The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Web Analytics
Rank 474 461 434
Rank change year-on-year
-13 -27
Contract jobs citing Web Analytics 118 110 127
As % of all contract IT jobs located in the UK 0.22% 0.21% 0.26%
As % of the Processes & Methodologies category 0.29% 0.29% 0.36%
Number of daily rates quoted 84 51 77
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£359 £400 £300
Average daily rate % change year-on-year
-10.31% +33.33%
90% offered a daily rate of more than £275 £250 £200
10% offered a daily rate of more than £465 £450 £500
UK excluding London average daily rate £363 £320 £250
% change year-on-year
+13.28% +28.00%
Number of hourly rates quoted 1 1 0
Average hourly rate £14.00 £14.37 -
Average hourly rate % change year-on-year
-2.57% -
UK excluding London average hourly rate £14.00 £14.37 -
% change year-on-year
-2.57% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40533 37796 34894
As % of all contract IT jobs located in the UK 74.73% 73.83% 71.60%
Number of daily rates quoted 26554 23240 20514
Average daily rate £423 £400 £400
Average daily rate % change year-on-year
+5.62% -
90% offered a daily rate of more than £280 £270 £270
10% offered a daily rate of more than £580 £575 £575
UK excluding London average daily rate £388 £370 £365
% change year-on-year
+4.72% +1.36%
Number of hourly rates quoted 1096 1172 1415
Average hourly rate £24.00 £26.00 £30.00
Average hourly rate % change year-on-year
-7.69% -13.33%
90% offered a hourly rate of more than £11.50 £12.50 £12.50
10% offered a hourly rate of more than £47.50 £45.00 £45.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 24 December 2014.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -20 111 £360 -10.00% 42
London +8 55 £350 -12.50% 20
South East -12 41 £375 +20.96% 7
City of London +17 18 £340 -12.25% 4
Berkshire +3 16 £308 -0.80% 4
Buckinghamshire -10 11 £375 -11.24%
Oxfordshire -13 6 £425 +70.00%
South West -22 6 £288 +43.75% 2
Maidenhead +3 5 £300 -
Surrey -2 5 £379 -10.88% 2
Milton Keynes -9 5 £400 -4.76%
Reading +17 4 £621 - 2
Scotland -11 4 - - 1
Edinburgh -15 4 - - 1
Oxford -19 4 - -
Slough - 4 £308 -
North West -8 3 £300 -29.41% 1
West Midlands -10 3 £275 -11.29% 3
Wales - 3 £350 -
South Wales - 3 £350 -
Cardiff - 3 £350 -
East of England -15 2 £358 -20.55% 3
Abingdon - 2 £425 -
Staines - 2 £467 - 1
Cambridgeshire - 2 £358 - 2
Devon - 2 - -
Guildford -10 1 £433 -
Manchester - 1 £275 - 1
Bracknell - 1 - - 1
Bristol - 1 £375 -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 24 December 2014, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 206 (100.00%) Analytics
2 83 (40.29%) Marketing
3 59 (28.64%) Agile Software Development
4 58 (28.16%) Google
5 57 (27.67%) Google Analytics
6 53 (25.73%) Adobe
7 40 (19.42%) HTML
8 38 (18.45%) Omniture
9 37 (17.96%) JavaScript
9 37 (17.96%) Analytical Skills
10 35 (16.99%) SQL
10 35 (16.99%) Finance
11 28 (13.59%) SEO
11 28 (13.59%) E-Commerce
12 27 (13.11%) Visualisation
12 27 (13.11%) User Experience
13 26 (12.62%) Scrum
14 25 (12.14%) Data Analysis
14 25 (12.14%) Social Media
15 23 (11.17%) Retail
15 23 (11.17%) Project Management
15 23 (11.17%) Business Intelligence
