The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 2 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Mar 2015
Same period 2014 Same period 2013
Web Analytics
Rank 194 181 196
Rank change year-on-year
-13 +15
Permanent jobs citing Web Analytics 16 4 2
As % of all permanent IT jobs located in the West Midlands 0.31% 0.096% 0.042%
As % of the Processes & Methodologies category 0.39% 0.12% 0.056%
Number of salaries quoted 4 4 2
Average salary £31,750 £28,500 £25,000
Average salary % change year-on-year
+11.40% +14.00%
UK excluding London average salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4129 3356 3575
As % of all permanent IT jobs located in the West Midlands 80.39% 80.15% 75.97%
Number of salaries quoted 3453 2671 3026
Average salary £42,500 £41,500 £40,000
Average salary % change year-on-year
+2.40% +3.75%
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £64,400 £57,500 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the West Midlands

Web Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the West Midlands region.

Web Analytics Salary Trend in the West Midlands

Web Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Web Analytics across the West Midlands region over the 3 months to 2 March 2015.

Web Analytics Salary Histogram in the West Midlands

Web Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the West Midlands region over the 3 months to 2 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Solihull - 11 - -
Coventry - 3 £22,000 - 1
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 2 March 2015, IT jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 16 (100.00%) Analytics
2 12 (75.00%) Retail
3 10 (62.50%) Marketing
3 10 (62.50%) WebTrends
4 9 (56.25%) SEO
5 8 (50.00%) Online Marketing
5 8 (50.00%) Analytical Skills
6 5 (31.25%) Customer Segmentation
6 5 (31.25%) Performance Monitoring
6 5 (31.25%) Finance
6 5 (31.25%) Telecoms
6 5 (31.25%) E-Commerce
7 4 (25.00%) Degree
7 4 (25.00%) Digital Marketing
7 4 (25.00%) User Experience
8 3 (18.75%) Spreadsheet
8 3 (18.75%) Copywriting
8 3 (18.75%) Google Analytics
8 3 (18.75%) Social Media
8 3 (18.75%) Digital Media
8 3 (18.75%) Photoshop
8 3 (18.75%) MS Excel
8 3 (18.75%) Management Information System
8 3 (18.75%) Microsoft
8 3 (18.75%) Adobe
8 3 (18.75%) Pay per click
8 3 (18.75%) Competitor Analysis
8 3 (18.75%) Google
8 3 (18.75%) Content Management
9 1 (6.25%) BT

Web Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 2 March 2015, IT jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (6.25%) WebSphere
Applications
1 3 (18.75%) Photoshop
1 3 (18.75%) MS Excel
1 3 (18.75%) Spreadsheet
Business Applications
1 10 (62.50%) WebTrends
2 3 (18.75%) Google Analytics
Cloud Services
1 1 (6.25%) SaaS
Database & Business Intelligence
1 1 (6.25%) MySQL
1 1 (6.25%) Big Data
General
1 12 (75.00%) Retail
2 10 (62.50%) Marketing
3 5 (31.25%) Telecoms
3 5 (31.25%) Finance
Job Titles
1 5 (31.25%) Web Manager
1 5 (31.25%) Web Analytics Manager
2 2 (12.50%) Analyst
3 1 (6.25%) Business Analyst
3 1 (6.25%) Marketing Analyst
3 1 (6.25%) E-Commerce Business Analyst
Libraries, Frameworks & Software Standards
1 1 (6.25%) HTML
Miscellaneous
1 8 (50.00%) Analytical Skills
2 4 (25.00%) User Experience
3 3 (18.75%) Management Information System
3 3 (18.75%) Copywriting
3 3 (18.75%) Social Media
3 3 (18.75%) Digital Media
4 1 (6.25%) Mobile App
Processes & Methodologies
1 16 (100.00%) Analytics
2 9 (56.25%) SEO
3 8 (50.00%) Online Marketing
4 5 (31.25%) Customer Segmentation
4 5 (31.25%) Performance Monitoring
4 5 (31.25%) E-Commerce
5 4 (25.00%) Digital Marketing
6 3 (18.75%) Competitor Analysis
6 3 (18.75%) Pay per click
6 3 (18.75%) Content Management
7 1 (6.25%) Business Analysis
7 1 (6.25%) Project Management
7 1 (6.25%) Scrum
7 1 (6.25%) Web Design
7 1 (6.25%) Agile Software Development
7 1 (6.25%) Web Development
7 1 (6.25%) CRM
Programming Languages
1 1 (6.25%) JavaScript
1 1 (6.25%) SQL
Qualifications
1 4 (25.00%) Degree
2 1 (6.25%) VCP4
Vendors
1 3 (18.75%) Microsoft
1 3 (18.75%) Adobe
1 3 (18.75%) Google
2 1 (6.25%) Actinic
2 1 (6.25%) hybris
2 1 (6.25%) Venda
2 1 (6.25%) Demandware
2 1 (6.25%) BT
2 1 (6.25%) ATG
2 1 (6.25%) Intershop
2 1 (6.25%) IBM
West Midlands
Big Red Recruitment
Salary: £40000 - £45000 per annum + excellent package & training
Posted: 2 days ago
Coventry, Warwickshire
Camping and Caravanning Club
Salary: £19,000 - £25,000 + Benefits
Posted: 11 days ago
Shrewsbury
Blue Town Online
Salary: Competitive
Posted: 19 days ago