The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 30 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Mar 2015
Same period 2014 Same period 2013
Web Analytics
Rank 481 452 430
Rank change year-on-year
-29 -22
Contract jobs citing Web Analytics 97 124 114
As % of all contract IT jobs located in the UK 0.18% 0.24% 0.25%
As % of the Processes & Methodologies category 0.24% 0.32% 0.34%
Number of daily rates quoted 57 78 89
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £400 £325
Average daily rate % change year-on-year
-12.50% +23.07%
90% offered a daily rate of more than £220 £225 £204
10% offered a daily rate of more than £502 £455 £555
UK excluding London average daily rate £325 £400 £288
% change year-on-year
-18.75% +39.13%
Number of hourly rates quoted 0 1 0
Average hourly rate - £45.00 -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41243 39297 33632
As % of all contract IT jobs located in the UK 76.22% 74.96% 73.39%
Number of daily rates quoted 25676 24119 20154
Average daily rate £420 £400 £401
Average daily rate % change year-on-year
+5.00% -0.12%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £575 £560 £575
UK excluding London average daily rate £396 £375 £363
% change year-on-year
+5.60% +3.44%
Number of hourly rates quoted 1168 1115 1095
Average hourly rate £29.00 £27.00 £32.00
Average hourly rate % change year-on-year
+7.40% -15.62%
90% offered a hourly rate of more than £12.26 £12.21 £13.00
10% offered a hourly rate of more than £49.50 £50.00 £51.18
UK excluding London average hourly rate £31.44 £27.50 £32.00
% change year-on-year
+14.32% -14.06%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 30 March 2015.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 30 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -41 96 £350 -12.50% 46
London -9 63 £375 -3.22% 28
City of London +17 14 £425 +9.67% 9
South West +3 11 £350 +84.21% 1
South East -31 10 £375 -6.25% 8
Wiltshire +9 7 £350 +84.21%
Berkshire -15 7 £418 +4.37% 1
East Midlands - 7 £225 - 3
Northamptonshire - 5 £225 - 2
Reading +3 3 £625 +66.66%
Yorkshire -9 3 - - 1
Leeds - 3 - -
West Yorkshire - 3 - -
Kent - 3 £375 - 2
Slough - 3 - -
Nottinghamshire - 2 £175 -
West Midlands -12 1 £425 +37.09% 2
North West - 1 £350 - 2
Maidenhead - 1 £190 -
Manchester - 1 £350 - 1
Nottingham - 1 - -
Bristol - 1 £275 -
Croydon - 1 £260 -
Edinburgh - - - - 2
Egham - - - -
Feltham - - - -
Folkestone - - - -
Guildford - - - -
High Wycombe - - - -
Leatherhead - - - -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 30 March 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 213 (100.00%) Analytics
2 78 (36.62%) Marketing
3 73 (34.27%) Google
4 67 (31.46%) Google Analytics
5 65 (30.52%) HTML
5 65 (30.52%) Agile Software Development
6 59 (27.70%) Adobe
7 49 (23.00%) JavaScript
8 45 (21.13%) SEO
9 40 (18.78%) E-Commerce
10 39 (18.31%) User Experience
10 39 (18.31%) Analytical Skills
11 35 (16.43%) Java
11 35 (16.43%) Finance
12 34 (15.96%) CSS
13 29 (13.62%) WebTrends
13 29 (13.62%) Publishing
14 28 (13.15%) SQL
15 27 (12.68%) Omniture
15 27 (12.68%) Content Management
15 27 (12.68%) Visualisation
15 27 (12.68%) SiteCatalyst
16 25 (11.74%) Degree
17 24 (11.27%) Social Media
18 22 (10.33%) HTML5
