The table below looks at the statistics for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 144 105 119
Rank change year-on-year
-39 +14
Permanent jobs citing SEO 3 46 12
As % of all permanent IT jobs located in Reading 0.12% 1.81% 0.59%
As % of the Processes & Methodologies category 0.15% 2.30% 0.78%
Number of salaries quoted 3 39 9
Average salary £50,000 £55,000 £40,000
Average salary % change year-on-year
-9.09% +37.50%
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
2062 2003 1538
As % of all permanent IT jobs located in Reading 79.43% 78.64% 75.06%
Number of salaries quoted 1286 1510 1281
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £33,500 £32,000 £32,000
10% offered a salary of more than £75,000 £65,000 £70,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 19 December 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 13 (68.42%) HTML
1 13 (68.42%) CSS
1 13 (68.42%) Marketing
2 12 (63.16%) HTML5
3 11 (57.89%) CSS3
3 11 (57.89%) jQuery
3 11 (57.89%) JavaScript
3 11 (57.89%) CMS
4 10 (52.63%) Drupal
5 9 (47.37%) Photoshop
6 8 (42.11%) Digital Marketing
6 8 (42.11%) Subversion
6 8 (42.11%) Git (software)
7 7 (36.84%) PHP
7 7 (36.84%) Social Media
8 6 (31.58%) Responsive Web Design
8 6 (31.58%) Analytics
8 6 (31.58%) Online Marketing
8 6 (31.58%) .NET
9 5 (26.32%) ASP.NET
9 5 (26.32%) XHTML
9 5 (26.32%) Pay per click
9 5 (26.32%) Web Development
9 5 (26.32%) Advertising
9 5 (26.32%) Dreamweaver
10 4 (21.05%) Time Management
10 4 (21.05%) Project Management
10 4 (21.05%) WordPress
11 3 (15.79%) Degree
11 3 (15.79%) Sass

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 19 December 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 11 (57.89%) CMS
2 10 (52.63%) Drupal
3 4 (21.05%) WordPress
4 2 (10.53%) Umbraco
5 1 (5.26%) Joomla!
5 1 (5.26%) Movable Type
5 1 (5.26%) Sitecore CMS
5 1 (5.26%) ExpressionEngine
5 1 (5.26%) Kentico
Applications
1 9 (47.37%) Photoshop
2 1 (5.26%) Adobe Illustrator
2 1 (5.26%) Adobe Creative Suite
Communications & Networking
1 1 (5.26%) Internet
Database & Business Intelligence
1 2 (10.53%) MySQL
1 2 (10.53%) PostgreSQL
Development Applications
1 8 (42.11%) Subversion
1 8 (42.11%) Git (software)
2 5 (26.32%) Dreamweaver
3 2 (10.53%) Visual Studio
General
1 13 (68.42%) Marketing
2 5 (26.32%) Advertising
3 1 (5.26%) Banking
3 1 (5.26%) Telecoms
3 1 (5.26%) Finance
Job Titles
1 12 (63.16%) Developer
2 9 (47.37%) Web Developer
3 4 (21.05%) Web Designer
3 4 (21.05%) Front-End Developer
3 4 (21.05%) Designer
4 3 (15.79%) Digital Marketing Executive
4 3 (15.79%) Marketing Executive
5 2 (10.53%) Front-End Web Developer
5 2 (10.53%) Web Manager
6 1 (5.26%) Digital Marketing Manager
6 1 (5.26%) Senior Web Developer
6 1 (5.26%) Marketing Manager
6 1 (5.26%) Senior Manager
6 1 (5.26%) Senior Developer
6 1 (5.26%) Digital Project Manager
6 1 (5.26%) Drupal Developer
6 1 (5.26%) Project Manager
Libraries, Frameworks & Software Standards
1 13 (68.42%) HTML
1 13 (68.42%) CSS
2 12 (63.16%) HTML5
3 11 (57.89%) CSS3
3 11 (57.89%) jQuery
4 6 (31.58%) .NET
5 5 (26.32%) ASP.NET
5 5 (26.32%) XHTML
6 3 (15.79%) Sass
7 2 (10.53%) AngularJS
7 2 (10.53%) OOCSS
7 2 (10.53%) Apache Cordova
7 2 (10.53%) Ajax
8 1 (5.26%) JSON
8 1 (5.26%) RESTful
8 1 (5.26%) XML
8 1 (5.26%) Flash
8 1 (5.26%) LESS
8 1 (5.26%) Ember.js
Miscellaneous
1 7 (36.84%) Social Media
2 3 (15.79%) User Experience
3 2 (10.53%) Analytical Skills
3 2 (10.53%) Graphic Design
3 2 (10.53%) Social Network
4 1 (5.26%) Open Source
4 1 (5.26%) Animation
4 1 (5.26%) Video Editing
4 1 (5.26%) Motion Graphics
4 1 (5.26%) W3C
Processes & Methodologies
1 8 (42.11%) Digital Marketing
2 6 (31.58%) Online Marketing
2 6 (31.58%) Responsive Web Design
2 6 (31.58%) Analytics
3 5 (26.32%) Pay per click
3 5 (26.32%) Web Development
4 4 (21.05%) Project Management
4 4 (21.05%) Time Management
5 3 (15.79%) Product Management
5 3 (15.79%) Social Media Marketing
5 3 (15.79%) Web Design
5 3 (15.79%) Direct Marketing
6 2 (10.53%) Email Marketing
6 2 (10.53%) Agile Software Development
6 2 (10.53%) Web Application Development
6 2 (10.53%) OO
6 2 (10.53%) Marketing Analytics
6 2 (10.53%) Mentoring
7 1 (5.26%) OOP
7 1 (5.26%) E-Commerce
Programming Languages
1 11 (57.89%) JavaScript
2 7 (36.84%) PHP
3 2 (10.53%) Python
4 1 (5.26%) Ruby
4 1 (5.26%) Perl
Qualifications
1 3 (15.79%) Degree
Vendors
1 3 (15.79%) HubSpot
2 2 (10.53%) Adobe
3 1 (5.26%) Sitecore
3 1 (5.26%) Ektron
3 1 (5.26%) Akamai
3 1 (5.26%) Facebook
3 1 (5.26%) Twitter
Reading, Berkshire
Deanslist Limited
Salary: From £55,000 to £70,000 per annum + corporate benefits
Posted: 6 days ago