The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 9 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
9 Dec 2016
Same period 2015 Same period 2014
Web Analytics
Rank 452 527 514
Rank change year-on-year
+75 -13
Contract jobs citing Web Analytics 170 118 123
As % of all contract IT jobs located in the UK 0.34% 0.21% 0.22%
As % of the Processes & Methodologies category 0.42% 0.26% 0.28%
Number of daily rates quoted 107 83 90
Median daily rate £450 £400 £375
Median daily rate % change year-on-year
+12.50% +6.66%
90% offered a daily rate of more than £278 £229 £288
10% offered a daily rate of more than £580 £500 £475
UK excluding London median daily rate £438 £400 £369
% change year-on-year
+9.37% +8.47%
Number of hourly rates quoted 0 1 0
Median hourly rate - £36.00 -
UK excluding London median hourly rate - £36.00 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40912 44753 43508
As % of all contract IT jobs located in the UK 82.54% 81.19% 77.14%
Number of daily rates quoted 27248 29020 28335
Median daily rate £450 £425 £420
Median daily rate % change year-on-year
+5.88% +1.19%
90% offered a daily rate of more than £300 £297 £275
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 1078 1335 1207
Median hourly rate £29.50 £30.15 £25.00
Median hourly rate % change year-on-year
-2.15% +20.60%
90% offered a hourly rate of more than £12.50 £12.35 £11.75
10% offered a hourly rate of more than £50.00 £50.00 £47.50
UK excluding London median hourly rate £30.25 £34.00 £25.00
% change year-on-year
-11.02% +36.00%

Web Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 9 December 2016.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 9 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +60 168 £450 +12.50% 57
London +57 114 £450 +20.00% 33
West Midlands +7 20 £475 +35.71% 2
South East +15 15 £406 -3.27% 7
City of London +5 12 £424 -25.04% 6
Coventry +5 11 £518 +29.37% 1
Berkshire +6 9 £325 +85.71%
North West +10 7 £463 +105.55% 4
West Yorkshire +26 4 £318 -15.33% 7
Yorkshire +19 4 £318 -18.06% 8
Leeds +21 3 £318 -15.33% 5
South West +4 3 £325 -13.33% 2
East Midlands - 3 £400 - 1
Milton Keynes +19 2 £419 -
Scotland +10 2 - - 1
Buckinghamshire +9 2 £419 +69.19%
Bracknell +5 2 £325 +85.71%
Manchester -2 2 £200 -11.11% 2
North East -24 2 - -
Oxfordshire - 2 £438 -
Leicestershire - 2 £400 -
Maidenhead - 2 - -
Leicester - 2 £400 -
Oxford - 2 £438 -
Hampshire +21 1 £450 -18.18% 5
East Sussex +11 1 £250 -
Brighton +6 1 £250 -
Bristol +1 1 £325 -28.25%
Birmingham -5 1 £313 -10.71% 1
Glasgow - 1 - -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 9 December 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Analytics.

