The table below looks at the prevalence of the term Marketing in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 30 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 75 80 82
Rank change year-on-year
+5 +2
Contract jobs citing Marketing 1401 1290 1318
As % of all contract IT jobs located in the UK 2.41% 2.44% 2.28%
As % of the General category 6.20% 5.75% 5.11%
Number of daily rates quoted 824 729 782
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£363 £358 £374
Average daily rate % change year-on-year
+1.39% -4.47%
90% offered a daily rate of more than £200 £201 £190
10% offered a daily rate of more than £500 £525 £536
UK excluding London average daily rate £375 £328 £350
% change year-on-year
+14.50% -6.42%
Number of hourly rates quoted 64 36 24
Average hourly rate £25.00 £18.00 £17.50
Average hourly rate % change year-on-year
+38.88% +2.85%
90% offered a hourly rate of more than £13.75 £13.40 £12.95
10% offered a hourly rate of more than £50.00 £40.00 £43.85
UK excluding London average hourly rate £25.00 £17.50 £16.00
% change year-on-year
+42.85% +9.37%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
22594 22428 25814
As % of all contract IT jobs located in the UK 38.93% 42.48% 44.67%
Number of daily rates quoted 13706 14000 15251
Average daily rate £425 £450 £425
Average daily rate % change year-on-year
-5.55% +5.88%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £600 £620 £600
UK excluding London average daily rate £396 £380 £375
% change year-on-year
+4.21% +1.33%
Number of hourly rates quoted 519 591 752
Average hourly rate £24.00 £21.00 £26.00
Average hourly rate % change year-on-year
+14.28% -19.23%
90% offered a hourly rate of more than £11.00 £11.50 £12.50
10% offered a hourly rate of more than £45.00 £45.00 £47.50
UK excluding London average hourly rate £27.35 £20.00 £28.25
% change year-on-year
+36.75% -29.20%

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing within the UK.

Marketing Daily Rate Trend in the UK

Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing within the UK over the 3 months to 30 September 2014.

Marketing Daily Rate Histogram in the UK

Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing within the UK.

Marketing Hourly Rate Trend in the UK

Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing within the UK over the 3 months to 30 September 2014.

Marketing Hourly Rate Histogram in the UK

Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the UK over the 3 months to 30 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +3 1320 £360 -0.68% 911
London +2 656 £350 -6.66% 383
South East -4 279 £350 +7.69% 205
City of London +7 147 £350 -6.66% 114
Berkshire -4 123 £344 +17.52% 57
East of England +23 106 £405 +24.61% 66
South West -25 64 £350 -4.10% 56
North West +22 55 £400 +21.21% 69
Hertfordshire -1 53 £413 +22.22% 15
Yorkshire +7 49 £175 -50.00% 52
West Midlands -9 47 £375 - 38
Scotland +9 41 £400 +22.13% 16
West Yorkshire +19 34 £160 -58.70% 33
East Midlands +12 34 £375 +36.36% 25
Reading +7 33 £288 +0.87% 18
Hampshire -14 32 £280 -29.60% 25
Buckinghamshire +10 29 £394 +12.50% 22
Oxfordshire -7 29 £425 +104.81% 15
Manchester 0 28 £310 +1.63% 29
Essex +9 27 £431 +72.50% 10
Edinburgh +10 26 £450 +37.40% 7
Leeds +22 24 £160 -58.70% 17
Surrey -15 23 £475 +41.26% 42
Milton Keynes +14 22 £400 +33.33% 7
Bristol -23 21 £375 -3.22% 20
Maidenhead 0 19 £290 +9.43% 11
Lancashire -8 17 £425 -2.85% 13
Bracknell +10 16 £433 +116.25% 7
Northamptonshire +15 13 £364 +180.00% 4
West Sussex +9 13 £350 -12.50% 9

