The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 26 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Jun 2016
Same period 2015 Same period 2014
Web Analytics
Rank 583 533 513
Rank change year-on-year
-50 -20
Contract jobs citing Web Analytics 60 108 110
As % of all contract IT jobs located in the UK 0.11% 0.19% 0.20%
As % of the Processes & Methodologies category 0.14% 0.24% 0.26%
Number of daily rates quoted 40 66 60
Median daily rate £393 £363 £375
Median daily rate % change year-on-year
+8.27% -3.33%
90% offered a daily rate of more than £225 £200 £273
10% offered a daily rate of more than £500 £534 £480
UK excluding London median daily rate £425 £350 £383
% change year-on-year
+21.42% -8.49%
Number of hourly rates quoted 1 2 4
Median hourly rate £35.00 £33.00 £29.65
Median hourly rate % change year-on-year
+6.06% +11.29%
UK excluding London median hourly rate £35.00 £33.00 £19.75
% change year-on-year
+6.06% +67.08%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
43626 44488 42241
As % of all contract IT jobs located in the UK 82.20% 79.57% 78.30%
Number of daily rates quoted 29009 28650 26554
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £285 £275
10% offered a daily rate of more than £600 £575 £565
UK excluding London median daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 1028 1199 1213
Median hourly rate £28.00 £29.00 £27.50
Median hourly rate % change year-on-year
-3.44% +5.45%
90% offered a hourly rate of more than £12.58 £12.40 £13.00
10% offered a hourly rate of more than £49.00 £50.00 £47.50
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

Web Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 26 June 2016.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 29 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 26 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -39 58 £385 +6.20% 33
London +2 39 £385 -3.75% 17
South East -7 11 £383 +61.05% 3
City of London +38 9 £338 -15.62% 4
Berkshire -19 9 £340 +61.90%
Bracknell -8 3 - -
East of England +8 2 £413 +13.79% 1
West Yorkshire +5 2 £363 -34.09% 1
Maidenhead -1 2 - -
East Midlands -1 2 £450 +56.52% 2
Newbury -2 2 £340 -
South West -3 2 £148 -57.85% 2
Reading -5 2 - -
Yorkshire -6 2 £363 -34.09% 1
Leeds -7 2 £363 -34.09%
Leicestershire - 2 £450 -
Somerset - 2 £148 -
Edinburgh - 2 £425 - 1
Scotland - 2 £425 - 1
Cambridgeshire +14 1 £400 -
Hampshire +3 1 £425 +21.42% 2
East Sussex - 1 - -
Bromley - 1 £350 -
Luton - 1 £425 - 1
Brighton - 1 - -
Fareham - 1 £425 -
Leicester - 1 £450 -
Bath - 1 £160 -
Bedfordshire - 1 £425 - 1

Web Analytics
Top 30 Related IT Skills

For the 6 months to 26 June 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Analytics.

1 131 (100.00%) Analytics
2 53 (40.46%) Marketing
3 51 (38.93%) Adobe
4 37 (28.24%) Google
5 34 (25.95%) Google Analytics
5 34 (25.95%) SEO
6 33 (25.19%) CMS
7 32 (24.43%) HTML
8 29 (22.14%) E-Commerce
8 29 (22.14%) Adobe Analytics
9 28 (21.37%) Agile Software Development
10 26 (19.85%) CSS
11 25 (19.08%) Content Management
11 25 (19.08%) User Experience
12 24 (18.32%) Omniture
13 23 (17.56%) Adobe Experience Manager
14 20 (15.27%) JavaScript
14 20 (15.27%) CRM
15 19 (14.50%) Social Media
16 18 (13.74%) Java
17 17 (12.98%) SQL
17 17 (12.98%) Web Services
17 17 (12.98%) Finance
18 16 (12.21%) Data Analysis
19 15 (11.45%) Tag Management
19 15 (11.45%) jQuery
19 15 (11.45%) Web Development
19 15 (11.45%) Degree
20 14 (10.69%) WebTrends
21 13 (9.92%) XML

