The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 2 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Oct 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 114 127 111
Rank change year-on-year
+13 -16
Permanent jobs citing Digital Marketing 25 10 17
As % of all permanent IT jobs located in Reading 0.99% 0.44% 0.89%
As % of the Processes & Methodologies category 1.26% 0.57% 1.17%
Number of salaries quoted 18 10 16
Average salary £50,000 £62,500 £55,000
Average salary % change year-on-year
-20.00% +13.63%
90% offered a salary of more than £37,350 £25,000 £35,000
10% offered a salary of more than £62,250 £62,500 £61,250
UK excluding London average salary £40,000 £32,000 £32,500
% change year-on-year
+25.00% -1.53%
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1979 1744 1454
As % of all permanent IT jobs located in Reading 77.97% 75.93% 75.85%
Number of salaries quoted 1332 1348 1184
Average salary £52,500 £47,500 £45,250
Average salary % change year-on-year
+10.52% +4.97%
90% offered a salary of more than £33,500 £32,500 £31,500
10% offered a salary of more than £80,000 £62,500 £70,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Digital Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Reading

Digital Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Reading region.

Digital Marketing Salary Trend in Reading

Digital Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Reading region over the 3 months to 2 October 2014.

Digital Marketing Salary Histogram in Reading

Digital Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 2 October 2014, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 41 (100.00%) Marketing
2 20 (48.78%) Telecoms
3 19 (46.34%) Finance
4 16 (39.02%) Manufacturing
4 16 (39.02%) Electronics
4 16 (39.02%) Business Intelligence
4 16 (39.02%) DTV
4 16 (39.02%) SAP
4 16 (39.02%) SAP Oil and Gas
4 16 (39.02%) Programme Management
5 10 (24.39%) SEO
5 10 (24.39%) Analytics
6 7 (17.07%) Project Management
6 7 (17.07%) HTML
6 7 (17.07%) JavaScript
6 7 (17.07%) Degree
6 7 (17.07%) Social Media
7 6 (14.63%) Pay per click
7 6 (14.63%) Games
7 6 (14.63%) Salesforce.com
7 6 (14.63%) MS Excel
7 6 (14.63%) CRM
8 5 (12.20%) .NET
8 5 (12.20%) CSS
8 5 (12.20%) E-Commerce
8 5 (12.20%) Scrum
8 5 (12.20%) CMS
8 5 (12.20%) Agile Software Development
8 5 (12.20%) Google
8 5 (12.20%) Google Analytics

