The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Web Analytics
Rank 501 529 431
Rank change year-on-year
+28 -98
Contract jobs citing Web Analytics 130 83 155
As % of all contract IT jobs located in the UK 0.22% 0.15% 0.29%
As % of the Processes & Methodologies category 0.28% 0.20% 0.39%
Number of daily rates quoted 91 44 101
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £355 £328
Average daily rate % change year-on-year
+5.63% +8.39%
90% offered a daily rate of more than £200 £200 £200
10% offered a daily rate of more than £500 £484 £525
UK excluding London average daily rate £363 £350 £325
% change year-on-year
+3.57% +7.69%
Number of hourly rates quoted 3 2 1
Average hourly rate £33.64 £19.00 £17.69
Average hourly rate % change year-on-year
+77.05% +7.40%
UK excluding London average hourly rate £33.32 £19.00 £17.69
% change year-on-year
+75.36% +7.40%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
46337 42400 39480
As % of all contract IT jobs located in the UK 77.99% 76.18% 74.95%
Number of daily rates quoted 30192 26229 24243
Average daily rate £425 £410 £400
Average daily rate % change year-on-year
+3.65% +2.50%
90% offered a daily rate of more than £289 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 1248 1151 1100
Average hourly rate £31.44 £23.50 £29.00
Average hourly rate % change year-on-year
+33.78% -18.96%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £52.13 £50.00 £50.00
UK excluding London average hourly rate £32.50 £25.00 £30.25
% change year-on-year
+30.00% -17.35%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 31 August 2015.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 31 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +13 123 £375 +7.14% 42
London +24 61 £400 +8.10% 25
South East -31 23 £363 +3.57% 1
Berkshire -4 19 £294 -16.07%
City of London +6 16 £400 -11.11% 1
Yorkshire -18 14 £388 +34.78% 3
York - 13 £388 -
North Yorkshire - 13 £388 -
Bracknell 0 12 £288 -
North West -22 9 £350 - 3
North East -20 7 £450 +63.63% 2
Tyne and Wear -20 6 £450 +63.63% 2
Newcastle upon Tyne -25 6 £450 +63.63% 2
East of England +3 4 £341 +25.22% 2
Reading -17 4 £369 -18.05%
Canary Wharf - 4 £500 -
South Wales - 4 £350 - 3
Cardiff - 4 £350 - 3
Southport - 4 £363 -
Merseyside - 4 £363 -
Wales - 4 £350 - 3
Birmingham +7 3 £300 - 1
Hertfordshire +4 3 £341 -14.68% 2
West Midlands -2 3 £300 - 2
Scotland -10 3 £325 -29.72% 2
Manchester -14 3 £350 - 3
Buckinghamshire - 3 £375 -
Solihull - 3 £300 - 1
Glasgow +1 2 £325 -7.14% 2
South West -3 2 £350 - 2

Web Analytics
Top 30 Related IT Skills

For the 6 months to 31 August 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 242 (94.16%) Analytics
2 115 (44.75%) Marketing
3 108 (42.02%) Google Analytics
4 97 (37.74%) Google
5 92 (35.80%) Adobe
6 83 (32.30%) HTML
7 77 (29.96%) Adobe Analytics
8 75 (29.18%) User Experience
9 74 (28.79%) E-Commerce
10 73 (28.40%) JavaScript
11 65 (25.29%) Analytical Skills
12 62 (24.12%) Agile Software Development
13 56 (21.79%) SQL
14 53 (20.62%) CSS
15 51 (19.84%) SEO
16 45 (17.51%) Java
17 41 (15.95%) Omniture
18 39 (15.18%) .NET
19 37 (14.40%) Content Management
20 35 (13.62%) Digital Marketing
21 33 (12.84%) Finance
22 32 (12.45%) WebTrends
23 31 (12.06%) CMS
24 30 (11.67%) jQuery
24 30 (11.67%) SOA
25 28 (10.89%) Oracle
25 28 (10.89%) Project Management
25 28 (10.89%) HTML5
26 26 (10.12%) Social Media
27 25 (9.73%) CRM

Web Analytics
Top Related IT Skills by Category

For the 6 months to 31 August 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 31 (12.06%) CMS