1 318 (100.00%) Analytics
2 189 (59.43%) Marketing
3 142 (44.65%) Business Intelligence
4 124 (38.99%) Big Data
5 121 (38.05%) Credit Risk
5 121 (38.05%) SQL
6 92 (28.93%) Degree
7 83 (26.10%) Analytical Skills
8 81 (25.47%) Google
8 81 (25.47%) Agile Software Development
9 79 (24.84%) Google Analytics
10 73 (22.96%) User Experience
11 59 (18.55%) SAS
12 54 (16.98%) Adobe
13 51 (16.04%) Stakeholder Management
14 50 (15.72%) Python
15 48 (15.09%) Finance
16 46 (14.47%) R
17 44 (13.84%) HTML
18 42 (13.21%) JavaScript
18 42 (13.21%) Statistics
18 42 (13.21%) Adobe Analytics
19 40 (12.58%) Retail
19 40 (12.58%) Data Analysis
20 37 (11.64%) E-Commerce
20 37 (11.64%) SEO
20 37 (11.64%) Hadoop
21 36 (11.32%) Visualisation
22 34 (10.69%) Tableau
23 32 (10.06%) Machine Learning

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 59 (18.55%) SAS
2 29 (9.12%) Apache Spark
3 24 (7.55%) CMS
4 9 (2.83%) Confluence
5 6 (1.89%) Apache
6 5 (1.57%) Drupal
7 4 (1.26%) Elasticsearch
8 3 (0.94%) Adobe Experience Manager
8 3 (0.94%) nginx
8 3 (0.94%) SharePoint
9 2 (0.63%) Sitecore CMS
9 2 (0.63%) Tomcat
10 1 (0.31%) Apache Pig
10 1 (0.31%) IIS
10 1 (0.31%) SharePoint 2013
10 1 (0.31%) WebSphere
10 1 (0.31%) WordPress
Applications
1 15 (4.72%) SPSS
2 14 (4.40%) MS Excel
2 14 (4.40%) MS Office
3 8 (2.52%) MS PowerPoint
4 7 (2.20%) Photoshop
5 4 (1.26%) Adobe Creative Suite
6 3 (0.94%) Adobe Illustrator
7 2 (0.63%) Simulink
8 1 (0.31%) EViews
8 1 (0.31%) Fireworks
8 1 (0.31%) MS Visio
8 1 (0.31%) Spreadsheet
8 1 (0.31%) Weka
Business Applications
1 16 (5.03%) WebTrends
2 5 (1.57%) Sprinklr
3 3 (0.94%) FastStats
3 3 (0.94%) SessionCam
3 3 (0.94%) Unica
4 2 (0.63%) Adobe Campaign
4 2 (0.63%) Radian6
5 1 (0.31%) Oracle BPM
5 1 (0.31%) SAP Oil and Gas
Cloud Services
1 79 (24.84%) Google Analytics
2 42 (13.21%) Adobe Analytics
3 13 (4.09%) GitHub
4 10 (3.14%) Google Tag Manager
5 7 (2.20%) Amazon AWS
6 4 (1.26%) Adobe Creative Cloud
6 4 (1.26%) Microsoft Azure
7 3 (0.94%) SmartFocus
8 1 (0.31%) Basecamp
8 1 (0.31%) BlueKai
8 1 (0.31%) Cloud Computing
8 1 (0.31%) Google Cloud Platform
8 1 (0.31%) Office 365
8 1 (0.31%) Responsys
8 1 (0.31%) SaaS
8 1 (0.31%) Socialbakers
Communications & Networking
1 15 (4.72%) Kerberos
1 15 (4.72%) LDAP
2 6 (1.89%) Internet
3 4 (1.26%) Firewall
3 4 (1.26%) HTTP
4 2 (0.63%) Intranet
5 1 (0.31%) HTTPS
5 1 (0.31%) SSL
Database & Business Intelligence
1 124 (38.99%) Big Data
2 37 (11.64%) Hadoop
3 27 (8.49%) Base SAS
4 21 (6.60%) Data Warehouse
5 19 (5.97%) Apache Hive
6 16 (5.03%) SAS Enterprise Guide
7 12 (3.77%) QlikView
8 10 (3.14%) SQL Server
9 9 (2.83%) HBase
