The table below looks at the statistics for Web Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jul 2016
Same period 2015 Same period 2014
Web Analytics
Rank 548 529 503
Rank change year-on-year
-19 -26
Contract jobs citing Web Analytics 95 117 100
As % of all contract IT jobs located in the UK 0.18% 0.21% 0.19%
As % of the Processes & Methodologies category 0.21% 0.26% 0.24%
Number of daily rates quoted 50 76 55
Median daily rate £388 £375 £375
Median daily rate % change year-on-year
+3.33% -
90% offered a daily rate of more than £225 £190 £229
10% offered a daily rate of more than £530 £511 £478
UK excluding London median daily rate £400 £356 £350
% change year-on-year
+12.28% +1.78%
Number of hourly rates quoted 1 2 2
Median hourly rate £35.00 £33.00 £19.00
Median hourly rate % change year-on-year
+6.06% +73.68%
UK excluding London median hourly rate £35.00 £33.00 £19.00
% change year-on-year
+6.06% +73.68%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44747 45474 41772
As % of all contract IT jobs located in the UK 82.69% 79.85% 78.61%
Number of daily rates quoted 29561 29429 25946
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £295 £282 £275
10% offered a daily rate of more than £600 £575 £563
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1036 1183 1168
Median hourly rate £28.50 £28.50 £25.00
Median hourly rate % change year-on-year
- +14.00%
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £51.50 £52.17 £47.50
UK excluding London median hourly rate £28.63 £30.50 £26.98
% change year-on-year
-6.14% +13.06%

Web Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics within the UK.

Web Analytics Daily Rate Trend in the UK

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics within the UK over the 3 months to 24 July 2016.

Web Analytics Daily Rate Histogram in the UK

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics within the UK.

Web Analytics Hourly Rate Trend in the UK

Web Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 3 months to 24 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -36 93 £385 +2.66% 47
London -4 56 £385 -3.75% 20
South East -16 20 £250 -31.03% 8
Berkshire -8 14 - - 1
City of London +39 7 £325 -18.75% 4
North West -5 6 £400 +14.28% 7
Maidenhead +5 4 - -
East of England +16 3 £425 +17.24% 3
South West +2 3 £148 -57.85% 2
Staines - 3 £250 -
Surrey - 3 £250 - 3
Scotland +5 2 £425 +157.57% 1
Reading +3 2 - -
East Midlands +1 2 £450 +44.00% 1
Edinburgh -4 2 £425 +157.57% 1
Bracknell -21 2 - -
Luton - 2 £425 - 2
Leicestershire - 2 £450 -
Bedfordshire - 2 £425 - 2
Somerset - 2 £148 -
East Sussex +11 1 - - 1
Brighton +6 1 - - 1
Hampshire +2 1 £425 +21.42% 3
West Yorkshire -2 1 £300 -45.45% 1
Leeds -3 1 £300 -45.45% 1
Yorkshire -3 1 £300 -45.45% 1
Manchester -11 1 £400 +14.28% 4
Fareham - 1 £425 -
Leicester - 1 £450 -
Bath - 1 £160 -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 24 July 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Analytics.

1 154 (100.00%) Analytics
2 66 (42.86%) Marketing
3 59 (38.31%) Adobe
4 35 (22.73%) HTML
4 35 (22.73%) Adobe Analytics
5 34 (22.08%) Agile Software Development
6 33 (21.43%) Google
7 31 (20.13%) SQL
8 29 (18.83%) CSS
8 29 (18.83%) Business Intelligence
8 29 (18.83%) Google Analytics
9 28 (18.18%) Analytical Skills
10 27 (17.53%) User Experience
10 27 (17.53%) Degree
10 27 (17.53%) CMS
11 24 (15.58%) Content Management
11 24 (15.58%) Omniture
11 24 (15.58%) SEO
11 24 (15.58%) E-Commerce
11 24 (15.58%) Big Data
12 23 (14.94%) Adobe Experience Manager
13 22 (14.29%) Credit Risk
14 21 (13.64%) JavaScript
15 20 (12.99%) CRM
15 20 (12.99%) Finance
16 19 (12.34%) Data Analysis
17 18 (11.69%) Java
17 18 (11.69%) Social Media
18 17 (11.04%) Tag Management
18 17 (11.04%) Web Services