Marketing
Top 30 Related IT Skills

For the 6 months to 30 September 2014, IT contractor jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 780 (27.60%) Finance
2 591 (20.91%) Digital Marketing
3 510 (18.05%) HTML
4 479 (16.95%) Agile Software Development
5 445 (15.75%) SQL
6 424 (15.00%) Business Intelligence
7 415 (14.69%) Telecoms
8 388 (13.73%) Analytics
9 382 (13.52%) CSS
10 379 (13.41%) SAP
11 378 (13.38%) Analytical Skills
12 376 (13.31%) Project Management
13 366 (12.95%) CRM
14 363 (12.85%) E-Commerce
15 348 (12.31%) JavaScript
16 324 (11.46%) Programme Management
17 323 (11.43%) Manufacturing
18 290 (10.26%) Electronics
19 286 (10.12%) Degree
20 285 (10.08%) Retail
21 277 (9.80%) DTV
22 270 (9.55%) SAP Oil and Gas
23 257 (9.09%) User Experience
24 254 (8.99%) Microsoft
25 241 (8.53%) .NET
25 241 (8.53%) Social Media
26 216 (7.64%) Advertising
26 216 (7.64%) SQL Server
27 203 (7.18%) Java
27 203 (7.18%) CMS

Marketing
Top Related IT Skills by Category

For the 6 months to 30 September 2014, IT contractor jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 203 (7.18%) CMS
2 148 (5.24%) SAS
3 103 (3.64%) SharePoint
4 51 (1.80%) Apache
5 42 (1.49%) Drupal
5 42 (1.49%) WordPress
6 39 (1.38%) Tomcat
7 37 (1.31%) Adobe CQ
8 31 (1.10%) MS Exchange
9 28 (0.99%) IIS
9 28 (0.99%) WebSphere
10 24 (0.85%) Umbraco
11 21 (0.74%) Exchange Server 2007
11 21 (0.74%) Exchange Server 2010
12 20 (0.71%) Exchange Server 2003
13 16 (0.57%) IBM Notes
13 16 (0.57%) Confluence
14 15 (0.53%) Sitecore CMS
15 14 (0.50%) Joomla!
15 14 (0.50%) Node.js
Applications
1 197 (6.97%) MS Excel
2 162 (5.73%) Photoshop
3 106 (3.75%) MS Office
4 95 (3.36%) MS PowerPoint
5 83 (2.94%) Adobe Illustrator
6 46 (1.63%) SPSS
7 44 (1.56%) MS Project
8 35 (1.24%) MS Visio
9 27 (0.96%) Spreadsheet
10 24 (0.85%) Adobe Creative Suite
11 15 (0.53%) InDesign
12 12 (0.42%) FastStats
13 11 (0.39%) OmniGraffle
14 10 (0.35%) PowerPivot
14 10 (0.35%) Fireworks
15 6 (0.21%) Adobe After Effects
16 4 (0.14%) AutoCAD
17 3 (0.11%) Acrobat
18 2 (0.071%) FrameMaker
18 2 (0.071%) Adobe Premiere
Business Applications
1 270 (9.55%) SAP Oil and Gas
2 97 (3.43%) Google Analytics
3 45 (1.59%) Dynamics CRM
4 39 (1.38%) WebTrends
5 34 (1.20%) Magento
6 29 (1.03%) SiteCatalyst
7 27 (0.96%) Oracle CRM
8 14 (0.50%) SAP CRM
9 9 (0.32%) SAP BPC
10 7 (0.25%) Remedy ITSM
11 5 (0.18%) Dynamics AX
12 4 (0.14%) Oracle EBS
12 4 (0.14%) ENOVIA
13 3 (0.11%) SAP Business One
13 3 (0.11%) Oracle BPM
13 3 (0.11%) SAP SD
14 2 (0.071%) Tridion
14 2 (0.071%) SAP FI
14 2 (0.071%) Oracle Applications
14 2 (0.071%) SAP ERP
Cloud Services
1 31 (1.10%) SaaS
