The table below looks at the statistics for SEO skills in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 4 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 53 63 34
Rank change year-on-year
+10 -29
Permanent jobs citing SEO 1 5 18
As % of all permanent IT jobs located in Liverpool 0.23% 0.97% 4.63%
As % of the Processes & Methodologies category 0.26% 1.10% 5.86%
Number of salaries quoted 1 2 18
Average salary £21,500 £28,500 £25,500
Average salary % change year-on-year
-24.56% +11.76%
UK excluding London average salary £32,500 £33,000 £31,500
% change year-on-year
-1.51% +4.76%
SEO
Merseyside

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Liverpool region.

Processes & Methodologies Category
Liverpool
Permanent IT job ads with a match in the
Processes & Methodologies category
383 455 307
As % of all permanent IT jobs located in Liverpool 87.24% 88.01% 78.92%
Number of salaries quoted 313 391 279
Average salary £43,500 £40,000 £38,000
Average salary % change year-on-year
+8.75% +5.26%
90% offered a salary of more than £27,500 £27,500 £25,000
10% offered a salary of more than £70,000 £70,000 £62,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Liverpool region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Liverpool

SEO
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Liverpool region.

SEO Salary Trend in Liverpool

SEO
Top 18 Related IT Skills in Liverpool

For the 6 months to 4 March 2015, IT jobs across the Liverpool region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 2 (66.67%) HTML
1 2 (66.67%) JavaScript
1 2 (66.67%) CSS
1 2 (66.67%) Migration
1 2 (66.67%) jQuery
1 2 (66.67%) Web Development
1 2 (66.67%) Analytical Skills
2 1 (33.33%) Degree
2 1 (33.33%) Blog
2 1 (33.33%) Digital Marketing
2 1 (33.33%) iPhone
2 1 (33.33%) Social Media
2 1 (33.33%) iPad
2 1 (33.33%) Social Media Marketing
2 1 (33.33%) Pay per click
2 1 (33.33%) Marketing
2 1 (33.33%) Adobe
2 1 (33.33%) Symantec

SEO
Top Related IT Skills in Liverpool by Category

For the 6 months to 4 March 2015, IT jobs across the Liverpool region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

General
1 1 (33.33%) Marketing
Job Titles
1 2 (66.67%) Developer
1 2 (66.67%) Web Developer
2 1 (33.33%) PPC Specialist
2 1 (33.33%) Marketing Executive
2 1 (33.33%) PPC Manager
2 1 (33.33%) PPC Analyst
2 1 (33.33%) Digital Marketing Executive
2 1 (33.33%) PPC Executive
Libraries, Frameworks & Software Standards
1 2 (66.67%) HTML
1 2 (66.67%) CSS
1 2 (66.67%) jQuery
Miscellaneous
1 2 (66.67%) Analytical Skills
2 1 (33.33%) Blog
2 1 (33.33%) iPhone
2 1 (33.33%) Social Media
2 1 (33.33%) iPad
Processes & Methodologies
1 2 (66.67%) Migration
1 2 (66.67%) Web Development
2 1 (33.33%) Digital Marketing
2 1 (33.33%) Social Media Marketing
2 1 (33.33%) Pay per click
Programming Languages
1 2 (66.67%) JavaScript
Qualifications
1 1 (33.33%) Degree
Vendors
1 1 (33.33%) Adobe
1 1 (33.33%) Symantec