The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 128 116 143
Rank change year-on-year
-12 +27
Permanent jobs citing Digital Marketing 15 28 7
As % of all permanent IT jobs located in Reading 0.72% 1.18% 0.31%
As % of the Processes & Methodologies category 0.85% 1.40% 0.38%
Number of salaries quoted 12 26 6
Average salary £42,500 £36,000 £55,000
Average salary % change year-on-year
+18.05% -34.54%
90% offered a salary of more than £40,000 £31,250 £25,000
10% offered a salary of more than £67,250 £50,000 £77,500
UK excluding London average salary £42,500 £35,000 £35,000
% change year-on-year
+21.42% -
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1774 2000 1855
As % of all permanent IT jobs located in Reading 85.04% 84.14% 81.57%
Number of salaries quoted 1401 1353 1384
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £35,000 £32,500
10% offered a salary of more than £67,500 £70,000 £75,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Digital Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Reading region.

Digital Marketing Salary Trend in Reading

Digital Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Reading region over the 3 months to 13 February 2016.

Digital Marketing Salary Histogram in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 13 February 2016, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 32 (100.00%) Marketing
2 17 (53.13%) Business Intelligence
3 15 (46.88%) Social Media
4 12 (37.50%) Analytics
5 11 (34.38%) SAP
5 11 (34.38%) Electronics
5 11 (34.38%) Telecoms
5 11 (34.38%) Finance
5 11 (34.38%) Manufacturing
5 11 (34.38%) Programme Management
5 11 (34.38%) Google Analytics
5 11 (34.38%) SAP Oil and Gas
5 11 (34.38%) Google
6 10 (31.25%) CSS
6 10 (31.25%) HTML
7 9 (28.13%) Linux
7 9 (28.13%) SEO
7 9 (28.13%) Agile Software Development
8 7 (21.88%) JavaScript
9 6 (18.75%) Data Analytics
9 6 (18.75%) Open Source
10 5 (15.63%) Java
10 5 (15.63%) Degree
11 4 (12.50%) jQuery
11 4 (12.50%) Pay per click
11 4 (12.50%) SQL
11 4 (12.50%) Apache
11 4 (12.50%) CSS3
12 3 (9.38%) Link Building
12 3 (9.38%) Sass

