The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 25 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Aug 2016
Same period 2015 Same period 2014
Web Analytics
Rank 521 524 547
Rank change year-on-year
+3 +23
Contract jobs citing Web Analytics 129 131 88
As % of all contract IT jobs located in the UK 0.24% 0.22% 0.16%
As % of the Processes & Methodologies category 0.29% 0.28% 0.20%
Number of daily rates quoted 65 91 51
Median daily rate £400 £375 £375
Median daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £240 £190 £220
10% offered a daily rate of more than £540 £500 £488
UK excluding London median daily rate £425 £363 £350
% change year-on-year
+17.24% +3.57%
Number of hourly rates quoted 2 3 2
Median hourly rate £35.50 £33.00 £19.00
Median hourly rate % change year-on-year
+7.57% +73.68%
UK excluding London median hourly rate £35.50 £33.00 £19.00
% change year-on-year
+7.57% +73.68%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44886 46891 44206
As % of all contract IT jobs located in the UK 82.74% 80.24% 78.44%
Number of daily rates quoted 29645 30456 27407
Median daily rate £438 £425 £403
Median daily rate % change year-on-year
+3.06% +5.46%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £596 £575 £575
UK excluding London median daily rate £400 £396 £375
% change year-on-year
+1.01% +5.60%
Number of hourly rates quoted 1108 1266 1195
Median hourly rate £29.00 £30.76 £23.00
Median hourly rate % change year-on-year
-5.72% +33.73%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £52.00 £52.17 £50.00
UK excluding London median hourly rate £30.00 £32.54 £25.00
% change year-on-year
-7.80% +30.16%

Web Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 25 August 2016.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 25 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -13 119 £390 +4.00% 43
London -3 72 £390 -2.50% 21
South East +8 27 £250 -31.03% 6
Berkshire +5 17 £600 +182.35%
City of London +32 9 £285 -28.75% 4
Wales +26 8 £450 +28.57%
South Wales +20 8 £450 +28.57%
North West +10 8 £400 +14.28% 4
Newport - 7 £450 -
Reading +13 5 £600 +62.71%
Maidenhead +4 5 - -
Surrey - 4 £250 - 4
Buckinghamshire +13 3 £235 -37.33%
South West +11 3 - -
Canary Wharf +2 3 £388 -22.50%
East Midlands 0 3 - - 1
Leicester - 3 - -
Staines - 3 £250 - 1
Leicestershire - 3 - -
Scotland +14 2 £425 +157.57% 3
East of England +13 2 £425 +17.24% 2
High Wycombe +8 2 - -
Edinburgh +7 2 £425 +157.57% 2
West Yorkshire +6 2 £275 -15.38% 2
Yorkshire -7 2 £275 -29.03% 2
Luton - 2 £425 - 1
Bedfordshire - 2 £425 - 1
Brighton +9 1 - -
East Sussex +9 1 - -
Hampshire +3 1 £425 +21.42% 1

Web Analytics
Top 30 Related IT Skills

For the 6 months to 25 August 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Analytics.

1 186 (100.00%) Analytics
2 91 (48.92%) Marketing
3 54 (29.03%) Adobe
4 52 (27.96%) Business Intelligence
5 50 (26.88%) SQL
6 49 (26.34%) Degree
7 46 (24.73%) User Experience
8 45 (24.19%) Analytical Skills
9 41 (22.04%) HTML
10 40 (21.51%) Agile Software Development
11 39 (20.97%) Google
12 38 (20.43%) Google Analytics
12 38 (20.43%) Big Data
13 35 (18.82%) Credit Risk
13 35 (18.82%) E-Commerce
14 34 (18.28%) CMS
15 33 (17.74%) Adobe Analytics
16 31 (16.67%) CSS
17 25 (13.44%) JavaScript
17 25 (13.44%) SEO
17 25 (13.44%) Finance
18 23 (12.37%) Stakeholder Management
19 21 (11.29%) Content Management
19 21 (11.29%) Project Management
19 21 (11.29%) SAS
19 21 (11.29%) Adobe Experience Manager
20 20 (10.75%) Data Analysis
21 19 (10.22%) Omniture
22 17 (9.14%) Tag Management
23 16 (8.60%) jQuery

