The table below looks at the statistics for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 131 101 111
Rank change year-on-year
-30 +10
Permanent jobs citing SEO 10 40 17
As % of all permanent IT jobs located in Reading 0.39% 1.62% 0.85%
As % of the Processes & Methodologies category 0.49% 2.07% 1.12%
Number of salaries quoted 9 32 15
Average salary £42,500 £47,500 £32,500
Average salary % change year-on-year
-10.52% +46.15%
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
2024 1931 1514
As % of all permanent IT jobs located in Reading 78.36% 78.08% 75.51%
Number of salaries quoted 1320 1494 1238
Average salary £52,250 £47,500 £47,000
Average salary % change year-on-year
+10.00% +1.06%
90% offered a salary of more than £33,500 £32,500 £30,000
10% offered a salary of more than £77,500 £65,000 £70,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing SEO across the Reading region over the 3 months to 24 October 2014.

SEO Salary Histogram in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 24 October 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 24 (72.73%) CSS
2 22 (66.67%) HTML
2 22 (66.67%) HTML5
2 22 (66.67%) CSS3
3 21 (63.64%) jQuery
3 21 (63.64%) JavaScript
3 21 (63.64%) Marketing
4 20 (60.61%) Drupal
5 19 (57.58%) CMS
6 17 (51.52%) PHP
6 17 (51.52%) Photoshop
7 15 (45.45%) Subversion
7 15 (45.45%) Git (software)
8 14 (42.42%) Responsive Web Design
9 13 (39.39%) MySQL
10 11 (33.33%) Project Management
11 10 (30.30%) OO
12 9 (27.27%) Python
12 9 (27.27%) XHTML
12 9 (27.27%) Dreamweaver
12 9 (27.27%) PostgreSQL
12 9 (27.27%) Time Management
13 8 (24.24%) WordPress
13 8 (24.24%) Digital Marketing
13 8 (24.24%) .NET
14 7 (21.21%) Social Media
14 7 (21.21%) Sass
14 7 (21.21%) Web Development
14 7 (21.21%) Degree
15 6 (18.18%) Pay per click

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 24 October 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 20 (60.61%) Drupal
2 19 (57.58%) CMS
3 8 (24.24%) WordPress
4 2 (6.06%) Umbraco
5 1 (3.03%) Joomla!
5 1 (3.03%) Movable Type
5 1 (3.03%) Sitecore CMS
5 1 (3.03%) ExpressionEngine
5 1 (3.03%) Kentico
Applications
1 17 (51.52%) Photoshop
2 1 (3.03%) Adobe Illustrator
2 1 (3.03%) Adobe Creative Suite
Business Applications
1 1 (3.03%) Google Analytics
Communications & Networking
1 1 (3.03%) SMS
Database & Business Intelligence
1 13 (39.39%) MySQL
2 9 (27.27%) PostgreSQL
3 4 (12.12%) Relational Database
Development Applications
1 15 (45.45%) Subversion
1 15 (45.45%) Git (software)
2 9 (27.27%) Dreamweaver
3 2 (6.06%) Visual Studio
General
1 21 (63.64%) Marketing
2 4 (12.12%) Interactive Media
2 4 (12.12%) Advertising
3 1 (3.03%) Games
Job Titles
1 23 (69.70%) Developer
2 19 (57.58%) Web Developer
3 8 (24.24%) Front-End Developer
4 5 (15.15%) Front-End Web Developer
5 4 (12.12%) Designer
5 4 (12.12%) PHP MySQL Developer
5 4 (12.12%) PHP Drupal Developer
5 4 (12.12%) PHP LAMP Developer
5 4 (12.12%) Senior Developer
5 4 (12.12%) Web Designer
5 4 (12.12%) Senior Web Developer
5 4 (12.12%) PHP Developer
5 4 (12.12%) MySQL Developer
5 4 (12.12%) PHP Web Developer
5 4 (12.12%) LAMP Developer
6 3 (9.09%) Digital Project Manager
6 3 (9.09%) Project Manager
6 3 (9.09%) Marketing Executive
6 3 (9.09%) Senior Front-End Developer
6 3 (9.09%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 24 (72.73%) CSS
2 22 (66.67%) HTML
2 22 (66.67%) HTML5
2 22 (66.67%) CSS3
3 21 (63.64%) jQuery
4 9 (27.27%) XHTML
5 8 (24.24%) .NET
6 7 (21.21%) Sass
7 6 (18.18%) OOCSS
7 6 (18.18%) Ajax
8 5 (15.15%) ASP.NET
9 4 (12.12%) LAMP
9 4 (12.12%) Twitter Bootstrap
9 4 (12.12%) Apache Cordova
9 4 (12.12%) AngularJS
10 1 (3.03%) LESS
10 1 (3.03%) Ember.js
10 1 (3.03%) RESTful
10 1 (3.03%) KnockoutJS
10 1 (3.03%) JSON
Miscellaneous
1 7 (21.21%) Social Media
2 6 (18.18%) User Experience
3 2 (6.06%) Analytical Skills
3 2 (6.06%) Social Network
4 1 (3.03%) Open Source
4 1 (3.03%) Motion Graphics
4 1 (3.03%) W3C
4 1 (3.03%) Graphic Design
4 1 (3.03%) Animation
4 1 (3.03%) Video Editing
Processes & Methodologies
1 14 (42.42%) Responsive Web Design
2 11 (33.33%) Project Management
3 10 (30.30%) OO
4 9 (27.27%) Time Management
5 8 (24.24%) Digital Marketing
6 7 (21.21%) Web Development
7 6 (18.18%) Pay per click
7 6 (18.18%) Analytics
8 5 (15.15%) Online Marketing
8 5 (15.15%) Web Design
9 4 (12.12%) OOD
10 3 (9.09%) Agile Software Development
10 3 (9.09%) Product Management
10 3 (9.09%) Direct Marketing
10 3 (9.09%) Social Media Marketing
11 2 (6.06%) Marketing Analytics
11 2 (6.06%) Mentoring
11 2 (6.06%) Web Application Development
12 1 (3.03%) Email Marketing
12 1 (3.03%) Marketing Strategy
Programming Languages
1 21 (63.64%) JavaScript
2 17 (51.52%) PHP
3 9 (27.27%) Python
4 1 (3.03%) Ruby
4 1 (3.03%) Perl
Qualifications
1 7 (21.21%) Degree
Quality Assurance & Compliance
1 1 (3.03%) QA
Vendors
1 3 (9.09%) HubSpot
2 2 (6.06%) Akamai
3 1 (3.03%) Facebook
3 1 (3.03%) Twitter
3 1 (3.03%) Adobe
3 1 (3.03%) Google
3 1 (3.03%) Sitecore
3 1 (3.03%) Ektron
Reading, Berkshire
IT Talent Solutions
Salary: Up to £55,000 per annum
Posted: 3 days ago