The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Web Analytics
Rank 482 523 547
Rank change year-on-year
+41 +24
Contract jobs citing Web Analytics 166 137 88
As % of all contract IT jobs located in the UK 0.31% 0.24% 0.15%
As % of the Processes & Methodologies category 0.37% 0.29% 0.20%
Number of daily rates quoted 91 95 54
Median daily rate £425 £375 £370
Median daily rate % change year-on-year
+13.33% +1.35%
90% offered a daily rate of more than £250 £240 £206
10% offered a daily rate of more than £595 £480 £500
UK excluding London median daily rate £450 £375 £350
% change year-on-year
+20.00% +7.14%
Number of hourly rates quoted 1 2 1
Median hourly rate £36.00 £38.82 £19.00
Median hourly rate % change year-on-year
-7.26% +104.31%
UK excluding London median hourly rate £36.00 £33.64 £19.00
% change year-on-year
+7.01% +77.05%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44398 47091 44154
As % of all contract IT jobs located in the UK 83.09% 81.05% 77.15%
Number of daily rates quoted 29424 30767 27622
Median daily rate £438 £425 £413
Median daily rate % change year-on-year
+3.05% +3.03%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £590 £580 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1153 1296 1206
Median hourly rate £31.00 £32.00 £24.00
Median hourly rate % change year-on-year
-3.12% +33.33%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £50.00 £49.82 £53.50
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

Web Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 28 September 2016.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 28 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +50 157 £413 +6.45% 60
London +22 92 £413 +3.12% 32
South East +27 28 £288 -23.33% 8
Berkshire +16 20 £338 +17.39%
City of London +24 13 £285 -28.75% 3
North West +17 12 £506 +44.64% 6
West Midlands -13 12 £553 +84.16% 1
Wales +23 8 £450 +24.13% 1
South Wales +19 8 £450 +24.13% 1
Coventry - 8 £591 -
Newport - 7 £450 -
East Midlands +2 6 £400 - 3
Maidenhead - 5 - -
Leicester - 5 £400 -
Leicestershire - 5 £400 - 1
South West +10 4 - - 2
Surrey +7 4 £250 -33.33% 1
Bracknell -12 4 £325 +62.50%
Buckinghamshire +27 3 £235 -47.77% 1
Reading +22 3 £600 +60.00%
Canary Wharf -2 3 £388 -22.50%
Staines - 3 £250 -
Birmingham -10 2 £313 +4.16% 1
High Wycombe - 2 - -
West Yorkshire +14 1 £250 -23.07% 3
Merseyside +5 1 £575 +58.62%
Scotland +4 1 £325 -
Uxbridge +2 1 £375 -6.25%
East of England -2 1 £425 +32.81%
Yorkshire -7 1 £250 -35.48% 5

Web Analytics
Top 30 Related IT Skills

For the 6 months to 28 September 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Analytics.

1 227 (100.00%) Analytics
2 118 (51.98%) Marketing
3 71 (31.28%) SQL
3 71 (31.28%) Business Intelligence
4 65 (28.63%) Degree
5 62 (27.31%) Google
5 62 (27.31%) Analytical Skills
6 61 (26.87%) Google Analytics
7 57 (25.11%) User Experience
8 56 (24.67%) Agile Software Development
9 54 (23.79%) Big Data
10 52 (22.91%) Credit Risk
11 50 (22.03%) Adobe
12 44 (19.38%) HTML
13 42 (18.50%) E-Commerce
14 37 (16.30%) Adobe Analytics
15 35 (15.42%) Finance
16 34 (14.98%) SAS
17 33 (14.54%) CSS
18 32 (14.10%) CMS
19 30 (13.22%) SEO
20 29 (12.78%) Stakeholder Management
21 28 (12.33%) JavaScript
22 27 (11.89%) Data Analysis
23 25 (11.01%) Omniture
24 24 (10.57%) Statistics
24 24 (10.57%) Retail
24 24 (10.57%) Project Management
25 23 (10.13%) Visualisation
26 21 (9.25%) Tableau

