The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 16 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
16 Jan 2017
Same period 2016 Same period 2015
Digital Marketing
Berkshire / Reading
Rank 61 63 69
Rank change year-on-year
+2 +6
Contract jobs citing Digital Marketing 3 11 2
As % of all contract IT jobs located in Reading 0.41% 1.20% 0.24%
As % of the Processes & Methodologies category 0.51% 1.51% 0.33%
Number of daily rates quoted 3 8 1
Median daily rate £450 £388 £600
Median daily rate % change year-on-year
+16.12% -35.41%
UK excluding London median daily rate £400 £365 £400
% change year-on-year
+9.58% -8.75%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £47.00 -
% change year-on-year
-54.25% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
588 730 606
As % of all contract IT jobs located in Reading 80.44% 79.35% 71.29%
Number of daily rates quoted 288 442 362
Median daily rate £425 £420 £413
Median daily rate % change year-on-year
+1.19% +1.81%
90% offered a daily rate of more than £289 £275 £290
10% offered a daily rate of more than £527 £520 £550
UK excluding London median daily rate £410 £400 £390
% change year-on-year
+2.50% +2.56%
Number of hourly rates quoted 15 29 7
Median hourly rate £55.00 £32.50 £27.83
Median hourly rate % change year-on-year
+69.23% +16.78%
90% offered a hourly rate of more than £14.50 £15.00 £21.57
10% offered a hourly rate of more than £55.65 £45.31 £40.50
UK excluding London median hourly rate £35.00 £39.00 £26.00
% change year-on-year
-10.25% +50.00%

Digital Marketing
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Reading region.

Digital Marketing Daily Rate Trend in Reading

Digital Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the Reading region over the 3 months to 16 January 2017.

Digital Marketing Daily Rate Histogram in Reading

Digital Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the Reading region.

Digital Marketing Hourly Rate Trend in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 16 January 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Digital Marketing.

1 13 (100.00%) Marketing
2 7 (53.85%) B2B
2 7 (53.85%) Analytics
3 6 (46.15%) Analytical Skills
3 6 (46.15%) Marketing Automation
3 6 (46.15%) CRM
3 6 (46.15%) Salesforce.com
3 6 (46.15%) Project Management
3 6 (46.15%) Degree
4 5 (38.46%) Data Quality
4 5 (38.46%) SLA
4 5 (38.46%) Workflow
4 5 (38.46%) Virtual Team
5 4 (30.77%) Finance
5 4 (30.77%) Manufacturing
5 4 (30.77%) Agile Software Development
6 3 (23.08%) Programme Management
6 3 (23.08%) Business Intelligence
6 3 (23.08%) Electronics
6 3 (23.08%) Telecoms
6 3 (23.08%) SAP
6 3 (23.08%) SAP Oil and Gas
6 3 (23.08%) Eloqua
7 2 (15.38%) Social Media
7 2 (15.38%) German Language
7 2 (15.38%) Online Marketing
7 2 (15.38%) Microsoft
7 2 (15.38%) SEO
7 2 (15.38%) Pay per click
8 1 (7.69%) Service Design

Digital Marketing
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (7.69%) MS Excel
1 1 (7.69%) MS Office
1 1 (7.69%) MS PowerPoint
Business Applications
1 3 (23.08%) Eloqua
1 3 (23.08%) SAP Oil and Gas
Cloud Services
1 1 (7.69%) SaaS
Communications & Networking
1 1 (7.69%) Internet
Database & Business Intelligence
1 1 (7.69%) Big Data
1 1 (7.69%) Relational Database
General
1 13 (100.00%) Marketing
2 4 (30.77%) Finance
2 4 (30.77%) Manufacturing
3 3 (23.08%) Electronics
3 3 (23.08%) Telecoms
4 2 (15.38%) German Language
5 1 (7.69%) Aerospace
5 1 (7.69%) Brand Awareness
5 1 (7.69%) Financial Institution
5 1 (7.69%) Retail
Job Titles
1 5 (38.46%) Marketing Manager
2 2 (15.38%) Architect
2 2 (15.38%) Automation Consultant
2 2 (15.38%) Consultant
2 2 (15.38%) Developer
2 2 (15.38%) Marketing Automation Consultant
2 2 (15.38%) Marketing Consultant
2 2 (15.38%) Operations Manager
2 2 (15.38%) Salesforce Consultant
3 1 (7.69%) Applications Developer
3 1 (7.69%) Automation Specialist
3 1 (7.69%) Cloud Architect
3 1 (7.69%) Cloud Infrastructure Architect
3 1 (7.69%) Coordinator
3 1 (7.69%) Data Architect
3 1 (7.69%) Digital Architect
3 1 (7.69%) Head of Digital
3 1 (7.69%) Marketing Automation Manager
3 1 (7.69%) Marketing Automation Specialist
3 1 (7.69%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 1 (7.69%) HTML
1 1 (7.69%) REST
1 1 (7.69%) Ruby on Rails
1 1 (7.69%) Spring
Miscellaneous
1 6 (46.15%) Analytical Skills
2 5 (38.46%) Virtual Team
3 2 (15.38%) Social Media
4 1 (7.69%) Clustering
4 1 (7.69%) Digital Media
4 1 (7.69%) Mobile App
4 1 (7.69%) Public Cloud
4 1 (7.69%) Smart Meter
Operating Systems
1 1 (7.69%) Android
1 1 (7.69%) Apple iOS
Processes & Methodologies
1 7 (53.85%) Analytics
1 7 (53.85%) B2B
2 6 (46.15%) CRM
2 6 (46.15%) Marketing Automation
2 6 (46.15%) Project Management
3 5 (38.46%) Workflow
4 4 (30.77%) Agile Software Development
5 3 (23.08%) Business Intelligence
5 3 (23.08%) Programme Management
6 2 (15.38%) Online Marketing
6 2 (15.38%) Pay per click
6 2 (15.38%) SEO
7 1 (7.69%) BDD
7 1 (7.69%) Brand Management
7 1 (7.69%) Data Architecture
7 1 (7.69%) Data Protection
7 1 (7.69%) Email Marketing
7 1 (7.69%) Internet Marketing
7 1 (7.69%) Project Planning
7 1 (7.69%) Website Architecture
Programming Languages
1 1 (7.69%) Apple Swift
1 1 (7.69%) Go
1 1 (7.69%) Java
1 1 (7.69%) JavaScript
1 1 (7.69%) Python
1 1 (7.69%) Ruby
Qualifications
1 6 (46.15%) Degree
2 1 (7.69%) SC Cleared
2 1 (7.69%) Security Cleared
Quality Assurance & Compliance
1 5 (38.46%) Data Quality
1 5 (38.46%) SLA
Vendors
1 6 (46.15%) Salesforce.com
2 3 (23.08%) SAP
3 2 (15.38%) Microsoft
4 1 (7.69%) Google
4 1 (7.69%) Marketo