Digital Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 2 October 2014, IT jobs across the Reading region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (12.20%) CMS
2 3 (7.32%) Drupal
3 2 (4.88%) Umbraco
3 2 (4.88%) WordPress
3 2 (4.88%) SharePoint
3 2 (4.88%) MS Exchange
4 1 (2.44%) WebLogic
4 1 (2.44%) Sitecore CMS
4 1 (2.44%) Kentico
Applications
1 6 (14.63%) MS Excel
2 4 (9.76%) Photoshop
3 3 (7.32%) MS Project
3 3 (7.32%) MS PowerPoint
4 2 (4.88%) MS Office
Business Applications
1 16 (39.02%) SAP Oil and Gas
2 5 (12.20%) Google Analytics
3 2 (4.88%) WebTrends
3 2 (4.88%) Dynamics AX
Cloud Services
1 2 (4.88%) Microsoft Azure
1 2 (4.88%) Amazon AWS
1 2 (4.88%) Office 365
Communications & Networking
1 3 (7.32%) Firewall
2 2 (4.88%) VLAN
2 2 (4.88%) IPv4
2 2 (4.88%) IPv6
3 1 (2.44%) Broadband
3 1 (2.44%) SMS
3 1 (2.44%) Network Security
Database & Business Intelligence
1 2 (4.88%) SQL Server
2 1 (2.44%) Oracle Database
Development Applications
1 4 (9.76%) Subversion
1 4 (9.76%) Git (software)
General
1 41 (100.00%) Marketing
2 20 (48.78%) Telecoms
3 19 (46.34%) Finance
4 16 (39.02%) Electronics
4 16 (39.02%) Manufacturing
5 6 (14.63%) Games
6 4 (9.76%) Billing
7 3 (7.32%) Advertising
8 2 (4.88%) Retail
8 2 (4.88%) French Language
8 2 (4.88%) German Language
8 2 (4.88%) Italian Language
8 2 (4.88%) Spanish Language
9 1 (2.44%) Multimedia
9 1 (2.44%) Pharmaceutical
9 1 (2.44%) Law
Job Titles
1 9 (21.95%) Consultant
2 7 (17.07%) Account Manager
3 6 (14.63%) Pre Sales Engineer
4 5 (12.20%) Pre Sales Consultant
4 5 (12.20%) Developer
4 5 (12.20%) Sales Consultant
5 4 (9.76%) Web Developer
5 4 (9.76%) Administrator
5 4 (9.76%) Solutions Consultant
6 3 (7.32%) Marketing Executive
6 3 (7.32%) Front-End Developer
6 3 (7.32%) Salesforce.com Administrator
6 3 (7.32%) Digital Marketing Executive
6 3 (7.32%) Strategic Account Manager
6 3 (7.32%) Marketing Manager
7 2 (4.88%) Microsoft Consultant
7 2 (4.88%) Development Manager
7 2 (4.88%) Senior Manager
7 2 (4.88%) Front-End Web Developer
7 2 (4.88%) Software Development Manager
Libraries, Frameworks & Software Standards
1 7 (17.07%) HTML
2 5 (12.20%) .NET
2 5 (12.20%) CSS
2 5 (12.20%) jQuery
3 4 (9.76%) HTML5
3 4 (9.76%) CSS3
3 4 (9.76%) Ajax
4 3 (7.32%) JSP
5 2 (4.88%) ASP.NET
5 2 (4.88%) Sass
5 2 (4.88%) Semantic HTML
5 2 (4.88%) Twitter Bootstrap
Miscellaneous
1 16 (39.02%) DTV
2 7 (17.07%) Social Media
3 3 (7.32%) Analytical Skills
3 3 (7.32%) Mathematics
3 3 (7.32%) Computer Science
4 2 (4.88%) Management Information System
4 2 (4.88%) User Experience
5 1 (2.44%) NHS
Operating Systems
1 3 (7.32%) Windows
1 3 (7.32%) Linux
2 2 (4.88%) UNIX
3 1 (2.44%) VMS
Processes & Methodologies
1 16 (39.02%) Business Intelligence
1 16 (39.02%) Programme Management
2 10 (24.39%) SEO
2 10 (24.39%) Analytics
3 7 (17.07%) Project Management
4 6 (14.63%) CRM
4 6 (14.63%) Pay per click
5 5 (12.20%) Agile Software Development
5 5 (12.20%) Scrum
5 5 (12.20%) E-Commerce
5 5 (12.20%) Online Marketing
6 4 (9.76%) Viral Marketing
6 4 (9.76%) Social Media Marketing
7 3 (7.32%) Product Management
7 3 (7.32%) PRINCE2
7 3 (7.32%) Web Analytics
7 3 (7.32%) Continuous Integration
7 3 (7.32%) Migration
7 3 (7.32%) Service Delivery
7 3 (7.32%) Project Planning
Programming Languages
1 7 (17.07%) JavaScript
2 2 (4.88%) Perl
2 2 (4.88%) Python
2 2 (4.88%) Ruby
2 2 (4.88%) PowerShell
2 2 (4.88%) Bash Shell
2 2 (4.88%) Java
3 1 (2.44%) C#
3 1 (2.44%) C++
Qualifications
1 7 (17.07%) Degree
Quality Assurance & Compliance
1 1 (2.44%) QA
System Software
1 2 (4.88%) Active Directory
1 2 (4.88%) Xen
1 2 (4.88%) VMware Infrastructure
1 2 (4.88%) Hyper-V
Systems Management
1 1 (2.44%) Opsview
Vendors
1 16 (39.02%) SAP
2 6 (14.63%) Salesforce.com
3 5 (12.20%) Google
4 4 (9.76%) Microsoft
5 3 (7.32%) VMware
5 3 (7.32%) Huawei
5 3 (7.32%) HubSpot
6 2 (4.88%) Omniture
6 2 (4.88%) Coremetrics
6 2 (4.88%) Adobe
6 2 (4.88%) Citrix
6 2 (4.88%) ATG
6 2 (4.88%) IBM
7 1 (2.44%) Red Hat
7 1 (2.44%) Oracle
7 1 (2.44%) Sitecore
7 1 (2.44%) Ektron
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