2 21 (0.74%) Amazon AWS
3 18 (0.64%) Office 365
3 18 (0.64%) Microsoft Azure
4 13 (0.46%) Amazon EC2
5 12 (0.42%) Cloud Computing
6 9 (0.32%) Force.com
7 7 (0.25%) Responsys
8 4 (0.14%) Amazon S3
9 2 (0.071%) PaaS
9 2 (0.071%) CheetahMail
9 2 (0.071%) Google Apps
9 2 (0.071%) GitHub
9 2 (0.071%) AWS Data Pipeline
10 1 (0.035%) IBM SmartCloud
10 1 (0.035%) MailChimp
10 1 (0.035%) Pure360
10 1 (0.035%) Heroku
10 1 (0.035%) Google App Engine
Communications & Networking
1 87 (3.08%) Internet
2 50 (1.77%) Intranet
3 41 (1.45%) DNS
4 39 (1.38%) LAN
5 37 (1.31%) WAN
6 35 (1.24%) TCP/IP
7 30 (1.06%) Firewall
8 28 (0.99%) DHCP
9 19 (0.67%) SMS
10 18 (0.64%) 3G
11 17 (0.60%) VPN
12 14 (0.50%) SAN
13 13 (0.46%) Broadband
14 11 (0.39%) LTE
14 11 (0.39%) VoLTE
15 10 (0.35%) Wireless
15 10 (0.35%) Extranet
15 10 (0.35%) HTTP
16 9 (0.32%) GSM
16 9 (0.32%) FTP
Database & Business Intelligence
1 216 (7.64%) SQL Server
2 106 (3.75%) Data Warehouse
3 100 (3.54%) MySQL
4 86 (3.04%) SQL Server Integration Services
5 85 (3.01%) Relational Database
6 63 (2.23%) Data Mining
7 56 (1.98%) SQL Server 2008
8 44 (1.56%) SQL Server Reporting Services
9 35 (1.24%) Hadoop
10 30 (1.06%) SQL Server Analysis Services
10 30 (1.06%) RDBMS
11 29 (1.03%) SQL Server 2005
11 29 (1.03%) Big Data
12 28 (0.99%) Oracle Database
13 27 (0.96%) NoSQL
13 27 (0.96%) QlikView
14 23 (0.81%) Base SAS
15 21 (0.74%) MongoDB
16 20 (0.71%) DB2
16 20 (0.71%) OLAP
Development Applications
1 58 (2.05%) Git (software)
2 55 (1.95%) Subversion
3 42 (1.49%) Dreamweaver
4 40 (1.42%) JIRA
5 39 (1.38%) Maven
6 34 (1.20%) Visual Studio
6 34 (1.20%) Selenium
7 32 (1.13%) JUnit
7 32 (1.13%) Jenkins
8 31 (1.10%) Ant
9 28 (0.99%) Eclipse
10 26 (0.92%) Axure RP
11 24 (0.85%) Team Foundation Server
12 15 (0.53%) Mockito
12 15 (0.53%) Cucumber
13 14 (0.50%) IntelliJ
14 11 (0.39%) WebDriver
15 8 (0.28%) TeamCity
15 8 (0.28%) NUnit
15 8 (0.28%) Grunt
General
1 780 (27.60%) Finance
2 415 (14.69%) Telecoms
3 323 (11.43%) Manufacturing
4 290 (10.26%) Electronics
5 285 (10.08%) Retail
6 216 (7.64%) Advertising
7 112 (3.96%) Banking
8 96 (3.40%) Legal
9 85 (3.01%) Publishing
10 64 (2.26%) Games
11 61 (2.16%) Pharmaceutical
12 41 (1.45%) Billing
13 36 (1.27%) French Language
14 34 (1.20%) Automotive
15 24 (0.85%) Retail Banking
15 24 (0.85%) Spanish Language
16 18 (0.64%) Multimedia
17 17 (0.60%) Mandarin Language
18 16 (0.57%) Dutch Language
19 15 (0.53%) German Language
Job Titles
1 622 (22.01%) Developer
2 563 (19.92%) Analyst
3 262 (9.27%) Business Analyst
4 239 (8.46%) Project Manager
5 176 (6.23%) Designer
6 164 (5.80%) Consultant
7 158 (5.59%) Architect
8 97 (3.43%) Data Analyst
