The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 12 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Sep 2014
Same period 2013 Same period 2012
Web Analytics
Rank 526 441 465
Rank change year-on-year
-85 +24
Contract jobs citing Web Analytics 87 141 126
As % of all contract IT jobs located in the UK 0.15% 0.27% 0.22%
As % of the Processes & Methodologies category 0.20% 0.36% 0.30%
Number of daily rates quoted 45 96 83
Average daily rate
Keep up to 90%
of your Daily Rate
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£350 £326 £310
Average daily rate % change year-on-year
+7.52% +5.00%
90% offered a daily rate of more than £200 £205 £195
10% offered a daily rate of more than £515 £525 £431
UK excluding London average daily rate £350 £325 £290
% change year-on-year
+7.69% +12.06%
Number of hourly rates quoted 2 1 0
Average hourly rate £19.00 £17.69 -
Average hourly rate % change year-on-year
+7.40% -
UK excluding London average hourly rate £19.00 £17.69 -
% change year-on-year
+7.40% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42685 39165 41848
As % of all contract IT jobs located in the UK 74.45% 74.14% 71.99%
Number of daily rates quoted 26606 24143 24263
Average daily rate £410 £400 £400
Average daily rate % change year-on-year
+2.50% -
90% offered a daily rate of more than £275 £275 £265
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 1180 1100 1502
Average hourly rate £24.00 £29.00 £31.00
Average hourly rate % change year-on-year
-17.24% -6.45%
90% offered a hourly rate of more than £12.50 £12.50 £12.62
10% offered a hourly rate of more than £53.00 £50.00 £45.00
UK excluding London average hourly rate £25.75 £30.00 £30.00
% change year-on-year
-14.16% -

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 12 September 2014.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 12 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -76 83 £350 +7.69% 68
London -15 48 £375 +7.14% 34
South East -22 20 £350 +22.80% 13
Berkshire -11 16 £350 +22.80% 2
City of London +20 10 £450 +16.12% 8
Reading 0 8 £450 +106.89%
East of England -19 6 £145 -51.66% 9
Scotland -20 3 £463 - 2
Bracknell 0 2 - -
Oxford -2 2 £210 -35.38%
Edinburgh -3 2 £575 - 1
North West -9 2 - - 5
Oxfordshire -17 2 £210 +27.27%
West Midlands -20 2 - - 1
Essex - 2 - -
Cambridgeshire - 2 - - 5
Tyne and Wear - 2 £275 - 3
North East - 2 £275 - 3
Surrey - 2 - - 3
West Yorkshire - 2 £288 - 1
Yorkshire - 2 £288 - 2
Colchester - 2 - -
Newcastle upon Tyne - 2 £275 - 3
Glasgow - 2 £350 - 1
Manchester -13 1 - - 3
Hertfordshire -20 1 - - 2
South West -44 1 - -
Birmingham - 1 - - 1
Bristol - 1 - -
Bury - - - - 1

Web Analytics
Top 30 Related IT Skills

For the 6 months to 12 September 2014, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 191 (100.00%) Analytics
2 89 (46.60%) Marketing
3 57 (29.84%) SEO
4 50 (26.18%) HTML
5 49 (25.65%) E-Commerce
6 44 (23.04%) JavaScript
6 44 (23.04%) Digital Marketing
7 40 (20.94%) Agile Software Development
8 38 (19.90%) Omniture
8 38 (19.90%) Finance
9 36 (18.85%) Adobe
10 35 (18.32%) CSS
11 33 (17.28%) SiteCatalyst
12 31 (16.23%) User Experience
13 29 (15.18%) SQL
13 29 (15.18%) Data Analysis
13 29 (15.18%) Google
13 29 (15.18%) Content Management
14 28 (14.66%) Google Analytics
14 28 (14.66%) Analytical Skills
15 27 (14.14%) Social Media
15 27 (14.14%) Project Management
16 25 (13.09%) CMS
16 25 (13.09%) Retail
17 22 (11.52%) Degree
17 22 (11.52%) jQuery
18 21 (10.99%) HTML5
19 18 (9.42%) Business Intelligence
20 17 (8.90%) MS Excel
20 17 (8.90%) Mobile App

