The table below looks at the statistics for SEO skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 237 224 189
Rank change year-on-year
-13 -35
Permanent jobs citing SEO 34 95 176
As % of all permanent IT jobs located in the City of London 0.48% 0.90% 1.41%
As % of the Processes & Methodologies category 0.54% 1.03% 1.65%
Number of salaries quoted 25 62 115
Average salary £47,000 £35,000 £42,500
Average salary % change year-on-year
+34.28% -17.64%
90% offered a salary of more than £29,000 £20,500 £25,000
10% offered a salary of more than £55,000 £59,750 £62,500
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
SEO
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
6321 9206 10671
As % of all permanent IT jobs located in the City of London 89.74% 87.34% 85.42%
Number of salaries quoted 5676 7732 8916
Average salary £60,000 £57,500 £55,000
Average salary % change year-on-year
+4.34% +4.54%
90% offered a salary of more than £40,000 £38,500 £37,500
10% offered a salary of more than £82,500 £80,000 £82,500
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the City of London region.

SEO Salary Trend in the City of London

SEO
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing SEO across the City of London region over the 3 months to 29 April 2016.

SEO Salary Histogram in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 29 April 2016, IT jobs across the City of London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 39 (63.93%) Marketing
2 23 (37.70%) HTML
3 22 (36.07%) Social Media
4 21 (34.43%) CSS
4 21 (34.43%) Finance
5 19 (31.15%) CMS
6 16 (26.23%) JavaScript
6 16 (26.23%) E-Commerce
6 16 (26.23%) Digital Marketing
7 15 (24.59%) Photoshop
8 14 (22.95%) HTML5
8 14 (22.95%) CSS3
8 14 (22.95%) Analytics
9 12 (19.67%) jQuery
9 12 (19.67%) Agile Software Development
10 11 (18.03%) Content Management
10 11 (18.03%) Pay per click
10 11 (18.03%) Adobe
10 11 (18.03%) User Experience
11 10 (16.39%) .NET
11 10 (16.39%) Web Development
11 10 (16.39%) Retail
12 9 (14.75%) W3C
12 9 (14.75%) WordPress
13 8 (13.11%) Git (software)
13 8 (13.11%) Legal
13 8 (13.11%) Web Analytics
13 8 (13.11%) MVC
13 8 (13.11%) Degree
14 7 (11.48%) Email Marketing

