The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 107 124 133
Rank change year-on-year
+17 +9
Permanent jobs citing Digital Marketing 38 16 5
As % of all permanent IT jobs located in Reading 1.67% 0.67% 0.22%
As % of the Processes & Methodologies category 2.03% 0.86% 0.31%
Number of salaries quoted 33 12 5
Average salary £45,000 £37,500 £45,000
Average salary % change year-on-year
+20.00% -16.66%
UK excluding London average salary £40,000 £35,000 £32,500
% change year-on-year
+14.28% +7.69%
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1869 1850 1602
As % of all permanent IT jobs located in Reading 81.90% 76.89% 71.20%
Number of salaries quoted 1352 1281 1271
Average salary £50,000 £50,000 £45,000
Average salary % change year-on-year
- +11.11%
90% offered a salary of more than £35,000 £35,000 £33,000
10% offered a salary of more than £75,000 £70,000 £77,500
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Digital Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Reading region.

Digital Marketing Salary Trend in Reading

Digital Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Reading region over the 3 months to 3 July 2015.

Digital Marketing Salary Histogram in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 3 July 2015, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 67 (100.00%) Marketing
2 23 (34.33%) Electronics
3 21 (31.34%) Finance
4 19 (28.36%) HTML
4 19 (28.36%) CSS
5 18 (26.87%) JavaScript
5 18 (26.87%) .NET
5 18 (26.87%) jQuery
6 16 (23.88%) Social Media
6 16 (23.88%) .NET Framework
6 16 (23.88%) Telecoms
7 14 (20.90%) Analytics
8 13 (19.40%) ASP.NET
8 13 (19.40%) Project Management
8 13 (19.40%) MVC
8 13 (19.40%) C#
8 13 (19.40%) Web Analytics
9 12 (17.91%) SaaS
10 11 (16.42%) Manufacturing
10 11 (16.42%) Business Intelligence
10 11 (16.42%) DTV
10 11 (16.42%) SAP
10 11 (16.42%) HTML5
10 11 (16.42%) SAP Oil and Gas
10 11 (16.42%) Programme Management
11 10 (14.93%) SQL
11 10 (14.93%) AngularJS
12 9 (13.43%) User Experience
12 9 (13.43%) Advertising
13 8 (11.94%) Fireworks

