The table below looks at the statistics for SEO skills in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 198 215 223
Rank change year-on-year
+17 +8
Contract jobs citing SEO 57 56 34
As % of all contract IT jobs located in the South East 0.68% 0.56% 0.37%
As % of the Processes & Methodologies category 0.83% 0.71% 0.49%
Number of daily rates quoted 26 25 17
Median daily rate £290 £350 £300
Median daily rate % change year-on-year
-17.14% +16.66%
90% offered a daily rate of more than £198 £149 £225
10% offered a daily rate of more than £400 £448 £363
UK excluding London median daily rate £338 £375 £275
% change year-on-year
-10.00% +36.36%
Number of hourly rates quoted 6 1 2
Median hourly rate £20.56 £40.00 £76.00
Median hourly rate % change year-on-year
-48.61% -47.36%
90% offered a hourly rate of more than £16.50 £40.00 £24.80
10% offered a hourly rate of more than £29.84 £40.00 £127.20
UK excluding London median hourly rate £19.61 £40.00 £27.50
% change year-on-year
-50.97% +45.45%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
6833 7918 6986
As % of all contract IT jobs located in the South East 81.56% 79.78% 76.41%
Number of daily rates quoted 4186 4861 3893
Median daily rate £420 £400 £375
Median daily rate % change year-on-year
+5.00% +6.66%
90% offered a daily rate of more than £275 £275 £240
10% offered a daily rate of more than £550 £520 £500
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 264 268 268
Median hourly rate £38.50 £37.09 £21.82
Median hourly rate % change year-on-year
+3.80% +69.98%
90% offered a hourly rate of more than £13.00 £14.50 £12.00
10% offered a hourly rate of more than £56.41 £50.00 £50.00
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

SEO
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the South East

SEO
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the South East region.

SEO Daily Rate Trend in the South East

SEO
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the South East region over the 3 months to 28 September 2016.

SEO Daily Rate Histogram in the South East

SEO
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the South East region.

SEO Hourly Rate Trend in the South East

SEO
Hourly Rate Histogram in the South East

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO across the South East region over the 3 months to 28 September 2016.

SEO Hourly Rate Histogram in the South East

SEO
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the South East region over the 3 months to 28 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +4 21 £325 +70.78% 2
West Sussex +9 15 £295 -
Hampshire +18 7 £325 - 4
Surrey +7 6 £188 -54.26% 4
Buckinghamshire +26 4 £275 -24.13%
East Sussex +3 2 - - 3
Kent - 1 £350 - 3
Middlesex - 1 - -
SEO
England

SEO
Top 30 Related IT Skills in the South East

For the 6 months to 28 September 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for SEO.

1 50 (48.54%) Marketing
2 41 (39.81%) CMS
3 36 (34.95%) HTML
4 34 (33.01%) Digital Marketing
4 34 (33.01%) User Experience
5 33 (32.04%) Social Media
6 28 (27.18%) Analytics
6 28 (27.18%) CSS
7 25 (24.27%) Pay per click
7 25 (24.27%) Agile Software Development
8 22 (21.36%) Content Management
9 20 (19.42%) E-Commerce
9 20 (19.42%) B2B
10 18 (17.48%) Google
11 15 (14.56%) Publishing
11 15 (14.56%) Degree
11 15 (14.56%) Digital Media
12 14 (13.59%) Google Analytics
12 14 (13.59%) SaaS
12 14 (13.59%) JavaScript
13 13 (12.62%) Legal
13 13 (12.62%) Web Development
13 13 (12.62%) HTML5
14 12 (11.65%) CSS3
14 12 (11.65%) Brand Awareness
14 12 (11.65%) Project Planning
15 11 (10.68%) Analytical Skills
15 11 (10.68%) Web Application Development
15 11 (10.68%) Online Marketing
15 11 (10.68%) Email Marketing

