The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Web Analytics
Rank 469 488 454
Rank change year-on-year
+19 -34
Contract jobs citing Web Analytics 127 107 100
As % of all contract IT jobs located in the UK 0.24% 0.20% 0.21%
As % of the Processes & Methodologies category 0.31% 0.27% 0.28%
Number of daily rates quoted 79 67 78
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£388 £388 £300
Average daily rate % change year-on-year
- +29.16%
90% offered a daily rate of more than £208 £277 £129
10% offered a daily rate of more than £530 £480 £478
UK excluding London average daily rate £325 £395 £243
% change year-on-year
-17.72% +62.88%
Number of hourly rates quoted 1 3 1
Average hourly rate £33.00 £38.80 £90.00
Average hourly rate % change year-on-year
-14.94% -56.88%
UK excluding London average hourly rate £33.00 £20.50 -
% change year-on-year
+60.97% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41173 39816 35317
As % of all contract IT jobs located in the UK 77.21% 75.21% 74.59%
Number of daily rates quoted 26232 25172 21131
Average daily rate £413 £400 £413
Average daily rate % change year-on-year
+3.12% -3.03%
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £575 £550 £575
UK excluding London average daily rate £388 £375 £365
% change year-on-year
+3.33% +2.73%
Number of hourly rates quoted 1182 1174 1060
Average hourly rate £29.00 £28.25 £32.00
Average hourly rate % change year-on-year
+2.65% -11.71%
90% offered a hourly rate of more than £12.10 £12.77 £13.50
10% offered a hourly rate of more than £47.81 £50.00 £49.52
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 29 May 2015.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 29 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 126 £388 - 52
London +9 71 £400 +3.22% 28
South East -7 22 £211 -39.64% 8
Berkshire +3 18 £205 -34.40% 4
City of London +9 14 £400 +6.66% 13
East Midlands - 13 £225 - 1
Northamptonshire - 9 £225 - 1
South West +19 7 £350 -30.00% 2
East of England +3 7 - - 2
Cambridgeshire - 6 - -
Swindon +11 5 £350 -30.00%
Wiltshire +7 5 £350 -30.00%
Bracknell -6 5 £211 -47.18%
Yorkshire - 5 £550 - 4
Reading +3 4 £418 +11.33%
Oxfordshire -16 4 £519 +29.75% 1
West Yorkshire - 4 £550 - 3
Nottinghamshire - 4 £325 -
Leeds - 4 £550 - 3
Oxford -11 2 £492 +22.87% 1
Slough - 2 £190 -
Croydon - 2 £260 -
Hammersmith - 2 £350 -
Canary Wharf - 2 - -
Maidenhead +1 1 £190 -
Hertfordshire -18 1 - - 1
West Midlands - 1 £425 - 1
Mansfield - 1 £425 -
Newbury - 1 - -
Gloucester - 1 - -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 29 May 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 201 (100.00%) Analytics
2 78 (38.81%) HTML
3 74 (36.82%) Marketing
4 72 (35.82%) Google
5 63 (31.34%) Google Analytics
6 60 (29.85%) Adobe
7 51 (25.37%) E-Commerce
8 50 (24.88%) JavaScript
8 50 (24.88%) Adobe Analytics
9 47 (23.38%) SEO
10 46 (22.89%) User Experience
11 45 (22.39%) Agile Software Development
12 43 (21.39%) CSS
13 36 (17.91%) SQL
14 35 (17.41%) WebTrends
15 34 (16.92%) Finance
15 34 (16.92%) Analytical Skills
16 30 (14.93%) Content Management
