The table below looks at the statistics for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 122 139 124
Rank change year-on-year
+17 -15
Permanent jobs citing SEO 17 7 18
As % of all permanent IT jobs located in Reading 0.80% 0.29% 0.80%
As % of the Processes & Methodologies category 0.94% 0.35% 0.98%
Number of salaries quoted 11 7 18
Average salary £32,500 £40,000 £60,000
Average salary % change year-on-year
-18.75% -33.33%
90% offered a salary of more than £24,200 £22,500 £25,000
10% offered a salary of more than £60,000 £40,000 £65,000
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1802 1999 1839
As % of all permanent IT jobs located in Reading 85.00% 84.24% 81.95%
Number of salaries quoted 1419 1339 1376
Average salary £50,000 £50,000 £49,500
Average salary % change year-on-year
- +1.01%
90% offered a salary of more than £32,500 £35,000 £32,000
10% offered a salary of more than £67,500 £67,500 £75,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing SEO across the Reading region over the 3 months to 5 February 2016.

SEO Salary Histogram in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 5 February 2016, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 22 (66.67%) HTML
1 22 (66.67%) CSS
2 19 (57.58%) JavaScript
3 17 (51.52%) jQuery
4 16 (48.48%) Sass
5 15 (45.45%) Social Media
5 15 (45.45%) AngularJS
6 14 (42.42%) Backbone.js
6 14 (42.42%) Git (software)
6 14 (42.42%) Agile Software Development
7 13 (39.39%) Analytics
8 12 (36.36%) User Experience
9 11 (33.33%) Google
10 10 (30.30%) Project Management
10 10 (30.30%) Photoshop
10 10 (30.30%) Marketing
10 10 (30.30%) Google Analytics
11 9 (27.27%) Digital Marketing
11 9 (27.27%) Ajax
11 9 (27.27%) HTML5
11 9 (27.27%) Responsive Web Design
12 8 (24.24%) React
12 8 (24.24%) Subversion
12 8 (24.24%) .NET
12 8 (24.24%) C#
12 8 (24.24%) ASP.NET
13 7 (21.21%) Web Services
13 7 (21.21%) MySQL
13 7 (21.21%) SQL Server
13 7 (21.21%) PHP

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 5 February 2016, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 7 (21.21%) Drupal
2 2 (6.06%) CMS
Applications
1 10 (30.30%) Photoshop
2 7 (21.21%) GIMP
3 3 (9.09%) Adobe Illustrator
4 2 (6.06%) Adobe Creative Suite
4 2 (6.06%) InDesign
Business Applications
1 1 (3.03%) Eloqua
Cloud Services
1 10 (30.30%) Google Analytics
2 2 (6.06%) Google Tag Manager
3 1 (3.03%) AdWords
3 1 (3.03%) IaaS
3 1 (3.03%) Microsoft Azure
Communications & Networking
1 1 (3.03%) HTTP
Database & Business Intelligence
1 7 (21.21%) MySQL
1 7 (21.21%) SQL Server
2 2 (6.06%) PostgreSQL
2 2 (6.06%) Redis
3 1 (3.03%) Big Data
Development Applications
1 14 (42.42%) Git (software)
2 8 (24.24%) Subversion
3 6 (18.18%) Jenkins
3 6 (18.18%) TeamCity
4 2 (6.06%) Dreamweaver
5 1 (3.03%) Grunt
5 1 (3.03%) gulp
5 1 (3.03%) Visual Studio
General
1 10 (30.30%) Marketing
2 5 (15.15%) Finance
3 3 (9.09%) Advertising
4 1 (3.03%) Brand Awareness
4 1 (3.03%) Retail
