The table below looks at the statistics for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 121 121 104
Rank change year-on-year
0 -17
Permanent jobs citing SEO 13 18 24
As % of all permanent IT jobs located in Reading 0.53% 0.77% 1.23%
As % of the Processes & Methodologies category 0.68% 1.02% 1.61%
Number of salaries quoted 10 15 24
Average salary £38,500 £47,500 £32,500
Average salary % change year-on-year
-18.94% +46.15%
UK excluding London average salary £30,000 £30,000 £30,000
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1922 1758 1489
As % of all permanent IT jobs located in Reading 77.69% 75.68% 76.12%
Number of salaries quoted 1306 1359 1215
Average salary £52,500 £47,500 £46,675
Average salary % change year-on-year
+10.52% +1.76%
90% offered a salary of more than £33,850 £32,500 £32,000
10% offered a salary of more than £80,000 £65,000 £70,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing SEO across the Reading region over the 3 months to 1 October 2014.

SEO Salary Histogram in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 1 October 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 24 (72.73%) CSS
2 23 (69.70%) Marketing
3 22 (66.67%) HTML
3 22 (66.67%) HTML5
3 22 (66.67%) CSS3
4 21 (63.64%) jQuery
4 21 (63.64%) JavaScript
5 18 (54.55%) CMS
5 18 (54.55%) Drupal
6 16 (48.48%) PHP
6 16 (48.48%) Photoshop
7 15 (45.45%) Subversion
7 15 (45.45%) Git (software)
8 14 (42.42%) Responsive Web Design
9 12 (36.36%) MySQL
10 11 (33.33%) Time Management
11 10 (30.30%) Digital Marketing
11 10 (30.30%) .NET
11 10 (30.30%) Project Management
12 9 (27.27%) XHTML
12 9 (27.27%) Dreamweaver
12 9 (27.27%) Web Development
13 8 (24.24%) Analytics
13 8 (24.24%) User Experience
13 8 (24.24%) Ajax
13 8 (24.24%) PostgreSQL
13 8 (24.24%) Python
13 8 (24.24%) OO
14 7 (21.21%) Degree
14 7 (21.21%) Sass

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 1 October 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 18 (54.55%) CMS
1 18 (54.55%) Drupal
2 7 (21.21%) WordPress
3 2 (6.06%) Umbraco
4 1 (3.03%) Movable Type
4 1 (3.03%) Sitecore CMS
4 1 (3.03%) ExpressionEngine
4 1 (3.03%) Kentico
Applications
1 16 (48.48%) Photoshop
2 1 (3.03%) Adobe Illustrator
2 1 (3.03%) Adobe Creative Suite
Business Applications
1 3 (9.09%) Google Analytics
Communications & Networking
1 1 (3.03%) SMS
Database & Business Intelligence
1 12 (36.36%) MySQL
2 8 (24.24%) PostgreSQL
3 4 (12.12%) Relational Database
Development Applications
1 15 (45.45%) Subversion
1 15 (45.45%) Git (software)
2 9 (27.27%) Dreamweaver
3 2 (6.06%) Visual Studio
General
1 23 (69.70%) Marketing
2 4 (12.12%) Advertising
2 4 (12.12%) Interactive Media
3 1 (3.03%) Games
Job Titles
1 23 (69.70%) Developer
2 20 (60.61%) Web Developer
3 9 (27.27%) Front-End Developer
4 6 (18.18%) Front-End Web Developer
5 4 (12.12%) PHP Drupal Developer
5 4 (12.12%) PHP MySQL Developer
5 4 (12.12%) LAMP Developer
5 4 (12.12%) Designer
5 4 (12.12%) PHP LAMP Developer
5 4 (12.12%) Senior Developer
5 4 (12.12%) Web Designer
5 4 (12.12%) Senior Web Developer
5 4 (12.12%) PHP Developer
5 4 (12.12%) MySQL Developer
5 4 (12.12%) PHP Web Developer
6 3 (9.09%) Project Manager
6 3 (9.09%) Digital Project Manager
6 3 (9.09%) Senior Front-End Developer
6 3 (9.09%) Marketing Executive
6 3 (9.09%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 24 (72.73%) CSS
2 22 (66.67%) HTML
2 22 (66.67%) HTML5
2 22 (66.67%) CSS3
3 21 (63.64%) jQuery
4 10 (30.30%) .NET
5 9 (27.27%) XHTML
6 8 (24.24%) Ajax
7 7 (21.21%) Sass
8 6 (18.18%) Twitter Bootstrap
9 5 (15.15%) ASP.NET
10 4 (12.12%) OOCSS
10 4 (12.12%) LAMP
11 2 (6.06%) AngularJS
11 2 (6.06%) Apache Cordova
11 2 (6.06%) JSP
12 1 (3.03%) Dojo
12 1 (3.03%) JSON
12 1 (3.03%) XML
12 1 (3.03%) Flash
Miscellaneous
1 8 (24.24%) User Experience
2 7 (21.21%) Social Media
3 2 (6.06%) Analytical Skills
3 2 (6.06%) Social Network
4 1 (3.03%) Graphic Design
4 1 (3.03%) Animation
4 1 (3.03%) Video Editing
4 1 (3.03%) W3C
4 1 (3.03%) Open Source
4 1 (3.03%) Motion Graphics
Processes & Methodologies
1 14 (42.42%) Responsive Web Design
2 11 (33.33%) Time Management
3 10 (30.30%) Digital Marketing
3 10 (30.30%) Project Management
4 9 (27.27%) Web Development
5 8 (24.24%) Analytics
5 8 (24.24%) OO
6 6 (18.18%) Pay per click
7 5 (15.15%) Web Design
7 5 (15.15%) Online Marketing
8 4 (12.12%) OOD
9 3 (9.09%) Direct Marketing
9 3 (9.09%) Social Media Marketing
9 3 (9.09%) Product Management
10 2 (6.06%) Web Application Development
10 2 (6.06%) Marketing Analytics
10 2 (6.06%) Mentoring
10 2 (6.06%) E-Commerce
10 2 (6.06%) Search Engine Marketing
11 1 (3.03%) Content Management
Programming Languages
1 21 (63.64%) JavaScript
2 16 (48.48%) PHP
3 8 (24.24%) Python
4 2 (6.06%) Java
5 1 (3.03%) Ruby
5 1 (3.03%) Perl
Qualifications
1 7 (21.21%) Degree
Quality Assurance & Compliance
1 1 (3.03%) QA
Vendors
1 3 (9.09%) Google
1 3 (9.09%) HubSpot
2 2 (6.06%) ATG
3 1 (3.03%) Adobe
3 1 (3.03%) Facebook
3 1 (3.03%) Twitter
3 1 (3.03%) Sitecore
3 1 (3.03%) Ektron
3 1 (3.03%) Akamai