The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 22 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Web Analytics
England / West Midlands
Rank 201 - 202
Rank change year-on-year
- 0
Permanent jobs citing Web Analytics 7 0 12
As % of all permanent IT jobs located in the West Midlands 0.15% - 0.24%
As % of the Processes & Methodologies category 0.17% - 0.29%
Number of salaries quoted 7 0 1
Median salary £40,000 - £62,500
UK excluding London median salary £41,250 £45,000 £40,000
% change year-on-year
-8.33% +12.50%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4239 5215 4170
As % of all permanent IT jobs located in the West Midlands 89.79% 88.34% 83.62%
Number of salaries quoted 3390 4290 3520
Median salary £42,500 £44,000 £42,500
Median salary % change year-on-year
-3.40% +3.52%
90% offered a salary of more than £28,500 £30,000 £28,500
10% offered a salary of more than £60,000 £65,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the West Midlands

Web Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the West Midlands region.

Web Analytics Salary Trend in the West Midlands

Web Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Web Analytics across the West Midlands region over the 3 months to 22 February 2017.

Web Analytics Salary Histogram in the West Midlands

Web Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the West Midlands region over the 3 months to 22 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Solihull - 2 £40,000 -
Birmingham - 1 £32,500 - 1
Coventry - 1 £52,500 - 1
Warwickshire - 1 £37,500 -
Worcestershire - 1 £50,500 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 22 February 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Web Analytics.

1 14 (100.00%) Analytics
2 12 (85.71%) Marketing
3 9 (64.29%) Degree
4 7 (50.00%) Credit Risk
4 7 (50.00%) Business Intelligence
4 7 (50.00%) SEO
4 7 (50.00%) Big Data
5 6 (42.86%) MS Excel
5 6 (42.86%) Google
5 6 (42.86%) Social Media
6 5 (35.71%) HTML
7 4 (28.57%) CSS
7 4 (28.57%) CMS
8 3 (21.43%) Pay per click
8 3 (21.43%) Search Engine Marketing
8 3 (21.43%) Internet Marketing
8 3 (21.43%) Stakeholder Management
8 3 (21.43%) Data Analysis
8 3 (21.43%) Finance
8 3 (21.43%) Internet
8 3 (21.43%) Microsoft
8 3 (21.43%) Data Warehouse
8 3 (21.43%) Online Marketing
8 3 (21.43%) Analytical Skills
8 3 (21.43%) Content Development
8 3 (21.43%) MS PowerPoint
9 2 (14.29%) Behavioural Analysis
9 2 (14.29%) Personalization
9 2 (14.29%) Customer Segmentation
9 2 (14.29%) Performance Monitoring

Web Analytics
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (28.57%) CMS
2 1 (7.14%) Adobe Experience Manager
2 1 (7.14%) SAS
Applications
1 6 (42.86%) MS Excel
2 3 (21.43%) MS PowerPoint
3 1 (7.14%) MS Office
3 1 (7.14%) MS Visio
Business Applications
1 2 (14.29%) WebTrends
Cloud Services
1 2 (14.29%) Google Analytics
2 1 (7.14%) Trello
Communications & Networking
1 3 (21.43%) Internet
2 1 (7.14%) SMS
Database & Business Intelligence
1 7 (50.00%) Big Data
2 3 (21.43%) Data Warehouse
3 1 (7.14%) Base SAS
3 1 (7.14%) Oracle BI EE
3 1 (7.14%) Oracle ODI
3 1 (7.14%) Oracle Reports
3 1 (7.14%) QlikView
3 1 (7.14%) SQL Server Analysis Services
3 1 (7.14%) SQL Server Integration Services
3 1 (7.14%) SQL Server Reporting Services
Development Applications
1 1 (7.14%) Axure RP
1 1 (7.14%) Balsamiq Mockups
General
1 12 (85.71%) Marketing
2 3 (21.43%) Finance
3 1 (7.14%) Advertising
3 1 (7.14%) Brand Awareness
3 1 (7.14%) Local Government
3 1 (7.14%) Retail
Job Titles
1 4 (28.57%) SEO Manager
2 2 (14.29%) Analyst
3 1 (7.14%) Account Manager
3 1 (7.14%) Business Intelligence Manager
3 1 (7.14%) Consultant
3 1 (7.14%) Content Manager
3 1 (7.14%) Customer Analyst
3 1 (7.14%) Customer Insight Analyst
3 1 (7.14%) Developer
3 1 (7.14%) Digital Product Manager
3 1 (7.14%) Insight Analyst
3 1 (7.14%) OBIEE Developer
3 1 (7.14%) Product Manager
3 1 (7.14%) Sales Consultant
3 1 (7.14%) Senior Manager
3 1 (7.14%) SEO Account Manager
3 1 (7.14%) Social Media Consultant
3 1 (7.14%) Web Analyst
3 1 (7.14%) Web Content Manager
3 1 (7.14%) Web Manager
Libraries, Frameworks & Software Standards
1 5 (35.71%) HTML
2 4 (28.57%) CSS
3 1 (7.14%) HTML5
Miscellaneous
1 7 (50.00%) Credit Risk
2 6 (42.86%) Social Media
3 3 (21.43%) Analytical Skills
4 1 (7.14%) Computer Science
4 1 (7.14%) Digital Media
4 1 (7.14%) Driving Licence
4 1 (7.14%) FMCG
4 1 (7.14%) User Experience
Processes & Methodologies
1 14 (100.00%) Analytics
2 7 (50.00%) Business Intelligence
2 7 (50.00%) SEO
3 3 (21.43%) Content Development
3 3 (21.43%) Data Analysis
3 3 (21.43%) Internet Marketing
3 3 (21.43%) Online Marketing
3 3 (21.43%) Pay per click
3 3 (21.43%) Search Engine Marketing
3 3 (21.43%) Stakeholder Management
4 2 (14.29%) B2B
4 2 (14.29%) Behavioural Analysis
4 2 (14.29%) Customer Segmentation
4 2 (14.29%) E-Commerce
4 2 (14.29%) ETL
4 2 (14.29%) People Management
4 2 (14.29%) Performance Monitoring
4 2 (14.29%) Personalization
4 2 (14.29%) Product Marketing
5 1 (7.14%) ERP
Programming Languages
1 2 (14.29%) SQL
2 1 (7.14%) JavaScript
Qualifications
1 9 (64.29%) Degree
Vendors
1 6 (42.86%) Google
2 3 (21.43%) Microsoft
3 2 (14.29%) SAP
4 1 (7.14%) Adobe
4 1 (7.14%) Oracle
4 1 (7.14%) Tableau
Coventry, West Midlands (County)
Senitor Associates
Salary: £25000 - £35000 per annum + Additional Benefits
Posted: Yesterday
Birmingham, West Midlands (County)
Parallel Consulting
Salary: £30000 - £40000 per annum + bonus, benefits, pension
Posted: 2 days ago