The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Merseyside region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 50 40 58
Rank change year-on-year
-10 +18
Permanent jobs citing Marketing 13 34 16
As % of all permanent IT jobs located in Merseyside 2.63% 5.51% 2.77%
As % of the General category 6.99% 18.68% 8.08%
Number of salaries quoted 12 32 13
Average salary £25,000 £47,500 £30,000
Average salary % change year-on-year
-47.36% +58.33%
90% offered a salary of more than £21,500 £30,100 £22,500
10% offered a salary of more than £40,000 £63,500 £37,000
UK excluding London average salary £37,500 £37,500 £36,000
% change year-on-year
- +4.16%
Marketing
North West

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Merseyside region.

General Category
Merseyside
Permanent IT job ads with a match in the
General category
186 182 198
As % of all permanent IT jobs located in Merseyside 37.65% 29.50% 34.32%
Number of salaries quoted 160 167 187
Average salary £38,000 £35,000 £35,000
Average salary % change year-on-year
+8.57% -
90% offered a salary of more than £25,000 £26,500 £26,000
10% offered a salary of more than £60,000 £60,000 £55,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Merseyside region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Merseyside

Marketing
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Merseyside region.

Marketing Salary Trend in Merseyside

Marketing
Salary Histogram in Merseyside

This chart provides a salary histogram for IT jobs citing Marketing across the Merseyside region over the 3 months to 24 December 2014.

Marketing Salary Histogram in Merseyside

Marketing
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the Merseyside region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool 0 11 £25,000 -42.85% 2
Southport - 1 - - 1
Wirral - 1 £27,500 -
Marketing
North West

Marketing
Top 30 Related IT Skills in Merseyside

For the 6 months to 24 December 2014, IT jobs across the Merseyside region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 9 (33.33%) HTML
2 7 (25.93%) Project Management
3 6 (22.22%) CSS
4 5 (18.52%) E-Commerce
4 5 (18.52%) B2B
4 5 (18.52%) Pay per click
4 5 (18.52%) Degree
5 4 (14.81%) JavaScript
5 4 (14.81%) EPoS
5 4 (14.81%) Telecoms
5 4 (14.81%) Agile Software Development
5 4 (14.81%) Google
5 4 (14.81%) Business Development
5 4 (14.81%) Digital Marketing
5 4 (14.81%) Online Marketing
5 4 (14.81%) SaaS
5 4 (14.81%) Analytics
6 3 (11.11%) PHP
6 3 (11.11%) ITIL
6 3 (11.11%) Service Management
6 3 (11.11%) Change Management
6 3 (11.11%) Advertising
6 3 (11.11%) Stakeholder Management
6 3 (11.11%) Multimedia
6 3 (11.11%) Google Analytics
6 3 (11.11%) HTML5
6 3 (11.11%) CSS3
6 3 (11.11%) Responsive Web Design
6 3 (11.11%) User Experience
7 2 (7.41%) VB