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (17.53%) CMS
2 23 (14.94%) Adobe Experience Manager
3 14 (9.09%) SAS
4 6 (3.90%) Apache
5 5 (3.25%) Confluence
5 5 (3.25%) Drupal
6 3 (1.95%) SharePoint
6 3 (1.95%) WordPress
7 2 (1.30%) Apache Solr
7 2 (1.30%) Apache Spark
7 2 (1.30%) Elasticsearch
7 2 (1.30%) SharePoint 2013
7 2 (1.30%) Sitecore CMS
7 2 (1.30%) Tomcat
8 1 (0.65%) Apache Pig
8 1 (0.65%) Community Server
8 1 (0.65%) Mule
8 1 (0.65%) Skype for Business
8 1 (0.65%) Umbraco
8 1 (0.65%) WebLogic
Applications
1 13 (8.44%) MS Office
2 10 (6.49%) Photoshop
3 9 (5.84%) MS Excel
4 7 (4.55%) SPSS
5 4 (2.60%) Adobe Illustrator
5 4 (2.60%) MS PowerPoint
6 3 (1.95%) Adobe Creative Suite
6 3 (1.95%) OmniGraffle
7 2 (1.30%) Simulink
8 1 (0.65%) Fireworks
8 1 (0.65%) MS Project
Business Applications
1 13 (8.44%) WebTrends
2 8 (5.19%) Unica
3 6 (3.90%) Eloqua
4 3 (1.95%) Radian6
5 1 (0.65%) Oracle BPM
5 1 (0.65%) SAP hybris
5 1 (0.65%) Sprinklr
Cloud Services
1 35 (22.73%) Adobe Analytics
2 29 (18.83%) Google Analytics
3 5 (3.25%) Amazon AWS
4 4 (2.60%) SaaS
5 3 (1.95%) Google Tag Manager
5 3 (1.95%) SmartFocus
6 2 (1.30%) GitHub
7 1 (0.65%) AdWords
7 1 (0.65%) Amazon S3
7 1 (0.65%) BlueKai
7 1 (0.65%) Google Cloud Platform
7 1 (0.65%) Heroku
7 1 (0.65%) MailChimp
7 1 (0.65%) Microsoft Azure
7 1 (0.65%) Office 365
7 1 (0.65%) Responsys
7 1 (0.65%) Socialbakers
Communications & Networking
1 4 (2.60%) Internet
2 3 (1.95%) HTTP
3 2 (1.30%) Intranet
4 1 (0.65%) Firewall
4 1 (0.65%) Intrusion Detection
4 1 (0.65%) SMS
Database & Business Intelligence
1 24 (15.58%) Big Data
2 8 (5.19%) Hadoop
3 5 (3.25%) Base SAS
4 4 (2.60%) Apache Hive
4 4 (2.60%) Data Warehouse
4 4 (2.60%) MongoDB
4 4 (2.60%) SAS Enterprise Guide
4 4 (2.60%) SQL Server
5 3 (1.95%) Data Mining
5 3 (1.95%) HBase
5 3 (1.95%) NoSQL
6 2 (1.30%) MySQL
6 2 (1.30%) Oracle Database
6 2 (1.30%) QlikView
6 2 (1.30%) Relational Database
6 2 (1.30%) Sqoop
7 1 (0.65%) BusinessObjects
7 1 (0.65%) DB2
7 1 (0.65%) Oracle Database 11g
7 1 (0.65%) SQL Server Integration Services
Development Applications
1 9 (5.84%) Grunt
2 7 (4.55%) Git (software)
3 5 (3.25%) Axure RP
3 5 (3.25%) JIRA
4 4 (2.60%) Balsamiq Mockups
5 3 (1.95%) Bower
5 3 (1.95%) Dreamweaver
6 2 (1.30%) FindBugs
6 2 (1.30%) gulp
6 2 (1.30%) Jasmine
6 2 (1.30%) Jenkins
7 1 (0.65%) Atlassian Bamboo
