The first table below looks at the demand for SEO skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South East region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 218 214 212
Rank change year-on-year
-4 -2
Contract jobs citing SEO 32 23 36
As % of all contract IT jobs located in the South East 0.33% 0.27% 0.34%
As % of the Processes & Methodologies category 0.47% 0.39% 0.52%
Number of daily rates quoted 14 18 21
Average daily rate £325 £228 £275
Average daily rate % change year-on-year
+42.85% -17.27%
90% offered a daily rate of more than £274 £153 £185
10% offered a daily rate of more than £418 £391 £350
UK excluding London average daily rate £325 £264 £300
% change year-on-year
+23.22% -12.08%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £16.50
UK excluding London average hourly rate £65.50 £13.50 £16.50
% change year-on-year
+385.18% -18.18%
Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
6857 5921 6979
As % of all contract IT jobs located in the South East 70.79% 70.75% 65.82%
Number of daily rates quoted 3812 3079 3326
Average daily rate £375 £375 £370
Average daily rate % change year-on-year
- +1.35%
90% offered a daily rate of more than £248 £260 £250
10% offered a daily rate of more than £515 £513 £500
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 278 256 361
Average hourly rate £27.00 £29.75 £27.50
Average hourly rate % change year-on-year
-9.24% +8.18%
90% offered a hourly rate of more than £12.50 £12.35 £13.50
10% offered a hourly rate of more than £55.00 £51.50 £42.50
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
SEO
England

SEO
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the South East region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South East

SEO
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the South East region.

SEO Daily Rate Trend in the South East

SEO
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the South East region over the 3 months to 18 April 2014.

SEO Daily Rate Histogram in the South East

SEO
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the South East region.

SEO Hourly Rate Trend in the South East

SEO
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the South East region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Berkshire +4 20 £375 +20.00% 6
Hampshire +10 6 £325 +160.00% 4
Surrey -7 5 £425 +70.00% 11
Oxfordshire -10 1 - - 3
Sussex - - - -
West Sussex - - - - 2
Kent - - - - 3
Middlesex - - - -
Buckinghamshire - - - -
East Sussex - - - - 5
SEO
England

SEO
Top 30 Related IT Skills in the South East

For the 6 months to 18 April 2014, IT contractor jobs across the South East region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 43 (54.43%) HTML
2 39 (49.37%) CSS
3 30 (37.97%) CMS
3 30 (37.97%) jQuery
4 29 (36.71%) E-Commerce
5 23 (29.11%) JavaScript
6 21 (26.58%) Marketing
6 21 (26.58%) HTML5
6 21 (26.58%) CSS3
6 21 (26.58%) Analytics
7 20 (25.32%) Content Management
8 18 (22.78%) Ajax
9 15 (18.99%) Responsive Web Design
10 14 (17.72%) Retail
11 13 (16.46%) Project Management
11 13 (16.46%) Adobe
12 12 (15.19%) MVC
12 12 (15.19%) MySQL
12 12 (15.19%) Mobile App
13 11 (13.92%) Adobe CQ
13 11 (13.92%) Migration
14 10 (12.66%) Agile Software Development
14 10 (12.66%) SQL
14 10 (12.66%) Magnolia
14 10 (12.66%) Digital Marketing
15 9 (11.39%) Java
15 9 (11.39%) JSP
15 9 (11.39%) Web Analytics
15 9 (11.39%) Pay per click
16 8 (10.13%) Copywriting

