The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 22 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Web Analytics
UK / Scotland
Rank 99 126 -
Rank change year-on-year
+27 -
Contract jobs citing Web Analytics 3 6 0
As % of all contract IT jobs located in Scotland 0.17% 0.23% -
As % of the Processes & Methodologies category 0.20% 0.28% -
Number of daily rates quoted 1 3 0
Median daily rate £600 £405 -
Median daily rate % change year-on-year
+48.14% -
UK excluding London median daily rate £353 £403 £325
% change year-on-year
-12.42% +23.84%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - £14.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Contract IT job ads with a match in the
Processes & Methodologies category
1477 2135 2188
As % of all contract IT jobs located in Scotland 84.35% 82.43% 80.98%
Number of daily rates quoted 880 1141 1242
Median daily rate £388 £388 £400
Median daily rate % change year-on-year
- -3.12%
90% offered a daily rate of more than £250 £265 £280
10% offered a daily rate of more than £500 £550 £500
UK excluding London median daily rate £410 £400 £400
% change year-on-year
+2.50% -
Number of hourly rates quoted 26 23 37
Median hourly rate £45.00 £30.00 £22.50
Median hourly rate % change year-on-year
+50.00% +33.33%
90% offered a hourly rate of more than £14.49 £15.25 £12.10
10% offered a hourly rate of more than £66.00 £49.41 £47.50
UK excluding London median hourly rate £35.00 £40.00 £27.50
% change year-on-year
-12.50% +45.45%

Web Analytics
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Scotland

Web Analytics
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Scotland region.

Web Analytics Daily Rate Trend in Scotland

Web Analytics
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Scotland region.

Web Analytics Hourly Rate Trend in Scotland

Web Analytics
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the Scotland region over the 3 months to 22 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +13 1 £600 +48.14%
Glasgow - 1 - -
Renfrewshire - 1 - -
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 22 February 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Web Analytics.

1 4 (100.00%) Analytics
2 3 (75.00%) User Experience
2 3 (75.00%) Statistics
3 2 (50.00%) Degree
3 2 (50.00%) Google Analytics
3 2 (50.00%) Axure RP
3 2 (50.00%) Microsoft
3 2 (50.00%) Adobe
3 2 (50.00%) Stakeholder Management
3 2 (50.00%) Agile Software Development
3 2 (50.00%) Omniture
3 2 (50.00%) Google
3 2 (50.00%) Sitecore
3 2 (50.00%) Adobe Creative Cloud
3 2 (50.00%) Software Delivery
4 1 (25.00%) SAS Visual Analytics
4 1 (25.00%) Rapid Prototyping
4 1 (25.00%) Information Architecture
4 1 (25.00%) HTML5
4 1 (25.00%) Analytical Skills
4 1 (25.00%) Enterprise Software
4 1 (25.00%) Visual Analytics
4 1 (25.00%) Change Management
4 1 (25.00%) SEO
4 1 (25.00%) Publishing
4 1 (25.00%) HTML
4 1 (25.00%) JavaScript
4 1 (25.00%) SQL
4 1 (25.00%) VBA
4 1 (25.00%) CSS

Web Analytics
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) SAS
Cloud Services
1 2 (50.00%) Adobe Creative Cloud
1 2 (50.00%) Google Analytics
Database & Business Intelligence
1 1 (25.00%) Base SAS
1 1 (25.00%) Big Data
1 1 (25.00%) QlikView
1 1 (25.00%) SAS Enterprise Guide
1 1 (25.00%) SAS Visual Analytics
Development Applications
1 2 (50.00%) Axure RP
General
1 1 (25.00%) Marketing
1 1 (25.00%) Publishing
Job Titles
1 1 (25.00%) Analyst
1 1 (25.00%) Content Designer
1 1 (25.00%) Designer
1 1 (25.00%) Developer
1 1 (25.00%) Head of Strategy
1 1 (25.00%) Insight Analyst
1 1 (25.00%) UI Developer
1 1 (25.00%) UI/UX Developer
1 1 (25.00%) UX Developer
1 1 (25.00%) Web Content Designer
1 1 (25.00%) Web Designer
Libraries, Frameworks & Software Standards
1 1 (25.00%) CSS
1 1 (25.00%) HTML
1 1 (25.00%) HTML5
Miscellaneous
1 3 (75.00%) User Experience
2 1 (25.00%) Analytical Skills
2 1 (25.00%) Credit Risk
2 1 (25.00%) Enterprise Software
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) Statistics
3 2 (50.00%) Agile Software Development
3 2 (50.00%) Software Delivery
3 2 (50.00%) Stakeholder Management
4 1 (25.00%) Business Intelligence
4 1 (25.00%) Change Management
4 1 (25.00%) Data Analytics
4 1 (25.00%) Information Architecture
4 1 (25.00%) ITIL
4 1 (25.00%) Rapid Prototyping
4 1 (25.00%) Responsive Web Design
4 1 (25.00%) SEO
4 1 (25.00%) Statistical Modelling
4 1 (25.00%) Visual Analytics
4 1 (25.00%) Web Application Development
4 1 (25.00%) Web Development
Programming Languages
1 1 (25.00%) JavaScript
1 1 (25.00%) SQL
1 1 (25.00%) VBA
Qualifications
1 2 (50.00%) Degree
Vendors
1 2 (50.00%) Adobe
1 2 (50.00%) Google
1 2 (50.00%) Microsoft
1 2 (50.00%) Omniture
1 2 (50.00%) Sitecore
2 1 (25.00%) Tableau