The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the West Midlands region.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Web Analytics
Rank 202 179 165
Rank change year-on-year
-23 -14
Permanent jobs citing Web Analytics 5 10 5
As % of all permanent IT jobs located in the West Midlands 0.101% 0.222% 0.120%
As % of the Processes & Methodologies category 0.134% 0.321% 0.175%
Number of salaries quoted 1 10 5
Average salary £25,000 £55,000 £36,500
Average salary % change year-on-year
-54.54% +50.68%
UK excluding London average salary £37,500 £36,250 £37,500
% change year-on-year
+3.44% -3.33%
All Processes & Methodologies
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3728 3115 2859
As % of all permanent IT jobs located in the West Midlands 75.09% 69.18% 68.87%
Number of salaries quoted 3143 2685 2417
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £27,500 £26,000 £26,500
10% offered a salary of more than £60,000 £62,500 £62,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Web Analytics
England

Web Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

West Midlands Web Analytics Jobs Demand Trend

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the West Midlands region.

West Midlands Web Analytics Salary Trend

Web Analytics
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the West Midlands region over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Staffordshire - 2 - -
Warwickshire +5 1 - -
Coventry - 1 £25,000 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 7 (100.00%) Analytics
2 6 (85.71%) Social Media
3 5 (71.43%) Marketing
4 4 (57.14%) SEO
5 3 (42.86%) HTML
5 3 (42.86%) Photoshop
5 3 (42.86%) Google
5 3 (42.86%) CMS
5 3 (42.86%) Content Management
5 3 (42.86%) Pay per click
5 3 (42.86%) Digital Media
5 3 (42.86%) Google Analytics
5 3 (42.86%) Digital Marketing
5 3 (42.86%) Online Marketing
6 2 (28.57%) Marketing Strategy
6 2 (28.57%) C#
6 2 (28.57%) Adobe Illustrator
6 2 (28.57%) Web Design
6 2 (28.57%) Graphic Design
6 2 (28.57%) Web Development
6 2 (28.57%) .NET Framework
6 2 (28.57%) JavaScript
6 2 (28.57%) .NET
6 2 (28.57%) CSS
6 2 (28.57%) E-Commerce
6 2 (28.57%) Password Management
6 2 (28.57%) Dreamweaver
6 2 (28.57%) Adobe
7 1 (14.29%) WebTrends
7 1 (14.29%) Project Management

Web Analytics
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Development
1 3 (42.86%) HTML
2 2 (28.57%) .NET
2 2 (28.57%) CSS
2 2 (28.57%) .NET Framework
Application Platforms
1 3 (42.86%) CMS
2 1 (14.29%) Umbraco
Applications
1 3 (42.86%) Photoshop
2 2 (28.57%) Adobe Illustrator
3 1 (14.29%) MS Office
3 1 (14.29%) MS Excel
Business Applications
1 3 (42.86%) Google Analytics
2 1 (14.29%) SiteCatalyst
2 1 (14.29%) WebTrends
Communications & Networking
1 1 (14.29%) SMS
Development Applications
1 2 (28.57%) Dreamweaver
General
1 5 (71.43%) Marketing
2 1 (14.29%) Automotive
2 1 (14.29%) Retail
Job Titles
1 2 (28.57%) Developer
1 2 (28.57%) Marketing Manager
1 2 (28.57%) Digital Marketing Manager
1 2 (28.57%) Front-End Developer
2 1 (14.29%) Web Analytics Manager
2 1 (14.29%) Marketing Executive
2 1 (14.29%) Web Manager
Miscellaneous
1 6 (85.71%) Social Media
2 3 (42.86%) Digital Media
3 2 (28.57%) Graphic Design
4 1 (14.29%) Photography
Processes & Methodologies
1 7 (100.00%) Analytics
2 4 (57.14%) SEO
3 3 (42.86%) Content Management
3 3 (42.86%) Pay per click
3 3 (42.86%) Digital Marketing
3 3 (42.86%) Online Marketing
4 2 (28.57%) Marketing Strategy
4 2 (28.57%) Web Development
4 2 (28.57%) Password Management
4 2 (28.57%) Web Design
4 2 (28.57%) E-Commerce
5 1 (14.29%) Project Management
5 1 (14.29%) Stakeholder Management
5 1 (14.29%) Time Management
5 1 (14.29%) Multivariate Testing
Programming Languages
1 2 (28.57%) C#
1 2 (28.57%) JavaScript
Qualifications
1 1 (14.29%) Degree
Vendors
1 3 (42.86%) Google
2 2 (28.57%) Adobe
3 1 (14.29%) Omniture