The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 27 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Apr 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 114 138 128
Rank change year-on-year
+24 -10
Permanent jobs citing Digital Marketing 31 10 10
As % of all permanent IT jobs located in Reading 1.25% 0.42% 0.47%
As % of the Processes & Methodologies category 1.55% 0.55% 0.68%
Number of salaries quoted 29 8 10
Average salary £47,500 £35,000 £32,500
Average salary % change year-on-year
+35.71% +7.69%
90% offered a salary of more than £35,000 £32,500 £31,050
10% offered a salary of more than £60,300 £52,500 £42,800
UK excluding London average salary £35,000 £35,000 £34,500
% change year-on-year
- +1.44%
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
2006 1811 1481
As % of all permanent IT jobs located in Reading 81.08% 75.21% 68.95%
Number of salaries quoted 1329 1326 1142
Average salary £52,500 £50,000 £45,000
Average salary % change year-on-year
+5.00% +11.11%
90% offered a salary of more than £35,000 £34,850 £32,500
10% offered a salary of more than £75,000 £69,000 £70,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Digital Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Reading region.

Digital Marketing Salary Trend in Reading

Digital Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Reading region over the 3 months to 27 April 2015.

Digital Marketing Salary Histogram in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 27 April 2015, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 51 (100.00%) Marketing
2 28 (54.90%) Finance
3 17 (33.33%) Telecoms
4 16 (31.37%) Electronics
4 16 (31.37%) Manufacturing
4 16 (31.37%) Programme Management
4 16 (31.37%) SAP Oil and Gas
4 16 (31.37%) SAP
4 16 (31.37%) Business Intelligence
4 16 (31.37%) DTV
5 13 (25.49%) Project Management
6 12 (23.53%) Social Media
7 10 (19.61%) .NET
7 10 (19.61%) JavaScript
7 10 (19.61%) SQL
7 10 (19.61%) Analytics
8 9 (17.65%) HTML
8 9 (17.65%) CSS
8 9 (17.65%) Web Analytics
8 9 (17.65%) jQuery
8 9 (17.65%) Advertising
9 8 (15.69%) Lotus Domino
9 8 (15.69%) A+ Certification
9 8 (15.69%) SaaS
10 7 (13.73%) C#
10 7 (13.73%) ASP.NET
10 7 (13.73%) MVC
11 6 (11.76%) .NET Framework
12 5 (9.80%) German Language
12 5 (9.80%) Big Data

