The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 6 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
6 May 2015
Same period 2014 Same period 2013
Web Analytics
Rank 480 490 465
Rank change year-on-year
+10 -25
Contract jobs citing Web Analytics 132 104 87
As % of all contract IT jobs located in the UK 0.24% 0.19% 0.19%
As % of the Processes & Methodologies category 0.31% 0.26% 0.25%
Number of daily rates quoted 80 65 66
Average daily rate
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of your Daily Rate
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£375 £388 £300
Average daily rate % change year-on-year
-3.22% +29.16%
90% offered a daily rate of more than £225 £285 £125
10% offered a daily rate of more than £530 £475 £600
UK excluding London average daily rate £350 £400 £231
% change year-on-year
-12.50% +72.97%
Number of hourly rates quoted 0 3 1
Average hourly rate - £38.80 £90.00
Average hourly rate % change year-on-year
- -56.88%
UK excluding London average hourly rate - £20.50 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42640 40307 34513
As % of all contract IT jobs located in the UK 76.39% 74.95% 73.64%
Number of daily rates quoted 26680 25279 20562
Average daily rate £413 £400 £410
Average daily rate % change year-on-year
+3.12% -2.43%
90% offered a daily rate of more than £283 £275 £275
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 1247 1176 1030
Average hourly rate £29.00 £28.99 £32.00
Average hourly rate % change year-on-year
+0.03% -9.40%
90% offered a hourly rate of more than £12.10 £12.50 £13.50
10% offered a hourly rate of more than £47.85 £50.00 £52.50
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 6 May 2015.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 6 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +12 130 £375 - 51
London +21 85 £400 +6.66% 31
City of London +17 17 £400 +6.66% 9
East Midlands - 12 £225 -
Berkshire -13 10 £224 -44.06% 3
South East -21 10 £224 -44.06% 9
Northamptonshire - 9 £225 -
South West +18 8 £350 -30.00%
Wiltshire +20 7 £350 -30.00%
Swindon +19 7 £350 -30.00%
Yorkshire -5 7 £550 - 4
East of England 0 6 - - 1
West Yorkshire - 6 £550 -
Cambridgeshire - 6 - -
Leeds - 6 £550 -
Reading 0 4 £625 +66.66%
Nottinghamshire - 3 £250 -
Kingston Upon Thames - 3 - -
Slough - 2 - -
Hammersmith - 2 £350 -
Canary Wharf - 2 - -
Maidenhead 0 1 £190 -
Bracknell -5 1 £238 -40.62% 3
West Midlands -19 1 £425 +36.00% 2
North West - 1 £350 - 4
Croydon - 1 £260 -
Gloucester - 1 - -
Manchester - 1 £350 - 3
Newbury - 1 - -
Nottingham - 1 - -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 6 May 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 201 (100.00%) Analytics
2 74 (36.82%) HTML
3 72 (35.82%) Marketing
4 70 (34.83%) Google
5 62 (30.85%) Google Analytics
6 56 (27.86%) Adobe
7 50 (24.88%) JavaScript
7 50 (24.88%) E-Commerce
7 50 (24.88%) Agile Software Development
8 47 (23.38%) Adobe Analytics
9 43 (21.39%) SEO
10 41 (20.40%) User Experience
11 40 (19.90%) CSS
12 36 (17.91%) SQL
13 35 (17.41%) Finance
