The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 24 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Nov 2014
Same period 2013 Same period 2012
Web Analytics
Rank - 196 187
Permanent jobs citing Web Analytics 0 13 12
As % of all permanent IT jobs located in the West Midlands - 0.25% 0.25%
As % of the Processes & Methodologies category - 0.32% 0.33%
Number of salaries quoted 0 11 11
Average salary - £21,500 £28,000
Average salary % change year-on-year
- -23.21%
UK excluding London average salary £40,000 £35,125 £37,500
% change year-on-year
+13.87% -6.33%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4629 4112 3630
As % of all permanent IT jobs located in the West Midlands 82.05% 78.16% 75.67%
Number of salaries quoted 4068 3490 3140
Average salary £42,000 £40,000 £40,000
Average salary % change year-on-year
+5.00% -
90% offered a salary of more than £27,500 £26,000 £28,500
10% offered a salary of more than £65,000 £55,000 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the West Midlands

Web Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the West Midlands region.

Web Analytics Salary Trend in the West Midlands

Web Analytics
Top 19 Related IT Skills in the West Midlands

For the 6 months to 24 November 2014, IT jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 6 (100.00%) MySQL
1 6 (100.00%) E-Commerce
1 6 (100.00%) WebTrends
1 6 (100.00%) Benchmarking
1 6 (100.00%) Economics
1 6 (100.00%) Google
1 6 (100.00%) Statistics
1 6 (100.00%) Web Development
1 6 (100.00%) Degree
1 6 (100.00%) Mathematics
1 6 (100.00%) Physics
1 6 (100.00%) Google Analytics
1 6 (100.00%) Time Management
1 6 (100.00%) Visualisation
1 6 (100.00%) Data Visualisation
1 6 (100.00%) Statistical Modelling
1 6 (100.00%) Analytics
1 6 (100.00%) Customer Segmentation
1 6 (100.00%) User Experience

Web Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 24 November 2014, IT jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Business Applications
1 6 (100.00%) WebTrends
1 6 (100.00%) Google Analytics
Database & Business Intelligence
1 6 (100.00%) MySQL
Miscellaneous
1 6 (100.00%) Economics
1 6 (100.00%) Statistics
1 6 (100.00%) Mathematics
1 6 (100.00%) Physics
1 6 (100.00%) Visualisation
1 6 (100.00%) User Experience
Processes & Methodologies
1 6 (100.00%) E-Commerce
1 6 (100.00%) Benchmarking
1 6 (100.00%) Web Development
1 6 (100.00%) Time Management
1 6 (100.00%) Data Visualisation
1 6 (100.00%) Statistical Modelling
1 6 (100.00%) Analytics
1 6 (100.00%) Customer Segmentation
Qualifications
1 6 (100.00%) Degree
Vendors
1 6 (100.00%) Google