The table below looks at the prevalence of the term Marketing in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Marketing
Rank 76 69 87
Rank change year-on-year
-7 +18
Contract jobs citing Marketing 1443 1435 1134
As % of all contract IT jobs located in the UK 2.54% 2.63% 2.22%
As % of the General category 6.30% 6.80% 5.16%
Number of daily rates quoted 905 851 610
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £350 £368
Average daily rate % change year-on-year
+7.14% -4.76%
90% offered a daily rate of more than £200 £193 £215
10% offered a daily rate of more than £525 £500 £525
UK excluding London average daily rate £351 £350 £361
% change year-on-year
+0.21% -3.11%
Number of hourly rates quoted 43 57 42
Average hourly rate £20.00 £20.50 £23.50
Average hourly rate % change year-on-year
-2.43% -12.76%
90% offered a hourly rate of more than £15.00 £13.20 £14.10
10% offered a hourly rate of more than £55.10 £41.96 £40.00
UK excluding London average hourly rate £20.00 £22.00 £27.50
% change year-on-year
-9.09% -20.00%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
22901 21104 21985
As % of all contract IT jobs located in the UK 40.27% 38.62% 43.02%
Number of daily rates quoted 14647 13020 13447
Average daily rate £425 £425 £450
Average daily rate % change year-on-year
- -5.55%
90% offered a daily rate of more than £275 £265 £275
10% offered a daily rate of more than £620 £600 £620
UK excluding London average daily rate £396 £388 £388
% change year-on-year
+2.19% -
Number of hourly rates quoted 575 549 632
Average hourly rate £22.50 £20.50 £22.50
Average hourly rate % change year-on-year
+9.75% -8.88%
90% offered a hourly rate of more than £11.80 £11.50 £11.50
10% offered a hourly rate of more than £49.47 £41.03 £42.90
UK excluding London average hourly rate £22.50 £22.00 £22.50
% change year-on-year
+2.27% -2.22%

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing within the UK.

Marketing Daily Rate Trend in the UK

Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing within the UK over the 3 months to 31 July 2015.

Marketing Daily Rate Histogram in the UK

Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing within the UK.

Marketing Hourly Rate Trend in the UK

Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing within the UK over the 3 months to 31 July 2015.

Marketing Hourly Rate Histogram in the UK

Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -4 1375 £375 +7.14% 958
London 0 673 £390 +11.42% 404
South East +3 341 £375 +7.14% 180
Berkshire +9 161 £316 -9.71% 70
City of London -24 130 £375 +7.14% 107
South West +10 104 £380 +15.15% 46
East of England -5 58 £325 -17.72% 61
East Midlands +23 52 £350 +12.00% 56
Bracknell +9 51 £322 -17.43% 5
North West -38 51 £313 -20.88% 88
Reading +7 48 £250 -32.20% 30
Yorkshire -25 44 £350 +2.18% 61
Scotland +5 43 £313 -3.84% 14
Bristol +7 41 £365 +4.28% 13
Hampshire -5 36 £388 -3.12% 26
Edinburgh +10 34 £300 -7.69% 6
Surrey -4 33 £410 +68.20% 29
West Yorkshire -19 32 £350 +57.30% 31
West Midlands -8 30 £325 +11.11% 53
East Sussex +16 28 £250 - 4
Manchester -7 28 £290 -26.58% 38
Oxfordshire -23 28 £463 +32.14% 17
Brighton +15 27 £250 - 4
Leeds -16 25 £351 +119.06% 20
Buckinghamshire -6 23 £300 -14.28% 13
Nottinghamshire 0 22 £338 -5.26% 37
Gloucestershire +5 21 £420 +40.00% 6
Milton Keynes -6 19 £350 -1.40% 8
Oxford -8 19 £450 +16.12% 6
Hertfordshire -14 19 £285 -24.00% 12