Digital Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 3 July 2015, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (11.94%) Lotus Domino
2 4 (5.97%) CMS
2 4 (5.97%) Umbraco
2 4 (5.97%) Sitecore CMS
3 1 (1.49%) Lync
3 1 (1.49%) WordPress
3 1 (1.49%) SharePoint
3 1 (1.49%) MS Exchange
3 1 (1.49%) SAS
3 1 (1.49%) IIS
Applications
1 8 (11.94%) Photoshop
1 8 (11.94%) Fireworks
1 8 (11.94%) Adobe Illustrator
2 2 (2.99%) MS PowerPoint
2 2 (2.99%) MS Excel
Business Applications
1 11 (16.42%) SAP Oil and Gas
Cloud Services
1 12 (17.91%) SaaS
2 1 (1.49%) GitHub
Communications & Networking
1 1 (1.49%) SAN
1 1 (1.49%) Unified Communications
Database & Business Intelligence
1 4 (5.97%) Big Data
2 2 (2.99%) SQL Server
3 1 (1.49%) BusinessObjects
3 1 (1.49%) SQL Server 2008
3 1 (1.49%) Hadoop
3 1 (1.49%) RavenDB
Development Applications
1 6 (8.96%) Team Foundation Server
2 5 (7.46%) Subversion
3 2 (2.99%) Visual Studio
General
1 67 (100.00%) Marketing
2 23 (34.33%) Electronics
3 21 (31.34%) Finance
4 16 (23.88%) Telecoms
5 11 (16.42%) Manufacturing
6 9 (13.43%) Advertising
7 5 (7.46%) German Language
8 2 (2.99%) Multimedia
9 1 (1.49%) Banking
Job Titles
1 16 (23.88%) Developer
2 12 (17.91%) Account Manager
2 12 (17.91%) Designer
3 11 (16.42%) Senior Manager
4 8 (11.94%) Software Developer
4 8 (11.94%) .NET Developer
4 8 (11.94%) UX Designer
5 7 (10.45%) Senior Account Manager
5 7 (10.45%) .NET Software Developer
6 6 (8.96%) Front-End Developer
6 6 (8.96%) Web Developer
7 5 (7.46%) Marketing Manager
7 5 (7.46%) Front-End Web Developer
8 4 (5.97%) Web Designer
9 3 (4.48%) Sales Manager
9 3 (4.48%) Lead Designer
9 3 (4.48%) Senior UX Designer
9 3 (4.48%) Senior Designer
9 3 (4.48%) Head of Business Intelligence
10 2 (2.99%) Consultant
Libraries, Frameworks & Software Standards
1 19 (28.36%) HTML
1 19 (28.36%) CSS
2 18 (26.87%) .NET
2 18 (26.87%) jQuery
3 16 (23.88%) .NET Framework
4 13 (19.40%) ASP.NET
5 11 (16.42%) HTML5
6 10 (14.93%) AngularJS
7 6 (8.96%) CSS3
8 5 (7.46%) Backbone.js
8 5 (7.46%) ASP.NET MVC
8 5 (7.46%) XHTML
8 5 (7.46%) Twitter Bootstrap
9 4 (5.97%) NHibernate
9 4 (5.97%) Entity Framework
10 1 (1.49%) REST
10 1 (1.49%) Sass
10 1 (1.49%) LESS
10 1 (1.49%) Ajax
10 1 (1.49%) SOAP
Miscellaneous
1 16 (23.88%) Social Media
2 11 (16.42%) DTV
3 9 (13.43%) User Experience
4 6 (8.96%) FMCG
5 4 (5.97%) Digital Media
6 2 (2.99%) Blog
7 1 (1.49%) Mobile App
7 1 (1.49%) Smartphone
7 1 (1.49%) Graphic Design
7 1 (1.49%) PMI
7 1 (1.49%) NHS
7 1 (1.49%) W3C
7 1 (1.49%) Performance Metrics
7 1 (1.49%) Data Centre
Operating Systems
1 2 (2.99%) Windows
2 1 (1.49%) Linux
Processes & Methodologies
1 14 (20.90%) Analytics
2 13 (19.40%) Project Management
2 13 (19.40%) MVC
2 13 (19.40%) Web Analytics
3 11 (16.42%) Business Intelligence
3 11 (16.42%) Programme Management
4 8 (11.94%) UX Design
5 6 (8.96%) Web Design
5 6 (8.96%) Agile Software Development
6 5 (7.46%) Responsive Web Design
6 5 (7.46%) Online Marketing
7 4 (5.97%) Social Media Monitoring
7 4 (5.97%) B2B
8 2 (2.99%) Six Sigma
8 2 (2.99%) SEO
8 2 (2.99%) Stakeholder Management
8 2 (2.99%) ITIL
8 2 (2.99%) Email Marketing
8 2 (2.99%) Product Marketing
8 2 (2.99%) Time Management
Programming Languages
1 18 (26.87%) JavaScript
2 13 (19.40%) C#
3 10 (14.93%) SQL
4 2 (2.99%) PHP
5 1 (1.49%) C
5 1 (1.49%) T-SQL
5 1 (1.49%) VB.NET
Qualifications
1 8 (11.94%) A+ Certification
2 1 (1.49%) PMP
2 1 (1.49%) PMI Certification
2 1 (1.49%) Degree
2 1 (1.49%) MCSE
2 1 (1.49%) Microsoft Certification
Quality Assurance & Compliance
1 1 (1.49%) COBIT
1 1 (1.49%) HL7
System Software
1 1 (1.49%) Active Directory
1 1 (1.49%) ISA Server
1 1 (1.49%) Forefront TMG
1 1 (1.49%) UAG
Vendors
1 11 (16.42%) SAP
2 7 (10.45%) Microsoft
3 4 (5.97%) Salesforce.com
3 4 (5.97%) EPiServer
3 4 (5.97%) Sitecore
3 4 (5.97%) Facebook
3 4 (5.97%) Marketo
4 1 (1.49%) Business Objects
4 1 (1.49%) Vertica
4 1 (1.49%) Sonus
4 1 (1.49%) Adobe
4 1 (1.49%) HP
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Salary: £55000 - £65000 per annum + 10% annual Bonus + benefits
Posted: Yesterday
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Salary: £55000 - £65000 per annum + Benefits
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