The table below looks at the prevalence of the term Advertising in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Advertising over the 3 months to 19 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
19 Jan 2017
Same period 2016 Same period 2015
Advertising
UK / Scotland
Rank 111 142 132
Rank change year-on-year
+31 -10
Permanent jobs citing Advertising 20 13 25
As % of all permanent IT jobs located in Scotland 0.89% 0.44% 0.84%
As % of the General category 2.19% 0.93% 1.75%
Number of salaries quoted 16 12 18
Median salary £37,500 £38,750 £47,500
Median salary % change year-on-year
-3.22% -18.42%
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Scotland region.

General Category
Scotland
Permanent IT job ads with a match in the
General category
914 1393 1430
As % of all permanent IT jobs located in Scotland 40.57% 46.97% 47.89%
Number of salaries quoted 577 826 894
Median salary £47,500 £47,500 £45,750
Median salary % change year-on-year
- +3.82%
90% offered a salary of more than £32,500 £32,500 £32,000
10% offered a salary of more than £70,000 £70,000 £67,500
UK excluding London median salary £45,000 £45,000 £45,000

Advertising
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Advertising as a proportion of all IT jobs with a match in the General category.

Advertising Jobs Demand Trend in Scotland

Advertising
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Scotland region.

Advertising Salary Trend in Scotland

Advertising
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Advertising across the Scotland region over the 3 months to 19 January 2017.

Advertising Salary Histogram in Scotland

Advertising
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Scotland region over the 3 months to 19 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +34 14 £37,500 +7.14% 5
Edinburgh +7 5 £40,000 +6.66% 3
Advertising
UK

Advertising
Top 30 Related IT Skills in Scotland

For the 6 months to 19 January 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Advertising.

1 17 (37.78%) C#
2 14 (31.11%) HTML
2 14 (31.11%) .NET
2 14 (31.11%) OO
2 14 (31.11%) Microsoft
2 14 (31.11%) Agile Software Development
3 13 (28.89%) Microsoft Azure
3 13 (28.89%) ASP.NET
3 13 (28.89%) CSS
3 13 (28.89%) MVC
3 13 (28.89%) Scrum
4 12 (26.67%) SQL Server
4 12 (26.67%) ASP.NET MVC
4 12 (26.67%) HTML5
4 12 (26.67%) AngularJS
5 11 (24.44%) Web Application Development
5 11 (24.44%) Twitter Bootstrap
5 11 (24.44%) MongoDB
5 11 (24.44%) RavenDB
5 11 (24.44%) CSS3
5 11 (24.44%) Web Development
5 11 (24.44%) ERP
5 11 (24.44%) SQL Server 2014
5 11 (24.44%) ASP.NET MVC 5
6 10 (22.22%) PHP
6 10 (22.22%) Java
7 8 (17.78%) Finance
7 8 (17.78%) Social Media
8 7 (15.56%) Pardot
8 7 (15.56%) Facebook

