The table below looks at the statistics for SEO skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 218 209 223
Rank change year-on-year
-9 +14
Contract jobs citing SEO 36 31 20
As % of all contract IT jobs located in the South East 0.39% 0.35% 0.25%
As % of the Processes & Methodologies category 0.51% 0.48% 0.35%
Number of daily rates quoted 19 12 12
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£275 £313 £196
Average daily rate % change year-on-year
-12.07% +59.36%
90% offered a daily rate of more than £149 £264 £165
10% offered a daily rate of more than £392 £400 £250
UK excluding London average daily rate £270 £330 £260
% change year-on-year
-18.18% +26.92%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £14.00
UK excluding London average hourly rate £12.50 £43.25 £13.75
% change year-on-year
-71.09% +214.54%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
7059 6436 5756
As % of all contract IT jobs located in the South East 75.65% 71.88% 70.57%
Number of daily rates quoted 3994 3588 3039
Average daily rate £393 £375 £375
Average daily rate % change year-on-year
+4.66% -
90% offered a daily rate of more than £270 £250 £264
10% offered a daily rate of more than £525 £500 £525
UK excluding London average daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 261 263 240
Average hourly rate £27.25 £27.00 £27.50
Average hourly rate % change year-on-year
+0.92% -1.81%
90% offered a hourly rate of more than £12.50 £13.00 £13.50
10% offered a hourly rate of more than £45.00 £55.00 £47.50
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

SEO
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the South East region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South East

SEO
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the South East region.

SEO Daily Rate Trend in the South East

SEO
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the South East region over the 3 months to 22 May 2015.

SEO Daily Rate Histogram in the South East

SEO
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the South East region.

SEO Hourly Rate Trend in the South East

SEO
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the South East region over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -10 15 £345 +10.31% 13
Buckinghamshire +11 10 £235 - 3
Surrey 0 4 £355 -16.47% 7
Hampshire -1 4 £225 -23.40% 3
East Sussex - 3 £225 - 4
SEO
England

SEO
Top 30 Related IT Skills in the South East

For the 6 months to 22 May 2015, IT contractor jobs across the South East region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 29 (44.62%) Marketing
2 28 (43.08%) HTML
3 26 (40.00%) CMS
4 21 (32.31%) CSS
5 20 (30.77%) E-Commerce
6 18 (27.69%) Content Management
7 17 (26.15%) Agile Software Development
7 17 (26.15%) Analytics
8 16 (24.62%) User Experience
9 13 (20.00%) Java
10 12 (18.46%) JavaScript
10 12 (18.46%) Pay per click
11 11 (16.92%) W3C
11 11 (16.92%) HTML5
11 11 (16.92%) Social Media
11 11 (16.92%) jQuery
12 10 (15.38%) Digital Media
12 10 (15.38%) Microsoft
13 9 (13.85%) Struts
13 9 (13.85%) Web Services
13 9 (13.85%) Google
13 9 (13.85%) Spring
13 9 (13.85%) CSS3
14 8 (12.31%) Twitter Bootstrap
14 8 (12.31%) Search Engine Marketing
14 8 (12.31%) XML
15 7 (10.77%) Adobe
15 7 (10.77%) MVC
15 7 (10.77%) MS Office
15 7 (10.77%) SAP

