The first part of the table below looks at the prevalence of the term Marketing in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 16 May 2012 with a comparison to the same period in the previous 2 years. The second part of the table is for comparison and provides aggregates for all terms in our General category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Marketing
Location
3 months to
16 May 2012
Same period 2011Same period 2010
Rank859999
Rank change year-on-year
Up+14No change0
Matching contract IT job ads12231142936
As % of all contract IT jobs located in the UK2.066 %1.861 %1.700 %
As % of the General category4.574 %3.728 %3.540 %
Number of daily rates quoted715637423
Average daily rate£350£350£338
Average daily rate % change year-on-year
-+3.70 %
90% of contracts offered a daily rate of more than£225£208£188
10% of contracts offered a daily rate of more than£511£500£550
UK excluding London average daily rate£338£340£318
% change year-on-year
-0.73 %+7.08 %
Number of hourly rates quoted495451
Average hourly rate£17.00£20.00£21.00
Average hourly rate % change year-on-year
-15.00 %-4.76 %
90% of contracts offered a hourly rate of more than£9.70£11.87£11.40
10% of contracts offered a hourly rate of more than£44.24£42.50£39.70
UK excluding London average hourly rate£16.50£20.00£17.75
% change year-on-year
-17.50 %+12.67 %
IT Contractor Job Market, General CategoryAll General Category
UK
Contract IT job ads with a match in the
General category
267373063526441
As % of all contract IT jobs located in the UK45.17 %49.92 %48.02 %
Number of daily rates quoted158851836014057
Average daily rate£425£500£475
Average daily rate % change year-on-year
-15.00 %+5.26 %
90% of contracts offered a daily rate of more than£275£300£288
10% of contracts offered a daily rate of more than£600£650£625
UK excluding London average daily rate£375£375£350
% change year-on-year
-+7.14 %
Number of hourly rates quoted765923841
Average hourly rate£23.00£25.00£22.50
Average hourly rate % change year-on-year
-8.00 %+11.11 %
90% of contracts offered a hourly rate of more than£12.00£11.50£11.00
10% of contracts offered a hourly rate of more than£42.50£41.00£40.00
UK excluding London average hourly rate£25.00£26.00£22.50
% change year-on-year
-3.84 %+15.55 %

Marketing
Demand Trend

The chart provides the 3-month moving total of IT contractor jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Demand Trend

Marketing
Daily Rate Trend

The chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing within the UK.

Marketing Daily Rate Trend

Marketing
Daily Rate Histogram

The chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing within the UK over the 3 months to 16 May 2012.

Marketing Daily Rate Histogram

Marketing
Hourly Rate Trend

The chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing within the UK.

Marketing Hourly Rate Trend

Marketing
Hourly Rate Histogram

The chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing within the UK over the 3 months to 16 May 2012.

Marketing Hourly Rate Histogram

Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the UK over the 3 months to 16 May 2012. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

LocationRank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
EnglandUp+91161£350-
LondonUp+26676£375+7.14 %
South EastDown-2213£325-
City of LondonUp+44182£363+11.53 %
BerkshireDown-490£280-6.66 %
South WestDown-369£340-2.85 %
YorkshireUp+1150£325-13.33 %
West MidlandsUp+244£358+9.57 %
East of EnglandDown-1841£363-3.33 %
SurreyDown-640£288-14.17 %
HampshireUp+836£388-6.06 %
North WestDown-532£350+16.66 %
West YorkshireDown-1231£325-13.33 %
BristolDown-1028£360+1.05 %
HertfordshireDown-1125£350-6.66 %
ScotlandDown-1424£433+15.33 %
East MidlandsDown-720£325+8.33 %
LeedsDown-1418£325-3.56 %
EdinburghUp+117£433-8.94 %
BirminghamDown-115£338-6.25 %
BuckinghamshireDown-215£331-33.75 %
SloughDown-114£300-7.69 %
ReadingUp+313£290+70.58 %
South WalesUp+1712£432+56.90 %
WalesUp+1212£432+56.90 %
GloucestershireDown-1911£300+14.28 %
MaidenheadUp+1110--
West SussexDown-310£475+90.00 %
NorthamptonshireDown-810£325+8.33 %
BracknellUp+79--

