The first table below looks at the demand for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Reading region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 128 111 106
Rank change year-on-year
-17 -5
Permanent jobs citing SEO 5 21 15
As % of all permanent IT jobs located in Reading 0.231% 0.928% 0.796%
As % of the Processes & Methodologies category 0.349% 1.298% 1.231%
Number of salaries quoted 5 20 15
Average salary £35,000 £45,000 £29,000
Average salary % change year-on-year
-22.22% +55.17%
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
All Processes & Methodologies
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1434 1618 1219
As % of all permanent IT jobs located in Reading 66.11% 71.47% 64.67%
Number of salaries quoted 1109 1364 958
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £70,000 £70,000 £63,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
Berkshire

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Reading SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

Reading SEO Salary Trend

SEO
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 11 (91.67%) HTML
2 10 (83.33%) JavaScript
2 10 (83.33%) CSS
3 8 (66.67%) jQuery
4 7 (58.33%) CMS
4 7 (58.33%) XML
5 6 (50.00%) Windows
5 6 (50.00%) .NET
5 6 (50.00%) SQL Server
5 6 (50.00%) PHP
5 6 (50.00%) Adobe
5 6 (50.00%) Marketing
6 5 (41.67%) Content Management
6 5 (41.67%) RESTful
6 5 (41.67%) ExpressionEngine
6 5 (41.67%) HTML5
6 5 (41.67%) Analytics
6 5 (41.67%) Microsoft
6 5 (41.67%) XHTML
6 5 (41.67%) MVC
6 5 (41.67%) MySQL
6 5 (41.67%) OOP
6 5 (41.67%) OO
6 5 (41.67%) Apache
6 5 (41.67%) UNIX
6 5 (41.67%) ASP.NET
7 4 (33.33%) Photoshop
7 4 (33.33%) SQL
7 4 (33.33%) C#
7 4 (33.33%) Adobe Illustrator

