The first table below looks at the demand for Digital Marketing skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Reading region.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 134 135 127
Rank change year-on-year
+1 -8
Permanent jobs citing Digital Marketing 9 9 13
As % of all permanent IT jobs located in Reading 0.35% 0.42% 0.55%
As % of the Processes & Methodologies category 0.48% 0.62% 0.75%
Number of salaries quoted 7 9 13
Average salary £37,500 £32,500 £35,500
Average salary % change year-on-year
+15.38% -8.45%
90% offered a salary of more than £32,500 £30,600 £29,000
10% offered a salary of more than £52,500 £38,000 £50,000
UK excluding London average salary £35,000 £32,500 £34,000
% change year-on-year
+7.69% -4.41%
Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1858 1463 1737
As % of all permanent IT jobs located in Reading 73.21% 67.67% 72.89%
Number of salaries quoted 1352 1124 1474
Average salary £50,000 £45,000 £44,000
Average salary % change year-on-year
+11.11% +2.27%
90% offered a salary of more than £32,500 £32,500 £30,050
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £42,500 £40,000 £40,052
% change year-on-year
+6.25% -0.12%
Digital Marketing
Berkshire

Digital Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Reading region.

Digital Marketing Salary Trend in Reading

Digital Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Reading region over the 3 months to 16 April 2014.

Digital Marketing Salary Histogram in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 16 April 2014, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 29 (100.00%) Marketing
2 19 (65.52%) SEO
3 11 (37.93%) Analytics
4 10 (34.48%) CMS
4 10 (34.48%) Finance
4 10 (34.48%) HTML
5 9 (31.03%) CSS
5 9 (31.03%) E-Commerce
6 8 (27.59%) JavaScript
7 7 (24.14%) .NET
7 7 (24.14%) SQL Server
7 7 (24.14%) Photoshop
7 7 (24.14%) Siebel
7 7 (24.14%) B2B
7 7 (24.14%) Salesforce.com
7 7 (24.14%) Marketo
7 7 (24.14%) Marketing Strategy
7 7 (24.14%) Eloqua
7 7 (24.14%) Creative Marketing
7 7 (24.14%) Direct Marketing
8 6 (20.69%) jQuery
8 6 (20.69%) Google Analytics
8 6 (20.69%) Git (software)
8 6 (20.69%) Web Development
8 6 (20.69%) Ajax
8 6 (20.69%) Google
8 6 (20.69%) CSS3
8 6 (20.69%) Twitter Bootstrap
8 6 (20.69%) HTML5
8 6 (20.69%) Advertising

