The table below looks at the statistics for SEO skills in IT jobs advertised for the Dorset region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 71 64 52
Rank change year-on-year
-7 -12
Permanent jobs citing SEO 12 21 31
As % of all permanent IT jobs located in Dorset 1.69% 2.48% 4.17%
As % of the Processes & Methodologies category 2.00% 3.09% 4.80%
Number of salaries quoted 8 19 31
Average salary £45,000 £30,000 £34,000
Average salary % change year-on-year
+50.00% -11.76%
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Dorset region.

Processes & Methodologies Category
Dorset
Permanent IT job ads with a match in the
Processes & Methodologies category
599 679 646
As % of all permanent IT jobs located in Dorset 84.13% 80.07% 86.94%
Number of salaries quoted 455 535 533
Average salary £39,000 £40,000 £37,500
Average salary % change year-on-year
-2.50% +6.66%
90% offered a salary of more than £27,000 £27,500 £27,500
10% offered a salary of more than £55,000 £50,000 £55,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend in Dorset

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Dorset region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Dorset

SEO
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Dorset region.

SEO Salary Trend in Dorset

SEO
Job Locations in Dorset

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Dorset region over the 3 months to 31 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -10 9 £45,000 +53.84%
SEO
South West

SEO
Top 30 Related IT Skills in Dorset

For the 6 months to 31 August 2015, IT jobs across the Dorset region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 20 (100.00%) Marketing
2 15 (75.00%) HTML
3 9 (45.00%) Agile Software Development
3 9 (45.00%) HTML5
4 8 (40.00%) jQuery
4 8 (40.00%) Sitecore
4 8 (40.00%) Scrum
4 8 (40.00%) Finance
4 8 (40.00%) .NET
4 8 (40.00%) OO
5 5 (25.00%) Photoshop
5 5 (25.00%) Google
5 5 (25.00%) Google Analytics
5 5 (25.00%) Digital Marketing
5 5 (25.00%) Analytics
5 5 (25.00%) Online Marketing
6 4 (20.00%) Analytical Skills
6 4 (20.00%) Social Media
6 4 (20.00%) WordPress
6 4 (20.00%) Web Development
7 3 (15.00%) Pay per click
7 3 (15.00%) Web Design
7 3 (15.00%) MS Excel
7 3 (15.00%) E-Commerce
7 3 (15.00%) CSS
8 2 (10.00%) CMS
8 2 (10.00%) B2C
8 2 (10.00%) Microsoft
8 2 (10.00%) JavaScript
8 2 (10.00%) MS PowerPoint

SEO
Top Related IT Skills in Dorset by Category

For the 6 months to 31 August 2015, IT jobs across the Dorset region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (20.00%) WordPress
2 2 (10.00%) CMS
Applications
1 5 (25.00%) Photoshop
2 3 (15.00%) MS Excel
3 2 (10.00%) MS PowerPoint
4 1 (5.00%) MS Office
Cloud Services
1 5 (25.00%) Google Analytics
Development Applications
1 1 (5.00%) Dreamweaver
1 1 (5.00%) Axure RP
General
1 20 (100.00%) Marketing
2 8 (40.00%) Finance
3 1 (5.00%) Advertising
Job Titles
1 9 (45.00%) Developer
2 8 (40.00%) .NET Developer
3 3 (15.00%) Web Designer
3 3 (15.00%) SEO Specialist
3 3 (15.00%) Designer
4 2 (10.00%) Web Editor
4 2 (10.00%) Web Content Editor
4 2 (10.00%) Content Editor
5 1 (5.00%) Account Manager
5 1 (5.00%) Senior Manager
5 1 (5.00%) Senior Account Manager
5 1 (5.00%) Content Manager
5 1 (5.00%) SEO Executive
5 1 (5.00%) Front-End Developer
Libraries, Frameworks & Software Standards
1 15 (75.00%) HTML
2 9 (45.00%) HTML5
3 8 (40.00%) .NET
3 8 (40.00%) jQuery
4 3 (15.00%) CSS
5 1 (5.00%) CSS3
Miscellaneous
1 4 (20.00%) Social Media
1 4 (20.00%) Analytical Skills
2 1 (5.00%) Copywriting
2 1 (5.00%) User Experience
Processes & Methodologies
1 9 (45.00%) Agile Software Development
2 8 (40.00%) OO
2 8 (40.00%) Scrum
3 5 (25.00%) Digital Marketing
3 5 (25.00%) Online Marketing
3 5 (25.00%) Analytics
4 4 (20.00%) Web Development
5 3 (15.00%) Pay per click
5 3 (15.00%) Web Design
5 3 (15.00%) E-Commerce
6 2 (10.00%) B2C
7 1 (5.00%) Project Management
7 1 (5.00%) B2B
7 1 (5.00%) CRM
7 1 (5.00%) Content Management
7 1 (5.00%) Digital Content Management
7 1 (5.00%) Marketing Strategy
Programming Languages
1 2 (10.00%) JavaScript
Vendors
1 8 (40.00%) Sitecore
2 5 (25.00%) Google
3 2 (10.00%) Microsoft