9 9 (2.83%) NoSQL
10 8 (2.52%) Relational Database
11 7 (2.20%) BusinessObjects
12 6 (1.89%) Data Mining
12 6 (1.89%) MySQL
13 5 (1.57%) SQL Server Reporting Services
14 4 (1.26%) Sqoop
15 3 (0.94%) Qlik Sense
15 3 (0.94%) RDBMS
15 3 (0.94%) SAS Visual Analytics
15 3 (0.94%) SQL Server Analysis Services
Development Applications
1 23 (7.23%) Git (software)
1 23 (7.23%) Jenkins
2 12 (3.77%) Maven
3 11 (3.46%) JIRA
4 8 (2.52%) Selenium
5 7 (2.20%) Axure RP
6 5 (1.57%) Talend Open Studio
7 4 (1.26%) Bower
7 4 (1.26%) Grunt
8 3 (0.94%) gulp
8 3 (0.94%) Hudson
8 3 (0.94%) PHPUnit
8 3 (0.94%) Subversion
9 2 (0.63%) Balsamiq Mockups
9 2 (0.63%) Capybara
9 2 (0.63%) Cucumber
9 2 (0.63%) Gerrit
9 2 (0.63%) Jasmine
9 2 (0.63%) TeamCity
9 2 (0.63%) WebDriver
General
1 189 (59.43%) Marketing
2 48 (15.09%) Finance
3 40 (12.58%) Retail
4 25 (7.86%) Telecoms
5 23 (7.23%) Publishing
6 12 (3.77%) Banking
7 7 (2.20%) Games
7 7 (2.20%) Legal
7 7 (2.20%) Pharmaceutical
8 4 (1.26%) Advertising
9 3 (0.94%) Law
10 2 (0.63%) Automotive
10 2 (0.63%) Electronics
10 2 (0.63%) German Language
11 1 (0.31%) Investment Banking
11 1 (0.31%) Local Government
11 1 (0.31%) Manufacturing
11 1 (0.31%) Multimedia
11 1 (0.31%) Retail Banking
Job Titles
1 73 (22.96%) Analyst
2 30 (9.43%) Developer
3 25 (7.86%) Analytics Manager
4 21 (6.60%) Consultant
4 21 (6.60%) Digital Analytics Manager
5 17 (5.35%) Web Analyst
6 16 (5.03%) Digital Analyst
7 15 (4.72%) DevOps Engineer
8 14 (4.40%) Data Analyst
8 14 (4.40%) Hadoop Engineer
9 13 (4.09%) User Researcher
10 12 (3.77%) Architect
11 11 (3.46%) Big Data Engineer
11 11 (3.46%) Data Scientist
11 11 (3.46%) Project Manager
11 11 (3.46%) Senior Analyst
12 10 (3.14%) Designer
12 10 (3.14%) Product Manager
13 9 (2.83%) Analytics Consultant
13 9 (2.83%) Data Architect
Libraries, Frameworks & Software Standards
1 44 (13.84%) HTML
2 31 (9.75%) CSS
3 15 (4.72%) HTML5
3 15 (4.72%) jQuery
4 12 (3.77%) XML
5 9 (2.83%) AngularJS
6 8 (2.52%) CSS3
7 6 (1.89%) Ajax
7 6 (1.89%) LESS
7 6 (1.89%) REST
8 5 (1.57%) .NET
8 5 (1.57%) Apache Flex
8 5 (1.57%) Sass
8 5 (1.57%) Web Services
8 5 (1.57%) XSLT
9 4 (1.26%) JSON
9 4 (1.26%) Node.js
9 4 (1.26%) SOAP
9 4 (1.26%) Twitter Bootstrap
10 3 (0.94%) ASP.NET
Miscellaneous
1 121 (38.05%) Credit Risk
2 83 (26.10%) Analytical Skills
3 73 (22.96%) User Experience
4 42 (13.21%) Statistics
5 36 (11.32%) Visualisation
6 26 (8.18%) Social Media
7 24 (7.55%) Algorithms
8 20 (6.29%) Mathematics
9 17 (5.35%) Computer Science
10 12 (3.77%) FMCG
11 11 (3.46%) Psychology
12 10 (3.14%) Handset
13 7 (2.20%) Physics
14 5 (1.57%) Data Extraction
14 5 (1.57%) Data Integration
