The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 May 2016
Same period 2015 Same period 2014
Web Analytics
Rank 594 498 504
Rank change year-on-year
-96 +6
Contract jobs citing Web Analytics 57 126 107
As % of all contract IT jobs located in the UK 0.11% 0.23% 0.20%
As % of the Processes & Methodologies category 0.13% 0.29% 0.26%
Number of daily rates quoted 41 77 63
Median daily rate £385 £400 £375
Median daily rate % change year-on-year
-3.75% +6.66%
90% offered a daily rate of more than £225 £220 £282
10% offered a daily rate of more than £500 £530 £479
UK excluding London median daily rate £388 £325 £400
% change year-on-year
+19.23% -18.75%
Number of hourly rates quoted 0 0 3
Median hourly rate - - £38.80
UK excluding London median hourly rate - - £20.50

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
43851 42877 41677
As % of all contract IT jobs located in the UK 81.90% 79.19% 77.79%
Number of daily rates quoted 29046 27097 26309
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £550
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 1017 1228 1245
Median hourly rate £29.00 £30.00 £28.83
Median hourly rate % change year-on-year
-3.33% +4.07%
90% offered a hourly rate of more than £12.50 £12.35 £12.50
10% offered a hourly rate of more than £47.50 £47.83 £50.00
UK excluding London median hourly rate £35.00 £31.00 £30.00
% change year-on-year
+12.90% +3.33%

Web Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 24 May 2016.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 23 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 24 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -77 55 £385 -3.75% 53
London -42 43 £385 -12.00% 25
City of London +27 8 £388 -3.12% 2
Berkshire -16 5 £340 +61.90% 2
South East -19 5 £340 +60.00% 10
South West -3 3 £160 -54.28%
Bracknell -9 3 - -
East Midlands +7 2 £450 +100.00%
Newbury +4 2 £340 - 1
Leicestershire - 2 £450 -
Somerset - 2 £148 -
Edinburgh - 2 £400 - 2
Scotland - 2 £400 - 2
Canary Wharf +6 1 £375 -
Cambridgeshire +5 1 £400 -
Yorkshire +4 1 £425 -22.72% 4
East of England +2 1 £400 - 3
West Yorkshire -6 1 £425 -22.72% 2
Leeds -14 1 £425 -22.72% 1
Leicester - 1 £450 -
Bath - 1 £160 -
Bromley - 1 £350 -
Bristol - 1 £375 -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 24 May 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Analytics.

1 137 (100.00%) Analytics
2 60 (43.80%) Marketing
3 53 (38.69%) Adobe
4 40 (29.20%) Google
5 38 (27.74%) Google Analytics
6 36 (26.28%) CMS
7 32 (23.36%) Adobe Analytics
8 31 (22.63%) E-Commerce
9 30 (21.90%) SEO
10 29 (21.17%) Agile Software Development
11 27 (19.71%) HTML
12 25 (18.25%) Content Management
12 25 (18.25%) Omniture
12 25 (18.25%) User Experience
13 24 (17.52%) CSS
14 22 (16.06%) Adobe Experience Manager
15 21 (15.33%) CRM
16 20 (14.60%) JavaScript
16 20 (14.60%) SQL
17 19 (13.87%) WebTrends
18 17 (12.41%) Data Analysis
18 17 (12.41%) Java
19 16 (11.68%) Web Services
19 16 (11.68%) Degree
19 16 (11.68%) Social Media
19 16 (11.68%) Tag Management
20 15 (10.95%) Web Development
20 15 (10.95%) Finance
21 14 (10.22%) jQuery
22 13 (9.49%) Digital Marketing

