The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 98 126 135
Rank change year-on-year
+28 +9
Permanent jobs citing Digital Marketing 38 17 4
As % of all permanent IT jobs located in Reading 1.71% 0.72% 0.18%
As % of the Processes & Methodologies category 2.11% 0.94% 0.24%
Number of salaries quoted 33 12 4
Average salary £47,500 £47,250 £45,000
Average salary % change year-on-year
+0.52% +5.00%
UK excluding London average salary £40,000 £37,500 £32,500
% change year-on-year
+6.66% +15.38%
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1798 1810 1651
As % of all permanent IT jobs located in Reading 81.14% 76.27% 72.32%
Number of salaries quoted 1329 1225 1279
Average salary £50,000 £50,000 £46,000
Average salary % change year-on-year
- +8.69%
90% offered a salary of more than £35,000 £35,000 £34,000
10% offered a salary of more than £70,000 £70,000 £80,000
UK excluding London average salary £45,000 £42,500 £40,995
% change year-on-year
+5.88% +3.67%

Digital Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Reading region.

Digital Marketing Salary Trend in Reading

Digital Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Reading region over the 3 months to 31 July 2015.

Digital Marketing Salary Histogram in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 31 July 2015, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 64 (100.00%) Marketing
2 26 (40.63%) Electronics
3 21 (32.81%) Finance
4 20 (31.25%) Telecoms
4 20 (31.25%) HTML
4 20 (31.25%) CSS
5 19 (29.69%) jQuery
6 18 (28.13%) .NET
6 18 (28.13%) JavaScript
7 17 (26.56%) .NET Framework
8 14 (21.88%) DTV
8 14 (21.88%) SAP
8 14 (21.88%) Business Intelligence
8 14 (21.88%) Manufacturing
8 14 (21.88%) Programme Management
8 14 (21.88%) SAP Oil and Gas
9 13 (20.31%) ASP.NET
9 13 (20.31%) C#
9 13 (20.31%) MVC
9 13 (20.31%) Social Media
10 11 (17.19%) HTML5
10 11 (17.19%) AngularJS
10 11 (17.19%) Analytics
11 10 (15.63%) User Experience
11 10 (15.63%) Project Management
11 10 (15.63%) SQL
11 10 (15.63%) Web Analytics
12 9 (14.06%) Agile Software Development
12 9 (14.06%) SaaS
13 8 (12.50%) Adobe Illustrator

