The first table below looks at the demand for SEO skills in IT jobs advertised for the Somerset region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Somerset region.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 60 52 52
Rank change year-on-year
-8 0
Permanent jobs citing SEO 5 4 3
As % of all permanent IT jobs located in Somerset 0.785% 0.907% 0.629%
As % of the Processes & Methodologies category 1.000% 1.180% 0.949%
Number of salaries quoted 3 4 3
Average salary £35,000 £18,500 £22,000
Average salary % change year-on-year
+89.18% -15.90%
UK excluding London average salary £30,000 £31,000 £30,000
% change year-on-year
-3.22% +3.33%
All Processes & Methodologies
Somerset
Permanent IT job ads with a match in the
Processes & Methodologies category
500 339 316
As % of all permanent IT jobs located in Somerset 78.49% 76.87% 66.25%
Number of salaries quoted 457 323 294
Average salary £37,500 £39,160 £37,500
Average salary % change year-on-year
-4.23% +4.42%
90% offered a salary of more than £25,000 £25,000 £27,500
10% offered a salary of more than £50,000 £62,500 £60,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
South West

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Somerset region as a proportion of the total demand within the Processes & Methodologies category.

Somerset SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Somerset region.

Somerset SEO Salary Trend

SEO
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Somerset region over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Frome +4 3 £35,000 +89.18%
Street - 1 - -
SEO
South West

SEO
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT jobs across the Somerset region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 6 (75.00%) Social Media
2 5 (62.50%) CSS
2 5 (62.50%) Project Management
2 5 (62.50%) Marketing
3 4 (50.00%) Web Development
3 4 (50.00%) XML
3 4 (50.00%) E-Commerce
3 4 (50.00%) HTML
3 4 (50.00%) Online Marketing
4 3 (37.50%) PHP
4 3 (37.50%) XHTML
5 2 (25.00%) Degree
5 2 (25.00%) Intranet
5 2 (25.00%) Internet
5 2 (25.00%) Extranet
5 2 (25.00%) JavaScript
5 2 (25.00%) MySQL
5 2 (25.00%) SharePoint 2010
5 2 (25.00%) Analytics
5 2 (25.00%) Mobile App
5 2 (25.00%) SharePoint
5 2 (25.00%) Web Analytics
5 2 (25.00%) jQuery
6 1 (12.50%) WordPress
6 1 (12.50%) SQL Server
6 1 (12.50%) Visual Studio
6 1 (12.50%) SQL
6 1 (12.50%) ActionScript
6 1 (12.50%) VBA
6 1 (12.50%) Microsoft

SEO
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT jobs across the Somerset region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 5 (62.50%) CSS
2 4 (50.00%) XML
2 4 (50.00%) HTML
3 3 (37.50%) XHTML
4 2 (25.00%) jQuery
5 1 (12.50%) Silverlight
5 1 (12.50%) XSLT
Application Platforms
1 2 (25.00%) SharePoint
1 2 (25.00%) SharePoint 2010
2 1 (12.50%) Drupal
2 1 (12.50%) WordPress
Applications
1 1 (12.50%) MS Excel
Communications & Networking
1 2 (25.00%) Intranet
1 2 (25.00%) Internet
1 2 (25.00%) Extranet
Database & Business Intelligence
1 2 (25.00%) MySQL
2 1 (12.50%) SQL Server
2 1 (12.50%) GIS
Development Applications
1 1 (12.50%) Visual Studio
1 1 (12.50%) Subversion
General
1 5 (62.50%) Marketing
2 1 (12.50%) Advertising
Job Titles
1 4 (50.00%) Developer
1 4 (50.00%) Web Developer
1 4 (50.00%) Web Manager
2 3 (37.50%) Web Project Manager
2 3 (37.50%) Project Manager
3 1 (12.50%) Web Development Manager
3 1 (12.50%) Web Programmer
3 1 (12.50%) Website Developer
3 1 (12.50%) Designer
3 1 (12.50%) Development Manager
3 1 (12.50%) Website Designer
3 1 (12.50%) Programmer
3 1 (12.50%) Web Designer
Miscellaneous
1 6 (75.00%) Social Media
2 2 (25.00%) Mobile App
Processes & Methodologies
1 5 (62.50%) Project Management
2 4 (50.00%) E-Commerce
2 4 (50.00%) Web Development
2 4 (50.00%) Online Marketing
3 2 (25.00%) Analytics
3 2 (25.00%) Web Analytics
4 1 (12.50%) Web Design
Programming Languages
1 3 (37.50%) PHP
2 2 (25.00%) JavaScript
3 1 (12.50%) SQL
3 1 (12.50%) ActionScript
3 1 (12.50%) VBA
Qualifications
1 2 (25.00%) Degree
Vendors
1 1 (12.50%) Microsoft
1 1 (12.50%) Adobe