The table below looks at the statistics for SEO skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 183 179 225
Rank change year-on-year
-4 +46
Permanent jobs citing SEO 128 138 89
As % of all permanent IT jobs located in the City of London 1.25% 1.32% 0.85%
As % of the Processes & Methodologies category 1.51% 1.60% 1.06%
Number of salaries quoted 85 100 76
Average salary £37,500 £45,000 £40,000
Average salary % change year-on-year
-16.66% +12.50%
90% offered a salary of more than £27,000 £29,750 £28,750
10% offered a salary of more than £57,500 £62,500 £72,500
UK excluding London average salary £32,500 £32,500 £31,000
% change year-on-year
- +4.83%
SEO
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8466 8617 8433
As % of all permanent IT jobs located in the City of London 82.99% 82.70% 80.13%
Number of salaries quoted 7148 7245 7524
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £38,500 £37,500 £37,500
10% offered a salary of more than £82,500 £80,000 £82,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the City of London region.

SEO Salary Trend in the City of London

SEO
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing SEO across the City of London region over the 3 months to 5 March 2015.

SEO Salary Histogram in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 5 March 2015, IT jobs across the City of London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 144 (59.50%) Marketing
2 93 (38.43%) Analytics
3 89 (36.78%) Social Media
4 88 (36.36%) HTML
5 84 (34.71%) Pay per click
6 81 (33.47%) Google
7 76 (31.40%) CSS
8 59 (24.38%) JavaScript
8 59 (24.38%) jQuery
9 58 (23.97%) Analytical Skills
10 52 (21.49%) Digital Marketing
11 51 (21.07%) Advertising
11 51 (21.07%) E-Commerce
12 47 (19.42%) Google Analytics
13 43 (17.77%) Finance
14 41 (16.94%) CMS
15 40 (16.53%) HTML5
16 38 (15.70%) CSS3
16 38 (15.70%) Web Development
17 36 (14.88%) Web Analytics
18 32 (13.22%) PHP
18 32 (13.22%) Facebook
19 31 (12.81%) User Experience
20 29 (11.98%) Photoshop
20 29 (11.98%) Agile Software Development
20 29 (11.98%) Content Management
21 28 (11.57%) Java
22 27 (11.16%) Online Marketing
23 22 (9.09%) Degree
23 22 (9.09%) W3C

