The first table below looks at the demand for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Reading region.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 112 120 104
Rank change year-on-year
+8 -16
Permanent jobs citing SEO 24 11 32
As % of all permanent IT jobs located in Reading 1.02% 0.48% 1.45%
As % of the Processes & Methodologies category 1.39% 0.69% 1.88%
Number of salaries quoted 20 10 32
Average salary £37,500 £45,000 £42,500
Average salary % change year-on-year
-16.66% +5.88%
90% offered a salary of more than £30,000 £33,700 £32,500
10% offered a salary of more than £55,500 £50,000 £45,000
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1724 1590 1699
As % of all permanent IT jobs located in Reading 73.17% 70.04% 76.95%
Number of salaries quoted 1177 1235 1439
Average salary £50,000 £46,000 £45,000
Average salary % change year-on-year
+8.69% +2.22%
90% offered a salary of more than £35,000 £34,000 £32,500
10% offered a salary of more than £80,000 £65,000 £70,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
SEO
Berkshire

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing SEO across the Reading region over the 3 months to 29 July 2014.

SEO Salary Histogram in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 29 July 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 22 (73.33%) CSS
2 21 (70.00%) Marketing
3 20 (66.67%) HTML
4 19 (63.33%) CSS3
5 18 (60.00%) jQuery
5 18 (60.00%) HTML5
5 18 (60.00%) JavaScript
6 15 (50.00%) PHP
6 15 (50.00%) Photoshop
6 15 (50.00%) Drupal
7 14 (46.67%) CMS
8 13 (43.33%) Responsive Web Design
9 12 (40.00%) Git (software)
9 12 (40.00%) MySQL
9 12 (40.00%) Subversion
10 11 (36.67%) Time Management
11 10 (33.33%) Dreamweaver
12 9 (30.00%) Digital Marketing
13 8 (26.67%) Web Development
13 8 (26.67%) Ajax
13 8 (26.67%) Project Management
13 8 (26.67%) OO
13 8 (26.67%) Social Media
13 8 (26.67%) Analytics
14 7 (23.33%) Python
14 7 (23.33%) XHTML
14 7 (23.33%) .NET
14 7 (23.33%) PostgreSQL
15 6 (20.00%) Degree
15 6 (20.00%) Twitter Bootstrap

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 29 July 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 15 (50.00%) Drupal
2 14 (46.67%) CMS
3 4 (13.33%) WordPress
4 1 (3.33%) Joomla!
4 1 (3.33%) IIS
Applications
1 15 (50.00%) Photoshop
2 2 (6.67%) Adobe Illustrator
2 2 (6.67%) InDesign
3 1 (3.33%) MS Office
Business Applications
1 4 (13.33%) Google Analytics
Cloud Services
1 2 (6.67%) CheetahMail
2 1 (3.33%) MailChimp
Communications & Networking
1 1 (3.33%) SMS
1 1 (3.33%) Intranet
Database & Business Intelligence
1 12 (40.00%) MySQL
2 7 (23.33%) PostgreSQL
3 4 (13.33%) Relational Database
Development Applications
1 12 (40.00%) Subversion
1 12 (40.00%) Git (software)
2 10 (33.33%) Dreamweaver
3 2 (6.67%) Visual Studio
General
1 21 (70.00%) Marketing
2 4 (13.33%) Interactive Media
3 2 (6.67%) Advertising
4 1 (3.33%) Games
4 1 (3.33%) Local Government
Job Titles
1 18 (60.00%) Developer
2 16 (53.33%) Web Developer
3 8 (26.67%) Front-End Developer
4 6 (20.00%) Front-End Web Developer
4 6 (20.00%) Designer
5 5 (16.67%) Web Designer
6 4 (13.33%) PHP Developer
6 4 (13.33%) MySQL Developer
6 4 (13.33%) PHP Web Developer
6 4 (13.33%) PHP MySQL Developer
6 4 (13.33%) PHP LAMP Developer
6 4 (13.33%) PHP Drupal Developer
6 4 (13.33%) LAMP Developer
7 3 (10.00%) Digital Project Manager
7 3 (10.00%) Project Manager
7 3 (10.00%) Senior Front-End Developer
7 3 (10.00%) Senior Web Developer
7 3 (10.00%) Senior Developer
8 2 (6.67%) Marketing Manager
8 2 (6.67%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 22 (73.33%) CSS
2 20 (66.67%) HTML
3 19 (63.33%) CSS3
4 18 (60.00%) jQuery
4 18 (60.00%) HTML5
5 8 (26.67%) Ajax
6 7 (23.33%) XHTML
6 7 (23.33%) .NET
7 6 (20.00%) Sass
7 6 (20.00%) Twitter Bootstrap
8 4 (13.33%) LAMP
8 4 (13.33%) OOCSS
9 2 (6.67%) ASP.NET
9 2 (6.67%) JSP
9 2 (6.67%) Apache Cordova
9 2 (6.67%) AngularJS
10 1 (3.33%) Semantic HTML
10 1 (3.33%) KnockoutJS
10 1 (3.33%) Dojo
Miscellaneous
1 8 (26.67%) Social Media
2 2 (6.67%) Social Network
3 1 (3.33%) Statistics
3 1 (3.33%) iPad
Processes & Methodologies
1 13 (43.33%) Responsive Web Design
2 11 (36.67%) Time Management
3 9 (30.00%) Digital Marketing
4 8 (26.67%) Web Development
4 8 (26.67%) OO
4 8 (26.67%) Project Management
4 8 (26.67%) Analytics
5 5 (16.67%) Web Design
5 5 (16.67%) Pay per click
6 4 (13.33%) E-Commerce
6 4 (13.33%) OOD
6 4 (13.33%) Online Marketing
7 3 (10.00%) Information Architecture
8 2 (6.67%) Web Application Development
8 2 (6.67%) Marketing Analytics
8 2 (6.67%) Social Media Marketing
8 2 (6.67%) Web Accessibility
8 2 (6.67%) Product Management
8 2 (6.67%) Direct Marketing
8 2 (6.67%) Search Engine Marketing
Programming Languages
1 18 (60.00%) JavaScript
2 15 (50.00%) PHP
3 7 (23.33%) Python
4 2 (6.67%) Java
Qualifications
1 6 (20.00%) Degree
Quality Assurance & Compliance
1 1 (3.33%) QA
Vendors
1 4 (13.33%) Google
2 2 (6.67%) Adobe
2 2 (6.67%) ATG
2 2 (6.67%) HubSpot
3 1 (3.33%) Akamai
3 1 (3.33%) Facebook
3 1 (3.33%) Twitter
Reading, Berkshire
Austin Fraser
Salary: £35000.00 - £50000.00 per annum + Bens
Posted: Yesterday
Reading, Berkshire
Deanslist Limited
Salary: From £30,000 to £60,000 per annum + excellent benefits
Posted: Yesterday
Reading, Berkshire
Deanslist Limited
Salary: From £20,000 to £30,000 per annum + corporate benefits
Posted: Yesterday
Reading, Berkshire
Deanslist Limited
Salary: From £30,000 to £40,000 per annum + corporate benefits
Posted: Yesterday
Reading, Berkshire
HAYS INFORMATION TECHNOLOGY
Salary: £30000.00 - £35000.00 per annum + Benefits
Posted: 5 days ago