The first table below looks at the demand for Digital Marketing skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Reading region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 63 73 -
Rank change year-on-year
+10 -
Contract jobs citing Digital Marketing 6 3 0
As % of all contract IT jobs located in Reading 0.67% 0.31% -
As % of the Processes & Methodologies category 0.98% 0.45% -
Number of daily rates quoted 2 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£369 - -
UK excluding London average daily rate £350 £388 £310
% change year-on-year
-9.67% +25.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £35.98 £14.95 £14.50
% change year-on-year
+140.63% +3.10%
Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
613 661 821
As % of all contract IT jobs located in Reading 68.11% 69.00% 68.88%
Number of daily rates quoted 282 283 311
Average daily rate £400 £400 £370
Average daily rate % change year-on-year
- +8.10%
90% offered a daily rate of more than £277 £250 £225
10% offered a daily rate of more than £525 £525 £525
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 9 16 9
Average hourly rate £17.07 £30.50 £14.50
Average hourly rate % change year-on-year
-44.03% +110.34%
90% offered a hourly rate of more than £15.00 £14.50 £13.50
10% offered a hourly rate of more than £22.00 £37.50 £38.30
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
Digital Marketing
Berkshire

Digital Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Reading region.

Digital Marketing Daily Rate Trend in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 28 July 2014, IT contractor jobs across the Reading region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 9 (100.00%) Marketing
2 5 (55.56%) Agile Software Development
2 5 (55.56%) Analytics
3 4 (44.44%) Project Management
3 4 (44.44%) HTML5
3 4 (44.44%) SEO
3 4 (44.44%) HTML
3 4 (44.44%) JavaScript
3 4 (44.44%) Visual Studio
3 4 (44.44%) CSS
3 4 (44.44%) XML
3 4 (44.44%) Ajax
3 4 (44.44%) MVC
3 4 (44.44%) Web Analytics
3 4 (44.44%) Omniture
3 4 (44.44%) jQuery
4 3 (33.33%) .NET Framework
4 3 (33.33%) Microsoft Azure
4 3 (33.33%) Web Development
4 3 (33.33%) WebTrends
4 3 (33.33%) XSLT
4 3 (33.33%) Windows
4 3 (33.33%) SharePoint
4 3 (33.33%) ASP.NET
4 3 (33.33%) .NET
4 3 (33.33%) C#
4 3 (33.33%) IIS
4 3 (33.33%) Finance
4 3 (33.33%) DNS
4 3 (33.33%) Social Media

Digital Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 28 July 2014, IT contractor jobs across the Reading region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (33.33%) IIS
1 3 (33.33%) SharePoint
2 1 (11.11%) CMS
2 1 (11.11%) Confluence
Applications
1 1 (11.11%) MS PowerPoint
1 1 (11.11%) Spreadsheet
Business Applications
1 3 (33.33%) WebTrends
2 1 (11.11%) SAP Oil and Gas
Cloud Services
1 3 (33.33%) Microsoft Azure
Communications & Networking
1 3 (33.33%) DNS
Database & Business Intelligence
1 1 (11.11%) MySQL
1 1 (11.11%) Relational Database
Development Applications
1 4 (44.44%) Visual Studio
2 1 (11.11%) Subversion
2 1 (11.11%) JIRA
2 1 (11.11%) Git (software)
2 1 (11.11%) Mercurial
2 1 (11.11%) Balsamiq Mockups
General
1 9 (100.00%) Marketing
2 3 (33.33%) Finance
3 1 (11.11%) Manufacturing
3 1 (11.11%) Publishing
3 1 (11.11%) Multimedia
3 1 (11.11%) Electronics
3 1 (11.11%) Telecoms
Job Titles
1 5 (55.56%) Developer
2 3 (33.33%) Web Developer
3 1 (11.11%) Senior Manager
3 1 (11.11%) SQL Developer
3 1 (11.11%) HTML Developer
3 1 (11.11%) Web Manager
3 1 (11.11%) JavaScript Developer
3 1 (11.11%) Web Content Manager
3 1 (11.11%) UI Developer
3 1 (11.11%) Front-End Developer
3 1 (11.11%) Planning Manager
3 1 (11.11%) Senior Planning Manager
3 1 (11.11%) Content Manager
3 1 (11.11%) CSS Developer
3 1 (11.11%) User Experience Developer
3 1 (11.11%) UI Programmer
Libraries, Frameworks & Software Standards
1 4 (44.44%) HTML
1 4 (44.44%) CSS
1 4 (44.44%) XML
1 4 (44.44%) Ajax
1 4 (44.44%) jQuery
1 4 (44.44%) HTML5
2 3 (33.33%) .NET Framework
2 3 (33.33%) XSLT
2 3 (33.33%) .NET
2 3 (33.33%) ASP.NET
3 2 (22.22%) ASP.NET MVC 3
3 2 (22.22%) ASP.NET MVC
4 1 (11.11%) LESS
4 1 (11.11%) Twitter Bootstrap
4 1 (11.11%) JSON
4 1 (11.11%) MooTools
4 1 (11.11%) WAMP
4 1 (11.11%) COM
4 1 (11.11%) LAMP
4 1 (11.11%) XML-RPC
Miscellaneous
1 3 (33.33%) Wiki
1 3 (33.33%) Social Media
2 1 (11.11%) DTV
Operating Systems
1 3 (33.33%) Windows
Processes & Methodologies
1 5 (55.56%) Agile Software Development
1 5 (55.56%) Analytics
2 4 (44.44%) Web Analytics
2 4 (44.44%) Project Management
2 4 (44.44%) MVC
2 4 (44.44%) SEO
3 3 (33.33%) Web Development
4 1 (11.11%) Business Development
4 1 (11.11%) Financial Analysis
4 1 (11.11%) Marketing Strategy
4 1 (11.11%) Pay per click
4 1 (11.11%) Campaign Management
4 1 (11.11%) Programme Management
4 1 (11.11%) E-Commerce
4 1 (11.11%) SOA
4 1 (11.11%) Business Intelligence
4 1 (11.11%) B2B
4 1 (11.11%) B2C
Programming Languages
1 4 (44.44%) JavaScript
2 3 (33.33%) C#
3 1 (11.11%) PHP
3 1 (11.11%) SQL
Qualifications
1 1 (11.11%) ACCA
1 1 (11.11%) CIMA
1 1 (11.11%) Degree
Vendors
1 4 (44.44%) Omniture
2 1 (11.11%) SAP
2 1 (11.11%) Microsoft
2 1 (11.11%) Adobe