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 36 (26.28%) CMS
2 22 (16.06%) Adobe Experience Manager
3 8 (5.84%) Drupal
4 5 (3.65%) Confluence
5 4 (2.92%) Apache
5 4 (2.92%) SharePoint
5 4 (2.92%) Sitecore CMS
6 3 (2.19%) WebSphere
7 2 (1.46%) Apache Solr
7 2 (1.46%) Node.js
7 2 (1.46%) SAS
7 2 (1.46%) WordPress
8 1 (0.73%) Elasticsearch
8 1 (0.73%) Magnolia
8 1 (0.73%) Oracle Workflow
8 1 (0.73%) SharePoint 2013
8 1 (0.73%) Skype for Business
8 1 (0.73%) Tomcat
8 1 (0.73%) WebLogic
8 1 (0.73%) WebLogic Portal
Applications
1 10 (7.30%) Photoshop
2 9 (6.57%) MS Excel
2 9 (6.57%) MS Office
3 4 (2.92%) Adobe Illustrator
3 4 (2.92%) OmniGraffle
4 3 (2.19%) MS PowerPoint
5 2 (1.46%) MS Project
6 1 (0.73%) MS Visio
Business Applications
1 19 (13.87%) WebTrends
2 8 (5.84%) Radian6
2 8 (5.84%) Unica
3 6 (4.38%) Eloqua
4 2 (1.46%) SAP Oil and Gas
5 1 (0.73%) Dynamics CRM
5 1 (0.73%) Oracle BPM
5 1 (0.73%) Oracle Retail
5 1 (0.73%) SAP hybris
Cloud Services
1 38 (27.74%) Google Analytics
2 32 (23.36%) Adobe Analytics
3 4 (2.92%) AdWords
3 4 (2.92%) Amazon AWS
3 4 (2.92%) Google Tag Manager
3 4 (2.92%) SaaS
4 3 (2.19%) SmartFocus
5 2 (1.46%) GitHub
5 2 (1.46%) Google Cloud Platform
5 2 (1.46%) Microsoft Azure
6 1 (0.73%) Amazon S3
6 1 (0.73%) Heroku
6 1 (0.73%) MailChimp
6 1 (0.73%) Office 365
6 1 (0.73%) Pure360
6 1 (0.73%) Responsys
Communications & Networking
1 3 (2.19%) HTTP
1 3 (2.19%) Internet
2 1 (0.73%) Firewall
2 1 (0.73%) Intranet
2 1 (0.73%) Intrusion Detection
2 1 (0.73%) SMS
Database & Business Intelligence
1 7 (5.11%) Big Data
2 6 (4.38%) Data Mining
3 4 (2.92%) MongoDB
4 3 (2.19%) Apache Hive
4 3 (2.19%) Hadoop
5 2 (1.46%) BigQuery
5 2 (1.46%) MySQL
5 2 (1.46%) Oracle Database
5 2 (1.46%) SQL Server
6 1 (0.73%) Data Warehouse
6 1 (0.73%) MariaDB
6 1 (0.73%) NoSQL
6 1 (0.73%) Oracle Database 11g
6 1 (0.73%) PostgreSQL
6 1 (0.73%) Relational Database
6 1 (0.73%) SQL Server Integration Services
Development Applications
1 7 (5.11%) Git (software)
1 7 (5.11%) Grunt
2 6 (4.38%) Dreamweaver
3 5 (3.65%) JIRA
4 4 (2.92%) Axure RP
5 3 (2.19%) Balsamiq Mockups
6 2 (1.46%) Jenkins
7 1 (0.73%) Atlassian Bamboo
7 1 (0.73%) Bower
7 1 (0.73%) FindBugs
7 1 (0.73%) Gatling
7 1 (0.73%) Geb
7 1 (0.73%) Gradle
7 1 (0.73%) JUnit
7 1 (0.73%) Selenium
7 1 (0.73%) Sonatype Nexus
7 1 (0.73%) Spock
7 1 (0.73%) Subversion
7 1 (0.73%) Vagrant
General
1 60 (43.80%) Marketing
2 15 (10.95%) Finance
3 12 (8.76%) Banking
4 11 (8.03%) Retail
5 6 (4.38%) Publishing
6 5 (3.65%) Telecoms
7 4 (2.92%) Advertising
8 2 (1.46%) Electronics
8 2 (1.46%) Games
8 2 (1.46%) Law
8 2 (1.46%) Legal
8 2 (1.46%) Manufacturing
9 1 (0.73%) Billing
9 1 (0.73%) Korean Language
9 1 (0.73%) Multimedia
9 1 (0.73%) Retail Banking
Job Titles
1 34 (24.82%) Analyst
2 24 (17.52%) Developer
3 18 (13.14%) Web Analyst
4 17 (12.41%) Architect
5 15 (10.95%) Designer
6 14 (10.22%) Consultant
7 12 (8.76%) Web Consultant
8 11 (8.03%) Analytics Consultant
8 11 (8.03%) Digital Designer
8 11 (8.03%) Web Analytics Consultant
9 9 (6.57%) E-Commerce Designer
9 9 (6.57%) Solutions Designer
10 8 (5.84%) Digital Analyst
10 8 (5.84%) Solutions Architect
