The table below looks at the statistics for SEO skills in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 27 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 56 69 61
Rank change year-on-year
+13 -8
Contract jobs citing SEO 8 3 7
As % of all contract IT jobs located in Reading 1.01% 0.32% 0.78%
As % of the Processes & Methodologies category 1.29% 0.43% 1.06%
Number of daily rates quoted 4 2 1
Median daily rate £195 £200 £300
Median daily rate % change year-on-year
-2.50% -33.33%
UK excluding London median daily rate £325 £320 £300
% change year-on-year
+1.40% +6.66%
Number of hourly rates quoted 4 0 0
Median hourly rate £19.61 - -
UK excluding London median hourly rate £19.61 £32.00 £40.50
% change year-on-year
-38.71% -20.98%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
621 698 658
As % of all contract IT jobs located in Reading 78.71% 74.97% 73.77%
Number of daily rates quoted 364 412 301
Median daily rate £400 £400 £400
90% offered a daily rate of more than £260 £260 £285
10% offered a daily rate of more than £525 £539 £550
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 19 24 10
Median hourly rate £19.61 £21.55 £19.00
Median hourly rate % change year-on-year
-9.00% +13.42%
UK excluding London median hourly rate £30.00 £30.00 £26.98
% change year-on-year
- +11.21%

SEO
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Reading region.

SEO Daily Rate Trend in Reading

SEO
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Reading region.

SEO Hourly Rate Trend in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 27 July 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for SEO.

1 16 (100.00%) B2B
1 16 (100.00%) Pay per click
1 16 (100.00%) Marketing
1 16 (100.00%) Digital Marketing
1 16 (100.00%) SaaS
2 12 (75.00%) Marketo
2 12 (75.00%) Social Media
2 12 (75.00%) Digital Media
2 12 (75.00%) Brand Awareness
2 12 (75.00%) Marketing Automation
2 12 (75.00%) Data Acquisition
2 12 (75.00%) Online Marketing
2 12 (75.00%) Integrated Marketing
2 12 (75.00%) Email Marketing
2 12 (75.00%) Project Planning
2 12 (75.00%) Degree
2 12 (75.00%) German Language
2 12 (75.00%) Salesforce.com
3 4 (25.00%) MS PowerPoint
3 4 (25.00%) Google
3 4 (25.00%) HTML
3 4 (25.00%) MS Office
3 4 (25.00%) MS Excel
3 4 (25.00%) Internet
3 4 (25.00%) WebTrends
3 4 (25.00%) Manufacturing
3 4 (25.00%) Google Analytics
3 4 (25.00%) Internet Marketing
3 4 (25.00%) Tealium
3 4 (25.00%) Link Building

SEO
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 4 (25.00%) MS Excel
1 4 (25.00%) MS Office
1 4 (25.00%) MS PowerPoint
Business Applications
1 4 (25.00%) WebTrends
Cloud Services
1 16 (100.00%) SaaS
2 4 (25.00%) Google Analytics
Communications & Networking
1 4 (25.00%) Internet
General
1 16 (100.00%) Marketing
2 12 (75.00%) Brand Awareness
2 12 (75.00%) German Language
3 4 (25.00%) Manufacturing
Job Titles
1 5 (31.25%) Marketing Manager
2 4 (25.00%) Coordinator
3 3 (18.75%) Marketing Officer
4 2 (12.50%) Marketing Assistant
Libraries, Frameworks & Software Standards
1 4 (25.00%) HTML
Miscellaneous
1 12 (75.00%) Digital Media
1 12 (75.00%) Social Media
2 3 (18.75%) Clustering
Processes & Methodologies
1 16 (100.00%) B2B
1 16 (100.00%) Digital Marketing
1 16 (100.00%) Pay per click
2 12 (75.00%) Data Acquisition
2 12 (75.00%) Email Marketing
2 12 (75.00%) Integrated Marketing
2 12 (75.00%) Marketing Automation
2 12 (75.00%) Online Marketing
2 12 (75.00%) Project Planning
3 4 (25.00%) Analytics
3 4 (25.00%) Internet Marketing
3 4 (25.00%) Link Building
3 4 (25.00%) Mentoring
3 4 (25.00%) Website Architecture
Qualifications
1 12 (75.00%) Degree
Vendors
1 12 (75.00%) Marketo
1 12 (75.00%) Salesforce.com
2 4 (25.00%) Google
2 4 (25.00%) Tealium