The table below looks at the prevalence of the term Marketing in IT jobs advertised for the North East region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 25 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Aug 2016
Same period 2015 Same period 2014
Marketing
Rank 52 62 54
Rank change year-on-year
+10 -8
Permanent jobs citing Marketing 33 21 26
As % of all permanent IT jobs located in the North East 4.09% 2.73% 3.06%
As % of the General category 14.41% 7.81% 10.28%
Number of salaries quoted 30 19 19
Median salary £35,000 £40,000 £42,500
Median salary % change year-on-year
-12.50% -5.88%
90% offered a salary of more than £22,400 £25,000 £29,500
10% offered a salary of more than £50,000 £55,000 £64,500
UK excluding London median salary £40,000 £37,500 £38,000
% change year-on-year
+6.66% -1.31%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the North East region.

General Category
North East
Permanent IT job ads with a match in the
General category
229 269 253
As % of all permanent IT jobs located in the North East 28.38% 34.98% 29.73%
Number of salaries quoted 182 233 173
Median salary £40,000 £47,500 £42,500
Median salary % change year-on-year
-15.78% +11.76%
90% offered a salary of more than £27,500 £25,000 £27,500
10% offered a salary of more than £57,500 £82,500 £55,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in the North East

The demand trend of job ads across the North East region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in the North East

Marketing
Salary Trend in the North East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the North East region.

Marketing Salary Trend in the North East

Marketing
Salary Histogram in the North East

This chart provides a salary histogram for IT jobs citing Marketing across the North East region over the 3 months to 25 August 2016.

Marketing Salary Histogram in the North East

Marketing
Job Locations in the North East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North East region over the 3 months to 25 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tyne and Wear +5 24 £35,000 - 10
Durham +5 4 £42,000 -1.17% 1
Marketing
England

Marketing
Top 30 Related IT Skills in the North East

For the 6 months to 25 August 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North East region with a requirement for Marketing.

1 37 (48.05%) C#
2 35 (45.45%) Agile Software Development
3 33 (42.86%) MVC
4 31 (40.26%) .NET
5 28 (36.36%) RESTful
6 26 (33.77%) ASP.NET MVC
6 26 (33.77%) ASP.NET
7 25 (32.47%) SQL Server
7 25 (32.47%) TDD
7 25 (32.47%) Web Application Development
8 23 (29.87%) ASP.NET Web API
8 23 (29.87%) SQL Server 2014
8 23 (29.87%) ASP.NET MVC 5
8 23 (29.87%) BDD
9 18 (23.38%) Finance
10 17 (22.08%) CSS
11 16 (20.78%) HTML
11 16 (20.78%) NoSQL
11 16 (20.78%) Node.js
12 15 (19.48%) Continuous Integration
13 14 (18.18%) JavaScript
13 14 (18.18%) Advertising
14 13 (16.88%) Scrum
14 13 (16.88%) OOP
14 13 (16.88%) OO
14 13 (16.88%) WCF
14 13 (16.88%) HTML5
14 13 (16.88%) Dependency Injection
14 13 (16.88%) Facebook
15 12 (15.58%) User Experience

