The table below looks at the prevalence of the term Marketing in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 1 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 May 2015
Same period 2014 Same period 2013
Marketing
Rank 77 75 78
Rank change year-on-year
-2 +3
Contract jobs citing Marketing 1326 1314 1157
As % of all contract IT jobs located in the UK 2.38% 2.41% 2.39%
As % of the General category 6.13% 6.20% 5.61%
Number of daily rates quoted 841 792 642
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£370 £363 £350
Average daily rate % change year-on-year
+2.06% +3.57%
90% offered a daily rate of more than £225 £204 £208
10% offered a daily rate of more than £525 £500 £550
UK excluding London average daily rate £350 £350 £330
% change year-on-year
- +6.06%
Number of hourly rates quoted 37 47 55
Average hourly rate £18.00 £22.50 £17.50
Average hourly rate % change year-on-year
-20.00% +28.57%
90% offered a hourly rate of more than £10.00 £13.00 £13.90
10% offered a hourly rate of more than £36.92 £37.72 £42.50
UK excluding London average hourly rate £16.25 £21.50 £17.41
% change year-on-year
-24.41% +23.47%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
21615 21191 20635
As % of all contract IT jobs located in the UK 38.73% 38.90% 42.65%
Number of daily rates quoted 13363 13196 12344
Average daily rate £438 £425 £450
Average daily rate % change year-on-year
+2.94% -5.55%
90% offered a daily rate of more than £275 £261 £275
10% offered a daily rate of more than £600 £613 £600
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 542 575 663
Average hourly rate £22.35 £23.50 £25.00
Average hourly rate % change year-on-year
-4.89% -6.00%
90% offered a hourly rate of more than £10.53 £11.67 £12.00
10% offered a hourly rate of more than £43.50 £45.00 £42.50
UK excluding London average hourly rate £24.25 £25.00 £26.00
% change year-on-year
-3.00% -3.84%

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing within the UK.

Marketing Daily Rate Trend in the UK

Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing within the UK over the 3 months to 1 May 2015.

Marketing Daily Rate Histogram in the UK

Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing within the UK.

Marketing Hourly Rate Trend in the UK

Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing within the UK over the 3 months to 1 May 2015.

Marketing Hourly Rate Histogram in the UK

Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the UK over the 3 months to 1 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +1 1274 £370 +2.06% 1064
London -3 645 £375 - 466
South East -5 257 £350 +2.18% 225
City of London -9 152 £375 - 153
Berkshire -10 119 £331 +1.92% 52
South West +17 92 £392 +11.92% 52
East of England +10 75 £400 +5.40% 66
North West 0 55 £358 +21.18% 107
East Midlands +10 51 £388 +19.23% 37
West Midlands -23 42 £325 -7.14% 45
Yorkshire -8 38 £305 -7.57% 56
Surrey -2 36 £350 +7.69% 53
Bristol +10 32 £400 +14.28% 25
Buckinghamshire +2 28 £350 +7.69% 20
Essex +10 26 £400 +19.40% 17
Bracknell +8 25 £213 -34.61% 5
Manchester -10 25 £358 +25.43% 60
West Yorkshire -13 25 £265 -19.69% 36
Hampshire -2 24 £356 -20.83% 24
Milton Keynes +6 22 £330 +1.53% 14
Reading -20 22 £325 -7.14% 20
Cambridgeshire +12 21 £258 -26.42% 22
Birmingham +11 21 £340 -2.85% 12
Slough -1 21 £220 -13.72% 7
Northamptonshire +3 20 £350 -24.32% 10
Scotland +2 19 £288 -36.11% 7
Nottinghamshire +4 17 £400 +6.66% 11
Nottingham 0 15 £475 +26.66% 10
Wales +7 14 £558 +23.88% 3
West Sussex -13 14 £388 -13.88% 7

