The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the West Midlands region.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank 200 196 185
Rank change year-on-year
-4 -11
Permanent jobs citing Web Analytics 8 14 11
As % of all permanent IT jobs located in the West Midlands 0.15% 0.25% 0.23%
As % of the Processes & Methodologies category 0.20% 0.33% 0.30%
Number of salaries quoted 5 9 11
Average salary £35,000 £18,000 £47,500
Average salary % change year-on-year
+94.44% -62.10%
UK excluding London average salary £38,500 £37,500 £37,500
% change year-on-year
+2.66% -
Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4095 4286 3643
As % of all permanent IT jobs located in the West Midlands 75.88% 76.78% 74.79%
Number of salaries quoted 3395 3616 3124
Average salary £41,000 £40,000 £40,000
Average salary % change year-on-year
+2.50% -
90% offered a salary of more than £28,500 £26,500 £27,000
10% offered a salary of more than £65,000 £65,000 £60,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Web Analytics
England

Web Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the West Midlands

Web Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the West Midlands region.

Web Analytics Salary Trend in the West Midlands

Web Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the West Midlands region over the 3 months to 30 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham - 8 £35,000 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 30 July 2014, IT jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 9 (100.00%) Web Development
1 9 (100.00%) Analytics
2 8 (88.89%) Google Analytics
2 8 (88.89%) Google
2 8 (88.89%) E-Commerce
3 7 (77.78%) WebTrends
3 7 (77.78%) Benchmarking
3 7 (77.78%) MySQL
3 7 (77.78%) Statistics
3 7 (77.78%) Mathematics
3 7 (77.78%) Physics
3 7 (77.78%) Degree
3 7 (77.78%) Time Management
3 7 (77.78%) Customer Segmentation
3 7 (77.78%) Visualisation
3 7 (77.78%) Data Visualisation
3 7 (77.78%) Statistical Modelling
3 7 (77.78%) Economics
4 2 (22.22%) Graphic Design
4 2 (22.22%) CSS
4 2 (22.22%) HTML
4 2 (22.22%) Content Management
5 1 (11.11%) C#
5 1 (11.11%) Adobe
5 1 (11.11%) Finance
5 1 (11.11%) CMS
5 1 (11.11%) Banking
5 1 (11.11%) Java
5 1 (11.11%) JavaScript
5 1 (11.11%) ActionScript

Web Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 30 July 2014, IT jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (11.11%) CMS
1 1 (11.11%) Umbraco
Business Applications
1 8 (88.89%) Google Analytics
2 7 (77.78%) WebTrends
Database & Business Intelligence
1 7 (77.78%) MySQL
General
1 1 (11.11%) Finance
1 1 (11.11%) Banking
1 1 (11.11%) Marketing
Job Titles
1 1 (11.11%) Analyst
Libraries, Frameworks & Software Standards
1 2 (22.22%) CSS
1 2 (22.22%) HTML
2 1 (11.11%) .NET
2 1 (11.11%) XML
2 1 (11.11%) Flash
2 1 (11.11%) ASP.NET
2 1 (11.11%) jQuery
Miscellaneous
1 7 (77.78%) Statistics
1 7 (77.78%) Mathematics
1 7 (77.78%) Physics
1 7 (77.78%) Visualisation
1 7 (77.78%) Economics
2 2 (22.22%) Graphic Design
Processes & Methodologies
1 9 (100.00%) Web Development
1 9 (100.00%) Analytics
2 8 (88.89%) E-Commerce
3 7 (77.78%) Benchmarking
3 7 (77.78%) Time Management
3 7 (77.78%) Customer Segmentation
3 7 (77.78%) Data Visualisation
3 7 (77.78%) Statistical Modelling
4 2 (22.22%) Content Management
5 1 (11.11%) Direct Marketing
5 1 (11.11%) Multivariate Testing
Programming Languages
1 1 (11.11%) C#
1 1 (11.11%) Java
1 1 (11.11%) JavaScript
1 1 (11.11%) ActionScript
Qualifications
1 7 (77.78%) Degree
Vendors
1 8 (88.89%) Google
2 1 (11.11%) Adobe