The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Southampton region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 43 - 40
Rank change year-on-year
- 0
Contract jobs citing Marketing 3 0 4
As % of all contract IT jobs located in Southampton 0.82% - 1.17%
As % of the General category 4.17% - 3.96%
Number of daily rates quoted 2 0 3
Average daily rate
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£356 - £300
UK excluding London average daily rate £366 £330 £350
% change year-on-year
+10.83% -5.71%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £22.50 £17.69 £15.50
% change year-on-year
+27.19% +14.12%
Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Southampton region.

General Category
Southampton
Contract IT job ads with a match in the
General category
72 89 101
As % of all contract IT jobs located in Southampton 19.73% 28.08% 29.45%
Number of daily rates quoted 56 73 58
Average daily rate £450 £475 £388
Average daily rate % change year-on-year
-5.26% +22.58%
90% offered a daily rate of more than £265 £320 £275
10% offered a daily rate of more than £650 £625 £600
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 3 2 10
Average hourly rate £13.89 £10.78 £21.75
Average hourly rate % change year-on-year
+28.90% -50.45%
90% offered a hourly rate of more than £12.35 £9.60 £9.99
10% offered a hourly rate of more than £21.16 £11.96 £30.15
UK excluding London average hourly rate £25.25 £20.50 £29.00
% change year-on-year
+23.17% -29.31%

Marketing
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Southampton region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Southampton

Marketing
Daily Rate Trend in Southampton

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Southampton region.

Marketing Daily Rate Trend in Southampton

Marketing
Daily Rate Histogram in Southampton

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Southampton region over the 3 months to 23 September 2014.

Marketing Daily Rate Histogram in Southampton

Marketing
Hourly Rate Trend in Southampton

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Southampton region.

Marketing Hourly Rate Trend in Southampton

Marketing
Top 30 Related IT Skills in Southampton

For the 6 months to 23 September 2014, IT contractor jobs across the Southampton region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 9 (56.25%) CRM
1 9 (56.25%) Retail
1 9 (56.25%) FMCG
2 8 (50.00%) User Stories
3 7 (43.75%) Agile Software Development
4 5 (31.25%) Java
4 5 (31.25%) Analytical Skills
5 4 (25.00%) E-Commerce
5 4 (25.00%) Social Media
6 3 (18.75%) Programme Management
6 3 (18.75%) Validation
6 3 (18.75%) Business Analysis
6 3 (18.75%) UML
6 3 (18.75%) SEO
7 2 (12.50%) Electronics
7 2 (12.50%) Telecoms
7 2 (12.50%) DTV
7 2 (12.50%) Business Intelligence
7 2 (12.50%) CSS
7 2 (12.50%) JavaScript
7 2 (12.50%) HTML
7 2 (12.50%) .NET
7 2 (12.50%) MySQL
7 2 (12.50%) IIS
7 2 (12.50%) SAP
7 2 (12.50%) SAP Oil and Gas
7 2 (12.50%) CMS
7 2 (12.50%) Finance
7 2 (12.50%) Manufacturing
7 2 (12.50%) Banking

Marketing
Top Related IT Skills in Southampton by Category

For the 6 months to 23 September 2014, IT contractor jobs across the Southampton region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (12.50%) IIS
1 2 (12.50%) CMS
2 1 (6.25%) Joomla!
2 1 (6.25%) WordPress
2 1 (6.25%) Apache
Applications
1 1 (6.25%) MS Visio
Business Applications
1 2 (12.50%) SAP Oil and Gas
Communications & Networking
1 1 (6.25%) LAN
1 1 (6.25%) WAN
Database & Business Intelligence
1 2 (12.50%) MySQL
2 1 (6.25%) SQL Server
Development Applications
1 1 (6.25%) Git (software)
1 1 (6.25%) Axure RP
General
1 9 (56.25%) Retail
2 2 (12.50%) Banking
2 2 (12.50%) Electronics
2 2 (12.50%) Telecoms
2 2 (12.50%) Finance
2 2 (12.50%) Manufacturing
3 1 (6.25%) Advertising
Job Titles
1 5 (31.25%) Product Owner
2 3 (18.75%) Lead Business Analyst
2 3 (18.75%) Business Analyst
2 3 (18.75%) Analyst
3 2 (12.50%) Architect
3 2 (12.50%) Developer
4 1 (6.25%) Senior Architect
4 1 (6.25%) Digital Account Manager
4 1 (6.25%) Digital Architect
4 1 (6.25%) Senior Digital Architect
4 1 (6.25%) Integration Architect
4 1 (6.25%) Programme Manager
4 1 (6.25%) Account Manager
4 1 (6.25%) Solutions Architect
4 1 (6.25%) Senior Developer
Libraries, Frameworks & Software Standards
1 2 (12.50%) CSS
1 2 (12.50%) HTML
1 2 (12.50%) .NET
1 2 (12.50%) jQuery
2 1 (6.25%) CSS3
2 1 (6.25%) ASP.NET
2 1 (6.25%) XML
2 1 (6.25%) XSLT
2 1 (6.25%) LAMP
2 1 (6.25%) Ajax
Miscellaneous
1 9 (56.25%) FMCG
2 5 (31.25%) Analytical Skills
3 4 (25.00%) Social Media
4 2 (12.50%) DTV
4 2 (12.50%) Copywriting
4 2 (12.50%) Blog
4 2 (12.50%) Social Network
5 1 (6.25%) Mobile App
5 1 (6.25%) User Experience
5 1 (6.25%) Open Source
Operating Systems
1 1 (6.25%) Windows
1 1 (6.25%) Linux
1 1 (6.25%) Android
1 1 (6.25%) Apple iOS
Processes & Methodologies
1 9 (56.25%) CRM
2 8 (50.00%) User Stories
3 7 (43.75%) Agile Software Development
4 4 (25.00%) E-Commerce
5 3 (18.75%) SEO
5 3 (18.75%) Validation
5 3 (18.75%) Programme Management
5 3 (18.75%) UML
5 3 (18.75%) Business Analysis
6 2 (12.50%) Digital Marketing
6 2 (12.50%) Content Management
6 2 (12.50%) Business Intelligence
7 1 (6.25%) MVC
7 1 (6.25%) Workflow
7 1 (6.25%) TOGAF
7 1 (6.25%) Rapid Prototyping
7 1 (6.25%) Software Architecture
7 1 (6.25%) Pay per click
Programming Languages
1 5 (31.25%) Java
2 2 (12.50%) JavaScript
3 1 (6.25%) PHP
3 1 (6.25%) C#
Qualifications
1 1 (6.25%) Degree
Vendors
1 2 (12.50%) SAP
1 2 (12.50%) Sitecore
2 1 (6.25%) Facebook
2 1 (6.25%) Twitter
2 1 (6.25%) TIBCO
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