Marketing
Top 30 Related IT Skills

For the 6 months to 16 May 2012, IT contractor jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1555 (24.10 %)Finance
2333 (14.46 %)Project Management
3331 (14.37 %)CRM
4311 (13.50 %)Retail
5289 (12.55 %)HTML
6278 (12.07 %)E-Commerce
7270 (11.72 %)SQL
8268 (11.64 %)CSS
9248 (10.77 %)Banking
10246 (10.68 %)Telecoms
11239 (10.38 %)JavaScript
12215 (9.336 %)Digital Marketing
13199 (8.641 %)Microsoft
14179 (7.772 %)Degree
15175 (7.599 %)Stakeholder Management
16165 (7.165 %)Social Media
17161 (6.991 %)SEO
18153 (6.644 %)Business Intelligence
19146 (6.340 %)PHP
20145 (6.296 %)MS Excel
21140 (6.079 %)jQuery
22139 (6.036 %)CMS
23128 (5.558 %).NET
24126 (5.471 %)SAS
24126 (5.471 %)Advertising
24126 (5.471 %)Digital Media
25123 (5.341 %)Internet
26121 (5.254 %)SQL Server
27119 (5.167 %)XML
27119 (5.167 %)Business Analysis

Marketing
Top Related IT Skills by Category

For the 6 months to 16 May 2012, IT contractor jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

