The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 114 130 112
Rank change year-on-year
+16 -18
Permanent jobs citing Digital Marketing 28 7 18
As % of all permanent IT jobs located in Reading 1.11% 0.30% 0.90%
As % of the Processes & Methodologies category 1.43% 0.41% 1.19%
Number of salaries quoted 23 7 17
Average salary £50,000 £62,500 £55,000
Average salary % change year-on-year
-20.00% +13.63%
90% offered a salary of more than £33,500 £40,000 £35,000
10% offered a salary of more than £60,000 £62,500 £60,000
UK excluding London average salary £40,000 £32,500 £32,500
% change year-on-year
+23.07% -
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1953 1727 1516
As % of all permanent IT jobs located in Reading 77.62% 74.83% 75.54%
Number of salaries quoted 1337 1336 1256
Average salary £50,000 £47,000 £46,850
Average salary % change year-on-year
+6.38% +0.32%
90% offered a salary of more than £34,000 £32,500 £32,000
10% offered a salary of more than £80,000 £65,000 £70,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Digital Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Reading region.

Digital Marketing Salary Trend in Reading

Digital Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Reading region over the 3 months to 22 September 2014.

Digital Marketing Salary Histogram in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 22 September 2014, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 40 (100.00%) Marketing
2 18 (45.00%) Finance
2 18 (45.00%) Telecoms
3 15 (37.50%) Electronics
3 15 (37.50%) Manufacturing
3 15 (37.50%) Business Intelligence
3 15 (37.50%) DTV
3 15 (37.50%) SAP
3 15 (37.50%) Programme Management
3 15 (37.50%) SAP Oil and Gas
4 11 (27.50%) SEO
5 10 (25.00%) Analytics
6 8 (20.00%) HTML
7 7 (17.50%) JavaScript
7 7 (17.50%) Project Management
7 7 (17.50%) Social Media
8 6 (15.00%) Salesforce.com
8 6 (15.00%) MS Excel
8 6 (15.00%) CRM
8 6 (15.00%) Games
8 6 (15.00%) CSS
8 6 (15.00%) E-Commerce
8 6 (15.00%) Pay per click
8 6 (15.00%) Degree
9 5 (12.50%) Google
9 5 (12.50%) CMS
9 5 (12.50%) Agile Software Development
9 5 (12.50%) Google Analytics
9 5 (12.50%) jQuery
9 5 (12.50%) Online Marketing

