The table below looks at the prevalence of the term Advertising in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Advertising over the 3 months to 19 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
19 Feb 2017
Same period 2016 Same period 2015
Advertising
England / West Midlands
Rank 122 196 153
Rank change year-on-year
+74 -43
Permanent jobs citing Advertising 85 38 61
As % of all permanent IT jobs located in the West Midlands 1.82% 0.65% 1.21%
As % of the General category 4.78% 1.77% 3.76%
Number of salaries quoted 75 29 52
Median salary £37,500 £31,500 £35,500
Median salary % change year-on-year
+19.04% -11.26%
90% offered a salary of more than £25,000 £19,700 £25,000
10% offered a salary of more than £52,800 £48,000 £52,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the West Midlands region.

General Category
West Midlands
Permanent IT job ads with a match in the
General category
1780 2147 1621
As % of all permanent IT jobs located in the West Midlands 38.01% 36.63% 32.22%
Number of salaries quoted 1388 1679 1320
Median salary £41,500 £43,596 £42,500
Median salary % change year-on-year
-4.80% +2.57%
90% offered a salary of more than £26,000 £27,500 £25,000
10% offered a salary of more than £60,000 £65,000 £65,000
UK excluding London median salary £45,000 £45,000 £45,000

Advertising
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing Advertising as a proportion of all IT jobs with a match in the General category.

Advertising Jobs Demand Trend in the West Midlands

Advertising
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the West Midlands region.

Advertising Salary Trend in the West Midlands

Advertising
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Advertising across the West Midlands region over the 3 months to 19 February 2017.

Advertising Salary Histogram in the West Midlands

Advertising
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the West Midlands region over the 3 months to 19 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +47 38 £38,750 -1.89% 6
Coventry +13 10 £37,500 +87.50% 3
Warwickshire +37 9 £52,500 +47.88%
Staffordshire +3 5 £47,500 +31.03% 1
Worcestershire -10 4 £38,750 +109.45% 3
Shropshire - 3 £40,000 - 3
Herefordshire -27 2 £31,250 +17.92%
Sutton Coldfield +2 1 £25,000 -37.50%
Wolverhampton - 1 £40,000 - 1
Dudley - 1 £40,000 -
Solihull - 1 £32,000 -
Advertising
England

Advertising
Top 30 Related IT Skills in the West Midlands

For the 6 months to 19 February 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Advertising.

1 88 (47.06%) Microsoft
2 53 (28.34%) JavaScript
3 41 (21.93%) SQL
3 41 (21.93%) HTML
4 39 (20.86%) CSS
5 35 (18.72%) C#
5 35 (18.72%) .NET
6 32 (17.11%) SQL Server
6 32 (17.11%) Windows
7 31 (16.58%) CRM
8 30 (16.04%) Marketing
8 30 (16.04%) Windows Server
9 26 (13.90%) Active Directory
9 26 (13.90%) jQuery
10 24 (12.83%) Web Development
11 22 (11.76%) Dynamics CRM
11 22 (11.76%) ERP
12 21 (11.23%) MS Excel
13 20 (10.70%) Java
14 19 (10.16%) PHP
14 19 (10.16%) VMware
15 18 (9.63%) Business Intelligence
15 18 (9.63%) User Experience
16 17 (9.09%) Manufacturing
16 17 (9.09%) Retail
16 17 (9.09%) Agile Software Development
17 16 (8.56%) Finance
18 15 (8.02%) Sage
18 15 (8.02%) ITIL
19 13 (6.95%) HTML5

