The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 30 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jul 2015
Same period 2014 Same period 2013
Web Analytics
Rank 508 516 428
Rank change year-on-year
+8 -88
Contract jobs citing Web Analytics 121 99 148
As % of all contract IT jobs located in the UK 0.21% 0.18% 0.29%
As % of the Processes & Methodologies category 0.27% 0.24% 0.39%
Number of daily rates quoted 77 54 101
Average daily rate
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of your Daily Rate
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£375 £375 £326
Average daily rate % change year-on-year
- +15.03%
90% offered a daily rate of more than £190 £208 £175
10% offered a daily rate of more than £500 £485 £525
UK excluding London average daily rate £350 £350 £325
% change year-on-year
- +7.69%
Number of hourly rates quoted 2 2 0
Average hourly rate £33.00 £19.00 -
Average hourly rate % change year-on-year
+73.68% -
UK excluding London average hourly rate £33.00 £19.00 -
% change year-on-year
+73.68% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44371 41642 38262
As % of all contract IT jobs located in the UK 77.77% 76.16% 74.85%
Number of daily rates quoted 28775 25771 23176
Average daily rate £415 £400 £405
Average daily rate % change year-on-year
+3.75% -1.23%
90% offered a daily rate of more than £285 £275 £273
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 1175 1188 1113
Average hourly rate £30.00 £25.00 £30.50
Average hourly rate % change year-on-year
+20.00% -18.03%
90% offered a hourly rate of more than £12.44 £12.75 £12.50
10% offered a hourly rate of more than £52.17 £50.00 £50.00
UK excluding London average hourly rate £30.00 £26.50 £31.00
% change year-on-year
+13.20% -14.51%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 30 July 2015.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 30 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -7 117 £375 - 57
London +14 63 £400 +6.66% 34
South East -17 33 £363 +3.57% 16
Berkshire +1 26 £213 -39.28% 2
Bracknell +6 14 £213 -
City of London +1 14 £400 -4.47% 8
North West -15 6 £350 - 3
Yorkshire - 6 £325 - 1
York - 5 - -
North Yorkshire - 5 - -
East of England +1 4 £363 +33.02% 1
Reading -8 4 £369 -18.05% 1
Oxfordshire -20 4 £519 +29.75%
Southport - 4 £363 - 1
Canary Wharf - 4 £500 -
Merseyside - 4 £363 - 1
Hertfordshire -9 3 £363 -9.37%
Cardiff - 3 £350 - 2
East Midlands - 3 £313 -
South Wales - 3 £350 - 2
Wales - 3 £350 - 2
South West -2 2 £525 -
Oxford -14 2 £492 +22.87%
Slough - 2 £190 -
Buckinghamshire - 2 £444 -
Nottinghamshire - 2 £425 -
Colchester +7 1 - -
Scotland 0 1 £165 -71.30%
Maidenhead -2 1 £363 +90.78%
Bristol -3 1 - -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 30 July 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 240 (95.24%) Analytics
2 107 (42.46%) Marketing
3 91 (36.11%) Adobe
4 89 (35.32%) Google Analytics
5 88 (34.92%) HTML
6 85 (33.73%) Google
7 76 (30.16%) User Experience
8 72 (28.57%) Adobe Analytics
9 66 (26.19%) JavaScript
9 66 (26.19%) E-Commerce
10 61 (24.21%) SEO
10 61 (24.21%) Agile Software Development
11 55 (21.83%) CSS
12 52 (20.63%) Analytical Skills
13 45 (17.86%) SQL
14 39 (15.48%) Java
15 37 (14.68%) Content Management
