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This section looks at the demand for Search Engine Optimisation (SEO) skills within the City of London region with a comparison to our Processes & Methodologies category. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 July 2008 with a comparison to the same period last year.

LinkSearch Engine Optimisation (SEO)
Location
3 months to 24 Jul 2008Same period last year
Rank291317
Rank change on same period last yearUp+26
Matching permanent IT job ads6826
As % of all UK permanent IT job ads sampled0.036 %0.011 %
As % of the category below0.548 %0.225 %
Salaries quoted6524
Average minimum salary£34,846£29,417
Average salary£38,496£31,771
% change on same period last year+21.16 %
Average maximum salary£42,146£34,125
UK excluding London average salary£29,063£28,362
% change on same period last year+2.47 %
City of London IT Job Market, Processes & MethodologiesProcesses & Methodologies
City of London
Matching permanent IT job ads1240211566
As % of all UK permanent IT job ads sampled6.531 %4.744 %
Salaries quoted105158853
Average minimum salary£50,302£54,789
Average salary£55,642£59,616
% change on same period last year-6.66 %
Average maximum salary£60,983£64,443
UK excluding London average salary£42,575£44,522
% change on same period last year-4.37 %
SEO LondonSEO
London

SEO
Demand Trend

The chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

City of London SEO Demand Trend

SEO
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the City of London region.

City of London SEO Salary Trend

SEO
Salary Histogram

The chart provides a salary histogram for IT jobs citing SEO across the City of London region over the 3 months to 24 July 2008.

City of London SEO Salary Histogram

SEO
Top 30 Related IT Skills

For the 6 months to 24 July 2008, IT jobs across the City of London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

195 (54.91 %)CSS
293 (53.76 %)HTML
382 (47.40 %)Marketing
459 (34.10 %)JavaScript
538 (21.97 %)AJAX
636 (20.81 %)Flash
735 (20.23 %)E-Commerce
735 (20.23 %)Internet
833 (19.08 %)Web Development
932 (18.50 %)PHP
1030 (17.34 %)XHTML
1128 (16.18 %).NET
1128 (16.18 %)Degree
1227 (15.61 %)Photoshop
1325 (14.45 %)SQL
1325 (14.45 %)Finance
1424 (13.87 %)Content Management
1522 (12.72 %)Publishing
1522 (12.72 %)CMS
1522 (12.72 %)XML
1522 (12.72 %)Internet Marketing
1621 (12.14 %)ASP
1621 (12.14 %)Web Design
1720 (11.56 %)Web Analytics
1817 (9.827 %)ASP.NET
1817 (9.827 %)MySQL
1916 (9.249 %)ActionScript
1916 (9.249 %)Pay per click
1916 (9.249 %)Digital Marketing
2015 (8.671 %)Project Management

SEO
Top Related IT Skills by Category

For the 6 months to 24 July 2008, IT jobs across the City of London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

