The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Merseyside region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 22 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Marketing
North West / Merseyside
Rank 38 45 43
Rank change year-on-year
+7 -2
Permanent jobs citing Marketing 29 22 15
As % of all permanent IT jobs located in Merseyside 5.08% 4.19% 3.02%
As % of the General category 14.65% 9.48% 7.77%
Number of salaries quoted 25 19 11
Median salary £30,500 £36,000 £21,500
Median salary % change year-on-year
-15.27% +67.44%
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Merseyside region.

General Category
Merseyside
Permanent IT job ads with a match in the
General category
198 232 193
As % of all permanent IT jobs located in Merseyside 34.68% 44.19% 38.83%
Number of salaries quoted 145 170 161
Median salary £42,500 £37,750 £42,500
Median salary % change year-on-year
+12.58% -11.17%
90% offered a salary of more than £27,500 £26,500 £24,950
10% offered a salary of more than £58,500 £75,000 £52,150
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Merseyside

The demand trend of job ads across the Merseyside region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Merseyside

Marketing
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Merseyside region.

Marketing Salary Trend in Merseyside

Marketing
Salary Histogram in Merseyside

This chart provides a salary histogram for IT jobs citing Marketing across the Merseyside region over the 3 months to 22 February 2017.

Marketing Salary Histogram in Merseyside

Marketing
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Merseyside region over the 3 months to 22 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wirral -2 16 £30,500 -15.27%
Liverpool +10 12 £33,000 -8.33% 5
Marketing
North West

Marketing
Top 30 Related IT Skills in Merseyside

For the 6 months to 22 February 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for Marketing.

1 25 (56.82%) JavaScript
2 21 (47.73%) SQL
3 19 (43.18%) Tableau
4 18 (40.91%) iPad
5 17 (38.64%) Data Protection
5 17 (38.64%) Google
5 17 (38.64%) Visual Studio
5 17 (38.64%) ETL
5 17 (38.64%) ANSI SQL
6 14 (31.82%) Business Intelligence
7 8 (18.18%) Microsoft
8 7 (15.91%) MS Excel
8 7 (15.91%) .NET
9 6 (13.64%) Agile Software Development
10 5 (11.36%) QA
10 5 (11.36%) C#
10 5 (11.36%) HTML
10 5 (11.36%) SQL Server
10 5 (11.36%) Finance
11 4 (9.09%) Adobe Illustrator
11 4 (9.09%) B2C
11 4 (9.09%) Project Management
11 4 (9.09%) Photoshop
11 4 (9.09%) ASP.NET
11 4 (9.09%) PHP
11 4 (9.09%) CRM
11 4 (9.09%) Degree
11 4 (9.09%) jQuery
11 4 (9.09%) User Experience
11 4 (9.09%) Analytical Skills

