The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 61 63 78
Rank change year-on-year
+2 +15
Contract jobs citing Digital Marketing 16 6 1
As % of all contract IT jobs located in Reading 1.59% 0.70% 0.100%
As % of the Processes & Methodologies category 2.19% 1.01% 0.13%
Number of daily rates quoted 11 2 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£288 £369 -
Average daily rate % change year-on-year
-22.03% -
UK excluding London average daily rate £343 £350 £350
% change year-on-year
-2.14% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £33.64 £35.98 -
% change year-on-year
-6.49% -
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
730 596 749
As % of all contract IT jobs located in Reading 72.71% 69.06% 74.60%
Number of daily rates quoted 464 307 355
Average daily rate £415 £400 £375
Average daily rate % change year-on-year
+3.75% +6.66%
90% offered a daily rate of more than £288 £290 £218
10% offered a daily rate of more than £558 £575 £500
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 22 10 20
Average hourly rate £37.09 £19.00 £29.00
Average hourly rate % change year-on-year
+95.21% -34.48%
90% offered a hourly rate of more than £16.30 £15.00 £15.00
10% offered a hourly rate of more than £37.67 £59.00 £37.50
UK excluding London average hourly rate £32.50 £25.00 £30.00
% change year-on-year
+30.00% -16.66%

Digital Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Reading region.

Digital Marketing Daily Rate Trend in Reading

Digital Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the Reading region over the 3 months to 28 August 2015.

Digital Marketing Daily Rate Histogram in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 28 August 2015, IT contractor jobs across the Reading region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 22 (100.00%) Marketing
2 9 (40.91%) Facebook
2 9 (40.91%) Twitter
2 9 (40.91%) Finance
3 8 (36.36%) Telecoms
3 8 (36.36%) Google
3 8 (36.36%) Social Media
3 8 (36.36%) Marketing Strategy
3 8 (36.36%) Eloqua
4 7 (31.82%) Social Media Marketing
4 7 (31.82%) Spiceworks
4 7 (31.82%) Radian6
4 7 (31.82%) Electronics
4 7 (31.82%) Manufacturing
4 7 (31.82%) Programme Management
4 7 (31.82%) SAP Oil and Gas
4 7 (31.82%) SAP
4 7 (31.82%) Business Intelligence
4 7 (31.82%) Salesforce.com
4 7 (31.82%) DTV
5 5 (22.73%) SEO
6 4 (18.18%) Veritas
6 4 (18.18%) Information Management
6 4 (18.18%) Agile Software Development
6 4 (18.18%) Retail
6 4 (18.18%) E-Commerce
6 4 (18.18%) Analytics
6 4 (18.18%) Continuous Improvement
6 4 (18.18%) Web Analytics
7 3 (13.64%) Campaign Management

