The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 1 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Sep 2015
Same period 2014 Same period 2013
Marketing
Rank 44 34 65
Rank change year-on-year
-10 +31
Permanent jobs citing Marketing 34 57 27
As % of all permanent IT jobs located in Southampton 4.86% 6.64% 3.05%
As % of the General category 15.04% 22.53% 8.33%
Number of salaries quoted 25 50 27
Average salary £25,000 £27,500 £30,000
Average salary % change year-on-year
-9.09% -8.33%
90% offered a salary of more than £21,000 £21,000 £20,000
10% offered a salary of more than £50,000 £42,750 £45,000
UK excluding London average salary £37,500 £38,000 £35,000
% change year-on-year
-1.31% +8.57%
Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Southampton region.

General Category
Southampton
Permanent IT job ads with a match in the
General category
226 253 324
As % of all permanent IT jobs located in Southampton 32.33% 29.49% 36.65%
Number of salaries quoted 186 210 295
Average salary £45,000 £42,500 £39,000
Average salary % change year-on-year
+5.88% +8.97%
90% offered a salary of more than £25,000 £21,673 £22,600
10% offered a salary of more than £65,000 £58,500 £80,736
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Southampton region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Southampton

Marketing
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Southampton region.

Marketing Salary Trend in Southampton

Marketing
Salary Histogram in Southampton

This chart provides a salary histogram for IT jobs citing Marketing across the Southampton region over the 3 months to 1 September 2015.

Marketing Salary Histogram in Southampton

Marketing
Top 30 Related IT Skills in Southampton

For the 6 months to 1 September 2015, IT jobs across the Southampton region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 45 (76.27%) HTML
2 37 (62.71%) CSS
3 35 (59.32%) PHP
4 33 (55.93%) MySQL
5 29 (49.15%) Digital Marketing
6 19 (32.20%) JavaScript
7 16 (27.12%) Zend
8 15 (25.42%) Analytics
9 14 (23.73%) Pay per click
9 14 (23.73%) Social Media
10 13 (22.03%) HTML5
10 13 (22.03%) CSS3
10 13 (22.03%) Social Media Marketing
10 13 (22.03%) Campaign Management
11 12 (20.34%) SEO
12 11 (18.64%) Content Management
13 9 (15.25%) Agile Software Development
13 9 (15.25%) WordPress
13 9 (15.25%) Email Marketing
14 8 (13.56%) Usability Testing
14 8 (13.56%) Magento
14 8 (13.56%) Online Marketing
14 8 (13.56%) Search Engine Marketing
14 8 (13.56%) MVC
15 7 (11.86%) Finance
15 7 (11.86%) Blog
16 6 (10.17%) Git (software)
16 6 (10.17%) MongoDB
16 6 (10.17%) Joomla!
16 6 (10.17%) CMS

