The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 22 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Web Analytics
UK
Rank 473 546 539
Rank change year-on-year
+73 -7
Contract jobs citing Web Analytics 121 83 77
As % of all contract IT jobs located in the UK 0.27% 0.16% 0.15%
As % of the Processes & Methodologies category 0.32% 0.19% 0.19%
Number of daily rates quoted 92 58 48
Median daily rate £400 £378 £325
Median daily rate % change year-on-year
+5.96% +16.15%
90% offered a daily rate of more than £300 £271 £225
10% offered a daily rate of more than £575 £450 £447
UK excluding London median daily rate £353 £403 £325
% change year-on-year
-12.42% +23.84%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £14.00
UK excluding London median hourly rate - - £14.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
37526 43083 40983
As % of all contract IT jobs located in the UK 82.74% 82.84% 79.39%
Number of daily rates quoted 24906 28187 25982
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £300 £298 £280
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £400
% change year-on-year
+2.50% -
Number of hourly rates quoted 961 1187 1087
Median hourly rate £35.00 £38.50 £26.00
Median hourly rate % change year-on-year
-9.09% +48.07%
90% offered a hourly rate of more than £13.00 £13.00 £12.00
10% offered a hourly rate of more than £55.00 £57.00 £47.50
UK excluding London median hourly rate £35.00 £40.00 £27.50
% change year-on-year
-12.50% +45.45%

Web Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 22 February 2017.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 22 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +85 117 £400 +6.66% 52
London +40 72 £425 +13.33% 25
South East +38 26 £373 -13.87% 5
Kent - 20 £353 -
City of London +2 8 £350 +27.27% 4
South West +10 5 £338 +14.89% 1
West Midlands +6 5 £313 -7.40% 2
Yorkshire +20 4 £299 - 4
Berkshire +20 4 £575 +228.57% 1
Reading +11 4 £575 -
West Yorkshire - 4 £299 - 4
Scotland +27 3 £600 +48.14%
North West +20 3 £488 +16.07% 2
Folkestone - 3 £350 -
Solihull - 2 £300 -
Leeds - 2 £299 - 1
Devon - 2 - -
Plymouth - 2 - -
Edinburgh +13 1 £600 +48.14%
Manchester +8 1 £575 +36.90% 2
Birmingham +2 1 £375 - 1
East Midlands +1 1 - - 5
Hammersmith -2 1 £425 -26.08%
Merseyside - 1 - -
North East - 1 - - 1
Leicestershire - 1 - - 5
Renfrewshire - 1 - -
Glasgow - 1 - -
Milton Keynes - 1 £463 -
Paisley - 1 - -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 22 February 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Analytics.

1 292 (100.00%) Analytics
2 184 (63.01%) Marketing
3 123 (42.12%) Business Intelligence
4 109 (37.33%) Big Data
5 108 (36.99%) Credit Risk
6 98 (33.56%) SQL
7 93 (31.85%) Google
8 76 (26.03%) Analytical Skills
9 74 (25.34%) Degree
10 72 (24.66%) Google Analytics
11 64 (21.92%) Agile Software Development
12 63 (21.58%) Adobe
13 57 (19.52%) User Experience
14 54 (18.49%) Python
15 47 (16.10%) E-Commerce
15 47 (16.10%) Finance
15 47 (16.10%) Stakeholder Management
16 43 (14.73%) JavaScript
17 42 (14.38%) SAS
17 42 (14.38%) R
18 38 (13.01%) Adobe Analytics
19 37 (12.67%) Retail
20 34 (11.64%) Statistics
20 34 (11.64%) HTML
21 33 (11.30%) Java
21 33 (11.30%) Apache Spark
22 32 (10.96%) Hadoop
22 32 (10.96%) Linux
23 30 (10.27%) Data Analysis
