The first table below looks at the demand for SEO skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 154 153 188
Rank change year-on-year
-1 +35
Permanent jobs citing SEO 180 194 142
As % of all permanent IT jobs located in the City of London 1.552% 1.485% 0.909%
As % of the Processes & Methodologies category 1.993% 1.938% 1.205%
Number of salaries quoted 110 189 130
Average salary £41,000 £40,000 £42,500
Average salary % change year-on-year
+2.50% -5.88%
90% offered a salary of more than £32,350 £27,500 £27,000
10% offered a salary of more than £70,000 £65,000 £60,250
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
All Processes & Methodologies
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9031 10009 11787
As % of all permanent IT jobs located in the City of London 77.86% 76.60% 75.45%
Number of salaries quoted 7748 9078 10549
Average salary £55,000 £57,500 £60,000
Average salary % change year-on-year
-4.34% -4.16%
90% offered a salary of more than £37,500 £36,300 £37,000
10% offered a salary of more than £80,000 £87,500 £82,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
London

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

City of London SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the City of London region.

City of London SEO Salary Trend

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO across the City of London region over the 3 months to 23 May 2013.

City of London SEO Salary Histogram

SEO
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT jobs across the City of London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 164 (60.52%) Marketing
2 120 (44.28%) Analytics
3 114 (42.07%) Pay per click
4 95 (35.06%) E-Commerce
5 88 (32.47%) Digital Marketing
6 84 (31.00%) HTML
7 80 (29.52%) CSS
8 73 (26.94%) Google
9 68 (25.09%) Social Media
10 61 (22.51%) JavaScript
11 50 (18.45%) Online Marketing
12 47 (17.34%) Google Analytics
13 42 (15.50%) Retail
14 40 (14.76%) jQuery
15 37 (13.65%) Advertising
16 35 (12.92%) Web Analytics
16 35 (12.92%) HTML5
17 33 (12.18%) Web Development
17 33 (12.18%) .NET
18 31 (11.44%) Photoshop
19 30 (11.07%) XML
20 29 (10.70%) PHP
21 28 (10.33%) MVC
21 28 (10.33%) Finance
22 27 (9.963%) ASP.NET
23 26 (9.594%) Agile Software Development
23 26 (9.594%) CSS3
24 25 (9.225%) Web Services
24 25 (9.225%) CMS
25 24 (8.856%) MS Excel

