The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Google
Rank 47 62 61
Rank change year-on-year
+15 -1
Permanent jobs citing Google 4 2 3
As % of all permanent IT jobs located in Liverpool 1.06% 0.42% 0.65%
As % of the Vendors category 2.38% 0.78% 1.35%
Number of salaries quoted 2 1 3
Average salary £34,250 £30,000 £35,000
Average salary % change year-on-year
+14.16% -14.28%
90% offered a salary of more than £29,650 £30,000 £30,200
10% offered a salary of more than £38,850 £30,000 £39,000
UK excluding London average salary £40,000 £35,000 £35,000
% change year-on-year
+14.28% -
Google
Merseyside

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Liverpool region.

Vendors Category
Liverpool
Permanent IT job ads with a match in the
Vendors category
168 255 222
As % of all permanent IT jobs located in Liverpool 44.68% 53.57% 48.16%
Number of salaries quoted 139 227 202
Average salary £45,000 £41,500 £37,500
Average salary % change year-on-year
+8.43% +10.66%
90% offered a salary of more than £22,500 £29,000 £23,500
10% offered a salary of more than £52,500 £47,500 £65,000
UK excluding London average salary £40,000 £41,250 £40,000
% change year-on-year
-3.03% +3.12%

Google
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of permanent IT jobs citing Google across the Liverpool region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Liverpool

Google
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Liverpool region.

Google Salary Trend in Liverpool

Google
Salary Histogram in Liverpool

This chart provides a salary histogram for IT jobs citing Google across the Liverpool region over the 3 months to 21 October 2014.

Google Salary Histogram in Liverpool

Google
Top 30 Related IT Skills in Liverpool

For the 6 months to 21 October 2014, IT jobs across the Liverpool region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 12 (75.00%) Pay per click
2 11 (68.75%) Marketing
2 11 (68.75%) Digital Marketing
2 11 (68.75%) Twitter
3 9 (56.25%) Facebook
3 9 (56.25%) Social Media
3 9 (56.25%) SEO
4 8 (50.00%) Advertising
5 6 (37.50%) Analytics
6 4 (25.00%) Google Analytics
6 4 (25.00%) Data Modelling
7 3 (18.75%) HTML
7 3 (18.75%) CSS
7 3 (18.75%) Degree
8 2 (12.50%) CSS3
8 2 (12.50%) jQuery
8 2 (12.50%) Google Maps API
8 2 (12.50%) Time Management
8 2 (12.50%) HTML5
8 2 (12.50%) Sass
8 2 (12.50%) LESS
8 2 (12.50%) Twitter Bootstrap
8 2 (12.50%) JSON
8 2 (12.50%) Ajax
8 2 (12.50%) Competitor Analysis
8 2 (12.50%) JavaScript
9 1 (6.25%) SQL
9 1 (6.25%) Java
9 1 (6.25%) Python
9 1 (6.25%) MS Excel

Google
Top Related IT Skills in Liverpool by Category

For the 6 months to 21 October 2014, IT jobs across the Liverpool region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Applications
1 1 (6.25%) MS Excel
Business Applications
1 4 (25.00%) Google Analytics
Database & Business Intelligence
1 1 (6.25%) Big Data
General
1 11 (68.75%) Marketing
2 8 (50.00%) Advertising
3 1 (6.25%) Law
3 1 (6.25%) Pharmaceutical
3 1 (6.25%) Multimedia
Job Titles
1 8 (50.00%) SEO Executive
1 8 (50.00%) Marketing Executive
2 3 (18.75%) Developer
2 3 (18.75%) PPC Specialist
2 3 (18.75%) PPC Executive
2 3 (18.75%) PPC Manager
2 3 (18.75%) PPC Analyst
3 2 (12.50%) UI Developer
3 2 (12.50%) Front-End Developer
3 2 (12.50%) UI Programmer
3 2 (12.50%) Lead Developer
4 1 (6.25%) Analyst
4 1 (6.25%) Marketing Manager
4 1 (6.25%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (18.75%) HTML
1 3 (18.75%) CSS
2 2 (12.50%) CSS3
2 2 (12.50%) jQuery
2 2 (12.50%) Google Maps API
2 2 (12.50%) HTML5
2 2 (12.50%) Sass
2 2 (12.50%) LESS
2 2 (12.50%) Twitter Bootstrap
2 2 (12.50%) JSON
2 2 (12.50%) Ajax
Miscellaneous
1 9 (56.25%) Social Media
2 1 (6.25%) Mathematics
2 1 (6.25%) Computer Science
2 1 (6.25%) Blog
2 1 (6.25%) Artificial Intelligence
2 1 (6.25%) Mobile App
2 1 (6.25%) Analytical Skills
2 1 (6.25%) Algorithms
Processes & Methodologies
1 12 (75.00%) Pay per click
2 11 (68.75%) Digital Marketing
3 9 (56.25%) SEO
4 6 (37.50%) Analytics
5 4 (25.00%) Data Modelling
6 2 (12.50%) Time Management
6 2 (12.50%) Competitor Analysis
7 1 (6.25%) E-Commerce
7 1 (6.25%) B2B
7 1 (6.25%) Web Analytics
7 1 (6.25%) Predictive Analytics
7 1 (6.25%) Content Management
7 1 (6.25%) Data Analysis
7 1 (6.25%) Software Engineering
7 1 (6.25%) Information Retrieval
7 1 (6.25%) Social Media Marketing
7 1 (6.25%) Machine Learning
7 1 (6.25%) Online Marketing
7 1 (6.25%) Marketing Strategy
Programming Languages
1 2 (12.50%) JavaScript
2 1 (6.25%) SQL
2 1 (6.25%) Java
2 1 (6.25%) Python
Qualifications
1 3 (18.75%) Degree
Vendors
1 11 (68.75%) Twitter
2 9 (56.25%) Facebook
3 1 (6.25%) Microsoft
Liverpool, Merseyside
Oscar Associates (UK) Ltd
Salary: £18000 - £25000 per annum
Posted: Yesterday
Liverpool
Applause IT Innovation
Salary: £30000 - £35000 per annum + Bonus and Progression
Posted: 11 days ago