The table below looks at the prevalence of the term Marketing in IT jobs advertised for the North East region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 24 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
24 Feb 2017
Same period 2016 Same period 2015
Marketing
England / North East
Rank 52 33 63
Rank change year-on-year
-19 +30
Permanent jobs citing Marketing 20 45 17
As % of all permanent IT jobs located in the North East 3.17% 7.27% 2.32%
As % of the General category 11.36% 21.13% 6.56%
Number of salaries quoted 18 41 14
Median salary £40,000 £40,000 £35,000
Median salary % change year-on-year
- +14.28%
90% offered a salary of more than £28,500 £23,500 £27,000
10% offered a salary of more than £70,000 £51,000 £51,750
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the North East region.

General Category
North East
Permanent IT job ads with a match in the
General category
176 213 259
As % of all permanent IT jobs located in the North East 27.94% 34.41% 35.29%
Number of salaries quoted 143 189 208
Median salary £35,000 £40,000 £37,500
Median salary % change year-on-year
-12.50% +6.66%
90% offered a salary of more than £25,000 £22,000 £22,000
10% offered a salary of more than £70,000 £60,000 £57,500
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in the North East

The demand trend of job ads across the North East region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in the North East

Marketing
Salary Trend in the North East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the North East region.

Marketing Salary Trend in the North East

Marketing
Salary Histogram in the North East

This chart provides a salary histogram for IT jobs citing Marketing across the North East region over the 3 months to 24 February 2017.

Marketing Salary Histogram in the North East

Marketing
Job Locations in the North East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North East region over the 3 months to 24 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tyne and Wear -22 8 £40,000 - 10
Northumberland - 6 £30,000 - 3
Durham -1 1 £52,500 +61.53% 3
Marketing
England

Marketing
Top 30 Related IT Skills in the North East

For the 6 months to 24 February 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North East region with a requirement for Marketing.

1 21 (47.73%) E-Commerce
2 19 (43.18%) MySQL
3 18 (40.91%) MVC
3 18 (40.91%) Digital Marketing
4 17 (38.64%) Git (software)
5 15 (34.09%) Agile Software Development
5 15 (34.09%) JavaScript
5 15 (34.09%) OO
6 14 (31.82%) PHP
6 14 (31.82%) OOP
7 13 (29.55%) jQuery
8 11 (25.00%) OO PHP
9 10 (22.73%) Finance
10 8 (18.18%) Telecoms
11 7 (15.91%) Programme Management
11 7 (15.91%) C#
11 7 (15.91%) Microsoft
11 7 (15.91%) Banking
11 7 (15.91%) Retail
12 6 (13.64%) Waterfall
12 6 (13.64%) HTML
12 6 (13.64%) CSS
12 6 (13.64%) Scrum
12 6 (13.64%) Linux
12 6 (13.64%) Enterprise Software
12 6 (13.64%) NoSQL
12 6 (13.64%) Node.js
12 6 (13.64%) Software Delivery
13 5 (11.36%) SDLC
13 5 (11.36%) DevOps