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (25.19%) CMS
2 23 (17.56%) Adobe Experience Manager
3 8 (6.11%) Drupal
4 6 (4.58%) Confluence
5 5 (3.82%) Apache
6 4 (3.05%) SharePoint
7 3 (2.29%) SAS
7 3 (2.29%) Sitecore CMS
7 3 (2.29%) WordPress
8 2 (1.53%) Apache Solr
8 2 (1.53%) SharePoint 2013
8 2 (1.53%) Tomcat
9 1 (0.76%) Community Server
9 1 (0.76%) Elasticsearch
9 1 (0.76%) Magnolia
9 1 (0.76%) MS Project Server
9 1 (0.76%) Oracle Workflow
9 1 (0.76%) Skype for Business
9 1 (0.76%) WebLogic Portal
9 1 (0.76%) WebSphere
Applications
1 9 (6.87%) MS Excel
2 7 (5.34%) MS Office
2 7 (5.34%) Photoshop
3 4 (3.05%) MS PowerPoint
4 3 (2.29%) Adobe Illustrator
4 3 (2.29%) OmniGraffle
5 2 (1.53%) Adobe Creative Suite
5 2 (1.53%) MS Project
5 2 (1.53%) SPSS
Business Applications
1 14 (10.69%) WebTrends
2 7 (5.34%) Unica
3 6 (4.58%) Eloqua
4 5 (3.82%) Radian6
5 1 (0.76%) Oracle BPM
5 1 (0.76%) Oracle Retail
5 1 (0.76%) SAP hybris
5 1 (0.76%) SAP Oil and Gas
Cloud Services
1 34 (25.95%) Google Analytics
2 29 (22.14%) Adobe Analytics
3 4 (3.05%) AdWords
3 4 (3.05%) Amazon AWS
3 4 (3.05%) SaaS
4 3 (2.29%) Google Tag Manager
5 2 (1.53%) GitHub
5 2 (1.53%) SmartFocus
6 1 (0.76%) Amazon S3
6 1 (0.76%) Google Cloud Platform
6 1 (0.76%) Heroku
6 1 (0.76%) MailChimp
6 1 (0.76%) Microsoft Azure
6 1 (0.76%) Office 365
Communications & Networking
1 3 (2.29%) HTTP
1 3 (2.29%) Internet
2 2 (1.53%) Intranet
3 1 (0.76%) Firewall
3 1 (0.76%) Intrusion Detection
3 1 (0.76%) SMS
Database & Business Intelligence
1 7 (5.34%) Big Data
1 7 (5.34%) Data Mining
2 4 (3.05%) Apache Hive
2 4 (3.05%) Hadoop
2 4 (3.05%) MongoDB
3 2 (1.53%) MySQL
3 2 (1.53%) Oracle Database
3 2 (1.53%) Relational Database
3 2 (1.53%) SQL Server
4 1 (0.76%) BigQuery
4 1 (0.76%) Data Warehouse
4 1 (0.76%) DB2
4 1 (0.76%) MariaDB
4 1 (0.76%) Microsoft Power View
4 1 (0.76%) NoSQL
4 1 (0.76%) Oracle Database 11g
4 1 (0.76%) PostgreSQL
4 1 (0.76%) PowerPivot
4 1 (0.76%) QlikView
4 1 (0.76%) SQL Server Integration Services
Development Applications
1 8 (6.11%) Grunt
2 6 (4.58%) Git (software)
2 6 (4.58%) JIRA
3 4 (3.05%) Axure RP
3 4 (3.05%) Balsamiq Mockups
4 3 (2.29%) Dreamweaver
5 2 (1.53%) Bower
5 2 (1.53%) FindBugs
5 2 (1.53%) Jenkins
6 1 (0.76%) Gatling
6 1 (0.76%) Geb
6 1 (0.76%) Gradle
6 1 (0.76%) gulp
6 1 (0.76%) Jasmine
6 1 (0.76%) ReSharper
6 1 (0.76%) Selenium
6 1 (0.76%) Sonatype Nexus
6 1 (0.76%) Spock
6 1 (0.76%) Team Foundation Server
6 1 (0.76%) Vagrant
General
1 53 (40.46%) Marketing
2 17 (12.98%) Finance
3 12 (9.16%) Banking
4 9 (6.87%) Retail
5 5 (3.82%) Telecoms
6 4 (3.05%) Advertising
6 4 (3.05%) Publishing
7 3 (2.29%) Law
8 2 (1.53%) Games
8 2 (1.53%) Legal
9 1 (0.76%) Billing
9 1 (0.76%) Electronics
9 1 (0.76%) Local Government
9 1 (0.76%) Manufacturing
9 1 (0.76%) Multimedia
9 1 (0.76%) Pharmaceutical
9 1 (0.76%) Retail Banking
Job Titles
1 25 (19.08%) Analyst
2 23 (17.56%) Developer
3 16 (12.21%) Architect
3 16 (12.21%) Designer
4 13 (9.92%) Web Analyst
5 11 (8.40%) Consultant
5 11 (8.40%) Digital Designer
6 10 (7.63%) Analytics Consultant
6 10 (7.63%) Web Analytics Consultant
6 10 (7.63%) Web Consultant
7 9 (6.87%) E-Commerce Designer
7 9 (6.87%) Solutions Designer
7 9 (6.87%) Web Manager
