The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Merseyside region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 30 September 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
30 Sep 2014
Same period 2013 Same period 2012
Google
Rank 57 65 66
Rank change year-on-year
+8 +1
Permanent jobs citing Google 3 3 10
As % of all permanent IT jobs located in Merseyside 0.53% 0.47% 1.65%
As % of the Vendors category 1.23% 0.89% 3.21%
Number of salaries quoted 1 3 10
Average salary £28,500 £47,500 £27,500
Average salary % change year-on-year
-40.00% +72.72%
UK excluding London average salary £40,000 £32,500 £35,000
% change year-on-year
+23.07% -7.14%
Google
North West

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Merseyside region.

Vendors Category
Merseyside
Permanent IT job ads with a match in the
Vendors category
243 337 312
As % of all permanent IT jobs located in Merseyside 42.63% 53.15% 51.40%
Number of salaries quoted 203 300 299
Average salary £45,000 £41,500 £35,805
Average salary % change year-on-year
+8.43% +15.90%
90% offered a salary of more than £23,500 £27,500 £24,650
10% offered a salary of more than £56,000 £50,000 £65,000
UK excluding London average salary £40,000 £41,500 £40,000
% change year-on-year
-3.61% +3.75%

Google
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of permanent IT jobs citing Google across the Merseyside region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Merseyside

Google
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Merseyside region.

Google Salary Trend in Merseyside

Google
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the Merseyside region over the 3 months to 30 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool +13 3 £28,500 -5.00% 3
Google
North West

Google
Top 30 Related IT Skills in Merseyside

For the 6 months to 30 September 2014, IT jobs across the Merseyside region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 17 (62.96%) Facebook
2 16 (59.26%) Pay per click
2 16 (59.26%) Social Media
3 14 (51.85%) Marketing
4 13 (48.15%) Digital Marketing
5 12 (44.44%) Twitter
6 10 (37.04%) SEO
7 9 (33.33%) Advertising
7 9 (33.33%) Analytics
8 7 (25.93%) Yahoo!
8 7 (25.93%) WCF
8 7 (25.93%) BDD
8 7 (25.93%) NoSQL
8 7 (25.93%) Node.js
8 7 (25.93%) Git (software)
8 7 (25.93%) RESTful
8 7 (25.93%) ASP.NET MVC
8 7 (25.93%) Google Analytics
8 7 (25.93%) BBC
8 7 (25.93%) Agile Software Development
8 7 (25.93%) TDD
8 7 (25.93%) Sony
8 7 (25.93%) MVC
8 7 (25.93%) Ruby
8 7 (25.93%) Apple
8 7 (25.93%) OO
8 7 (25.93%) C#
8 7 (25.93%) .NET
8 7 (25.93%) SQL Server
8 7 (25.93%) ASP.NET

Google
Top Related IT Skills in Merseyside by Category

For the 6 months to 30 September 2014, IT jobs across the Merseyside region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 7 (25.93%) Node.js
Applications
1 2 (7.41%) MS Excel
Business Applications
1 7 (25.93%) Google Analytics
Database & Business Intelligence
1 7 (25.93%) SQL Server
1 7 (25.93%) NoSQL
1 7 (25.93%) SQL Server 2012
Development Applications
1 7 (25.93%) Git (software)
General
1 14 (51.85%) Marketing
2 9 (33.33%) Advertising
3 1 (3.70%) Multimedia
3 1 (3.70%) Telecoms
3 1 (3.70%) Law
Job Titles
1 10 (37.04%) Developer
2 9 (33.33%) Marketing Executive
3 8 (29.63%) SEO Executive
4 7 (25.93%) PPC Specialist
4 7 (25.93%) .NET Developer
4 7 (25.93%) PPC Manager
4 7 (25.93%) PPC Analyst
4 7 (25.93%) PPC Executive
5 3 (11.11%) Lead Developer
5 3 (11.11%) UI Programmer
5 3 (11.11%) UI Developer
5 3 (11.11%) Front-End Developer
6 1 (3.70%) Digital Marketing Manager
6 1 (3.70%) Marketing Manager
6 1 (3.70%) Analyst
Libraries, Frameworks & Software Standards
1 7 (25.93%) .NET
1 7 (25.93%) ASP.NET
1 7 (25.93%) RESTful
1 7 (25.93%) ASP.NET MVC
1 7 (25.93%) WCF
1 7 (25.93%) ASP.NET MVC 4
1 7 (25.93%) ASP.NET Web API
2 4 (14.81%) HTML
2 4 (14.81%) CSS
3 3 (11.11%) Ajax
3 3 (11.11%) JSON
3 3 (11.11%) HTML5
3 3 (11.11%) CSS3
3 3 (11.11%) Sass
3 3 (11.11%) LESS
3 3 (11.11%) Twitter Bootstrap
3 3 (11.11%) jQuery
3 3 (11.11%) Google Maps API
Miscellaneous
1 16 (59.26%) Social Media
2 7 (25.93%) BBC
3 1 (3.70%) Blog
3 1 (3.70%) Mobile App
3 1 (3.70%) Analytical Skills
Processes & Methodologies
1 16 (59.26%) Pay per click
2 13 (48.15%) Digital Marketing
3 10 (37.04%) SEO
4 9 (33.33%) Analytics
5 7 (25.93%) BDD
5 7 (25.93%) MVC
5 7 (25.93%) Web Application Development
5 7 (25.93%) Agile Software Development
5 7 (25.93%) TDD
5 7 (25.93%) OO
6 4 (14.81%) Data Modelling
6 4 (14.81%) Time Management
6 4 (14.81%) Competitor Analysis
7 2 (7.41%) Online Marketing
7 2 (7.41%) E-Commerce
8 1 (3.70%) B2B
8 1 (3.70%) Content Management
8 1 (3.70%) Web Marketing
8 1 (3.70%) Web Analytics
8 1 (3.70%) Search Engine Marketing
Programming Languages
1 7 (25.93%) C#
1 7 (25.93%) Ruby
2 3 (11.11%) JavaScript
3 1 (3.70%) SQL
Qualifications
1 3 (11.11%) Degree
Vendors
1 17 (62.96%) Facebook
2 12 (44.44%) Twitter
3 7 (25.93%) Apple
3 7 (25.93%) Sony
3 7 (25.93%) Yahoo!
4 2 (7.41%) Microsoft
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