IT Contractor Job Market, Application Development CategoryApplication Development
1289 (12.55 %)HTML
2268 (11.64 %)CSS
3140 (6.079 %)jQuery
4128 (5.558 %).NET
5119 (5.167 %)XML
6103 (4.472 %)Ajax
798 (4.255 %)Flash
880 (3.474 %)XHTML
969 (2.996 %)ASP.NET
1066 (2.866 %)HTML5
1160 (2.605 %)Web Services
1242 (1.824 %)JSP
1242 (1.824 %)JSON
1337 (1.607 %)CSS3
1435 (1.520 %)Zend Framework
1534 (1.476 %)LAMP
1628 (1.216 %)XSLT
1726 (1.129 %)ASP
1824 (1.042 %)Symfony
1923 (0.999 %)Smarty
IT Contractor Job Market, Application Platforms CategoryApplication Platforms
1139 (6.036 %)CMS
2126 (5.471 %)SAS
391 (3.951 %)SharePoint
428 (1.216 %)WordPress
521 (0.912 %)Drupal
620 (0.868 %)SharePoint 2010
717 (0.738 %)Apache
717 (0.738 %)IIS
815 (0.651 %)Joomla!
815 (0.651 %)Umbraco
815 (0.651 %)Adobe CQ
913 (0.564 %)BizTalk Server
1011 (0.478 %)Magento
118 (0.347 %)WebLogic
127 (0.304 %)Oracle Workflow
127 (0.304 %)Tomcat
127 (0.304 %)Sitecore CMS
135 (0.217 %)TeamSite
135 (0.217 %)Force.com
144 (0.174 %)Amazon AWS
IT Contractor Job Market, Applications CategoryApplications
1145 (6.296 %)MS Excel
2118 (5.124 %)Photoshop
376 (3.300 %)MS PowerPoint
376 (3.300 %)MS Office
468 (2.953 %)MS Visio
550 (2.171 %)Adobe Illustrator
644 (1.911 %)MS Project
729 (1.259 %)SPSS
820 (0.868 %)Fireworks
912 (0.521 %)FastStats
1010 (0.434 %)OmniGraffle
1010 (0.434 %)Acrobat
118 (0.347 %)InDesign
126 (0.261 %)Spreadsheet
126 (0.261 %)InfoPath
133 (0.130 %)QuarkXPress
133 (0.130 %)Adobe After Effects
133 (0.130 %)PowerPivot
142 (0.087 %)Adobe Premiere
151 (0.043 %)FreeHand
IT Contractor Job Market, Business Applications CategoryBusiness Applications
151 (2.215 %)Google Analytics
245 (1.954 %)Dynamics CRM
318 (0.782 %)WebTrends
414 (0.608 %)Tridion
511 (0.478 %)SiteCatalyst
69 (0.391 %)SAP CRM
77 (0.304 %)Oracle CRM
86 (0.261 %)Summit
94 (0.174 %)SAP ERP
94 (0.174 %)Oracle EBS
103 (0.130 %)SAP SD
112 (0.087 %)Remedy ITSM
112 (0.087 %)SAP CO
112 (0.087 %)Pivotal CRM
112 (0.087 %)SAP FI
112 (0.087 %)Maximo
112 (0.087 %)SAP FI/CO
121 (0.043 %)Oracle ERP
121 (0.043 %)Oracle Applications
121 (0.043 %)Oracle 11i
IT Contractor Job Market, Communications & Networking CategoryCommunications & Networking
1123 (5.341 %)Internet
267 (2.909 %)Intranet
326 (1.129 %)Broadband
420 (0.868 %)SMS
518 (0.782 %)3G
615 (0.651 %)Extranet
714 (0.608 %)Wireless
813 (0.564 %)LTE
911 (0.478 %)UTRAN
109 (0.391 %)HTTP
118 (0.347 %)Radio Access Network
118 (0.347 %)Ethernet
118 (0.347 %)Firewall
127 (0.304 %)DNS
136 (0.261 %)SSL
136 (0.261 %)Wi-Fi
145 (0.217 %)DAB
145 (0.217 %)FTP
145 (0.217 %)TCP/IP
154 (0.174 %)SAN
IT Contractor Job Market, Database & Business Intelligence CategoryDatabase & Business Intelligence
1121 (5.254 %)SQL Server
2113 (4.907 %)MySQL
375 (3.257 %)Data Warehouse
465 (2.822 %)ETL
537 (1.607 %)SQL Server Integration Services
625 (1.086 %)SQL Server Reporting Services
724 (1.042 %)Data Mining
823 (0.999 %)SQL Server 2008
823 (0.999 %)SQL Server Analysis Services
922 (0.955 %)Base SAS
1020 (0.868 %)DB2
1118 (0.782 %)QlikView
1214 (0.608 %)Oracle BI EE
1313 (0.564 %)MS Access
1313 (0.564 %)SQL Server 2005
