The table below looks at the statistics for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 25 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
25 Nov 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 146 103 122
Rank change year-on-year
-43 +19
Permanent jobs citing SEO 4 50 9
As % of all permanent IT jobs located in Reading 0.15% 1.93% 0.43%
As % of the Processes & Methodologies category 0.19% 2.47% 0.57%
Number of salaries quoted 4 43 7
Average salary £46,250 £50,000 £32,500
Average salary % change year-on-year
-7.50% +53.84%
90% offered a salary of more than £42,500 £25,000 £21,500
10% offered a salary of more than £50,000 £60,000 £61,000
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
2071 2023 1577
As % of all permanent IT jobs located in Reading 78.99% 78.08% 75.38%
Number of salaries quoted 1282 1566 1285
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £33,500 £32,500 £30,000
10% offered a salary of more than £75,000 £65,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 25 November 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 19 (70.37%) HTML
1 19 (70.37%) CSS
1 19 (70.37%) HTML5
2 18 (66.67%) JavaScript
2 18 (66.67%) Marketing
3 17 (62.96%) CSS3
4 16 (59.26%) jQuery
4 16 (59.26%) CMS
5 15 (55.56%) Photoshop
5 15 (55.56%) Drupal
6 13 (48.15%) Subversion
6 13 (48.15%) Git (software)
7 12 (44.44%) Responsive Web Design
7 12 (44.44%) PHP
8 9 (33.33%) XHTML
8 9 (33.33%) Dreamweaver
9 8 (29.63%) Project Management
9 8 (29.63%) MySQL
9 8 (29.63%) Digital Marketing
9 8 (29.63%) Time Management
10 7 (25.93%) Social Media
10 7 (25.93%) PostgreSQL
10 7 (25.93%) Web Development
10 7 (25.93%) .NET
10 7 (25.93%) Python
11 6 (22.22%) Pay per click
11 6 (22.22%) Analytics
12 5 (18.52%) WordPress
12 5 (18.52%) Online Marketing
12 5 (18.52%) Sass

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 25 November 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 16 (59.26%) CMS
2 15 (55.56%) Drupal
3 5 (18.52%) WordPress
4 2 (7.41%) Umbraco
5 1 (3.70%) Joomla!
5 1 (3.70%) Movable Type
5 1 (3.70%) Sitecore CMS
5 1 (3.70%) ExpressionEngine
5 1 (3.70%) Kentico
Applications
1 15 (55.56%) Photoshop
2 1 (3.70%) Adobe Illustrator
2 1 (3.70%) Adobe Creative Suite
Business Applications
1 1 (3.70%) Google Analytics
Communications & Networking
1 1 (3.70%) SMS
Database & Business Intelligence
1 8 (29.63%) MySQL
2 7 (25.93%) PostgreSQL
3 1 (3.70%) Relational Database
Development Applications
1 13 (48.15%) Subversion
1 13 (48.15%) Git (software)
2 9 (33.33%) Dreamweaver
3 2 (7.41%) Visual Studio
General
1 18 (66.67%) Marketing
2 4 (14.81%) Advertising
3 1 (3.70%) Games
3 1 (3.70%) Interactive Media
Job Titles
1 18 (66.67%) Developer
2 14 (51.85%) Web Developer
3 6 (22.22%) Front-End Developer
4 4 (14.81%) Designer
4 4 (14.81%) Web Designer
5 3 (11.11%) Marketing Executive
5 3 (11.11%) Digital Marketing Executive
5 3 (11.11%) Front-End Web Developer
6 2 (7.41%) Digital Project Manager
6 2 (7.41%) Senior Web Developer
6 2 (7.41%) Project Manager
6 2 (7.41%) Digital Marketing Manager
6 2 (7.41%) Web Manager
6 2 (7.41%) Senior Manager
6 2 (7.41%) Senior Developer
6 2 (7.41%) Marketing Manager
7 1 (3.70%) Web Editor
7 1 (3.70%) MySQL Developer
7 1 (3.70%) PHP Web Developer
7 1 (3.70%) Programmer
Libraries, Frameworks & Software Standards
1 19 (70.37%) HTML
1 19 (70.37%) CSS
1 19 (70.37%) HTML5
2 17 (62.96%) CSS3
3 16 (59.26%) jQuery
4 9 (33.33%) XHTML
5 7 (25.93%) .NET
6 5 (18.52%) ASP.NET
6 5 (18.52%) Sass
7 4 (14.81%) AngularJS
7 4 (14.81%) OOCSS
7 4 (14.81%) Apache Cordova
8 3 (11.11%) Ajax
9 1 (3.70%) JSON
9 1 (3.70%) Dojo
9 1 (3.70%) LAMP
9 1 (3.70%) XML
9 1 (3.70%) Flash
9 1 (3.70%) Twitter Bootstrap
9 1 (3.70%) LESS
Miscellaneous
1 7 (25.93%) Social Media
2 3 (11.11%) User Experience
3 2 (7.41%) Analytical Skills
3 2 (7.41%) Social Network
4 1 (3.70%) Open Source
4 1 (3.70%) Motion Graphics
4 1 (3.70%) W3C
4 1 (3.70%) Graphic Design
4 1 (3.70%) Animation
4 1 (3.70%) Video Editing
Processes & Methodologies
1 12 (44.44%) Responsive Web Design
2 8 (29.63%) Digital Marketing
2 8 (29.63%) Time Management
2 8 (29.63%) Project Management
3 7 (25.93%) Web Development
4 6 (22.22%) Pay per click
4 6 (22.22%) Analytics
5 5 (18.52%) OO
5 5 (18.52%) Online Marketing
6 4 (14.81%) Web Design
7 3 (11.11%) Agile Software Development
7 3 (11.11%) Direct Marketing
7 3 (11.11%) Product Management
7 3 (11.11%) Social Media Marketing
8 2 (7.41%) Marketing Analytics
8 2 (7.41%) Mentoring
8 2 (7.41%) Web Application Development
9 1 (3.70%) Marketing Strategy
9 1 (3.70%) Email Marketing
9 1 (3.70%) Content Management
Programming Languages
1 18 (66.67%) JavaScript
2 12 (44.44%) PHP
3 7 (25.93%) Python
4 1 (3.70%) Ruby
4 1 (3.70%) Perl
Qualifications
1 4 (14.81%) Degree
Quality Assurance & Compliance
1 1 (3.70%) QA
Vendors
1 3 (11.11%) HubSpot
2 2 (7.41%) Akamai
3 1 (3.70%) Facebook
3 1 (3.70%) Twitter
3 1 (3.70%) Adobe
3 1 (3.70%) Google
3 1 (3.70%) Sitecore
3 1 (3.70%) Ektron
Reading, Berkshire
Deanslist Limited
Salary: From £55,000 to £70,000 per annum + corporate benefits
Posted: 2 days ago