The table below looks at the statistics for SEO skills in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 47 55 56
Rank change year-on-year
+8 +1
Permanent jobs citing SEO 2 12 4
As % of all permanent IT jobs located in Liverpool 0.54% 2.52% 0.90%
As % of the Processes & Methodologies category 0.64% 2.86% 1.22%
Number of salaries quoted 2 11 4
Average salary £37,000 £27,500 £28,000
Average salary % change year-on-year
+34.54% -1.78%
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
Merseyside

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Liverpool region.

Processes & Methodologies Category
Liverpool
Permanent IT job ads with a match in the
Processes & Methodologies category
312 420 329
As % of all permanent IT jobs located in Liverpool 83.87% 88.24% 74.43%
Number of salaries quoted 259 373 288
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £27,500 £29,000 £30,000
10% offered a salary of more than £60,000 £60,000 £62,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Liverpool region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Liverpool

SEO
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Liverpool region.

SEO Salary Trend in Liverpool

SEO
Top 28 Related IT Skills in Liverpool

For the 6 months to 24 December 2014, IT jobs across the Liverpool region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 3 (75.00%) HTML
1 3 (75.00%) CSS
2 2 (50.00%) JavaScript
2 2 (50.00%) Migration
2 2 (50.00%) Google
2 2 (50.00%) Pay per click
2 2 (50.00%) Marketing
2 2 (50.00%) Web Development
2 2 (50.00%) Digital Marketing
2 2 (50.00%) jQuery
2 2 (50.00%) Social Media
2 2 (50.00%) Twitter
2 2 (50.00%) Analytical Skills
3 1 (25.00%) B2B
3 1 (25.00%) Adobe
3 1 (25.00%) Law
3 1 (25.00%) Advertising
3 1 (25.00%) Multimedia
3 1 (25.00%) Content Management
3 1 (25.00%) Degree
3 1 (25.00%) Blog
3 1 (25.00%) Google Analytics
3 1 (25.00%) Online Marketing
3 1 (25.00%) Marketing Strategy
3 1 (25.00%) Social Media Marketing
3 1 (25.00%) Facebook
3 1 (25.00%) Analytics
3 1 (25.00%) Mobile App

SEO
Top Related IT Skills in Liverpool by Category

For the 6 months to 24 December 2014, IT jobs across the Liverpool region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Business Applications
1 1 (25.00%) Google Analytics
General
1 2 (50.00%) Marketing
2 1 (25.00%) Law
2 1 (25.00%) Advertising
2 1 (25.00%) Multimedia
Job Titles
1 2 (50.00%) Developer
1 2 (50.00%) Web Developer
2 1 (25.00%) Marketing Manager
2 1 (25.00%) SEO Executive
2 1 (25.00%) Digital Marketing Manager
2 1 (25.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 3 (75.00%) HTML
1 3 (75.00%) CSS
2 2 (50.00%) jQuery
Miscellaneous
1 2 (50.00%) Social Media
1 2 (50.00%) Analytical Skills
2 1 (25.00%) Blog
2 1 (25.00%) Mobile App
Processes & Methodologies
1 2 (50.00%) Pay per click
1 2 (50.00%) Web Development
1 2 (50.00%) Digital Marketing
1 2 (50.00%) Migration
2 1 (25.00%) Content Management
2 1 (25.00%) B2B
2 1 (25.00%) Online Marketing
2 1 (25.00%) Marketing Strategy
2 1 (25.00%) Social Media Marketing
2 1 (25.00%) Analytics
Programming Languages
1 2 (50.00%) JavaScript
Qualifications
1 1 (25.00%) Degree
Vendors
1 2 (50.00%) Google
1 2 (50.00%) Twitter
2 1 (25.00%) Adobe
2 1 (25.00%) Facebook