The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 6 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
6 Dec 2016
Same period 2015 Same period 2014
Web Analytics
Rank 122 127 123
Rank change year-on-year
+5 -4
Contract jobs citing Web Analytics 1 3 5
As % of all contract IT jobs located in Scotland 0.049% 0.11% 0.18%
As % of the Processes & Methodologies category 0.061% 0.13% 0.23%
Number of daily rates quoted 1 2 0
Median daily rate £325 £375 -
Median daily rate % change year-on-year
-13.33% -
UK excluding London median daily rate £420 £400 £369
% change year-on-year
+5.00% +8.47%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £36.00 -
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Contract IT job ads with a match in the
Processes & Methodologies category
1630 2264 2174
As % of all contract IT jobs located in Scotland 80.49% 79.41% 77.39%
Number of daily rates quoted 967 1193 1215
Median daily rate £375 £375 £380
Median daily rate % change year-on-year
- -1.31%
90% offered a daily rate of more than £275 £250 £269
10% offered a daily rate of more than £513 £500 £525
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 35 40 23
Median hourly rate £38.50 £40.00 £35.00
Median hourly rate % change year-on-year
-3.75% +14.28%
90% offered a hourly rate of more than £14.50 £12.35 £16.12
10% offered a hourly rate of more than £45.00 £47.00 £45.00
UK excluding London median hourly rate £31.00 £34.95 £25.00
% change year-on-year
-11.30% +39.80%

Web Analytics
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Scotland

Web Analytics
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Scotland region.

Web Analytics Daily Rate Trend in Scotland

Web Analytics
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Scotland region.

Web Analytics Hourly Rate Trend in Scotland

Web Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 6 December 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Web Analytics.

1 3 (100.00%) Analytics
2 2 (66.67%) Marketing
2 2 (66.67%) Stakeholder Management
2 2 (66.67%) Content Management
2 2 (66.67%) Analytical Skills
3 1 (33.33%) Performance Metrics
3 1 (33.33%) SDLC
3 1 (33.33%) API Testing
3 1 (33.33%) HP Fortify
3 1 (33.33%) Front End Development
3 1 (33.33%) Secure Coding
3 1 (33.33%) SAS Visual Analytics
3 1 (33.33%) Checkstyle
3 1 (33.33%) Local Government
3 1 (33.33%) Omniture
3 1 (33.33%) Google
3 1 (33.33%) Smartphone
3 1 (33.33%) Statistics
3 1 (33.33%) CMS
3 1 (33.33%) OpenText
3 1 (33.33%) Scrum
3 1 (33.33%) Agile Software Development
3 1 (33.33%) Asset Management
3 1 (33.33%) STB
3 1 (33.33%) HTML
3 1 (33.33%) Java
3 1 (33.33%) JavaScript
3 1 (33.33%) SQL
3 1 (33.33%) VBA
3 1 (33.33%) .NET

Web Analytics
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) Adobe Experience Manager
1 1 (33.33%) Apache
1 1 (33.33%) CMS
1 1 (33.33%) Confluence
1 1 (33.33%) Drupal
1 1 (33.33%) SAS
1 1 (33.33%) Tomcat
1 1 (33.33%) WordPress
Cloud Services
1 1 (33.33%) Adobe Analytics
Database & Business Intelligence
1 1 (33.33%) Base SAS
1 1 (33.33%) Big Data
1 1 (33.33%) QlikView
1 1 (33.33%) SAS Enterprise Guide
1 1 (33.33%) SAS Visual Analytics
Development Applications
1 1 (33.33%) Checkstyle
1 1 (33.33%) Eclipse
1 1 (33.33%) FindBugs
1 1 (33.33%) JIRA
1 1 (33.33%) ReSharper
1 1 (33.33%) Team Foundation Server
1 1 (33.33%) Visual Studio
General
1 2 (66.67%) Marketing
2 1 (33.33%) Local Government
Job Titles
1 1 (33.33%) Analyst
1 1 (33.33%) CMS Developer
1 1 (33.33%) Developer
1 1 (33.33%) Digital Transformation
1 1 (33.33%) Insight Analyst
1 1 (33.33%) Scrum Master
Libraries, Frameworks & Software Standards
1 1 (33.33%) .NET
1 1 (33.33%) CSS
1 1 (33.33%) HTML
1 1 (33.33%) JAX-WS
1 1 (33.33%) jQuery
1 1 (33.33%) JSON
1 1 (33.33%) LESS
1 1 (33.33%) Twitter Bootstrap
1 1 (33.33%) Web Services
1 1 (33.33%) XML
1 1 (33.33%) XSLT
Miscellaneous
1 2 (66.67%) Analytical Skills
2 1 (33.33%) Credit Risk
2 1 (33.33%) Mobile App
2 1 (33.33%) Performance Metrics
2 1 (33.33%) Smartphone
2 1 (33.33%) Social Media
2 1 (33.33%) Statistics
2 1 (33.33%) STB
2 1 (33.33%) User Experience
Operating Systems
1 1 (33.33%) Android
1 1 (33.33%) Apple iOS
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) Content Management
2 2 (66.67%) Stakeholder Management
3 1 (33.33%) Agile Software Development
3 1 (33.33%) API Testing
3 1 (33.33%) Asset Management
3 1 (33.33%) Business Intelligence
3 1 (33.33%) Code Coverage
3 1 (33.33%) Front End Development
3 1 (33.33%) Responsive Web Design
3 1 (33.33%) Risk Management
3 1 (33.33%) Scrum
3 1 (33.33%) SDLC
3 1 (33.33%) Secure Coding
3 1 (33.33%) Stakeholder Engagement
3 1 (33.33%) Statistical Modelling
3 1 (33.33%) System Testing
3 1 (33.33%) Unit Testing
3 1 (33.33%) Visual Analytics
Programming Languages
1 1 (33.33%) Java
1 1 (33.33%) JavaScript
1 1 (33.33%) SQL
1 1 (33.33%) VBA
Qualifications
1 1 (33.33%) Degree
Systems Management
1 1 (33.33%) HP Fortify
1 1 (33.33%) TeamSite
Vendors
1 1 (33.33%) Adobe
1 1 (33.33%) Google
1 1 (33.33%) HP
1 1 (33.33%) Microsoft
1 1 (33.33%) Omniture
1 1 (33.33%) OpenText
1 1 (33.33%) Sitecore
1 1 (33.33%) Tableau