The table below looks at the statistics for SEO skills in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 6 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
6 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 230 206 225
Rank change year-on-year
-24 +19
Contract jobs citing SEO 21 59 41
As % of all contract IT jobs located in the South East 0.27% 0.63% 0.42%
As % of the Processes & Methodologies category 0.33% 0.79% 0.55%
Number of daily rates quoted 7 26 23
Median daily rate £310 £375 £325
Median daily rate % change year-on-year
-17.33% +15.38%
90% offered a daily rate of more than £175 £175 £260
10% offered a daily rate of more than £460 £408 £465
UK excluding London median daily rate £375 £400 £330
% change year-on-year
-6.25% +21.21%
Number of hourly rates quoted 3 2 2
Median hourly rate £21.75 £33.00 £29.25
Median hourly rate % change year-on-year
-34.09% +12.82%
90% offered a hourly rate of more than £16.80 £30.60 £18.65
10% offered a hourly rate of more than £22.50 £35.40 £39.85
UK excluding London median hourly rate £21.00 £33.00 £29.25
% change year-on-year
-36.36% +12.82%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
6304 7487 7494
As % of all contract IT jobs located in the South East 80.11% 79.62% 76.40%
Number of daily rates quoted 3759 4415 4208
Median daily rate £425 £400 £388
Median daily rate % change year-on-year
+6.25% +3.22%
90% offered a daily rate of more than £275 £275 £260
10% offered a daily rate of more than £550 £550 £525
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 260 308 284
Median hourly rate £34.00 £37.09 £22.50
Median hourly rate % change year-on-year
-8.33% +64.84%
90% offered a hourly rate of more than £12.50 £12.49 £11.35
10% offered a hourly rate of more than £52.50 £55.00 £42.50
UK excluding London median hourly rate £31.00 £34.95 £25.00
% change year-on-year
-11.30% +39.80%

SEO
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the South East

SEO
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the South East region.

SEO Daily Rate Trend in the South East

SEO
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the South East region over the 3 months to 6 December 2016.

SEO Daily Rate Histogram in the South East

SEO
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the South East region.

SEO Hourly Rate Trend in the South East

SEO
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the South East region over the 3 months to 6 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -6 11 £343 -8.66%
Hampshire - 5 £331 - 4
Kent +5 2 £450 -
Buckinghamshire +12 1 £175 -33.33% 1
East Sussex +5 1 £175 - 1
West Sussex +4 1 - - 1
SEO
England

SEO
Top 30 Related IT Skills in the South East

For the 6 months to 6 December 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for SEO.

1 36 (43.37%) CMS
2 35 (42.17%) HTML
3 33 (39.76%) User Experience
4 30 (36.14%) Marketing
5 28 (33.73%) CSS
6 26 (31.33%) Agile Software Development
7 22 (26.51%) Digital Marketing
8 21 (25.30%) Analytics
9 20 (24.10%) Social Media
10 19 (22.89%) Content Management
11 17 (20.48%) JavaScript
12 15 (18.07%) B2B
12 15 (18.07%) HTML5
13 14 (16.87%) CSS3
13 14 (16.87%) E-Commerce
13 14 (16.87%) Publishing
13 14 (16.87%) Web Development
14 13 (15.66%) Legal
15 12 (14.46%) Google
16 11 (13.25%) Analytical Skills
17 10 (12.05%) Google Analytics
18 9 (10.84%) Pay per click
18 9 (10.84%) Digital Media
18 9 (10.84%) Web Application Development
18 9 (10.84%) Front End Development
18 9 (10.84%) jQuery
19 8 (9.64%) Cross-Browser Compatibility
19 8 (9.64%) Sass
19 8 (9.64%) B2C
19 8 (9.64%) Photoshop

