The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 117 126 123
Rank change year-on-year
+9 -3
Permanent jobs citing Digital Marketing 26 12 9
As % of all permanent IT jobs located in Reading 1.17% 0.51% 0.41%
As % of the Processes & Methodologies category 1.43% 0.67% 0.59%
Number of salaries quoted 23 8 9
Average salary £44,000 £32,500 £42,000
Average salary % change year-on-year
+35.38% -22.61%
90% offered a salary of more than £37,500 £32,500 £31,500
10% offered a salary of more than £50,000 £52,500 £46,000
UK excluding London average salary £40,000 £35,000 £35,000
% change year-on-year
+14.28% -
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1813 1801 1528
As % of all permanent IT jobs located in Reading 81.30% 76.67% 68.98%
Number of salaries quoted 1263 1263 1197
Average salary £50,000 £50,000 £45,000
Average salary % change year-on-year
- +11.11%
90% offered a salary of more than £35,000 £32,500 £32,500
10% offered a salary of more than £75,000 £70,000 £70,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Digital Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Reading region.

Digital Marketing Salary Trend in Reading

Digital Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Reading region over the 3 months to 29 May 2015.

Digital Marketing Salary Histogram in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 29 May 2015, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 58 (100.00%) Marketing
2 23 (39.66%) Finance
3 20 (34.48%) Electronics
4 15 (25.86%) Telecoms
4 15 (25.86%) JavaScript
5 14 (24.14%) HTML
5 14 (24.14%) .NET
5 14 (24.14%) CSS
5 14 (24.14%) jQuery
5 14 (24.14%) Social Media
6 13 (22.41%) Project Management
7 12 (20.69%) DTV
7 12 (20.69%) SAP
7 12 (20.69%) SQL
7 12 (20.69%) Business Intelligence
7 12 (20.69%) Programme Management
7 12 (20.69%) Manufacturing
7 12 (20.69%) SAP Oil and Gas
7 12 (20.69%) Analytics
8 11 (18.97%) Web Analytics
9 10 (17.24%) .NET Framework
10 9 (15.52%) MVC
10 9 (15.52%) Advertising
10 9 (15.52%) C#
10 9 (15.52%) ASP.NET
10 9 (15.52%) HTML5
10 9 (15.52%) SaaS
11 8 (13.79%) Lotus Domino
11 8 (13.79%) A+ Certification
12 7 (12.07%) Adobe Illustrator