2 17 (6.61%) IIS
3 15 (5.84%) JBoss
4 13 (5.06%) Adobe Experience Manager
5 11 (4.28%) WebLogic
5 11 (4.28%) SAS
5 11 (4.28%) Oracle Workflow
6 10 (3.89%) WebLogic Portal
7 9 (3.50%) WebSphere
8 8 (3.11%) Sitecore CMS
8 8 (3.11%) WebSphere Portal
9 4 (1.56%) Umbraco
10 3 (1.17%) WordPress
10 3 (1.17%) Confluence
11 2 (0.78%) SharePoint
11 2 (0.78%) Node.js
11 2 (0.78%) SharePoint 2013
12 1 (0.39%) Oracle HTTP Server
12 1 (0.39%) Apache
12 1 (0.39%) Tomcat
Applications
1 17 (6.61%) MS Excel
2 8 (3.11%) Photoshop
2 8 (3.11%) MS Office
3 7 (2.72%) MS PowerPoint
4 5 (1.95%) SPSS
5 1 (0.39%) Adobe Illustrator
5 1 (0.39%) InfoPath
5 1 (0.39%) Spreadsheet
5 1 (0.39%) FastStats
5 1 (0.39%) OmniGraffle
5 1 (0.39%) PowerPivot
Business Applications
1 32 (12.45%) WebTrends
2 12 (4.67%) Adobe Campaign
3 10 (3.89%) Remedy ITSM
4 5 (1.95%) Dynamics CRM
5 3 (1.17%) Radian6
6 2 (0.78%) Unica
6 2 (0.78%) Optimost
Cloud Services
1 108 (42.02%) Google Analytics
2 77 (29.96%) Adobe Analytics
3 4 (1.56%) Amazon AWS
4 2 (0.78%) SaaS
4 2 (0.78%) Office 365
5 1 (0.39%) GitHub
5 1 (0.39%) MailChimp
5 1 (0.39%) Google Cloud Platform
5 1 (0.39%) Cloud Computing
5 1 (0.39%) Microsoft Azure
Communications & Networking
1 8 (3.11%) HTTP
2 3 (1.17%) Internet
3 1 (0.39%) MVNO
3 1 (0.39%) Intranet
Database & Business Intelligence
1 17 (6.61%) Data Warehouse
2 15 (5.84%) Oracle Database
3 13 (5.06%) Oracle Database 11g
4 11 (4.28%) Oracle Database 10g
4 11 (4.28%) BusinessObjects
4 11 (4.28%) Oracle BI EE
5 9 (3.50%) SQL Server
6 4 (1.56%) Data Mining
7 3 (1.17%) MongoDB
7 3 (1.17%) Data Mart
8 2 (0.78%) QlikView
8 2 (0.78%) NoSQL
8 2 (0.78%) Big Data
8 2 (0.78%) PostgreSQL
8 2 (0.78%) SQL Server Reporting Services
8 2 (0.78%) SQL Server Analysis Services
8 2 (0.78%) Relational Database
9 1 (0.39%) Microsoft Power View
9 1 (0.39%) BigQuery
9 1 (0.39%) RDBMS
Development Applications
1 6 (2.33%) Axure RP
2 4 (1.56%) JIRA
3 3 (1.17%) Firebug
3 3 (1.17%) Fiddler
3 3 (1.17%) Visual Studio
4 2 (0.78%) Team Foundation Server
4 2 (0.78%) Grunt
4 2 (0.78%) Bower
5 1 (0.39%) Balsamiq Mockups
5 1 (0.39%) Dreamweaver
5 1 (0.39%) Git (software)
General
1 115 (44.75%) Marketing
2 33 (12.84%) Finance
3 18 (7.00%) Banking
4 16 (6.23%) Retail
5 15 (5.84%) Publishing
6 11 (4.28%) Telecoms
7 9 (3.50%) Billing
8 3 (1.17%) Advertising
8 3 (1.17%) Games
9 2 (0.78%) Danish Language
9 2 (0.78%) Italian Language
9 2 (0.78%) Norwegian Language
9 2 (0.78%) Swedish Language
9 2 (0.78%) Retail Banking
10 1 (0.39%) Multimedia
10 1 (0.39%) Pharmaceutical
10 1 (0.39%) Financial Institution
10 1 (0.39%) Electronics
10 1 (0.39%) Automotive
10 1 (0.39%) Legal
Job Titles
1 94 (36.58%) Analyst
2 36 (14.01%) Developer
3 34 (13.23%) Web Analyst
4 25 (9.73%) Consultant
5 21 (8.17%) Architect
6 17 (6.61%) Business Analyst
7 15 (5.84%) Support Analyst
7 15 (5.84%) Applications Support
7 15 (5.84%) Applications Support Analyst
8 13 (5.06%) Data Analyst
8 13 (5.06%) Front-End Developer
9 12 (4.67%) Web Analytics Consultant
10 11 (4.28%) Oracle Developer
10 11 (4.28%) Junior
11 10 (3.89%) Project Manager
11 10 (3.89%) Web Developer
11 10 (3.89%) Web Manager
12 8 (3.11%) Designer
12 8 (3.11%) Web Analytics Analyst
12 8 (3.11%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 83 (32.30%) HTML
2 53 (20.62%) CSS
3 39 (15.18%) .NET
4 30 (11.67%) jQuery
5 28 (10.89%) HTML5
6 24 (9.34%) CSS3
6 24 (9.34%) Ajax
7 22 (8.56%) XML
8 21 (8.17%) JSON
9 19 (7.39%) ASP.NET
10 12 (4.67%) .NET Framework
11 11 (4.28%) WebCenter
