The table below looks at the statistics for SEO skills in IT jobs advertised for the Dorset region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 29 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 62 78 69
Rank change year-on-year
+16 -9
Permanent jobs citing SEO 8 6 20
As % of all permanent IT jobs located in Dorset 1.37% 0.92% 2.21%
As % of the Processes & Methodologies category 1.59% 1.06% 2.59%
Number of salaries quoted 8 3 16
Median salary £42,500 £33,750 £28,500
Median salary % change year-on-year
+25.92% +18.42%
UK excluding London median salary £31,500 £32,500 £30,000
% change year-on-year
-3.07% +8.33%
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Dorset region.

Processes & Methodologies Category
Dorset
Permanent IT job ads with a match in the
Processes & Methodologies category
504 567 771
As % of all permanent IT jobs located in Dorset 86.30% 87.37% 85.29%
Number of salaries quoted 434 422 614
Median salary £37,500 £37,500 £40,000
Median salary % change year-on-year
- -6.25%
90% offered a salary of more than £27,250 £25,000 £28,500
10% offered a salary of more than £57,500 £55,000 £55,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Dorset

The demand trend of job ads across the Dorset region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Dorset

SEO
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Dorset region.

SEO Salary Trend in Dorset

SEO
Salary Histogram in Dorset

This chart provides a salary histogram for IT jobs citing SEO across the Dorset region over the 3 months to 29 July 2016.

SEO Salary Histogram in Dorset

SEO
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Dorset region over the 3 months to 29 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Poole -9 7 £42,500 +25.92%
Bournemouth - 1 £26,000 -
SEO
South West

SEO
Top 30 Related IT Skills in Dorset

For the 6 months to 29 July 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Dorset region with a requirement for SEO.

1 15 (88.24%) Marketing
2 14 (82.35%) Google
3 13 (76.47%) Google Analytics
3 13 (76.47%) Digital Marketing
3 13 (76.47%) Analytics
3 13 (76.47%) Analytical Skills
4 10 (58.82%) MS PowerPoint
4 10 (58.82%) MS Excel
4 10 (58.82%) Microsoft
5 4 (23.53%) Social Media
6 3 (17.65%) Finance
6 3 (17.65%) HTML
6 3 (17.65%) HTML5
6 3 (17.65%) jQuery
7 2 (11.76%) Banking
7 2 (11.76%) Web Development
7 2 (11.76%) Graphic Design
7 2 (11.76%) JavaScript
7 2 (11.76%) PHP
7 2 (11.76%) MySQL
7 2 (11.76%) Photoshop
7 2 (11.76%) CSS
7 2 (11.76%) Advertising
7 2 (11.76%) Telecoms
7 2 (11.76%) CSS3
8 1 (5.88%) Marketing Automation
8 1 (5.88%) Marketing Strategy
8 1 (5.88%) Social Media Marketing
8 1 (5.88%) Facebook
8 1 (5.88%) Twitter

SEO
Top Related IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 10 (58.82%) MS Excel
1 10 (58.82%) MS PowerPoint
2 2 (11.76%) Photoshop
Business Applications
1 1 (5.88%) WebTrends
Cloud Services
1 13 (76.47%) Google Analytics
Database & Business Intelligence
1 2 (11.76%) MySQL
General
1 15 (88.24%) Marketing
2 3 (17.65%) Finance
3 2 (11.76%) Advertising
3 2 (11.76%) Banking
3 2 (11.76%) Telecoms
Job Titles
1 10 (58.82%) SEO Manager
1 10 (58.82%) SEO Specialist
2 3 (17.65%) Developer
3 2 (11.76%) Head of Digital
3 2 (11.76%) Web Developer
4 1 (5.88%) .NET Developer
4 1 (5.88%) Digital Marketing Manager
4 1 (5.88%) Marketing Manager
4 1 (5.88%) Social Media Manager
Libraries, Frameworks & Software Standards
1 3 (17.65%) HTML
1 3 (17.65%) HTML5
1 3 (17.65%) jQuery
2 2 (11.76%) CSS
2 2 (11.76%) CSS3
3 1 (5.88%) .NET
3 1 (5.88%) AngularJS
3 1 (5.88%) Pyjs
Miscellaneous
1 13 (76.47%) Analytical Skills
2 4 (23.53%) Social Media
3 2 (11.76%) Graphic Design
Processes & Methodologies
1 13 (76.47%) Analytics
1 13 (76.47%) Digital Marketing
2 2 (11.76%) Web Development
3 1 (5.88%) Agile Software Development
3 1 (5.88%) Display Advertising
3 1 (5.88%) Marketing Automation
3 1 (5.88%) Marketing Strategy
3 1 (5.88%) OO
3 1 (5.88%) Pay per click
3 1 (5.88%) Scrum
3 1 (5.88%) Social Media Marketing
Programming Languages
1 2 (11.76%) JavaScript
1 2 (11.76%) PHP
Vendors
1 14 (82.35%) Google
2 10 (58.82%) Microsoft
3 1 (5.88%) Facebook
3 1 (5.88%) HubSpot
3 1 (5.88%) Omniture
3 1 (5.88%) Sitecore
3 1 (5.88%) Twitter