The table below looks at the statistics for SEO skills in IT contracts advertised for the Leeds region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 31 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
31 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 96 96 84
Rank change year-on-year
0 -12
Contract jobs citing SEO 9 2 3
As % of all contract IT jobs located in Leeds 0.59% 0.14% 0.24%
As % of the Processes & Methodologies category 0.68% 0.17% 0.29%
Number of daily rates quoted 7 0 2
Median daily rate £400 - £288
90% offered a daily rate of more than £258 - £278
10% offered a daily rate of more than £435 - £298
UK excluding London median daily rate £350 £250 £330
% change year-on-year
+40.00% -24.24%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.25 £12.50 £43.25
% change year-on-year
+30.00% -71.09%
SEO
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Leeds region.

Processes & Methodologies Category
Leeds
Contract IT job ads with a match in the
Processes & Methodologies category
1317 1183 1027
As % of all contract IT jobs located in Leeds 86.70% 85.66% 82.82%
Number of daily rates quoted 940 853 729
Median daily rate £425 £363 £330
Median daily rate % change year-on-year
+17.24% +9.84%
90% offered a daily rate of more than £313 £265 £220
10% offered a daily rate of more than £550 £507 £450
UK excluding London median daily rate £400 £387 £375
% change year-on-year
+3.35% +3.20%
Number of hourly rates quoted 13 18 18
Median hourly rate £11.75 £17.50 £16.10
Median hourly rate % change year-on-year
-32.85% +8.69%
90% offered a hourly rate of more than £9.00 £10.80 £11.13
10% offered a hourly rate of more than £50.75 £175.00 £110.00
UK excluding London median hourly rate £32.50 £30.50 £30.00
% change year-on-year
+6.55% +1.66%

SEO
Jobs Demand Trend in Leeds

The demand trend of contract jobs across the Leeds region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Leeds

SEO
Daily Rate Trend in Leeds

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Leeds region.

SEO Daily Rate Trend in Leeds

SEO
Daily Rate Histogram in Leeds

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Leeds region over the 3 months to 31 May 2016.

SEO Daily Rate Histogram in Leeds

SEO
Hourly Rate Trend in Leeds

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Leeds region.

SEO Hourly Rate Trend in Leeds

SEO
Top 30 Related IT Skills in Leeds

For the 6 months to 31 May 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Leeds region with a requirement for SEO.

1 6 (54.55%) HTML
1 6 (54.55%) JavaScript
1 6 (54.55%) CSS
1 6 (54.55%) CMS
1 6 (54.55%) Drupal
1 6 (54.55%) HTML5
2 5 (45.45%) CSS3
2 5 (45.45%) Agile Software Development
2 5 (45.45%) PHP
3 4 (36.36%) Scrum
3 4 (36.36%) Workflow
3 4 (36.36%) Analytics
4 3 (27.27%) Google Analytics
4 3 (27.27%) Varnish
4 3 (27.27%) Twitter Bootstrap
4 3 (27.27%) User Experience
4 3 (27.27%) Google
4 3 (27.27%) SAML
4 3 (27.27%) LDAP
4 3 (27.27%) Performance Tuning
5 2 (18.18%) Sass
5 2 (18.18%) LESS
5 2 (18.18%) E-Commerce
5 2 (18.18%) Pay per click
5 2 (18.18%) Marketing
5 2 (18.18%) Web Development
5 2 (18.18%) C
5 2 (18.18%) Continuous Integration
5 2 (18.18%) Drush
5 2 (18.18%) Software Delivery

SEO
Top Related IT Skills in Leeds by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (54.55%) CMS
1 6 (54.55%) Drupal
2 2 (18.18%) Apache Solr
2 2 (18.18%) nginx
2 2 (18.18%) WordPress
3 1 (9.09%) Confluence
Business Applications
1 2 (18.18%) Magento
Cloud Services
1 3 (27.27%) Google Analytics
2 2 (18.18%) Google Tag Manager
3 1 (9.09%) AdWords
Communications & Networking
1 3 (27.27%) LDAP
Database & Business Intelligence
1 1 (9.09%) MySQL
Development Applications
1 2 (18.18%) Git (software)
1 2 (18.18%) Grunt
1 2 (18.18%) Vagrant
2 1 (9.09%) Cucumber
2 1 (9.09%) JIRA
2 1 (9.09%) Selenium
2 1 (9.09%) WebDriver
General
1 2 (18.18%) Marketing
Job Titles
1 6 (54.55%) Developer
2 4 (36.36%) Drupal Developer
3 2 (18.18%) Analyst
3 2 (18.18%) Full Stack Developer
4 1 (9.09%) Automation Tester
4 1 (9.09%) Business Development Executive
4 1 (9.09%) CMS Developer
4 1 (9.09%) Digital Analyst
4 1 (9.09%) Digital Analytics Analyst
4 1 (9.09%) Digital Executive
4 1 (9.09%) Head of Digital
4 1 (9.09%) Head of Digital Marketing
4 1 (9.09%) Head of Marketing
4 1 (9.09%) Magento Developer
4 1 (9.09%) PHP Developer
4 1 (9.09%) PHP Drupal Developer
4 1 (9.09%) PPC Executive
4 1 (9.09%) SEO Analyst
4 1 (9.09%) SEO Executive
4 1 (9.09%) Tester
Libraries, Frameworks & Software Standards
1 6 (54.55%) CSS
1 6 (54.55%) HTML
1 6 (54.55%) HTML5
2 5 (45.45%) CSS3
3 3 (27.27%) SAML
3 3 (27.27%) Twitter Bootstrap
4 2 (18.18%) Drush
4 2 (18.18%) LESS
4 2 (18.18%) Sass
5 1 (9.09%) Gherkin
5 1 (9.09%) Memcached
5 1 (9.09%) Web Services
Miscellaneous
1 3 (27.27%) User Experience
2 2 (18.18%) Visualisation
3 1 (9.09%) Digital Media
3 1 (9.09%) Social Media
3 1 (9.09%) Wiki
Processes & Methodologies
1 5 (45.45%) Agile Software Development
2 4 (36.36%) Analytics
2 4 (36.36%) Scrum
2 4 (36.36%) Workflow
3 3 (27.27%) Performance Tuning
4 2 (18.18%) Continuous Integration
4 2 (18.18%) Data Visualisation
4 2 (18.18%) E-Commerce
4 2 (18.18%) Pay per click
4 2 (18.18%) Software Delivery
4 2 (18.18%) Web Development
5 1 (9.09%) Automated Testing
5 1 (9.09%) B2C
5 1 (9.09%) BDD
5 1 (9.09%) Business Development
5 1 (9.09%) Digital Analytics
5 1 (9.09%) Functional Testing
5 1 (9.09%) Marketing Strategy
5 1 (9.09%) Project Management
5 1 (9.09%) Wireframes
Programming Languages
1 6 (54.55%) JavaScript
2 5 (45.45%) PHP
3 2 (18.18%) C
4 1 (9.09%) Groovy
4 1 (9.09%) Java
System Software
1 3 (27.27%) Varnish
Vendors
1 3 (27.27%) Google