1412 (0.521 %)RDBMS
1511 (0.478 %)OLAP
1511 (0.478 %)Hadoop
169 (0.391 %)MongoDB
178 (0.347 %)NoSQL
IT Contractor Job Market, Development Applications CategoryDevelopment Applications
145 (1.954 %)Subversion
241 (1.780 %)Dreamweaver
318 (0.782 %)Visual Studio
416 (0.695 %)Axure RP
57 (0.304 %)Eclipse
66 (0.261 %)Team Foundation Server
66 (0.261 %)Talend Open Studio
75 (0.217 %)VSS/SourceSafe
75 (0.217 %)Selenium
75 (0.217 %)Git (software)
75 (0.217 %)Balsamiq Mockups
84 (0.174 %)JIRA
84 (0.174 %)Maven
93 (0.130 %)PVCS
93 (0.130 %)ERwin
93 (0.130 %)NUnit
93 (0.130 %)Flash Builder
102 (0.087 %)PhoneGap
102 (0.087 %)Rational DOORS
102 (0.087 %)Cucumber
IT Contractor Job Market, General CategoryGeneral
1555 (24.10 %)Finance
2311 (13.50 %)Retail
3248 (10.77 %)Banking
4246 (10.68 %)Telecoms
5126 (5.471 %)Advertising
6103 (4.472 %)Publishing
768 (2.953 %)Legal
854 (2.345 %)Retail Banking
943 (1.867 %)Games
1042 (1.824 %)Pharmaceutical
1132 (1.389 %)Billing
1229 (1.259 %)Investment Banking
1325 (1.086 %)Manufacturing
1420 (0.868 %)Back Office
1519 (0.825 %)Electronics
1616 (0.695 %)Law
1714 (0.608 %)Financial Institution
1714 (0.608 %)Front Office
1813 (0.564 %)French Language
1911 (0.478 %)Music
IT Contractor Job Market, Job Titles CategoryJob Titles
1518 (22.49 %)Analyst
2348 (15.11 %)Developer
3330 (14.33 %)Project Manager
4276 (11.98 %)Business Analyst
5119 (5.167 %)Consultant
699 (4.299 %)Designer
798 (4.255 %)Marketing Manager
880 (3.474 %)Architect
968 (2.953 %)Data Analyst
1060 (2.605 %)PHP Developer
1154 (2.345 %)Web Developer
1253 (2.301 %)Product Manager
1351 (2.215 %)Digital Project Manager
1449 (2.128 %)Senior Analyst
1545 (1.954 %)Front-End Developer
1643 (1.867 %)Senior Manager
1643 (1.867 %)Web Designer
1742 (1.824 %)Marketing Analyst
1840 (1.737 %)Programme Manager
1934 (1.476 %)Web Manager
IT Contractor Job Market, Miscellaneous CategoryMiscellaneous
1165 (7.165 %)Social Media
2126 (5.471 %)Digital Media
387 (3.778 %)FMCG
446 (1.997 %)NHS
446 (1.997 %)Management Information System
545 (1.954 %)IPTV
641 (1.780 %)Statistics
732 (1.389 %)Computer Science
830 (1.303 %)SaaS
924 (1.042 %)Graphic Design
924 (1.042 %)Mathematics
1023 (0.999 %)Blog
1023 (0.999 %)iPhone
1121 (0.912 %)Online Banking
1220 (0.868 %)Copywriting
1317 (0.738 %)W3C
1416 (0.695 %)Online Games
1515 (0.651 %)Handset
1515 (0.651 %)Smartphone
1614 (0.608 %)New Media
IT Contractor Job Market, Operating Systems CategoryOperating Systems
174 (3.213 %)Windows
249 (2.128 %)Linux
330 (1.303 %)Apple iOS
423 (0.999 %)UNIX
520 (0.868 %)Android
615 (0.651 %)Windows XP
713 (0.564 %)Windows 7
812 (0.521 %)Windows Server 2003
911 (0.478 %)VxWorks
107 (0.304 %)Windows Server 2008
114 (0.174 %)Windows Phone 7
114 (0.174 %)Solaris
123 (0.130 %)Mac OS X
123 (0.130 %)Windows Vista
132 (0.087 %)Windows 2000 Server
141 (0.043 %)Windows NT
141 (0.043 %)Windows 2000
141 (0.043 %)AIX
141 (0.043 %)OS/2
141 (0.043 %)Ubuntu
IT Contractor Job Market, Processes & Methodologies CategoryProcesses & Methodologies
1333 (14.46 %)Project Management
2331 (14.37 %)CRM
3278 (12.07 %)E-Commerce