Digital Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 16 April 2014, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 10 (34.48%) CMS
2 5 (17.24%) WordPress
3 4 (13.79%) Umbraco
3 4 (13.79%) SharePoint
4 2 (6.90%) MS Exchange
Applications
1 7 (24.14%) Photoshop
2 6 (20.69%) Adobe Illustrator
3 3 (10.34%) MS Excel
4 2 (6.90%) MS Office
4 2 (6.90%) InDesign
Business Applications
1 6 (20.69%) Google Analytics
2 4 (13.79%) Magento
3 2 (6.90%) SAP Oil and Gas
Cloud Services
1 3 (10.34%) SaaS
2 2 (6.90%) Microsoft Azure
2 2 (6.90%) Amazon AWS
2 2 (6.90%) Office 365
Communications & Networking
1 2 (6.90%) VLAN
1 2 (6.90%) IPv4
1 2 (6.90%) IPv6
1 2 (6.90%) Firewall
2 1 (3.45%) Broadband
Database & Business Intelligence
1 7 (24.14%) SQL Server
2 2 (6.90%) Relational Database
3 1 (3.45%) MySQL
Development Applications
1 6 (20.69%) Git (software)
2 4 (13.79%) Mercurial
3 2 (6.90%) Dreamweaver
3 2 (6.90%) Subversion
General
1 29 (100.00%) Marketing
2 10 (34.48%) Finance
3 6 (20.69%) Advertising
4 2 (6.90%) Electronics
4 2 (6.90%) Telecoms
4 2 (6.90%) Manufacturing
5 1 (3.45%) Retail
Job Titles
1 12 (41.38%) Marketing Manager
2 7 (24.14%) Developer
2 7 (24.14%) Digital Marketing Manager
3 6 (20.69%) Web Developer
3 6 (20.69%) Consultant
4 3 (10.34%) Solutions Consultant
5 2 (6.90%) Front-End Developer
5 2 (6.90%) Designer
5 2 (6.90%) Senior Consultant
5 2 (6.90%) Microsoft Consultant
6 1 (3.45%) Web Designer
6 1 (3.45%) Pre Sales Consultant
6 1 (3.45%) Project Manager
6 1 (3.45%) Recruitment Consultant
6 1 (3.45%) Sales Consultant
6 1 (3.45%) Technical Consultant
6 1 (3.45%) Agile Project Manager
6 1 (3.45%) Digital Designer
6 1 (3.45%) Digital Project Manager
6 1 (3.45%) Front-End Web Developer
Libraries, Frameworks & Software Standards
1 10 (34.48%) HTML
2 9 (31.03%) CSS
3 7 (24.14%) .NET
4 6 (20.69%) jQuery
4 6 (20.69%) Ajax
4 6 (20.69%) CSS3
4 6 (20.69%) Twitter Bootstrap
4 6 (20.69%) HTML5
5 4 (13.79%) ASP.NET MVC
5 4 (13.79%) Razor View Engine
5 4 (13.79%) ASP.NET
5 4 (13.79%) COM
6 2 (6.90%) Sass
6 2 (6.90%) JSP
6 2 (6.90%) Web Services
7 1 (3.45%) XML
7 1 (3.45%) Semantic HTML
Miscellaneous
1 5 (17.24%) Social Media
2 4 (13.79%) Smartphone
3 2 (6.90%) DTV
Operating Systems
1 2 (6.90%) UNIX
1 2 (6.90%) Windows
1 2 (6.90%) Linux
Processes & Methodologies
1 19 (65.52%) SEO
2 11 (37.93%) Analytics
3 9 (31.03%) E-Commerce
4 7 (24.14%) B2B
4 7 (24.14%) Marketing Strategy
4 7 (24.14%) Creative Marketing
4 7 (24.14%) Direct Marketing
5 6 (20.69%) Web Development
6 5 (17.24%) Web Design
6 5 (17.24%) Data Protection
7 4 (13.79%) Web Analytics
7 4 (13.79%) Pay per click
7 4 (13.79%) Web Marketing
7 4 (13.79%) Marketing Management
7 4 (13.79%) Content Management
7 4 (13.79%) MVC
8 3 (10.34%) Responsive Web Design
8 3 (10.34%) Customer Engagement
9 2 (6.90%) Web Accessibility
9 2 (6.90%) Email Marketing
Programming Languages
1 8 (27.59%) JavaScript
2 3 (10.34%) SQL
3 2 (6.90%) Ruby
3 2 (6.90%) PowerShell
3 2 (6.90%) Bash Shell
3 2 (6.90%) Perl
3 2 (6.90%) PHP
3 2 (6.90%) Java
3 2 (6.90%) Python
System Software
1 2 (6.90%) Xen
1 2 (6.90%) Hyper-V
1 2 (6.90%) VMware Infrastructure
1 2 (6.90%) Active Directory
Vendors
1 7 (24.14%) Siebel
1 7 (24.14%) Salesforce.com
1 7 (24.14%) Marketo
1 7 (24.14%) Eloqua
2 6 (20.69%) Google
2 6 (20.69%) Microsoft
3 3 (10.34%) Sybase
3 3 (10.34%) Oracle
4 2 (6.90%) SAP
4 2 (6.90%) Adobe
4 2 (6.90%) Citrix
4 2 (6.90%) ATG
4 2 (6.90%) VMware
5 1 (3.45%) Huawei
Reading, Berkshire
People Source Consulting
Salary: Negotiable + bonus + benefits
Posted: Yesterday
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Salary: £30000 - £35000 per annum + benefits
Posted: Yesterday
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Salary: £45000 - £60000 per annum
Posted: 4 days ago
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Salary: £30000 - £35000 per annum + benefits
Posted: 5 days ago