The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Poole region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Marketing
Rank 15 30 20
Rank change year-on-year
+15 -10
Permanent jobs citing Marketing 7 13 6
As % of all permanent IT jobs located in Poole 8.64% 5.65% 6.59%
As % of the General category 38.89% 23.21% 16.67%
Number of salaries quoted 7 10 4
Average salary £30,500 £35,000 £24,000
Average salary % change year-on-year
-12.85% +45.83%
UK excluding London average salary £40,000 £38,000 £36,000
% change year-on-year
+5.26% +5.55%
Marketing
Dorset

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Poole region.

General Category
Poole
Permanent IT job ads with a match in the
General category
18 56 36
As % of all permanent IT jobs located in Poole 22.22% 24.35% 39.56%
Number of salaries quoted 18 53 32
Average salary £30,000 £37,500 £32,500
Average salary % change year-on-year
-20.00% +15.38%
90% offered a salary of more than £19,750 £32,500 £25,000
10% offered a salary of more than £47,500 £65,000 £45,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing
Jobs Demand Trend in Poole

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Poole region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Poole

Marketing
Salary Trend in Poole

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Poole region.

Marketing Salary Trend in Poole

Marketing
Salary Histogram in Poole

This chart provides a salary histogram for IT jobs citing Marketing across the Poole region over the 3 months to 3 July 2015.

Marketing Salary Histogram in Poole

Marketing
Top 30 Related IT Skills in Poole

For the 6 months to 3 July 2015, IT jobs across the Poole region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 14 (63.64%) HTML
1 14 (63.64%) CSS
2 13 (59.09%) SEO
3 9 (40.91%) Digital Marketing
4 8 (36.36%) Analytics
4 8 (36.36%) Google
4 8 (36.36%) Google Analytics
5 7 (31.82%) Agile Software Development
5 7 (31.82%) SDLC
6 6 (27.27%) jQuery
6 6 (27.27%) C#
6 6 (27.27%) Software Engineering
6 6 (27.27%) Pay per click
6 6 (27.27%) Web Development
6 6 (27.27%) JavaScript
6 6 (27.27%) .NET
7 5 (22.73%) SQL Server
7 5 (22.73%) SQL
7 5 (22.73%) T-SQL
7 5 (22.73%) MS Excel
7 5 (22.73%) MVC
7 5 (22.73%) Degree
7 5 (22.73%) ASP.NET
7 5 (22.73%) AngularJS
7 5 (22.73%) ASP.NET Web Forms
7 5 (22.73%) ASP.NET MVC
8 4 (18.18%) Photoshop
8 4 (18.18%) Dreamweaver
8 4 (18.18%) Microsoft
8 4 (18.18%) Adobe

Marketing
Top Related IT Skills in Poole by Category

For the 6 months to 3 July 2015, IT jobs across the Poole region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (4.55%) MS Exchange
1 1 (4.55%) Exchange Server 2010
Applications
1 5 (22.73%) MS Excel
2 4 (18.18%) Photoshop
3 2 (9.09%) MS Office
3 2 (9.09%) MS PowerPoint
3 2 (9.09%) Adobe Creative Suite
3 2 (9.09%) Fireworks
3 2 (9.09%) Adobe Illustrator
4 1 (4.55%) InDesign
Cloud Services
1 8 (36.36%) Google Analytics
2 1 (4.55%) Microsoft Azure
2 1 (4.55%) Office 365
Database & Business Intelligence
1 5 (22.73%) SQL Server
Development Applications
1 4 (18.18%) Dreamweaver
2 1 (4.55%) Team Foundation Server
2 1 (4.55%) Visual Studio
General
1 1 (4.55%) Finance
1 1 (4.55%) Automotive
Job Titles
1 8 (36.36%) Developer
1 8 (36.36%) SEO Specialist
2 6 (27.27%) Web Developer
3 2 (9.09%) Product Manager
3 2 (9.09%) Designer
4 1 (4.55%) Digital Designer
4 1 (4.55%) Front-End Developer
4 1 (4.55%) Front-End Web Developer
4 1 (4.55%) Architect
4 1 (4.55%) Project Manager
4 1 (4.55%) Software Engineer
4 1 (4.55%) Delivery Manager
4 1 (4.55%) Microsoft Infrastructure Consultant
4 1 (4.55%) Infrastructure Consultant
4 1 (4.55%) Microsoft Consultant
4 1 (4.55%) Consultant
4 1 (4.55%) Account Manager
4 1 (4.55%) Web Designer
4 1 (4.55%) Systems Architect
Libraries, Frameworks & Software Standards
1 14 (63.64%) CSS
1 14 (63.64%) HTML
2 6 (27.27%) .NET
2 6 (27.27%) jQuery
3 5 (22.73%) ASP.NET MVC
3 5 (22.73%) ASP.NET
3 5 (22.73%) AngularJS
3 5 (22.73%) ASP.NET Web Forms
4 1 (4.55%) .NET Compact Framework
4 1 (4.55%) HTML5
4 1 (4.55%) CSS3
4 1 (4.55%) Flash
4 1 (4.55%) XHTML
4 1 (4.55%) .NET Framework
Miscellaneous
1 2 (9.09%) Analytical Skills
2 1 (4.55%) Embedded Systems
2 1 (4.55%) Mobile App
2 1 (4.55%) User Experience
Operating Systems
1 2 (9.09%) Windows
2 1 (4.55%) Windows CE
2 1 (4.55%) Windows Server 2008
Processes & Methodologies
1 13 (59.09%) SEO
2 9 (40.91%) Digital Marketing
3 8 (36.36%) Analytics
4 7 (31.82%) SDLC
4 7 (31.82%) Agile Software Development
5 6 (27.27%) Software Engineering
5 6 (27.27%) Pay per click
5 6 (27.27%) Web Development
6 5 (22.73%) MVC
7 2 (9.09%) Email Marketing
7 2 (9.09%) Statistical Analysis
7 2 (9.09%) Data Management
7 2 (9.09%) Stakeholder Management
7 2 (9.09%) System Testing
7 2 (9.09%) Data Protection
8 1 (4.55%) Product Management
8 1 (4.55%) Responsive Web Design
8 1 (4.55%) Unit Testing
8 1 (4.55%) Web Design
8 1 (4.55%) Migration
Programming Languages
1 6 (27.27%) C#
1 6 (27.27%) JavaScript
2 5 (22.73%) SQL
2 5 (22.73%) T-SQL
Qualifications
1 5 (22.73%) Degree
System Software
1 1 (4.55%) Active Directory
1 1 (4.55%) Microsoft App-V
1 1 (4.55%) Hyper-V
Vendors
1 8 (36.36%) Google
2 4 (18.18%) Microsoft
2 4 (18.18%) Adobe