The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Poole region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 2 35 14
Rank change year-on-year
+33 -21
Permanent jobs citing Marketing 46 15 15
As % of all permanent IT jobs located in Poole 27.71% 8.38% 12.71%
As % of the General category 54.76% 57.69% 38.46%
Number of salaries quoted 36 14 15
Average salary £42,500 £32,000 £27,500
Average salary % change year-on-year
+32.81% +16.36%
UK excluding London average salary £40,000 £37,500 £38,000
% change year-on-year
+6.66% -1.31%
Marketing
Dorset

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Poole region.

General Category
Poole
Permanent IT job ads with a match in the
General category
84 26 39
As % of all permanent IT jobs located in Poole 50.60% 14.53% 33.05%
Number of salaries quoted 73 24 38
Average salary £40,000 £35,000 £27,500
Average salary % change year-on-year
+14.28% +27.27%
90% offered a salary of more than £33,000 £31,000 £25,300
10% offered a salary of more than £57,500 £52,500 £64,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend in Poole

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Poole region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Poole

Marketing
Salary Trend in Poole

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Poole region.

Marketing Salary Trend in Poole

Marketing
Salary Histogram in Poole

This chart provides a salary histogram for IT jobs citing Marketing across the Poole region over the 3 months to 14 February 2016.

Marketing Salary Histogram in Poole

Marketing
Top 30 Related IT Skills in Poole

For the 6 months to 14 February 2016, IT jobs across the Poole region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 43 (69.35%) Digital Marketing
2 26 (41.94%) HTML
2 26 (41.94%) CSS
3 24 (38.71%) Apple
3 24 (38.71%) HTML5
3 24 (38.71%) Degree
4 23 (37.10%) Analytics
5 22 (35.48%) Responsive Web Design
5 22 (35.48%) Graphic Design
5 22 (35.48%) Adobe Illustrator
5 22 (35.48%) Photoshop
6 20 (32.26%) Typography
6 20 (32.26%) InDesign
6 20 (32.26%) Adobe Premiere
6 20 (32.26%) Adobe
6 20 (32.26%) Video Editing
6 20 (32.26%) Adobe After Effects
6 20 (32.26%) Final Cut Pro
6 20 (32.26%) CSS3
7 15 (24.19%) SEO
8 12 (19.35%) Strategic Planning
8 12 (19.35%) Stakeholder Management
8 12 (19.35%) SMS
8 12 (19.35%) Campaign Management
8 12 (19.35%) Coaching
8 12 (19.35%) Brand Awareness
9 11 (17.74%) Analytical Skills
9 11 (17.74%) MS Excel
9 11 (17.74%) MS PowerPoint
9 11 (17.74%) Google

Marketing
Top Related IT Skills in Poole by Category

For the 6 months to 14 February 2016, IT jobs across the Poole region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Applications
1 22 (35.48%) Adobe Illustrator
1 22 (35.48%) Photoshop
2 20 (32.26%) Adobe After Effects
2 20 (32.26%) Adobe Premiere
2 20 (32.26%) Final Cut Pro
2 20 (32.26%) InDesign
3 11 (17.74%) MS Excel
3 11 (17.74%) MS PowerPoint
Cloud Services
1 11 (17.74%) Google Analytics
Communications & Networking
1 12 (19.35%) SMS
Database & Business Intelligence
1 4 (6.45%) OLTP
Development Applications
1 2 (3.23%) Axure RP
General
1 12 (19.35%) Brand Awareness
2 4 (6.45%) Electronics
2 4 (6.45%) Manufacturing
3 2 (3.23%) Advertising
Job Titles
1 21 (33.87%) Head of Digital
2 13 (20.97%) Designer
2 13 (20.97%) Digital Designer
2 13 (20.97%) Graphic Designer
2 13 (20.97%) Print Designer
2 13 (20.97%) Web Designer
3 12 (19.35%) Head of Digital Marketing
3 12 (19.35%) Head of Marketing
4 11 (17.74%) SEO Manager
4 11 (17.74%) SEO Specialist
5 9 (14.52%) Development Manager
5 9 (14.52%) Head of Design
5 9 (14.52%) Product Development Manager
5 9 (14.52%) Product Manager
6 4 (6.45%) Developer
6 4 (6.45%) Electronics Engineer
6 4 (6.45%) Senior Electronics Engineer
7 3 (4.84%) Design Engineer
7 3 (4.84%) Senior Design Engineer
7 3 (4.84%) Web Developer
Libraries, Frameworks & Software Standards
1 26 (41.94%) CSS
1 26 (41.94%) HTML
2 24 (38.71%) HTML5
3 20 (32.26%) CSS3
4 4 (6.45%) .NET
4 4 (6.45%) AngularJS
4 4 (6.45%) Laravel
4 4 (6.45%) XHTML
Miscellaneous
1 22 (35.48%) Graphic Design
2 20 (32.26%) Video Editing
3 11 (17.74%) Analytical Skills
4 6 (9.68%) User Experience
5 2 (3.23%) Mobile App
Operating Systems
1 6 (9.68%) Android
1 6 (9.68%) Windows
2 4 (6.45%) Windows Mobile
3 2 (3.23%) Apple iOS
Processes & Methodologies
1 43 (69.35%) Digital Marketing
2 23 (37.10%) Analytics
3 22 (35.48%) Responsive Web Design
4 20 (32.26%) Typography
5 15 (24.19%) SEO
6 12 (19.35%) Campaign Management
6 12 (19.35%) Coaching
6 12 (19.35%) Stakeholder Management
6 12 (19.35%) Strategic Planning
7 9 (14.52%) ERP
7 9 (14.52%) People Management
7 9 (14.52%) Product Management
7 9 (14.52%) SDLC
8 4 (6.45%) CAD
8 4 (6.45%) E-Commerce
8 4 (6.45%) Email Marketing
8 4 (6.45%) Facilities Management
8 4 (6.45%) Mobile Development
9 2 (3.23%) Agile Software Development
9 2 (3.23%) Information Architecture
Programming Languages
1 6 (9.68%) JavaScript
2 4 (6.45%) Apple Swift
2 4 (6.45%) C
2 4 (6.45%) C#
2 4 (6.45%) Java
2 4 (6.45%) Objective-C
2 4 (6.45%) PHP
2 4 (6.45%) SQL
2 4 (6.45%) T-SQL
2 4 (6.45%) VB
2 4 (6.45%) XAML
Qualifications
1 24 (38.71%) Degree
Vendors
1 24 (38.71%) Apple
2 20 (32.26%) Adobe
3 11 (17.74%) Google
3 11 (17.74%) Microsoft
4 3 (4.84%) EMC
Poole, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £35000 - £50000 per annum + benefits
Posted: 2 days ago
Poole, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £25000 - £40000 per annum + Benefits
Posted: 2 days ago
Poole, Dorset
HAYS INFORMATION TECHNOLOGY
Salary: £25000 - £32000 per annum + Package
Posted: 3 days ago
Poole
Recruitment Genius Ltd
Salary: £24000 - £30000 per annum
Posted: 11 days ago
Poole
Spectrum IT
Salary: £60000 - £65000 per annum + Benefits & Relocation
Posted: 20 days ago
Poole
Hays Specialist Recruitment Ltd
Salary: £40000 - £50000 per annum + 10% Bonus
Posted: 27 days ago
Poole
Spectrum IT
Salary: Negotiable
Posted: 27 days ago