The table below looks at the statistics for SEO skills in IT jobs advertised for the Dorset region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 30 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 71 69 70
Rank change year-on-year
-2 +1
Permanent jobs citing SEO 7 19 17
As % of all permanent IT jobs located in Dorset 1.07% 2.11% 2.23%
As % of the Processes & Methodologies category 1.24% 2.61% 2.64%
Number of salaries quoted 4 16 13
Average salary £36,875 £28,500 £32,500
Average salary % change year-on-year
+29.38% -12.30%
90% offered a salary of more than £31,125 £28,500 £25,000
10% offered a salary of more than £43,500 £36,250 £37,500
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Dorset region.

Processes & Methodologies Category
Dorset
Permanent IT job ads with a match in the
Processes & Methodologies category
566 729 643
As % of all permanent IT jobs located in Dorset 86.28% 80.91% 84.49%
Number of salaries quoted 423 575 517
Average salary £38,500 £40,000 £38,000
Average salary % change year-on-year
-3.75% +5.26%
90% offered a salary of more than £26,500 £28,500 £26,000
10% offered a salary of more than £55,648 £53,250 £55,000
UK excluding London average salary £44,500 £42,500 £40,699
% change year-on-year
+4.70% +4.42%

SEO
Jobs Demand Trend in Dorset

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Dorset region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Dorset

SEO
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Dorset region.

SEO Salary Trend in Dorset

SEO
Salary Histogram in Dorset

This chart provides a salary histogram for IT jobs citing SEO across the Dorset region over the 3 months to 30 July 2015.

SEO Salary Histogram in Dorset

SEO
Job Locations in Dorset

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Dorset region over the 3 months to 30 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Poole +18 3 £33,750 +29.80%
Bournemouth -11 1 £45,000 +57.89%
SEO
South West

SEO
Top 30 Related IT Skills in Dorset

For the 6 months to 30 July 2015, IT jobs across the Dorset region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 17 (94.44%) Marketing
2 12 (66.67%) HTML
3 10 (55.56%) Google Analytics
3 10 (55.56%) Google
3 10 (55.56%) Analytics
4 7 (38.89%) Social Media
4 7 (38.89%) CSS
5 6 (33.33%) E-Commerce
5 6 (33.33%) Digital Marketing
5 6 (33.33%) Web Development
6 5 (27.78%) Pay per click
6 5 (27.78%) JavaScript
6 5 (27.78%) Online Marketing
7 4 (22.22%) Marketing Strategy
7 4 (22.22%) Analytical Skills
7 4 (22.22%) Photoshop
7 4 (22.22%) Agile Software Development
8 3 (16.67%) Web Design
8 3 (16.67%) WordPress
8 3 (16.67%) MS Excel
9 2 (11.11%) B2C
9 2 (11.11%) Microsoft
9 2 (11.11%) .NET
9 2 (11.11%) jQuery
9 2 (11.11%) MS PowerPoint
10 1 (5.56%) Digital Content Management
10 1 (5.56%) SDLC
10 1 (5.56%) ASP.NET Web Forms
10 1 (5.56%) User Experience
10 1 (5.56%) AngularJS

SEO
Top Related IT Skills in Dorset by Category

For the 6 months to 30 July 2015, IT jobs across the Dorset region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (16.67%) WordPress
2 1 (5.56%) CMS
Applications
1 4 (22.22%) Photoshop
2 3 (16.67%) MS Excel
3 2 (11.11%) MS PowerPoint
4 1 (5.56%) MS Office
Cloud Services
1 10 (55.56%) Google Analytics
Database & Business Intelligence
1 1 (5.56%) SQL Server
Development Applications
1 1 (5.56%) Dreamweaver
General
1 17 (94.44%) Marketing
2 1 (5.56%) Finance
Job Titles
1 5 (27.78%) SEO Specialist
2 4 (22.22%) SEO Executive
3 3 (16.67%) Designer
3 3 (16.67%) Web Designer
4 2 (11.11%) Web Editor
4 2 (11.11%) Web Content Editor
4 2 (11.11%) Content Editor
4 2 (11.11%) Developer
5 1 (5.56%) Web Developer
5 1 (5.56%) Account Manager
5 1 (5.56%) Senior Manager
5 1 (5.56%) .NET Developer
5 1 (5.56%) Senior Account Manager
5 1 (5.56%) Content Manager
5 1 (5.56%) PPC Manager
5 1 (5.56%) PPC Analyst
5 1 (5.56%) PPC Executive
5 1 (5.56%) PPC Specialist
Libraries, Frameworks & Software Standards
1 12 (66.67%) HTML
2 7 (38.89%) CSS
3 2 (11.11%) jQuery
3 2 (11.11%) .NET
4 1 (5.56%) ASP.NET
4 1 (5.56%) ASP.NET MVC
4 1 (5.56%) HTML5
4 1 (5.56%) AngularJS
4 1 (5.56%) ASP.NET Web Forms
Miscellaneous
1 7 (38.89%) Social Media
2 4 (22.22%) Analytical Skills
3 1 (5.56%) Copywriting
3 1 (5.56%) User Experience
Processes & Methodologies
1 10 (55.56%) Analytics
2 6 (33.33%) E-Commerce
2 6 (33.33%) Web Development
2 6 (33.33%) Digital Marketing
3 5 (27.78%) Online Marketing
3 5 (27.78%) Pay per click
4 4 (22.22%) Agile Software Development
4 4 (22.22%) Marketing Strategy
5 3 (16.67%) Web Design
6 2 (11.11%) B2C
7 1 (5.56%) Project Management
7 1 (5.56%) MVC
7 1 (5.56%) Scrum
7 1 (5.56%) B2B
7 1 (5.56%) OO
7 1 (5.56%) CRM
7 1 (5.56%) Software Engineering
7 1 (5.56%) Digital Content Management
7 1 (5.56%) SDLC
Programming Languages
1 5 (27.78%) JavaScript
2 1 (5.56%) SQL
2 1 (5.56%) T-SQL
2 1 (5.56%) C#
Qualifications
1 1 (5.56%) Degree
Vendors
1 10 (55.56%) Google
2 2 (11.11%) Microsoft
3 1 (5.56%) Sitecore