The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank - 142 -
Permanent jobs citing Google Analytics 0 9 0
As % of all permanent IT jobs located in Reading - 0.35% -
As % of the Business Applications category - 6.12% -
Number of salaries quoted 0 8 0
Average salary - £25,000 -
UK excluding London average salary £31,750 £32,500 £35,000
% change year-on-year
-2.30% -7.14%
Google Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Reading region.

Business Applications Category
Reading
Permanent IT job ads with a match in the
Business Applications category
87 147 107
As % of all permanent IT jobs located in Reading 3.35% 5.77% 5.22%
Number of salaries quoted 55 128 59
Average salary £60,000 £52,500 £50,000
Average salary % change year-on-year
+14.28% +5.00%
90% offered a salary of more than £32,500 £32,500 £35,000
10% offered a salary of more than £66,500 £63,250 £70,000
UK excluding London average salary £50,000 £50,000 £48,000
% change year-on-year
- +4.16%

Google Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Reading region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Reading

Google Analytics
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Reading region.

Google Analytics Salary Trend in Reading

Google Analytics
Top 15 Related IT Skills in Reading

For the 6 months to 19 December 2014, IT jobs across the Reading region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 2 (100.00%) IBM
1 2 (100.00%) Adobe
1 2 (100.00%) Omniture
1 2 (100.00%) Google
1 2 (100.00%) Coremetrics
1 2 (100.00%) E-Commerce
1 2 (100.00%) Web Analytics
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Performance Management
1 2 (100.00%) Analytics
1 2 (100.00%) JavaScript
1 2 (100.00%) HTML
1 2 (100.00%) Ajax
1 2 (100.00%) WebTrends
1 2 (100.00%) Marketing

Google Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 19 December 2014, IT jobs across the Reading region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Business Applications
1 2 (100.00%) WebTrends
General
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Consultant
1 2 (100.00%) Solutions Consultant
Libraries, Frameworks & Software Standards
1 2 (100.00%) HTML
1 2 (100.00%) Ajax
Processes & Methodologies
1 2 (100.00%) E-Commerce
1 2 (100.00%) Web Analytics
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Performance Management
1 2 (100.00%) Analytics
Programming Languages
1 2 (100.00%) JavaScript
Vendors
1 2 (100.00%) IBM
1 2 (100.00%) Adobe
1 2 (100.00%) Omniture
1 2 (100.00%) Google
1 2 (100.00%) Coremetrics