The table below looks at the prevalence of the term Marketing in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Marketing
Rank 78 70 80
Rank change year-on-year
-8 +10
Contract jobs citing Marketing 1446 1480 1272
As % of all contract IT jobs located in the UK 2.48% 2.62% 2.39%
As % of the General category 6.17% 6.78% 5.62%
Number of daily rates quoted 919 878 712
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£363 £350 £363
Average daily rate % change year-on-year
+3.57% -3.44%
90% offered a daily rate of more than £200 £200 £210
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 50 63 42
Average hourly rate £22.00 £21.78 £22.50
Average hourly rate % change year-on-year
+1.01% -3.20%
90% offered a hourly rate of more than £12.50 £13.65 £13.50
10% offered a hourly rate of more than £59.50 £46.45 £40.00
UK excluding London average hourly rate £33.32 £22.25 £21.50
% change year-on-year
+49.75% +3.48%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
23450 21818 22632
As % of all contract IT jobs located in the UK 40.17% 38.59% 42.48%
Number of daily rates quoted 14884 13396 14035
Average daily rate £438 £425 £450
Average daily rate % change year-on-year
+2.94% -5.55%
90% offered a daily rate of more than £275 £270 £275
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £400 £390 £382
% change year-on-year
+2.56% +2.02%
Number of hourly rates quoted 642 527 595
Average hourly rate £24.00 £22.00 £22.00
Average hourly rate % change year-on-year
+9.09% -
90% offered a hourly rate of more than £11.50 £11.50 £11.50
10% offered a hourly rate of more than £47.50 £42.50 £45.00
UK excluding London average hourly rate £27.50 £24.00 £22.50
% change year-on-year
+14.58% +6.66%

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing within the UK.

Marketing Daily Rate Trend in the UK

Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing within the UK over the 3 months to 3 September 2015.

Marketing Daily Rate Histogram in the UK

Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing within the UK.

Marketing Hourly Rate Trend in the UK

Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing within the UK over the 3 months to 3 September 2015.

Marketing Hourly Rate Histogram in the UK

Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the UK over the 3 months to 3 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -7 1386 £363 +3.57% 877
London -2 641 £375 +7.14% 384
South East 0 336 £375 +7.14% 158
Berkshire +10 167 £335 -4.28% 46
City of London -20 108 £375 +7.14% 79
South West +8 93 £375 +15.38% 67
North West -20 82 £325 -18.75% 86
East of England -2 81 £325 -17.72% 56
Bracknell +11 57 £322 -17.43% 8
East Midlands +9 49 £355 -3.92% 32
Manchester -7 49 £325 -13.33% 41
Yorkshire -32 46 £350 +55.55% 42
Reading +7 45 £273 -22.07% 18
Bristol +8 38 £325 -5.79% 25
West Yorkshire -23 35 £338 +110.93% 26
Scotland -12 34 £295 -21.33% 12
West Midlands -7 32 £325 -7.14% 37
East Sussex +30 30 £250 -35.48% 5
Buckinghamshire -17 30 £365 -5.80% 15
Brighton +24 29 £250 -35.48% 5
Hertfordshire -7 29 £285 -27.84% 17
Surrey -5 28 £376 +25.16% 24
Hampshire -6 27 £366 +27.39% 25
Leeds -30 27 £350 +118.75% 19
Northamptonshire +11 25 £413 +15.70% 4
Edinburgh -13 24 £290 -33.71% 8
Milton Keynes -4 23 £380 -6.17% 7
Essex -6 23 £340 -21.15% 8
Bedfordshire +24 21 £340 +4.61% 2
Northampton +9 19 £375 +3.02%

