The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 23 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Jan 2017
Same period 2016 Same period 2015
Web Analytics
UK
Rank 459 524 519
Rank change year-on-year
+65 -5
Contract jobs citing Web Analytics 128 106 88
As % of all contract IT jobs located in the UK 0.29% 0.21% 0.17%
As % of the Processes & Methodologies category 0.35% 0.26% 0.22%
Number of daily rates quoted 81 83 61
Median daily rate £413 £375 £325
Median daily rate % change year-on-year
+10.00% +15.38%
90% offered a daily rate of more than £300 £238 £263
10% offered a daily rate of more than £575 £500 £463
UK excluding London median daily rate £353 £400 £356
% change year-on-year
-11.87% +12.28%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £14.00
UK excluding London median hourly rate - - £14.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
36868 40843 39798
As % of all contract IT jobs located in the UK 82.19% 81.72% 78.47%
Number of daily rates quoted 24443 26520 25648
Median daily rate £450 £425 £420
Median daily rate % change year-on-year
+5.88% +1.19%
90% offered a daily rate of more than £300 £290 £282
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £405 £400 £390
% change year-on-year
+1.25% +2.56%
Number of hourly rates quoted 930 1195 1050
Median hourly rate £34.50 £38.50 £25.00
Median hourly rate % change year-on-year
-10.38% +54.00%
90% offered a hourly rate of more than £12.50 £13.00 £12.00
10% offered a hourly rate of more than £52.17 £55.00 £47.50
UK excluding London median hourly rate £35.00 £40.00 £26.00
% change year-on-year
-12.50% +53.84%

Web Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 23 January 2017.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 29 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 23 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +55 126 £413 +10.00% 55
London +11 72 £450 +20.00% 33
South East +32 28 £373 -13.87% 7
Kent - 20 £353 - 4
West Midlands -4 7 £325 -3.70% 3
North West +30 6 £463 +105.55% 2
West Yorkshire +19 6 £338 -10.00% 3
Yorkshire +14 6 £338 -10.00% 3
City of London 0 6 £350 +27.27% 10
Berkshire +21 5 £550 +214.28% 1
South West +3 5 £338 -3.57% 2
Leeds +13 4 £338 -10.00%
Reading +11 3 £550 - 1
Folkestone - 3 £350 - 2
Scotland +24 2 - - 2
Manchester +11 2 £575 +155.55% 1
North East - 2 - -
Hampshire +10 1 £450 -18.18% 2
Milton Keynes +4 1 £463 -
Buckinghamshire -2 1 £463 -
Devon - 1 - -
Merseyside - 1 - -
Oxford - 1 £438 -
Paisley - 1 - -
Plymouth - 1 - -
Glasgow - 1 - - 1
Liverpool - 1 - -
Oxfordshire - 1 £438 -
Renfrewshire - 1 - -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 23 January 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Analytics.

1 302 (100.00%) Analytics
2 192 (63.58%) Marketing
3 131 (43.38%) Business Intelligence
4 114 (37.75%) Big Data
5 112 (37.09%) Credit Risk
6 103 (34.11%) SQL
7 95 (31.46%) Google
8 80 (26.49%) Degree
9 79 (26.16%) Google Analytics
10 77 (25.50%) Analytical Skills
11 75 (24.83%) Agile Software Development
12 68 (22.52%) User Experience
13 62 (20.53%) Adobe
14 48 (15.89%) Finance
14 48 (15.89%) SAS
15 47 (15.56%) Python
16 46 (15.23%) E-Commerce
16 46 (15.23%) JavaScript
17 45 (14.90%) Stakeholder Management
18 42 (13.91%) HTML
19 40 (13.25%) R
20 38 (12.58%) Statistics
21 36 (11.92%) Retail
21 36 (11.92%) Adobe Analytics
22 34 (11.26%) Hadoop
23 33 (10.93%) Linux
24 32 (10.60%) Data Analysis
24 32 (10.60%) Visualisation
25 31 (10.26%) Apache Spark
26 29 (9.60%) Java

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 48 (15.89%) SAS