16 30 (14.93%) Omniture
17 28 (13.93%) Publishing
18 26 (12.94%) Degree
19 25 (12.44%) ETL
20 24 (11.94%) CMS
21 23 (11.44%) Java
21 23 (11.44%) XML
21 23 (11.44%) Oracle
21 23 (11.44%) Social Media
22 22 (10.95%) Project Management
23 21 (10.45%) .NET
23 21 (10.45%) HTML5

Web Analytics
Top Related IT Skills by Category

For the 6 months to 29 May 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 24 (11.94%) CMS
2 14 (6.97%) Oracle Workflow
3 12 (5.97%) SAS
4 8 (3.98%) Sitecore CMS
5 5 (2.49%) WebLogic
6 4 (1.99%) Oracle HTTP Server
6 4 (1.99%) Apache
6 4 (1.99%) Tomcat
7 3 (1.49%) Confluence
7 3 (1.49%) Umbraco
8 2 (1.00%) WordPress
8 2 (1.00%) Node.js
8 2 (1.00%) Adobe Experience Manager
8 2 (1.00%) WebLogic Portal
8 2 (1.00%) IIS
9 1 (0.50%) WebSphere
9 1 (0.50%) WebSphere Portal
Applications
1 16 (7.96%) MS Excel
2 7 (3.48%) SPSS
3 6 (2.99%) Photoshop
3 6 (2.99%) MS Office
4 5 (2.49%) MS PowerPoint
5 1 (0.50%) Adobe Illustrator
5 1 (0.50%) PowerPivot
5 1 (0.50%) OmniGraffle
5 1 (0.50%) Spreadsheet
Business Applications
1 35 (17.41%) WebTrends
2 12 (5.97%) Adobe Campaign
3 2 (1.00%) Dynamics CRM
3 2 (1.00%) Unica
4 1 (0.50%) Summit
4 1 (0.50%) Remedy ITSM
4 1 (0.50%) Radian6
Cloud Services
1 63 (31.34%) Google Analytics
2 50 (24.88%) Adobe Analytics
3 6 (2.99%) Amazon AWS
3 6 (2.99%) SaaS
4 3 (1.49%) Cloud Computing
5 1 (0.50%) GitHub
Communications & Networking
1 14 (6.97%) Internet
2 9 (4.48%) HTTP
3 1 (0.50%) Intranet
3 1 (0.50%) MVNO
Database & Business Intelligence
1 18 (8.96%) Oracle Database
1 18 (8.96%) Data Warehouse
2 13 (6.47%) Oracle Database 11g
3 11 (5.47%) Oracle Database 10g
3 11 (5.47%) Oracle BI EE
4 10 (4.98%) SQL Server
5 6 (2.99%) NoSQL
6 5 (2.49%) Data Mining
6 5 (2.49%) Big Data
7 4 (1.99%) MongoDB
8 3 (1.49%) Data Mart
8 3 (1.49%) Hadoop
9 2 (1.00%) Relational Database
9 2 (1.00%) SQL Server Integration Services
9 2 (1.00%) PostgreSQL
9 2 (1.00%) MOLAP
9 2 (1.00%) ROLAP
9 2 (1.00%) OLAP
10 1 (0.50%) MS Access
10 1 (0.50%) MySQL
Development Applications
1 7 (3.48%) JIRA
2 3 (1.49%) Visual Studio
2 3 (1.49%) Firebug
2 3 (1.49%) Fiddler
3 2 (1.00%) Grunt
3 2 (1.00%) Bower
3 2 (1.00%) Team Foundation Server
4 1 (0.50%) Dreamweaver
4 1 (0.50%) Balsamiq Mockups
4 1 (0.50%) Axure RP
4 1 (0.50%) Git (software)
General
1 74 (36.82%) Marketing
2 34 (16.92%) Finance
3 28 (13.93%) Publishing
4 18 (8.96%) Banking
5 15 (7.46%) Retail
6 8 (3.98%) Telecoms
6 8 (3.98%) Advertising
7 5 (2.49%) Legal
8 2 (1.00%) Manufacturing
9 1 (0.50%) Pharmaceutical
9 1 (0.50%) Multimedia
9 1 (0.50%) Billing
9 1 (0.50%) Games
9 1 (0.50%) Automotive
9 1 (0.50%) Retail Banking
Job Titles
1 53 (26.37%) Analyst
2 28 (13.93%) Developer
3 22 (10.95%) Web Analyst
4 18 (8.96%) Consultant
5 16 (7.96%) Architect
6 14 (6.97%) Project Manager
7 12 (5.97%) Designer
7 12 (5.97%) Web Analytics Consultant
8 11 (5.47%) Oracle Developer
9 9 (4.48%) Data Analyst
9 9 (4.48%) Senior Designer
10 8 (3.98%) Business Analyst
10 8 (3.98%) Junior
11 7 (3.48%) Oracle Database Developer
11 7 (3.48%) Database Developer