11 7 (5.11%) SEO Executive
11 7 (5.11%) Web Analytics Analyst
11 7 (5.11%) Web Manager
12 6 (4.38%) Business Analyst
12 6 (4.38%) Web Analytics Manager
12 6 (4.38%) Web Developer
Libraries, Frameworks & Software Standards
1 27 (19.71%) HTML
2 24 (17.52%) CSS
3 16 (11.68%) Web Services
4 14 (10.22%) jQuery
5 11 (8.03%) HTML5
5 11 (8.03%) XML
6 9 (6.57%) Middleware
7 8 (5.84%) Ajax
7 8 (5.84%) Spring
8 7 (5.11%) JSON
8 7 (5.11%) LESS
8 7 (5.11%) RESTful
9 6 (4.38%) AngularJS
9 6 (4.38%) Sass
10 5 (3.65%) REST
11 4 (2.92%) .NET
11 4 (2.92%) CSS3
11 4 (2.92%) J2EE
12 3 (2.19%) Dojo
12 3 (2.19%) Flash
Miscellaneous
1 25 (18.25%) User Experience
2 16 (11.68%) Social Media
3 10 (7.30%) Analytical Skills
4 7 (5.11%) Computer Science
5 6 (4.38%) Algorithms
5 6 (4.38%) Management Information System
6 5 (3.65%) Mathematics
6 5 (3.65%) Statistics
6 5 (3.65%) Visualisation
7 3 (2.19%) Copywriting
7 3 (2.19%) Data Centre
7 3 (2.19%) Data Integration
7 3 (2.19%) Economics
7 3 (2.19%) Enterprise Software
7 3 (2.19%) FMCG
8 2 (1.46%) Taxonomies
9 1 (0.73%) Blog
9 1 (0.73%) EPoS
9 1 (0.73%) Graphic Design
9 1 (0.73%) Online Banking
Operating Systems
1 5 (3.65%) Linux
2 3 (2.19%) Android
3 1 (0.73%) Apple iOS
3 1 (0.73%) Windows
3 1 (0.73%) Windows 10
3 1 (0.73%) Windows Server 2012
Processes & Methodologies
1 137 (100.00%) Analytics
2 31 (22.63%) E-Commerce
3 30 (21.90%) SEO
4 29 (21.17%) Agile Software Development
5 25 (18.25%) Content Management
6 21 (15.33%) CRM
7 17 (12.41%) Data Analysis
8 16 (11.68%) Tag Management
9 15 (10.95%) Web Development
10 13 (9.49%) Digital Marketing
11 12 (8.76%) Data Analytics
12 11 (8.03%) Scrum
13 10 (7.30%) Business Intelligence
13 10 (7.30%) Data Modelling
14 9 (6.57%) Statistical Analysis
15 8 (5.84%) Customer Engagement
15 8 (5.84%) Responsive Web Design
15 8 (5.84%) Stakeholder Management
16 7 (5.11%) Channel Management
16 7 (5.11%) Content Development
Programming Languages
1 20 (14.60%) JavaScript
1 20 (14.60%) SQL
2 17 (12.41%) Java
3 7 (5.11%) Python
4 6 (4.38%) VBA
5 5 (3.65%) PHP
6 3 (2.19%) C#
6 3 (2.19%) R
7 2 (1.46%) ActionScript
8 1 (0.73%) ActionScript 2.0
8 1 (0.73%) Groovy
8 1 (0.73%) PL/SQL
8 1 (0.73%) Ruby
8 1 (0.73%) Scala
Qualifications
1 16 (11.68%) Degree
2 1 (0.73%) PMI Certification
2 1 (0.73%) PMP
2 1 (0.73%) Security Cleared
Quality Assurance & Compliance
1 6 (4.38%) QA
2 2 (1.46%) Disclosure Scotland
3 1 (0.73%) PCI DSS
System Software
1 3 (2.19%) Varnish
2 1 (0.73%) Apache ZooKeeper
2 1 (0.73%) VirtualBox
Systems Management
1 1 (0.73%) Capistrano
1 1 (0.73%) Ganglia
1 1 (0.73%) Kibana
1 1 (0.73%) logstash
1 1 (0.73%) Nagios
1 1 (0.73%) Opscode Chef
1 1 (0.73%) Puppet
Vendors
1 53 (38.69%) Adobe
2 40 (29.20%) Google
3 25 (18.25%) Omniture
4 10 (7.30%) Salesforce.com
4 10 (7.30%) Tableau
5 9 (6.57%) Coremetrics
6 6 (4.38%) IBM
6 6 (4.38%) Microsoft
6 6 (4.38%) Optimizely
6 6 (4.38%) Oracle
7 5 (3.65%) hybris
7 5 (3.65%) Sitecore
8 4 (2.92%) SAP
9 3 (2.19%) Atlassian
9 3 (2.19%) Cognos
10 2 (1.46%) DoubleClick
10 2 (1.46%) Facebook
10 2 (1.46%) Siebel
10 2 (1.46%) Teradata
10 2 (1.46%) Zend
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