Marketing
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 792 (28.28%) Finance
2 731 (26.10%) Digital Marketing
3 526 (18.78%) Agile Software Development
4 501 (17.89%) HTML
5 450 (16.07%) Analytics
6 440 (15.71%) Project Management
7 421 (15.03%) Business Intelligence
8 410 (14.64%) CSS
9 407 (14.53%) Telecoms
10 397 (14.17%) JavaScript
11 387 (13.82%) SQL
12 363 (12.96%) E-Commerce
13 358 (12.78%) CRM
14 355 (12.67%) SAP
15 343 (12.25%) User Experience
16 339 (12.10%) Retail
17 332 (11.85%) Programme Management
18 316 (11.28%) Manufacturing
19 305 (10.89%) Electronics
20 293 (10.46%) DTV
20 293 (10.46%) SAP Oil and Gas
21 291 (10.39%) Adobe
22 290 (10.35%) Analytical Skills
23 289 (10.32%) Microsoft
24 268 (9.57%) Degree
25 214 (7.64%) Java
26 198 (7.07%) .NET
26 198 (7.07%) Stakeholder Management
27 183 (6.53%) SEO
28 179 (6.39%) SQL Server

Marketing
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 167 (5.96%) CMS
2 124 (4.43%) SAS
3 82 (2.93%) SharePoint
4 79 (2.82%) Adobe Experience Manager
5 51 (1.82%) WebSphere
6 43 (1.54%) WordPress
7 39 (1.39%) Drupal
8 35 (1.25%) Apache
9 30 (1.07%) Node.js
9 30 (1.07%) Mule
10 28 (1.00%) IIS
11 25 (0.89%) WebLogic
12 24 (0.86%) Umbraco
13 22 (0.79%) Tomcat
14 20 (0.71%) Sitecore CMS
15 17 (0.61%) WebLogic Portal
15 17 (0.61%) Mule ESB
16 16 (0.57%) JBoss
16 16 (0.57%) Oracle Workflow
17 15 (0.54%) Confluence
Applications
1 166 (5.93%) MS Excel
2 146 (5.21%) Photoshop
3 91 (3.25%) MS Office
4 82 (2.93%) MS PowerPoint
5 69 (2.46%) Adobe Illustrator
6 61 (2.18%) MS Visio
7 49 (1.75%) Adobe Creative Suite
8 48 (1.71%) MS Project
9 39 (1.39%) SPSS
10 27 (0.96%) InDesign
11 21 (0.75%) Spreadsheet
12 13 (0.46%) Adobe After Effects
13 11 (0.39%) FastStats
14 10 (0.36%) Fireworks
15 6 (0.21%) Acrobat
15 6 (0.21%) PowerPivot
16 5 (0.18%) OmniGraffle
16 5 (0.18%) Maya
17 3 (0.11%) ZBrush
17 3 (0.11%) InfoPath
Business Applications
1 293 (10.46%) SAP Oil and Gas
2 86 (3.07%) Dynamics CRM
3 34 (1.21%) Adobe Campaign
4 26 (0.93%) WebTrends
5 20 (0.71%) Unica
6 16 (0.57%) SAP CRM
7 15 (0.54%) Magento
8 14 (0.50%) Radian6
9 11 (0.39%) Oracle EBS
10 10 (0.36%) Remedy ITSM
11 8 (0.29%) Optimost
11 8 (0.29%) Dynamics AX
12 7 (0.25%) Oracle General Ledger
13 6 (0.21%) Oracle EBS R12
14 4 (0.14%) Agresso
14 4 (0.14%) SAP SD
15 3 (0.11%) Oracle CRM
15 3 (0.11%) Oracle Receivables
16 2 (0.071%) Oracle Cash Management
16 2 (0.071%) Oracle Assets
Cloud Services
1 103 (3.68%) Google Analytics
2 76 (2.71%) Adobe Analytics
3 52 (1.86%) Amazon AWS
4 37 (1.32%) SaaS
5 29 (1.04%) Office 365
6 19 (0.68%) SmartFocus
7 17 (0.61%) Cloud Computing
