The table below looks at the statistics for SEO skills in IT jobs advertised for the Dorset region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 70 55 74
Rank change year-on-year
-15 +19
Permanent jobs citing SEO 16 16 6
As % of all permanent IT jobs located in Dorset 2.37% 2.41% 0.87%
As % of the Processes & Methodologies category 3.08% 2.86% 1.08%
Number of salaries quoted 14 8 6
Average salary £25,000 £32,500 £24,000
Average salary % change year-on-year
-23.07% +35.41%
90% offered a salary of more than £21,000 £26,900 £23,250
10% offered a salary of more than £30,800 £35,000 £42,250
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Dorset region.

Processes & Methodologies Category
Dorset
Permanent IT job ads with a match in the
Processes & Methodologies category
520 560 556
As % of all permanent IT jobs located in Dorset 77.04% 84.21% 80.35%
Number of salaries quoted 428 478 478
Average salary £37,500 £37,500 £37,500
90% offered a salary of more than £27,500 £30,000 £26,000
10% offered a salary of more than £60,000 £52,500 £52,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Dorset

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Dorset region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Dorset

SEO
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Dorset region.

SEO Salary Trend in Dorset

SEO
Job Locations in Dorset

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Dorset region over the 3 months to 18 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -6 7 £27,500 -15.38% 1
Poole -4 6 £23,000 -9.80% 1
Wimborne - 4 £22,500 - 1
Weymouth - 1 £25,000 -
SEO
South West

SEO
Top 30 Related IT Skills in Dorset

For the 6 months to 18 December 2014, IT jobs across the Dorset region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 28 (84.85%) HTML
2 27 (81.82%) CSS
3 21 (63.64%) JavaScript
4 15 (45.45%) Marketing
5 14 (42.42%) CMS
6 13 (39.39%) E-Commerce
6 13 (39.39%) User Experience
7 11 (33.33%) XHTML
7 11 (33.33%) Web Development
8 10 (30.30%) Drupal
8 10 (30.30%) jQuery
9 9 (27.27%) Magento
9 9 (27.27%) Analytics
10 8 (24.24%) Digital Marketing
10 8 (24.24%) ASP.NET
10 8 (24.24%) PHP
10 8 (24.24%) SQL
10 8 (24.24%) .NET
10 8 (24.24%) XML
10 8 (24.24%) SQL Server
10 8 (24.24%) Google
10 8 (24.24%) Pay per click
10 8 (24.24%) Google Analytics
11 7 (21.21%) Ajax
11 7 (21.21%) Software Engineering
12 6 (18.18%) JSON
12 6 (18.18%) VB.NET
12 6 (18.18%) Online Marketing
13 5 (15.15%) AngularJS
13 5 (15.15%) WordPress

SEO
Top Related IT Skills in Dorset by Category

For the 6 months to 18 December 2014, IT jobs across the Dorset region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 14 (42.42%) CMS
2 10 (30.30%) Drupal
3 5 (15.15%) WordPress
4 4 (12.12%) Joomla!
5 3 (9.09%) Moodle
Applications
1 3 (9.09%) Adobe Creative Suite
2 2 (6.06%) MS Project
2 2 (6.06%) MS Office
2 2 (6.06%) MS PowerPoint
3 1 (3.03%) Photoshop
Business Applications
1 9 (27.27%) Magento
2 8 (24.24%) Google Analytics
Cloud Services
1 3 (9.09%) SaaS
Communications & Networking
1 2 (6.06%) FTP
Database & Business Intelligence
1 8 (24.24%) SQL Server
2 5 (15.15%) MySQL
Development Applications
1 3 (9.09%) Dreamweaver
1 3 (9.09%) Subversion
1 3 (9.09%) Git (software)
General
1 15 (45.45%) Marketing
2 1 (3.03%) Telecoms
2 1 (3.03%) Finance
2 1 (3.03%) Banking
2 1 (3.03%) Retail
Job Titles
1 17 (51.52%) Developer
2 10 (30.30%) Web Developer
3 9 (27.27%) Front-End Developer
4 4 (12.12%) Marketing Executive
4 4 (12.12%) Front-End Web Developer
4 4 (12.12%) Digital Marketing Executive
5 3 (9.09%) Designer
5 3 (9.09%) Junior
5 3 (9.09%) Junior Developer
5 3 (9.09%) Junior Web Developer
6 2 (6.06%) Project Manager
6 2 (6.06%) Senior Developer
6 2 (6.06%) PPC Manager
6 2 (6.06%) PPC Analyst
6 2 (6.06%) PPC Executive
6 2 (6.06%) Digital Project Manager
6 2 (6.06%) SEO Specialist
6 2 (6.06%) PPC Specialist
7 1 (3.03%) VB.NET/ASP.NET Developer
7 1 (3.03%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 28 (84.85%) HTML
2 27 (81.82%) CSS
3 11 (33.33%) XHTML
4 10 (30.30%) jQuery
5 8 (24.24%) XML
5 8 (24.24%) .NET
5 8 (24.24%) ASP.NET
6 7 (21.21%) Ajax
7 6 (18.18%) JSON
8 5 (15.15%) Web Services
8 5 (15.15%) AngularJS
9 4 (12.12%) HTML5
10 3 (9.09%) Twitter Bootstrap
10 3 (9.09%) Sass
10 3 (9.09%) CakePHP
11 2 (6.06%) ASP.NET Web Forms
11 2 (6.06%) ASP.NET MVC
12 1 (3.03%) CSS3
12 1 (3.03%) LAMP
Miscellaneous
1 13 (39.39%) User Experience
2 2 (6.06%) Social Media
3 1 (3.03%) Analytical Skills
3 1 (3.03%) Web 2.0
3 1 (3.03%) Copywriting
Processes & Methodologies
1 13 (39.39%) E-Commerce
2 11 (33.33%) Web Development
3 9 (27.27%) Analytics
4 8 (24.24%) Pay per click
4 8 (24.24%) Digital Marketing
5 7 (21.21%) Software Engineering
6 6 (18.18%) Online Marketing
7 5 (15.15%) MVC
8 4 (12.12%) B2C
9 3 (9.09%) Project Management
9 3 (9.09%) Agile Software Development
10 2 (6.06%) Content Management
10 2 (6.06%) Email Marketing
10 2 (6.06%) Web Application Development
11 1 (3.03%) Coaching
11 1 (3.03%) OOP
11 1 (3.03%) Continuous Improvement
11 1 (3.03%) Time Management
11 1 (3.03%) Web Analytics
11 1 (3.03%) Scrum
Programming Languages
1 21 (63.64%) JavaScript
2 8 (24.24%) PHP
2 8 (24.24%) SQL
3 6 (18.18%) VB.NET
4 2 (6.06%) C#
4 2 (6.06%) T-SQL
Qualifications
1 2 (6.06%) Degree
Systems Management
1 1 (3.03%) cPanel
Vendors
1 8 (24.24%) Google
2 4 (12.12%) Facebook
2 4 (12.12%) Twitter
3 3 (9.09%) Zend
3 3 (9.09%) Adobe
4 2 (6.06%) Microsoft
Dorset
Searchability
Salary: £27000 - £35000 per annum + Benefits
Posted: Yesterday
Poole
Hays IT - Uk Posting account
Salary: £25000.00 - £40000.00 per annum + Generous Benefits
Posted: 13 days ago
Wimborne
Spectrum IT
Salary: £20000 - £25000 per annum + Benefits
Posted: 21 days ago
Bournemouth
Hays IT - Uk Posting account
Salary: £25000 - £30000.00 per annum + Generous Benefits
Posted: 27 days ago