The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Web Analytics
Rank 508 421 451
Rank change year-on-year
-87 +30
Contract jobs citing Web Analytics 87 157 146
As % of all contract IT jobs located in the UK 0.15% 0.29% 0.25%
As % of the Processes & Methodologies category 0.21% 0.40% 0.36%
Number of daily rates quoted 50 103 91
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £325 £313
Average daily rate % change year-on-year
+15.38% +4.00%
90% offered a daily rate of more than £218 £181 £199
10% offered a daily rate of more than £488 £520 £450
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.33%
Number of hourly rates quoted 2 1 0
Average hourly rate £19.00 £17.69 -
Average hourly rate % change year-on-year
+7.40% -
UK excluding London average hourly rate £19.00 £17.69 -
% change year-on-year
+7.40% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41835 39073 41091
As % of all contract IT jobs located in the UK 74.23% 73.30% 70.94%
Number of daily rates quoted 25909 24001 23803
Average daily rate £410 £400 £400
Average daily rate % change year-on-year
+2.50% -
90% offered a daily rate of more than £275 £270 £265
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 1148 1055 1460
Average hourly rate £23.00 £27.97 £31.00
Average hourly rate % change year-on-year
-17.76% -9.77%
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £50.00 £46.00 £45.00
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 22 August 2014.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -90 84 £375 +15.38% 73
London -14 44 £375 +7.14% 43
South East -21 25 £350 +19.65% 9
Berkshire +4 21 £350 +22.80%
Reading +10 10 £450 +106.89%
City of London +25 7 £450 +38.46% 11
East of England -26 6 £273 -39.44% 5
Bracknell +6 4 - -
Surrey +5 3 £420 +20.00% 1
Scotland -14 2 £463 - 4
West Midlands -27 2 - - 1
Tyne and Wear - 2 £275 -
North East - 2 £275 -
West Yorkshire - 2 £288 -
Yorkshire - 2 £288 - 1
Essex - 2 - - 2
Cambridgeshire - 2 - -
Colchester - 2 - - 2
Newcastle upon Tyne - 2 £275 -
Oxford -3 1 £220 -32.30% 1
Oxfordshire -6 1 £220 +33.33% 1
North West -8 1 - - 8
Manchester -12 1 - - 7
Edinburgh -18 1 £575 - 2
Hertfordshire -18 1 £400 -11.11%
South West -42 1 - - 2
Birmingham - 1 - -
Glasgow - 1 £350 - 1
Bristol - 1 - -
Cambridge - - - -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 22 August 2014, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 190 (100.00%) Analytics
2 90 (47.37%) Marketing
3 58 (30.53%) SEO
4 52 (27.37%) HTML
5 50 (26.32%) E-Commerce
6 44 (23.16%) JavaScript
6 44 (23.16%) Digital Marketing
7 41 (21.58%) Omniture
7 41 (21.58%) Adobe
8 40 (21.05%) SiteCatalyst
9 37 (19.47%) CSS
9 37 (19.47%) Finance
10 31 (16.32%) Content Management
11 29 (15.26%) Data Analysis
11 29 (15.26%) Google
12 28 (14.74%) Retail
12 28 (14.74%) Google Analytics
13 27 (14.21%) CMS
13 27 (14.21%) Project Management
14 25 (13.16%) Agile Software Development
15 23 (12.11%) Degree
15 23 (12.11%) SQL
15 23 (12.11%) Mobile App
16 22 (11.58%) Social Media
17 21 (11.05%) jQuery
18 20 (10.53%) HTML5
19 17 (8.95%) Oracle
20 16 (8.42%) Business Intelligence
21 15 (7.89%) Data Mining
21 15 (7.89%) MS Excel

