The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
Web Analytics
Rank 482 481 450
Rank change year-on-year
-1 -31
Contract jobs citing Web Analytics 125 97 114
As % of all contract IT jobs located in the UK 0.22% 0.19% 0.22%
As % of the Processes & Methodologies category 0.30% 0.25% 0.31%
Number of daily rates quoted 88 49 69
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £400 £325
Average daily rate % change year-on-year
-6.25% +23.07%
90% offered a daily rate of more than £290 £283 £205
10% offered a daily rate of more than £476 £525 £600
UK excluding London average daily rate £375 £353 £325
% change year-on-year
+6.15% +8.69%
Number of hourly rates quoted 0 1 0
Average hourly rate - £15.00 -
UK excluding London average hourly rate - £15.00 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42039 38339 36744
As % of all contract IT jobs located in the UK 73.68% 73.76% 71.56%
Number of daily rates quoted 27231 23808 21445
Average daily rate £420 £400 £400
Average daily rate % change year-on-year
+5.00% -
90% offered a daily rate of more than £275 £270 £270
10% offered a daily rate of more than £588 £575 £575
UK excluding London average daily rate £385 £363 £370
% change year-on-year
+6.20% -2.02%
Number of hourly rates quoted 1169 1158 1415
Average hourly rate £25.00 £26.80 £28.00
Average hourly rate % change year-on-year
-6.71% -4.28%
90% offered a hourly rate of more than £12.00 £12.50 £12.50
10% offered a hourly rate of more than £50.00 £45.00 £46.50
UK excluding London average hourly rate £25.00 £30.00 £29.00
% change year-on-year
-16.66% +3.44%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 21 November 2014.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 21 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +3 117 £375 -6.25% 54
London +16 69 £375 -6.25% 31
South East +1 36 £375 -6.25% 8
City of London +20 18 £360 +6.66% 12
Berkshire +13 14 £308 -23.12% 2
Buckinghamshire -7 8 £375 -11.24% 1
Maidenhead +6 6 £300 -
Surrey -4 6 £433 +1.76% 2
Oxfordshire -20 6 £375 +50.00% 1
Edinburgh -8 5 - -
Scotland -10 5 - -
Slough - 5 £308 - 1
Milton Keynes -8 4 £404 -3.86%
Oxford -18 4 £200 -20.00%
East of England -18 4 £358 +10.00% 7
Yorkshire -7 3 £450 - 7
South Wales - 3 £350 - 4
West Yorkshire - 3 £450 - 1
Cambridgeshire - 3 £358 - 2
Cardiff - 3 £350 - 1
Wales - 3 £350 - 4
North West -4 2 £275 -35.29%
Cambridge - 2 £358 - 2
Abingdon - 2 £425 - 1
Staines - 2 £467 - 1
Glasgow -3 1 - -
Bracknell -7 1 - - 1
Hertfordshire -13 1 - - 3
Guildford -15 1 £433 -
Bristol - 1 £375 -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 21 November 2014, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 213 (100.00%) Analytics
2 93 (43.66%) Marketing
3 66 (30.99%) Agile Software Development
4 51 (23.94%) Adobe
5 50 (23.47%) Google
5 50 (23.47%) Google Analytics
6 48 (22.54%) JavaScript
7 47 (22.07%) HTML
8 44 (20.66%) Omniture
9 42 (19.72%) SEO
10 39 (18.31%) E-Commerce
11 36 (16.90%) Finance
12 34 (15.96%) User Experience
12 34 (15.96%) Analytical Skills
13 33 (15.49%) SQL
14 31 (14.55%) CSS
14 31 (14.55%) Digital Marketing
15 29 (13.62%) Scrum
16 26 (12.21%) Project Management
16 26 (12.21%) Retail
16 26 (12.21%) Data Analysis
17 24 (11.27%) Visualisation
18 22 (10.33%) Java
18 22 (10.33%) Business Intelligence
18 22 (10.33%) WebTrends
19 21 (9.86%) MS Excel
19 21 (9.86%) Social Media
20 20 (9.39%) Degree
21 19 (8.92%) jQuery