SEO
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 41 (39.81%) CMS
2 7 (6.80%) Drupal
3 6 (5.83%) Umbraco
4 5 (4.85%) MS Exchange
4 5 (4.85%) Sitecore CMS
4 5 (4.85%) WordPress
5 4 (3.88%) SharePoint
6 3 (2.91%) Exchange Server 2010
6 3 (2.91%) Magnolia
7 2 (1.94%) Apache
7 2 (1.94%) IBM Notes
7 2 (1.94%) Skype for Business
8 1 (0.97%) Blackberry Enterprise Server
8 1 (0.97%) ExpressionEngine
8 1 (0.97%) Joomla!
8 1 (0.97%) Kentico
Applications
1 8 (7.77%) MS Office
1 8 (7.77%) Photoshop
2 6 (5.83%) MS PowerPoint
3 5 (4.85%) MS Excel
4 3 (2.91%) Adobe Illustrator
4 3 (2.91%) InDesign
5 1 (0.97%) MS Visio
5 1 (0.97%) OmniGraffle
Business Applications
1 4 (3.88%) Sage X3
1 4 (3.88%) WebTrends
Cloud Services
1 14 (13.59%) Google Analytics
1 14 (13.59%) SaaS
2 4 (3.88%) Adobe Creative Cloud
3 3 (2.91%) Adobe Analytics
3 3 (2.91%) Google Tag Manager
4 1 (0.97%) Amazon AWS
4 1 (0.97%) Microsoft Azure
4 1 (0.97%) Office 365
4 1 (0.97%) Yammer
Communications & Networking
1 6 (5.83%) Internet
2 5 (4.85%) Intranet
3 3 (2.91%) Skype
3 3 (2.91%) TCP/IP
3 3 (2.91%) Wireless
4 2 (1.94%) FTP
4 2 (1.94%) LAN
4 2 (1.94%) WAN
5 1 (0.97%) BIG-IP
5 1 (0.97%) DHCP
5 1 (0.97%) DNS
5 1 (0.97%) Firewall
5 1 (0.97%) iSCSI
5 1 (0.97%) NAS
5 1 (0.97%) SAN
5 1 (0.97%) VoIP
Database & Business Intelligence
1 5 (4.85%) SQL Server
2 3 (2.91%) SQL Server 2008
3 1 (0.97%) MySQL
Development Applications
1 4 (3.88%) Git (software)
1 4 (3.88%) git-flow
2 2 (1.94%) Visual Studio
3 1 (0.97%) Axure RP
3 1 (0.97%) gulp
General
1 50 (48.54%) Marketing
2 15 (14.56%) Publishing
3 13 (12.62%) Legal
4 12 (11.65%) Brand Awareness
5 10 (9.71%) German Language
6 9 (8.74%) Advertising
7 6 (5.83%) Finance
7 6 (5.83%) Manufacturing
7 6 (5.83%) Retail
8 5 (4.85%) Telecoms
9 2 (1.94%) Electronics
9 2 (1.94%) Polish Language
10 1 (0.97%) Law
10 1 (0.97%) Pharmaceutical
Job Titles
1 21 (20.39%) Designer
2 17 (16.50%) Developer
3 14 (13.59%) Content Designer
4 11 (10.68%) Content Manager
4 11 (10.68%) Marketing Manager
4 11 (10.68%) Web Manager
5 9 (8.74%) Web Developer
6 8 (7.77%) Web Content Manager
7 7 (6.80%) Front End Developer (Client-Side Developer)
8 6 (5.83%) Product Owner
8 6 (5.83%) UX Developer
9 5 (4.85%) Coordinator
9 5 (4.85%) E-Commerce Manager
10 4 (3.88%) Analyst
10 4 (3.88%) Digital Project Manager
10 4 (3.88%) Project Manager
11 3 (2.91%) Campaign Manager
11 3 (2.91%) Digital Marketing Manager
11 3 (2.91%) IT Support
11 3 (2.91%) Web Analyst
Libraries, Frameworks & Software Standards
1 36 (34.95%) HTML
2 28 (27.18%) CSS
3 13 (12.62%) HTML5
4 12 (11.65%) CSS3
5 8 (7.77%) jQuery
6 7 (6.80%) Sass
