The table below looks at the statistics for SEO skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 181 198 231
Rank change year-on-year
+17 +33
Permanent jobs citing SEO 133 116 87
As % of all permanent IT jobs located in the City of London 1.29% 1.10% 0.81%
As % of the Processes & Methodologies category 1.58% 1.33% 1.00%
Number of salaries quoted 89 91 85
Average salary £37,500 £48,000 £42,500
Average salary % change year-on-year
-21.87% +12.94%
90% offered a salary of more than £27,000 £37,500 £31,500
10% offered a salary of more than £57,500 £75,000 £55,000
UK excluding London average salary £32,500 £31,500 £31,000
% change year-on-year
+3.17% +1.61%
SEO
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8403 8749 8676
As % of all permanent IT jobs located in the City of London 81.77% 83.12% 80.40%
Number of salaries quoted 7243 7434 7776
Average salary £57,500 £57,500 £55,000
Average salary % change year-on-year
- +4.54%
90% offered a salary of more than £39,000 £37,500 £35,500
10% offered a salary of more than £82,500 £80,000 £82,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the City of London region.

SEO Salary Trend in the City of London

SEO
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing SEO across the City of London region over the 3 months to 23 January 2015.

SEO Salary Histogram in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 23 January 2015, IT jobs across the City of London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 184 (66.67%) Marketing
2 99 (35.87%) Pay per click
2 99 (35.87%) HTML
3 93 (33.70%) CSS
4 88 (31.88%) Social Media
5 82 (29.71%) Analytics
6 77 (27.90%) JavaScript
7 76 (27.54%) Google
8 66 (23.91%) Advertising
9 65 (23.55%) E-Commerce
10 64 (23.19%) jQuery
11 62 (22.46%) Analytical Skills
12 55 (19.93%) CMS
13 47 (17.03%) Digital Marketing
14 43 (15.58%) Finance
14 43 (15.58%) User Experience
15 41 (14.86%) HTML5
16 38 (13.77%) CSS3
16 38 (13.77%) Google Analytics
17 36 (13.04%) .NET
18 35 (12.68%) Agile Software Development
19 33 (11.96%) Web Analytics
19 33 (11.96%) Online Marketing
20 32 (11.59%) Degree
20 32 (11.59%) Content Management
20 32 (11.59%) MVC
20 32 (11.59%) Facebook
21 31 (11.23%) Web Development
22 30 (10.87%) PHP
23 29 (10.51%) Photoshop

