The table below looks at the statistics for SEO skills in IT jobs advertised for the Leeds region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 1 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 130 161 87
Rank change year-on-year
+31 -74
Permanent jobs citing SEO 49 22 76
As % of all permanent IT jobs located in Leeds 1.31% 0.59% 2.65%
As % of the Processes & Methodologies category 1.48% 0.69% 3.21%
Number of salaries quoted 19 11 72
Average salary £26,000 £30,000 £30,000
Average salary % change year-on-year
-13.33% -
90% offered a salary of more than £22,300 £26,000 £21,000
10% offered a salary of more than £29,900 £40,000 £40,000
UK excluding London average salary £31,000 £32,500 £30,000
% change year-on-year
-4.61% +8.33%
SEO
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Leeds region.

Processes & Methodologies Category
Leeds
Permanent IT job ads with a match in the
Processes & Methodologies category
3314 3199 2368
As % of all permanent IT jobs located in Leeds 88.30% 85.35% 82.71%
Number of salaries quoted 2631 2555 1894
Average salary £42,500 £40,000 £39,000
Average salary % change year-on-year
+6.25% +2.56%
90% offered a salary of more than £30,000 £30,000 £28,500
10% offered a salary of more than £60,000 £55,000 £60,000
UK excluding London average salary £43,800 £42,500 £40,000
% change year-on-year
+3.05% +6.25%

SEO
Jobs Demand Trend in Leeds

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Leeds region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Leeds

SEO
Salary Trend in Leeds

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Leeds region.

SEO Salary Trend in Leeds

SEO
Salary Histogram in Leeds

This chart provides a salary histogram for IT jobs citing SEO across the Leeds region over the 3 months to 1 April 2015.

SEO Salary Histogram in Leeds

SEO
Top 30 Related IT Skills in Leeds

For the 6 months to 1 April 2015, IT jobs across the Leeds region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 37 (50.68%) Social Media
2 33 (45.21%) Google
2 33 (45.21%) Marketing
3 29 (39.73%) Pay per click
4 23 (31.51%) Project Management
5 22 (30.14%) E-Commerce
6 21 (28.77%) HTML
7 19 (26.03%) Analytics
8 17 (23.29%) JavaScript
8 17 (23.29%) CSS
9 15 (20.55%) Digital Marketing
10 14 (19.18%) jQuery
11 13 (17.81%) HTML5
11 13 (17.81%) Analytical Skills
12 12 (16.44%) Advertising
12 12 (16.44%) CSS3
13 11 (15.07%) Google Analytics
14 10 (13.70%) PHP
14 10 (13.70%) CMS
14 10 (13.70%) Web Analytics
15 9 (12.33%) Umbraco
15 9 (12.33%) Time Management
16 8 (10.96%) MySQL
16 8 (10.96%) Finance
16 8 (10.96%) User Experience
17 7 (9.59%) MS Office
17 7 (9.59%) MS Excel
17 7 (9.59%) Microsoft
17 7 (9.59%) Content Management
17 7 (9.59%) Web Development

