The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank 535 543 465
Rank change year-on-year
+8 -78
Contract jobs citing Web Analytics 89 73 121
As % of all contract IT jobs located in the UK 0.17% 0.14% 0.24%
As % of the Processes & Methodologies category 0.21% 0.18% 0.32%
Number of daily rates quoted 67 47 64
Average daily rate £375 £325 £400
Average daily rate % change year-on-year
+15.38% -18.75%
90% offered a daily rate of more than £261 £225 £193
10% offered a daily rate of more than £453 £450 £450
UK excluding London average daily rate £400 £325 £400
% change year-on-year
+23.07% -18.75%
Number of hourly rates quoted 0 1 1
Average hourly rate - £14.00 £14.37
Average hourly rate % change year-on-year
- -2.57%
UK excluding London average hourly rate - £14.00 £14.37
% change year-on-year
- -2.57%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41848 40077 37882
As % of all contract IT jobs located in the UK 81.28% 77.58% 76.54%
Number of daily rates quoted 27401 25574 22963
Average daily rate £425 £420 £400
Average daily rate % change year-on-year
+1.19% +5.00%
90% offered a daily rate of more than £300 £280 £270
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1200 1065 1153
Average hourly rate £39.34 £26.00 £27.50
Average hourly rate % change year-on-year
+51.30% -5.45%
90% offered a hourly rate of more than £13.00 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.25 £52.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 9 February 2016.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 9 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -17 84 £375 +15.38% 40
London +34 61 £375 +20.00% 31
South East -12 14 £433 +15.33% 6
Berkshire +3 5 £175 -53.48%
West Sussex - 5 £450 -
Scotland -2 4 £298 -
Edinburgh -7 4 £298 -
South West -9 4 £294 +2.17% 1
Bromley - 4 £375 -
City of London +35 3 £275 -31.25% 3
Surrey -3 3 £400 +23.07% 2
Wiltshire -9 3 £263 +5.00%
Crawley - 3 £450 -
Bracknell +1 2 £175 -
Swindon -4 2 £263 +5.00%
Reading -9 2 - -
West Midlands -11 2 £338 +22.72%
Gatwick - 2 £450 -
Cambridgeshire +11 1 - -
East of England +1 1 - -
Bristol 0 1 £325 +18.18%
Weybridge -2 1 - - 1
North West -12 1 £420 +40.00% 1
Yorkshire -12 1 - - 1
Manchester -16 1 £420 +52.72%
Hampshire - 1 £550 -
South Yorkshire - 1 - -
Northamptonshire - 1 £375 -
Worthing - 1 - -
Newbury - 1 - -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 9 February 2016, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 208 (98.11%) Analytics
2 87 (41.04%) Marketing
3 73 (34.43%) Google
3 73 (34.43%) Google Analytics
4 64 (30.19%) Adobe
5 61 (28.77%) E-Commerce
5 61 (28.77%) SEO
6 55 (25.94%) Agile Software Development
7 53 (25.00%) CMS
8 51 (24.06%) User Experience
9 48 (22.64%) HTML
10 45 (21.23%) Analytical Skills
11 43 (20.28%) SQL
12 39 (18.40%) JavaScript
13 38 (17.92%) Digital Marketing
14 36 (16.98%) Adobe Analytics
15 35 (16.51%) CSS
16 29 (13.68%) Tableau
17 27 (12.74%) Java
18 26 (12.26%) CRM
18 26 (12.26%) Finance
18 26 (12.26%) WebTrends
18 26 (12.26%) Content Management
19 24 (11.32%) MS Excel
19 24 (11.32%) Social Media
20 23 (10.85%) Omniture
21 22 (10.38%) Microsoft
21 22 (10.38%) Tag Management
22 19 (8.96%) HTML5
22 19 (8.96%) jQuery

Web Analytics
Top Related IT Skills by Category

For the 6 months to 9 February 2016, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 53 (25.00%) CMS
