The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Luton region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 24 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Aug 2016
Same period 2015 Same period 2014
Marketing
Rank 30 41 14
Rank change year-on-year
+11 -27
Permanent jobs citing Marketing 12 12 50
As % of all permanent IT jobs located in Luton 4.51% 3.35% 11.66%
As % of the General category 11.76% 11.43% 38.76%
Number of salaries quoted 6 9 39
Median salary £43,750 £40,000 £50,000
Median salary % change year-on-year
+9.37% -20.00%
90% offered a salary of more than £39,000 £35,000 £45,400
10% offered a salary of more than £46,250 £80,000 £60,000
UK excluding London median salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Marketing
Bedfordshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Luton region.

General Category
Luton
Permanent IT job ads with a match in the
General category
102 105 129
As % of all permanent IT jobs located in Luton 38.35% 29.33% 30.07%
Number of salaries quoted 88 76 103
Median salary £47,500 £40,000 £50,000
Median salary % change year-on-year
+18.75% -20.00%
90% offered a salary of more than £24,750 £25,000 £30,400
10% offered a salary of more than £85,000 £77,500 £60,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Luton

The demand trend of job ads across the Luton region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Luton

Marketing
Salary Trend in Luton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Luton region.

Marketing Salary Trend in Luton

Marketing
Top 30 Related IT Skills in Luton

For the 6 months to 24 August 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Luton region with a requirement for Marketing.

1 9 (56.25%) Retail
2 6 (37.50%) Strategic Planning
2 6 (37.50%) Finance
2 6 (37.50%) CRM
3 5 (31.25%) SQL
3 5 (31.25%) Visualisation
3 5 (31.25%) Tableau
4 4 (25.00%) Computer Science
5 3 (18.75%) Digital Marketing
5 3 (18.75%) Data Visualisation
5 3 (18.75%) Adobe Analytics
5 3 (18.75%) Analytical Skills
5 3 (18.75%) Analytics
5 3 (18.75%) Power BI
5 3 (18.75%) Data Extraction
5 3 (18.75%) E-Commerce
5 3 (18.75%) Business Intelligence
5 3 (18.75%) B2B
5 3 (18.75%) Internet
5 3 (18.75%) Adobe
5 3 (18.75%) Advertising
5 3 (18.75%) Web Analytics
5 3 (18.75%) Business Development
6 2 (12.50%) Salesforce.com
6 2 (12.50%) Degree
6 2 (12.50%) Data Analysis
6 2 (12.50%) MS Excel
6 2 (12.50%) VBA
6 2 (12.50%) Campaign Management
6 2 (12.50%) Data Analytics

Marketing
Top Related IT Skills in Luton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (12.50%) MS Excel
2 1 (6.25%) MS Office
Cloud Services
1 3 (18.75%) Adobe Analytics
Communications & Networking
1 3 (18.75%) Internet
Database & Business Intelligence
1 3 (18.75%) Power BI
General
1 9 (56.25%) Retail
2 6 (37.50%) Finance
3 3 (18.75%) Advertising
4 1 (6.25%) Publishing
Job Titles
1 6 (37.50%) Analyst
2 5 (31.25%) Head of Operations
3 3 (18.75%) Commercial Analyst
3 3 (18.75%) Commercial Performance Analyst
3 3 (18.75%) Performance Analyst
4 2 (12.50%) CRM Manager
4 2 (12.50%) SQL Analyst
4 2 (12.50%) Support Analyst
5 1 (6.25%) Applications Support
5 1 (6.25%) Campaign Manager
5 1 (6.25%) CRM Campaign Manager
5 1 (6.25%) CRM Executive
5 1 (6.25%) Designer
5 1 (6.25%) Development Analyst
5 1 (6.25%) Development Support Analyst
5 1 (6.25%) Excel Analyst
5 1 (6.25%) Head of Delivery
5 1 (6.25%) Head of Digital
5 1 (6.25%) Marketing Executive
5 1 (6.25%) SQL Support Analyst
Libraries, Frameworks & Software Standards
1 1 (6.25%) .NET
1 1 (6.25%) .NET Framework
Miscellaneous
1 5 (31.25%) Visualisation
2 4 (25.00%) Computer Science
3 3 (18.75%) Analytical Skills
3 3 (18.75%) Data Extraction
4 1 (6.25%) Foreign Exchange (FX)
Processes & Methodologies
1 6 (37.50%) CRM
1 6 (37.50%) Strategic Planning
2 3 (18.75%) Analytics
2 3 (18.75%) B2B
2 3 (18.75%) Business Development
2 3 (18.75%) Business Intelligence
2 3 (18.75%) Data Visualisation
2 3 (18.75%) Digital Marketing
2 3 (18.75%) E-Commerce
2 3 (18.75%) Web Analytics
3 2 (12.50%) Campaign Management
3 2 (12.50%) Data Analysis
3 2 (12.50%) Data Analytics
4 1 (6.25%) Agile Software Development
4 1 (6.25%) Change Management
4 1 (6.25%) IT Governance
4 1 (6.25%) Relationship Marketing
4 1 (6.25%) Resource Allocation
4 1 (6.25%) Scrum
4 1 (6.25%) Workflow
Programming Languages
1 5 (31.25%) SQL
2 2 (12.50%) VBA
3 1 (6.25%) C#
3 1 (6.25%) T-SQL
3 1 (6.25%) VB.NET
Qualifications
1 2 (12.50%) Degree
Vendors
1 5 (31.25%) Tableau
2 3 (18.75%) Adobe
3 2 (12.50%) Salesforce.com
4 1 (6.25%) Microsoft
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