The table below looks at the statistics for SEO skills in IT jobs advertised for the Hampshire region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 116 165 169
Rank change year-on-year
+49 +4
Permanent jobs citing SEO 62 23 27
As % of all permanent IT jobs located in Hampshire 1.94% 0.67% 0.71%
As % of the Processes & Methodologies category 2.27% 0.78% 0.85%
Number of salaries quoted 6 16 20
Median salary £24,500 £30,500 £31,250
Median salary % change year-on-year
-19.67% -2.40%
90% offered a salary of more than £19,000 £26,750 £29,550
10% offered a salary of more than £41,250 £50,000 £42,500
UK excluding London median salary £35,000 £35,000 £32,000
% change year-on-year
- +9.37%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hampshire region.

Processes & Methodologies Category
Hampshire
Permanent IT job ads with a match in the
Processes & Methodologies category
2727 2935 3194
As % of all permanent IT jobs located in Hampshire 85.51% 85.99% 83.96%
Number of salaries quoted 2293 2540 2742
Median salary £45,000 £45,000 £42,500
Median salary % change year-on-year
- +5.88%
90% offered a salary of more than £30,000 £30,000 £29,500
10% offered a salary of more than £65,000 £62,500 £62,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Hampshire

The demand trend of job ads across the Hampshire region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Hampshire

SEO
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Hampshire region.

SEO Salary Trend in Hampshire

SEO
Salary Histogram in Hampshire

This chart provides a salary histogram for IT jobs citing SEO across the Hampshire region over the 3 months to 7 December 2016.

SEO Salary Histogram in Hampshire

SEO
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Hampshire region over the 3 months to 7 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton +54 56 £19,000 -
Waterlooville 0 4 - -
Basingstoke -12 1 £30,000 -14.28%
SEO
South East

SEO
Top 30 Related IT Skills in Hampshire

For the 6 months to 7 December 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for SEO.

1 63 (85.14%) Marketing
2 58 (78.38%) Digital Marketing
3 56 (75.68%) Pay per click
4 53 (71.62%) E-Commerce
5 52 (70.27%) Social Media
6 48 (64.86%) Analytics
7 41 (55.41%) Advertising
8 39 (52.70%) Google
9 38 (51.35%) Email Marketing
10 36 (48.65%) Google Analytics
11 34 (45.95%) Display Advertising
12 24 (32.43%) User Experience
13 23 (31.08%) Adobe
14 22 (29.73%) Web Analytics
14 22 (29.73%) Digital Analytics
15 21 (28.38%) Digital Media
16 17 (22.97%) HTML
17 15 (20.27%) Web Development
18 13 (17.57%) CSS
19 12 (16.22%) PHP
19 12 (16.22%) Creative Problem-Solving
20 11 (14.86%) AdWords
20 11 (14.86%) CMS
20 11 (14.86%) Degree
21 10 (13.51%) Data Analysis
21 10 (13.51%) JavaScript
21 10 (13.51%) Optimizely
21 10 (13.51%) Monetate
21 10 (13.51%) Actionable Insight
21 10 (13.51%) Online Marketing