Digital Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 31 July 2015, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (7.81%) CMS
1 5 (7.81%) Umbraco
1 5 (7.81%) Sitecore CMS
2 4 (6.25%) Lotus Domino
3 1 (1.56%) SharePoint
3 1 (1.56%) MS Exchange
3 1 (1.56%) SAS
3 1 (1.56%) Lync
3 1 (1.56%) WordPress
3 1 (1.56%) IIS
Applications
1 8 (12.50%) Photoshop
1 8 (12.50%) Fireworks
1 8 (12.50%) Adobe Illustrator
2 2 (3.13%) MS PowerPoint
2 2 (3.13%) MS Excel
Business Applications
1 14 (21.88%) SAP Oil and Gas
Cloud Services
1 9 (14.06%) SaaS
2 1 (1.56%) GitHub
Communications & Networking
1 1 (1.56%) SAN
1 1 (1.56%) Unified Communications
Database & Business Intelligence
1 2 (3.13%) MySQL
1 2 (3.13%) SQL Server
1 2 (3.13%) RDBMS
1 2 (3.13%) Big Data
1 2 (3.13%) Relational Database
2 1 (1.56%) BusinessObjects
2 1 (1.56%) SQL Server 2008
2 1 (1.56%) Hadoop
2 1 (1.56%) RavenDB
Development Applications
1 6 (9.38%) Team Foundation Server
2 5 (7.81%) Subversion
3 2 (3.13%) Maven
3 2 (3.13%) Hudson
3 2 (3.13%) Artifactory
3 2 (3.13%) Jenkins
4 1 (1.56%) Visual Studio
General
1 64 (100.00%) Marketing
2 26 (40.63%) Electronics
3 21 (32.81%) Finance
4 20 (31.25%) Telecoms
5 14 (21.88%) Manufacturing
6 6 (9.38%) Advertising
7 3 (4.69%) German Language
8 2 (3.13%) Banking
8 2 (3.13%) Multimedia
Job Titles
1 15 (23.44%) Developer
2 13 (20.31%) Designer
3 10 (15.63%) Senior Manager
4 8 (12.50%) Software Developer
4 8 (12.50%) UX Designer
5 7 (10.94%) .NET Software Developer
5 7 (10.94%) .NET Developer
6 6 (9.38%) Marketing Manager
6 6 (9.38%) Front-End Developer
6 6 (9.38%) Web Developer
6 6 (9.38%) Account Manager
7 5 (7.81%) Senior Account Manager
7 5 (7.81%) Web Designer
7 5 (7.81%) Front-End Web Developer
8 3 (4.69%) Senior UX Designer
8 3 (4.69%) Senior Designer
8 3 (4.69%) Lead Designer
8 3 (4.69%) Analyst
9 2 (3.13%) Business Analyst
9 2 (3.13%) Consultant
Libraries, Frameworks & Software Standards
1 20 (31.25%) HTML
1 20 (31.25%) CSS
2 19 (29.69%) jQuery
3 18 (28.13%) .NET
4 17 (26.56%) .NET Framework
5 13 (20.31%) ASP.NET
6 11 (17.19%) HTML5
6 11 (17.19%) AngularJS
7 6 (9.38%) CSS3
7 6 (9.38%) Backbone.js
7 6 (9.38%) ASP.NET MVC
8 5 (7.81%) XHTML
8 5 (7.81%) NHibernate
8 5 (7.81%) Entity Framework
8 5 (7.81%) Twitter Bootstrap
9 1 (1.56%) REST
9 1 (1.56%) ASP.NET MVC 4
9 1 (1.56%) Sass
9 1 (1.56%) LESS
9 1 (1.56%) SOAP
Miscellaneous
1 14 (21.88%) DTV
2 13 (20.31%) Social Media
3 10 (15.63%) User Experience
4 7 (10.94%) FMCG
5 4 (6.25%) Digital Media
6 2 (3.13%) Graphic Design
6 2 (3.13%) Blog
6 2 (3.13%) NHS
6 2 (3.13%) Public Cloud
7 1 (1.56%) Performance Metrics
7 1 (1.56%) W3C
7 1 (1.56%) Smartphone
7 1 (1.56%) Mobile App
Operating Systems
1 4 (6.25%) Linux
2 1 (1.56%) Windows
Processes & Methodologies
1 14 (21.88%) Business Intelligence
1 14 (21.88%) Programme Management
2 13 (20.31%) MVC
3 11 (17.19%) Analytics
4 10 (15.63%) Project Management
4 10 (15.63%) Web Analytics
5 9 (14.06%) Agile Software Development
6 8 (12.50%) UX Design
7 7 (10.94%) Online Marketing
7 7 (10.94%) Web Design
8 5 (7.81%) Responsive Web Design
8 5 (7.81%) B2B
9 4 (6.25%) Social Media Monitoring
10 3 (4.69%) Email Marketing
10 3 (4.69%) SEO
10 3 (4.69%) Stakeholder Management
11 2 (3.13%) Six Sigma
11 2 (3.13%) E-Commerce
11 2 (3.13%) Product Marketing
11 2 (3.13%) Time Management
Programming Languages
1 18 (28.13%) JavaScript
2 13 (20.31%) C#
3 10 (15.63%) SQL
4 3 (4.69%) PHP
5 2 (3.13%) Java
6 1 (1.56%) T-SQL
6 1 (1.56%) C
Qualifications
1 4 (6.25%) A+ Certification
2 1 (1.56%) Degree
2 1 (1.56%) MCSE
2 1 (1.56%) Microsoft Certification
Quality Assurance & Compliance
1 1 (1.56%) COBIT
1 1 (1.56%) HL7
System Software
1 1 (1.56%) Active Directory
1 1 (1.56%) ISA Server
1 1 (1.56%) Forefront TMG
1 1 (1.56%) UAG
Vendors
1 14 (21.88%) SAP
2 8 (12.50%) Microsoft
3 5 (7.81%) Salesforce.com
3 5 (7.81%) EPiServer
3 5 (7.81%) Sitecore
3 5 (7.81%) Marketo
4 4 (6.25%) Facebook
5 2 (3.13%) Adobe
6 1 (1.56%) HP
6 1 (1.56%) Cisco
6 1 (1.56%) Sonus
6 1 (1.56%) Vertica
Reading, Berkshire
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Salary: £45000 - £55000 per annum
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