15 23 (11.17%) Java
16 22 (10.68%) CSS
16 22 (10.68%) WebTrends
17 21 (10.19%) Degree
17 21 (10.19%) Digital Marketing
18 19 (9.22%) Data Warehouse
19 18 (8.74%) Microsoft
20 17 (8.25%) MS Excel

Web Analytics
Top Related IT Skills by Category

For the 6 months to 24 December 2014, IT contractor jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 12 (5.83%) CMS
2 11 (5.34%) Adobe CQ
3 10 (4.85%) SAS
4 6 (2.91%) IIS
5 5 (2.43%) SharePoint
6 3 (1.46%) TeamSite
6 3 (1.46%) Node.js
7 2 (0.97%) Apache
7 2 (0.97%) Sitecore CMS
8 1 (0.49%) Drupal
Applications
1 17 (8.25%) MS Excel
2 12 (5.83%) MS PowerPoint
3 11 (5.34%) SPSS
4 6 (2.91%) Photoshop
5 4 (1.94%) MS Visio
6 2 (0.97%) Fireworks
6 2 (0.97%) Adobe Illustrator
6 2 (0.97%) PowerPivot
7 1 (0.49%) InDesign
7 1 (0.49%) MS Office
Business Applications
1 57 (27.67%) Google Analytics
2 22 (10.68%) WebTrends
3 17 (8.25%) SiteCatalyst
4 6 (2.91%) Optimost
5 2 (0.97%) Radian6
6 1 (0.49%) Summit
6 1 (0.49%) Dynamics CRM
6 1 (0.49%) Cognos Business Intelligence
6 1 (0.49%) Tridion
Cloud Services
1 3 (1.46%) SaaS
2 2 (0.97%) Cloud Computing
3 1 (0.49%) Microsoft Azure
3 1 (0.49%) Responsys
Communications & Networking
1 7 (3.40%) HTTP
2 6 (2.91%) Internet
3 5 (2.43%) Intranet
4 1 (0.49%) DNS
Database & Business Intelligence
1 19 (9.22%) Data Warehouse
2 11 (5.34%) SQL Server
3 8 (3.88%) Data Mining
4 7 (3.40%) NoSQL
5 6 (2.91%) Big Data
6 5 (2.43%) MongoDB
7 4 (1.94%) SQL Server Integration Services
8 3 (1.46%) Spotfire
8 3 (1.46%) PostgreSQL
8 3 (1.46%) CloverETL
9 2 (0.97%) Relational Database
9 2 (0.97%) SQL Server Reporting Services
9 2 (0.97%) SQLPlus
9 2 (0.97%) IDOL
9 2 (0.97%) SQL Server Analysis Services
9 2 (0.97%) Apache Cassandra
9 2 (0.97%) Business Intelligence Development Studio
10 1 (0.49%) SQL Server 2008
10 1 (0.49%) Hadoop
10 1 (0.49%) Oracle Database 11g
Development Applications
1 9 (4.37%) JIRA
2 4 (1.94%) Axure RP
2 4 (1.94%) Grunt
3 2 (0.97%) Appcelerator Titanium
3 2 (0.97%) Dreamweaver
4 1 (0.49%) Subversion
4 1 (0.49%) Git (software)
4 1 (0.49%) Balsamiq Mockups
4 1 (0.49%) Visual Studio
General
1 83 (40.29%) Marketing
2 35 (16.99%) Finance
3 23 (11.17%) Retail
4 11 (5.34%) Banking
5 9 (4.37%) Publishing
6 5 (2.43%) Games
6 5 (2.43%) Telecoms
7 4 (1.94%) Legal
8 3 (1.46%) Advertising
8 3 (1.46%) Automotive
9 2 (0.97%) Pharmaceutical
9 2 (0.97%) Retail Banking
9 2 (0.97%) Portuguese Language
9 2 (0.97%) Spanish Language
10 1 (0.49%) Swedish Language
10 1 (0.49%) Danish Language
10 1 (0.49%) Dutch Language
10 1 (0.49%) French Language
10 1 (0.49%) Italian Language
10 1 (0.49%) Japanese Language
Job Titles
1 77 (37.38%) Analyst
2 30 (14.56%) Business Analyst
3 27 (13.11%) Web Analyst
4 22 (10.68%) Developer
5 20 (9.71%) Architect
6 15 (7.28%) Project Manager
7 14 (6.80%) Consultant
7 14 (6.80%) Data Analyst
8 12 (5.83%) Solutions Architect
9 11 (5.34%) Designer
10 10 (4.85%) Product Manager
11 9 (4.37%) Web Manager
12 8 (3.88%) Agile Business Analyst
12 8 (3.88%) Digital Architect
12 8 (3.88%) Digital Solutions Architect
13 7 (3.40%) Front-End Developer
13 7 (3.40%) Web Designer
14 6 (2.91%) Web Developer
14 6 (2.91%) Senior Analyst
14 6 (2.91%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 40 (19.42%) HTML