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (18.28%) CMS
2 21 (11.29%) Adobe Experience Manager
2 21 (11.29%) SAS
3 7 (3.76%) Drupal
4 5 (2.69%) Apache
5 3 (1.61%) Apache Spark
5 3 (1.61%) WordPress
6 2 (1.08%) Confluence
6 2 (1.08%) Elasticsearch
6 2 (1.08%) SharePoint
6 2 (1.08%) SharePoint 2013
6 2 (1.08%) Sitecore CMS
6 2 (1.08%) Tomcat
7 1 (0.54%) Community Server
7 1 (0.54%) Mule
7 1 (0.54%) Oracle Workflow
7 1 (0.54%) Umbraco
7 1 (0.54%) WebLogic
7 1 (0.54%) WebLogic Portal
7 1 (0.54%) WebSphere
Applications
1 16 (8.60%) MS Office
2 12 (6.45%) MS Excel
3 8 (4.30%) Photoshop
4 7 (3.76%) SPSS
5 6 (3.23%) Adobe Creative Suite
5 6 (3.23%) Adobe Illustrator
6 3 (1.61%) MS PowerPoint
7 2 (1.08%) Simulink
8 1 (0.54%) EViews
8 1 (0.54%) Fireworks
8 1 (0.54%) Spreadsheet
Business Applications
1 16 (8.60%) WebTrends
2 6 (3.23%) Unica
3 5 (2.69%) Eloqua
4 4 (2.15%) Radian6
5 1 (0.54%) Oracle BPM
5 1 (0.54%) SAP hybris
5 1 (0.54%) SAP Oil and Gas
5 1 (0.54%) Sprinklr
Cloud Services
1 38 (20.43%) Google Analytics
2 33 (17.74%) Adobe Analytics
3 7 (3.76%) Google Tag Manager
4 4 (2.15%) SaaS
5 3 (1.61%) Amazon AWS
5 3 (1.61%) SmartFocus
6 2 (1.08%) GitHub
6 2 (1.08%) Microsoft Azure
7 1 (0.54%) Adobe Creative Cloud
7 1 (0.54%) Amazon S3
7 1 (0.54%) BlueKai
7 1 (0.54%) Google Cloud Platform
7 1 (0.54%) Heroku
7 1 (0.54%) MailChimp
7 1 (0.54%) Office 365
7 1 (0.54%) Responsys
7 1 (0.54%) Socialbakers
Communications & Networking
1 4 (2.15%) Internet
2 2 (1.08%) HTTP
2 2 (1.08%) Intranet
3 1 (0.54%) SMS
Database & Business Intelligence
1 38 (20.43%) Big Data
2 11 (5.91%) Base SAS
3 10 (5.38%) Hadoop
4 7 (3.76%) Data Warehouse
4 7 (3.76%) SAS Enterprise Guide
5 5 (2.69%) MongoDB
5 5 (2.69%) QlikView
6 4 (2.15%) Apache Hive
6 4 (2.15%) SQL Server
7 3 (1.61%) BusinessObjects
7 3 (1.61%) Data Mining
7 3 (1.61%) HBase
7 3 (1.61%) NoSQL
7 3 (1.61%) Oracle Database
7 3 (1.61%) Relational Database
8 2 (1.08%) Oracle Database 11g
8 2 (1.08%) Qlik Sense
8 2 (1.08%) Sqoop
9 1 (0.54%) DataStage
9 1 (0.54%) SQLPlus
Development Applications
1 8 (4.30%) Grunt
2 4 (2.15%) Git (software)
3 3 (1.61%) Axure RP
3 3 (1.61%) Bower
3 3 (1.61%) Dreamweaver
3 3 (1.61%) Talend Open Studio
4 2 (1.08%) FindBugs
4 2 (1.08%) gulp
4 2 (1.08%) Jasmine
4 2 (1.08%) JIRA
5 1 (0.54%) Atlassian Bamboo
5 1 (0.54%) Balsamiq Mockups
5 1 (0.54%) Checkstyle
5 1 (0.54%) Eclipse
5 1 (0.54%) ReSharper
5 1 (0.54%) Selenium
5 1 (0.54%) Sonatype Nexus
5 1 (0.54%) Subversion
5 1 (0.54%) Team Foundation Server
5 1 (0.54%) Visual Studio
General
1 91 (48.92%) Marketing
2 25 (13.44%) Finance
3 13 (6.99%) Publishing
3 13 (6.99%) Retail
4 11 (5.91%) Telecoms
5 8 (4.30%) Banking
6 4 (2.15%) Advertising
6 4 (2.15%) Law
6 4 (2.15%) Pharmaceutical
7 3 (1.61%) Games
7 3 (1.61%) Legal
8 2 (1.08%) Electronics
9 1 (0.54%) Automotive
9 1 (0.54%) Local Government
9 1 (0.54%) Manufacturing
Job Titles
1 33 (17.74%) Analyst
2 23 (12.37%) Developer
3 19 (10.22%) Designer
4 12 (6.45%) Analytics Manager
4 12 (6.45%) Architect
5 10 (5.38%) Consultant
5 10 (5.38%) Digital Designer
6 9 (4.84%) Digital Analytics Manager
7 8 (4.30%) Analytics Consultant
7 8 (4.30%) E-Commerce Designer
7 8 (4.30%) Solutions Designer
7 8 (4.30%) User Researcher
7 8 (4.30%) Web Analyst
8 7 (3.76%) Product Manager
8 7 (3.76%) Project Manager