7 1 (0.65%) Eclipse
7 1 (0.65%) Geb
7 1 (0.65%) Gradle
7 1 (0.65%) JUnit
7 1 (0.65%) Spock
7 1 (0.65%) Team Foundation Server
7 1 (0.65%) Vagrant
7 1 (0.65%) Visual Studio
General
1 66 (42.86%) Marketing
2 20 (12.99%) Finance
3 12 (7.79%) Retail
4 10 (6.49%) Telecoms
5 9 (5.84%) Banking
6 4 (2.60%) Advertising
7 3 (1.95%) Games
7 3 (1.95%) Law
7 3 (1.95%) Publishing
8 2 (1.30%) Legal
9 1 (0.65%) Automotive
9 1 (0.65%) Local Government
9 1 (0.65%) Multimedia
9 1 (0.65%) Pharmaceutical
9 1 (0.65%) Retail Banking
Job Titles
1 28 (18.18%) Analyst
2 23 (14.94%) Developer
3 17 (11.04%) Designer
4 16 (10.39%) Architect
5 14 (9.09%) Analytics Manager
6 12 (7.79%) Digital Designer
7 10 (6.49%) Web Analyst
8 9 (5.84%) Digital Analytics Manager
8 9 (5.84%) E-Commerce Designer
8 9 (5.84%) Solutions Designer
8 9 (5.84%) Web Manager
9 8 (5.19%) Consultant
10 7 (4.55%) Analytics Consultant
10 7 (4.55%) Web Analytics Manager
11 6 (3.90%) Senior Developer
11 6 (3.90%) Solutions Architect
11 6 (3.90%) Web Analytics Consultant
11 6 (3.90%) Web Consultant
12 5 (3.25%) Senior Manager
12 5 (3.25%) Web Developer
Libraries, Frameworks & Software Standards
1 35 (22.73%) HTML
2 29 (18.83%) CSS
3 17 (11.04%) Web Services
4 15 (9.74%) HTML5
4 15 (9.74%) jQuery
5 11 (7.14%) XML
6 9 (5.84%) Middleware
7 8 (5.19%) JSON
7 8 (5.19%) Spring
8 7 (4.55%) Ajax
8 7 (4.55%) LESS
8 7 (4.55%) RESTful
9 6 (3.90%) AngularJS
9 6 (3.90%) CSS3
10 5 (3.25%) Apache Flex
10 5 (3.25%) REST
10 5 (3.25%) Sass
11 4 (2.60%) J2EE
11 4 (2.60%) Node.js
11 4 (2.60%) Twitter Bootstrap
Miscellaneous
1 28 (18.18%) Analytical Skills
2 27 (17.53%) User Experience
3 22 (14.29%) Credit Risk
4 18 (11.69%) Social Media
5 9 (5.84%) Handset
6 8 (5.19%) Visualisation
7 7 (4.55%) Statistics
8 6 (3.90%) Algorithms
8 6 (3.90%) Computer Science
8 6 (3.90%) Management Information System
9 5 (3.25%) Mathematics
10 4 (2.60%) Copywriting
10 4 (2.60%) Fintech
10 4 (2.60%) Psychology
11 3 (1.95%) Data Centre
11 3 (1.95%) Data Integration
11 3 (1.95%) Enterprise Software
11 3 (1.95%) Graphic Design
11 3 (1.95%) Physics
11 3 (1.95%) Virtual Team
Operating Systems
1 5 (3.25%) Linux
2 4 (2.60%) Android
3 2 (1.30%) Apple iOS
Processes & Methodologies
1 154 (100.00%) Analytics
2 34 (22.08%) Agile Software Development
3 29 (18.83%) Business Intelligence
4 24 (15.58%) Content Management
