The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Reading region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 28 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank - 147 139
Permanent jobs citing Google Analytics 0 1 5
As % of all permanent IT jobs located in Reading - 0.044% 0.21%
As % of the Cloud Services category - 0.36% 3.14%
Number of salaries quoted 0 1 5
Median salary - £42,500 £67,500
Median salary % change year-on-year
- -37.03%
UK excluding London median salary £32,500 £33,000 £30,000
% change year-on-year
-1.51% +10.00%
Google Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Reading region.

Cloud Services Category
Reading
Permanent IT job ads with a match in the
Cloud Services category
314 277 159
As % of all permanent IT jobs located in Reading 17.34% 12.27% 6.56%
Number of salaries quoted 290 177 122
Median salary £55,000 £47,500 £55,000
Median salary % change year-on-year
+15.78% -13.63%
90% offered a salary of more than £38,850 £35,000 £32,500
10% offered a salary of more than £70,000 £100,000 £75,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in Reading

The demand trend of job ads across the Reading region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Reading

Google Analytics
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Reading region.

Google Analytics Salary Trend in Reading

Google Analytics
Top 20 Related IT Skills in Reading

For the 6 months to 28 June 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Google Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Marketing
1 7 (100.00%) Social Media
1 7 (100.00%) Digital Marketing
1 7 (100.00%) Analytics
2 5 (71.43%) Business Intelligence
2 5 (71.43%) Agile Software Development
2 5 (71.43%) Digital Analytics
2 5 (71.43%) Data Analytics
3 2 (28.57%) Google Tag Manager
3 2 (28.57%) Web Analytics
3 2 (28.57%) SEO
3 2 (28.57%) Degree
3 2 (28.57%) Pay per click
3 2 (28.57%) Marketing Analytics
3 2 (28.57%) Tableau
3 2 (28.57%) Marketing Strategy
3 2 (28.57%) Link Building
4 1 (14.29%) User Experience
4 1 (14.29%) Optimizely

Google Analytics
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (28.57%) Google Tag Manager
General
1 7 (100.00%) Marketing
Job Titles
1 2 (28.57%) Analytics Manager
1 2 (28.57%) SEO Manager
2 1 (14.29%) Google Analytics Manager
Miscellaneous
1 7 (100.00%) Social Media
2 1 (14.29%) User Experience
Processes & Methodologies
1 7 (100.00%) Analytics
1 7 (100.00%) Digital Marketing
2 5 (71.43%) Agile Software Development
2 5 (71.43%) Business Intelligence
2 5 (71.43%) Data Analytics
2 5 (71.43%) Digital Analytics
3 2 (28.57%) Link Building
3 2 (28.57%) Marketing Analytics
3 2 (28.57%) Marketing Strategy
3 2 (28.57%) Pay per click
3 2 (28.57%) SEO
3 2 (28.57%) Web Analytics
Qualifications
1 2 (28.57%) Degree
Vendors
1 7 (100.00%) Google
2 2 (28.57%) Tableau
3 1 (14.29%) Optimizely