The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Google
Rank 47 57 -
Rank change year-on-year
+10 -
Permanent jobs citing Google 2 10 0
As % of all permanent IT jobs located in Liverpool 0.54% 2.10% -
As % of the Vendors category 1.23% 3.76% -
Number of salaries quoted 2 9 0
Average salary £37,000 £32,500 -
Average salary % change year-on-year
+13.84% -
UK excluding London average salary £37,500 £36,500 £35,000
% change year-on-year
+2.73% +4.28%
Google
Merseyside

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Liverpool region.

Vendors Category
Liverpool
Permanent IT job ads with a match in the
Vendors category
162 266 236
As % of all permanent IT jobs located in Liverpool 43.55% 55.88% 53.39%
Number of salaries quoted 127 230 202
Average salary £40,000 £41,500 £37,500
Average salary % change year-on-year
-3.61% +10.66%
90% offered a salary of more than £22,000 £26,250 £25,000
10% offered a salary of more than £50,760 £67,500 £59,250
UK excluding London average salary £40,000 £40,000 £40,000

Google
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of permanent IT jobs citing Google across the Liverpool region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Liverpool

Google
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Liverpool region.

Google Salary Trend in Liverpool

Google
Top 30 Related IT Skills in Liverpool

For the 6 months to 24 December 2014, IT jobs across the Liverpool region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 5 (71.43%) Analytics
2 4 (57.14%) Pay per click
2 4 (57.14%) Marketing
2 4 (57.14%) Google Analytics
2 4 (57.14%) Digital Marketing
3 3 (42.86%) Twitter
4 2 (28.57%) HTML
4 2 (28.57%) CSS
4 2 (28.57%) SEO
4 2 (28.57%) Competitor Analysis
4 2 (28.57%) Degree
4 2 (28.57%) Time Management
4 2 (28.57%) Social Media
5 1 (14.29%) Java
5 1 (14.29%) JavaScript
5 1 (14.29%) SQL
5 1 (14.29%) Python
5 1 (14.29%) E-Commerce
5 1 (14.29%) B2B
5 1 (14.29%) Pharmaceutical
5 1 (14.29%) Law
5 1 (14.29%) Advertising
5 1 (14.29%) Multimedia
5 1 (14.29%) Content Management
5 1 (14.29%) Data Analysis
5 1 (14.29%) Artificial Intelligence
5 1 (14.29%) Software Engineering
5 1 (14.29%) Ajax
5 1 (14.29%) Web Analytics
5 1 (14.29%) Web Development

Google
Top Related IT Skills in Liverpool by Category

For the 6 months to 24 December 2014, IT jobs across the Liverpool region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Business Applications
1 4 (57.14%) Google Analytics
Database & Business Intelligence
1 1 (14.29%) Big Data
General
1 4 (57.14%) Marketing
2 1 (14.29%) Pharmaceutical
2 1 (14.29%) Law
2 1 (14.29%) Advertising
2 1 (14.29%) Multimedia
Job Titles
1 2 (28.57%) Developer
1 2 (28.57%) PPC Specialist
1 2 (28.57%) PPC Manager
1 2 (28.57%) PPC Analyst
1 2 (28.57%) PPC Executive
2 1 (14.29%) Digital Marketing Manager
2 1 (14.29%) Marketing Executive
2 1 (14.29%) Front-End Developer
2 1 (14.29%) Senior Front-End Developer
2 1 (14.29%) Analyst
2 1 (14.29%) Senior Developer
2 1 (14.29%) Marketing Manager
2 1 (14.29%) SEO Executive
Libraries, Frameworks & Software Standards
1 2 (28.57%) HTML
1 2 (28.57%) CSS
2 1 (14.29%) Ajax
2 1 (14.29%) JSON
2 1 (14.29%) jQuery
2 1 (14.29%) Google Maps API
2 1 (14.29%) HTML5
2 1 (14.29%) CSS3
2 1 (14.29%) Sass
2 1 (14.29%) LESS
2 1 (14.29%) Twitter Bootstrap
Miscellaneous
1 2 (28.57%) Social Media
2 1 (14.29%) Mobile App
2 1 (14.29%) Analytical Skills
2 1 (14.29%) Algorithms
2 1 (14.29%) Artificial Intelligence
2 1 (14.29%) Mathematics
2 1 (14.29%) Computer Science
2 1 (14.29%) Blog
Processes & Methodologies
1 5 (71.43%) Analytics
2 4 (57.14%) Pay per click
2 4 (57.14%) Digital Marketing
3 2 (28.57%) Time Management
3 2 (28.57%) SEO
3 2 (28.57%) Competitor Analysis
4 1 (14.29%) Web Analytics
4 1 (14.29%) E-Commerce
4 1 (14.29%) B2B
4 1 (14.29%) Content Management
4 1 (14.29%) Data Analysis
4 1 (14.29%) Software Engineering
4 1 (14.29%) Online Marketing
4 1 (14.29%) Marketing Strategy
4 1 (14.29%) Social Media Marketing
4 1 (14.29%) Machine Learning
4 1 (14.29%) Web Development
4 1 (14.29%) Predictive Analytics
4 1 (14.29%) Information Retrieval
Programming Languages
1 1 (14.29%) Java
1 1 (14.29%) JavaScript
1 1 (14.29%) SQL
1 1 (14.29%) Python
Qualifications
1 2 (28.57%) Degree
Vendors
1 3 (42.86%) Twitter
2 1 (14.29%) Facebook