The table below looks at the statistics for SEO skills in IT contracts advertised for the Leeds region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 28 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Aug 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 95 86 68
Rank change year-on-year
-9 -18
Contract jobs citing SEO 12 23 5
As % of all contract IT jobs located in Leeds 0.84% 1.38% 0.49%
As % of the Processes & Methodologies category 0.96% 1.63% 0.60%
Number of daily rates quoted 7 22 3
Median daily rate £425 £350 £170
Median daily rate % change year-on-year
+21.42% +105.88%
UK excluding London median daily rate £300 £350 £275
% change year-on-year
-14.28% +27.27%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £23.68 £38.34 £21.50
% change year-on-year
-38.22% +78.30%
SEO
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Leeds region.

Processes & Methodologies Category
Leeds
Contract IT job ads with a match in the
Processes & Methodologies category
1245 1410 832
As % of all contract IT jobs located in Leeds 86.82% 84.48% 81.65%
Number of daily rates quoted 869 1026 552
Median daily rate £425 £375 £350
Median daily rate % change year-on-year
+13.33% +7.14%
90% offered a daily rate of more than £308 £275 £225
10% offered a daily rate of more than £575 £525 £540
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 20 29 15
Median hourly rate £14.50 £15.25 £11.43
Median hourly rate % change year-on-year
-4.91% +33.47%
90% offered a hourly rate of more than £11.58 £9.23 £8.20
10% offered a hourly rate of more than £31.00 £37.04 £50.00
UK excluding London median hourly rate £30.00 £33.00 £26.00
% change year-on-year
-9.09% +26.92%

SEO
Jobs Demand Trend in Leeds

The demand trend of contract jobs across the Leeds region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Leeds

SEO
Daily Rate Trend in Leeds

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Leeds region.

SEO Daily Rate Trend in Leeds

SEO
Hourly Rate Trend in Leeds

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Leeds region.

SEO Hourly Rate Trend in Leeds

SEO
Top 30 Related IT Skills in Leeds

For the 6 months to 28 August 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Leeds region with a requirement for SEO.

1 16 (76.19%) Agile Software Development
2 14 (66.67%) User Experience
3 8 (38.10%) CSS3
3 8 (38.10%) Drupal
3 8 (38.10%) HTML5
3 8 (38.10%) HTML
3 8 (38.10%) JavaScript
3 8 (38.10%) CSS
3 8 (38.10%) Workflow
3 8 (38.10%) CMS
3 8 (38.10%) Scrum
4 7 (33.33%) Legal
4 7 (33.33%) Publishing
4 7 (33.33%) SAML
4 7 (33.33%) LDAP
4 7 (33.33%) PHP
4 7 (33.33%) Varnish
4 7 (33.33%) Web Application Development
4 7 (33.33%) Twitter Bootstrap
4 7 (33.33%) Performance Tuning
5 6 (28.57%) Drush
5 6 (28.57%) Software Delivery
5 6 (28.57%) Apache Solr
5 6 (28.57%) C
6 4 (19.05%) Social Media
6 4 (19.05%) Analytics
7 3 (14.29%) Google Analytics
7 3 (14.29%) Google
8 2 (9.52%) Pay per click
8 2 (9.52%) Marketing

SEO
Top Related IT Skills in Leeds by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (38.10%) CMS
1 8 (38.10%) Drupal
2 6 (28.57%) Apache Solr
3 1 (4.76%) Confluence
Cloud Services
1 3 (14.29%) Google Analytics
2 2 (9.52%) Google Tag Manager
Communications & Networking
1 7 (33.33%) LDAP
Development Applications
1 1 (4.76%) Cucumber
1 1 (4.76%) JIRA
1 1 (4.76%) Selenium
1 1 (4.76%) WebDriver
General
1 7 (33.33%) Legal
1 7 (33.33%) Publishing
2 2 (9.52%) Marketing
Job Titles
1 8 (38.10%) Developer
1 8 (38.10%) Drupal Developer
2 7 (33.33%) Content Designer
2 7 (33.33%) Designer
3 5 (23.81%) CMS Developer
3 5 (23.81%) PHP Developer
3 5 (23.81%) PHP Drupal Developer
4 2 (9.52%) Analyst
4 2 (9.52%) Content Editor
4 2 (9.52%) Web Content Designer
4 2 (9.52%) Web Content Editor
4 2 (9.52%) Web Designer
4 2 (9.52%) Web Editor
5 1 (4.76%) Automation Tester
5 1 (4.76%) Digital Analyst
5 1 (4.76%) Digital Analytics Analyst
5 1 (4.76%) PPC Executive
5 1 (4.76%) SEO Analyst
5 1 (4.76%) SEO Executive
5 1 (4.76%) SEO Manager
Libraries, Frameworks & Software Standards
1 8 (38.10%) CSS
1 8 (38.10%) CSS3
1 8 (38.10%) HTML
1 8 (38.10%) HTML5
2 7 (33.33%) SAML
2 7 (33.33%) Twitter Bootstrap
3 6 (28.57%) Drush
4 1 (4.76%) Gherkin
4 1 (4.76%) Web Services
4 1 (4.76%) XML
Miscellaneous
1 14 (66.67%) User Experience
2 4 (19.05%) Social Media
3 2 (9.52%) Visualisation
4 1 (4.76%) Digital Media
4 1 (4.76%) Wiki
Processes & Methodologies
1 16 (76.19%) Agile Software Development
2 8 (38.10%) Scrum
2 8 (38.10%) Workflow
3 7 (33.33%) Performance Tuning
3 7 (33.33%) Web Application Development
4 6 (28.57%) Software Delivery
5 4 (19.05%) Analytics
6 2 (9.52%) Data Visualisation
6 2 (9.52%) Pay per click
6 2 (9.52%) Web Development
7 1 (4.76%) Automated Testing
7 1 (4.76%) B2C
7 1 (4.76%) BDD
7 1 (4.76%) Business Development
7 1 (4.76%) DevOps
7 1 (4.76%) Digital Marketing
7 1 (4.76%) Link Building
7 1 (4.76%) Marketing Strategy
7 1 (4.76%) Project Management
7 1 (4.76%) Web Analytics
Programming Languages
1 8 (38.10%) JavaScript
2 7 (33.33%) PHP
3 6 (28.57%) C
4 1 (4.76%) Groovy
4 1 (4.76%) Java
System Software
1 7 (33.33%) Varnish
Vendors
1 3 (14.29%) Google