Digital Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 22 September 2014, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (12.50%) CMS
2 3 (7.50%) Drupal
3 2 (5.00%) SharePoint
3 2 (5.00%) MS Exchange
3 2 (5.00%) Umbraco
3 2 (5.00%) WordPress
4 1 (2.50%) Kentico
4 1 (2.50%) Sitecore CMS
4 1 (2.50%) WebLogic
Applications
1 6 (15.00%) MS Excel
2 5 (12.50%) Photoshop
3 3 (7.50%) MS PowerPoint
3 3 (7.50%) MS Project
4 2 (5.00%) MS Office
5 1 (2.50%) Adobe Illustrator
5 1 (2.50%) InDesign
Business Applications
1 15 (37.50%) SAP Oil and Gas
2 5 (12.50%) Google Analytics
3 2 (5.00%) WebTrends
3 2 (5.00%) Dynamics AX
Cloud Services
1 2 (5.00%) Microsoft Azure
1 2 (5.00%) Amazon AWS
1 2 (5.00%) Office 365
2 1 (2.50%) CheetahMail
Communications & Networking
1 3 (7.50%) Firewall
2 2 (5.00%) IPv4
2 2 (5.00%) IPv6
2 2 (5.00%) VLAN
3 1 (2.50%) Network Security
3 1 (2.50%) Broadband
3 1 (2.50%) SMS
Database & Business Intelligence
1 2 (5.00%) SQL Server
2 1 (2.50%) Oracle Database
Development Applications
1 4 (10.00%) Git (software)
1 4 (10.00%) Subversion
2 1 (2.50%) Dreamweaver
General
1 40 (100.00%) Marketing
2 18 (45.00%) Finance
2 18 (45.00%) Telecoms
3 15 (37.50%) Electronics
3 15 (37.50%) Manufacturing
4 6 (15.00%) Games
5 4 (10.00%) Billing
6 3 (7.50%) Advertising
7 2 (5.00%) French Language
7 2 (5.00%) German Language
7 2 (5.00%) Italian Language
7 2 (5.00%) Spanish Language
7 2 (5.00%) Retail
8 1 (2.50%) Law
8 1 (2.50%) Pharmaceutical
Job Titles
1 9 (22.50%) Consultant
2 7 (17.50%) Account Manager
3 6 (15.00%) Pre Sales Engineer
4 5 (12.50%) Pre Sales Consultant
4 5 (12.50%) Developer
4 5 (12.50%) Sales Consultant
5 4 (10.00%) Web Developer
5 4 (10.00%) Administrator
5 4 (10.00%) Solutions Consultant
6 3 (7.50%) Strategic Account Manager
6 3 (7.50%) Marketing Executive
6 3 (7.50%) Digital Marketing Executive
6 3 (7.50%) Salesforce.com Administrator
6 3 (7.50%) Front-End Developer
7 2 (5.00%) Development Manager
7 2 (5.00%) Senior Manager
7 2 (5.00%) Marketing Director
7 2 (5.00%) Front-End Web Developer
7 2 (5.00%) Digital Marketing Manager
7 2 (5.00%) Web Manager
Libraries, Frameworks & Software Standards
1 8 (20.00%) HTML
2 6 (15.00%) CSS
3 5 (12.50%) jQuery
3 5 (12.50%) .NET
4 4 (10.00%) Ajax
4 4 (10.00%) HTML5
4 4 (10.00%) CSS3
5 3 (7.50%) JSP
6 2 (5.00%) ASP.NET
6 2 (5.00%) Twitter Bootstrap
6 2 (5.00%) Sass
6 2 (5.00%) Semantic HTML
Miscellaneous
1 15 (37.50%) DTV
2 7 (17.50%) Social Media
3 3 (7.50%) Mathematics
3 3 (7.50%) Computer Science
4 2 (5.00%) Management Information System
4 2 (5.00%) User Experience
4 2 (5.00%) Analytical Skills
5 1 (2.50%) NHS
Operating Systems
1 3 (7.50%) Windows
1 3 (7.50%) Linux
2 2 (5.00%) UNIX
3 1 (2.50%) VMS
Processes & Methodologies
1 15 (37.50%) Business Intelligence
1 15 (37.50%) Programme Management
2 11 (27.50%) SEO
3 10 (25.00%) Analytics
4 7 (17.50%) Project Management
5 6 (15.00%) CRM
5 6 (15.00%) E-Commerce
5 6 (15.00%) Pay per click
6 5 (12.50%) Agile Software Development
6 5 (12.50%) Online Marketing
6 5 (12.50%) Scrum
7 4 (10.00%) Viral Marketing
8 3 (7.50%) Social Media Marketing
8 3 (7.50%) Project Planning
8 3 (7.50%) Web Development
8 3 (7.50%) Web Analytics
8 3 (7.50%) Product Management
8 3 (7.50%) Continuous Integration
8 3 (7.50%) Direct Marketing
8 3 (7.50%) PRINCE2
Programming Languages
1 7 (17.50%) JavaScript
2 2 (5.00%) Perl
2 2 (5.00%) Java
2 2 (5.00%) Python
2 2 (5.00%) PowerShell
2 2 (5.00%) Ruby
2 2 (5.00%) Bash Shell
3 1 (2.50%) C#
3 1 (2.50%) C++
Qualifications
1 6 (15.00%) Degree
Quality Assurance & Compliance
1 1 (2.50%) QA
System Software
1 2 (5.00%) Active Directory
1 2 (5.00%) Hyper-V
1 2 (5.00%) VMware Infrastructure
1 2 (5.00%) Xen
Systems Management
1 1 (2.50%) Opsview
Vendors
1 15 (37.50%) SAP
2 6 (15.00%) Salesforce.com
3 5 (12.50%) Google
4 4 (10.00%) Microsoft
5 3 (7.50%) HubSpot
5 3 (7.50%) Huawei
5 3 (7.50%) Adobe
5 3 (7.50%) VMware
6 2 (5.00%) ATG
6 2 (5.00%) IBM
6 2 (5.00%) Citrix
6 2 (5.00%) Omniture
6 2 (5.00%) Coremetrics
7 1 (2.50%) Ektron
7 1 (2.50%) Sitecore
7 1 (2.50%) Red Hat
7 1 (2.50%) Oracle
Reading, Berkshire
Oscar Associates (UK) Ltd
Salary: £35000 - £50000 per annum
Posted: 5 days ago