The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Birmingham region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 30 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Oct 2014
Same period 2013 Same period 2012
Web Analytics
Rank - 124 111
Permanent jobs citing Web Analytics 0 5 2
As % of all permanent IT jobs located in Birmingham - 0.24% 0.12%
As % of the Processes & Methodologies category - 0.29% 0.17%
Number of salaries quoted 0 5 2
Average salary - £30,500 £28,000
Average salary % change year-on-year
- +8.92%
UK excluding London average salary £42,500 £35,000 £37,500
% change year-on-year
+21.42% -6.66%
Web Analytics
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Birmingham region.

Processes & Methodologies Category
Birmingham
Permanent IT job ads with a match in the
Processes & Methodologies category
1929 1739 1183
As % of all permanent IT jobs located in Birmingham 82.19% 82.42% 71.27%
Number of salaries quoted 1712 1584 988
Average salary £47,500 £45,000 £43,000
Average salary % change year-on-year
+5.55% +4.65%
90% offered a salary of more than £30,000 £28,500 £30,000
10% offered a salary of more than £70,000 £67,500 £65,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Birmingham region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Birmingham

Web Analytics
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Birmingham region.

Web Analytics Salary Trend in Birmingham

Web Analytics
Top 30 Related IT Skills in Birmingham

For the 6 months to 30 October 2014, IT jobs across the Birmingham region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 8 (100.00%) E-Commerce
1 8 (100.00%) Web Development
1 8 (100.00%) Analytics
2 7 (87.50%) Customer Segmentation
2 7 (87.50%) User Experience
2 7 (87.50%) Mathematics
2 7 (87.50%) Physics
2 7 (87.50%) Google Analytics
2 7 (87.50%) Time Management
2 7 (87.50%) Visualisation
2 7 (87.50%) Data Visualisation
2 7 (87.50%) Statistical Modelling
2 7 (87.50%) Degree
2 7 (87.50%) Economics
2 7 (87.50%) Google
2 7 (87.50%) Statistics
2 7 (87.50%) WebTrends
2 7 (87.50%) Benchmarking
2 7 (87.50%) MySQL
3 1 (12.50%) CSS
3 1 (12.50%) XML
3 1 (12.50%) Flash
3 1 (12.50%) CMS
3 1 (12.50%) Banking
3 1 (12.50%) Content Management
3 1 (12.50%) Marketing
3 1 (12.50%) Graphic Design
3 1 (12.50%) Direct Marketing
3 1 (12.50%) HTML
3 1 (12.50%) Java

Web Analytics
Top Related IT Skills in Birmingham by Category

For the 6 months to 30 October 2014, IT jobs across the Birmingham region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (12.50%) CMS
Business Applications
1 7 (87.50%) WebTrends
1 7 (87.50%) Google Analytics
Database & Business Intelligence
1 7 (87.50%) MySQL
General
1 1 (12.50%) Banking
1 1 (12.50%) Marketing
Job Titles
1 1 (12.50%) Analyst
Libraries, Frameworks & Software Standards
1 1 (12.50%) HTML
1 1 (12.50%) CSS
1 1 (12.50%) XML
1 1 (12.50%) Flash
Miscellaneous
1 7 (87.50%) Mathematics
1 7 (87.50%) Physics
1 7 (87.50%) Visualisation
1 7 (87.50%) User Experience
1 7 (87.50%) Economics
1 7 (87.50%) Statistics
2 1 (12.50%) Graphic Design
2 1 (12.50%) Analytical Skills
Processes & Methodologies
1 8 (100.00%) E-Commerce
1 8 (100.00%) Web Development
1 8 (100.00%) Analytics
2 7 (87.50%) Customer Segmentation
2 7 (87.50%) Benchmarking
2 7 (87.50%) Time Management
2 7 (87.50%) Data Visualisation
2 7 (87.50%) Statistical Modelling
3 1 (12.50%) Multivariate Testing
3 1 (12.50%) Content Management
3 1 (12.50%) Direct Marketing
Programming Languages
1 1 (12.50%) Java
1 1 (12.50%) ActionScript
Qualifications
1 7 (87.50%) Degree
Vendors
1 7 (87.50%) Google