The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 61 60 70
Rank change year-on-year
-1 +10
Contract jobs citing Digital Marketing 8 11 2
As % of all contract IT jobs located in Reading 1.09% 1.16% 0.22%
As % of the Processes & Methodologies category 1.42% 1.53% 0.32%
Number of daily rates quoted 7 8 1
Median daily rate £375 £438 £600
Median daily rate % change year-on-year
-14.28% -27.08%
UK excluding London median daily rate £401 £375 £375
% change year-on-year
+6.80% -
Number of hourly rates quoted 1 1 0
Median hourly rate £22.50 £45.00 -
Median hourly rate % change year-on-year
-50.00% -
UK excluding London median hourly rate £26.88 £45.50 £36.50
% change year-on-year
-40.93% +24.65%
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
565 718 626
As % of all contract IT jobs located in Reading 76.66% 75.42% 68.64%
Number of daily rates quoted 275 436 398
Median daily rate £403 £415 £425
Median daily rate % change year-on-year
-3.01% -2.35%
90% offered a daily rate of more than £275 £275 £279
10% offered a daily rate of more than £525 £525 £570
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 22 36 7
Median hourly rate £30.00 £37.09 £27.83
Median hourly rate % change year-on-year
-19.11% +33.27%
UK excluding London median hourly rate £31.00 £35.00 £25.00
% change year-on-year
-11.42% +40.00%

Digital Marketing
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Reading region.

Digital Marketing Daily Rate Trend in Reading

Digital Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the Reading region over the 3 months to 7 December 2016.

Digital Marketing Daily Rate Histogram in Reading

Digital Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the Reading region.

Digital Marketing Hourly Rate Trend in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 7 December 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Digital Marketing.

1 17 (100.00%) Marketing
2 11 (64.71%) B2B
3 9 (52.94%) Salesforce.com
3 9 (52.94%) Degree
3 9 (52.94%) Marketing Automation
4 7 (41.18%) Analytics
5 6 (35.29%) Pay per click
5 6 (35.29%) Project Management
5 6 (35.29%) SEO
5 6 (35.29%) Manufacturing
6 5 (29.41%) Workflow
6 5 (29.41%) SLA
6 5 (29.41%) CRM
6 5 (29.41%) SaaS
6 5 (29.41%) Social Media
6 5 (29.41%) Data Quality
6 5 (29.41%) Analytical Skills
6 5 (29.41%) Virtual Team
7 4 (23.53%) Integrated Marketing
7 4 (23.53%) Data Acquisition
7 4 (23.53%) Online Marketing
7 4 (23.53%) Marketo
7 4 (23.53%) Brand Awareness
7 4 (23.53%) Digital Media
7 4 (23.53%) German Language
7 4 (23.53%) Project Planning
7 4 (23.53%) SAP Oil and Gas
7 4 (23.53%) Email Marketing
7 4 (23.53%) SAP
7 4 (23.53%) Finance

Digital Marketing
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (11.76%) MS Excel
1 2 (11.76%) MS Office
1 2 (11.76%) MS PowerPoint
Business Applications
1 4 (23.53%) SAP Oil and Gas
2 3 (17.65%) Eloqua
3 1 (5.88%) WebTrends
Cloud Services
1 5 (29.41%) SaaS
2 1 (5.88%) Google Analytics
Communications & Networking
1 2 (11.76%) Internet
Database & Business Intelligence
1 1 (5.88%) Big Data
1 1 (5.88%) Relational Database
General
1 17 (100.00%) Marketing
2 6 (35.29%) Manufacturing
3 4 (23.53%) Brand Awareness
3 4 (23.53%) Electronics
3 4 (23.53%) Finance
3 4 (23.53%) German Language
3 4 (23.53%) Telecoms
4 1 (5.88%) Aerospace
4 1 (5.88%) Retail
Job Titles
1 7 (41.18%) Marketing Manager
2 2 (11.76%) Automation Consultant
2 2 (11.76%) Consultant
2 2 (11.76%) Coordinator
2 2 (11.76%) Developer
2 2 (11.76%) Marketing Automation Consultant
2 2 (11.76%) Marketing Consultant
2 2 (11.76%) Operations Manager
2 2 (11.76%) Salesforce Consultant
3 1 (5.88%) Applications Developer
3 1 (5.88%) Automation Specialist
3 1 (5.88%) Data Architect
3 1 (5.88%) Digital Architect
3 1 (5.88%) Finance Manager
3 1 (5.88%) Head of Digital
3 1 (5.88%) HR Manager
3 1 (5.88%) Marketing Automation Manager
3 1 (5.88%) Marketing Automation Specialist
3 1 (5.88%) Marketing Specialist
3 1 (5.88%) Organisational Change Manager
Libraries, Frameworks & Software Standards
1 2 (11.76%) HTML
2 1 (5.88%) REST
2 1 (5.88%) Ruby on Rails
2 1 (5.88%) Spring
Miscellaneous
1 5 (29.41%) Analytical Skills
1 5 (29.41%) Social Media
1 5 (29.41%) Virtual Team
2 4 (23.53%) Digital Media
3 2 (11.76%) Clustering
4 1 (5.88%) Mobile App
4 1 (5.88%) Smart Meter
Operating Systems
1 1 (5.88%) Android
1 1 (5.88%) Apple iOS
Processes & Methodologies
1 11 (64.71%) B2B
2 9 (52.94%) Marketing Automation
3 7 (41.18%) Analytics
4 6 (35.29%) Pay per click
4 6 (35.29%) Project Management
4 6 (35.29%) SEO
5 5 (29.41%) CRM
5 5 (29.41%) Workflow
6 4 (23.53%) Agile Software Development
6 4 (23.53%) Business Intelligence
6 4 (23.53%) Data Acquisition
6 4 (23.53%) Email Marketing
6 4 (23.53%) Integrated Marketing
6 4 (23.53%) Online Marketing
6 4 (23.53%) Programme Management
6 4 (23.53%) Project Planning
7 2 (11.76%) Digital Media Management
7 2 (11.76%) Internet Marketing
7 2 (11.76%) Link Building
7 2 (11.76%) Mentoring
Programming Languages
1 1 (5.88%) Apple Swift
1 1 (5.88%) Go
1 1 (5.88%) Java
1 1 (5.88%) JavaScript
1 1 (5.88%) Python
1 1 (5.88%) Ruby
Qualifications
1 9 (52.94%) Degree
2 1 (5.88%) SC Cleared
2 1 (5.88%) Security Cleared
Quality Assurance & Compliance
1 5 (29.41%) Data Quality
1 5 (29.41%) SLA
Vendors
1 9 (52.94%) Salesforce.com
2 4 (23.53%) Marketo
2 4 (23.53%) SAP
3 2 (11.76%) Google
3 2 (11.76%) Microsoft
4 1 (5.88%) Tealium