City of London IT Job Market, Application DevelopmentApplication Development
195 (54.91 %)CSS
293 (53.76 %)HTML
338 (21.97 %)AJAX
430 (17.34 %)XHTML
528 (16.18 %).NET
622 (12.72 %)XML
721 (12.14 %)ASP
817 (9.827 %)ASP.NET
912 (6.936 %)LAMP
109 (5.202 %)Adobe Flex
118 (4.624 %)XSLT
118 (4.624 %)JSP
126 (3.468 %)Fusebox
135 (2.890 %)jQuery
144 (2.312 %).NET Framework
144 (2.312 %)WebServices
153 (1.734 %)ADO
153 (1.734 %)Spring
153 (1.734 %)Ext JS
162 (1.156 %)Silverlight
City of London IT Job Market, Application PlatformsApplication Platforms
122 (12.72 %)CMS
213 (7.514 %)ColdFusion
35 (2.890 %)Apache
44 (2.312 %)SharePoint
44 (2.312 %)WebLogic
53 (1.734 %)IIS
62 (1.156 %)Joomla!
71 (0.578 %)SharePoint Server 2007
71 (0.578 %)EPiServer
City of London IT Job Market, ApplicationsApplications
127 (15.61 %)Photoshop
212 (6.936 %)Adobe Illustrator
32 (1.156 %)ImageReady
32 (1.156 %)SPSS
41 (0.578 %)MS Office
41 (0.578 %)MS Visio
41 (0.578 %)MS PowerPoint
City of London IT Job Market, Business ApplicationsBusiness Applications
15 (2.890 %)WebTrends
23 (1.734 %)Google Analytics
31 (0.578 %)GoldMine
City of London IT Job Market, Communications & NetworkingCommunications & Networking
135 (20.23 %)Internet
27 (4.046 %)Intranet
33 (1.734 %)Extranet
42 (1.156 %)DNS
City of London IT Job Market, Database & Business IntelligenceDatabase & Business Intelligence
117 (9.827 %)MySQL
213 (7.514 %)SQL Server
32 (1.156 %)Crystal Reports
32 (1.156 %)SQL Server 7
32 (1.156 %)SQL Server 2005
City of London IT Job Market, Development ApplicationsDevelopment Applications
136 (20.81 %)Flash
211 (6.358 %)Dreamweaver
34 (2.312 %)Visual Studio
43 (1.734 %)Subversion
51 (0.578 %)Eclipse
City of London IT Job Market, GeneralGeneral
182 (47.40 %)Marketing
225 (14.45 %)Finance
322 (12.72 %)Publishing
415 (8.671 %)Banking
59 (5.202 %)Advertising
59 (5.202 %)Education
65 (2.890 %)Games
65 (2.890 %)Retail
74 (2.312 %)Telecoms
74 (2.312 %)Online Games
83 (1.734 %)Pensions
83 (1.734 %)Graphic Design
92 (1.156 %)Multimedia
92 (1.156 %)Law
101 (0.578 %)Government
101 (0.578 %)Construction
101 (0.578 %)Billing
101 (0.578 %)Video Editing
City of London IT Job Market, Job TitlesJob Titles
149 (28.32 %)Developer
221 (12.14 %)SEO Specialist
319 (10.98 %)Web Manager
417 (9.827 %)Web Developer
514 (8.092 %)Senior Developer
612 (6.936 %)Marketing Manager
711 (6.358 %)ColdFusion Developer
810 (5.780 %)Marketing Executive
99 (5.202 %)Consultant
99 (5.202 %)SEO Executive
108 (4.624 %)SEO Consultant
108 (4.624 %).NET Developer
117 (4.046 %)Webmaster
117 (4.046 %)Team Leader
117 (4.046 %)Web Team Leader
126 (3.468 %)Analyst
126 (3.468 %)Project Manager
135 (2.890 %)Senior ColdFusion Developer
135 (2.890 %)SEO Analyst
135 (2.890 %)Online Marketing Manager
City of London IT Job Market, MiscellaneousMiscellaneous
114 (8.092 %)W3C
29 (5.202 %)Statistics
35 (2.890 %)BBC
44 (2.312 %)Web 2.0
53 (1.734 %)Computer Science
53 (1.734 %)Copywriting
62 (1.156 %)Derivative
71 (0.578 %)Social Network
City of London IT Job Market, Operating SystemsOperating Systems
17 (4.046 %)Windows
25 (2.890 %)Linux
32 (1.156 %)Windows Server 2003
32 (1.156 %)UNIX
City of London IT Job Market, Processes & MethodologiesProcesses & Methodologies
135 (20.23 %)E-Commerce
233 (19.08 %)Web Development
324 (13.87 %)Content Management
422 (12.72 %)Internet Marketing
521 (12.14 %)Web Design
620 (11.56 %)Web Analytics
716 (9.249 %)Pay per click
716 (9.249 %)Digital Marketing
815 (8.671 %)Project Management
914 (8.092 %)CRM
914 (8.092 %)Benchmarking
1010 (5.780 %)B2B
119 (5.202 %)Agile Software Development
128 (4.624 %)OO
128 (4.624 %)Email Marketing
137 (4.046 %)OOP
146 (3.468 %)PRINCE2
154 (2.312 %)Requirements Analysis
154 (2.312 %)Data Analysis
163 (1.734 %)User Acceptance Testing
City of London IT Job Market, Programming LanguagesProgramming Languages
159 (34.10 %)JavaScript
232 (18.50 %)PHP
325 (14.45 %)SQL
416 (9.249 %)ActionScript
511 (6.358 %)C#
67 (4.046 %)Java
67 (4.046 %)VB.NET
76 (3.468 %)DHTML
84 (2.312 %)VBScript
84 (2.312 %)PHP5
93 (1.734 %)Transact-SQL
101 (0.578 %)VB
101 (0.578 %)VB6
City of London IT Job Market, QualificationsQualifications
128 (16.18 %)Degree
City of London IT Job Market, Quality Assurance & ComplianceQuality Assurance & Compliance
111 (6.358 %)WAI
210 (5.780 %)WCAG
City of London IT Job Market, VendorsVendors
112 (6.936 %)Google
25 (2.890 %)Microsoft
25 (2.890 %)Omniture
34 (2.312 %)Yahoo!
42 (1.156 %)Coremetrics
51 (0.578 %)Zend
51 (0.578 %)Endeca
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