Marketing
Top 30 Related IT Skills

For the 6 months to 1 May 2015, IT contractor jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 720 (29.40%) Finance
2 588 (24.01%) Digital Marketing
3 464 (18.95%) HTML
4 424 (17.31%) Agile Software Development
5 379 (15.48%) Analytics
6 376 (15.35%) Project Management
7 367 (14.99%) Business Intelligence
8 360 (14.70%) Telecoms
9 356 (14.54%) CSS
10 353 (14.41%) JavaScript
11 332 (13.56%) SQL
12 317 (12.94%) CRM
13 307 (12.54%) E-Commerce
14 305 (12.45%) SAP
15 292 (11.92%) Retail
16 284 (11.60%) Programme Management
17 277 (11.31%) Manufacturing
18 264 (10.78%) Electronics
19 259 (10.58%) Analytical Skills
20 254 (10.37%) Microsoft
21 248 (10.13%) SAP Oil and Gas
22 247 (10.09%) Degree
23 246 (10.04%) DTV
24 239 (9.76%) Advertising
25 236 (9.64%) User Experience
26 218 (8.90%) Adobe
27 202 (8.25%) Stakeholder Management
28 201 (8.21%) Java
29 172 (7.02%) HTML5
30 169 (6.90%) MS Excel

Marketing
Top Related IT Skills by Category

For the 6 months to 1 May 2015, IT contractor jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 148 (6.04%) CMS
2 133 (5.43%) SAS
3 67 (2.74%) Adobe Experience Manager
4 62 (2.53%) SharePoint
5 44 (1.80%) WordPress
6 43 (1.76%) Drupal
7 35 (1.43%) WebSphere
7 35 (1.43%) Apache
8 24 (0.98%) Umbraco
8 24 (0.98%) Node.js
9 22 (0.90%) IIS
10 18 (0.73%) Mule
11 17 (0.69%) Elasticsearch
12 14 (0.57%) Confluence
12 14 (0.57%) Apache Spark
13 13 (0.53%) Mule ESB
13 13 (0.53%) Sitecore CMS
13 13 (0.53%) Oracle Workflow
14 12 (0.49%) Tomcat
14 12 (0.49%) Apache Solr
Applications
1 169 (6.90%) MS Excel
2 125 (5.10%) Photoshop
3 93 (3.80%) MS PowerPoint
3 93 (3.80%) MS Office
4 57 (2.33%) Adobe Illustrator
5 55 (2.25%) MS Visio
6 51 (2.08%) MS Project
7 45 (1.84%) Adobe Creative Suite
8 39 (1.59%) SPSS
9 22 (0.90%) Spreadsheet
10 21 (0.86%) InDesign
11 13 (0.53%) Fireworks
12 10 (0.41%) Adobe After Effects
12 10 (0.41%) Shockwave
13 8 (0.33%) Acrobat
13 8 (0.33%) PowerPivot
14 7 (0.29%) FastStats
15 6 (0.24%) ImageReady
16 3 (0.12%) Maya
17 2 (0.082%) CINEMA 4D
Business Applications
1 248 (10.13%) SAP Oil and Gas
2 66 (2.69%) Dynamics CRM
3 25 (1.02%) Adobe Campaign
4 24 (0.98%) Unica
5 22 (0.90%) WebTrends
6 19 (0.78%) Magento
7 13 (0.53%) SAP CRM
8 12 (0.49%) Oracle EBS R12
8 12 (0.49%) Oracle General Ledger
9 10 (0.41%) Oracle CRM
9 10 (0.41%) Oracle EBS
10 6 (0.24%) SAP SD
10 6 (0.24%) Agresso
11 5 (0.20%) SAP InfiniteInsight
12 4 (0.16%) thinkFolio
12 4 (0.16%) Optimost
12 4 (0.16%) SAP BPC
12 4 (0.16%) SAP HCM
12 4 (0.16%) Radian6
13 3 (0.12%) Sage CRM
Cloud Services
1 81 (3.31%) Google Analytics
2 62 (2.53%) Adobe Analytics