8 8 (6.11%) Analytics Manager
9 7 (5.34%) Digital Analyst
9 7 (5.34%) SEO Executive
9 7 (5.34%) Solutions Architect
9 7 (5.34%) Web Analytics Manager
10 6 (4.58%) Web Developer
11 5 (3.82%) Senior Manager
Libraries, Frameworks & Software Standards
1 32 (24.43%) HTML
2 26 (19.85%) CSS
3 17 (12.98%) Web Services
4 15 (11.45%) jQuery
5 13 (9.92%) XML
6 11 (8.40%) HTML5
7 9 (6.87%) Ajax
7 9 (6.87%) Middleware
8 8 (6.11%) JSON
8 8 (6.11%) Spring
9 7 (5.34%) LESS
9 7 (5.34%) RESTful
10 5 (3.82%) .NET
10 5 (3.82%) AngularJS
10 5 (3.82%) CSS3
10 5 (3.82%) REST
10 5 (3.82%) Sass
11 4 (3.05%) J2EE
11 4 (3.05%) Twitter Bootstrap
12 3 (2.29%) OSGi
Miscellaneous
1 25 (19.08%) User Experience
2 19 (14.50%) Social Media
3 13 (9.92%) Analytical Skills
4 10 (7.63%) Algorithms
5 6 (4.58%) Management Information System
5 6 (4.58%) Mathematics
6 5 (3.82%) Computer Science
6 5 (3.82%) Statistics
7 4 (3.05%) Copywriting
7 4 (3.05%) Economics
8 3 (2.29%) Data Centre
8 3 (2.29%) Data Integration
8 3 (2.29%) Enterprise Software
9 2 (1.53%) Animation
9 2 (1.53%) Fintech
9 2 (1.53%) FMCG
9 2 (1.53%) Graphic Design
9 2 (1.53%) Handset
9 2 (1.53%) Video Editing
9 2 (1.53%) Visualisation
Operating Systems
1 5 (3.82%) Linux
2 4 (3.05%) Android
3 2 (1.53%) Apple iOS
Processes & Methodologies
1 131 (100.00%) Analytics
2 34 (25.95%) SEO
3 29 (22.14%) E-Commerce
4 28 (21.37%) Agile Software Development
5 25 (19.08%) Content Management
6 20 (15.27%) CRM
7 16 (12.21%) Data Analysis
8 15 (11.45%) Tag Management
8 15 (11.45%) Web Development
9 13 (9.92%) Data Analytics
10 12 (9.16%) Digital Marketing
11 11 (8.40%) Scrum
12 10 (7.63%) Project Management
12 10 (7.63%) Responsive Web Design
12 10 (7.63%) Stakeholder Management
13 9 (6.87%) Channel Management
14 8 (6.11%) Data Modelling
14 8 (6.11%) Front End Development
15 7 (5.34%) Business Intelligence
15 7 (5.34%) Performance Management
Programming Languages
1 20 (15.27%) JavaScript
2 18 (13.74%) Java
3 17 (12.98%) SQL
4 7 (5.34%) Python
5 6 (4.58%) VBA
6 5 (3.82%) PHP
7 3 (2.29%) C#
8 2 (1.53%) ActionScript
8 2 (1.53%) R
9 1 (0.76%) ActionScript 2.0
9 1 (0.76%) Groovy
9 1 (0.76%) PL/SQL
9 1 (0.76%) Ruby
9 1 (0.76%) Scala
9 1 (0.76%) TypeScript
Qualifications
1 15 (11.45%) Degree
2 2 (1.53%) Security Cleared
3 1 (0.76%) MCP
3 1 (0.76%) Microsoft Certification
3 1 (0.76%) PMI Certification
3 1 (0.76%) PMP
3 1 (0.76%) SC Cleared
Quality Assurance & Compliance
1 4 (3.05%) QA
2 2 (1.53%) Disclosure Scotland
3 1 (0.76%) PCI DSS
3 1 (0.76%) WCAG
System Software
1 3 (2.29%) Varnish
2 1 (0.76%) Apache ZooKeeper
2 1 (0.76%) Virtual Machines
2 1 (0.76%) VirtualBox
Systems Management
1 1 (0.76%) Capistrano
1 1 (0.76%) Ganglia
1 1 (0.76%) HP Fortify
1 1 (0.76%) Kibana
1 1 (0.76%) logstash
1 1 (0.76%) Nagios
1 1 (0.76%) Opscode Chef
1 1 (0.76%) Puppet
1 1 (0.76%) TeamSite
Vendors
1 51 (38.93%) Adobe
2 37 (28.24%) Google
3 24 (18.32%) Omniture
4 9 (6.87%) Microsoft
4 9 (6.87%) Salesforce.com
5 7 (5.34%) Coremetrics
5 7 (5.34%) Tableau
6 6 (4.58%) Optimizely
6 6 (4.58%) Oracle
7 5 (3.82%) hybris
8 4 (3.05%) Sitecore
9 3 (2.29%) Atlassian
9 3 (2.29%) DoubleClick
9 3 (2.29%) IBM
9 3 (2.29%) SAP
10 2 (1.53%) Cognos
10 2 (1.53%) OpenText
10 2 (1.53%) Siebel
10 2 (1.53%) Teradata
10 2 (1.53%) Zend