The table below looks at the statistics for SEO skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 194 230 203
Rank change year-on-year
+36 -27
Contract jobs citing SEO 52 33 40
As % of all contract IT jobs located in the South East 0.61% 0.35% 0.47%
As % of the Processes & Methodologies category 0.76% 0.45% 0.63%
Number of daily rates quoted 34 17 20
Average daily rate £375 £250 £320
Average daily rate % change year-on-year
+50.00% -21.87%
90% offered a daily rate of more than £222 £150 £275
10% offered a daily rate of more than £420 £378 £500
UK excluding London average daily rate £350 £300 £325
% change year-on-year
+16.66% -7.69%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £30.00 £48.75
% change year-on-year
- -38.46%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
6811 7377 6371
As % of all contract IT jobs located in the South East 79.55% 77.31% 74.46%
Number of daily rates quoted 4182 4043 3391
Average daily rate £400 £400 £388
Average daily rate % change year-on-year
- +3.22%
90% offered a daily rate of more than £275 £275 £260
10% offered a daily rate of more than £550 £525 £505
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 292 240 269
Average hourly rate £45.00 £30.00 £22.50
Average hourly rate % change year-on-year
+50.00% +33.33%
90% offered a hourly rate of more than £12.50 £12.43 £11.90
10% offered a hourly rate of more than £62.00 £47.50 £47.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

SEO
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the South East region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South East

SEO
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the South East region.

SEO Daily Rate Trend in the South East

SEO
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the South East region over the 3 months to 11 February 2016.

SEO Daily Rate Histogram in the South East

SEO
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the South East region.

SEO Hourly Rate Trend in the South East

SEO
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the South East region over the 3 months to 11 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +26 31 £300 +42.01% 7
Oxfordshire - 11 £400 - 4
West Sussex - 5 £350 - 2
Surrey -8 4 £303 -6.92% 10
Middlesex - 1 £350 -
SEO
England

SEO
Top 30 Related IT Skills in the South East

For the 6 months to 11 February 2016, IT contractor jobs across the South East region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 68 (60.71%) Marketing
2 54 (48.21%) HTML
3 52 (46.43%) JavaScript
4 49 (43.75%) Agile Software Development
4 49 (43.75%) Analytics
5 46 (41.07%) CSS
6 41 (36.61%) E-Commerce
7 40 (35.71%) HTML5
8 39 (34.82%) CMS
9 35 (31.25%) Google
10 30 (26.79%) jQuery
11 29 (25.89%) User Experience
12 28 (25.00%) Web Development
13 27 (24.11%) Digital Marketing
13 27 (24.11%) PHP
14 26 (23.21%) CSS3
15 24 (21.43%) Google Analytics
16 19 (16.96%) Twitter Bootstrap
16 19 (16.96%) IIS
16 19 (16.96%) Project Management
17 18 (16.07%) Content Management
17 18 (16.07%) Sass
17 18 (16.07%) LESS
17 18 (16.07%) Front End Development
18 17 (15.18%) AngularJS
18 17 (15.18%) Publishing
18 17 (15.18%) Stakeholder Management
18 17 (15.18%) Windows
19 16 (14.29%) Web Application Development
19 16 (14.29%) Windows Server

