The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Web Analytics
Rank 489 435 392
Rank change year-on-year
-54 -43
Contract jobs citing Web Analytics 82 124 140
As % of all contract IT jobs located in the UK 0.16% 0.25% 0.31%
As % of the Processes & Methodologies category 0.22% 0.34% 0.43%
Number of daily rates quoted 54 62 98
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£338 £388 £325
Average daily rate % change year-on-year
-12.90% +19.23%
90% offered a daily rate of more than £275 £193 £198
10% offered a daily rate of more than £466 £450 £500
UK excluding London average daily rate £350 £350 £294
% change year-on-year
- +19.14%
Number of hourly rates quoted 1 1 0
Average hourly rate £14.00 £14.37 -
Average hourly rate % change year-on-year
-2.57% -
UK excluding London average hourly rate £14.00 £14.37 -
% change year-on-year
-2.57% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
37746 36266 32728
As % of all contract IT jobs located in the UK 75.34% 74.25% 72.06%
Number of daily rates quoted 24225 22016 19460
Average daily rate £420 £400 £400
Average daily rate % change year-on-year
+5.00% -
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £398 £375 £360
% change year-on-year
+6.00% +4.16%
Number of hourly rates quoted 992 1106 1306
Average hourly rate £25.00 £27.00 £30.00
Average hourly rate % change year-on-year
-7.40% -10.00%
90% offered a hourly rate of more than £12.00 £12.00 £12.00
10% offered a hourly rate of more than £47.50 £46.00 £45.00
UK excluding London average hourly rate £26.00 £27.50 £31.07
% change year-on-year
-5.45% -11.49%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 29 January 2015.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 29 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -57 79 £338 -12.90% 58
London -28 34 £325 -18.75% 30
South East -11 28 £388 -3.12% 19
City of London +14 12 £425 +9.67% 7
South West -9 11 £313 +60.25%
Berkshire -3 10 £376 -5.93% 6
Buckinghamshire -10 5 £369 -12.20%
Oxfordshire - 5 £475 -
Oxford - 4 - -
Reading +6 3 £800 - 1
Surrey -1 3 £396 -6.82% 9
Edinburgh -6 3 - -
Scotland -9 3 - -
North West - 3 £300 - 2
Slough - 3 £308 - 1
Staines 0 2 £467 - 1
Bristol - 2 £325 -
Devon - 2 - -
Kent - 2 £375 - 1
Maidenhead +5 1 £300 - 1
West Midlands -1 1 £275 -11.29% 2
East of England -7 1 - - 2
Milton Keynes -8 1 £400 -4.76%
Manchester - 1 £275 - 1
Cambridgeshire - 1 - - 1
Bracknell - 1 - -
Sussex - 1 - -
West Yorkshire - 1 £450 - 1
Yorkshire - 1 £450 - 1
East Midlands - - - - 1

Web Analytics
Top 30 Related IT Skills

For the 6 months to 29 January 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 186 (100.00%) Analytics
2 71 (38.17%) Marketing
3 60 (32.26%) Google
4 59 (31.72%) Google Analytics
5 57 (30.65%) Agile Software Development
6 46 (24.73%) Adobe
7 39 (20.97%) HTML
8 37 (19.89%) JavaScript
9 34 (18.28%) Omniture
10 32 (17.20%) Analytical Skills
11 31 (16.67%) SEO
12 30 (16.13%) Finance
13 29 (15.59%) SQL
13 29 (15.59%) E-Commerce
14 28 (15.05%) Visualisation
15 26 (13.98%) Scrum
15 26 (13.98%) User Experience
16 25 (13.44%) Data Analysis
17 24 (12.90%) Java
18 22 (11.83%) WebTrends
19 21 (11.29%) CSS