22 18 (8.45%) Content Management

Web Analytics
Top Related IT Skills by Category

For the 6 months to 21 November 2014, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 10 (4.69%) SAS
1 10 (4.69%) CMS
1 10 (4.69%) Adobe CQ
2 9 (4.23%) SharePoint
2 9 (4.23%) IIS
3 3 (1.41%) TeamSite
3 3 (1.41%) Node.js
4 2 (0.94%) Drupal
4 2 (0.94%) Sitecore CMS
4 2 (0.94%) Apache
Applications
1 21 (9.86%) MS Excel
2 16 (7.51%) MS PowerPoint
3 12 (5.63%) SPSS
4 8 (3.76%) Photoshop
5 4 (1.88%) MS Visio
6 2 (0.94%) MS Office
6 2 (0.94%) Fireworks
6 2 (0.94%) Adobe Illustrator
7 1 (0.47%) InDesign
7 1 (0.47%) PowerPivot
Business Applications
1 50 (23.47%) Google Analytics
2 22 (10.33%) WebTrends
3 17 (7.98%) SiteCatalyst
4 6 (2.82%) Optimost
5 1 (0.47%) Dynamics CRM
5 1 (0.47%) Cognos Business Intelligence
5 1 (0.47%) Tridion
Cloud Services
1 4 (1.88%) Microsoft Azure
2 2 (0.94%) Cloud Computing
3 1 (0.47%) Responsys
Communications & Networking
1 7 (3.29%) HTTP
2 6 (2.82%) Internet
3 4 (1.88%) DNS
4 3 (1.41%) Intranet
Database & Business Intelligence
1 15 (7.04%) Data Warehouse
2 9 (4.23%) SQL Server
3 7 (3.29%) NoSQL
4 6 (2.82%) Data Mining
5 5 (2.35%) MongoDB
6 4 (1.88%) Spotfire
6 4 (1.88%) Big Data
7 3 (1.41%) SQL Server Integration Services
7 3 (1.41%) PostgreSQL
8 2 (0.94%) SQL Server Reporting Services
8 2 (0.94%) SQLPlus
8 2 (0.94%) IDOL
8 2 (0.94%) Apache Cassandra
8 2 (0.94%) Business Intelligence Development Studio
8 2 (0.94%) Relational Database
9 1 (0.47%) Microsoft Power View
9 1 (0.47%) CloverETL
9 1 (0.47%) Oracle Database
9 1 (0.47%) Oracle Database 11g
9 1 (0.47%) SQL Server Analysis Services
Development Applications
1 9 (4.23%) JIRA
2 4 (1.88%) Visual Studio
2 4 (1.88%) Axure RP
2 4 (1.88%) Grunt
3 3 (1.41%) Dreamweaver
4 2 (0.94%) Appcelerator Titanium
5 1 (0.47%) Subversion
5 1 (0.47%) Git (software)
5 1 (0.47%) Balsamiq Mockups
General
1 93 (43.66%) Marketing
2 36 (16.90%) Finance
3 26 (12.21%) Retail
4 10 (4.69%) Publishing
5 9 (4.23%) Banking
6 7 (3.29%) Legal
7 4 (1.88%) Advertising
7 4 (1.88%) Games
8 3 (1.41%) Automotive
8 3 (1.41%) Portuguese Language
8 3 (1.41%) Spanish Language
9 2 (0.94%) Swedish Language
9 2 (0.94%) Pharmaceutical
9 2 (0.94%) Financial Institution
9 2 (0.94%) Telecoms
9 2 (0.94%) Retail Banking
9 2 (0.94%) Italian Language
9 2 (0.94%) Japanese Language
9 2 (0.94%) Korean Language
9 2 (0.94%) Danish Language
Job Titles
1 77 (36.15%) Analyst
2 29 (13.62%) Business Analyst
2 29 (13.62%) Web Analyst
3 25 (11.74%) Developer
4 20 (9.39%) Project Manager
5 16 (7.51%) Architect
6 12 (5.63%) Data Analyst
7 11 (5.16%) Designer
8 10 (4.69%) Web Manager
9 9 (4.23%) Product Manager
9 9 (4.23%) Web Developer
9 9 (4.23%) Solutions Architect
10 8 (3.76%) Consultant
10 8 (3.76%) Front-End Developer
10 8 (3.76%) Agile Business Analyst
11 7 (3.29%) Web Designer
11 7 (3.29%) Senior Manager
12 6 (2.82%) Senior Analyst
12 6 (2.82%) Planning Manager
13 5 (2.35%) Senior Planning Manager
Libraries, Frameworks & Software Standards
1 47 (22.07%) HTML
2 31 (14.55%) CSS
3 19 (8.92%) jQuery
4 16 (7.51%) HTML5
5 15 (7.04%) .NET
6 10 (4.69%) XML
7 9 (4.23%) ASP.NET
7 9 (4.23%) .NET Framework
8 8 (3.76%) Ajax
8 8 (3.76%) RESTful
8 8 (3.76%) CSS3
8 8 (3.76%) Web Services
9 6 (2.82%) Regular Expression
9 6 (2.82%) JSP
10 5 (2.35%) J2EE
10 5 (2.35%) Apache Sling
10 5 (2.35%) Sass
10 5 (2.35%) JSR 170
11 4 (1.88%) AngularJS
11 4 (1.88%) Backbone.js