Job Titles
1 17 (51.52%) Developer
2 11 (33.33%) Web Developer
3 7 (21.21%) Front End Developer (Client-Side Developer)
4 3 (9.09%) SEO Manager
5 2 (6.06%) .NET Developer
5 2 (6.06%) .NET Web Developer
5 2 (6.06%) ASP.NET Developer
5 2 (6.06%) C# .NET Developer
5 2 (6.06%) C# ASP.NET Developer
5 2 (6.06%) C# Developer
5 2 (6.06%) Consultant
5 2 (6.06%) Designer
5 2 (6.06%) Digital Designer
5 2 (6.06%) Full Stack Web Developer
5 2 (6.06%) SEO Consultant
5 2 (6.06%) UI Developer
5 2 (6.06%) UI/UX Developer
5 2 (6.06%) UX Developer
5 2 (6.06%) Web UI Developer
5 2 (6.06%) Web UI/UX Developer
Libraries, Frameworks & Software Standards
1 22 (66.67%) CSS
1 22 (66.67%) HTML
2 17 (51.52%) jQuery
3 16 (48.48%) Sass
4 15 (45.45%) AngularJS
5 14 (42.42%) Backbone.js
6 9 (27.27%) Ajax
6 9 (27.27%) HTML5
7 8 (24.24%) .NET
7 8 (24.24%) ASP.NET
7 8 (24.24%) React
8 7 (21.21%) CSS3
8 7 (21.21%) Durandal
8 7 (21.21%) Ember.js
8 7 (21.21%) KnockoutJS
8 7 (21.21%) LESS
8 7 (21.21%) Web Services
9 5 (15.15%) Symfony
9 5 (15.15%) Twitter Bootstrap
10 2 (6.06%) XHTML
Miscellaneous
1 15 (45.45%) Social Media
2 12 (36.36%) User Experience
3 5 (15.15%) Driving Licence
4 3 (9.09%) Analytical Skills
5 2 (6.06%) Blog
6 1 (3.03%) FMCG
6 1 (3.03%) Social Network
Processes & Methodologies
1 14 (42.42%) Agile Software Development
2 13 (39.39%) Analytics
3 10 (30.30%) Project Management
4 9 (27.27%) Digital Marketing
4 9 (27.27%) Responsive Web Design
5 7 (21.21%) Front End Development
6 6 (18.18%) Pay per click
7 3 (9.09%) Link Building
8 2 (6.06%) B2B
8 2 (6.06%) Content Management
8 2 (6.06%) Email Marketing
8 2 (6.06%) Marketing Analytics
8 2 (6.06%) Marketing Strategy
8 2 (6.06%) Progressive Enhancement
8 2 (6.06%) Web Accessibility
8 2 (6.06%) Web Analytics
8 2 (6.06%) Web Development
9 1 (3.03%) B2C
9 1 (3.03%) Product Marketing
9 1 (3.03%) Time Management
Programming Languages
1 19 (57.58%) JavaScript
2 8 (24.24%) C#
3 7 (21.21%) PHP
4 3 (9.09%) Ruby
5 1 (3.03%) Java
Qualifications
1 5 (15.15%) Degree
Quality Assurance & Compliance
1 1 (3.03%) Data Quality
Systems Management
1 6 (18.18%) Ansible
Vendors
1 11 (33.33%) Google
2 5 (15.15%) Northgate
3 2 (6.06%) Adobe
3 2 (6.06%) Tableau
4 1 (3.03%) ATG
4 1 (3.03%) Facebook
4 1 (3.03%) Marketo
4 1 (3.03%) Salesforce.com
4 1 (3.03%) Trillium
Reading, Berkshire
Deanslist Limited
Salary: From £34,000 to £37,000 per annum + Bonus + Training budget + benefits
Posted: 6 days ago
Reading, Berkshire
Deanslist Limited
Salary: From £25,000 to £30,000 per annum + Bonus + Training budget + benefits
Posted: 6 days ago
Reading, Berkshire
Deanslist Limited
Salary: From £45,000 to £65,000 per annum + Bonus + Benefits
Posted: 6 days ago
Reading, Berkshire
Deanslist Limited
Salary: From £20,000 to £30,000 per annum + Bonus + Benefits
Posted: 6 days ago
Reading, Berkshire
Deanslist Limited
Salary: From £50,000 to £60,000 per annum + Bonus + Benefits
Posted: 6 days ago