SEO
Top Related IT Skills in the City of London by Category

For the 6 months to 5 March 2015, IT jobs across the City of London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 41 (16.94%) CMS
2 16 (6.61%) TeamSite
3 15 (6.20%) WordPress
4 7 (2.89%) Node.js
5 6 (2.48%) Umbraco
6 5 (2.07%) Drupal
6 5 (2.07%) Sitecore CMS
7 3 (1.24%) Sitefinity
8 2 (0.83%) Adobe CQ
8 2 (0.83%) nginx
8 2 (0.83%) IIS
8 2 (0.83%) Apache
9 1 (0.41%) DNN
9 1 (0.41%) Immediacy CMS
9 1 (0.41%) Confluence
9 1 (0.41%) Kentico
9 1 (0.41%) SilverStripe
Applications
1 29 (11.98%) Photoshop
2 16 (6.61%) MS Excel
3 15 (6.20%) MS PowerPoint
4 12 (4.96%) MS Office
5 5 (2.07%) Fireworks
5 5 (2.07%) Adobe Illustrator
6 4 (1.65%) Acrobat
6 4 (1.65%) Final Cut Pro
7 1 (0.41%) Adobe Creative Suite
7 1 (0.41%) MS Project
7 1 (0.41%) OmniGraffle
Business Applications
1 47 (19.42%) Google Analytics
2 14 (5.79%) WebTrends
3 4 (1.65%) Magento
4 3 (1.24%) Bond Adapt
5 2 (0.83%) Radian6
6 1 (0.41%) SiteCatalyst
6 1 (0.41%) Shopify
Cloud Services
1 2 (0.83%) GitHub
2 1 (0.41%) Cloud Computing
2 1 (0.41%) Microsoft Azure
Communications & Networking
1 10 (4.13%) Internet
2 2 (0.83%) DNS
3 1 (0.41%) Wi-Fi
Database & Business Intelligence
1 16 (6.61%) MySQL
2 5 (2.07%) PostgreSQL
3 3 (1.24%) SQL Server
4 1 (0.41%) NoSQL
Development Applications
1 13 (5.37%) Git (software)
2 11 (4.55%) Subversion
3 9 (3.72%) Jasmine
3 9 (3.72%) Karma Test Runner
4 8 (3.31%) JIRA
4 8 (3.31%) Dreamweaver
5 5 (2.07%) Sinon.JS
6 4 (1.65%) Appium
6 4 (1.65%) JMeter
6 4 (1.65%) WebDriver
6 4 (1.65%) Mockito
6 4 (1.65%) Visual Studio
6 4 (1.65%) QUnit
6 4 (1.65%) jMock
6 4 (1.65%) Cucumber
7 3 (1.24%) Grunt
8 2 (0.83%) Appcelerator Titanium
8 2 (0.83%) Jenkins
9 1 (0.41%) Atlassian Bamboo
9 1 (0.41%) Mocha
General
1 144 (59.50%) Marketing
2 51 (21.07%) Advertising
3 43 (17.77%) Finance
4 12 (4.96%) Publishing
5 11 (4.55%) Retail
6 6 (2.48%) Spanish Language
7 5 (2.07%) French Language
7 5 (2.07%) Italian Language
7 5 (2.07%) Legal
8 4 (1.65%) Law
8 4 (1.65%) Multimedia
9 2 (0.83%) Games
10 1 (0.41%) Banking
10 1 (0.41%) Automotive
10 1 (0.41%) Japanese Language
10 1 (0.41%) Korean Language
Job Titles
1 55 (22.73%) Developer
2 27 (11.16%) Web Developer
3 20 (8.26%) Front-End Developer
4 19 (7.85%) SEO Manager
5 17 (7.02%) Marketing Manager
6 15 (6.20%) Marketing Executive
7 14 (5.79%) Search Manager
8 12 (4.96%) PPC Specialist
8 12 (4.96%) Analyst
8 12 (4.96%) PPC Manager
8 12 (4.96%) PPC Analyst
8 12 (4.96%) PPC Executive
9 11 (4.55%) Web Manager
10 10 (4.13%) Senior Developer
11 9 (3.72%) Test Manager
11 9 (3.72%) Digital Marketing Manager
11 9 (3.72%) Web Analytics Manager
12 8 (3.31%) Social Media Manager
12 8 (3.31%) Account Manager
13 7 (2.89%) Front-End Web Developer
Libraries, Frameworks & Software Standards
1 88 (36.36%) HTML
2 76 (31.40%) CSS
3 59 (24.38%) jQuery
4 40 (16.53%) HTML5
5 38 (15.70%) CSS3
6 17 (7.02%) XHTML
7 15 (6.20%) LESS
8 13 (5.37%) Backbone.js
8 13 (5.37%) Flash
9 12 (4.96%) Ajax
9 12 (4.96%) .NET
9 12 (4.96%) AngularJS
10 9 (3.72%) JSON
