The table below looks at the prevalence of the term Advertising in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Advertising
Rank 157 120 105
Rank change year-on-year
-37 -15
Permanent jobs citing Advertising 53 69 96
As % of all permanent IT jobs located in the West Midlands 1.06% 1.66% 2.12%
As % of the General category 3.17% 4.20% 6.49%
Number of salaries quoted 47 32 64
Average salary £40,000 £32,500 £34,750
Average salary % change year-on-year
+23.07% -6.47%
90% offered a salary of more than £28,000 £21,500 £23,300
10% offered a salary of more than £52,500 £38,500 £55,000
UK excluding London average salary £40,000 £39,500 £40,000
% change year-on-year
+1.26% -1.25%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the West Midlands region.

General Category
West Midlands
Permanent IT job ads with a match in the
General category
1672 1642 1479
As % of all permanent IT jobs located in the West Midlands 33.47% 39.60% 32.66%
Number of salaries quoted 1363 1272 1120
Average salary £43,500 £45,000 £40,000
Average salary % change year-on-year
-3.33% +12.50%
90% offered a salary of more than £26,000 £28,500 £27,000
10% offered a salary of more than £65,000 £57,500 £65,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Advertising
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Advertising across the West Midlands region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the West Midlands

Advertising
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the West Midlands region.

Advertising Salary Trend in the West Midlands

Advertising
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Advertising across the West Midlands region over the 3 months to 5 March 2015.

Advertising Salary Histogram in the West Midlands

Advertising
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Advertising within the West Midlands region over the 3 months to 5 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -31 22 £38,500 +18.46% 29
Warwickshire - 16 £52,500 - 2
Worcestershire -12 3 £36,000 -6.49% 1
Wolverhampton - 3 £35,000 - 6
Solihull -9 2 £30,000 -4.00% 1
Shropshire -26 2 £20,000 -
Staffordshire - 1 £40,000 - 3
Advertising
England

Advertising
Top 30 Related IT Skills in the West Midlands

For the 6 months to 5 March 2015, IT jobs across the West Midlands region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 68 (54.84%) Microsoft
2 67 (54.03%) .NET
3 51 (41.13%) C#
4 50 (40.32%) SQL Server
5 42 (33.87%) HTML
6 39 (31.45%) JavaScript
6 39 (31.45%) CSS
6 39 (31.45%) MVC
7 38 (30.65%) ASP.NET
8 34 (27.42%) SQL
9 32 (25.81%) jQuery
10 31 (25.00%) Agile Software Development
11 30 (24.19%) T-SQL
12 26 (20.97%) ASP.NET MVC
13 25 (20.16%) TDD
14 24 (19.35%) .NET Framework
15 22 (17.74%) Degree
15 22 (17.74%) Finance
15 22 (17.74%) MS Excel
15 22 (17.74%) ASP.NET Web API
16 20 (16.13%) Business Intelligence
16 20 (16.13%) ADO.NET Entity Framework
17 19 (15.32%) WCF
18 18 (14.52%) Git (software)
19 17 (13.71%) SQL Server Reporting Services
19 17 (13.71%) CRM
20 16 (12.90%) SQL Server Integration Services
21 15 (12.10%) Data Analysis
21 15 (12.10%) Windows
22 14 (11.29%) XML

