The first table below looks at the demand for SEO skills in IT jobs advertised for the Oxford region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Oxford region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 72 78 54
Rank change year-on-year
+6 -24
Permanent jobs citing SEO 13 10 16
As % of all permanent IT jobs located in Oxford 1.42% 1.00% 2.26%
As % of the Processes & Methodologies category 1.85% 1.28% 3.27%
Number of salaries quoted 8 5 16
Average salary £37,500 £30,000 £35,000
Average salary % change year-on-year
+25.00% -14.28%
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Processes & Methodologies Category
Oxford
Permanent IT job ads with a match in the
Processes & Methodologies category
701 780 489
As % of all permanent IT jobs located in Oxford 76.36% 77.69% 68.97%
Number of salaries quoted 615 672 435
Average salary £40,000 £45,000 £40,000
Average salary % change year-on-year
-11.11% +12.50%
90% offered a salary of more than £31,500 £31,500 £27,500
10% offered a salary of more than £62,500 £60,000 £67,500
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
SEO
Oxfordshire

SEO
Jobs Demand Trend in Oxford

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Oxford region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Oxford

SEO
Salary Trend in Oxford

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Oxford region.

SEO Salary Trend in Oxford

SEO
Top 30 Related IT Skills in Oxford

For the 6 months to 18 April 2014, IT jobs across the Oxford region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 15 (88.24%) JavaScript
1 15 (88.24%) jQuery
2 14 (82.35%) HTML
2 14 (82.35%) Marketing
3 13 (76.47%) CSS
4 12 (70.59%) PHP
5 10 (58.82%) HTML5
5 10 (58.82%) CSS3
5 10 (58.82%) Mobile App
6 9 (52.94%) Content Management
7 8 (47.06%) Email Marketing
7 8 (47.06%) Digital Marketing
8 7 (41.18%) YUI
8 7 (41.18%) WordPress
8 7 (41.18%) SilverStripe
8 7 (41.18%) Zend
8 7 (41.18%) Drupal
8 7 (41.18%) SugarCRM
8 7 (41.18%) Web Design
8 7 (41.18%) Agile Software Development
8 7 (41.18%) Management Information System
9 5 (29.41%) WebTrends
9 5 (29.41%) MySQL
9 5 (29.41%) Ajax
9 5 (29.41%) Twitter Bootstrap
10 4 (23.53%) Web Development
11 3 (17.65%) .NET Framework
11 3 (17.65%) E-Commerce
11 3 (17.65%) CMS
11 3 (17.65%) ASP.NET

SEO
Top Related IT Skills in Oxford by Category

For the 6 months to 18 April 2014, IT jobs across the Oxford region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 7 (41.18%) WordPress
1 7 (41.18%) SilverStripe
1 7 (41.18%) Drupal
1 7 (41.18%) SugarCRM
2 3 (17.65%) CMS
Applications
1 1 (5.88%) Photoshop
Business Applications
1 5 (29.41%) WebTrends
Database & Business Intelligence
1 5 (29.41%) MySQL
2 2 (11.76%) SQL Server 2008
2 2 (11.76%) SQL Server
Development Applications
1 2 (11.76%) Visual Studio
General
1 14 (82.35%) Marketing
2 1 (5.88%) Publishing
Job Titles
1 15 (88.24%) Developer
2 13 (76.47%) Front-End Developer
3 10 (58.82%) Web Developer
4 3 (17.65%) Front-End Web Developer
5 2 (11.76%) Software Developer
6 1 (5.88%) SEO Executive
6 1 (5.88%) Marketing Manager
6 1 (5.88%) Trainee
6 1 (5.88%) Graduate
6 1 (5.88%) Digital Marketing Manager
6 1 (5.88%) Marketing Executive
6 1 (5.88%) Marketing Assistant
Libraries, Frameworks & Software Standards
1 15 (88.24%) jQuery
2 14 (82.35%) HTML
3 13 (76.47%) CSS
4 10 (58.82%) HTML5
4 10 (58.82%) CSS3
5 7 (41.18%) YUI
6 5 (29.41%) Ajax
6 5 (29.41%) Twitter Bootstrap
7 3 (17.65%) .NET Framework
7 3 (17.65%) ASP.NET
7 3 (17.65%) .NET
7 3 (17.65%) AngularJS
8 2 (11.76%) WCF
8 2 (11.76%) ADO.NET Entity Framework
8 2 (11.76%) ASP.NET MVC 3
8 2 (11.76%) ASP.NET MVC
Miscellaneous
1 10 (58.82%) Mobile App
2 7 (41.18%) Management Information System
3 1 (5.88%) Social Media
Processes & Methodologies
1 9 (52.94%) Content Management
2 8 (47.06%) Email Marketing
2 8 (47.06%) Digital Marketing
3 7 (41.18%) Web Design
3 7 (41.18%) Agile Software Development
4 4 (23.53%) Web Development
5 3 (17.65%) E-Commerce
6 2 (11.76%) Unit Testing
6 2 (11.76%) Web Application Development
6 2 (11.76%) MVC
6 2 (11.76%) Software Engineering
7 1 (5.88%) Direct Marketing
7 1 (5.88%) Pay per click
7 1 (5.88%) CRM
7 1 (5.88%) Marketing Strategy
7 1 (5.88%) Analytics
7 1 (5.88%) Time Management
7 1 (5.88%) Online Marketing
Programming Languages
1 15 (88.24%) JavaScript
2 12 (70.59%) PHP
3 3 (17.65%) C#
Qualifications
1 2 (11.76%) Degree
Vendors
1 7 (41.18%) Zend
2 2 (11.76%) Twitter
3 1 (5.88%) Google