Marketing
Top 30 Related IT Skills

For the 6 months to 3 September 2015, IT contractor jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 811 (28.77%) Finance
2 782 (27.74%) Digital Marketing
3 543 (19.26%) Agile Software Development
4 518 (18.38%) HTML
5 448 (15.89%) Analytics
6 443 (15.71%) Project Management
7 436 (15.47%) Business Intelligence
8 425 (15.08%) CSS
8 425 (15.08%) Telecoms
9 408 (14.47%) JavaScript
10 379 (13.44%) E-Commerce
11 374 (13.27%) SQL
12 372 (13.20%) SAP
13 344 (12.20%) User Experience
14 343 (12.17%) CRM
14 343 (12.17%) Programme Management
15 331 (11.74%) Retail
16 329 (11.67%) Manufacturing
17 319 (11.32%) Electronics
18 315 (11.17%) Adobe
19 311 (11.03%) DTV
19 311 (11.03%) SAP Oil and Gas
20 290 (10.29%) Analytical Skills
21 261 (9.26%) Degree
22 257 (9.12%) Microsoft
23 203 (7.20%) .NET
24 194 (6.88%) Stakeholder Management
25 192 (6.81%) CMS
26 188 (6.67%) SEO
27 187 (6.63%) Java

Marketing
Top Related IT Skills by Category

For the 6 months to 3 September 2015, IT contractor jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 192 (6.81%) CMS
2 119 (4.22%) SAS
3 80 (2.84%) Adobe Experience Manager
4 69 (2.45%) SharePoint
5 48 (1.70%) WebSphere
6 45 (1.60%) Drupal
7 44 (1.56%) WordPress
8 32 (1.14%) Apache
9 31 (1.10%) Node.js
10 24 (0.85%) IIS
10 24 (0.85%) Umbraco
11 22 (0.78%) Mule
11 22 (0.78%) Tomcat
12 20 (0.71%) WebLogic
12 20 (0.71%) Sitecore CMS
13 17 (0.60%) WebLogic Portal
13 17 (0.60%) Confluence
14 15 (0.53%) MS Exchange
14 15 (0.53%) Oracle Workflow
15 14 (0.50%) WebSphere Portal
Applications
1 161 (5.71%) Photoshop
2 157 (5.57%) MS Excel
3 88 (3.12%) Adobe Illustrator
3 88 (3.12%) MS Office
4 82 (2.91%) MS PowerPoint
5 56 (1.99%) Adobe Creative Suite
6 55 (1.95%) MS Visio
7 38 (1.35%) SPSS
8 37 (1.31%) MS Project
9 31 (1.10%) InDesign
10 15 (0.53%) Spreadsheet
11 12 (0.43%) Adobe After Effects
12 9 (0.32%) FastStats
13 8 (0.28%) OmniGraffle
13 8 (0.28%) Fireworks
14 7 (0.25%) Acrobat
15 6 (0.21%) PowerPivot
16 5 (0.18%) Maya
17 4 (0.14%) 3ds Max
18 3 (0.11%) QuarkXPress
Business Applications
1 311 (11.03%) SAP Oil and Gas
2 73 (2.59%) Dynamics CRM
3 38 (1.35%) Adobe Campaign
4 26 (0.92%) WebTrends
5 24 (0.85%) Unica
6 22 (0.78%) Radian6
7 16 (0.57%) Magento
8 14 (0.50%) SAP CRM
8 14 (0.50%) Oracle EBS
9 9 (0.32%) Dynamics AX
9 9 (0.32%) Remedy ITSM
10 4 (0.14%) Optimost
11 3 (0.11%) SAP SD
11 3 (0.11%) Agresso
12 2 (0.071%) Summit
12 2 (0.071%) SAP Business One
12 2 (0.071%) SAP IS-U
12 2 (0.071%) Oracle General Ledger
12 2 (0.071%) Oracle EBS R12
12 2 (0.071%) TRIRIGA
Cloud Services
1 122 (4.33%) Google Analytics
2 72 (2.55%) Adobe Analytics
