The table below looks at the statistics for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 119 130 148
Rank change year-on-year
+11 +18
Permanent jobs citing SEO 3 22 3
As % of all permanent IT jobs located in Reading 0.18% 0.89% 0.11%
As % of the Processes & Methodologies category 0.22% 1.06% 0.14%
Number of salaries quoted 2 14 3
Median salary £38,750 £32,500 £50,000
Median salary % change year-on-year
+19.23% -35.00%
UK excluding London median salary £35,000 £35,000 £32,000
% change year-on-year
- +9.37%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1391 2082 2213
As % of all permanent IT jobs located in Reading 85.13% 84.53% 84.56%
Number of salaries quoted 991 1678 1350
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £35,000 £33,500
10% offered a salary of more than £70,000 £75,000 £67,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Reading

The demand trend of job ads across the Reading region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 7 December 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for SEO.

1 3 (60.00%) HTML
1 3 (60.00%) JavaScript
1 3 (60.00%) CSS
1 3 (60.00%) Marketing
1 3 (60.00%) Git (software)
2 2 (40.00%) Email Marketing
2 2 (40.00%) Digital Marketing
2 2 (40.00%) jQuery
2 2 (40.00%) Degree
2 2 (40.00%) Banking
2 2 (40.00%) Web Services
2 2 (40.00%) VB.NET
2 2 (40.00%) .NET
2 2 (40.00%) Telecoms
2 2 (40.00%) Finance
2 2 (40.00%) C#
2 2 (40.00%) ASP.NET
2 2 (40.00%) Social Media
2 2 (40.00%) AngularJS
2 2 (40.00%) Computer Science
2 2 (40.00%) Pay per click
3 1 (20.00%) Drupal
3 1 (20.00%) Docker
3 1 (20.00%) Line Management
3 1 (20.00%) Data Acquisition
3 1 (20.00%) Outbound Marketing
3 1 (20.00%) Integrated Marketing
3 1 (20.00%) Marketing Strategy
3 1 (20.00%) Digital Media
3 1 (20.00%) Adobe Experience Manager

SEO
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) Adobe Experience Manager
1 1 (20.00%) CMS
1 1 (20.00%) Confluence
1 1 (20.00%) Drupal
Applications
1 1 (20.00%) Photoshop
Cloud Services
1 1 (20.00%) SaaS
Development Applications
1 3 (60.00%) Git (software)
2 1 (20.00%) Dreamweaver
2 1 (20.00%) JIRA
General
1 3 (60.00%) Marketing
2 2 (40.00%) Banking
2 2 (40.00%) Finance
2 2 (40.00%) Telecoms
3 1 (20.00%) Games
Job Titles
1 2 (40.00%) C# Developer
1 2 (40.00%) Developer
2 1 (20.00%) Content Editor
2 1 (20.00%) Marketing Manager
2 1 (20.00%) Online Sales Manager
2 1 (20.00%) Sales Manager
2 1 (20.00%) Web Content Editor
2 1 (20.00%) Web Editor
Libraries, Frameworks & Software Standards
1 3 (60.00%) CSS
1 3 (60.00%) HTML
2 2 (40.00%) .NET
2 2 (40.00%) AngularJS
2 2 (40.00%) ASP.NET
2 2 (40.00%) jQuery
2 2 (40.00%) Web Services
Miscellaneous
1 2 (40.00%) Computer Science
1 2 (40.00%) Social Media
2 1 (20.00%) Digital Media
Processes & Methodologies
1 2 (40.00%) Digital Marketing
1 2 (40.00%) Email Marketing
1 2 (40.00%) Pay per click
2 1 (20.00%) B2B
2 1 (20.00%) Content Management
2 1 (20.00%) Data Acquisition
2 1 (20.00%) E-Commerce
2 1 (20.00%) Integrated Marketing
2 1 (20.00%) Line Management
2 1 (20.00%) Marketing Strategy
2 1 (20.00%) Online Marketing
2 1 (20.00%) Outbound Marketing
2 1 (20.00%) Project Management
2 1 (20.00%) Responsive Web Design
2 1 (20.00%) Time Management
2 1 (20.00%) Web Development
Programming Languages
1 3 (60.00%) JavaScript
2 2 (40.00%) C#
2 2 (40.00%) VB.NET
Qualifications
1 2 (40.00%) Degree
System Software
1 1 (20.00%) Docker
Vendors
1 1 (20.00%) Adobe