2 31 (10.26%) Apache Spark
3 20 (6.62%) CMS
4 8 (2.65%) Confluence
5 4 (1.32%) Apache
5 4 (1.32%) Drupal
5 4 (1.32%) Elasticsearch
6 3 (0.99%) nginx
7 2 (0.66%) Adobe Experience Manager
7 2 (0.66%) SharePoint
8 1 (0.33%) IIS
8 1 (0.33%) Sitecore CMS
8 1 (0.33%) Tomcat
8 1 (0.33%) WebSphere
Applications
1 19 (6.29%) MS Excel
2 9 (2.98%) SPSS
3 7 (2.32%) MS Office
3 7 (2.32%) MS PowerPoint
4 4 (1.32%) Photoshop
5 3 (0.99%) Adobe Creative Suite
6 2 (0.66%) Adobe Illustrator
7 1 (0.33%) EViews
7 1 (0.33%) MS Visio
7 1 (0.33%) Spreadsheet
7 1 (0.33%) Weka
Business Applications
1 16 (5.30%) Adobe Campaign
2 11 (3.64%) WebTrends
3 4 (1.32%) Sprinklr
4 3 (0.99%) FastStats
5 2 (0.66%) Radian6
5 2 (0.66%) SessionCam
5 2 (0.66%) Unica
6 1 (0.33%) Oracle BPM
6 1 (0.33%) SAP Oil and Gas
Cloud Services
1 79 (26.16%) Google Analytics
2 36 (11.92%) Adobe Analytics
3 27 (8.94%) Google Tag Manager
4 13 (4.30%) GitHub
5 8 (2.65%) Amazon AWS
6 4 (1.32%) Adobe Creative Cloud
7 3 (0.99%) Microsoft Azure
8 2 (0.66%) SmartFocus
9 1 (0.33%) Basecamp
9 1 (0.33%) Cloud Computing
9 1 (0.33%) Google Cloud Platform
9 1 (0.33%) SaaS
Communications & Networking
1 15 (4.97%) HTTP
1 15 (4.97%) Kerberos
1 15 (4.97%) LDAP
2 7 (2.32%) Internet
3 4 (1.32%) Firewall
4 1 (0.33%) HTTPS
4 1 (0.33%) Intranet
4 1 (0.33%) SSL
Database & Business Intelligence
1 114 (37.75%) Big Data
2 34 (11.26%) Hadoop
3 23 (7.62%) Base SAS
4 22 (7.28%) Data Warehouse
5 16 (5.30%) Apache Hive
6 12 (3.97%) QlikView
6 12 (3.97%) SAS Enterprise Guide
7 10 (3.31%) NoSQL
8 9 (2.98%) HBase
8 9 (2.98%) Relational Database
8 9 (2.98%) SQL Server
9 8 (2.65%) MS Access
10 7 (2.32%) BusinessObjects
11 6 (1.99%) MySQL
12 5 (1.66%) Data Mining
12 5 (1.66%) SQL Server Reporting Services
13 4 (1.32%) Mixpanel
13 4 (1.32%) Qlik Sense
13 4 (1.32%) RDBMS
14 3 (0.99%) SAS Visual Analytics
Development Applications
1 25 (8.28%) Jenkins
2 21 (6.95%) Git (software)
3 13 (4.30%) Maven
4 10 (3.31%) JIRA
5 8 (2.65%) Selenium
6 5 (1.66%) Axure RP
6 5 (1.66%) Talend Open Studio
7 3 (0.99%) Hudson
7 3 (0.99%) PHPUnit
7 3 (0.99%) Subversion
8 2 (0.66%) Artifactory
8 2 (0.66%) Bower
8 2 (0.66%) Capybara
8 2 (0.66%) Cucumber
8 2 (0.66%) Gerrit
8 2 (0.66%) Grunt
8 2 (0.66%) TeamCity
8 2 (0.66%) WebDriver
9 1 (0.33%) Balsamiq Mockups
9 1 (0.33%) JProfiler
General
1 192 (63.58%) Marketing
2 48 (15.89%) Finance
3 36 (11.92%) Retail
4 22 (7.28%) Publishing
5 21 (6.95%) Telecoms
6 11 (3.64%) Banking
7 7 (2.32%) Legal
8 6 (1.99%) Games
8 6 (1.99%) Pharmaceutical
9 2 (0.66%) Advertising
9 2 (0.66%) Electronics
9 2 (0.66%) German Language
9 2 (0.66%) Law
10 1 (0.33%) Automotive
10 1 (0.33%) Investment Banking
10 1 (0.33%) Manufacturing
10 1 (0.33%) Multimedia
10 1 (0.33%) Retail Banking
Job Titles
1 70 (23.18%) Analyst
2 27 (8.94%) Developer
3 26 (8.61%) Analytics Manager
4 21 (6.95%) Web Analyst
5 20 (6.62%) Consultant
6 16 (5.30%) DevOps Engineer
6 16 (5.30%) Hadoop Engineer
6 16 (5.30%) Web Engineer
7 15 (4.97%) Digital Analyst
8 14 (4.64%) Digital Analytics Manager
9 13 (4.30%) Big Data Engineer
9 13 (4.30%) Data Analyst
10 12 (3.97%) Architect
10 12 (3.97%) User Researcher
10 12 (3.97%) Web Manager
11 11 (3.64%) Web Analytics Manager
12 10 (3.31%) Google Analytics Analyst
12 10 (3.31%) Product Manager
12 10 (3.31%) Project Manager
13 9 (2.98%) Data Architect
Libraries, Frameworks & Software Standards
1 42 (13.91%) HTML
2 23 (7.62%) CSS
3 19 (6.29%) jQuery
4 16 (5.30%) Regular Expression
5 11 (3.64%) XML
6 9 (2.98%) HTML5
7 7 (2.32%) AngularJS
7 7 (2.32%) REST
8 6 (1.99%) CSS3
9 5 (1.66%) Ajax