2 14 (6.60%) Drupal
3 12 (5.66%) SharePoint
4 11 (5.19%) Adobe Experience Manager
5 10 (4.72%) SAS
6 7 (3.30%) Confluence
7 5 (2.36%) IIS
7 5 (2.36%) JBoss
8 4 (1.89%) Sitecore CMS
8 4 (1.89%) WebSphere
9 2 (0.94%) Apache Solr
9 2 (0.94%) SharePoint 2013
9 2 (0.94%) WordPress
10 1 (0.47%) Kentico
10 1 (0.47%) Magnolia
10 1 (0.47%) MS Project Server
10 1 (0.47%) SharePoint 2010
10 1 (0.47%) Sitefinity
10 1 (0.47%) Skype for Business
10 1 (0.47%) Umbraco
Applications
1 24 (11.32%) MS Excel
2 17 (8.02%) MS PowerPoint
3 14 (6.60%) Photoshop
4 12 (5.66%) MS Office
5 7 (3.30%) MS Visio
5 7 (3.30%) OmniGraffle
6 4 (1.89%) Adobe Illustrator
7 2 (0.94%) Fireworks
7 2 (0.94%) MS Project
8 1 (0.47%) InfoPath
Business Applications
1 26 (12.26%) WebTrends
2 9 (4.25%) Dynamics CRM
3 6 (2.83%) Radian6
4 5 (2.36%) Oracle CRM
4 5 (2.36%) Unica
5 4 (1.89%) Data Workbench
6 2 (0.94%) Eloqua
6 2 (0.94%) SAP Oil and Gas
7 1 (0.47%) Magento
7 1 (0.47%) Oracle Retail
Cloud Services
1 73 (34.43%) Google Analytics
2 36 (16.98%) Adobe Analytics
3 5 (2.36%) Google Cloud Platform
4 3 (1.42%) AdWords
4 3 (1.42%) Google Tag Manager
4 3 (1.42%) Microsoft Azure
4 3 (1.42%) Office 365
5 2 (0.94%) Amazon AWS
5 2 (0.94%) MailChimp
6 1 (0.47%) Pure360
6 1 (0.47%) Responsys
6 1 (0.47%) SmartFocus
Communications & Networking
1 11 (5.19%) Internet
2 4 (1.89%) HTTP
3 1 (0.47%) Firewall
3 1 (0.47%) Intranet
3 1 (0.47%) Intrusion Detection
Database & Business Intelligence
1 9 (4.25%) Big Data
2 7 (3.30%) Data Mining
2 7 (3.30%) MongoDB
2 7 (3.30%) NoSQL
3 6 (2.83%) Hadoop
4 5 (2.36%) BigQuery
5 4 (1.89%) Apache Hive
6 2 (0.94%) BusinessObjects
6 2 (0.94%) Data Warehouse
6 2 (0.94%) DB2
6 2 (0.94%) MySQL
6 2 (0.94%) QlikView
6 2 (0.94%) Spotfire
6 2 (0.94%) SQL Server
7 1 (0.47%) Microsoft Power View
7 1 (0.47%) PowerPivot
7 1 (0.47%) Relational Database
Development Applications
1 10 (4.72%) Axure RP
2 7 (3.30%) Balsamiq Mockups
2 7 (3.30%) Dreamweaver
2 7 (3.30%) Git (software)
2 7 (3.30%) JIRA
3 3 (1.42%) Cucumber
3 3 (1.42%) Team Foundation Server
4 2 (0.94%) Grunt
5 1 (0.47%) Ant
5 1 (0.47%) Jenkins
5 1 (0.47%) JUnit
5 1 (0.47%) Subversion
General
1 87 (41.04%) Marketing
2 26 (12.26%) Finance
3 19 (8.96%) Retail
4 18 (8.49%) Banking
5 9 (4.25%) Telecoms
6 7 (3.30%) Publishing
7 5 (2.36%) Games
8 4 (1.89%) Advertising
9 3 (1.42%) Electronics
10 2 (0.94%) Financial Institution
10 2 (0.94%) Manufacturing
11 1 (0.47%) Back Office
11 1 (0.47%) Billing
11 1 (0.47%) Dutch Language
11 1 (0.47%) French Language
11 1 (0.47%) German Language
11 1 (0.47%) Korean Language
11 1 (0.47%) Legal
11 1 (0.47%) Multimedia
11 1 (0.47%) Retail Banking
Job Titles
1 79 (37.26%) Analyst
2 31 (14.62%) Web Analyst
3 29 (13.68%) Digital Analyst
4 26 (12.26%) Business Analyst
5 24 (11.32%) Developer
6 19 (8.96%) Consultant
7 16 (7.55%) Designer
8 14 (6.60%) Web Consultant
9 13 (6.13%) Web Analytics Analyst
10 12 (5.66%) Marketing Analyst
10 12 (5.66%) Project Manager
11 11 (5.19%) Performance Analyst
12 10 (4.72%) Architect
12 10 (4.72%) Digital Business Analyst
12 10 (4.72%) Front End Developer (Client-Side Developer)
12 10 (4.72%) Web Analytics Consultant
13 9 (4.25%) Digital Project Manager
13 9 (4.25%) UX Designer
14 8 (3.77%) Insight Analyst
14 8 (3.77%) Web Developer
Libraries, Frameworks & Software Standards