SEO
Top Related IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (14.86%) CMS
2 7 (9.46%) WordPress
3 3 (4.05%) Joomla!
Applications
1 4 (5.41%) Adobe Creative Suite
2 2 (2.70%) MS Excel
2 2 (2.70%) MS Office
2 2 (2.70%) Photoshop
Cloud Services
1 36 (48.65%) Google Analytics
2 11 (14.86%) AdWords
3 9 (12.16%) Adobe Analytics
4 3 (4.05%) MailChimp
5 1 (1.35%) Microsoft Azure
Database & Business Intelligence
1 1 (1.35%) SQL Server
Development Applications
1 9 (12.16%) Git (software)
2 5 (6.76%) Bower
2 5 (6.76%) gulp
2 5 (6.76%) Yeoman
3 2 (2.70%) Dreamweaver
General
1 63 (85.14%) Marketing
2 41 (55.41%) Advertising
3 5 (6.76%) Retail
4 4 (5.41%) Automotive
5 2 (2.70%) Finance
6 1 (1.35%) Banking
6 1 (1.35%) Telecoms
Job Titles
1 23 (31.08%) Developer
2 17 (22.97%) Web Developer
3 12 (16.22%) Senior Developer
3 12 (16.22%) Senior Web Developer
4 10 (13.51%) Conversion Manager
4 10 (13.51%) Marketing Executive
4 10 (13.51%) PPC Executive
4 10 (13.51%) Search Marketing Executive
4 10 (13.51%) Senior Marketing Executive
5 9 (12.16%) Marketing Manager
5 9 (12.16%) Online Trading Manager
6 8 (10.81%) Digital Marketing Manager
6 8 (10.81%) Senior Digital Marketing Manager
6 8 (10.81%) Senior Manager
6 8 (10.81%) Senior Marketing Manager
7 5 (6.76%) Content Manager
7 5 (6.76%) Front End Developer (Client-Side Developer)
8 4 (5.41%) Designer
8 4 (5.41%) Web Designer
9 3 (4.05%) Digital Content Manager
Libraries, Frameworks & Software Standards
1 17 (22.97%) HTML
2 13 (17.57%) CSS
3 10 (13.51%) HTML5
4 9 (12.16%) CSS3
4 9 (12.16%) jQuery
5 5 (6.76%) AngularJS
5 5 (6.76%) Sass
5 5 (6.76%) Semantic HTML
6 1 (1.35%) .NET
6 1 (1.35%) ASP.NET
6 1 (1.35%) XML
Miscellaneous
1 52 (70.27%) Social Media
2 24 (32.43%) User Experience
3 21 (28.38%) Digital Media
4 4 (5.41%) Graphic Design
5 2 (2.70%) Copywriting
6 1 (1.35%) Analytical Skills
6 1 (1.35%) Blog
6 1 (1.35%) Virtual Team
Processes & Methodologies
1 58 (78.38%) Digital Marketing
2 56 (75.68%) Pay per click
3 53 (71.62%) E-Commerce
4 48 (64.86%) Analytics
5 38 (51.35%) Email Marketing
6 34 (45.95%) Display Advertising
7 22 (29.73%) Digital Analytics
7 22 (29.73%) Web Analytics
8 15 (20.27%) Web Development
9 12 (16.22%) Creative Problem-Solving
10 10 (13.51%) Actionable Insight
10 10 (13.51%) Continuous Improvement
10 10 (13.51%) Data Analysis
10 10 (13.51%) Online Marketing
11 9 (12.16%) Affiliate Network
12 8 (10.81%) Planning and Forecasting
12 8 (10.81%) Strategic Planning
13 5 (6.76%) Data Protection
13 5 (6.76%) Graceful Degradation
13 5 (6.76%) Progressive Enhancement
Programming Languages
1 12 (16.22%) PHP
2 10 (13.51%) JavaScript
3 1 (1.35%) C#
3 1 (1.35%) Java
3 1 (1.35%) SQL
Qualifications
1 11 (14.86%) Degree
Vendors
1 39 (52.70%) Google
2 23 (31.08%) Adobe
3 10 (13.51%) Monetate
3 10 (13.51%) Optimizely
4 4 (5.41%) Twitter
5 3 (4.05%) Facebook
6 1 (1.35%) Microsoft
Fleet, Hampshire
Evolution Recruitment Solutions
Salary: 30-40k+Bens
Posted: Yesterday
Andover, Hampshire
Global Technology Solutions Ltd
Salary: £22000 - £25000 per annum + Pro rata
Posted: 2 days ago
Farnborough
greywood
Salary: £20000 - £28000 per annum + Benefits
Posted: 8 days ago
Hampshire
Hays Specialist Recruitment Ltd
Salary: £45000.00 - £55000.00 per annum + pension, healthcare, bonus
Posted: 12 days ago