The first table below looks at the prevalence of the term Advertising in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the West Midlands region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Advertising
Rank 85 95 125
Rank change year-on-year
+10 +30
Permanent jobs citing Advertising 128 98 53
As % of all permanent IT jobs located in the West Midlands 2.546% 2.150% 1.270%
As % of the General category 7.223% 6.473% 3.917%
Number of salaries quoted 73 76 46
Average salary £42,500 £32,500 £39,250
Average salary % change year-on-year
+30.76% -17.19%
90% offered a salary of more than £22,500 £22,500 £25,000
10% offered a salary of more than £55,900 £47,500 £47,500
UK excluding London average salary £40,000 £36,500 £36,500
% change year-on-year
+9.58% -
All of the General Category
West Midlands
Permanent IT job ads with a match in the
General category
1772 1514 1353
As % of all permanent IT jobs located in the West Midlands 35.24% 33.22% 32.43%
Number of salaries quoted 1367 1302 1121
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £27,500 £27,500 £26,000
10% offered a salary of more than £62,500 £65,000 £62,500
UK excluding London average salary £42,500 £42,500 £41,000
% change year-on-year
- +3.65%
Advertising
England

Advertising
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Advertising across the West Midlands region as a proportion of the total demand within the General category.

West Midlands Advertising Jobs Demand Trend

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the West Midlands region.

West Midlands Advertising Salary Trend

Advertising
Salary Histogram

This chart provides a salary histogram for IT jobs citing Advertising across the West Midlands region over the 3 months to 24 May 2013.

West Midlands Advertising Salary Histogram

Advertising
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Advertising within the West Midlands region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Birmingham +13 65 £45,000 +12.50%
Shropshire - 19 £25,000 -
Solihull - 12 £22,500 -
Staffordshire +2 7 £42,500 +19.71%
Wolverhampton - 7 £37,500 -
Coventry -25 2 £37,500 -25.00%
Herefordshire -3 1 £45,000 +62.16%
Warwickshire -7 1 £50,000 +37.93%
Walsall - 1 £27,500 -
Advertising
England

Advertising
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the West Midlands region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 90 (39.82%) Microsoft
2 60 (26.55%) .NET
3 43 (19.03%) Finance
4 39 (17.26%) MS Excel
5 36 (15.93%) C#
6 34 (15.04%) SQL Server
7 29 (12.83%) SQL
8 28 (12.39%) CRM
8 28 (12.39%) Dynamics NAV
9 27 (11.95%) JavaScript
10 26 (11.50%) Oracle
10 26 (11.50%) CSS
10 26 (11.50%) Dynamics CRM
11 25 (11.06%) Business Intelligence
12 22 (9.735%) HTML
12 22 (9.735%) Degree
12 22 (9.735%) jQuery
13 20 (8.850%) Marketing
14 19 (8.407%) MVC
15 18 (7.965%) Cisco
15 18 (7.965%) Microsoft Certification
15 18 (7.965%) Windows
16 16 (7.080%) SharePoint
16 16 (7.080%) ERP
16 16 (7.080%) Firewall
17 15 (6.637%) Java
17 15 (6.637%) COM
17 15 (6.637%) ITIL
18 14 (6.195%) VB.NET
18 14 (6.195%) Active Directory