Advertising
Top Related IT Skills in the West Midlands by Category

For the 6 months to 5 March 2015, IT jobs across the West Midlands region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 14 (11.29%) CMS
2 13 (10.48%) SharePoint
3 12 (9.68%) Node.js
4 11 (8.87%) Sitecore CMS
5 10 (8.06%) Umbraco
6 8 (6.45%) Drupal
7 5 (4.03%) Exchange Server 2010
7 5 (4.03%) MS Exchange
8 4 (3.23%) SharePoint Server
8 4 (3.23%) Exchange Server 2007
8 4 (3.23%) Exchange Server 2013
9 3 (2.42%) SharePoint 2010
10 2 (1.61%) WordPress
10 2 (1.61%) Joomla!
10 2 (1.61%) concrete5
10 2 (1.61%) SharePoint 2013
11 1 (0.81%) Lync
11 1 (0.81%) Moodle
11 1 (0.81%) IIS
Applications
1 22 (17.74%) MS Excel
2 6 (4.84%) MS Office
3 1 (0.81%) InfoPath
3 1 (0.81%) Photoshop
3 1 (0.81%) MS Visio
3 1 (0.81%) Adobe Illustrator
Business Applications
1 11 (8.87%) Dynamics CRM
2 5 (4.03%) Dynamics AX
3 4 (3.23%) Google Analytics
4 3 (2.42%) Sage 50
5 2 (1.61%) Sage 200
5 2 (1.61%) Dynamics NAV
6 1 (0.81%) WebTrends
Cloud Services
1 6 (4.84%) Office 365
2 1 (0.81%) Cloud Computing
2 1 (0.81%) Microsoft Azure
Communications & Networking
1 6 (4.84%) WAN
2 5 (4.03%) LAN
3 3 (2.42%) SMTP
4 2 (1.61%) SAN
4 2 (1.61%) Internet
4 2 (1.61%) Network Security
5 1 (0.81%) Cisco IOS
5 1 (0.81%) Intranet
5 1 (0.81%) TCP/IP
5 1 (0.81%) VPN
5 1 (0.81%) DNS
5 1 (0.81%) Firewall
Database & Business Intelligence
1 50 (40.32%) SQL Server
2 17 (13.71%) SQL Server Reporting Services
3 16 (12.90%) SQL Server Integration Services
4 13 (10.48%) SQL Server 2008
5 12 (9.68%) MySQL
5 12 (9.68%) NoSQL
5 12 (9.68%) SQL Server 2012
6 7 (5.65%) SQL Server 2005
7 4 (3.23%) SQL Server Analysis Services
8 2 (1.61%) SQLite
9 1 (0.81%) OLAP Cube
9 1 (0.81%) Oracle Database
9 1 (0.81%) OLAP
9 1 (0.81%) BusinessObjects
9 1 (0.81%) Data Warehouse
Development Applications
1 18 (14.52%) Git (software)
2 9 (7.26%) Visual Studio
3 3 (2.42%) Team Foundation Server
4 2 (1.61%) Xcode
5 1 (0.81%) Axure RP
5 1 (0.81%) Dreamweaver
General
1 22 (17.74%) Finance
2 12 (9.68%) Marketing
3 2 (1.61%) Games
3 2 (1.61%) Law
3 2 (1.61%) Legal
4 1 (0.81%) Retail
4 1 (0.81%) Manufacturing
Job Titles
1 71 (57.26%) Developer
2 30 (24.19%) .NET Developer
3 16 (12.90%) Consultant
4 13 (10.48%) Analyst
5 11 (8.87%) PHP Developer
6 8 (6.45%) PHP MySQL Developer
7 7 (5.65%) MI Analyst
7 7 (5.65%) Business Intelligence Developer
7 7 (5.65%) Analyst Developer
7 7 (5.65%) Senior Developer
7 7 (5.65%) Support Engineer
8 6 (4.84%) Junior
8 6 (4.84%) C# Developer
8 6 (4.84%) C# .NET Developer
9 5 (4.03%) Senior .NET Developer
9 5 (4.03%) Recruitment Consultant
10 4 (3.23%) Lead Developer
10 4 (3.23%) ASP.NET Developer
10 4 (3.23%) Junior Developer
10 4 (3.23%) C# ASP.NET Developer
Libraries, Frameworks & Software Standards
1 67 (54.03%) .NET
2 42 (33.87%) HTML
3 39 (31.45%) CSS
4 38 (30.65%) ASP.NET
5 32 (25.81%) jQuery
