The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Southampton region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 21 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
21 Jan 2017
Same period 2016 Same period 2015
Marketing
Hampshire / Southampton
Rank 18 56 44
Rank change year-on-year
+38 -12
Permanent jobs citing Marketing 64 23 47
As % of all permanent IT jobs located in Southampton 10.05% 3.18% 5.65%
As % of the General category 25.70% 12.37% 20.80%
Number of salaries quoted 17 22 31
Median salary £29,000 £35,500 £32,500
Median salary % change year-on-year
-18.30% +9.23%
90% offered a salary of more than £19,500 £30,250 £23,500
10% offered a salary of more than £45,000 £65,000 £37,500
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Southampton region.

General Category
Southampton
Permanent IT job ads with a match in the
General category
249 186 226
As % of all permanent IT jobs located in Southampton 39.09% 25.69% 27.16%
Number of salaries quoted 178 167 168
Median salary £45,000 £45,000 £40,000
Median salary % change year-on-year
- +12.50%
90% offered a salary of more than £32,500 £27,500 £23,500
10% offered a salary of more than £80,000 £75,000 £65,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Southampton

The demand trend of job ads across the Southampton region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Southampton

Marketing
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Southampton region.

Marketing Salary Trend in Southampton

Marketing
Salary Histogram in Southampton

This chart provides a salary histogram for IT jobs citing Marketing across the Southampton region over the 3 months to 21 January 2017.

Marketing Salary Histogram in Southampton

Marketing
Top 30 Related IT Skills in Southampton

For the 6 months to 21 January 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for Marketing.

1 64 (75.29%) Digital Marketing
2 56 (65.88%) SEO
3 54 (63.53%) Pay per click
4 53 (62.35%) E-Commerce
5 49 (57.65%) Social Media
6 42 (49.41%) Analytics
7 37 (43.53%) Advertising
8 34 (40.00%) Google
8 34 (40.00%) Email Marketing
8 34 (40.00%) Display Advertising
9 31 (36.47%) Google Analytics
10 25 (29.41%) User Experience
11 22 (25.88%) Web Analytics
12 21 (24.71%) Adobe
12 21 (24.71%) Digital Media
13 19 (22.35%) Digital Analytics
14 17 (20.00%) Web Development
15 13 (15.29%) Degree
15 13 (15.29%) Creative Problem-Solving
16 12 (14.12%) AdWords
17 10 (11.76%) Data Analysis
17 10 (11.76%) Optimizely
17 10 (11.76%) Monetate
17 10 (11.76%) Actionable Insight
17 10 (11.76%) Continuous Improvement
17 10 (11.76%) Online Marketing
18 9 (10.59%) Adobe Analytics
19 8 (9.41%) Planning and Forecasting
19 8 (9.41%) Affiliate Network
19 8 (9.41%) SaaS

