The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 128 138 146
Rank change year-on-year
+10 +8
Permanent jobs citing Google Analytics 15 6 4
As % of all permanent IT jobs located in Reading 0.72% 0.25% 0.18%
As % of the Cloud Services category 6.17% 3.92% 2.19%
Number of salaries quoted 13 6 4
Average salary £40,000 £40,000 £28,750
Average salary % change year-on-year
- +39.13%
UK excluding London average salary £33,750 £30,000 £34,000
% change year-on-year
+12.50% -11.76%
Google Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Reading region.

Cloud Services Category
Reading
Permanent IT job ads with a match in the
Cloud Services category
243 153 183
As % of all permanent IT jobs located in Reading 11.65% 6.44% 8.05%
Number of salaries quoted 209 128 139
Average salary £50,000 £50,000 £52,500
Average salary % change year-on-year
- -4.76%
90% offered a salary of more than £35,000 £32,500 £39,000
10% offered a salary of more than £65,000 £67,500 £90,000
UK excluding London average salary £45,000 £45,000 £43,000
% change year-on-year
- +4.65%

Google Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Reading region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Reading

Google Analytics
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Reading region.

Google Analytics Salary Trend in Reading

Google Analytics
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Google Analytics across the Reading region over the 3 months to 13 February 2016.

Google Analytics Salary Histogram in Reading

Google Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 13 February 2016, IT jobs across the Reading region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 17 (100.00%) Google
1 17 (100.00%) Analytics
2 16 (94.12%) Social Media
3 12 (70.59%) Marketing
4 11 (64.71%) Digital Marketing
5 10 (58.82%) SEO
6 6 (35.29%) Business Intelligence
6 6 (35.29%) Agile Software Development
6 6 (35.29%) Data Analytics
7 5 (29.41%) Driving Licence
7 5 (29.41%) Pay per click
8 4 (23.53%) Degree
9 3 (17.65%) Web Analytics
9 3 (17.65%) Advertising
9 3 (17.65%) HTML
9 3 (17.65%) JavaScript
9 3 (17.65%) CSS
10 2 (11.76%) Tableau
10 2 (11.76%) Marketing Strategy
10 2 (11.76%) Link Building
10 2 (11.76%) Google Tag Manager
10 2 (11.76%) Marketing Analytics
11 1 (5.88%) User Experience
11 1 (5.88%) Analytical Skills
11 1 (5.88%) Mobile App
11 1 (5.88%) Multivariate Testing
11 1 (5.88%) Customer Engagement
11 1 (5.88%) Apple iOS
11 1 (5.88%) Adobe Analytics
11 1 (5.88%) Blog

Google Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 13 February 2016, IT jobs across the Reading region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Cloud Services
1 2 (11.76%) Google Tag Manager
2 1 (5.88%) Adobe Analytics
General
1 12 (70.59%) Marketing
2 3 (17.65%) Advertising
3 1 (5.88%) Automotive
Job Titles
1 2 (11.76%) Consultant
1 2 (11.76%) SEO Consultant
1 2 (11.76%) SEO Manager
2 1 (5.88%) Content Manager
2 1 (5.88%) Digital Content Manager
2 1 (5.88%) Web Analytics Manager
2 1 (5.88%) Web Manager
Libraries, Frameworks & Software Standards
1 3 (17.65%) CSS
1 3 (17.65%) HTML
2 1 (5.88%) Ajax
Miscellaneous
1 16 (94.12%) Social Media
2 5 (29.41%) Driving Licence
3 1 (5.88%) Analytical Skills
3 1 (5.88%) Blog
3 1 (5.88%) Mobile App
3 1 (5.88%) User Experience
Operating Systems
1 1 (5.88%) Android
1 1 (5.88%) Apple iOS
Processes & Methodologies
1 17 (100.00%) Analytics
2 11 (64.71%) Digital Marketing
3 10 (58.82%) SEO
4 6 (35.29%) Agile Software Development
4 6 (35.29%) Business Intelligence
4 6 (35.29%) Data Analytics
5 5 (29.41%) Pay per click
6 3 (17.65%) Web Analytics
7 2 (11.76%) Link Building
7 2 (11.76%) Marketing Analytics
7 2 (11.76%) Marketing Strategy
8 1 (5.88%) Content Management
8 1 (5.88%) CRM
8 1 (5.88%) Customer Engagement
8 1 (5.88%) Email Marketing
8 1 (5.88%) Multivariate Testing
8 1 (5.88%) Web Development
Programming Languages
1 3 (17.65%) JavaScript
2 1 (5.88%) SQL
Qualifications
1 4 (23.53%) Degree
Vendors
1 17 (100.00%) Google
2 2 (11.76%) Tableau
3 1 (5.88%) Adobe