24 29 (9.93%) Scala

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 42 (14.38%) SAS
2 33 (11.30%) Apache Spark
3 11 (3.77%) CMS
4 8 (2.74%) Confluence
5 4 (1.37%) Adobe Experience Manager
5 4 (1.37%) Apache
5 4 (1.37%) Elasticsearch
6 3 (1.03%) nginx
7 2 (0.68%) SharePoint
8 1 (0.34%) Apache Pig
8 1 (0.34%) IIS
8 1 (0.34%) Marvel
8 1 (0.34%) Sitecore CMS
8 1 (0.34%) Tomcat
8 1 (0.34%) WebSphere
Applications
1 18 (6.16%) MS Excel
2 10 (3.42%) SPSS
3 8 (2.74%) MS PowerPoint
4 4 (1.37%) MS Office
5 2 (0.68%) OmniGraffle
5 2 (0.68%) Photoshop
6 1 (0.34%) MS Visio
6 1 (0.34%) Weka
Business Applications
1 16 (5.48%) Adobe Campaign
2 11 (3.77%) WebTrends
3 4 (1.37%) Sprinklr
4 3 (1.03%) FastStats
5 2 (0.68%) SessionCam
5 2 (0.68%) Unica
6 1 (0.34%) Oracle BPM
Cloud Services
1 72 (24.66%) Google Analytics
2 38 (13.01%) Adobe Analytics
3 23 (7.88%) Google Tag Manager
4 13 (4.45%) GitHub
5 10 (3.42%) Amazon AWS
6 3 (1.03%) Adobe Creative Cloud
6 3 (1.03%) Google Cloud Platform
7 2 (0.68%) Microsoft Azure
7 2 (0.68%) SaaS
7 2 (0.68%) SmartFocus
8 1 (0.34%) AdWords
8 1 (0.34%) Basecamp
8 1 (0.34%) Cloud Computing
Communications & Networking
1 15 (5.14%) HTTP
1 15 (5.14%) Kerberos
1 15 (5.14%) LDAP
2 8 (2.74%) Internet
3 4 (1.37%) Firewall
4 1 (0.34%) HTTPS
4 1 (0.34%) Intranet
4 1 (0.34%) SSL
Database & Business Intelligence
1 109 (37.33%) Big Data
2 32 (10.96%) Hadoop
3 21 (7.19%) Data Warehouse
4 17 (5.82%) Apache Hive
4 17 (5.82%) Base SAS
5 10 (3.42%) NoSQL
6 9 (3.08%) HBase
6 9 (3.08%) QlikView
6 9 (3.08%) SAS Enterprise Guide
6 9 (3.08%) SQL Server
7 8 (2.74%) MS Access
8 7 (2.40%) Relational Database
9 6 (2.05%) BusinessObjects
9 6 (2.05%) MySQL
10 5 (1.71%) Data Mining
10 5 (1.71%) SQL Server Reporting Services
11 4 (1.37%) Mixpanel
11 4 (1.37%) RDBMS
12 3 (1.03%) Oracle Reports
12 3 (1.03%) PostgreSQL
Development Applications
1 25 (8.56%) Jenkins
2 21 (7.19%) Git (software)
3 13 (4.45%) Maven
4 10 (3.42%) JIRA
5 8 (2.74%) Selenium
6 6 (2.05%) Axure RP
7 3 (1.03%) Hudson
7 3 (1.03%) PHPUnit
8 2 (0.68%) Artifactory
8 2 (0.68%) Bower
8 2 (0.68%) Capybara
8 2 (0.68%) Cucumber
8 2 (0.68%) Gerrit
8 2 (0.68%) Grunt
8 2 (0.68%) Subversion
8 2 (0.68%) Talend Open Studio
8 2 (0.68%) TeamCity
8 2 (0.68%) WebDriver
9 1 (0.34%) SQL Server Management Studio (SSMS)
9 1 (0.34%) WATIR
General
1 184 (63.01%) Marketing
2 47 (16.10%) Finance
3 37 (12.67%) Retail
4 20 (6.85%) Telecoms
5 13 (4.45%) Banking
5 13 (4.45%) Publishing
6 9 (3.08%) Legal
7 7 (2.40%) Games
8 5 (1.71%) Advertising
9 3 (1.03%) Pharmaceutical
10 2 (0.68%) German Language
11 1 (0.34%) Automotive
11 1 (0.34%) Investment Banking
11 1 (0.34%) Law
11 1 (0.34%) Multimedia
11 1 (0.34%) Retail Banking
Job Titles
1 77 (26.37%) Analyst
2 27 (9.25%) Developer
3 26 (8.90%) Analytics Manager
3 26 (8.90%) Web Analyst
4 18 (6.16%) Consultant
4 18 (6.16%) Data Analyst
5 16 (5.48%) DevOps Engineer
5 16 (5.48%) Hadoop Engineer
5 16 (5.48%) User Researcher
5 16 (5.48%) Web Engineer
6 15 (5.14%) Big Data Engineer
6 15 (5.14%) Digital Analyst
7 14 (4.79%) Digital Analytics Manager
8 12 (4.11%) Architect
8 12 (4.11%) Web Manager
9 11 (3.77%) Web Analytics Manager
10 10 (3.42%) Data Scientist
10 10 (3.42%) Google Analytics Analyst
11 9 (3.08%) Data Engineer
11 9 (3.08%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 34 (11.64%) HTML
