The table below looks at the statistics for SEO skills in IT jobs advertised for the Dorset region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 12 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
12 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 67 49 65
Rank change year-on-year
-18 +16
Permanent jobs citing SEO 17 31 2
As % of all permanent IT jobs located in Dorset 2.14% 4.23% 0.36%
As % of the Processes & Methodologies category 2.76% 4.94% 0.46%
Number of salaries quoted 16 31 2
Average salary £31,250 £34,000 £22,000
Average salary % change year-on-year
-8.08% +54.54%
UK excluding London average salary £30,000 £31,000 £31,000
% change year-on-year
-3.22% -
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Dorset region.

Processes & Methodologies Category
Dorset
Permanent IT job ads with a match in the
Processes & Methodologies category
617 628 432
As % of all permanent IT jobs located in Dorset 77.71% 85.68% 77.84%
Number of salaries quoted 478 523 316
Average salary £40,000 £35,000 £39,750
Average salary % change year-on-year
+14.28% -11.94%
90% offered a salary of more than £26,700 £27,500 £26,000
10% offered a salary of more than £57,500 £52,500 £50,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Dorset

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Dorset region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Dorset

SEO
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Dorset region.

SEO Salary Trend in Dorset

SEO
Salary Histogram in Dorset

This chart provides a salary histogram for IT jobs citing SEO across the Dorset region over the 3 months to 12 September 2014.

SEO Salary Histogram in Dorset

SEO
Job Locations in Dorset

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Dorset region over the 3 months to 12 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -11 14 £30,000 -7.69%
SEO
South West

SEO
Top 30 Related IT Skills in Dorset

For the 6 months to 12 September 2014, IT jobs across the Dorset region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 28 (93.33%) HTML
2 24 (80.00%) CSS
3 22 (73.33%) JavaScript
4 19 (63.33%) Marketing
5 15 (50.00%) E-Commerce
5 15 (50.00%) XHTML
6 14 (46.67%) User Experience
7 13 (43.33%) jQuery
8 12 (40.00%) Magento
8 12 (40.00%) Drupal
9 11 (36.67%) JSON
9 11 (36.67%) CMS
9 11 (36.67%) ASP.NET
9 11 (36.67%) .NET
9 11 (36.67%) SQL Server
10 10 (33.33%) Web Development
11 8 (26.67%) Digital Marketing
11 8 (26.67%) MVC
11 8 (26.67%) Analytics
12 7 (23.33%) Google
12 7 (23.33%) Google Analytics
12 7 (23.33%) SQL
13 6 (20.00%) VB.NET
13 6 (20.00%) XML
13 6 (20.00%) HTML5
13 6 (20.00%) Ajax
13 6 (20.00%) Software Engineering
13 6 (20.00%) Facebook
13 6 (20.00%) Twitter
14 5 (16.67%) WebSockets

SEO
Top Related IT Skills in Dorset by Category

For the 6 months to 12 September 2014, IT jobs across the Dorset region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 12 (40.00%) Drupal
2 11 (36.67%) CMS
3 5 (16.67%) IIS
4 3 (10.00%) WordPress
5 1 (3.33%) Joomla!
Business Applications
1 12 (40.00%) Magento
2 7 (23.33%) Google Analytics
3 5 (16.67%) Dynamics CRM
Cloud Services
1 5 (16.67%) Amazon AWS
Database & Business Intelligence
1 11 (36.67%) SQL Server
2 4 (13.33%) MySQL
General
1 19 (63.33%) Marketing
2 1 (3.33%) Telecoms
2 1 (3.33%) Finance
2 1 (3.33%) Banking
2 1 (3.33%) Retail
Job Titles
1 15 (50.00%) Developer
2 11 (36.67%) Web Developer
2 11 (36.67%) Front-End Developer
3 9 (30.00%) Front-End Web Developer
4 5 (16.67%) Architect
4 5 (16.67%) Digital Architect
5 2 (6.67%) Web Programmer
5 2 (6.67%) Senior Developer
5 2 (6.67%) Programmer
6 1 (3.33%) Website Manager
6 1 (3.33%) .NET Developer
6 1 (3.33%) VB.NET Developer
6 1 (3.33%) ASP.NET Developer
6 1 (3.33%) Marketing Manager
6 1 (3.33%) VB.NET/ASP.NET Developer
6 1 (3.33%) Digital Marketing Manager
6 1 (3.33%) Marketing Executive
6 1 (3.33%) Marketing Assistant
6 1 (3.33%) Digital Marketing Executive
6 1 (3.33%) Senior Front-End Developer
Libraries, Frameworks & Software Standards
1 28 (93.33%) HTML
2 24 (80.00%) CSS
3 15 (50.00%) XHTML
4 13 (43.33%) jQuery
5 11 (36.67%) JSON
5 11 (36.67%) .NET
5 11 (36.67%) ASP.NET
6 6 (20.00%) Ajax
6 6 (20.00%) HTML5
6 6 (20.00%) XML
7 5 (16.67%) WebSockets
7 5 (16.67%) REST
7 5 (16.67%) ASP.NET MVC
7 5 (16.67%) .NET Framework
7 5 (16.67%) JMS
7 5 (16.67%) Middleware
7 5 (16.67%) SOAP
7 5 (16.67%) Web Services
8 4 (13.33%) CakePHP
9 1 (3.33%) CSS3
Miscellaneous
1 14 (46.67%) User Experience
2 5 (16.67%) Mobile App
3 2 (6.67%) Social Media
4 1 (3.33%) Copywriting
Operating Systems
1 5 (16.67%) Android
1 5 (16.67%) Apple iOS
Processes & Methodologies
1 15 (50.00%) E-Commerce
2 10 (33.33%) Web Development
3 8 (26.67%) Digital Marketing
3 8 (26.67%) Analytics
3 8 (26.67%) MVC
4 6 (20.00%) Software Engineering
5 5 (16.67%) SOA
5 5 (16.67%) Business Intelligence
5 5 (16.67%) B2B
5 5 (16.67%) CRM
5 5 (16.67%) Pay per click
6 2 (6.67%) Email Marketing
6 2 (6.67%) Online Marketing
7 1 (3.33%) Coaching
7 1 (3.33%) B2C
7 1 (3.33%) Web Analytics
7 1 (3.33%) Information Security
7 1 (3.33%) Content Management
Programming Languages
1 22 (73.33%) JavaScript
2 7 (23.33%) SQL
3 6 (20.00%) VB.NET
4 4 (13.33%) PHP
Vendors
1 7 (23.33%) Google
2 6 (20.00%) Facebook
2 6 (20.00%) Twitter
3 5 (16.67%) TIBCO
4 4 (13.33%) Zend
4 4 (13.33%) Sitecore