
8 1 (2.78%) ASP.NET
Miscellaneous
1 12 (33.33%) W3C
2 8 (22.22%) User Experience
3 5 (13.89%) Graphic Design
4 3 (8.33%) Social Media
5 2 (5.56%) Management Information System
6 1 (2.78%) Analytical Skills
6 1 (2.78%) Mobile App
Operating Systems
1 4 (11.11%) Linux
2 2 (5.56%) Windows
3 1 (2.78%) Windows Server 2008
3 1 (2.78%) Windows Server 2012
3 1 (2.78%) UNIX
Processes & Methodologies
1 10 (27.78%) OOP
2 9 (25.00%) Pay per click
2 9 (25.00%) E-Commerce
3 8 (22.22%) Web Development
3 8 (22.22%) Online Marketing
4 7 (19.44%) Digital Marketing
4 7 (19.44%) Content Management
4 7 (19.44%) MVC
5 6 (16.67%) Agile Software Development
6 5 (13.89%) Email Marketing
6 5 (13.89%) Responsive Web Design
6 5 (13.89%) Analytics
6 5 (13.89%) Campaign Management
7 4 (11.11%) Web Design
7 4 (11.11%) Graceful Degradation
7 4 (11.11%) Progressive Enhancement
7 4 (11.11%) Information Architecture
8 3 (8.33%) OO PHP
8 3 (8.33%) OO
9 2 (5.56%) CRM
Programming Languages
1 21 (58.33%) PHP
2 19 (52.78%) JavaScript
3 8 (22.22%) SQL
4 6 (16.67%) PHP5
5 2 (5.56%) C
5 2 (5.56%) C#
6 1 (2.78%) VB.NET
Qualifications
1 3 (8.33%) Degree
System Software
1 1 (2.78%) Active Directory
Vendors
1 14 (38.89%) Adobe
2 10 (27.78%) Google
3 2 (5.56%) Microsoft
4 1 (2.78%) Sitecore
4 1 (2.78%) Zend
4 1 (2.78%) Facebook
4 1 (2.78%) Twitter
4 1 (2.78%) Business Objects
4 1 (2.78%) SAP
Southampton, Hampshire
Engage PSG
Salary: £30000 - £45000 per annum + Generous Company Benefits Scheme
Posted: 12 hours ago
Fleet, Hampshire
Oscar Associates (UK) Ltd
Salary: £25000 - £27000 per annum
Posted: 14 hours ago
Fleet, Hampshire
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum
Posted: 4 days ago