The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 67 70 76
Rank change year-on-year
+3 +6
Contract jobs citing Digital Marketing 9 2 2
As % of all contract IT jobs located in Reading 0.91% 0.23% 0.20%
As % of the Processes & Methodologies category 1.20% 0.33% 0.27%
Number of daily rates quoted 7 1 0
Average daily rate £388 £600 -
Average daily rate % change year-on-year
-35.41% -
UK excluding London average daily rate £350 £375 £310
% change year-on-year
-6.66% +20.96%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £48.00 £18.00 £17.50
% change year-on-year
+166.66% +2.85%
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
751 614 733
As % of all contract IT jobs located in Reading 76.24% 70.09% 73.59%
Number of daily rates quoted 440 345 367
Average daily rate £400 £400 £400
90% offered a daily rate of more than £280 £250 £260
10% offered a daily rate of more than £525 £525 £525
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 23 7 22
Average hourly rate £45.00 £55.65 £16.00
Average hourly rate % change year-on-year
-19.13% +247.81%
90% offered a hourly rate of more than £15.00 £17.50 £15.00
10% offered a hourly rate of more than £63.00 £55.65 £180.00
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Digital Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Reading region.

Digital Marketing Daily Rate Trend in Reading

Digital Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the Reading region over the 3 months to 12 February 2016.

Digital Marketing Daily Rate Histogram in Reading

Digital Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the Reading region.

Digital Marketing Hourly Rate Trend in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 12 February 2016, IT contractor jobs across the Reading region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 20 (100.00%) Marketing
2 14 (70.00%) Business Intelligence
3 12 (60.00%) SAP
3 12 (60.00%) Electronics
3 12 (60.00%) Telecoms
3 12 (60.00%) Finance
3 12 (60.00%) Manufacturing
3 12 (60.00%) Programme Management
3 12 (60.00%) SAP Oil and Gas
4 5 (25.00%) Analytics
5 4 (20.00%) Project Management
6 3 (15.00%) Microsoft
6 3 (15.00%) Linux
6 3 (15.00%) MS Excel
6 3 (15.00%) HTML
6 3 (15.00%) SQL Server
6 3 (15.00%) CMS
6 3 (15.00%) Google Analytics
6 3 (15.00%) Drupal
6 3 (15.00%) Web Analytics
6 3 (15.00%) Migration
6 3 (15.00%) Google
6 3 (15.00%) Translating Business Requirements
7 2 (10.00%) AdWords
7 2 (10.00%) Social Media
7 2 (10.00%) Data Centre
7 2 (10.00%) Power BI
7 2 (10.00%) Marketo
7 2 (10.00%) Facebook
7 2 (10.00%) OLAP Cube