14 32 (15.92%) Analytical Skills
15 30 (14.93%) WebTrends
16 29 (14.43%) Degree
17 28 (13.93%) Omniture
17 28 (13.93%) Publishing
17 28 (13.93%) Java
18 25 (12.44%) Content Management
19 23 (11.44%) Social Media
20 22 (10.95%) Project Management
20 22 (10.95%) ETL
21 21 (10.45%) CMS
22 20 (9.95%) HTML5
23 19 (9.45%) Retail
23 19 (9.45%) SOA
23 19 (9.45%) MS Excel

Web Analytics
Top Related IT Skills by Category

For the 6 months to 6 May 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 21 (10.45%) CMS
2 11 (5.47%) Oracle Workflow
3 10 (4.98%) SAS
4 7 (3.48%) Sitecore CMS
5 4 (1.99%) Oracle HTTP Server
5 4 (1.99%) WebLogic
5 4 (1.99%) Apache
5 4 (1.99%) Tomcat
6 3 (1.49%) Confluence
6 3 (1.49%) Adobe Experience Manager
7 2 (1.00%) Umbraco
7 2 (1.00%) WordPress
7 2 (1.00%) SharePoint
7 2 (1.00%) IIS
8 1 (0.50%) WebLogic Portal
8 1 (0.50%) Drupal
8 1 (0.50%) Node.js
Applications
1 19 (9.45%) MS Excel
2 9 (4.48%) SPSS
3 8 (3.98%) MS PowerPoint
4 6 (2.99%) Photoshop
4 6 (2.99%) MS Office
5 1 (0.50%) MS Visio
5 1 (0.50%) Spreadsheet
5 1 (0.50%) OmniGraffle
5 1 (0.50%) PowerPivot
5 1 (0.50%) Adobe Illustrator
Business Applications
1 30 (14.93%) WebTrends
2 8 (3.98%) Adobe Campaign
3 2 (1.00%) Dynamics CRM
3 2 (1.00%) Unica
4 1 (0.50%) Summit
Cloud Services
1 62 (30.85%) Google Analytics
2 47 (23.38%) Adobe Analytics
3 6 (2.99%) Amazon AWS
3 6 (2.99%) SaaS
4 3 (1.49%) Cloud Computing
5 1 (0.50%) GitHub
5 1 (0.50%) Responsys
Communications & Networking
1 14 (6.97%) Internet
2 12 (5.97%) HTTP
3 2 (1.00%) Intranet
4 1 (0.50%) MVNO
Database & Business Intelligence
1 16 (7.96%) Data Warehouse
2 13 (6.47%) Oracle Database
3 10 (4.98%) SQL Server
4 8 (3.98%) Oracle Database 11g
4 8 (3.98%) NoSQL
5 7 (3.48%) Oracle BI EE
5 7 (3.48%) Oracle Database 10g
6 6 (2.99%) Big Data
6 6 (2.99%) MongoDB
7 5 (2.49%) Data Mining
8 3 (1.49%) Data Mart
8 3 (1.49%) SQL Server Integration Services
8 3 (1.49%) Hadoop
9 2 (1.00%) CloverETL
9 2 (1.00%) SQL Server Analysis Services
9 2 (1.00%) MOLAP
9 2 (1.00%) ROLAP
9 2 (1.00%) OLAP
10 1 (0.50%) MS Access
10 1 (0.50%) DB2
Development Applications
1 9 (4.48%) JIRA
2 3 (1.49%) Firebug
2 3 (1.49%) Fiddler
2 3 (1.49%) Visual Studio
3 2 (1.00%) Team Foundation Server
4 1 (0.50%) Balsamiq Mockups
4 1 (0.50%) Axure RP
4 1 (0.50%) Grunt
4 1 (0.50%) Bower
4 1 (0.50%) Dreamweaver
General
1 72 (35.82%) Marketing
2 35 (17.41%) Finance
3 28 (13.93%) Publishing
4 19 (9.45%) Retail
5 18 (8.96%) Banking
6 8 (3.98%) Advertising
6 8 (3.98%) Telecoms
7 5 (2.49%) Legal
8 3 (1.49%) Games
9 1 (0.50%) Manufacturing
9 1 (0.50%) Pharmaceutical
9 1 (0.50%) Automotive
9 1 (0.50%) Multimedia
9 1 (0.50%) Retail Banking
Job Titles
1 56 (27.86%) Analyst
2 27 (13.43%) Developer
3 23 (11.44%) Web Analyst
4 18 (8.96%) Architect
4 18 (8.96%) Consultant
5 15 (7.46%) Project Manager
6 12 (5.97%) Business Analyst
6 12 (5.97%) Designer
7 11 (5.47%) Web Analytics Consultant
8 10 (4.98%) Product Manager
9 9 (4.48%) Senior Designer
9 9 (4.48%) Front-End Developer
10 8 (3.98%) Solutions Architect
11 7 (3.48%) Data Analyst
