The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Merseyside region. Included is a guide to the salaries offered in IT jobs that have cited Google over the 3 months to 26 August 2016 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Google.

3 months to
26 Aug 2016
Same period 2015 Same period 2014
Google
Rank 60 56 54
Rank change year-on-year
-4 -2
Permanent jobs citing Google 8 1 10
As % of all permanent IT jobs located in Merseyside 1.32% 0.22% 1.62%
As % of the Vendors category 2.64% 0.44% 3.61%
Number of salaries quoted 8 1 8
Median salary £32,500 £26,000 £24,000
Median salary % change year-on-year
+25.00% +8.33%
90% offered a salary of more than £25,850 £26,000 £22,200
10% offered a salary of more than £33,250 £26,000 £26,550
UK excluding London median salary £37,500 £39,750 £40,000
% change year-on-year
-5.65% -0.62%
Google
North West

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Merseyside region.

Vendors Category
Merseyside
Permanent IT job ads with a match in the
Vendors category
303 229 277
As % of all permanent IT jobs located in Merseyside 50.08% 50.44% 44.75%
Number of salaries quoted 205 165 221
Median salary £37,500 £39,000 £45,000
Median salary % change year-on-year
-3.84% -13.33%
90% offered a salary of more than £26,500 £24,000 £23,500
10% offered a salary of more than £55,000 £57,500 £60,000
UK excluding London median salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Google
Jobs Demand Trend in Merseyside

The demand trend of job ads across the Merseyside region citing Google as a proportion of all IT jobs with a match in the Vendors category.

Google Jobs Demand Trend in Merseyside

Google
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Merseyside region.

Google Salary Trend in Merseyside

Google
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google within the Merseyside region over the 3 months to 26 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wirral - 6 £32,500 -
Liverpool -13 2 £25,750 -0.96% 5
Google
North West

Google
Top 30 Related IT Skills in Merseyside

For the 6 months to 26 August 2016, IT jobs citing Google also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for Google.

1 11 (91.67%) Pay per click
1 11 (91.67%) Marketing
1 11 (91.67%) AdWords
2 9 (75.00%) Google Analytics
2 9 (75.00%) Analytics
3 7 (58.33%) Games
3 7 (58.33%) SEO
4 6 (50.00%) Web Development
4 6 (50.00%) Blog
4 6 (50.00%) Facebook
4 6 (50.00%) Twitter
4 6 (50.00%) Campaign Management
4 6 (50.00%) Strategic Planning
4 6 (50.00%) Affiliate Marketing
4 6 (50.00%) Social Media
5 5 (41.67%) Digital Marketing
6 4 (33.33%) Analytical Skills
7 3 (25.00%) Advertising
8 2 (16.67%) MS Excel
8 2 (16.67%) Microsoft
8 2 (16.67%) Spreadsheet
8 2 (16.67%) Competitor Analysis
8 2 (16.67%) Brand Awareness
9 1 (8.33%) Visual Website Optimizer
9 1 (8.33%) Actionable Insight
9 1 (8.33%) Performance Monitoring
9 1 (8.33%) Magento
9 1 (8.33%) Microsoft Azure
9 1 (8.33%) Amazon AWS
9 1 (8.33%) WordPress

Google
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (8.33%) CMS
1 1 (8.33%) WordPress
Applications
1 2 (16.67%) MS Excel
1 2 (16.67%) Spreadsheet
Business Applications
1 1 (8.33%) Magento
Cloud Services
1 11 (91.67%) AdWords
2 9 (75.00%) Google Analytics
3 1 (8.33%) Amazon AWS
3 1 (8.33%) Microsoft Azure
Communications & Networking
1 1 (8.33%) Internet
1 1 (8.33%) LAN
1 1 (8.33%) MPLS
Development Applications
1 1 (8.33%) Visual Website Optimizer
General
1 11 (91.67%) Marketing
2 7 (58.33%) Games
3 3 (25.00%) Advertising
4 2 (16.67%) Brand Awareness
5 1 (8.33%) Retail
Job Titles
1 7 (58.33%) PPC Manager
2 2 (16.67%) PPC Executive
3 1 (8.33%) Cloud Specialist
3 1 (8.33%) Digital Marketing Manager
3 1 (8.33%) IT Support
3 1 (8.33%) IT Support Specialist
3 1 (8.33%) Marketing Manager
3 1 (8.33%) Network Specialist
3 1 (8.33%) Network Support
3 1 (8.33%) Network Support Specialist
3 1 (8.33%) Search Manager
3 1 (8.33%) Support Specialist
Miscellaneous
1 6 (50.00%) Blog
1 6 (50.00%) Social Media
2 4 (33.33%) Analytical Skills
Processes & Methodologies
1 11 (91.67%) Pay per click
2 9 (75.00%) Analytics
3 7 (58.33%) SEO
4 6 (50.00%) Affiliate Marketing
4 6 (50.00%) Campaign Management
4 6 (50.00%) Strategic Planning
4 6 (50.00%) Web Development
5 5 (41.67%) Digital Marketing
6 2 (16.67%) Competitor Analysis
7 1 (8.33%) Actionable Insight
7 1 (8.33%) Performance Monitoring
7 1 (8.33%) Project Management
Vendors
1 6 (50.00%) Facebook
1 6 (50.00%) Twitter
2 2 (16.67%) Microsoft
Liverpool, Merseyside
Searchability
Salary: £40000 - £50000 per annum
Posted: 16 hours ago
Liverpool, Merseyside
Searchability
Salary: £30000 - £40000 per annum + Benefits
Posted: 6 days ago
Liverpool, Merseyside
Searchability
Salary: £30000 - £40000 per annum
Posted: 6 days ago
Liverpool
Tata Consultancy services
Salary: Competitive
Posted: 24 days ago
Liverpool
Tata Consultancy services
Salary: Competitive
Posted: 24 days ago