The table below looks at the statistics for SEO skills in IT jobs advertised for the North East region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 78 67 64
Rank change year-on-year
-11 -3
Permanent jobs citing SEO 3 4 6
As % of all permanent IT jobs located in the North East 0.38% 0.64% 0.90%
As % of the Processes & Methodologies category 0.46% 0.79% 1.20%
Number of salaries quoted 3 3 6
Average salary £22,000 £32,000 £28,000
Average salary % change year-on-year
-31.25% +14.28%
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North East region.

Processes & Methodologies Category
North East
Permanent IT job ads with a match in the
Processes & Methodologies category
649 509 500
As % of all permanent IT jobs located in the North East 82.15% 80.92% 74.96%
Number of salaries quoted 536 431 424
Average salary £39,250 £40,000 £37,500
Average salary % change year-on-year
-1.87% +6.66%
90% offered a salary of more than £27,500 £26,500 £25,000
10% offered a salary of more than £55,000 £56,730 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in the North East

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North East region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North East

SEO
Salary Trend in the North East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North East region.

SEO Salary Trend in the North East

SEO
Job Locations in the North East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North East region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tyne and Wear -12 2 £22,000 -
Durham 0 1 £22,000 -31.25%
SEO
England

SEO
Top 30 Related IT Skills in the North East

For the 6 months to 19 December 2014, IT jobs across the North East region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 5 (83.33%) PHP
1 5 (83.33%) HTML
1 5 (83.33%) CSS
2 3 (50.00%) CodeIgniter
2 3 (50.00%) Apache
2 3 (50.00%) Google Analytics
2 3 (50.00%) Analytics
2 3 (50.00%) Google
2 3 (50.00%) Zend
2 3 (50.00%) MySQL
2 3 (50.00%) MVC
2 3 (50.00%) Web Development
2 3 (50.00%) JavaScript
3 2 (33.33%) E-Commerce
3 2 (33.33%) Magento
3 2 (33.33%) HTML5
3 2 (33.33%) Web Services
4 1 (16.67%) XML
4 1 (16.67%) XHTML
4 1 (16.67%) Ajax
4 1 (16.67%) Ruby on Rails
4 1 (16.67%) XAMPP
4 1 (16.67%) CakePHP
4 1 (16.67%) jQuery
4 1 (16.67%) Advertising
4 1 (16.67%) Amazon AWS
4 1 (16.67%) WordPress
4 1 (16.67%) Dreamweaver
4 1 (16.67%) NetBeans
4 1 (16.67%) Git (software)

SEO
Top Related IT Skills in the North East by Category

For the 6 months to 19 December 2014, IT jobs across the North East region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (50.00%) Apache
2 1 (16.67%) WordPress
Applications
1 1 (16.67%) MS Excel
Business Applications
1 3 (50.00%) Google Analytics
2 2 (33.33%) Magento
Cloud Services
1 1 (16.67%) Amazon AWS
Database & Business Intelligence
1 3 (50.00%) MySQL
2 1 (16.67%) SQL Server
2 1 (16.67%) MS Access
Development Applications
1 1 (16.67%) Dreamweaver
1 1 (16.67%) NetBeans
1 1 (16.67%) Git (software)
General
1 1 (16.67%) Advertising
Job Titles
1 6 (100.00%) Developer
2 3 (50.00%) Web Developer
2 3 (50.00%) PHP Developer
3 1 (16.67%) PHP Web Developer
3 1 (16.67%) Software Developer
Libraries, Frameworks & Software Standards
1 5 (83.33%) CSS
1 5 (83.33%) HTML
2 3 (50.00%) CodeIgniter
3 2 (33.33%) Web Services
3 2 (33.33%) HTML5
4 1 (16.67%) XAMPP
4 1 (16.67%) XML
4 1 (16.67%) XHTML
4 1 (16.67%) Ajax
4 1 (16.67%) Ruby on Rails
4 1 (16.67%) CakePHP
4 1 (16.67%) jQuery
4 1 (16.67%) .NET
Miscellaneous
1 1 (16.67%) Social Media
Processes & Methodologies
1 3 (50.00%) MVC
1 3 (50.00%) Web Development
1 3 (50.00%) Analytics
2 2 (33.33%) E-Commerce
3 1 (16.67%) OO PHP
3 1 (16.67%) Responsive Web Design
3 1 (16.67%) UML
3 1 (16.67%) OO
Programming Languages
1 5 (83.33%) PHP
2 3 (50.00%) JavaScript
3 1 (16.67%) VB
3 1 (16.67%) VB.NET
3 1 (16.67%) VBA
3 1 (16.67%) Ruby
3 1 (16.67%) PHP5
Vendors
1 3 (50.00%) Google
1 3 (50.00%) Zend