8 16 (0.57%) Amazon EC2
8 16 (0.57%) PaaS
9 12 (0.43%) Force.com
9 12 (0.43%) GitHub
10 8 (0.29%) Silverpop
10 8 (0.29%) Microsoft Azure
11 6 (0.21%) Veeva
12 5 (0.18%) IaaS
13 3 (0.11%) Google App Engine
13 3 (0.11%) Heroku
13 3 (0.11%) AWS Elastic Beanstalk
13 3 (0.11%) Google Cloud Platform
13 3 (0.11%) Yammer
Communications & Networking
1 100 (3.57%) Internet
2 71 (2.53%) Intranet
3 33 (1.18%) TCP/IP
4 32 (1.14%) DNS
5 27 (0.96%) HTTP
6 21 (0.75%) Firewall
7 18 (0.64%) Broadband
8 16 (0.57%) WAN
9 15 (0.54%) VPN
9 15 (0.54%) SAN
10 14 (0.50%) HTTPS
10 14 (0.50%) OSPF
10 14 (0.50%) BGP
11 12 (0.43%) DHCP
11 12 (0.43%) Ethernet
12 11 (0.39%) Structured Cabling
13 10 (0.36%) Multicast
14 9 (0.32%) LTE
14 9 (0.32%) LDAP
14 9 (0.32%) NAS
Database & Business Intelligence
1 179 (6.39%) SQL Server
2 91 (3.25%) Data Warehouse
3 79 (2.82%) MySQL
4 70 (2.50%) Relational Database
5 61 (2.18%) SQL Server Reporting Services
6 59 (2.11%) SQL Server Integration Services
7 55 (1.96%) Big Data
8 39 (1.39%) SQL Server Analysis Services
9 37 (1.32%) BusinessObjects
9 37 (1.32%) Data Mining
10 31 (1.11%) Oracle Database
11 30 (1.07%) RDBMS
12 26 (0.93%) QlikView
13 23 (0.82%) Oracle BI EE
14 22 (0.79%) SQL Server 2008
15 21 (0.75%) SQL Server 2012
15 21 (0.75%) PostgreSQL
16 20 (0.71%) Hadoop
17 19 (0.68%) MongoDB
18 18 (0.64%) Oracle Database 11g
Development Applications
1 60 (2.14%) Git (software)
2 50 (1.79%) JIRA
3 41 (1.46%) Axure RP
4 37 (1.32%) Subversion
5 29 (1.04%) Maven
6 25 (0.89%) Dreamweaver
7 22 (0.79%) Selenium
8 21 (0.75%) Ant
9 20 (0.71%) Eclipse
9 20 (0.71%) Team Foundation Server
10 17 (0.61%) Grunt
11 16 (0.57%) Jenkins
12 15 (0.54%) SoapUI
12 15 (0.54%) Visual Studio
13 14 (0.50%) Cucumber
14 12 (0.43%) Balsamiq Mockups
15 11 (0.39%) RSpec
16 10 (0.36%) gulp
17 8 (0.29%) WebDriver
18 7 (0.25%) JUnit
General
1 792 (28.28%) Finance
2 407 (14.53%) Telecoms
3 339 (12.10%) Retail
4 316 (11.28%) Manufacturing
5 305 (10.89%) Electronics
6 173 (6.18%) Advertising
7 123 (4.39%) Banking
8 106 (3.78%) Legal
9 77 (2.75%) Publishing
10 58 (2.07%) Games
11 36 (1.29%) Automotive
12 27 (0.96%) Pharmaceutical
12 27 (0.96%) Retail Banking
13 25 (0.89%) Italian Language
14 24 (0.86%) French Language
14 24 (0.86%) Multimedia
14 24 (0.86%) Billing
15 21 (0.75%) German Language
16 19 (0.68%) Law
17 17 (0.61%) Back Office
Job Titles
1 560 (19.99%) Developer
2 512 (18.28%) Analyst
3 321 (11.46%) Project Manager
4 198 (7.07%) Business Analyst
5 184 (6.57%) Consultant
6 161 (5.75%) Architect
7 153 (5.46%) Designer
8 88 (3.14%) Marketing Manager
9 83 (2.96%) Data Analyst
10 78 (2.78%) Web Developer
