The table below looks at the statistics for SEO skills in IT contracts advertised for the West Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 113 - -
Rank change year-on-year
- 0
Contract jobs citing SEO 2 0 0
As % of all contract IT jobs located in West Yorkshire 0.098% - -
As % of the Processes & Methodologies category 0.12% - -
Number of daily rates quoted 2 0 0
Average daily rate £303 - -
UK excluding London average daily rate £350 £300 £325
% change year-on-year
+16.66% -7.69%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £30.00 £48.75
% change year-on-year
- -38.46%
SEO
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1669 1475 1216
As % of all contract IT jobs located in West Yorkshire 82.10% 83.52% 78.15%
Number of daily rates quoted 1139 1028 739
Average daily rate £400 £380 £350
Average daily rate % change year-on-year
+5.26% +8.57%
90% offered a daily rate of more than £300 £275 £250
10% offered a daily rate of more than £575 £525 £459
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 36 31 15
Average hourly rate £18.00 £18.00 £19.00
Average hourly rate % change year-on-year
- -5.26%
90% offered a hourly rate of more than £12.24 £11.13 £12.50
10% offered a hourly rate of more than £21.50 £36.00 £152.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

SEO
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the West Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in West Yorkshire

SEO
Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the West Yorkshire region.

SEO Daily Rate Trend in West Yorkshire

SEO
Hourly Rate Trend in West Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the West Yorkshire region.

SEO Hourly Rate Trend in West Yorkshire

SEO
Contract Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the West Yorkshire region over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds - 2 £303 - 3
SEO
Yorkshire

SEO
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 12 February 2016, IT contractor jobs across the West Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 16 (94.12%) HTML
1 16 (94.12%) JavaScript
1 16 (94.12%) CSS
2 13 (76.47%) CMS
3 11 (64.71%) PHP
3 11 (64.71%) HTML5
4 10 (58.82%) User Experience
5 9 (52.94%) Sass
6 8 (47.06%) E-Commerce
7 7 (41.18%) Agile Software Development
7 7 (41.18%) Magento
7 7 (41.18%) Git (software)
7 7 (41.18%) Continuous Integration
7 7 (41.18%) WordPress
7 7 (41.18%) LESS
7 7 (41.18%) Vagrant
7 7 (41.18%) Grunt
8 6 (35.29%) Analytics
8 6 (35.29%) AdWords
8 6 (35.29%) Google Analytics
8 6 (35.29%) Drupal
8 6 (35.29%) Google
8 6 (35.29%) MySQL
9 5 (29.41%) CSS3
10 4 (23.53%) Varnish
10 4 (23.53%) Twitter Bootstrap
10 4 (23.53%) Performance Tuning
10 4 (23.53%) Drush
10 4 (23.53%) Software Delivery
10 4 (23.53%) BPSS Clearance

SEO
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 12 February 2016, IT contractor jobs across the West Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 13 (76.47%) CMS
2 7 (41.18%) WordPress
3 6 (35.29%) Drupal
4 4 (23.53%) Apache Solr
5 2 (11.76%) nginx
Applications
1 1 (5.88%) Adobe Creative Suite
1 1 (5.88%) Adobe Illustrator
1 1 (5.88%) Photoshop
Business Applications
1 7 (41.18%) Magento
Cloud Services
1 6 (35.29%) AdWords
1 6 (35.29%) Google Analytics
Communications & Networking
1 4 (23.53%) LDAP
Database & Business Intelligence
1 6 (35.29%) MySQL
Development Applications
1 7 (41.18%) Git (software)
1 7 (41.18%) Grunt
1 7 (41.18%) Vagrant
2 1 (5.88%) Axure RP
General
1 1 (5.88%) Marketing
Job Titles
1 16 (94.12%) Developer
2 5 (29.41%) UX Developer
2 5 (29.41%) Web Developer
3 4 (23.53%) Drupal Developer
4 3 (17.65%) Designer
4 3 (17.65%) Magento Developer
4 3 (17.65%) UX Designer
5 2 (11.76%) Full Stack Developer
5 2 (11.76%) JavaScript Developer
5 2 (11.76%) MySQL Developer
5 2 (11.76%) PHP Developer
5 2 (11.76%) PHP Magento Developer
5 2 (11.76%) PHP MySQL Developer
5 2 (11.76%) PHP Web Developer
5 2 (11.76%) WordPress Developer
Libraries, Frameworks & Software Standards
1 16 (94.12%) CSS
1 16 (94.12%) HTML
2 11 (64.71%) HTML5
3 9 (52.94%) Sass
4 7 (41.18%) LESS
5 5 (29.41%) CSS3
6 4 (23.53%) Drush
6 4 (23.53%) jQuery
6 4 (23.53%) SAML
6 4 (23.53%) Twitter Bootstrap
7 1 (5.88%) Memcached
Miscellaneous
1 10 (58.82%) User Experience
Processes & Methodologies
1 8 (47.06%) E-Commerce
2 7 (41.18%) Agile Software Development
2 7 (41.18%) Continuous Integration
3 6 (35.29%) Analytics
4 4 (23.53%) Performance Tuning
4 4 (23.53%) Scrum
4 4 (23.53%) Software Delivery
4 4 (23.53%) Workflow
5 1 (5.88%) Front End Development
5 1 (5.88%) TDD
Programming Languages
1 16 (94.12%) JavaScript
2 11 (64.71%) PHP
3 4 (23.53%) C
Qualifications
1 4 (23.53%) BPSS Clearance
System Software
1 4 (23.53%) Varnish
Vendors
1 6 (35.29%) Google
2 1 (5.88%) Adobe