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This section looks at the demand for knowledge and experience of Google products and/or services in IT jobs within the Merseyside region with a comparison to our Vendors category. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 25 July 2008 with a comparison to the same period last year.

LinkGoogle
Location
3 months to 25 Jul 2008Same period last year
Rank81-
Rank change on same period last yearNew entry-
Matching permanent IT job ads80
As % of all UK permanent IT job ads sampled0.004 %0.000 %
As % of the category below1.358 %0.000 %
Salaries quoted80
Average minimum salary£27,500-
Average salary£30,000-
% change on same period last year-
Average maximum salary£32,500-
UK excluding London average salary£32,001£30,094
% change on same period last year+6.33 %
Merseyside IT Job Market, VendorsVendors
Merseyside
Matching permanent IT job ads589440
As % of all UK permanent IT job ads sampled0.311 %0.180 %
Salaries quoted506375
Average minimum salary£32,801£31,747
Average salary£34,942£34,595
% change on same period last year+1.00 %
Average maximum salary£37,082£37,444
UK excluding London average salary£39,792£42,049
% change on same period last year-5.36 %
Google North WestGoogle
North West

These figures represent the IT job market and are NOT representative of employment within Google.

Google
Demand Trend

The chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing Google across the Merseyside region as a proportion of the total demand within the Vendors category.

Merseyside Google Demand Trend

Google
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Merseyside region.

Merseyside Google Salary Trend

Google
Salary Histogram

The chart provides a salary histogram for IT jobs citing Google across the Merseyside region over the 3 months to 25 July 2008.

Merseyside Google Salary Histogram

Google
Job Locations

This section looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the Merseyside region over the 3 months to 25 July 2008. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year. A positive number indicates a relative increase in demand.

LocationRank Change
on Same Period
Last Last
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
LiverpoolNew entry-7£31,786-
Google North WestGoogle
North West

Google
Top 21 Related IT Skills

For the 6 months to 25 July 2008, IT jobs across the Merseyside region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

115 (93.75 %)HTML
115 (93.75 %)CSS
115 (93.75 %)Internet
115 (93.75 %)SEO
214 (87.50 %)Web Development
312 (75.00 %)Pay per click
411 (68.75 %)Web Design
56 (37.50 %)SCOM
65 (31.25 %)Marketing
65 (31.25 %)Internet Marketing
74 (25.00 %)Yahoo!
83 (18.75 %)Flash
83 (18.75 %)XHTML
83 (18.75 %)Java
83 (18.75 %).NET
83 (18.75 %)Search Engine Marketing
92 (12.50 %)Advertising
101 (6.250 %)Statistics
101 (6.250 %)WebTrends
101 (6.250 %)Google Analytics
101 (6.250 %)Data Integration

Google
Top Related IT Skills by Category

For the 6 months to 25 July 2008, IT jobs across the Merseyside region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Merseyside IT Job Market, Application DevelopmentApplication Development
115 (93.75 %)HTML
115 (93.75 %)CSS
23 (18.75 %)XHTML
23 (18.75 %).NET
Merseyside IT Job Market, Business ApplicationsBusiness Applications
11 (6.250 %)WebTrends
11 (6.250 %)Google Analytics
Merseyside IT Job Market, Communications & NetworkingCommunications & Networking
115 (93.75 %)Internet
Merseyside IT Job Market, Development ApplicationsDevelopment Applications
13 (18.75 %)Flash
Merseyside IT Job Market, GeneralGeneral
15 (31.25 %)Marketing
22 (12.50 %)Advertising
Merseyside IT Job Market, Job TitlesJob Titles
114 (87.50 %)SEO Specialist
211 (68.75 %)HTML Developer
211 (68.75 %)Developer
211 (68.75 %)Web Developer
31 (6.250 %)Data Analyst
31 (6.250 %)Analyst
Merseyside IT Job Market, MiscellaneousMiscellaneous
11 (6.250 %)Statistics
11 (6.250 %)Data Integration
Merseyside IT Job Market, Processes & MethodologiesProcesses & Methodologies
115 (93.75 %)SEO
214 (87.50 %)Web Development
312 (75.00 %)Pay per click
411 (68.75 %)Web Design
55 (31.25 %)Internet Marketing
63 (18.75 %)Search Engine Marketing
Merseyside IT Job Market, Programming LanguagesProgramming Languages
13 (18.75 %)Java
Merseyside IT Job Market, Systems ManagementSystems Management
16 (37.50 %)SCOM
Merseyside IT Job Market, VendorsVendors
14 (25.00 %)Yahoo!
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