11 75 (2.68%) Solutions Architect
12 68 (2.43%) Senior Developer
13 64 (2.28%) Digital Project Manager
14 63 (2.25%) Product Manager
15 62 (2.21%) Front-End Developer
16 55 (1.96%) Java Developer
17 43 (1.54%) Administrator
18 41 (1.46%) UX Designer
19 40 (1.43%) .NET Developer
20 39 (1.39%) Senior Analyst
Libraries, Frameworks & Software Standards
1 501 (17.89%) HTML
2 410 (14.64%) CSS
3 198 (7.07%) .NET
4 159 (5.68%) jQuery
5 157 (5.61%) HTML5
6 124 (4.43%) XML
7 121 (4.32%) Web Services
8 111 (3.96%) CSS3
9 86 (3.07%) ASP.NET
10 62 (2.21%) AngularJS
11 60 (2.14%) Ajax
12 55 (1.96%) SOAP
13 52 (1.86%) REST
14 43 (1.54%) ASP.NET MVC
15 36 (1.29%) J2EE
16 35 (1.25%) Flash
16 35 (1.25%) JSON
17 32 (1.14%) Spring
18 31 (1.11%) LAMP
18 31 (1.11%) XHTML
Miscellaneous
1 343 (12.25%) User Experience
2 293 (10.46%) DTV
3 290 (10.35%) Analytical Skills
4 169 (6.03%) Social Media
5 95 (3.39%) Mobile App
6 77 (2.75%) Computer Science
7 62 (2.21%) Management Information System
8 60 (2.14%) NHS
9 54 (1.93%) Digital Media
10 42 (1.50%) Visualisation
11 40 (1.43%) Graphic Design
12 34 (1.21%) Statistics
13 33 (1.18%) Data Centre
14 32 (1.14%) Copywriting
15 30 (1.07%) FMCG
16 27 (0.96%) Mathematics
17 25 (0.89%) Blog
18 19 (0.68%) Photography
18 19 (0.68%) Enterprise Software
19 17 (0.61%) Replication
Operating Systems
1 141 (5.03%) Windows
2 114 (4.07%) Linux
3 84 (3.00%) UNIX
4 55 (1.96%) Apple iOS
5 50 (1.79%) Android
6 35 (1.25%) Solaris
7 29 (1.04%) Windows Server 2008
8 24 (0.86%) Red Hat Enterprise Linux
9 21 (0.75%) Windows 7
10 16 (0.57%) Windows Server 2012
11 10 (0.36%) Windows 8
11 10 (0.36%) Ubuntu
12 9 (0.32%) Windows Server 2003
13 4 (0.14%) MVS
14 3 (0.11%) CentOS
14 3 (0.11%) Windows 2000
14 3 (0.11%) Windows XP
14 3 (0.11%) Amazon Linux
15 2 (0.071%) Windows Phone
15 2 (0.071%) Fedora
Processes & Methodologies
1 731 (26.10%) Digital Marketing
2 526 (18.78%) Agile Software Development
3 450 (16.07%) Analytics
4 440 (15.71%) Project Management
5 421 (15.03%) Business Intelligence
6 363 (12.96%) E-Commerce
7 358 (12.78%) CRM
8 332 (11.85%) Programme Management
9 198 (7.07%) Stakeholder Management
10 183 (6.53%) SEO
11 171 (6.10%) Content Management
12 158 (5.64%) Scrum
13 141 (5.03%) PRINCE2
14 131 (4.68%) Business Analysis
15 109 (3.89%) MVC
16 107 (3.82%) Web Analytics
17 101 (3.61%) B2B
18 96 (3.43%) B2C
19 93 (3.32%) Migration
20 89 (3.18%) Workflow
Programming Languages
1 397 (14.17%) JavaScript
2 387 (13.82%) SQL
3 214 (7.64%) Java
4 109 (3.89%) C#
5 104 (3.71%) PHP
6 52 (1.86%) PL/SQL
7 43 (1.54%) C
7 43 (1.54%) T-SQL
8 41 (1.46%) Python
9 36 (1.29%) Ruby
