The table below looks at the statistics for SEO skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 181 211 187
Rank change year-on-year
+30 -24
Permanent jobs citing SEO 152 118 143
As % of all permanent IT jobs located in the City of London 1.32% 1.00% 1.11%
As % of the Processes & Methodologies category 1.61% 1.22% 1.37%
Number of salaries quoted 96 84 139
Average salary £42,500 £47,500 £42,500
Average salary % change year-on-year
-10.52% +11.76%
90% offered a salary of more than £28,500 £32,500 £25,500
10% offered a salary of more than £60,000 £59,250 £55,000
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
SEO
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9444 9693 10412
As % of all permanent IT jobs located in the City of London 81.96% 82.05% 80.77%
Number of salaries quoted 7888 8471 9498
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,500 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the City of London region.

SEO Salary Trend in the City of London

SEO
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing SEO across the City of London region over the 3 months to 16 September 2014.

SEO Salary Histogram in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 16 September 2014, IT jobs across the City of London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 196 (66.67%) Marketing
2 158 (53.74%) HTML
3 138 (46.94%) CSS
4 124 (42.18%) JavaScript
5 110 (37.41%) E-Commerce
6 95 (32.31%) Pay per click
7 86 (29.25%) Analytics
8 83 (28.23%) Social Media
9 78 (26.53%) Advertising
9 78 (26.53%) CMS
10 70 (23.81%) User Experience
11 63 (21.43%) Analytical Skills
11 63 (21.43%) HTML5
11 63 (21.43%) jQuery
12 61 (20.75%) .NET
13 58 (19.73%) CSS3
14 56 (19.05%) MVC
15 55 (18.71%) Digital Marketing
16 54 (18.37%) ASP.NET
17 51 (17.35%) Retail
18 49 (16.67%) Google
19 47 (15.99%) Agile Software Development
20 45 (15.31%) Photoshop
20 45 (15.31%) Degree
21 44 (14.97%) C#
22 43 (14.63%) XHTML
23 39 (13.27%) Content Management
24 37 (12.59%) CRM
24 37 (12.59%) SQL Server
25 36 (12.24%) PHP

