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The first part of the table below looks at the demand for SEO skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 March 2010 with a comparison to the same period in the previous 2 years. The second part of the table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.
| Search Engine Optimisation (SEO) |
| 3 months to
19 Mar 2010 | Same period 2009 | Same period 2008 |
| Rank | 177 | 163 | 259 |
| Rank change year-on-year |
 -14 |  +96 |
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| Matching permanent IT job ads | 124 | 77 | 75 |
| As % of all permanent IT jobs located in the City of London | 1.063 % | 0.933 % | 0.391 % |
| As % of the Processes & Methodologies category | 1.521 % | 1.437 % | 0.675 % |
| Salaries quoted | 114 | 70 | 65 |
| Average salary | £32,500 | £40,000 | £33,500 |
| Average salary % change year-on-year | |
| 90% of jobs offered a salary of more than | £21,100 | £30,450 | £25,000 |
| 10% of jobs offered a salary of more than | £44,250 | £55,000 | £50,000 |
| UK excluding London average salary | £30,000 | £30,000 | £28,000 |
| % change year-on-year | |
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Permanent IT job ads with a match in the
Processes & Methodologies category | 8151 | 5360 | 11106 |
| As % of all permanent IT jobs located in the City of London | 69.87 % | 64.98 % | 57.84 % |
| Salaries quoted | 7108 | 4499 | 9020 |
| Average salary | £55,000 | £55,000 | £55,000 |
| 90% of jobs offered a salary of more than | £33,500 | £35,000 | £35,000 |
| 10% of jobs offered a salary of more than | £85,000 | £80,000 | £80,000 |
| UK excluding London average salary | £40,000 | £40,000 | £40,000 |
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SEO
Demand TrendThe chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.
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