The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Merseyside region. Included is a guide to the salaries offered in IT jobs that have cited Google over the 3 months to 30 July 2016 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Google.

3 months to
30 Jul 2016
Same period 2015 Same period 2014
Google
Rank 59 59 54
Rank change year-on-year
0 -5
Permanent jobs citing Google 9 1 16
As % of all permanent IT jobs located in Merseyside 1.58% 0.20% 2.50%
As % of the Vendors category 3.03% 0.41% 5.39%
Number of salaries quoted 9 1 15
Median salary £32,500 £26,000 £24,000
Median salary % change year-on-year
+25.00% +8.33%
90% offered a salary of more than £22,400 £26,000 £22,500
10% offered a salary of more than £35,500 £26,000 £40,000
UK excluding London median salary £37,500 £40,000 £37,500
% change year-on-year
-6.25% +6.66%
Google
North West

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Merseyside region.

Vendors Category
Merseyside
Permanent IT job ads with a match in the
Vendors category
297 241 297
As % of all permanent IT jobs located in Merseyside 52.01% 49.18% 46.48%
Number of salaries quoted 211 173 246
Median salary £35,750 £40,000 £45,000
Median salary % change year-on-year
-10.62% -11.11%
90% offered a salary of more than £26,500 £24,000 £24,000
10% offered a salary of more than £55,000 £60,000 £62,500
UK excluding London median salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Google
Jobs Demand Trend in Merseyside

The demand trend of job ads across the Merseyside region citing Google as a proportion of all IT jobs with a match in the Vendors category.

Google Jobs Demand Trend in Merseyside

Google
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Merseyside region.

Google Salary Trend in Merseyside

Google
Salary Histogram in Merseyside

This chart provides a salary histogram for IT jobs citing Google across the Merseyside region over the 3 months to 30 July 2016.

Google Salary Histogram in Merseyside

Google
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google within the Merseyside region over the 3 months to 30 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wirral - 5 £32,500 -
Liverpool -9 4 £25,750 -0.96% 5
Google
North West

Google
Top 30 Related IT Skills in Merseyside

For the 6 months to 30 July 2016, IT jobs citing Google also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for Google.

1 9 (90.00%) Pay per click
1 9 (90.00%) Marketing
1 9 (90.00%) AdWords
2 7 (70.00%) Google Analytics
2 7 (70.00%) Analytics
3 5 (50.00%) Digital Marketing
3 5 (50.00%) Games
3 5 (50.00%) SEO
4 4 (40.00%) Web Development
4 4 (40.00%) Blog
4 4 (40.00%) Facebook
4 4 (40.00%) Twitter
4 4 (40.00%) Campaign Management
4 4 (40.00%) Strategic Planning
4 4 (40.00%) Analytical Skills
4 4 (40.00%) Affiliate Marketing
4 4 (40.00%) Social Media
5 3 (30.00%) Advertising
6 2 (20.00%) MS Excel
6 2 (20.00%) Microsoft
6 2 (20.00%) Competitor Analysis
6 2 (20.00%) Spreadsheet
6 2 (20.00%) Brand Awareness
7 1 (10.00%) Visual Website Optimizer
7 1 (10.00%) Actionable Insight
7 1 (10.00%) Magento
7 1 (10.00%) Microsoft Azure
7 1 (10.00%) Amazon AWS
7 1 (10.00%) WordPress
7 1 (10.00%) Performance Monitoring

Google
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (10.00%) CMS
1 1 (10.00%) WordPress
Applications
1 2 (20.00%) MS Excel
1 2 (20.00%) Spreadsheet
Business Applications
1 1 (10.00%) Magento
Cloud Services
1 9 (90.00%) AdWords
2 7 (70.00%) Google Analytics
3 1 (10.00%) Amazon AWS
3 1 (10.00%) Microsoft Azure
Communications & Networking
1 1 (10.00%) Internet
1 1 (10.00%) LAN
1 1 (10.00%) MPLS
Development Applications
1 1 (10.00%) Visual Website Optimizer
General
1 9 (90.00%) Marketing
2 5 (50.00%) Games
3 3 (30.00%) Advertising
4 2 (20.00%) Brand Awareness
5 1 (10.00%) Retail
Job Titles
1 5 (50.00%) PPC Manager
2 2 (20.00%) PPC Executive
3 1 (10.00%) Cloud Specialist
3 1 (10.00%) Digital Marketing Manager
3 1 (10.00%) IT Support
3 1 (10.00%) IT Support Specialist
3 1 (10.00%) Marketing Manager
3 1 (10.00%) Network Specialist
3 1 (10.00%) Network Support
3 1 (10.00%) Network Support Specialist
3 1 (10.00%) Search Manager
3 1 (10.00%) Support Specialist
Miscellaneous
1 4 (40.00%) Analytical Skills
1 4 (40.00%) Blog
1 4 (40.00%) Social Media
Processes & Methodologies
1 9 (90.00%) Pay per click
2 7 (70.00%) Analytics
3 5 (50.00%) Digital Marketing
3 5 (50.00%) SEO
4 4 (40.00%) Affiliate Marketing
4 4 (40.00%) Campaign Management
4 4 (40.00%) Strategic Planning
4 4 (40.00%) Web Development
5 2 (20.00%) Competitor Analysis
6 1 (10.00%) Actionable Insight
6 1 (10.00%) Performance Monitoring
6 1 (10.00%) Project Management
Vendors
1 4 (40.00%) Facebook
1 4 (40.00%) Twitter
2 2 (20.00%) Microsoft
Liverpool, Merseyside
Searchability
Salary: £30000 - £40000 per annum
Posted: Yesterday
Birkenhead, Merseyside
Searchability
Salary: £35000 - £45000 per annum + benefits
Posted: 2 days ago
Liverpool, Merseyside
Searchability
Salary: £30000 - £35000 per annum
Posted: 4 days ago
Liverpool
ECOM
Salary: £28000 - £32000 per annum
Posted: 26 days ago
Aintree, Liverpool, North West
Taskers Plc
Salary: £25,000 - £28,000 p.a.
Posted: 16 days ago