The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Reading region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 17 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Digital Marketing
Berkshire / Reading
Rank 109 131 128
Rank change year-on-year
+22 -3
Permanent jobs citing Digital Marketing 3 12 17
As % of all permanent IT jobs located in Reading 0.21% 0.56% 0.75%
As % of the Processes & Methodologies category 0.25% 0.64% 0.89%
Number of salaries quoted 3 8 15
Median salary £50,000 £45,000 £40,000
Median salary % change year-on-year
+11.11% +12.50%
90% offered a salary of more than £40,000 £40,000 £30,000
10% offered a salary of more than £56,000 £58,250 £58,300
UK excluding London median salary £40,000 £40,000 £35,000
% change year-on-year
- +14.28%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1179 1868 1920
As % of all permanent IT jobs located in Reading 84.21% 86.44% 84.36%
Number of salaries quoted 823 1479 1256
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £34,000 £35,000 £33,500
10% offered a salary of more than £70,000 £75,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Digital Marketing
Jobs Demand Trend in Reading

The demand trend of job ads across the Reading region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Reading region.

Digital Marketing Salary Trend in Reading

Digital Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Reading region over the 3 months to 17 January 2017.

Digital Marketing Salary Histogram in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 17 January 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Digital Marketing.

1 10 (100.00%) Marketing
2 3 (30.00%) .NET
2 3 (30.00%) CMS
2 3 (30.00%) Umbraco
2 3 (30.00%) Process Improvement
2 3 (30.00%) Mentoring
3 2 (20.00%) Social Media
3 2 (20.00%) SAP Oil and Gas
3 2 (20.00%) Pay per click
3 2 (20.00%) Mobile App
3 2 (20.00%) Programme Management
3 2 (20.00%) Information Management
3 2 (20.00%) Email Marketing
3 2 (20.00%) SAP
3 2 (20.00%) XML
3 2 (20.00%) LIMS
3 2 (20.00%) E-Commerce
3 2 (20.00%) Business Intelligence
3 2 (20.00%) Agile Software Development
3 2 (20.00%) Management Information System
3 2 (20.00%) Electronics
3 2 (20.00%) Telecoms
3 2 (20.00%) SEO
3 2 (20.00%) Finance
3 2 (20.00%) Manufacturing
4 1 (10.00%) Advertising
4 1 (10.00%) ATG
4 1 (10.00%) Workflow
4 1 (10.00%) TDD
4 1 (10.00%) Retail

Digital Marketing
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (30.00%) CMS
1 3 (30.00%) Umbraco
Business Applications
1 2 (20.00%) SAP Oil and Gas
Cloud Services
1 1 (10.00%) SaaS
Communications & Networking
1 1 (10.00%) HTTP
Database & Business Intelligence
1 1 (10.00%) SQL Server
Development Applications
1 1 (10.00%) Git (software)
1 1 (10.00%) Hudson
1 1 (10.00%) Jenkins
1 1 (10.00%) JIRA
1 1 (10.00%) Selenium
1 1 (10.00%) Subversion
General
1 10 (100.00%) Marketing
2 2 (20.00%) Electronics
2 2 (20.00%) Finance
2 2 (20.00%) Manufacturing
2 2 (20.00%) Telecoms
3 1 (10.00%) Advertising
3 1 (10.00%) Retail
Job Titles
1 4 (40.00%) Developer
1 4 (40.00%) Senior Developer
2 3 (30.00%) .NET Developer
2 3 (30.00%) Senior .NET Developer
3 2 (20.00%) Implementation Specialist
4 1 (10.00%) Analyst
4 1 (10.00%) Coordinator
4 1 (10.00%) Front End Developer (Client-Side Developer)
4 1 (10.00%) Marketing Manager
4 1 (10.00%) Online Sales Manager
4 1 (10.00%) PMO Coordinator
4 1 (10.00%) Project Coordinator
4 1 (10.00%) Sales Manager
4 1 (10.00%) Senior Analyst
4 1 (10.00%) Senior Front-End Developer
4 1 (10.00%) Senior Test Analyst
4 1 (10.00%) Test Analyst
Libraries, Frameworks & Software Standards
1 3 (30.00%) .NET
2 2 (20.00%) XML
3 1 (10.00%) AngularJS
3 1 (10.00%) Backbone.js
3 1 (10.00%) CSS
3 1 (10.00%) CSS3
3 1 (10.00%) Handlebars
3 1 (10.00%) HTML
3 1 (10.00%) HTML5
3 1 (10.00%) jQuery
3 1 (10.00%) JSON
3 1 (10.00%) LESS
3 1 (10.00%) RESTful
3 1 (10.00%) Sass
3 1 (10.00%) Twitter Bootstrap
3 1 (10.00%) Web Services
Miscellaneous
1 2 (20.00%) LIMS
1 2 (20.00%) Management Information System
1 2 (20.00%) Mobile App
1 2 (20.00%) Social Media
2 1 (10.00%) Computer Science
2 1 (10.00%) Digital Media
2 1 (10.00%) W3C
Processes & Methodologies
1 3 (30.00%) Mentoring
1 3 (30.00%) Process Improvement
2 2 (20.00%) Agile Software Development
2 2 (20.00%) Business Intelligence
2 2 (20.00%) E-Commerce
2 2 (20.00%) Email Marketing
2 2 (20.00%) Information Management
2 2 (20.00%) Pay per click
2 2 (20.00%) Programme Management
2 2 (20.00%) SEO
3 1 (10.00%) BDD
3 1 (10.00%) Business Analysis
3 1 (10.00%) Continuous Improvement
3 1 (10.00%) Kanban
3 1 (10.00%) Online Marketing
3 1 (10.00%) TDD
3 1 (10.00%) Test Scripting
3 1 (10.00%) User Acceptance Testing
3 1 (10.00%) Web Development
3 1 (10.00%) Workflow
Programming Languages
1 1 (10.00%) C#
1 1 (10.00%) JavaScript
Qualifications
1 1 (10.00%) Degree
1 1 (10.00%) ISTQB
Quality Assurance & Compliance
1 1 (10.00%) QA
Vendors
1 2 (20.00%) SAP
2 1 (10.00%) ATG