The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 4 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 Mar 2015
Same period 2014 Same period 2013
Web Analytics
Rank 503 455 419
Rank change year-on-year
-48 -36
Contract jobs citing Web Analytics 78 111 115
As % of all contract IT jobs located in the UK 0.15% 0.22% 0.25%
As % of the Processes & Methodologies category 0.20% 0.29% 0.35%
Number of daily rates quoted 45 63 85
Average daily rate
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of your Daily Rate
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£350 £400 £325
Average daily rate % change year-on-year
-12.50% +23.07%
90% offered a daily rate of more than £225 £199 £195
10% offered a daily rate of more than £500 £450 £547
UK excluding London average daily rate £350 £400 £275
% change year-on-year
-12.50% +45.45%
Number of hourly rates quoted 1 0 0
Average hourly rate £14.00 - -
UK excluding London average hourly rate £14.00 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
39905 37911 33162
As % of all contract IT jobs located in the UK 75.97% 74.86% 72.88%
Number of daily rates quoted 25118 22860 19767
Average daily rate £420 £400 £400
Average daily rate % change year-on-year
+5.00% -
90% offered a daily rate of more than £280 £275 £275
10% offered a daily rate of more than £575 £572 £575
UK excluding London average daily rate £400 £375 £363
% change year-on-year
+6.66% +3.44%
Number of hourly rates quoted 1064 1128 1179
Average hourly rate £27.50 £27.50 £30.00
Average hourly rate % change year-on-year
- -8.33%
90% offered a hourly rate of more than £12.10 £12.31 £12.16
10% offered a hourly rate of more than £49.50 £50.00 £50.00
UK excluding London average hourly rate £30.00 £27.50 £31.50
% change year-on-year
+9.09% -12.69%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 4 March 2015.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 4 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -36 77 £350 -12.50% 55
London -26 46 £350 -9.67% 26
City of London +18 16 £400 +3.22% 11
South East -34 14 £445 +11.25% 17
South West +4 11 £288 +51.31% 1
Berkshire -12 8 £625 +56.25% 3
Wiltshire +7 7 £250 +31.57%
Reading +4 5 £625 -
Kent - 3 £375 - 1
North West - 3 £300 - 2
Yorkshire -16 2 - - 1
Leeds - 2 - -
West Yorkshire - 2 - -
Buckinghamshire - 2 £400 - 1
Cheshire - 2 £300 - 1
Slough - 2 - -
Nottingham - 1 - - 1
Manchester - 1 £350 - 1
Bristol - 1 £275 -
Nottinghamshire - 1 - - 1
Sussex - 1 - -
East Midlands - 1 - - 1
West Sussex - - - -
Oxfordshire - - - - 4
Somerset - - - -
South Yorkshire - - - - 1
Surrey - - - - 6
Cambridgeshire - - - -
Lancashire - - - -
Northamptonshire - - - -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 4 March 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 205 (100.00%) Analytics
2 69 (33.66%) Marketing
3 65 (31.71%) Google
4 61 (29.76%) Google Analytics
5 58 (28.29%) Agile Software Development
6 48 (23.41%) Adobe
7 46 (22.44%) HTML
8 41 (20.00%) SEO
9 37 (18.05%) JavaScript
10 33 (16.10%) E-Commerce
