The table below looks at the statistics for SEO skills in IT contracts advertised for the Leeds region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 80 71 75
Rank change year-on-year
-9 +4
Contract jobs citing SEO 4 2 2
As % of all contract IT jobs located in Leeds 0.36% 0.21% 0.19%
As % of the Processes & Methodologies category 0.47% 0.27% 0.25%
Number of daily rates quoted 3 2 2
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£175 £331 £300
Average daily rate % change year-on-year
-47.16% +10.41%
UK excluding London average daily rate £325 £325 £320
% change year-on-year
- +1.56%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £21.75 £32.50 £17.25
% change year-on-year
-33.07% +88.40%
SEO
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Leeds region.

Processes & Methodologies Category
Leeds
Contract IT job ads with a match in the
Processes & Methodologies category
854 741 806
As % of all contract IT jobs located in Leeds 77.01% 78.83% 77.28%
Number of daily rates quoted 571 426 423
Average daily rate £375 £350 £350
Average daily rate % change year-on-year
+7.14% -
90% offered a daily rate of more than £250 £250 £270
10% offered a daily rate of more than £575 £450 £450
UK excluding London average daily rate £380 £363 £368
% change year-on-year
+4.68% -1.36%
Number of hourly rates quoted 13 18 13
Average hourly rate £14.18 £45.00 £14.00
Average hourly rate % change year-on-year
-68.48% +221.42%
90% offered a hourly rate of more than £8.95 £15.00 £10.41
10% offered a hourly rate of more than £50.00 £45.00 £74.60
UK excluding London average hourly rate £25.00 £27.50 £27.50
% change year-on-year
-9.09% -

SEO
Jobs Demand Trend in Leeds

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Leeds region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Leeds

SEO
Daily Rate Trend in Leeds

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Leeds region.

SEO Daily Rate Trend in Leeds

SEO
Daily Rate Histogram in Leeds

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Leeds region over the 3 months to 31 October 2014.

SEO Daily Rate Histogram in Leeds

SEO
Hourly Rate Trend in Leeds

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Leeds region.

SEO Hourly Rate Trend in Leeds

SEO
Top 23 Related IT Skills in Leeds

For the 6 months to 31 October 2014, IT contractor jobs across the Leeds region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 8 (88.89%) Online Marketing
1 8 (88.89%) Marketing
1 8 (88.89%) jQuery
1 8 (88.89%) HTML
1 8 (88.89%) JavaScript
1 8 (88.89%) Photoshop
1 8 (88.89%) CSS
1 8 (88.89%) Flash
1 8 (88.89%) XHTML
1 8 (88.89%) Dreamweaver
1 8 (88.89%) Adobe
2 5 (55.56%) Advertising
2 5 (55.56%) Migration
2 5 (55.56%) CMS
2 5 (55.56%) Web Design
3 4 (44.44%) Content Management
3 4 (44.44%) Analytical Skills
4 1 (11.11%) Agile Software Development
4 1 (11.11%) Publishing
4 1 (11.11%) Legal
4 1 (11.11%) Social Media
4 1 (11.11%) Web Application Development
4 1 (11.11%) User Experience

SEO
Top Related IT Skills in Leeds by Category

For the 6 months to 31 October 2014, IT contractor jobs across the Leeds region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (55.56%) CMS
Applications
1 8 (88.89%) Photoshop
Development Applications
1 8 (88.89%) Dreamweaver
General
1 8 (88.89%) Marketing
2 5 (55.56%) Advertising
3 1 (11.11%) Publishing
3 1 (11.11%) Legal
Job Titles
1 9 (100.00%) Designer
2 8 (88.89%) Web Designer
3 4 (44.44%) Developer
3 4 (44.44%) Web Developer
4 2 (22.22%) Photoshop Designer
Libraries, Frameworks & Software Standards
1 8 (88.89%) HTML
1 8 (88.89%) CSS
1 8 (88.89%) Flash
1 8 (88.89%) XHTML
1 8 (88.89%) jQuery
Miscellaneous
1 4 (44.44%) Analytical Skills
2 1 (11.11%) Social Media
2 1 (11.11%) User Experience
Processes & Methodologies
1 8 (88.89%) Online Marketing
2 5 (55.56%) Migration
2 5 (55.56%) Web Design
3 4 (44.44%) Content Management
4 1 (11.11%) Agile Software Development
4 1 (11.11%) Web Application Development
Programming Languages
1 8 (88.89%) JavaScript
Vendors
1 8 (88.89%) Adobe