9 77 (2.72%) Front-End Developer
10 70 (2.48%) Web Developer
11 69 (2.44%) Marketing Manager
12 66 (2.34%) PHP Developer
13 64 (2.26%) .NET Developer
14 61 (2.16%) Solutions Architect
15 60 (2.12%) Senior Developer
16 54 (1.91%) Coordinator
17 53 (1.88%) Java Developer
18 52 (1.84%) SQL Developer
19 50 (1.77%) Digital Project Manager
20 48 (1.70%) Web Designer
Libraries, Frameworks & Software Standards
1 510 (18.05%) HTML
2 382 (13.52%) CSS
3 241 (8.53%) .NET
4 178 (6.30%) jQuery
5 169 (5.98%) HTML5
6 122 (4.32%) XML
7 120 (4.25%) Web Services
8 113 (4.00%) CSS3
9 96 (3.40%) ASP.NET
10 68 (2.41%) Ajax
11 51 (1.80%) Spring
12 49 (1.73%) AngularJS
13 47 (1.66%) JSON
14 45 (1.59%) XHTML
15 44 (1.56%) REST
15 44 (1.56%) RESTful
16 41 (1.45%) SOAP
16 41 (1.45%) .NET Framework
17 39 (1.38%) Flash
17 39 (1.38%) J2EE
Miscellaneous
1 378 (13.38%) Analytical Skills
2 277 (9.80%) DTV
3 257 (9.09%) User Experience
4 241 (8.53%) Social Media
5 109 (3.86%) Mobile App
6 64 (2.26%) Management Information System
7 56 (1.98%) FMCG
8 48 (1.70%) Computer Science
9 47 (1.66%) Statistics
10 43 (1.52%) Blog
11 42 (1.49%) Visualisation
11 42 (1.49%) NHS
12 41 (1.45%) Digital Media
13 38 (1.34%) Open Source
14 35 (1.24%) Copywriting
15 33 (1.17%) Data Integration
16 30 (1.06%) Graphic Design
17 29 (1.03%) Mathematics
18 26 (0.92%) Online Games
19 19 (0.67%) Wiki
Operating Systems
1 127 (4.49%) Windows
1 127 (4.49%) Linux
2 78 (2.76%) Apple iOS
3 71 (2.51%) Android
4 62 (2.19%) UNIX
5 19 (0.67%) Windows Server 2008
6 18 (0.64%) Windows 7
7 16 (0.57%) Windows Server 2003
8 15 (0.53%) Solaris
9 14 (0.50%) Windows Server 2012
10 6 (0.21%) Mac OS X
11 5 (0.18%) VMS
11 5 (0.18%) CentOS
11 5 (0.18%) Fedora
12 4 (0.14%) Windows 8
13 3 (0.11%) Red Hat Enterprise Linux
13 3 (0.11%) Mac OS
13 3 (0.11%) AIX
13 3 (0.11%) HPUX
14 2 (0.071%) Windows XP
Processes & Methodologies
1 591 (20.91%) Digital Marketing
2 479 (16.95%) Agile Software Development
3 424 (15.00%) Business Intelligence
4 388 (13.73%) Analytics
5 376 (13.31%) Project Management
6 366 (12.95%) CRM
7 363 (12.85%) E-Commerce
8 324 (11.46%) Programme Management
9 183 (6.48%) Stakeholder Management
10 164 (5.80%) SEO
11 158 (5.59%) Content Management
12 145 (5.13%) MVC
13 133 (4.71%) Business Analysis
14 128 (4.53%) Scrum
15 119 (4.21%) PRINCE2
16 118 (4.18%) OO
17 113 (4.00%) Data Analysis
17 113 (4.00%) Email Marketing
18 110 (3.89%) TDD
19 105 (3.72%) Migration
Programming Languages
1 445 (15.75%) SQL
2 348 (12.31%) JavaScript
3 203 (7.18%) Java
4 147 (5.20%) C#
5 144 (5.10%) PHP
6 52 (1.84%) T-SQL
7 39 (1.38%) VB.NET
8 37 (1.31%) PL/SQL
9 32 (1.13%) Python