11 7 (3.48%) Oracle Developer
11 7 (3.48%) Digital Architect
11 7 (3.48%) Digital Solutions Architect
12 6 (2.99%) Agile Business Analyst
13 5 (2.49%) Digital Project Manager
13 5 (2.49%) Digital Content Designer
Libraries, Frameworks & Software Standards
1 74 (36.82%) HTML
2 40 (19.90%) CSS
3 20 (9.95%) HTML5
4 18 (8.96%) jQuery
4 18 (8.96%) .NET
4 18 (8.96%) XML
5 17 (8.46%) Web Services
6 16 (7.96%) ASP.NET
6 16 (7.96%) REST
7 14 (6.97%) JSON
8 13 (6.47%) CSS3
9 10 (4.98%) AngularJS
10 9 (4.48%) .NET Framework
11 7 (3.48%) Middleware
11 7 (3.48%) Hibernate
11 7 (3.48%) Spring
11 7 (3.48%) Backbone.js
12 6 (2.99%) RESTful
13 5 (2.49%) Ajax
13 5 (2.49%) JSP
Miscellaneous
1 41 (20.40%) User Experience
2 32 (15.92%) Analytical Skills
3 23 (11.44%) Social Media
4 16 (7.96%) Visualisation
5 9 (4.48%) Statistics
5 9 (4.48%) Computer Science
6 8 (3.98%) Digital Media
7 7 (3.48%) Data Integration
8 6 (2.99%) Web 2.0
9 5 (2.49%) Mobile App
9 5 (2.49%) Algorithms
10 4 (1.99%) Google Search Appliance
10 4 (1.99%) Mathematics
10 4 (1.99%) Blackberry
10 4 (1.99%) Management Information System
11 3 (1.49%) W3C
11 3 (1.49%) Taxonomies
11 3 (1.49%) New Media
11 3 (1.49%) Data Structures
12 2 (1.00%) Open Source
Operating Systems
1 8 (3.98%) Apple iOS
2 7 (3.48%) Windows
2 7 (3.48%) Android
3 4 (1.99%) Windows Phone 7
3 4 (1.99%) Windows Phone
4 2 (1.00%) Linux
Processes & Methodologies
1 201 (100.00%) Analytics
2 50 (24.88%) E-Commerce
2 50 (24.88%) Agile Software Development
3 43 (21.39%) SEO
4 25 (12.44%) Content Management
5 22 (10.95%) Project Management
5 22 (10.95%) ETL
6 19 (9.45%) SOA
7 15 (7.46%) Workflow
7 15 (7.46%) Business Intelligence
8 12 (5.97%) Stakeholder Management
8 12 (5.97%) Scrum
8 12 (5.97%) MVC
8 12 (5.97%) Web Development
9 11 (5.47%) Digital Marketing
9 11 (5.47%) CRM
10 10 (4.98%) Campaign Management
11 9 (4.48%) User Stories
11 9 (4.48%) ITIL
11 9 (4.48%) Data Modelling
Programming Languages
1 50 (24.88%) JavaScript
2 36 (17.91%) SQL
3 28 (13.93%) Java
4 12 (5.97%) PL/SQL
5 7 (3.48%) VBScript
5 7 (3.48%) VB.NET
5 7 (3.48%) Scala
6 6 (2.99%) Groovy
6 6 (2.99%) C#
7 4 (1.99%) Ruby
7 4 (1.99%) Python
7 4 (1.99%) R
8 3 (1.49%) PHP
8 3 (1.49%) T-SQL
9 2 (1.00%) C
9 2 (1.00%) ActionScript
10 1 (0.50%) VBA
10 1 (0.50%) VB
10 1 (0.50%) Objective-C
Qualifications
1 29 (14.43%) Degree
2 5 (2.49%) Security Cleared
3 3 (1.49%) SC Cleared
4 1 (0.50%) PhD
4 1 (0.50%) MBA
Quality Assurance & Compliance
1 9 (4.48%) QA
2 1 (0.50%) ISO 9001
2 1 (0.50%) ISO 14001
Systems Management
1 1 (0.50%) TeamSite
Vendors
1 70 (34.83%) Google
2 56 (27.86%) Adobe
3 28 (13.93%) Omniture
4 17 (8.46%) Tableau
5 16 (7.96%) Oracle
6 14 (6.97%) Microsoft
7 10 (4.98%) Endeca
7 10 (4.98%) Business Objects
8 9 (4.48%) Sitecore
9 8 (3.98%) SAP
10 7 (3.48%) Aprimo
10 7 (3.48%) Eloqua
11 6 (2.99%) DoubleClick
12 5 (2.49%) Teradata
13 3 (1.49%) Rackspace
13 3 (1.49%) Maxymiser
13 3 (1.49%) ClickTale
14 2 (1.00%) hybris
14 2 (1.00%) Coremetrics
14 2 (1.00%) Splunk
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