3 43 (1.53%) Amazon AWS
4 30 (1.06%) SaaS
5 25 (0.89%) PaaS
6 23 (0.82%) Office 365
7 17 (0.60%) SmartFocus
8 13 (0.46%) Amazon EC2
9 12 (0.43%) Force.com
10 11 (0.39%) Cloud Computing
11 9 (0.32%) GitHub
11 9 (0.32%) Veeva
12 8 (0.28%) Silverpop
13 6 (0.21%) IaaS
13 6 (0.21%) Microsoft Azure
14 3 (0.11%) MailChimp
14 3 (0.11%) Responsys
14 3 (0.11%) Google Cloud Platform
14 3 (0.11%) Yammer
15 2 (0.071%) Virtual Private Cloud
Communications & Networking
1 85 (3.02%) Internet
2 63 (2.23%) Intranet
3 38 (1.35%) TCP/IP
4 35 (1.24%) DNS
5 26 (0.92%) HTTP
6 20 (0.71%) Firewall
7 17 (0.60%) DHCP
8 14 (0.50%) VPN
8 14 (0.50%) SAN
8 14 (0.50%) BGP
9 13 (0.46%) OSPF
10 11 (0.39%) LAN
10 11 (0.39%) Structured Cabling
11 10 (0.35%) Multicast
11 10 (0.35%) WAN
12 9 (0.32%) Ethernet
12 9 (0.32%) LDAP
12 9 (0.32%) Broadband
12 9 (0.32%) SDH
12 9 (0.32%) HTTPS
Database & Business Intelligence
1 172 (6.10%) SQL Server
2 82 (2.91%) Data Warehouse
3 80 (2.84%) MySQL
4 63 (2.23%) Big Data
5 58 (2.06%) Relational Database
6 56 (1.99%) SQL Server Reporting Services
7 51 (1.81%) SQL Server Integration Services
8 36 (1.28%) BusinessObjects
9 34 (1.21%) Data Mining
10 33 (1.17%) SQL Server Analysis Services
11 25 (0.89%) Oracle Database
12 24 (0.85%) SQL Server 2012
12 24 (0.85%) QlikView
13 23 (0.82%) RDBMS
14 20 (0.71%) Hadoop
14 20 (0.71%) NoSQL
15 19 (0.67%) Oracle BI EE
15 19 (0.67%) SQL Server 2008
15 19 (0.67%) PostgreSQL
16 18 (0.64%) Oracle Database 11g
Development Applications
1 65 (2.31%) Git (software)
2 52 (1.84%) JIRA
3 42 (1.49%) Axure RP
4 33 (1.17%) Dreamweaver
5 31 (1.10%) Subversion
6 26 (0.92%) Visual Studio
7 24 (0.85%) Maven
7 24 (0.85%) Selenium
8 23 (0.82%) Jenkins
9 19 (0.67%) Team Foundation Server
10 17 (0.60%) Grunt
11 16 (0.57%) Eclipse
11 16 (0.57%) Ant
12 15 (0.53%) Cucumber
13 13 (0.46%) Balsamiq Mockups
14 12 (0.43%) JUnit
15 11 (0.39%) TeamCity
16 10 (0.35%) RSpec
16 10 (0.35%) gulp
17 8 (0.28%) WebDriver
General
1 811 (28.77%) Finance
2 425 (15.08%) Telecoms
3 331 (11.74%) Retail
4 329 (11.67%) Manufacturing
5 319 (11.32%) Electronics
6 155 (5.50%) Advertising
7 133 (4.72%) Banking
8 102 (3.62%) Legal
9 77 (2.73%) Publishing
10 54 (1.92%) Games
11 43 (1.53%) Automotive
12 26 (0.92%) Pharmaceutical
13 23 (0.82%) Multimedia
13 23 (0.82%) Billing
13 23 (0.82%) Italian Language
14 22 (0.78%) French Language
15 20 (0.71%) Retail Banking
16 19 (0.67%) Law
17 17 (0.60%) German Language
18 16 (0.57%) Investment Banking
Job Titles
1 557 (19.76%) Developer
2 504 (17.88%) Analyst
3 320 (11.35%) Project Manager
4 204 (7.24%) Business Analyst
5 179 (6.35%) Designer
6 176 (6.24%) Consultant
7 175 (6.21%) Architect