4215 (9.336 %)Digital Marketing
5175 (7.599 %)Stakeholder Management
6161 (6.991 %)SEO
7153 (6.644 %)Business Intelligence
8119 (5.167 %)Business Analysis
9114 (4.950 %)Online Marketing
10104 (4.516 %)PRINCE2
11103 (4.472 %)Web Analytics
12102 (4.429 %)Content Management
1386 (3.734 %)Agile Software Development
1482 (3.561 %)Change Management
1579 (3.430 %)Data Analysis
1678 (3.387 %)Migration
1777 (3.343 %)Web Development
1874 (3.213 %)B2B
1973 (3.170 %)Email Marketing
2070 (3.040 %)Direct Marketing
IT Contractor Job Market, Programming Languages CategoryProgramming Languages
1270 (11.72 %)SQL
2239 (10.38 %)JavaScript
3146 (6.340 %)PHP
4117 (5.080 %)Java
5109 (4.733 %)C#
638 (1.650 %)C
732 (1.389 %)ActionScript
822 (0.955 %)T-SQL
920 (0.868 %)Objective-C
920 (0.868 %)C++
1019 (0.825 %)VBScript
1118 (0.782 %)VBA
1118 (0.782 %)Python
1217 (0.738 %)VB
1315 (0.651 %)PHP5
1412 (0.521 %)Embedded C
1511 (0.478 %)SAS Macro
1610 (0.434 %)ActionScript 3.0
1610 (0.434 %)Embedded C++
178 (0.347 %)Ruby
IT Contractor Job Market, Qualifications CategoryQualifications
1179 (7.772 %)Degree
223 (0.999 %)PRINCE2 Certification
317 (0.738 %)Security Cleared
415 (0.651 %)PMP
415 (0.651 %)PMI Certification
513 (0.564 %)ISEB
611 (0.478 %)CIMA
710 (0.434 %)Microsoft Certification
88 (0.347 %)ACCA
97 (0.304 %)PRINCE2 Practitioner
97 (0.304 %)SC Cleared
106 (0.261 %)APMP
114 (0.174 %)MCITP
114 (0.174 %)MCDST
114 (0.174 %)MCP
123 (0.130 %)Postgraduate
123 (0.130 %)PhD
123 (0.130 %)MCTS
132 (0.087 %)BC Cleared
132 (0.087 %)VMware Certified Professional (VCP)
IT Contractor Job Market, Quality Assurance & Compliance CategoryQuality Assurance & Compliance
141 (1.780 %)QA
215 (0.651 %)Data Quality
35 (0.217 %)WCAG
44 (0.174 %)MiFID
44 (0.174 %)SLA
44 (0.174 %)ISO 9001
52 (0.087 %)FATCA
52 (0.087 %)WAI
61 (0.043 %)21 CFR Part 11
61 (0.043 %)GCP
61 (0.043 %)ISO 9000
61 (0.043 %)GxP
61 (0.043 %)HL7
61 (0.043 %)PCI DSS
IT Contractor Job Market, System Software CategorySystem Software
135 (1.520 %)Active Directory
24 (0.174 %)VMware Infrastructure
32 (0.087 %)Hyper-V
32 (0.087 %)VMware ESX
41 (0.043 %)XenApp
41 (0.043 %)XenServer
41 (0.043 %)vSphere
IT Contractor Job Market, Systems Management CategorySystems Management
17 (0.304 %)SCCM
25 (0.217 %)EMC NetWorker
34 (0.174 %)Tivoli
34 (0.174 %)Backup Exec
43 (0.130 %)WSUS
43 (0.130 %)HP Quality Center
43 (0.130 %)Puppet
52 (0.087 %)CiscoWorks
52 (0.087 %)Nagios
52 (0.087 %)Netcool
52 (0.087 %)Netcool/OMNIbus
52 (0.087 %)NetBackup
61 (0.043 %)Tivoli Storage Manager
61 (0.043 %)Systems Management Server (SMS)
61 (0.043 %)Ganglia
61 (0.043 %)Plesk
IT Contractor Job Market, Vendors CategoryVendors
1199 (8.641 %)Microsoft
2104 (4.516 %)Oracle
387 (3.778 %)Google
484 (3.647 %)Salesforce.com
567 (2.909 %)Adobe
655 (2.388 %)Siebel
751 (2.215 %)Zend
849 (2.128 %)Facebook
937 (1.607 %)Business Objects
1034 (1.476 %)Omniture
1132 (1.389 %)Informatica
1132 (1.389 %)SAP
1228 (1.216 %)Twitter
1326 (1.129 %)Unica
1425 (1.086 %)Tableau
1523 (0.999 %)IBM
1616 (0.695 %)Alterian
1715 (0.651 %)Teradata
1715 (0.651 %)MicroStrategy
1715 (0.651 %)Chordiant