The table below looks at the statistics for SEO skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 2 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Jun 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 139 127 129
Rank change year-on-year
-12 +2
Permanent jobs citing SEO 4 12 4
As % of all permanent IT jobs located in Reading 0.18% 0.51% 0.19%
As % of the Processes & Methodologies category 0.22% 0.67% 0.27%
Number of salaries quoted 3 10 4
Average salary £23,000 £32,500 £35,000
Average salary % change year-on-year
-29.23% -7.14%
UK excluding London average salary £30,750 £32,000 £30,000
% change year-on-year
-3.90% +6.66%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1831 1804 1492
As % of all permanent IT jobs located in Reading 81.38% 76.47% 69.23%
Number of salaries quoted 1279 1257 1166
Average salary £50,000 £50,000 £45,000
Average salary % change year-on-year
- +11.11%
90% offered a salary of more than £35,000 £32,500 £32,500
10% offered a salary of more than £75,000 £70,000 £70,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

SEO
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Reading

SEO
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Reading region.

SEO Salary Trend in Reading

SEO
Top 30 Related IT Skills in Reading

For the 6 months to 2 June 2015, IT jobs across the Reading region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 12 (92.31%) Marketing
2 10 (76.92%) HTML
2 10 (76.92%) Adobe
2 10 (76.92%) CSS
3 7 (53.85%) Google
3 7 (53.85%) jQuery
3 7 (53.85%) Analytics
4 6 (46.15%) Social Media
4 6 (46.15%) Google Analytics
4 6 (46.15%) PHP
5 5 (38.46%) MySQL
5 5 (38.46%) JavaScript
5 5 (38.46%) OOP
5 5 (38.46%) OO
5 5 (38.46%) E-Commerce
5 5 (38.46%) W3C
5 5 (38.46%) Web Analytics
5 5 (38.46%) Graphic Design
5 5 (38.46%) User Experience
6 4 (30.77%) MailChimp
6 4 (30.77%) Data Protection
7 3 (23.08%) Joomla!
7 3 (23.08%) Online Marketing
7 3 (23.08%) HTML5
8 2 (15.38%) Linux
8 2 (15.38%) Apache
8 2 (15.38%) CakePHP
8 2 (15.38%) Email Marketing
8 2 (15.38%) Digital Marketing
9 1 (7.69%) Creative Marketing

SEO
Top Related IT Skills in Reading by Category

For the 6 months to 2 June 2015, IT jobs across the Reading region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (23.08%) Joomla!
2 2 (15.38%) Apache
Cloud Services
1 6 (46.15%) Google Analytics
2 4 (30.77%) MailChimp
Communications & Networking
1 1 (7.69%) Internet
Database & Business Intelligence
1 5 (38.46%) MySQL
General
1 12 (92.31%) Marketing
2 1 (7.69%) Telecoms
2 1 (7.69%) Finance
2 1 (7.69%) Advertising
2 1 (7.69%) Banking
Job Titles
1 8 (61.54%) Developer
2 5 (38.46%) Graduate
2 5 (38.46%) Junior
2 5 (38.46%) PHP Developer
2 5 (38.46%) Graduate Developer
2 5 (38.46%) Web Designer
2 5 (38.46%) Junior Developer
2 5 (38.46%) Junior PHP Developer
2 5 (38.46%) Graduate PHP Developer
2 5 (38.46%) Designer
3 3 (23.08%) Web Developer
4 1 (7.69%) Marketing Executive
4 1 (7.69%) SEO Specialist
4 1 (7.69%) SEO Analyst
4 1 (7.69%) Sales Executive
4 1 (7.69%) Sales Manager
4 1 (7.69%) Analyst
4 1 (7.69%) Marketing Manager
4 1 (7.69%) Research Analyst
Libraries, Frameworks & Software Standards
1 10 (76.92%) HTML
1 10 (76.92%) CSS
2 7 (53.85%) jQuery
3 3 (23.08%) HTML5
4 2 (15.38%) CakePHP
Miscellaneous
1 6 (46.15%) Social Media
2 5 (38.46%) W3C
2 5 (38.46%) Graphic Design
2 5 (38.46%) User Experience
3 1 (7.69%) Smartphone
Operating Systems
1 2 (15.38%) Linux
Processes & Methodologies
1 7 (53.85%) Analytics
2 5 (38.46%) OOP
2 5 (38.46%) OO
2 5 (38.46%) E-Commerce
2 5 (38.46%) Web Analytics
3 4 (30.77%) Data Protection
4 3 (23.08%) Online Marketing
5 2 (15.38%) Email Marketing
5 2 (15.38%) Digital Marketing
6 1 (7.69%) Creative Marketing
6 1 (7.69%) Web Development
6 1 (7.69%) CRM
6 1 (7.69%) Project Management
6 1 (7.69%) Process Management
6 1 (7.69%) Web Design
6 1 (7.69%) Pay per click
Programming Languages
1 6 (46.15%) PHP
2 5 (38.46%) JavaScript
Vendors
1 10 (76.92%) Adobe
2 7 (53.85%) Google
Reading, Berkshire
Deanslist Limited
Salary: From £40,000 to £50,000 per annum £40-50k + excellent benefits
Posted: 3 days ago
Reading, Berkshire
Deanslist Limited
Salary: £25-28k + benefits package.
Posted: 3 days ago
Reading, Berkshire
Deanslist Limited
Salary: From £45,000 to £58,000 per annum £45-59k + excellent benefits
Posted: 3 days ago
Reading, Berkshire
Deanslist Limited
Salary: From £45,000 to £58,000 per annum £45-58k + excellent benefits
Posted: 5 days ago