The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Reading region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 25 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank - 145 137
Permanent jobs citing Google Analytics 0 1 4
As % of all permanent IT jobs located in Reading - 0.044% 0.17%
As % of the Cloud Services category - 0.35% 2.58%
Number of salaries quoted 0 1 4
Median salary - £42,500 £67,500
Median salary % change year-on-year
- -37.03%
UK excluding London median salary £32,000 £32,500 £31,750
% change year-on-year
-1.53% +2.36%
Google Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Reading region.

Cloud Services Category
Reading
Permanent IT job ads with a match in the
Cloud Services category
285 284 155
As % of all permanent IT jobs located in Reading 15.82% 12.53% 6.62%
Number of salaries quoted 251 170 117
Median salary £55,000 £45,000 £63,750
Median salary % change year-on-year
+22.22% -29.41%
90% offered a salary of more than £39,250 £35,000 £43,600
10% offered a salary of more than £70,000 £105,000 £70,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in Reading

The demand trend of job ads across the Reading region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Reading

Google Analytics
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Reading region.

Google Analytics Salary Trend in Reading

Google Analytics
Top 10 Related IT Skills in Reading

For the 6 months to 25 July 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Google Analytics.

1 2 (100.00%) Business Intelligence
1 2 (100.00%) Agile Software Development
1 2 (100.00%) Google
1 2 (100.00%) Marketing
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Social Media
1 2 (100.00%) Data Analytics
1 2 (100.00%) Analytics
1 2 (100.00%) Digital Analytics
1 2 (100.00%) Actionable Insight

Google Analytics
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 2 (100.00%) Marketing
Miscellaneous
1 2 (100.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Actionable Insight
1 2 (100.00%) Agile Software Development
1 2 (100.00%) Analytics
1 2 (100.00%) Business Intelligence
1 2 (100.00%) Data Analytics
1 2 (100.00%) Digital Analytics
1 2 (100.00%) Digital Marketing
Vendors
1 2 (100.00%) Google