The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 1 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 May 2016
Same period 2015 Same period 2014
Web Analytics
Rank 604 516 516
Rank change year-on-year
-88 0
Contract jobs citing Web Analytics 60 131 106
As % of all contract IT jobs located in the UK 0.11% 0.23% 0.19%
As % of the Processes & Methodologies category 0.13% 0.29% 0.25%
Number of daily rates quoted 40 79 68
Median daily rate £400 £375 £400
Median daily rate % change year-on-year
+6.66% -6.25%
90% offered a daily rate of more than £290 £225 £300
10% offered a daily rate of more than £500 £530 £477
UK excluding London median daily rate £400 £350 £400
% change year-on-year
+14.28% -12.50%
Number of hourly rates quoted 0 0 3
Median hourly rate - - £38.80
UK excluding London median hourly rate - - £20.50

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
45575 44729 42342
As % of all contract IT jobs located in the UK 81.54% 78.84% 77.47%
Number of daily rates quoted 30101 27892 26461
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £551
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1047 1297 1209
Median hourly rate £35.00 £30.00 £30.00
Median hourly rate % change year-on-year
+16.66% -
90% offered a hourly rate of more than £13.00 £12.35 £12.50
10% offered a hourly rate of more than £49.82 £47.83 £50.00
UK excluding London median hourly rate £36.00 £30.50 £31.50
% change year-on-year
+18.03% -3.17%

Web Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 1 May 2016.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 28 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 1 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -78 55 £400 +10.34% 36
London -60 43 £400 - 19
City of London +33 5 £400 - 3
South East -20 5 £400 +68.42% 7
Edinburgh - 5 £405 -
Scotland - 5 £405 -
South West +1 3 £160 -54.28% 1
East Midlands -2 3 £450 +100.00%
Berkshire -7 3 £340 +51.95% 1
Newbury +11 2 £340 -
Hammersmith +2 2 £563 +60.71%
Leicestershire - 2 £450 -
Surrey - 2 £400 - 2
Somerset - 2 £148 -
Canary Wharf +2 1 £375 -
Nottinghamshire 0 1 £400 +60.00%
Bracknell -1 1 - - 1
Nottingham -4 1 £400 -
Leeds -4 1 £425 -22.72% 2
Yorkshire -5 1 £425 -22.72% 3
West Yorkshire -9 1 £425 -22.72% 3
Cardiff - 1 £405 -
Bristol - 1 £375 - 1
Bath - 1 £160 -
Leicester - 1 £450 -
Bromley - 1 £350 -
South Wales - 1 £405 -
Wales - 1 £405 -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 1 May 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Analytics.

1 165 (100.00%) Analytics
2 66 (40.00%) Marketing
3 57 (34.55%) Adobe
4 51 (30.91%) Google
5 48 (29.09%) Google Analytics
6 40 (24.24%) SEO
6 40 (24.24%) Agile Software Development
7 38 (23.03%) CMS
8 36 (21.82%) E-Commerce
9 35 (21.21%) User Experience
10 32 (19.39%) SQL
11 31 (18.79%) HTML
12 30 (18.18%) Adobe Analytics
13 27 (16.36%) CSS
14 25 (15.15%) Content Management
15 24 (14.55%) CRM
16 23 (13.94%) JavaScript
16 23 (13.94%) Omniture
16 23 (13.94%) Social Media
16 23 (13.94%) Analytical Skills
17 22 (13.33%) Tableau
18 21 (12.73%) Web Services
18 21 (12.73%) WebTrends
19 20 (12.12%) Finance
20 19 (11.52%) Java
20 19 (11.52%) Tag Management
21 18 (10.91%) Adobe Experience Manager