SEO
Top Related IT Skills in the City of London by Category

For the 6 months to 29 April 2016, IT jobs across the City of London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 19 (31.15%) CMS
2 9 (14.75%) WordPress
3 6 (9.84%) Sitecore CMS
4 5 (8.20%) Umbraco
5 2 (3.28%) Blackberry Enterprise Server
6 1 (1.64%) Apache
6 1 (1.64%) Drupal
6 1 (1.64%) Node.js
6 1 (1.64%) SharePoint
Applications
1 15 (24.59%) Photoshop
2 6 (9.84%) MS Excel
3 5 (8.20%) GIMP
3 5 (8.20%) MS PowerPoint
4 4 (6.56%) Adobe Illustrator
4 4 (6.56%) MS Office
5 2 (3.28%) InDesign
6 1 (1.64%) Acrobat
6 1 (1.64%) Adobe Creative Suite
6 1 (1.64%) Fireworks
6 1 (1.64%) ImageReady
6 1 (1.64%) MS Visio
Business Applications
1 2 (3.28%) Magento
2 1 (1.64%) WebTrends
Cloud Services
1 5 (8.20%) Google Analytics
2 1 (1.64%) AdWords
2 1 (1.64%) SaaS
Communications & Networking
1 1 (1.64%) FTP
Database & Business Intelligence
1 6 (9.84%) MySQL
2 2 (3.28%) Relational Database
3 1 (1.64%) SQL Server
Development Applications
1 8 (13.11%) Git (software)
2 5 (8.20%) Grunt
3 4 (6.56%) Selenium
4 3 (4.92%) Cucumber
4 3 (4.92%) WebDriver
5 2 (3.28%) Dreamweaver
5 2 (3.28%) Visual Studio
6 1 (1.64%) Axure RP
6 1 (1.64%) FitNesse
6 1 (1.64%) Jenkins
6 1 (1.64%) Subversion
General
1 39 (63.93%) Marketing
2 21 (34.43%) Finance
3 10 (16.39%) Retail
4 8 (13.11%) Legal
5 7 (11.48%) Advertising
6 6 (9.84%) Banking
7 3 (4.92%) Publishing
8 1 (1.64%) Law
Job Titles
1 16 (26.23%) Developer
2 9 (14.75%) Web Developer
3 8 (13.11%) Designer
3 8 (13.11%) Web Designer
4 6 (9.84%) HTML CSS Developer
4 6 (9.84%) HTML Developer
5 5 (8.20%) JavaScript Developer
5 5 (8.20%) Marketing Manager
5 5 (8.20%) Web Manager
6 4 (6.56%) Account Manager
6 4 (6.56%) Digital Account Manager
6 4 (6.56%) SEO Manager
7 3 (4.92%) Agile Tester
7 3 (4.92%) Automation Tester
7 3 (4.92%) Digital Executive
7 3 (4.92%) Digital Marketing Executive
7 3 (4.92%) Digital Marketing Manager
7 3 (4.92%) Java Automation Tester
7 3 (4.92%) Lead Tester
7 3 (4.92%) Marketing Executive
Libraries, Frameworks & Software Standards
1 23 (37.70%) HTML
2 21 (34.43%) CSS
3 14 (22.95%) CSS3
3 14 (22.95%) HTML5
4 12 (19.67%) jQuery
5 10 (16.39%) .NET
6 7 (11.48%) AngularJS
7 6 (9.84%) Ajax
7 6 (9.84%) JSON
7 6 (9.84%) Sass
8 5 (8.20%) Twitter Bootstrap
8 5 (8.20%) XHTML
8 5 (8.20%) XML
9 4 (6.56%) ASP.NET
9 4 (6.56%) LESS
10 3 (4.92%) Gherkin
10 3 (4.92%) Web Services
11 2 (3.28%) ASP.NET MVC
11 2 (3.28%) ASP.NET Web API
11 2 (3.28%) KnockoutJS
Miscellaneous
1 22 (36.07%) Social Media
2 11 (18.03%) User Experience
3 9 (14.75%) W3C
4 6 (9.84%) Analytical Skills
5 5 (8.20%) Computer Science
6 4 (6.56%) Blog
6 4 (6.56%) FMCG
7 3 (4.92%) Smartphone
8 2 (3.28%) Blackberry
8 2 (3.28%) Copywriting
9 1 (1.64%) Animation
9 1 (1.64%) Fintech
9 1 (1.64%) Graphic Design
9 1 (1.64%) Management Information System
9 1 (1.64%) Mobile App
9 1 (1.64%) Online Banking
9 1 (1.64%) Performance Metrics
9 1 (1.64%) Photography
9 1 (1.64%) RIA
9 1 (1.64%) Web 2.0
Operating Systems
1 1 (1.64%) Linux
Processes & Methodologies
1 16 (26.23%) Digital Marketing
1 16 (26.23%) E-Commerce
2 14 (22.95%) Analytics
3 12 (19.67%) Agile Software Development
4 11 (18.03%) Content Management
4 11 (18.03%) Pay per click
5 10 (16.39%) Web Development
6 8 (13.11%) MVC
6 8 (13.11%) Web Analytics
7 7 (11.48%) Email Marketing
7 7 (11.48%) Mobile First
7 7 (11.48%) Online Marketing
8 5 (8.20%) BDD
8 5 (8.20%) Front End Development
8 5 (8.20%) Marketing Strategy
8 5 (8.20%) Performance Optimisation
8 5 (8.20%) Progressive Enhancement
8 5 (8.20%) Validation
8 5 (8.20%) Web Design
9 4 (6.56%) Scrum
Programming Languages
1 16 (26.23%) JavaScript
2 7 (11.48%) PHP
3 6 (9.84%) SQL
4 5 (8.20%) C#
5 4 (6.56%) Java
6 3 (4.92%) Groovy
7 1 (1.64%) C
7 1 (1.64%) Ruby
Qualifications
1 8 (13.11%) Degree
2 1 (1.64%) ISTQB
2 1 (1.64%) MBA
2 1 (1.64%) MOS
2 1 (1.64%) SC Cleared
2 1 (1.64%) Security Cleared
Quality Assurance & Compliance
1 3 (4.92%) WCAG
2 1 (1.64%) QA
System Software
1 2 (3.28%) Active Directory
Systems Management
1 3 (4.92%) TeamSite
Vendors
1 11 (18.03%) Adobe
2 6 (9.84%) Sitecore
3 5 (8.20%) EPiServer
3 5 (8.20%) Google
3 5 (8.20%) Microsoft
4 4 (6.56%) Facebook
4 4 (6.56%) Twitter
5 3 (4.92%) Interwoven
5 3 (4.92%) Omniture
6 1 (1.64%) Apple
6 1 (1.64%) Maxymiser
6 1 (1.64%) Optimizely
6 1 (1.64%) Salesforce.com
City, London
Intelletec
Salary: From £60,000 to £90,000 per annum
Posted: 2 days ago
City, London
Twenty Recruitment Group
Salary: From £40,000 to £50,000 per annum
Posted: 3 days ago
City, London
Experis Ltd
Salary: £30000 - £45000 per annum + Benefits
Posted: 3 days ago