Advertising
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (15.56%) WordPress
2 1 (2.22%) CMS
2 1 (2.22%) SharePoint
2 1 (2.22%) SharePoint 2013
Applications
1 7 (15.56%) Adobe Illustrator
1 7 (15.56%) InDesign
1 7 (15.56%) Photoshop
2 1 (2.22%) MS Excel
2 1 (2.22%) MS Office
Business Applications
1 7 (15.56%) Unit4 Business World
2 3 (6.67%) Sage 200
3 1 (2.22%) Dynamics CRM
3 1 (2.22%) Oracle ERP
3 1 (2.22%) Pegasus Opera
3 1 (2.22%) Sage 1000
3 1 (2.22%) Sage CRM
3 1 (2.22%) SAP Business One
Cloud Services
1 13 (28.89%) Microsoft Azure
2 1 (2.22%) Amazon AWS
Database & Business Intelligence
1 12 (26.67%) SQL Server
2 11 (24.44%) MongoDB
2 11 (24.44%) RavenDB
2 11 (24.44%) SQL Server 2014
3 1 (2.22%) Data Warehouse
3 1 (2.22%) MySQL
3 1 (2.22%) NoSQL
3 1 (2.22%) PowerPivot
3 1 (2.22%) SQL Server Analysis Services
3 1 (2.22%) SQL Server Integration Services
3 1 (2.22%) SQL Server Reporting Services
Development Applications
1 5 (11.11%) Git (software)
2 3 (6.67%) Subversion
3 1 (2.22%) git-flow
General
1 8 (17.78%) Finance
2 7 (15.56%) Marketing
2 7 (15.56%) Telecoms
3 2 (4.44%) Games
3 2 (4.44%) Manufacturing
4 1 (2.22%) Retail
Job Titles
1 24 (53.33%) Developer
2 12 (26.67%) .NET Developer
3 7 (15.56%) Marketing Manager
4 6 (13.33%) Systems Manager
5 5 (11.11%) PHP Developer
6 4 (8.89%) ERP Manager
7 3 (6.67%) Consultant
7 3 (6.67%) Full Stack Developer
8 1 (2.22%) Account Executive
8 1 (2.22%) Business Project Manager
8 1 (2.22%) C++ Developer
8 1 (2.22%) Finance Systems Manager
8 1 (2.22%) Games Programmer
8 1 (2.22%) Java Developer
8 1 (2.22%) Junior
8 1 (2.22%) Junior Consultant
8 1 (2.22%) Programmer
8 1 (2.22%) Project Manager
8 1 (2.22%) Social Media Manager
8 1 (2.22%) Web Developer
Libraries, Frameworks & Software Standards
1 14 (31.11%) .NET
1 14 (31.11%) HTML
2 13 (28.89%) ASP.NET
2 13 (28.89%) CSS
3 12 (26.67%) AngularJS
3 12 (26.67%) ASP.NET MVC
3 12 (26.67%) HTML5
4 11 (24.44%) ASP.NET MVC 5
4 11 (24.44%) CSS3
4 11 (24.44%) Twitter Bootstrap
5 5 (11.11%) Symfony
6 2 (4.44%) Unity (Game Engine)
6 2 (4.44%) Unreal Engine
7 1 (2.22%) ASP.NET MVC 4
7 1 (2.22%) ASP.NET Web API
7 1 (2.22%) Entity Framework
7 1 (2.22%) jQuery
7 1 (2.22%) Laravel
7 1 (2.22%) MDX
7 1 (2.22%) Spring
Miscellaneous
1 8 (17.78%) Social Media
2 7 (15.56%) Blog
2 7 (15.56%) Copywriting
3 2 (4.44%) Computer Science
3 2 (4.44%) Mobile App
4 1 (2.22%) Enterprise Software
4 1 (2.22%) Management Information System
4 1 (2.22%) N-Tier
Operating Systems
1 3 (6.67%) Android
1 3 (6.67%) Apple iOS
1 3 (6.67%) Linux
Processes & Methodologies
1 14 (31.11%) Agile Software Development
1 14 (31.11%) OO
2 13 (28.89%) MVC
2 13 (28.89%) Scrum
3 11 (24.44%) ERP
3 11 (24.44%) Web Application Development
3 11 (24.44%) Web Development
4 7 (15.56%) B2B
4 7 (15.56%) Data Management
5 4 (8.89%) SDLC
6 3 (6.67%) CRM
7 2 (4.44%) Change Management
7 2 (4.44%) E-Commerce
7 2 (4.44%) Mobile Development
7 2 (4.44%) OOP
7 2 (4.44%) Workflow
8 1 (2.22%) Performance Optimisation
8 1 (2.22%) Secure Coding
8 1 (2.22%) SOLID
8 1 (2.22%) TDD
Programming Languages
1 17 (37.78%) C#
2 10 (22.22%) Java
2 10 (22.22%) PHP
3 5 (11.11%) JavaScript
4 4 (8.89%) C++
4 4 (8.89%) SQL
5 2 (4.44%) C
6 1 (2.22%) Apple Swift
6 1 (2.22%) Objective-C
Qualifications
1 5 (11.11%) Degree
Vendors
1 14 (31.11%) Microsoft
2 7 (15.56%) Adobe
2 7 (15.56%) Facebook
2 7 (15.56%) Hootsuite
2 7 (15.56%) Pardot
2 7 (15.56%) Salesforce.com
2 7 (15.56%) Twitter
3 5 (11.11%) Sage
4 3 (6.67%) Oracle
4 3 (6.67%) SAP
5 2 (4.44%) JD Edwards
6 1 (2.22%) Epicor
6 1 (2.22%) Infor
6 1 (2.22%) NetSuite
6 1 (2.22%) Pegasus
6 1 (2.22%) Perforce
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