9 5 (1.66%) Web Services
10 4 (1.32%) .NET
10 4 (1.32%) LESS
10 4 (1.32%) Sass
10 4 (1.32%) SOAP
11 3 (0.99%) ADO
11 3 (0.99%) ASP.NET
11 3 (0.99%) JSON
11 3 (0.99%) Twitter Bootstrap
11 3 (0.99%) XSLT
Miscellaneous
1 112 (37.09%) Credit Risk
2 77 (25.50%) Analytical Skills
3 68 (22.52%) User Experience
4 38 (12.58%) Statistics
5 32 (10.60%) Visualisation
6 23 (7.62%) Social Media
7 19 (6.29%) Algorithms
8 18 (5.96%) Mathematics
9 15 (4.97%) Computer Science
10 12 (3.97%) Digital Media
10 12 (3.97%) FMCG
10 12 (3.97%) Mobile App
11 11 (3.64%) Psychology
12 5 (1.66%) Data Extraction
12 5 (1.66%) Data Integration
12 5 (1.66%) Economics
12 5 (1.66%) Physics
13 4 (1.32%) Taxonomies
14 3 (0.99%) Animation
14 3 (0.99%) Graphic Design
Operating Systems
1 33 (10.93%) Linux
2 18 (5.96%) Unix
3 2 (0.66%) Ubuntu
3 2 (0.66%) Windows
4 1 (0.33%) Windows Server
4 1 (0.33%) Windows Server 2008
Processes & Methodologies
1 302 (100.00%) Analytics
2 131 (43.38%) Business Intelligence
3 75 (24.83%) Agile Software Development
4 46 (15.23%) E-Commerce
5 45 (14.90%) Stakeholder Management
6 32 (10.60%) Data Analysis
7 27 (8.94%) SEO
8 26 (8.61%) Digital Marketing
8 26 (8.61%) Machine Learning
9 24 (7.95%) Project Management
10 23 (7.62%) Continuous Integration
10 23 (7.62%) ETL
11 20 (6.62%) DevOps
11 20 (6.62%) Digital Analytics
11 20 (6.62%) Tag Management
12 19 (6.29%) Usability Testing
13 18 (5.96%) Statistical Analysis
14 17 (5.63%) Data Visualisation
15 16 (5.30%) Business Analysis
15 16 (5.30%) Migration
Programming Languages
1 103 (34.11%) SQL
2 47 (15.56%) Python
3 46 (15.23%) JavaScript
4 40 (13.25%) R
5 29 (9.60%) Java
6 26 (8.61%) Scala
7 14 (4.64%) C++
8 13 (4.30%) Bash Shell
9 9 (2.98%) PHP
10 5 (1.66%) C#
11 4 (1.32%) C
11 4 (1.32%) VB
12 3 (0.99%) Go
13 2 (0.66%) Erlang
13 2 (0.66%) MATLAB
13 2 (0.66%) Ruby
14 1 (0.33%) PL/SQL
14 1 (0.33%) Shell Script
14 1 (0.33%) T-SQL
14 1 (0.33%) VBA
Qualifications
1 80 (26.49%) Degree
2 5 (1.66%) PhD
2 5 (1.66%) Security Cleared
3 2 (0.66%) BPSS Clearance
3 2 (0.66%) PRINCE2 Certification
3 2 (0.66%) SC Cleared
Quality Assurance & Compliance
1 16 (5.30%) QA
2 13 (4.30%) Data Quality
3 6 (1.99%) Disclosure Scotland
4 3 (0.99%) Actionable Recommendations
5 2 (0.66%) WCAG
System Software
1 3 (0.99%) Docker
2 2 (0.66%) vCloud
2 2 (0.66%) Virtual Machines
3 1 (0.33%) Active Directory
3 1 (0.33%) Apache Flume
3 1 (0.33%) HDFS
3 1 (0.33%) VMware Infrastructure
Systems Management
1 17 (5.63%) Ansible
2 15 (4.97%) Opscode Chef
3 13 (4.30%) Puppet
4 3 (0.99%) Kibana
4 3 (0.99%) logstash
5 2 (0.66%) Grafana
5 2 (0.66%) Mesos
5 2 (0.66%) ZABBIX
Vendors
1 95 (31.46%) Google
2 62 (20.53%) Adobe
3 27 (8.94%) Tableau
4 26 (8.61%) Omniture
5 15 (4.97%) Cognos
5 15 (4.97%) Oracle
6 13 (4.30%) Hortonworks
7 12 (3.97%) Microsoft
8 9 (2.98%) DoubleClick
8 9 (2.98%) Informatica
8 9 (2.98%) Optimizely
9 8 (2.65%) MicroStrategy
10 7 (2.32%) Ab Initio
10 7 (2.32%) Coremetrics
11 5 (1.66%) Talend
11 5 (1.66%) Teradata
12 4 (1.32%) Brandwatch
13 3 (0.99%) Brio
13 3 (0.99%) Sitecore
13 3 (0.99%) Tealeaf
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Rate: £400 - £450 per day + experience dependant
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South West
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Rate: £200 - £260 per day
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West Yorkshire
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Rate: £350 - £425 per day
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South East London
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