The first table below looks at the demand for Digital Marketing skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 23 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Reading region.

Location
3 months to
23 Apr 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 131 128 125
Rank change year-on-year
-3 -3
Permanent jobs citing Digital Marketing 11 10 12
As % of all permanent IT jobs located in Reading 0.44% 0.46% 0.51%
As % of the Processes & Methodologies category 0.60% 0.67% 0.70%
Number of salaries quoted 8 10 12
Average salary £35,000 £32,500 £37,750
Average salary % change year-on-year
+7.69% -13.90%
90% offered a salary of more than £32,500 £31,050 £29,000
10% offered a salary of more than £52,500 £42,800 £50,000
UK excluding London average salary £35,000 £34,500 £34,000
% change year-on-year
+1.44% +1.47%
Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1825 1484 1704
As % of all permanent IT jobs located in Reading 73.44% 67.73% 72.51%
Number of salaries quoted 1323 1145 1442
Average salary £50,000 £45,000 £45,000
Average salary % change year-on-year
+11.11% -
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £70,000 £65,000 £69,000
UK excluding London average salary £42,500 £40,000 £41,000
% change year-on-year
+6.25% -2.43%
Digital Marketing
Berkshire

Digital Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Reading region.

Digital Marketing Salary Trend in Reading

Digital Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Reading region over the 3 months to 23 April 2014.

Digital Marketing Salary Histogram in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 23 April 2014, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 27 (100.00%) Marketing
2 16 (59.26%) SEO
3 10 (37.04%) Finance
3 10 (37.04%) HTML
4 9 (33.33%) CSS
4 9 (33.33%) E-Commerce
5 8 (29.63%) JavaScript
5 8 (29.63%) Analytics
6 7 (25.93%) SQL Server
6 7 (25.93%) Photoshop
6 7 (25.93%) CMS
7 6 (22.22%) B2B
7 6 (22.22%) Microsoft
7 6 (22.22%) Salesforce.com
7 6 (22.22%) .NET
7 6 (22.22%) Siebel
7 6 (22.22%) Creative Marketing
7 6 (22.22%) Direct Marketing
7 6 (22.22%) jQuery
7 6 (22.22%) Marketing Strategy
7 6 (22.22%) Eloqua
7 6 (22.22%) Marketo
8 5 (18.52%) Twitter Bootstrap
8 5 (18.52%) CSS3
8 5 (18.52%) HTML5
8 5 (18.52%) Social Media
8 5 (18.52%) Git (software)
8 5 (18.52%) Google Analytics
8 5 (18.52%) Web Development
8 5 (18.52%) Ajax