6 26 (20.97%) ASP.NET MVC
7 24 (19.35%) .NET Framework
8 22 (17.74%) ASP.NET Web API
9 20 (16.13%) ADO.NET Entity Framework
10 19 (15.32%) WCF
11 14 (11.29%) XML
11 14 (11.29%) RESTful
12 13 (10.48%) Ajax
12 13 (10.48%) Web Services
13 8 (6.45%) Yii
13 8 (6.45%) Razor View Engine
13 8 (6.45%) AngularJS
13 8 (6.45%) Twitter Bootstrap
13 8 (6.45%) Sass
13 8 (6.45%) LESS
Miscellaneous
1 14 (11.29%) User Experience
1 14 (11.29%) Enterprise Software
2 8 (6.45%) Analytical Skills
3 7 (5.65%) Social Media
4 4 (3.23%) Digital Media
5 2 (1.61%) iPhone
5 2 (1.61%) Mathematics
5 2 (1.61%) Physics
5 2 (1.61%) Computer Science
5 2 (1.61%) Statistics
5 2 (1.61%) Xbox
6 1 (0.81%) Graphic Design
6 1 (0.81%) Blog
6 1 (0.81%) Motion Graphics
Operating Systems
1 15 (12.10%) Windows
2 11 (8.87%) Linux
3 8 (6.45%) Windows Server 2008
4 7 (5.65%) Windows Server 2012
5 4 (3.23%) Windows Server 2003
6 3 (2.42%) Windows 7
7 2 (1.61%) Apple iOS
7 2 (1.61%) Windows 8
8 1 (0.81%) Android
8 1 (0.81%) UNIX
8 1 (0.81%) Windows XP
Processes & Methodologies
1 39 (31.45%) MVC
2 31 (25.00%) Agile Software Development
3 25 (20.16%) TDD
4 20 (16.13%) Business Intelligence
5 17 (13.71%) CRM
6 15 (12.10%) Data Analysis
7 14 (11.29%) Web Application Development
8 12 (9.68%) BDD
9 11 (8.87%) Digital Marketing
10 10 (8.06%) OO
11 9 (7.26%) Dependency Injection
11 9 (7.26%) OOP
11 9 (7.26%) Scrum
12 8 (6.45%) ITIL
12 8 (6.45%) Responsive Web Design
12 8 (6.45%) Analytics
13 7 (5.65%) Mentoring
13 7 (5.65%) Data Modelling
14 6 (4.84%) ERP
15 5 (4.03%) Web Development
Programming Languages
1 51 (41.13%) C#
2 39 (31.45%) JavaScript
3 34 (27.42%) SQL
4 30 (24.19%) T-SQL
5 14 (11.29%) Ruby
6 12 (9.68%) PHP
7 6 (4.84%) VB.NET
8 4 (3.23%) PL/SQL
9 3 (2.42%) PHP5
10 2 (1.61%) Python
10 2 (1.61%) C++
10 2 (1.61%) ActionScript
10 2 (1.61%) ActionScript 3.0
10 2 (1.61%) PowerShell
11 1 (0.81%) Java
11 1 (0.81%) VB
11 1 (0.81%) XAML
Qualifications
1 22 (17.74%) Degree
2 5 (4.03%) VCP4
3 3 (2.42%) Microsoft Certification
4 2 (1.61%) Cisco Certification
4 2 (1.61%) MCSA
4 2 (1.61%) ITIL Foundation Certificate
5 1 (0.81%) CCAA
5 1 (0.81%) CCA
5 1 (0.81%) Citrix Certification
5 1 (0.81%) CCEA
Quality Assurance & Compliance
1 1 (0.81%) QA
System Software
1 9 (7.26%) Active Directory
2 4 (3.23%) Hyper-V
3 2 (1.61%) Microsoft Virtual Server
4 1 (0.81%) XenDesktop
4 1 (0.81%) VMware Infrastructure
4 1 (0.81%) Microsoft App-V
Systems Management
1 3 (2.42%) SCCM
2 2 (1.61%) Vagrant
Vendors
1 68 (54.84%) Microsoft
2 12 (9.68%) Facebook
3 11 (8.87%) Sitecore
4 8 (6.45%) Oracle
5 6 (4.84%) EPiServer
6 5 (4.03%) Cisco
7 4 (3.23%) Dell
7 4 (3.23%) SAP
7 4 (3.23%) Google
8 3 (2.42%) IBM
8 3 (2.42%) HP
8 3 (2.42%) Sage
9 2 (1.61%) AppSense
10 1 (0.81%) Zend
10 1 (0.81%) Mitel
10 1 (0.81%) Business Objects
10 1 (0.81%) Citrix
10 1 (0.81%) VMware
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