The table below looks at the statistics for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 114 128 91
Rank change year-on-year
+14 -37
Permanent jobs citing SEO 23 10 36
As % of all permanent IT jobs located in Reading 0.91% 0.43% 1.73%
As % of the Processes & Methodologies category 1.23% 0.60% 2.27%
Number of salaries quoted 20 8 36
Average salary £39,750 £50,000 £42,500
Average salary % change year-on-year
-20.50% +17.64%
90% offered a salary of more than £32,500 £38,100 £32,500
10% offered a salary of more than £55,500 £50,000 £45,000
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1869 1675 1587
As % of all permanent IT jobs located in Reading 74.28% 72.01% 76.30%
Number of salaries quoted 1282 1300 1337
Average salary £50,000 £45,000 £45,000
Average salary % change year-on-year
+11.11% -
90% offered a salary of more than £35,000 £32,500 £32,000
10% offered a salary of more than £80,000 £65,000 £70,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing SEO across the Reading region over the 3 months to 22 August 2014.

SEO Salary Histogram in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 22 August 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 24 (72.73%) CSS
2 23 (69.70%) Marketing
3 22 (66.67%) HTML
4 20 (60.61%) HTML5
4 20 (60.61%) CSS3
5 19 (57.58%) jQuery
5 19 (57.58%) JavaScript
6 18 (54.55%) Drupal
7 16 (48.48%) CMS
7 16 (48.48%) PHP
7 16 (48.48%) Photoshop
8 14 (42.42%) Responsive Web Design
9 13 (39.39%) Git (software)
9 13 (39.39%) Subversion
10 12 (36.36%) MySQL
11 11 (33.33%) Dreamweaver
11 11 (33.33%) Time Management
12 10 (30.30%) Digital Marketing
13 9 (27.27%) Social Media
13 9 (27.27%) XHTML
13 9 (27.27%) Web Development
14 8 (24.24%) Python
14 8 (24.24%) PostgreSQL
14 8 (24.24%) Ajax
14 8 (24.24%) Project Management
14 8 (24.24%) OO
14 8 (24.24%) .NET
14 8 (24.24%) Analytics
15 7 (21.21%) Sass
15 7 (21.21%) Degree

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 22 August 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 18 (54.55%) Drupal
2 16 (48.48%) CMS
3 5 (15.15%) WordPress
4 1 (3.03%) ExpressionEngine
4 1 (3.03%) Movable Type
Applications
1 16 (48.48%) Photoshop
2 3 (9.09%) Adobe Illustrator
3 2 (6.06%) InDesign
Business Applications
1 3 (9.09%) Google Analytics
Cloud Services
1 2 (6.06%) CheetahMail
Communications & Networking
1 1 (3.03%) SMS
Database & Business Intelligence
1 12 (36.36%) MySQL
2 8 (24.24%) PostgreSQL
3 4 (12.12%) Relational Database
Development Applications
1 13 (39.39%) Git (software)
1 13 (39.39%) Subversion
2 11 (33.33%) Dreamweaver
3 2 (6.06%) Visual Studio
General
1 23 (69.70%) Marketing
2 4 (12.12%) Interactive Media
2 4 (12.12%) Advertising
3 1 (3.03%) Games
Job Titles
1 21 (63.64%) Developer
2 18 (54.55%) Web Developer
3 9 (27.27%) Front-End Developer
4 6 (18.18%) Front-End Web Developer
4 6 (18.18%) Designer
5 5 (15.15%) Web Designer
6 4 (12.12%) PHP Developer
6 4 (12.12%) MySQL Developer
6 4 (12.12%) PHP Web Developer
6 4 (12.12%) LAMP Developer
6 4 (12.12%) PHP Drupal Developer
6 4 (12.12%) PHP MySQL Developer
6 4 (12.12%) PHP LAMP Developer
7 3 (9.09%) Digital Marketing Executive
7 3 (9.09%) Marketing Executive
7 3 (9.09%) Senior Front-End Developer
7 3 (9.09%) Digital Project Manager
7 3 (9.09%) Senior Developer
7 3 (9.09%) Project Manager
7 3 (9.09%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 24 (72.73%) CSS
2 22 (66.67%) HTML
3 20 (60.61%) HTML5
3 20 (60.61%) CSS3
4 19 (57.58%) jQuery
5 9 (27.27%) XHTML
6 8 (24.24%) Ajax
6 8 (24.24%) .NET
7 7 (21.21%) Sass
8 6 (18.18%) Twitter Bootstrap
9 4 (12.12%) LAMP
9 4 (12.12%) OOCSS
10 3 (9.09%) ASP.NET
11 2 (6.06%) JSP
11 2 (6.06%) AngularJS
11 2 (6.06%) Apache Cordova
12 1 (3.03%) LESS
12 1 (3.03%) Semantic HTML
12 1 (3.03%) KnockoutJS
12 1 (3.03%) RESTful
Miscellaneous
1 9 (27.27%) Social Media
2 2 (6.06%) Social Network
3 1 (3.03%) Open Source
3 1 (3.03%) Motion Graphics
3 1 (3.03%) W3C
3 1 (3.03%) Graphic Design
3 1 (3.03%) Animation
3 1 (3.03%) Video Editing
Processes & Methodologies
1 14 (42.42%) Responsive Web Design
2 11 (33.33%) Time Management
3 10 (30.30%) Digital Marketing
4 9 (27.27%) Web Development
5 8 (24.24%) Project Management
5 8 (24.24%) OO
5 8 (24.24%) Analytics
6 6 (18.18%) Pay per click
6 6 (18.18%) Web Design
7 5 (15.15%) Online Marketing
8 4 (12.12%) E-Commerce
8 4 (12.12%) OOD
9 3 (9.09%) Social Media Marketing
9 3 (9.09%) Product Management
9 3 (9.09%) Email Marketing
9 3 (9.09%) Direct Marketing
10 2 (6.06%) Search Engine Marketing
10 2 (6.06%) Web Accessibility
10 2 (6.06%) Information Architecture
10 2 (6.06%) Marketing Analytics
Programming Languages
1 19 (57.58%) JavaScript
2 16 (48.48%) PHP
3 8 (24.24%) Python
4 2 (6.06%) Java
5 1 (3.03%) Perl
5 1 (3.03%) Ruby
Qualifications
1 7 (21.21%) Degree
Quality Assurance & Compliance
1 1 (3.03%) QA
Vendors
1 3 (9.09%) HubSpot
1 3 (9.09%) Adobe
1 3 (9.09%) Google
2 2 (6.06%) ATG
3 1 (3.03%) Akamai
3 1 (3.03%) Facebook
3 1 (3.03%) Twitter
Reading, Berkshire
Deanslist Limited
Salary: From £30,000 to £60,000 per annum + excellent benefits
Posted: 5 days ago
Reading
Austin Fraser Limited
Salary: £35000.00 - £50000.00 per annum + Bens
Posted: 25 days ago