The table below looks at the statistics for SEO skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 22 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 220 182 197
Rank change year-on-year
-38 +15
Contract jobs citing SEO 43 62 31
As % of all contract IT jobs located in the South East 0.43% 0.72% 0.37%
As % of the Processes & Methodologies category 0.60% 1.01% 0.53%
Number of daily rates quoted 25 35 12
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£315 £320 £313
Average daily rate % change year-on-year
-1.56% +2.40%
90% offered a daily rate of more than £150 £250 £251
10% offered a daily rate of more than £460 £370 £403
UK excluding London average daily rate £309 £323 £318
% change year-on-year
-4.26% +1.57%
Number of hourly rates quoted 2 0 5
Average hourly rate £29.25 - £16.50
90% offered a hourly rate of more than £18.65 - £12.00
10% offered a hourly rate of more than £39.85 - £17.50
UK excluding London average hourly rate £29.25 £32.50 £16.50
% change year-on-year
-10.00% +96.96%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
7215 6120 5835
As % of all contract IT jobs located in the South East 72.97% 71.35% 69.88%
Number of daily rates quoted 4102 3284 2885
Average daily rate £388 £375 £375
Average daily rate % change year-on-year
+3.33% -
90% offered a daily rate of more than £263 £250 £250
10% offered a daily rate of more than £525 £525 £500
UK excluding London average daily rate £388 £365 £365
% change year-on-year
+6.16% -
Number of hourly rates quoted 250 235 363
Average hourly rate £21.58 £21.00 £25.00
Average hourly rate % change year-on-year
+2.76% -16.00%
90% offered a hourly rate of more than £11.00 £12.00 £12.50
10% offered a hourly rate of more than £44.90 £45.00 £42.50
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

SEO
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the South East region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South East

SEO
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the South East region.

SEO Daily Rate Trend in the South East

SEO
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the South East region over the 3 months to 22 December 2014.

SEO Daily Rate Histogram in the South East

SEO
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the South East region.

SEO Hourly Rate Trend in the South East

SEO
Hourly Rate Histogram in the South East

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO across the South East region over the 3 months to 22 December 2014.

SEO Hourly Rate Histogram in the South East

SEO
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the South East region over the 3 months to 22 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +1 19 £308 -2.38% 8
Hampshire -24 14 £275 -15.38% 3
Surrey -3 7 £433 +57.27% 3
Buckinghamshire -7 2 £438 +75.00%
East Sussex -11 1 £450 +22.03% 1
Oxfordshire -21 1 £750 +219.14% 3
West Sussex - 1 - - 2
Kent - - - - 4
Middlesex - - - -
SEO
England

SEO
Top 30 Related IT Skills in the South East

For the 6 months to 22 December 2014, IT contractor jobs across the South East region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 36 (46.15%) Marketing
2 35 (44.87%) HTML
3 34 (43.59%) CMS
4 33 (42.31%) Agile Software Development
5 26 (33.33%) CSS
6 21 (26.92%) HTML5
7 19 (24.36%) JavaScript
7 19 (24.36%) jQuery
7 19 (24.36%) Analytics
8 17 (21.79%) Drupal
9 16 (20.51%) Content Management
10 15 (19.23%) PHP
11 14 (17.95%) Linux
11 14 (17.95%) E-Commerce
11 14 (17.95%) CSS3
12 13 (16.67%) Kanban
13 12 (15.38%) Pay per click
14 11 (14.10%) Java
14 11 (14.10%) Social Media
14 11 (14.10%) Responsive Web Design
15 10 (12.82%) MVC
15 10 (12.82%) User Experience
16 9 (11.54%) .NET
16 9 (11.54%) OO
16 9 (11.54%) Web Analytics
16 9 (11.54%) Digital Marketing
16 9 (11.54%) WordPress
17 8 (10.26%) Stakeholder Management
17 8 (10.26%) Scrum
17 8 (10.26%) Subversion