4 24 (15.58%) E-Commerce
4 24 (15.58%) SEO
5 20 (12.99%) CRM
6 19 (12.34%) Data Analysis
7 17 (11.04%) Stakeholder Management
7 17 (11.04%) Tag Management
8 15 (9.74%) Data Analytics
9 13 (8.44%) Web Development
10 11 (7.14%) Digital Analytics
10 11 (7.14%) Project Management
10 11 (7.14%) Scrum
11 10 (6.49%) Front End Development
11 10 (6.49%) Responsive Web Design
12 9 (5.84%) Actionable Insight
12 9 (5.84%) SDLC
13 8 (5.19%) Wireframes
Programming Languages
1 31 (20.13%) SQL
2 21 (13.64%) JavaScript
3 18 (11.69%) Java
4 8 (5.19%) Python
5 7 (4.55%) R
6 5 (3.25%) PHP
7 4 (2.60%) VBA
8 3 (1.95%) C#
8 3 (1.95%) C++
9 2 (1.30%) MATLAB
9 2 (1.30%) Scala
9 2 (1.30%) TypeScript
10 1 (0.65%) ActionScript
10 1 (0.65%) C
10 1 (0.65%) Groovy
10 1 (0.65%) PL/SQL
10 1 (0.65%) Ruby
Qualifications
1 27 (17.53%) Degree
2 3 (1.95%) PhD
3 2 (1.30%) Security Cleared
4 1 (0.65%) MCP
4 1 (0.65%) Microsoft Certification
4 1 (0.65%) PMI Certification
4 1 (0.65%) PMP
4 1 (0.65%) SC Cleared
Quality Assurance & Compliance
1 4 (2.60%) Actionable Recommendations
2 2 (1.30%) Disclosure Scotland
3 1 (0.65%) Data Quality
3 1 (0.65%) PCI DSS
3 1 (0.65%) QA
3 1 (0.65%) WCAG
System Software
1 3 (1.95%) Varnish
2 1 (0.65%) Apache ZooKeeper
2 1 (0.65%) Virtual Machines
2 1 (0.65%) VirtualBox
Systems Management
1 1 (0.65%) Capistrano
1 1 (0.65%) Ganglia
1 1 (0.65%) HP Fortify
1 1 (0.65%) Kibana
1 1 (0.65%) logstash
1 1 (0.65%) Nagios
1 1 (0.65%) Opscode Chef
1 1 (0.65%) Puppet
1 1 (0.65%) TeamSite
Vendors
1 59 (38.31%) Adobe
2 33 (21.43%) Google
3 24 (15.58%) Omniture
4 10 (6.49%) Tableau
5 9 (5.84%) Oracle
6 8 (5.19%) Microsoft
7 6 (3.90%) Salesforce.com
8 5 (3.25%) Coremetrics
8 5 (3.25%) hybris
9 3 (1.95%) Atlassian
9 3 (1.95%) Cognos
9 3 (1.95%) DoubleClick
9 3 (1.95%) IBM
9 3 (1.95%) Optimizely
9 3 (1.95%) Sitecore
9 3 (1.95%) Tealium
10 2 (1.30%) OpenText
10 2 (1.30%) SAP
10 2 (1.30%) Teradata
10 2 (1.30%) Zend
London
Searchability
Rate: £280 - £300 per day
Posted: 2 days ago
City, London
Venturi
Rate: £250 - £320 per day
Posted: 4 days ago
South West
Parallel Consulting
Rate: Market Rate
Posted: 2 days ago
London
Advento Staffing
Rate: £250- £350 per day
Posted: 6 days ago
North West
Parallel Consulting
Rate: Lucrative rate
Posted: 4 days ago
London
Give A Grad A Go
Rate: £24,000 per year + benefits
Posted: 18 days ago