Digital Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 13 February 2016, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (12.50%) Apache
2 2 (6.25%) CMS
2 2 (6.25%) Drupal
2 2 (6.25%) Tomcat
3 1 (3.13%) WordPress
Applications
1 3 (9.38%) Adobe Illustrator
1 3 (9.38%) Photoshop
2 2 (6.25%) Adobe Creative Suite
2 2 (6.25%) InDesign
Business Applications
1 11 (34.38%) SAP Oil and Gas
2 1 (3.13%) Eloqua
Cloud Services
1 11 (34.38%) Google Analytics
2 3 (9.38%) SaaS
3 2 (6.25%) Google Tag Manager
4 1 (3.13%) Adobe Analytics
Communications & Networking
1 3 (9.38%) Internet
2 1 (3.13%) HTTP
2 1 (3.13%) Network Security
2 1 (3.13%) PBX
2 1 (3.13%) VoIP
Database & Business Intelligence
1 1 (3.13%) Big Data
1 1 (3.13%) MySQL
Development Applications
1 2 (6.25%) Dreamweaver
1 2 (6.25%) Git (software)
2 1 (3.13%) Grunt
2 1 (3.13%) Subversion
2 1 (3.13%) Team Foundation Server
2 1 (3.13%) Visual Studio
General
1 32 (100.00%) Marketing
2 11 (34.38%) Electronics
2 11 (34.38%) Finance
2 11 (34.38%) Manufacturing
2 11 (34.38%) Telecoms
3 3 (9.38%) Retail
4 2 (6.25%) Advertising
5 1 (3.13%) Automotive
5 1 (3.13%) Brand Awareness
Job Titles
1 5 (15.63%) Developer
2 3 (9.38%) Architect
2 3 (9.38%) Senior Developer
2 3 (9.38%) Solutions Architect
3 2 (6.25%) Consultant
3 2 (6.25%) Designer
3 2 (6.25%) Digital Designer
3 2 (6.25%) Front End Developer (Client-Side Developer)
3 2 (6.25%) J2EE Developer
3 2 (6.25%) Java Developer
3 2 (6.25%) Java Scala Developer
3 2 (6.25%) Java/J2EE Developer
3 2 (6.25%) Scala Developer
3 2 (6.25%) Senior J2EE Developer
3 2 (6.25%) Senior Java Developer
3 2 (6.25%) Senior Java Scala Developer
3 2 (6.25%) Senior Java/J2EE Developer
3 2 (6.25%) Senior Scala Developer
3 2 (6.25%) SEO Consultant
3 2 (6.25%) SEO Manager
Libraries, Frameworks & Software Standards
1 10 (31.25%) CSS
1 10 (31.25%) HTML
2 4 (12.50%) CSS3
2 4 (12.50%) jQuery
3 3 (9.38%) Sass
4 2 (6.25%) Ajax
4 2 (6.25%) HTML5
4 2 (6.25%) J2EE
4 2 (6.25%) LAMP
4 2 (6.25%) RESTful
4 2 (6.25%) Spring
4 2 (6.25%) XML
5 1 (3.13%) JSON
5 1 (3.13%) LESS
5 1 (3.13%) REST
5 1 (3.13%) Twitter Bootstrap
Miscellaneous
1 15 (46.88%) Social Media
2 3 (9.38%) Analytical Skills
3 2 (6.25%) Data Centre
3 2 (6.25%) User Experience
4 1 (3.13%) Blog
4 1 (3.13%) Derivative
4 1 (3.13%) FMCG
4 1 (3.13%) Handset
4 1 (3.13%) Mobile App
4 1 (3.13%) NHS
Operating Systems
1 9 (28.13%) Linux
2 2 (6.25%) Red Hat Enterprise Linux
3 1 (3.13%) Android
3 1 (3.13%) Apple iOS
3 1 (3.13%) CentOS
3 1 (3.13%) Oracle Linux
3 1 (3.13%) Solaris
Processes & Methodologies
1 17 (53.13%) Business Intelligence
2 12 (37.50%) Analytics
3 11 (34.38%) Programme Management
4 9 (28.13%) Agile Software Development
4 9 (28.13%) SEO
5 6 (18.75%) Data Analytics
5 6 (18.75%) Open Source
6 4 (12.50%) Pay per click
7 3 (9.38%) B2B
7 3 (9.38%) Business Development
7 3 (9.38%) Link Building
7 3 (9.38%) Marketing Strategy
7 3 (9.38%) Presales
7 3 (9.38%) Security Architecture
7 3 (9.38%) Software Engineering
7 3 (9.38%) Web Accessibility
7 3 (9.38%) Web Analytics
7 3 (9.38%) Web Development
8 2 (6.25%) Project Management
8 2 (6.25%) SOA
Programming Languages
1 7 (21.88%) JavaScript
2 5 (15.63%) Java
3 4 (12.50%) SQL
4 3 (9.38%) C
4 3 (9.38%) C#
4 3 (9.38%) C++
4 3 (9.38%) Objective-C
5 2 (6.25%) PHP
5 2 (6.25%) Scala
6 1 (3.13%) Bash Shell
6 1 (3.13%) Shell Script
Qualifications
1 5 (15.63%) Degree
2 1 (3.13%) ACCA
2 1 (3.13%) CIMA
2 1 (3.13%) ISEB
2 1 (3.13%) ISTQB
2 1 (3.13%) MBA
2 1 (3.13%) Postgraduate
2 1 (3.13%) SC Cleared
2 1 (3.13%) Security Cleared
Quality Assurance & Compliance
1 1 (3.13%) Data Quality
System Software
1 1 (3.13%) VMware ESXi
Vendors
1 11 (34.38%) Google
1 11 (34.38%) SAP
2 3 (9.38%) Adobe
3 2 (6.25%) Cisco
3 2 (6.25%) Oracle
3 2 (6.25%) Red Hat
3 2 (6.25%) Salesforce.com
3 2 (6.25%) Tableau
4 1 (3.13%) ATG
4 1 (3.13%) Broadcom
4 1 (3.13%) EMC
4 1 (3.13%) F5
4 1 (3.13%) Marketo
4 1 (3.13%) Microsoft
4 1 (3.13%) Polycom
4 1 (3.13%) Trillium
4 1 (3.13%) VMware
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