The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 7 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
7 May 2015
Same period 2014 Same period 2013
Web Analytics
Rank 197 206 202
Rank change year-on-year
+9 -4
Permanent jobs citing Web Analytics 17 1 6
As % of all permanent IT jobs located in the West Midlands 0.32% 0.019% 0.12%
As % of the Processes & Methodologies category 0.39% 0.024% 0.15%
Number of salaries quoted 15 1 3
Average salary £42,500 £28,500 £25,000
Average salary % change year-on-year
+49.12% +14.00%
UK excluding London average salary £40,000 £37,500 £37,000
% change year-on-year
+6.66% +1.35%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4351 4152 3904
As % of all permanent IT jobs located in the West Midlands 81.27% 80.83% 77.92%
Number of salaries quoted 3634 3451 3288
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £27,500 £29,000 £27,000
10% offered a salary of more than £62,500 £60,000 £65,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Web Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the West Midlands

Web Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the West Midlands region.

Web Analytics Salary Trend in the West Midlands

Web Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Web Analytics across the West Midlands region over the 3 months to 7 May 2015.

Web Analytics Salary Histogram in the West Midlands

Web Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the West Midlands region over the 3 months to 7 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 7 £22,000 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 7 May 2015, IT jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 29 (100.00%) Analytics
2 21 (72.41%) Marketing
3 18 (62.07%) E-Commerce
4 16 (55.17%) SEO
5 15 (51.72%) Degree
5 15 (51.72%) Digital Marketing
6 14 (48.28%) Retail
7 13 (44.83%) Online Marketing
7 13 (44.83%) Analytical Skills
8 10 (34.48%) WebTrends
9 9 (31.03%) Google
9 9 (31.03%) User Experience
10 8 (27.59%) Digital Media
10 8 (27.59%) Copywriting
10 8 (27.59%) Google Analytics
10 8 (27.59%) Social Media
10 8 (27.59%) Spreadsheet
10 8 (27.59%) Competitor Analysis
10 8 (27.59%) Pay per click
10 8 (27.59%) Content Management
10 8 (27.59%) Management Information System
10 8 (27.59%) Microsoft
10 8 (27.59%) Adobe
10 8 (27.59%) Photoshop
10 8 (27.59%) MS Excel
11 7 (24.14%) HTML
11 7 (24.14%) JavaScript
11 7 (24.14%) SQL
11 7 (24.14%) MySQL
11 7 (24.14%) Project Management

Web Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 7 May 2015, IT jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (10.34%) WebSphere
Applications
1 8 (27.59%) Spreadsheet
1 8 (27.59%) Photoshop
1 8 (27.59%) MS Excel
Business Applications
1 10 (34.48%) WebTrends
Cloud Services
1 8 (27.59%) Google Analytics
2 3 (10.34%) SaaS
Database & Business Intelligence
1 7 (24.14%) MySQL
2 3 (10.34%) Big Data
General
1 21 (72.41%) Marketing
2 14 (48.28%) Retail
3 5 (17.24%) Finance
3 5 (17.24%) Telecoms
Job Titles
1 9 (31.03%) Analyst
2 5 (17.24%) Web Analytics Manager
2 5 (17.24%) Web Manager
3 4 (13.79%) Business Analyst
4 3 (10.34%) Marketing Analyst
4 3 (10.34%) E-Commerce Business Analyst
5 2 (6.90%) Consultant
6 1 (3.45%) Business Consultant
6 1 (3.45%) Web Analyst
6 1 (3.45%) Insight Analyst
6 1 (3.45%) Solutions Consultant
Libraries, Frameworks & Software Standards
1 7 (24.14%) HTML
Miscellaneous
1 13 (44.83%) Analytical Skills
2 9 (31.03%) User Experience
3 8 (27.59%) Digital Media
3 8 (27.59%) Copywriting
3 8 (27.59%) Social Media
3 8 (27.59%) Management Information System
4 1 (3.45%) Mobile App
Processes & Methodologies
1 29 (100.00%) Analytics
2 18 (62.07%) E-Commerce
3 16 (55.17%) SEO
4 15 (51.72%) Digital Marketing
5 13 (44.83%) Online Marketing
6 8 (27.59%) Competitor Analysis
6 8 (27.59%) Pay per click
6 8 (27.59%) Content Management
7 7 (24.14%) Project Management
7 7 (24.14%) Agile Software Development
7 7 (24.14%) Scrum
7 7 (24.14%) Business Analysis
7 7 (24.14%) Web Development
8 5 (17.24%) Customer Segmentation
8 5 (17.24%) Performance Monitoring
9 4 (13.79%) Multivariate Testing
10 1 (3.45%) CRM
10 1 (3.45%) Web Design
Programming Languages
1 7 (24.14%) JavaScript
1 7 (24.14%) SQL
Qualifications
1 15 (51.72%) Degree
Vendors
1 9 (31.03%) Google
2 8 (27.59%) Microsoft
2 8 (27.59%) Adobe
3 3 (10.34%) Actinic
3 3 (10.34%) hybris
3 3 (10.34%) Venda
3 3 (10.34%) Demandware
3 3 (10.34%) BT
3 3 (10.34%) IBM
3 3 (10.34%) ATG
3 3 (10.34%) Intershop
Birmingham
Churchill Frank
Salary: £55000 - £56000 per annum + Bonus+Benefits
Posted: Yesterday
Stoke-on-trent, Staffordshire
Dixons Carphone
Salary: £30,000 - £39,000 DOE
Posted: 2 days ago