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (14.98%) SAS
2 32 (14.10%) CMS
3 15 (6.61%) Adobe Experience Manager
4 7 (3.08%) Drupal
5 6 (2.64%) Apache Spark
6 4 (1.76%) Apache
6 4 (1.76%) Confluence
7 3 (1.32%) SharePoint
7 3 (1.32%) WordPress
8 2 (0.88%) Elasticsearch
8 2 (0.88%) SharePoint 2013
8 2 (0.88%) Sitecore CMS
8 2 (0.88%) Tomcat
8 2 (0.88%) WebSphere
9 1 (0.44%) Apache Pig
9 1 (0.44%) Mule
9 1 (0.44%) Umbraco
Applications
1 17 (7.49%) MS Office
2 15 (6.61%) MS Excel
3 12 (5.29%) SPSS
4 8 (3.52%) Photoshop
5 6 (2.64%) Adobe Creative Suite
5 6 (2.64%) Adobe Illustrator
6 3 (1.32%) MS PowerPoint
7 2 (0.88%) Simulink
8 1 (0.44%) EViews
8 1 (0.44%) Fireworks
8 1 (0.44%) Spreadsheet
Business Applications
1 13 (5.73%) WebTrends
2 5 (2.20%) Unica
3 3 (1.32%) Eloqua
3 3 (1.32%) Radian6
4 2 (0.88%) FastStats
4 2 (0.88%) Oracle BPM
5 1 (0.44%) SAP hybris
5 1 (0.44%) SAP Oil and Gas
5 1 (0.44%) Sprinklr
Cloud Services
1 61 (26.87%) Google Analytics
2 37 (16.30%) Adobe Analytics
3 11 (4.85%) Google Tag Manager
4 4 (1.76%) SmartFocus
5 3 (1.32%) SaaS
6 2 (0.88%) Amazon AWS
6 2 (0.88%) GitHub
6 2 (0.88%) Microsoft Azure
7 1 (0.44%) Adobe Creative Cloud
7 1 (0.44%) Basecamp
7 1 (0.44%) BlueKai
7 1 (0.44%) Google Cloud Platform
7 1 (0.44%) Office 365
7 1 (0.44%) Responsys
7 1 (0.44%) Socialbakers
Communications & Networking
1 2 (0.88%) Internet
1 2 (0.88%) Intranet
2 1 (0.44%) HTTP
2 1 (0.44%) SMS
Database & Business Intelligence
1 54 (23.79%) Big Data
2 19 (8.37%) Base SAS
3 14 (6.17%) SAS Enterprise Guide
4 13 (5.73%) Hadoop
5 10 (4.41%) Data Warehouse
6 6 (2.64%) Apache Hive
6 6 (2.64%) QlikView
6 6 (2.64%) SQL Server
7 5 (2.20%) BusinessObjects
7 5 (2.20%) MongoDB
8 4 (1.76%) Data Mining
8 4 (1.76%) HBase
8 4 (1.76%) Relational Database
9 3 (1.32%) NoSQL
9 3 (1.32%) Sqoop
10 2 (0.88%) Oracle Database
10 2 (0.88%) Qlik Sense
10 2 (0.88%) SAS Visual Analytics
10 2 (0.88%) SQL Server Analysis Services
10 2 (0.88%) SQL Server Reporting Services
Development Applications
1 7 (3.08%) Grunt
2 4 (1.76%) Bower
2 4 (1.76%) Git (software)
2 4 (1.76%) JIRA
3 3 (1.32%) Axure RP
3 3 (1.32%) Dreamweaver
3 3 (1.32%) Talend Open Studio
4 2 (0.88%) Atlassian Bamboo
4 2 (0.88%) FindBugs
4 2 (0.88%) gulp
4 2 (0.88%) Jasmine
4 2 (0.88%) Subversion
5 1 (0.44%) Balsamiq Mockups
5 1 (0.44%) Checkstyle
5 1 (0.44%) Eclipse
5 1 (0.44%) ReSharper
5 1 (0.44%) Sonatype Nexus
5 1 (0.44%) Team Foundation Server
5 1 (0.44%) Vagrant
5 1 (0.44%) Visual Studio
General
1 118 (51.98%) Marketing
2 35 (15.42%) Finance
3 24 (10.57%) Retail
4 17 (7.49%) Telecoms
5 14 (6.17%) Publishing
6 7 (3.08%) Pharmaceutical
7 6 (2.64%) Banking
8 5 (2.20%) Law
9 4 (1.76%) Advertising
9 4 (1.76%) Legal
10 2 (0.88%) Electronics
10 2 (0.88%) Games
11 1 (0.44%) Automotive
11 1 (0.44%) Local Government
11 1 (0.44%) Manufacturing
Job Titles
1 54 (23.79%) Analyst
2 26 (11.45%) Developer
3 16 (7.05%) Analytics Manager
3 16 (7.05%) Designer
4 14 (6.17%) Digital Analytics Manager
5 12 (5.29%) Consultant
5 12 (5.29%) Digital Analyst
6 11 (4.85%) Architect
6 11 (4.85%) Data Analyst
7 9 (3.96%) Google Analytics Analyst
7 9 (3.96%) Product Manager
8 8 (3.52%) Analytics Consultant
8 8 (3.52%) Senior Analyst
8 8 (3.52%) User Researcher
8 8 (3.52%) Web Analyst