Web Analytics
Top Related IT Skills by Category

For the 6 months to 22 August 2014, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 27 (14.21%) CMS
2 10 (5.26%) SharePoint
3 8 (4.21%) IIS
3 8 (4.21%) SAS
3 8 (4.21%) Adobe CQ
4 7 (3.68%) Drupal
5 6 (3.16%) Magnolia
6 3 (1.58%) MQSeries
7 2 (1.05%) TeamSite
8 1 (0.53%) SharePoint 2013
8 1 (0.53%) concrete5
8 1 (0.53%) Confluence
8 1 (0.53%) Documentum
8 1 (0.53%) Apache
8 1 (0.53%) Tomcat
8 1 (0.53%) WebLogic
8 1 (0.53%) Sitecore CMS
8 1 (0.53%) WebSphere
Applications
1 15 (7.89%) MS Excel
2 14 (7.37%) Photoshop
3 11 (5.79%) MS PowerPoint
4 5 (2.63%) MS Office
4 5 (2.63%) SPSS
5 3 (1.58%) MS Visio
5 3 (1.58%) Fireworks
5 3 (1.58%) Adobe Illustrator
6 1 (0.53%) Spreadsheet
6 1 (0.53%) InDesign
Business Applications
1 40 (21.05%) SiteCatalyst
2 28 (14.74%) Google Analytics
3 14 (7.37%) WebTrends
4 3 (1.58%) Oracle CRM
5 1 (0.53%) Tridion
5 1 (0.53%) Magento
5 1 (0.53%) Cognos Business Intelligence
Cloud Services
1 4 (2.11%) Microsoft Azure
2 1 (0.53%) Responsys
Communications & Networking
1 7 (3.68%) Internet
2 4 (2.11%) DNS
3 2 (1.05%) Intranet
4 1 (0.53%) HTTP
Database & Business Intelligence
1 15 (7.89%) Data Mining
2 9 (4.74%) Data Warehouse
3 6 (3.16%) SQL Server
3 6 (3.16%) Hadoop
4 5 (2.63%) Big Data
4 5 (2.63%) MongoDB
4 5 (2.63%) NoSQL
5 4 (2.11%) Oracle Reports
6 3 (1.58%) Relational Database
6 3 (1.58%) Redis
6 3 (1.58%) PostgreSQL
6 3 (1.58%) PowerCenter
6 3 (1.58%) Spotfire
7 2 (1.05%) QlikView
7 2 (1.05%) MySQL
7 2 (1.05%) Oracle Exadata
7 2 (1.05%) Oracle Database
8 1 (0.53%) Oracle ODI
8 1 (0.53%) DB2
8 1 (0.53%) SQLPlus
Development Applications
1 6 (3.16%) Dreamweaver
1 6 (3.16%) Axure RP
2 5 (2.63%) Visual Studio
3 4 (2.11%) JIRA
4 3 (1.58%) Jasmine
5 2 (1.05%) Appcelerator Titanium
6 1 (0.53%) Balsamiq Mockups
6 1 (0.53%) Subversion
General
1 90 (47.37%) Marketing
2 37 (19.47%) Finance
3 28 (14.74%) Retail
4 11 (5.79%) Legal
4 11 (5.79%) Publishing
5 8 (4.21%) French Language
6 7 (3.68%) Dutch Language
7 6 (3.16%) Pharmaceutical
8 5 (2.63%) Telecoms
8 5 (2.63%) Financial Institution
9 4 (2.11%) Portuguese Language
9 4 (2.11%) Spanish Language
9 4 (2.11%) Automotive
9 4 (2.11%) Games
10 3 (1.58%) Advertising
10 3 (1.58%) Swedish Language
10 3 (1.58%) Italian Language
10 3 (1.58%) Japanese Language
10 3 (1.58%) Korean Language
10 3 (1.58%) Danish Language
Job Titles
1 56 (29.47%) Analyst
2 29 (15.26%) Web Analyst
3 22 (11.58%) Project Manager
4 21 (11.05%) Developer
5 13 (6.84%) Designer
6 11 (5.79%) Data Analyst
7 9 (4.74%) Senior Manager
7 9 (4.74%) Front-End Developer
8 8 (4.21%) Digital Project Manager
8 8 (4.21%) Business Analyst
9 7 (3.68%) Content Manager
9 7 (3.68%) Consultant
10 6 (3.16%) Architect
10 6 (3.16%) Web Developer
10 6 (3.16%) Planning Manager
11 5 (2.63%) Senior Planning Manager
11 5 (2.63%) Campaign Manager
11 5 (2.63%) Senior Analyst
11 5 (2.63%) User Experience Designer
11 5 (2.63%) Web Manager
Libraries, Frameworks & Software Standards
1 52 (27.37%) HTML
2 37 (19.47%) CSS
3 21 (11.05%) jQuery
4 20 (10.53%) HTML5
5 12 (6.32%) XML
5 12 (6.32%) Ajax
6 11 (5.79%) CSS3
7 8 (4.21%) .NET
8 7 (3.68%) Flash