SEO
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT jobs across the City of London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 84 (31.00%) HTML
2 80 (29.52%) CSS
3 40 (14.76%) jQuery
4 35 (12.92%) HTML5
5 33 (12.18%) .NET
6 30 (11.07%) XML
7 27 (9.963%) ASP.NET
8 26 (9.594%) CSS3
9 25 (9.225%) Web Services
10 16 (5.904%) JSON
11 15 (5.535%) SOAP
11 15 (5.535%) XHTML
11 15 (5.535%) RESTful
12 12 (4.428%) Flash
13 11 (4.059%) Ajax
14 7 (2.583%) DHTML
14 7 (2.583%) LAMP
14 7 (2.583%) ASP.NET MVC
15 6 (2.214%) WebSphere
16 5 (1.845%) .NET Framework
Application Platforms
1 25 (9.225%) CMS
2 7 (2.583%) Magento
3 6 (2.214%) WordPress
4 5 (1.845%) Drupal
5 4 (1.476%) SharePoint
5 4 (1.476%) Umbraco
6 3 (1.107%) ColdFusion
6 3 (1.107%) Documentum
6 3 (1.107%) Apache
6 3 (1.107%) Apache Solr
7 2 (0.738%) Amazon EC2
7 2 (0.738%) Amazon S3
7 2 (0.738%) Amazon AWS
7 2 (0.738%) IIS
8 1 (0.369%) Sitecore CMS
8 1 (0.369%) GlassFish
8 1 (0.369%) SharePoint Server
8 1 (0.369%) WebSphere Application Server
8 1 (0.369%) WebLogic
Applications
1 31 (11.44%) Photoshop
2 24 (8.856%) MS Excel
3 8 (2.952%) Adobe Illustrator
3 8 (2.952%) MS Office
4 6 (2.214%) Fireworks
5 4 (1.476%) Acrobat
6 3 (1.107%) InDesign
Business Applications
1 47 (17.34%) Google Analytics
2 5 (1.845%) SiteCatalyst
3 3 (1.107%) Optimost
4 2 (0.738%) WebTrends
4 2 (0.738%) Tridion
5 1 (0.369%) SAP Oil and Gas
Communications & Networking
1 17 (6.273%) Internet
2 6 (2.214%) HTTP
3 5 (1.845%) SMS
4 3 (1.107%) HTTPS
5 2 (0.738%) Intranet
5 2 (0.738%) FTP
6 1 (0.369%) TCP/IP
Database & Business Intelligence
1 16 (5.904%) SQL Server
2 9 (3.321%) MySQL
3 8 (2.952%) SQL Server 2008
4 4 (1.476%) SQL Server 2005
5 2 (0.738%) Amazon RDS
6 1 (0.369%) Hadoop
6 1 (0.369%) Big Data
Development Applications
1 10 (3.690%) Subversion
2 5 (1.845%) JIRA
2 5 (1.845%) Eclipse
2 5 (1.845%) Visual Studio
3 3 (1.107%) Git (software)
3 3 (1.107%) NUnit
4 2 (0.738%) MSBuild
4 2 (0.738%) Rhino Mocks
4 2 (0.738%) TeamCity
5 1 (0.369%) Selenium
5 1 (0.369%) Team Foundation Server
5 1 (0.369%) Jasmine
5 1 (0.369%) GitHub
General
1 164 (60.52%) Marketing
2 42 (15.50%) Retail
3 37 (13.65%) Advertising
4 28 (10.33%) Finance
5 13 (4.797%) Publishing
6 11 (4.059%) Automotive
7 7 (2.583%) Games
8 5 (1.845%) German Language
9 4 (1.476%) Telecoms
9 4 (1.476%) Law
9 4 (1.476%) Back Office
9 4 (1.476%) French Language
10 3 (1.107%) Italian Language
10 3 (1.107%) Legal
10 3 (1.107%) Manufacturing
11 2 (0.738%) Indonesian Language
11 2 (0.738%) Portuguese Language
11 2 (0.738%) Russian Language
11 2 (0.738%) Spanish Language
11 2 (0.738%) Thai Language
Job Titles
1 52 (19.19%) Developer
2 33 (12.18%) Web Developer
3 28 (10.33%) PPC Specialist
3 28 (10.33%) PPC Manager
3 28 (10.33%) PPC Analyst
3 28 (10.33%) PPC Executive
4 25 (9.225%) Marketing Manager
5 22 (8.118%) SEO Manager
6 18 (6.642%) Digital Marketing Manager
6 18 (6.642%) Designer
7 15 (5.535%) Web Designer
8 13 (4.797%) Front-End Developer
9 12 (4.428%) Senior Manager
10 11 (4.059%) Account Director
11 10 (3.690%) Sales Manager
11 10 (3.690%) Search Manager
12 9 (3.321%) Analyst
13 7 (2.583%) Marketing Executive
13 7 (2.583%) Digital Marketing Executive
13 7 (2.583%) Digital Account Director
Miscellaneous
1 68 (25.09%) Social Media
2 22 (8.118%) W3C
3 15 (5.535%) Digital Media
4 14 (5.166%) Social Network
5 10 (3.690%) Mobile App
6 8 (2.952%) Blog
7 6 (2.214%) Web 2.0
7 6 (2.214%) Computer Science
8 5 (1.845%) Taxonomies
8 5 (1.845%) Open Source
9 4 (1.476%) Management Information System
9 4 (1.476%) Animation
10 3 (1.107%) Graphic Design
10 3 (1.107%) Derivative