18 22 (10.33%) Project Management
19 21 (9.86%) Scrum
19 21 (9.86%) Data Analysis
20 20 (9.39%) Retail
20 20 (9.39%) CMS

Web Analytics
Top Related IT Skills by Category

For the 6 months to 30 March 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 20 (9.39%) CMS
2 9 (4.23%) Oracle Workflow
2 9 (4.23%) Adobe CQ
3 8 (3.76%) SAS
4 6 (2.82%) Apache
4 6 (2.82%) Sitecore CMS
5 4 (1.88%) Tomcat
5 4 (1.88%) SharePoint
5 4 (1.88%) WebLogic
5 4 (1.88%) IIS
5 4 (1.88%) Oracle HTTP Server
6 3 (1.41%) TeamSite
6 3 (1.41%) Confluence
7 1 (0.47%) Node.js
7 1 (0.47%) Drupal
7 1 (0.47%) Umbraco
7 1 (0.47%) WebLogic Portal
Applications
1 19 (8.92%) MS Excel
2 14 (6.57%) MS PowerPoint
3 9 (4.23%) SPSS
4 5 (2.35%) Photoshop
5 4 (1.88%) MS Office
6 3 (1.41%) MS Visio
7 2 (0.94%) Adobe Illustrator
8 1 (0.47%) Fireworks
8 1 (0.47%) Spreadsheet
8 1 (0.47%) PowerPivot
Business Applications
1 67 (31.46%) Google Analytics
2 29 (13.62%) WebTrends
3 27 (12.68%) SiteCatalyst
4 5 (2.35%) Optimost
5 1 (0.47%) Summit
5 1 (0.47%) Dynamics CRM
5 1 (0.47%) Tridion
Cloud Services
1 6 (2.82%) SaaS
2 5 (2.35%) Cloud Computing
3 1 (0.47%) GitHub
3 1 (0.47%) Responsys
Communications & Networking
1 17 (7.98%) Internet
2 14 (6.57%) HTTP
3 5 (2.35%) Intranet
Database & Business Intelligence
1 16 (7.51%) Data Warehouse
2 12 (5.63%) SQL Server
3 11 (5.16%) NoSQL
4 10 (4.69%) Oracle Database
5 7 (3.29%) MongoDB
5 7 (3.29%) Big Data
6 6 (2.82%) Oracle Database 11g
7 5 (2.35%) Oracle BI EE
7 5 (2.35%) Data Mining
7 5 (2.35%) Oracle Database 10g
8 3 (1.41%) SQL Server Integration Services
8 3 (1.41%) CloverETL
8 3 (1.41%) Hadoop
9 2 (0.94%) Apache Cassandra
9 2 (0.94%) Relational Database
9 2 (0.94%) SQL Server Analysis Services
9 2 (0.94%) SQL Server Reporting Services
9 2 (0.94%) IDOL
9 2 (0.94%) MOLAP
9 2 (0.94%) ROLAP
Development Applications
1 10 (4.69%) JIRA
2 5 (2.35%) Grunt
3 3 (1.41%) Firebug
3 3 (1.41%) Fiddler
4 2 (0.94%) Visual Studio
4 2 (0.94%) Team Foundation Server
5 1 (0.47%) Dreamweaver
5 1 (0.47%) Bower
5 1 (0.47%) Git (software)
General
1 78 (36.62%) Marketing
2 35 (16.43%) Finance
3 29 (13.62%) Publishing
4 20 (9.39%) Retail
5 18 (8.45%) Banking
6 7 (3.29%) Advertising
6 7 (3.29%) Legal
7 5 (2.35%) Telecoms
8 4 (1.88%) Games
9 3 (1.41%) Pharmaceutical
10 1 (0.47%) Automotive
10 1 (0.47%) Manufacturing
10 1 (0.47%) Multimedia
10 1 (0.47%) Retail Banking
Job Titles
1 66 (30.99%) Analyst
2 31 (14.55%) Developer
3 29 (13.62%) Business Analyst
4 18 (8.45%) Architect
5 17 (7.98%) Web Analyst
6 16 (7.51%) Consultant
7 15 (7.04%) Project Manager
8 14 (6.57%) Designer
9 11 (5.16%) Front-End Developer
9 11 (5.16%) Product Manager
10 10 (4.69%) Data Analyst
10 10 (4.69%) Agile Business Analyst
11 9 (4.23%) Senior Designer
11 9 (4.23%) Digital Architect
11 9 (4.23%) Digital Solutions Architect
11 9 (4.23%) Solutions Architect
12 8 (3.76%) Web Manager
12 8 (3.76%) Web Analytics Consultant
13 6 (2.82%) Senior Developer
13 6 (2.82%) Web Developer
Libraries, Frameworks & Software Standards
1 65 (30.52%) HTML
2 34 (15.96%) CSS
3 22 (10.33%) HTML5
4 19 (8.92%) jQuery
4 19 (8.92%) Web Services
5 18 (8.45%) .NET
6 14 (6.57%) REST
6 14 (6.57%) CSS3
7 13 (6.10%) ASP.NET
7 13 (6.10%) XML
8 12 (5.63%) JSON