19 21 (11.29%) Social Media
20 19 (10.22%) Degree
21 18 (9.68%) Retail
21 18 (9.68%) Project Management
22 17 (9.14%) SOA
22 17 (9.14%) jQuery
23 16 (8.60%) Digital Marketing
23 16 (8.60%) Business Intelligence
23 16 (8.60%) SiteCatalyst

Web Analytics
Top Related IT Skills by Category

For the 6 months to 29 January 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 12 (6.45%) CMS
2 11 (5.91%) Adobe CQ
3 7 (3.76%) SAS
4 4 (2.15%) SharePoint
5 3 (1.61%) TeamSite
5 3 (1.61%) Node.js
6 2 (1.08%) Sitecore CMS
6 2 (1.08%) Apache
6 2 (1.08%) IIS
7 1 (0.54%) Drupal
7 1 (0.54%) Confluence
Applications
1 15 (8.06%) MS Excel
2 13 (6.99%) MS PowerPoint
3 8 (4.30%) SPSS
4 5 (2.69%) Photoshop
5 3 (1.61%) MS Visio
6 2 (1.08%) PowerPivot
6 2 (1.08%) Adobe Illustrator
6 2 (1.08%) Fireworks
7 1 (0.54%) MS Office
7 1 (0.54%) InDesign
Business Applications
1 59 (31.72%) Google Analytics
2 22 (11.83%) WebTrends
3 16 (8.60%) SiteCatalyst
4 6 (3.23%) Optimost
5 2 (1.08%) Radian6
6 1 (0.54%) Tridion
6 1 (0.54%) Summit
6 1 (0.54%) Dynamics CRM
Cloud Services
1 3 (1.61%) SaaS
2 2 (1.08%) Cloud Computing
3 1 (0.54%) Responsys
Communications & Networking
1 9 (4.84%) HTTP
2 5 (2.69%) Intranet
2 5 (2.69%) Internet
Database & Business Intelligence
1 15 (8.06%) Data Warehouse
2 9 (4.84%) SQL Server
2 9 (4.84%) NoSQL
3 7 (3.76%) Data Mining
3 7 (3.76%) MongoDB
4 5 (2.69%) SQL Server Integration Services
4 5 (2.69%) Big Data
5 3 (1.61%) PostgreSQL
5 3 (1.61%) CloverETL
6 2 (1.08%) Apache Cassandra
6 2 (1.08%) Business Intelligence Development Studio
6 2 (1.08%) Relational Database
6 2 (1.08%) SQL Server Reporting Services
6 2 (1.08%) SQL Server Analysis Services
6 2 (1.08%) IDOL
7 1 (0.54%) Oracle Reports
7 1 (0.54%) MS Access
7 1 (0.54%) BusinessObjects
7 1 (0.54%) SQLPlus
7 1 (0.54%) SQL Server 2008
Development Applications
1 12 (6.45%) JIRA
2 4 (2.15%) Grunt
3 1 (0.54%) Dreamweaver
3 1 (0.54%) Git (software)
3 1 (0.54%) Balsamiq Mockups
3 1 (0.54%) Axure RP
General
1 71 (38.17%) Marketing
2 30 (16.13%) Finance
3 18 (9.68%) Retail
4 11 (5.91%) Publishing
4 11 (5.91%) Banking
5 5 (2.69%) Telecoms
5 5 (2.69%) Games
6 4 (2.15%) Advertising
6 4 (2.15%) Legal
7 2 (1.08%) Pharmaceutical
8 1 (0.54%) Manufacturing
8 1 (0.54%) Automotive
8 1 (0.54%) French Language
8 1 (0.54%) Portuguese Language
8 1 (0.54%) Spanish Language
8 1 (0.54%) Retail Banking
Job Titles
1 73 (39.25%) Analyst
2 30 (16.13%) Business Analyst
3 25 (13.44%) Web Analyst
4 23 (12.37%) Developer
5 18 (9.68%) Architect
6 13 (6.99%) Project Manager
6 13 (6.99%) Consultant
7 11 (5.91%) Data Analyst
7 11 (5.91%) Solutions Architect
8 10 (5.38%) Front-End Developer
8 10 (5.38%) Agile Business Analyst
8 10 (5.38%) Product Manager
9 8 (4.30%) Digital Architect
9 8 (4.30%) Digital Solutions Architect
9 8 (4.30%) Web Manager
10 7 (3.76%) Designer
11 6 (3.23%) Senior Analyst
12 5 (2.69%) Web Designer
12 5 (2.69%) Web Analytics Manager
12 5 (2.69%) Web Analytics Consultant
Libraries, Frameworks & Software Standards
1 39 (20.97%) HTML
2 21 (11.29%) CSS
3 17 (9.14%) jQuery
4 14 (7.53%) HTML5
5 10 (5.38%) RESTful
6 9 (4.84%) CSS3
7 8 (4.30%) .NET
7 8 (4.30%) Web Services