Miscellaneous
1 34 (15.96%) User Experience
1 34 (15.96%) Analytical Skills
2 24 (11.27%) Visualisation
3 21 (9.86%) Social Media
4 9 (4.23%) Mobile App
5 7 (3.29%) Web 2.0
6 5 (2.35%) Data Structures
7 4 (1.88%) Open Source
7 4 (1.88%) Wiki
7 4 (1.88%) Taxonomies
8 3 (1.41%) W3C
8 3 (1.41%) Clustering
8 3 (1.41%) Digital Media
9 2 (0.94%) New Media
9 2 (0.94%) Tandem
9 2 (0.94%) Management Information System
9 2 (0.94%) Graphic Design
9 2 (0.94%) Statistics
9 2 (0.94%) Computer Science
9 2 (0.94%) Grid Computing
Operating Systems
1 9 (4.23%) Windows
2 5 (2.35%) Windows XP
2 5 (2.35%) Windows Server 2003
2 5 (2.35%) Windows Server 2008
3 4 (1.88%) Apple iOS
3 4 (1.88%) Android
4 1 (0.47%) webOS
Processes & Methodologies
1 213 (100.00%) Analytics
2 66 (30.99%) Agile Software Development
3 42 (19.72%) SEO
4 39 (18.31%) E-Commerce
5 31 (14.55%) Digital Marketing
6 29 (13.62%) Scrum
7 26 (12.21%) Project Management
7 26 (12.21%) Data Analysis
8 22 (10.33%) Business Intelligence
9 18 (8.45%) Business Analysis
9 18 (8.45%) Content Management
10 16 (7.51%) SOA
10 16 (7.51%) Stakeholder Management
11 15 (7.04%) Online Marketing
12 13 (6.10%) CRM
13 12 (5.63%) User Stories
14 11 (5.16%) Web Development
15 10 (4.69%) Multivariate Testing
16 9 (4.23%) EAI
16 9 (4.23%) Service Delivery
Programming Languages
1 48 (22.54%) JavaScript
2 33 (15.49%) SQL
3 22 (10.33%) Java
4 7 (3.29%) Groovy
5 5 (2.35%) Scala
5 5 (2.35%) PHP
5 5 (2.35%) C#
6 4 (1.88%) Perl
6 4 (1.88%) T-SQL
6 4 (1.88%) Ruby
7 3 (1.41%) Bash Shell
8 2 (0.94%) R
8 2 (0.94%) PL/SQL
8 2 (0.94%) VBA
8 2 (0.94%) Python
9 1 (0.47%) Shell Script
9 1 (0.47%) C
9 1 (0.47%) Data Analysis Expressions (DAX)
Qualifications
1 20 (9.39%) Degree
2 13 (6.10%) Security Cleared
3 8 (3.76%) SC Cleared
4 1 (0.47%) MBA
Quality Assurance & Compliance
1 4 (1.88%) QA
2 2 (0.94%) SLA
System Software
1 5 (2.35%) Active Directory
2 2 (0.94%) Docker
Systems Management
1 2 (0.94%) Ansible
Vendors
1 51 (23.94%) Adobe
2 50 (23.47%) Google
3 44 (20.66%) Omniture
4 18 (8.45%) Microsoft
5 10 (4.69%) DoubleClick
6 9 (4.23%) Coremetrics
7 7 (3.29%) Tableau
8 5 (2.35%) Unica
8 5 (2.35%) Maxymiser
8 5 (2.35%) ClickTale
8 5 (2.35%) Salesforce.com
9 4 (1.88%) Oracle
10 3 (1.41%) Business Objects
10 3 (1.41%) IBM
10 3 (1.41%) Facebook
10 3 (1.41%) Splunk
11 2 (0.94%) ServiceNow
11 2 (0.94%) Appcelerator
11 2 (0.94%) Cognos
11 2 (0.94%) Sitecore
London
Zetman
Rate: From £250 to £350 per day
Posted: 45 minutes ago
Buckinghamshire
ReThink Recruitment
Rate: £300 - £400 per day
Posted: Yesterday
City of London
Energize Recruitment Solutions Ltd
Rate: £250 - £325 per day
Posted: Yesterday
London
Explore Recruitment Solutions
Rate: £200 - £400 per day
Posted: 3 days ago
Slough, Berkshire
Experis Ltd
Rate: £300 - £315 per day
Posted: 3 days ago
Bracknell, Berkshire
TD Group
Rate: From £300 to £350 per day
Posted: 4 days ago
Middlesex
Austin Fraser Limited
Rate: £400 - £500 per day
Posted: 7 days ago
Cambridge
OHO Group
Rate: £250 - £300 per day
Posted: 7 days ago
City of London
Real Staffing
Rate: competitive
Posted: 14 days ago
London
Venn Group - UK
Rate: 220-280 Per Day
Posted: 18 days ago
Abingdon
The People Network
Rate: £450 - £500 per day
Posted: 25 days ago
Surrey
Interquest - ITQ Financial - Tunbridge Wells
Rate: £250 - £275 per day
Posted: 25 days ago
London
Bridge Noble
Rate: £300 - £350 per day
Posted: 27 days ago