The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Scotland region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank 126 101 -
Rank change year-on-year
-25 -
Contract jobs citing Web Analytics 1 3 0
As % of all contract IT jobs located in Scotland 0.036% 0.12% -
As % of the Processes & Methodologies category 0.048% 0.17% -
Number of daily rates quoted 1 0 0
Average daily rate
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of your Daily Rate
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£575 - -
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.24%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 - -
Processes & Methodologies Category
Scotland
Contract IT job ads with a match in the
Processes & Methodologies category
2080 1730 1686
As % of all contract IT jobs located in Scotland 75.39% 70.35% 64.97%
Number of daily rates quoted 1081 865 812
Average daily rate £375 £375 £350
Average daily rate % change year-on-year
- +7.14%
90% offered a daily rate of more than £250 £250 £250
10% offered a daily rate of more than £500 £500 £475
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 36 43 61
Average hourly rate £20.50 £19.50 £16.50
Average hourly rate % change year-on-year
+5.12% +18.18%
90% offered a hourly rate of more than £11.60 £9.25 £9.50
10% offered a hourly rate of more than £140.40 £35.00 £40.00
UK excluding London average hourly rate £26.50 £31.00 £31.50
% change year-on-year
-14.51% -1.58%
Web Analytics
UK

Web Analytics
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Scotland

Web Analytics
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Scotland region.

Web Analytics Daily Rate Trend in Scotland

Web Analytics
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Scotland region.

Web Analytics Hourly Rate Trend in Scotland

Web Analytics
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Scotland region over the 3 months to 30 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -18 1 £575 -
Glasgow - - - - 1
Web Analytics
UK

Web Analytics
Top 12 Related IT Skills in Scotland

For the 6 months to 30 July 2014, IT contractor jobs across the Scotland region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 2 (100.00%) Analytics
2 1 (50.00%) Project Management
2 1 (50.00%) Finance
2 1 (50.00%) Advertising
2 1 (50.00%) FatWire
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Banking
2 1 (50.00%) Retail
2 1 (50.00%) Content Management
2 1 (50.00%) Business Analysis
2 1 (50.00%) Retail Banking
2 1 (50.00%) Adobe CQ

Web Analytics
Top Related IT Skills in Scotland by Category

For the 6 months to 30 July 2014, IT contractor jobs across the Scotland region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) Adobe CQ
General
1 1 (50.00%) Finance
1 1 (50.00%) Advertising
1 1 (50.00%) Banking
1 1 (50.00%) Retail
1 1 (50.00%) Retail Banking
Job Titles
1 1 (50.00%) Project Manager
1 1 (50.00%) Business Analyst
1 1 (50.00%) Analyst
1 1 (50.00%) Senior Manager
1 1 (50.00%) Senior Project Manager
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Project Management
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Content Management
2 1 (50.00%) Business Analysis
Vendors
1 1 (50.00%) FatWire