11 7 (3.48%) Solutions Architect
11 7 (3.48%) Front-End Developer
12 5 (2.49%) E-Commerce Manager
12 5 (2.49%) Marketing Consultant
12 5 (2.49%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 78 (38.81%) HTML
2 43 (21.39%) CSS
3 23 (11.44%) XML
4 21 (10.45%) .NET
4 21 (10.45%) HTML5
5 19 (9.45%) ASP.NET
6 18 (8.96%) jQuery
7 17 (8.46%) Web Services
8 15 (7.46%) REST
9 14 (6.97%) JSON
10 13 (6.47%) CSS3
11 12 (5.97%) .NET Framework
12 11 (5.47%) AngularJS
13 8 (3.98%) Backbone.js
14 7 (3.48%) Spring
14 7 (3.48%) Hibernate
15 6 (2.99%) Middleware
16 5 (2.49%) Ajax
16 5 (2.49%) WebCenter
16 5 (2.49%) Twitter Bootstrap
Miscellaneous
1 46 (22.89%) User Experience
2 34 (16.92%) Analytical Skills
3 23 (11.44%) Social Media
4 14 (6.97%) Visualisation
5 11 (5.47%) Computer Science
6 10 (4.98%) Digital Media
7 9 (4.48%) Statistics
8 6 (2.99%) Data Integration
9 5 (2.49%) Mobile App
10 4 (1.99%) Algorithms
10 4 (1.99%) Google Search Appliance
10 4 (1.99%) Web 2.0
10 4 (1.99%) Mathematics
10 4 (1.99%) Management Information System
10 4 (1.99%) Blackberry
10 4 (1.99%) W3C
11 3 (1.49%) New Media
11 3 (1.49%) Enterprise Software
12 2 (1.00%) Data Structures
12 2 (1.00%) Data Centre
Operating Systems
1 8 (3.98%) Windows
2 7 (3.48%) Apple iOS
3 6 (2.99%) Android
4 4 (1.99%) Windows Phone
4 4 (1.99%) Windows Phone 7
5 3 (1.49%) Linux
Processes & Methodologies
1 201 (100.00%) Analytics
2 51 (25.37%) E-Commerce
3 47 (23.38%) SEO
4 45 (22.39%) Agile Software Development
5 30 (14.93%) Content Management
6 25 (12.44%) ETL
7 22 (10.95%) Project Management
8 20 (9.95%) SOA
9 18 (8.96%) SDLC
10 17 (8.46%) Workflow
11 13 (6.47%) Business Intelligence
11 13 (6.47%) Campaign Management
12 12 (5.97%) Digital Marketing
12 12 (5.97%) MVC
12 12 (5.97%) ITIL
12 12 (5.97%) Web Development
13 11 (5.47%) System Testing
14 10 (4.98%) Service Management
15 9 (4.48%) Stakeholder Management
15 9 (4.48%) CRM
Programming Languages
1 50 (24.88%) JavaScript
2 36 (17.91%) SQL
3 23 (11.44%) Java
4 16 (7.96%) PL/SQL
5 11 (5.47%) VB.NET
5 11 (5.47%) VBScript
6 6 (2.99%) C#
7 5 (2.49%) Scala
8 4 (1.99%) Groovy
8 4 (1.99%) Ruby
8 4 (1.99%) Python
9 3 (1.49%) PHP
9 3 (1.49%) T-SQL
9 3 (1.49%) R
10 2 (1.00%) ActionScript
10 2 (1.00%) C
11 1 (0.50%) VBA
11 1 (0.50%) VB
11 1 (0.50%) Objective-C
Qualifications
1 26 (12.94%) Degree
2 6 (2.99%) Security Cleared
3 3 (1.49%) SC Cleared
4 1 (0.50%) PhD
4 1 (0.50%) MBA
4 1 (0.50%) BC Cleared
Quality Assurance & Compliance
1 8 (3.98%) QA
2 1 (0.50%) ISO 9001
2 1 (0.50%) ISO 14001
Systems Management
1 1 (0.50%) TeamSite
1 1 (0.50%) Netcool
Vendors
1 72 (35.82%) Google
2 60 (29.85%) Adobe
3 30 (14.93%) Omniture
4 23 (11.44%) Oracle
5 19 (9.45%) Tableau
6 14 (6.97%) Business Objects
7 11 (5.47%) Aprimo
7 11 (5.47%) Sitecore
7 11 (5.47%) Eloqua
8 10 (4.98%) Endeca
9 8 (3.98%) Microsoft
10 7 (3.48%) SAP
11 5 (2.49%) Teradata
12 4 (1.99%) hybris
12 4 (1.99%) Demandware
13 3 (1.49%) FatWire
13 3 (1.49%) DoubleClick
13 3 (1.49%) Rackspace
14 2 (1.00%) Coremetrics
14 2 (1.00%) Ab Initio
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