The table below looks at the prevalence of the term Marketing in IT jobs advertised for the North East region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 38 60 52
Rank change year-on-year
+22 -8
Permanent jobs citing Marketing 38 18 13
As % of all permanent IT jobs located in the North East 6.30% 2.56% 2.33%
As % of the General category 18.10% 7.38% 7.65%
Number of salaries quoted 34 15 8
Average salary £38,750 £35,000 £33,750
Average salary % change year-on-year
+10.71% +3.70%
90% offered a salary of more than £24,700 £26,400 £25,636
10% offered a salary of more than £59,050 £50,000 £49,500
UK excluding London average salary £40,000 £37,500 £38,000
% change year-on-year
+6.66% -1.31%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the North East region.

General Category
North East
Permanent IT job ads with a match in the
General category
210 244 170
As % of all permanent IT jobs located in the North East 34.83% 34.71% 30.41%
Number of salaries quoted 182 195 123
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £17,000 £22,000 £29,689
10% offered a salary of more than £57,500 £52,750 £67,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend in the North East

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the North East region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the North East

Marketing
Salary Trend in the North East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the North East region.

Marketing Salary Trend in the North East

Marketing
Salary Histogram in the North East

This chart provides a salary histogram for IT jobs citing Marketing across the North East region over the 3 months to 14 February 2016.

Marketing Salary Histogram in the North East

Marketing
Job Locations in the North East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the North East region over the 3 months to 14 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tyne and Wear +29 32 £40,000 +33.33% 8
Durham -11 6 £32,500 -7.14%
Marketing
England

Marketing
Top 30 Related IT Skills in the North East

For the 6 months to 14 February 2016, IT jobs across the North East region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 34 (50.75%) JavaScript
2 30 (44.78%) Agile Software Development
3 29 (43.28%) HTML
3 29 (43.28%) CSS
4 21 (31.34%) .NET
5 18 (26.87%) MVC
6 17 (25.37%) Finance
6 17 (25.37%) C#
6 17 (25.37%) HTML5
6 17 (25.37%) Mobile App
6 17 (25.37%) User Experience
7 16 (23.88%) jQuery
7 16 (23.88%) PHP
7 16 (23.88%) Project Management
8 14 (20.90%) OO
8 14 (20.90%) Front End Development
9 13 (19.40%) Sass
9 13 (19.40%) Microsoft
9 13 (19.40%) OOP
9 13 (19.40%) TDD
10 12 (17.91%) ASP.NET
11 11 (16.42%) Adobe
11 11 (16.42%) Ruby
12 10 (14.93%) Intranet
12 10 (14.93%) MySQL
12 10 (14.93%) Waterfall
12 10 (14.93%) Analytical Skills
12 10 (14.93%) GitHub
12 10 (14.93%) ASP.NET MVC
13 9 (13.43%) Grunt

