The table below looks at the statistics for SEO skills in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 50 59 43
Rank change year-on-year
+9 -16
Permanent jobs citing SEO 2 5 19
As % of all permanent IT jobs located in Liverpool 0.47% 1.06% 3.83%
As % of the Processes & Methodologies category 0.59% 1.33% 5.03%
Number of salaries quoted 1 5 18
Average salary £24,000 £45,000 £27,500
Average salary % change year-on-year
-46.66% +63.63%
UK excluding London average salary £30,000 £31,000 £30,000
% change year-on-year
-3.22% +3.33%
SEO
Merseyside

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Liverpool region.

Processes & Methodologies Category
Liverpool
Permanent IT job ads with a match in the
Processes & Methodologies category
341 375 378
As % of all permanent IT jobs located in Liverpool 80.42% 79.62% 76.21%
Number of salaries quoted 285 332 351
Average salary £40,000 £41,500 £40,000
Average salary % change year-on-year
-3.61% +3.75%
90% offered a salary of more than £30,000 £31,500 £27,500
10% offered a salary of more than £60,000 £55,000 £50,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Liverpool region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Liverpool

SEO
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Liverpool region.

SEO Salary Trend in Liverpool

SEO
Top 30 Related IT Skills in Liverpool

For the 6 months to 23 September 2014, IT jobs across the Liverpool region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 10 (76.92%) Google
1 10 (76.92%) Pay per click
1 10 (76.92%) Marketing
1 10 (76.92%) Digital Marketing
2 9 (69.23%) Social Media
2 9 (69.23%) Advertising
2 9 (69.23%) Twitter
3 8 (61.54%) Facebook
4 4 (30.77%) Data Modelling
5 3 (23.08%) Eclipse
5 3 (23.08%) Java
5 3 (23.08%) Oracle
5 3 (23.08%) Migration
5 3 (23.08%) Agile Software Development
5 3 (23.08%) Retail
5 3 (23.08%) Subversion
5 3 (23.08%) Automated Testing
5 3 (23.08%) Continuous Integration
5 3 (23.08%) Oracle Database
6 2 (15.38%) Analytics
6 2 (15.38%) Google Analytics
7 1 (7.69%) HTML
7 1 (7.69%) Competitor Analysis
7 1 (7.69%) Blog
7 1 (7.69%) Time Management
7 1 (7.69%) Online Marketing
7 1 (7.69%) Web Marketing
7 1 (7.69%) Marketing Strategy
7 1 (7.69%) Social Media Marketing
7 1 (7.69%) Content Management

SEO
Top Related IT Skills in Liverpool by Category

For the 6 months to 23 September 2014, IT jobs across the Liverpool region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Business Applications
1 2 (15.38%) Google Analytics
Database & Business Intelligence
1 3 (23.08%) Oracle Database
Development Applications
1 3 (23.08%) Eclipse
1 3 (23.08%) Subversion
General
1 10 (76.92%) Marketing
2 9 (69.23%) Advertising
3 3 (23.08%) Retail
4 1 (7.69%) Multimedia
4 1 (7.69%) Law
Job Titles
1 8 (61.54%) SEO Executive
1 8 (61.54%) Marketing Executive
2 3 (23.08%) Developer
2 3 (23.08%) Java Developer
3 1 (7.69%) Marketing Manager
3 1 (7.69%) PPC Specialist
3 1 (7.69%) Digital Marketing Manager
3 1 (7.69%) PPC Manager
3 1 (7.69%) PPC Analyst
3 1 (7.69%) PPC Executive
Libraries, Frameworks & Software Standards
1 1 (7.69%) HTML
1 1 (7.69%) CSS
Miscellaneous
1 9 (69.23%) Social Media
2 1 (7.69%) Mobile App
2 1 (7.69%) Blog
Processes & Methodologies
1 10 (76.92%) Pay per click
1 10 (76.92%) Digital Marketing
2 4 (30.77%) Data Modelling
3 3 (23.08%) Migration
3 3 (23.08%) Agile Software Development
3 3 (23.08%) Automated Testing
3 3 (23.08%) Continuous Integration
4 2 (15.38%) Analytics
5 1 (7.69%) Competitor Analysis
5 1 (7.69%) Content Management
5 1 (7.69%) B2B
5 1 (7.69%) Time Management
5 1 (7.69%) Online Marketing
5 1 (7.69%) Web Marketing
5 1 (7.69%) Marketing Strategy
5 1 (7.69%) Social Media Marketing
Programming Languages
1 3 (23.08%) Java
Qualifications
1 1 (7.69%) Degree
Vendors
1 10 (76.92%) Google
2 9 (69.23%) Twitter
3 8 (61.54%) Facebook
4 3 (23.08%) Oracle