Digital Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 12 February 2016, IT contractor jobs across the Reading region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (15.00%) CMS
1 3 (15.00%) Drupal
2 1 (5.00%) Apache
2 1 (5.00%) SharePoint
Applications
1 3 (15.00%) MS Excel
2 1 (5.00%) MS Office
2 1 (5.00%) MS PowerPoint
2 1 (5.00%) MS Visio
Business Applications
1 12 (60.00%) SAP Oil and Gas
2 1 (5.00%) WebTrends
Cloud Services
1 3 (15.00%) Google Analytics
2 2 (10.00%) AdWords
2 2 (10.00%) SaaS
Communications & Networking
1 1 (5.00%) DHCP
1 1 (5.00%) DNS
Database & Business Intelligence
1 3 (15.00%) SQL Server
2 2 (10.00%) MySQL
2 2 (10.00%) OLAP
2 2 (10.00%) OLAP Cube
2 2 (10.00%) Power BI
2 2 (10.00%) SQL Server Analysis Services
2 2 (10.00%) SQL Server Integration Services
3 1 (5.00%) Oracle Database
3 1 (5.00%) Oracle Database 11g
3 1 (5.00%) Oracle Database 12c
3 1 (5.00%) PostgreSQL
Development Applications
1 1 (5.00%) JUnit
1 1 (5.00%) Maven
General
1 20 (100.00%) Marketing
2 12 (60.00%) Electronics
2 12 (60.00%) Finance
2 12 (60.00%) Manufacturing
2 12 (60.00%) Telecoms
3 2 (10.00%) Advertising
3 2 (10.00%) Banking
3 2 (10.00%) Publishing
4 1 (5.00%) Retail
Job Titles
1 3 (15.00%) Digital Executive
1 3 (15.00%) Digital Marketing Executive
1 3 (15.00%) Marketing Executive
1 3 (15.00%) Project Manager
2 2 (10.00%) Analyst
2 2 (10.00%) Architect
2 2 (10.00%) Business Intelligence Analyst
2 2 (10.00%) Data Analyst
2 2 (10.00%) Developer
2 2 (10.00%) OLAP Analyst
2 2 (10.00%) PPC Executive
2 2 (10.00%) Server Analyst
2 2 (10.00%) SQL Analyst
2 2 (10.00%) SQL Data Analyst
2 2 (10.00%) SQL Server Analyst
3 1 (5.00%) Integration Manager
3 1 (5.00%) Project Officer
3 1 (5.00%) Systems Integration Manager
3 1 (5.00%) Systems Manager
3 1 (5.00%) Technical Leader
Libraries, Frameworks & Software Standards
1 3 (15.00%) HTML
2 2 (10.00%) CSS
2 2 (10.00%) LAMP
3 1 (5.00%) CodeIgniter
3 1 (5.00%) Hibernate
3 1 (5.00%) Java EE
3 1 (5.00%) jQuery
3 1 (5.00%) Laravel
3 1 (5.00%) Spring
3 1 (5.00%) Symfony
Miscellaneous
1 2 (10.00%) Data Centre
1 2 (10.00%) Data Integration
1 2 (10.00%) Social Media
1 2 (10.00%) Visualisation
2 1 (5.00%) NHS
Operating Systems
1 3 (15.00%) Linux
2 2 (10.00%) Windows
3 1 (5.00%) AIX
3 1 (5.00%) Mac OS
3 1 (5.00%) Unix
3 1 (5.00%) Windows Server
3 1 (5.00%) Windows Vista
3 1 (5.00%) Windows XP
Processes & Methodologies
1 14 (70.00%) Business Intelligence
2 12 (60.00%) Programme Management
3 5 (25.00%) Analytics
4 4 (20.00%) Project Management
5 3 (15.00%) Migration
5 3 (15.00%) Translating Business Requirements
5 3 (15.00%) Web Analytics
6 2 (10.00%) B2B
6 2 (10.00%) Data Management
6 2 (10.00%) Marketing Analytics
6 2 (10.00%) Pay per click
6 2 (10.00%) PRINCE2
6 2 (10.00%) Stakeholder Management
7 1 (5.00%) Disaster Recovery
7 1 (5.00%) OO
7 1 (5.00%) PRINCE
7 1 (5.00%) Risk Management
7 1 (5.00%) SEO
7 1 (5.00%) TOGAF
7 1 (5.00%) Validation
Programming Languages
1 2 (10.00%) JavaScript
1 2 (10.00%) PHP
2 1 (5.00%) C++
2 1 (5.00%) Java
2 1 (5.00%) Objective-C
2 1 (5.00%) SQL
Qualifications
1 2 (10.00%) Degree
2 1 (5.00%) APMP
2 1 (5.00%) SC Cleared
2 1 (5.00%) Security Cleared
Quality Assurance & Compliance
1 1 (5.00%) P3O
1 1 (5.00%) QA
System Software
1 1 (5.00%) Active Directory
1 1 (5.00%) Hyper-V
Systems Management
1 1 (5.00%) SCCM
1 1 (5.00%) SCOM
Vendors
1 12 (60.00%) SAP
2 3 (15.00%) Google
2 3 (15.00%) Microsoft
3 2 (10.00%) Facebook
3 2 (10.00%) Marketo
3 2 (10.00%) Oracle
3 2 (10.00%) Salesforce.com
4 1 (5.00%) Omniture
4 1 (5.00%) VMware
4 1 (5.00%) Zend
Reading
People Source Consulting
Rate: £375 - £400 per day
Posted: 14 days ago