Marketing
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (6.82%) IIS
2 2 (4.55%) SAS
3 1 (2.27%) Marvel
Applications
1 7 (15.91%) MS Excel
2 4 (9.09%) Adobe Illustrator
2 4 (9.09%) Photoshop
3 3 (6.82%) Adobe Creative Suite
3 3 (6.82%) MS PowerPoint
4 2 (4.55%) Adobe After Effects
4 2 (4.55%) CINEMA 4D
4 2 (4.55%) InDesign
4 2 (4.55%) MS Office
4 2 (4.55%) MS Visio
Business Applications
1 3 (6.82%) Dynamics CRM
2 1 (2.27%) Eloqua
Cloud Services
1 2 (4.55%) Amazon AWS
2 1 (2.27%) BlueKai
Communications & Networking
1 1 (2.27%) Extranet
1 1 (2.27%) Intranet
Database & Business Intelligence
1 5 (11.36%) SQL Server
2 3 (6.82%) SQL Server Reporting Services
3 2 (4.55%) MongoDB
3 2 (4.55%) MySQL
3 2 (4.55%) NoSQL
3 2 (4.55%) Relational Database
4 1 (2.27%) Amazon DynamoDB
4 1 (2.27%) Apache Cassandra
Development Applications
1 17 (38.64%) Visual Studio
2 2 (4.55%) Selenium
3 1 (2.27%) Git (software)
3 1 (2.27%) Jenkins
3 1 (2.27%) MSTest
3 1 (2.27%) NUnit
3 1 (2.27%) Octopus Deploy
General
1 5 (11.36%) Finance
2 3 (6.82%) Retail
3 2 (4.55%) Advertising
3 2 (4.55%) Games
4 1 (2.27%) Law
4 1 (2.27%) Publishing
Job Titles
1 19 (43.18%) Analyst
2 13 (29.55%) Business Intelligence Analyst
3 12 (27.27%) Information Analyst
3 12 (27.27%) MI Analyst
4 11 (25.00%) Developer
4 11 (25.00%) MI Business Analyst
5 4 (9.09%) Designer
5 4 (9.09%) SQL Analyst
6 3 (6.82%) .NET Developer
6 3 (6.82%) CRM Developer
6 3 (6.82%) Senior Manager
7 2 (4.55%) .NET Applications Developer
7 2 (4.55%) Applications Developer
7 2 (4.55%) Graphic Designer
7 2 (4.55%) MI Manager
7 2 (4.55%) PHP Developer
7 2 (4.55%) Project Manager
7 2 (4.55%) Test Analyst
7 2 (4.55%) VB.NET Developer
8 1 (2.27%) Senior Designer
Libraries, Frameworks & Software Standards
1 7 (15.91%) .NET
2 5 (11.36%) HTML
3 4 (9.09%) ASP.NET
3 4 (9.09%) HTML5
3 4 (9.09%) jQuery
4 3 (6.82%) REST
4 3 (6.82%) SOAP
4 3 (6.82%) XML
5 2 (4.55%) RESTful
6 1 (2.27%) AngularJS
6 1 (2.27%) ASP.NET MVC
6 1 (2.27%) ASP.NET Web API
6 1 (2.27%) CSS
6 1 (2.27%) CSS3
6 1 (2.27%) Ember.js
6 1 (2.27%) LESS
6 1 (2.27%) OpenVZ
6 1 (2.27%) Sass
6 1 (2.27%) Spring
6 1 (2.27%) Web Services
Miscellaneous
1 18 (40.91%) iPad
2 4 (9.09%) Analytical Skills
2 4 (9.09%) User Experience
3 2 (4.55%) Graphic Design
3 2 (4.55%) Management Information System
4 1 (2.27%) Animation
4 1 (2.27%) PlayStation
Operating Systems
1 4 (9.09%) Apple iOS
2 3 (6.82%) Android
3 2 (4.55%) Unix
4 1 (2.27%) CentOS
4 1 (2.27%) Linux
Processes & Methodologies
1 17 (38.64%) Data Protection
1 17 (38.64%) ETL
2 14 (31.82%) Business Intelligence
3 6 (13.64%) Agile Software Development
4 4 (9.09%) B2C
4 4 (9.09%) CRM
4 4 (9.09%) Marketing Automation
4 4 (9.09%) Project Management
5 3 (6.82%) B2B
5 3 (6.82%) Digital Marketing
5 3 (6.82%) E-Commerce
5 3 (6.82%) iOS Development
5 3 (6.82%) PRINCE2
5 3 (6.82%) Release Management
6 2 (4.55%) Continuous Integration
6 2 (4.55%) Data Architecture
6 2 (4.55%) Kanban
6 2 (4.55%) Software Testing
6 2 (4.55%) Supplier Management
6 2 (4.55%) Web Development
Programming Languages
1 25 (56.82%) JavaScript
2 21 (47.73%) SQL
3 17 (38.64%) ANSI SQL
4 5 (11.36%) C#
5 4 (9.09%) PHP
6 3 (6.82%) Java
7 2 (4.55%) VB.NET
8 1 (2.27%) Bash Shell
8 1 (2.27%) Go
8 1 (2.27%) Groovy
8 1 (2.27%) Objective-C
8 1 (2.27%) Python
8 1 (2.27%) Ruby
Qualifications
1 4 (9.09%) Degree
2 3 (6.82%) Microsoft Certification
3 2 (4.55%) ISEB
3 2 (4.55%) ISTQB
3 2 (4.55%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 5 (11.36%) QA
System Software
1 1 (2.27%) Docker
Systems Management
1 1 (2.27%) Ansible
1 1 (2.27%) Kubernetes
1 1 (2.27%) Mesos
1 1 (2.27%) Puppet
1 1 (2.27%) Rancher
1 1 (2.27%) rkt
1 1 (2.27%) Terraform
Vendors
1 19 (43.18%) Tableau
2 17 (38.64%) Google
3 8 (18.18%) Microsoft
4 3 (6.82%) Adobe
5 1 (2.27%) Marketo
5 1 (2.27%) Red Hat
5 1 (2.27%) Xamarin
Merseyside
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