Digital Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 29 May 2015, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (13.79%) Lotus Domino
2 1 (1.72%) SharePoint
2 1 (1.72%) MS Exchange
2 1 (1.72%) SAS
2 1 (1.72%) IIS
2 1 (1.72%) Lync
Applications
1 7 (12.07%) Adobe Illustrator
1 7 (12.07%) Fireworks
1 7 (12.07%) Photoshop
2 2 (3.45%) MS Excel
2 2 (3.45%) MS PowerPoint
Business Applications
1 12 (20.69%) SAP Oil and Gas
Cloud Services
1 9 (15.52%) SaaS
2 1 (1.72%) GitHub
Communications & Networking
1 1 (1.72%) Internet
1 1 (1.72%) SAN
1 1 (1.72%) Unified Communications
Database & Business Intelligence
1 4 (6.90%) Big Data
2 2 (3.45%) SQL Server
3 1 (1.72%) SQL Server 2008
3 1 (1.72%) Hadoop
3 1 (1.72%) BusinessObjects
3 1 (1.72%) RavenDB
Development Applications
1 6 (10.34%) Team Foundation Server
2 5 (8.62%) Subversion
3 4 (6.90%) Visual Studio
General
1 58 (100.00%) Marketing
2 23 (39.66%) Finance
3 20 (34.48%) Electronics
4 15 (25.86%) Telecoms
5 12 (20.69%) Manufacturing
6 9 (15.52%) Advertising
7 5 (8.62%) German Language
8 2 (3.45%) Multimedia
9 1 (1.72%) Automotive
9 1 (1.72%) Billing
9 1 (1.72%) Banking
Job Titles
1 15 (25.86%) Developer
2 12 (20.69%) Account Manager
3 11 (18.97%) Designer
4 8 (13.79%) Senior Manager
4 8 (13.79%) .NET Developer
5 7 (12.07%) Senior Account Manager
6 6 (10.34%) Software Developer
6 6 (10.34%) UX Designer
6 6 (10.34%) Front-End Developer
7 5 (8.62%) Web Developer
7 5 (8.62%) Front-End Web Developer
7 5 (8.62%) .NET Software Developer
8 4 (6.90%) Consultant
8 4 (6.90%) Lead Designer
8 4 (6.90%) Web Designer
9 3 (5.17%) Sales Manager
9 3 (5.17%) Senior Designer
9 3 (5.17%) Analyst
9 3 (5.17%) Senior UX Designer
9 3 (5.17%) Head of Business Intelligence
Libraries, Frameworks & Software Standards
1 14 (24.14%) HTML
1 14 (24.14%) .NET
1 14 (24.14%) CSS
1 14 (24.14%) jQuery
2 10 (17.24%) .NET Framework
3 9 (15.52%) ASP.NET
3 9 (15.52%) HTML5
4 6 (10.34%) AngularJS
5 5 (8.62%) XHTML
5 5 (8.62%) Twitter Bootstrap
6 4 (6.90%) CSS3
7 3 (5.17%) Ajax
7 3 (5.17%) ASP.NET Web Forms
8 1 (1.72%) ASP.NET MVC
8 1 (1.72%) Sass
8 1 (1.72%) LESS
8 1 (1.72%) ASP.NET MVC 4
8 1 (1.72%) Backbone.js
Miscellaneous
1 14 (24.14%) Social Media
2 12 (20.69%) DTV
3 7 (12.07%) User Experience
4 5 (8.62%) FMCG
5 3 (5.17%) NHS
6 2 (3.45%) Digital Media
6 2 (3.45%) Blog
6 2 (3.45%) Graphic Design
7 1 (1.72%) Smartphone
7 1 (1.72%) Mathematics
7 1 (1.72%) Computer Science
7 1 (1.72%) PMI
7 1 (1.72%) W3C
7 1 (1.72%) Performance Metrics
7 1 (1.72%) Data Centre
7 1 (1.72%) Mobile App
Operating Systems
1 3 (5.17%) Linux
2 2 (3.45%) Windows
Processes & Methodologies
1 13 (22.41%) Project Management
2 12 (20.69%) Business Intelligence
2 12 (20.69%) Programme Management
2 12 (20.69%) Analytics
3 11 (18.97%) Web Analytics
4 9 (15.52%) MVC
5 6 (10.34%) Web Design
5 6 (10.34%) UX Design
6 5 (8.62%) Responsive Web Design
7 3 (5.17%) Agile Software Development
8 2 (3.45%) Social Media Monitoring
8 2 (3.45%) ITIL
8 2 (3.45%) CRM
8 2 (3.45%) Six Sigma
8 2 (3.45%) SEO
8 2 (3.45%) Online Marketing
8 2 (3.45%) Product Marketing
8 2 (3.45%) Time Management
8 2 (3.45%) Email Marketing
8 2 (3.45%) Web Development
Programming Languages
1 15 (25.86%) JavaScript
2 12 (20.69%) SQL
3 9 (15.52%) C#
4 3 (5.17%) VB.NET
5 1 (1.72%) T-SQL
5 1 (1.72%) C
5 1 (1.72%) PHP
Qualifications
1 8 (13.79%) A+ Certification
2 2 (3.45%) Degree
3 1 (1.72%) PMP
3 1 (1.72%) PMI Certification
3 1 (1.72%) Microsoft Certification
3 1 (1.72%) MCSE
Quality Assurance & Compliance
1 3 (5.17%) HL7
2 1 (1.72%) COBIT
System Software
1 1 (1.72%) ISA Server
1 1 (1.72%) Active Directory
1 1 (1.72%) Forefront TMG
1 1 (1.72%) UAG
Systems Management
1 1 (1.72%) Opsview
Vendors
1 12 (20.69%) SAP
2 3 (5.17%) Microsoft
3 2 (3.45%) Facebook
3 2 (3.45%) Salesforce.com
4 1 (1.72%) Adobe
4 1 (1.72%) HP
4 1 (1.72%) Business Objects
4 1 (1.72%) Marketo
4 1 (1.72%) Vertica
4 1 (1.72%) Sonus