10 33 (16.10%) Analytical Skills
11 32 (15.61%) Omniture
12 31 (15.12%) Finance
13 30 (14.63%) User Experience
14 28 (13.66%) SQL
14 28 (13.66%) Java
15 26 (12.68%) Visualisation
16 25 (12.20%) WebTrends
17 24 (11.71%) CSS
18 23 (11.22%) Publishing
18 23 (11.22%) Scrum
18 23 (11.22%) Social Media
19 20 (9.76%) Data Analysis
19 20 (9.76%) HTML5
20 18 (8.78%) Content Management
20 18 (8.78%) Business Intelligence
21 17 (8.29%) SOA
21 17 (8.29%) MS Excel
21 17 (8.29%) Retail
21 17 (8.29%) Degree

Web Analytics
Top Related IT Skills by Category

For the 6 months to 4 March 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 13 (6.34%) CMS
2 10 (4.88%) Adobe CQ
3 8 (3.90%) SAS
4 5 (2.44%) Apache
5 4 (1.95%) SharePoint
6 3 (1.46%) Oracle Workflow
6 3 (1.46%) Sitecore CMS
6 3 (1.46%) WebLogic
6 3 (1.46%) Oracle HTTP Server
6 3 (1.46%) Tomcat
6 3 (1.46%) TeamSite
7 2 (0.98%) Confluence
7 2 (0.98%) IIS
8 1 (0.49%) Drupal
8 1 (0.49%) WebLogic Portal
Applications
1 17 (8.29%) MS Excel
2 14 (6.83%) MS PowerPoint
3 11 (5.37%) SPSS
4 3 (1.46%) MS Visio
5 2 (0.98%) PowerPivot
6 1 (0.49%) Adobe Illustrator
6 1 (0.49%) Photoshop
6 1 (0.49%) MS Office
6 1 (0.49%) Fireworks
Business Applications
1 61 (29.76%) Google Analytics
2 25 (12.20%) WebTrends
3 16 (7.80%) SiteCatalyst
4 6 (2.93%) Optimost
5 1 (0.49%) Summit
5 1 (0.49%) Dynamics CRM
5 1 (0.49%) Tridion
Cloud Services
1 6 (2.93%) SaaS
2 4 (1.95%) Cloud Computing
3 1 (0.49%) Responsys
Communications & Networking
1 16 (7.80%) Internet
2 13 (6.34%) HTTP
3 5 (2.44%) Intranet
Database & Business Intelligence
1 16 (7.80%) Data Warehouse
2 12 (5.85%) NoSQL
3 9 (4.39%) SQL Server
4 8 (3.90%) MongoDB
5 7 (3.41%) Big Data
6 5 (2.44%) SQL Server Integration Services
6 5 (2.44%) Data Mining
7 3 (1.46%) Hadoop
7 3 (1.46%) CloverETL
7 3 (1.46%) Oracle Database
8 2 (0.98%) Relational Database
8 2 (0.98%) Business Intelligence Development Studio
8 2 (0.98%) Apache Cassandra
8 2 (0.98%) IDOL
8 2 (0.98%) MOLAP
8 2 (0.98%) ROLAP
8 2 (0.98%) OLAP
8 2 (0.98%) SQL Server Analysis Services
8 2 (0.98%) SQL Server Reporting Services
9 1 (0.49%) Spotfire
Development Applications
1 10 (4.88%) JIRA
2 4 (1.95%) Grunt
3 1 (0.49%) Git (software)
General
1 69 (33.66%) Marketing
2 31 (15.12%) Finance
3 23 (11.22%) Publishing
4 17 (8.29%) Retail
5 14 (6.83%) Banking
6 6 (2.93%) Legal
6 6 (2.93%) Advertising
7 5 (2.44%) Games
7 5 (2.44%) Telecoms
8 2 (0.98%) Pharmaceutical
9 1 (0.49%) Retail Banking
9 1 (0.49%) Manufacturing
9 1 (0.49%) Automotive
Job Titles
1 75 (36.59%) Analyst
2 30 (14.63%) Business Analyst
3 24 (11.71%) Developer
3 24 (11.71%) Web Analyst
4 22 (10.73%) Architect
5 14 (6.83%) Designer
6 13 (6.34%) Project Manager
6 13 (6.34%) Solutions Architect
7 12 (5.85%) Consultant
7 12 (5.85%) Data Analyst
8 11 (5.37%) Product Manager
8 11 (5.37%) Agile Business Analyst
9 10 (4.88%) Digital Architect
9 10 (4.88%) Digital Solutions Architect
9 10 (4.88%) Front-End Developer
10 9 (4.39%) Senior Designer
11 8 (3.90%) Web Manager
