The table below looks at the statistics for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 143 137 142
Rank change year-on-year
-6 +5
Permanent jobs citing SEO 7 6 3
As % of all permanent IT jobs located in Reading 0.28% 0.24% 0.14%
As % of the Processes & Methodologies category 0.34% 0.32% 0.20%
Number of salaries quoted 7 6 3
Average salary £23,000 £32,500 £35,000
Average salary % change year-on-year
-29.23% -7.14%
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
2033 1873 1491
As % of all permanent IT jobs located in Reading 81.35% 75.34% 68.96%
Number of salaries quoted 1346 1364 1149
Average salary £52,500 £50,000 £45,000
Average salary % change year-on-year
+5.00% +11.11%
90% offered a salary of more than £35,000 £32,500 £32,500
10% offered a salary of more than £75,000 £67,500 £70,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing SEO across the Reading region over the 3 months to 17 April 2015.

SEO Salary Histogram in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 17 April 2015, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 10 (83.33%) HTML
1 10 (83.33%) CSS
1 10 (83.33%) Marketing
2 9 (75.00%) Adobe
3 8 (66.67%) jQuery
4 7 (58.33%) Analytics
4 7 (58.33%) Google
5 6 (50.00%) Google Analytics
6 5 (41.67%) Social Media
6 5 (41.67%) User Experience
6 5 (41.67%) Web Analytics
6 5 (41.67%) Graphic Design
6 5 (41.67%) E-Commerce
6 5 (41.67%) OO
6 5 (41.67%) JavaScript
6 5 (41.67%) PHP
7 4 (33.33%) MySQL
7 4 (33.33%) OOP
7 4 (33.33%) W3C
7 4 (33.33%) HTML5
7 4 (33.33%) MailChimp
7 4 (33.33%) Data Protection
7 4 (33.33%) Joomla!
8 3 (25.00%) Online Marketing
9 2 (16.67%) Linux
9 2 (16.67%) Apache
9 2 (16.67%) CakePHP
9 2 (16.67%) Email Marketing
9 2 (16.67%) Digital Marketing
10 1 (8.33%) Drupal

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 17 April 2015, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (33.33%) Joomla!
2 2 (16.67%) Apache
3 1 (8.33%) CMS
3 1 (8.33%) Drupal
3 1 (8.33%) WordPress
Applications
1 1 (8.33%) Photoshop
Business Applications
1 6 (50.00%) Google Analytics
Cloud Services
1 4 (33.33%) MailChimp
Communications & Networking
1 1 (8.33%) Internet
Database & Business Intelligence
1 4 (33.33%) MySQL
Development Applications
1 1 (8.33%) Subversion
1 1 (8.33%) Git (software)
General
1 10 (83.33%) Marketing
2 1 (8.33%) Telecoms
2 1 (8.33%) Finance
2 1 (8.33%) Advertising
2 1 (8.33%) Banking
Job Titles
1 8 (66.67%) Developer
2 5 (41.67%) Web Designer
2 5 (41.67%) Designer
3 4 (33.33%) Graduate PHP Developer
3 4 (33.33%) Junior PHP Developer
3 4 (33.33%) Junior Developer
3 4 (33.33%) PHP Developer
3 4 (33.33%) Graduate Developer
3 4 (33.33%) Graduate
3 4 (33.33%) Junior
4 3 (25.00%) Web Developer
5 1 (8.33%) SEO Specialist
5 1 (8.33%) SEO Analyst
5 1 (8.33%) Front-End Developer
5 1 (8.33%) Analyst
5 1 (8.33%) Research Analyst
Libraries, Frameworks & Software Standards
1 10 (83.33%) HTML
1 10 (83.33%) CSS
2 8 (66.67%) jQuery
3 4 (33.33%) HTML5
4 2 (16.67%) CakePHP
5 1 (8.33%) CSS3
5 1 (8.33%) Sass
5 1 (8.33%) Ember.js
5 1 (8.33%) AngularJS
5 1 (8.33%) OOCSS
5 1 (8.33%) Apache Cordova
Miscellaneous
1 5 (41.67%) Graphic Design
1 5 (41.67%) Social Media
1 5 (41.67%) User Experience
2 4 (33.33%) W3C
3 1 (8.33%) Smartphone
Operating Systems
1 2 (16.67%) Linux
Processes & Methodologies
1 7 (58.33%) Analytics
2 5 (41.67%) E-Commerce
2 5 (41.67%) OO
2 5 (41.67%) Web Analytics
3 4 (33.33%) OOP
3 4 (33.33%) Data Protection
4 3 (25.00%) Online Marketing
5 2 (16.67%) Email Marketing
5 2 (16.67%) Digital Marketing
6 1 (8.33%) Responsive Web Design
6 1 (8.33%) Web Development
6 1 (8.33%) CRM
6 1 (8.33%) Project Management
6 1 (8.33%) Web Design
6 1 (8.33%) Agile Software Development
Programming Languages
1 5 (41.67%) JavaScript
1 5 (41.67%) PHP
Vendors
1 9 (75.00%) Adobe
2 7 (58.33%) Google
Reading, Berkshire
Deanslist Limited
Salary: From £40,000 to £50,000 per annum + excellent benefits
Posted: 4 days ago
Reading, Berkshire
Deanslist Limited
Salary: From £20,000 to £30,000 per annum benefits
Posted: 4 days ago
Reading, Berkshire
Deanslist Limited
Salary: + benefits package.
Posted: 4 days ago