SEO
Top Related IT Skills in the City of London by Category

For the 6 months to 16 September 2014, IT jobs across the City of London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 78 (26.53%) CMS
2 34 (11.56%) Umbraco
3 28 (9.52%) WordPress
4 14 (4.76%) TeamSite
5 9 (3.06%) Drupal
6 7 (2.38%) Apache
7 6 (2.04%) IIS
8 5 (1.70%) PrestaShop
9 4 (1.36%) Node.js
10 3 (1.02%) SharePoint
11 2 (0.68%) Adobe CQ
11 2 (0.68%) SharePoint 2010
11 2 (0.68%) Tomcat
12 1 (0.34%) Sitecore CMS
Applications
1 45 (15.31%) Photoshop
2 21 (7.14%) MS Office
3 18 (6.12%) MS Excel
4 9 (3.06%) Adobe Illustrator
5 5 (1.70%) MS PowerPoint
6 2 (0.68%) OmniGraffle
Business Applications
1 29 (9.86%) Google Analytics
2 11 (3.74%) WebTrends
3 7 (2.38%) Magento
4 5 (1.70%) Dynamics CRM
5 3 (1.02%) Fredhopper
Cloud Services
1 7 (2.38%) Responsys
2 1 (0.34%) Amazon EC2
2 1 (0.34%) Amazon S3
2 1 (0.34%) Amazon AWS
2 1 (0.34%) CloudFront
2 1 (0.34%) SaaS
2 1 (0.34%) IaaS
Communications & Networking
1 6 (2.04%) Internet
2 5 (1.70%) Firewall
2 5 (1.70%) SAN
2 5 (1.70%) LAN
2 5 (1.70%) WAN
2 5 (1.70%) iSCSI
3 3 (1.02%) Intranet
4 1 (0.34%) DNS
Database & Business Intelligence
1 37 (12.59%) SQL Server
2 26 (8.84%) MySQL
3 14 (4.76%) Relational Database
4 12 (4.08%) SQL Server 2008
5 11 (3.74%) SQL Server 2005
6 3 (1.02%) SQL Server 2012
6 3 (1.02%) Oracle Database
7 2 (0.68%) Jackrabbit
8 1 (0.34%) Data Mining
8 1 (0.34%) NoSQL
8 1 (0.34%) Amazon RDS
Development Applications
1 25 (8.50%) Git (software)
2 22 (7.48%) Visual Studio
3 12 (4.08%) JIRA
4 11 (3.74%) NUnit
4 11 (3.74%) Team Foundation Server
4 11 (3.74%) Jasmine
5 9 (3.06%) Dreamweaver
6 5 (1.70%) Subversion
7 4 (1.36%) Rhino Mocks
8 2 (0.68%) Mockito
8 2 (0.68%) Balsamiq Mockups
8 2 (0.68%) Axure RP
8 2 (0.68%) Maven
8 2 (0.68%) JUnit
9 1 (0.34%) PHPUnit
General
1 196 (66.67%) Marketing
2 78 (26.53%) Advertising
3 51 (17.35%) Retail
4 20 (6.80%) Publishing
5 18 (6.12%) Finance
5 18 (6.12%) Law
6 10 (3.40%) Legal
7 8 (2.72%) German Language
8 4 (1.36%) Games
9 3 (1.02%) Multimedia
9 3 (1.02%) Telecoms
9 3 (1.02%) Russian Language
10 2 (0.68%) French Language
10 2 (0.68%) Back Office
11 1 (0.34%) Banking
11 1 (0.34%) Portuguese Language
Job Titles
1 89 (30.27%) Developer
2 31 (10.54%) Web Developer
3 22 (7.48%) .NET Developer
4 20 (6.80%) Designer
5 17 (5.78%) Front-End Developer
5 17 (5.78%) Analyst
6 16 (5.44%) Marketing Manager
7 15 (5.10%) SEO Executive
7 15 (5.10%) C# Developer
8 13 (4.42%) User Experience Designer
9 12 (4.08%) SEO Manager
9 12 (4.08%) Web Manager
9 12 (4.08%) E-Commerce Manager
10 11 (3.74%) ASP Developer
10 11 (3.74%) C# Web Developer
10 11 (3.74%) Umbraco Developer
11 10 (3.40%) Production Manager
12 8 (2.72%) Digital Marketing Manager
12 8 (2.72%) Junior Developer
12 8 (2.72%) Senior Manager
Libraries, Frameworks & Software Standards
1 158 (53.74%) HTML
2 138 (46.94%) CSS
3 63 (21.43%) HTML5
3 63 (21.43%) jQuery
4 61 (20.75%) .NET
5 58 (19.73%) CSS3
6 54 (18.37%) ASP.NET
7 43 (14.63%) XHTML
8 29 (9.86%) Ajax
9 28 (9.52%) XML
10 26 (8.84%) ASP.NET MVC
11 25 (8.50%) LESS
12 22 (7.48%) .NET Framework
12 22 (7.48%) Flash
13 15 (5.10%) Razor View Engine
14 11 (3.74%) XSLT
14 11 (3.74%) Web Services
14 11 (3.74%) JSON
14 11 (3.74%) ASP.NET MVC 2