11 8 (3.31%) YUI
11 8 (3.31%) WebCenter
11 8 (3.31%) XML
12 7 (2.89%) GWT
12 7 (2.89%) Sass
13 6 (2.48%) RESTful
13 6 (2.48%) Web Services
Miscellaneous
1 89 (36.78%) Social Media
2 58 (23.97%) Analytical Skills
3 31 (12.81%) User Experience
4 22 (9.09%) W3C
5 17 (7.02%) Open Source
6 14 (5.79%) Blog
7 10 (4.13%) New Media
8 8 (3.31%) Statistics
8 8 (3.31%) Computer Science
9 7 (2.89%) Mathematics
10 6 (2.48%) Management Information System
11 5 (2.07%) Mobile App
11 5 (2.07%) Digital Media
12 3 (1.24%) NHS
12 3 (1.24%) Derivative
12 3 (1.24%) Algorithms
13 2 (0.83%) Copywriting
13 2 (0.83%) Online Games
14 1 (0.41%) Mobile Banking
14 1 (0.41%) Graphic Design
Operating Systems
1 7 (2.89%) Linux
2 3 (1.24%) Windows
3 2 (0.83%) Apple iOS
3 2 (0.83%) Ubuntu
3 2 (0.83%) Mac OS X Server
3 2 (0.83%) Red Hat Enterprise Linux
4 1 (0.41%) Mac OS
4 1 (0.41%) Windows 7
4 1 (0.41%) Windows 8
4 1 (0.41%) UNIX
Processes & Methodologies
1 93 (38.43%) Analytics
2 84 (34.71%) Pay per click
3 52 (21.49%) Digital Marketing
4 51 (21.07%) E-Commerce
5 38 (15.70%) Web Development
6 36 (14.88%) Web Analytics
7 29 (11.98%) Agile Software Development
7 29 (11.98%) Content Management
8 27 (11.16%) Online Marketing
9 19 (7.85%) Competitor Analysis
10 18 (7.44%) CRM
11 16 (6.61%) Time Management
12 15 (6.20%) Mentoring
13 14 (5.79%) MVC
14 13 (5.37%) Project Management
15 12 (4.96%) Stakeholder Management
16 11 (4.55%) PRINCE2
17 10 (4.13%) OO
17 10 (4.13%) User Acceptance Testing
17 10 (4.13%) Web Marketing
Programming Languages
1 59 (24.38%) JavaScript
2 32 (13.22%) PHP
3 28 (11.57%) Java
4 9 (3.72%) SQL
5 8 (3.31%) Python
6 7 (2.89%) Ruby
7 5 (2.07%) Clojure
8 3 (1.24%) C
8 3 (1.24%) C#
9 1 (0.41%) Perl
9 1 (0.41%) T-SQL
9 1 (0.41%) VB.NET
Qualifications
1 22 (9.09%) Degree
2 9 (3.72%) ISEB
2 9 (3.72%) ISTQB
3 2 (0.83%) VCP4
Quality Assurance & Compliance
1 16 (6.61%) WCAG
2 9 (3.72%) QA
3 3 (1.24%) WAI
System Software
1 1 (0.41%) Active Directory
Systems Management
1 2 (0.83%) EMC NetWorker
2 1 (0.41%) cPanel
Vendors
1 81 (33.47%) Google
2 32 (13.22%) Facebook
3 18 (7.44%) Twitter
4 14 (5.79%) Omniture
5 13 (5.37%) Adobe
5 13 (5.37%) Interwoven
6 11 (4.55%) Microsoft
7 9 (3.72%) Coremetrics
8 8 (3.31%) Oracle
8 8 (3.31%) FatWire
9 5 (2.07%) Zend
9 5 (2.07%) Sitecore
10 4 (1.65%) Ektron
11 3 (1.24%) Yahoo!
11 3 (1.24%) Mitel
11 3 (1.24%) Cisco
12 1 (0.41%) Apple
12 1 (0.41%) DoubleClick
12 1 (0.41%) Neolane
City, London
Digital Gurus
Salary: £35000 - £60000 Per Annum Bonus + Benefits Available
Posted: 10 hours ago
City of London
Capita - ITPS
Salary: £30000 - £35000 per annum
Posted: 16 hours ago
City, London
Xcede Solutions
Posted: Yesterday
City, London
Permanent People
Salary: From £37,000 to £45,000 per annum
Posted: 6 days ago
City, London
Kinoko
Posted: 9 days ago
City of London
Ortolan Group
Posted: 10 days ago
City of London
Nigel Frank International Limited - Newcastle
Salary: £40000 per annum + Package
Posted: 13 days ago
City of London
Explore Group
Salary: £35000 - £50000 per annum + benefits
Posted: 14 days ago