14 5 (1.57%) Economics
15 4 (1.26%) Fintech
15 4 (1.26%) Graphic Design
15 4 (1.26%) Taxonomies
16 3 (0.94%) Virtual Team
Operating Systems
1 24 (7.55%) Linux
2 18 (5.66%) Unix
3 2 (0.63%) Ubuntu
3 2 (0.63%) Windows
4 1 (0.31%) Android
4 1 (0.31%) Apple iOS
4 1 (0.31%) Windows Server
4 1 (0.31%) Windows Server 2008
Processes & Methodologies
1 318 (100.00%) Analytics
2 142 (44.65%) Business Intelligence
3 81 (25.47%) Agile Software Development
4 51 (16.04%) Stakeholder Management
5 40 (12.58%) Data Analysis
6 37 (11.64%) E-Commerce
6 37 (11.64%) SEO
7 32 (10.06%) Machine Learning
8 27 (8.49%) Digital Analytics
9 26 (8.18%) Project Management
10 23 (7.23%) Continuous Integration
10 23 (7.23%) ETL
11 22 (6.92%) Digital Marketing
12 20 (6.29%) DevOps
13 18 (5.66%) Statistical Analysis
13 18 (5.66%) Usability Testing
14 17 (5.35%) Data Visualisation
14 17 (5.35%) Scrum
15 16 (5.03%) Business Analysis
15 16 (5.03%) Content Management
Programming Languages
1 121 (38.05%) SQL
2 50 (15.72%) Python
3 46 (14.47%) R
4 42 (13.21%) JavaScript
5 29 (9.12%) Java
6 23 (7.23%) Scala
7 17 (5.35%) C++
8 13 (4.09%) Bash Shell
9 9 (2.83%) PHP
10 5 (1.57%) C
10 5 (1.57%) C#
11 4 (1.26%) MATLAB
11 4 (1.26%) VB
12 3 (0.94%) TypeScript
13 2 (0.63%) Erlang
13 2 (0.63%) Go
13 2 (0.63%) Ruby
13 2 (0.63%) VBA
14 1 (0.31%) SAS Macro
14 1 (0.31%) T-SQL
Qualifications
1 92 (28.93%) Degree
2 8 (2.52%) PhD
3 6 (1.89%) Security Cleared
4 3 (0.94%) SC Cleared
5 2 (0.63%) BPSS Clearance
6 1 (0.31%) MCP
6 1 (0.31%) Microsoft Certification
Quality Assurance & Compliance
1 16 (5.03%) QA
2 14 (4.40%) Data Quality
3 6 (1.89%) Disclosure Scotland
4 4 (1.26%) Actionable Recommendations
5 3 (0.94%) WCAG
System Software
1 3 (0.94%) Docker
2 2 (0.63%) vCloud
2 2 (0.63%) Virtual Machines
3 1 (0.31%) Active Directory
3 1 (0.31%) Apache Flume
3 1 (0.31%) HDFS
3 1 (0.31%) VMware Infrastructure
Systems Management
1 16 (5.03%) Ansible
2 14 (4.40%) Opscode Chef
3 12 (3.77%) Puppet
4 2 (0.63%) Grafana
4 2 (0.63%) Kibana
4 2 (0.63%) logstash
4 2 (0.63%) Mesos
4 2 (0.63%) ZABBIX
5 1 (0.31%) HP Fortify
5 1 (0.31%) TeamSite
Vendors
1 81 (25.47%) Google
2 54 (16.98%) Adobe
3 34 (10.69%) Tableau
4 30 (9.43%) Omniture
5 17 (5.35%) Oracle
6 16 (5.03%) Microsoft
7 13 (4.09%) Hortonworks
8 10 (3.14%) DoubleClick
9 9 (2.83%) MicroStrategy
9 9 (2.83%) Optimizely
10 8 (2.52%) Coremetrics
10 8 (2.52%) Informatica
11 7 (2.20%) Ab Initio
11 7 (2.20%) Cognos
12 5 (1.57%) Brandwatch
12 5 (1.57%) Sitecore
12 5 (1.57%) Talend
12 5 (1.57%) Tealium
13 4 (1.26%) Teradata
14 3 (0.94%) Alterian
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