Marketing
Top Related IT Skills in Southampton by Category

For the 6 months to 1 September 2015, IT jobs across the Southampton region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 9 (15.25%) WordPress
2 6 (10.17%) Node.js
2 6 (10.17%) CMS
2 6 (10.17%) Joomla!
3 2 (3.39%) Drupal
3 2 (3.39%) Umbraco
3 2 (3.39%) Sitecore CMS
4 1 (1.69%) DNN
Applications
1 3 (5.08%) Photoshop
2 1 (1.69%) MS Excel
2 1 (1.69%) Adobe Illustrator
Business Applications
1 8 (13.56%) Magento
Cloud Services
1 5 (8.47%) Google Analytics
2 1 (1.69%) SaaS
Communications & Networking
1 5 (8.47%) DNS
Database & Business Intelligence
1 33 (55.93%) MySQL
2 6 (10.17%) MongoDB
3 1 (1.69%) Relational Database
3 1 (1.69%) SQL Server
Development Applications
1 6 (10.17%) Git (software)
1 6 (10.17%) Grunt
General
1 7 (11.86%) Finance
2 5 (8.47%) Publishing
3 4 (6.78%) Banking
4 3 (5.08%) Retail
4 3 (5.08%) Games
4 3 (5.08%) Legal
4 3 (5.08%) Manufacturing
4 3 (5.08%) Advertising
5 1 (1.69%) Law
5 1 (1.69%) Electronics
5 1 (1.69%) Telecoms
Job Titles
1 37 (62.71%) Developer
2 30 (50.85%) PHP Developer
3 8 (13.56%) Marketing Executive
3 8 (13.56%) Senior Developer
3 8 (13.56%) Digital Marketing Executive
4 7 (11.86%) Senior PHP Developer
5 6 (10.17%) Graduate Developer
5 6 (10.17%) Graduate
5 6 (10.17%) Graduate PHP Developer
5 6 (10.17%) Full Stack Developer
6 4 (6.78%) Lead PHP Developer
6 4 (6.78%) Lead Developer
6 4 (6.78%) SEO Executive
7 3 (5.08%) Security Consultant
7 3 (5.08%) Principal Consultant
7 3 (5.08%) Web Developer
7 3 (5.08%) Consultant
7 3 (5.08%) Joomla! Developer
7 3 (5.08%) Principal Security Consultant
8 2 (3.39%) PHP Joomla! Developer
Libraries, Frameworks & Software Standards
1 45 (76.27%) HTML
2 37 (62.71%) CSS
3 13 (22.03%) HTML5
3 13 (22.03%) CSS3
4 6 (10.17%) AngularJS
4 6 (10.17%) Express
5 4 (6.78%) .NET
6 2 (3.39%) ASP.NET
6 2 (3.39%) jQuery
6 2 (3.39%) ASP.NET MVC
7 1 (1.69%) Web Services
7 1 (1.69%) LAMP
7 1 (1.69%) .NET Framework
7 1 (1.69%) JSON
7 1 (1.69%) Twitter Bootstrap
7 1 (1.69%) ASP.NET Web API
Miscellaneous
1 14 (23.73%) Social Media
2 7 (11.86%) Blog
3 2 (3.39%) NHS
3 2 (3.39%) Enterprise Software
4 1 (1.69%) Analytical Skills
4 1 (1.69%) BBC
4 1 (1.69%) Cryptography
4 1 (1.69%) Social Network
Operating Systems
1 5 (8.47%) Linux
1 5 (8.47%) CentOS
Processes & Methodologies
1 29 (49.15%) Digital Marketing
2 15 (25.42%) Analytics
3 14 (23.73%) Pay per click
4 13 (22.03%) Campaign Management
4 13 (22.03%) Social Media Marketing
5 12 (20.34%) SEO
6 11 (18.64%) Content Management
7 9 (15.25%) Agile Software Development
7 9 (15.25%) Email Marketing
8 8 (13.56%) Search Engine Marketing
8 8 (13.56%) Usability Testing
8 8 (13.56%) Online Marketing
8 8 (13.56%) MVC
9 4 (6.78%) PRINCE2
9 4 (6.78%) Project Management
10 3 (5.08%) ITIL
10 3 (5.08%) Information Security
10 3 (5.08%) TOGAF
10 3 (5.08%) Project Planning
10 3 (5.08%) Business Development
Programming Languages
1 35 (59.32%) PHP
2 19 (32.20%) JavaScript
3 4 (6.78%) C#
4 3 (5.08%) SQL
5 1 (1.69%) VB.NET
Qualifications
1 4 (6.78%) Degree
2 3 (5.08%) PCI QSA
2 3 (5.08%) CRISC
2 3 (5.08%) CISSP
2 3 (5.08%) CISA
2 3 (5.08%) CISM
Quality Assurance & Compliance
1 3 (5.08%) ISO/IEC 27001
1 3 (5.08%) PCI DSS
2 1 (1.69%) WCAG
Systems Management
1 5 (8.47%) cPanel
Vendors
1 16 (27.12%) Zend
2 5 (8.47%) Google
3 3 (5.08%) Adobe
4 2 (3.39%) IBM
4 2 (3.39%) EPiServer
4 2 (3.39%) Sitecore
4 2 (3.39%) Twitter
5 1 (1.69%) Facebook
5 1 (1.69%) Microsoft
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