8 7 (3.76%) Backbone.js
9 6 (3.23%) REST
9 6 (3.23%) Apache Sling
9 6 (3.23%) AngularJS
9 6 (3.23%) JSR 170
9 6 (3.23%) J2EE
10 5 (2.69%) Sass
10 5 (2.69%) Regular Expression
11 4 (2.15%) Ajax
11 4 (2.15%) JSON
11 4 (2.15%) Dojo
11 4 (2.15%) JSP
Miscellaneous
1 32 (17.20%) Analytical Skills
2 28 (15.05%) Visualisation
3 26 (13.98%) User Experience
4 21 (11.29%) Social Media
5 9 (4.84%) Web 2.0
6 7 (3.76%) Data Structures
7 5 (2.69%) Digital Media
8 4 (2.15%) Taxonomies
8 4 (2.15%) Open Source
9 3 (1.61%) Blackberry
9 3 (1.61%) Clustering
9 3 (1.61%) Computer Science
9 3 (1.61%) Mobile App
9 3 (1.61%) Algorithms
10 2 (1.08%) New Media
10 2 (1.08%) Tandem
10 2 (1.08%) PKI
10 2 (1.08%) Graphic Design
10 2 (1.08%) Data Integration
10 2 (1.08%) Grid Computing
Operating Systems
1 8 (4.30%) Apple iOS
2 7 (3.76%) Android
3 5 (2.69%) Windows
4 3 (1.61%) Windows Phone
4 3 (1.61%) Windows Phone 7
5 2 (1.08%) Windows Server 2008
5 2 (1.08%) Windows Server 2003
5 2 (1.08%) Windows XP
6 1 (0.54%) webOS
Processes & Methodologies
1 186 (100.00%) Analytics
2 57 (30.65%) Agile Software Development
3 31 (16.67%) SEO
4 29 (15.59%) E-Commerce
5 26 (13.98%) Scrum
6 25 (13.44%) Data Analysis
7 18 (9.68%) Project Management
8 17 (9.14%) SOA
9 16 (8.60%) Digital Marketing
9 16 (8.60%) Business Intelligence
10 15 (8.06%) Stakeholder Management
10 15 (8.06%) Business Analysis
11 14 (7.53%) Content Management
12 12 (6.45%) CRM
12 12 (6.45%) User Stories
13 11 (5.91%) TDD
14 9 (4.84%) Service Delivery
14 9 (4.84%) EAI
15 8 (4.30%) BDD
15 8 (4.30%) TOGAF
Programming Languages
1 37 (19.89%) JavaScript
2 29 (15.59%) SQL
3 24 (12.90%) Java
4 9 (4.84%) Groovy
5 7 (3.76%) Scala
6 5 (2.69%) PHP
7 4 (2.15%) Ruby
8 3 (1.61%) VBA
8 3 (1.61%) T-SQL
9 2 (1.08%) Bash Shell
9 2 (1.08%) PL/SQL
9 2 (1.08%) Perl
9 2 (1.08%) C
10 1 (0.54%) Python
10 1 (0.54%) VB
10 1 (0.54%) Data Analysis Expressions (DAX)
10 1 (0.54%) R
Qualifications
1 19 (10.22%) Degree
2 13 (6.99%) Security Cleared
3 9 (4.84%) SC Cleared
Quality Assurance & Compliance
1 4 (2.15%) QA
2 1 (0.54%) ISO 9001
2 1 (0.54%) ISO 14001
System Software
1 2 (1.08%) Docker
1 2 (1.08%) Active Directory
Systems Management
1 2 (1.08%) Ansible
Vendors
1 60 (32.26%) Google
2 46 (24.73%) Adobe
3 34 (18.28%) Omniture
4 14 (7.53%) Microsoft
5 11 (5.91%) Tableau
5 11 (5.91%) DoubleClick
6 8 (4.30%) Coremetrics
7 6 (3.23%) Maxymiser
7 6 (3.23%) ClickTale
8 5 (2.69%) Salesforce.com
8 5 (2.69%) Sysomos
9 4 (2.15%) Splunk
9 4 (2.15%) IBM
9 4 (2.15%) Business Objects
10 2 (1.08%) ServiceNow
10 2 (1.08%) Unica
10 2 (1.08%) Sitecore
10 2 (1.08%) Oracle
10 2 (1.08%) SAP
11 1 (0.54%) Cognos
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Rate: £300 - £400 per day
Posted: 9 hours ago
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Rate: £375 Per Day
Posted: 6 days ago
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Posted: 6 days ago
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Rate: competitive
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South Wales
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Rate: £350 - £400 per day + competitive
Posted: 22 days ago