15 37 (14.68%) Omniture
16 34 (13.49%) Finance
16 34 (13.49%) WebTrends
17 31 (12.30%) .NET
17 31 (12.30%) Oracle
18 30 (11.90%) HTML5
18 30 (11.90%) jQuery
19 27 (10.71%) Social Media
19 27 (10.71%) Publishing
19 27 (10.71%) CMS
20 26 (10.32%) XML
20 26 (10.32%) Project Management
20 26 (10.32%) Digital Marketing

Web Analytics
Top Related IT Skills by Category

For the 6 months to 30 July 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 27 (10.71%) CMS
2 14 (5.56%) Oracle Workflow
2 14 (5.56%) WebLogic
3 13 (5.16%) SAS
4 11 (4.37%) Adobe Experience Manager
4 11 (4.37%) WebLogic Portal
5 10 (3.97%) Sitecore CMS
6 9 (3.57%) IIS
6 9 (3.57%) WebSphere
7 8 (3.17%) WebSphere Portal
8 7 (2.78%) JBoss
9 4 (1.59%) Apache
9 4 (1.59%) Tomcat
9 4 (1.59%) Confluence
9 4 (1.59%) Oracle HTTP Server
10 3 (1.19%) Umbraco
11 2 (0.79%) WordPress
11 2 (0.79%) Node.js
12 1 (0.40%) SharePoint 2013
12 1 (0.40%) SharePoint
Applications
1 15 (5.95%) MS Excel
2 8 (3.17%) SPSS
2 8 (3.17%) Photoshop
2 8 (3.17%) MS Office
3 6 (2.38%) MS PowerPoint
4 1 (0.40%) Spreadsheet
4 1 (0.40%) FastStats
4 1 (0.40%) OmniGraffle
4 1 (0.40%) PowerPivot
4 1 (0.40%) Adobe Illustrator
Business Applications
1 34 (13.49%) WebTrends
2 12 (4.76%) Adobe Campaign
3 10 (3.97%) Remedy ITSM
4 3 (1.19%) Dynamics CRM
4 3 (1.19%) Radian6
5 2 (0.79%) Unica
5 2 (0.79%) Optimost
Cloud Services
1 89 (35.32%) Google Analytics
2 72 (28.57%) Adobe Analytics
3 6 (2.38%) Amazon AWS
4 4 (1.59%) SaaS
5 3 (1.19%) Cloud Computing
6 1 (0.40%) Office 365
6 1 (0.40%) GitHub
Communications & Networking
1 14 (5.56%) Internet
2 9 (3.57%) HTTP
3 1 (0.40%) MVNO
Database & Business Intelligence
1 19 (7.54%) Data Warehouse
2 18 (7.14%) Oracle Database
3 13 (5.16%) Oracle Database 11g
4 11 (4.37%) Oracle BI EE
4 11 (4.37%) Oracle Database 10g
4 11 (4.37%) BusinessObjects
5 9 (3.57%) SQL Server
6 5 (1.98%) NoSQL
7 4 (1.59%) Big Data
7 4 (1.59%) MongoDB
7 4 (1.59%) Data Mining
8 3 (1.19%) Data Mart
8 3 (1.19%) Hadoop
9 2 (0.79%) SQL Server Analysis Services
9 2 (0.79%) Relational Database
9 2 (0.79%) ROLAP
9 2 (0.79%) QlikView
9 2 (0.79%) PostgreSQL
9 2 (0.79%) SQL Server Reporting Services
9 2 (0.79%) MOLAP
Development Applications
1 6 (2.38%) JIRA
2 5 (1.98%) Axure RP
3 3 (1.19%) Firebug
3 3 (1.19%) Fiddler
3 3 (1.19%) Visual Studio
4 2 (0.79%) Team Foundation Server
4 2 (0.79%) Grunt
4 2 (0.79%) Bower
5 1 (0.40%) Balsamiq Mockups
5 1 (0.40%) Dreamweaver
5 1 (0.40%) Git (software)
General
1 107 (42.46%) Marketing
2 34 (13.49%) Finance
3 27 (10.71%) Publishing
4 18 (7.14%) Banking
5 16 (6.35%) Retail
6 11 (4.37%) Telecoms
7 9 (3.57%) Billing
8 6 (2.38%) Advertising
9 5 (1.98%) Legal
10 3 (1.19%) Games
11 2 (0.79%) Danish Language
11 2 (0.79%) Italian Language
11 2 (0.79%) Norwegian Language
11 2 (0.79%) Swedish Language
12 1 (0.40%) Multimedia
12 1 (0.40%) Manufacturing
12 1 (0.40%) Automotive
12 1 (0.40%) Pharmaceutical
12 1 (0.40%) Electronics
12 1 (0.40%) Retail Banking
Job Titles
1 76 (30.16%) Analyst
2 37 (14.68%) Developer
3 33 (13.10%) Web Analyst
4 25 (9.92%) Consultant
5 23 (9.13%) Architect
6 16 (6.35%) Designer
7 12 (4.76%) Web Analytics Consultant
8 11 (4.37%) Business Analyst
8 11 (4.37%) Data Analyst
8 11 (4.37%) Oracle Developer