9 8 (3.76%) JSP
9 8 (3.76%) Middleware
10 7 (3.29%) RESTful
10 7 (3.29%) AngularJS
11 6 (2.82%) Apache Sling
11 6 (2.82%) .NET Framework
11 6 (2.82%) JSR 170
11 6 (2.82%) Spring
11 6 (2.82%) J2EE
Miscellaneous
1 39 (18.31%) User Experience
1 39 (18.31%) Analytical Skills
2 27 (12.68%) Visualisation
3 24 (11.27%) Social Media
4 9 (4.23%) Web 2.0
5 7 (3.29%) Digital Media
6 6 (2.82%) Statistics
6 6 (2.82%) Taxonomies
6 6 (2.82%) Computer Science
7 5 (2.35%) Mobile App
7 5 (2.35%) Data Structures
8 4 (1.88%) Data Integration
8 4 (1.88%) Google Search Appliance
9 3 (1.41%) Algorithms
9 3 (1.41%) Graphic Design
9 3 (1.41%) W3C
9 3 (1.41%) Blackberry
9 3 (1.41%) Management Information System
10 2 (0.94%) Replication
10 2 (0.94%) Grid Computing
Operating Systems
1 9 (4.23%) Apple iOS
2 8 (3.76%) Android
2 8 (3.76%) Windows
3 3 (1.41%) Windows Phone
3 3 (1.41%) Windows Phone 7
4 2 (0.94%) Windows Server 2008
4 2 (0.94%) Linux
4 2 (0.94%) Windows XP
4 2 (0.94%) Windows Server 2003
5 1 (0.47%) webOS
Processes & Methodologies
1 213 (100.00%) Analytics
2 65 (30.52%) Agile Software Development
3 45 (21.13%) SEO
4 40 (18.78%) E-Commerce
5 27 (12.68%) Content Management
6 22 (10.33%) Project Management
7 21 (9.86%) Scrum
7 21 (9.86%) Data Analysis
8 19 (8.92%) Business Analysis
8 19 (8.92%) SOA
9 18 (8.45%) Digital Marketing
10 17 (7.98%) ETL
11 14 (6.57%) Workflow
11 14 (6.57%) CRM
12 13 (6.10%) Business Intelligence
12 13 (6.10%) Web Development
12 13 (6.10%) Stakeholder Management
13 12 (5.63%) TDD
13 12 (5.63%) TOGAF
13 12 (5.63%) User Stories
Programming Languages
1 49 (23.00%) JavaScript
2 35 (16.43%) Java
3 28 (13.15%) SQL
4 11 (5.16%) PL/SQL
5 9 (4.23%) Groovy
6 7 (3.29%) Scala
7 5 (2.35%) VBScript
7 5 (2.35%) VB.NET
8 4 (1.88%) Python
9 3 (1.41%) T-SQL
9 3 (1.41%) C
9 3 (1.41%) C#
9 3 (1.41%) R
10 2 (0.94%) Ruby
10 2 (0.94%) PHP
10 2 (0.94%) Bash Shell
10 2 (0.94%) ActionScript
11 1 (0.47%) VBA
11 1 (0.47%) VB
11 1 (0.47%) Objective-C
Qualifications
1 25 (11.74%) Degree
2 9 (4.23%) Security Cleared
3 5 (2.35%) SC Cleared
Quality Assurance & Compliance
1 8 (3.76%) QA
2 1 (0.47%) ISO 9001
2 1 (0.47%) ISO 14001
System Software
1 2 (0.94%) Active Directory
1 2 (0.94%) Docker
Systems Management
1 2 (0.94%) Ansible
Vendors
1 73 (34.27%) Google
2 59 (27.70%) Adobe
3 27 (12.68%) Omniture
4 17 (7.98%) Microsoft
5 14 (6.57%) Tableau
6 13 (6.10%) Oracle
7 12 (5.63%) DoubleClick
8 9 (4.23%) Endeca
8 9 (4.23%) Business Objects
9 8 (3.76%) Sitecore
10 7 (3.29%) SAP
10 7 (3.29%) Coremetrics
11 6 (2.82%) Maxymiser
11 6 (2.82%) ClickTale
12 5 (2.35%) Eloqua
12 5 (2.35%) Aprimo
12 5 (2.35%) Salesforce.com
13 4 (1.88%) Teradata
13 4 (1.88%) IBM
14 3 (1.41%) Rackspace
West London
Oscar Associates (UK) Ltd
Rate: £500 - £550 per day + negotiable
Posted: 16 hours ago
Central London / West End
Aquent
Rate: From £300 to £350 per day depending on experience
Posted: 4 days ago
Newbury, Berkshire
Randstad Technologies
Rate: £0.00 per day
Posted: 5 days ago
London
Haybrook IT Resourcing Ltd
Rate: Up to £530 per day
Posted: 5 days ago
Canterbury, Kent
Canterbury Christ Church University
Rate: From £22,685 to £24,775 per annum
Posted: 5 days ago
London
Real Staffing
Rate: competitive
Posted: 12 days ago