14 11 (3.74%) KnockoutJS
Miscellaneous
1 83 (28.23%) Social Media
2 70 (23.81%) User Experience
3 63 (21.43%) Analytical Skills
4 29 (9.86%) W3C
5 15 (5.10%) Blog
6 13 (4.42%) Open Source
7 11 (3.74%) Mobile App
8 9 (3.06%) Copywriting
9 8 (2.72%) Computer Science
10 5 (1.70%) Management Information System
10 5 (1.70%) Photography
10 5 (1.70%) Graphic Design
10 5 (1.70%) Statistics
10 5 (1.70%) Visualisation
10 5 (1.70%) iPad
10 5 (1.70%) Digital Media
11 4 (1.36%) Social Network
12 2 (0.68%) Replication
13 1 (0.34%) iDTV
13 1 (0.34%) Animation
Operating Systems
1 15 (5.10%) Linux
2 8 (2.72%) Windows
3 6 (2.04%) Android
4 5 (1.70%) Windows Server 2003
4 5 (1.70%) Windows Server 2008
5 1 (0.34%) Windows 7
5 1 (0.34%) Windows 8
Processes & Methodologies
1 110 (37.41%) E-Commerce
2 95 (32.31%) Pay per click
3 86 (29.25%) Analytics
4 56 (19.05%) MVC
5 55 (18.71%) Digital Marketing
6 47 (15.99%) Agile Software Development
7 39 (13.27%) Content Management
8 37 (12.59%) CRM
9 35 (11.90%) Web Development
10 34 (11.56%) Web Analytics
11 31 (10.54%) Online Marketing
12 29 (9.86%) Coaching
13 27 (9.18%) Responsive Web Design
14 25 (8.50%) Email Marketing
14 25 (8.50%) Mentoring
15 24 (8.16%) Search Engine Marketing
16 21 (7.14%) TDD
17 18 (6.12%) Marketing Strategy
18 17 (5.78%) BDD
19 15 (5.10%) OO
Programming Languages
1 124 (42.18%) JavaScript
2 44 (14.97%) C#
3 36 (12.24%) PHP
4 20 (6.80%) SQL
5 12 (4.08%) XPath
6 6 (2.04%) Java
7 3 (1.02%) VB.NET
8 1 (0.34%) Objective-C
8 1 (0.34%) T-SQL
8 1 (0.34%) PHP5
8 1 (0.34%) Bash Shell
Qualifications
1 45 (15.31%) Degree
2 2 (0.68%) OCPJP
2 2 (0.68%) MBA
3 1 (0.34%) ISEB
3 1 (0.34%) ISTQB
Quality Assurance & Compliance
1 18 (6.12%) WCAG
2 11 (3.74%) SLA
3 6 (2.04%) ISO 9001
4 5 (1.70%) QA
4 5 (1.70%) PCI DSS
5 3 (1.02%) WAI
System Software
1 2 (0.68%) Varnish
Systems Management
1 5 (1.70%) HP Data Protector
Vendors
1 49 (16.67%) Google
2 35 (11.90%) Adobe
2 35 (11.90%) Facebook
3 19 (6.46%) Microsoft
4 15 (5.10%) Twitter
5 14 (4.76%) Interwoven
6 10 (3.40%) Demandware
7 9 (3.06%) Oracle
8 7 (2.38%) Omniture
9 5 (1.70%) FatWire
9 5 (1.70%) VMware
9 5 (1.70%) HP
9 5 (1.70%) Juniper
9 5 (1.70%) LANDesk
10 4 (1.36%) Zend
11 3 (1.02%) ATG
11 3 (1.02%) JBoss
11 3 (1.02%) Endeca
12 2 (0.68%) Splunk
12 2 (0.68%) Yahoo!
City, London
House of Fraser
Salary: £50,000 - £59,000
Posted: 10 hours ago
City, London
AB Recruit
Salary: £35000 - £45000 per annum
Posted: 14 hours ago
City, London
Deanslist Limited
Salary: From £30,000 to £45,000 per annum + Benefits
Posted: 2 days ago
City, London
Networking People
Posted: 4 days ago
City, London
Networking People
Posted: 4 days ago
City, London
Mortimer Spinks
Salary: £45000 - £55000 per annum + + benefits
Posted: 6 days ago
City, London
Testing Circle Ltd
Salary: From £45,000 to £65,000 per annum
Posted: 6 days ago
City, London
CPS Group UK
Salary: £25000 - £30000 per annum + benefits
Posted: 6 days ago
City, London
JM Digital
Posted: 6 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £60000 - £65000 per annum + great benefits
Posted: 12 days ago
City of London
Hays IT - Uk Posting account
Salary: £20000 per annum + benefits
Posted: 14 days ago
City, London
Propel London Ltd
Posted: 18 days ago
City, London
Uniting Ambition
Posted: 20 days ago