SEO
Top Related IT Skills in the City of London by Category

For the 6 months to 23 January 2015, IT jobs across the City of London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 55 (19.93%) CMS
2 16 (5.80%) TeamSite
2 16 (5.80%) Umbraco
3 10 (3.62%) Node.js
3 10 (3.62%) WordPress
4 7 (2.54%) IIS
5 5 (1.81%) Sitecore CMS
6 4 (1.45%) Drupal
7 3 (1.09%) Sitefinity
8 2 (0.72%) Adobe CQ
8 2 (0.72%) Apache
8 2 (0.72%) nginx
9 1 (0.36%) DNN
9 1 (0.36%) Immediacy CMS
9 1 (0.36%) SharePoint
9 1 (0.36%) Kentico
9 1 (0.36%) SilverStripe
Applications
1 29 (10.51%) Photoshop
2 17 (6.16%) MS Excel
3 14 (5.07%) MS PowerPoint
4 13 (4.71%) MS Office
5 5 (1.81%) Adobe Illustrator
6 3 (1.09%) Fireworks
6 3 (1.09%) Adobe Creative Suite
7 2 (0.72%) OmniGraffle
7 2 (0.72%) Final Cut Pro
7 2 (0.72%) Acrobat
8 1 (0.36%) MS Project
Business Applications
1 38 (13.77%) Google Analytics
2 8 (2.90%) WebTrends
3 2 (0.72%) Radian6
3 2 (0.72%) Magento
4 1 (0.36%) Shopify
Cloud Services
1 2 (0.72%) GitHub
2 1 (0.36%) Microsoft Azure
2 1 (0.36%) SaaS
2 1 (0.36%) Cloud Computing
2 1 (0.36%) IaaS
Communications & Networking
1 8 (2.90%) Internet
2 4 (1.45%) Firewall
2 4 (1.45%) LAN
2 4 (1.45%) WAN
2 4 (1.45%) SAN
2 4 (1.45%) iSCSI
3 2 (0.72%) DNS
4 1 (0.36%) Intranet
4 1 (0.36%) Wi-Fi
Database & Business Intelligence
1 22 (7.97%) SQL Server
2 17 (6.16%) MySQL
3 4 (1.45%) PostgreSQL
4 3 (1.09%) SQL Server 2012
5 1 (0.36%) SQL Server 2008
5 1 (0.36%) NoSQL
Development Applications
1 25 (9.06%) Git (software)
2 11 (3.99%) Subversion
3 8 (2.90%) Dreamweaver
4 7 (2.54%) JIRA
4 7 (2.54%) Karma Test Runner
4 7 (2.54%) Jasmine
5 6 (2.17%) Visual Studio
6 4 (1.45%) Sinon.JS
7 3 (1.09%) jMock
7 3 (1.09%) WebDriver
7 3 (1.09%) JMeter
7 3 (1.09%) Grunt
7 3 (1.09%) Appium
7 3 (1.09%) Mockito
7 3 (1.09%) Cucumber
7 3 (1.09%) QUnit
8 2 (0.72%) Appcelerator Titanium
8 2 (0.72%) Balsamiq Mockups
8 2 (0.72%) Axure RP
8 2 (0.72%) Jenkins
General
1 184 (66.67%) Marketing
2 66 (23.91%) Advertising
3 43 (15.58%) Finance
4 15 (5.43%) Publishing
4 15 (5.43%) Law
5 11 (3.99%) Retail
6 7 (2.54%) French Language
6 7 (2.54%) Legal
7 5 (1.81%) Italian Language
7 5 (1.81%) Spanish Language
8 4 (1.45%) Games
9 2 (0.72%) Back Office
9 2 (0.72%) Multimedia
9 2 (0.72%) German Language
Job Titles
1 72 (26.09%) Developer
2 24 (8.70%) SEO Manager
2 24 (8.70%) Web Developer
3 20 (7.25%) .NET Developer
4 16 (5.80%) Marketing Manager
4 16 (5.80%) Web Manager
5 15 (5.43%) Marketing Executive
5 15 (5.43%) Front-End Developer
6 14 (5.07%) Web Analytics Manager
6 14 (5.07%) Search Manager
7 12 (4.35%) Senior Developer
8 9 (3.26%) SEO Executive
8 9 (3.26%) PPC Specialist
8 9 (3.26%) Test Manager
8 9 (3.26%) PPC Manager
8 9 (3.26%) PPC Analyst
8 9 (3.26%) PPC Executive
9 8 (2.90%) Social Media Manager
9 8 (2.90%) Digital Marketing Manager
10 7 (2.54%) Designer
Libraries, Frameworks & Software Standards
1 99 (35.87%) HTML
2 93 (33.70%) CSS
3 64 (23.19%) jQuery
4 41 (14.86%) HTML5
5 38 (13.77%) CSS3
6 36 (13.04%) .NET
7 27 (9.78%) XHTML
8 26 (9.42%) ASP.NET
9 21 (7.61%) Flash
10 15 (5.43%) XML
11 14 (5.07%) Razor View Engine
11 14 (5.07%) ASP.NET MVC
11 14 (5.07%) Ajax
12 13 (4.71%) LESS
13 11 (3.99%) JSON
13 11 (3.99%) Backbone.js
14 10 (3.62%) AngularJS
14 10 (3.62%) Web Services
15 8 (2.90%) .NET Framework
16 7 (2.54%) YUI
Miscellaneous
1 88 (31.88%) Social Media
2 62 (22.46%) Analytical Skills
3 43 (15.58%) User Experience
4 25 (9.06%) W3C
5 17 (6.16%) Blog
5 17 (6.16%) Open Source
6 13 (4.71%) Computer Science
7 10 (3.62%) New Media
7 10 (3.62%) Statistics
