The table below looks at the statistics for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 117 121 96
Rank change year-on-year
+4 -25
Permanent jobs citing SEO 22 13 36
As % of all permanent IT jobs located in Reading 0.88% 0.57% 1.77%
As % of the Processes & Methodologies category 1.16% 0.78% 2.30%
Number of salaries quoted 19 11 36
Average salary £40,000 £50,000 £40,500
Average salary % change year-on-year
-20.00% +23.45%
90% offered a salary of more than £34,500 £45,000 £32,500
10% offered a salary of more than £56,000 £50,000 £45,000
UK excluding London average salary £30,000 £31,500 £31,500
% change year-on-year
-4.76% -
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1904 1666 1565
As % of all permanent IT jobs located in Reading 76.34% 73.01% 76.75%
Number of salaries quoted 1316 1294 1319
Average salary £50,000 £45,000 £45,000
Average salary % change year-on-year
+11.11% -
90% offered a salary of more than £35,000 £32,500 £32,000
10% offered a salary of more than £82,500 £65,000 £70,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing SEO across the Reading region over the 3 months to 2 September 2014.

SEO Salary Histogram in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 2 September 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 25 (73.53%) CSS
2 24 (70.59%) Marketing
3 23 (67.65%) HTML
4 21 (61.76%) HTML5
4 21 (61.76%) CSS3
5 20 (58.82%) jQuery
5 20 (58.82%) JavaScript
6 18 (52.94%) Drupal
7 17 (50.00%) CMS
7 17 (50.00%) Photoshop
8 16 (47.06%) PHP
9 14 (41.18%) Subversion
9 14 (41.18%) Git (software)
9 14 (41.18%) Responsive Web Design
10 12 (35.29%) MySQL
11 11 (32.35%) Dreamweaver
11 11 (32.35%) Digital Marketing
11 11 (32.35%) Time Management
12 9 (26.47%) Social Media
12 9 (26.47%) Project Management
12 9 (26.47%) XHTML
12 9 (26.47%) .NET
12 9 (26.47%) Web Development
13 8 (23.53%) Ajax
13 8 (23.53%) Python
13 8 (23.53%) PostgreSQL
13 8 (23.53%) OO
13 8 (23.53%) Analytics
14 7 (20.59%) Sass
14 7 (20.59%) Degree

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 2 September 2014, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 18 (52.94%) Drupal
2 17 (50.00%) CMS
3 6 (17.65%) WordPress
4 1 (2.94%) Movable Type
4 1 (2.94%) Sitecore CMS
4 1 (2.94%) ExpressionEngine
4 1 (2.94%) Kentico
4 1 (2.94%) Umbraco
Applications
1 17 (50.00%) Photoshop
2 3 (8.82%) Adobe Illustrator
3 2 (5.88%) InDesign
Business Applications
1 3 (8.82%) Google Analytics
Cloud Services
1 2 (5.88%) CheetahMail
Communications & Networking
1 1 (2.94%) SMS
Database & Business Intelligence
1 12 (35.29%) MySQL
2 8 (23.53%) PostgreSQL
3 4 (11.76%) Relational Database
Development Applications
1 14 (41.18%) Subversion
1 14 (41.18%) Git (software)
2 11 (32.35%) Dreamweaver
3 2 (5.88%) Visual Studio
General
1 24 (70.59%) Marketing
2 4 (11.76%) Interactive Media
2 4 (11.76%) Advertising
3 1 (2.94%) Games
Job Titles
1 22 (64.71%) Developer
2 19 (55.88%) Web Developer
3 9 (26.47%) Front-End Developer
4 6 (17.65%) Front-End Web Developer
4 6 (17.65%) Designer
5 5 (14.71%) Web Designer
6 4 (11.76%) PHP Developer
6 4 (11.76%) MySQL Developer
6 4 (11.76%) PHP Web Developer
6 4 (11.76%) LAMP Developer
6 4 (11.76%) PHP MySQL Developer
6 4 (11.76%) PHP Drupal Developer
6 4 (11.76%) PHP LAMP Developer
7 3 (8.82%) Marketing Executive
7 3 (8.82%) Senior Front-End Developer
7 3 (8.82%) Digital Marketing Executive
7 3 (8.82%) Digital Project Manager
7 3 (8.82%) Project Manager
7 3 (8.82%) Senior Web Developer
7 3 (8.82%) Senior Developer
Libraries, Frameworks & Software Standards
1 25 (73.53%) CSS
2 23 (67.65%) HTML
3 21 (61.76%) HTML5
3 21 (61.76%) CSS3
4 20 (58.82%) jQuery
5 9 (26.47%) .NET
5 9 (26.47%) XHTML
6 8 (23.53%) Ajax
7 7 (20.59%) Sass
8 6 (17.65%) Twitter Bootstrap
9 4 (11.76%) OOCSS
9 4 (11.76%) LAMP
9 4 (11.76%) ASP.NET
10 2 (5.88%) JSP
10 2 (5.88%) Apache Cordova
10 2 (5.88%) AngularJS
11 1 (2.94%) Semantic HTML
11 1 (2.94%) XML
11 1 (2.94%) Flash
11 1 (2.94%) LESS
Miscellaneous
1 9 (26.47%) Social Media
2 2 (5.88%) Social Network
3 1 (2.94%) Open Source
3 1 (2.94%) Motion Graphics
3 1 (2.94%) W3C
3 1 (2.94%) Graphic Design
3 1 (2.94%) Animation
3 1 (2.94%) Video Editing
Processes & Methodologies
1 14 (41.18%) Responsive Web Design
2 11 (32.35%) Digital Marketing
2 11 (32.35%) Time Management
3 9 (26.47%) Web Development
3 9 (26.47%) Project Management
4 8 (23.53%) OO
4 8 (23.53%) Analytics
5 6 (17.65%) Web Design
5 6 (17.65%) Pay per click
6 5 (14.71%) Online Marketing
7 4 (11.76%) E-Commerce
7 4 (11.76%) OOD
8 3 (8.82%) Direct Marketing
8 3 (8.82%) Email Marketing
8 3 (8.82%) Product Management
8 3 (8.82%) Social Media Marketing
9 2 (5.88%) Marketing Analytics
9 2 (5.88%) Information Architecture
9 2 (5.88%) Web Application Development
9 2 (5.88%) Web Accessibility
Programming Languages
1 20 (58.82%) JavaScript
2 16 (47.06%) PHP
3 8 (23.53%) Python
4 2 (5.88%) Java
5 1 (2.94%) Ruby
5 1 (2.94%) Perl
Qualifications
1 7 (20.59%) Degree
Quality Assurance & Compliance
1 1 (2.94%) QA
Vendors
1 3 (8.82%) Google
1 3 (8.82%) Adobe
1 3 (8.82%) HubSpot
2 2 (5.88%) ATG
3 1 (2.94%) Sitecore
3 1 (2.94%) Ektron
3 1 (2.94%) Akamai
3 1 (2.94%) Facebook
3 1 (2.94%) Twitter