SEO
Top Related IT Skills in the South East by Category

For the 6 months to 18 April 2014, IT contractor jobs across the South East region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 30 (37.97%) CMS
2 11 (13.92%) Adobe CQ
3 10 (12.66%) Magnolia
4 6 (7.59%) Tomcat
4 6 (7.59%) Confluence
5 5 (6.33%) WordPress
6 3 (3.80%) IIS
7 1 (1.27%) SharePoint
7 1 (1.27%) Drupal
7 1 (1.27%) WebSphere
Applications
1 5 (6.33%) Adobe Illustrator
2 3 (3.80%) Photoshop
3 1 (1.27%) OmniGraffle
3 1 (1.27%) Spreadsheet
3 1 (1.27%) MS Excel
3 1 (1.27%) MS Project
3 1 (1.27%) MS Office
Business Applications
1 4 (5.06%) Magento
2 1 (1.27%) SiteCatalyst
2 1 (1.27%) WebTrends
2 1 (1.27%) Google Analytics
Cloud Services
1 1 (1.27%) SaaS
Communications & Networking
1 1 (1.27%) Firewall
1 1 (1.27%) Internet
1 1 (1.27%) SSL
1 1 (1.27%) Broadband
1 1 (1.27%) DNS
Database & Business Intelligence
1 12 (15.19%) MySQL
2 7 (8.86%) SQL Server
3 1 (1.27%) DB2
Development Applications
1 7 (8.86%) JIRA
1 7 (8.86%) Subversion
2 6 (7.59%) JUnit
3 5 (6.33%) Visual Studio
4 4 (5.06%) Team Foundation Server
5 2 (2.53%) Jasmine
6 1 (1.27%) Jenkins
6 1 (1.27%) Axure RP
6 1 (1.27%) Git (software)
General
1 21 (26.58%) Marketing
2 14 (17.72%) Retail
3 7 (8.86%) Telecoms
4 5 (6.33%) Automotive
5 4 (5.06%) Finance
6 2 (2.53%) French Language
6 2 (2.53%) Advertising
7 1 (1.27%) Publishing
7 1 (1.27%) Legal
7 1 (1.27%) Electronics
7 1 (1.27%) Banking
7 1 (1.27%) German Language
7 1 (1.27%) Czech Language
Job Titles
1 37 (46.84%) Developer
2 20 (25.32%) Front-End Developer
3 12 (15.19%) Copywriter
4 8 (10.13%) Web Developer
4 8 (10.13%) Content Manager
5 4 (5.06%) Technical Leader
6 3 (3.80%) Front-End Web Developer
6 3 (3.80%) Senior Developer
6 3 (3.80%) Analyst
7 2 (2.53%) Ruby on Rails Developer
7 2 (2.53%) Project Manager
7 2 (2.53%) Business Analyst
7 2 (2.53%) Senior Manager
7 2 (2.53%) Digital Project Manager
7 2 (2.53%) UI Developer
7 2 (2.53%) Agile Business Analyst
7 2 (2.53%) UI Programmer
8 1 (1.27%) PPC Manager
8 1 (1.27%) PPC Analyst
8 1 (1.27%) PPC Executive
Libraries, Frameworks & Software Standards
1 43 (54.43%) HTML
2 39 (49.37%) CSS
3 30 (37.97%) jQuery
4 21 (26.58%) HTML5
4 21 (26.58%) CSS3
5 18 (22.78%) Ajax
6 9 (11.39%) JSP
7 8 (10.13%) XML
8 6 (7.59%) Spring
8 6 (7.59%) Spring MVC
8 6 (7.59%) XSD
8 6 (7.59%) .NET
8 6 (7.59%) JSON
9 4 (5.06%) ASP.NET
9 4 (5.06%) Sass
10 3 (3.80%) Web Services
10 3 (3.80%) XHTML
10 3 (3.80%) .NET Remoting
11 2 (2.53%) Ruby on Rails
11 2 (2.53%) Backbone.js
Miscellaneous
1 12 (15.19%) Mobile App
2 8 (10.13%) Copywriting
3 6 (7.59%) Social Media
4 4 (5.06%) iPad
5 2 (2.53%) Graphic Design
5 2 (2.53%) W3C
5 2 (2.53%) Digital Media
6 1 (1.27%) Open Source
6 1 (1.27%) Video on Demand
6 1 (1.27%) FMCG
6 1 (1.27%) Blog
Operating Systems
1 7 (8.86%) UNIX
2 2 (2.53%) Windows
3 1 (1.27%) Apple iOS
3 1 (1.27%) Android
Processes & Methodologies
1 29 (36.71%) E-Commerce
2 21 (26.58%) Analytics
3 20 (25.32%) Content Management
4 15 (18.99%) Responsive Web Design
5 13 (16.46%) Project Management
6 12 (15.19%) MVC
7 11 (13.92%) Migration
8 10 (12.66%) Agile Software Development
8 10 (12.66%) Digital Marketing
9 9 (11.39%) Web Analytics
9 9 (11.39%) Pay per click
10 7 (8.86%) Data Modelling
10 7 (8.86%) Asset Management
11 6 (7.59%) Validation
11 6 (7.59%) Scrum
11 6 (7.59%) Unit Testing
11 6 (7.59%) Integration Testing
11 6 (7.59%) B2C
11 6 (7.59%) Data Validation
12 5 (6.33%) Kanban
Programming Languages
1 23 (29.11%) JavaScript
2 10 (12.66%) SQL
3 9 (11.39%) Java
4 8 (10.13%) PHP
5 3 (3.80%) C#
5 3 (3.80%) VB.NET
6 2 (2.53%) Ruby
Qualifications
1 3 (3.80%) Degree
2 1 (1.27%) CIMA
2 1 (1.27%) ACCA
Quality Assurance & Compliance
1 1 (1.27%) SLA
1 1 (1.27%) QA
1 1 (1.27%) ISO/IEC 27001
Vendors
1 13 (16.46%) Adobe
2 6 (7.59%) hybris
3 4 (5.06%) FatWire
4 2 (2.53%) ATG
5 1 (1.27%) Ektron
5 1 (1.27%) Apple
5 1 (1.27%) Microsoft
5 1 (1.27%) Oracle
5 1 (1.27%) Omniture
5 1 (1.27%) Google
Windsor, Berkshire
TELSTRA Associates
Rate: From £200 to £400 per day £250-350 per day
Posted: 4 days ago
Slough, Berkshire
Streamline Connections
Rate: £300 - £301 per day
Posted: 5 days ago