The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 49 64 67
Rank change year-on-year
+15 +3
Contract jobs citing Digital Marketing 14 6 4
As % of all contract IT jobs located in Reading 1.67% 0.65% 0.44%
As % of the Processes & Methodologies category 2.29% 0.89% 0.64%
Number of daily rates quoted 8 1 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£288 £388 £250
Average daily rate % change year-on-year
-25.80% +55.00%
UK excluding London average daily rate £375 £340 £350
% change year-on-year
+10.29% -2.85%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £35.00 £23.00 £14.95
% change year-on-year
+52.17% +53.84%
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
611 672 625
As % of all contract IT jobs located in Reading 72.82% 72.73% 69.44%
Number of daily rates quoted 319 299 259
Average daily rate £400 £400 £400
90% offered a daily rate of more than £260 £274 £225
10% offered a daily rate of more than £500 £525 £525
UK excluding London average daily rate £388 £375 £370
% change year-on-year
+3.33% +1.35%
Number of hourly rates quoted 25 13 18
Average hourly rate £21.55 £19.00 £30.25
Average hourly rate % change year-on-year
+13.42% -37.19%
90% offered a hourly rate of more than £14.00 £15.00 £22.02
10% offered a hourly rate of more than £41.29 £22.25 £32.50
UK excluding London average hourly rate £30.00 £28.50 £30.50
% change year-on-year
+5.26% -6.55%

Digital Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Reading region.

Digital Marketing Daily Rate Trend in Reading

Digital Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the Reading region over the 3 months to 3 July 2015.

Digital Marketing Daily Rate Histogram in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 3 July 2015, IT contractor jobs across the Reading region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 16 (100.00%) Marketing
2 7 (43.75%) Finance
3 6 (37.50%) Telecoms
3 6 (37.50%) Facebook
3 6 (37.50%) Twitter
4 5 (31.25%) Social Media
4 5 (31.25%) Marketing Strategy
4 5 (31.25%) Eloqua
4 5 (31.25%) Google
4 5 (31.25%) Manufacturing
4 5 (31.25%) Programme Management
4 5 (31.25%) Electronics
4 5 (31.25%) SAP Oil and Gas
4 5 (31.25%) SAP
4 5 (31.25%) Business Intelligence
4 5 (31.25%) DTV
5 4 (25.00%) Salesforce.com
5 4 (25.00%) Adobe
5 4 (25.00%) Agile Software Development
5 4 (25.00%) Social Media Marketing
5 4 (25.00%) Radian6
5 4 (25.00%) Spiceworks
5 4 (25.00%) Analytics
6 3 (18.75%) Web Analytics
6 3 (18.75%) Information Management
6 3 (18.75%) Advertising
6 3 (18.75%) SEO
6 3 (18.75%) Veritas
6 3 (18.75%) Photoshop
7 2 (12.50%) MS Office

