The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Southampton region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Marketing
Rank 51 36 26
Rank change year-on-year
-15 -10
Contract jobs citing Marketing 4 4 2
As % of all contract IT jobs located in Southampton 0.95% 1.22% 1.05%
As % of the General category 3.03% 3.39% 4.08%
Number of daily rates quoted 1 3 2
Average daily rate
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£355 £175 £500
Average daily rate % change year-on-year
+102.85% -65.00%
UK excluding London average daily rate £368 £375 £325
% change year-on-year
-2.00% +15.38%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £18.00 £15.50 £20.00
% change year-on-year
+16.12% -22.50%
Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Southampton region.

General Category
Southampton
Contract IT job ads with a match in the
General category
132 118 49
As % of all contract IT jobs located in Southampton 31.50% 35.87% 25.65%
Number of daily rates quoted 110 94 40
Average daily rate £550 £358 £413
Average daily rate % change year-on-year
+53.84% -13.33%
90% offered a daily rate of more than £275 £175 £250
10% offered a daily rate of more than £600 £550 £600
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1 10 2
Average hourly rate £32.50 £40.00 £37.50
Average hourly rate % change year-on-year
-18.75% +6.66%
UK excluding London average hourly rate £25.00 £24.00 £25.75
% change year-on-year
+4.16% -6.79%

Marketing
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Southampton region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Southampton

Marketing
Daily Rate Trend in Southampton

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Southampton region.

Marketing Daily Rate Trend in Southampton

Marketing
Hourly Rate Trend in Southampton

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Southampton region.

Marketing Hourly Rate Trend in Southampton

Marketing
Top 30 Related IT Skills in Southampton

For the 6 months to 27 February 2015, IT contractor jobs across the Southampton region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 5 (62.50%) CMS
1 5 (62.50%) HTML
1 5 (62.50%) CSS
2 4 (50.00%) XML
2 4 (50.00%) Java
2 4 (50.00%) Agile Software Development
2 4 (50.00%) Content Management
2 4 (50.00%) TeamSite
3 3 (37.50%) Web Services
3 3 (37.50%) MVC
3 3 (37.50%) SEO
3 3 (37.50%) JavaScript
3 3 (37.50%) XSLT
3 3 (37.50%) JUnit
3 3 (37.50%) HP
3 3 (37.50%) Digital Marketing
3 3 (37.50%) jQuery
3 3 (37.50%) Selenium
3 3 (37.50%) HTML5
3 3 (37.50%) REST
3 3 (37.50%) Twitter Bootstrap
4 2 (25.00%) CSS3
4 2 (25.00%) Spring MVC
4 2 (25.00%) WCAG
4 2 (25.00%) Struts
4 2 (25.00%) .NET
4 2 (25.00%) Ant
4 2 (25.00%) Linux
4 2 (25.00%) W3C
4 2 (25.00%) Spring

Marketing
Top Related IT Skills in Southampton by Category

For the 6 months to 27 February 2015, IT contractor jobs across the Southampton region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (62.50%) CMS
2 4 (50.00%) TeamSite
3 1 (12.50%) Drupal
3 1 (12.50%) Umbraco
3 1 (12.50%) WordPress
Database & Business Intelligence
1 1 (12.50%) SQL Server
Development Applications
1 3 (37.50%) JUnit
1 3 (37.50%) Selenium
2 2 (25.00%) Ant
2 2 (25.00%) Maven
General
1 1 (12.50%) Advertising
Job Titles
1 6 (75.00%) Developer
2 4 (50.00%) Web Developer
3 1 (12.50%) Account Manager
3 1 (12.50%) .NET Developer
3 1 (12.50%) Digital Account Manager
3 1 (12.50%) Umbraco Developer
3 1 (12.50%) Programme Manager
Libraries, Frameworks & Software Standards
1 5 (62.50%) HTML
1 5 (62.50%) CSS
2 4 (50.00%) XML
3 3 (37.50%) XSLT
3 3 (37.50%) jQuery
3 3 (37.50%) HTML5
3 3 (37.50%) REST
3 3 (37.50%) Web Services
3 3 (37.50%) Twitter Bootstrap
4 2 (25.00%) CSS3
4 2 (25.00%) Spring
4 2 (25.00%) Spring MVC
4 2 (25.00%) Struts
4 2 (25.00%) .NET
5 1 (12.50%) ASP.NET
5 1 (12.50%) XSL
5 1 (12.50%) ASP.NET MVC
Miscellaneous
1 2 (25.00%) W3C
2 1 (12.50%) Computer Science
2 1 (12.50%) Social Media
Operating Systems
1 2 (25.00%) Linux
Processes & Methodologies
1 4 (50.00%) Agile Software Development
1 4 (50.00%) Content Management
2 3 (37.50%) Digital Marketing
2 3 (37.50%) MVC
2 3 (37.50%) SEO
3 1 (12.50%) Programme Management
3 1 (12.50%) TDD
3 1 (12.50%) Responsive Web Design
3 1 (12.50%) Pay per click
Programming Languages
1 4 (50.00%) Java
2 3 (37.50%) JavaScript
3 1 (12.50%) PHP
3 1 (12.50%) C#
Qualifications
1 1 (12.50%) HNC
1 1 (12.50%) HND
1 1 (12.50%) Degree
Quality Assurance & Compliance
1 2 (25.00%) WCAG
Vendors
1 3 (37.50%) HP
2 1 (12.50%) EPiServer