21 18 (10.91%) Digital Marketing
21 18 (10.91%) Degree
22 16 (9.70%) Business Intelligence

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (23.03%) CMS
2 18 (10.91%) Adobe Experience Manager
3 7 (4.24%) SAS
4 6 (3.64%) Drupal
5 4 (2.42%) Confluence
5 4 (2.42%) SharePoint
6 3 (1.82%) Apache
6 3 (1.82%) Sitecore CMS
6 3 (1.82%) WebSphere
7 2 (1.21%) Apache Solr
8 1 (0.61%) Community Server
8 1 (0.61%) Magnolia
8 1 (0.61%) MS Project Server
8 1 (0.61%) Node.js
8 1 (0.61%) Oracle Workflow
8 1 (0.61%) SharePoint 2013
8 1 (0.61%) Skype for Business
8 1 (0.61%) WebLogic
8 1 (0.61%) WebLogic Portal
Applications
1 14 (8.48%) MS Excel
2 9 (5.45%) Photoshop
3 8 (4.85%) MS PowerPoint
4 7 (4.24%) MS Office
5 4 (2.42%) OmniGraffle
6 3 (1.82%) Adobe Illustrator
7 2 (1.21%) MS Project
8 1 (0.61%) MS Visio
Business Applications
1 21 (12.73%) WebTrends
2 10 (6.06%) Unica
3 7 (4.24%) Radian6
4 6 (3.64%) Eloqua
5 3 (1.82%) Data Workbench
5 3 (1.82%) Dynamics CRM
6 2 (1.21%) SAP Oil and Gas
7 1 (0.61%) Oracle Retail
Cloud Services
1 48 (29.09%) Google Analytics
2 30 (18.18%) Adobe Analytics
3 4 (2.42%) AdWords
3 4 (2.42%) Google Tag Manager
4 3 (1.82%) Amazon AWS
4 3 (1.82%) Google Cloud Platform
5 2 (1.21%) Microsoft Azure
5 2 (1.21%) Office 365
6 1 (0.61%) Amazon S3
6 1 (0.61%) GitHub
6 1 (0.61%) Heroku
6 1 (0.61%) MailChimp
6 1 (0.61%) Pure360
6 1 (0.61%) Responsys
6 1 (0.61%) SaaS
6 1 (0.61%) SmartFocus
Communications & Networking
1 4 (2.42%) Internet
2 2 (1.21%) HTTP
3 1 (0.61%) Firewall
3 1 (0.61%) Intrusion Detection
Database & Business Intelligence
1 8 (4.85%) Big Data
1 8 (4.85%) Data Mining
1 8 (4.85%) NoSQL
2 7 (4.24%) MongoDB
3 4 (2.42%) Apache Hive
3 4 (2.42%) Hadoop
4 3 (1.82%) BigQuery
4 3 (1.82%) Data Warehouse
5 2 (1.21%) MySQL
5 2 (1.21%) Oracle Database
5 2 (1.21%) QlikView
5 2 (1.21%) Spotfire
5 2 (1.21%) SQL Server
6 1 (0.61%) Microsoft Power View
6 1 (0.61%) Oracle Database 11g
6 1 (0.61%) PostgreSQL
6 1 (0.61%) PowerPivot
6 1 (0.61%) Relational Database
6 1 (0.61%) SQL Server Integration Services
Development Applications
1 7 (4.24%) Git (software)
2 6 (3.64%) Grunt
3 5 (3.03%) Axure RP
4 4 (2.42%) Balsamiq Mockups
4 4 (2.42%) Dreamweaver
4 4 (2.42%) JIRA
5 2 (1.21%) Cucumber
5 2 (1.21%) Jenkins
5 2 (1.21%) Team Foundation Server
6 1 (0.61%) Gatling
6 1 (0.61%) Geb
6 1 (0.61%) Gradle
6 1 (0.61%) JUnit
6 1 (0.61%) Selenium
6 1 (0.61%) Spock
6 1 (0.61%) Subversion
General
1 66 (40.00%) Marketing
2 20 (12.12%) Finance
3 14 (8.48%) Retail
4 12 (7.27%) Banking
5 7 (4.24%) Telecoms
6 6 (3.64%) Games
6 6 (3.64%) Publishing
7 3 (1.82%) Advertising
7 3 (1.82%) Electronics
8 2 (1.21%) Law
8 2 (1.21%) Legal
8 2 (1.21%) Manufacturing
9 1 (0.61%) Billing
9 1 (0.61%) Dutch Language
9 1 (0.61%) Financial Institution
9 1 (0.61%) French Language
9 1 (0.61%) German Language
9 1 (0.61%) Korean Language
9 1 (0.61%) Multimedia
9 1 (0.61%) Retail Banking
Job Titles
1 46 (27.88%) Analyst
2 25 (15.15%) Web Analyst
3 21 (12.73%) Developer
4 17 (10.30%) Consultant
5 16 (9.70%) Designer
6 14 (8.48%) Digital Analyst
7 13 (7.88%) Web Consultant
8 12 (7.27%) Architect
8 12 (7.27%) Digital Designer
9 11 (6.67%) Web Analytics Consultant
10 10 (6.06%) Analytics Manager
