The table below looks at the statistics for SEO skills in IT jobs advertised for the Hampshire region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 24 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
24 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
South East / Hampshire
Rank 142 157 181
Rank change year-on-year
+15 +24
Permanent jobs citing SEO 16 27 21
As % of all permanent IT jobs located in Hampshire 0.56% 0.81% 0.54%
As % of the Processes & Methodologies category 0.65% 0.95% 0.65%
Number of salaries quoted 6 22 14
Median salary £41,250 £35,000 £30,000
Median salary % change year-on-year
+17.85% +16.66%
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hampshire region.

Processes & Methodologies Category
Hampshire
Permanent IT job ads with a match in the
Processes & Methodologies category
2451 2855 3225
As % of all permanent IT jobs located in Hampshire 86.12% 86.15% 83.57%
Number of salaries quoted 2052 2521 2780
Median salary £42,500 £45,000 £42,500
Median salary % change year-on-year
-5.55% +5.88%
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £62,500 £66,000 £62,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Hampshire

The demand trend of job ads across the Hampshire region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Hampshire

SEO
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Hampshire region.

SEO Salary Trend in Hampshire

SEO
Salary Histogram in Hampshire

This chart provides a salary histogram for IT jobs citing SEO across the Hampshire region over the 3 months to 24 February 2017.

SEO Salary Histogram in Hampshire

SEO
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Hampshire region over the 3 months to 24 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton +20 10 £18,000 -
Basingstoke -1 2 £36,250 -14.70% 1
Farnborough -12 1 £40,000 +14.28% 1
SEO
South East

SEO
Top 30 Related IT Skills in Hampshire

For the 6 months to 24 February 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for SEO.

1 60 (83.33%) Marketing
2 57 (79.17%) Digital Marketing
3 55 (76.39%) Pay per click
3 55 (76.39%) E-Commerce
4 52 (72.22%) Lead Generation
5 49 (68.06%) Social Media
6 45 (62.50%) Analytics
7 39 (54.17%) Advertising
8 36 (50.00%) Google
8 36 (50.00%) Email Marketing
9 34 (47.22%) Display Advertising
10 33 (45.83%) Google Analytics
11 25 (34.72%) User Experience
12 24 (33.33%) Adobe
13 23 (31.94%) Web Analytics
14 21 (29.17%) Digital Media
14 21 (29.17%) Digital Analytics
15 19 (26.39%) A/B Testing
16 17 (23.61%) HTML
16 17 (23.61%) Web Development
17 15 (20.83%) CSS
18 13 (18.06%) CMS
19 12 (16.67%) JavaScript
19 12 (16.67%) Creative Problem-Solving
20 11 (15.28%) Degree
21 10 (13.89%) Data Analysis
21 10 (13.89%) Continuous Improvement
21 10 (13.89%) Online Marketing
21 10 (13.89%) Actionable Insight
21 10 (13.89%) Conversion Rate Optimisation