1 48 (22.64%) HTML
2 35 (16.51%) CSS
3 19 (8.96%) HTML5
3 19 (8.96%) jQuery
4 18 (8.49%) Web Services
5 11 (5.19%) .NET
5 11 (5.19%) Ajax
6 9 (4.25%) CSS3
7 8 (3.77%) Flash
7 8 (3.77%) JSON
8 7 (3.30%) AngularJS
8 7 (3.30%) XML
9 6 (2.83%) Middleware
10 4 (1.89%) COM
10 4 (1.89%) Dojo
10 4 (1.89%) LESS
10 4 (1.89%) RESTful
10 4 (1.89%) Sass
10 4 (1.89%) XHTML
11 3 (1.42%) XSL
Miscellaneous
1 51 (24.06%) User Experience
2 45 (21.23%) Analytical Skills
3 24 (11.32%) Social Media
4 15 (7.08%) Visualisation
5 14 (6.60%) Algorithms
6 9 (4.25%) Computer Science
6 9 (4.25%) Management Information System
6 9 (4.25%) Statistics
7 8 (3.77%) Mathematics
8 5 (2.36%) Copywriting
8 5 (2.36%) Data Extraction
8 5 (2.36%) Mobile App
8 5 (2.36%) Taxonomies
9 4 (1.89%) Digital Media
9 4 (1.89%) Economics
9 4 (1.89%) Online Banking
9 4 (1.89%) W3C
10 3 (1.42%) Data Structures
11 1 (0.47%) Internet of Things
11 1 (0.47%) New Media
Operating Systems
1 7 (3.30%) Android
2 4 (1.89%) Windows
3 3 (1.42%) Apple iOS
4 2 (0.94%) Linux
5 1 (0.47%) Windows 10
5 1 (0.47%) Windows Server 2012
Processes & Methodologies
1 208 (98.11%) Analytics
2 61 (28.77%) E-Commerce
2 61 (28.77%) SEO
3 55 (25.94%) Agile Software Development
4 38 (17.92%) Digital Marketing
5 26 (12.26%) Content Management
5 26 (12.26%) CRM
6 22 (10.38%) Tag Management
7 18 (8.49%) Data Analysis
8 17 (8.02%) Business Intelligence
9 16 (7.55%) Information Architecture
10 14 (6.60%) Responsive Web Design
11 13 (6.13%) Web Design
12 12 (5.66%) Online Marketing
13 11 (5.19%) Data Analytics
13 11 (5.19%) Data Modelling
13 11 (5.19%) Project Management
13 11 (5.19%) Scrum
13 11 (5.19%) Stakeholder Management
14 10 (4.72%) Web Development
Programming Languages
1 43 (20.28%) SQL
2 39 (18.40%) JavaScript
3 27 (12.74%) Java
4 9 (4.25%) PHP
5 7 (3.30%) Python
6 5 (2.36%) VBA
7 4 (1.89%) R
8 3 (1.42%) C#
9 2 (0.94%) VB
10 1 (0.47%) ActionScript
10 1 (0.47%) ActionScript 2.0
10 1 (0.47%) Ruby
10 1 (0.47%) Scala
10 1 (0.47%) VB.NET
Qualifications
1 19 (8.96%) Degree
2 8 (3.77%) PMI Certification
2 8 (3.77%) PMP
3 6 (2.83%) Security Cleared
4 4 (1.89%) SC Cleared
5 1 (0.47%) MCP
5 1 (0.47%) Microsoft Certification
Quality Assurance & Compliance
1 13 (6.13%) QA
2 5 (2.36%) SLA
3 2 (0.94%) Data Quality
3 2 (0.94%) Disclosure Scotland
System Software
1 2 (0.94%) Varnish
Systems Management
1 7 (3.30%) ZABBIX
2 5 (2.36%) Puppet
3 1 (0.47%) Ganglia
3 1 (0.47%) Nagios
3 1 (0.47%) Opscode Chef
Vendors
1 73 (34.43%) Google
2 64 (30.19%) Adobe
3 29 (13.68%) Tableau
4 23 (10.85%) Omniture
5 22 (10.38%) Microsoft
6 14 (6.60%) Salesforce.com
7 8 (3.77%) Oracle
7 8 (3.77%) Sitecore
8 7 (3.30%) IBM
9 6 (2.83%) Coremetrics
9 6 (2.83%) webMethods
10 5 (2.36%) Atlassian
10 5 (2.36%) Dynatrace
10 5 (2.36%) Software AG
10 5 (2.36%) Splunk
11 3 (1.42%) Salesforce Marketing Cloud
12 2 (0.94%) Facebook
12 2 (0.94%) Marketo
12 2 (0.94%) SAP
12 2 (0.94%) Teradata
London
Square One Resources
Rate: Market Rates
Posted: 4 days ago
London
Foreign & Commonwealth Office
Rate: £38,000
Posted: 5 days ago
London
Foreign & Commonwealth Office
Posted: 5 days ago
Buckinghamshire
Boston Hale
Rate: £360 - £470 per day
Posted: 6 days ago
London
The Foreign and Commonwealth Office (FCO)
Rate: c.£38,000
Posted: 7 days ago
London
The Foreign and Commonwealth Office (FCO)
Rate: c.£38,000
Posted: 7 days ago