9 10 (3.97%) Project Manager
9 10 (3.97%) Junior
9 10 (3.97%) Front-End Developer
10 9 (3.57%) Senior Designer
10 9 (3.57%) Web Developer
11 8 (3.17%) E-Commerce Manager
11 8 (3.17%) Web Analytics Analyst
12 7 (2.78%) Marketing Consultant
12 7 (2.78%) Web Manager
12 7 (2.78%) Oracle Database Developer
Libraries, Frameworks & Software Standards
1 88 (34.92%) HTML
2 55 (21.83%) CSS
3 31 (12.30%) .NET
4 30 (11.90%) jQuery
4 30 (11.90%) HTML5
5 26 (10.32%) XML
6 24 (9.52%) CSS3
7 23 (9.13%) JSON
8 21 (8.33%) Ajax
9 19 (7.54%) ASP.NET
10 14 (5.56%) WebCenter
11 12 (4.76%) .NET Framework
11 12 (4.76%) REST
11 12 (4.76%) Web Services
12 11 (4.37%) AngularJS
13 7 (2.78%) Hibernate
13 7 (2.78%) Spring
14 6 (2.38%) Middleware
14 6 (2.38%) PhoneGap
15 5 (1.98%) Backbone.js
Miscellaneous
1 76 (30.16%) User Experience
2 52 (20.63%) Analytical Skills
3 27 (10.71%) Social Media
4 14 (5.56%) Mobile App
5 11 (4.37%) Statistics
6 10 (3.97%) Digital Media
6 10 (3.97%) Visualisation
7 9 (3.57%) Taxonomies
7 9 (3.57%) Computer Science
8 7 (2.78%) W3C
9 6 (2.38%) Mathematics
10 5 (1.98%) Data Integration
11 4 (1.59%) Management Information System
11 4 (1.59%) Google Search Appliance
12 3 (1.19%) Algorithms
12 3 (1.19%) New Media
12 3 (1.19%) Enterprise Software
13 2 (0.79%) Data Centre
13 2 (0.79%) Mobile Payment
13 2 (0.79%) Replication
Operating Systems
1 8 (3.17%) Android
1 8 (3.17%) Apple iOS
2 7 (2.78%) Windows
3 3 (1.19%) Linux
4 1 (0.40%) Windows Phone 7
4 1 (0.40%) Windows Phone
Processes & Methodologies
1 240 (95.24%) Analytics
2 66 (26.19%) E-Commerce
3 61 (24.21%) SEO
3 61 (24.21%) Agile Software Development
4 37 (14.68%) Content Management
5 26 (10.32%) Digital Marketing
5 26 (10.32%) Project Management
6 24 (9.52%) SOA
6 24 (9.52%) ETL
7 22 (8.73%) Web Development
8 21 (8.33%) SDLC
9 20 (7.94%) B2B
10 18 (7.14%) Scrum
11 17 (6.75%) Workflow
11 17 (6.75%) Service Management
12 16 (6.35%) CRM
13 15 (5.95%) Data Analysis
13 15 (5.95%) Campaign Management
13 15 (5.95%) Responsive Web Design
14 14 (5.56%) B2C
Programming Languages
1 66 (26.19%) JavaScript
2 45 (17.86%) SQL
3 39 (15.48%) Java
4 15 (5.95%) PL/SQL
5 12 (4.76%) VBScript
6 11 (4.37%) VB.NET
7 9 (3.57%) Python
8 8 (3.17%) C#
9 7 (2.78%) R
10 4 (1.59%) Ruby
11 3 (1.19%) ActionScript
11 3 (1.19%) PHP
11 3 (1.19%) Scala
12 2 (0.79%) C
12 2 (0.79%) T-SQL
12 2 (0.79%) Groovy
12 2 (0.79%) PowerShell
13 1 (0.40%) Objective-C
13 1 (0.40%) C++
13 1 (0.40%) Perl
Qualifications
1 23 (9.13%) Degree
2 4 (1.59%) Security Cleared
3 1 (0.40%) SC Cleared
3 1 (0.40%) BC Cleared
3 1 (0.40%) MCP
3 1 (0.40%) PhD
3 1 (0.40%) Microsoft Certification
3 1 (0.40%) MBA
Quality Assurance & Compliance
1 12 (4.76%) QA
2 5 (1.98%) SLA
Systems Management
1 10 (3.97%) Netcool
2 2 (0.79%) Puppet
3 1 (0.40%) TeamSite
Vendors
1 91 (36.11%) Adobe
2 85 (33.73%) Google
3 37 (14.68%) Omniture
4 31 (12.30%) Oracle
5 21 (8.33%) Sitecore
6 19 (7.54%) Tableau
7 13 (5.16%) Eloqua
8 11 (4.37%) Aprimo
9 10 (3.97%) Endeca
9 10 (3.97%) Amdocs
9 10 (3.97%) Microsoft
9 10 (3.97%) BMC
9 10 (3.97%) Remedy
9 10 (3.97%) Infovista
9 10 (3.97%) Pega
10 9 (3.57%) TIBCO
11 7 (2.78%) webMethods
11 7 (2.78%) IBM
11 7 (2.78%) Software AG
12 6 (2.38%) SAP
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