The first table below looks at the demand for SEO skills in IT jobs advertised for the North East region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the North East region.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 63 76 52
Rank change year-on-year
+13 -24
Permanent jobs citing SEO 6 1 15
As % of all permanent IT jobs located in the North East 0.871% 0.116% 2.041%
As % of the Processes & Methodologies category 1.247% 0.168% 3.119%
Number of salaries quoted 6 1 14
Average salary £34,000 £27,500 £31,250
Average salary % change year-on-year
+23.63% -12.00%
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
All Processes & Methodologies
North East
Permanent IT job ads with a match in the
Processes & Methodologies category
481 595 481
As % of all permanent IT jobs located in the North East 69.81% 68.87% 65.44%
Number of salaries quoted 430 479 386
Average salary £37,500 £37,500 £35,000
Average salary % change year-on-year
- +7.14%
90% offered a salary of more than £26,750 £24,500 £22,500
10% offered a salary of more than £55,000 £60,000 £65,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
England

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North East region as a proportion of the total demand within the Processes & Methodologies category.

North East SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North East region.

North East SEO Salary Trend

SEO
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North East region over the 3 months to 23 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Tyne and Wear - 6 £34,000 -
SEO
England

SEO
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT jobs across the North East region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 7 (100.00%) E-Commerce
2 6 (85.71%) .NET
2 6 (85.71%) Content Management
3 5 (71.43%) Pay per click
3 5 (71.43%) Marketing
3 5 (71.43%) MySQL
3 5 (71.43%) Analytics
4 4 (57.14%) Apple iOS
4 4 (57.14%) VB.NET
4 4 (57.14%) Finance
4 4 (57.14%) Adobe
4 4 (57.14%) Email Marketing
4 4 (57.14%) Android
4 4 (57.14%) Web Design
5 3 (42.86%) CSS
6 2 (28.57%) ASP.NET MVC
6 2 (28.57%) jQuery
6 2 (28.57%) CMS
6 2 (28.57%) MVC
6 2 (28.57%) ASP.NET
6 2 (28.57%) C#
6 2 (28.57%) HTML
6 2 (28.57%) JavaScript
7 1 (14.29%) PHP
7 1 (14.29%) SQL Server
7 1 (14.29%) LAMP
7 1 (14.29%) Mobile Commerce
7 1 (14.29%) User Acceptance Testing
7 1 (14.29%) Open Source
7 1 (14.29%) QA

SEO
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT jobs across the North East region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 6 (85.71%) .NET
2 3 (42.86%) CSS
3 2 (28.57%) ASP.NET MVC
3 2 (28.57%) jQuery
3 2 (28.57%) ASP.NET
3 2 (28.57%) HTML
4 1 (14.29%) LAMP
4 1 (14.29%) Ajax
4 1 (14.29%) HTML5
Application Platforms
1 2 (28.57%) CMS
Database & Business Intelligence
1 5 (71.43%) MySQL
2 1 (14.29%) SQL Server
General
1 5 (71.43%) Marketing
2 4 (57.14%) Finance
3 1 (14.29%) Retail
Job Titles
1 6 (85.71%) Developer
1 6 (85.71%) Web Developer
2 1 (14.29%) Project Manager
2 1 (14.29%) LAMP Developer
2 1 (14.29%) C# ASP.NET Developer
2 1 (14.29%) .NET Developer
2 1 (14.29%) C# Developer
2 1 (14.29%) ASP.NET Developer
2 1 (14.29%) PHP Developer
2 1 (14.29%) .NET Web Developer
2 1 (14.29%) PHP Web Developer
2 1 (14.29%) C# Web Developer
2 1 (14.29%) C# .NET Developer
Miscellaneous
1 1 (14.29%) Open Source
Operating Systems
1 4 (57.14%) Apple iOS
1 4 (57.14%) Android
Processes & Methodologies
1 7 (100.00%) E-Commerce
2 6 (85.71%) Content Management
3 5 (71.43%) Pay per click
3 5 (71.43%) Analytics
4 4 (57.14%) Email Marketing
4 4 (57.14%) Web Design
5 2 (28.57%) MVC
6 1 (14.29%) Mobile Commerce
6 1 (14.29%) User Acceptance Testing
6 1 (14.29%) Web Application Development
Programming Languages
1 4 (57.14%) VB.NET
2 2 (28.57%) C#
2 2 (28.57%) JavaScript
3 1 (14.29%) PHP
Quality Assurance & Compliance
1 1 (14.29%) QA
Vendors
1 4 (57.14%) Adobe
2 1 (14.29%) Omniture
2 1 (14.29%) Google