Marketing
Top Related IT Skills in the North East by Category

For the 6 months to 14 February 2016, IT jobs across the North East region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (11.94%) CMS
1 8 (11.94%) SharePoint
1 8 (11.94%) Sitecore CMS
2 5 (7.46%) Node.js
3 3 (4.48%) Drupal
4 2 (2.99%) nginx
4 2 (2.99%) NServiceBus
4 2 (2.99%) Umbraco
5 1 (1.49%) Apache
5 1 (1.49%) Confluence
5 1 (1.49%) WordPress
Applications
1 3 (4.48%) Adobe Creative Suite
1 3 (4.48%) MS Excel
1 3 (4.48%) Photoshop
Business Applications
1 4 (5.97%) Magento
2 2 (2.99%) SAP Oil and Gas
3 1 (1.49%) WebTrends
Cloud Services
1 10 (14.93%) GitHub
2 8 (11.94%) SaaS
3 4 (5.97%) Microsoft Azure
4 1 (1.49%) Amazon AWS
4 1 (1.49%) Heroku
4 1 (1.49%) PaaS
Communications & Networking
1 10 (14.93%) Intranet
2 2 (2.99%) HTTP
2 2 (2.99%) Internet
Database & Business Intelligence
1 10 (14.93%) MySQL
2 9 (13.43%) SQL Server
3 4 (5.97%) Big Data
3 4 (5.97%) NoSQL
4 3 (4.48%) SQL Server 2014
5 2 (2.99%) Redis
6 1 (1.49%) Azure SQL Database
6 1 (1.49%) CouchDB
6 1 (1.49%) MongoDB
6 1 (1.49%) Relational Database
6 1 (1.49%) Riak
6 1 (1.49%) SQL Server Analysis Services
6 1 (1.49%) SQL Server Integration Services
6 1 (1.49%) SQL Server Reporting Services
Development Applications
1 9 (13.43%) Grunt
2 7 (10.45%) Git (software)
2 7 (10.45%) Team Foundation Server
3 6 (8.96%) Visual Studio
4 4 (5.97%) RSpec
5 3 (4.48%) Selenium
6 2 (2.99%) MSTest
6 2 (2.99%) NUnit
6 2 (2.99%) PHPUnit
6 2 (2.99%) Subversion
7 1 (1.49%) gulp
7 1 (1.49%) JIRA
General
1 17 (25.37%) Finance
2 8 (11.94%) Advertising
3 6 (8.96%) Brand Awareness
4 3 (4.48%) Banking
4 3 (4.48%) Manufacturing
5 2 (2.99%) Electronics
5 2 (2.99%) Telecoms
6 1 (1.49%) Retail
6 1 (1.49%) Retail Banking
Job Titles
1 40 (59.70%) Developer
2 11 (16.42%) Web Developer
3 10 (14.93%) PHP Developer
4 8 (11.94%) .NET Developer
4 8 (11.94%) Senior Developer
5 7 (10.45%) Front End Developer (Client-Side Developer)
5 7 (10.45%) JavaScript Developer
5 7 (10.45%) Product Manager
6 6 (8.96%) HTML Developer
6 6 (8.96%) Software Manager
6 6 (8.96%) Software Product Manager
7 5 (7.46%) Junior
8 4 (5.97%) .NET Software Developer
8 4 (5.97%) Analyst
8 4 (5.97%) Designer
8 4 (5.97%) Front End Web Developer (Client-Side Developer)
8 4 (5.97%) Programmer
8 4 (5.97%) Ruby on Rails Developer
8 4 (5.97%) Senior PHP Developer
8 4 (5.97%) Web Designer
Libraries, Frameworks & Software Standards
1 29 (43.28%) CSS
1 29 (43.28%) HTML
2 21 (31.34%) .NET
3 17 (25.37%) HTML5
4 16 (23.88%) jQuery
5 13 (19.40%) Sass
6 12 (17.91%) ASP.NET
7 10 (14.93%) ASP.NET MVC
8 8 (11.94%) .NET Framework
8 8 (11.94%) CSS3
8 8 (11.94%) LESS
9 7 (10.45%) Entity Framework
10 6 (8.96%) ASP.NET Web API
10 6 (8.96%) RESTful
10 6 (8.96%) WCF
11 4 (5.97%) AngularJS
11 4 (5.97%) Haml
11 4 (5.97%) Ruby on Rails
12 3 (4.48%) JSON
12 3 (4.48%) LAMP
Miscellaneous
1 17 (25.37%) Mobile App
1 17 (25.37%) User Experience
2 10 (14.93%) Analytical Skills
3 6 (8.96%) Enterprise Software
3 6 (8.96%) iPhone
4 3 (4.48%) Visualisation
5 2 (2.99%) Computer Science
5 2 (2.99%) EPoS
5 2 (2.99%) Fintech
5 2 (2.99%) Health Informatics
5 2 (2.99%) Informatics
5 2 (2.99%) Social Media
6 1 (1.49%) Management Information System
Operating Systems
1 8 (11.94%) Windows
2 6 (8.96%) Android
2 6 (8.96%) Mac OS X
3 3 (4.48%) Linux
4 2 (2.99%) Unix
Processes & Methodologies
1 30 (44.78%) Agile Software Development
2 18 (26.87%) MVC
3 16 (23.88%) Project Management
4 14 (20.90%) Front End Development
4 14 (20.90%) OO
5 13 (19.40%) OOP
5 13 (19.40%) TDD
6 10 (14.93%) Waterfall
7 8 (11.94%) Digital Marketing
7 8 (11.94%) Mobile First
7 8 (11.94%) UX Design
8 7 (10.45%) Use Case
9 6 (8.96%) Line Management
9 6 (8.96%) Product Management
9 6 (8.96%) Scrum
9 6 (8.96%) Software Engineering
10 5 (7.46%) Open Source
10 5 (7.46%) Unit Testing
10 5 (7.46%) Usability Testing
10 5 (7.46%) Web Design
Programming Languages
1 34 (50.75%) JavaScript
2 17 (25.37%) C#
3 16 (23.88%) PHP
4 11 (16.42%) Ruby
5 8 (11.94%) Python
6 7 (10.45%) SQL
7 5 (7.46%) C
7 5 (7.46%) C++
7 5 (7.46%) PHP 5
8 4 (5.97%) CoffeeScript
9 2 (2.99%) Java
9 2 (2.99%) Perl
10 1 (1.49%) T-SQL
10 1 (1.49%) TypeScript
Qualifications
1 6 (8.96%) Degree
2 2 (2.99%) SC Cleared
2 2 (2.99%) Security Cleared
3 1 (1.49%) ISEB
3 1 (1.49%) ISTQB
3 1 (1.49%) PRINCE2 Certification
Quality Assurance & Compliance
1 5 (7.46%) QA
2 2 (2.99%) Disclosure Scotland
3 1 (1.49%) PMBOK
Vendors
1 13 (19.40%) Microsoft
2 11 (16.42%) Adobe
3 8 (11.94%) Sitecore
4 6 (8.96%) Apple
5 4 (5.97%) Salesforce.com
6 2 (2.99%) Cognizant
6 2 (2.99%) Dell
6 2 (2.99%) Fujitsu
6 2 (2.99%) HP
6 2 (2.99%) SAP
7 1 (1.49%) Oracle
7 1 (1.49%) Zend
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