SEO
Top Related IT Skills in Leeds by Category

For the 6 months to 1 April 2015, IT jobs across the Leeds region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 10 (13.70%) CMS
2 9 (12.33%) Umbraco
3 5 (6.85%) Drupal
4 4 (5.48%) WordPress
5 1 (1.37%) IIS
5 1 (1.37%) WebSphere
5 1 (1.37%) DNN
Applications
1 7 (9.59%) MS Office
1 7 (9.59%) MS Excel
2 6 (8.22%) MS PowerPoint
3 2 (2.74%) Photoshop
4 1 (1.37%) Adobe Creative Suite
4 1 (1.37%) Adobe Illustrator
Business Applications
1 11 (15.07%) Google Analytics
2 7 (9.59%) Magento
Cloud Services
1 5 (6.85%) MailChimp
Communications & Networking
1 2 (2.74%) Intranet
1 2 (2.74%) Internet
2 1 (1.37%) HTTP
Database & Business Intelligence
1 8 (10.96%) MySQL
2 2 (2.74%) SQL Server
3 1 (1.37%) Data Mining
Development Applications
1 4 (5.48%) Git (software)
2 2 (2.74%) Subversion
3 1 (1.37%) Grunt
General
1 33 (45.21%) Marketing
2 12 (16.44%) Advertising
3 8 (10.96%) Finance
4 4 (5.48%) French Language
4 4 (5.48%) German Language
4 4 (5.48%) Italian Language
4 4 (5.48%) Spanish Language
4 4 (5.48%) Electronics
5 2 (2.74%) Games
5 2 (2.74%) Retail
6 1 (1.37%) Automotive
6 1 (1.37%) Publishing
Job Titles
1 18 (24.66%) SEO Executive
2 15 (20.55%) Developer
3 8 (10.96%) Consultant
3 8 (10.96%) SEO Consultant
4 7 (9.59%) Front-End Developer
5 6 (8.22%) Web Developer
6 5 (6.85%) Account Manager
6 5 (6.85%) PPC Specialist
6 5 (6.85%) PPC Manager
6 5 (6.85%) PPC Analyst
6 5 (6.85%) PPC Executive
7 4 (5.48%) SEO Manager
7 4 (5.48%) Copywriter
7 4 (5.48%) PHP Developer
8 3 (4.11%) Digital Account Manager
9 2 (2.74%) SEO Account Manager
9 2 (2.74%) Junior Front-End Developer
9 2 (2.74%) Designer
9 2 (2.74%) PHP Magento Developer
9 2 (2.74%) Magento Developer
Libraries, Frameworks & Software Standards
1 21 (28.77%) HTML
2 17 (23.29%) CSS
3 14 (19.18%) jQuery
4 13 (17.81%) HTML5
5 12 (16.44%) CSS3
6 5 (6.85%) XML
6 5 (6.85%) Ruby on Rails
7 4 (5.48%) .NET
8 3 (4.11%) Twitter Bootstrap
9 2 (2.74%) PhoneGap
9 2 (2.74%) ASP.NET
9 2 (2.74%) JSON
9 2 (2.74%) Zend Framework
10 1 (1.37%) Java EE
10 1 (1.37%) Flash
10 1 (1.37%) Sass
10 1 (1.37%) ASP.NET MVC
Miscellaneous
1 37 (50.68%) Social Media
2 13 (17.81%) Analytical Skills
3 8 (10.96%) User Experience
4 5 (6.85%) Open Source
5 4 (5.48%) Copywriting
6 3 (4.11%) Digital Media
7 2 (2.74%) Mobile App
7 2 (2.74%) Blog
7 2 (2.74%) W3C
8 1 (1.37%) FMCG
8 1 (1.37%) Enterprise Software
8 1 (1.37%) Algorithms
Processes & Methodologies
1 29 (39.73%) Pay per click
2 23 (31.51%) Project Management
3 22 (30.14%) E-Commerce
4 19 (26.03%) Analytics
5 15 (20.55%) Digital Marketing
6 10 (13.70%) Web Analytics
7 9 (12.33%) Time Management
8 7 (9.59%) Content Management
8 7 (9.59%) Web Development
9 5 (6.85%) Competitor Analysis
9 5 (6.85%) Online Marketing
10 4 (5.48%) Web Marketing
11 3 (4.11%) Campaign Management
11 3 (4.11%) Business Development
11 3 (4.11%) Web Design
12 2 (2.74%) Internet Marketing
12 2 (2.74%) OOP
12 2 (2.74%) Technical Analysis
12 2 (2.74%) Mentoring
12 2 (2.74%) Mobile Development
Programming Languages
1 17 (23.29%) JavaScript
2 10 (13.70%) PHP
3 5 (6.85%) Ruby
4 2 (2.74%) PHP5
4 2 (2.74%) SQL
5 1 (1.37%) ActionScript
5 1 (1.37%) VBA
5 1 (1.37%) Java
Qualifications
1 1 (1.37%) MBA
1 1 (1.37%) Degree
Quality Assurance & Compliance
1 2 (2.74%) WCAG
1 2 (2.74%) WAI
Vendors
1 33 (45.21%) Google
2 7 (9.59%) Microsoft
3 5 (6.85%) Facebook
4 4 (5.48%) Yahoo!
5 3 (4.11%) Adobe
5 3 (4.11%) Twitter
6 2 (2.74%) Zend
6 2 (2.74%) EPiServer
6 2 (2.74%) OpenText
6 2 (2.74%) RedDot
7 1 (1.37%) Omniture
7 1 (1.37%) Oracle
7 1 (1.37%) Cognizant
7 1 (1.37%) Remedy
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