10 30 (1.06%) VBA
11 29 (1.03%) C
12 26 (0.92%) VB
12 26 (0.92%) Ruby
13 23 (0.81%) C++
14 21 (0.74%) PHP5
15 20 (0.71%) Perl
16 14 (0.50%) Shell Script
16 14 (0.50%) R
17 11 (0.39%) Scala
18 10 (0.35%) ActionScript
Qualifications
1 286 (10.12%) Degree
2 34 (1.20%) Security Cleared
3 31 (1.10%) PMI Certification
4 30 (1.06%) ISEB
5 29 (1.03%) Microsoft Certification
6 26 (0.92%) SC Cleared
7 21 (0.74%) PMP
8 20 (0.71%) MCSE
9 13 (0.46%) PRINCE2 Certification
10 12 (0.42%) ITIL Certification
10 12 (0.42%) ISTQB
11 10 (0.35%) ISTQB Foundation Certification
12 9 (0.32%) PRINCE2 Practitioner
13 6 (0.21%) MBA
13 6 (0.21%) Cisco Certification
14 4 (0.14%) CCNA
14 4 (0.14%) HND
14 4 (0.14%) ACCA
14 4 (0.14%) APMP
15 3 (0.11%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 97 (3.43%) QA
2 25 (0.88%) SLA
3 16 (0.57%) Data Quality
4 12 (0.42%) ISO 9001
5 7 (0.25%) ISO/IEC 27001
6 5 (0.18%) WCAG
7 4 (0.14%) WAI
7 4 (0.14%) PCI DSS
8 3 (0.11%) P3O
8 3 (0.11%) COBIT
9 2 (0.071%) GMP
9 2 (0.071%) Sarbanes-Oxley
9 2 (0.071%) HL7
9 2 (0.071%) AIFMD
9 2 (0.071%) UCITS
10 1 (0.035%) ISO/IEC 20000
10 1 (0.035%) JTAG
10 1 (0.035%) Solvency II
10 1 (0.035%) CRD IV
10 1 (0.035%) COREP
System Software
1 36 (1.27%) Active Directory
2 15 (0.53%) VMware Infrastructure
3 7 (0.25%) vSphere
4 5 (0.18%) Hyper-V
4 5 (0.18%) XenApp
5 4 (0.14%) Oracle RAC
6 3 (0.11%) VMware ESXi
7 2 (0.071%) HDFS
7 2 (0.071%) Veritas Volume Manager
7 2 (0.071%) Veritas File System
7 2 (0.071%) Veritas Cluster Server
7 2 (0.071%) Cronacle
8 1 (0.035%) NDS
8 1 (0.035%) Citrix Presentation Server
8 1 (0.035%) Firmware
8 1 (0.035%) VMware ESX
8 1 (0.035%) Oracle RMAN
8 1 (0.035%) XenDesktop
Systems Management
1 11 (0.39%) BMC PATROL
1 11 (0.39%) HP Quality Center
2 7 (0.25%) Vagrant
2 7 (0.25%) Oozie
3 6 (0.21%) Opscode Chef
4 5 (0.18%) McAfee ePO
4 5 (0.18%) Puppet
4 5 (0.18%) Backup Exec
5 3 (0.11%) Tivoli Storage Manager
5 3 (0.11%) SCOM
6 2 (0.071%) Cisco UCCX
6 2 (0.071%) SCCM
6 2 (0.071%) nmon
6 2 (0.071%) Ansible
6 2 (0.071%) HP UCMDB
7 1 (0.035%) Salt
7 1 (0.035%) SCOrch
7 1 (0.035%) Control-M
7 1 (0.035%) Nagios
7 1 (0.035%) WMI
Vendors
1 379 (13.41%) SAP
2 254 (8.99%) Microsoft
3 192 (6.79%) Adobe
4 169 (5.98%) Oracle
5 125 (4.42%) Google
6 119 (4.21%) Salesforce.com
7 61 (2.16%) IBM
8 47 (1.66%) Facebook
9 43 (1.52%) Twitter
10 40 (1.42%) Cisco
11 39 (1.38%) Teradata
11 39 (1.38%) Omniture
12 38 (1.34%) Tableau
13 36 (1.27%) Siebel
14 31 (1.10%) Unica
15 29 (1.03%) Eloqua
15 29 (1.03%) Business Objects
15 29 (1.03%) VMware
16 28 (0.99%) Zend
17 25 (0.88%) Sitecore
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