Digital Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 28 August 2015, IT contractor jobs across the Reading region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (13.64%) WebSphere
2 1 (4.55%) WebSphere Portal
2 1 (4.55%) Confluence
2 1 (4.55%) WebLogic
2 1 (4.55%) WebLogic Portal
2 1 (4.55%) CMS
Applications
1 2 (9.09%) Photoshop
1 2 (9.09%) MS Office
1 2 (9.09%) Adobe Illustrator
1 2 (9.09%) InDesign
2 1 (4.55%) MS PowerPoint
2 1 (4.55%) MS Excel
2 1 (4.55%) MS Visio
2 1 (4.55%) MS Project
Business Applications
1 7 (31.82%) SAP Oil and Gas
1 7 (31.82%) Radian6
2 1 (4.55%) WebTrends
2 1 (4.55%) Remedy ITSM
Cloud Services
1 1 (4.55%) Google Analytics
1 1 (4.55%) SaaS
Database & Business Intelligence
1 1 (4.55%) MySQL
Development Applications
1 1 (4.55%) JIRA
1 1 (4.55%) Selenium
1 1 (4.55%) WebDriver
General
1 22 (100.00%) Marketing
2 9 (40.91%) Finance
3 8 (36.36%) Telecoms
4 7 (31.82%) Electronics
4 7 (31.82%) Manufacturing
5 4 (18.18%) Retail
6 3 (13.64%) Advertising
7 2 (9.09%) Legal
8 1 (4.55%) Billing
Job Titles
1 7 (31.82%) Social Media Manager
2 4 (18.18%) Marketing Manager
3 2 (9.09%) Junior
3 2 (9.09%) Analyst
3 2 (9.09%) Web Manager
4 1 (4.55%) Web Content Manager
4 1 (4.55%) Copywriter
4 1 (4.55%) Senior Incident Manager
4 1 (4.55%) Marketing Executive
4 1 (4.55%) UAT Test Manager
4 1 (4.55%) Portal Developer
4 1 (4.55%) Designer
4 1 (4.55%) Technical Design Authority
4 1 (4.55%) UAT Manager
4 1 (4.55%) Content Manager
4 1 (4.55%) Storage Architect
4 1 (4.55%) Digital Marketing Executive
4 1 (4.55%) E-Commerce Business Analyst
4 1 (4.55%) Storage Solutions Architect
4 1 (4.55%) Test Manager
Libraries, Frameworks & Software Standards
1 1 (4.55%) HTML
1 1 (4.55%) CSS
1 1 (4.55%) SOAP
1 1 (4.55%) Web Services
1 1 (4.55%) XML
1 1 (4.55%) RESTful
1 1 (4.55%) WebCenter
Miscellaneous
1 8 (36.36%) Social Media
2 7 (31.82%) DTV
3 2 (9.09%) Social Network
4 1 (4.55%) Wiki
4 1 (4.55%) User Experience
4 1 (4.55%) EMC VNX
4 1 (4.55%) EMC VMAX
Processes & Methodologies
1 8 (36.36%) Marketing Strategy
2 7 (31.82%) Social Media Marketing
2 7 (31.82%) Business Intelligence
2 7 (31.82%) Programme Management
3 5 (22.73%) SEO
4 4 (18.18%) Agile Software Development
4 4 (18.18%) Information Management
4 4 (18.18%) Web Analytics
4 4 (18.18%) Analytics
4 4 (18.18%) E-Commerce
4 4 (18.18%) Continuous Improvement
5 3 (13.64%) Campaign Management
6 2 (9.09%) Waterfall
6 2 (9.09%) User Acceptance Testing
6 2 (9.09%) Project Management
7 1 (4.55%) Service Management
7 1 (4.55%) Disaster Recovery
7 1 (4.55%) B2B
7 1 (4.55%) B2C
7 1 (4.55%) Workflow
Programming Languages
1 1 (4.55%) C
1 1 (4.55%) Java
Qualifications
1 1 (4.55%) Degree
Quality Assurance & Compliance
1 1 (4.55%) SLA
1 1 (4.55%) QA
System Software
1 1 (4.55%) EMC RecoverPoint
Systems Management
1 1 (4.55%) Netcool
1 1 (4.55%) EMC NetWorker
1 1 (4.55%) HP Quality Center
1 1 (4.55%) EMC VPLEX
Vendors
1 9 (40.91%) Facebook
1 9 (40.91%) Twitter
2 8 (36.36%) Eloqua
2 8 (36.36%) Google
3 7 (31.82%) Spiceworks
3 7 (31.82%) SAP
3 7 (31.82%) Salesforce.com
4 4 (18.18%) Veritas
5 3 (13.64%) Adobe
6 2 (9.09%) Oracle
6 2 (9.09%) Microsoft
7 1 (4.55%) IBM
7 1 (4.55%) TIBCO
7 1 (4.55%) Remedy
7 1 (4.55%) Infovista
7 1 (4.55%) ATG
7 1 (4.55%) Amdocs
7 1 (4.55%) Omniture
7 1 (4.55%) BMC
7 1 (4.55%) Pega