8 95 (3.37%) Web Developer
9 84 (2.98%) Marketing Manager
10 76 (2.70%) Solutions Architect
10 76 (2.70%) Data Analyst
11 69 (2.45%) Digital Project Manager
12 68 (2.41%) Front-End Developer
13 64 (2.27%) Product Manager
14 60 (2.13%) Senior Developer
15 47 (1.67%) UX Designer
16 43 (1.53%) Administrator
17 41 (1.45%) Junior
18 40 (1.42%) Coordinator
18 40 (1.42%) Senior Analyst
Libraries, Frameworks & Software Standards
1 518 (18.38%) HTML
2 425 (15.08%) CSS
3 203 (7.20%) .NET
4 170 (6.03%) jQuery
5 161 (5.71%) HTML5
6 128 (4.54%) XML
7 121 (4.29%) CSS3
8 115 (4.08%) Web Services
9 100 (3.55%) ASP.NET
10 63 (2.23%) AngularJS
11 60 (2.13%) Ajax
12 47 (1.67%) ASP.NET MVC
13 44 (1.56%) REST
13 44 (1.56%) Flash
14 42 (1.49%) SOAP
14 42 (1.49%) JSON
15 36 (1.28%) LAMP
16 34 (1.21%) .NET Framework
16 34 (1.21%) J2EE
17 29 (1.03%) Spring
Miscellaneous
1 344 (12.20%) User Experience
2 311 (11.03%) DTV
3 290 (10.29%) Analytical Skills
4 174 (6.17%) Social Media
5 99 (3.51%) Mobile App
6 71 (2.52%) Digital Media
7 68 (2.41%) Computer Science
8 63 (2.23%) NHS
9 61 (2.16%) Management Information System
10 45 (1.60%) Visualisation
11 39 (1.38%) Graphic Design
12 31 (1.10%) Statistics
12 31 (1.10%) Copywriting
13 29 (1.03%) FMCG
14 28 (0.99%) Blog
15 26 (0.92%) Data Centre
16 23 (0.82%) Mathematics
17 21 (0.74%) Photography
18 19 (0.67%) Animation
19 17 (0.60%) E-Learning
Operating Systems
1 130 (4.61%) Windows
2 102 (3.62%) Linux
3 76 (2.70%) UNIX
4 55 (1.95%) Apple iOS
5 48 (1.70%) Android
6 32 (1.14%) Windows Server 2008
7 25 (0.89%) Solaris
8 23 (0.82%) Red Hat Enterprise Linux
8 23 (0.82%) Windows 7
9 17 (0.60%) Windows Server 2012
10 13 (0.46%) Windows Server 2003
11 10 (0.35%) Ubuntu
12 9 (0.32%) Windows 8
13 4 (0.14%) Amazon Linux
13 4 (0.14%) CentOS
13 4 (0.14%) Mac OS X
13 4 (0.14%) MVS
14 3 (0.11%) Windows XP
14 3 (0.11%) Windows Phone
15 2 (0.071%) Fedora
Processes & Methodologies
1 782 (27.74%) Digital Marketing
2 543 (19.26%) Agile Software Development
3 448 (15.89%) Analytics
4 443 (15.71%) Project Management
5 436 (15.47%) Business Intelligence
6 379 (13.44%) E-Commerce
7 343 (12.17%) CRM
7 343 (12.17%) Programme Management
8 194 (6.88%) Stakeholder Management
9 188 (6.67%) SEO
10 175 (6.21%) Content Management
11 160 (5.68%) Scrum
12 142 (5.04%) PRINCE2
13 134 (4.75%) Business Analysis
14 116 (4.11%) Web Analytics
15 108 (3.83%) MVC
16 96 (3.41%) B2B
17 95 (3.37%) B2C
18 92 (3.26%) OO
19 91 (3.23%) Email Marketing
Programming Languages
1 408 (14.47%) JavaScript
2 374 (13.27%) SQL
3 187 (6.63%) Java
4 121 (4.29%) C#
5 106 (3.76%) PHP
6 43 (1.53%) Python
7 41 (1.45%) PL/SQL
8 40 (1.42%) T-SQL
