The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 26 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Jun 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 52 58 68
Rank change year-on-year
+6 +10
Contract jobs citing Digital Marketing 18 9 5
As % of all contract IT jobs located in Reading 2.11% 1.06% 0.53%
As % of the Processes & Methodologies category 2.64% 1.40% 0.70%
Number of daily rates quoted 14 4 0
Median daily rate £195 £381 -
Median daily rate % change year-on-year
-48.85% -
UK excluding London median daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 3 0 0
Median hourly rate £19.61 - -
UK excluding London median hourly rate £32.00 £35.00 £23.00
% change year-on-year
-8.57% +52.17%
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
681 642 712
As % of all contract IT jobs located in Reading 79.74% 75.71% 75.03%
Number of daily rates quoted 404 321 323
Median daily rate £400 £400 £400
90% offered a daily rate of more than £240 £260 £275
10% offered a daily rate of more than £500 £525 £525
UK excluding London median daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 22 29 13
Median hourly rate £19.61 £21.55 £20.50
Median hourly rate % change year-on-year
-9.00% +5.12%
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

Digital Marketing
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Reading region.

Digital Marketing Daily Rate Trend in Reading

Digital Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the Reading region over the 3 months to 26 June 2016.

Digital Marketing Daily Rate Histogram in Reading

Digital Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the Reading region.

Digital Marketing Hourly Rate Trend in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 26 June 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Digital Marketing.

1 24 (100.00%) Marketing
2 17 (70.83%) Pay per click
3 15 (62.50%) B2B
3 15 (62.50%) SEO
3 15 (62.50%) SaaS
4 14 (58.33%) Marketo
4 14 (58.33%) Salesforce.com
5 12 (50.00%) Project Planning
5 12 (50.00%) Degree
5 12 (50.00%) German Language
5 12 (50.00%) Email Marketing
5 12 (50.00%) Digital Media
5 12 (50.00%) Social Media
5 12 (50.00%) Brand Awareness
5 12 (50.00%) Online Marketing
5 12 (50.00%) Marketing Automation
5 12 (50.00%) Data Acquisition
6 8 (33.33%) Manufacturing
7 6 (25.00%) MS Excel
8 5 (20.83%) SAP
8 5 (20.83%) Business Intelligence
8 5 (20.83%) Finance
8 5 (20.83%) Electronics
8 5 (20.83%) Telecoms
8 5 (20.83%) Google Analytics
8 5 (20.83%) Google
8 5 (20.83%) SAP Oil and Gas
8 5 (20.83%) Programme Management
8 5 (20.83%) Analytics
9 4 (16.67%) MS PowerPoint

Digital Marketing
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (8.33%) CMS
1 2 (8.33%) Drupal
2 1 (4.17%) Exchange Server 2013
2 1 (4.17%) SharePoint
Applications
1 6 (25.00%) MS Excel
2 4 (16.67%) MS PowerPoint
3 3 (12.50%) MS Office
4 1 (4.17%) Photoshop
Business Applications
1 5 (20.83%) SAP Oil and Gas
2 3 (12.50%) WebTrends
Cloud Services
1 15 (62.50%) SaaS
2 5 (20.83%) Google Analytics
3 2 (8.33%) AdWords
Communications & Networking
1 3 (12.50%) Internet
2 1 (4.17%) DHCP
2 1 (4.17%) DNS
Database & Business Intelligence
1 1 (4.17%) MS Access
1 1 (4.17%) SQL Server
1 1 (4.17%) SQL Server 2008
1 1 (4.17%) SQL Server Reporting Services
General
1 24 (100.00%) Marketing
2 12 (50.00%) Brand Awareness
2 12 (50.00%) German Language
3 8 (33.33%) Manufacturing
4 5 (20.83%) Electronics
4 5 (20.83%) Finance
4 5 (20.83%) Telecoms
5 3 (12.50%) Publishing
6 2 (8.33%) Advertising
6 2 (8.33%) Banking
6 2 (8.33%) Games
7 1 (4.17%) Legal
7 1 (4.17%) Retail
Job Titles
1 5 (20.83%) Marketing Manager
2 4 (16.67%) Coordinator
3 3 (12.50%) Marketing Officer
4 2 (8.33%) Analyst
4 2 (8.33%) Digital Executive
4 2 (8.33%) Digital Marketing Executive
4 2 (8.33%) Marketing Assistant
4 2 (8.33%) Marketing Executive
4 2 (8.33%) PPC Executive
5 1 (4.17%) Data Analyst
5 1 (4.17%) Financial Analyst
5 1 (4.17%) Infrastructure Engineer
5 1 (4.17%) iOS Developer
5 1 (4.17%) Project Manager
5 1 (4.17%) Senior Digital Producer
5 1 (4.17%) Senior Digital Project Manager
5 1 (4.17%) Senior Manager
5 1 (4.17%) Senior Producer
5 1 (4.17%) Senior Project Manager
5 1 (4.17%) Support Analyst
Libraries, Frameworks & Software Standards
1 3 (12.50%) HTML
Miscellaneous
1 12 (50.00%) Digital Media
1 12 (50.00%) Social Media
2 2 (8.33%) Clustering
3 1 (4.17%) Data Structures
Operating Systems
1 1 (4.17%) Apple iOS
1 1 (4.17%) Windows
1 1 (4.17%) Windows Server 2012
Processes & Methodologies
1 17 (70.83%) Pay per click
2 15 (62.50%) B2B
2 15 (62.50%) SEO
3 12 (50.00%) Data Acquisition
3 12 (50.00%) Email Marketing
3 12 (50.00%) Marketing Automation
3 12 (50.00%) Online Marketing
3 12 (50.00%) Project Planning
4 5 (20.83%) Analytics
4 5 (20.83%) Business Intelligence
4 5 (20.83%) Programme Management
5 3 (12.50%) Internet Marketing
5 3 (12.50%) Link Building
5 3 (12.50%) Mentoring
5 3 (12.50%) Website Architecture
6 2 (8.33%) Web Analytics
7 1 (4.17%) Budgeting and Forecasting
7 1 (4.17%) Financial Modelling
7 1 (4.17%) Numerical Analysis
7 1 (4.17%) Stakeholder Management
Programming Languages
1 1 (4.17%) Apple Swift
1 1 (4.17%) Objective-C
1 1 (4.17%) R
1 1 (4.17%) SQL
Qualifications
1 12 (50.00%) Degree
2 1 (4.17%) ACCA
System Software
1 1 (4.17%) Active Directory
1 1 (4.17%) VMware Infrastructure
Vendors
1 14 (58.33%) Marketo
1 14 (58.33%) Salesforce.com
2 5 (20.83%) Google
2 5 (20.83%) SAP
3 3 (12.50%) Microsoft
3 3 (12.50%) Tealium
4 2 (8.33%) Facebook
5 1 (4.17%) Teradata
5 1 (4.17%) VMware
Reading
People Source Consulting
Rate: £400 - £450 per day
Posted: 16 days ago