Marketing
Top Related IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (6.82%) nginx
1 3 (6.82%) WordPress
2 2 (4.55%) Apache
3 1 (2.27%) Apache Solr
3 1 (2.27%) CMS
3 1 (2.27%) Drupal
3 1 (2.27%) Joomla!
Applications
1 1 (2.27%) MS Office
1 1 (2.27%) MS PowerPoint
Business Applications
1 2 (4.55%) Magento
2 1 (2.27%) OpenCart
Cloud Services
1 5 (11.36%) Microsoft Azure
2 2 (4.55%) Amazon AWS
3 1 (2.27%) AdWords
3 1 (2.27%) Basecamp
3 1 (2.27%) Google Analytics
3 1 (2.27%) Google Tag Manager
Database & Business Intelligence
1 19 (43.18%) MySQL
2 6 (13.64%) NoSQL
3 4 (9.09%) SQL Server
3 4 (9.09%) SQL Server 2014
4 2 (4.55%) Amazon DynamoDB
4 2 (4.55%) Apache Cassandra
4 2 (4.55%) MongoDB
4 2 (4.55%) PostgreSQL
5 1 (2.27%) Data Warehouse
Development Applications
1 17 (38.64%) Git (software)
2 4 (9.09%) JIRA
3 2 (4.55%) Jenkins
3 2 (4.55%) Selenium
3 2 (4.55%) Subversion
4 1 (2.27%) git-flow
4 1 (2.27%) gulp
General
1 10 (22.73%) Finance
2 8 (18.18%) Telecoms
3 7 (15.91%) Banking
3 7 (15.91%) Retail
4 4 (9.09%) Advertising
5 2 (4.55%) Automotive
5 2 (4.55%) Games
6 1 (2.27%) Manufacturing
Job Titles
1 20 (45.45%) Developer
2 14 (31.82%) PHP Developer
3 5 (11.36%) Development Manager
3 5 (11.36%) Software Development Manager
3 5 (11.36%) Software Manager
4 4 (9.09%) .NET Developer
4 4 (9.09%) .NET Software Developer
4 4 (9.09%) Junior
5 3 (6.82%) Analyst
5 3 (6.82%) DevOps Engineer
5 3 (6.82%) Full Stack Developer
6 2 (4.55%) Cloud Developer
6 2 (4.55%) Games Developer
6 2 (4.55%) Head of Digital
6 2 (4.55%) Head of Digital Marketing
6 2 (4.55%) Head of Marketing
6 2 (4.55%) Junior Programmer
6 2 (4.55%) Programmer
6 2 (4.55%) QA Analyst
6 2 (4.55%) SEO Executive
Libraries, Frameworks & Software Standards
1 13 (29.55%) jQuery
2 6 (13.64%) CSS
2 6 (13.64%) HTML
2 6 (13.64%) Node.js
3 4 (9.09%) .NET
3 4 (9.09%) .NET Framework
3 4 (9.09%) ASP.NET
3 4 (9.09%) ASP.NET MVC
3 4 (9.09%) ASP.NET MVC 5
3 4 (9.09%) ASP.NET Web API
3 4 (9.09%) Code First Entity Framework
3 4 (9.09%) Entity Framework
3 4 (9.09%) RESTful
3 4 (9.09%) WCF
3 4 (9.09%) XML
4 3 (6.82%) AngularJS
4 3 (6.82%) HTML5
5 2 (4.55%) Laravel
5 2 (4.55%) React
5 2 (4.55%) REST
Miscellaneous
1 6 (13.64%) Enterprise Software
2 2 (4.55%) Analytical Skills
2 2 (4.55%) User Experience
3 1 (2.27%) Algorithms
3 1 (2.27%) Credit Risk
3 1 (2.27%) Social Media
Operating Systems
1 6 (13.64%) Linux
Processes & Methodologies
1 21 (47.73%) E-Commerce
2 18 (40.91%) Digital Marketing
2 18 (40.91%) MVC
3 15 (34.09%) Agile Software Development
3 15 (34.09%) OO
4 14 (31.82%) OOP
5 11 (25.00%) OO PHP
6 7 (15.91%) Programme Management
7 6 (13.64%) Scrum
7 6 (13.64%) Software Delivery
7 6 (13.64%) Waterfall
8 5 (11.36%) DevOps
8 5 (11.36%) MSF
8 5 (11.36%) SDLC
8 5 (11.36%) TDD
8 5 (11.36%) Web Development
9 4 (9.09%) BDD
9 4 (9.09%) SEO
9 4 (9.09%) Web Application Development
10 3 (6.82%) Continuous Improvement
Programming Languages
1 15 (34.09%) JavaScript
2 14 (31.82%) PHP
3 7 (15.91%) C#
4 5 (11.36%) C
5 4 (9.09%) Ruby
6 3 (6.82%) C++
6 3 (6.82%) SQL
7 2 (4.55%) Bash Shell
7 2 (4.55%) Python
Qualifications
1 3 (6.82%) Degree
2 1 (2.27%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (6.82%) QA
System Software
1 3 (6.82%) Docker
Systems Management
1 3 (6.82%) Ansible
1 3 (6.82%) Opscode Chef
1 3 (6.82%) Puppet
Vendors
1 7 (15.91%) Microsoft
2 4 (9.09%) Zend
3 2 (4.55%) Google
4 1 (2.27%) Sage
4 1 (2.27%) SAP
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