The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Apr 2015
Same period 2014 Same period 2013
Google Analytics
Rank 144 145 137
Rank change year-on-year
+1 -8
Permanent jobs citing Google Analytics 1 3 1
As % of all permanent IT jobs located in Reading 0.040% 0.12% 0.047%
As % of the Cloud Services category 0.36% 1.60% 0.80%
Number of salaries quoted 1 3 1
Average salary £22,500 £37,500 £36,500
Average salary % change year-on-year
-40.00% +2.73%
UK excluding London average salary £30,000 £30,500 £30,000
% change year-on-year
-1.63% +1.66%
Google Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Reading region.

Cloud Services Category
Reading
Permanent IT job ads with a match in the
Cloud Services category
274 187 125
As % of all permanent IT jobs located in Reading 11.08% 7.77% 5.82%
Number of salaries quoted 183 154 97
Average salary £52,500 £52,500 £47,500
Average salary % change year-on-year
- +10.52%
90% offered a salary of more than £34,000 £32,500 £32,500
10% offered a salary of more than £88,250 £77,500 £65,000
UK excluding London average salary £45,000 £43,000 £45,000
% change year-on-year
+4.65% -4.44%

Google Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Reading region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Reading

Google Analytics
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Reading region.

Google Analytics Salary Trend in Reading

Google Analytics
Top 27 Related IT Skills in Reading

For the 6 months to 27 April 2015, IT jobs across the Reading region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 6 (100.00%) HTML
1 6 (100.00%) CSS
1 6 (100.00%) Adobe
1 6 (100.00%) SEO
1 6 (100.00%) Google
1 6 (100.00%) Marketing
1 6 (100.00%) jQuery
1 6 (100.00%) Analytics
2 4 (66.67%) MailChimp
2 4 (66.67%) User Experience
2 4 (66.67%) E-Commerce
2 4 (66.67%) Web Analytics
2 4 (66.67%) Social Media
2 4 (66.67%) Data Protection
2 4 (66.67%) Graphic Design
3 3 (50.00%) HTML5
4 2 (33.33%) W3C
4 2 (33.33%) Linux
4 2 (33.33%) OOP
4 2 (33.33%) OO
4 2 (33.33%) Apache
4 2 (33.33%) JavaScript
4 2 (33.33%) PHP
4 2 (33.33%) MySQL
4 2 (33.33%) Joomla!
4 2 (33.33%) CakePHP
4 2 (33.33%) Online Marketing

Google Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 27 April 2015, IT jobs across the Reading region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (33.33%) Apache
1 2 (33.33%) Joomla!
Cloud Services
1 4 (66.67%) MailChimp
Database & Business Intelligence
1 2 (33.33%) MySQL
General
1 6 (100.00%) Marketing
Job Titles
1 5 (83.33%) Developer
2 4 (66.67%) Web Designer
2 4 (66.67%) Designer
3 3 (50.00%) Web Developer
4 2 (33.33%) Graduate
4 2 (33.33%) Junior
4 2 (33.33%) Junior Developer
4 2 (33.33%) PHP Developer
4 2 (33.33%) Graduate Developer
4 2 (33.33%) Junior PHP Developer
4 2 (33.33%) Graduate PHP Developer
Libraries, Frameworks & Software Standards
1 6 (100.00%) HTML
1 6 (100.00%) CSS
1 6 (100.00%) jQuery
2 3 (50.00%) HTML5
3 2 (33.33%) CakePHP
Miscellaneous
1 4 (66.67%) Graphic Design
1 4 (66.67%) Social Media
1 4 (66.67%) User Experience
2 2 (33.33%) W3C
Operating Systems
1 2 (33.33%) Linux
Processes & Methodologies
1 6 (100.00%) SEO
1 6 (100.00%) Analytics
2 4 (66.67%) E-Commerce
2 4 (66.67%) Web Analytics
2 4 (66.67%) Data Protection
3 2 (33.33%) Online Marketing
3 2 (33.33%) OOP
3 2 (33.33%) OO
Programming Languages
1 2 (33.33%) JavaScript
1 2 (33.33%) PHP
Vendors
1 6 (100.00%) Adobe
1 6 (100.00%) Google