The table below looks at the statistics for SEO skills in IT contracts advertised for the West Yorkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 1 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 108 105 92
Rank change year-on-year
-3 -13
Contract jobs citing SEO 11 17 11
As % of all contract IT jobs located in West Yorkshire 0.55% 0.80% 0.63%
As % of the Processes & Methodologies category 0.64% 0.94% 0.78%
Number of daily rates quoted 8 14 11
Median daily rate £413 £338 £450
Median daily rate % change year-on-year
+22.22% -25.00%
90% offered a daily rate of more than £263 £300 £400
10% offered a daily rate of more than £433 £400 £463
UK excluding London median daily rate £350 £285 £300
% change year-on-year
+22.80% -5.00%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £12.50 £40.50
% change year-on-year
+56.88% -69.13%
SEO
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1731 1807 1418
As % of all contract IT jobs located in West Yorkshire 86.64% 85.28% 80.84%
Number of daily rates quoted 1189 1299 966
Median daily rate £425 £360 £350
Median daily rate % change year-on-year
+18.05% +2.85%
90% offered a daily rate of more than £320 £275 £228
10% offered a daily rate of more than £550 £500 £465
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 16 31 23
Median hourly rate £14.50 £29.38 £15.00
Median hourly rate % change year-on-year
-50.63% +95.83%
90% offered a hourly rate of more than £10.20 £12.05 £8.93
10% offered a hourly rate of more than £125.00 £45.00 £30.00
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

SEO
Jobs Demand Trend in West Yorkshire

The demand trend of contract jobs across the West Yorkshire region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in West Yorkshire

SEO
Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the West Yorkshire region.

SEO Daily Rate Trend in West Yorkshire

SEO
Daily Rate Histogram in West Yorkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the West Yorkshire region over the 3 months to 1 July 2016.

SEO Daily Rate Histogram in West Yorkshire

SEO
Hourly Rate Trend in West Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the West Yorkshire region.

SEO Hourly Rate Trend in West Yorkshire

SEO
Contract Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the West Yorkshire region over the 3 months to 1 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -12 9 £400 +18.51% 6
Halifax - 1 - -
SEO
Yorkshire

SEO
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 1 July 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Yorkshire region with a requirement for SEO.

1 10 (62.50%) HTML
1 10 (62.50%) JavaScript
1 10 (62.50%) CSS
2 9 (56.25%) CMS
2 9 (56.25%) PHP
2 9 (56.25%) Agile Software Development
2 9 (56.25%) Drupal
2 9 (56.25%) HTML5
3 8 (50.00%) CSS3
3 8 (50.00%) Workflow
3 8 (50.00%) Scrum
4 7 (43.75%) SAML
4 7 (43.75%) LDAP
4 7 (43.75%) Varnish
4 7 (43.75%) Twitter Bootstrap
4 7 (43.75%) Performance Tuning
5 6 (37.50%) Drush
5 6 (37.50%) Software Delivery
5 6 (37.50%) Apache Solr
6 5 (31.25%) User Experience
7 4 (25.00%) Analytics
7 4 (25.00%) C
8 3 (18.75%) Google
8 3 (18.75%) Marketing
8 3 (18.75%) Web Development
8 3 (18.75%) Continuous Integration
8 3 (18.75%) Google Analytics
9 2 (12.50%) WordPress
9 2 (12.50%) Social Media
9 2 (12.50%) Visualisation

SEO
Top Related IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (56.25%) CMS
1 9 (56.25%) Drupal
2 6 (37.50%) Apache Solr
3 2 (12.50%) WordPress
4 1 (6.25%) Confluence
4 1 (6.25%) nginx
Business Applications
1 1 (6.25%) Magento
Cloud Services
1 3 (18.75%) Google Analytics
2 2 (12.50%) Google Tag Manager
Communications & Networking
1 7 (43.75%) LDAP
Database & Business Intelligence
1 1 (6.25%) MySQL
Development Applications
1 1 (6.25%) Cucumber
1 1 (6.25%) Git (software)
1 1 (6.25%) Grunt
1 1 (6.25%) JIRA
1 1 (6.25%) Selenium
1 1 (6.25%) Vagrant
1 1 (6.25%) WebDriver
General
1 3 (18.75%) Marketing
Job Titles
1 10 (62.50%) Developer
2 8 (50.00%) Drupal Developer
3 3 (18.75%) CMS Developer
3 3 (18.75%) PHP Developer
3 3 (18.75%) PHP Drupal Developer
4 2 (12.50%) Analyst
5 1 (6.25%) Automation Tester
5 1 (6.25%) Business Development Executive
5 1 (6.25%) Contracts Manager
5 1 (6.25%) Digital Analyst
5 1 (6.25%) Full Stack Developer
5 1 (6.25%) Head of Digital
5 1 (6.25%) Head of Digital Marketing
5 1 (6.25%) Head of Marketing
5 1 (6.25%) PPC Executive
5 1 (6.25%) SEO Analyst
5 1 (6.25%) SEO Executive
5 1 (6.25%) SEO Manager
5 1 (6.25%) Tester
5 1 (6.25%) WordPress Developer
Libraries, Frameworks & Software Standards
1 10 (62.50%) CSS
1 10 (62.50%) HTML
2 9 (56.25%) HTML5
3 8 (50.00%) CSS3
4 7 (43.75%) SAML
4 7 (43.75%) Twitter Bootstrap
5 6 (37.50%) Drush
6 1 (6.25%) Gherkin
6 1 (6.25%) jQuery
6 1 (6.25%) LESS
6 1 (6.25%) Memcached
6 1 (6.25%) Sass
6 1 (6.25%) Web Services
6 1 (6.25%) XML
Miscellaneous
1 5 (31.25%) User Experience
2 2 (12.50%) Social Media
2 2 (12.50%) Visualisation
3 1 (6.25%) Digital Media
3 1 (6.25%) Wiki
Processes & Methodologies
1 9 (56.25%) Agile Software Development
2 8 (50.00%) Scrum
2 8 (50.00%) Workflow
3 7 (43.75%) Performance Tuning
4 6 (37.50%) Software Delivery
5 4 (25.00%) Analytics
6 3 (18.75%) Continuous Integration
6 3 (18.75%) Web Development
7 2 (12.50%) Data Visualisation
7 2 (12.50%) Pay per click
8 1 (6.25%) BDD
8 1 (6.25%) Business Development
8 1 (6.25%) DevOps
8 1 (6.25%) Digital Analytics
8 1 (6.25%) Front End Development
8 1 (6.25%) Functional Testing
8 1 (6.25%) Link Building
8 1 (6.25%) Marketing Strategy
8 1 (6.25%) Online Marketing
8 1 (6.25%) Wireframes
Programming Languages
1 10 (62.50%) JavaScript
2 9 (56.25%) PHP
3 4 (25.00%) C
4 1 (6.25%) Groovy
4 1 (6.25%) Java
Qualifications
1 2 (12.50%) BPSS Clearance
System Software
1 7 (43.75%) Varnish
Vendors
1 3 (18.75%) Google