Advertising
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the West Midlands region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Development
1 60 (26.55%) .NET
2 26 (11.50%) CSS
3 22 (9.735%) HTML
3 22 (9.735%) jQuery
4 15 (6.637%) COM
5 14 (6.195%) Ajax
6 13 (5.752%) ASP.NET
7 12 (5.310%) JSON
7 12 (5.310%) XML
8 10 (4.425%) Spring
9 9 (3.982%) J2EE
9 9 (3.982%) JDBC
9 9 (3.982%) JSP
9 9 (3.982%) Spring MVC
10 5 (2.212%) Web Services
10 5 (2.212%) CSS3
10 5 (2.212%) ASP.NET MVC
11 4 (1.770%) .NET Framework
11 4 (1.770%) Oracle Fusion
11 4 (1.770%) ADO.NET Entity Framework
Application Platforms
1 16 (7.080%) SharePoint
2 5 (2.212%) WebLogic
2 5 (2.212%) SharePoint 2010
3 4 (1.770%) MS Exchange
4 3 (1.327%) WebSphere Process Server
4 3 (1.327%) AquaLogic
4 3 (1.327%) MTS
4 3 (1.327%) WebSphere Application Server
4 3 (1.327%) IIS
4 3 (1.327%) WebLogic Portal
4 3 (1.327%) WebLogic Integration
4 3 (1.327%) SharePoint 2013
4 3 (1.327%) AquaLogic Service Bus
4 3 (1.327%) ESB
4 3 (1.327%) SharePoint Server
5 2 (0.885%) Office Communications Server
5 2 (0.885%) Lync
5 2 (0.885%) CMS
6 1 (0.442%) Tomcat
6 1 (0.442%) Apache
Applications
1 39 (17.26%) MS Excel
2 8 (3.540%) MS Office
3 6 (2.655%) Open Workbench
4 4 (1.770%) Photoshop
5 2 (0.885%) MS Project
6 1 (0.442%) Adobe Illustrator
6 1 (0.442%) MS Visio
6 1 (0.442%) Fireworks
Business Applications
1 28 (12.39%) Dynamics NAV
2 26 (11.50%) Dynamics CRM
3 13 (5.752%) Oracle EBS
4 11 (4.867%) Dynamics AX
5 9 (3.982%) Oracle EBS R12
5 9 (3.982%) Oracle iProcurement
6 4 (1.770%) Google Analytics
6 4 (1.770%) Oracle BPM
7 3 (1.327%) AquaLogic BPM
8 2 (0.885%) Sage 200
8 2 (0.885%) Oracle Applications
9 1 (0.442%) Oracle ERP
9 1 (0.442%) Remedy ITSM
Communications & Networking
1 16 (7.080%) Firewall
2 11 (4.867%) WAN
3 9 (3.982%) Network Security
4 6 (2.655%) LAN
5 4 (1.770%) Unified Communications
5 4 (1.770%) Internet
5 4 (1.770%) BGP
5 4 (1.770%) OSPF
5 4 (1.770%) Intrusion Detection
5 4 (1.770%) BIG-IP
6 3 (1.327%) VoIP
6 3 (1.327%) Ethernet
6 3 (1.327%) TCP/IP
7 2 (0.885%) DNS
7 2 (0.885%) SSL
7 2 (0.885%) VPN
7 2 (0.885%) DHCP
7 2 (0.885%) Wireless
8 1 (0.442%) DSL
8 1 (0.442%) MPLS
Database & Business Intelligence
1 34 (15.04%) SQL Server
2 9 (3.982%) TOAD
2 9 (3.982%) Oracle BI EE
3 8 (3.540%) SQL Server 2008
3 8 (3.540%) SQL Server 2005
4 6 (2.655%) SQL Server 2000
5 5 (2.212%) Crystal Reports
6 2 (0.885%) MySQL
7 1 (0.442%) PostgreSQL
7 1 (0.442%) Data Warehouse
7 1 (0.442%) Oracle 10g
7 1 (0.442%) Oracle Exadata
Development Applications
1 3 (1.327%) MSBuild
2 2 (0.885%) Visual Studio
3 1 (0.442%) Dreamweaver
3 1 (0.442%) Ant
3 1 (0.442%) Team Foundation Server
General
1 43 (19.03%) Finance
2 20 (8.850%) Marketing
3 6 (2.655%) Retail
4 4 (1.770%) French Language
5 3 (1.327%) Banking
5 3 (1.327%) Games
6 2 (0.885%) Law
6 2 (0.885%) Manufacturing
6 2 (0.885%) Local Government
7 1 (0.442%) Automotive
7 1 (0.442%) Telecoms
Job Titles
1 52 (23.01%) Developer
2 41 (18.14%) Consultant
3 26 (11.50%) Architect
4 21 (9.292%) Analyst
5 17 (7.522%) Front-End Developer
6 14 (6.195%) Web Developer
7 13 (5.752%) Network Engineer
7 13 (5.752%) Front-End Web Developer
8 12 (5.310%) Support Analyst
8 12 (5.310%) .NET Developer
9 11 (4.867%) Support Engineer
10 10 (4.425%) Designer
11 9 (3.982%) Software Architect
11 9 (3.982%) Dynamics NAV Consultant
11 9 (3.982%) Java Software Architect
