The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Web Analytics
Rank 205 207 201
Rank change year-on-year
+2 -6
Permanent jobs citing Web Analytics 20 8 14
As % of all permanent IT jobs located in the West Midlands 0.34% 0.15% 0.25%
As % of the Processes & Methodologies category 0.40% 0.19% 0.32%
Number of salaries quoted 17 5 9
Average salary £34,500 £35,000 £18,000
Average salary % change year-on-year
-1.42% +94.44%
UK excluding London average salary £40,000 £39,250 £37,500
% change year-on-year
+1.91% +4.66%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4961 4291 4375
As % of all permanent IT jobs located in the West Midlands 84.72% 79.46% 78.56%
Number of salaries quoted 4009 3565 3688
Average salary £42,500 £41,405 £40,000
Average salary % change year-on-year
+2.64% +3.51%
90% offered a salary of more than £27,500 £28,500 £26,000
10% offered a salary of more than £62,500 £60,000 £65,000
UK excluding London average salary £45,000 £42,500 £40,995
% change year-on-year
+5.88% +3.67%

Web Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the West Midlands

Web Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the West Midlands region.

Web Analytics Salary Trend in the West Midlands

Web Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Web Analytics across the West Midlands region over the 3 months to 31 July 2015.

Web Analytics Salary Histogram in the West Midlands

Web Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the West Midlands region over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire - 17 £34,500 - 1
Birmingham -14 1 £50,000 +42.85%
Warwickshire - 1 £53,500 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 31 July 2015, IT jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 38 (100.00%) Analytics
2 32 (84.21%) Marketing
3 30 (78.95%) Degree
4 28 (73.68%) Google
5 27 (71.05%) SEO
6 23 (60.53%) Digital Marketing
7 19 (50.00%) E-Commerce
8 17 (44.74%) Social Media
8 17 (44.74%) Pay per click
9 15 (39.47%) User Experience
10 13 (34.21%) Google Analytics
10 13 (34.21%) Agile Software Development
11 12 (31.58%) Retail
12 10 (26.32%) Finance
12 10 (26.32%) Adobe
12 10 (26.32%) Analytical Skills
13 9 (23.68%) Digital Media
13 9 (23.68%) Photoshop
13 9 (23.68%) Content Management
14 8 (21.05%) Spreadsheet
14 8 (21.05%) Online Marketing
14 8 (21.05%) Copywriting
14 8 (21.05%) Microsoft
14 8 (21.05%) Competitor Analysis
14 8 (21.05%) Web Development
14 8 (21.05%) Data Analysis
14 8 (21.05%) Management Information System
14 8 (21.05%) HTML
14 8 (21.05%) JavaScript
14 8 (21.05%) SQL

Web Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 31 July 2015, IT jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (7.89%) WebSphere
2 2 (5.26%) CMS
3 1 (2.63%) Umbraco
Applications
1 9 (23.68%) Photoshop
2 8 (21.05%) MS Excel
2 8 (21.05%) Spreadsheet
Cloud Services
1 13 (34.21%) Google Analytics
2 3 (7.89%) SaaS
3 1 (2.63%) Adobe Analytics
Communications & Networking
1 7 (18.42%) Internet
Database & Business Intelligence
1 7 (18.42%) MySQL
2 3 (7.89%) Big Data
Development Applications
1 1 (2.63%) Visual Studio
1 1 (2.63%) Hudson
General
1 32 (84.21%) Marketing
2 12 (31.58%) Retail
3 10 (26.32%) Finance
4 3 (7.89%) Telecoms
Job Titles
1 9 (23.68%) Analyst
1 9 (23.68%) PPC Specialist
1 9 (23.68%) PPC Manager
1 9 (23.68%) PPC Analyst
1 9 (23.68%) PPC Executive
2 7 (18.42%) SEO Executive
3 4 (10.53%) Business Analyst
4 3 (7.89%) Marketing Analyst
4 3 (7.89%) E-Commerce Business Analyst
5 2 (5.26%) Consultant
6 1 (2.63%) Business Consultant
6 1 (2.63%) Web Analyst
6 1 (2.63%) Solutions Consultant
6 1 (2.63%) Developer
6 1 (2.63%) Insight Analyst
6 1 (2.63%) AWS Developer
Libraries, Frameworks & Software Standards
1 8 (21.05%) HTML
2 7 (18.42%) XML
3 1 (2.63%) .NET Framework
3 1 (2.63%) jQuery
3 1 (2.63%) HTML5
3 1 (2.63%) CSS3
3 1 (2.63%) .NET
3 1 (2.63%) CSS
Miscellaneous
1 17 (44.74%) Social Media
2 15 (39.47%) User Experience
3 10 (26.32%) Analytical Skills
4 9 (23.68%) Digital Media
5 8 (21.05%) Management Information System
5 8 (21.05%) Copywriting
6 1 (2.63%) Graphic Design
Processes & Methodologies
1 38 (100.00%) Analytics
2 27 (71.05%) SEO
3 23 (60.53%) Digital Marketing
4 19 (50.00%) E-Commerce
5 17 (44.74%) Pay per click
6 13 (34.21%) Agile Software Development
7 9 (23.68%) Content Management
8 8 (21.05%) Data Analysis
8 8 (21.05%) Web Development
8 8 (21.05%) Online Marketing
8 8 (21.05%) Competitor Analysis
9 7 (18.42%) Internet Marketing
9 7 (18.42%) Time Management
9 7 (18.42%) Business Analysis
9 7 (18.42%) Project Management
9 7 (18.42%) Scrum
10 6 (15.79%) Agile Testing
11 5 (13.16%) Multivariate Testing
12 1 (2.63%) Responsive Web Design
12 1 (2.63%) Web Design
Programming Languages
1 8 (21.05%) JavaScript
1 8 (21.05%) SQL
2 1 (2.63%) C#
Qualifications
1 30 (78.95%) Degree
Vendors
1 28 (73.68%) Google
2 10 (26.32%) Adobe
3 8 (21.05%) Microsoft
4 4 (10.53%) Omniture
5 3 (7.89%) IBM
5 3 (7.89%) BT
5 3 (7.89%) ATG
5 3 (7.89%) Intershop
5 3 (7.89%) Actinic
5 3 (7.89%) hybris
5 3 (7.89%) Venda
5 3 (7.89%) Demandware
6 1 (2.63%) Hitwise
6 1 (2.63%) Yahoo!
Stoke-on-trent, Staffordshire
Dixons Carphone
Posted: 4 days ago