The table below looks at the statistics for SEO skills in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 17 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
Berkshire / Reading
Rank - 74 70
Contract jobs citing SEO 0 1 1
As % of all contract IT jobs located in Reading - 0.11% 0.12%
As % of the Processes & Methodologies category - 0.14% 0.17%
Number of daily rates quoted 0 1 1
Median daily rate - £225 £443
Median daily rate % change year-on-year
- -49.15%
UK excluding London median daily rate £350 £375 £308
% change year-on-year
-6.66% +21.95%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £30.00 -
% change year-on-year
-28.33% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Contract IT job ads with a match in the
Processes & Methodologies category
597 730 593
As % of all contract IT jobs located in Reading 81.00% 79.26% 71.19%
Number of daily rates quoted 288 442 354
Median daily rate £425 £420 £410
Median daily rate % change year-on-year
+1.19% +2.43%
90% offered a daily rate of more than £296 £275 £290
10% offered a daily rate of more than £531 £520 £550
UK excluding London median daily rate £410 £400 £390
% change year-on-year
+2.50% +2.56%
Number of hourly rates quoted 15 29 6
Median hourly rate £55.00 £32.50 £27.83
Median hourly rate % change year-on-year
+69.23% +16.78%
90% offered a hourly rate of more than £14.50 £15.00 £18.50
10% offered a hourly rate of more than £55.65 £45.31 £50.39
UK excluding London median hourly rate £34.50 £39.00 £25.50
% change year-on-year
-11.53% +52.94%

SEO
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Reading region.

SEO Daily Rate Trend in Reading

SEO
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Reading region.

SEO Hourly Rate Trend in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 17 January 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for SEO.

1 2 (66.67%) B2B
1 2 (66.67%) Pay per click
1 2 (66.67%) Marketing
1 2 (66.67%) Digital Marketing
1 2 (66.67%) HTML
2 1 (33.33%) JavaScript
2 1 (33.33%) PHP
2 1 (33.33%) CSS
2 1 (33.33%) FTP
2 1 (33.33%) WordPress
2 1 (33.33%) Online Marketing
2 1 (33.33%) SaaS
2 1 (33.33%) Website Architecture
2 1 (33.33%) HTML5
2 1 (33.33%) Social Media
2 1 (33.33%) Digital Media
2 1 (33.33%) Link Building
2 1 (33.33%) AngularJS
2 1 (33.33%) Analytics
2 1 (33.33%) Marketo
2 1 (33.33%) Mentoring
2 1 (33.33%) User Experience
2 1 (33.33%) Brand Awareness
2 1 (33.33%) Front End Development
2 1 (33.33%) Marketing Automation
2 1 (33.33%) Data Acquisition
2 1 (33.33%) Wireframes
2 1 (33.33%) Integrated Marketing
2 1 (33.33%) Digital Media Management
2 1 (33.33%) Project Planning

SEO
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) WordPress
Cloud Services
1 1 (33.33%) SaaS
Communications & Networking
1 1 (33.33%) FTP
1 1 (33.33%) Internet
General
1 2 (66.67%) Marketing
2 1 (33.33%) Aerospace
2 1 (33.33%) Brand Awareness
2 1 (33.33%) German Language
2 1 (33.33%) Manufacturing
Job Titles
1 1 (33.33%) Coordinator
1 1 (33.33%) Developer
1 1 (33.33%) Front End Developer (Client-Side Developer)
1 1 (33.33%) Graduate
1 1 (33.33%) Graduate Developer
1 1 (33.33%) Graduate Front End Developer (Client-Side Developer)
1 1 (33.33%) Marketing Manager
1 1 (33.33%) UI Developer
1 1 (33.33%) UI/UX Developer
1 1 (33.33%) UX Developer
Libraries, Frameworks & Software Standards
1 2 (66.67%) HTML
2 1 (33.33%) AngularJS
2 1 (33.33%) CSS
2 1 (33.33%) HTML5
Miscellaneous
1 1 (33.33%) Clustering
1 1 (33.33%) Digital Media
1 1 (33.33%) Social Media
1 1 (33.33%) User Experience
Processes & Methodologies
1 2 (66.67%) B2B
1 2 (66.67%) Digital Marketing
1 2 (66.67%) Pay per click
2 1 (33.33%) Analytics
2 1 (33.33%) Data Acquisition
2 1 (33.33%) Digital Media Management
2 1 (33.33%) Email Marketing
2 1 (33.33%) Front End Development
2 1 (33.33%) Integrated Marketing
2 1 (33.33%) Internet Marketing
2 1 (33.33%) Link Building
2 1 (33.33%) Marketing Automation
2 1 (33.33%) Mentoring
2 1 (33.33%) Online Marketing
2 1 (33.33%) Project Planning
2 1 (33.33%) Web Development
2 1 (33.33%) Website Architecture
2 1 (33.33%) Wireframes
Programming Languages
1 1 (33.33%) JavaScript
1 1 (33.33%) PHP
Qualifications
1 1 (33.33%) Degree
Vendors
1 1 (33.33%) Google
1 1 (33.33%) Marketo
1 1 (33.33%) Salesforce.com