The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 30 June 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jun 2015
Same period 2014 Same period 2013
Web Analytics
Rank 485 491 450
Rank change year-on-year
+6 -41
Contract jobs citing Web Analytics 115 108 117
As % of all contract IT jobs located in the UK 0.20% 0.20% 0.24%
As % of the Processes & Methodologies category 0.26% 0.26% 0.32%
Number of daily rates quoted 71 59 79
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £375 £325
Average daily rate % change year-on-year
- +15.38%
90% offered a daily rate of more than £203 £270 £154
10% offered a daily rate of more than £530 £480 £500
UK excluding London average daily rate £350 £375 £325
% change year-on-year
-6.66% +15.38%
Number of hourly rates quoted 2 3 1
Average hourly rate £33.00 £20.50 £90.00
Average hourly rate % change year-on-year
+60.97% -77.22%
UK excluding London average hourly rate £33.00 £19.75 -
% change year-on-year
+67.08% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
43473 40914 36692
As % of all contract IT jobs located in the UK 77.49% 75.97% 74.58%
Number of daily rates quoted 28028 25608 22030
Average daily rate £413 £400 £413
Average daily rate % change year-on-year
+3.12% -3.03%
90% offered a daily rate of more than £288 £275 £273
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £388 £375 £365
% change year-on-year
+3.33% +2.73%
Number of hourly rates quoted 1161 1201 1086
Average hourly rate £28.00 £27.50 £30.00
Average hourly rate % change year-on-year
+1.81% -8.33%
90% offered a hourly rate of more than £12.35 £13.00 £13.00
10% offered a hourly rate of more than £50.00 £47.50 £47.50
UK excluding London average hourly rate £30.00 £30.00 £30.50
% change year-on-year
- -1.63%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 30 June 2015.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 30 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -1 113 £375 - 52
London -10 59 £400 +6.66% 30
South East -33 28 £356 +9.61% 13
Berkshire -7 23 £219 -27.08% 5
City of London -3 13 £400 +6.66% 6
East of England +4 9 £363 -14.70% 1
Bracknell 0 8 £238 -26.92% 2
East Midlands - 7 £306 -
Cambridgeshire - 6 - -
Reading +1 5 £369 - 1
South West +6 4 £350 -30.00% 2
Oxfordshire -19 4 £519 +29.75%
Northamptonshire - 4 £281 -
Yorkshire - 4 £550 - 2
North West -17 3 £350 - 3
Hertfordshire -17 3 £363 -14.70%
Nottinghamshire - 3 £375 -
West Yorkshire - 3 £550 - 2
Merseyside - 3 £350 -
Leeds - 3 £550 - 1
Southport - 3 £350 -
Swindon +3 2 £350 -30.00%
Wiltshire +2 2 £350 -30.00% 1
Oxford -12 2 £492 +22.87%
Slough - 2 £190 -
Hammersmith - 2 £350 -
Maidenhead -4 1 £363 +90.78% 1
Hampshire -4 1 £350 - 2
Gloucestershire - 1 - - 1
Wales - 1 £325 -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 30 June 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 212 (100.00%) Analytics
2 83 (39.15%) Marketing
3 79 (37.26%) HTML
4 73 (34.43%) Google
5 66 (31.13%) Adobe
6 65 (30.66%) Google Analytics
7 62 (29.25%) User Experience
8 56 (26.42%) E-Commerce
8 56 (26.42%) Agile Software Development
9 54 (25.47%) JavaScript
9 54 (25.47%) SEO
10 51 (24.06%) Adobe Analytics
11 44 (20.75%) CSS
12 37 (17.45%) Analytical Skills
