The table below looks at the statistics for SEO skills in IT jobs advertised for the Poole region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 35 25 -
Rank change year-on-year
-10 -
Permanent jobs citing SEO 12 8 0
As % of all permanent IT jobs located in Poole 7.27% 5.41% -
As % of the Processes & Methodologies category 8.76% 5.93% -
Number of salaries quoted 12 5 0
Average salary £31,500 £25,500 -
Average salary % change year-on-year
+23.52% -
UK excluding London average salary £32,500 £31,500 £31,000
% change year-on-year
+3.17% +1.61%
SEO
Dorset

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Poole region.

Processes & Methodologies Category
Poole
Permanent IT job ads with a match in the
Processes & Methodologies category
137 135 75
As % of all permanent IT jobs located in Poole 83.03% 91.22% 72.12%
Number of salaries quoted 129 126 70
Average salary £35,000 £37,500 £41,250
Average salary % change year-on-year
-6.66% -9.09%
90% offered a salary of more than £25,000 £25,000 £25,000
10% offered a salary of more than £55,000 £52,500 £47,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Poole

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Poole region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Poole

SEO
Salary Trend in Poole

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Poole region.

SEO Salary Trend in Poole

SEO
Top 30 Related IT Skills in Poole

For the 6 months to 23 January 2015, IT jobs across the Poole region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 14 (100.00%) HTML
1 14 (100.00%) CSS
2 11 (78.57%) Marketing
3 10 (71.43%) JavaScript
3 10 (71.43%) jQuery
4 9 (64.29%) AngularJS
4 9 (64.29%) MVC
5 7 (50.00%) Web Development
5 7 (50.00%) Pay per click
6 6 (42.86%) Software Engineering
6 6 (42.86%) Degree
6 6 (42.86%) SQL Server
6 6 (42.86%) SQL
6 6 (42.86%) T-SQL
6 6 (42.86%) .NET
6 6 (42.86%) C#
6 6 (42.86%) ASP.NET
6 6 (42.86%) Digital Marketing
6 6 (42.86%) ASP.NET MVC
6 6 (42.86%) ASP.NET Web Forms
7 4 (28.57%) Analytics
7 4 (28.57%) Google Analytics
7 4 (28.57%) Drupal
7 4 (28.57%) WordPress
7 4 (28.57%) MySQL
7 4 (28.57%) PHP
7 4 (28.57%) Google
7 4 (28.57%) Agile Software Development
8 3 (21.43%) CMS
8 3 (21.43%) Joomla!

SEO
Top Related IT Skills in Poole by Category

For the 6 months to 23 January 2015, IT jobs across the Poole region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (28.57%) Drupal
1 4 (28.57%) WordPress
2 3 (21.43%) CMS
2 3 (21.43%) Joomla!
2 3 (21.43%) Moodle
Applications
1 1 (7.14%) Photoshop
Business Applications
1 4 (28.57%) Google Analytics
2 3 (21.43%) Magento
Database & Business Intelligence
1 6 (42.86%) SQL Server
2 4 (28.57%) MySQL
Development Applications
1 3 (21.43%) Dreamweaver
General
1 11 (78.57%) Marketing
Job Titles
1 10 (71.43%) Developer
1 10 (71.43%) Web Developer
2 4 (28.57%) SEO Specialist
3 3 (21.43%) Junior
3 3 (21.43%) Junior Developer
3 3 (21.43%) Junior Web Developer
4 1 (7.14%) PHP Programmer
4 1 (7.14%) Web Programmer
4 1 (7.14%) Programmer
Libraries, Frameworks & Software Standards
1 14 (100.00%) HTML
1 14 (100.00%) CSS
2 10 (71.43%) jQuery
3 9 (64.29%) AngularJS
4 6 (42.86%) .NET
4 6 (42.86%) ASP.NET
4 6 (42.86%) ASP.NET MVC
4 6 (42.86%) ASP.NET Web Forms
5 3 (21.43%) CakePHP
6 1 (7.14%) XML
6 1 (7.14%) XHTML
6 1 (7.14%) LAMP
Miscellaneous
1 3 (21.43%) User Experience
Processes & Methodologies
1 9 (64.29%) MVC
2 7 (50.00%) Web Development
2 7 (50.00%) Pay per click
3 6 (42.86%) Software Engineering
3 6 (42.86%) Digital Marketing
4 4 (28.57%) Analytics
4 4 (28.57%) Agile Software Development
5 3 (21.43%) E-Commerce
6 1 (7.14%) Online Marketing
6 1 (7.14%) Time Management
6 1 (7.14%) Project Management
6 1 (7.14%) OOP
Programming Languages
1 10 (71.43%) JavaScript
2 6 (42.86%) SQL
2 6 (42.86%) T-SQL
2 6 (42.86%) C#
3 4 (28.57%) PHP
Qualifications
1 6 (42.86%) Degree
Systems Management
1 1 (7.14%) cPanel
Vendors
1 4 (28.57%) Google
2 3 (21.43%) Zend