SEO
Top Related IT Skills in the South East by Category

For the 6 months to 22 December 2014, IT contractor jobs across the South East region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 34 (43.59%) CMS
2 17 (21.79%) Drupal
3 9 (11.54%) WordPress
4 7 (8.97%) TeamSite
5 3 (3.85%) Confluence
5 3 (3.85%) Apache
6 2 (2.56%) SharePoint
7 1 (1.28%) Joomla!
7 1 (1.28%) SharePoint 2013
7 1 (1.28%) Apache Solr
Applications
1 6 (7.69%) Photoshop
2 4 (5.13%) MS Excel
3 3 (3.85%) Adobe Illustrator
Business Applications
1 4 (5.13%) Google Analytics
2 1 (1.28%) Radian6
Cloud Services
1 1 (1.28%) Microsoft Azure
Communications & Networking
1 5 (6.41%) HTTP
2 3 (3.85%) Internet
3 1 (1.28%) FTP
3 1 (1.28%) Intranet
Database & Business Intelligence
1 7 (8.97%) MySQL
2 6 (7.69%) MongoDB
3 5 (6.41%) NoSQL
4 1 (1.28%) SQL Server
4 1 (1.28%) PostgreSQL
4 1 (1.28%) SQL Server 2008
Development Applications
1 8 (10.26%) Subversion
1 8 (10.26%) JIRA
1 8 (10.26%) Git (software)
2 5 (6.41%) Selenium
2 5 (6.41%) Maven
2 5 (6.41%) Ant
2 5 (6.41%) JUnit
3 3 (3.85%) Appcelerator Titanium
3 3 (3.85%) Jenkins
3 3 (3.85%) Xdebug
4 1 (1.28%) Visual Studio
4 1 (1.28%) Firebug
4 1 (1.28%) PHPUnit
General
1 36 (46.15%) Marketing
2 5 (6.41%) Pharmaceutical
3 4 (5.13%) Telecoms
3 4 (5.13%) Finance
3 4 (5.13%) Publishing
4 3 (3.85%) Advertising
5 2 (2.56%) Spanish Language
5 2 (2.56%) German Language
5 2 (2.56%) Retail
6 1 (1.28%) Dutch Language
6 1 (1.28%) Automotive
6 1 (1.28%) Legal
6 1 (1.28%) Portuguese Language
Job Titles
1 27 (34.62%) Developer
2 15 (19.23%) Web Developer
3 13 (16.67%) Project Manager
3 13 (16.67%) Digital Project Manager
3 13 (16.67%) Front-End Developer
4 9 (11.54%) Front-End Web Developer
5 7 (8.97%) PHP Developer
5 7 (8.97%) IT Project Manager
6 6 (7.69%) Business Analyst
6 6 (7.69%) Analyst
6 6 (7.69%) Content Editor
7 5 (6.41%) Copywriter
7 5 (6.41%) Agile Business Analyst
8 2 (2.56%) Agile Project Manager
8 2 (2.56%) Digital Account Manager
8 2 (2.56%) Content Manager
8 2 (2.56%) Coordinator
8 2 (2.56%) Digital Marketing Manager
8 2 (2.56%) Senior Front-End Developer
8 2 (2.56%) Senior Programmer
Libraries, Frameworks & Software Standards
1 35 (44.87%) HTML
2 26 (33.33%) CSS
3 21 (26.92%) HTML5
4 19 (24.36%) jQuery
5 14 (17.95%) CSS3
6 9 (11.54%) .NET
7 7 (8.97%) XML
7 7 (8.97%) Twitter Bootstrap
8 6 (7.69%) REST
8 6 (7.69%) XSLT
9 5 (6.41%) Spring
9 5 (6.41%) Spring MVC
9 5 (6.41%) Struts
9 5 (6.41%) Web Services
9 5 (6.41%) RESTful
10 4 (5.13%) Sass
10 4 (5.13%) ASP.NET
11 3 (3.85%) Ajax
11 3 (3.85%) SVG
11 3 (3.85%) LAMP
Miscellaneous
1 11 (14.10%) Social Media
2 10 (12.82%) User Experience
3 6 (7.69%) W3C
4 5 (6.41%) Web 2.0
4 5 (6.41%) Open Source
5 3 (3.85%) Analytical Skills
5 3 (3.85%) Digital Media
5 3 (3.85%) Mobile App
5 3 (3.85%) Copywriting
5 3 (3.85%) Blog
6 2 (2.56%) Smartphone
6 2 (2.56%) PMI
6 2 (2.56%) FMCG
7 1 (1.28%) Performance Metrics
7 1 (1.28%) Computer Science
7 1 (1.28%) Social Network
7 1 (1.28%) RIA
Operating Systems
1 14 (17.95%) Linux
2 2 (2.56%) Android
2 2 (2.56%) Apple iOS
2 2 (2.56%) UNIX
2 2 (2.56%) Windows
Processes & Methodologies
1 33 (42.31%) Agile Software Development
2 19 (24.36%) Analytics
3 16 (20.51%) Content Management
4 14 (17.95%) E-Commerce
5 13 (16.67%) Kanban
6 12 (15.38%) Pay per click
7 11 (14.10%) Responsive Web Design
8 10 (12.82%) MVC
9 9 (11.54%) Web Analytics
9 9 (11.54%) Digital Marketing
9 9 (11.54%) OO
10 8 (10.26%) Stakeholder Management
10 8 (10.26%) Scrum
11 7 (8.97%) Migration
12 6 (7.69%) TDD
12 6 (7.69%) User Stories
13 5 (6.41%) Feature Driven Development
13 5 (6.41%) BDD
13 5 (6.41%) Pair Programming
13 5 (6.41%) Extreme Programming
Programming Languages
1 19 (24.36%) JavaScript
2 15 (19.23%) PHP
3 11 (14.10%) Java
4 5 (6.41%) Groovy
4 5 (6.41%) Scala
5 3 (3.85%) SQL
5 3 (3.85%) C#
5 3 (3.85%) Perl
5 3 (3.85%) PHP5
6 1 (1.28%) Python
Qualifications
1 6 (7.69%) Degree
2 2 (2.56%) PMP
2 2 (2.56%) PMI Certification
3 1 (1.28%) HNC
3 1 (1.28%) HND
Quality Assurance & Compliance
1 5 (6.41%) WCAG
Vendors
1 6 (7.69%) Microsoft
2 5 (6.41%) Facebook
2 5 (6.41%) HP
2 5 (6.41%) Google
3 4 (5.13%) Twitter
3 4 (5.13%) Adobe
4 3 (3.85%) Appcelerator
5 2 (2.56%) Sun
6 1 (1.28%) Zend
6 1 (1.28%) Akamai