8 7 (3.76%) Senior Analyst
8 7 (3.76%) Web Consultant
8 7 (3.76%) Web Designer
9 6 (3.23%) Data Analyst
9 6 (3.23%) Web Analytics Consultant
Libraries, Frameworks & Software Standards
1 41 (22.04%) HTML
2 31 (16.67%) CSS
3 16 (8.60%) jQuery
4 14 (7.53%) HTML5
4 14 (7.53%) Web Services
5 9 (4.84%) AngularJS
6 8 (4.30%) LESS
6 8 (4.30%) Middleware
6 8 (4.30%) XML
7 7 (3.76%) Spring
8 6 (3.23%) CSS3
8 6 (3.23%) JSON
8 6 (3.23%) Sass
9 5 (2.69%) Ajax
9 5 (2.69%) Apache Flex
9 5 (2.69%) REST
9 5 (2.69%) RESTful
9 5 (2.69%) Twitter Bootstrap
10 4 (2.15%) .NET
10 4 (2.15%) Node.js
Miscellaneous
1 46 (24.73%) User Experience
2 45 (24.19%) Analytical Skills
3 35 (18.82%) Credit Risk
4 15 (8.06%) Statistics
5 13 (6.99%) Visualisation
6 11 (5.91%) Mathematics
6 11 (5.91%) Social Media
7 10 (5.38%) Handset
8 9 (4.84%) Psychology
9 7 (3.76%) Computer Science
9 7 (3.76%) Physics
10 6 (3.23%) Algorithms
11 5 (2.69%) Animation
11 5 (2.69%) Management Information System
11 5 (2.69%) Video Editing
12 4 (2.15%) Data Integration
12 4 (2.15%) Economics
12 4 (2.15%) Fintech
12 4 (2.15%) Graphic Design
13 3 (1.61%) Virtual Team
Operating Systems
1 5 (2.69%) Linux
2 1 (0.54%) Android
2 1 (0.54%) Apple iOS
2 1 (0.54%) Unix
Processes & Methodologies
1 186 (100.00%) Analytics
2 52 (27.96%) Business Intelligence
3 40 (21.51%) Agile Software Development
4 35 (18.82%) E-Commerce
5 25 (13.44%) SEO
6 23 (12.37%) Stakeholder Management
7 21 (11.29%) Content Management
7 21 (11.29%) Project Management
8 20 (10.75%) Data Analysis
9 17 (9.14%) Tag Management
10 15 (8.06%) Benchmarking
10 15 (8.06%) CRM
11 13 (6.99%) Front End Development
12 12 (6.45%) Data Analytics
12 12 (6.45%) Digital Analytics
12 12 (6.45%) Usability Testing
12 12 (6.45%) Web Development
13 11 (5.91%) Responsive Web Design
13 11 (5.91%) Scrum
14 10 (5.38%) Digital Marketing
Programming Languages
1 50 (26.88%) SQL
2 25 (13.44%) JavaScript
3 16 (8.60%) Java
4 10 (5.38%) R
5 9 (4.84%) Python
6 5 (2.69%) PHP
7 4 (2.15%) VBA
8 3 (1.61%) C
8 3 (1.61%) C++
9 2 (1.08%) C#
9 2 (1.08%) MATLAB
9 2 (1.08%) TypeScript
10 1 (0.54%) ActionScript
10 1 (0.54%) Bash Shell
10 1 (0.54%) Groovy
10 1 (0.54%) PL/SQL
10 1 (0.54%) Scala
10 1 (0.54%) Shell Script
Qualifications
1 49 (26.34%) Degree
2 4 (2.15%) PhD
3 2 (1.08%) Security Cleared
4 1 (0.54%) MCP
4 1 (0.54%) Microsoft Certification
4 1 (0.54%) PMI Certification
4 1 (0.54%) PMP
4 1 (0.54%) SC Cleared
Quality Assurance & Compliance
1 5 (2.69%) Actionable Recommendations
2 2 (1.08%) Data Quality
2 2 (1.08%) Disclosure Scotland
3 1 (0.54%) PCI DSS
3 1 (0.54%) WCAG
System Software
1 1 (0.54%) Apache ZooKeeper
1 1 (0.54%) Varnish
1 1 (0.54%) Virtual Machines
1 1 (0.54%) VirtualBox
Systems Management
1 1 (0.54%) Capistrano
1 1 (0.54%) HP Fortify
1 1 (0.54%) Kibana
1 1 (0.54%) logstash
1 1 (0.54%) TeamSite
Vendors
1 54 (29.03%) Adobe
2 39 (20.97%) Google
3 19 (10.22%) Omniture
4 15 (8.06%) Tableau
5 12 (6.45%) Microsoft
6 9 (4.84%) Oracle
7 8 (4.30%) Coremetrics
8 5 (2.69%) Cognos
8 5 (2.69%) hybris
8 5 (2.69%) Salesforce.com
9 4 (2.15%) Tealium
10 3 (1.61%) DoubleClick
10 3 (1.61%) MicroStrategy
10 3 (1.61%) SAP
10 3 (1.61%) Sitecore
10 3 (1.61%) Talend
11 2 (1.08%) Ab Initio
11 2 (1.08%) Brio
11 2 (1.08%) Informatica
11 2 (1.08%) OpenText
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