Advertising
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (6.42%) MS Exchange
1 12 (6.42%) SharePoint
2 11 (5.88%) BizTalk Server
3 7 (3.74%) CMS
4 5 (2.67%) SharePoint 2013
5 3 (1.60%) SharePoint 2010
6 2 (1.07%) Exchange Server 2010
7 1 (0.53%) Apache
7 1 (0.53%) Drupal
7 1 (0.53%) Exchange Server 2007
7 1 (0.53%) Exchange Server 2013
7 1 (0.53%) JBoss
7 1 (0.53%) LiveCycle
7 1 (0.53%) nginx
7 1 (0.53%) Skype for Business
7 1 (0.53%) Tomcat
7 1 (0.53%) WordPress
Applications
1 21 (11.23%) MS Excel
2 9 (4.81%) Photoshop
3 8 (4.28%) MS Office
4 5 (2.67%) InDesign
5 4 (2.14%) Adobe Creative Suite
5 4 (2.14%) Adobe Premiere
6 3 (1.60%) Acrobat
6 3 (1.60%) Adobe After Effects
7 2 (1.07%) Adobe Illustrator
Business Applications
1 22 (11.76%) Dynamics CRM
2 12 (6.42%) SAP Business One
3 10 (5.35%) NetSuite
4 9 (4.81%) Dynamics NAV
5 7 (3.74%) Dynamics AX
6 5 (2.67%) Magento
7 3 (1.60%) Sage 200
7 3 (1.60%) Sage X3
8 2 (1.07%) Sage 300 ERP
8 2 (1.07%) Unit4 Business World
9 1 (0.53%) Infor M3
9 1 (0.53%) Movex
9 1 (0.53%) Pegasus Opera
9 1 (0.53%) Sage CRM
Cloud Services
1 12 (6.42%) Office 365
2 6 (3.21%) AdWords
2 6 (3.21%) Microsoft Azure
3 1 (0.53%) Amazon AWS
3 1 (0.53%) Google Analytics
3 1 (0.53%) Google App Engine
3 1 (0.53%) Google Cloud Platform
Communications & Networking
1 4 (2.14%) DNS
1 4 (2.14%) SAN
2 3 (1.60%) DHCP
3 2 (1.07%) Firewall
4 1 (0.53%) DDNS
4 1 (0.53%) HTTP
4 1 (0.53%) Internet
4 1 (0.53%) NAS
4 1 (0.53%) NetScaler
4 1 (0.53%) Network Security
4 1 (0.53%) Remote Desktop
4 1 (0.53%) TCP/IP
4 1 (0.53%) VoIP
4 1 (0.53%) VPN
4 1 (0.53%) WAN
Database & Business Intelligence
1 32 (17.11%) SQL Server
2 12 (6.42%) SQL Server Reporting Services
3 10 (5.35%) SQL Server Analysis Services
3 10 (5.35%) SQL Server Integration Services
4 9 (4.81%) Data Warehouse
5 6 (3.21%) MySQL
5 6 (3.21%) Power BI
6 5 (2.67%) Relational Database
7 3 (1.60%) Crystal Reports
7 3 (1.60%) SQL Server 2005
7 3 (1.60%) SQL Server 2008
7 3 (1.60%) SQL Server 2012
8 2 (1.07%) BusinessObjects
8 2 (1.07%) Enterprise Data Warehouse
8 2 (1.07%) MongoDB
8 2 (1.07%) PerformancePoint
9 1 (0.53%) Amazon RDS
9 1 (0.53%) MS Access
9 1 (0.53%) OLAP
9 1 (0.53%) QlikView
Development Applications
1 5 (2.67%) Git (software)
1 5 (2.67%) Jenkins
1 5 (2.67%) Team Foundation Server
1 5 (2.67%) Visual Studio
2 4 (2.14%) Grunt
2 4 (2.14%) gulp
3 1 (0.53%) JUnit
3 1 (0.53%) Maven
3 1 (0.53%) Mercurial
3 1 (0.53%) PHPUnit
3 1 (0.53%) Selenium
3 1 (0.53%) Subversion
General
1 30 (16.04%) Marketing
2 17 (9.09%) Manufacturing
2 17 (9.09%) Retail
3 16 (8.56%) Finance
4 12 (6.42%) Automotive
5 5 (2.67%) Games
6 2 (1.07%) Pharmaceutical
7 1 (0.53%) Aerospace
7 1 (0.53%) Back Office
7 1 (0.53%) Brand Awareness
7 1 (0.53%) Law
7 1 (0.53%) Publishing
Job Titles
1 76 (40.64%) Developer
2 29 (15.51%) Consultant
3 16 (8.56%) Analyst
4 14 (7.49%) CRM Developer
4 14 (7.49%) Dynamics CRM Developer
5 13 (6.95%) Designer
6 12 (6.42%) Microsoft Developer
7 10 (5.35%) .NET Developer
7 10 (5.35%) Senior Developer
8 9 (4.81%) UI Designer
8 9 (4.81%) UI Developer
8 9 (4.81%) UI/UX Designer
8 9 (4.81%) UI/UX Developer
8 9 (4.81%) UX Designer
8 9 (4.81%) UX Developer
9 7 (3.74%) HTML Developer
9 7 (3.74%) Java Developer
9 7 (3.74%) Microsoft Consultant
9 7 (3.74%) Support Engineer
10 6 (3.21%) Business Analyst
Libraries, Frameworks & Software Standards
