The table below looks at the statistics for SEO skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 20 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
20 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 65 80 98
Rank change year-on-year
+15 +18
Contract jobs citing SEO 4 4 1
As % of all contract IT jobs located in Reading 0.47% 0.37% 0.076%
As % of the Processes & Methodologies category 0.72% 0.52% 0.11%
Number of daily rates quoted 1 3 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£443 £385 £300
Average daily rate % change year-on-year
+14.93% +28.33%
UK excluding London average daily rate £308 £325 £315
% change year-on-year
-5.38% +3.17%
Number of hourly rates quoted 1 0 0
Average hourly rate £16.00 - -
UK excluding London average hourly rate £21.75 £32.50 £18.00
% change year-on-year
-33.07% +80.55%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
555 775 885
As % of all contract IT jobs located in Reading 65.68% 70.78% 67.20%
Number of daily rates quoted 334 418 252
Average daily rate £425 £350 £350
Average daily rate % change year-on-year
+21.42% -
90% offered a daily rate of more than £275 £212 £205
10% offered a daily rate of more than £570 £475 £500
UK excluding London average daily rate £375 £363 £368
% change year-on-year
+3.44% -1.36%
Number of hourly rates quoted 9 20 15
Average hourly rate £27.83 £17.50 £20.00
Average hourly rate % change year-on-year
+59.02% -12.50%
90% offered a hourly rate of more than £16.50 £13.00 £12.00
10% offered a hourly rate of more than £59.00 £33.10 £24.10
UK excluding London average hourly rate £25.00 £29.00 £27.50
% change year-on-year
-13.79% +5.45%

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Reading region.

SEO Daily Rate Trend in Reading

SEO
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Reading region.

SEO Hourly Rate Trend in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 20 October 2014, IT contractor jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 10 (90.91%) HTML
2 9 (81.82%) JavaScript
3 8 (72.73%) CSS
4 7 (63.64%) Project Management
4 7 (63.64%) Analytics
5 6 (54.55%) Marketing
5 6 (54.55%) Web Analytics
5 6 (54.55%) jQuery
6 5 (45.45%) HTML5
6 5 (45.45%) Agile Software Development
6 5 (45.45%) C#
6 5 (45.45%) .NET
7 4 (36.36%) ASP.NET
7 4 (36.36%) XML
7 4 (36.36%) XSLT
7 4 (36.36%) Windows
7 4 (36.36%) Ajax
7 4 (36.36%) MVC
7 4 (36.36%) Social Media
7 4 (36.36%) Microsoft Azure
7 4 (36.36%) Web Development
7 4 (36.36%) .NET Framework
8 3 (27.27%) Omniture
8 3 (27.27%) Wiki
8 3 (27.27%) Digital Marketing
8 3 (27.27%) WebTrends
8 3 (27.27%) SharePoint
8 3 (27.27%) DNS
8 3 (27.27%) IIS
8 3 (27.27%) Visual Studio

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 20 October 2014, IT contractor jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (27.27%) IIS
1 3 (27.27%) SharePoint
2 1 (9.09%) CMS
2 1 (9.09%) Drupal
Applications
1 1 (9.09%) Photoshop
Business Applications
1 3 (27.27%) WebTrends
2 1 (9.09%) Google Analytics
Cloud Services
1 4 (36.36%) Microsoft Azure
Communications & Networking
1 3 (27.27%) DNS
Database & Business Intelligence
1 1 (9.09%) MySQL
1 1 (9.09%) PostgreSQL
Development Applications
1 3 (27.27%) Visual Studio
2 1 (9.09%) Subversion
2 1 (9.09%) Git (software)
General
1 6 (54.55%) Marketing
Job Titles
1 7 (63.64%) Developer
1 7 (63.64%) Web Developer
2 3 (27.27%) Front-End Developer
2 3 (27.27%) Front-End Web Developer
3 1 (9.09%) Senior Front-End Developer
3 1 (9.09%) Senior Developer
3 1 (9.09%) Programmer
3 1 (9.09%) Senior Web Developer
3 1 (9.09%) Senior Programmer
3 1 (9.09%) Web Programmer
3 1 (9.09%) Website Editor
Libraries, Frameworks & Software Standards
1 10 (90.91%) HTML
2 8 (72.73%) CSS
3 6 (54.55%) jQuery
4 5 (45.45%) HTML5
4 5 (45.45%) .NET
5 4 (36.36%) ASP.NET
5 4 (36.36%) XML
5 4 (36.36%) XSLT
5 4 (36.36%) Ajax
5 4 (36.36%) .NET Framework
6 2 (18.18%) ASP.NET MVC
6 2 (18.18%) ASP.NET MVC 3
7 1 (9.09%) Sass
7 1 (9.09%) AngularJS
7 1 (9.09%) OOCSS
7 1 (9.09%) Apache Cordova
7 1 (9.09%) CSS3
7 1 (9.09%) COM
Miscellaneous
1 4 (36.36%) Social Media
2 3 (27.27%) Wiki
3 1 (9.09%) Blog
3 1 (9.09%) Open Source
3 1 (9.09%) Digital Media
3 1 (9.09%) Copywriting
Operating Systems
1 4 (36.36%) Windows
Processes & Methodologies
1 7 (63.64%) Project Management
1 7 (63.64%) Analytics
2 6 (54.55%) Web Analytics
3 5 (45.45%) Agile Software Development
4 4 (36.36%) Web Development
4 4 (36.36%) MVC
5 3 (27.27%) Digital Marketing
6 2 (18.18%) Online Marketing
6 2 (18.18%) Search Engine Marketing
6 2 (18.18%) Statistical Analysis
7 1 (9.09%) OO
7 1 (9.09%) B2B
7 1 (9.09%) B2C
7 1 (9.09%) Responsive Web Design
7 1 (9.09%) Multivariate Testing
7 1 (9.09%) Coaching
Programming Languages
1 9 (81.82%) JavaScript
2 5 (45.45%) C#
3 2 (18.18%) PHP
4 1 (9.09%) Python
Vendors
1 3 (27.27%) Omniture
2 2 (18.18%) Microsoft
3 1 (9.09%) Google
3 1 (9.09%) Akamai
3 1 (9.09%) Twitter