The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 1 May 2016 with a comparison to the same period in the previous 2 years.

3 months to
1 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 135 153 142
Rank change year-on-year
+18 -11
Permanent jobs citing Google Analytics 1 1 4
As % of all permanent IT jobs located in Reading 0.053% 0.040% 0.16%
As % of the Cloud Services category 0.38% 0.37% 2.15%
Number of salaries quoted 1 1 4
Average salary £40,000 £22,500 £38,250
Average salary % change year-on-year
+77.77% -41.17%
UK excluding London average salary £32,500 £30,000 £30,500
% change year-on-year
+8.33% -1.63%
Google Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Reading region.

Cloud Services Category
Reading
Permanent IT job ads with a match in the
Cloud Services category
264 269 186
As % of all permanent IT jobs located in Reading 13.95% 10.85% 7.64%
Number of salaries quoted 249 178 152
Average salary £51,500 £52,500 £55,000
Average salary % change year-on-year
-1.90% -4.54%
90% offered a salary of more than £37,500 £34,000 £32,500
10% offered a salary of more than £65,000 £67,500 £85,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Reading region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Reading

Google Analytics
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Reading region.

Google Analytics Salary Trend in Reading

Google Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 1 May 2016, IT jobs across the Reading region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 15 (100.00%) Google
1 15 (100.00%) Analytics
2 14 (93.33%) Social Media
3 10 (66.67%) Marketing
4 9 (60.00%) Digital Marketing
5 8 (53.33%) SEO
5 8 (53.33%) Digital Analytics
6 6 (40.00%) Data Analytics
6 6 (40.00%) Business Intelligence
6 6 (40.00%) Agile Software Development
7 5 (33.33%) Driving Licence
8 3 (20.00%) Web Analytics
8 3 (20.00%) Pay per click
9 2 (13.33%) Degree
9 2 (13.33%) Tableau
9 2 (13.33%) Marketing Strategy
9 2 (13.33%) Link Building
9 2 (13.33%) Marketing Analytics
9 2 (13.33%) Google Tag Manager
10 1 (6.67%) Optimizely
10 1 (6.67%) User Experience
10 1 (6.67%) Analytical Skills
10 1 (6.67%) Mobile App
10 1 (6.67%) Apple iOS
10 1 (6.67%) Adobe Analytics
10 1 (6.67%) Multivariate Testing
10 1 (6.67%) Customer Engagement
10 1 (6.67%) Blog
10 1 (6.67%) Email Marketing
10 1 (6.67%) Android

Google Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 1 May 2016, IT jobs across the Reading region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Cloud Services
1 2 (13.33%) Google Tag Manager
2 1 (6.67%) Adobe Analytics
General
1 10 (66.67%) Marketing
2 1 (6.67%) Advertising
2 1 (6.67%) Automotive
Job Titles
1 3 (20.00%) Analytics Manager
2 2 (13.33%) SEO Manager
3 1 (6.67%) Content Manager
3 1 (6.67%) Digital Content Manager
3 1 (6.67%) Web Analytics Manager
3 1 (6.67%) Web Manager
Libraries, Frameworks & Software Standards
1 1 (6.67%) Ajax
1 1 (6.67%) CSS
1 1 (6.67%) HTML
Miscellaneous
1 14 (93.33%) Social Media
2 5 (33.33%) Driving Licence
3 1 (6.67%) Analytical Skills
3 1 (6.67%) Blog
3 1 (6.67%) Mobile App
3 1 (6.67%) User Experience
Operating Systems
1 1 (6.67%) Android
1 1 (6.67%) Apple iOS
Processes & Methodologies
1 15 (100.00%) Analytics
2 9 (60.00%) Digital Marketing
3 8 (53.33%) Digital Analytics
3 8 (53.33%) SEO
4 6 (40.00%) Agile Software Development
4 6 (40.00%) Business Intelligence
4 6 (40.00%) Data Analytics
5 3 (20.00%) Pay per click
5 3 (20.00%) Web Analytics
6 2 (13.33%) Link Building
6 2 (13.33%) Marketing Analytics
6 2 (13.33%) Marketing Strategy
7 1 (6.67%) Content Management
7 1 (6.67%) CRM
7 1 (6.67%) Customer Engagement
7 1 (6.67%) Email Marketing
7 1 (6.67%) Multivariate Testing
7 1 (6.67%) Web Development
Programming Languages
1 1 (6.67%) JavaScript
1 1 (6.67%) SQL
Qualifications
1 2 (13.33%) Degree
Vendors
1 15 (100.00%) Google
2 2 (13.33%) Tableau
3 1 (6.67%) Adobe
3 1 (6.67%) Optimizely