SEO
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 36 (43.37%) CMS
2 7 (8.43%) Umbraco
3 6 (7.23%) WordPress
4 5 (6.02%) Drupal
4 5 (6.02%) Sitecore CMS
5 4 (4.82%) MS Exchange
6 3 (3.61%) Exchange Server 2010
6 3 (3.61%) SharePoint
7 2 (2.41%) Skype for Business
8 1 (1.20%) ExpressionEngine
8 1 (1.20%) Joomla!
8 1 (1.20%) Kentico
Applications
1 8 (9.64%) Photoshop
2 6 (7.23%) MS Office
3 5 (6.02%) MS PowerPoint
4 4 (4.82%) MS Excel
5 3 (3.61%) Adobe Illustrator
5 3 (3.61%) InDesign
6 2 (2.41%) MS Visio
6 2 (2.41%) OmniGraffle
Business Applications
1 4 (4.82%) Sage X3
2 2 (2.41%) WebTrends
Cloud Services
1 10 (12.05%) Google Analytics
2 6 (7.23%) SaaS
3 4 (4.82%) Adobe Creative Cloud
4 3 (3.61%) Adobe Analytics
4 3 (3.61%) Google Tag Manager
5 1 (1.20%) Amazon AWS
5 1 (1.20%) Microsoft Azure
5 1 (1.20%) Office 365
Communications & Networking
1 5 (6.02%) Internet
1 5 (6.02%) Intranet
2 3 (3.61%) Skype
2 3 (3.61%) TCP/IP
2 3 (3.61%) Wireless
3 2 (2.41%) LAN
3 2 (2.41%) WAN
4 1 (1.20%) DHCP
4 1 (1.20%) DNS
4 1 (1.20%) FTP
4 1 (1.20%) iSCSI
4 1 (1.20%) NAS
4 1 (1.20%) SAN
Database & Business Intelligence
1 4 (4.82%) SQL Server
2 3 (3.61%) SQL Server 2008
3 2 (2.41%) MySQL
Development Applications
1 5 (6.02%) Git (software)
2 4 (4.82%) git-flow
3 2 (2.41%) Axure RP
3 2 (2.41%) Visual Studio
4 1 (1.20%) gulp
General
1 30 (36.14%) Marketing
2 14 (16.87%) Publishing
3 13 (15.66%) Legal
4 6 (7.23%) Advertising
4 6 (7.23%) Brand Awareness
5 5 (6.02%) Finance
5 5 (6.02%) Retail
5 5 (6.02%) Telecoms
6 4 (4.82%) German Language
7 3 (3.61%) Manufacturing
8 1 (1.20%) Aerospace
8 1 (1.20%) Arabic Language
8 1 (1.20%) Military
8 1 (1.20%) Pharmaceutical
Job Titles
1 19 (22.89%) Designer
1 19 (22.89%) Developer
2 12 (14.46%) Content Designer
3 9 (10.84%) Front End Developer (Client-Side Developer)
3 9 (10.84%) Web Developer
4 7 (8.43%) Marketing Manager
4 7 (8.43%) Web Manager
5 6 (7.23%) Content Manager
5 6 (7.23%) Product Owner
5 6 (7.23%) UX Developer
6 5 (6.02%) Web Content Manager
7 4 (4.82%) Analyst
8 3 (3.61%) Coordinator
8 3 (3.61%) Digital Project Manager
8 3 (3.61%) IT Support
8 3 (3.61%) Project Manager
9 2 (2.41%) Campaign Manager
9 2 (2.41%) Senior Designer
9 2 (2.41%) SEO Manager
9 2 (2.41%) User Experience Architect
Libraries, Frameworks & Software Standards
1 35 (42.17%) HTML
2 28 (33.73%) CSS
3 15 (18.07%) HTML5
4 14 (16.87%) CSS3
5 9 (10.84%) jQuery
6 8 (9.64%) Sass
7 7 (8.43%) Twitter Bootstrap
8 5 (6.02%) LESS
9 4 (4.82%) AngularJS
10 2 (2.41%) .NET
10 2 (2.41%) REST
10 2 (2.41%) Web Services
11 1 (1.20%) .NET Framework
11 1 (1.20%) Ajax
11 1 (1.20%) ASP.NET
11 1 (1.20%) Backbone.js
11 1 (1.20%) KnockoutJS
11 1 (1.20%) LAMP
11 1 (1.20%) OOCSS
11 1 (1.20%) React
Miscellaneous
1 33 (39.76%) User Experience
2 20 (24.10%) Social Media
3 11 (13.25%) Analytical Skills
4 9 (10.84%) Digital Media
5 8 (9.64%) Copywriting
6 6 (7.23%) Management Information System
7 5 (6.02%) Animation
8 3 (3.61%) Clustering
9 2 (2.41%) Blog
9 2 (2.41%) Replication
9 2 (2.41%) Taxonomies
9 2 (2.41%) Video Conferencing
10 1 (1.20%) Algorithms
10 1 (1.20%) Google Search Appliance
10 1 (1.20%) Graphic Design
Operating Systems
1 3 (3.61%) Android
1 3 (3.61%) Windows
1 3 (3.61%) Windows Server 2008
1 3 (3.61%) Windows Server 2012
2 2 (2.41%) Windows 10
2 2 (2.41%) Windows 7
3 1 (1.20%) Linux
3 1 (1.20%) Windows Server
3 1 (1.20%) Windows Server 2003
Processes & Methodologies
1 26 (31.33%) Agile Software Development
2 22 (26.51%) Digital Marketing
3 21 (25.30%) Analytics
4 19 (22.89%) Content Management
5 15 (18.07%) B2B
6 14 (16.87%) E-Commerce
6 14 (16.87%) Web Development
7 9 (10.84%) Front End Development
7 9 (10.84%) Pay per click
7 9 (10.84%) Web Application Development
8 8 (9.64%) B2C
8 8 (9.64%) Cross-Browser Compatibility
9 7 (8.43%) Responsive Web Design
9 7 (8.43%) Web Analytics
10 6 (7.23%) Project Planning
11 5 (6.02%) Cross-Browser Testing
11 5 (6.02%) Project Management
11 5 (6.02%) Scrum
11 5 (6.02%) Stakeholder Management
11 5 (6.02%) Web Usability
Programming Languages
1 17 (20.48%) JavaScript
2 2 (2.41%) C#
2 2 (2.41%) PHP
3 1 (1.20%) PowerShell
Qualifications
1 7 (8.43%) Degree
2 1 (1.20%) MCP
2 1 (1.20%) MCSA
2 1 (1.20%) Microsoft Certification
2 1 (1.20%) SC Cleared
2 1 (1.20%) Security Cleared
2 1 (1.20%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 4 (4.82%) SLA
2 3 (3.61%) QA
3 2 (2.41%) WCAG
4 1 (1.20%) WAI
System Software
1 4 (4.82%) Active Directory
2 1 (1.20%) vSphere
2 1 (1.20%) XenApp
Systems Management
1 1 (1.20%) PowerCLI
Vendors
1 12 (14.46%) Google
2 5 (6.02%) Microsoft
2 5 (6.02%) Sitecore
3 4 (4.82%) Adobe
3 4 (4.82%) Marketo
3 4 (4.82%) Sage
3 4 (4.82%) Salesforce.com
4 3 (3.61%) Apple
4 3 (3.61%) arcserve
4 3 (3.61%) Barracuda Networks
4 3 (3.61%) HEAT Software
5 2 (2.41%) DoubleClick
5 2 (2.41%) EPiServer
5 2 (2.41%) Tealium
6 1 (1.20%) Capita
6 1 (1.20%) Dell
6 1 (1.20%) Endeca
6 1 (1.20%) HP
6 1 (1.20%) OpenText
6 1 (1.20%) VMware