The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 65 74 -
Rank change year-on-year
+9 -
Contract jobs citing Digital Marketing 2 2 0
As % of all contract IT jobs located in Reading 0.24% 0.20% -
As % of the Processes & Methodologies category 0.37% 0.28% -
Number of daily rates quoted 1 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£600 - -
UK excluding London average daily rate £375 £310 £375
% change year-on-year
+20.96% -17.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.25 £16.25 £24.00
% change year-on-year
- -32.29%
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
547 710 621
As % of all contract IT jobs located in Reading 65.67% 70.93% 66.63%
Number of daily rates quoted 313 351 233
Average daily rate £400 £388 £345
Average daily rate % change year-on-year
+3.22% +12.31%
90% offered a daily rate of more than £250 £257 £196
10% offered a daily rate of more than £550 £530 £475
UK excluding London average daily rate £398 £375 £360
% change year-on-year
+6.00% +4.16%
Number of hourly rates quoted 8 21 21
Average hourly rate £55.65 £16.00 £20.00
Average hourly rate % change year-on-year
+247.81% -20.00%
UK excluding London average hourly rate £26.00 £27.50 £31.07
% change year-on-year
-5.45% -11.49%

Digital Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Reading region.

Digital Marketing Daily Rate Trend in Reading

Digital Marketing
Top 15 Related IT Skills in Reading

For the 6 months to 29 January 2015, IT contractor jobs across the Reading region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 2 (100.00%) Electronics
1 2 (100.00%) Telecoms
1 2 (100.00%) Finance
1 2 (100.00%) Manufacturing
1 2 (100.00%) Programme Management
1 2 (100.00%) SAP
1 2 (100.00%) Business Intelligence
1 2 (100.00%) DTV
1 2 (100.00%) SAP Oil and Gas
1 2 (100.00%) Marketing
2 1 (50.00%) QlikView
2 1 (50.00%) NHS
2 1 (50.00%) Cognos
2 1 (50.00%) Data Management
2 1 (50.00%) SQL

Digital Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 29 January 2015, IT contractor jobs across the Reading region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Business Applications
1 2 (100.00%) SAP Oil and Gas
Database & Business Intelligence
1 1 (50.00%) QlikView
General
1 2 (100.00%) Electronics
1 2 (100.00%) Telecoms
1 2 (100.00%) Finance
1 2 (100.00%) Manufacturing
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Support Analyst
1 1 (50.00%) Delivery Manager
1 1 (50.00%) Business Intelligence Analyst
Miscellaneous
1 2 (100.00%) DTV
2 1 (50.00%) NHS
Processes & Methodologies
1 2 (100.00%) Programme Management
1 2 (100.00%) Business Intelligence
2 1 (50.00%) Data Management
Programming Languages
1 1 (50.00%) SQL
Vendors
1 2 (100.00%) SAP
2 1 (50.00%) Cognos