Marketing
Top Related IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (6.49%) CMS
1 5 (6.49%) SharePoint
1 5 (6.49%) Sitecore CMS
2 3 (3.90%) nginx
3 2 (2.60%) MS Exchange
3 2 (2.60%) SAS
4 1 (1.30%) Apache
4 1 (1.30%) Umbraco
Applications
1 4 (5.19%) MS Excel
2 2 (2.60%) Adobe Creative Suite
3 1 (1.30%) Adobe Illustrator
3 1 (1.30%) InDesign
3 1 (1.30%) MS Visio
3 1 (1.30%) Photoshop
3 1 (1.30%) Spreadsheet
Business Applications
1 1 (1.30%) Magento
1 1 (1.30%) Unica
Cloud Services
1 5 (6.49%) GitHub
2 3 (3.90%) SaaS
3 1 (1.30%) SmartFocus
Communications & Networking
1 9 (11.69%) Intranet
2 1 (1.30%) ATM
2 1 (1.30%) Internet
Database & Business Intelligence
1 25 (32.47%) SQL Server
2 23 (29.87%) SQL Server 2014
3 16 (20.78%) NoSQL
4 12 (15.58%) MySQL
5 4 (5.19%) Big Data
5 4 (5.19%) CouchDB
6 2 (2.60%) Base SAS
6 2 (2.60%) Data Warehouse
6 2 (2.60%) Redis
7 1 (1.30%) Data Mart
7 1 (1.30%) RDBMS
7 1 (1.30%) Relational Database
7 1 (1.30%) SAS Data Integration Studio
7 1 (1.30%) SAS Enterprise Guide
7 1 (1.30%) SAS Visual Analytics
7 1 (1.30%) SQL Server Analysis Services
7 1 (1.30%) SQL Server Integration Services
7 1 (1.30%) SQL Server Reporting Services
7 1 (1.30%) SSDT
Development Applications
1 11 (14.29%) Git (software)
2 7 (9.09%) Grunt
General
1 18 (23.38%) Finance
2 14 (18.18%) Advertising
3 5 (6.49%) Banking
3 5 (6.49%) Brand Awareness
3 5 (6.49%) Retail
4 1 (1.30%) Automotive
4 1 (1.30%) Billing
4 1 (1.30%) Retail Banking
4 1 (1.30%) Telecoms
Job Titles
1 42 (54.55%) Developer
2 25 (32.47%) .NET Developer
3 10 (12.99%) .NET Software Developer
4 8 (10.39%) Web Developer
5 7 (9.09%) Designer
5 7 (9.09%) PHP Developer
5 7 (9.09%) Programmer
6 5 (6.49%) Senior Developer
7 4 (5.19%) Graduate
7 4 (5.19%) Graduate Programmer
7 4 (5.19%) HTML Developer
7 4 (5.19%) Junior
8 3 (3.90%) Analyst
8 3 (3.90%) Field Engineer
8 3 (3.90%) IT Engineer
8 3 (3.90%) Junior Programmer
9 2 (2.60%) Applications Developer
9 2 (2.60%) PHP Web Developer
9 2 (2.60%) Senior .NET Developer
9 2 (2.60%) Software Engineer
Libraries, Frameworks & Software Standards
1 31 (40.26%) .NET
2 28 (36.36%) RESTful
3 26 (33.77%) ASP.NET
3 26 (33.77%) ASP.NET MVC
4 23 (29.87%) ASP.NET MVC 5
4 23 (29.87%) ASP.NET Web API
5 17 (22.08%) CSS
6 16 (20.78%) HTML
6 16 (20.78%) Node.js
7 13 (16.88%) HTML5
7 13 (16.88%) WCF
8 10 (12.99%) .NET Framework
8 10 (12.99%) Code First Entity Framework
8 10 (12.99%) Entity Framework
9 8 (10.39%) CSS3
9 8 (10.39%) XML
10 6 (7.79%) jQuery
10 6 (7.79%) LESS
10 6 (7.79%) Sass
11 4 (5.19%) Unity (Game Engine)
Miscellaneous
1 12 (15.58%) User Experience
1 12 (15.58%) Visualisation
2 11 (14.29%) Mobile App
3 4 (5.19%) Analytical Skills
4 3 (3.90%) EPoS
4 3 (3.90%) Health Informatics
4 3 (3.90%) Informatics
5 2 (2.60%) Credit Risk
6 1 (1.30%) Animation
6 1 (1.30%) Data Centre
6 1 (1.30%) IVR
6 1 (1.30%) Mathematics
6 1 (1.30%) Motion Graphics
6 1 (1.30%) Online Banking
6 1 (1.30%) Social Network
6 1 (1.30%) Statistics
6 1 (1.30%) Virtual Team
Operating Systems
1 6 (7.79%) Unix
2 4 (5.19%) Linux
3 3 (3.90%) Windows
4 2 (2.60%) Windows Server
5 1 (1.30%) CentOS
5 1 (1.30%) Red Hat Enterprise Linux
5 1 (1.30%) Windows Server 2003
5 1 (1.30%) Windows Server 2008
Processes & Methodologies
1 35 (45.45%) Agile Software Development
2 33 (42.86%) MVC
3 25 (32.47%) TDD
3 25 (32.47%) Web Application Development
4 23 (29.87%) BDD
5 15 (19.48%) Continuous Integration
6 13 (16.88%) Dependency Injection
6 13 (16.88%) OO
6 13 (16.88%) OOP
6 13 (16.88%) Scrum
7 9 (11.69%) Front End Development
8 7 (9.09%) Web Design
8 7 (9.09%) Web Development
9 5 (6.49%) Mobile First
9 5 (6.49%) UX Design
10 4 (5.19%) Analytics
10 4 (5.19%) Open Source
10 4 (5.19%) Programme Management
10 4 (5.19%) Stakeholder Management
10 4 (5.19%) Workflow
Programming Languages
1 37 (48.05%) C#
2 14 (18.18%) JavaScript
3 12 (15.58%) Ruby
4 11 (14.29%) C++
4 11 (14.29%) PHP
5 4 (5.19%) SQL
6 3 (3.90%) Python
7 2 (2.60%) C
7 2 (2.60%) Perl
7 2 (2.60%) PHP 5
8 1 (1.30%) Java
8 1 (1.30%) MATLAB
8 1 (1.30%) R
8 1 (1.30%) T-SQL
Qualifications
1 6 (7.79%) Degree
2 3 (3.90%) SC Cleared
2 3 (3.90%) Security Cleared
3 1 (1.30%) Chartered Engineer
3 1 (1.30%) ITIL Certification
3 1 (1.30%) MBA
3 1 (1.30%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (3.90%) Disclosure Scotland
1 3 (3.90%) QA
Vendors
1 13 (16.88%) Facebook
2 12 (15.58%) Adobe
3 6 (7.79%) Microsoft
4 5 (6.49%) Sitecore
5 3 (3.90%) Dell
5 3 (3.90%) Fujitsu
5 3 (3.90%) HP
6 2 (2.60%) Oracle
6 2 (2.60%) SAP
7 1 (1.30%) Alterian
7 1 (1.30%) Apple
7 1 (1.30%) Chordiant
7 1 (1.30%) Cognizant
7 1 (1.30%) Epiphany
7 1 (1.30%) Omniture
7 1 (1.30%) Progress
7 1 (1.30%) Red Hat
7 1 (1.30%) TSYS
7 1 (1.30%) Zend
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