The table below looks at the statistics for SEO skills in IT jobs advertised for the Somerset region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 72 - 69
Rank change year-on-year
- 0
Permanent jobs citing SEO 1 0 1
As % of all permanent IT jobs located in Somerset 0.16% - 0.17%
As % of the Processes & Methodologies category 0.19% - 0.20%
Number of salaries quoted 1 0 1
Average salary £35,000 - £32,500
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Somerset region.

Processes & Methodologies Category
Somerset
Permanent IT job ads with a match in the
Processes & Methodologies category
526 421 496
As % of all permanent IT jobs located in Somerset 86.09% 85.92% 83.78%
Number of salaries quoted 442 372 406
Average salary £37,500 £36,000 £37,500
Average salary % change year-on-year
+4.16% -4.00%
90% offered a salary of more than £29,650 £27,500 £28,000
10% offered a salary of more than £52,500 £52,500 £49,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in Somerset

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Somerset region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Somerset

SEO
Salary Trend in Somerset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Somerset region.

SEO Salary Trend in Somerset

SEO
Top 24 Related IT Skills in Somerset

For the 6 months to 14 February 2016, IT jobs across the Somerset region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 3 (100.00%) E-Commerce
1 3 (100.00%) Analytics
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Online Marketing
2 2 (66.67%) Retail
2 2 (66.67%) Pay per click
2 2 (66.67%) Marketing
2 2 (66.67%) Google
2 2 (66.67%) Google Analytics
3 1 (33.33%) Email Marketing
3 1 (33.33%) Display Advertising
3 1 (33.33%) Apache Flex
3 1 (33.33%) Data Analysis
3 1 (33.33%) Web Analytics
3 1 (33.33%) HTTP
3 1 (33.33%) Advertising
3 1 (33.33%) HTML
3 1 (33.33%) JavaScript
3 1 (33.33%) CSS
3 1 (33.33%) Social Media
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Customer Insight
3 1 (33.33%) Magento
3 1 (33.33%) Channel Management

SEO
Top Related IT Skills in Somerset by Category

For the 6 months to 14 February 2016, IT jobs across the Somerset region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Business Applications
1 1 (33.33%) Magento
Cloud Services
1 2 (66.67%) Google Analytics
Communications & Networking
1 1 (33.33%) HTTP
General
1 2 (66.67%) Marketing
1 2 (66.67%) Retail
2 1 (33.33%) Advertising
Job Titles
1 2 (66.67%) Marketing Manager
2 1 (33.33%) Digital Marketing Manager
2 1 (33.33%) Online Marketing Manager
2 1 (33.33%) Web Manager
Libraries, Frameworks & Software Standards
1 1 (33.33%) Apache Flex
1 1 (33.33%) CSS
1 1 (33.33%) HTML
Miscellaneous
1 1 (33.33%) Social Media
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) E-Commerce
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Online Marketing
2 2 (66.67%) Pay per click
3 1 (33.33%) Channel Management
3 1 (33.33%) Customer Insight
3 1 (33.33%) Data Analysis
3 1 (33.33%) Display Advertising
3 1 (33.33%) Email Marketing
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Web Analytics
Programming Languages
1 1 (33.33%) JavaScript
Vendors
1 2 (66.67%) Google