10 10 (6.06%) Solutions Designer
10 10 (6.06%) Web Analytics Analyst
11 9 (5.45%) Business Analyst
11 9 (5.45%) Senior Manager
12 8 (4.85%) E-Commerce Designer
13 7 (4.24%) SEO Executive
13 7 (4.24%) Service Manager
13 7 (4.24%) Web Manager
14 6 (3.64%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 31 (18.79%) HTML
2 27 (16.36%) CSS
3 21 (12.73%) Web Services
4 15 (9.09%) jQuery
5 10 (6.06%) Middleware
6 9 (5.45%) HTML5
7 7 (4.24%) Ajax
8 6 (3.64%) RESTful
8 6 (3.64%) XML
9 5 (3.03%) JSON
9 5 (3.03%) LESS
10 4 (2.42%) .NET
10 4 (2.42%) AngularJS
10 4 (2.42%) J2EE
10 4 (2.42%) Sass
11 3 (1.82%) COM
11 3 (1.82%) Dojo
11 3 (1.82%) Flash
11 3 (1.82%) REST
11 3 (1.82%) Spring
Miscellaneous
1 35 (21.21%) User Experience
2 23 (13.94%) Analytical Skills
2 23 (13.94%) Social Media
3 10 (6.06%) Algorithms
3 10 (6.06%) Statistics
3 10 (6.06%) Visualisation
4 9 (5.45%) Mathematics
5 8 (4.85%) Computer Science
6 7 (4.24%) Management Information System
7 5 (3.03%) W3C
8 4 (2.42%) Economics
8 4 (2.42%) Taxonomies
9 3 (1.82%) Copywriting
10 2 (1.21%) Data Extraction
10 2 (1.21%) Data Structures
10 2 (1.21%) Digital Media
10 2 (1.21%) Mobile App
10 2 (1.21%) Online Banking
11 1 (0.61%) Graphic Design
11 1 (0.61%) Mobile Banking
Operating Systems
1 3 (1.82%) Android
1 3 (1.82%) Linux
2 1 (0.61%) Apple iOS
2 1 (0.61%) Windows
2 1 (0.61%) Windows 10
2 1 (0.61%) Windows Server 2012
Processes & Methodologies
1 165 (100.00%) Analytics
2 40 (24.24%) Agile Software Development
2 40 (24.24%) SEO
3 36 (21.82%) E-Commerce
4 25 (15.15%) Content Management
5 24 (14.55%) CRM
6 19 (11.52%) Tag Management
7 18 (10.91%) Digital Marketing
8 16 (9.70%) Business Intelligence
8 16 (9.70%) Data Analysis
9 15 (9.09%) Web Development
10 12 (7.27%) Data Analytics
10 12 (7.27%) Data Modelling
11 11 (6.67%) Scrum
12 9 (5.45%) Digital Analytics
12 9 (5.45%) Online Marketing
12 9 (5.45%) Stakeholder Management
13 8 (4.85%) Statistical Analysis
13 8 (4.85%) Use Case
14 7 (4.24%) Service Delivery
Programming Languages
1 32 (19.39%) SQL
2 23 (13.94%) JavaScript
3 19 (11.52%) Java
4 7 (4.24%) Python
5 5 (3.03%) VBA
6 4 (2.42%) PHP
7 3 (1.82%) C#
8 2 (1.21%) ActionScript
8 2 (1.21%) R
8 2 (1.21%) VB
9 1 (0.61%) ActionScript 2.0
9 1 (0.61%) Groovy
9 1 (0.61%) PL/SQL
9 1 (0.61%) Ruby
9 1 (0.61%) Scala
Qualifications
1 18 (10.91%) Degree
2 5 (3.03%) Security Cleared
3 3 (1.82%) SC Cleared
4 1 (0.61%) MCP
4 1 (0.61%) Microsoft Certification
Quality Assurance & Compliance
1 8 (4.85%) QA
2 3 (1.82%) Disclosure Scotland
3 2 (1.21%) Data Quality
System Software
1 2 (1.21%) Varnish
Systems Management
1 7 (4.24%) ZABBIX
2 1 (0.61%) Ganglia
2 1 (0.61%) Nagios
2 1 (0.61%) Opscode Chef
2 1 (0.61%) Puppet
Vendors
1 57 (34.55%) Adobe
2 51 (30.91%) Google
3 23 (13.94%) Omniture
4 22 (13.33%) Tableau
5 13 (7.88%) Microsoft
6 12 (7.27%) Salesforce.com
7 7 (4.24%) Coremetrics
7 7 (4.24%) IBM
7 7 (4.24%) Optimizely
8 6 (3.64%) Sitecore
9 4 (2.42%) Oracle
10 3 (1.82%) Atlassian
10 3 (1.82%) Salesforce Marketing Cloud
11 2 (1.21%) DoubleClick
11 2 (1.21%) Facebook
11 2 (1.21%) Marketo
11 2 (1.21%) MicroStrategy
11 2 (1.21%) SAP
11 2 (1.21%) Teradata
11 2 (1.21%) Zend
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