1 41 (21.93%) HTML
2 39 (20.86%) CSS
3 35 (18.72%) .NET
4 26 (13.90%) jQuery
5 13 (6.95%) ASP.NET
5 13 (6.95%) HTML5
6 12 (6.42%) Spring
7 11 (5.88%) WPF
8 10 (5.35%) AngularJS
8 10 (5.35%) CSS3
9 7 (3.74%) Ajax
9 7 (3.74%) JSON
10 6 (3.21%) Web Services
10 6 (3.21%) XML
11 5 (2.67%) .NET Framework
11 5 (2.67%) ASP.NET MVC
11 5 (2.67%) Hibernate
11 5 (2.67%) LINQ
11 5 (2.67%) Sass
11 5 (2.67%) Twitter Bootstrap
Miscellaneous
1 18 (9.63%) User Experience
2 13 (6.95%) Social Media
3 9 (4.81%) Analytical Skills
4 6 (3.21%) Driving Licence
4 6 (3.21%) Mobile App
5 5 (2.67%) Computer Science
6 3 (1.60%) Animation
7 2 (1.07%) Clustering
7 2 (1.07%) Data Centre
7 2 (1.07%) Management Information System
7 2 (1.07%) NHS
8 1 (0.53%) Blog
8 1 (0.53%) Copywriting
8 1 (0.53%) Data Integration
8 1 (0.53%) Digital Media
8 1 (0.53%) New Media
8 1 (0.53%) Replication
8 1 (0.53%) Video Conferencing
8 1 (0.53%) Video on Demand
8 1 (0.53%) Visualisation
Operating Systems
1 32 (17.11%) Windows
2 30 (16.04%) Windows Server
3 11 (5.88%) Windows Server 2008
4 10 (5.35%) Windows Server 2012
5 9 (4.81%) Windows 7
5 9 (4.81%) Windows Server 2003
6 8 (4.28%) Linux
7 5 (2.67%) Windows 8
8 4 (2.14%) Android
9 3 (1.60%) Apple iOS
9 3 (1.60%) Red Hat Enterprise Linux
10 2 (1.07%) CentOS
11 1 (0.53%) Mac OS
Processes & Methodologies
1 31 (16.58%) CRM
2 24 (12.83%) Web Development
3 22 (11.76%) ERP
4 18 (9.63%) Business Intelligence
5 17 (9.09%) Agile Software Development
6 15 (8.02%) ITIL
7 13 (6.95%) MVC
8 9 (4.81%) Front End Development
8 9 (4.81%) Web Design
9 8 (4.28%) Analytics
9 8 (4.28%) Project Management
10 7 (3.74%) Digital Marketing
10 7 (3.74%) SEO
10 7 (3.74%) Usability Testing
11 6 (3.21%) Disaster Recovery
11 6 (3.21%) E-Commerce
11 6 (3.21%) Scrum
12 5 (2.67%) Business Development
12 5 (2.67%) ETL
12 5 (2.67%) Service Delivery
Programming Languages
1 53 (28.34%) JavaScript
2 41 (21.93%) SQL
3 35 (18.72%) C#
4 20 (10.70%) Java
5 19 (10.16%) PHP
6 12 (6.42%) T-SQL
7 9 (4.81%) VB.NET
8 6 (3.21%) C
9 4 (2.14%) Scala
10 3 (1.60%) PowerShell
10 3 (1.60%) Python
11 2 (1.07%) C++
11 2 (1.07%) VB
12 1 (0.53%) Ruby
12 1 (0.53%) X++
Qualifications
1 12 (6.42%) Degree
2 5 (2.67%) ITIL Certification
3 4 (2.14%) Microsoft Certification
4 3 (1.60%) ISEB
5 2 (1.07%) VMware Certified Professional (VCP)
6 1 (0.53%) CISSP
6 1 (0.53%) HND
6 1 (0.53%) ISTQB
6 1 (0.53%) MCITP
6 1 (0.53%) MCTS
6 1 (0.53%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (0.53%) GDPR
1 1 (0.53%) QA
1 1 (0.53%) SLA
System Software
1 26 (13.90%) Active Directory
2 13 (6.95%) Hyper-V
3 12 (6.42%) VMware Infrastructure
4 2 (1.07%) VMware ESXi
4 2 (1.07%) vSphere
4 2 (1.07%) XenApp
5 1 (0.53%) Docker
5 1 (0.53%) Terminal Services
5 1 (0.53%) Virtual Servers
5 1 (0.53%) XenDesktop
Systems Management
1 7 (3.74%) SCCM
2 2 (1.07%) SCOM
3 1 (0.53%) Failover Clustering
3 1 (0.53%) McAfee ePO
Vendors
1 88 (47.06%) Microsoft
2 19 (10.16%) VMware
3 15 (8.02%) Sage
4 13 (6.95%) SAP
5 12 (6.42%) Epicor
5 12 (6.42%) Google
6 11 (5.88%) Infor
7 10 (5.35%) Citrix
8 7 (3.74%) Adobe
9 4 (2.14%) DoubleClick
9 4 (2.14%) Kenshoo
9 4 (2.14%) Oracle
10 3 (1.60%) Cisco
10 3 (1.60%) Facebook
10 3 (1.60%) IFS
10 3 (1.60%) Tableau
10 3 (1.60%) Twitter
11 2 (1.07%) Apple
11 2 (1.07%) Crimson Hexagon
11 2 (1.07%) JD Edwards
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