SEO
Top Related IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (18.06%) CMS
2 7 (9.72%) WordPress
3 3 (4.17%) Joomla!
4 2 (2.78%) Sitecore CMS
5 1 (1.39%) EPiServer
5 1 (1.39%) IIS
5 1 (1.39%) Kentico
5 1 (1.39%) Umbraco
Applications
1 5 (6.94%) Adobe Creative Suite
2 2 (2.78%) Photoshop
3 1 (1.39%) Adobe Illustrator
3 1 (1.39%) InDesign
3 1 (1.39%) MS Excel
3 1 (1.39%) MS Office
3 1 (1.39%) MS PowerPoint
Cloud Services
1 33 (45.83%) Google Analytics
2 10 (13.89%) AdWords
3 9 (12.50%) Adobe Analytics
4 3 (4.17%) MailChimp
5 1 (1.39%) Microsoft Azure
Database & Business Intelligence
1 3 (4.17%) SQL Server
2 1 (1.39%) SQL Server 2008
Development Applications
1 7 (9.72%) Git (software)
2 2 (2.78%) Bower
2 2 (2.78%) Dreamweaver
2 2 (2.78%) gulp
2 2 (2.78%) Yeoman
3 1 (1.39%) Team Foundation Server
General
1 60 (83.33%) Marketing
2 39 (54.17%) Advertising
3 5 (6.94%) Retail
4 4 (5.56%) Automotive
5 3 (4.17%) Finance
6 1 (1.39%) Banking
6 1 (1.39%) Telecoms
Job Titles
1 24 (33.33%) Developer
2 18 (25.00%) Web Developer
3 14 (19.44%) Senior Developer
4 12 (16.67%) Senior Web Developer
5 10 (13.89%) Conversion Manager
5 10 (13.89%) Marketing Executive
5 10 (13.89%) PPC Executive
5 10 (13.89%) Search Marketing Executive
5 10 (13.89%) Senior Marketing Executive
6 9 (12.50%) Online Trading Manager
7 8 (11.11%) Digital Marketing Manager
7 8 (11.11%) Marketing Manager
7 8 (11.11%) Senior Digital Marketing Manager
7 8 (11.11%) Senior Manager
7 8 (11.11%) Senior Marketing Manager
8 4 (5.56%) Designer
8 4 (5.56%) Web Designer
9 3 (4.17%) Content Manager
9 3 (4.17%) Digital Content Manager
10 2 (2.78%) Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 17 (23.61%) HTML
2 15 (20.83%) CSS
3 9 (12.50%) HTML5
4 8 (11.11%) CSS3
4 8 (11.11%) jQuery
5 5 (6.94%) AngularJS
6 4 (5.56%) .NET
6 4 (5.56%) ASP.NET
7 2 (2.78%) ASP.NET MVC
7 2 (2.78%) KnockoutJS
7 2 (2.78%) Sass
7 2 (2.78%) Semantic HTML
7 2 (2.78%) Web Services
8 1 (1.39%) ASP.NET Web API
8 1 (1.39%) Entity Framework
8 1 (1.39%) Flash
8 1 (1.39%) LESS
8 1 (1.39%) Razor View Engine
8 1 (1.39%) Twitter Bootstrap
8 1 (1.39%) XML
Miscellaneous
1 49 (68.06%) Social Media
2 25 (34.72%) User Experience
3 21 (29.17%) Digital Media
4 4 (5.56%) Graphic Design
5 2 (2.78%) Blog
6 1 (1.39%) Analytical Skills
6 1 (1.39%) Computer Science
6 1 (1.39%) Mobile App
6 1 (1.39%) Virtual Team
Processes & Methodologies
1 57 (79.17%) Digital Marketing
2 55 (76.39%) E-Commerce
2 55 (76.39%) Pay per click
3 52 (72.22%) Lead Generation
4 45 (62.50%) Analytics
5 36 (50.00%) Email Marketing
6 34 (47.22%) Display Advertising
7 23 (31.94%) Web Analytics
8 21 (29.17%) Digital Analytics
9 19 (26.39%) A/B Testing
10 17 (23.61%) Web Development
11 12 (16.67%) Creative Problem-Solving
12 10 (13.89%) Actionable Insight
12 10 (13.89%) Continuous Improvement
12 10 (13.89%) Conversion Rate Optimisation
12 10 (13.89%) Data Analysis
12 10 (13.89%) Online Marketing
12 10 (13.89%) Personalization
13 9 (12.50%) Affiliate Network
14 8 (11.11%) Planning and Forecasting
Programming Languages
1 12 (16.67%) JavaScript
2 9 (12.50%) PHP
3 4 (5.56%) C#
4 1 (1.39%) Java
4 1 (1.39%) SQL
4 1 (1.39%) VB.NET
Qualifications
1 11 (15.28%) Degree
Vendors
1 36 (50.00%) Google
2 24 (33.33%) Adobe
3 10 (13.89%) Monetate
3 10 (13.89%) Optimizely
4 3 (4.17%) Facebook
4 3 (4.17%) Twitter
5 2 (2.78%) Sitecore
6 1 (1.39%) Microsoft
6 1 (1.39%) Xamarin
Farnborough, Hampshire
The Brain Tumour Charity
Salary: circa £38,000 pa (dependent on experience)
Posted: 13 hours ago
Fleet, Hampshire
Evolution Recruitment Solutions
Salary: 40-55K+Benefits
Posted: 2 days ago
Basingstoke
Spectrum IT
Salary: £30000 per annum
Posted: 9 days ago
Fareham, Hampshire
Experis Ltd
Salary: £21950.00 - £27249.00 per annum
Posted: 3 days ago