The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Web Analytics
Rank 204 205 196
Rank change year-on-year
+1 -9
Permanent jobs citing Web Analytics 18 7 12
As % of all permanent IT jobs located in the West Midlands 0.31% 0.13% 0.22%
As % of the Processes & Methodologies category 0.37% 0.16% 0.28%
Number of salaries quoted 17 4 7
Average salary £42,500 £35,000 £18,000
Average salary % change year-on-year
+21.42% +94.44%
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4886 4315 4255
As % of all permanent IT jobs located in the West Midlands 84.00% 79.86% 78.94%
Number of salaries quoted 4006 3600 3591
Average salary £42,500 £41,405 £40,000
Average salary % change year-on-year
+2.64% +3.51%
90% offered a salary of more than £27,500 £29,000 £26,000
10% offered a salary of more than £62,500 £60,000 £65,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Web Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the West Midlands

Web Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the West Midlands region.

Web Analytics Salary Trend in the West Midlands

Web Analytics
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Web Analytics across the West Midlands region over the 3 months to 3 July 2015.

Web Analytics Salary Histogram in the West Midlands

Web Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the West Midlands region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire - 14 £34,500 - 1
Birmingham -13 1 £50,000 +42.85%
Warwickshire - 1 £53,500 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 3 July 2015, IT jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 37 (100.00%) Analytics
2 31 (83.78%) Marketing
3 30 (81.08%) Degree
4 26 (70.27%) SEO
5 25 (67.57%) Google
6 21 (56.76%) Digital Marketing
7 19 (51.35%) E-Commerce
8 16 (43.24%) Social Media
9 15 (40.54%) Pay per click
9 15 (40.54%) User Experience
10 13 (35.14%) Agile Software Development
11 12 (32.43%) Retail
12 11 (29.73%) Analytical Skills
13 10 (27.03%) Google Analytics
14 9 (24.32%) Online Marketing
14 9 (24.32%) Adobe
15 8 (21.62%) MS Excel
15 8 (21.62%) Microsoft
15 8 (21.62%) Photoshop
15 8 (21.62%) Content Management
15 8 (21.62%) Data Analysis
15 8 (21.62%) Competitor Analysis
15 8 (21.62%) Finance
15 8 (21.62%) Management Information System
15 8 (21.62%) Spreadsheet
15 8 (21.62%) Digital Media
15 8 (21.62%) Copywriting
16 7 (18.92%) Internet Marketing
16 7 (18.92%) Time Management
16 7 (18.92%) Web Development

Web Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 3 July 2015, IT jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (8.11%) WebSphere
2 1 (2.70%) CMS
Applications
1 8 (21.62%) Photoshop
1 8 (21.62%) MS Excel
1 8 (21.62%) Spreadsheet
Business Applications
1 2 (5.41%) WebTrends
Cloud Services
1 10 (27.03%) Google Analytics
2 3 (8.11%) SaaS
3 1 (2.70%) Adobe Analytics
Communications & Networking
1 7 (18.92%) Internet
Database & Business Intelligence
1 7 (18.92%) MySQL
2 3 (8.11%) Big Data
Development Applications
1 1 (2.70%) Hudson
General
1 31 (83.78%) Marketing
2 12 (32.43%) Retail
3 8 (21.62%) Finance
4 2 (5.41%) Telecoms
Job Titles
1 9 (24.32%) Analyst
2 7 (18.92%) SEO Executive
2 7 (18.92%) PPC Specialist
2 7 (18.92%) PPC Manager
2 7 (18.92%) PPC Analyst
2 7 (18.92%) PPC Executive
3 4 (10.81%) Business Analyst
4 3 (8.11%) E-Commerce Business Analyst
4 3 (8.11%) Marketing Analyst
5 2 (5.41%) Consultant
6 1 (2.70%) Business Consultant
6 1 (2.70%) Web Analyst
6 1 (2.70%) Web Manager
6 1 (2.70%) Web Analytics Manager
6 1 (2.70%) Insight Analyst
6 1 (2.70%) Solutions Consultant
Libraries, Frameworks & Software Standards
1 7 (18.92%) HTML
1 7 (18.92%) XML
Miscellaneous
1 16 (43.24%) Social Media
2 15 (40.54%) User Experience
3 11 (29.73%) Analytical Skills
4 8 (21.62%) Digital Media
4 8 (21.62%) Management Information System
4 8 (21.62%) Copywriting
Processes & Methodologies
1 37 (100.00%) Analytics
2 26 (70.27%) SEO
3 21 (56.76%) Digital Marketing
4 19 (51.35%) E-Commerce
5 15 (40.54%) Pay per click
6 13 (35.14%) Agile Software Development
7 9 (24.32%) Online Marketing
8 8 (21.62%) Competitor Analysis
8 8 (21.62%) Content Management
8 8 (21.62%) Data Analysis
9 7 (18.92%) Business Analysis
9 7 (18.92%) Project Management
9 7 (18.92%) Scrum
9 7 (18.92%) Web Development
9 7 (18.92%) Internet Marketing
9 7 (18.92%) Time Management
10 6 (16.22%) Agile Testing
11 5 (13.51%) Multivariate Testing
12 1 (2.70%) Customer Analytics
12 1 (2.70%) Customer Segmentation
Programming Languages
1 7 (18.92%) JavaScript
1 7 (18.92%) SQL
Qualifications
1 30 (81.08%) Degree
Vendors
1 25 (67.57%) Google
2 9 (24.32%) Adobe
3 8 (21.62%) Microsoft
4 3 (8.11%) IBM
4 3 (8.11%) Demandware
4 3 (8.11%) BT
4 3 (8.11%) ATG
4 3 (8.11%) Intershop
4 3 (8.11%) Actinic
4 3 (8.11%) hybris
4 3 (8.11%) Venda
5 2 (5.41%) Omniture
6 1 (2.70%) Yahoo!
6 1 (2.70%) Hitwise
Lichfield, Staffordshire
Sanderson
Salary: £17000 - £21000 per annum + Bonus, Pension
Posted: 4 days ago