11 9 (3.982%) CRM Developer
11 9 (3.982%) Java Architect
12 8 (3.540%) Account Manager
12 8 (3.540%) Solutions Architect
12 8 (3.540%) CRM Consultant
Miscellaneous
1 7 (3.097%) Computer Science
2 6 (2.655%) Digital Media
3 5 (2.212%) Copywriting
4 4 (1.770%) Open Source
5 3 (1.327%) E-Learning
5 3 (1.327%) Enterprise Software
5 3 (1.327%) Social Media
5 3 (1.327%) iPhone
6 1 (0.442%) Blackberry
6 1 (0.442%) Chip and PIN
6 1 (0.442%) W3C
6 1 (0.442%) Oracle Exalogic
6 1 (0.442%) Mobile App
6 1 (0.442%) Xserve
6 1 (0.442%) Visualisation
6 1 (0.442%) RIA
6 1 (0.442%) Graphic Design
6 1 (0.442%) Social Network
6 1 (0.442%) Physics
Operating Systems
1 18 (7.965%) Windows
2 11 (4.867%) Windows Server 2008
3 10 (4.425%) Windows Server 2003
4 8 (3.540%) Windows 7
5 6 (2.655%) Windows XP
6 5 (2.212%) Windows Vista
7 3 (1.327%) Windows XP Embedded
7 3 (1.327%) Linux
7 3 (1.327%) Windows 2000
7 3 (1.327%) Mac OS X
8 1 (0.442%) AIX
8 1 (0.442%) Solaris
8 1 (0.442%) UNIX
Processes & Methodologies
1 28 (12.39%) CRM
2 25 (11.06%) Business Intelligence
3 19 (8.407%) MVC
4 16 (7.080%) ERP
5 15 (6.637%) ITIL
6 14 (6.195%) Change Management
7 13 (5.752%) Agile Software Development
8 12 (5.310%) Root Cause Analysis
8 12 (5.310%) RUP
8 12 (5.310%) Project Management
9 11 (4.867%) Business Analysis
9 11 (4.867%) Waterfall
10 9 (3.982%) Workflow
10 9 (3.982%) Programme Management
10 9 (3.982%) Software Architecture
10 9 (3.982%) Analytics
11 8 (3.540%) Digital Marketing
11 8 (3.540%) Asset Management
12 7 (3.097%) Incident Management
12 7 (3.097%) SEO
Programming Languages
1 36 (15.93%) C#
2 29 (12.83%) SQL
3 27 (11.95%) JavaScript
4 15 (6.637%) Java
5 14 (6.195%) VB.NET
6 11 (4.867%) T-SQL
7 9 (3.982%) C
8 6 (2.655%) PHP
9 4 (1.770%) VB
10 3 (1.327%) VB6
10 3 (1.327%) MUMPS
10 3 (1.327%) PowerShell
11 1 (0.442%) Ruby
11 1 (0.442%) PL/SQL
11 1 (0.442%) Bash shell
Qualifications
1 22 (9.735%) Degree
2 18 (7.965%) Microsoft Certification
3 12 (5.310%) Security Cleared
4 10 (4.425%) SC Cleared
5 8 (3.540%) ISEB
6 6 (2.655%) MCSE
7 4 (1.770%) VCDX
7 4 (1.770%) CCEE
7 4 (1.770%) VCAP
7 4 (1.770%) Citrix Certification
7 4 (1.770%) VMware Certified Professional (VCP)
8 2 (0.885%) PMP
8 2 (0.885%) PMI Certification
8 2 (0.885%) OCA
8 2 (0.885%) Oracle Certification
8 2 (0.885%) ITIL Certification
9 1 (0.442%) ISEB Practitioner
9 1 (0.442%) PRINCE2 Practitioner
9 1 (0.442%) ISTQB
Quality Assurance & Compliance
1 7 (3.097%) SLA
2 5 (2.212%) QA
System Software
1 14 (6.195%) Active Directory
2 8 (3.540%) VMware Infrastructure
3 4 (1.770%) XenServer
3 4 (1.770%) Hyper-V
3 4 (1.770%) vSphere
4 2 (0.885%) Xen
4 2 (0.885%) XenDesktop
4 2 (0.885%) XenApp
4 2 (0.885%) IAG
4 2 (0.885%) Terminal Services
5 1 (0.442%) Microsoft App-V
5 1 (0.442%) PowerHA
Systems Management
1 6 (2.655%) SCCM
2 4 (1.770%) CiscoWorks
3 3 (1.327%) HP Quality Center
3 3 (1.327%) SCOM
4 2 (0.885%) Backup Exec
5 1 (0.442%) WSUS
Vendors
1 90 (39.82%) Microsoft
2 26 (11.50%) Oracle
3 18 (7.965%) Cisco
4 10 (4.425%) CheckPoint
5 9 (3.982%) Remedy
6 8 (3.540%) Citrix
6 8 (3.540%) VMware
7 6 (2.655%) McAfee
7 6 (2.655%) Adobe
7 6 (2.655%) Sage
8 5 (2.212%) IBM
8 5 (2.212%) HP
9 4 (1.770%) PlateSpin
9 4 (1.770%) F5
9 4 (1.770%) Nokia
9 4 (1.770%) Novell
9 4 (1.770%) Omniture
9 4 (1.770%) Yahoo!
9 4 (1.770%) Google
10 3 (1.327%) Apple
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