The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Poole region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 28 36 18
Rank change year-on-year
+8 -18
Permanent jobs citing Marketing 10 1 1
As % of all permanent IT jobs located in Poole 5.38% 0.93% 1.10%
As % of the General category 21.28% 5.26% 2.38%
Number of salaries quoted 10 1 1
Average salary £35,000 £32,500 £50,000
Average salary % change year-on-year
+7.69% -35.00%
UK excluding London average salary £38,000 £35,000 £35,000
% change year-on-year
+8.57% -
Marketing
Dorset

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Poole region.

General Category
Poole
Permanent IT job ads with a match in the
General category
47 19 42
As % of all permanent IT jobs located in Poole 25.27% 17.76% 46.15%
Number of salaries quoted 47 17 20
Average salary £45,000 £32,500 £38,000
Average salary % change year-on-year
+38.46% -14.47%
90% offered a salary of more than £32,500 £25,000 £27,000
10% offered a salary of more than £47,500 £50,000 £50,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Poole

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Poole region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Poole

Marketing
Salary Trend in Poole

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Poole region.

Marketing Salary Trend in Poole

Marketing
Salary Histogram in Poole

This chart provides a salary histogram for IT jobs citing Marketing across the Poole region over the 3 months to 2 September 2014.

Marketing Salary Histogram in Poole

Marketing
Top 30 Related IT Skills in Poole

For the 6 months to 2 September 2014, IT jobs across the Poole region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 11 (47.83%) HTML
1 11 (47.83%) JavaScript
1 11 (47.83%) CSS
2 7 (30.43%) C#
2 7 (30.43%) Visual Studio
2 7 (30.43%) ASP.NET
2 7 (30.43%) Java
2 7 (30.43%) SQL
2 7 (30.43%) .NET
2 7 (30.43%) CMS
2 7 (30.43%) TDD
2 7 (30.43%) Content Management
2 7 (30.43%) Spring
2 7 (30.43%) Digital Marketing
2 7 (30.43%) Umbraco
2 7 (30.43%) Immediacy CMS
3 6 (26.09%) Analytics
3 6 (26.09%) J2EE
4 5 (21.74%) SQL Server
4 5 (21.74%) jQuery
4 5 (21.74%) Software Engineering
5 4 (17.39%) PKI
5 4 (17.39%) Direct Marketing
5 4 (17.39%) Hyper-V
5 4 (17.39%) Microsoft Azure
5 4 (17.39%) SCCM
5 4 (17.39%) SCOM
5 4 (17.39%) SCVMM
5 4 (17.39%) Laravel
5 4 (17.39%) Office 365

Marketing
Top Related IT Skills in Poole by Category

For the 6 months to 2 September 2014, IT jobs across the Poole region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (30.43%) CMS
1 7 (30.43%) Umbraco
1 7 (30.43%) Immediacy CMS
Applications
1 4 (17.39%) MS Excel
Cloud Services
1 4 (17.39%) Microsoft Azure
1 4 (17.39%) Office 365
Communications & Networking
1 4 (17.39%) SAN
2 1 (4.35%) Internet
Database & Business Intelligence
1 5 (21.74%) SQL Server
2 3 (13.04%) MySQL
3 2 (8.70%) Big Data
Development Applications
1 7 (30.43%) Visual Studio
General
1 1 (4.35%) Telecoms
1 1 (4.35%) Advertising
Job Titles
1 17 (73.91%) Developer
2 11 (47.83%) Web Developer
3 6 (26.09%) Java Developer
4 4 (17.39%) Senior Consultant
4 4 (17.39%) Consultant
4 4 (17.39%) Senior Java Developer
4 4 (17.39%) Senior Developer
5 1 (4.35%) Software Engineer
5 1 (4.35%) Infrastructure Consultant
5 1 (4.35%) Senior Infrastructure Consultant
5 1 (4.35%) C# Web Developer
5 1 (4.35%) C# ASP.NET Developer
5 1 (4.35%) C# .NET Developer
5 1 (4.35%) Sales Executive
5 1 (4.35%) .NET Developer
5 1 (4.35%) C# Developer
5 1 (4.35%) ASP.NET Developer
5 1 (4.35%) .NET Web Developer
Libraries, Frameworks & Software Standards
1 11 (47.83%) CSS
1 11 (47.83%) HTML
2 7 (30.43%) .NET
2 7 (30.43%) ASP.NET
2 7 (30.43%) Spring
3 6 (26.09%) J2EE
4 5 (21.74%) jQuery
5 4 (17.39%) Laravel
5 4 (17.39%) AngularJS
Miscellaneous
1 4 (17.39%) PKI
Operating Systems
1 1 (4.35%) Linux
Processes & Methodologies
1 7 (30.43%) TDD
1 7 (30.43%) Content Management
1 7 (30.43%) Digital Marketing
2 6 (26.09%) Analytics
3 5 (21.74%) Software Engineering
4 4 (17.39%) Direct Marketing
4 4 (17.39%) Mentoring
5 1 (4.35%) B2B
5 1 (4.35%) DevOps
Programming Languages
1 11 (47.83%) JavaScript
2 7 (30.43%) C#
2 7 (30.43%) Java
2 7 (30.43%) SQL
3 4 (17.39%) PHP
System Software
1 4 (17.39%) Active Directory
1 4 (17.39%) Hyper-V
Systems Management
1 4 (17.39%) SCCM
1 4 (17.39%) SCOM
1 4 (17.39%) SCVMM
1 4 (17.39%) SCOrch
1 4 (17.39%) Forefront Identity Manager
2 1 (4.35%) Puppet
2 1 (4.35%) Opscode Chef
Vendors
1 4 (17.39%) Microsoft