8 7 (3.68%) .NET Framework
8 7 (3.68%) JSON
9 6 (3.16%) JSP
9 6 (3.16%) XSLT
10 5 (2.63%) ASP.NET
11 4 (2.11%) Web Services
11 4 (2.11%) WebCenter
11 4 (2.11%) Backbone.js
12 3 (1.58%) LESS
12 3 (1.58%) ASP.NET MVC 3
12 3 (1.58%) Regular Expression
Miscellaneous
1 23 (12.11%) Mobile App
2 22 (11.58%) Social Media
3 14 (7.37%) Visualisation
4 7 (3.68%) EPoS
5 6 (3.16%) W3C
6 5 (2.63%) Computer Science
7 4 (2.11%) Statistics
7 4 (2.11%) Wiki
7 4 (2.11%) Management Information System
7 4 (2.11%) Open Source
7 4 (2.11%) Digital Media
8 3 (1.58%) Smartphone
9 2 (1.05%) Tandem
9 2 (1.05%) Animation
9 2 (1.05%) Copywriting
9 2 (1.05%) Blog
10 1 (0.53%) Enterprise Software
10 1 (0.53%) Fixed Income
10 1 (0.53%) Data Extraction
10 1 (0.53%) FMCG
Operating Systems
1 9 (4.74%) Windows
2 5 (2.63%) Apple iOS
2 5 (2.63%) Linux
2 5 (2.63%) Android
3 3 (1.58%) Windows XP
3 3 (1.58%) Windows Server 2003
3 3 (1.58%) Windows Server 2008
4 2 (1.05%) UNIX
4 2 (1.05%) Windows Phone
5 1 (0.53%) Solaris
Processes & Methodologies
1 190 (100.00%) Analytics
2 58 (30.53%) SEO
3 50 (26.32%) E-Commerce
4 44 (23.16%) Digital Marketing
5 31 (16.32%) Content Management
6 29 (15.26%) Data Analysis
7 27 (14.21%) Project Management
8 25 (13.16%) Agile Software Development
9 16 (8.42%) Business Intelligence
10 12 (6.32%) Scrum
10 12 (6.32%) Pay per click
11 11 (5.79%) Web Development
11 11 (5.79%) Stakeholder Management
11 11 (5.79%) Marketing Strategy
12 10 (5.26%) Online Marketing
12 10 (5.26%) Workflow
12 10 (5.26%) B2C
12 10 (5.26%) CRM
13 9 (4.74%) Data Modelling
13 9 (4.74%) Business Analysis
Programming Languages
1 44 (23.16%) JavaScript
2 23 (12.11%) SQL
3 9 (4.74%) Java
4 7 (3.68%) Perl
4 7 (3.68%) PHP
5 6 (3.16%) Python
6 5 (2.63%) C#
7 3 (1.58%) R
7 3 (1.58%) T-SQL
8 1 (0.53%) Bash Shell
8 1 (0.53%) C
8 1 (0.53%) PL/SQL
8 1 (0.53%) Shell Script
8 1 (0.53%) PowerHouse
Qualifications
1 23 (12.11%) Degree
2 5 (2.63%) Security Cleared
3 4 (2.11%) SC Cleared
4 3 (1.58%) PMP
4 3 (1.58%) PMI Certification
5 1 (0.53%) MBA
5 1 (0.53%) CIMA
5 1 (0.53%) ACCA
Quality Assurance & Compliance
1 5 (2.63%) SLA
2 3 (1.58%) QA
3 2 (1.05%) WCAG
System Software
1 3 (1.58%) Active Directory
Vendors
1 41 (21.58%) Omniture
1 41 (21.58%) Adobe
2 29 (15.26%) Google
3 17 (8.95%) Oracle
4 9 (4.74%) Microsoft
5 7 (3.68%) Hitwise
6 4 (2.11%) DoubleClick
6 4 (2.11%) comScore
6 4 (2.11%) Tableau
6 4 (2.11%) Facebook
7 3 (1.58%) Vertica
7 3 (1.58%) FatWire
7 3 (1.58%) Informatica
7 3 (1.58%) Salesforce.com
7 3 (1.58%) Unica
8 2 (1.05%) Business Objects
8 2 (1.05%) Interwoven
8 2 (1.05%) Splunk
8 2 (1.05%) Appcelerator
9 1 (0.53%) ServiceNow
London
Anantha
Rate: £300 - £370 per day
Posted: Just now
London
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Posted: 3 days ago
Oxford
Hays IT - Uk Posting account
Rate: £180.00 - £220.00 per day
Posted: 3 days ago
London
Initi8 Recruitment
Posted: 5 days ago
Leicester, Leicestershire
Vivid Resourcing Ltd
Rate: £250 - £300 per day + great benefits scheme
Posted: 5 days ago
Bromley
Hays IT - Uk Posting account
Rate: £300.00 - £400.00 per annum
Posted: 9 days ago
West Midlands
Amoria Bond - UK
Posted: 22 days ago