SEO
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 11 (91.67%) HTML
2 10 (83.33%) CSS
3 8 (66.67%) jQuery
4 7 (58.33%) XML
5 6 (50.00%) .NET
6 5 (41.67%) RESTful
6 5 (41.67%) HTML5
6 5 (41.67%) XHTML
6 5 (41.67%) ASP.NET
7 3 (25.00%) WCF
7 3 (25.00%) Symfony
7 3 (25.00%) CodeIgniter
7 3 (25.00%) CakePHP
7 3 (25.00%) Ajax
7 3 (25.00%) CSS3
7 3 (25.00%) FBML
7 3 (25.00%) Google Maps API
7 3 (25.00%) Web Services
7 3 (25.00%) Flash
8 2 (16.67%) XSLT
Application Platforms
1 7 (58.33%) CMS
2 5 (41.67%) ExpressionEngine
2 5 (41.67%) Apache
3 2 (16.67%) Tomcat
3 2 (16.67%) WordPress
3 2 (16.67%) Movable Type
3 2 (16.67%) Magento
3 2 (16.67%) Drupal
4 1 (8.333%) SharePoint Server
4 1 (8.333%) SharePoint
Applications
1 4 (33.33%) Photoshop
1 4 (33.33%) Adobe Illustrator
2 3 (25.00%) Fireworks
2 3 (25.00%) MS Excel
Business Applications
1 3 (25.00%) Google Analytics
2 2 (16.67%) Dynamics CRM
Communications & Networking
1 3 (25.00%) Internet
Database & Business Intelligence
1 6 (50.00%) SQL Server
2 5 (41.67%) MySQL
3 2 (16.67%) Oracle 9i
3 2 (16.67%) Oracle 10g
3 2 (16.67%) SQL Server 2008
3 2 (16.67%) SQL Server 2005
4 1 (8.333%) Business Intelligence Development Studio
Development Applications
1 3 (25.00%) Subversion
1 3 (25.00%) Git (software)
1 3 (25.00%) Visual Studio
2 2 (16.67%) Ant
2 2 (16.67%) JUnit
2 2 (16.67%) Eclipse
2 2 (16.67%) Team Foundation Server
2 2 (16.67%) Log4j
General
1 6 (50.00%) Marketing
2 1 (8.333%) Retail
Job Titles
1 9 (75.00%) Developer
2 4 (33.33%) Web Developer
3 3 (25.00%) PHP Developer
3 3 (25.00%) PHP Web Developer
3 3 (25.00%) PHP MySQL Developer
3 3 (25.00%) .NET Developer
4 2 (16.67%) Applications Support Analyst
4 2 (16.67%) Senior Developer
4 2 (16.67%) Support Analyst
4 2 (16.67%) Applications Support
4 2 (16.67%) Lead Developer
4 2 (16.67%) Analyst
4 2 (16.67%) Lead .NET Developer
5 1 (8.333%) Graphic Designer
5 1 (8.333%) SharePoint Developer
5 1 (8.333%) C# .NET Developer
5 1 (8.333%) Designer
5 1 (8.333%) Front-End Developer
5 1 (8.333%) Senior Front-End Developer
5 1 (8.333%) VB.NET Developer
Miscellaneous
1 4 (33.33%) Social Media
2 3 (25.00%) Graphic Design
2 3 (25.00%) W3C
3 2 (16.67%) Motion Graphics
3 2 (16.67%) Statistics
3 2 (16.67%) Video Editing
4 1 (8.333%) Mashup
Operating Systems
1 6 (50.00%) Windows
2 5 (41.67%) UNIX
3 3 (25.00%) Linux
4 2 (16.67%) Windows Server 2003
4 2 (16.67%) Windows Server 2008
5 1 (8.333%) Android
Processes & Methodologies
1 5 (41.67%) Content Management
1 5 (41.67%) Analytics
1 5 (41.67%) MVC
1 5 (41.67%) OOP
1 5 (41.67%) OO
2 4 (33.33%) Web Development
3 3 (25.00%) Email Marketing
3 3 (25.00%) Online Marketing
3 3 (25.00%) CRM
3 3 (25.00%) E-Commerce
3 3 (25.00%) OOD
3 3 (25.00%) Web Design
4 2 (16.67%) UML
4 2 (16.67%) Change Management
4 2 (16.67%) OWASP
4 2 (16.67%) Change Control
4 2 (16.67%) Web Analytics
5 1 (8.333%) Digital Marketing
5 1 (8.333%) TDD
5 1 (8.333%) Pay per click
Programming Languages
1 10 (83.33%) JavaScript
2 6 (50.00%) PHP
3 4 (33.33%) SQL
3 4 (33.33%) C#
4 3 (25.00%) PHP5
5 2 (16.67%) Perl
5 2 (16.67%) Java
5 2 (16.67%) Shell Script
6 1 (8.333%) VB6
6 1 (8.333%) T-SQL
6 1 (8.333%) VB
6 1 (8.333%) VB.NET
Quality Assurance & Compliance
1 4 (33.33%) SLA
2 3 (25.00%) WAI
Vendors
1 6 (50.00%) Adobe
2 5 (41.67%) Microsoft
3 4 (33.33%) Facebook
3 4 (33.33%) Twitter
4 3 (25.00%) Zend
4 3 (25.00%) Google
5 2 (16.67%) JBoss
5 2 (16.67%) Oracle
5 2 (16.67%) ATG
5 2 (16.67%) Sun
5 2 (16.67%) hybris
5 2 (16.67%) Percussion
Reading, South East
PHP Developer / Web Developer, Reading, £30,000-£40,000- OOP, MySQL, HTML, CSS, JSKey Words: PHP Developer, Web Developer, OOP, MVC, MySQL, HTML, CSS, Javascript, jQuery, RESTful, LinuxTop...
OPUS
Salary: GBP30000 to GBP40000 per annum
Posted: 18 May 2013
Reading, Berkshire
Strong knowledge of at least 1 programming language: Python, Java, C++, Perl or Shell scripting. Great Linux/UNIX systems knowledge... Keywords/SEO: Senior DevOps Engineer, Systems Engineer, Internet...
Deanslist Limited
Salary: From £60,000 to £70,000 per annum + benefits
Posted: 20 May 2013
Reading, Berkshire
Hands on skills with Perl / MySQL / bash... RHCE, RHCSA) or Cisco (e.g... Keywords / SEO: Linux Systems Engineer, Linux Engineer, Linux Systems Administrator, Red Hat, CentOS, Cloud, SaaS,...
Deanslist Limited
Salary: From £40,000 to £50,000 per annum + on-call + benefits
Posted: 20 May 2013