Digital Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 27 April 2015, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (15.69%) Lotus Domino
2 1 (1.96%) SharePoint
2 1 (1.96%) MS Exchange
2 1 (1.96%) SAS
2 1 (1.96%) Oracle Collaboration Suite
2 1 (1.96%) Lync
2 1 (1.96%) OpenStack
2 1 (1.96%) IIS
Applications
1 2 (3.92%) Photoshop
1 2 (3.92%) MS Excel
1 2 (3.92%) Fireworks
1 2 (3.92%) Adobe Illustrator
1 2 (3.92%) MS PowerPoint
Business Applications
1 16 (31.37%) SAP Oil and Gas
2 1 (1.96%) Oracle BRM
Cloud Services
1 8 (15.69%) SaaS
2 1 (1.96%) Office 365
2 1 (1.96%) GitHub
Communications & Networking
1 1 (1.96%) SAN
1 1 (1.96%) Internet
1 1 (1.96%) Unified Communications
Database & Business Intelligence
1 5 (9.80%) Big Data
2 2 (3.92%) SQL Server
2 2 (3.92%) Hadoop
3 1 (1.96%) Apache Cassandra
3 1 (1.96%) NoSQL
3 1 (1.96%) RavenDB
3 1 (1.96%) BusinessObjects
3 1 (1.96%) SQL Server 2008
Development Applications
1 4 (7.84%) Visual Studio
1 4 (7.84%) Team Foundation Server
2 3 (5.88%) Subversion
General
1 51 (100.00%) Marketing
2 28 (54.90%) Finance
3 17 (33.33%) Telecoms
4 16 (31.37%) Electronics
4 16 (31.37%) Manufacturing
5 9 (17.65%) Advertising
6 5 (9.80%) German Language
7 4 (7.84%) Billing
8 2 (3.92%) Multimedia
8 2 (3.92%) Automotive
9 1 (1.96%) Banking
Job Titles
1 12 (23.53%) Account Manager
2 11 (21.57%) Developer
3 7 (13.73%) Senior Manager
3 7 (13.73%) Senior Account Manager
4 6 (11.76%) .NET Developer
5 5 (9.80%) Consultant
6 4 (7.84%) Software Developer
6 4 (7.84%) Front-End Developer
6 4 (7.84%) Designer
7 3 (5.88%) Front-End Web Developer
7 3 (5.88%) .NET Software Developer
7 3 (5.88%) Project Manager
7 3 (5.88%) Analyst
7 3 (5.88%) Web Developer
7 3 (5.88%) Sales Manager
8 2 (3.92%) Service Manager
8 2 (3.92%) Support Analyst
8 2 (3.92%) Support Consultant
8 2 (3.92%) Administrator
8 2 (3.92%) Lead Designer
Libraries, Frameworks & Software Standards
1 10 (19.61%) .NET
2 9 (17.65%) CSS
2 9 (17.65%) HTML
2 9 (17.65%) jQuery
3 7 (13.73%) ASP.NET
4 6 (11.76%) .NET Framework
5 4 (7.84%) HTML5
5 4 (7.84%) AngularJS
6 3 (5.88%) Twitter Bootstrap
6 3 (5.88%) ASP.NET Web Forms
6 3 (5.88%) XHTML
6 3 (5.88%) Ajax
7 1 (1.96%) ASP.NET MVC
7 1 (1.96%) ASP.NET MVC 4
7 1 (1.96%) CSS3
7 1 (1.96%) Backbone.js
7 1 (1.96%) Sass
7 1 (1.96%) LESS
Miscellaneous
1 16 (31.37%) DTV
2 12 (23.53%) Social Media
3 4 (7.84%) FMCG
4 3 (5.88%) NHS
4 3 (5.88%) Graphic Design
5 2 (3.92%) Mathematics
5 2 (3.92%) Computer Science
5 2 (3.92%) Blog
5 2 (3.92%) Open Source
6 1 (1.96%) PMI
6 1 (1.96%) Mobile App
6 1 (1.96%) User Experience
6 1 (1.96%) Analytical Skills
6 1 (1.96%) Performance Metrics
6 1 (1.96%) Hybrid Cloud
6 1 (1.96%) Enterprise Cloud
6 1 (1.96%) W3C
6 1 (1.96%) Smartphone
Operating Systems
1 4 (7.84%) Windows
1 4 (7.84%) Linux
2 1 (1.96%) Debian
2 1 (1.96%) Ubuntu
2 1 (1.96%) Red Hat Enterprise Linux
Processes & Methodologies
1 16 (31.37%) Business Intelligence
1 16 (31.37%) Programme Management
2 13 (25.49%) Project Management
3 10 (19.61%) Analytics
4 9 (17.65%) Web Analytics
5 7 (13.73%) MVC
6 4 (7.84%) Agile Software Development
6 4 (7.84%) ITIL
6 4 (7.84%) Web Design
7 3 (5.88%) Responsive Web Design
7 3 (5.88%) Stakeholder Management
7 3 (5.88%) Scrum
7 3 (5.88%) CRM
8 2 (3.92%) SEO
8 2 (3.92%) Six Sigma
8 2 (3.92%) Service Delivery
8 2 (3.92%) Web Development
8 2 (3.92%) Email Marketing
8 2 (3.92%) Continuous Integration
8 2 (3.92%) Product Marketing
Programming Languages
1 10 (19.61%) JavaScript
1 10 (19.61%) SQL
2 7 (13.73%) C#
3 3 (5.88%) VB.NET
4 1 (1.96%) T-SQL
4 1 (1.96%) C
4 1 (1.96%) PHP
Qualifications
1 8 (15.69%) A+ Certification
2 3 (5.88%) Degree
3 1 (1.96%) PMP
3 1 (1.96%) PMI Certification
3 1 (1.96%) MCSE
3 1 (1.96%) Microsoft Certification
Quality Assurance & Compliance
1 3 (5.88%) HL7
2 1 (1.96%) COBIT
System Software
1 2 (3.92%) Active Directory
2 1 (1.96%) ISA Server
2 1 (1.96%) Xen
2 1 (1.96%) VMware Infrastructure
2 1 (1.96%) Hyper-V
2 1 (1.96%) Forefront TMG
2 1 (1.96%) UAG
Systems Management
1 1 (1.96%) Opsview
1 1 (1.96%) Linux-HA
Vendors
1 16 (31.37%) SAP
2 4 (7.84%) Microsoft
3 2 (3.92%) Salesforce.com
4 1 (1.96%) VMware
4 1 (1.96%) Sonus
4 1 (1.96%) Vertica
4 1 (1.96%) Adobe
4 1 (1.96%) HP
4 1 (1.96%) Oracle
4 1 (1.96%) Business Objects