The first table below looks at the demand for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Reading region.

Location
3 months to
24 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 114 123 106
Rank change year-on-year
+9 -17
Permanent jobs citing SEO 23 10 32
As % of all permanent IT jobs located in Reading 0.96% 0.44% 1.44%
As % of the Processes & Methodologies category 1.31% 0.63% 1.87%
Number of salaries quoted 19 9 32
Average salary £40,000 £45,000 £42,500
Average salary % change year-on-year
-11.11% +5.88%
90% offered a salary of more than £30,000 £32,400 £32,750
10% offered a salary of more than £56,000 £50,000 £45,000
UK excluding London average salary £30,000 £31,250 £32,000
% change year-on-year
-4.00% -2.34%
Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1753 1577 1708
As % of all permanent IT jobs located in Reading 73.47% 69.75% 76.94%
Number of salaries quoted 1207 1228 1444
Average salary £50,000 £46,000 £45,000
Average salary % change year-on-year
+8.69% +2.22%
90% offered a salary of more than £35,000 £33,000 £32,500
10% offered a salary of more than £80,000 £63,000 £70,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
SEO
Berkshire

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing SEO across the Reading region over the 3 months to 24 July 2014.

SEO Salary Histogram in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 24 July 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 21 (75.00%) Marketing
2 20 (71.43%) CSS
3 18 (64.29%) HTML
4 17 (60.71%) CSS3
5 16 (57.14%) HTML5
5 16 (57.14%) JavaScript
5 16 (57.14%) jQuery
6 15 (53.57%) Drupal
6 15 (53.57%) PHP
6 15 (53.57%) Photoshop
7 14 (50.00%) CMS
8 13 (46.43%) Responsive Web Design
9 12 (42.86%) Git (software)
9 12 (42.86%) MySQL
9 12 (42.86%) Subversion
10 11 (39.29%) Time Management
11 10 (35.71%) Dreamweaver
12 9 (32.14%) Digital Marketing
13 8 (28.57%) Web Development
13 8 (28.57%) OO
13 8 (28.57%) Project Management
13 8 (28.57%) Social Media
13 8 (28.57%) Analytics
14 7 (25.00%) PostgreSQL
14 7 (25.00%) Python
14 7 (25.00%) XHTML
15 6 (21.43%) Degree
15 6 (21.43%) Ajax
15 6 (21.43%) Twitter Bootstrap
15 6 (21.43%) Sass

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 24 July 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 15 (53.57%) Drupal
2 14 (50.00%) CMS
3 4 (14.29%) WordPress
4 1 (3.57%) Joomla!
4 1 (3.57%) IIS
Applications
1 15 (53.57%) Photoshop
2 2 (7.14%) Adobe Illustrator
2 2 (7.14%) InDesign
3 1 (3.57%) MS Office
Business Applications
1 4 (14.29%) Google Analytics
Cloud Services
1 2 (7.14%) CheetahMail
2 1 (3.57%) MailChimp
Communications & Networking
1 1 (3.57%) Intranet
1 1 (3.57%) SMS
Database & Business Intelligence
1 12 (42.86%) MySQL
2 7 (25.00%) PostgreSQL
3 4 (14.29%) Relational Database
Development Applications
1 12 (42.86%) Git (software)
1 12 (42.86%) Subversion
2 10 (35.71%) Dreamweaver
General
1 21 (75.00%) Marketing
2 4 (14.29%) Interactive Media
3 2 (7.14%) Advertising
4 1 (3.57%) Local Government
4 1 (3.57%) Games
Job Titles
1 16 (57.14%) Developer
2 14 (50.00%) Web Developer
3 6 (21.43%) Designer
3 6 (21.43%) Front-End Developer
4 5 (17.86%) Web Designer
5 4 (14.29%) PHP Developer
5 4 (14.29%) MySQL Developer
5 4 (14.29%) PHP Web Developer
5 4 (14.29%) LAMP Developer
5 4 (14.29%) PHP Drupal Developer
5 4 (14.29%) Front-End Web Developer
5 4 (14.29%) PHP MySQL Developer
5 4 (14.29%) PHP LAMP Developer
6 3 (10.71%) Senior Front-End Developer
6 3 (10.71%) Digital Project Manager
6 3 (10.71%) Senior Web Developer
6 3 (10.71%) Project Manager
6 3 (10.71%) Senior Developer
7 2 (7.14%) Digital Marketing Manager
7 2 (7.14%) Marketing Executive
Libraries, Frameworks & Software Standards
1 20 (71.43%) CSS
2 18 (64.29%) HTML
3 17 (60.71%) CSS3
4 16 (57.14%) HTML5
4 16 (57.14%) jQuery
5 7 (25.00%) XHTML
6 6 (21.43%) Ajax
6 6 (21.43%) Twitter Bootstrap
6 6 (21.43%) Sass
7 5 (17.86%) .NET
8 4 (14.29%) LAMP
8 4 (14.29%) OOCSS
9 2 (7.14%) JSP
9 2 (7.14%) Apache Cordova
9 2 (7.14%) AngularJS
10 1 (3.57%) KnockoutJS
10 1 (3.57%) Semantic HTML
10 1 (3.57%) Dojo
Miscellaneous
1 8 (28.57%) Social Media
2 1 (3.57%) iPad
2 1 (3.57%) Statistics
Processes & Methodologies
1 13 (46.43%) Responsive Web Design
2 11 (39.29%) Time Management
3 9 (32.14%) Digital Marketing
4 8 (28.57%) Web Development
4 8 (28.57%) OO
4 8 (28.57%) Project Management
4 8 (28.57%) Analytics
5 5 (17.86%) Pay per click
5 5 (17.86%) Web Design
6 4 (14.29%) E-Commerce
6 4 (14.29%) OOD
6 4 (14.29%) Online Marketing
7 3 (10.71%) Information Architecture
8 2 (7.14%) Email Marketing
8 2 (7.14%) Search Engine Marketing
8 2 (7.14%) Direct Marketing
8 2 (7.14%) Web Accessibility
8 2 (7.14%) Product Management
8 2 (7.14%) Marketing Analytics
8 2 (7.14%) Social Media Marketing
Programming Languages
1 16 (57.14%) JavaScript
2 15 (53.57%) PHP
3 7 (25.00%) Python
4 2 (7.14%) Java
Qualifications
1 6 (21.43%) Degree
Quality Assurance & Compliance
1 1 (3.57%) QA
Vendors
1 4 (14.29%) Google
2 2 (7.14%) ATG
2 2 (7.14%) Adobe
2 2 (7.14%) HubSpot
3 1 (3.57%) Facebook
3 1 (3.57%) Twitter
3 1 (3.57%) Akamai
Reading, Berkshire
HAYS INFORMATION TECHNOLOGY
Salary: £30000.00 - £35000.00 per annum + Benefits
Posted: 9 hours ago
Reading, Berkshire
Deanslist Limited
Salary: From £20,000 to £30,000 per annum + corporate benefits
Posted: 3 days ago
Reading, Berkshire
Deanslist Limited
Salary: From £30,000 to £40,000 per annum + corporate benefits
Posted: 3 days ago