SEO
Top Related IT Skills in the South East by Category

For the 6 months to 11 February 2016, IT contractor jobs across the South East region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 39 (34.82%) CMS
2 19 (16.96%) IIS
3 12 (10.71%) Drupal
3 12 (10.71%) Node.js
4 8 (7.14%) Apache Solr
4 8 (7.14%) Tomcat
4 8 (7.14%) WordPress
5 7 (6.25%) WebSphere
6 6 (5.36%) SharePoint
7 5 (4.46%) Apache
7 5 (4.46%) Joomla!
8 4 (3.57%) Sitecore CMS
9 3 (2.68%) nginx
10 2 (1.79%) Commerce Server
10 2 (1.79%) Magnolia
11 1 (0.89%) Confluence
11 1 (0.89%) Umbraco
Applications
1 14 (12.50%) Photoshop
2 6 (5.36%) MS Visio
3 5 (4.46%) Adobe Illustrator
3 5 (4.46%) MS PowerPoint
4 3 (2.68%) MS Office
5 2 (1.79%) GIMP
6 1 (0.89%) MS Excel
Business Applications
1 4 (3.57%) Dynamics CRM
1 4 (3.57%) Oracle CRM
2 2 (1.79%) Magento
3 1 (0.89%) WebTrends
Cloud Services
1 24 (21.43%) Google Analytics
2 15 (13.39%) Adobe Analytics
3 12 (10.71%) Google Tag Manager
4 8 (7.14%) Amazon AWS
4 8 (7.14%) Amazon EC2
5 1 (0.89%) GitHub
5 1 (0.89%) MailChimp
5 1 (0.89%) Rackspace Cloud
Communications & Networking
1 8 (7.14%) Intranet
2 1 (0.89%) Ethernet
2 1 (0.89%) Firewall
2 1 (0.89%) TCP/IP
Database & Business Intelligence
1 7 (6.25%) NoSQL
1 7 (6.25%) Relational Database
2 2 (1.79%) SQL Server
3 1 (0.89%) MySQL
3 1 (0.89%) SQL Server 2005
3 1 (0.89%) SQL Server 2008
Development Applications
1 14 (12.50%) Git (software)
2 13 (11.61%) Subversion
3 12 (10.71%) Dreamweaver
4 4 (3.57%) Visual Studio
5 2 (1.79%) Team Foundation Server
5 2 (1.79%) TortoiseSVN
6 1 (0.89%) JIRA
General
1 68 (60.71%) Marketing
2 17 (15.18%) Publishing
3 12 (10.71%) Finance
4 11 (9.82%) Telecoms
5 6 (5.36%) Advertising
6 5 (4.46%) Multimedia
7 4 (3.57%) Legal
8 3 (2.68%) Spanish Language
9 2 (1.79%) German Language
9 2 (1.79%) Italian Language
9 2 (1.79%) Pharmaceutical
9 2 (1.79%) Portuguese Language
9 2 (1.79%) Retail
10 1 (0.89%) Automotive
10 1 (0.89%) Czech Language
10 1 (0.89%) French Language
Job Titles
1 53 (47.32%) Developer
2 32 (28.57%) Web Developer
3 18 (16.07%) HTML CSS Developer
3 18 (16.07%) HTML Developer
3 18 (16.07%) JavaScript Developer
4 15 (13.39%) Product Owner
5 12 (10.71%) Digital Product Owner
5 12 (10.71%) Front End Developer (Client-Side Developer)
5 12 (10.71%) Project Manager
6 9 (8.04%) Consultant
6 9 (8.04%) Digital Project Manager
6 9 (8.04%) Web Consultant
7 8 (7.14%) .NET Developer
8 7 (6.25%) .NET Web Developer
8 7 (6.25%) ASP.NET Developer
8 7 (6.25%) C# .NET Developer
8 7 (6.25%) C# Developer
9 6 (5.36%) Angular Developer
9 6 (5.36%) C# Web Developer
9 6 (5.36%) PHP Developer
Libraries, Frameworks & Software Standards
1 54 (48.21%) HTML
2 46 (41.07%) CSS
3 40 (35.71%) HTML5
4 30 (26.79%) jQuery
5 26 (23.21%) CSS3
6 19 (16.96%) Twitter Bootstrap
7 18 (16.07%) LESS
7 18 (16.07%) Sass
8 17 (15.18%) AngularJS
9 14 (12.50%) .NET
10 10 (8.93%) ASP.NET
10 10 (8.93%) Backbone.js
10 10 (8.93%) XML
11 9 (8.04%) RESTful
12 8 (7.14%) Classic ASP
12 8 (7.14%) React
13 7 (6.25%) Flash
13 7 (6.25%) Middleware
13 7 (6.25%) Spring
13 7 (6.25%) Web Services
Miscellaneous
1 29 (25.89%) User Experience
2 15 (13.39%) Social Media
3 7 (6.25%) Computer Science
3 7 (6.25%) Mobile App
4 4 (3.57%) PMI
5 3 (2.68%) Foreign Exchange (FX)
5 3 (2.68%) W3C
6 2 (1.79%) Copywriting
6 2 (1.79%) Digital Media
6 2 (1.79%) e-Learning
6 2 (1.79%) Social Network
6 2 (1.79%) Web 2.0
7 1 (0.89%) Animation
7 1 (0.89%) Blog
7 1 (0.89%) Data Integration
7 1 (0.89%) FMCG
7 1 (0.89%) NHS
7 1 (0.89%) Podcast
Operating Systems
1 17 (15.18%) Windows
2 16 (14.29%) Windows Server
3 13 (11.61%) Linux
4 8 (7.14%) Red Hat Enterprise Linux
5 7 (6.25%) Windows Server 2008
6 3 (2.68%) Debian
7 2 (1.79%) Ubuntu
Processes & Methodologies
1 49 (43.75%) Agile Software Development
1 49 (43.75%) Analytics
2 41 (36.61%) E-Commerce
3 28 (25.00%) Web Development
4 27 (24.11%) Digital Marketing
5 19 (16.96%) Project Management
6 18 (16.07%) Content Management
6 18 (16.07%) Front End Development
7 17 (15.18%) Stakeholder Management
8 16 (14.29%) Web Application Development
9 15 (13.39%) Pay per click
10 14 (12.50%) Web Design
11 13 (11.61%) Web Analytics
12 12 (10.71%) TDD
13 10 (8.93%) Scrum
14 9 (8.04%) B2B
14 9 (8.04%) CRM
14 9 (8.04%) Responsive Web Design
15 8 (7.14%) Online Marketing
15 8 (7.14%) Tag Management
Programming Languages
1 52 (46.43%) JavaScript
2 27 (24.11%) PHP
3 13 (11.61%) Java
4 8 (7.14%) C#
5 5 (4.46%) SQL
6 3 (2.68%) Python
7 1 (0.89%) ActionScript
7 1 (0.89%) ActionScript 2.0
7 1 (0.89%) ActionScript 3.0
Qualifications
1 10 (8.93%) Degree
1 10 (8.93%) PMI Certification
2 6 (5.36%) PMP
3 1 (0.89%) Security Cleared
Quality Assurance & Compliance
1 8 (7.14%) QA
System Software
1 1 (0.89%) Active Directory
1 1 (0.89%) VMware Infrastructure
1 1 (0.89%) vSphere
Vendors
1 35 (31.25%) Google
2 15 (13.39%) Adobe
3 8 (7.14%) Red Hat
4 6 (5.36%) Twitter
5 5 (4.46%) IBM
5 5 (4.46%) Salesforce.com
6 4 (3.57%) Oracle
6 4 (3.57%) Sitecore
7 3 (2.68%) Microsoft
8 2 (1.79%) EPiServer
8 2 (1.79%) Facebook
9 1 (0.89%) FatWire
9 1 (0.89%) Omniture
9 1 (0.89%) Rackspace
9 1 (0.89%) VMware
9 1 (0.89%) Zend
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