The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Reading region.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 136 134 130
Rank change year-on-year
-2 -4
Permanent jobs citing Google Analytics 3 3 2
As % of all permanent IT jobs located in Reading 0.13% 0.13% 0.091%
As % of the Business Applications category 2.33% 3.00% 1.61%
Number of salaries quoted 3 3 2
Average salary £67,500 £35,000 £28,000
Average salary % change year-on-year
+92.85% +25.00%
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
Business Applications Category
Reading
Permanent IT job ads with a match in the
Business Applications category
129 100 124
As % of all permanent IT jobs located in Reading 5.39% 4.40% 5.67%
Number of salaries quoted 100 96 106
Average salary £65,000 £57,500 £55,000
Average salary % change year-on-year
+13.04% +4.54%
90% offered a salary of more than £50,000 £30,000 £35,050
10% offered a salary of more than £75,000 £62,500 £65,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -
Google Analytics
Berkshire

Google Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Reading region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Reading

Google Analytics
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Reading region.

Google Analytics Salary Trend in Reading

Google Analytics
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Google Analytics across the Reading region over the 3 months to 1 August 2014.

Google Analytics Salary Histogram in Reading

Google Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 1 August 2014, IT jobs across the Reading region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 6 (85.71%) HTML
2 6 (85.71%) JavaScript
3 5 (71.43%) Marketing
3 5 (71.43%) HTML5
4 4 (57.14%) Sass
4 4 (57.14%) Digital Marketing
4 4 (57.14%) Git (software)
4 4 (57.14%) Java
4 4 (57.14%) .NET
4 4 (57.14%) SEO
5 3 (42.86%) E-Commerce
5 3 (42.86%) Adobe
5 3 (42.86%) MySQL
5 3 (42.86%) PHP
5 3 (42.86%) CSS
5 3 (42.86%) Ajax
5 3 (42.86%) CSS3
6 2 (28.57%) Tableau
6 2 (28.57%) MVC
6 2 (28.57%) Responsive Web Design
6 2 (28.57%) Razor View Engine
6 2 (28.57%) Redis
6 2 (28.57%) KnockoutJS
6 2 (28.57%) Google Apps
6 2 (28.57%) Office 365
6 2 (28.57%) Social Media
6 2 (28.57%) Android
6 2 (28.57%) Heroku

Google Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 1 August 2014, IT jobs across the Reading region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (28.57%) nginx
1 2 (28.57%) SharePoint
2 1 (14.29%) IIS
2 1 (14.29%) Joomla!
2 1 (14.29%) CMS
Applications
1 2 (28.57%) Photoshop
2 1 (14.29%) MS Office
Business Applications
1 1 (14.29%) WebTrends
Cloud Services
1 2 (28.57%) Google Apps
1 2 (28.57%) Office 365
1 2 (28.57%) Heroku
1 2 (28.57%) Google App Engine
1 2 (28.57%) Amazon AWS
2 1 (14.29%) MailChimp
Communications & Networking
1 1 (14.29%) Intranet
1 1 (14.29%) SMS
Database & Business Intelligence
1 3 (42.86%) MySQL
2 2 (28.57%) Redis
2 2 (28.57%) Amazon Redshift
2 2 (28.57%) SQL Server
Development Applications
1 4 (57.14%) Git (software)
2 2 (28.57%) Cucumber
2 2 (28.57%) PhantomJS
2 2 (28.57%) Sinon.JS
2 2 (28.57%) Subversion
3 1 (14.29%) Dreamweaver
General
1 5 (71.43%) Marketing
2 2 (28.57%) Advertising
3 1 (14.29%) Local Government
Job Titles
1 2 (28.57%) Front-End Developer
1 2 (28.57%) Architect
1 2 (28.57%) Developer
1 2 (28.57%) Technical Architect
2 1 (14.29%) Web Developer
2 1 (14.29%) Consultant
2 1 (14.29%) Senior Manager
2 1 (14.29%) Administrator
2 1 (14.29%) Webmaster
2 1 (14.29%) Solutions Consultant
2 1 (14.29%) Digital Marketing Manager
2 1 (14.29%) Marketing Manager
2 1 (14.29%) Web Administrator
2 1 (14.29%) Front-End Web Developer
Libraries, Frameworks & Software Standards
1 6 (85.71%) HTML
2 5 (71.43%) HTML5
3 4 (57.14%) Sass
3 4 (57.14%) .NET
4 3 (42.86%) CSS
4 3 (42.86%) Ajax
4 3 (42.86%) CSS3
5 2 (28.57%) Razor View Engine
5 2 (28.57%) KnockoutJS
5 2 (28.57%) ASP.NET MVC 4
5 2 (28.57%) Twitter Bootstrap
5 2 (28.57%) Durandal
5 2 (28.57%) ASP.NET MVC
5 2 (28.57%) jQuery
5 2 (28.57%) JSON
5 2 (28.57%) Django
5 2 (28.57%) JSP
5 2 (28.57%) SOAP
5 2 (28.57%) XML
5 2 (28.57%) ASP.NET
Miscellaneous
1 2 (28.57%) Social Media
1 2 (28.57%) Open Source
2 1 (14.29%) Statistics
2 1 (14.29%) iPad
Operating Systems
1 2 (28.57%) Android
1 2 (28.57%) Apple iOS
1 2 (28.57%) Ubuntu
1 2 (28.57%) Debian
1 2 (28.57%) Mac OS X
Processes & Methodologies
1 7 (100.00%) Analytics
2 4 (57.14%) Digital Marketing
2 4 (57.14%) SEO
3 3 (42.86%) E-Commerce
4 2 (28.57%) MVC
4 2 (28.57%) Responsive Web Design
4 2 (28.57%) BDD
4 2 (28.57%) Web Analytics
4 2 (28.57%) TDD
4 2 (28.57%) Data Management
4 2 (28.57%) Time Management
4 2 (28.57%) Web Development
4 2 (28.57%) Enterprise Architecture
4 2 (28.57%) Search Engine Marketing
5 1 (14.29%) CRM
5 1 (14.29%) Performance Management
5 1 (14.29%) Information Architecture
5 1 (14.29%) Statistical Analysis
5 1 (14.29%) Pay per click
5 1 (14.29%) Marketing Strategy
Programming Languages
1 6 (85.71%) JavaScript
2 4 (57.14%) Java
3 3 (42.86%) PHP
4 2 (28.57%) VB
4 2 (28.57%) Delphi
Quality Assurance & Compliance
1 1 (14.29%) QA
Vendors
1 7 (100.00%) Google
2 3 (42.86%) Adobe
3 2 (28.57%) Tableau
3 2 (28.57%) Akamai
3 2 (28.57%) ATG
3 2 (28.57%) Cognos
3 2 (28.57%) Genesys
3 2 (28.57%) Salesforce.com
3 2 (28.57%) Microsoft
4 1 (14.29%) IBM
4 1 (14.29%) Coremetrics
4 1 (14.29%) Omniture
4 1 (14.29%) Facebook
4 1 (14.29%) Twitter