13 36 (16.98%) SQL
14 33 (15.57%) WebTrends
15 32 (15.09%) Omniture
16 29 (13.68%) Content Management
17 28 (13.21%) Finance
17 28 (13.21%) Oracle
17 28 (13.21%) Publishing
18 24 (11.32%) XML
18 24 (11.32%) Java
19 23 (10.85%) ETL
20 22 (10.38%) Degree
20 22 (10.38%) CMS
21 20 (9.43%) Project Management
21 20 (9.43%) .NET
21 20 (9.43%) Social Media
22 19 (8.96%) HTML5

Web Analytics
Top Related IT Skills by Category

For the 6 months to 30 June 2015, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 22 (10.38%) CMS
2 14 (6.60%) Oracle Workflow
3 11 (5.19%) SAS
4 10 (4.72%) WebLogic
5 8 (3.77%) Sitecore CMS
6 7 (3.30%) WebLogic Portal
7 5 (2.36%) Confluence
7 5 (2.36%) WebSphere
8 4 (1.89%) Apache
8 4 (1.89%) Tomcat
8 4 (1.89%) WebSphere Portal
8 4 (1.89%) Oracle HTTP Server
9 3 (1.42%) Umbraco
10 2 (0.94%) WordPress
10 2 (0.94%) IIS
10 2 (0.94%) Node.js
11 1 (0.47%) Adobe Experience Manager
11 1 (0.47%) SharePoint 2013
11 1 (0.47%) SharePoint
Applications
1 16 (7.55%) MS Excel
2 7 (3.30%) SPSS
2 7 (3.30%) MS Office
2 7 (3.30%) MS PowerPoint
3 6 (2.83%) Photoshop
4 1 (0.47%) Adobe Illustrator
4 1 (0.47%) Spreadsheet
4 1 (0.47%) OmniGraffle
4 1 (0.47%) PowerPivot
Business Applications
1 33 (15.57%) WebTrends
2 12 (5.66%) Adobe Campaign
3 6 (2.83%) Remedy ITSM
4 3 (1.42%) Dynamics CRM
5 2 (0.94%) Unica
6 1 (0.47%) Optimost
6 1 (0.47%) Radian6
Cloud Services
1 65 (30.66%) Google Analytics
2 51 (24.06%) Adobe Analytics
3 6 (2.83%) Amazon AWS
4 4 (1.89%) SaaS
5 3 (1.42%) Cloud Computing
6 1 (0.47%) Office 365
6 1 (0.47%) GitHub
Communications & Networking
1 14 (6.60%) Internet
2 9 (4.25%) HTTP
3 1 (0.47%) MVNO
Database & Business Intelligence
1 18 (8.49%) Oracle Database
2 17 (8.02%) Data Warehouse
3 13 (6.13%) Oracle Database 11g
4 11 (5.19%) Oracle BI EE
4 11 (5.19%) Oracle Database 10g
5 9 (4.25%) SQL Server
6 7 (3.30%) NoSQL
7 6 (2.83%) MongoDB
8 4 (1.89%) Big Data
8 4 (1.89%) Data Mining
9 3 (1.42%) Hadoop
9 3 (1.42%) Data Mart
10 2 (0.94%) ROLAP
10 2 (0.94%) PostgreSQL
10 2 (0.94%) MOLAP
10 2 (0.94%) OLAP
10 2 (0.94%) Relational Database
11 1 (0.47%) Microsoft Power View
11 1 (0.47%) MySQL
11 1 (0.47%) DB2
Development Applications
1 9 (4.25%) JIRA
2 3 (1.42%) Firebug
2 3 (1.42%) Fiddler
2 3 (1.42%) Visual Studio
3 2 (0.94%) Team Foundation Server
3 2 (0.94%) Grunt
3 2 (0.94%) Bower
4 1 (0.47%) Balsamiq Mockups
4 1 (0.47%) Axure RP
4 1 (0.47%) Dreamweaver
4 1 (0.47%) Git (software)
General
1 83 (39.15%) Marketing
2 28 (13.21%) Publishing
2 28 (13.21%) Finance
3 18 (8.49%) Banking
4 15 (7.08%) Retail
5 11 (5.19%) Telecoms
6 8 (3.77%) Advertising
7 5 (2.36%) Legal
7 5 (2.36%) Billing
8 1 (0.47%) Retail Banking
8 1 (0.47%) Manufacturing
8 1 (0.47%) Automotive
8 1 (0.47%) Pharmaceutical
8 1 (0.47%) Electronics
8 1 (0.47%) Multimedia
8 1 (0.47%) Games
8 1 (0.47%) Danish Language
8 1 (0.47%) Italian Language
8 1 (0.47%) Norwegian Language
8 1 (0.47%) Swedish Language
Job Titles
1 58 (27.36%) Analyst
2 29 (13.68%) Developer
3 27 (12.74%) Web Analyst
4 23 (10.85%) Consultant
5 16 (7.55%) Designer
6 13 (6.13%) Architect
7 11 (5.19%) Project Manager
7 11 (5.19%) Oracle Developer
7 11 (5.19%) Web Analytics Consultant
8 10 (4.72%) Data Analyst
