The first table below looks at the demand for SEO skills in IT jobs advertised for the Hampshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Hampshire region.

Location
3 months to
24 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 160 150 150
Rank change year-on-year
-10 0
Permanent jobs citing SEO 31 36 34
As % of all permanent IT jobs located in Hampshire 0.78% 0.91% 0.86%
As % of the Processes & Methodologies category 1.01% 1.19% 1.11%
Number of salaries quoted 20 30 33
Average salary £30,000 £35,000 £35,000
Average salary % change year-on-year
-14.28% -
UK excluding London average salary £30,000 £31,250 £32,000
% change year-on-year
-4.00% -2.34%
Processes & Methodologies Category
Hampshire
Permanent IT job ads with a match in the
Processes & Methodologies category
3074 3019 3056
As % of all permanent IT jobs located in Hampshire 77.22% 76.68% 77.37%
Number of salaries quoted 2457 2560 2608
Average salary £42,500 £41,000 £41,500
Average salary % change year-on-year
+3.65% -1.20%
90% offered a salary of more than £27,500 £27,500 £28,000
10% offered a salary of more than £60,500 £62,500 £67,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
SEO
South East

SEO
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Hampshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Hampshire

SEO
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Hampshire region.

SEO Salary Trend in Hampshire

SEO
Salary Histogram in Hampshire

This chart provides a salary histogram for IT jobs citing SEO across the Hampshire region over the 3 months to 24 July 2014.

SEO Salary Histogram in Hampshire

SEO
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Hampshire region over the 3 months to 24 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton +6 12 £30,000 +11.11% 1
Portsmouth -18 5 £46,250 +46.82%
Waterlooville - 4 - -
Basingstoke -12 3 £35,000 -2.77%
Wallington - 3 £27,000 -
Gosport - 1 £21,000 -
SEO
South East

SEO
Top 30 Related IT Skills in Hampshire

For the 6 months to 24 July 2014, IT jobs across the Hampshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 54 (72.00%) HTML
2 53 (70.67%) CSS
3 51 (68.00%) JavaScript
4 46 (61.33%) Marketing
5 40 (53.33%) jQuery
5 40 (53.33%) HTML5
6 38 (50.67%) PHP
7 37 (49.33%) CSS3
8 31 (41.33%) Adobe
9 30 (40.00%) Online Marketing
10 28 (37.33%) CMS
11 26 (34.67%) Google
12 22 (29.33%) MySQL
12 22 (29.33%) Photoshop
13 21 (28.00%) OOP
14 20 (26.67%) Responsive Web Design
15 19 (25.33%) W3C
15 19 (25.33%) Analytics
16 18 (24.00%) OO
16 18 (24.00%) OOD
17 17 (22.67%) WAI
17 17 (22.67%) Adobe Illustrator
17 17 (22.67%) Flash
17 17 (22.67%) XHTML
17 17 (22.67%) Fireworks
18 16 (21.33%) Web Design
18 16 (21.33%) Advertising
18 16 (21.33%) Pay per click
18 16 (21.33%) Google Analytics
19 15 (20.00%) Web Development