Web Analytics
Top Related IT Skills by Category

For the 6 months to 12 September 2014, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 25 (13.09%) CMS
2 10 (5.24%) SharePoint
3 8 (4.19%) SAS
3 8 (4.19%) IIS
4 7 (3.66%) Drupal
4 7 (3.66%) Adobe CQ
5 4 (2.09%) Magnolia
6 3 (1.57%) Node.js
6 3 (1.57%) MQSeries
7 2 (1.05%) TeamSite
7 2 (1.05%) Sitecore CMS
8 1 (0.52%) Confluence
8 1 (0.52%) WebSphere
8 1 (0.52%) concrete5
8 1 (0.52%) SharePoint 2013
8 1 (0.52%) Documentum
8 1 (0.52%) WebLogic
8 1 (0.52%) Apache
8 1 (0.52%) Tomcat
Applications
1 17 (8.90%) MS Excel
2 12 (6.28%) Photoshop
3 11 (5.76%) MS PowerPoint
4 7 (3.66%) SPSS
5 5 (2.62%) MS Office
6 3 (1.57%) MS Visio
7 1 (0.52%) Fireworks
7 1 (0.52%) Adobe Illustrator
7 1 (0.52%) InDesign
7 1 (0.52%) Spreadsheet
7 1 (0.52%) PowerPivot
Business Applications
1 33 (17.28%) SiteCatalyst
2 28 (14.66%) Google Analytics
3 12 (6.28%) WebTrends
4 3 (1.57%) Oracle CRM
5 1 (0.52%) Cognos Business Intelligence
5 1 (0.52%) Magento
Cloud Services
1 4 (2.09%) Microsoft Azure
2 1 (0.52%) Responsys
Communications & Networking
1 7 (3.66%) Internet
2 4 (2.09%) DNS
3 2 (1.05%) Intranet
4 1 (0.52%) HTTP
Database & Business Intelligence
1 16 (8.38%) Data Mining
2 9 (4.71%) Data Warehouse
3 6 (3.14%) Hadoop
3 6 (3.14%) SQL Server
3 6 (3.14%) PostgreSQL
4 5 (2.62%) MongoDB
4 5 (2.62%) NoSQL
5 4 (2.09%) Big Data
6 3 (1.57%) Relational Database
6 3 (1.57%) Redis
6 3 (1.57%) PowerCenter
6 3 (1.57%) Spotfire
6 3 (1.57%) Oracle Reports
7 2 (1.05%) MySQL
7 2 (1.05%) QlikView
7 2 (1.05%) Oracle Database
8 1 (0.52%) Oracle ODI
8 1 (0.52%) Oracle Database 11g
8 1 (0.52%) DB2
8 1 (0.52%) SQLPlus
Development Applications
1 5 (2.62%) Visual Studio
1 5 (2.62%) Dreamweaver
1 5 (2.62%) JIRA
2 4 (2.09%) Axure RP
3 3 (1.57%) Jasmine
4 2 (1.05%) Appcelerator Titanium
5 1 (0.52%) Balsamiq Mockups
5 1 (0.52%) Subversion
General
1 89 (46.60%) Marketing
2 38 (19.90%) Finance
3 25 (13.09%) Retail
4 12 (6.28%) Legal
5 10 (5.24%) Publishing
6 7 (3.66%) Dutch Language
7 6 (3.14%) Pharmaceutical
8 5 (2.62%) Financial Institution
8 5 (2.62%) Telecoms
8 5 (2.62%) Games
8 5 (2.62%) French Language
9 4 (2.09%) Banking
9 4 (2.09%) Advertising
9 4 (2.09%) Portuguese Language
9 4 (2.09%) Spanish Language
10 3 (1.57%) Swedish Language
10 3 (1.57%) Italian Language
10 3 (1.57%) Japanese Language
10 3 (1.57%) Korean Language
10 3 (1.57%) Danish Language
Job Titles
1 58 (30.37%) Analyst
2 29 (15.18%) Web Analyst
3 22 (11.52%) Project Manager
4 21 (10.99%) Developer
5 12 (6.28%) Data Analyst
6 11 (5.76%) Designer
7 9 (4.71%) Business Analyst
7 9 (4.71%) Senior Manager
8 8 (4.19%) Consultant
8 8 (4.19%) Architect
8 8 (4.19%) Digital Project Manager
8 8 (4.19%) Front-End Developer
9 7 (3.66%) Content Manager
10 6 (3.14%) Planning Manager
10 6 (3.14%) Web Manager
10 6 (3.14%) Web Developer
11 5 (2.62%) Product Manager
11 5 (2.62%) Campaign Manager
11 5 (2.62%) Senior Planning Manager
