The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 17 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Sep 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 66 79 -
Rank change year-on-year
+13 -
Contract jobs citing Digital Marketing 4 1 0
As % of all contract IT jobs located in Reading 0.47% 0.099% -
As % of the Processes & Methodologies category 0.70% 0.14% -
Number of daily rates quoted 2 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£369 - -
UK excluding London average daily rate £350 £340 £325
% change year-on-year
+3.01% +4.61%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £44.73 - £17.50
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
574 733 935
As % of all contract IT jobs located in Reading 67.13% 72.50% 67.85%
Number of daily rates quoted 324 374 277
Average daily rate £425 £365 £365
Average daily rate % change year-on-year
+16.43% -
90% offered a daily rate of more than £293 £218 £225
10% offered a daily rate of more than £563 £475 £500
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 12 16 12
Average hourly rate £19.00 £20.00 £20.00
Average hourly rate % change year-on-year
-5.00% -
90% offered a hourly rate of more than £17.00 £13.00 £13.50
10% offered a hourly rate of more than £59.00 £38.50 £27.20
UK excluding London average hourly rate £25.75 £30.00 £30.00
% change year-on-year
-14.16% -

Digital Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Reading region.

Digital Marketing Daily Rate Trend in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 17 September 2014, IT contractor jobs across the Reading region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 8 (100.00%) Marketing
2 5 (62.50%) Analytics
3 4 (50.00%) Web Analytics
3 4 (50.00%) Omniture
3 4 (50.00%) Visual Studio
3 4 (50.00%) Project Management
3 4 (50.00%) SEO
3 4 (50.00%) Agile Software Development
4 3 (37.50%) MVC
4 3 (37.50%) ASP.NET
4 3 (37.50%) WebTrends
4 3 (37.50%) .NET
4 3 (37.50%) IIS
4 3 (37.50%) C#
4 3 (37.50%) HTML
4 3 (37.50%) JavaScript
4 3 (37.50%) CSS
4 3 (37.50%) XML
4 3 (37.50%) XSLT
4 3 (37.50%) Windows
4 3 (37.50%) SharePoint
4 3 (37.50%) DNS
4 3 (37.50%) Web Development
4 3 (37.50%) .NET Framework
4 3 (37.50%) Ajax
4 3 (37.50%) Wiki
4 3 (37.50%) jQuery
4 3 (37.50%) Microsoft Azure
4 3 (37.50%) HTML5
4 3 (37.50%) Social Media

Digital Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 17 September 2014, IT contractor jobs across the Reading region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (37.50%) IIS
1 3 (37.50%) SharePoint
2 1 (12.50%) CMS
Applications
1 1 (12.50%) Spreadsheet
Business Applications
1 3 (37.50%) WebTrends
2 1 (12.50%) SAP Oil and Gas
Cloud Services
1 3 (37.50%) Microsoft Azure
Communications & Networking
1 3 (37.50%) DNS
Development Applications
1 4 (50.00%) Visual Studio
General
1 8 (100.00%) Marketing
2 2 (25.00%) Finance
3 1 (12.50%) Manufacturing
3 1 (12.50%) Electronics
3 1 (12.50%) Telecoms
3 1 (12.50%) Multimedia
Job Titles
1 4 (50.00%) Developer
2 3 (37.50%) Web Developer
3 1 (12.50%) SQL Developer
3 1 (12.50%) Senior Manager
3 1 (12.50%) Planning Manager
3 1 (12.50%) Senior Planning Manager
3 1 (12.50%) Content Manager
3 1 (12.50%) Web Content Manager
3 1 (12.50%) Web Manager
Libraries, Frameworks & Software Standards
1 3 (37.50%) ASP.NET
1 3 (37.50%) .NET
1 3 (37.50%) HTML
1 3 (37.50%) CSS
1 3 (37.50%) XML
1 3 (37.50%) XSLT
1 3 (37.50%) .NET Framework
1 3 (37.50%) Ajax
1 3 (37.50%) jQuery
1 3 (37.50%) HTML5
2 2 (25.00%) ASP.NET MVC 3
2 2 (25.00%) ASP.NET MVC
3 1 (12.50%) COM
Miscellaneous
1 3 (37.50%) Wiki
1 3 (37.50%) Social Media
2 2 (25.00%) Analytical Skills
3 1 (12.50%) DTV
3 1 (12.50%) User Experience
Operating Systems
1 3 (37.50%) Windows
Processes & Methodologies
1 5 (62.50%) Analytics
2 4 (50.00%) Web Analytics
2 4 (50.00%) Project Management
2 4 (50.00%) SEO
2 4 (50.00%) Agile Software Development
3 3 (37.50%) MVC
3 3 (37.50%) Web Development
4 1 (12.50%) Programme Management
4 1 (12.50%) Business Intelligence
4 1 (12.50%) B2B
4 1 (12.50%) B2C
4 1 (12.50%) E-Commerce
4 1 (12.50%) Financial Analysis
4 1 (12.50%) Marketing Strategy
4 1 (12.50%) Campaign Management
4 1 (12.50%) Kalman Filter
4 1 (12.50%) Pay per click
Programming Languages
1 3 (37.50%) C#
1 3 (37.50%) JavaScript
2 1 (12.50%) SQL
Qualifications
1 1 (12.50%) ACCA
1 1 (12.50%) CIMA
1 1 (12.50%) Degree
Vendors
1 4 (50.00%) Omniture
2 1 (12.50%) Microsoft
2 1 (12.50%) SAP