8 8 (3.52%) Web Designer
9 7 (3.08%) Insight Analyst
9 7 (3.08%) Product Owner
9 7 (3.08%) Project Manager
9 7 (3.08%) Web Consultant
Libraries, Frameworks & Software Standards
1 44 (19.38%) HTML
2 33 (14.54%) CSS
3 16 (7.05%) HTML5
3 16 (7.05%) jQuery
4 10 (4.41%) AngularJS
4 10 (4.41%) XML
5 8 (3.52%) CSS3
5 8 (3.52%) LESS
5 8 (3.52%) Spring
5 8 (3.52%) Web Services
6 7 (3.08%) Sass
7 6 (2.64%) Ajax
7 6 (2.64%) REST
7 6 (2.64%) Twitter Bootstrap
8 5 (2.20%) Apache Flex
8 5 (2.20%) JSON
9 4 (1.76%) Middleware
9 4 (1.76%) Node.js
10 3 (1.32%) OSGi
10 3 (1.32%) RESTful
Miscellaneous
1 62 (27.31%) Analytical Skills
2 57 (25.11%) User Experience
3 52 (22.91%) Credit Risk
4 24 (10.57%) Statistics
5 23 (10.13%) Visualisation
6 13 (5.73%) Mathematics
6 13 (5.73%) Social Media
7 10 (4.41%) Handset
8 9 (3.96%) Psychology
9 8 (3.52%) Physics
10 7 (3.08%) Algorithms
10 7 (3.08%) Computer Science
10 7 (3.08%) FMCG
11 5 (2.20%) Animation
11 5 (2.20%) Economics
11 5 (2.20%) Management Information System
11 5 (2.20%) Video Editing
12 4 (1.76%) Data Integration
12 4 (1.76%) Fintech
12 4 (1.76%) Graphic Design
Operating Systems
1 6 (2.64%) Linux
2 1 (0.44%) Android
2 1 (0.44%) Apple iOS
2 1 (0.44%) Unix
Processes & Methodologies
1 227 (100.00%) Analytics
2 71 (31.28%) Business Intelligence
3 56 (24.67%) Agile Software Development
4 42 (18.50%) E-Commerce
5 30 (13.22%) SEO
6 29 (12.78%) Stakeholder Management
7 27 (11.89%) Data Analysis
8 24 (10.57%) Project Management
9 18 (7.93%) Content Management
9 18 (7.93%) Digital Analytics
10 17 (7.49%) Tag Management
11 16 (7.05%) Digital Marketing
12 15 (6.61%) Benchmarking
13 14 (6.17%) Business Analysis
13 14 (6.17%) Scrum
14 13 (5.73%) Usability Testing
14 13 (5.73%) Web Design
15 12 (5.29%) Data Management
15 12 (5.29%) Front End Development
15 12 (5.29%) Statistical Modelling
Programming Languages
1 71 (31.28%) SQL
2 28 (12.33%) JavaScript
3 16 (7.05%) Java
3 16 (7.05%) R
4 14 (6.17%) Python
5 5 (2.20%) PHP
5 5 (2.20%) VBA
6 4 (1.76%) C
6 4 (1.76%) C++
7 3 (1.32%) MATLAB
7 3 (1.32%) Scala
8 2 (0.88%) C#
8 2 (0.88%) TypeScript
9 1 (0.44%) Bash Shell
9 1 (0.44%) PL/SQL
9 1 (0.44%) Shell Script
Qualifications
1 65 (28.63%) Degree
2 4 (1.76%) PhD
2 4 (1.76%) Security Cleared
3 1 (0.44%) MCP
3 1 (0.44%) Microsoft Certification
3 1 (0.44%) PMI Certification
3 1 (0.44%) PMP
3 1 (0.44%) SC Cleared
Quality Assurance & Compliance
1 7 (3.08%) Data Quality
1 7 (3.08%) QA
2 4 (1.76%) Actionable Recommendations
3 3 (1.32%) Disclosure Scotland
4 2 (0.88%) WCAG
5 1 (0.44%) PCI DSS
System Software
1 1 (0.44%) Apache ZooKeeper
1 1 (0.44%) Varnish
1 1 (0.44%) Virtual Machines
1 1 (0.44%) VirtualBox
Systems Management
1 1 (0.44%) Capistrano
1 1 (0.44%) HP Fortify
1 1 (0.44%) Kibana
1 1 (0.44%) logstash
1 1 (0.44%) TeamSite
Vendors
1 62 (27.31%) Google
2 50 (22.03%) Adobe
3 25 (11.01%) Omniture
4 21 (9.25%) Tableau
5 13 (5.73%) Microsoft
6 9 (3.96%) Oracle
7 8 (3.52%) Coremetrics
8 7 (3.08%) Cognos
9 5 (2.20%) DoubleClick
9 5 (2.20%) hybris
9 5 (2.20%) Tealium
10 4 (1.76%) MicroStrategy
11 3 (1.32%) Brio
11 3 (1.32%) Salesforce.com
11 3 (1.32%) SAP
11 3 (1.32%) Sitecore
11 3 (1.32%) Talend
12 2 (0.88%) Alterian
12 2 (0.88%) Epiphany
12 2 (0.88%) OpenText
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