Digital Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 23 April 2014, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (25.93%) CMS
2 4 (14.81%) WordPress
3 3 (11.11%) Umbraco
4 2 (7.41%) SharePoint
4 2 (7.41%) MS Exchange
5 1 (3.70%) WebLogic
Applications
1 7 (25.93%) Photoshop
2 5 (18.52%) Adobe Illustrator
3 3 (11.11%) MS Excel
4 2 (7.41%) InDesign
4 2 (7.41%) MS Office
Business Applications
1 5 (18.52%) Google Analytics
2 3 (11.11%) Magento
2 3 (11.11%) SAP Oil and Gas
Cloud Services
1 3 (11.11%) SaaS
2 2 (7.41%) Office 365
2 2 (7.41%) Microsoft Azure
2 2 (7.41%) Amazon AWS
Communications & Networking
1 3 (11.11%) Firewall
2 2 (7.41%) VLAN
2 2 (7.41%) IPv4
2 2 (7.41%) IPv6
3 1 (3.70%) Network Security
3 1 (3.70%) Broadband
Database & Business Intelligence
1 7 (25.93%) SQL Server
2 2 (7.41%) Relational Database
3 1 (3.70%) MySQL
3 1 (3.70%) Oracle Database
Development Applications
1 5 (18.52%) Git (software)
2 3 (11.11%) Mercurial
3 2 (7.41%) Dreamweaver
3 2 (7.41%) Subversion
General
1 27 (100.00%) Marketing
2 10 (37.04%) Finance
3 4 (14.81%) Advertising
4 3 (11.11%) Manufacturing
4 3 (11.11%) Electronics
4 3 (11.11%) Telecoms
5 2 (7.41%) Retail
6 1 (3.70%) Billing
Job Titles
1 9 (33.33%) Marketing Manager
2 7 (25.93%) Developer
3 6 (22.22%) Web Developer
3 6 (22.22%) Consultant
4 5 (18.52%) Digital Marketing Manager
5 3 (11.11%) Front-End Developer
5 3 (11.11%) Solutions Consultant
6 2 (7.41%) Senior Consultant
6 2 (7.41%) Microsoft Consultant
6 2 (7.41%) Front-End Web Developer
6 2 (7.41%) Designer
7 1 (3.70%) VMware Engineer
7 1 (3.70%) Digital Designer
7 1 (3.70%) Project Manager
7 1 (3.70%) Agile Project Manager
7 1 (3.70%) Digital Project Manager
7 1 (3.70%) Linux Engineer
7 1 (3.70%) Trainee
7 1 (3.70%) Trainee Consultant
7 1 (3.70%) Senior Sales Consultant
Libraries, Frameworks & Software Standards
1 10 (37.04%) HTML
2 9 (33.33%) CSS
3 6 (22.22%) .NET
3 6 (22.22%) jQuery
4 5 (18.52%) Ajax
4 5 (18.52%) Twitter Bootstrap
4 5 (18.52%) HTML5
4 5 (18.52%) CSS3
5 3 (11.11%) Razor View Engine
5 3 (11.11%) ASP.NET MVC
5 3 (11.11%) ASP.NET
5 3 (11.11%) COM
5 3 (11.11%) JSP
6 2 (7.41%) Web Services
6 2 (7.41%) Sass
6 2 (7.41%) Semantic HTML
7 1 (3.70%) XML
Miscellaneous
1 5 (18.52%) Social Media
2 3 (11.11%) Smartphone
2 3 (11.11%) DTV
3 1 (3.70%) Management Information System
Operating Systems
1 3 (11.11%) Windows
1 3 (11.11%) Linux
2 2 (7.41%) UNIX
3 1 (3.70%) VMS
Processes & Methodologies
1 16 (59.26%) SEO
2 9 (33.33%) E-Commerce
3 8 (29.63%) Analytics
4 6 (22.22%) Marketing Strategy
4 6 (22.22%) Creative Marketing
4 6 (22.22%) Direct Marketing
4 6 (22.22%) B2B
5 5 (18.52%) Web Development
6 4 (14.81%) Web Design
7 3 (11.11%) Programme Management
7 3 (11.11%) Content Management
7 3 (11.11%) Pay per click
7 3 (11.11%) Project Management
7 3 (11.11%) MVC
7 3 (11.11%) Business Intelligence
7 3 (11.11%) Migration
7 3 (11.11%) Data Protection
7 3 (11.11%) Responsive Web Design
7 3 (11.11%) Customer Engagement
7 3 (11.11%) Web Marketing
Programming Languages
1 8 (29.63%) JavaScript
2 3 (11.11%) SQL
3 2 (7.41%) Python
3 2 (7.41%) Ruby
3 2 (7.41%) PowerShell
3 2 (7.41%) Bash Shell
3 2 (7.41%) Perl
3 2 (7.41%) PHP
3 2 (7.41%) Java
System Software
1 2 (7.41%) Active Directory
1 2 (7.41%) Xen
1 2 (7.41%) VMware Infrastructure
1 2 (7.41%) Hyper-V
Vendors
1 6 (22.22%) Siebel
1 6 (22.22%) Microsoft
1 6 (22.22%) Salesforce.com
1 6 (22.22%) Eloqua
1 6 (22.22%) Marketo
2 5 (18.52%) Google
3 4 (14.81%) Oracle
4 3 (11.11%) Sybase
4 3 (11.11%) SAP
4 3 (11.11%) VMware
5 2 (7.41%) ATG
5 2 (7.41%) Adobe
5 2 (7.41%) Citrix
6 1 (3.70%) Red Hat
6 1 (3.70%) Huawei
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