Digital Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 3 July 2015, IT contractor jobs across the Reading region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (12.50%) CMS
1 2 (12.50%) WebSphere
2 1 (6.25%) WebSphere Portal
2 1 (6.25%) Confluence
2 1 (6.25%) WebLogic
2 1 (6.25%) WebLogic Portal
Applications
1 3 (18.75%) Photoshop
2 2 (12.50%) MS Office
2 2 (12.50%) Adobe Illustrator
2 2 (12.50%) InDesign
3 1 (6.25%) MS PowerPoint
3 1 (6.25%) MS Excel
3 1 (6.25%) MS Visio
3 1 (6.25%) MS Project
Business Applications
1 5 (31.25%) SAP Oil and Gas
2 4 (25.00%) Radian6
3 1 (6.25%) Remedy ITSM
Cloud Services
1 1 (6.25%) SaaS
1 1 (6.25%) Adobe Analytics
Database & Business Intelligence
1 1 (6.25%) MySQL
Development Applications
1 1 (6.25%) Dreamweaver
1 1 (6.25%) JIRA
1 1 (6.25%) Selenium
1 1 (6.25%) WebDriver
General
1 16 (100.00%) Marketing
2 7 (43.75%) Finance
3 6 (37.50%) Telecoms
4 5 (31.25%) Electronics
4 5 (31.25%) Manufacturing
5 3 (18.75%) Advertising
6 2 (12.50%) Retail
6 2 (12.50%) Legal
7 1 (6.25%) Billing
7 1 (6.25%) Publishing
7 1 (6.25%) French Language
7 1 (6.25%) German Language
7 1 (6.25%) Italian Language
7 1 (6.25%) Japanese Language
7 1 (6.25%) Korean Language
7 1 (6.25%) Spanish Language
Job Titles
1 4 (25.00%) Social Media Manager
2 2 (12.50%) Junior
2 2 (12.50%) Marketing Manager
3 1 (6.25%) Incident Manager
3 1 (6.25%) Web Manager
3 1 (6.25%) Copywriter
3 1 (6.25%) Senior Incident Manager
3 1 (6.25%) UAT Test Manager
3 1 (6.25%) Portal Developer
3 1 (6.25%) Designer
3 1 (6.25%) Technical Design Authority
3 1 (6.25%) UAT Manager
3 1 (6.25%) Storage Architect
3 1 (6.25%) Storage Solutions Architect
3 1 (6.25%) Software Engineer
3 1 (6.25%) Developer
3 1 (6.25%) Analyst
3 1 (6.25%) Test Manager
3 1 (6.25%) Test Analyst
3 1 (6.25%) Solutions Architect
Libraries, Frameworks & Software Standards
1 2 (12.50%) HTML
2 1 (6.25%) CSS
2 1 (6.25%) SOAP
2 1 (6.25%) Web Services
2 1 (6.25%) XML
2 1 (6.25%) RESTful
2 1 (6.25%) WebCenter
Miscellaneous
1 5 (31.25%) DTV
1 5 (31.25%) Social Media
2 2 (12.50%) User Experience
2 2 (12.50%) Social Network
3 1 (6.25%) W3C
3 1 (6.25%) Computer Science
3 1 (6.25%) Wiki
3 1 (6.25%) EMC VNX
3 1 (6.25%) EMC VMAX
Processes & Methodologies
1 5 (31.25%) Business Intelligence
1 5 (31.25%) Programme Management
1 5 (31.25%) Marketing Strategy
2 4 (25.00%) Social Media Marketing
2 4 (25.00%) Analytics
2 4 (25.00%) Agile Software Development
3 3 (18.75%) Information Management
3 3 (18.75%) Web Analytics
3 3 (18.75%) SEO
4 2 (12.50%) Project Management
4 2 (12.50%) Content Management
4 2 (12.50%) Waterfall
4 2 (12.50%) Continuous Improvement
4 2 (12.50%) User Acceptance Testing
5 1 (6.25%) Test Management
5 1 (6.25%) Continuous Integration
5 1 (6.25%) Product Marketing
5 1 (6.25%) Time Management
5 1 (6.25%) Test Automation
5 1 (6.25%) Online Marketing
Programming Languages
1 1 (6.25%) C
1 1 (6.25%) Java
Qualifications
1 1 (6.25%) Degree
Quality Assurance & Compliance
1 1 (6.25%) SLA
1 1 (6.25%) QA
System Software
1 1 (6.25%) EMC RecoverPoint
Systems Management
1 1 (6.25%) Netcool
1 1 (6.25%) EMC NetWorker
1 1 (6.25%) HP Quality Center
1 1 (6.25%) EMC VPLEX
Vendors
1 6 (37.50%) Facebook
1 6 (37.50%) Twitter
2 5 (31.25%) Google
2 5 (31.25%) SAP
2 5 (31.25%) Eloqua
3 4 (25.00%) Salesforce.com
3 4 (25.00%) Adobe
3 4 (25.00%) Spiceworks
4 3 (18.75%) Veritas
5 2 (12.50%) Oracle
5 2 (12.50%) Microsoft
6 1 (6.25%) IBM
6 1 (6.25%) TIBCO
6 1 (6.25%) Remedy
6 1 (6.25%) Infovista
6 1 (6.25%) Amdocs
6 1 (6.25%) Marketo
6 1 (6.25%) BMC
6 1 (6.25%) Pega
6 1 (6.25%) Sitecore