12 5 (2.44%) Web Designer
12 5 (2.44%) Web Analytics Manager
12 5 (2.44%) Digital Content Designer
Libraries, Frameworks & Software Standards
1 46 (22.44%) HTML
2 24 (11.71%) CSS
3 20 (9.76%) HTML5
4 16 (7.80%) jQuery
5 13 (6.34%) REST
6 12 (5.85%) CSS3
7 11 (5.37%) JSON
8 10 (4.88%) Web Services
8 10 (4.88%) .NET
9 8 (3.90%) RESTful
10 7 (3.41%) JSP
11 6 (2.93%) Apache Sling
11 6 (2.93%) ASP.NET
11 6 (2.93%) J2EE
11 6 (2.93%) JSR 170
12 5 (2.44%) Spring
12 5 (2.44%) XML
12 5 (2.44%) AngularJS
13 4 (1.95%) Backbone.js
13 4 (1.95%) Dojo
Miscellaneous
1 33 (16.10%) Analytical Skills
2 30 (14.63%) User Experience
3 26 (12.68%) Visualisation
4 23 (11.22%) Social Media
5 10 (4.88%) Web 2.0
6 6 (2.93%) Digital Media
6 6 (2.93%) Taxonomies
7 5 (2.44%) Statistics
7 5 (2.44%) Data Structures
8 4 (1.95%) Mobile App
8 4 (1.95%) Data Integration
9 3 (1.46%) Clustering
9 3 (1.46%) Computer Science
9 3 (1.46%) Graphic Design
9 3 (1.46%) Blackberry
9 3 (1.46%) Google Search Appliance
9 3 (1.46%) Algorithms
10 2 (0.98%) Mobile Payment
10 2 (0.98%) New Media
10 2 (0.98%) Replication
Operating Systems
1 9 (4.39%) Apple iOS
2 8 (3.90%) Android
3 6 (2.93%) Windows
4 3 (1.46%) Windows Phone 7
4 3 (1.46%) Windows Phone
5 2 (0.98%) Windows Server 2003
5 2 (0.98%) Windows XP
5 2 (0.98%) Windows Server 2008
6 1 (0.49%) Linux
6 1 (0.49%) webOS
Processes & Methodologies
1 205 (100.00%) Analytics
2 58 (28.29%) Agile Software Development
3 41 (20.00%) SEO
4 33 (16.10%) E-Commerce
5 23 (11.22%) Scrum
6 20 (9.76%) Data Analysis
7 18 (8.78%) Content Management
7 18 (8.78%) Business Intelligence
8 17 (8.29%) SOA
9 15 (7.32%) Project Management
10 14 (6.83%) Stakeholder Management
10 14 (6.83%) Digital Marketing
10 14 (6.83%) Business Analysis
11 13 (6.34%) CRM
11 13 (6.34%) User Stories
12 12 (5.85%) TDD
12 12 (5.85%) TOGAF
13 10 (4.88%) ETL
14 9 (4.39%) EAI
14 9 (4.39%) Service Delivery
Programming Languages
1 37 (18.05%) JavaScript
2 28 (13.66%) SQL
2 28 (13.66%) Java
3 10 (4.88%) Groovy
4 8 (3.90%) Scala
5 5 (2.44%) PL/SQL
6 3 (1.46%) VBA
6 3 (1.46%) T-SQL
7 2 (0.98%) R
7 2 (0.98%) Bash Shell
7 2 (0.98%) Python
7 2 (0.98%) C
8 1 (0.49%) Ruby
8 1 (0.49%) VB
8 1 (0.49%) PHP
8 1 (0.49%) Data Analysis Expressions (DAX)
Qualifications
1 17 (8.29%) Degree
2 11 (5.37%) Security Cleared
3 5 (2.44%) SC Cleared
4 4 (1.95%) VCP4
Quality Assurance & Compliance
1 8 (3.90%) QA
2 1 (0.49%) ISO 9001
2 1 (0.49%) ISO 14001
System Software
1 2 (0.98%) Docker
1 2 (0.98%) Active Directory
Systems Management
1 2 (0.98%) Ansible
Vendors
1 65 (31.71%) Google
2 48 (23.41%) Adobe
3 32 (15.61%) Omniture
4 15 (7.32%) Microsoft
5 10 (4.88%) Tableau
5 10 (4.88%) DoubleClick
6 8 (3.90%) Coremetrics
7 6 (2.93%) Maxymiser
7 6 (2.93%) ClickTale
8 5 (2.44%) Sitecore
8 5 (2.44%) Oracle
8 5 (2.44%) Salesforce.com
9 4 (1.95%) IBM
9 4 (1.95%) Business Objects
10 3 (1.46%) Endeca
10 3 (1.46%) Sysomos
11 2 (0.98%) Rackspace
11 2 (0.98%) Splunk
11 2 (0.98%) SAP
11 2 (0.98%) Unica
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