Marketing
Top Related IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (5.88%) CMS
2 4 (4.71%) WordPress
3 3 (3.53%) Joomla!
4 1 (1.18%) Apache
4 1 (1.18%) Drupal
4 1 (1.18%) Exchange Server 2007
4 1 (1.18%) Exchange Server 2010
4 1 (1.18%) Exchange Server 2013
4 1 (1.18%) MS Exchange
4 1 (1.18%) nginx
4 1 (1.18%) OpenStack
Applications
1 5 (5.88%) Photoshop
2 3 (3.53%) Adobe Illustrator
3 2 (2.35%) Adobe After Effects
3 2 (2.35%) Adobe Premiere
3 2 (2.35%) InDesign
3 2 (2.35%) MS Excel
4 1 (1.18%) Acrobat
4 1 (1.18%) Adobe Creative Suite
4 1 (1.18%) InVision
4 1 (1.18%) MS PowerPoint
Business Applications
1 7 (8.24%) SAP Oil and Gas
Cloud Services
1 31 (36.47%) Google Analytics
2 12 (14.12%) AdWords
3 9 (10.59%) Adobe Analytics
4 8 (9.41%) SaaS
5 3 (3.53%) MailChimp
6 2 (2.35%) Amazon AWS
6 2 (2.35%) Microsoft Azure
7 1 (1.18%) Cloud Computing
Communications & Networking
1 1 (1.18%) Internet
Database & Business Intelligence
1 1 (1.18%) MySQL
Development Applications
1 1 (1.18%) Axure RP
1 1 (1.18%) Cucumber
1 1 (1.18%) Grunt
1 1 (1.18%) gulp
1 1 (1.18%) Jasmine
1 1 (1.18%) JIRA
1 1 (1.18%) Mocha
1 1 (1.18%) Selenium
1 1 (1.18%) webpack
General
1 37 (43.53%) Advertising
2 8 (9.41%) Finance
3 7 (8.24%) Electronics
3 7 (8.24%) Manufacturing
3 7 (8.24%) Telecoms
4 2 (2.35%) Retail
5 1 (1.18%) Publishing
Job Titles
1 15 (17.65%) Developer
2 14 (16.47%) Web Developer
3 12 (14.12%) Senior Developer
3 12 (14.12%) Senior Web Developer
4 10 (11.76%) Conversion Manager
4 10 (11.76%) Marketing Executive
4 10 (11.76%) PPC Executive
4 10 (11.76%) Search Marketing Executive
4 10 (11.76%) Senior Marketing Executive
5 9 (10.59%) Online Trading Manager
6 8 (9.41%) Digital Marketing Manager
6 8 (9.41%) Marketing Manager
6 8 (9.41%) Senior Digital Marketing Manager
6 8 (9.41%) Senior Manager
6 8 (9.41%) Senior Marketing Manager
7 6 (7.06%) Sales Executive
7 6 (7.06%) Telesales Executive
8 4 (4.71%) Analyst
8 4 (4.71%) Designer
8 4 (4.71%) Junior
Libraries, Frameworks & Software Standards
1 6 (7.06%) CSS
1 6 (7.06%) HTML
2 2 (2.35%) jQuery
3 1 (1.18%) AngularJS
3 1 (1.18%) Chai
3 1 (1.18%) CSS3
3 1 (1.18%) GreenSock GSAP
3 1 (1.18%) Haml
3 1 (1.18%) HTML5
3 1 (1.18%) HTML5 Canvas
3 1 (1.18%) LEMP Stack
3 1 (1.18%) LESS
3 1 (1.18%) Modernizr
3 1 (1.18%) Pug
3 1 (1.18%) React
3 1 (1.18%) Sass
3 1 (1.18%) Twig
3 1 (1.18%) Vue.js
3 1 (1.18%) Web Services
3 1 (1.18%) XML
Miscellaneous
1 49 (57.65%) Social Media
2 25 (29.41%) User Experience
3 21 (24.71%) Digital Media
4 6 (7.06%) Analytical Skills
5 1 (1.18%) Animation
5 1 (1.18%) Data Centre
5 1 (1.18%) Graphic Design
5 1 (1.18%) Management Information System
5 1 (1.18%) Minimum Viable Product
5 1 (1.18%) Mobile App
5 1 (1.18%) Motion Graphics
5 1 (1.18%) Video Editing
Operating Systems
1 3 (3.53%) Linux
2 1 (1.18%) Red Hat Enterprise Linux
2 1 (1.18%) Ubuntu
2 1 (1.18%) Unix
2 1 (1.18%) Windows
2 1 (1.18%) Windows 7
2 1 (1.18%) Windows 8
2 1 (1.18%) Windows Server 2003
2 1 (1.18%) Windows Server 2008
2 1 (1.18%) Windows Server 2012
2 1 (1.18%) Windows XP
Processes & Methodologies
1 64 (75.29%) Digital Marketing
2 56 (65.88%) SEO
3 54 (63.53%) Pay per click
4 53 (62.35%) E-Commerce
5 42 (49.41%) Analytics
6 34 (40.00%) Display Advertising
6 34 (40.00%) Email Marketing
7 22 (25.88%) Web Analytics
8 19 (22.35%) Digital Analytics
9 17 (20.00%) Web Development
10 13 (15.29%) Creative Problem-Solving
11 10 (11.76%) Actionable Insight
11 10 (11.76%) Continuous Improvement
11 10 (11.76%) Data Analysis
11 10 (11.76%) Online Marketing
12 8 (9.41%) Affiliate Network
12 8 (9.41%) CRM
12 8 (9.41%) Planning and Forecasting
12 8 (9.41%) Strategic Planning
13 7 (8.24%) Business Intelligence
Programming Languages
1 4 (4.71%) PHP
2 2 (2.35%) C#
2 2 (2.35%) Java
2 2 (2.35%) JavaScript
3 1 (1.18%) Bash Shell
3 1 (1.18%) C++
3 1 (1.18%) Perl
3 1 (1.18%) PHP 5
3 1 (1.18%) PHP 7
3 1 (1.18%) PowerShell
3 1 (1.18%) Python
3 1 (1.18%) Ruby
3 1 (1.18%) SQL
Qualifications
1 13 (15.29%) Degree
2 3 (3.53%) CISA
2 3 (3.53%) CISM
2 3 (3.53%) CISSP
3 1 (1.18%) SC Cleared
3 1 (1.18%) Security Cleared
Quality Assurance & Compliance
1 6 (7.06%) Data Quality
2 3 (3.53%) PCI DSS
System Software
1 1 (1.18%) Active Directory
1 1 (1.18%) Hyper-V
1 1 (1.18%) VMware Infrastructure
Systems Management
1 1 (1.18%) Puppet
Vendors
1 34 (40.00%) Google
2 21 (24.71%) Adobe
3 10 (11.76%) Monetate
3 10 (11.76%) Optimizely
4 7 (8.24%) SAP
5 6 (7.06%) Salesforce.com
6 4 (4.71%) Facebook
6 4 (4.71%) Twitter
7 3 (3.53%) Microsoft
8 2 (2.35%) VMware
9 1 (1.18%) Oracle
9 1 (1.18%) PeopleSoft
9 1 (1.18%) Red Hat
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