8 6 (2.17%) Digital Media
8 6 (2.17%) Mobile App
9 5 (1.81%) Mathematics
10 4 (1.45%) Management Information System
10 4 (1.45%) Copywriting
11 3 (1.09%) Derivative
11 3 (1.09%) Photography
11 3 (1.09%) Visualisation
11 3 (1.09%) NHS
11 3 (1.09%) iPad
12 2 (0.72%) Replication
Operating Systems
1 8 (2.90%) Linux
2 7 (2.54%) Windows
3 4 (1.45%) Windows Server 2003
3 4 (1.45%) Windows Server 2008
4 3 (1.09%) Android
5 2 (0.72%) Apple iOS
5 2 (0.72%) Red Hat Enterprise Linux
5 2 (0.72%) Ubuntu
6 1 (0.36%) Windows 7
6 1 (0.36%) Windows 8
Processes & Methodologies
1 99 (35.87%) Pay per click
2 82 (29.71%) Analytics
3 65 (23.55%) E-Commerce
4 47 (17.03%) Digital Marketing
5 35 (12.68%) Agile Software Development
6 33 (11.96%) Web Analytics
6 33 (11.96%) Online Marketing
7 32 (11.59%) Content Management
7 32 (11.59%) MVC
8 31 (11.23%) Web Development
9 20 (7.25%) Competitor Analysis
10 17 (6.16%) CRM
11 15 (5.43%) Web Marketing
11 15 (5.43%) Mentoring
12 14 (5.07%) Time Management
13 12 (4.35%) Coaching
13 12 (4.35%) TDD
13 12 (4.35%) PRINCE2
13 12 (4.35%) Email Marketing
14 11 (3.99%) User Acceptance Testing
Programming Languages
1 77 (27.90%) JavaScript
2 30 (10.87%) PHP
3 28 (10.14%) C#
4 21 (7.61%) Java
5 15 (5.43%) SQL
6 7 (2.54%) Python
7 6 (2.17%) Ruby
8 4 (1.45%) Clojure
9 3 (1.09%) C
10 2 (0.72%) T-SQL
10 2 (0.72%) VB.NET
11 1 (0.36%) Perl
Qualifications
1 32 (11.59%) Degree
2 9 (3.26%) ISTQB
2 9 (3.26%) ISEB
3 2 (0.72%) OCPJP
Quality Assurance & Compliance
1 17 (6.16%) WCAG
2 8 (2.90%) QA
3 5 (1.81%) WAI
4 4 (1.45%) PCI DSS
5 1 (0.36%) SLA
System Software
1 1 (0.36%) Active Directory
Systems Management
1 4 (1.45%) HP Data Protector
2 2 (0.72%) EMC NetWorker
3 1 (0.36%) cPanel
Vendors
1 76 (27.54%) Google
2 32 (11.59%) Facebook
3 19 (6.88%) Twitter
4 16 (5.80%) Microsoft
5 13 (4.71%) Interwoven
6 11 (3.99%) Omniture
6 11 (3.99%) Adobe
7 5 (1.81%) Coremetrics
7 5 (1.81%) Sitecore
7 5 (1.81%) Oracle
7 5 (1.81%) FatWire
8 4 (1.45%) VMware
8 4 (1.45%) HP
8 4 (1.45%) Juniper
8 4 (1.45%) LANDesk
8 4 (1.45%) Zend
9 2 (0.72%) Ektron
9 2 (0.72%) Yahoo!
10 1 (0.36%) Neolane
City, London
Hudson IT
Salary: £65000 - £70000 per annum
Posted: Yesterday
City, London
The Law Society
Salary: £25,000 - £28,000 + Benefits
Posted: Yesterday
City, London
Austin Fraser
Salary: £30000.00 - £35000 per annum
Posted: 2 days ago
City of London
Bridge Noble
Salary: £50000 - £60000 per annum + equity
Posted: 2 days ago
City of London
Capita - ITPS
Salary: £50000 - £60000 per annum + Bonus & Benefits
Posted: 4 days ago
City, London
Profile 29 Limited
Salary: From £35,000 to £45,000 per annum (DOE) + benefits (see advert)
Posted: 4 days ago
City, London
Creation Recruitment
Posted: 4 days ago
City, London
Verticality Ltd
Salary: £25000 - £29000 per annum
Posted: 5 days ago
City, London
eRecruit Solutions Ltd
Salary: £30000 - £35000 per annum
Posted: 5 days ago
City, London
Deanslist Limited
Salary: From £50,000 to £60,000 per annum + bonus + benefits
Posted: 6 days ago
City, London
Deanslist Limited
Salary: From £45,000 to £55,000 per annum + benefits
Posted: 6 days ago
City of London
Uniting Ambition
Salary: £30k - 35k per year
Posted: 8 days ago
City of London
Uniting Ambition
Salary: £30k - 35k per year
Posted: 8 days ago
City, London
Bonobo
Posted: 10 days ago
City of London
Uniting Ambition
Salary: £28k - 35k per year
Posted: 15 days ago
City, London
Propel London Ltd
Posted: 16 days ago
City of London
Explore Group
Salary: £35000 - £50000 per annum + benefits
Posted: 17 days ago
City, London
Propel London Ltd
Posted: 19 days ago