The table below looks at the statistics for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 17 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 116 123 109
Rank change year-on-year
+7 -14
Permanent jobs citing SEO 16 13 25
As % of all permanent IT jobs located in Reading 0.65% 0.57% 1.25%
As % of the Processes & Methodologies category 0.84% 0.77% 1.65%
Number of salaries quoted 13 11 25
Average salary £37,500 £47,500 £32,500
Average salary % change year-on-year
-21.05% +46.15%
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1895 1686 1513
As % of all permanent IT jobs located in Reading 77.51% 74.40% 75.69%
Number of salaries quoted 1308 1321 1262
Average salary £51,500 £46,000 £47,500
Average salary % change year-on-year
+11.95% -3.15%
90% offered a salary of more than £35,000 £32,500 £32,000
10% offered a salary of more than £80,000 £65,000 £70,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing SEO across the Reading region over the 3 months to 17 September 2014.

SEO Salary Histogram in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 17 September 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 25 (73.53%) CSS
2 24 (70.59%) Marketing
3 23 (67.65%) HTML
4 22 (64.71%) HTML5
4 22 (64.71%) CSS3
5 21 (61.76%) JavaScript
5 21 (61.76%) jQuery
6 18 (52.94%) CMS
6 18 (52.94%) Drupal
7 17 (50.00%) Photoshop
8 16 (47.06%) PHP
9 15 (44.12%) Subversion
9 15 (44.12%) Git (software)
10 14 (41.18%) Responsive Web Design
11 12 (35.29%) MySQL
12 11 (32.35%) Digital Marketing
12 11 (32.35%) Time Management
13 10 (29.41%) .NET
13 10 (29.41%) Dreamweaver
13 10 (29.41%) Project Management
14 9 (26.47%) XHTML
14 9 (26.47%) Web Development
15 8 (23.53%) OO
15 8 (23.53%) Python
15 8 (23.53%) PostgreSQL
15 8 (23.53%) Ajax
15 8 (23.53%) Social Media
15 8 (23.53%) Analytics
15 8 (23.53%) User Experience
16 7 (20.59%) Degree

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 17 September 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 18 (52.94%) CMS
1 18 (52.94%) Drupal
2 7 (20.59%) WordPress
3 2 (5.88%) Umbraco
4 1 (2.94%) Movable Type
4 1 (2.94%) Sitecore CMS
4 1 (2.94%) ExpressionEngine
4 1 (2.94%) Kentico
Applications
1 17 (50.00%) Photoshop
2 2 (5.88%) Adobe Illustrator
3 1 (2.94%) InDesign
Business Applications
1 3 (8.82%) Google Analytics
Cloud Services
1 1 (2.94%) CheetahMail
Communications & Networking
1 1 (2.94%) SMS
Database & Business Intelligence
1 12 (35.29%) MySQL
2 8 (23.53%) PostgreSQL
3 4 (11.76%) Relational Database
Development Applications
1 15 (44.12%) Subversion
1 15 (44.12%) Git (software)
2 10 (29.41%) Dreamweaver
3 2 (5.88%) Visual Studio
General
1 24 (70.59%) Marketing
2 4 (11.76%) Interactive Media
2 4 (11.76%) Advertising
3 1 (2.94%) Games
Job Titles
1 23 (67.65%) Developer
2 20 (58.82%) Web Developer
3 9 (26.47%) Front-End Developer
4 6 (17.65%) Front-End Web Developer
5 5 (14.71%) Designer
6 4 (11.76%) PHP MySQL Developer
6 4 (11.76%) PHP Drupal Developer
6 4 (11.76%) PHP LAMP Developer
6 4 (11.76%) Senior Developer
6 4 (11.76%) Web Designer
6 4 (11.76%) Senior Web Developer
6 4 (11.76%) PHP Developer
6 4 (11.76%) MySQL Developer
6 4 (11.76%) PHP Web Developer
6 4 (11.76%) LAMP Developer
7 3 (8.82%) Digital Project Manager
7 3 (8.82%) Project Manager
7 3 (8.82%) Marketing Executive
7 3 (8.82%) Senior Front-End Developer
7 3 (8.82%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 25 (73.53%) CSS
2 23 (67.65%) HTML
3 22 (64.71%) HTML5
3 22 (64.71%) CSS3
4 21 (61.76%) jQuery
5 10 (29.41%) .NET
6 9 (26.47%) XHTML
7 8 (23.53%) Ajax
8 7 (20.59%) Sass
9 6 (17.65%) Twitter Bootstrap
10 5 (14.71%) ASP.NET
11 4 (11.76%) LAMP
11 4 (11.76%) OOCSS
12 2 (5.88%) Apache Cordova
12 2 (5.88%) AngularJS
12 2 (5.88%) JSP
13 1 (2.94%) XML
13 1 (2.94%) Flash
13 1 (2.94%) LESS
13 1 (2.94%) KnockoutJS
Miscellaneous
1 8 (23.53%) Social Media
1 8 (23.53%) User Experience
2 2 (5.88%) Analytical Skills
2 2 (5.88%) Social Network
3 1 (2.94%) Open Source
3 1 (2.94%) Motion Graphics
3 1 (2.94%) W3C
3 1 (2.94%) Graphic Design
3 1 (2.94%) Animation
3 1 (2.94%) Video Editing
Processes & Methodologies
1 14 (41.18%) Responsive Web Design
2 11 (32.35%) Digital Marketing
2 11 (32.35%) Time Management
3 10 (29.41%) Project Management
4 9 (26.47%) Web Development
5 8 (23.53%) OO
5 8 (23.53%) Analytics
6 6 (17.65%) Web Design
6 6 (17.65%) Pay per click
7 5 (14.71%) Online Marketing
8 4 (11.76%) OOD
9 3 (8.82%) Direct Marketing
9 3 (8.82%) E-Commerce
9 3 (8.82%) Product Management
9 3 (8.82%) Social Media Marketing
10 2 (5.88%) Marketing Analytics
10 2 (5.88%) Mentoring
10 2 (5.88%) Web Application Development
10 2 (5.88%) Search Engine Marketing
10 2 (5.88%) Email Marketing
Programming Languages
1 21 (61.76%) JavaScript
2 16 (47.06%) PHP
3 8 (23.53%) Python
4 2 (5.88%) Java
5 1 (2.94%) Ruby
5 1 (2.94%) Perl
Qualifications
1 7 (20.59%) Degree
Quality Assurance & Compliance
1 1 (2.94%) QA
Vendors
1 3 (8.82%) Google
1 3 (8.82%) HubSpot
2 2 (5.88%) Adobe
2 2 (5.88%) ATG
3 1 (2.94%) Sitecore
3 1 (2.94%) Ektron
3 1 (2.94%) Akamai
3 1 (2.94%) Facebook
3 1 (2.94%) Twitter