SEO
Top Related IT Skills in Hampshire by Category

For the 6 months to 24 July 2014, IT jobs across the Hampshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 28 (37.33%) CMS
2 14 (18.67%) WordPress
3 12 (16.00%) Apache
3 12 (16.00%) ExpressionEngine
4 9 (12.00%) Joomla!
5 6 (8.00%) IIS
6 4 (5.33%) Drupal
7 1 (1.33%) Kentico
Applications
1 22 (29.33%) Photoshop
2 17 (22.67%) Adobe Illustrator
2 17 (22.67%) Fireworks
3 3 (4.00%) InDesign
4 1 (1.33%) MS Excel
Business Applications
1 16 (21.33%) Google Analytics
2 5 (6.67%) Magento
Communications & Networking
1 12 (16.00%) Internet
Database & Business Intelligence
1 22 (29.33%) MySQL
2 6 (8.00%) SQL Server
3 5 (6.67%) SQL Server 2005
3 5 (6.67%) SQL Server 2008
3 5 (6.67%) SQL Server Reporting Services
Development Applications
1 13 (17.33%) Git (software)
2 9 (12.00%) Grunt
3 6 (8.00%) Subversion
4 5 (6.67%) Dreamweaver
5 3 (4.00%) PhoneGap
5 3 (4.00%) Yeoman
6 2 (2.67%) Balsamiq Mockups
6 2 (2.67%) Axure RP
General
1 46 (61.33%) Marketing
2 16 (21.33%) Advertising
3 12 (16.00%) Retail
4 8 (10.67%) Finance
5 4 (5.33%) Automotive
6 3 (4.00%) Manufacturing
6 3 (4.00%) Aerospace
6 3 (4.00%) Publishing
6 3 (4.00%) Telecoms
6 3 (4.00%) Back Office
Job Titles
1 37 (49.33%) Developer
2 31 (41.33%) Web Developer
3 18 (24.00%) PHP Developer
3 18 (24.00%) PHP Web Developer
4 15 (20.00%) Designer
5 12 (16.00%) Web Designer
5 12 (16.00%) Senior Web Developer
5 12 (16.00%) Senior Developer
5 12 (16.00%) Senior PHP Developer
5 12 (16.00%) Senior PHP Web Developer
6 10 (13.33%) Front-End Developer
7 8 (10.67%) Search Manager
8 5 (6.67%) PPC Specialist
8 5 (6.67%) PPC Executive
8 5 (6.67%) PPC Manager
8 5 (6.67%) PPC Analyst
9 3 (4.00%) Marketing Executive
9 3 (4.00%) Software Manager
9 3 (4.00%) Digital Designer
9 3 (4.00%) Development Manager
Libraries, Frameworks & Software Standards
1 54 (72.00%) HTML
2 53 (70.67%) CSS
3 40 (53.33%) jQuery
3 40 (53.33%) HTML5
4 37 (49.33%) CSS3
5 17 (22.67%) Flash
5 17 (22.67%) XHTML
6 15 (20.00%) Web Services
7 13 (17.33%) Sass
8 12 (16.00%) CodeIgniter
9 10 (13.33%) Semantic HTML
10 9 (12.00%) Backbone.js
10 9 (12.00%) AngularJS
11 6 (8.00%) LAMP
11 6 (8.00%) SVG
11 6 (8.00%) .NET
11 6 (8.00%) ASP.NET
11 6 (8.00%) Ajax
11 6 (8.00%) YUI
11 6 (8.00%) .NET Framework
Miscellaneous
1 19 (25.33%) W3C
2 10 (13.33%) Social Media
3 9 (12.00%) Graphic Design
4 8 (10.67%) Mobile App
5 6 (8.00%) Digital Media
5 6 (8.00%) Mashup
6 3 (4.00%) Photography
6 3 (4.00%) Smart Meter
6 3 (4.00%) Video on Demand
7 1 (1.33%) E-Learning
Operating Systems
1 13 (17.33%) Windows
2 12 (16.00%) Linux
3 3 (4.00%) Android
3 3 (4.00%) Apple iOS
4 1 (1.33%) Windows Server 2008
4 1 (1.33%) Windows Server 2012
Processes & Methodologies
1 30 (40.00%) Online Marketing
2 21 (28.00%) OOP
3 20 (26.67%) Responsive Web Design
4 19 (25.33%) Analytics
5 18 (24.00%) OO
5 18 (24.00%) OOD
6 16 (21.33%) Web Design
6 16 (21.33%) Pay per click
7 15 (20.00%) Web Development
7 15 (20.00%) E-Commerce
8 13 (17.33%) Content Management
9 12 (16.00%) OO PHP
9 12 (16.00%) MVC
10 10 (13.33%) Data Analysis
10 10 (13.33%) Progressive Enhancement
10 10 (13.33%) Campaign Analysis
10 10 (13.33%) Graceful Degradation
11 6 (8.00%) Automated Testing
12 3 (4.00%) Digital Marketing
12 3 (4.00%) Product Management
Programming Languages
1 51 (68.00%) JavaScript
2 38 (50.67%) PHP
3 12 (16.00%) PHP5
4 6 (8.00%) C#
5 5 (6.67%) SQL
6 3 (4.00%) CoffeeScript
7 1 (1.33%) VB
Qualifications
1 2 (2.67%) Degree
2 1 (1.33%) Microsoft Certification
Quality Assurance & Compliance
1 17 (22.67%) WAI
2 5 (6.67%) WCAG
Vendors
1 31 (41.33%) Adobe
2 26 (34.67%) Google
3 12 (16.00%) Facebook
4 7 (9.33%) Microsoft
5 3 (4.00%) Twitter
Fleet, Hampshire
ARM Technology
Salary: £35000 - £40000 per annum
Posted: Yesterday
Hampshire
Creative Personnel
Salary: £20000 - £30000 per annum
Posted: Yesterday