The table below looks at the statistics for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 26 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 132 121 119
Rank change year-on-year
-11 -2
Permanent jobs citing SEO 6 23 10
As % of all permanent IT jobs located in Reading 0.25% 0.99% 0.51%
As % of the Processes & Methodologies category 0.31% 1.25% 0.69%
Number of salaries quoted 6 23 9
Average salary £40,000 £60,000 £45,000
Average salary % change year-on-year
-33.33% +33.33%
UK excluding London average salary £32,500 £31,500 £31,000
% change year-on-year
+3.17% +1.61%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1916 1838 1456
As % of all permanent IT jobs located in Reading 80.47% 78.72% 74.63%
Number of salaries quoted 1297 1397 1224
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £34,000 £31,250 £32,500
10% offered a salary of more than £75,000 £65,000 £70,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing SEO across the Reading region over the 3 months to 26 January 2015.

SEO Salary Histogram in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 26 January 2015, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 15 (93.75%) HTML
1 15 (93.75%) CSS
2 13 (81.25%) jQuery
3 12 (75.00%) HTML5
4 11 (68.75%) Marketing
5 9 (56.25%) JavaScript
6 8 (50.00%) CSS3
7 7 (43.75%) Social Media
7 7 (43.75%) Analytics
7 7 (43.75%) User Experience
7 7 (43.75%) Adobe
8 6 (37.50%) CMS
8 6 (37.50%) Photoshop
8 6 (37.50%) Graphic Design
9 5 (31.25%) Subversion
9 5 (31.25%) Web Analytics
9 5 (31.25%) Google
9 5 (31.25%) Google Analytics
9 5 (31.25%) Drupal
9 5 (31.25%) ASP.NET
9 5 (31.25%) PHP
9 5 (31.25%) .NET
9 5 (31.25%) E-Commerce
9 5 (31.25%) Git (software)
10 4 (25.00%) Online Marketing
10 4 (25.00%) MailChimp
10 4 (25.00%) Digital Marketing
10 4 (25.00%) Data Protection
10 4 (25.00%) WordPress
11 3 (18.75%) Advertising

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 26 January 2015, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (37.50%) CMS
2 5 (31.25%) Drupal
3 4 (25.00%) WordPress
4 2 (12.50%) Umbraco
4 2 (12.50%) Joomla!
5 1 (6.25%) Movable Type
5 1 (6.25%) Sitecore CMS
5 1 (6.25%) ExpressionEngine
5 1 (6.25%) Kentico
5 1 (6.25%) Apache
Applications
1 6 (37.50%) Photoshop
2 1 (6.25%) Adobe Illustrator
2 1 (6.25%) Adobe Creative Suite
Business Applications
1 5 (31.25%) Google Analytics
Cloud Services
1 4 (25.00%) MailChimp
Communications & Networking
1 1 (6.25%) Internet
Database & Business Intelligence
1 3 (18.75%) MySQL
2 2 (12.50%) PostgreSQL
Development Applications
1 5 (31.25%) Subversion
1 5 (31.25%) Git (software)
2 2 (12.50%) Visual Studio
2 2 (12.50%) Dreamweaver
General
1 11 (68.75%) Marketing
2 3 (18.75%) Advertising
3 1 (6.25%) Banking
3 1 (6.25%) Telecoms
3 1 (6.25%) Finance
Job Titles
1 13 (81.25%) Developer
2 9 (56.25%) Web Developer
3 5 (31.25%) Web Designer
3 5 (31.25%) Designer
4 4 (25.00%) Front-End Developer
5 2 (12.50%) Front-End Web Developer
5 2 (12.50%) Web Manager
6 1 (6.25%) Junior PHP Developer
6 1 (6.25%) Marketing Executive
6 1 (6.25%) Drupal Developer
6 1 (6.25%) Graduate
6 1 (6.25%) Junior
6 1 (6.25%) Senior Web Developer
6 1 (6.25%) Junior Developer
6 1 (6.25%) PHP Developer
6 1 (6.25%) Graduate Developer
6 1 (6.25%) Senior Manager
6 1 (6.25%) Senior Developer
6 1 (6.25%) Graduate PHP Developer
6 1 (6.25%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 15 (93.75%) HTML
1 15 (93.75%) CSS
2 13 (81.25%) jQuery
3 12 (75.00%) HTML5
4 8 (50.00%) CSS3
5 5 (31.25%) .NET
5 5 (31.25%) ASP.NET
6 3 (18.75%) Sass
7 2 (12.50%) AngularJS
7 2 (12.50%) OOCSS
7 2 (12.50%) Apache Cordova
7 2 (12.50%) XHTML
7 2 (12.50%) Ajax
8 1 (6.25%) JSON
8 1 (6.25%) CakePHP
8 1 (6.25%) XML
8 1 (6.25%) Flash
8 1 (6.25%) RESTful
8 1 (6.25%) LESS
8 1 (6.25%) Ember.js
Miscellaneous
1 7 (43.75%) Social Media
1 7 (43.75%) User Experience
2 6 (37.50%) Graphic Design
3 2 (12.50%) Social Network
3 2 (12.50%) W3C
4 1 (6.25%) Motion Graphics
4 1 (6.25%) Open Source
4 1 (6.25%) Animation
4 1 (6.25%) Video Editing
Operating Systems
1 1 (6.25%) Linux
Processes & Methodologies
1 7 (43.75%) Analytics
2 5 (31.25%) E-Commerce
2 5 (31.25%) Web Analytics
3 4 (25.00%) Digital Marketing
3 4 (25.00%) Data Protection
3 4 (25.00%) Online Marketing
4 3 (18.75%) Responsive Web Design
4 3 (18.75%) OO
4 3 (18.75%) Project Management
5 2 (12.50%) Web Design
5 2 (12.50%) Agile Software Development
5 2 (12.50%) OOP
5 2 (12.50%) Web Application Development
5 2 (12.50%) Web Development
5 2 (12.50%) Mentoring
5 2 (12.50%) Email Marketing
6 1 (6.25%) Direct Marketing
6 1 (6.25%) Product Management
6 1 (6.25%) Social Media Marketing
6 1 (6.25%) Pay per click
Programming Languages
1 9 (56.25%) JavaScript
2 5 (31.25%) PHP
3 2 (12.50%) Python
4 1 (6.25%) Ruby
4 1 (6.25%) Perl
Qualifications
1 1 (6.25%) Degree
Vendors
1 7 (43.75%) Adobe
2 5 (31.25%) Google
3 1 (6.25%) Sitecore
3 1 (6.25%) Ektron
3 1 (6.25%) Akamai
3 1 (6.25%) Facebook
3 1 (6.25%) Twitter
3 1 (6.25%) HubSpot
Reading, Berkshire
Deanslist Limited
Salary: From £55,000 to £75,000 per annum + corporate benefits
Posted: Yesterday