The table below looks at the statistics for SEO skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 28 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 222 214 216
Rank change year-on-year
-8 +2
Contract jobs citing SEO 38 29 25
As % of all contract IT jobs located in the South East 0.38% 0.31% 0.30%
As % of the Processes & Methodologies category 0.51% 0.43% 0.42%
Number of daily rates quoted 14 13 17
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£341 £325 £205
Average daily rate % change year-on-year
+5.00% +58.53%
90% offered a daily rate of more than £222 £270 £149
10% offered a daily rate of more than £397 £400 £393
UK excluding London average daily rate £270 £325 £260
% change year-on-year
-16.92% +25.00%
Number of hourly rates quoted 2 0 0
Average hourly rate £16.50 - -
UK excluding London average hourly rate £14.00 £46.00 £13.50
% change year-on-year
-69.56% +240.74%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
7456 6703 5993
As % of all contract IT jobs located in the South East 74.96% 71.88% 71.40%
Number of daily rates quoted 4196 3745 3126
Average daily rate £395 £375 £375
Average daily rate % change year-on-year
+5.33% -
90% offered a daily rate of more than £270 £250 £260
10% offered a daily rate of more than £525 £500 £520
UK excluding London average daily rate £390 £375 £360
% change year-on-year
+4.00% +4.16%
Number of hourly rates quoted 271 259 266
Average hourly rate £30.00 £27.50 £29.50
Average hourly rate % change year-on-year
+9.09% -6.77%
90% offered a hourly rate of more than £13.00 £12.85 £12.50
10% offered a hourly rate of more than £45.00 £55.00 £51.50
UK excluding London average hourly rate £30.50 £31.00 £32.00
% change year-on-year
-1.61% -3.12%

SEO
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the South East region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South East

SEO
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the South East region.

SEO Daily Rate Trend in the South East

SEO
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the South East region over the 3 months to 28 April 2015.

SEO Daily Rate Histogram in the South East

SEO
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the South East region.

SEO Hourly Rate Trend in the South East

SEO
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the South East region over the 3 months to 28 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -8 14 £350 -6.66% 7
Buckinghamshire - 11 £235 - 2
Surrey +5 7 £355 -16.47% 9
Hampshire 0 5 £225 -30.76% 3
East Sussex - 1 - - 5
SEO
England

SEO
Top 30 Related IT Skills in the South East

For the 6 months to 28 April 2015, IT contractor jobs across the South East region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 28 (41.79%) HTML
1 28 (41.79%) CMS
1 28 (41.79%) Marketing
2 22 (32.84%) E-Commerce
3 21 (31.34%) CSS
4 20 (29.85%) User Experience
5 19 (28.36%) Analytics
5 19 (28.36%) Agile Software Development
6 18 (26.87%) Content Management
7 15 (22.39%) Pay per click
8 14 (20.90%) Java
9 12 (17.91%) Social Media
10 11 (16.42%) JavaScript
10 11 (16.42%) Microsoft
11 10 (14.93%) W3C
11 10 (14.93%) HTML5
11 10 (14.93%) Digital Media
12 9 (13.43%) CSS3
12 9 (13.43%) jQuery
12 9 (13.43%) Struts
12 9 (13.43%) Web Services
12 9 (13.43%) Linux
12 9 (13.43%) Spring
12 9 (13.43%) JIRA
12 9 (13.43%) Search Engine Marketing
13 8 (11.94%) Digital Marketing
13 8 (11.94%) PHP
13 8 (11.94%) MVC
14 7 (10.45%) Migration
14 7 (10.45%) Stakeholder Management