6 7 (6.80%) Twitter Bootstrap
7 5 (4.85%) LESS
8 4 (3.88%) AngularJS
9 2 (1.94%) .NET
9 2 (1.94%) Regular Expression
9 2 (1.94%) REST
9 2 (1.94%) Web Services
10 1 (0.97%) .NET Framework
10 1 (0.97%) Ajax
10 1 (0.97%) ASP.NET
10 1 (0.97%) Backbone.js
10 1 (0.97%) KnockoutJS
10 1 (0.97%) LAMP
10 1 (0.97%) OOCSS
Miscellaneous
1 34 (33.01%) User Experience
2 33 (32.04%) Social Media
3 15 (14.56%) Digital Media
4 11 (10.68%) Analytical Skills
5 9 (8.74%) Copywriting
6 7 (6.80%) Management Information System
7 5 (4.85%) Animation
8 4 (3.88%) Blog
9 3 (2.91%) Clustering
9 3 (2.91%) Replication
9 3 (2.91%) Taxonomies
10 2 (1.94%) Algorithms
10 2 (1.94%) Mobile App
10 2 (1.94%) Video Conferencing
11 1 (0.97%) Blackberry
11 1 (0.97%) Google Search Appliance
11 1 (0.97%) Graphic Design
Operating Systems
1 4 (3.88%) Windows
2 3 (2.91%) Android
2 3 (2.91%) Windows Server 2008
2 3 (2.91%) Windows Server 2012
3 2 (1.94%) Linux
3 2 (1.94%) Windows 10
3 2 (1.94%) Windows 7
3 2 (1.94%) Windows Server
4 1 (0.97%) Mac OS
4 1 (0.97%) Windows Server 2003
Processes & Methodologies
1 34 (33.01%) Digital Marketing
2 28 (27.18%) Analytics
3 25 (24.27%) Agile Software Development
3 25 (24.27%) Pay per click
4 22 (21.36%) Content Management
5 20 (19.42%) B2B
5 20 (19.42%) E-Commerce
6 13 (12.62%) Web Development
7 12 (11.65%) Project Planning
8 11 (10.68%) Email Marketing
8 11 (10.68%) Online Marketing
8 11 (10.68%) Web Application Development
9 10 (9.71%) Data Acquisition
9 10 (9.71%) Integrated Marketing
9 10 (9.71%) Marketing Automation
10 9 (8.74%) B2C
10 9 (8.74%) Migration
11 8 (7.77%) Front End Development
12 7 (6.80%) Link Building
12 7 (6.80%) Website Architecture
Programming Languages
1 14 (13.59%) JavaScript
2 2 (1.94%) C#
3 1 (0.97%) PHP
3 1 (0.97%) PowerShell
Qualifications
1 15 (14.56%) Degree
2 1 (0.97%) A+ Certification
2 1 (0.97%) MCP
2 1 (0.97%) MCSA
2 1 (0.97%) Microsoft Certification
2 1 (0.97%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 5 (4.85%) SLA
2 3 (2.91%) QA
3 2 (1.94%) WCAG
System Software
1 5 (4.85%) Active Directory
2 2 (1.94%) XenApp
3 1 (0.97%) ISA Server
3 1 (0.97%) vSphere
Systems Management
1 1 (0.97%) MOM
1 1 (0.97%) PowerCLI
Vendors
1 18 (17.48%) Google
2 10 (9.71%) Marketo
2 10 (9.71%) Salesforce.com
3 6 (5.83%) Microsoft
4 5 (4.85%) Adobe
4 5 (4.85%) Sitecore
5 4 (3.88%) Apple
5 4 (3.88%) Sage
5 4 (3.88%) Tealium
6 3 (2.91%) arcserve
6 3 (2.91%) Barracuda Networks
6 3 (2.91%) FrontRange
7 2 (1.94%) Citrix
7 2 (1.94%) Dell
7 2 (1.94%) DoubleClick
7 2 (1.94%) EPiServer
7 2 (1.94%) HP
7 2 (1.94%) Lotus
7 2 (1.94%) VMware
8 1 (0.97%) Cisco