10 3 (1.107%) Inversion of Control
11 2 (0.738%) New Media
11 2 (0.738%) SaaS
11 2 (0.738%) N-Tier
11 2 (0.738%) Mathematics
11 2 (0.738%) Credit Risk
Operating Systems
1 5 (1.845%) Linux
2 3 (1.107%) Android
2 3 (1.107%) Apple iOS
3 2 (0.738%) MVS
3 2 (0.738%) Windows
3 2 (0.738%) Windows Server 2008
4 1 (0.369%) Windows Server 2003
4 1 (0.369%) Windows 7
Processes & Methodologies
1 120 (44.28%) Analytics
2 114 (42.07%) Pay per click
3 95 (35.06%) E-Commerce
4 88 (32.47%) Digital Marketing
5 50 (18.45%) Online Marketing
6 35 (12.92%) Web Analytics
7 33 (12.18%) Web Development
8 28 (10.33%) MVC
9 26 (9.594%) Agile Software Development
10 24 (8.856%) CRM
10 24 (8.856%) OO
11 18 (6.642%) TDD
11 18 (6.642%) Project Management
11 18 (6.642%) Web Design
11 18 (6.642%) B2C
12 17 (6.273%) Multivariate Testing
13 16 (5.904%) Content Management
14 15 (5.535%) Email Marketing
14 15 (5.535%) Stakeholder Management
15 12 (4.428%) Search Engine Marketing
Programming Languages
1 61 (22.51%) JavaScript
2 29 (10.70%) PHP
3 15 (5.535%) C#
4 12 (4.428%) SQL
5 10 (3.690%) Java
6 6 (2.214%) PHP5
7 4 (1.476%) Ruby
8 2 (0.738%) T-SQL
8 2 (0.738%) VBA
9 1 (0.369%) Python
9 1 (0.369%) C
9 1 (0.369%) VB.NET
Qualifications
1 20 (7.380%) Degree
2 1 (0.369%) MBA
Quality Assurance & Compliance
1 7 (2.583%) QA
2 5 (1.845%) WAI
3 3 (1.107%) WCAG
Vendors
1 73 (26.94%) Google
2 22 (8.118%) Facebook
3 21 (7.749%) Yahoo!
4 18 (6.642%) Twitter
5 16 (5.904%) Adobe
6 15 (5.535%) Microsoft
7 12 (4.428%) Omniture
8 9 (3.321%) Hitwise
9 8 (2.952%) ATG
10 6 (2.214%) hybris
11 5 (1.845%) Nokia
12 4 (1.476%) Serena
12 4 (1.476%) IBM
13 3 (1.107%) Vignette
13 3 (1.107%) SAP
14 2 (0.738%) Coremetrics
14 2 (0.738%) Sitecore
15 1 (0.369%) EPiServer
15 1 (0.369%) Zend
15 1 (0.369%) Intel
City, London
You will have strong skills in the following: CMS, such as WordPress, HTML, XHTML, CSS. Further knowledge of PHP and JavaScript/JQuery would be highly advantageous as would...
Evolution Recruitment Solutions
Salary: 25,000 to 30,000
Posted: 21 May 2013
City of London
A frontend web developer with exposure to ColdFusion is desirable but not essential.Main Skill sets for the frontend web developer;*Excellent HTML5 & CSS3*Good understanding of web...
Streamline IT Recruitment
Salary: £28000 - £40000 per annum
Posted: 18 May 2013
City, London
Main Skill sets for the frontend web developer; *Excellent HTML5 & CSS3 *Good understanding of web standards and accessibility *Proven cross-browser development and testing experience *Strong JQuery & JavaScript...
Streamline Connections
Salary: £28000 - £40000 per annum
Posted: 17 May 2013
City, London
Requirements: Demonstrable track record of delivering high quality websites using JavaScript and HTML5 within a content management system... Degree educated - Computer Science or similar technical discipline. Desirable: CQ5,...
Client Server
Salary: £55k to £65k + bonus + benefits
Posted: 17 May 2013
City, London
Based in the heart of the City of London, the company are planning on building a completely Greenfield online eCommerce Trading Platform and wish to form a brand...
Aston Carter
Salary: £70000 - £85000 per annum + top benefits/bonus/perks package
Posted: 20 May 2013
City, London
HTML5, CSS3, JavaScript, Front End, Web, MVC, MVVM, UI, Design, Developer, Programmer, Engineer, Software, Applications, REST, SOAP, Web Services, Agile, TDD, XML, Wireframes, Node.JS, Mobile, iPad, UX,...
Aston Carter
Salary: £60000 - £80000 per annum + bonus, benefits, training
Posted: 21 May 2013
City of London