12 10 (3.89%) AngularJS
13 8 (3.11%) REST
13 8 (3.11%) Web Services
14 6 (2.33%) Middleware
14 6 (2.33%) PhoneGap
15 5 (1.95%) Twitter Bootstrap
15 5 (1.95%) Backbone.js
15 5 (1.95%) JSR 170
Miscellaneous
1 75 (29.18%) User Experience
2 65 (25.29%) Analytical Skills
3 26 (10.12%) Social Media
4 14 (5.45%) Mobile App
5 13 (5.06%) Visualisation
6 12 (4.67%) Digital Media
7 9 (3.50%) Computer Science
8 8 (3.11%) Taxonomies
9 7 (2.72%) W3C
10 6 (2.33%) Statistics
11 5 (1.95%) Management Information System
11 5 (1.95%) Mathematics
11 5 (1.95%) Algorithms
12 3 (1.17%) New Media
12 3 (1.17%) Data Extraction
12 3 (1.17%) Data Integration
13 2 (0.78%) Physics
13 2 (0.78%) Graphic Design
13 2 (0.78%) Online Banking
13 2 (0.78%) Data Centre
Operating Systems
1 7 (2.72%) Windows
1 7 (2.72%) Android
1 7 (2.72%) Apple iOS
2 3 (1.17%) UNIX
3 2 (0.78%) Linux
4 1 (0.39%) Windows Phone 7
4 1 (0.39%) Windows Phone
Processes & Methodologies
1 242 (94.16%) Analytics
2 74 (28.79%) E-Commerce
3 62 (24.12%) Agile Software Development
4 51 (19.84%) SEO
5 37 (14.40%) Content Management
6 35 (13.62%) Digital Marketing
7 30 (11.67%) SOA
8 28 (10.89%) Project Management
9 25 (9.73%) CRM
10 21 (8.17%) Web Development
11 20 (7.78%) Data Analysis
11 20 (7.78%) ETL
12 19 (7.39%) Validation
13 18 (7.00%) Scrum
13 18 (7.00%) B2B
13 18 (7.00%) Responsive Web Design
14 17 (6.61%) Service Management
15 16 (6.23%) Business Analysis
15 16 (6.23%) Continuous Integration
16 15 (5.84%) SDLC
Programming Languages
1 73 (28.40%) JavaScript
2 56 (21.79%) SQL
3 45 (17.51%) Java
4 12 (4.67%) PL/SQL
4 12 (4.67%) VBScript
4 12 (4.67%) VB.NET
5 10 (3.89%) Python
6 9 (3.50%) C#
7 7 (2.72%) R
8 4 (1.56%) PHP
8 4 (1.56%) Ruby
9 3 (1.17%) ActionScript
9 3 (1.17%) PowerShell
10 2 (0.78%) Scala
10 2 (0.78%) T-SQL
10 2 (0.78%) C
11 1 (0.39%) C++
11 1 (0.39%) Perl
11 1 (0.39%) Groovy
11 1 (0.39%) Objective-C
Qualifications
1 25 (9.73%) Degree
2 2 (0.78%) Security Cleared
2 2 (0.78%) PMP
2 2 (0.78%) PMI Certification
3 1 (0.39%) MBA
3 1 (0.39%) MCP
3 1 (0.39%) PhD
3 1 (0.39%) Microsoft Certification
3 1 (0.39%) SC Cleared
3 1 (0.39%) BC Cleared
Quality Assurance & Compliance
1 13 (5.06%) SLA
1 13 (5.06%) QA
Systems Management
1 10 (3.89%) Netcool
2 8 (3.11%) Puppet
3 1 (0.39%) TeamSite
Vendors
1 97 (37.74%) Google
2 92 (35.80%) Adobe
3 41 (15.95%) Omniture
4 28 (10.89%) Oracle
5 19 (7.39%) Tableau
6 18 (7.00%) Sitecore
7 15 (5.84%) Software AG
7 15 (5.84%) webMethods
8 13 (5.06%) Microsoft
8 13 (5.06%) Eloqua
9 11 (4.28%) Aprimo
10 10 (3.89%) Amdocs
10 10 (3.89%) Remedy
10 10 (3.89%) Infovista
10 10 (3.89%) BMC
10 10 (3.89%) Pega
11 9 (3.50%) Splunk
11 9 (3.50%) TIBCO
12 7 (2.72%) Endeca
12 7 (2.72%) IBM
London
McGregor Boyall
Rate: £50000 - £65000 per annum + +bonus
Posted: 3 days ago
Cardiff, South Glamorgan
Intapeople
Rate: Competitive
Posted: 4 days ago
London
Churchill Frank
Rate: £250 - £300 per day
Posted: 5 days ago
London
Search Consultancy
Posted: 5 days ago
Swindon, Wiltshire
The People Network
Rate: £375 - £400 per day
Posted: 5 days ago
Glasgow, Lanarkshire
Parity Professsionals
Rate: excellent
Posted: 5 days ago
Cardiff, South Glamorgan
McGregor Boyall
Rate: £350 - £400 per day
Posted: 5 days ago
Nottingham, Nottinghamshire
ReThink Recruitment
Rate: £0.00 per day
Posted: 6 days ago
Cardiff
CPS Group
Rate: £350 - 400 per day
Posted: 18 days ago
London
Energize Recruitment Solutions Ltd
Rate: £300 - £400 per day
Posted: 25 days ago
East Sussex
Capita - ITIN
Rate: £30000.00 - £33500.00 per annum
Posted: 27 days ago