The table below looks at the statistics for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 6 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 126 123 137
Rank change year-on-year
-3 +14
Permanent jobs citing SEO 10 9 5
As % of all permanent IT jobs located in Reading 0.44% 0.41% 0.25%
As % of the Processes & Methodologies category 0.55% 0.53% 0.35%
Number of salaries quoted 10 9 5
Average salary £40,000 £60,500 £35,000
Average salary % change year-on-year
-33.88% +72.85%
90% offered a salary of more than £22,500 £31,000 £30,200
10% offered a salary of more than £42,000 £63,400 £44,500
UK excluding London average salary £32,500 £33,250 £31,000
% change year-on-year
-2.25% +7.25%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1825 1696 1447
As % of all permanent IT jobs located in Reading 80.79% 77.87% 72.68%
Number of salaries quoted 1257 1292 1179
Average salary £50,000 £49,500 £45,000
Average salary % change year-on-year
+1.01% +10.00%
90% offered a salary of more than £35,000 £32,500 £32,500
10% offered a salary of more than £75,000 £67,500 £67,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing SEO across the Reading region over the 3 months to 6 March 2015.

SEO Salary Histogram in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 6 March 2015, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 11 (84.62%) HTML
1 11 (84.62%) CSS
2 10 (76.92%) Marketing
2 10 (76.92%) jQuery
3 8 (61.54%) Adobe
4 7 (53.85%) Google
4 7 (53.85%) Analytics
5 6 (46.15%) Google Analytics
5 6 (46.15%) HTML5
5 6 (46.15%) JavaScript
6 5 (38.46%) PHP
6 5 (38.46%) E-Commerce
6 5 (38.46%) OO
6 5 (38.46%) Social Media
6 5 (38.46%) Graphic Design
6 5 (38.46%) Web Analytics
6 5 (38.46%) User Experience
7 4 (30.77%) MailChimp
7 4 (30.77%) Joomla!
7 4 (30.77%) Data Protection
7 4 (30.77%) MySQL
8 3 (23.08%) Photoshop
8 3 (23.08%) OOP
8 3 (23.08%) W3C
8 3 (23.08%) Project Management
8 3 (23.08%) Digital Marketing
8 3 (23.08%) Git (software)
8 3 (23.08%) CSS3
8 3 (23.08%) Subversion
8 3 (23.08%) Online Marketing

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 6 March 2015, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (30.77%) Joomla!
2 2 (15.38%) Drupal
2 2 (15.38%) Apache
2 2 (15.38%) CMS
2 2 (15.38%) WordPress
3 1 (7.69%) Umbraco
Applications
1 3 (23.08%) Photoshop
Business Applications
1 6 (46.15%) Google Analytics
Cloud Services
1 4 (30.77%) MailChimp
Communications & Networking
1 1 (7.69%) Internet
Database & Business Intelligence
1 4 (30.77%) MySQL
2 1 (7.69%) PostgreSQL
Development Applications
1 3 (23.08%) Subversion
1 3 (23.08%) Git (software)
General
1 10 (76.92%) Marketing
2 1 (7.69%) Telecoms
2 1 (7.69%) Finance
2 1 (7.69%) Advertising
2 1 (7.69%) Banking
Job Titles
1 9 (69.23%) Developer
2 5 (38.46%) Web Designer
2 5 (38.46%) Designer
3 4 (30.77%) Web Developer
4 3 (23.08%) Graduate
4 3 (23.08%) Junior
4 3 (23.08%) Junior Developer
4 3 (23.08%) PHP Developer
4 3 (23.08%) Graduate Developer
4 3 (23.08%) Junior PHP Developer
4 3 (23.08%) Graduate PHP Developer
5 1 (7.69%) SEO Specialist
5 1 (7.69%) SEO Analyst
5 1 (7.69%) Drupal Developer
5 1 (7.69%) Front-End Developer
5 1 (7.69%) Web Manager
5 1 (7.69%) Research Analyst
5 1 (7.69%) Analyst
5 1 (7.69%) Senior Manager
5 1 (7.69%) Senior Developer
Libraries, Frameworks & Software Standards
1 11 (84.62%) HTML
1 11 (84.62%) CSS
2 10 (76.92%) jQuery
3 6 (46.15%) HTML5
4 3 (23.08%) CSS3
5 2 (15.38%) Sass
5 2 (15.38%) CakePHP
5 2 (15.38%) AngularJS
5 2 (15.38%) OOCSS
5 2 (15.38%) Apache Cordova
6 1 (7.69%) .NET
6 1 (7.69%) ASP.NET
6 1 (7.69%) Ember.js
Miscellaneous
1 5 (38.46%) Graphic Design
1 5 (38.46%) Social Media
1 5 (38.46%) User Experience
2 3 (23.08%) W3C
3 1 (7.69%) Smartphone
Operating Systems
1 2 (15.38%) Linux
Processes & Methodologies
1 7 (53.85%) Analytics
2 5 (38.46%) OO
2 5 (38.46%) E-Commerce
2 5 (38.46%) Web Analytics
3 4 (30.77%) Data Protection
4 3 (23.08%) Online Marketing
4 3 (23.08%) Digital Marketing
4 3 (23.08%) OOP
4 3 (23.08%) Project Management
5 2 (15.38%) Agile Software Development
5 2 (15.38%) Email Marketing
5 2 (15.38%) Responsive Web Design
6 1 (7.69%) Mentoring
6 1 (7.69%) Web Development
6 1 (7.69%) Web Design
6 1 (7.69%) CRM
Programming Languages
1 6 (46.15%) JavaScript
2 5 (38.46%) PHP
3 1 (7.69%) Python
Vendors
1 8 (61.54%) Adobe
2 7 (53.85%) Google
3 1 (7.69%) Akamai
Reading
Computer Futures
Salary: £30000 - £40000 per annum
Posted: Yesterday
Reading, Berkshire
Go Partnership.
Salary: From £20,000 to £26,000 per annum
Posted: 4 days ago