2 22 (10.68%) CSS
3 15 (7.28%) jQuery
4 14 (6.80%) HTML5
5 12 (5.83%) .NET
6 8 (3.88%) Web Services
6 8 (3.88%) CSS3
6 8 (3.88%) RESTful
7 6 (2.91%) JSR 170
7 6 (2.91%) REST
7 6 (2.91%) Regular Expression
7 6 (2.91%) Apache Sling
7 6 (2.91%) XML
7 6 (2.91%) J2EE
7 6 (2.91%) .NET Framework
8 5 (2.43%) JSP
8 5 (2.43%) ASP.NET
8 5 (2.43%) Sass
8 5 (2.43%) Ajax
9 4 (1.94%) Backbone.js
Miscellaneous
1 37 (17.96%) Analytical Skills
2 27 (13.11%) User Experience
2 27 (13.11%) Visualisation
3 25 (12.14%) Social Media
4 7 (3.40%) Data Structures
4 7 (3.40%) Web 2.0
5 5 (2.43%) Mobile App
5 5 (2.43%) Digital Media
6 4 (1.94%) Open Source
6 4 (1.94%) Taxonomies
6 4 (1.94%) Computer Science
7 3 (1.46%) Clustering
7 3 (1.46%) Algorithms
8 2 (0.97%) Data Integration
8 2 (0.97%) Graphic Design
8 2 (0.97%) New Media
8 2 (0.97%) Tandem
8 2 (0.97%) W3C
8 2 (0.97%) Management Information System
8 2 (0.97%) Grid Computing
Operating Systems
1 7 (3.40%) Apple iOS
2 6 (2.91%) Windows
2 6 (2.91%) Android
3 5 (2.43%) Windows Server 2008
3 5 (2.43%) Windows XP
3 5 (2.43%) Windows Server 2003
4 1 (0.49%) webOS
Processes & Methodologies
1 206 (100.00%) Analytics
2 59 (28.64%) Agile Software Development
3 28 (13.59%) SEO
3 28 (13.59%) E-Commerce
4 26 (12.62%) Scrum
5 25 (12.14%) Data Analysis
6 23 (11.17%) Project Management
6 23 (11.17%) Business Intelligence
7 21 (10.19%) Digital Marketing
8 17 (8.25%) SOA
9 16 (7.77%) Business Analysis
10 15 (7.28%) Content Management
11 13 (6.31%) CRM
12 11 (5.34%) Stakeholder Management
12 11 (5.34%) Online Marketing
13 10 (4.85%) User Stories
14 9 (4.37%) EAI
14 9 (4.37%) Service Delivery
14 9 (4.37%) TDD
15 8 (3.88%) TOGAF
Programming Languages
1 37 (17.96%) JavaScript
2 35 (16.99%) SQL
3 23 (11.17%) Java
4 7 (3.40%) Groovy
5 5 (2.43%) Scala
5 5 (2.43%) T-SQL
5 5 (2.43%) PHP
6 4 (1.94%) Ruby
7 3 (1.46%) VBA
7 3 (1.46%) Bash Shell
7 3 (1.46%) Perl
8 2 (0.97%) PL/SQL
8 2 (0.97%) Python
9 1 (0.49%) Shell Script
9 1 (0.49%) R
9 1 (0.49%) Data Analysis Expressions (DAX)
9 1 (0.49%) VB
9 1 (0.49%) C
9 1 (0.49%) C#
Qualifications
1 21 (10.19%) Degree
2 13 (6.31%) Security Cleared
3 8 (3.88%) SC Cleared
Quality Assurance & Compliance
1 4 (1.94%) QA
2 1 (0.49%) ISO 9001
2 1 (0.49%) ISO 14001
System Software
1 5 (2.43%) Active Directory
2 2 (0.97%) Docker
Systems Management
1 2 (0.97%) Ansible
Vendors
1 58 (28.16%) Google
2 53 (25.73%) Adobe
3 38 (18.45%) Omniture
4 18 (8.74%) Microsoft
5 11 (5.34%) DoubleClick
6 10 (4.85%) Tableau
7 8 (3.88%) Coremetrics
8 6 (2.91%) Sysomos
8 6 (2.91%) Maxymiser
8 6 (2.91%) ClickTale
9 5 (2.43%) Unica
9 5 (2.43%) Salesforce.com
10 4 (1.94%) IBM
10 4 (1.94%) Business Objects
10 4 (1.94%) Splunk
11 3 (1.46%) Oracle
12 2 (0.97%) Cognos
12 2 (0.97%) Sitecore
12 2 (0.97%) Appcelerator
12 2 (0.97%) ServiceNow
London
Energize Recruitment Solutions Ltd
Rate: £550 - £700 per day
Posted: 4 days ago
Gloucestershire
Computer Futures
Rate: £350 - £400 per day + competitive
Posted: 15 days ago
City of London
Computer Futures
Rate: £350 - £450 per day + competitive
Posted: 19 days ago
South West England
Computer Futures
Rate: £400 - £450 per day + competitive
Posted: 23 days ago