3 57 (2.33%) Amazon AWS
4 35 (1.43%) SaaS
5 25 (1.02%) Amazon EC2
6 21 (0.86%) Cloud Computing
7 20 (0.82%) Office 365
8 13 (0.53%) GitHub
9 12 (0.49%) Amazon S3
10 11 (0.45%) Microsoft Azure
11 10 (0.41%) Force.com
11 10 (0.41%) PaaS
12 4 (0.16%) Heroku
12 4 (0.16%) Amazon EMR
12 4 (0.16%) AWS Elastic Beanstalk
12 4 (0.16%) Amazon CloudWatch
12 4 (0.16%) Google Cloud Platform
13 3 (0.12%) SmartFocus
13 3 (0.12%) IaaS
13 3 (0.12%) Google App Engine
Communications & Networking
1 85 (3.47%) Internet
2 44 (1.80%) Intranet
3 28 (1.14%) DNS
4 27 (1.10%) Firewall
5 22 (0.90%) HTTP
5 22 (0.90%) TCP/IP
6 15 (0.61%) OSPF
6 15 (0.61%) BGP
6 15 (0.61%) Broadband
7 12 (0.49%) Ethernet
7 12 (0.49%) Structured Cabling
7 12 (0.49%) Multicast
8 11 (0.45%) Network Security
8 11 (0.45%) WAN
9 10 (0.41%) SMS
9 10 (0.41%) VPN
10 8 (0.33%) HTTPS
10 8 (0.33%) FTP
10 8 (0.33%) DHCP
10 8 (0.33%) SAN
Database & Business Intelligence
1 149 (6.08%) SQL Server
2 88 (3.59%) Data Warehouse
3 85 (3.47%) MySQL
4 62 (2.53%) Relational Database
5 57 (2.33%) SQL Server Integration Services
5 57 (2.33%) Big Data
6 45 (1.84%) SQL Server Reporting Services
7 36 (1.47%) QlikView
8 27 (1.10%) Hadoop
8 27 (1.10%) Oracle Database
9 26 (1.06%) SQL Server Analysis Services
10 25 (1.02%) Base SAS
10 25 (1.02%) SQL Server 2008
11 24 (0.98%) PostgreSQL
12 22 (0.90%) Data Mining
13 19 (0.78%) MongoDB
14 18 (0.73%) Oracle BI EE
15 15 (0.61%) RDBMS
16 13 (0.53%) SAS Enterprise Guide
17 12 (0.49%) SQL Server 2012
Development Applications
1 65 (2.65%) Git (software)
2 42 (1.71%) JIRA
3 38 (1.55%) Subversion
4 32 (1.31%) Axure RP
5 30 (1.22%) Dreamweaver
5 30 (1.22%) Ant
6 28 (1.14%) Maven
7 22 (0.90%) Eclipse
8 20 (0.82%) Jenkins
9 16 (0.65%) SoapUI
10 15 (0.61%) Grunt
11 14 (0.57%) Selenium
12 13 (0.53%) Team Foundation Server
13 12 (0.49%) Balsamiq Mockups
14 11 (0.45%) Visual Studio
15 10 (0.41%) JUnit
16 7 (0.29%) Cucumber
17 5 (0.20%) Talend Open Studio
17 5 (0.20%) TeamCity
17 5 (0.20%) WebDriver
General
1 720 (29.40%) Finance
2 360 (14.70%) Telecoms
3 292 (11.92%) Retail
4 277 (11.31%) Manufacturing
5 264 (10.78%) Electronics
6 239 (9.76%) Advertising
7 105 (4.29%) Banking
8 79 (3.23%) Legal
9 71 (2.90%) Publishing
10 53 (2.16%) Games
11 28 (1.14%) Automotive
12 24 (0.98%) Pharmaceutical
13 22 (0.90%) Law
14 21 (0.86%) Retail Banking
14 21 (0.86%) Billing
15 19 (0.78%) French Language
16 18 (0.73%) Investment Banking
17 17 (0.69%) Multimedia
18 16 (0.65%) Back Office
19 14 (0.57%) German Language
Job Titles
1 495 (20.21%) Developer
2 493 (20.13%) Analyst
3 273 (11.15%) Project Manager
4 189 (7.72%) Business Analyst
5 154 (6.29%) Consultant
6 133 (5.43%) Designer
