The table below looks at the statistics for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 140 94 126
Rank change year-on-year
-46 +32
Permanent jobs citing SEO 7 41 14
As % of all permanent IT jobs located in Reading 0.27% 1.63% 0.68%
As % of the Processes & Methodologies category 0.34% 2.09% 0.91%
Number of salaries quoted 6 33 12
Average salary £42,500 £47,500 £32,500
Average salary % change year-on-year
-10.52% +46.15%
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
2034 1965 1544
As % of all permanent IT jobs located in Reading 78.62% 78.22% 75.39%
Number of salaries quoted 1330 1528 1264
Average salary £51,750 £47,500 £47,500
Average salary % change year-on-year
+8.94% -
90% offered a salary of more than £34,000 £32,500 £30,000
10% offered a salary of more than £77,500 £65,000 £70,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing SEO across the Reading region over the 3 months to 31 October 2014.

SEO Salary Histogram in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 31 October 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 24 (75.00%) CSS
2 22 (68.75%) HTML
2 22 (68.75%) HTML5
2 22 (68.75%) CSS3
3 21 (65.63%) jQuery
3 21 (65.63%) JavaScript
3 21 (65.63%) Marketing
4 20 (62.50%) Drupal
5 19 (59.38%) CMS
6 17 (53.13%) PHP
6 17 (53.13%) Photoshop
7 15 (46.88%) Subversion
7 15 (46.88%) Git (software)
8 14 (43.75%) Responsive Web Design
9 13 (40.63%) MySQL
10 10 (31.25%) OO
10 10 (31.25%) Project Management
11 9 (28.13%) Dreamweaver
11 9 (28.13%) PostgreSQL
11 9 (28.13%) Python
11 9 (28.13%) XHTML
12 8 (25.00%) Digital Marketing
12 8 (25.00%) Time Management
12 8 (25.00%) WordPress
13 7 (21.88%) Social Media
13 7 (21.88%) Sass
13 7 (21.88%) Web Development
13 7 (21.88%) Degree
13 7 (21.88%) .NET
14 6 (18.75%) Pay per click

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 31 October 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 20 (62.50%) Drupal
2 19 (59.38%) CMS
3 8 (25.00%) WordPress
4 2 (6.25%) Umbraco
5 1 (3.13%) Joomla!
5 1 (3.13%) Movable Type
5 1 (3.13%) Sitecore CMS
5 1 (3.13%) ExpressionEngine
5 1 (3.13%) Kentico
Applications
1 17 (53.13%) Photoshop
2 1 (3.13%) Adobe Illustrator
2 1 (3.13%) Adobe Creative Suite
Business Applications
1 1 (3.13%) Google Analytics
Communications & Networking
1 1 (3.13%) SMS
Database & Business Intelligence
1 13 (40.63%) MySQL
2 9 (28.13%) PostgreSQL
3 4 (12.50%) Relational Database
Development Applications
1 15 (46.88%) Subversion
1 15 (46.88%) Git (software)
2 9 (28.13%) Dreamweaver
3 2 (6.25%) Visual Studio
General
1 21 (65.63%) Marketing
2 4 (12.50%) Interactive Media
2 4 (12.50%) Advertising
3 1 (3.13%) Games
Job Titles
1 23 (71.88%) Developer
2 19 (59.38%) Web Developer
3 8 (25.00%) Front-End Developer
4 5 (15.63%) Front-End Web Developer
5 4 (12.50%) Designer
5 4 (12.50%) PHP MySQL Developer
5 4 (12.50%) PHP Drupal Developer
5 4 (12.50%) PHP LAMP Developer
5 4 (12.50%) Senior Developer
5 4 (12.50%) Web Designer
5 4 (12.50%) Senior Web Developer
5 4 (12.50%) PHP Developer
5 4 (12.50%) MySQL Developer
5 4 (12.50%) PHP Web Developer
5 4 (12.50%) LAMP Developer
6 3 (9.38%) Marketing Executive
6 3 (9.38%) Senior Front-End Developer
6 3 (9.38%) Digital Marketing Executive
7 2 (6.25%) Digital Project Manager
7 2 (6.25%) Project Manager
Libraries, Frameworks & Software Standards
1 24 (75.00%) CSS
2 22 (68.75%) HTML
2 22 (68.75%) HTML5
2 22 (68.75%) CSS3
3 21 (65.63%) jQuery
4 9 (28.13%) XHTML
5 7 (21.88%) .NET
5 7 (21.88%) Sass
6 6 (18.75%) OOCSS
6 6 (18.75%) Ajax
7 5 (15.63%) ASP.NET
8 4 (12.50%) LAMP
8 4 (12.50%) Twitter Bootstrap
8 4 (12.50%) Apache Cordova
8 4 (12.50%) AngularJS
9 1 (3.13%) LESS
9 1 (3.13%) Ember.js
9 1 (3.13%) RESTful
9 1 (3.13%) KnockoutJS
9 1 (3.13%) JSON
Miscellaneous
1 7 (21.88%) Social Media
2 6 (18.75%) User Experience
3 2 (6.25%) Analytical Skills
3 2 (6.25%) Social Network
4 1 (3.13%) Open Source
4 1 (3.13%) Motion Graphics
4 1 (3.13%) W3C
4 1 (3.13%) Graphic Design
4 1 (3.13%) Animation
4 1 (3.13%) Video Editing
Processes & Methodologies
1 14 (43.75%) Responsive Web Design
2 10 (31.25%) OO
2 10 (31.25%) Project Management
3 8 (25.00%) Digital Marketing
3 8 (25.00%) Time Management
4 7 (21.88%) Web Development
5 6 (18.75%) Pay per click
5 6 (18.75%) Analytics
6 5 (15.63%) Online Marketing
7 4 (12.50%) Web Design
7 4 (12.50%) OOD
8 3 (9.38%) Agile Software Development
8 3 (9.38%) Social Media Marketing
8 3 (9.38%) Direct Marketing
8 3 (9.38%) Product Management
9 2 (6.25%) Marketing Analytics
9 2 (6.25%) Mentoring
9 2 (6.25%) Web Application Development
10 1 (3.13%) Email Marketing
10 1 (3.13%) Marketing Strategy
Programming Languages
1 21 (65.63%) JavaScript
2 17 (53.13%) PHP
3 9 (28.13%) Python
4 1 (3.13%) Ruby
4 1 (3.13%) Perl
Qualifications
1 7 (21.88%) Degree
Quality Assurance & Compliance
1 1 (3.13%) QA
Vendors
1 3 (9.38%) HubSpot
2 2 (6.25%) Akamai
3 1 (3.13%) Facebook
3 1 (3.13%) Twitter
3 1 (3.13%) Adobe
3 1 (3.13%) Google
3 1 (3.13%) Sitecore
3 1 (3.13%) Ektron