The table below looks at the statistics for SEO skills in IT jobs advertised for the Poole region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 19 42 23
Rank change year-on-year
+23 -19
Permanent jobs citing SEO 3 1 3
As % of all permanent IT jobs located in Poole 3.70% 0.43% 3.30%
As % of the Processes & Methodologies category 4.48% 0.53% 3.80%
Number of salaries quoted 3 1 1
Average salary £33,750 £26,000 £37,500
Average salary % change year-on-year
+29.80% -30.66%
UK excluding London average salary £32,500 £31,000 £30,000
% change year-on-year
+4.83% +3.33%
SEO
Dorset

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Poole region.

Processes & Methodologies Category
Poole
Permanent IT job ads with a match in the
Processes & Methodologies category
67 187 79
As % of all permanent IT jobs located in Poole 82.72% 81.30% 86.81%
Number of salaries quoted 59 179 69
Average salary £37,500 £40,000 £32,500
Average salary % change year-on-year
-6.25% +23.07%
90% offered a salary of more than £27,500 £30,000 £25,000
10% offered a salary of more than £43,164 £55,000 £47,500
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

SEO
Jobs Demand Trend in Poole

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Poole region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Poole

SEO
Salary Trend in Poole

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Poole region.

SEO Salary Trend in Poole

SEO
Top 29 Related IT Skills in Poole

For the 6 months to 3 July 2015, IT jobs across the Poole region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 13 (100.00%) Marketing
2 11 (84.62%) HTML
2 11 (84.62%) CSS
3 8 (61.54%) Google
3 8 (61.54%) Google Analytics
3 8 (61.54%) Analytics
4 7 (53.85%) Digital Marketing
5 6 (46.15%) Pay per click
5 6 (46.15%) Agile Software Development
5 6 (46.15%) Web Development
6 5 (38.46%) Degree
6 5 (38.46%) ASP.NET Web Forms
6 5 (38.46%) C#
6 5 (38.46%) SDLC
6 5 (38.46%) Software Engineering
6 5 (38.46%) jQuery
6 5 (38.46%) ASP.NET MVC
6 5 (38.46%) AngularJS
6 5 (38.46%) MVC
6 5 (38.46%) JavaScript
6 5 (38.46%) SQL
6 5 (38.46%) T-SQL
6 5 (38.46%) .NET
6 5 (38.46%) SQL Server
6 5 (38.46%) ASP.NET
7 2 (15.38%) MS Excel
7 2 (15.38%) Microsoft
7 2 (15.38%) MS PowerPoint
7 2 (15.38%) Analytical Skills

SEO
Top Related IT Skills in Poole by Category

For the 6 months to 3 July 2015, IT jobs across the Poole region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Applications
1 2 (15.38%) MS Excel
1 2 (15.38%) MS PowerPoint
Cloud Services
1 8 (61.54%) Google Analytics
Database & Business Intelligence
1 5 (38.46%) SQL Server
General
1 13 (100.00%) Marketing
Job Titles
1 8 (61.54%) SEO Specialist
2 5 (38.46%) Developer
2 5 (38.46%) Web Developer
Libraries, Frameworks & Software Standards
1 11 (84.62%) CSS
1 11 (84.62%) HTML
2 5 (38.46%) .NET
2 5 (38.46%) ASP.NET
2 5 (38.46%) jQuery
2 5 (38.46%) ASP.NET MVC
2 5 (38.46%) AngularJS
2 5 (38.46%) ASP.NET Web Forms
Miscellaneous
1 2 (15.38%) Analytical Skills
Processes & Methodologies
1 8 (61.54%) Analytics
2 7 (53.85%) Digital Marketing
3 6 (46.15%) Agile Software Development
3 6 (46.15%) Pay per click
3 6 (46.15%) Web Development
4 5 (38.46%) Software Engineering
4 5 (38.46%) MVC
4 5 (38.46%) SDLC
Programming Languages
1 5 (38.46%) C#
1 5 (38.46%) JavaScript
1 5 (38.46%) SQL
1 5 (38.46%) T-SQL
Qualifications
1 5 (38.46%) Degree
Vendors
1 8 (61.54%) Google
2 2 (15.38%) Microsoft