The table below looks at the statistics for SEO skills in IT jobs advertised for the City of London region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 23 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
London / City of London
Rank 191 233 188
Rank change year-on-year
+42 -45
Permanent jobs citing SEO 37 32 137
As % of all permanent IT jobs located in the City of London 0.74% 0.47% 1.32%
As % of the Processes & Methodologies category 0.82% 0.52% 1.52%
Number of salaries quoted 24 19 95
Median salary £46,250 £48,000 £37,500
Median salary % change year-on-year
-3.64% +28.00%
90% offered a salary of more than £32,500 £28,700 £27,000
10% offered a salary of more than £90,000 £65,000 £57,500
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
4490 6131 9030
As % of all permanent IT jobs located in the City of London 89.75% 89.73% 86.86%
Number of salaries quoted 4085 5443 7675
Median salary £60,000 £60,000 £57,500
Median salary % change year-on-year
- +4.34%
90% offered a salary of more than £40,000 £42,500 £37,500
10% offered a salary of more than £90,000 £82,500 £85,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in the City of London

The demand trend of job ads across the City of London region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the City of London region.

SEO Salary Trend in the City of London

SEO
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing SEO across the City of London region over the 3 months to 23 February 2017.

SEO Salary Histogram in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 23 February 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for SEO.

1 38 (58.46%) Marketing
2 26 (40.00%) HTML
3 25 (38.46%) CSS
4 23 (35.38%) JavaScript
4 23 (35.38%) Social Media
5 19 (29.23%) Internet
6 18 (27.69%) Analytics
7 16 (24.62%) HTML5
7 16 (24.62%) Agile Software Development
8 15 (23.08%) Pay per click
9 14 (21.54%) User Experience
10 13 (20.00%) Sass
10 13 (20.00%) Google
10 13 (20.00%) Google Analytics
10 13 (20.00%) CMS
11 11 (16.92%) Finance
11 11 (16.92%) Internet Marketing
11 11 (16.92%) Digital Marketing
11 11 (16.92%) CSS3
12 10 (15.38%) Node.js
12 10 (15.38%) Git (software)
13 9 (13.85%) Scrum
13 9 (13.85%) LESS
13 9 (13.85%) REST
14 8 (12.31%) Lead Generation
14 8 (12.31%) Content Management
15 7 (10.77%) Retail
15 7 (10.77%) Degree
15 7 (10.77%) Stakeholder Management
15 7 (10.77%) Affiliate Marketing