SEO
Top Related IT Skills in the South East by Category

For the 6 months to 22 May 2015, IT contractor jobs across the South East region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 26 (40.00%) CMS
2 6 (9.23%) Drupal
2 6 (9.23%) WordPress
3 4 (6.15%) WebSphere
3 4 (6.15%) Confluence
4 3 (4.62%) Umbraco
4 3 (4.62%) WebLogic
5 2 (3.08%) Sitecore CMS
5 2 (3.08%) Kentico
6 1 (1.54%) Adobe Experience Manager
6 1 (1.54%) Node.js
6 1 (1.54%) ExpressionEngine
6 1 (1.54%) Apache
6 1 (1.54%) DNN
6 1 (1.54%) Joomla!
Applications
1 7 (10.77%) MS Office
2 4 (6.15%) MS Excel
3 3 (4.62%) Photoshop
4 1 (1.54%) Fireworks
4 1 (1.54%) Adobe Illustrator
Business Applications
1 5 (7.69%) Magento
2 1 (1.54%) WebTrends
Cloud Services
1 4 (6.15%) Google Analytics
2 3 (4.62%) Google Checkout
3 2 (3.08%) Adobe Analytics
Communications & Networking
1 3 (4.62%) Internet
1 3 (4.62%) HTTP
2 2 (3.08%) Intranet
3 1 (1.54%) Extranet
Database & Business Intelligence
1 4 (6.15%) MySQL
2 3 (4.62%) MongoDB
2 3 (4.62%) NoSQL
Development Applications
1 7 (10.77%) JIRA
2 6 (9.23%) Maven
2 6 (9.23%) Selenium
2 6 (9.23%) Ant
2 6 (9.23%) JUnit
3 3 (4.62%) Git (software)
3 3 (4.62%) Subversion
4 1 (1.54%) Jenkins
4 1 (1.54%) Team Foundation Server
4 1 (1.54%) Dreamweaver
General
1 29 (44.62%) Marketing
2 5 (7.69%) Publishing
3 4 (6.15%) Retail
4 3 (4.62%) Finance
4 3 (4.62%) Manufacturing
5 2 (3.08%) Banking
5 2 (3.08%) Spanish Language
5 2 (3.08%) Telecoms
6 1 (1.54%) Advertising
6 1 (1.54%) Czech Language
6 1 (1.54%) Dutch Language
6 1 (1.54%) French Language
6 1 (1.54%) German Language
6 1 (1.54%) Italian Language
6 1 (1.54%) Japanese Language
6 1 (1.54%) Korean Language
6 1 (1.54%) Portuguese Language
Job Titles
1 20 (30.77%) Developer
2 8 (12.31%) Project Manager
3 6 (9.23%) E-Commerce Manager
3 6 (9.23%) Web Developer
3 6 (9.23%) Digital Project Manager
4 5 (7.69%) PHP Developer
5 4 (6.15%) Content Editor
5 4 (6.15%) Analyst
5 4 (6.15%) Front-End Developer
6 3 (4.62%) Agile Business Analyst
6 3 (4.62%) Business Analyst
6 3 (4.62%) Java Developer
6 3 (4.62%) .NET Developer
7 2 (3.08%) Web Manager
7 2 (3.08%) Web Producer
7 2 (3.08%) Web Editor
7 2 (3.08%) ASP.NET Developer
7 2 (3.08%) Designer
8 1 (1.54%) UI Programmer
8 1 (1.54%) Senior UI Designer
Libraries, Frameworks & Software Standards
1 28 (43.08%) HTML
2 21 (32.31%) CSS
3 11 (16.92%) HTML5
3 11 (16.92%) jQuery
4 9 (13.85%) Struts
4 9 (13.85%) Web Services
4 9 (13.85%) Spring
4 9 (13.85%) CSS3
5 8 (12.31%) Twitter Bootstrap
5 8 (12.31%) XML
6 7 (10.77%) Ajax
7 6 (9.23%) Spring MVC
7 6 (9.23%) XSLT
7 6 (9.23%) REST
8 3 (4.62%) RESTful
8 3 (4.62%) XHTML
8 3 (4.62%) JSP
8 3 (4.62%) .NET
8 3 (4.62%) ASP.NET
8 3 (4.62%) DHTML
Miscellaneous
1 16 (24.62%) User Experience
2 11 (16.92%) W3C
2 11 (16.92%) Social Media
3 10 (15.38%) Digital Media
4 4 (6.15%) Open Source
5 3 (4.62%) Web 2.0
6 2 (3.08%) Computer Science
6 2 (3.08%) Copywriting
7 1 (1.54%) Analytical Skills
7 1 (1.54%) Performance Metrics
7 1 (1.54%) FMCG
7 1 (1.54%) Clustering
7 1 (1.54%) Blog
7 1 (1.54%) Cybernetics
Operating Systems
1 7 (10.77%) Linux
2 1 (1.54%) UNIX
2 1 (1.54%) Windows
Processes & Methodologies
1 20 (30.77%) E-Commerce
2 18 (27.69%) Content Management
3 17 (26.15%) Agile Software Development
3 17 (26.15%) Analytics
4 12 (18.46%) Pay per click
5 8 (12.31%) Search Engine Marketing
6 7 (10.77%) MVC
6 7 (10.77%) Digital Marketing
7 5 (7.69%) Project Management
7 5 (7.69%) B2B
7 5 (7.69%) Migration
7 5 (7.69%) Stakeholder Management
7 5 (7.69%) OO
7 5 (7.69%) TDD
8 4 (6.15%) OOD
8 4 (6.15%) B2C
8 4 (6.15%) Kanban
8 4 (6.15%) Responsive Web Design
9 3 (4.62%) User Stories
9 3 (4.62%) Feature Driven Development
Programming Languages
1 13 (20.00%) Java
2 12 (18.46%) JavaScript
3 6 (9.23%) PHP
4 3 (4.62%) Groovy
4 3 (4.62%) Scala
5 1 (1.54%) C#
5 1 (1.54%) PHP5
Qualifications
1 6 (9.23%) Degree
Quality Assurance & Compliance
1 6 (9.23%) WCAG
2 1 (1.54%) WAI
Systems Management
1 6 (9.23%) TeamSite
Vendors
1 10 (15.38%) Microsoft
2 9 (13.85%) Google
3 7 (10.77%) Adobe
3 7 (10.77%) SAP
4 6 (9.23%) HP
5 3 (4.62%) Facebook
5 3 (4.62%) Twitter
5 3 (4.62%) PayPal
5 3 (4.62%) Coremetrics
6 2 (3.08%) EPiServer
6 2 (3.08%) Sitecore
7 1 (1.54%) IBM
7 1 (1.54%) Intel
7 1 (1.54%) Omniture
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