The Web Analyst will have: Essential Excellent knowledge of digital analytics/web analytics. SiteCatalyst, and other tools in the Adobe Marketing Cloud, Google Analytics, with both implementation and...
Annapurna HR
Salary: £55000 per annum
Posted: 30 April 2013
City, London
You'll be architecting and building the latest technologies using .NET 4.0, ASP.Net, HTML5 and or Silverlight, Visual Studio 10 and Agile/Scrum/FDD/BDD/TDD.
Connections Recruitment Ltd.
Salary: £45000 - £60000 per annum
Posted: 20 May 2013
City, London
YOUR SKILLS AND EXPERIENCE: Solid web analytics experience. Direct experience with digital analytics tools such as Google Analytics, SiteCatalyst, WebTrends and/or Coremetrics... Knowledge of social media measurement...
Harnham
Salary: £60000 - £70000 per annum + CONTRACT ROLE
Posted: 22 May 2013
City, London
Fast Moving Brand focused on providing leading competitive intelligence service for Google search advertisers and located in the heart of Shoreditch seek talented Senior Web Developers to embark...
JP Specialist Contracts
Salary: £70000 per annum + + Stock Options
Posted: 17 May 2013
City of London
This is an truly excellent opportunity for someone with experience in selling digital services (CRM, SEO, Display Marketing, Web Analytics) to take the next step in their career.
Salt
Salary: £55000 per annum + OTE £75,000 plus
Posted: 17 May 2013
City of London
This is an truly excellent opportunity for someone with experience in selling digital services (CRM, SEO, Display Marketing, Web Analytics) to take the next step in their career.
Salt
Salary: £50000 per annum + OTE and various benefits
Posted: 23 May 2013
City of London
They are looking for someone who is well educated and this again will ideally have been within digital marketing... You must have an excellent understating of the digital...
Interquest Group PLC
Salary: £35000 - £40000 per annum + Bonus, Pension + Health
Posted: 18 May 2013
City of London
Present weekly and monthly reports to clients.- Supervise SEO Executives- Report to Head Of SEO - Off-page link building strategy.- On page technical site audits- keep up-to...
Energize Recruitment Solutions Ltd
Salary: £30000 - £40000 per annum + Excellent Benefits
Posted: 22 May 2013
City of London
My client is a large well known client side brand looking to expand their current SEO team:You will be responsible for:- Creating and implementing on page strategy.-...
Energize Recruitment Solutions Ltd
Salary: £35000 per annum + Excellent Benefits
Posted: 22 May 2013
City of London
Attend client pitches to help identify the SEO needs of potential clients- Main point of contact for hight value clients.- Identify SEO issues both on & off page SEO...
Energize Recruitment Solutions Ltd
Salary: £40000 - £45000 per annum + Excellent Benefits
Posted: 22 May 2013
City of London
This Global Digital Agency is home to some of the brightest SEO minds in the industry are looking for an intelligent individual to joint their SEO team. This...
Energize Recruitment Solutions Ltd
Salary: £40000 per annum + Excellent Benefits
Posted: 22 May 2013
City of London
My client is part of a global media company and this role can give you the opportunity to with a number of leading global technology and communications clients...
Energize Recruitment Solutions Ltd
Salary: £45000 per annum + Excellent Benefits
Posted: 22 May 2013
City of London
Your main role be to supervise the link-building team, be the main point of contact for key clients and create the SEO for your clients.Main Responsibilities...
Energize Recruitment Solutions Ltd
Salary: £40000 - £45000 per annum + Excellent Benefits
Posted: 14 May 2013