The table below looks at the statistics for SEO skills in IT contracts advertised for the West Yorkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 25 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 106 106 90
Rank change year-on-year
0 -16
Contract jobs citing SEO 14 22 12
As % of all contract IT jobs located in West Yorkshire 0.76% 0.97% 0.73%
As % of the Processes & Methodologies category 0.90% 1.16% 0.92%
Number of daily rates quoted 7 19 8
Median daily rate £425 £350 £194
Median daily rate % change year-on-year
+21.42% +80.64%
90% offered a daily rate of more than £365 £290 £157
10% offered a daily rate of more than £435 £491 £248
UK excluding London median daily rate £345 £375 £275
% change year-on-year
-8.00% +36.36%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £40.00 £27.50
% change year-on-year
-50.97% +45.45%
SEO
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1564 1890 1308
As % of all contract IT jobs located in West Yorkshire 84.40% 83.15% 79.03%
Number of daily rates quoted 1016 1307 802
Median daily rate £420 £375 £355
Median daily rate % change year-on-year
+12.00% +5.63%
90% offered a daily rate of more than £300 £275 £225
10% offered a daily rate of more than £525 £520 £505
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 30 49 28
Median hourly rate £14.50 £15.00 £14.50
Median hourly rate % change year-on-year
-3.33% +3.44%
90% offered a hourly rate of more than £11.61 £10.66 £9.00
10% offered a hourly rate of more than £31.25 £37.04 £50.00
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

SEO
Jobs Demand Trend in West Yorkshire

The demand trend of contract jobs across the West Yorkshire region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in West Yorkshire

SEO
Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the West Yorkshire region.

SEO Daily Rate Trend in West Yorkshire

SEO
Hourly Rate Trend in West Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the West Yorkshire region.

SEO Hourly Rate Trend in West Yorkshire

SEO
Contract Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the West Yorkshire region over the 3 months to 25 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -3 13 £400 +14.28% 1
SEO
Yorkshire

SEO
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 25 September 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Yorkshire region with a requirement for SEO.

1 21 (77.78%) Agile Software Development
2 17 (62.96%) User Experience
3 11 (40.74%) HTML
3 11 (40.74%) JavaScript
3 11 (40.74%) CSS
4 10 (37.04%) Publishing
4 10 (37.04%) CMS
4 10 (37.04%) Scrum
4 10 (37.04%) PHP
4 10 (37.04%) Workflow
4 10 (37.04%) Drupal
4 10 (37.04%) CSS3
4 10 (37.04%) HTML5
4 10 (37.04%) Web Application Development
5 9 (33.33%) Twitter Bootstrap
5 9 (33.33%) Performance Tuning
5 9 (33.33%) Varnish
5 9 (33.33%) Legal
5 9 (33.33%) LDAP
5 9 (33.33%) SAML
6 8 (29.63%) Apache Solr
6 8 (29.63%) Drush
6 8 (29.63%) Software Delivery
7 6 (22.22%) C
8 4 (14.81%) Social Media
8 4 (14.81%) Analytics
9 3 (11.11%) Google Analytics
9 3 (11.11%) Google
9 3 (11.11%) Marketing
9 3 (11.11%) Web Development

SEO
Top Related IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (37.04%) CMS
1 10 (37.04%) Drupal
2 8 (29.63%) Apache Solr
3 1 (3.70%) Confluence
3 1 (3.70%) WordPress
Cloud Services
1 3 (11.11%) Google Analytics
2 2 (7.41%) Google Tag Manager
Communications & Networking
1 9 (33.33%) LDAP
Development Applications
1 1 (3.70%) Cucumber
1 1 (3.70%) JIRA
1 1 (3.70%) Selenium
1 1 (3.70%) WebDriver
General
1 10 (37.04%) Publishing
2 9 (33.33%) Legal
3 3 (11.11%) Marketing
Job Titles
1 11 (40.74%) Developer
2 10 (37.04%) Content Designer
2 10 (37.04%) Designer
2 10 (37.04%) Drupal Developer
3 5 (18.52%) CMS Developer
3 5 (18.52%) PHP Developer
3 5 (18.52%) PHP Drupal Developer
4 2 (7.41%) Analyst
4 2 (7.41%) Content Editor
4 2 (7.41%) Web Content Designer
4 2 (7.41%) Web Content Editor
4 2 (7.41%) Web Designer
4 2 (7.41%) Web Editor
5 1 (3.70%) Digital Analyst
5 1 (3.70%) Digital Analytics Analyst
5 1 (3.70%) Digital Executive
5 1 (3.70%) Head of Digital
5 1 (3.70%) Head of Digital Marketing
5 1 (3.70%) Head of Marketing
5 1 (3.70%) WordPress Developer
Libraries, Frameworks & Software Standards
1 11 (40.74%) CSS
1 11 (40.74%) HTML
2 10 (37.04%) CSS3
2 10 (37.04%) HTML5
3 9 (33.33%) SAML
3 9 (33.33%) Twitter Bootstrap
4 8 (29.63%) Drush
5 1 (3.70%) Gherkin
5 1 (3.70%) jQuery
5 1 (3.70%) Web Services
5 1 (3.70%) XML
Miscellaneous
1 17 (62.96%) User Experience
2 4 (14.81%) Social Media
3 2 (7.41%) Visualisation
4 1 (3.70%) Digital Media
4 1 (3.70%) Wiki
Processes & Methodologies
1 21 (77.78%) Agile Software Development
2 10 (37.04%) Scrum
2 10 (37.04%) Web Application Development
2 10 (37.04%) Workflow
3 9 (33.33%) Performance Tuning
4 8 (29.63%) Software Delivery
5 4 (14.81%) Analytics
6 3 (11.11%) Web Development
7 2 (7.41%) Continuous Integration
7 2 (7.41%) Data Visualisation
7 2 (7.41%) Pay per click
8 1 (3.70%) Automated Testing
8 1 (3.70%) BDD
8 1 (3.70%) Business Development
8 1 (3.70%) Digital Marketing
8 1 (3.70%) Functional Testing
8 1 (3.70%) Link Building
8 1 (3.70%) Marketing Strategy
8 1 (3.70%) Online Marketing
8 1 (3.70%) Web Analytics
Programming Languages
1 11 (40.74%) JavaScript
2 10 (37.04%) PHP
3 6 (22.22%) C
4 1 (3.70%) Groovy
4 1 (3.70%) Java
Qualifications
1 2 (7.41%) BPSS Clearance
System Software
1 9 (33.33%) Varnish
Vendors
1 3 (11.11%) Google