Marketing
Top Related IT Skills in Merseyside by Category

For the 6 months to 24 December 2014, IT jobs across the Merseyside region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (7.41%) Apache
Applications
1 2 (7.41%) MS Office
1 2 (7.41%) MS Excel
2 1 (3.70%) Adobe Illustrator
2 1 (3.70%) Photoshop
2 1 (3.70%) MS Project
Business Applications
1 3 (11.11%) Google Analytics
Cloud Services
1 4 (14.81%) SaaS
Communications & Networking
1 2 (7.41%) LDAP
1 2 (7.41%) DHCP
1 2 (7.41%) DNS
1 2 (7.41%) SSL
1 2 (7.41%) Intranet
1 2 (7.41%) Internet
1 2 (7.41%) Firewall
1 2 (7.41%) Wi-Fi
1 2 (7.41%) VLAN
Database & Business Intelligence
1 2 (7.41%) MySQL
1 2 (7.41%) SQL Server
1 2 (7.41%) PostgreSQL
2 1 (3.70%) SQL Server Reporting Services
2 1 (3.70%) MS Access
Development Applications
1 1 (3.70%) Dreamweaver
General
1 4 (14.81%) Telecoms
2 3 (11.11%) Advertising
2 3 (11.11%) Multimedia
3 2 (7.41%) Finance
4 1 (3.70%) Law
4 1 (3.70%) Games
Job Titles
1 4 (14.81%) Project Manager
1 4 (14.81%) Business Development Executive
2 3 (11.11%) Developer
2 3 (11.11%) Analyst
2 3 (11.11%) Digital Project Manager
3 2 (7.41%) Front-End Developer
3 2 (7.41%) Designer
3 2 (7.41%) Digital Account Manager
3 2 (7.41%) PPC Manager
3 2 (7.41%) PPC Analyst
3 2 (7.41%) PPC Executive
3 2 (7.41%) Product Owner
3 2 (7.41%) Senior Technician
3 2 (7.41%) Account Manager
3 2 (7.41%) Web Designer
3 2 (7.41%) PPC Specialist
3 2 (7.41%) ICT Technician
4 1 (3.70%) Digital Marketing Manager
4 1 (3.70%) Marketing Executive
4 1 (3.70%) Marketing Manager
Libraries, Frameworks & Software Standards
1 9 (33.33%) HTML
2 6 (22.22%) CSS
3 3 (11.11%) HTML5
3 3 (11.11%) CSS3
4 2 (7.41%) jQuery
5 1 (3.70%) Flash
Miscellaneous
1 4 (14.81%) EPoS
2 3 (11.11%) User Experience
3 2 (7.41%) Social Media
3 2 (7.41%) Management Information System
3 2 (7.41%) VLE
3 2 (7.41%) Graphic Design
4 1 (3.70%) Blog
4 1 (3.70%) Credit Risk
4 1 (3.70%) Mobile App
4 1 (3.70%) Analytical Skills
Operating Systems
1 2 (7.41%) Windows
1 2 (7.41%) Linux
1 2 (7.41%) Mac OS X
1 2 (7.41%) Windows Server 2008
1 2 (7.41%) Windows 7
1 2 (7.41%) Apple iOS
1 2 (7.41%) Windows 8
1 2 (7.41%) Windows Server 2012
Processes & Methodologies
1 7 (25.93%) Project Management
2 5 (18.52%) E-Commerce
2 5 (18.52%) Pay per click
2 5 (18.52%) B2B
3 4 (14.81%) Digital Marketing
3 4 (14.81%) Business Development
3 4 (14.81%) Online Marketing
3 4 (14.81%) Analytics
3 4 (14.81%) Agile Software Development
4 3 (11.11%) Service Management
4 3 (11.11%) Stakeholder Management
4 3 (11.11%) ITIL
4 3 (11.11%) Change Management
4 3 (11.11%) Responsive Web Design
5 2 (7.41%) Software Deployment
5 2 (7.41%) Time Management
5 2 (7.41%) Customer Analysis
5 2 (7.41%) Competitor Analysis
5 2 (7.41%) E-business
5 2 (7.41%) SEO
Programming Languages
1 4 (14.81%) JavaScript
2 3 (11.11%) PHP
3 2 (7.41%) VB
3 2 (7.41%) PowerShell
4 1 (3.70%) SQL
Qualifications
1 5 (18.52%) Degree
2 1 (3.70%) Security Cleared
Quality Assurance & Compliance
1 2 (7.41%) QA
System Software
1 2 (7.41%) Active Directory
Systems Management
1 2 (7.41%) SCCM
Vendors
1 4 (14.81%) Google
2 2 (7.41%) Twitter
2 2 (7.41%) Oracle
2 2 (7.41%) Adobe
2 2 (7.41%) Ariba
3 1 (3.70%) Microsoft
3 1 (3.70%) Facebook
Liverpool
Applause IT Innovation
Salary: £20000 - £30000 per annum + Fantastic Training + Benefits
Posted: 7 hours ago
Liverpool, Merseyside
Shortlist Recruitment Ltd
Salary: £45000 per annum + benefits
Posted: 19 hours ago
Southport
People Source
Salary: £35000 - £45000 per annum + benefits
Posted: 4 days ago