The table below looks at the statistics for SEO skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 69 84 86
Rank change year-on-year
+15 +2
Contract jobs citing SEO 2 5 1
As % of all contract IT jobs located in Reading 0.22% 0.45% 0.086%
As % of the Processes & Methodologies category 0.34% 0.66% 0.13%
Number of daily rates quoted 1 0 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£443 - £300
UK excluding London average daily rate £310 £323 £300
% change year-on-year
-3.87% +7.50%
Number of hourly rates quoted 1 0 0
Average hourly rate £16.00 - -
UK excluding London average hourly rate £29.25 £32.50 £16.50
% change year-on-year
-10.00% +96.96%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
587 760 774
As % of all contract IT jobs located in Reading 64.86% 68.90% 66.55%
Number of daily rates quoted 362 395 264
Average daily rate £413 £375 £340
Average daily rate % change year-on-year
+10.00% +10.29%
90% offered a daily rate of more than £290 £225 £190
10% offered a daily rate of more than £563 £528 £493
UK excluding London average daily rate £388 £365 £365
% change year-on-year
+6.16% -
Number of hourly rates quoted 6 16 26
Average hourly rate £27.83 £15.25 £17.50
Average hourly rate % change year-on-year
+82.49% -12.85%
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Reading region.

SEO Daily Rate Trend in Reading

SEO
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Reading region.

SEO Hourly Rate Trend in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 19 December 2014, IT contractor jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 6 (85.71%) HTML
2 5 (71.43%) JavaScript
2 5 (71.43%) CSS
2 5 (71.43%) jQuery
3 4 (57.14%) HTML5
3 4 (57.14%) Project Management
3 4 (57.14%) Agile Software Development
4 3 (42.86%) MVC
4 3 (42.86%) C#
4 3 (42.86%) XML
4 3 (42.86%) XSLT
4 3 (42.86%) Windows
4 3 (42.86%) .NET
4 3 (42.86%) ASP.NET
4 3 (42.86%) Social Media
4 3 (42.86%) Analytics
4 3 (42.86%) Ajax
4 3 (42.86%) Web Analytics
4 3 (42.86%) Microsoft Azure
4 3 (42.86%) Marketing
4 3 (42.86%) Web Development
4 3 (42.86%) .NET Framework
5 2 (28.57%) Wiki
5 2 (28.57%) Omniture
5 2 (28.57%) Digital Marketing
5 2 (28.57%) IIS
5 2 (28.57%) Visual Studio
5 2 (28.57%) SharePoint
5 2 (28.57%) DNS
5 2 (28.57%) Microsoft

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 19 December 2014, IT contractor jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (28.57%) IIS
1 2 (28.57%) SharePoint
2 1 (14.29%) CMS
2 1 (14.29%) Drupal
Applications
1 1 (14.29%) Photoshop
Business Applications
1 2 (28.57%) WebTrends
Cloud Services
1 3 (42.86%) Microsoft Azure
Communications & Networking
1 2 (28.57%) DNS
Database & Business Intelligence
1 1 (14.29%) PostgreSQL
1 1 (14.29%) MySQL
Development Applications
1 2 (28.57%) Visual Studio
2 1 (14.29%) Subversion
2 1 (14.29%) Git (software)
General
1 3 (42.86%) Marketing
Job Titles
1 5 (71.43%) Developer
1 5 (71.43%) Web Developer
2 3 (42.86%) Front-End Developer
2 3 (42.86%) Front-End Web Developer
3 1 (14.29%) Senior Developer
3 1 (14.29%) Programmer
3 1 (14.29%) Senior Web Developer
3 1 (14.29%) Senior Programmer
3 1 (14.29%) Web Programmer
3 1 (14.29%) Senior Front-End Developer
3 1 (14.29%) Website Editor
Libraries, Frameworks & Software Standards
1 6 (85.71%) HTML
2 5 (71.43%) CSS
2 5 (71.43%) jQuery
3 4 (57.14%) HTML5
4 3 (42.86%) XML
4 3 (42.86%) XSLT
4 3 (42.86%) .NET
4 3 (42.86%) ASP.NET
4 3 (42.86%) Ajax
4 3 (42.86%) .NET Framework
5 1 (14.29%) COM
5 1 (14.29%) Apache Cordova
5 1 (14.29%) CSS3
5 1 (14.29%) ASP.NET MVC 3
5 1 (14.29%) Sass
5 1 (14.29%) AngularJS
5 1 (14.29%) OOCSS
5 1 (14.29%) ASP.NET MVC
Miscellaneous
1 3 (42.86%) Social Media
2 2 (28.57%) Wiki
3 1 (14.29%) Digital Media
3 1 (14.29%) Open Source
3 1 (14.29%) Blog
3 1 (14.29%) Copywriting
Operating Systems
1 3 (42.86%) Windows
Processes & Methodologies
1 4 (57.14%) Project Management
1 4 (57.14%) Agile Software Development
2 3 (42.86%) MVC
2 3 (42.86%) Analytics
2 3 (42.86%) Web Analytics
2 3 (42.86%) Web Development
3 2 (28.57%) Digital Marketing
4 1 (14.29%) B2B
4 1 (14.29%) B2C
4 1 (14.29%) OO
4 1 (14.29%) Coaching
4 1 (14.29%) Responsive Web Design
Programming Languages
1 5 (71.43%) JavaScript
2 3 (42.86%) C#
3 1 (14.29%) Python
3 1 (14.29%) PHP
Vendors
1 2 (28.57%) Omniture
1 2 (28.57%) Microsoft
2 1 (14.29%) Akamai