9 9 (4.25%) Senior Designer
10 8 (3.77%) Junior
11 7 (3.30%) Business Analyst
11 7 (3.30%) Database Developer
11 7 (3.30%) Oracle Database Developer
11 7 (3.30%) Web Analytics Analyst
11 7 (3.30%) Marketing Consultant
11 7 (3.30%) Front-End Developer
12 6 (2.83%) E-Commerce Manager
13 5 (2.36%) Product Manager
Libraries, Frameworks & Software Standards
1 79 (37.26%) HTML
2 44 (20.75%) CSS
3 24 (11.32%) XML
4 20 (9.43%) .NET
5 19 (8.96%) ASP.NET
5 19 (8.96%) jQuery
5 19 (8.96%) HTML5
6 13 (6.13%) CSS3
7 12 (5.66%) REST
7 12 (5.66%) .NET Framework
7 12 (5.66%) Web Services
8 11 (5.19%) JSON
8 11 (5.19%) AngularJS
9 10 (4.72%) WebCenter
10 8 (3.77%) Backbone.js
11 7 (3.30%) Hibernate
11 7 (3.30%) Spring
11 7 (3.30%) Ajax
12 6 (2.83%) Middleware
13 5 (2.36%) Twitter Bootstrap
Miscellaneous
1 62 (29.25%) User Experience
2 37 (17.45%) Analytical Skills
3 20 (9.43%) Social Media
4 13 (6.13%) Visualisation
5 10 (4.72%) Statistics
6 9 (4.25%) Computer Science
7 8 (3.77%) Digital Media
8 7 (3.30%) Mobile App
9 5 (2.36%) Data Integration
9 5 (2.36%) Mathematics
9 5 (2.36%) W3C
10 4 (1.89%) Blackberry
10 4 (1.89%) Taxonomies
10 4 (1.89%) Web 2.0
10 4 (1.89%) Google Search Appliance
11 3 (1.42%) Algorithms
11 3 (1.42%) Enterprise Software
11 3 (1.42%) New Media
11 3 (1.42%) Management Information System
12 2 (0.94%) Replication
Operating Systems
1 8 (3.77%) Windows
2 5 (2.36%) Android
2 5 (2.36%) Apple iOS
3 4 (1.89%) Windows Phone
3 4 (1.89%) Windows Phone 7
4 3 (1.42%) Linux
Processes & Methodologies
1 212 (100.00%) Analytics
2 56 (26.42%) E-Commerce
2 56 (26.42%) Agile Software Development
3 54 (25.47%) SEO
4 29 (13.68%) Content Management
5 23 (10.85%) ETL
6 20 (9.43%) Project Management
7 19 (8.96%) SOA
7 19 (8.96%) SDLC
8 17 (8.02%) Workflow
9 16 (7.55%) Digital Marketing
10 14 (6.60%) Scrum
10 14 (6.60%) B2B
11 13 (6.13%) Service Management
11 13 (6.13%) Business Intelligence
11 13 (6.13%) MVC
11 13 (6.13%) Campaign Management
12 12 (5.66%) CRM
12 12 (5.66%) ITIL
12 12 (5.66%) Web Development
Programming Languages
1 54 (25.47%) JavaScript
2 36 (16.98%) SQL
3 24 (11.32%) Java
4 16 (7.55%) PL/SQL
5 12 (5.66%) VBScript
6 11 (5.19%) VB.NET
7 6 (2.83%) C#
8 5 (2.36%) Python
8 5 (2.36%) Scala
9 4 (1.89%) Ruby
9 4 (1.89%) Groovy
9 4 (1.89%) PHP
10 3 (1.42%) C
10 3 (1.42%) ActionScript
10 3 (1.42%) R
11 2 (0.94%) T-SQL
12 1 (0.47%) Objective-C
12 1 (0.47%) C++
12 1 (0.47%) Perl
Qualifications
1 22 (10.38%) Degree
2 7 (3.30%) Security Cleared
3 4 (1.89%) SC Cleared
4 1 (0.47%) BC Cleared
4 1 (0.47%) MCP
4 1 (0.47%) PhD
4 1 (0.47%) Microsoft Certification
4 1 (0.47%) MBA
Quality Assurance & Compliance
1 8 (3.77%) QA
Systems Management
1 6 (2.83%) Netcool
2 1 (0.47%) TeamSite
Vendors
1 73 (34.43%) Google
2 66 (31.13%) Adobe
3 32 (15.09%) Omniture
4 28 (13.21%) Oracle
5 18 (8.49%) Tableau
6 15 (7.08%) Sitecore
7 13 (6.13%) Eloqua
8 12 (5.66%) Business Objects
9 11 (5.19%) Aprimo
10 10 (4.72%) Endeca
11 9 (4.25%) Microsoft
12 7 (3.30%) SAP
13 6 (2.83%) BMC
13 6 (2.83%) TIBCO
13 6 (2.83%) Remedy
13 6 (2.83%) Infovista
13 6 (2.83%) Amdocs
13 6 (2.83%) Pega
14 5 (2.36%) Teradata
15 4 (1.89%) hybris
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