The table below looks at the statistics for SEO skills in IT jobs advertised for the Dorset region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 1 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 70 66 60
Rank change year-on-year
-4 -6
Permanent jobs citing SEO 8 5 8
As % of all permanent IT jobs located in Dorset 1.21% 0.79% 1.43%
As % of the Processes & Methodologies category 1.42% 1.01% 1.84%
Number of salaries quoted 7 2 6
Average salary £24,000 £50,750 £22,500
Average salary % change year-on-year
-52.70% +125.55%
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Dorset region.

Processes & Methodologies Category
Dorset
Permanent IT job ads with a match in the
Processes & Methodologies category
564 494 435
As % of all permanent IT jobs located in Dorset 85.33% 78.29% 77.54%
Number of salaries quoted 462 391 380
Average salary £37,500 £40,000 £37,500
Average salary % change year-on-year
-6.25% +6.66%
90% offered a salary of more than £23,500 £27,500 £27,500
10% offered a salary of more than £60,000 £55,250 £55,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend in Dorset

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Dorset region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Dorset

SEO
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Dorset region.

SEO Salary Trend in Dorset

SEO
Salary Histogram in Dorset

This chart provides a salary histogram for IT jobs citing SEO across the Dorset region over the 3 months to 1 May 2015.

SEO Salary Histogram in Dorset

SEO
Job Locations in Dorset

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Dorset region over the 3 months to 1 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -3 8 £24,000 -
SEO
South West

SEO
Top 30 Related IT Skills in Dorset

For the 6 months to 1 May 2015, IT jobs across the Dorset region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 28 (70.00%) HTML
2 25 (62.50%) CSS
3 24 (60.00%) Marketing
4 21 (52.50%) Google
4 21 (52.50%) Google Analytics
4 21 (52.50%) Analytics
5 20 (50.00%) Pay per click
6 18 (45.00%) Web Development
7 17 (42.50%) JavaScript
8 16 (40.00%) Agile Software Development
9 11 (27.50%) E-Commerce
10 10 (25.00%) Digital Marketing
11 9 (22.50%) jQuery
11 9 (22.50%) MVC
11 9 (22.50%) AngularJS
12 8 (20.00%) Social Media
13 7 (17.50%) Degree
13 7 (17.50%) Software Engineering
13 7 (17.50%) ASP.NET
13 7 (17.50%) PHP
13 7 (17.50%) SQL
13 7 (17.50%) T-SQL
13 7 (17.50%) .NET
13 7 (17.50%) SQL Server
13 7 (17.50%) C#
13 7 (17.50%) ASP.NET MVC
13 7 (17.50%) ASP.NET Web Forms
14 6 (15.00%) User Experience
15 5 (12.50%) Marketing Strategy
15 5 (12.50%) CMS

SEO
Top Related IT Skills in Dorset by Category

For the 6 months to 1 May 2015, IT jobs across the Dorset region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (12.50%) CMS
2 2 (5.00%) Moodle
2 2 (5.00%) Drupal
2 2 (5.00%) Joomla!
2 2 (5.00%) WordPress
Applications
1 3 (7.50%) MS Office
1 3 (7.50%) Adobe Creative Suite
2 2 (5.00%) MS PowerPoint
2 2 (5.00%) MS Project
3 1 (2.50%) Photoshop
3 1 (2.50%) MS Excel
Business Applications
1 2 (5.00%) Magento
Cloud Services
1 21 (52.50%) Google Analytics
2 3 (7.50%) SaaS
Communications & Networking
1 2 (5.00%) FTP
Database & Business Intelligence
1 7 (17.50%) SQL Server
2 4 (10.00%) MySQL
Development Applications
1 3 (7.50%) Dreamweaver
1 3 (7.50%) Subversion
1 3 (7.50%) Git (software)
General
1 24 (60.00%) Marketing
Job Titles
1 14 (35.00%) SEO Specialist
1 14 (35.00%) Developer
2 9 (22.50%) Web Developer
3 8 (20.00%) PPC Executive
3 8 (20.00%) PPC Manager
3 8 (20.00%) PPC Analyst
3 8 (20.00%) PPC Specialist
4 5 (12.50%) SEO Executive
5 3 (7.50%) Front-End Developer
5 3 (7.50%) Designer
6 2 (5.00%) Digital Project Manager
6 2 (5.00%) Web Editor
6 2 (5.00%) Web Content Editor
6 2 (5.00%) Content Editor
6 2 (5.00%) Senior Developer
6 2 (5.00%) Senior PHP Developer
6 2 (5.00%) Project Manager
6 2 (5.00%) Junior
6 2 (5.00%) Junior Developer
6 2 (5.00%) PHP Developer
Libraries, Frameworks & Software Standards
1 28 (70.00%) HTML
2 25 (62.50%) CSS
3 9 (22.50%) jQuery
3 9 (22.50%) AngularJS
4 7 (17.50%) ASP.NET
4 7 (17.50%) .NET
4 7 (17.50%) ASP.NET MVC
4 7 (17.50%) ASP.NET Web Forms
5 3 (7.50%) HTML5
5 3 (7.50%) Sass
5 3 (7.50%) Twitter Bootstrap
6 2 (5.00%) CakePHP
6 2 (5.00%) Ajax
6 2 (5.00%) XML
Miscellaneous
1 8 (20.00%) Social Media
2 6 (15.00%) User Experience
3 3 (7.50%) Analytical Skills
4 2 (5.00%) Web 2.0
5 1 (2.50%) Copywriting
Processes & Methodologies
1 21 (52.50%) Analytics
2 20 (50.00%) Pay per click
3 18 (45.00%) Web Development
4 16 (40.00%) Agile Software Development
5 11 (27.50%) E-Commerce
6 10 (25.00%) Digital Marketing
7 9 (22.50%) MVC
8 7 (17.50%) Software Engineering
9 5 (12.50%) Marketing Strategy
10 3 (7.50%) Project Management
11 2 (5.00%) Online Marketing
11 2 (5.00%) Web Application Development
11 2 (5.00%) Content Management
11 2 (5.00%) B2C
11 2 (5.00%) Scrum
12 1 (2.50%) CRM
12 1 (2.50%) B2B
12 1 (2.50%) Continuous Improvement
12 1 (2.50%) Digital Content Management
Programming Languages
1 17 (42.50%) JavaScript
2 7 (17.50%) PHP
2 7 (17.50%) SQL
2 7 (17.50%) T-SQL
2 7 (17.50%) C#
Qualifications
1 7 (17.50%) Degree
Vendors
1 21 (52.50%) Google
2 3 (7.50%) Adobe
3 2 (5.00%) Zend
3 2 (5.00%) Microsoft