SEO
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (20.00%) CMS
2 5 (7.69%) Drupal
3 3 (4.62%) Apache
4 2 (3.08%) WordPress
5 1 (1.54%) Confluence
5 1 (1.54%) Joomla!
5 1 (1.54%) Magnolia
5 1 (1.54%) SharePoint
5 1 (1.54%) Sitecore CMS
5 1 (1.54%) Sitefinity
5 1 (1.54%) Umbraco
Applications
1 3 (4.62%) Photoshop
2 2 (3.08%) MS Excel
2 2 (3.08%) MS Office
2 2 (3.08%) MS PowerPoint
3 1 (1.54%) Adobe Illustrator
3 1 (1.54%) Adobe Premiere
3 1 (1.54%) GIMP
3 1 (1.54%) Spreadsheet
Business Applications
1 1 (1.54%) Magento
1 1 (1.54%) WebTrends
Cloud Services
1 13 (20.00%) Google Analytics
2 6 (9.23%) SaaS
3 5 (7.69%) Amazon AWS
4 3 (4.62%) AdWords
5 1 (1.54%) Adobe Analytics
5 1 (1.54%) GitHub
5 1 (1.54%) Google Tag Manager
5 1 (1.54%) Office 365
Communications & Networking
1 19 (29.23%) Internet
2 6 (9.23%) HTTP
3 3 (4.62%) DNS
3 3 (4.62%) SSL
4 2 (3.08%) VoIP
5 1 (1.54%) Firewall
5 1 (1.54%) Wi-Fi
Database & Business Intelligence
1 2 (3.08%) Big Data
1 2 (3.08%) Blockchain
2 1 (1.54%) Mixpanel
2 1 (1.54%) MySQL
2 1 (1.54%) Relational Database
Development Applications
1 10 (15.38%) Git (software)
2 2 (3.08%) JIRA
3 1 (1.54%) Cucumber
3 1 (1.54%) Grunt
3 1 (1.54%) gulp
3 1 (1.54%) Jenkins
3 1 (1.54%) Visual Studio
3 1 (1.54%) webpack
General
1 38 (58.46%) Marketing
2 11 (16.92%) Finance
3 7 (10.77%) Retail
4 4 (6.15%) Publishing
5 3 (4.62%) Legal
6 2 (3.08%) Advertising
6 2 (3.08%) Games
7 1 (1.54%) Banking
7 1 (1.54%) Financial Institution
7 1 (1.54%) Multimedia
Job Titles
1 12 (18.46%) Developer
2 11 (16.92%) Consultant
2 11 (16.92%) Sales Consultant
2 11 (16.92%) SEO Consultant
3 10 (15.38%) Marketing Manager
4 9 (13.85%) SEO Manager
5 7 (10.77%) Search Manager
5 7 (10.77%) Web Developer
6 6 (9.23%) Senior Consultant
6 6 (9.23%) Senior Sales Consultant
6 6 (9.23%) Senior SEO Consultant
7 5 (7.69%) Applications Developer
7 5 (7.69%) New Business Sales Executive
7 5 (7.69%) Sales Executive
7 5 (7.69%) Senior Applications Developer
7 5 (7.69%) Senior Developer
7 5 (7.69%) Senior Web Applications Developer
7 5 (7.69%) Senior Web Developer
7 5 (7.69%) SEO Executive
7 5 (7.69%) Web Applications Developer
Libraries, Frameworks & Software Standards
1 26 (40.00%) HTML
2 25 (38.46%) CSS
3 16 (24.62%) HTML5
4 13 (20.00%) Sass
5 11 (16.92%) CSS3
6 10 (15.38%) Node.js
7 9 (13.85%) LESS
7 9 (13.85%) REST
8 6 (9.23%) .NET
8 6 (9.23%) AngularJS
9 5 (7.69%) Ajax
9 5 (7.69%) Express
9 5 (7.69%) jQuery
9 5 (7.69%) koa
9 5 (7.69%) React
10 2 (3.08%) JSON
10 2 (3.08%) RESTful
10 2 (3.08%) Twitter Bootstrap
11 1 (1.54%) SOAP
11 1 (1.54%) Zend Framework
Miscellaneous
1 23 (35.38%) Social Media
2 14 (21.54%) User Experience
3 6 (9.23%) Analytical Skills
4 5 (7.69%) Mobile App
5 4 (6.15%) Blog
5 4 (6.15%) Computer Science
5 4 (6.15%) Enterprise Software
6 3 (4.62%) Fintech
7 2 (3.08%) Credit Risk
8 1 (1.54%) Digital Media
8 1 (1.54%) New Media
8 1 (1.54%) W3C
Operating Systems
1 5 (7.69%) Android
1 5 (7.69%) Apple iOS
2 3 (4.62%) Linux
3 2 (3.08%) Windows
4 1 (1.54%) Mac OS X
4 1 (1.54%) Windows 7
4 1 (1.54%) Windows Server
4 1 (1.54%) Windows Server 2008
Processes & Methodologies
1 18 (27.69%) Analytics
2 16 (24.62%) Agile Software Development
3 15 (23.08%) Pay per click
4 11 (16.92%) Digital Marketing
4 11 (16.92%) Internet Marketing
5 9 (13.85%) Scrum
6 8 (12.31%) Content Management
6 8 (12.31%) Lead Generation
7 7 (10.77%) Affiliate Marketing
7 7 (10.77%) Stakeholder Management
8 6 (9.23%) B2C
9 5 (7.69%) Cross-Browser Compatibility
9 5 (7.69%) Logistics
9 5 (7.69%) Web Development
9 5 (7.69%) Wireframes
10 4 (6.15%) Campaign Management
10 4 (6.15%) Marketing Strategy
10 4 (6.15%) Mentoring
10 4 (6.15%) Mobile Application Development
10 4 (6.15%) Responsive Web Design
Programming Languages
1 23 (35.38%) JavaScript
2 6 (9.23%) Java
3 5 (7.69%) ES6
3 5 (7.69%) PHP
4 4 (6.15%) Apple Swift
4 4 (6.15%) C#
4 4 (6.15%) SQL
5 1 (1.54%) Python
5 1 (1.54%) TypeScript
Qualifications
1 7 (10.77%) Degree
2 1 (1.54%) CITP
2 1 (1.54%) MCSD
2 1 (1.54%) Microsoft Certification
Systems Management
1 1 (1.54%) Puppet
Vendors
1 13 (20.00%) Google
2 5 (7.69%) Microsoft
2 5 (7.69%) Twitter
3 4 (6.15%) Xamarin
4 3 (4.62%) Facebook
5 2 (3.08%) Adobe
5 2 (3.08%) Salesforce.com
6 1 (1.54%) Canon
6 1 (1.54%) DoubleClick
6 1 (1.54%) HP
6 1 (1.54%) Mitel
6 1 (1.54%) Optimizely
6 1 (1.54%) Sitecore
6 1 (1.54%) Tableau
6 1 (1.54%) Tealium
6 1 (1.54%) Xerox
6 1 (1.54%) Zend
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