2 17 (5.82%) CSS
3 16 (5.48%) jQuery
4 15 (5.14%) Regular Expression
5 11 (3.77%) XML
6 8 (2.74%) HTML5
7 7 (2.40%) REST
8 5 (1.71%) CSS3
8 5 (1.71%) Web Services
9 4 (1.37%) Ajax
9 4 (1.37%) AngularJS
9 4 (1.37%) SOAP
9 4 (1.37%) Spring
10 3 (1.03%) ADO
10 3 (1.03%) ASP.NET
10 3 (1.03%) JavaFX
10 3 (1.03%) JSON
10 3 (1.03%) LESS
10 3 (1.03%) Sass
10 3 (1.03%) XSLT
Miscellaneous
1 108 (36.99%) Credit Risk
2 76 (26.03%) Analytical Skills
3 57 (19.52%) User Experience
4 23 (7.88%) Social Media
5 21 (7.19%) Algorithms
6 16 (5.48%) Computer Science
7 12 (4.11%) Digital Media
7 12 (4.11%) FMCG
7 12 (4.11%) Mobile App
8 4 (1.37%) Taxonomies
9 3 (1.03%) Data Structures
9 3 (1.03%) Foreign Exchange (FX)
9 3 (1.03%) Market Risk
9 3 (1.03%) NHS
10 2 (0.68%) Data Centre
10 2 (0.68%) Enterprise Software
10 2 (0.68%) Graphic Design
10 2 (0.68%) Internet of Things
10 2 (0.68%) IVR
11 1 (0.34%) Online Banking
Operating Systems
1 32 (10.96%) Linux
2 17 (5.82%) Unix
3 2 (0.68%) Ubuntu
3 2 (0.68%) Windows
4 1 (0.34%) Windows Server
4 1 (0.34%) Windows Server 2008
Processes & Methodologies
1 292 (100.00%) Analytics
2 123 (42.12%) Business Intelligence
3 64 (21.92%) Agile Software Development
4 47 (16.10%) E-Commerce
4 47 (16.10%) Stakeholder Management
5 34 (11.64%) Statistics
6 30 (10.27%) Data Analysis
7 29 (9.93%) A/B Testing
8 27 (9.25%) Machine Learning
8 27 (9.25%) SEO
8 27 (9.25%) Visualisation
9 25 (8.56%) Digital Marketing
10 23 (7.88%) Continuous Integration
11 22 (7.53%) Tag Management
11 22 (7.53%) Usability Testing
12 21 (7.19%) Digital Analytics
12 21 (7.19%) ETL
13 20 (6.85%) DevOps
14 17 (5.82%) Content Management
14 17 (5.82%) Migration
Programming Languages
1 98 (33.56%) SQL
2 54 (18.49%) Python
3 43 (14.73%) JavaScript
4 42 (14.38%) R
5 33 (11.30%) Java
6 29 (9.93%) Scala
7 14 (4.79%) C++
8 12 (4.11%) Bash Shell
9 7 (2.40%) PHP
10 5 (1.71%) C#
11 4 (1.37%) T-SQL
11 4 (1.37%) VB
12 3 (1.03%) C
12 3 (1.03%) Go
12 3 (1.03%) MATLAB
13 2 (0.68%) Erlang
13 2 (0.68%) Ruby
13 2 (0.68%) VBA
14 1 (0.34%) Groovy
14 1 (0.34%) SAS Macro
Qualifications
1 74 (25.34%) Degree
2 4 (1.37%) PhD
2 4 (1.37%) Security Cleared
3 2 (0.68%) BPSS Clearance
3 2 (0.68%) PRINCE2 Certification
3 2 (0.68%) SC Cleared
Quality Assurance & Compliance
1 16 (5.48%) QA
2 13 (4.45%) Data Quality
3 4 (1.37%) Disclosure Scotland
4 3 (1.03%) Actionable Recommendations
5 2 (0.68%) WCAG
System Software
1 3 (1.03%) Docker
2 2 (0.68%) vCloud
2 2 (0.68%) Virtual Machines
3 1 (0.34%) Active Directory
3 1 (0.34%) Apache Flume
3 1 (0.34%) HDFS
3 1 (0.34%) VMware Infrastructure
Systems Management
1 17 (5.82%) Ansible
2 15 (5.14%) Opscode Chef
3 13 (4.45%) Puppet
4 3 (1.03%) Kibana
4 3 (1.03%) logstash
5 2 (0.68%) Grafana
5 2 (0.68%) Mesos
5 2 (0.68%) ZABBIX
Vendors
1 93 (31.85%) Google
2 63 (21.58%) Adobe
3 26 (8.90%) Omniture
4 22 (7.53%) Tableau
5 14 (4.79%) Cognos
5 14 (4.79%) Oracle
6 13 (4.45%) Hortonworks
7 11 (3.77%) Microsoft
8 10 (3.42%) Optimizely
9 9 (3.08%) DoubleClick
10 8 (2.74%) Informatica
11 7 (2.40%) MicroStrategy
12 5 (1.71%) Ab Initio
12 5 (1.71%) Coremetrics
12 5 (1.71%) Teradata
13 4 (1.37%) Brandwatch
13 4 (1.37%) Tealium
14 3 (1.03%) Sitecore
14 3 (1.03%) Tealeaf
15 2 (0.68%) ClickTale
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