9 39 (1.38%) C
10 38 (1.35%) Ruby
11 37 (1.31%) R
12 28 (0.99%) C++
13 25 (0.89%) VB.NET
14 24 (0.85%) VBA
15 20 (0.71%) PowerShell
16 18 (0.64%) VBScript
17 17 (0.60%) Objective-C
18 15 (0.53%) Apex Code
19 12 (0.43%) Bash Shell
19 12 (0.43%) CFML
Qualifications
1 261 (9.26%) Degree
2 35 (1.24%) Security Cleared
3 26 (0.92%) PMI Certification
4 19 (0.67%) PRINCE2 Certification
5 18 (0.64%) PMP
5 18 (0.64%) SC Cleared
6 16 (0.57%) ISEB
6 16 (0.57%) Cisco Certification
7 14 (0.50%) CCNA
8 13 (0.46%) ITIL Certification
9 12 (0.43%) PRINCE2 Practitioner
10 11 (0.39%) Microsoft Certification
11 7 (0.25%) MBA
12 4 (0.14%) ACCA
12 4 (0.14%) CIMA
12 4 (0.14%) PhD
13 3 (0.11%) CCNP
13 3 (0.11%) MCSE
13 3 (0.11%) MCITP
14 2 (0.071%) ISTQB
Quality Assurance & Compliance
1 94 (3.33%) QA
2 30 (1.06%) SLA
3 13 (0.46%) Data Quality
4 6 (0.21%) ISO/IEC 27001
5 4 (0.14%) Sarbanes-Oxley
5 4 (0.14%) HL7
5 4 (0.14%) EMIR
6 3 (0.11%) Dodd-Frank
6 3 (0.11%) AIFMD
6 3 (0.11%) MiFID
6 3 (0.11%) Solvency II
7 2 (0.071%) P3O
7 2 (0.071%) GCP
7 2 (0.071%) WAI
8 1 (0.035%) GAMP
8 1 (0.035%) WCAG
8 1 (0.035%) GxP
8 1 (0.035%) ISO 14001
8 1 (0.035%) CDISC
8 1 (0.035%) PCI DSS
System Software
1 41 (1.45%) Active Directory
2 16 (0.57%) VMware Infrastructure
3 8 (0.28%) NFS
4 6 (0.21%) vSphere
5 4 (0.14%) Hyper-V
5 4 (0.14%) XenApp
6 3 (0.11%) Varnish
6 3 (0.11%) vCloud
6 3 (0.11%) Docker
7 2 (0.071%) VMware ESXi
7 2 (0.071%) VMware ESX
7 2 (0.071%) Veritas Cluster Server
7 2 (0.071%) XenServer
7 2 (0.071%) GPFS
7 2 (0.071%) Ceph
8 1 (0.035%) GlusterFS
8 1 (0.035%) XenDesktop
8 1 (0.035%) NDS
8 1 (0.035%) Terminal Services
8 1 (0.035%) EMC RecoverPoint
Systems Management
1 22 (0.78%) Puppet
2 12 (0.43%) CloudHub
3 9 (0.32%) Netcool
4 8 (0.28%) Opscode Chef
5 6 (0.21%) HP Quality Center
6 5 (0.18%) SCCM
6 5 (0.18%) Nagios
7 4 (0.14%) Systems Management Server (SMS)
7 4 (0.14%) ZABBIX
7 4 (0.14%) Cacti
7 4 (0.14%) Cisco UCCX
7 4 (0.14%) SmokePing
8 3 (0.11%) Ansible
8 3 (0.11%) EMC NetWorker
8 3 (0.11%) HP Data Protector
9 2 (0.071%) Tivoli Storage Manager
9 2 (0.071%) TeamSite
9 2 (0.071%) Casper Suite
9 2 (0.071%) Oozie
9 2 (0.071%) DBAmp
Vendors
1 372 (13.20%) SAP
2 315 (11.17%) Adobe
3 257 (9.12%) Microsoft
4 179 (6.35%) Oracle
5 178 (6.31%) Google
6 174 (6.17%) Salesforce.com
7 61 (2.16%) Facebook
8 60 (2.13%) IBM
9 57 (2.02%) Tableau
9 57 (2.02%) Eloqua
10 54 (1.92%) Twitter
11 48 (1.70%) Sitecore
12 39 (1.38%) Cisco
13 35 (1.24%) VMware
13 35 (1.24%) hybris
13 35 (1.24%) Omniture
14 29 (1.03%) ExactTarget
15 27 (0.96%) Marketo
15 27 (0.96%) Endeca
15 27 (0.96%) Teradata
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