7 121 (4.94%) Architect
8 85 (3.47%) Marketing Manager
9 78 (3.18%) Web Developer
10 76 (3.10%) Data Analyst
11 63 (2.57%) Java Developer
12 60 (2.45%) Digital Project Manager
13 56 (2.29%) Senior Developer
14 52 (2.12%) PHP Developer
15 51 (2.08%) Front-End Developer
15 51 (2.08%) Product Manager
16 44 (1.80%) Senior Analyst
17 40 (1.63%) .NET Developer
18 35 (1.43%) Solutions Architect
19 34 (1.39%) Junior
Libraries, Frameworks & Software Standards
1 464 (18.95%) HTML
2 356 (14.54%) CSS
3 172 (7.02%) HTML5
4 161 (6.57%) .NET
5 148 (6.04%) jQuery
6 140 (5.72%) Web Services
7 106 (4.33%) XML
8 94 (3.84%) CSS3
9 81 (3.31%) ASP.NET
10 63 (2.57%) SOAP
11 54 (2.20%) REST
12 50 (2.04%) AngularJS
13 48 (1.96%) Flash
14 46 (1.88%) J2EE
15 44 (1.80%) Ajax
16 41 (1.67%) Spring
17 37 (1.51%) XHTML
18 32 (1.31%) Twitter Bootstrap
19 31 (1.27%) ASP.NET MVC
20 28 (1.14%) JSON
Miscellaneous
1 259 (10.58%) Analytical Skills
2 246 (10.04%) DTV
3 236 (9.64%) User Experience
4 148 (6.04%) Social Media
5 81 (3.31%) Mobile App
6 62 (2.53%) Computer Science
7 59 (2.41%) Management Information System
8 52 (2.12%) Digital Media
9 42 (1.71%) FMCG
10 38 (1.55%) NHS
11 33 (1.35%) Open Source
12 32 (1.31%) Statistics
12 32 (1.31%) Visualisation
13 27 (1.10%) Graphic Design
14 25 (1.02%) Blog
15 22 (0.90%) Copywriting
16 21 (0.86%) Mathematics
17 16 (0.65%) Social Network
17 16 (0.65%) E-Learning
18 14 (0.57%) Photography
Operating Systems
1 122 (4.98%) Linux
2 110 (4.49%) Windows
3 91 (3.72%) UNIX
4 41 (1.67%) Android
5 36 (1.47%) Apple iOS
6 35 (1.43%) Solaris
7 25 (1.02%) Red Hat Enterprise Linux
8 13 (0.53%) Windows 7
9 9 (0.37%) Windows 8
9 9 (0.37%) CentOS
9 9 (0.37%) Windows Server 2008
10 7 (0.29%) Ubuntu
11 6 (0.24%) Fedora
12 5 (0.20%) Windows Server 2012
13 4 (0.16%) Amazon Linux
14 3 (0.12%) Windows Phone
14 3 (0.12%) Windows Phone 7
14 3 (0.12%) Windows XP
14 3 (0.12%) Windows Mobile
15 2 (0.082%) Windows NT
Processes & Methodologies
1 588 (24.01%) Digital Marketing
2 424 (17.31%) Agile Software Development
3 379 (15.48%) Analytics
4 376 (15.35%) Project Management
5 367 (14.99%) Business Intelligence
6 317 (12.94%) CRM
7 307 (12.54%) E-Commerce
8 284 (11.60%) Programme Management
9 202 (8.25%) Stakeholder Management
10 145 (5.92%) Content Management
11 127 (5.19%) SEO
11 127 (5.19%) Scrum
12 120 (4.90%) PRINCE2
13 107 (4.37%) Migration
14 92 (3.76%) MVC
15 90 (3.67%) TDD
15 90 (3.67%) Email Marketing
16 89 (3.63%) Campaign Management
17 88 (3.59%) Time Management
17 88 (3.59%) Business Analysis
Programming Languages
1 353 (14.41%) JavaScript
2 332 (13.56%) SQL
3 201 (8.21%) Java
4 130 (5.31%) PHP