10 33 (1.18%) R
11 26 (0.93%) C++
12 24 (0.86%) VBA
13 20 (0.71%) VB.NET
14 19 (0.68%) PowerShell
15 16 (0.57%) Objective-C
15 16 (0.57%) VBScript
16 14 (0.50%) Apex Code
17 11 (0.39%) Bash Shell
18 10 (0.36%) AWK
Qualifications
1 268 (9.57%) Degree
2 49 (1.75%) Security Cleared
3 32 (1.14%) SC Cleared
4 27 (0.96%) PMI Certification
5 24 (0.86%) ISEB
6 21 (0.75%) PRINCE2 Certification
7 20 (0.71%) Microsoft Certification
8 18 (0.64%) PMP
9 16 (0.57%) Cisco Certification
10 14 (0.50%) CCNA
11 11 (0.39%) MCTS
11 11 (0.39%) PRINCE2 Practitioner
12 10 (0.36%) DV Cleared
12 10 (0.36%) MCPD
12 10 (0.36%) MCAD
12 10 (0.36%) MCSD
13 8 (0.29%) MBA
14 6 (0.21%) ITIL Certification
15 4 (0.14%) ISTQB
15 4 (0.14%) PhD
Quality Assurance & Compliance
1 97 (3.46%) QA
2 34 (1.21%) SLA
3 16 (0.57%) Data Quality
4 5 (0.18%) HL7
4 5 (0.18%) Sarbanes-Oxley
5 4 (0.14%) ISO/IEC 27001
6 3 (0.11%) P3O
7 2 (0.071%) EMIR
7 2 (0.071%) Dodd-Frank
7 2 (0.071%) AIFMD
7 2 (0.071%) CDISC
7 2 (0.071%) PCI DSS
7 2 (0.071%) WAI
7 2 (0.071%) GAMP
7 2 (0.071%) GCP
7 2 (0.071%) GxP
7 2 (0.071%) MiFID
7 2 (0.071%) Solvency II
8 1 (0.036%) ISO 14001
8 1 (0.036%) COBIT
System Software
1 33 (1.18%) Active Directory
2 21 (0.75%) VMware Infrastructure
3 8 (0.29%) NFS
4 6 (0.21%) vSphere
5 5 (0.18%) XenApp
6 4 (0.14%) VMware ESX
7 3 (0.11%) Hyper-V
7 3 (0.11%) Varnish
7 3 (0.11%) vCloud
7 3 (0.11%) Docker
8 2 (0.071%) GPFS
8 2 (0.071%) Ceph
8 2 (0.071%) VMware ESXi
8 2 (0.071%) Veritas Cluster Server
8 2 (0.071%) EMC RecoverPoint
8 2 (0.071%) XenServer
9 1 (0.036%) XenDesktop
9 1 (0.036%) Microsoft App-V
9 1 (0.036%) Xen
9 1 (0.036%) Microsoft Virtual Server
Systems Management
1 24 (0.86%) Puppet
2 15 (0.54%) CloudHub
3 9 (0.32%) Netcool
4 8 (0.29%) Opscode Chef
5 5 (0.18%) HP Quality Center
5 5 (0.18%) Nagios
6 4 (0.14%) Cisco UCCX
6 4 (0.14%) SCCM
6 4 (0.14%) ZABBIX
6 4 (0.14%) Cacti
6 4 (0.14%) SmokePing
7 3 (0.11%) EMC NetWorker
7 3 (0.11%) Jitterbit
7 3 (0.11%) HP Data Protector
7 3 (0.11%) HP UCMDB
7 3 (0.11%) TeamSite
8 2 (0.071%) Tivoli Storage Manager
8 2 (0.071%) WMI
8 2 (0.071%) DBAmp
8 2 (0.071%) Casper Suite
Vendors
1 355 (12.67%) SAP
2 291 (10.39%) Adobe
3 289 (10.32%) Microsoft
4 176 (6.28%) Oracle
5 165 (5.89%) Salesforce.com
6 163 (5.82%) Google
7 66 (2.36%) IBM
8 63 (2.25%) Facebook
9 58 (2.07%) Twitter
9 58 (2.07%) Tableau
10 46 (1.64%) Eloqua
11 45 (1.61%) Sitecore
12 36 (1.29%) VMware
13 34 (1.21%) Cisco
13 34 (1.21%) hybris
13 34 (1.21%) ExactTarget
14 31 (1.11%) Omniture
15 29 (1.04%) Teradata
16 28 (1.00%) Endeca
17 27 (0.96%) Marketo
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