The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Reading region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 27 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 May 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 125 127 131
Rank change year-on-year
+2 +4
Permanent jobs citing Digital Marketing 8 24 12
As % of all permanent IT jobs located in Reading 0.45% 1.05% 0.51%
As % of the Processes & Methodologies category 0.51% 1.25% 0.63%
Number of salaries quoted 5 22 8
Median salary £38,500 £43,250 £32,500
Median salary % change year-on-year
-10.98% +33.07%
UK excluding London median salary £40,000 £40,000 £35,000
% change year-on-year
- +14.28%
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1574 1927 1904
As % of all permanent IT jobs located in Reading 89.43% 84.00% 81.19%
Number of salaries quoted 1262 1334 1347
Median salary £50,000 £50,000 £49,500
Median salary % change year-on-year
- +1.01%
90% offered a salary of more than £35,000 £35,000 £32,500
10% offered a salary of more than £70,000 £70,000 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Digital Marketing
Jobs Demand Trend in Reading

The demand trend of job ads across the Reading region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Reading region.

Digital Marketing Salary Trend in Reading

Digital Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Reading region over the 3 months to 27 May 2016.

Digital Marketing Salary Histogram in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 27 May 2016, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Digital Marketing.

1 29 (100.00%) Marketing
2 13 (44.83%) Business Intelligence
3 12 (41.38%) Analytics
4 11 (37.93%) Social Media
4 11 (37.93%) Agile Software Development
5 9 (31.03%) Linux
5 9 (31.03%) Google
5 9 (31.03%) Google Analytics
6 8 (27.59%) Electronics
6 8 (27.59%) Telecoms
6 8 (27.59%) Finance
7 7 (24.14%) Manufacturing
7 7 (24.14%) Programme Management
7 7 (24.14%) SAP
7 7 (24.14%) HTML
7 7 (24.14%) SAP Oil and Gas
7 7 (24.14%) Data Analytics
7 7 (24.14%) Digital Analytics
8 6 (20.69%) Apache
9 5 (17.24%) CSS
9 5 (17.24%) CMS
9 5 (17.24%) SEO
9 5 (17.24%) Web Development
10 4 (13.79%) Degree
10 4 (13.79%) Web Analytics
10 4 (13.79%) Red Hat
10 4 (13.79%) CRM
10 4 (13.79%) Java
10 4 (13.79%) JavaScript
11 3 (10.34%) PHP

Digital Marketing
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (20.69%) Apache
2 5 (17.24%) CMS
3 3 (10.34%) Tomcat
4 2 (6.90%) Drupal
5 1 (3.45%) Umbraco
Applications
1 1 (3.45%) Adobe Illustrator
1 1 (3.45%) Photoshop
1 1 (3.45%) Spreadsheet
Business Applications
1 7 (24.14%) SAP Oil and Gas
2 2 (6.90%) Dynamics CRM
Cloud Services
1 9 (31.03%) Google Analytics
2 2 (6.90%) Google Tag Manager
3 1 (3.45%) Adobe Analytics
Communications & Networking
1 2 (6.90%) DNS
2 1 (3.45%) TCP/IP
Database & Business Intelligence
1 2 (6.90%) MySQL
Development Applications
1 1 (3.45%) WebDriver
General
1 29 (100.00%) Marketing
2 8 (27.59%) Electronics
2 8 (27.59%) Finance
2 8 (27.59%) Telecoms
3 7 (24.14%) Manufacturing
4 2 (6.90%) Retail
5 1 (3.45%) Advertising
5 1 (3.45%) Automotive
5 1 (3.45%) Brand Awareness
Job Titles
1 5 (17.24%) Developer
2 3 (10.34%) Analytics Manager
2 3 (10.34%) Digital Project Manager
2 3 (10.34%) J2EE Developer
2 3 (10.34%) Java Developer
2 3 (10.34%) Java Scala Developer
2 3 (10.34%) Java/J2EE Developer
2 3 (10.34%) Project Manager
2 3 (10.34%) Scala Developer
2 3 (10.34%) Senior Developer
2 3 (10.34%) Senior J2EE Developer
2 3 (10.34%) Senior Java Developer
2 3 (10.34%) Senior Java Scala Developer
2 3 (10.34%) Senior Java/J2EE Developer
2 3 (10.34%) Senior Scala Developer
3 2 (6.90%) Marketing Executive
3 2 (6.90%) SEO Manager
3 2 (6.90%) Team Leader
3 2 (6.90%) Technical Leader
3 2 (6.90%) Technical Team Leader
Libraries, Frameworks & Software Standards
1 7 (24.14%) HTML
2 5 (17.24%) CSS
3 3 (10.34%) J2EE
3 3 (10.34%) jQuery
3 3 (10.34%) LAMP
3 3 (10.34%) RESTful
3 3 (10.34%) Spring
3 3 (10.34%) XML
4 2 (6.90%) HTML5
5 1 (3.45%) Ajax
5 1 (3.45%) Sass
5 1 (3.45%) Semantic HTML
Miscellaneous
1 11 (37.93%) Social Media
2 3 (10.34%) Analytical Skills
3 2 (6.90%) User Experience
4 1 (3.45%) Copywriting
4 1 (3.45%) Derivative
4 1 (3.45%) Mobile App
Operating Systems
1 9 (31.03%) Linux
2 3 (10.34%) Red Hat Enterprise Linux
3 1 (3.45%) Android
3 1 (3.45%) Apple iOS
3 1 (3.45%) CentOS
3 1 (3.45%) Oracle Linux
Processes & Methodologies
1 13 (44.83%) Business Intelligence
2 12 (41.38%) Analytics
3 11 (37.93%) Agile Software Development
4 7 (24.14%) Data Analytics
4 7 (24.14%) Digital Analytics
4 7 (24.14%) Programme Management
5 5 (17.24%) SEO
5 5 (17.24%) Web Development
6 4 (13.79%) CRM
6 4 (13.79%) Web Analytics
7 3 (10.34%) Automated Testing
7 3 (10.34%) B2B
7 3 (10.34%) Email Marketing
7 3 (10.34%) Marketing Strategy
7 3 (10.34%) Microservices
7 3 (10.34%) Open Source
7 3 (10.34%) Pay per click
7 3 (10.34%) Project Management
7 3 (10.34%) SOA
7 3 (10.34%) TDD
Programming Languages
1 4 (13.79%) Java
1 4 (13.79%) JavaScript
2 3 (10.34%) PHP
2 3 (10.34%) Scala
3 1 (3.45%) Bash Shell
3 1 (3.45%) C++
3 1 (3.45%) Shell Script
3 1 (3.45%) SQL
Qualifications
1 4 (13.79%) Degree
2 1 (3.45%) ACCA
2 1 (3.45%) CIMA
2 1 (3.45%) Postgraduate
Vendors
1 9 (31.03%) Google
2 7 (24.14%) SAP
3 4 (13.79%) Red Hat
4 2 (6.90%) Adobe
4 2 (6.90%) Cisco
4 2 (6.90%) EMC
4 2 (6.90%) F5
4 2 (6.90%) HubSpot
4 2 (6.90%) Tableau
5 1 (3.45%) Optimizely
5 1 (3.45%) Oracle
5 1 (3.45%) Salesforce.com