12 4 (2.09%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 50 (26.18%) HTML
2 35 (18.32%) CSS
3 22 (11.52%) jQuery
4 21 (10.99%) HTML5
5 15 (7.85%) XML
6 12 (6.28%) Ajax
7 11 (5.76%) CSS3
8 8 (4.19%) .NET
9 7 (3.66%) Flash
9 7 (3.66%) Web Services
9 7 (3.66%) .NET Framework
9 7 (3.66%) JSON
10 6 (3.14%) XSLT
10 6 (3.14%) JSP
10 6 (3.14%) Backbone.js
11 5 (2.62%) ASP.NET
12 4 (2.09%) WebCenter
12 4 (2.09%) Sass
12 4 (2.09%) AngularJS
12 4 (2.09%) Regular Expression
Miscellaneous
1 31 (16.23%) User Experience
2 28 (14.66%) Analytical Skills
3 27 (14.14%) Social Media
4 17 (8.90%) Mobile App
5 15 (7.85%) Visualisation
6 7 (3.66%) Open Source
6 7 (3.66%) EPoS
7 5 (2.62%) W3C
7 5 (2.62%) Computer Science
8 4 (2.09%) Digital Media
8 4 (2.09%) Management Information System
8 4 (2.09%) Wiki
9 3 (1.57%) Smartphone
9 3 (1.57%) Statistics
10 2 (1.05%) Animation
10 2 (1.05%) Blog
10 2 (1.05%) Clustering
10 2 (1.05%) Tandem
10 2 (1.05%) Copywriting
11 1 (0.52%) Enterprise Software
Operating Systems
1 7 (3.66%) Windows
2 5 (2.62%) Linux
3 3 (1.57%) Windows XP
3 3 (1.57%) Windows Server 2003
3 3 (1.57%) Android
3 3 (1.57%) Windows Server 2008
3 3 (1.57%) Apple iOS
4 2 (1.05%) UNIX
5 1 (0.52%) Solaris
Processes & Methodologies
1 191 (100.00%) Analytics
2 57 (29.84%) SEO
3 49 (25.65%) E-Commerce
4 44 (23.04%) Digital Marketing
5 40 (20.94%) Agile Software Development
6 29 (15.18%) Content Management
6 29 (15.18%) Data Analysis
7 27 (14.14%) Project Management
8 18 (9.42%) Business Intelligence
9 16 (8.38%) Scrum
10 12 (6.28%) Pay per click
11 11 (5.76%) Online Marketing
11 11 (5.76%) Marketing Strategy
12 10 (5.24%) Web Development
12 10 (5.24%) Stakeholder Management
12 10 (5.24%) Workflow
12 10 (5.24%) CRM
13 9 (4.71%) Data Modelling
13 9 (4.71%) B2C
13 9 (4.71%) Multivariate Testing
Programming Languages
1 44 (23.04%) JavaScript
2 29 (15.18%) SQL
3 10 (5.24%) PHP
4 9 (4.71%) Java
5 7 (3.66%) Perl
6 6 (3.14%) Python
7 5 (2.62%) C#
8 3 (1.57%) T-SQL
8 3 (1.57%) Ruby
8 3 (1.57%) R
9 1 (0.52%) Data Analysis Expressions (DAX)
9 1 (0.52%) Bash Shell
9 1 (0.52%) Shell Script
9 1 (0.52%) PowerHouse
9 1 (0.52%) VBA
9 1 (0.52%) PL/SQL
Qualifications
1 22 (11.52%) Degree
2 7 (3.66%) Security Cleared
3 6 (3.14%) SC Cleared
4 3 (1.57%) PMP
4 3 (1.57%) PMI Certification
5 1 (0.52%) ACCA
5 1 (0.52%) CIMA
5 1 (0.52%) MBA
Quality Assurance & Compliance
1 5 (2.62%) SLA
2 3 (1.57%) QA
3 2 (1.05%) WCAG
System Software
1 3 (1.57%) Active Directory
Vendors
1 38 (19.90%) Omniture
2 36 (18.85%) Adobe
3 29 (15.18%) Google
4 16 (8.38%) Oracle
5 9 (4.71%) Microsoft
6 7 (3.66%) Hitwise
7 6 (3.14%) Tableau
8 4 (2.09%) comScore
8 4 (2.09%) Facebook
8 4 (2.09%) DoubleClick
9 3 (1.57%) FatWire
9 3 (1.57%) Informatica
9 3 (1.57%) Salesforce.com
9 3 (1.57%) Vertica
9 3 (1.57%) Unica
10 2 (1.05%) Sitecore
10 2 (1.05%) Splunk
10 2 (1.05%) Appcelerator
10 2 (1.05%) ServiceNow
10 2 (1.05%) Business Objects
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