5 105 (4.29%) C#
6 47 (1.92%) Python
6 47 (1.92%) PL/SQL
7 37 (1.51%) Ruby
7 37 (1.51%) C
8 34 (1.39%) T-SQL
9 23 (0.94%) VBA
10 22 (0.90%) VB.NET
11 18 (0.73%) VBScript
12 17 (0.69%) R
12 17 (0.69%) C++
13 15 (0.61%) Apex Code
13 15 (0.61%) Bash Shell
14 13 (0.53%) Perl
15 10 (0.41%) AWK
15 10 (0.41%) Scala
Qualifications
1 247 (10.09%) Degree
2 62 (2.53%) Security Cleared
3 46 (1.88%) SC Cleared
4 30 (1.22%) Microsoft Certification
5 23 (0.94%) PMI Certification
6 19 (0.78%) ISEB
6 19 (0.78%) MCTS
7 18 (0.73%) PRINCE2 Certification
7 18 (0.73%) PMP
8 16 (0.65%) MCPD
8 16 (0.65%) MCAD
8 16 (0.65%) MCSD
9 15 (0.61%) CCNA
9 15 (0.61%) Cisco Certification
10 13 (0.53%) DV Cleared
11 11 (0.45%) CIMA
11 11 (0.45%) ACCA
12 10 (0.41%) MBA
13 8 (0.33%) PRINCE2 Practitioner
14 6 (0.24%) ISTQB
Quality Assurance & Compliance
1 69 (2.82%) QA
2 28 (1.14%) SLA
3 17 (0.69%) Data Quality
4 5 (0.20%) HL7
4 5 (0.20%) ISO/IEC 27001
5 4 (0.16%) Sarbanes-Oxley
6 3 (0.12%) P3O
7 2 (0.082%) WCAG
7 2 (0.082%) WAI
7 2 (0.082%) CDISC
7 2 (0.082%) GCP
7 2 (0.082%) ISO 9001
7 2 (0.082%) ISO 14001
7 2 (0.082%) PCI DSS
8 1 (0.041%) IEC 61508
8 1 (0.041%) DO-178B
8 1 (0.041%) GxP
8 1 (0.041%) GAMP
8 1 (0.041%) COBIT
System Software
1 22 (0.90%) VMware Infrastructure
2 19 (0.78%) Active Directory
3 11 (0.45%) Varnish
4 7 (0.29%) vSphere
5 6 (0.24%) Hyper-V
6 4 (0.16%) XenApp
7 3 (0.12%) HDFS
7 3 (0.12%) GlusterFS
7 3 (0.12%) XenDesktop
8 2 (0.082%) VMware ESX
8 2 (0.082%) Veritas Cluster Server
8 2 (0.082%) vCloud
8 2 (0.082%) Docker
8 2 (0.082%) GPFS
8 2 (0.082%) Ceph
9 1 (0.041%) Apache Flume
9 1 (0.041%) EMC RecoverPoint
9 1 (0.041%) Microsoft App-V
9 1 (0.041%) Firmware
9 1 (0.041%) Terminal Services
Systems Management
1 30 (1.22%) Puppet
2 13 (0.53%) Opscode Chef
3 8 (0.33%) Ansible
4 7 (0.29%) Vagrant
4 7 (0.29%) HP Quality Center
4 7 (0.29%) Nagios
5 6 (0.24%) TeamSite
5 6 (0.24%) CloudHub
6 4 (0.16%) SCCM
7 3 (0.12%) Hadoop YARN
7 3 (0.12%) Icinga
7 3 (0.12%) Jitterbit
7 3 (0.12%) HP UCMDB
7 3 (0.12%) ZABBIX
7 3 (0.12%) Tivoli Storage Manager
8 2 (0.082%) WSUS
8 2 (0.082%) WMI
8 2 (0.082%) EMC NetWorker
8 2 (0.082%) Cacti
8 2 (0.082%) SmokePing
Vendors
1 305 (12.45%) SAP
2 254 (10.37%) Microsoft
3 218 (8.90%) Adobe
4 127 (5.19%) Oracle
5 126 (5.14%) Salesforce.com
6 120 (4.90%) Google
7 55 (2.25%) IBM
8 38 (1.55%) Facebook
9 37 (1.51%) Tableau
10 35 (1.43%) Omniture
10 35 (1.43%) VMware
11 34 (1.39%) Twitter
12 33 (1.35%) Teradata
13 32 (1.31%) Siebel
13 32 (1.31%) hybris
14 31 (1.27%) Cisco
15 29 (1.18%) Red Hat
16 25 (1.02%) ExactTarget
16 25 (1.02%) Aprimo
17 24 (0.98%) HP
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