SEO
Top Related IT Skills in the South East by Category

For the 6 months to 28 April 2015, IT contractor jobs across the South East region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 28 (41.79%) CMS
2 7 (10.45%) Drupal
3 6 (8.96%) WordPress
4 4 (5.97%) Confluence
5 3 (4.48%) Umbraco
5 3 (4.48%) WebLogic
5 3 (4.48%) WebSphere
6 2 (2.99%) Apache
6 2 (2.99%) Kentico
6 2 (2.99%) Sitecore CMS
7 1 (1.49%) SharePoint
7 1 (1.49%) Joomla!
7 1 (1.49%) DNN
Applications
1 7 (10.45%) MS Office
2 4 (5.97%) MS Excel
3 1 (1.49%) Photoshop
Business Applications
1 5 (7.46%) Magento
2 1 (1.49%) Radian6
2 1 (1.49%) WebTrends
Cloud Services
1 3 (4.48%) Google Analytics
1 3 (4.48%) Google Checkout
2 2 (2.99%) Adobe Analytics
Communications & Networking
1 5 (7.46%) HTTP
2 2 (2.99%) Intranet
3 1 (1.49%) Extranet
Database & Business Intelligence
1 5 (7.46%) MongoDB
1 5 (7.46%) NoSQL
2 4 (5.97%) MySQL
Development Applications
1 9 (13.43%) JIRA
2 6 (8.96%) Selenium
2 6 (8.96%) Ant
2 6 (8.96%) JUnit
2 6 (8.96%) Maven
3 3 (4.48%) Subversion
3 3 (4.48%) Git (software)
4 2 (2.99%) Appcelerator Titanium
5 1 (1.49%) Team Foundation Server
5 1 (1.49%) PHPUnit
5 1 (1.49%) Firebug
5 1 (1.49%) Dreamweaver
General
1 28 (41.79%) Marketing
2 5 (7.46%) Publishing
3 3 (4.48%) Finance
3 3 (4.48%) Manufacturing
3 3 (4.48%) Retail
3 3 (4.48%) Spanish Language
4 2 (2.99%) Telecoms
4 2 (2.99%) Banking
5 1 (1.49%) Czech Language
5 1 (1.49%) Dutch Language
5 1 (1.49%) French Language
5 1 (1.49%) German Language
5 1 (1.49%) Italian Language
5 1 (1.49%) Japanese Language
5 1 (1.49%) Korean Language
5 1 (1.49%) Portuguese Language
Job Titles
1 19 (28.36%) Developer
2 8 (11.94%) Web Developer
3 7 (10.45%) Project Manager
4 6 (8.96%) Analyst
4 6 (8.96%) E-Commerce Manager
5 5 (7.46%) Business Analyst
5 5 (7.46%) Content Editor
5 5 (7.46%) Digital Project Manager
5 5 (7.46%) Agile Business Analyst
5 5 (7.46%) PHP Developer
6 3 (4.48%) Content Manager
6 3 (4.48%) Front-End Developer
6 3 (4.48%) Java Developer
6 3 (4.48%) .NET Developer
7 2 (2.99%) ASP.NET Developer
7 2 (2.99%) Coordinator
7 2 (2.99%) Front-End Web Developer
7 2 (2.99%) Web Editor
7 2 (2.99%) Web Manager
7 2 (2.99%) Designer
Libraries, Frameworks & Software Standards
1 28 (41.79%) HTML
2 21 (31.34%) CSS
3 10 (14.93%) HTML5
4 9 (13.43%) CSS3
4 9 (13.43%) jQuery
4 9 (13.43%) Struts
4 9 (13.43%) Web Services
4 9 (13.43%) Spring
5 7 (10.45%) REST
6 6 (8.96%) Twitter Bootstrap
6 6 (8.96%) Ajax
6 6 (8.96%) Spring MVC
6 6 (8.96%) XML
6 6 (8.96%) XSLT
7 5 (7.46%) RESTful
8 4 (5.97%) .NET
9 3 (4.48%) ASP.NET
9 3 (4.48%) JSP
9 3 (4.48%) DHTML
10 2 (2.99%) Sass
Miscellaneous
1 20 (29.85%) User Experience
2 12 (17.91%) Social Media
3 10 (14.93%) Digital Media
3 10 (14.93%) W3C
4 5 (7.46%) Web 2.0
4 5 (7.46%) Open Source
5 2 (2.99%) Analytical Skills
5 2 (2.99%) Copywriting
6 1 (1.49%) Blog
6 1 (1.49%) FMCG
6 1 (1.49%) Computer Science
6 1 (1.49%) Clustering
6 1 (1.49%) Performance Metrics
Operating Systems
1 9 (13.43%) Linux
Processes & Methodologies
1 22 (32.84%) E-Commerce
2 19 (28.36%) Agile Software Development
2 19 (28.36%) Analytics
3 18 (26.87%) Content Management
4 15 (22.39%) Pay per click
5 9 (13.43%) Search Engine Marketing
6 8 (11.94%) Digital Marketing
6 8 (11.94%) MVC
7 7 (10.45%) Migration
7 7 (10.45%) Stakeholder Management
7 7 (10.45%) OO
8 6 (8.96%) OOD
8 6 (8.96%) Project Management
8 6 (8.96%) Web Analytics
9 5 (7.46%) Scrum
9 5 (7.46%) Extreme Programming
9 5 (7.46%) TDD
9 5 (7.46%) Pair Programming
9 5 (7.46%) User Stories
9 5 (7.46%) Feature Driven Development
Programming Languages
1 14 (20.90%) Java
2 11 (16.42%) JavaScript
3 8 (11.94%) PHP
4 5 (7.46%) Groovy
4 5 (7.46%) Scala
5 2 (2.99%) PHP5
6 1 (1.49%) C#
Qualifications
1 5 (7.46%) Degree
Quality Assurance & Compliance
1 6 (8.96%) WCAG
Systems Management
1 6 (8.96%) TeamSite
Vendors
1 11 (16.42%) Microsoft
2 7 (10.45%) Google
2 7 (10.45%) SAP
3 6 (8.96%) Adobe
3 6 (8.96%) HP
4 4 (5.97%) Facebook
5 3 (4.48%) PayPal
5 3 (4.48%) Coremetrics
6 2 (2.99%) EPiServer
6 2 (2.99%) Sitecore
6 2 (2.99%) Appcelerator
6 2 (2.99%) Twitter
7 1 (1.49%) Zend
7 1 (1.49%) Intel
7 1 (1.49%) Omniture
Sutton, Surrey
Reed Business Information Ltd
Rate: + benefits
Posted: 5 days ago
Southampton, Hampshire
Urban Truant
Rate: Up to £280 per day
Posted: 26 days ago